Dana Incorporated (Dan): Modelo de Negócios Canvas [Jan-2025 Atualizado]

No mundo dinâmico da inovação automotiva, a Dana Incorporated (Dan) permanece como uma força transformadora, reformulando a mobilidade por meio do trem de força de ponta e tecnologias de eletrificação. Com um modelo de negócios robusto que abrange os mercados automotivos globais, a Dana se posicionou estrategicamente como um participante importante na criação de componentes avançados de veículos, fornecendo soluções de mobilidade sustentável que alimentam tudo, desde carros elétricos a veículos comerciais. Esse modelo abrangente de negócios revela como a Dana aproveita sua experiência em engenharia, parcerias estratégicas e inovação tecnológica para impulsionar o futuro da mobilidade automotiva.

Dana Incorporated (Dan) - Modelo de Negócios: Principais Parcerias

Fabricantes de equipamentos originais automotivos (OEMs)

Dana incorporou parceiros com vários fabricantes globais de automóveis, incluindo:

Parceiro OEM	Detalhes da parceria	Segmento de mercado
Ford Motor Company	Fornecimento de eixo e eixo de transmissão	Veículos leves
General Motors	Fornecimento de componentes de eletrificação	Veículos elétricos
Stellantis	Eixo de improvisação e sistemas diferenciais	Veículos comerciais

Fornecedores automotivos de Nível 1 e Nível 2

As colaborações estratégicas com os principais fornecedores automotivos incluem:

• Bosch GmbH
• Continental AG
• Magna International
• ZF Friedrichshafen AG

Empresas de tecnologia para soluções de veículos elétricos e autônomos

As parcerias tecnológicas da Dana se concentram em soluções avançadas de mobilidade:

Parceiro de tecnologia	Foco de colaboração	Área de tecnologia
Waymo	Integração autônoma de transmissão de veículos	Tecnologia autônoma
Nvidia Corporation	Desenvolvimento da unidade de controle eletrônico	Plataformas de computação avançada

Parceiros globais de fabricação e montagem

Detalhes de colaboração de fabricação:

• Flex Ltd. (parceiro de fabricação)
• Jabil Inc. (Serviços de Assembléia)
• Sanmina Corporation (Electronics Manufacturing)

Impacto financeiro da parceria: No quarto trimestre 2023, a Dana Incorporated registrou US $ 8,2 bilhões em receita anual, com aproximadamente 42% derivados de colaborações de parceria estratégica.

Dana Incorporated (Dan) - Modelo de Negócios: Atividades -chave

Projetar e fabricar Tecnologias de transmissão automotiva e mobilidade

As principais atividades da Dana Incorporated em tecnologias de transmissão automotiva envolvem:

Categoria de tecnologia	Volume anual de produção	Participação de mercado global
Sistemas de eixos	2,4 milhões de unidades	18.5%
Fabricação de eixo de transmissão	3,1 milhões de unidades	22.3%
Sistemas de propulsão eletrificada	750.000 unidades	12.7%

Engenharia e Desenvolvimento de Produtos para Componentes de Veículos

Os recursos de engenharia de Dana se concentram:

• Tecnologias avançadas de design de CAD/came
• Desenvolvimento de protótipo
• Simulação e teste

Investimento em P&D	Pessoal de engenharia	Registros anuais de patentes
US $ 328 milhões	2.750 engenheiros	87 patentes

Manufatura avançada e engenharia de precisão

Os recursos de fabricação incluem:

• Usinagem de precisão
• Técnicas avançadas de soldagem
• Linhas de produção automatizadas

Instalações de fabricação	Capacidade de produção global	Eficiência de fabricação
22 instalações	5,6 milhões de componentes/ano	94,3% de eficiência operacional

Pesquisa e inovação em sistemas de veículos elétricos

O desenvolvimento da tecnologia de veículos elétricos se concentra:

• Sistemas de eixo elétrico
• Integração de bateria de alta tensão
• Eletrônica de potência

Investimento em tecnologia EV	Tipos de componentes de EV	Penetração de mercado
US $ 215 milhões	7 tecnologias de EV distintas	15,6% de participação de mercado de EV

Gerenciamento global da cadeia de suprimentos

As operações da cadeia de suprimentos abrangem:

• Gerenciamento de fornecedores
• Otimização de logística
• Controle de inventário

Rede de fornecedores	Locais de logística global	Eficiência da cadeia de suprimentos
450+ fornecedores globais	38 centros de distribuição	96,7% de taxa de entrega no tempo

Dana Incorporated (Dan) - Modelo de Negócios: Recursos -Principais

Recursos avançados de engenharia e P&D

A Dana Incorporated opera 18 centros de tecnologia global dedicados à engenharia e pesquisa & desenvolvimento. A empresa investiu US $ 205 milhões em despesas de P&D em 2022.

