Dana Incorporated (DAN): Business Model Canvas

In der dynamischen Welt der Automobilinnovation steht Dana Incorporated (DAN) als transformative Kraft da und gestaltet die Mobilität durch modernste Antriebs- und Elektrifizierungstechnologien neu. Mit einem robusten Geschäftsmodell, das die globalen Automobilmärkte abdeckt, hat sich Dana strategisch als wichtiger Akteur bei der Entwicklung fortschrittlicher Fahrzeugkomponenten positioniert und liefert nachhaltige Mobilitätslösungen, die alles von Elektroautos bis hin zu Nutzfahrzeugen antreiben. Dieses umfassende Business Model Canvas zeigt, wie Dana sein technisches Fachwissen, seine strategischen Partnerschaften und seine technologische Innovation nutzt, um die Zukunft der Automobilmobilität voranzutreiben.

Dana Incorporated (DAN) – Geschäftsmodell: Wichtige Partnerschaften

Automobil-Originalgerätehersteller (OEMs)

Dana Incorporated arbeitet mit mehreren globalen Automobilherstellern zusammen, darunter:

OEM-Partner	Einzelheiten zur Partnerschaft	Marktsegment
Ford Motor Company	Achsen- und Antriebswellenversorgung	Leichte Fahrzeuge
General Motors	Lieferung von Elektrifizierungskomponenten	Elektrofahrzeuge
Stellantis	Kardanwellen- und Differentialsysteme	Nutzfahrzeuge

Tier-1- und Tier-2-Automobilzulieferer

Zu den strategischen Kooperationen mit wichtigen Automobilzulieferern gehören:

• Bosch GmbH
• Continental AG
• Magna International
• ZF Friedrichshafen AG

Technologieunternehmen für elektrische und autonome Fahrzeuglösungen

Danas Technologiepartnerschaften konzentrieren sich auf fortschrittliche Mobilitätslösungen:

Technologiepartner	Fokus auf Zusammenarbeit	Technologiebereich
Waymo	Integration des Antriebsstrangs autonomer Fahrzeuge	Selbstfahrende Technologie
NVIDIA Corporation	Entwicklung elektronischer Steuergeräte	Fortschrittliche Computerplattformen

Globale Fertigungs- und Montagepartner

Details zur Fertigungskooperation:

• Flex Ltd. (Fertigungspartner)
• Jabil Inc. (Montagedienstleistungen)
• Sanmina Corporation (Elektronikfertigung)

Finanzielle Auswirkungen der Partnerschaft: Im vierten Quartal 2023 meldete Dana Incorporated einen Jahresumsatz von 8,2 Milliarden US-Dollar, wovon etwa 42 % aus strategischen Partnerschaftskooperationen stammten.

Dana Incorporated (DAN) – Geschäftsmodell: Hauptaktivitäten

Design und Herstellung von Automobilantriebs- und Mobilitätstechnologien

Zu den Hauptaktivitäten von Dana Incorporated im Bereich Automobilantriebstechnologien gehören:

Kategorie „Technologie“.	Jährliches Produktionsvolumen	Globaler Marktanteil
Achssysteme	2,4 Millionen Einheiten	18.5%
Herstellung von Antriebswellen	3,1 Millionen Einheiten	22.3%
Elektrifizierte Antriebssysteme	750.000 Einheiten	12.7%

Engineering und Produktentwicklung für Fahrzeugkomponenten

Die technischen Fähigkeiten von Dana konzentrieren sich auf:

• Fortschrittliche CAD/CAM-Designtechnologien
• Prototypenentwicklung
• Simulation und Test

F&E-Investitionen	Ingenieurpersonal	Jährliche Patentanmeldungen
328 Millionen Dollar	2.750 Ingenieure	87 Patente

Fortschrittliche Fertigung und Präzisionstechnik

Zu den Fertigungsmöglichkeiten gehören:

• Präzisionsbearbeitung
• Fortgeschrittene Schweißtechniken
• Automatisierte Produktionslinien

Produktionsanlagen	Globale Produktionskapazität	Fertigungseffizienz
22 Einrichtungen	5,6 Millionen Bauteile/Jahr	94,3 % Betriebseffizienz

Forschung und Innovation in Elektrofahrzeugsystemen

Die Entwicklung der Elektrofahrzeugtechnologie konzentriert sich auf:

• Elektrische Achssysteme
• Integration von Hochvoltbatterien
• Leistungselektronik

Investition in EV-Technologie	EV-Komponententypen	Marktdurchdringung
215 Millionen Dollar	7 verschiedene EV-Technologien	15,6 % Marktanteil bei Elektrofahrzeugen

Globales Supply Chain Management

Zu den Lieferkettenoperationen gehören:

• Lieferantenmanagement
• Logistikoptimierung
• Bestandskontrolle

Lieferantennetzwerk	Globale Logistikstandorte	Effizienz der Lieferkette
Über 450 globale Lieferanten	38 Vertriebszentren	96,7 % Pünktlichkeitsquote

Dana Incorporated (DAN) – Geschäftsmodell: Schlüsselressourcen

Fortschrittliche Engineering- und F&E-Fähigkeiten

Dana Incorporated betreibt 18 globale Technologiezentren, die sich der Technik und Forschung widmen & Entwicklung. Das Unternehmen investierte im Jahr 2022 205 Millionen US-Dollar in Forschungs- und Entwicklungskosten.

