DICK'S Sporting Goods, Inc. (DKS): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

Sumérgete en el plan estratégico de Dick's Sporting Goods, una potencia minorista que ha transformado el panorama de la mercancía atlética. Con 700+ Tiendas en todo el país y una plataforma digital robusta, este gigante minorista ha creado meticulosamente un modelo de negocio que combina sin problemas ofertas integrales de productos, asociaciones estratégicas y estrategias innovadoras de participación del cliente. Desde atletas profesionales hasta guerreros de fin de semana, Dick's se ha posicionado como algo más que una tienda: es un ecosistema deportivo y de fitness integral que ofrece un valor excepcional, experiencias personalizadas y mercancías de vanguardia en múltiples canales.

Dick's Sporting Goods, Inc. (DKS) - Modelo de negocios: asociaciones clave

Nike, Under Armour, Adidas como proveedores principales de artículos deportivos

Dick's Sporting Goods mantiene asociaciones críticas con las principales marcas de artículos deportivos:

Proveedor	Volumen de suministro anual	Duración de la asociación
Nike	$ 1.2 mil millones en mercancías	Asociación estratégica a largo plazo
Bajo armadura	$ 650 millones en mercancías	Colaboración en curso
Adidas	$ 500 millones en mercancía	Asociación establecida

Campo & Licencias de marca y colaboración de la marca

Dick es dueño del campo & Marca de transmisión que genera:

• $ 175 millones en ingresos anuales
• Equipo exclusivo al aire libre y licencias de ropa
• Control directo sobre el desarrollo de la marca

Asociaciones estratégicas con fabricantes de equipos deportivos

Las asociaciones de fabricantes de equipos clave incluyen:

Fabricante	Categorías de productos	Valor de asociación anual
Wilson	Tenis, equipo de béisbol	$ 125 millones
Callada	Equipo de golf	$ 200 millones
Pisos	Equipo de béisbol/softbol	$ 85 millones

Equipos deportivos locales y organizaciones atléticas Comunicación comunitaria

Métricas de asociación comunitaria:

• 175 patrocinios del equipo deportivo local
• $ 3.5 millones en inversiones deportivas comunitarias anuales
• 42 colaboraciones de programas atléticos juveniles

Dick's Sporting Goods, Inc. (DKS) - Modelo de negocio: actividades clave

Ventas de artículos deportivos minoristas en plataformas físicas y digitales

A partir del tercer trimestre de 2023, Dick's Sporting Goods operaba 858 tiendas minoristas en los Estados Unidos. Las ventas digitales representaron el 22% de las ventas netas totales, por un total de $ 1.47 mil millones en los primeros nueve meses de 2023.

Canal de ventas	Número de ubicaciones/plataformas	Rendimiento de ventas
Tiendas físicas	858	$ 5.3 mil millones en el tercer trimestre de 2023
Plataforma en línea	1 sitio web de comercio electrónico	$ 1.47 mil millones en los primeros nueve meses de 2023

Diseño de productos y desarrollo de etiquetas privadas

Dick's administra múltiples marcas de etiquetas privadas, que incluyen:

• DSG (ropa deportiva)
• Calia por Carrie Underwood
• Campo & Arroyo

Gestión de inventario y optimización de la cadena de suministro

En 2023, Dick mantuvo el inventario total de $ 3.44 mil millones, con un enfoque en la facturación eficiente de la rotación de inventario y la gestión de la cadena de suministro.

Métrico de inventario	Valor
Inventario total	$ 3.44 mil millones
Relación de rotación de inventario	2.5x

Mejora de la experiencia en marketing y el cliente

El gasto de marketing para 2023 fue de aproximadamente $ 240 millones, centrándose en estrategias omnicanal de participación del cliente.

Equipo deportivo y comercialización de ropa

Dick's clasifica la mercancía en múltiples categorías deportivas:

• Golf
• Béisbol
• Recreación al aire libre
• Deportes de equipo
• Aptitud física

Categoría de mercancía	Porcentaje de ventas
Líneas duras	38%
Vestir	35%
Calzado	27%

Dick's Sporting Goods, Inc. (DKS) - Modelo de negocios: recursos clave

Red de tiendas minoristas

Dick's Sporting Goods opera 853 tiendas a partir del 3 de febrero de 2024 en los Estados Unidos. El desglose de la tienda incluye:

Tipo de tienda	Número de ubicaciones
Dick's Sporting Goods	702
Galaxia de golf	90
Campo & Arroyo	61

Plataforma digital

La plataforma de comercio electrónico genera $ 3.1 mil millones en ventas anuales en línea, lo que representa el 24% de los ingresos totales de la compañía en el año fiscal 2023.

