Dana Incorporated (Dan): Business Model Canvas [Jan-2025 Mise à jour]

Dans le monde dynamique de l'innovation automobile, Dana Incorporated (Dan) est une force transformatrice, remodelant la mobilité grâce à des technologies de transmission et d'électrification de pointe. Avec un modèle commercial robuste qui couvre les marchés automobiles mondiaux, Dana s'est stratégiquement positionnée comme un acteur clé dans la conception de composants de véhicules avancés, offrant des solutions de mobilité durables qui alimentent tout, des voitures électriques aux véhicules commerciaux. Cette toile complète du modèle commercial révèle comment Dana exploite son expertise en ingénierie, ses partenariats stratégiques et son innovation technologique pour stimuler l'avenir de la mobilité automobile.

Dana Incorporated (Dan) - Modèle commercial: partenariats clés

Fabricants d'équipements d'origine automobile (OEM)

Dana Incorporated s'associe à plusieurs constructeurs automobiles mondiaux, notamment:

Partenaire OEM	Détails du partenariat	Segment de marché
Ford Motor Company	Alimentation à l'essieu et à l'arbre de transmission	Véhicules légers
General Motors	Alimentation des composants électrifiés	Véhicules électriques
Stelllantis	Systèmes différentiels et différentiels	Véhicules commerciaux

Fournisseurs automobiles de niveau 1 et de niveau 2

Les collaborations stratégiques avec les principaux fournisseurs automobiles comprennent:

• Bosch gmbh
• AG continental
• Magna International
• Zf Friedrichshafen AG

Sociétés technologiques pour les solutions de véhicules électriques et autonomes

Les partenariats technologiques de Dana se concentrent sur les solutions de mobilité avancées:

Partenaire technologique	Focus de la collaboration	Zone technologique
Waymo	Intégration de transmission de véhicules autonomes	Technologie de conduite autonome
Nvidia Corporation	Développement de l'unité de contrôle électronique	Plates-formes informatiques avancées

Partenaires mondiaux de fabrication et d'assemblage

Détails de la collaboration manufacturière:

• Flex Ltd. (partenaire de fabrication)
• Jabil Inc. (services d'assemblage)
• Sanmina Corporation (Electronics Manufacturing)

Partenariat Impact financier: Au quatrième trimestre 2023, Dana Incorporated a déclaré 8,2 milliards de dollars de revenus annuels, avec environ 42% dérivés des collaborations de partenariat stratégiques.

Dana Incorporated (Dan) - Modèle d'entreprise: activités clés

Concevoir et fabriquer des technologies de transmission automobile et de mobilité

Les principales activités de Dana Incorporated dans les technologies de transmission automobile impliquent:

Catégorie de technologie	Volume de production annuel	Part de marché mondial
Systèmes d'essieu	2,4 millions d'unités	18.5%
Fabrication de l'arbre de transmission	3,1 millions d'unités	22.3%
Systèmes de propulsion électrifiés	750 000 unités	12.7%

Ingénierie et développement de produits pour les composants des véhicules

Les capacités d'ingénierie de Dana se concentrent sur:

• Technologies de conception CAO / CAM avancées
• Développement de prototypes
• Simulation et test

Investissement en R&D	Personnel d'ingénierie	Dépôt de brevets annuel
328 millions de dollars	2 750 ingénieurs	87 brevets

Fabrication avancée et ingénierie de précision

Les capacités de fabrication comprennent:

• Usinage de précision
• Techniques de soudage avancées
• Lignes de production automatisées

Installations de fabrication	Capacité de production mondiale	Efficacité de fabrication
22 installations	5,6 millions de composants / an	94,3% d'efficacité opérationnelle

Recherche et innovation dans les systèmes de véhicules électriques

Le développement de la technologie des véhicules électriques se concentre sur:

• Systèmes d'essieu électrique
• Intégration de la batterie haute tension
• Électronique électrique

Investissement technologique EV	Types de composants EV	Pénétration du marché
215 millions de dollars	7 technologies EV distinctes	15,6% de part de marché EV

Gestion mondiale de la chaîne d'approvisionnement

Les opérations de la chaîne d'approvisionnement englobent:

• Gestion des vendeurs
• Optimisation logistique
• Contrôle des stocks

Réseau de fournisseurs	Emplacements logistiques mondiaux	Efficacité de la chaîne d'approvisionnement
450+ fournisseurs mondiaux	38 centres de distribution	Taux de livraison de 96,7%

Dana Incorporated (Dan) - Modèle d'entreprise: Ressources clés

Ingénierie avancée et capacités de R&D

Dana Incorporated exploite 18 centres technologiques mondiaux dédiés à l'ingénierie et à la recherche & développement. La société a investi 205 millions de dollars dans les dépenses de R&D en 2022.