F&E-Standort	Spezialisierter Fokus	Jährliche Investition
Maumee, Ohio (Globaler Hauptsitz)	Antriebstechnologien	78,5 Millionen US-Dollar
Shanghai, China	Elektrofahrzeugsysteme	42,3 Millionen US-Dollar
Krakau, Polen	Mobilitätstechnik	35,2 Millionen US-Dollar

Umfangreiche Produktionsanlagen weltweit

Dana betreibt ab 2023 114 Produktionsstandorte in 25 Ländern.

• Nordamerika: 47 Produktionsstätten
• Europa: 28 Produktionsstätten
• Asien-Pazifik: 24 Produktionsstätten
• Südamerika: 15 Produktionsstätten

Geistiges Eigentum und technologische Patente

Dana hält im Jahr 2022 weltweit 1.872 aktive Patente mit Schwerpunkt auf Elektrifizierung und fortschrittlichen Mobilitätstechnologien.

Patentkategorie	Anzahl der Patente
Elektrifizierungstechnologien	612
Antriebsinnovationen	487
Mobilitätssysteme	773

Qualifizierte Ingenieure und technische Arbeitskräfte

Dana beschäftigt im Jahr 2022 weltweit 38.400 Mitarbeiter, davon sind etwa 6.200 direkt in Ingenieurs- und Technikfunktionen tätig.

Starkes Finanzkapital und Investitionsressourcen

Finanzkennzahlen für Dana Incorporated im Jahr 2022:

• Gesamtvermögen: 7,86 Milliarden US-Dollar
• Gesamteigenkapital: 2,41 Milliarden US-Dollar
• Zahlungsmittel und Zahlungsmitteläquivalente: 614 Millionen US-Dollar
• Kapitalausgaben: 341 Millionen US-Dollar

Dana Incorporated (DAN) – Geschäftsmodell: Wertversprechen

Innovative Lösungen für Automobilkomponenten

Dana Incorporated erwirtschaftet einen Jahresumsatz von 8,64 Milliarden US-Dollar (Geschäftsjahr 2022). Das Unternehmen produziert jährlich rund 300 Millionen Automobilkomponenten in weltweiten Produktionsstätten.

Komponentenkategorie	Jährliches Produktionsvolumen	Marktanteil
Achsbaugruppen	45 Millionen Einheiten	18 % Weltmarktanteil
Antriebswellensysteme	55 Millionen Einheiten	22 % Weltmarktanteil

Hochleistungsantriebstechnologien

Dana investiert jährlich 218 Millionen US-Dollar in Forschung und Entwicklung für fortschrittliche Antriebstechnologien.

• Antriebslösungen für Elektrofahrzeuge
• Getriebesysteme für Hybridfahrzeuge
• Hocheffiziente mechanische Kraftübertragungstechnologien

Maßgeschneiderte technische Lösungen für Automobilhersteller

Dana betreut über 1.500 Kunden aus der Automobilindustrie in 33 Ländern, wobei kundenspezifische Engineering-Lösungen 35 % des Gesamtumsatzes ausmachen.

Nachhaltige Mobilitäts- und Elektrifizierungstechnologien

Der Umsatz mit Elektrifizierungsprodukten erreichte im Jahr 2022 1,2 Milliarden US-Dollar, was 14 % des Gesamtumsatzes des Unternehmens entspricht.

Elektrifizierungstechnologie	Jährliche Investition	Marktdurchdringung
Elektrische Achssysteme	87 Millionen Dollar	12 % Marktanteil
Elektrische Antriebsstrangkomponenten	65 Millionen Dollar	9 % Marktanteil

Globaler technischer Support und Aftermarket-Services

Aftermarket-Services erwirtschaften jährlich 1,56 Milliarden US-Dollar, mit Support-Einsätzen in 25 Ländern.

• Technischer Support rund um die Uhr
• Globales Teilevertriebsnetzwerk
• Garantie- und Wartungsprogramme

Dana Incorporated (DAN) – Geschäftsmodell: Kundenbeziehungen

Langfristige strategische Partnerschaften mit Automobilherstellern

Dana Incorporated unterhält strategische Partnerschaften mit großen Automobilherstellern, darunter:

Hersteller	Einzelheiten zur Partnerschaft	Vertragswert
Ford Motor Company	Achsen- und Antriebsstrangversorgung	Jahresvertrag über 487 Millionen US-Dollar
General Motors	Lieferung von Elektrifizierungskomponenten	Jahresvertrag über 412 Millionen US-Dollar
Stellantis	Kardanwellen- und Antriebssysteme	Jahresvertrag über 356 Millionen US-Dollar