Marcas patentadas

Dick es propietario de múltiples marcas de etiquetas privadas:

• Campo & Arroyo
• Calia
• Dsg
• Maxfli

Datos del cliente y programa de fidelización

El programa de lealtad de Dick's Scorecard tiene 27 millones de miembros activos a partir del año fiscal 2023.

Recursos humanos

Total de los empleados Recuento: 73,700 al 3 de febrero de 2024.

Recursos financieros

Métrica financiera	Valor 2023
Ingresos totales	$ 12.8 mil millones
Efectivo y equivalentes	$ 1.2 mil millones
Activos totales	$ 6.5 mil millones

Dick's Sporting Goods, Inc. (DKS) - Modelo de negocio: propuestas de valor

Selección integral de artículos deportivos y equipos deportivos

A partir del cuarto trimestre de 2023, Dick's Sporting Goods ofrece aproximadamente 100,000 SKU de productos únicos en múltiples categorías deportivas. La compañía mantiene el inventario de productos en los siguientes segmentos deportivos clave:

Categoría deportiva	Porcentaje del inventario total
Deportes de equipo	28%
Recreación al aire libre	22%
Equipo de fitness	18%
Golf	12%
Caza/pesca	10%
Otros deportes especializados	10%

Precios competitivos y ofertas promocionales frecuentes

En el año fiscal 2023, Dick's Sporting Goods implementó más de 250 campañas promocionales con un rango de descuento promedio de 20-40% en todas las líneas de productos. La compañía generó $ 12.7 mil millones en ventas netas con un margen bruto del 39.4%.

Conocimiento de productos expertos y servicio al cliente

Dick's emplea a aproximadamente 50,000 asociados minoristas con capacitación especializada en equipos deportivos. La compañía mantiene un Puntuación del promotor neto de 68, indicando altos niveles de satisfacción del cliente.

Mercancía de alta calidad en múltiples categorías de deportes y acondicionamiento físico

• Transportar productos de más de 500 marcas atléticas premium
• Ofrezca marcas exclusivas de etiqueta privada que generan $ 2.3 mil millones en ingresos anuales
• Mantener estándares de control de calidad estrictos en las líneas de productos

Experiencias de compra personalizadas

Los canales minoristas digitales y físicos generaron $ 12.7 mil millones en ventas netas para el año fiscal 2023, con el comercio electrónico que representa el 24% de los ingresos totales. La estrategia omnicanal de la compañía incluye:

Canal	Contribución de ventas
Tiendas físicas	76%
Plataforma de comercio electrónico	24%

Dick's Sporting Goods, Inc. (DKS) - Modelo de negocios: relaciones con los clientes

Programa de fidelización con recompensas personalizadas

El programa de lealtad de Dick's Scorecard proporciona:

• 5% de recompensas en todas las compras
• Valor de puntos acumulados: hasta $ 20 recompensa por $ 200 gastado
• Más de 25 millones de miembros del programa de fidelización activa a partir de 2023

Métrico de programa	Valor
Gasto anual de miembros de fidelización	$ 425 por miembro
Tasa de retención de miembros de lealtad	68%

Atención al cliente interactiva en línea y en la tienda

Los canales de soporte digital incluyen:

• Soporte de chat en línea 24/7
• Líneas telefónicas de servicio al cliente: 1-866-819-0052
• Tiempo de respuesta promedio: 2.5 minutos

Participación comunitaria a través de eventos deportivos y patrocinios

Métricas anuales de participación comunitaria:

Categoría de compromiso	Número
Patrocinios deportivos locales	157 programas deportivos juveniles
Participación del evento comunitario	$ 3.2 millones invertidos

Marketing personalizado y comunicaciones específicas

Estadísticas de personalización de marketing:

• Lista de marketing por correo electrónico: 40 millones de suscriptores
• Tasa de conversión de recomendación personalizada: 12.5%
• Gasto anual de marketing digital: $ 47.3 millones

Experiencia de compra omnicanal sin problemas

Canal	Porcentaje de ventas
Ventas en la tienda	62%
Ventas en línea	38%
Transacciones de aplicaciones móviles	22% de las ventas en línea

Dick's Sporting Goods, Inc. (DKS) - Modelo de negocios: canales

Tiendas físicas minoristas

A partir del cuarto trimestre de 2023, Dick's Sporting Goods opera 853 tiendas en los Estados Unidos. La compañía mantiene múltiples formatos de tienda:

Tipo de tienda	Número de ubicaciones
Dick's Sporting Goods	728
Galaxia de golf	94
Campo & Arroyo	31

Sitio web de comercio electrónico

La plataforma digital de Dick generó $ 3.1 mil millones en ventas en línea en el año fiscal 2023, lo que representa el 22% de los ingresos totales de la compañía.