Emplacement de R&D	Focus spécialisé	Investissement annuel
Maumee, Ohio (HQ mondial)	Technologies du groupe motopropulseur	78,5 millions de dollars
Shanghai, Chine	Systèmes de véhicules électriques	42,3 millions de dollars
Cracade, Pologne	Ingénierie de mobilité	35,2 millions de dollars

De vastes installations de fabrication dans le monde

Dana exploite 114 emplacements de fabrication dans 25 pays en 2023.

• Amérique du Nord: 47 installations de fabrication
• Europe: 28 installations de fabrication
• Asie-Pacifique: 24 installations de fabrication
• Amérique du Sud: 15 installations de fabrication

Propriété intellectuelle et brevets technologiques

Dana détient 1 872 brevets actifs dans le monde en 2022, en mettant l'accent sur les technologies d'électrification et de mobilité avancée.

Catégorie de brevet	Nombre de brevets
Technologies d'électrification	612
Innovations du groupe motopropulseur	487
Systèmes de mobilité	773

Ingénierie qualifiée et main-d'œuvre technique

Dana emploie 38 400 travailleurs mondiaux en 2022, avec environ 6 200 directement engagés dans des rôles d'ingénierie et techniques.

Solides ressources financières en capital et en investissement

Mesures financières pour Dana incorporées en 2022:

• Actif total: 7,86 milliards de dollars
• Équité totale: 2,41 milliards de dollars
• Equivalents en espèces et en espèces: 614 millions de dollars
• Dépenses en capital: 341 millions de dollars

Dana Incorporated (Dan) - Modèle d'entreprise: propositions de valeur

Solutions de composants automobiles innovants

Dana Incorporated génère 8,64 milliards de dollars de revenus annuels (2022 exercice). La société produit environ 300 millions de composants automobiles par an dans les installations de fabrication mondiales.

Catégorie de composants	Volume de production annuel	Part de marché
Assemblages d'essieu	45 millions d'unités	18% de part de marché mondiale
Systèmes d'arbre de transmission	55 millions d'unités	22% de part de marché mondiale

Technologies de transformation haute performance

Dana investit 218 millions de dollars par an dans la recherche et le développement pour les technologies avancées de transmission.

• Solutions de groupe motopropulseur électrique
• Systèmes de transmission de véhicules hybrides
• Technologies de transfert de puissance mécanique à haute efficacité

Solutions d'ingénierie personnalisées pour les constructeurs automobiles

Dana dessert plus de 1 500 clients de fabrication automobile dans 33 pays, avec des solutions d'ingénierie personnalisées représentant 35% des revenus totaux.

Technologies de mobilité et d'électrification durables

Les revenus des produits d'électrification ont atteint 1,2 milliard de dollars en 2022, ce qui représente 14% du total des revenus de l'entreprise.

Technologie d'électrification	Investissement annuel	Pénétration du marché
Systèmes d'essieu électrique	87 millions de dollars	12% de part de marché
Composants du groupe motopropulseur électrique	65 millions de dollars	Part de marché de 9%

Soutien technique mondial et services de rechange

Les services de rechange génèrent 1,56 milliard de dollars par an, avec des opérations de soutien dans 25 pays.

• Assistance technique 24/7
• Réseau de distribution de pièces mondiales
• Programmes de garantie et de maintenance

Dana Incorporated (Dan) - Modèle d'entreprise: relations clients

Partenariats stratégiques à long terme avec les constructeurs automobiles

Dana Incorporated entretient des partenariats stratégiques avec les principaux constructeurs automobiles, notamment:

Fabricant	Détails du partenariat	Valeur du contrat
Ford Motor Company	Alimentation en essieu et en transmission	Contrat annuel de 487 millions de dollars
General Motors	Alimentation des composants électrifiés	Contrat annuel de 412 millions de dollars
Stelllantis	Systèmes de transmission et de transmission	Contrat annuel de 356 millions de dollars

Consultation technique et développement de produits collaboratifs

L'approche de l'ingénierie collaborative de Dana implique:

• 78 centres de collaboration d'ingénierie dédiés dans le monde entier
• 264 millions de dollars investis dans la R&D en 2023
• 326 Projets de développement conjoint actifs avec des constructeurs automobiles

Des équipes de support client et d'ingénierie dédiées

L'infrastructure de support client comprend:

Catégorie de support	Nombre de spécialistes	Temps de réponse moyen
Support technique	412 ingénieurs	4,2 heures
Service client	287 représentants	2,7 heures

