Dick's Sporting Goods, Inc. (DKS): Modelo de Negócios Canvas [Jan-2025 Atualizado]

Mergulhe no plano estratégico do Dick's Sporting Goods, uma potência de varejo que transformou a paisagem de mercadorias atléticas. Com 700+ Lojas em todo o país e uma plataforma digital robusta, essa gigante do varejo criou meticulosamente um modelo de negócios que combina perfeitamente ofertas abrangentes de produtos, parcerias estratégicas e estratégias inovadoras de envolvimento do cliente. De atletas profissionais a guerreiros de fim de semana, o Dick's se posicionou como mais do que apenas uma loja-é um ecossistema abrangente de esportes e fitness que oferece valor excepcional, experiências personalizadas e mercadorias de ponta em vários canais.

Dick's Sporting Goods, Inc. (DKS) - Modelo de negócios: Parcerias -chave

Nike, Under Armour, Adidas como fornecedores de artigos esportivos primários

Dick's Sporting Goods mantém parcerias críticas com as principais marcas de artigos esportivos:

Fornecedor	Volume anual de oferta	Duração da parceria
Nike	US $ 1,2 bilhão em mercadoria	Parceria estratégica de longo prazo
Under Armour	US $ 650 milhões em mercadoria	Colaboração em andamento
Adidas	US $ 500 milhões em mercadorias	Parceria estabelecida

Campo & Stream de licenciamento e colaboração da marca

Dick's é o dono do campo & Marca de fluxo, que gera:

• US $ 175 milhões em receita anual
• Equipamento externo exclusivo e licenciamento de vestuário
• Controle direto sobre o desenvolvimento da marca

Parcerias estratégicas com fabricantes de equipamentos esportivos

As parcerias principais do fabricante de equipamentos incluem:

Fabricante	Categorias de produtos	Valor anual da parceria
Wilson	Tênis, equipamento de beisebol	US $ 125 milhões
Callaway	Equipamento de golfe	US $ 200 milhões
Rawlings	Equipamento de beisebol/softball	US $ 85 milhões

Equipes esportivas locais e organizações atléticas Engajamento da comunidade

Métricas de parceria comunitária:

• 175 patrocínios de equipes esportivas locais
• US $ 3,5 milhões em investimentos anuais de esportes comunitários
• 42 colaborações do programa atlético juvenil

Dick's Sporting Goods, Inc. (DKS) - Modelo de negócios: Atividades -chave

Vendas de produtos esportivos de varejo em plataformas físicas e digitais

A partir do terceiro trimestre de 2023, a Dick's Sporting Goods operava 858 lojas de varejo nos Estados Unidos. As vendas digitais representaram 22% do total de vendas líquidas, totalizando US $ 1,47 bilhão nos primeiros nove meses de 2023.

Canal de vendas	Número de locais/plataformas	Desempenho de vendas
Lojas físicas	858	US $ 5,3 bilhões no terceiro trimestre 2023
Plataforma online	1 site de comércio eletrônico	US $ 1,47 bilhão nos primeiros nove meses de 2023

Design de produto e desenvolvimento de marca própria

Dick's gerencia várias marcas de marca própria, incluindo:

• DSG (vestuário atlético)
• Calia por Carrie Underwood
• Campo & Fluxo

Gerenciamento de inventário e otimização da cadeia de suprimentos

Em 2023, a Dick manteve o inventário total de US $ 3,44 bilhões, com foco em rotatividade de estoque eficiente e gerenciamento da cadeia de suprimentos.

Métrica de inventário	Valor
Inventário total	US $ 3,44 bilhões
Taxa de rotatividade de inventário	2.5x

Melhoria de marketing e experiência do cliente

As despesas de marketing para 2023 foram de aproximadamente US $ 240 milhões, com foco em estratégias de envolvimento do cliente omnichannel.

Equipamentos esportivos e merchandising de vestuário

Dick categoriza mercadorias em várias categorias de esportes:

• Golfe
• Beisebol
• Recreação ao ar livre
• Esportes coletivos
• Fitness

Categoria de mercadorias	Porcentagem de vendas
Linhas de resistência	38%
Vestuário	35%
Calçados	27%

Dick's Sporting Goods, Inc. (DKS) - Modelo de negócios: Recursos -chave

Rede de lojas de varejo

A Dick's Sporting Goods opera 853 lojas em 3 de fevereiro de 2024, nos Estados Unidos. O colapso da loja inclui:

Tipo de loja	Número de locais
Dick's Sporting Goods	702
Galáxia de golfe	90
Campo & Fluxo	61

Plataforma digital

A plataforma de comércio eletrônico gera US $ 3,1 bilhões em vendas on-line anuais, representando 24% da receita total da empresa no ano fiscal de 2023.

Marcas proprietárias

Dick's possui várias marcas de marca própria:

• Campo & Fluxo
• Calia
• Dsg
• Maxfli

Programa de dados e fidelidade do cliente

O Programa de Fidelidade de Scorecard de Dick tem 27 milhões de membros ativos a partir do ano fiscal de 2023.