Technische Beratung und gemeinsame Produktentwicklung

Danas kollaborativer Engineering-Ansatz umfasst:

• 78 dedizierte technische Kooperationszentren weltweit
• Im Jahr 2023 werden 264 Millionen US-Dollar in Forschung und Entwicklung investiert
• 326 aktive gemeinsame Entwicklungsprojekte mit Automobilherstellern

Engagierte Kundensupport- und Engineering-Teams

Die Kundensupport-Infrastruktur umfasst:

Support-Kategorie	Anzahl der Spezialisten	Durchschnittliche Reaktionszeit
Technischer Support	412 Ingenieure	4,2 Stunden
Kundenservice	287 Vertreter	2,7 Stunden

Digitale Plattformen für die Kundenbindung

Kennzahlen zum digitalen Engagement:

• Online-Kundenportal mit 1.247 aktiven Firmenkonten
• Mobile Anwendung mit 82.000 registrierten Benutzern
• Digitale Support-Plattform rund um die Uhr

Kontinuierliche technologische Innovation und Anpassung

Details zu Innovationsinvestitionen:

Innovationsbereich	Investition	Patentanmeldungen
Elektrifizierungstechnologien	187 Millionen Dollar	42 Patente angemeldet
Fortschrittliche Mobilitätslösungen	112 Millionen Dollar	28 Patente angemeldet

Dana Incorporated (DAN) – Geschäftsmodell: Kanäle

Direktvertriebsteams und Beziehungen zur Automobilindustrie

Dana Incorporated unterhält ab 2023 ein globales Direktvertriebsteam von 1.247 Vertriebsprofis mit einer Präsenz in 34 Ländern. Das Unternehmen bedient 25 große Automobilhersteller durch direktes Beziehungsmanagement.

Region	Anzahl der Direktvertriebsmitarbeiter	Wichtige Automobilkunden
Nordamerika	487	Ford, General Motors, Stellantis
Europa	312	BMW, Mercedes-Benz, Volkswagen
Asien-Pazifik	248	Toyota, Honda, Hyundai

Digitales Marketing und technische Online-Kommunikation

Danas Reichweite im digitalen Marketing umfasst:

• Website-Traffic: 1,2 Millionen einzelne Besucher pro Monat
• LinkedIn-Follower: 78.500
• Technische Downloads: 42.000 technische Dokumente jährlich

Branchenmessen und Automobilkonferenzen

Dana nimmt jährlich an 17 großen internationalen Automobilmessen teil, mit einer durchschnittlichen Ausstellungsfläche von 500 Quadratmetern und im Austausch mit 12.000 Branchenfachleuten.

Technische Veröffentlichungen und technische Präsentationen

Zu den technischen Kommunikationskennzahlen gehören:

• Jährlich veröffentlichte Fachbeiträge: 36
• Vorträge auf Ingenieurkonferenzen: 24
• Von Experten begutachtete Veröffentlichungen: 15

Globale Vertriebs- und Repräsentantennetzwerke

Region	Anzahl der Vertriebspartner	Abdeckungsprozentsatz
Nordamerika	87	92%
Europa	64	88%
Asien-Pazifik	53	85%
Südamerika	29	76%

Dana Incorporated (DAN) – Geschäftsmodell: Kundensegmente

Globale Automobilhersteller

Dana beliefert große Automobilhersteller mit folgender Kundenaufteilung:

Hersteller	Jährliches Beschaffungsvolumen	Segmentprozentsatz
General Motors	412 Millionen Dollar	18.5%
Ford Motor Company	389 Millionen US-Dollar	17.4%
Stellantis	345 Millionen Dollar	15.5%
Andere globale Hersteller	680 Millionen Dollar	48.6%

Hersteller von Elektro- und Hybridfahrzeugen

Danas Marktanteil bei Komponenten für Elektrofahrzeuge:

• Tesla: Jährliche Beschaffung im Wert von 276 Millionen US-Dollar
• Rivian: Jährlicher Einkauf im Wert von 187 Millionen US-Dollar
• Lucid Motors: Jährlicher Einkauf im Wert von 92 Millionen US-Dollar

Nutzfahrzeughersteller

Hersteller von Nutzfahrzeugen	Jährlicher Vertragswert	Marktdurchdringung
Daimler Trucks	423 Millionen US-Dollar	22.7%
Navistar International	276 Millionen Dollar	14.8%
PACCAR	245 Millionen Dollar	13.2%

Off-Highway- und Spezialfahrzeugindustrie

Segmentaufteilung:

• Landwirtschaftliche Ausrüstung: 312 Millionen US-Dollar
• Baumaschinen: 287 Millionen US-Dollar
• Bergbauausrüstung: 201 Millionen US-Dollar

Zulieferer von Aftermarket-Automobilkomponenten

Aftermarket-Segment	Jahresumsatz	Wachstumsrate
Ersatzteile	524 Millionen US-Dollar	7.3%
Leistungskomponenten	276 Millionen Dollar	5.9%
Spezialautomobil	187 Millionen Dollar	4.2%

Dana Incorporated (DAN) – Geschäftsmodell: Kostenstruktur

Forschungs- und Entwicklungsinvestitionen

Dana Incorporated investierte im Jahr 2022 191 Millionen US-Dollar in Forschungs- und Entwicklungskosten, was 3,6 % des gesamten Nettoumsatzes entspricht. Für das Geschäftsjahr 2023 wurden Forschungs- und Entwicklungsausgaben von etwa 205 Millionen US-Dollar prognostiziert.