Plateformes numériques pour l'engagement des clients

Métriques d'engagement numérique:

• Portail client en ligne avec 1 247 comptes d'entreprise actifs
• Application mobile avec 82 000 utilisateurs enregistrés
• Plateforme de support numérique 24/7

Innovation et adaptation technologiques continues

Détails d'investissement en innovation:

Zone d'innovation	Investissement	Demandes de brevet
Technologies d'électrification	187 millions de dollars	42 brevets déposés
Solutions de mobilité avancées	112 millions de dollars	28 brevets déposés

Dana Incorporated (Dan) - Modèle d'entreprise: canaux

Équipes de vente directes et relations de l'industrie automobile

Dana Incorporated maintient une force de vente directe mondiale de 1 247 professionnels des ventes à partir de 2023, avec une présence dans 34 pays. L'entreprise sert 25 principaux constructeurs automobiles par le biais de la gestion des relations directes.

Région	Nombre de représentants des ventes directes	Clients automobiles clés
Amérique du Nord	487	Ford, General Motors, Stellantis
Europe	312	BMW, Mercedes-Benz, Volkswagen
Asie-Pacifique	248	Toyota, Honda, Hyundai

Marketing numérique et communication technique en ligne

La portée du marketing numérique de Dana comprend:

• Trafficage du site Web: 1,2 million de visiteurs uniques par mois
• LinkedIn adepte: 78 500
• Téléchargements techniques: 42 000 documents d'ingénierie chaque année

Salons du commerce de l'industrie et conférences automobiles

Dana participe à 17 grands salons internationaux automobiles chaque année, avec un espace d'exposition moyen de 500 mètres carrés et un engagement avec 12 000 professionnels de l'industrie.

Publications techniques et présentations d'ingénierie

Les mesures de communication technique comprennent:

• Documents techniques annuels publiés: 36
• Présentations de la conférence d'ingénierie: 24
• Publications évaluées par des pairs: 15

Réseaux de distributeur mondial et représentatifs

Région	Nombre de distributeurs	Pourcentage de couverture
Amérique du Nord	87	92%
Europe	64	88%
Asie-Pacifique	53	85%
Amérique du Sud	29	76%

Dana Incorporated (Dan) - Modèle d'entreprise: segments de clientèle

Fabricants d'automobiles mondiaux

Dana sert de grands constructeurs automobiles avec la ventilation du client suivant:

Fabricant	Volume de l'approvisionnement annuel	Pourcentage de segment
General Motors	412 millions de dollars	18.5%
Ford Motor Company	389 millions de dollars	17.4%
Stelllantis	345 millions de dollars	15.5%
Autres fabricants mondiaux	680 millions de dollars	48.6%

Producteurs de véhicules électriques et hybrides

Part de marché des composants de véhicules électriques de Dana:

• Tesla: 276 millions de dollars d'approvisionnement annuel
• Rivian: 187 millions de dollars d'approvisionnement annuel
• Lucid Motors: 92 millions de dollars d'approvisionnement annuel

Fabricants de véhicules commerciaux

Fabricant de véhicules commerciaux	Valeur du contrat annuel	Pénétration du marché
Camions de daimler	423 millions de dollars	22.7%
Navistar International	276 millions de dollars	14.8%
Paccar	245 millions de dollars	13.2%

Industries hors route et de véhicules spécialisés

Répartition du segment:

• Équipement agricole: 312 millions de dollars
• Machines de construction: 287 millions de dollars
• Équipement d'exploitation: 201 millions de dollars

Fournisseurs de composants automobiles de rechange

Segment du marché secondaire	Revenus annuels	Taux de croissance
Pièces de rechange	524 millions de dollars	7.3%
Composants de performance	276 millions de dollars	5.9%
Automobile spécialisé	187 millions de dollars	4.2%

Dana Incorporated (Dan) - Modèle d'entreprise: Structure des coûts

Investissements de recherche et développement

Dana Incorporated a investi 191 millions de dollars dans les frais de recherche et de développement en 2022, ce qui représente 3,6% du total des ventes nettes. Pour l'exercice 2023, les dépenses de R&D ont été projetées à environ 205 millions de dollars.