Recursos Humanos

Contagem total de funcionários: 73.700 em 3 de fevereiro de 2024.

Recursos financeiros

Métrica financeira	2023 valor
Receita total	US $ 12,8 bilhões
Dinheiro e equivalentes	US $ 1,2 bilhão
Total de ativos	US $ 6,5 bilhões

Dick's Sporting Goods, Inc. (DKS) - Modelo de negócios: proposições de valor

Artigos esportivos abrangentes e seleção de equipamentos atléticos

A partir do quarto trimestre 2023, a Dick's Sporting Goods oferece aproximadamente 100.000 SKUs exclusivos de produtos em várias categorias de esportes. A empresa mantém o inventário de produtos nos seguintes segmentos esportivos -chave:

Categoria de esportes	Porcentagem do inventário total
Esportes coletivos	28%
Recreação ao ar livre	22%
Equipamento de fitness	18%
Golfe	12%
Caça/pesca	10%
Outros esportes especializados	10%

Preços competitivos e ofertas promocionais frequentes

No ano fiscal de 2023, os produtos esportivos de Dick implementaram mais de 250 campanhas promocionais com um intervalo médio de desconto de 20 a 40% nas linhas de produtos. A empresa gerou US $ 12,7 bilhões em vendas líquidas com uma margem bruta de 39,4%.

Conhecimento de produtos especializados e atendimento ao cliente

A Dick's emprega aproximadamente 50.000 associados de varejo com treinamento especializado em equipamentos esportivos. A empresa mantém um Pontuação do promotor líquido de 68, indicando altos níveis de satisfação do cliente.

Mercadorias de alta qualidade em vários esportes e categorias de fitness

• Leve produtos de mais de 500 marcas atléticas premium
• Oferecer marcas exclusivas de marca própria gerando US $ 2,3 bilhões em receita anual
• Mantenha padrões rigorosos de controle de qualidade nas linhas de produtos

Experiências de compras personalizadas

Os canais de varejo digital e físico geraram US $ 12,7 bilhões em vendas líquidas para o ano fiscal de 2023, com o comércio eletrônico representando 24% da receita total. A estratégia omnichannel da empresa inclui:

Canal	Contribuição de vendas
Lojas físicas	76%
Plataforma de comércio eletrônico	24%

Dick's Sporting Goods, Inc. (DKS) - Modelo de Negócios: Relacionamentos do Cliente

Programa de fidelidade com recompensas personalizadas

O Programa de Fidelidade de Scorecard de Dick fornece:

• 5% recompensas em todas as compras
• Valor de pontos acumulados: até US $ 20 recompensa por US $ 200 gastos
• Mais de 25 milhões de membros do programa de fidelidade ativa a partir de 2023

Métrica do programa	Valor
Gastos anuais para membros de fidelidade	US $ 425 por membro
Taxa de retenção de membros de fidelidade	68%

Suporte interativo online e na loja

Os canais de suporte digital incluem:

• Suporte de bate -papo online 24/7
• Linhas telefônicas de atendimento ao cliente: 1-866-819-0052
• Tempo médio de resposta: 2,5 minutos

Engajamento da comunidade através de eventos esportivos e patrocínios

Métricas anuais de engajamento da comunidade:

Categoria de engajamento	Número
Patrocínios esportivos locais	157 programas esportivos juvenis
Participação do evento da comunidade	US $ 3,2 milhões investidos

Marketing personalizado e comunicações direcionadas

Estatísticas de personalização de marketing:

• Lista de marketing por e -mail: 40 milhões de assinantes
• Taxa de conversão de recomendações personalizadas: 12,5%
• Gastes anuais de marketing digital: US $ 47,3 milhões

Experiência de compra omnichannel perfeita

Canal	Porcentagem de vendas
Vendas na loja	62%
Vendas on -line	38%
Transações de aplicativos móveis	22% das vendas online

Dick's Sporting Goods, Inc. (DKS) - Modelo de Negócios: Canais

Lojas físicas de varejo

A partir do quarto trimestre de 2023, a Dick's Sporting Goods opera 853 lojas nos Estados Unidos. A empresa mantém vários formatos de loja:

Tipo de loja	Número de locais
Dick's Sporting Goods	728
Galáxia de golfe	94
Campo & Fluxo	31

Site de comércio eletrônico

A plataforma digital de Dick gerou US $ 3,1 bilhões em vendas on -line no ano fiscal de 2023, representando 22% da receita total da empresa.

• Tráfego do site: aproximadamente 35 milhões de visitantes mensais únicos
• Tráfego da Web móvel: 65% do tráfego digital total

Aplicativo de compra móvel

Recursos de aplicativo móvel de Dick:

• Mais de 15 milhões de usuários ativos
• Contagem de download de aplicativos: 6,2 milhões em dezembro de 2023
• Transações médias mensais de aplicativos: 750.000

Plataformas de mídia social

Plataforma	Contagem de seguidores
Instagram	2,1 milhões
Facebook	1,8 milhão
Twitter/x	425,000

Campanhas de marketing direto e e -mail

Estatísticas de marketing por email de Dick para 2023:

• Base total de assinantes de e -mail: 38 milhões
• Taxa média de abertura do email: 22,5%
• Taxa média de conversão de e -mail: 3,4%
• Receita anual do email marketing: US $ 480 milhões

Dick's Sporting Goods, Inc. (DKS) - Modelo de negócios: segmentos de clientes

Atletas amadores e profissionais

A partir de 2023, a Dick's Sporting Goods serve aproximadamente 25,7 milhões de atletas ativos em várias disciplinas esportivas. A receita da empresa de equipamentos e roupas esportivas atingiu US $ 4,2 bilhões no ano fiscal de 2023.