• Tráfico del sitio web: aproximadamente 35 millones de visitantes mensuales únicos
• Tráfico web móvil: 65% del tráfico digital total

Aplicación de compras móviles

Características de la aplicación móvil de Dick:

• Más de 15 millones de usuarios activos
• Descarga de la aplicación Recuento: 6.2 millones a diciembre de 2023
• Transacciones promedio de aplicaciones mensuales: 750,000

Plataformas de redes sociales

Plataforma	Recuento de seguidores
Instagram	2.1 millones
Facebook	1.8 millones
Twitter/X	425,000

Campañas de marketing directo y correo electrónico

Estadísticas de marketing por correo electrónico de Dick para 2023:

• Base total de suscriptores de correo electrónico: 38 millones
• Tasa de apertura de correo electrónico promedio: 22.5%
• Tasa promedio de conversión de correo electrónico: 3.4%
• Ingresos anuales del marketing por correo electrónico: $ 480 millones

Dick's Sporting Goods, Inc. (DKS) - Modelo de negocios: segmentos de clientes

Atletas aficionados y profesionales

A partir de 2023, Dick's Sporting Goods atiende a aproximadamente 25.7 millones de atletas activos en varias disciplinas deportivas. Los ingresos de la compañía de equipos deportivos y ropa alcanzaron $ 4.2 mil millones en el año fiscal 2023.

Segmento de clientes	Tamaño del mercado	Gasto anual promedio
Atletas aficionados	18.5 millones	$ 325 por persona
Atletas profesionales	7.2 millones	$ 1,250 por persona

Entusiastas del fitness

Dick apunta a 55.3 millones de entusiastas de la condición física con equipos y ropa especializados, generando $ 2.8 mil millones en ingresos relacionados con la condición física en 2023.

• Miembros del gimnasio: 41.2 millones
• Practicantes de fitness en el hogar: 14.1 millones

Participantes de recreación al aire libre

El segmento de recreación al aire libre representa a 47.6 millones de clientes, contribuyendo con $ 3.5 mil millones a los ingresos anuales de Dick en 2023.

Actividad al aire libre	Recuento de participantes	Gasto promedio
Senderismo	16.3 millones	$275
Cámping	12.7 millones	$425
Pesca	11.2 millones	$350
Otras actividades al aire libre	7.4 millones	$250

Miembros y entrenadores del equipo deportivo

Dick's atiende a 8.6 millones de miembros y entrenadores del equipo deportivo, generando $ 1.9 mil millones en ventas relacionadas con el equipo durante 2023.

• Equipos deportivos escolares: 5.3 millones de miembros
• Equipos de la Liga Amateur: 2.4 millones de miembros
• Cuerpo técnico profesional: 900,000

Participantes deportivos familiares y jóvenes

El segmento deportivo familiar y juvenil abarca 22.4 millones de clientes, con $ 2.6 mil millones en ingresos anuales para Dick's en 2023.

Grupo de edad	Recuento de participantes	Gasto familiar promedio
Juventud (5-12 años)	8.7 millones	$450
Adolescente (13-18 años)	7.2 millones	$375
Participantes deportivos familiares	6.5 millones	$525

Dick's Sporting Goods, Inc. (DKS) - Modelo de negocio: Estructura de costos

Adquisición y gestión de inventario

En el año fiscal 2022, Dick's Sporting Goods informó un inventario total de $ 2.18 mil millones. El costo de los bienes de la Compañía vendidos (COGS) fue de $ 6.57 mil millones para el mismo período.

Categoría de costos	Cantidad (2022)
Inventario total	$ 2.18 mil millones
Costo de bienes vendidos	$ 6.57 mil millones
Gastos de adquisición de inventario	$ 412 millones

Almacenar operaciones y mantenimiento

Dick's opera 860 tiendas a partir de 2022, con gastos operativos totales de la tienda de $ 1.65 mil millones.

• Costos de alquiler y ocupación: $ 532 millones
• Servicios públicos y mantenimiento: $ 187 millones
• Equipo de almacenamiento y accesorios: $ 94 millones

Salario de empleados y capacitación

Los costos totales de mano de obra para Dick's Sporting Goods en el año fiscal 2022 fueron de $ 1.28 mil millones.

Categoría de costos laborales	Cantidad (2022)
Salario total de empleados	$ 1.08 mil millones
Capacitación y desarrollo	$ 42 millones
Beneficios para empleados	$ 158 millones

Gastos de marketing y publicidad

El gasto de marketing para Dick's en el año fiscal 2022 totalizaron $ 264 millones.