Exercice fiscal	Investissement en R&D	Pourcentage de ventes nettes
2022	191 millions de dollars	3.6%
2023 (projeté)	205 millions de dollars	3.8%

Frais de fabrication et de production

Les coûts de fabrication totaux de Dana pour 2022 étaient de 4,87 milliards de dollars, avec une ventilation clé comme suit:

• Coûts de main-d'œuvre directs: 612 millions de dollars
• Dépenses de matières premières: 3,2 milliards de dollars
• Fabrication des frais généraux: 1,058 milliard de dollars

Gestion mondiale de la chaîne d'approvisionnement

Les dépenses opérationnelles de la chaîne d'approvisionnement en 2022 ont totalisé 523 millions de dollars, notamment:

Catégorie de coûts de la chaîne d'approvisionnement	Frais
Logistique	187 millions de dollars
Approvisionnement	214 millions de dollars
Gestion des stocks	122 millions de dollars

Acquisition de la technologie et des talents d'ingénierie

Les coûts de la main-d'œuvre de l'acquisition et de l'ingénierie de Dana en 2022:

• Total du travail d'ingénierie: 4 200 employés
• Coûts d'acquisition annuels des talents d'ingénierie: 412 millions de dollars
• Salaire d'ingénierie moyen: 98 000 $

Frais généraux opérationnels et administratifs

Dépenses opérationnelles pour l'exercice 2022:

Catégorie aérienne	Dépenses totales
Salaires administratifs	276 millions de dollars
Entretien d'installation	89 millions de dollars
Coûts opérationnels de l'entreprise	215 millions de dollars

Dana Incorporated (Dan) - Modèle d'entreprise: Strots de revenus

Ventes de composants de l'équipement d'origine (OE)

Dana Incorporated a déclaré des ventes totales de 10,4 milliards de dollars en 2023. Les ventes de composants d'équipement d'origine représentaient environ 65% des revenus totaux, représentant environ 6,76 milliards de dollars.

Segment	Revenus (2023)	Pourcentage
Ventes de véhicules légers	4,2 milliards de dollars	40.4%
Ventes de véhicules commerciaux	2,56 milliards de dollars	24.6%

Pièces automobiles de rechange

Les pièces automobiles du marché secondaire ont généré 2,08 milliards de dollars de revenus pour DANA en 2023, ce qui représente environ 20% du total des revenus de l'entreprise.

• Ventes de pièces de rechange à travers l'Amérique du Nord: 1,2 milliard de dollars
• Ventes de pièces de rechange internationales: 880 millions de dollars

Services d'ingénierie et de conception

Les services d'ingénierie et de conception ont contribué 624 millions de dollars aux revenus de Dana en 2023, représentant environ 6% des revenus totaux.

Catégorie de service	Revenu
Services de conception automobile	412 millions de dollars
Génie des véhicules commerciaux	212 millions de dollars

Licence technologique et propriété intellectuelle

Les licences technologiques ont généré 208 millions de dollars de revenus pour Dana en 2023, ce qui représente 2% du total des revenus de l'entreprise.

• Licence de technologie du groupe motopropulseur électrique: 124 millions de dollars
• Licence de technologie d'essieu et de transmission: 84 millions de dollars

Contrats mondiaux de fabrication et d'assemblage

Les contrats mondiaux de fabrication et d'assemblage ont contribué 832 millions de dollars aux revenus de Dana en 2023, ce qui représente environ 8% des revenus totaux.

Région géographique	Revenus de fabrication
Amérique du Nord	412 millions de dollars
Europe	248 millions de dollars
Asie-Pacifique	172 millions de dollars

Dana Incorporated (DAN) - Canvas Business Model: Value Propositions

Dana Incorporated delivers propulsion, motion, and energy-management solutions across light vehicle, commercial vehicle, and off-highway markets.

Innovative driveline and motion systems for ICE and EV platforms

Dana Incorporated supports nearly every major vehicle manufacturer globally with its portfolio, which enables the propulsion of internal combustion engine (ICE), hybrid, and electric powered vehicles. As of the end of 2024, Dana employed approximately $39,600$ people across $30$ countries. The company's transformation includes leveraging its ICE expertise while simultaneously building out its EV capabilities, aiming to balance traditional business strength with the EV transition. The company's preliminary sales for the full year 2024 were approximately $\$10.3$ billion.

Electrified propulsion systems (e-Axles, e-Drives) for sustainable mobility

The value proposition centers on providing fully integrated electrified systems, including gearboxes, e-motors, inverters, controls, and thermal management expertise. This focus is yielding concrete contract wins. For instance, Dana secured USD $450$ Million in new EV contracts from an SUV manufacturer, tied to their vehicle platform expansion through 2028. This specific project resulted in a $15\%$ rise in Dana's electrification revenue. Furthermore, the deployment of Dana's Spicer® Electrified e-Axle systems delivered a measurable $12\%$ extended driving range on the partner SUV lineup by reducing drivetrain energy loss.