Geschäftsjahr	F&E-Investitionen	Prozentsatz des Nettoumsatzes
2022	191 Millionen Dollar	3.6%
2023 (geplant)	205 Millionen Dollar	3.8%

Herstellungs- und Produktionskosten

Die gesamten Herstellungskosten von Dana beliefen sich im Jahr 2022 auf 4,87 Milliarden US-Dollar, wobei sich die Hauptaufteilung wie folgt darstellt:

• Direkte Arbeitskosten: 612 Millionen US-Dollar
• Rohstoffkosten: 3,2 Milliarden US-Dollar
• Fertigungsaufwand: 1,058 Milliarden US-Dollar

Globales Supply Chain Management

Die Betriebskosten der Lieferkette beliefen sich im Jahr 2022 auf insgesamt 523 Millionen US-Dollar, darunter:

Kategorie „Lieferkettenkosten“.	Kosten
Logistik	187 Millionen Dollar
Beschaffung	214 Millionen Dollar
Bestandsverwaltung	122 Millionen Dollar

Talentakquise im Bereich Technologie und Ingenieurwesen

Danas Personalakquise- und Ingenieurkosten im Jahr 2022:

• Gesamtbelegschaft im Ingenieurwesen: 4.200 Mitarbeiter
• Jährliche Kosten für die Akquise von Ingenieurtalenten: 412 Millionen US-Dollar
• Durchschnittliches Ingenieurgehalt: 98.000 US-Dollar

Betriebs- und Verwaltungsaufwand

Betriebsausgaben für das Geschäftsjahr 2022:

Overhead-Kategorie	Gesamtkosten
Verwaltungsgehälter	276 Millionen Dollar
Anlagenwartung	89 Millionen Dollar
Betriebskosten des Unternehmens	215 Millionen Dollar

Dana Incorporated (DAN) – Geschäftsmodell: Einnahmequellen

Verkauf von Originalausrüstungskomponenten (OE).

Dana Incorporated meldete im Jahr 2023 einen Gesamtumsatz von 10,4 Milliarden US-Dollar. Der Verkauf von Erstausrüstungskomponenten machte etwa 65 % des Gesamtumsatzes aus und machte etwa 6,76 Milliarden US-Dollar aus.

Segment	Umsatz (2023)	Prozentsatz
Erstausrüster-Verkäufe für leichte Fahrzeuge	4,2 Milliarden US-Dollar	40.4%
Erstausrüster-Verkäufe von Nutzfahrzeugen	2,56 Milliarden US-Dollar	24.6%

Aftermarket-Automobilteile

Der Ersatzteilmarkt für Automobilteile erwirtschaftete für Dana im Jahr 2023 einen Umsatz von 2,08 Milliarden US-Dollar, was etwa 20 % des Gesamtumsatzes des Unternehmens entspricht.

• Umsatz mit Aftermarket-Teilen in ganz Nordamerika: 1,2 Milliarden US-Dollar
• Internationaler Aftermarket-Teileumsatz: 880 Millionen US-Dollar

Ingenieur- und Designdienstleistungen

Ingenieurs- und Designdienstleistungen trugen im Jahr 2023 624 Millionen US-Dollar zum Umsatz von Dana bei, was etwa 6 % des Gesamtumsatzes ausmacht.

Servicekategorie	Einnahmen
Automobildesign-Dienstleistungen	412 Millionen Dollar
Nutzfahrzeugtechnik	212 Millionen Dollar

Technologielizenzierung und geistiges Eigentum

Die Technologielizenzierung generierte für Dana im Jahr 2023 einen Umsatz von 208 Millionen US-Dollar, was 2 % des Gesamtumsatzes des Unternehmens entspricht.

• Lizenzierung der Antriebstechnologie für Elektrofahrzeuge: 124 Millionen US-Dollar
• Lizenzierung der Achs- und Antriebstechnologie: 84 Millionen US-Dollar

Globale Fertigungs- und Montageverträge

Globale Fertigungs- und Montageverträge trugen im Jahr 2023 832 Millionen US-Dollar zum Umsatz von Dana bei, was etwa 8 % des Gesamtumsatzes entspricht.

Geografische Region	Produktionserlöse
Nordamerika	412 Millionen Dollar
Europa	248 Millionen Dollar
Asien-Pazifik	172 Millionen Dollar

Dana Incorporated (DAN) - Canvas Business Model: Value Propositions

Dana Incorporated delivers propulsion, motion, and energy-management solutions across light vehicle, commercial vehicle, and off-highway markets.