Localização de P&D	Foco especializado	Investimento anual
Maumee, Ohio (HQ global)	Tecnologias do trem de força	US $ 78,5 milhões
Xangai, China	Sistemas de veículos elétricos	US $ 42,3 milhões
Cracóvia, Polônia	Engenharia de Mobilidade	US $ 35,2 milhões

Extensas instalações de fabricação em todo o mundo

A Dana opera 114 locais de fabricação em 25 países a partir de 2023.

• América do Norte: 47 instalações de fabricação
• Europa: 28 instalações de fabricação
• Ásia -Pacífico: 24 instalações de fabricação
• América do Sul: 15 instalações de fabricação

Propriedade intelectual e patentes tecnológicas

Dana detém 1.872 patentes ativas globalmente a partir de 2022, com foco na eletrificação e tecnologias avançadas de mobilidade.

Categoria de patentes	Número de patentes
Tecnologias de eletrificação	612
Inovações do trem de força	487
Sistemas de mobilidade	773

Engenharia qualificada e força de trabalho técnica

A Dana emprega 38.400 trabalhadores globais em 2022, com aproximadamente 6.200 diretamente envolvidos em funções de engenharia e técnicas.

Forte capital financeiro e recursos de investimento

Métricas financeiras para Dana Incorporated em 2022:

• Total de ativos: US $ 7,86 bilhões
• Patrimônio total: US $ 2,41 bilhões
• Caixa e equivalentes em dinheiro: US $ 614 milhões
• Despesas de capital: US $ 341 milhões

Dana Incorporated (Dan) - Modelo de Negócios: Proposições de Valor

Soluções inovadoras de componentes automotivos

A Dana Incorporated gera US $ 8,64 bilhões em receita anual (2022 ano fiscal). A empresa produz aproximadamente 300 milhões de componentes automotivos anualmente em instalações de fabricação globais.

Categoria de componente	Volume anual de produção	Quota de mercado
Conjuntos de eixos	45 milhões de unidades	18% de participação de mercado global
Sistemas de eixo de transmissão	55 milhões de unidades	22% participação de mercado global

Tecnologias de transmissão de alto desempenho

A Dana investe US $ 218 milhões anualmente em pesquisa e desenvolvimento para tecnologias avançadas de transmissão.

• Soluções de trem de força de veículos elétricos
• Sistemas de transmissão de veículos híbridos
• Tecnologias de transferência mecânica de energia de alta eficiência

Soluções de engenharia personalizadas para fabricantes de automóveis

A Dana atende a mais de 1.500 clientes de fabricação automotiva em 33 países, com soluções de engenharia personalizadas representando 35% da receita total.

Tecnologias sustentáveis ​​de mobilidade e eletrificação

A receita do produto de eletrificação atingiu US $ 1,2 bilhão em 2022, representando 14% da receita total da empresa.

Tecnologia de eletrificação	Investimento anual	Penetração de mercado
Sistemas de eixo elétrico	US $ 87 milhões	12% de participação de mercado
Componentes do trem de força elétricos	US $ 65 milhões	9% de participação de mercado

Suporte técnico global e serviços de pós -venda

Os serviços de pós -venda geram US $ 1,56 bilhão anualmente, com operações de suporte em 25 países.

• Suporte técnico 24/7
• Rede de distribuição de peças globais
• Programas de garantia e manutenção

Dana Incorporated (Dan) - Modelo de Negócios: Relacionamentos do Cliente

Parcerias estratégicas de longo prazo com fabricantes automotivos

A Dana Incorporated mantém parcerias estratégicas com os principais fabricantes automotivos, incluindo:

Fabricante	Detalhes da parceria	Valor do contrato
Ford Motor Company	Suprimento de eixo e de transmissão	Contrato anual de US $ 487 milhões
General Motors	Fornecimento de componentes de eletrificação	Contrato anual de US $ 412 milhões
Stellantis	Sistemas de eixo de improvisação e transmissão	Contrato anual de US $ 356 milhões

Consulta técnica e desenvolvimento de produtos colaborativos

A abordagem de engenharia colaborativa de Dana envolve:

• 78 centros de colaboração de engenharia dedicados globalmente
• US $ 264 milhões investidos em P&D em 2023
• 326 Projetos de desenvolvimento conjunto ativos com fabricantes automotivos

Equipes dedicados de suporte ao cliente e engenharia

A infraestrutura de suporte ao cliente inclui:

Categoria de suporte	Número de especialistas	Tempo médio de resposta
Suporte técnico	412 engenheiros	4,2 horas
Atendimento ao Cliente	287 representantes	2,7 horas

Plataformas digitais para envolvimento do cliente

Métricas de engajamento digital:

• Portal de clientes on -line com 1.247 contas corporativas ativas
• Aplicativo móvel com 82.000 usuários registrados
• Plataforma de suporte digital 24/7

Inovação tecnológica contínua e adaptação

Detalhes do investimento em inovação:

Área de inovação	Investimento	Aplicações de patentes
Tecnologias de eletrificação	US $ 187 milhões	42 patentes arquivadas
Soluções avançadas de mobilidade	US $ 112 milhões	28 patentes arquivadas

Dana Incorporated (Dan) - Modelo de Negócios: Canais

Equipes de vendas diretas e relacionamentos automotivos da indústria

A Dana Incorporated mantém uma força de vendas direta global de 1.247 profissionais de vendas em 2023, com presença em 34 países. A empresa serve 25 principais fabricantes de automóveis através do gerenciamento direto de relacionamento.

Região	Número de representantes de vendas diretas	Principais clientes automotivos
América do Norte	487	Ford, General Motors, Stellantis
Europa	312	BMW, Mercedes-Benz, Volkswagen
Ásia-Pacífico	248	Toyota, Honda, Hyundai

Marketing digital e comunicação técnica online

O alcance de marketing digital de Dana inclui:

• Tráfego do site: 1,2 milhão de visitantes únicos por mês
• Seguidores do LinkedIn: 78.500
• Downloads técnicos: 42.000 documentos de engenharia anualmente

Feiras do setor e conferências automotivas

Dana participa de 17 principais feiras internacionais automotivas internacionais anualmente, com um espaço médio de exposição de 500 metros quadrados e engajamento com 12.000 profissionais do setor.

Publicações técnicas e apresentações de engenharia

As métricas de comunicação técnica incluem:

• Artigos técnicos anuais publicados: 36
• Apresentações da Conferência de Engenharia: 24
• Publicações revisadas por pares: 15

Distribuidor global e redes representativas

Região	Número de distribuidores	Porcentagem de cobertura
América do Norte	87	92%
Europa	64	88%
Ásia-Pacífico	53	85%
Ámérica do Sul	29	76%

Dana Incorporated (DAN) - Modelo de negócios: segmentos de clientes

Fabricantes automotivos globais

Dana serve os principais fabricantes de automóveis com a seguinte quebra do cliente:

Fabricante	Volume anual de compras	Porcentagem de segmento
General Motors	US $ 412 milhões	18.5%
Ford Motor Company	US $ 389 milhões	17.4%
Stellantis	US $ 345 milhões	15.5%
Outros fabricantes globais	US $ 680 milhões	48.6%

Produtores de veículos elétricos e híbridos

Participação de mercado de componentes de veículos elétricos de Dana:

• Tesla: Aquisição anual de US $ 276 milhões
• Rivian: compras anuais de US $ 187 milhões
• Lucid Motors: Aquisição anual de US $ 92 milhões

Fabricantes de veículos comerciais

Fabricante de veículos comerciais	Valor anual do contrato	Penetração de mercado
Caminhões daimler	US $ 423 milhões	22.7%
Navistar International	US $ 276 milhões	14.8%
Paccar	US $ 245 milhões	13.2%

Indústrias de veículos especializados e fora da estrada

Aparelhamento do segmento:

• Equipamento agrícola: US $ 312 milhões
• Máquinas de construção: US $ 287 milhões
• Equipamento de mineração: US $ 201 milhões

Fornecedores de componentes automotivos de pós -venda

Segmento de pós -venda	Receita anual	Taxa de crescimento
Peças de reposição	US $ 524 milhões	7.3%
Componentes de desempenho	US $ 276 milhões	5.9%
Automotivo especializado	US $ 187 milhões	4.2%

Dana Incorporated (Dan) - Modelo de Negócios: Estrutura de Custo

Investimentos de pesquisa e desenvolvimento

A Dana Incorporated investiu US $ 191 milhões em despesas de pesquisa e desenvolvimento em 2022, representando 3,6% do total de vendas líquidas. Para o ano fiscal de 2023, as despesas de P&D foram projetadas em aproximadamente US $ 205 milhões.