• Marketing digital: $ 87 millones
• Publicidad tradicional: $ 112 millones
• Campañas promocionales: $ 65 millones

Inversiones en tecnología e plataforma digital

Las inversiones tecnológicas para Dick en 2022 ascendieron a $ 178 millones.

Categoría de inversión tecnológica	Cantidad (2022)
Plataforma de comercio electrónico	$ 62 millones
Infraestructura	$ 76 millones
Innovación digital	$ 40 millones

Dick's Sporting Goods, Inc. (DKS) - Modelo de negocios: flujos de ingresos

Artículos deportivos y ventas de ropa deportiva

Para el año fiscal 2023, Dick's Sporting Goods informó ventas netas de $ 12.64 mil millones. La compañía genera ingresos en múltiples categorías de productos:

Categoría de productos	Porcentaje de ventas
Líneas duras	40.7%
Vestir	34.3%
Calzado	25.0%

Ingresos de productos de etiqueta privada

Dick's posee varias marcas de etiquetas privadas que contribuyen significativamente a los ingresos:

• DSG (marca de ropa atlética interna)
• Calia por Carrie Underwood
• RODICIÓN ATLETICA POMO VERDADERO

Transacciones de mercancías en línea y en la tienda

Las ventas digitales representan 21% de las ventas netas totales En el año fiscal 2023, por un valor de aproximadamente $ 2.65 mil millones.

Alquiler y servicios de equipos

Dick ofrece flujos de ingresos adicionales a través de:

• Servicios de ajuste del club de golf
• Conjunto de bicicletas y reparación
• Alquiler de equipos deportivos de equipo

Eventos de venta estacionales y de autorización

La compañía realiza múltiples eventos de ventas estacionales, con una generación significativa de ingresos durante:

Período estacional	Impacto de ingresos estimado
De regreso a la escuela	15-20% de las ventas trimestrales
Temporada de vacaciones	25-30% de los ingresos anuales
Autorización de fin de temporada	10-15% de las ventas trimestrales

DICK'S Sporting Goods, Inc. (DKS) - Canvas Business Model: Value Propositions

You're looking at the core reasons why DICK'S Sporting Goods, Inc. is capturing market share, even as the retail landscape shifts. It's not just about stocking shelves; it's about creating destinations and ecosystems. Here's the quick math on the value they deliver to the athlete.

Immersive, experiential retail via House of Sport concept.

DICK'S Sporting Goods, Inc. is betting big on experiential retail with its House of Sport format, which is designed to be a destination that competitors would struggle to replicate. These locations are massive, averaging over 100,000 sq. ft., more than double the size of a traditional store at roughly 50,000 sq. ft.. The experience is the value, featuring amenities like two-story climbing walls, batting cages for testing gear, and golf simulators. The economics are compelling; a typical House of Sport location is projected to generate around $35 million in year-one omnichannel sales and target roughly 20% EBITDA margins. The strategy is working, as these locations see 5-6 times the number of visits per location compared to the rest of the chain. The company plans to have 35 House of Sport locations by the end of 2025, with a long-term goal of reaching 75 to 100 locations by the end of fiscal 2027. For instance, DICK'S Sporting Goods, Inc. opened 13 new House of Sport locations and 6 new Field House locations during the third quarter of fiscal 2025.

Comprehensive, full-line assortment of sporting goods and apparel.

As the largest U.S. based full-line omni-channel sporting goods retailer, DICK'S Sporting Goods, Inc. provides the breadth of product that keeps customers in their ecosystem. The focus on key categories remains strong, with footwear sales alone reaching $1,851.4 million in the third quarter of fiscal 2025. This broad assortment, combined with the experiential formats, drives strong comparable sales growth; the DICK'S Business saw comps rise 5.7% in Q3 2025.

Seamless omnichannel experience for shopping and fulfillment.

The value proposition includes making the journey between digital and physical shopping effortless. This strategy is highly valued by the customer base, as over 65% of fiscal 2024 sales came from omni-channel customers, who spend more than twice as much as single-channel customers. To support this, the company relies on its store footprint to fulfill online orders, now fulfilling almost 90% of online purchases from its stores. The integration of digital tools into the physical space, supported by these fulfillment capabilities, is key to the customer experience.

Exclusive access to differentiated, high-margin private brands.

DICK'S Sporting Goods, Inc. offers exclusive products that competitors cannot easily match, which also helps margin performance. The company's vertical brands-like DSG and CALIA-are a major value driver. These brands accounted for 13% of consolidated net sales in fiscal 2024, generating $1.7 billion in revenue. Critically, these private labels deliver margins that are 700 to 900 basis points higher than national brands. CALIA is notable, ranking as the second-largest women's athletic apparel brand sold at DICK'S stores, behind only Nike.