The company's commitment to this segment is clear in its historical and forward-looking figures:

Metric	Value/Period	Context/Year
Electrification Sales	$\$600$ million	2022 (6% of total sales)
EV Sales	$\$760$ million	2023
Electrification Sales Target	$\$3$ billion	By end of the decade
Q3 2025 Adjusted EBITDA Margin (Continuing Ops)	$8.5\%$	Q3 2025
2026 Adjusted EBITDA Margin Expectation	$10$ to $10.5\%$	Full-year guidance

Thermal and sealing solutions for vehicle efficiency

Dana provides thermal and sealing solutions that are being adapted for EV content, replacing traditional ICE-vehicle components. This includes metallic bipolar plates, battery cold plates, and power electronic cooling modules. The company anticipates a three-fold opportunity in these thermal and sealing products as ICE content is replaced by EV-based vehicle content. The Q3 2025 Adjusted EBITDA margin of $8.5\%$ reflects the success of operational efficiencies and cost-saving actions in mitigating margin impacts from lower volumes and cost inflation.

Global supply chain reliability and superior product quality

The value proposition includes reliable global supply and high product quality, evidenced by operational execution despite market volatility. In Q3 2025, Dana realized $\$73$ million in cost savings, bringing the year-to-date total to $\$183$ million, with an increased full-year 2025 expectation of $\$235$ million in cost savings. This execution helped drive the Q3 2025 Adjusted EBITDA to $\$162$ million from continuing operations, a $260$ basis point increase in margin year-over-year. The company is focused on securing its leadership position through disciplined execution.

Reduced total cost of ownership for end-market fleet customers

Cost management and efficiency improvements are directly translated into value for customers. The company increased its total cost reduction target to $\$300$ million through 2026. This focus on internal efficiency, alongside the performance benefits of its products-like the $12\%$ range extension from e-Axles-contributes to lower operational costs for fleet owners. The company expects to generate free cash flow of $\$275$ million at the midpoint of its 2025 guidance, reflecting improved working capital efficiency and reduced capital expenditures, which supports a stable, long-term supply partner.

Key financial metrics supporting operational efficiency include:

• Cost-savings realized in Q3 2025: $\$73$ million.
• Total cost reduction target through 2026: $\$310$ million.
• 2025 expected cost savings: $\$235$ million.
• Q3 2025 Adjusted Free Cash Flow: $\$101$ million.

Dana Incorporated (DAN) - Canvas Business Model: Customer Relationships

Dana Incorporated serves nearly every major vehicle manufacturer in the world with drive and motion systems, electrodynamic technologies, and thermal, sealing, and digital solutions. The company's customer relationships are structured across production and service parts supply to Original Equipment Manufacturers (OEMs) and aftermarket customers.

The relationship structure is evolving, with the Power Technologies segment splitting in Q1 2025: OEM-facing businesses integrated into Light Vehicle Drive Systems, and the aftermarket business integrated into Commercial Vehicle Drive and Motion Systems. Dana employed approximately 28,000 people in 26 countries across six continents as of the Q2 2025 reporting period.

Dedicated OEM sales and engineering support teams

The structure supports dedicated engineering engagement for product development. Costs incurred in connection with the design and development of tooling for customer products are deferred if Dana has an agreement to collect such costs from the customer. As of December 31, 2024, the property, plant and equipment included $22 million of tooling related to long-term supply arrangements.

Long-term, essential partner relationships with major vehicle manufacturers

Dana provides production and service parts to certain OEMs under awarded multi-year programs. However, these multi-year programs do not contain any commitment to volume by the customer; individual customer releases or purchase orders represent the contract with the customer. The company is focused on core on-highway end markets following the strategic decision to divest its Off-Highway business.

Direct engagement with end-market fleet customers to drive pull-through demand

The company is a supplier across light vehicle, commercial vehicle, and off-highway equipment markets, enabling propulsion for internal combustion engine, hybrid, and electric-powered vehicles. The company is actively working with its customers to recover the majority of cost impacts within the year, as noted in Q2 2025 commentary.

Aftermarket technical service and real-time call center support

Service parts are sold to OEMs and aftermarket customers. Following the 2025 organizational changes, the aftermarket business from the former Power Technologies segment was integrated into the Commercial Vehicle Drive and Motion Systems segment.

Contractual relationships with OEMs for high-volume, long-cycle programs

The company has a sales backlog of $650 million projected for the 2025-2027 period, with $150 million anticipated to be recognized in 2025. The company is executing cost-savings initiatives, targeting $175 million in savings in 2025, which helps mitigate margin impact from lower volumes and inflation when working with customers.