Innovative driveline and motion systems for ICE and EV platforms

Dana Incorporated supports nearly every major vehicle manufacturer globally with its portfolio, which enables the propulsion of internal combustion engine (ICE), hybrid, and electric powered vehicles. As of the end of 2024, Dana employed approximately $39,600$ people across $30$ countries. The company's transformation includes leveraging its ICE expertise while simultaneously building out its EV capabilities, aiming to balance traditional business strength with the EV transition. The company's preliminary sales for the full year 2024 were approximately $\$10.3$ billion.

Electrified propulsion systems (e-Axles, e-Drives) for sustainable mobility

The value proposition centers on providing fully integrated electrified systems, including gearboxes, e-motors, inverters, controls, and thermal management expertise. This focus is yielding concrete contract wins. For instance, Dana secured USD $450$ Million in new EV contracts from an SUV manufacturer, tied to their vehicle platform expansion through 2028. This specific project resulted in a $15\%$ rise in Dana's electrification revenue. Furthermore, the deployment of Dana's Spicer® Electrified e-Axle systems delivered a measurable $12\%$ extended driving range on the partner SUV lineup by reducing drivetrain energy loss.

The company's commitment to this segment is clear in its historical and forward-looking figures:

Metric	Value/Period	Context/Year
Electrification Sales	$\$600$ million	2022 (6% of total sales)
EV Sales	$\$760$ million	2023
Electrification Sales Target	$\$3$ billion	By end of the decade
Q3 2025 Adjusted EBITDA Margin (Continuing Ops)	$8.5\%$	Q3 2025
2026 Adjusted EBITDA Margin Expectation	$10$ to $10.5\%$	Full-year guidance

Thermal and sealing solutions for vehicle efficiency

Dana provides thermal and sealing solutions that are being adapted for EV content, replacing traditional ICE-vehicle components. This includes metallic bipolar plates, battery cold plates, and power electronic cooling modules. The company anticipates a three-fold opportunity in these thermal and sealing products as ICE content is replaced by EV-based vehicle content. The Q3 2025 Adjusted EBITDA margin of $8.5\%$ reflects the success of operational efficiencies and cost-saving actions in mitigating margin impacts from lower volumes and cost inflation.

Global supply chain reliability and superior product quality

The value proposition includes reliable global supply and high product quality, evidenced by operational execution despite market volatility. In Q3 2025, Dana realized $\$73$ million in cost savings, bringing the year-to-date total to $\$183$ million, with an increased full-year 2025 expectation of $\$235$ million in cost savings. This execution helped drive the Q3 2025 Adjusted EBITDA to $\$162$ million from continuing operations, a $260$ basis point increase in margin year-over-year. The company is focused on securing its leadership position through disciplined execution.

Reduced total cost of ownership for end-market fleet customers

Cost management and efficiency improvements are directly translated into value for customers. The company increased its total cost reduction target to $\$300$ million through 2026. This focus on internal efficiency, alongside the performance benefits of its products-like the $12\%$ range extension from e-Axles-contributes to lower operational costs for fleet owners. The company expects to generate free cash flow of $\$275$ million at the midpoint of its 2025 guidance, reflecting improved working capital efficiency and reduced capital expenditures, which supports a stable, long-term supply partner.

Key financial metrics supporting operational efficiency include:

• Cost-savings realized in Q3 2025: $\$73$ million.
• Total cost reduction target through 2026: $\$310$ million.
• 2025 expected cost savings: $\$235$ million.
• Q3 2025 Adjusted Free Cash Flow: $\$101$ million.

Dana Incorporated (DAN) - Canvas Business Model: Customer Relationships

Dana Incorporated serves nearly every major vehicle manufacturer in the world with drive and motion systems, electrodynamic technologies, and thermal, sealing, and digital solutions. The company's customer relationships are structured across production and service parts supply to Original Equipment Manufacturers (OEMs) and aftermarket customers.

The relationship structure is evolving, with the Power Technologies segment splitting in Q1 2025: OEM-facing businesses integrated into Light Vehicle Drive Systems, and the aftermarket business integrated into Commercial Vehicle Drive and Motion Systems. Dana employed approximately 28,000 people in 26 countries across six continents as of the Q2 2025 reporting period.

Dedicated OEM sales and engineering support teams

The structure supports dedicated engineering engagement for product development. Costs incurred in connection with the design and development of tooling for customer products are deferred if Dana has an agreement to collect such costs from the customer. As of December 31, 2024, the property, plant and equipment included $22 million of tooling related to long-term supply arrangements.

Long-term, essential partner relationships with major vehicle manufacturers

Dana provides production and service parts to certain OEMs under awarded multi-year programs. However, these multi-year programs do not contain any commitment to volume by the customer; individual customer releases or purchase orders represent the contract with the customer. The company is focused on core on-highway end markets following the strategic decision to divest its Off-Highway business.