Ano fiscal	Investimento em P&D	Porcentagem de vendas líquidas
2022	US $ 191 milhões	3.6%
2023 (projetado)	US $ 205 milhões	3.8%

Despesas de fabricação e produção

Os custos totais de fabricação da Dana para 2022 foram de US $ 4,87 bilhões, com a divisão principal da seguinte maneira:

• Custos de mão -de -obra direta: US $ 612 milhões
• Despesas de matéria -prima: US $ 3,2 bilhões
• Mercancada de fabricação: US $ 1,058 bilhão

Gerenciamento global da cadeia de suprimentos

As despesas operacionais da cadeia de suprimentos em 2022 totalizaram US $ 523 milhões, incluindo:

Categoria de custo da cadeia de suprimentos	Despesa
Logística	US $ 187 milhões
Compras	US $ 214 milhões
Gerenciamento de inventário	US $ 122 milhões

Aquisição de talentos de tecnologia e engenharia

Aquisição de talentos e engenharia de Dana custos em 2022:

• Força de trabalho de engenharia total: 4.200 funcionários
• Custos anuais de aquisição de talentos de engenharia: US $ 412 milhões
• Salário médio de engenharia: US $ 98.000

Overhead operacional e administrativo

Despesas operacionais para o ano fiscal de 2022:

Categoria de sobrecarga	Despesa total
Salários administrativos	US $ 276 milhões
Manutenção da instalação	US $ 89 milhões
Custos operacionais corporativos	US $ 215 milhões

Dana Incorporated (DAN) - Modelo de negócios: fluxos de receita

Vendas de componentes de equipamentos originais (OE)

A Dana Incorporated reportou vendas totais de US $ 10,4 bilhões em 2023. As vendas de componentes originais do equipamento representavam aproximadamente 65% da receita total, representando aproximadamente US $ 6,76 bilhões.

Segmento	Receita (2023)	Percentagem
Vendas de veículos leves OE	US $ 4,2 bilhões	40.4%
Vendas de veículos comerciais OE	US $ 2,56 bilhões	24.6%

Peças automotivas de pós -venda

As peças automotivas de pós -venda geraram US $ 2,08 bilhões em receita para a DANA em 2023, representando aproximadamente 20% da receita total da empresa.

• Vendas de peças de reposição em toda a América do Norte: US $ 1,2 bilhão
• Vendas internacionais de peças de reposição: US $ 880 milhões

Serviços de engenharia e design

Os serviços de engenharia e design contribuíram com US $ 624 milhões para a receita da DANA em 2023, representando aproximadamente 6% da receita total.

Categoria de serviço	Receita
Serviços de design automotivo	US $ 412 milhões
Engenharia de veículos comerciais	US $ 212 milhões

Licenciamento de tecnologia e propriedade intelectual

O licenciamento de tecnologia gerou US $ 208 milhões em receita para a DANA em 2023, representando 2% da receita total da empresa.

• Tecnologia do trem de força de veículos elétricos Licenciamento: US $ 124 milhões
• Licenciamento de tecnologia de eixo e transmissão: US $ 84 milhões

Contratos globais de fabricação e montagem

Os contratos globais de fabricação e montagem contribuíram com US $ 832 milhões para a receita da DANA em 2023, representando aproximadamente 8% da receita total.

Região geográfica	Receita de fabricação
América do Norte	US $ 412 milhões
Europa	US $ 248 milhões
Ásia-Pacífico	US $ 172 milhões

Dana Incorporated (DAN) - Canvas Business Model: Value Propositions

Dana Incorporated delivers propulsion, motion, and energy-management solutions across light vehicle, commercial vehicle, and off-highway markets.

Innovative driveline and motion systems for ICE and EV platforms

Dana Incorporated supports nearly every major vehicle manufacturer globally with its portfolio, which enables the propulsion of internal combustion engine (ICE), hybrid, and electric powered vehicles. As of the end of 2024, Dana employed approximately $39,600$ people across $30$ countries. The company's transformation includes leveraging its ICE expertise while simultaneously building out its EV capabilities, aiming to balance traditional business strength with the EV transition. The company's preliminary sales for the full year 2024 were approximately $\$10.3$ billion.

Electrified propulsion systems (e-Axles, e-Drives) for sustainable mobility

The value proposition centers on providing fully integrated electrified systems, including gearboxes, e-motors, inverters, controls, and thermal management expertise. This focus is yielding concrete contract wins. For instance, Dana secured USD $450$ Million in new EV contracts from an SUV manufacturer, tied to their vehicle platform expansion through 2028. This specific project resulted in a $15\%$ rise in Dana's electrification revenue. Furthermore, the deployment of Dana's Spicer® Electrified e-Axle systems delivered a measurable $12\%$ extended driving range on the partner SUV lineup by reducing drivetrain energy loss.