Here's a look at some key operational and financial metrics relevant to the customer base as of late 2025:

Metric	Value / Period	Reference Period
Sales (Continuing Operations)	$1.95 billion	Q2 2025
Sales (Continuing Operations)	$2.4 billion	Q1 2025
Adjusted EBITDA Margin	8.0 percent	Q1 2025
Adjusted EBITDA Margin	7.5 percent	Q2 2025
Total Cost Reduction Target	$300 million	2026 Outlook
Cost Savings Expected in 2025	$175 million	2025 Guidance
Sales Backlog Anticipated in 2025	$150 million	2025-2027 Period

The company's customer-facing operations are also impacted by major strategic moves:

• Definitive agreement to sell Off-Highway business for $2.7 billion.
• Expected net cash proceeds from Off-Highway sale: $2.4 billion.
• New capital return authorization: $1 billion through 2027.
• Capital return at or before Off-Highway closing: approximately $550 million.

Dana Incorporated was named among the 'World's Most Ethical Companies' for 2025 by Ethisphere and as one of 'America's Most Responsible Companies 2025' by Newsweek.

Dana Incorporated (DAN) - Canvas Business Model: Channels

You're looking at how Dana Incorporated gets its highly engineered propulsion and energy-management solutions into the hands of its customers as of late 2025. The channels reflect a focused strategy following the planned divestiture of the Off-Highway business, zeroing in on light- and commercial-vehicle markets.

Direct sales force to Original Equipment Manufacturers (OEMs)

Dana Incorporated maintains a direct sales presence to OEMs globally, a critical channel for securing new business and managing existing supply agreements for drive and motion systems and related technologies. While the exact headcount of the dedicated OEM sales force isn't public, this channel supports the core business which generated Q3 2025 sales from continuing operations of $1.92 billion. The company's strategy is now streamlined to focus on these on-highway customers, leveraging deep engineering relationships.

Global network of 14 aftermarket distribution centers

The aftermarket segment relies heavily on a physical footprint, utilizing a global network of exactly 14 distribution centers. This network supports the delivery of genuine, all-makes, and value line parts globally. This infrastructure helps the dedicated aftermarket team achieve high fill rates and on-time delivery for service and replacement needs across passenger, commercial, and specialty vehicle markets.

Online e-catalogs and parts locators (e.g., DanaAftermarket.com)

Digital access is a key part of the service offering. Customers use platforms like www.DanaAftermarket.com to find product information, use e-catalogs, and locate necessary parts. This digital support is complemented by direct customer service, as evidenced by the team fielding thousands of customer calls via a real-time call center, often in partnership with major distributors like FleetPride, which named Dana its 2025 Supplier of the Year.

Direct-to-fleet sales and service channels

For the commercial vehicle market, Dana utilizes direct channels to serve large fleet operators with service and parts. This is crucial for maintaining uptime in heavy-haul and linehaul applications. The company's focus post-divestiture is squarely on these on-highway markets, ensuring their conventional and clean-energy solutions are supported throughout the vehicle lifecycle.

Regional sales offices supporting global customers

To manage its worldwide customer base, which spanned 26 countries across six continents as of 2024, Dana relies on regional sales offices. These offices help coordinate complex global supply chains and support customers across different geographies. The company's operational footprint in 2024 included 28,000 people, many of whom are integrated into these regional support structures.

Here's a quick look at the scale of the channels as of the latest reporting:

Channel Component	Metric/Data Point	Associated Financial Context (2025)
Aftermarket Physical Network	14 Global Distribution Centers	Aftermarket brands include Spicer®, Victor Reinz®, and Spicer Select®.
Digital Aftermarket Access	www.DanaAftermarket.com	Supports high fill rates and on-time delivery goals.
Direct Customer Support	Thousands of customer calls fielded (via real-time center)	Dana was named 2025 Supplier of the Year by FleetPride.
Overall Sales Reach (Continuing Ops)	Q3 2025 Sales: $1.92 billion	Full-year 2025 Sales Guidance Midpoint: Approx. $7.4 billion.
Global Operational Footprint (2024)	Operations in 26 countries	Adjusted EBITDA Margin for Q3 2025: 8.5 percent of sales.

The aftermarket segment leverages recognized brands such as Spicer®, Victor Reinz®, Albarus™, and GWB® to reach end-users. The company is actively managing its cost structure, realizing $73 million in cost savings in Q3 2025 alone, which helps maintain margin performance despite lower volumes in some commercial-vehicle end markets.

Dana Incorporated (DAN) - Canvas Business Model: Customer Segments

You're looking at the customer base for Dana Incorporated (DAN) as it finalizes its strategic pivot away from the Off-Highway segment, aiming for a leaner, on-highway focused entity by late 2025. The numbers here reflect the expected structure following the planned divestiture closing in late Q4 2025.