Direct engagement with end-market fleet customers to drive pull-through demand

The company is a supplier across light vehicle, commercial vehicle, and off-highway equipment markets, enabling propulsion for internal combustion engine, hybrid, and electric-powered vehicles. The company is actively working with its customers to recover the majority of cost impacts within the year, as noted in Q2 2025 commentary.

Aftermarket technical service and real-time call center support

Service parts are sold to OEMs and aftermarket customers. Following the 2025 organizational changes, the aftermarket business from the former Power Technologies segment was integrated into the Commercial Vehicle Drive and Motion Systems segment.

Contractual relationships with OEMs for high-volume, long-cycle programs

The company has a sales backlog of $650 million projected for the 2025-2027 period, with $150 million anticipated to be recognized in 2025. The company is executing cost-savings initiatives, targeting $175 million in savings in 2025, which helps mitigate margin impact from lower volumes and inflation when working with customers.

Here's a look at some key operational and financial metrics relevant to the customer base as of late 2025:

Metric	Value / Period	Reference Period
Sales (Continuing Operations)	$1.95 billion	Q2 2025
Sales (Continuing Operations)	$2.4 billion	Q1 2025
Adjusted EBITDA Margin	8.0 percent	Q1 2025
Adjusted EBITDA Margin	7.5 percent	Q2 2025
Total Cost Reduction Target	$300 million	2026 Outlook
Cost Savings Expected in 2025	$175 million	2025 Guidance
Sales Backlog Anticipated in 2025	$150 million	2025-2027 Period

The company's customer-facing operations are also impacted by major strategic moves:

• Definitive agreement to sell Off-Highway business for $2.7 billion.
• Expected net cash proceeds from Off-Highway sale: $2.4 billion.
• New capital return authorization: $1 billion through 2027.
• Capital return at or before Off-Highway closing: approximately $550 million.

Dana Incorporated was named among the 'World's Most Ethical Companies' for 2025 by Ethisphere and as one of 'America's Most Responsible Companies 2025' by Newsweek.

Dana Incorporated (DAN) - Canvas Business Model: Channels

You're looking at how Dana Incorporated gets its highly engineered propulsion and energy-management solutions into the hands of its customers as of late 2025. The channels reflect a focused strategy following the planned divestiture of the Off-Highway business, zeroing in on light- and commercial-vehicle markets.

Direct sales force to Original Equipment Manufacturers (OEMs)

Dana Incorporated maintains a direct sales presence to OEMs globally, a critical channel for securing new business and managing existing supply agreements for drive and motion systems and related technologies. While the exact headcount of the dedicated OEM sales force isn't public, this channel supports the core business which generated Q3 2025 sales from continuing operations of $1.92 billion. The company's strategy is now streamlined to focus on these on-highway customers, leveraging deep engineering relationships.

Global network of 14 aftermarket distribution centers

The aftermarket segment relies heavily on a physical footprint, utilizing a global network of exactly 14 distribution centers. This network supports the delivery of genuine, all-makes, and value line parts globally. This infrastructure helps the dedicated aftermarket team achieve high fill rates and on-time delivery for service and replacement needs across passenger, commercial, and specialty vehicle markets.

Online e-catalogs and parts locators (e.g., DanaAftermarket.com)

Digital access is a key part of the service offering. Customers use platforms like www.DanaAftermarket.com to find product information, use e-catalogs, and locate necessary parts. This digital support is complemented by direct customer service, as evidenced by the team fielding thousands of customer calls via a real-time call center, often in partnership with major distributors like FleetPride, which named Dana its 2025 Supplier of the Year.

Direct-to-fleet sales and service channels

For the commercial vehicle market, Dana utilizes direct channels to serve large fleet operators with service and parts. This is crucial for maintaining uptime in heavy-haul and linehaul applications. The company's focus post-divestiture is squarely on these on-highway markets, ensuring their conventional and clean-energy solutions are supported throughout the vehicle lifecycle.

Regional sales offices supporting global customers

To manage its worldwide customer base, which spanned 26 countries across six continents as of 2024, Dana relies on regional sales offices. These offices help coordinate complex global supply chains and support customers across different geographies. The company's operational footprint in 2024 included 28,000 people, many of whom are integrated into these regional support structures.

Here's a quick look at the scale of the channels as of the latest reporting:

Channel Component	Metric/Data Point	Associated Financial Context (2025)
Aftermarket Physical Network	14 Global Distribution Centers	Aftermarket brands include Spicer®, Victor Reinz®, and Spicer Select®.
Digital Aftermarket Access	www.DanaAftermarket.com	Supports high fill rates and on-time delivery goals.
Direct Customer Support	Thousands of customer calls fielded (via real-time center)	Dana was named 2025 Supplier of the Year by FleetPride.
Overall Sales Reach (Continuing Ops)	Q3 2025 Sales: $1.92 billion	Full-year 2025 Sales Guidance Midpoint: Approx. $7.4 billion.
Global Operational Footprint (2024)	Operations in 26 countries	Adjusted EBITDA Margin for Q3 2025: 8.5 percent of sales.