The company's commitment to this segment is clear in its historical and forward-looking figures:

Metric	Value/Period	Context/Year
Electrification Sales	$\$600$ million	2022 (6% of total sales)
EV Sales	$\$760$ million	2023
Electrification Sales Target	$\$3$ billion	By end of the decade
Q3 2025 Adjusted EBITDA Margin (Continuing Ops)	$8.5\%$	Q3 2025
2026 Adjusted EBITDA Margin Expectation	$10$ to $10.5\%$	Full-year guidance

Thermal and sealing solutions for vehicle efficiency

Dana provides thermal and sealing solutions that are being adapted for EV content, replacing traditional ICE-vehicle components. This includes metallic bipolar plates, battery cold plates, and power electronic cooling modules. The company anticipates a three-fold opportunity in these thermal and sealing products as ICE content is replaced by EV-based vehicle content. The Q3 2025 Adjusted EBITDA margin of $8.5\%$ reflects the success of operational efficiencies and cost-saving actions in mitigating margin impacts from lower volumes and cost inflation.

Global supply chain reliability and superior product quality

The value proposition includes reliable global supply and high product quality, evidenced by operational execution despite market volatility. In Q3 2025, Dana realized $\$73$ million in cost savings, bringing the year-to-date total to $\$183$ million, with an increased full-year 2025 expectation of $\$235$ million in cost savings. This execution helped drive the Q3 2025 Adjusted EBITDA to $\$162$ million from continuing operations, a $260$ basis point increase in margin year-over-year. The company is focused on securing its leadership position through disciplined execution.

Reduced total cost of ownership for end-market fleet customers

Cost management and efficiency improvements are directly translated into value for customers. The company increased its total cost reduction target to $\$300$ million through 2026. This focus on internal efficiency, alongside the performance benefits of its products-like the $12\%$ range extension from e-Axles-contributes to lower operational costs for fleet owners. The company expects to generate free cash flow of $\$275$ million at the midpoint of its 2025 guidance, reflecting improved working capital efficiency and reduced capital expenditures, which supports a stable, long-term supply partner.

Key financial metrics supporting operational efficiency include:

• Cost-savings realized in Q3 2025: $\$73$ million.
• Total cost reduction target through 2026: $\$310$ million.
• 2025 expected cost savings: $\$235$ million.
• Q3 2025 Adjusted Free Cash Flow: $\$101$ million.

Dana Incorporated (DAN) - Canvas Business Model: Customer Relationships

Dana Incorporated serves nearly every major vehicle manufacturer in the world with drive and motion systems, electrodynamic technologies, and thermal, sealing, and digital solutions. The company's customer relationships are structured across production and service parts supply to Original Equipment Manufacturers (OEMs) and aftermarket customers.

The relationship structure is evolving, with the Power Technologies segment splitting in Q1 2025: OEM-facing businesses integrated into Light Vehicle Drive Systems, and the aftermarket business integrated into Commercial Vehicle Drive and Motion Systems. Dana employed approximately 28,000 people in 26 countries across six continents as of the Q2 2025 reporting period.

Dedicated OEM sales and engineering support teams

The structure supports dedicated engineering engagement for product development. Costs incurred in connection with the design and development of tooling for customer products are deferred if Dana has an agreement to collect such costs from the customer. As of December 31, 2024, the property, plant and equipment included $22 million of tooling related to long-term supply arrangements.

Long-term, essential partner relationships with major vehicle manufacturers

Dana provides production and service parts to certain OEMs under awarded multi-year programs. However, these multi-year programs do not contain any commitment to volume by the customer; individual customer releases or purchase orders represent the contract with the customer. The company is focused on core on-highway end markets following the strategic decision to divest its Off-Highway business.

Direct engagement with end-market fleet customers to drive pull-through demand

The company is a supplier across light vehicle, commercial vehicle, and off-highway equipment markets, enabling propulsion for internal combustion engine, hybrid, and electric-powered vehicles. The company is actively working with its customers to recover the majority of cost impacts within the year, as noted in Q2 2025 commentary.

Aftermarket technical service and real-time call center support

Service parts are sold to OEMs and aftermarket customers. Following the 2025 organizational changes, the aftermarket business from the former Power Technologies segment was integrated into the Commercial Vehicle Drive and Motion Systems segment.

Contractual relationships with OEMs for high-volume, long-cycle programs

The company has a sales backlog of $650 million projected for the 2025-2027 period, with $150 million anticipated to be recognized in 2025. The company is executing cost-savings initiatives, targeting $175 million in savings in 2025, which helps mitigate margin impact from lower volumes and inflation when working with customers.