Deep engagement with youth sports through GameChanger app.

The GameChanger app provides a direct, high-engagement touchpoint with youth sports families, creating a data-rich ecosystem. In the first quarter of 2025, the platform reported 6.5 million unique active users and about 2.2 million daily active users, a 28% year-over-year increase. The platform is expected to generate over $150 million in annual revenue for 2025. This engagement translates directly into higher customer value; members who use GameChanger and also have the ScoreCard loyalty account spend twice as much annually compared to typical loyalty members. By Q2 2025, the platform served over 9 million unique users across 2.3 million youth sports teams.

Value Proposition Element	Key Metric/Data Point (Late 2025 Context)	Source of Value
Immersive Retail (House of Sport)	35 planned locations by end of 2025	Experiential draw, higher sales volume
Immersive Retail (House of Sport)	5-6 times the visits per location vs. chain average	Foot traffic and engagement
Omnichannel Experience	5.7% comparable sales growth (DICK'S Business Q3 2025)	Seamless digital/physical integration
Omnichannel Experience	Over 65% of FY24 sales from omni-channel customers	Higher customer lifetime value
High-Margin Private Brands	Vertical brands delivered $1.7 billion in FY24 revenue	Higher margin contribution
High-Margin Private Brands	Margins 700 to 900 basis points higher than national brands	Profitability enhancement
Youth Sports Engagement (GameChanger)	Projected $150 million in 2025 revenue	New revenue stream and data asset
Youth Sports Engagement (GameChanger)	GameChanger/ScoreCard users spend twice as much annually	Deepening loyalty and spend

The sheer scale of the experiential formats, like the House of Sport locations, is designed to create a moat. These locations generate approximately $35 million in omnichannel sales in their first year of operation.

• House of Sport average size: 100,000+ sq. ft..
• Field House concept planned additions for 2025: approximately 18 new locations.
• DICK'S Sporting Goods, Inc. total store count across all banners (including Foot Locker) is around 3,200 in 20 countries as of late 2025.

DICK'S Sporting Goods, Inc. (DKS) - Canvas Business Model: Customer Relationships

You're looking at how DICK'S Sporting Goods, Inc. keeps its customers engaged and loyal as of late 2025. It's a mix of high-tech digital tools and high-touch in-store experiences, all built around their core customer base.

ScoreCard loyalty program for personalized offers and rewards

The ScoreCard program is central to capturing customer value. As of the first quarter of fiscal 2025, DICK'S Sporting Goods had an expansive dataset of over 25 million athletes participating in the ScoreCard Rewards loyalty program. This group is responsible for approximately 75% of the company's total sales. The top tier, ScoreCard Gold, has over 7 million active members, and these high-value customers alone account for over 45% of total sales. The perceived value of the program reflects this success; the DICK'S Sporting Goods Value score, a net metric measuring good value for money, reached 20% on New Year's day, 2025, more than doubling from 9% at the start of 2020. Furthermore, Satisfaction scores climbed from 18 in 2020 to 24 by January 2025, and the Recommend score increased 9 points to 25 in the same period.

Here's a quick look at the loyalty program's scale and impact:

Metric	Value (as of early/mid-2025)	Context
Total ScoreCard Members	25 million+	As of March 2025
Sales Attributed to ScoreCard Members	75%	As of March 2025
ScoreCard Gold Members	7 million+	As of March 2025
Sales Attributed to Gold Members	45%+	As of March 2025
Value Score (Net)	20%	January 12, 2025

Members who also use the GameChanger platform spend twice as much annually compared to typical loyalty program members.

Dedicated in-store expert service and fitting rooms

The physical footprint is evolving to support high-touch service, especially through premium store concepts. As of the third quarter of fiscal 2025, DICK'S Sporting Goods opened 13 new House of Sport locations and 6 new DICK'S Field House locations. For the full year 2025, the plan included opening approximately 16 additional House of Sport stores. By the end of 2027, the goal is to have between 75 to 100 House of Sport stores nationwide. Foot traffic growth in House of Sport zip codes has outgrown total foot traffic for DICK'S for 9 consecutive quarters, showing the success of these experiential formats. The company holds approximately 9% market share in the $140 billion U.S. sports retail market as of Q2 2025.