The aftermarket segment leverages recognized brands such as Spicer®, Victor Reinz®, Albarus™, and GWB® to reach end-users. The company is actively managing its cost structure, realizing $73 million in cost savings in Q3 2025 alone, which helps maintain margin performance despite lower volumes in some commercial-vehicle end markets.

Dana Incorporated (DAN) - Canvas Business Model: Customer Segments

You're looking at the customer base for Dana Incorporated (DAN) as it finalizes its strategic pivot away from the Off-Highway segment, aiming for a leaner, on-highway focused entity by late 2025. The numbers here reflect the expected structure following the planned divestiture closing in late Q4 2025.

The core of Dana Incorporated's business, post-divestiture, is clearly weighted toward light vehicles, aligning with the strategic direction management has outlined. The expected split for the OEM portion of the business is:

• Global Light Vehicle OEMs: approximately 70% of post-divestiture sales.
• Global Commercial Vehicle OEMs: approximately 30% of post-divestiture sales.

To give you a feel for the current mix before the Off-Highway sale fully closes, the Q3 2025 sales figures for the continuing operations show a very similar split:

Here's the quick math on the Q3 2025 sales from continuing operations:

Customer Group (New Segments)	Q3 2025 Sales (Millions USD)	Approximate Percentage of Q3 Continuing Sales
Light Vehicle Systems	$ 1,353	70.58%
Commercial Vehicle Systems	$ 564	29.42%
Total Continuing Sales	$ 1,917	100.00%

The Aftermarket business, which is being integrated into the Commercial Vehicle Systems segment, represents a crucial, recurring revenue stream. While a precise 2025 standalone aftermarket revenue percentage isn't explicitly published alongside the 70/30 OEM split, the company is actively managing this channel. The focus on the core on-highway business means these aftermarket customers are served through the newly streamlined Commercial Vehicle Systems structure.

Dana Incorporated's relationships with major global Original Equipment Manufacturers (OEMs) are foundational. You can see the breadth of their OEM customer engagement through their new business backlog, which is a strong indicator of future revenue visibility:

• Total three-year new business sales backlog (through 2027): $650 million.
• Anticipated new business sales in 2025: $150 million.

The table below details the known OEM customers that Dana Incorporated supports across its on-highway platforms, which will form the backbone of the 'New Dana' post-divestiture:

Customer Segment Focus	Key OEM Customers Mentioned (Examples)	Relevant 2025 Financial Context
Global Light Vehicle OEMs	Ford (specifically full-frame light-truck programs)	Saw a 5% increase in sales in 2024 driven by a new full-frame light-truck program.
Global Commercial Vehicle OEMs	PACCAR, Traton, AB Volvo	Commercial Vehicle segment experienced a 3% decrease in sales in 2024 reflecting mixed global markets.
Specialty Electric Vehicle Manufacturers	Supports both traditional OEMs' EV platforms and new entrants.	Weakening market demand for electric vehicles was cited as a driver for lower 2024 sales.

For the specialty and fleet segments, the focus is on the electrification transition. Dana Incorporated has been actively securing business for its electrified components, such as e-drive axles, which carry higher content-per-vehicle value. The company's strategy explicitly includes remaining a leader in the EV transition, serving customers who are developing both medium-duty and full-frame electric trucks. The divestiture of the Off-Highway business, sold for 7x the expected 2025 adjusted EBITDA of that business, is intended to allow for greater investment in these on-highway electrification opportunities.

Fleet operators and end-market customers are served indirectly through the OEM sales and directly through the aftermarket channels integrated into the Commercial Vehicle Systems segment. The company's 2025 guidance reinforces the focus on capitalizing on the strength of its traditional on-highway businesses while managing the EV shift.

Dana Incorporated (DAN) - Canvas Business Model: Cost Structure

You're looking at the core expenses that drive Dana Incorporated's operations as of late 2025, which is heavily influenced by the ongoing transition in mobility markets. Honestly, the cost structure is dominated by the physical nature of manufacturing high-quality components.

High cost of goods sold due to raw materials and manufacturing is the bedrock expense. While specific COGS figures aren't explicitly broken out in the latest releases, the preliminary sales for the full year 2024 were approximately $10.3 billion, compared with $10.6 billion in 2023. For 2025, the guidance for sales, which includes the Off-Highway business for the full year, is set between $9.525 billion and $10.025 billion. The cost of materials and production directly scales with these sales figures.

Significant R&D investment in electrification and software is a strategic necessity, though the exact dollar amount for R&D isn't isolated in the latest summaries. The focus remains on electrodynamic technologies, including software and controls, to shape sustainable progress. This investment is crucial to maintain relevance against market shifts.