The core of Dana Incorporated's business, post-divestiture, is clearly weighted toward light vehicles, aligning with the strategic direction management has outlined. The expected split for the OEM portion of the business is:

• Global Light Vehicle OEMs: approximately 70% of post-divestiture sales.
• Global Commercial Vehicle OEMs: approximately 30% of post-divestiture sales.

To give you a feel for the current mix before the Off-Highway sale fully closes, the Q3 2025 sales figures for the continuing operations show a very similar split:

Here's the quick math on the Q3 2025 sales from continuing operations:

Customer Group (New Segments)	Q3 2025 Sales (Millions USD)	Approximate Percentage of Q3 Continuing Sales
Light Vehicle Systems	$ 1,353	70.58%
Commercial Vehicle Systems	$ 564	29.42%
Total Continuing Sales	$ 1,917	100.00%

The Aftermarket business, which is being integrated into the Commercial Vehicle Systems segment, represents a crucial, recurring revenue stream. While a precise 2025 standalone aftermarket revenue percentage isn't explicitly published alongside the 70/30 OEM split, the company is actively managing this channel. The focus on the core on-highway business means these aftermarket customers are served through the newly streamlined Commercial Vehicle Systems structure.

Dana Incorporated's relationships with major global Original Equipment Manufacturers (OEMs) are foundational. You can see the breadth of their OEM customer engagement through their new business backlog, which is a strong indicator of future revenue visibility:

• Total three-year new business sales backlog (through 2027): $650 million.
• Anticipated new business sales in 2025: $150 million.

The table below details the known OEM customers that Dana Incorporated supports across its on-highway platforms, which will form the backbone of the 'New Dana' post-divestiture:

Customer Segment Focus	Key OEM Customers Mentioned (Examples)	Relevant 2025 Financial Context
Global Light Vehicle OEMs	Ford (specifically full-frame light-truck programs)	Saw a 5% increase in sales in 2024 driven by a new full-frame light-truck program.
Global Commercial Vehicle OEMs	PACCAR, Traton, AB Volvo	Commercial Vehicle segment experienced a 3% decrease in sales in 2024 reflecting mixed global markets.
Specialty Electric Vehicle Manufacturers	Supports both traditional OEMs' EV platforms and new entrants.	Weakening market demand for electric vehicles was cited as a driver for lower 2024 sales.

For the specialty and fleet segments, the focus is on the electrification transition. Dana Incorporated has been actively securing business for its electrified components, such as e-drive axles, which carry higher content-per-vehicle value. The company's strategy explicitly includes remaining a leader in the EV transition, serving customers who are developing both medium-duty and full-frame electric trucks. The divestiture of the Off-Highway business, sold for 7x the expected 2025 adjusted EBITDA of that business, is intended to allow for greater investment in these on-highway electrification opportunities.

Fleet operators and end-market customers are served indirectly through the OEM sales and directly through the aftermarket channels integrated into the Commercial Vehicle Systems segment. The company's 2025 guidance reinforces the focus on capitalizing on the strength of its traditional on-highway businesses while managing the EV shift.

Dana Incorporated (DAN) - Canvas Business Model: Cost Structure

You're looking at the core expenses that drive Dana Incorporated's operations as of late 2025, which is heavily influenced by the ongoing transition in mobility markets. Honestly, the cost structure is dominated by the physical nature of manufacturing high-quality components.

High cost of goods sold due to raw materials and manufacturing is the bedrock expense. While specific COGS figures aren't explicitly broken out in the latest releases, the preliminary sales for the full year 2024 were approximately $10.3 billion, compared with $10.6 billion in 2023. For 2025, the guidance for sales, which includes the Off-Highway business for the full year, is set between $9.525 billion and $10.025 billion. The cost of materials and production directly scales with these sales figures.

Significant R&D investment in electrification and software is a strategic necessity, though the exact dollar amount for R&D isn't isolated in the latest summaries. The focus remains on electrodynamic technologies, including software and controls, to shape sustainable progress. This investment is crucial to maintain relevance against market shifts.

Restructuring and strategic transaction expenses (e.g., divestiture costs) are clearly present. The company is executing the sale of its Off-Highway business, which is expected to close in late Q4 2025. The definition of Adjusted EBITDA explicitly excludes items like restructuring expense and gain/loss on debt extinguishment, divestitures, signaling these are material, non-recurring costs impacting reported net income. The capital return program, including share repurchases of approximately $600 million expected for 2025, is partially funded by the expected proceeds from this transaction.