Digital engagement via GameChanger and mobile app

Digital engagement extends beyond e-commerce, heavily utilizing the GameChanger platform for community connection. In the quarter ending August 2, 2025, the Game Changer youth sports app reached 7.4 million unique active users. For the first quarter of fiscal 2025, the company recorded more than 6.5 million unique active users across all digital platforms, with an average of approximately 2.2 million daily active users, which was a 28% growth figure. GameChanger generated $100 million in revenue during fiscal 2024, with projections set at $150 million for 2025. The company is actively scaling its multi-billion dollar e-commerce business by fortifying its online presence.

Key digital user statistics:

• GameChanger Unique Active Users (Q3 2025): 7.4 million
• Q1 FY2025 Unique Active Users: Over 6.5 million
• Q1 FY2025 Average Daily Active Users: Approximately 2.2 million
• GameChanger Projected 2025 Revenue: $150 million

Community-level support through youth sports sponsorships

Community support is formalized through The DICK'S Sporting Goods Foundation's Sports Matter Program. In October 2025, the Foundation committed $1.6 million across a multi-year partnership program to nine youth sports organizations in major U.S. markets. Each of these nine partners is set to receive a tiered grant totaling $175,000 over three years, with an initial disbursement of $100,000 in 2025. Since its inception in 2014, the Sports Matter program has committed over $100 million, keeping over 3 million kids in the game across all 50 states. For context on 2024 giving, the Foundation granted $2.5 million to Every Kid Sports, $2 million to Good Sports (providing equipment to over 44,000 kids), and $2 million to LISC for infrastructure projects.

Youth Sports Foundation Commitments:

Program/Initiative	Amount/Scope	Year/Period
Total Sports Matter Commitment (Since 2014)	Over $100 million	Since 2014
New Nine-Market Partnership Total	$1.575 million (total over 3 years)	Through 2027
2025 Grant per New Partner	$100,000 (Year 1 of 3)	2025
Kids Supported (Sports Matter)	3 million+	Total since inception
2024 Grant to Good Sports (Equipment)	$2 million	2024

The company declared and paid quarterly dividends of $1.2125 per share in fiscal 2025.

DICK'S Sporting Goods, Inc. (DKS) - Canvas Business Model: Channels

You're mapping out the distribution and customer access points for DICK'S Sporting Goods, Inc. (DKS) as of late 2025. This is about how the product gets to the athlete, blending physical presence with digital reach.

The physical footprint remains substantial, but it's evolving with premium, experience-driven formats. The core network is the foundation, but the specialty and experiential stores are where the differentiation is happening.

The total number of DICK'S Sporting Goods stores across 47 states was reported at 889 locations as of the second quarter of fiscal 2025.

Channel Type	Specific Banner/Format	Latest Count/Metric (as of late 2025)
Core Brick-and-Mortar	DICK'S Sporting Goods Stores	889 total locations
Experiential Formats	DICK'S House of Sport	26 locations as of September 22, 2025
Experiential Formats	DICK'S Field House	Planned to open 18 additional locations in fiscal 2025
Specialty Retail	Golf Galaxy Performance Centers	24 locations as of February 1, 2025
Specialty Retail	Public Lands	Reportedly 3 stores remaining, with 3 closures planned for conversion to other formats in FY2025
Acquired Specialty Retail	Foot Locker Banners (Post-Sept 8, 2025)	Foot Locker Business contributed $930.9 million in net sales in Q3 2025

The digital channels are not just supplementary; they are a primary growth engine, especially when integrated with the physical stores. The omnichannel customer, who uses both, is key, accounting for over 65% of fiscal 2024 sales and spending more than twice as much as single-channel customers.

The e-commerce platform, DICKS.com, shows strong performance, with its multibillion dollar business growing faster than the company overall in Q2 2025.

• E-commerce Revenue (GMV) for dickssportinggoods.com in October 2025 was $92,260,991.
• The Average Order Value (AOV) for the e-commerce site in October 2025 was in the range of $100-125.
• The site's conversion rate in 2024 was between 2.5-3.0%.
• In October 2025, 63% of online sales occurred on desktop, with 37% on mobile web.
• Over 80% of online orders were fulfilled by stores in fiscal 2024, showing deep physical integration.

The GameChanger app represents a unique channel, tapping directly into the youth sports ecosystem. It functions as a live sports media platform integrated into the DICK'S Media Network.

Here's the quick math on GameChanger's scale as of mid-2025:

• Projected revenue for the platform in 2025 is $150 million.
• The platform reached 7.4 million unique users and 5.5 million monthly users in Q2 2025.
• This represents a 16% year-over-year boost in monthly active users as of Q2 2025.
• The platform served 2.3 million youth sports teams in 2024.