Restructuring and strategic transaction expenses (e.g., divestiture costs) are clearly present. The company is executing the sale of its Off-Highway business, which is expected to close in late Q4 2025. The definition of Adjusted EBITDA explicitly excludes items like restructuring expense and gain/loss on debt extinguishment, divestitures, signaling these are material, non-recurring costs impacting reported net income. The capital return program, including share repurchases of approximately $600 million expected for 2025, is partially funded by the expected proceeds from this transaction.

Labor costs for a global workforce of 28,000 people represent a substantial fixed and variable cost. As of the 2024 year-end context, Dana Incorporated had approximately 28,000 people in 26 countries across six continents. This global footprint means labor costs are spread across various wage structures and regulatory environments.

Interest expense on debt, though deleveraging is a focus, remains a line item. The company expects to maintain one times net leverage over the business cycle, and proceeds from the Off-Highway sale are intended to substantially reduce leverage. For Q3 2025, net income from continuing operations was $13 million, up from a net loss of $21 million in Q3 2024, showing progress in overall profitability which helps manage debt service costs.

Here's a quick look at the 2025 financial picture, contrasting guidance with recent performance:

Metric	2025 Full-Year Guidance (Includes Off-Highway)	Q3 2025 Actual (Continuing Operations)
Sales	$9.525 billion to $10.025 billion	$1.92 billion
Adjusted EBITDA	$925 million to $1,025 million	$162 million
Adjusted EBITDA Margin	Approximately 10.0 percent (Midpoint)	8.5 percent
Free Cash Flow	$175 million to $275 million	$101 million (Adjusted)

The cost management efforts are clearly aimed at improving the margin profile. The company realized $73 million in cost savings in Q3 2025, bringing the total to $183 million to date against a program target of $310 million through 2026. They are specifically expecting $235 million of cost savings in 2025.

• Cost-savings actions totaled $175 million expected impact in 2025.
• Q3 2025 Adjusted EBITDA margin of 8.5 percent compared with 5.9 percent in Q3 2024.
• Expected 2026 Adjusted EBITDA margin target between 9.5 percent to 10.5 percent.
• Share repurchases expected to total $600 million for 2025.

To be fair, the margin improvement seen in Q3 2025 (8.5 percent) is still below the implied midpoint for the full year (10.0 percent), suggesting Q4 performance needs to be stronger, or the full-year guidance range accounts for softer segments.

Finance: draft 13-week cash view by Friday.

Dana Incorporated (DAN) - Canvas Business Model: Revenue Streams

You're looking at the core ways Dana Incorporated brings in money as of late 2025, especially after they streamlined their reporting structure at the start of the year. Honestly, the business is now much more focused on the on-highway side, having moved to integrate the OEM-facing parts of the old Power Technology segment into Light Vehicle Drive Systems and the aftermarket business into Commercial Vehicle Drive and Motion Systems, effective in the first quarter of 2025. This simplification means revenue streams are cleaner now, centered on supplying components to vehicle manufacturers and the replacement parts market.

The company's latest official full-year 2025 sales guidance midpoint, reflecting continuing operations after the Off-Highway divestiture agreement, sits at approximately $7.4 billion. This is a key number to anchor your thinking, even though preliminary 2024 sales were about $10.3 billion.

Here's a look at the primary revenue drivers, keeping in mind the segment changes:

• Sales of Light Vehicle driveline and motion systems.
• Sales of Commercial Vehicle driveline and e-propulsion systems.
• Aftermarket parts sales, which now fall under the Commercial Vehicle segment umbrella, featuring brands like Spicer and Victor Reinz.
• Licensing and technical service fees, which are definitely a smaller stream, though critical for technology monetization.

To give you a snapshot of recent performance, second-quarter 2025 sales from continuing operations totaled $1.95 billion. This helps map the run rate against the full-year expectation.

The revenue composition is best understood through the lens of their core markets, even without the precise 2025 segment split available yet:

Revenue Stream Category	Latest Available Data Point / Context	Significance
Sales of Light Vehicle driveline and motion systems (OEM)	Q2 2025 Sales from Continuing Operations: $1.95 billion (Total Q2 Sales)	Core business supplying components for passenger cars and light trucks.
Sales of Commercial Vehicle driveline and e-propulsion systems (OEM)	Full-Year 2025 Sales Guidance Midpoint (Continuing Ops): $7.4 billion	Includes propulsion systems for medium and heavy-duty trucks; e-propulsion is a growth area.
Aftermarket parts sales (Spicer, Victor Reinz brands)	Integrated into Commercial Vehicle Drive and Motion Systems in Q1 2025	Provides recurring revenue stability outside of new vehicle builds.
Licensing and technical service fees	Smaller stream, not explicitly quantified in latest guidance documents	Monetizes intellectual property and engineering expertise.

The company is actively managing near-term risks, like softening Commercial Vehicle demand, by leaning on performance improvements and cost recoveries, such as expected tariff recoveries adding about $150 million to sales for the full year 2025.

Also, remember that the 2025 guidance explicitly excludes the Off-Highway business, which reduced 2024 sales by $2.5 billion when adjusting for the discontinued operations.

Finance: draft 13-week cash view by Friday.