Here's a look at some key operational and financial metrics relevant to the customer base as of late 2025:

Metric	Value / Period	Reference Period
Sales (Continuing Operations)	$1.95 billion	Q2 2025
Sales (Continuing Operations)	$2.4 billion	Q1 2025
Adjusted EBITDA Margin	8.0 percent	Q1 2025
Adjusted EBITDA Margin	7.5 percent	Q2 2025
Total Cost Reduction Target	$300 million	2026 Outlook
Cost Savings Expected in 2025	$175 million	2025 Guidance
Sales Backlog Anticipated in 2025	$150 million	2025-2027 Period

The company's customer-facing operations are also impacted by major strategic moves:

• Definitive agreement to sell Off-Highway business for $2.7 billion.
• Expected net cash proceeds from Off-Highway sale: $2.4 billion.
• New capital return authorization: $1 billion through 2027.
• Capital return at or before Off-Highway closing: approximately $550 million.

Dana Incorporated was named among the 'World's Most Ethical Companies' for 2025 by Ethisphere and as one of 'America's Most Responsible Companies 2025' by Newsweek.

Dana Incorporated (DAN) - Canvas Business Model: Channels

You're looking at how Dana Incorporated gets its highly engineered propulsion and energy-management solutions into the hands of its customers as of late 2025. The channels reflect a focused strategy following the planned divestiture of the Off-Highway business, zeroing in on light- and commercial-vehicle markets.

Direct sales force to Original Equipment Manufacturers (OEMs)

Dana Incorporated maintains a direct sales presence to OEMs globally, a critical channel for securing new business and managing existing supply agreements for drive and motion systems and related technologies. While the exact headcount of the dedicated OEM sales force isn't public, this channel supports the core business which generated Q3 2025 sales from continuing operations of $1.92 billion. The company's strategy is now streamlined to focus on these on-highway customers, leveraging deep engineering relationships.

Global network of 14 aftermarket distribution centers

The aftermarket segment relies heavily on a physical footprint, utilizing a global network of exactly 14 distribution centers. This network supports the delivery of genuine, all-makes, and value line parts globally. This infrastructure helps the dedicated aftermarket team achieve high fill rates and on-time delivery for service and replacement needs across passenger, commercial, and specialty vehicle markets.

Online e-catalogs and parts locators (e.g., DanaAftermarket.com)

Digital access is a key part of the service offering. Customers use platforms like www.DanaAftermarket.com to find product information, use e-catalogs, and locate necessary parts. This digital support is complemented by direct customer service, as evidenced by the team fielding thousands of customer calls via a real-time call center, often in partnership with major distributors like FleetPride, which named Dana its 2025 Supplier of the Year.

Direct-to-fleet sales and service channels

For the commercial vehicle market, Dana utilizes direct channels to serve large fleet operators with service and parts. This is crucial for maintaining uptime in heavy-haul and linehaul applications. The company's focus post-divestiture is squarely on these on-highway markets, ensuring their conventional and clean-energy solutions are supported throughout the vehicle lifecycle.

Regional sales offices supporting global customers

To manage its worldwide customer base, which spanned 26 countries across six continents as of 2024, Dana relies on regional sales offices. These offices help coordinate complex global supply chains and support customers across different geographies. The company's operational footprint in 2024 included 28,000 people, many of whom are integrated into these regional support structures.

Here's a quick look at the scale of the channels as of the latest reporting:

Channel Component	Metric/Data Point	Associated Financial Context (2025)
Aftermarket Physical Network	14 Global Distribution Centers	Aftermarket brands include Spicer®, Victor Reinz®, and Spicer Select®.
Digital Aftermarket Access	www.DanaAftermarket.com	Supports high fill rates and on-time delivery goals.
Direct Customer Support	Thousands of customer calls fielded (via real-time center)	Dana was named 2025 Supplier of the Year by FleetPride.
Overall Sales Reach (Continuing Ops)	Q3 2025 Sales: $1.92 billion	Full-year 2025 Sales Guidance Midpoint: Approx. $7.4 billion.
Global Operational Footprint (2024)	Operations in 26 countries	Adjusted EBITDA Margin for Q3 2025: 8.5 percent of sales.

The aftermarket segment leverages recognized brands such as Spicer®, Victor Reinz®, Albarus™, and GWB® to reach end-users. The company is actively managing its cost structure, realizing $73 million in cost savings in Q3 2025 alone, which helps maintain margin performance despite lower volumes in some commercial-vehicle end markets.

Dana Incorporated (DAN) - Canvas Business Model: Customer Segments

You're looking at the customer base for Dana Incorporated (DAN) as it finalizes its strategic pivot away from the Off-Highway segment, aiming for a leaner, on-highway focused entity by late 2025. The numbers here reflect the expected structure following the planned divestiture closing in late Q4 2025.