The company is defintely using these digital touchpoints to drive in-store traffic; for example, the mobile app has been instrumental in driving success for key category launches. Finance: draft 13-week cash view by Friday.

DICK'S Sporting Goods, Inc. (DKS) - Canvas Business Model: Customer Segments

You're looking at the customer base for DICK'S Sporting Goods, Inc. (DKS) right after they closed the major Foot Locker deal in September 2025. Honestly, the customer landscape is now much broader, spanning from dedicated youth sports families to global sneaker enthusiasts. Here's the breakdown of who they are targeting, based on the latest numbers from the Q3 2025 filing.

Youth athletes and their families (a key growth focus).

This group is central to the core DICK'S Business strategy, heavily supported by the GameChanger platform. The focus here is on creating an indispensable relationship beyond just selling gear. The GameChanger platform revenue was targeted to hit $150 million for fiscal 2025, up from over $100 million in FY24.

The digital engagement metrics show the depth of this segment:

• GameChanger app unique active users reached 7.4 million as of Q2 2025.
• The platform supports over 2.3 million youth sports teams.
• The ScoreCard loyalty program has 45 million active members.
• ScoreCard members account for approximately 80% of the company's sales in FY24.

Casual participants and fitness enthusiasts across all demographics.

This segment drives the consistent comparable sales growth seen in the core DICK'S Business. Management noted in Q2 2025 that consumers were spending across all income demographics with no evidence of trade-down behavior. The core DICK'S Business posted a healthy comparable sales increase of 5.7% in Q3 2025. For the full year 2025, the guidance for the DICK'S Business comparable sales growth was raised to a range of 3.5% to 4.0%.

Serious athletes and outdoor enthusiasts (Public Lands, Golf Galaxy).

These specialized concepts cater to more dedicated consumers, often in larger format stores. The company operates specialty concepts like Golf Galaxy and Public Lands alongside its core banner. As of Q3 2025, the company had 35 House of Sport locations open, with a long-term target of 75 to 100 by the end of FY27. Golf Galaxy includes 24 Golf Galaxy Performance Centers as of Q2 2025.

Footwear and apparel-focused consumers (post-Foot Locker acquisition).

The September 2025 acquisition of Foot Locker significantly expanded the reach into this consumer base globally. The combined entity now operates 2,525 stores worldwide. The Foot Locker Business contributed $930.9 million in net sales during the Q3 2025 quarter. While the core DICK'S Business saw strong apparel and footwear performance driving its 5.7% comp growth, the acquired Foot Locker segment faced headwinds, showing a pro forma comparable sales decline of 4.7% for the quarter.

Here's a look at the segment sales contribution for the third quarter ended November 1, 2025:

Customer Segment Focus	Reported Net Sales (Q3 2025)	Comparable Sales Growth (Q3 2025)
DICK'S Business (Core/Youth/Enthusiast)	$3,236.9 million	5.7%
Foot Locker Business (Footwear/Apparel Focus)	$930.9 million	-4.7% (Pro Forma)
Total Consolidated Net Sales	$4,167.8 million	N/A

The integration is expected to involve significant near-term charges, with management anticipating $500 million to $750 million in pre-tax charges related to inventory optimization and store closures at Foot Locker. Finance: draft 13-week cash view by Friday.

DICK'S Sporting Goods, Inc. (DKS) - Canvas Business Model: Cost Structure

The Cost Structure for DICK'S Sporting Goods, Inc. is dominated by the direct cost of inventory, followed by the extensive overhead required to run its physical and digital footprint, which has been significantly impacted by the recent acquisition of Foot Locker.

Merchandise cost of goods sold (largest expense)

The cost of merchandise sold represents the single largest outflow. For the 13 weeks ended August 2, 2025, the Cost of goods sold, including occupancy and distribution costs, represented 62.94% of net sales for the core DICK'S Business. This is contrasted by the lower margin profile of the acquired Foot Locker Business, which reported a gross profit margin of 23.02% in Q3 2025, compared to the core DICK'S Business margin of 36.62%.

Significant store operating expenses (rent, utilities, labor)

Operating the vast network of stores and support centers requires substantial fixed and variable costs. Total Operating Expenses for the twelve months ending October 31, 2025, reached $13.584B. Selling, general and administrative expenses (SG&A) are a major subset of this. For the second quarter of 2025, non-GAAP SG&A expenses were $864 million, reflecting planned investments in digital infrastructure and marketing.

High capital expenditure for store expansion/repositioning ($1 billion in 2025)

DICK'S Sporting Goods, Inc. is actively investing in its physical footprint, particularly with the experiential House of Sport and Field House formats. Capital expenditures planned for fiscal year 2025 are approximately $1.2 billion on a gross basis, with the net spending expected to be around $1 billion. This investment supports the planned opening of approximately 16 new House of Sport locations and 18 Field House locations in 2025.