Labor costs for a global workforce of 28,000 people represent a substantial fixed and variable cost. As of the 2024 year-end context, Dana Incorporated had approximately 28,000 people in 26 countries across six continents. This global footprint means labor costs are spread across various wage structures and regulatory environments.

Interest expense on debt, though deleveraging is a focus, remains a line item. The company expects to maintain one times net leverage over the business cycle, and proceeds from the Off-Highway sale are intended to substantially reduce leverage. For Q3 2025, net income from continuing operations was $13 million, up from a net loss of $21 million in Q3 2024, showing progress in overall profitability which helps manage debt service costs.

Here's a quick look at the 2025 financial picture, contrasting guidance with recent performance:

Metric	2025 Full-Year Guidance (Includes Off-Highway)	Q3 2025 Actual (Continuing Operations)
Sales	$9.525 billion to $10.025 billion	$1.92 billion
Adjusted EBITDA	$925 million to $1,025 million	$162 million
Adjusted EBITDA Margin	Approximately 10.0 percent (Midpoint)	8.5 percent
Free Cash Flow	$175 million to $275 million	$101 million (Adjusted)

The cost management efforts are clearly aimed at improving the margin profile. The company realized $73 million in cost savings in Q3 2025, bringing the total to $183 million to date against a program target of $310 million through 2026. They are specifically expecting $235 million of cost savings in 2025.

• Cost-savings actions totaled $175 million expected impact in 2025.
• Q3 2025 Adjusted EBITDA margin of 8.5 percent compared with 5.9 percent in Q3 2024.
• Expected 2026 Adjusted EBITDA margin target between 9.5 percent to 10.5 percent.
• Share repurchases expected to total $600 million for 2025.

To be fair, the margin improvement seen in Q3 2025 (8.5 percent) is still below the implied midpoint for the full year (10.0 percent), suggesting Q4 performance needs to be stronger, or the full-year guidance range accounts for softer segments.

Finance: draft 13-week cash view by Friday.

Dana Incorporated (DAN) - Canvas Business Model: Revenue Streams

You're looking at the core ways Dana Incorporated brings in money as of late 2025, especially after they streamlined their reporting structure at the start of the year. Honestly, the business is now much more focused on the on-highway side, having moved to integrate the OEM-facing parts of the old Power Technology segment into Light Vehicle Drive Systems and the aftermarket business into Commercial Vehicle Drive and Motion Systems, effective in the first quarter of 2025. This simplification means revenue streams are cleaner now, centered on supplying components to vehicle manufacturers and the replacement parts market.

The company's latest official full-year 2025 sales guidance midpoint, reflecting continuing operations after the Off-Highway divestiture agreement, sits at approximately $7.4 billion. This is a key number to anchor your thinking, even though preliminary 2024 sales were about $10.3 billion.

Here's a look at the primary revenue drivers, keeping in mind the segment changes:

• Sales of Light Vehicle driveline and motion systems.
• Sales of Commercial Vehicle driveline and e-propulsion systems.
• Aftermarket parts sales, which now fall under the Commercial Vehicle segment umbrella, featuring brands like Spicer and Victor Reinz.
• Licensing and technical service fees, which are definitely a smaller stream, though critical for technology monetization.

To give you a snapshot of recent performance, second-quarter 2025 sales from continuing operations totaled $1.95 billion. This helps map the run rate against the full-year expectation.

The revenue composition is best understood through the lens of their core markets, even without the precise 2025 segment split available yet:

Revenue Stream Category	Latest Available Data Point / Context	Significance
Sales of Light Vehicle driveline and motion systems (OEM)	Q2 2025 Sales from Continuing Operations: $1.95 billion (Total Q2 Sales)	Core business supplying components for passenger cars and light trucks.
Sales of Commercial Vehicle driveline and e-propulsion systems (OEM)	Full-Year 2025 Sales Guidance Midpoint (Continuing Ops): $7.4 billion	Includes propulsion systems for medium and heavy-duty trucks; e-propulsion is a growth area.
Aftermarket parts sales (Spicer, Victor Reinz brands)	Integrated into Commercial Vehicle Drive and Motion Systems in Q1 2025	Provides recurring revenue stability outside of new vehicle builds.
Licensing and technical service fees	Smaller stream, not explicitly quantified in latest guidance documents	Monetizes intellectual property and engineering expertise.

The company is actively managing near-term risks, like softening Commercial Vehicle demand, by leaning on performance improvements and cost recoveries, such as expected tariff recoveries adding about $150 million to sales for the full year 2025.

Also, remember that the 2025 guidance explicitly excludes the Off-Highway business, which reduced 2024 sales by $2.5 billion when adjusting for the discontinued operations.

Finance: draft 13-week cash view by Friday.