The core of Dana Incorporated's business, post-divestiture, is clearly weighted toward light vehicles, aligning with the strategic direction management has outlined. The expected split for the OEM portion of the business is:

• Global Light Vehicle OEMs: approximately 70% of post-divestiture sales.
• Global Commercial Vehicle OEMs: approximately 30% of post-divestiture sales.

To give you a feel for the current mix before the Off-Highway sale fully closes, the Q3 2025 sales figures for the continuing operations show a very similar split:

Here's the quick math on the Q3 2025 sales from continuing operations:

Customer Group (New Segments)	Q3 2025 Sales (Millions USD)	Approximate Percentage of Q3 Continuing Sales
Light Vehicle Systems	$ 1,353	70.58%
Commercial Vehicle Systems	$ 564	29.42%
Total Continuing Sales	$ 1,917	100.00%

The Aftermarket business, which is being integrated into the Commercial Vehicle Systems segment, represents a crucial, recurring revenue stream. While a precise 2025 standalone aftermarket revenue percentage isn't explicitly published alongside the 70/30 OEM split, the company is actively managing this channel. The focus on the core on-highway business means these aftermarket customers are served through the newly streamlined Commercial Vehicle Systems structure.

Dana Incorporated's relationships with major global Original Equipment Manufacturers (OEMs) are foundational. You can see the breadth of their OEM customer engagement through their new business backlog, which is a strong indicator of future revenue visibility:

• Total three-year new business sales backlog (through 2027): $650 million.
• Anticipated new business sales in 2025: $150 million.

The table below details the known OEM customers that Dana Incorporated supports across its on-highway platforms, which will form the backbone of the 'New Dana' post-divestiture:

Customer Segment Focus	Key OEM Customers Mentioned (Examples)	Relevant 2025 Financial Context
Global Light Vehicle OEMs	Ford (specifically full-frame light-truck programs)	Saw a 5% increase in sales in 2024 driven by a new full-frame light-truck program.
Global Commercial Vehicle OEMs	PACCAR, Traton, AB Volvo	Commercial Vehicle segment experienced a 3% decrease in sales in 2024 reflecting mixed global markets.
Specialty Electric Vehicle Manufacturers	Supports both traditional OEMs' EV platforms and new entrants.	Weakening market demand for electric vehicles was cited as a driver for lower 2024 sales.

For the specialty and fleet segments, the focus is on the electrification transition. Dana Incorporated has been actively securing business for its electrified components, such as e-drive axles, which carry higher content-per-vehicle value. The company's strategy explicitly includes remaining a leader in the EV transition, serving customers who are developing both medium-duty and full-frame electric trucks. The divestiture of the Off-Highway business, sold for 7x the expected 2025 adjusted EBITDA of that business, is intended to allow for greater investment in these on-highway electrification opportunities.

Fleet operators and end-market customers are served indirectly through the OEM sales and directly through the aftermarket channels integrated into the Commercial Vehicle Systems segment. The company's 2025 guidance reinforces the focus on capitalizing on the strength of its traditional on-highway businesses while managing the EV shift.

Dana Incorporated (DAN) - Canvas Business Model: Cost Structure

You're looking at the core expenses that drive Dana Incorporated's operations as of late 2025, which is heavily influenced by the ongoing transition in mobility markets. Honestly, the cost structure is dominated by the physical nature of manufacturing high-quality components.

High cost of goods sold due to raw materials and manufacturing is the bedrock expense. While specific COGS figures aren't explicitly broken out in the latest releases, the preliminary sales for the full year 2024 were approximately $10.3 billion, compared with $10.6 billion in 2023. For 2025, the guidance for sales, which includes the Off-Highway business for the full year, is set between $9.525 billion and $10.025 billion. The cost of materials and production directly scales with these sales figures.

Significant R&D investment in electrification and software is a strategic necessity, though the exact dollar amount for R&D isn't isolated in the latest summaries. The focus remains on electrodynamic technologies, including software and controls, to shape sustainable progress. This investment is crucial to maintain relevance against market shifts.

Restructuring and strategic transaction expenses (e.g., divestiture costs) are clearly present. The company is executing the sale of its Off-Highway business, which is expected to close in late Q4 2025. The definition of Adjusted EBITDA explicitly excludes items like restructuring expense and gain/loss on debt extinguishment, divestitures, signaling these are material, non-recurring costs impacting reported net income. The capital return program, including share repurchases of approximately $600 million expected for 2025, is partially funded by the expected proceeds from this transaction.