Integration and merger costs from the Foot Locker acquisition

The September 2025 acquisition of Foot Locker has introduced significant, non-recurring costs. For the 13 weeks ended November 1, 2025, the company recorded $138.5 million in merger and integration costs, which compressed operating income. Furthermore, management disclosed anticipated pre-tax charges ranging from $500 million to $750 million to address inventory optimization and store closures within the acquired Foot Locker business.

Technology and digital infrastructure investment

Investment in technology is embedded in both CapEx and SG&A. The planned $1 billion net capital expenditure for 2025 is strategically allocated to support crucial technology investments alongside store expansion. This includes accelerating the e-commerce business and enhancing the mobile app experience, which management views as essential for capturing future market share.

Here's a breakdown of the key cost components based on the latest available figures:

Cost Category	Specific Metric / Amount	Period / Context
Merchandise Cost of Goods Sold (as % of Sales)	62.94%	13 Weeks Ended August 2, 2025 (DICK'S Business)
Total Operating Expenses	$13.584B	Twelve Months Ending October 31, 2025 (TTM)
Net Capital Expenditures (Planned)	Approximately $1 billion	Fiscal Year 2025
Gross Capital Expenditures (Planned)	$1.2 billion	Fiscal Year 2025
Merger & Integration Costs (Reported)	$138.5 million	13 Weeks Ended November 1, 2025
Foot Locker Rationalization Charges (Expected)	$500 million to $750 million (Pre-tax)	Future Actions Post-Acquisition
SG&A Expenses (Non-GAAP)	$864 million	Q2 2025

The cost profile is currently bifurcated between the ongoing, high-volume cost of inventory and the one-time, significant charges associated with integrating the Foot Locker banners. The planned capital spend of $1 billion net is a forward-looking commitment to maintaining competitive physical and digital infrastructure.

• Foot Locker Business Gross Margin: 23.02% (Q3 2025).
• DICK'S Business Gross Margin: 36.62% (Q3 2025).
• New House of Sport Store Net Capital Expenditure: Slightly over $20 million per location.
• New Field House Store Net Capital Expenditure: Approximately $4.5 million per location.
• DICK'S Business FY2025 Net Sales Guidance: $13.95 billion to $14.0 billion.

DICK'S Sporting Goods, Inc. (DKS) - Canvas Business Model: Revenue Streams

Core retail sales of sporting goods, apparel, and footwear form the primary revenue base for DICK'S Sporting Goods, Inc. The company's latest full-year 2025 net sales guidance is projected to be between $13.95 billion and $14 billion. The midpoint of the raised full-year 2025 revenue guidance is $13.98 billion.

A significant portion of revenue comes from high-margin private label brands, which include DSG, Calia, and VRST. In fiscal 2024, these vertical brands represented $1.7 billion, or approximately 13%, of consolidated net sales.

E-commerce sales are a key growth driver, with the highly profitable e-commerce business reported as growing faster than the company overall during the second quarter of 2025. The company's largest online store, dickssportinggoods.com, generated US$2,685 million in Gross Merchandise Volume (GMV) in 2024.

Subscription revenue from the GameChanger youth sports app is a growing, high-margin stream. GameChanger surpassed $100 million in revenue during fiscal 2024 and is projected to generate $150 million in revenue for 2025.

Here are the key financial figures related to the revenue streams as of late 2025:

Revenue Component	Latest Reported/Projected Figure	Fiscal Period/Context
Full-Year 2025 Net Sales Guidance (Midpoint)	$13.98 billion	Fiscal Year 2025
Full-Year 2025 Net Sales Guidance (Range)	$13.95 billion to $14 billion	Fiscal Year 2025
Vertical Brands Revenue	$1.7 billion	Fiscal 2024
Vertical Brands Revenue Share	Approximately 13%	Fiscal 2024
GameChanger Revenue Projection	$150 million	Fiscal Year 2025
GameChanger Revenue (Prior Year)	Over $100 million	Fiscal Year 2024
E-commerce GMV (Online Store)	US$2,685 million	2024

The company also reported Q3 2025 Net Sales of $4,167.8 million, which included $3,236.9 million from the DICK'S Business and $930.9 million from the newly acquired Foot Locker Business.

• DICK'S Business comparable sales growth expectation raised for FY 2025 to a range of 3.5% to 4.0%.
• DICK'S Business comparable sales growth in Q3 2025 was 5.7%.
• The ScoreCard loyalty program has 45 million active members, accounting for 80% of the company's sales.