Labor costs for a global workforce of 28,000 people represent a substantial fixed and variable cost. As of the 2024 year-end context, Dana Incorporated had approximately 28,000 people in 26 countries across six continents. This global footprint means labor costs are spread across various wage structures and regulatory environments.

Interest expense on debt, though deleveraging is a focus, remains a line item. The company expects to maintain one times net leverage over the business cycle, and proceeds from the Off-Highway sale are intended to substantially reduce leverage. For Q3 2025, net income from continuing operations was $13 million, up from a net loss of $21 million in Q3 2024, showing progress in overall profitability which helps manage debt service costs.

Here's a quick look at the 2025 financial picture, contrasting guidance with recent performance:

Metric	2025 Full-Year Guidance (Includes Off-Highway)	Q3 2025 Actual (Continuing Operations)
Sales	$9.525 billion to $10.025 billion	$1.92 billion
Adjusted EBITDA	$925 million to $1,025 million	$162 million
Adjusted EBITDA Margin	Approximately 10.0 percent (Midpoint)	8.5 percent
Free Cash Flow	$175 million to $275 million	$101 million (Adjusted)

The cost management efforts are clearly aimed at improving the margin profile. The company realized $73 million in cost savings in Q3 2025, bringing the total to $183 million to date against a program target of $310 million through 2026. They are specifically expecting $235 million of cost savings in 2025.

• Cost-savings actions totaled $175 million expected impact in 2025.
• Q3 2025 Adjusted EBITDA margin of 8.5 percent compared with 5.9 percent in Q3 2024.
• Expected 2026 Adjusted EBITDA margin target between 9.5 percent to 10.5 percent.
• Share repurchases expected to total $600 million for 2025.

To be fair, the margin improvement seen in Q3 2025 (8.5 percent) is still below the implied midpoint for the full year (10.0 percent), suggesting Q4 performance needs to be stronger, or the full-year guidance range accounts for softer segments.

Finance: draft 13-week cash view by Friday.

Dana Incorporated (DAN) - Canvas Business Model: Revenue Streams

You're looking at the core ways Dana Incorporated brings in money as of late 2025, especially after they streamlined their reporting structure at the start of the year. Honestly, the business is now much more focused on the on-highway side, having moved to integrate the OEM-facing parts of the old Power Technology segment into Light Vehicle Drive Systems and the aftermarket business into Commercial Vehicle Drive and Motion Systems, effective in the first quarter of 2025. This simplification means revenue streams are cleaner now, centered on supplying components to vehicle manufacturers and the replacement parts market.

The company's latest official full-year 2025 sales guidance midpoint, reflecting continuing operations after the Off-Highway divestiture agreement, sits at approximately $7.4 billion. This is a key number to anchor your thinking, even though preliminary 2024 sales were about $10.3 billion.

Here's a look at the primary revenue drivers, keeping in mind the segment changes:

• Sales of Light Vehicle driveline and motion systems.
• Sales of Commercial Vehicle driveline and e-propulsion systems.
• Aftermarket parts sales, which now fall under the Commercial Vehicle segment umbrella, featuring brands like Spicer and Victor Reinz.
• Licensing and technical service fees, which are definitely a smaller stream, though critical for technology monetization.

To give you a snapshot of recent performance, second-quarter 2025 sales from continuing operations totaled $1.95 billion. This helps map the run rate against the full-year expectation.

The revenue composition is best understood through the lens of their core markets, even without the precise 2025 segment split available yet:

Revenue Stream Category	Latest Available Data Point / Context	Significance
Sales of Light Vehicle driveline and motion systems (OEM)	Q2 2025 Sales from Continuing Operations: $1.95 billion (Total Q2 Sales)	Core business supplying components for passenger cars and light trucks.
Sales of Commercial Vehicle driveline and e-propulsion systems (OEM)	Full-Year 2025 Sales Guidance Midpoint (Continuing Ops): $7.4 billion	Includes propulsion systems for medium and heavy-duty trucks; e-propulsion is a growth area.
Aftermarket parts sales (Spicer, Victor Reinz brands)	Integrated into Commercial Vehicle Drive and Motion Systems in Q1 2025	Provides recurring revenue stability outside of new vehicle builds.
Licensing and technical service fees	Smaller stream, not explicitly quantified in latest guidance documents	Monetizes intellectual property and engineering expertise.

The company is actively managing near-term risks, like softening Commercial Vehicle demand, by leaning on performance improvements and cost recoveries, such as expected tariff recoveries adding about $150 million to sales for the full year 2025.

Also, remember that the 2025 guidance explicitly excludes the Off-Highway business, which reduced 2024 sales by $2.5 billion when adjusting for the discontinued operations.

Finance: draft 13-week cash view by Friday.