Segmento de clientes	Tamanho de mercado	Gastos médios anuais
Atletas amadores	18,5 milhões	US $ 325 por pessoa
Atletas profissionais	7,2 milhões	US $ 1.250 por pessoa

Entusiastas do fitness

Dick's Targets 55,3 milhões de entusiastas de fitness com equipamentos e vestuário especializados, gerando US $ 2,8 bilhões em receita relacionada ao condicionamento físico em 2023.

• Membros da academia: 41,2 milhões
• Praticantes de fitness home: 14,1 milhões

Participantes de recreação ao ar livre

O segmento de recreação ao ar livre representa 47,6 milhões de clientes, contribuindo com US $ 3,5 bilhões para a receita anual de Dick em 2023.

Atividade ao ar livre	Contagem de participantes	Gastos médios
Caminhada	16,3 milhões	$275
Camping	12,7 milhões	$425
Pesca	11,2 milhões	$350
Outras atividades ao ar livre	7,4 milhões	$250

Membros e treinadores da equipe de esportes

A Dick's atende 8,6 milhões de membros da equipe esportiva e treinadores, gerando US $ 1,9 bilhão em vendas relacionadas à equipe durante 2023.

• Equipes esportivas escolares: 5,3 milhões de membros
• Equipes da Liga Amadora: 2,4 milhões de membros
• Equipe de treinamento profissional: 900.000

Participantes de esportes familiares e jovens

O segmento de esportes familiares e jovens abrange 22,4 milhões de clientes, com US $ 2,6 bilhões em receita anual para a Dick's em 2023.

Faixa etária	Contagem de participantes	Gastos familiares médios
Juventude (5 a 12 anos)	8,7 milhões	$450
Adolescente (13-18 anos)	7,2 milhões	$375
Participantes de esportes familiares	6,5 milhões	$525

Dick's Sporting Goods, Inc. (DKS) - Modelo de negócios: estrutura de custos

Compras e gerenciamento de inventário

No ano fiscal de 2022, a Dick's Sporting Goods reportou inventário total de US $ 2,18 bilhões. O custo de mercadorias da empresa vendido (COGS) foi de US $ 6,57 bilhões no mesmo período.

Categoria de custo	Valor (2022)
Inventário total	US $ 2,18 bilhões
Custo de mercadorias vendidas	US $ 6,57 bilhões
Despesas de compras de inventário	US $ 412 milhões

Operações e manutenção da loja

A Dick's opera 860 lojas a partir de 2022, com despesas operacionais totais de loja de US $ 1,65 bilhão.

• Custos de aluguel e ocupação: US $ 532 milhões
• Utilitários e manutenção: US $ 187 milhões
• Equipamentos e acessórios de loja: US $ 94 milhões

Salários e treinamento de funcionários

Os custos totais de mão -de -obra dos produtos esportivos de Dick no ano fiscal de 2022 foram de US $ 1,28 bilhão.

Categoria de custo de mão -de -obra	Valor (2022)
Salários totais dos funcionários	US $ 1,08 bilhão
Treinamento e desenvolvimento	US $ 42 milhões
Benefícios dos funcionários	US $ 158 milhões

Despesas de marketing e publicidade

As despesas de marketing para Dick's no ano fiscal de 2022 totalizaram US $ 264 milhões.

• Marketing Digital: US $ 87 milhões
• Publicidade tradicional: US $ 112 milhões
• Campanhas promocionais: US $ 65 milhões

Investimentos de tecnologia e plataforma digital

Os investimentos em tecnologia para a Dick's em 2022 totalizaram US $ 178 milhões.

Categoria de investimento em tecnologia	Valor (2022)
Plataforma de comércio eletrônico	US $ 62 milhões
Infraestrutura de TI	US $ 76 milhões
Inovação digital	US $ 40 milhões

Dick's Sporting Goods, Inc. (DKS) - Modelo de negócios: fluxos de receita

Vendas esportivas e de roupas atléticas

Para o ano fiscal de 2023, a Dick's Sporting Goods reportou vendas líquidas de US $ 12,64 bilhões. A empresa gera receita em várias categorias de produtos:

Categoria de produto	Porcentagem de vendas
Linhas de resistência	40.7%
Vestuário	34.3%
Calçados	25.0%

Receitas de produtos de marca própria

Dick's possui várias marcas de marca própria que contribuem significativamente para a receita:

• DSG (marca de vestuário atlético interno)
• Calia por Carrie Underwood
• True Moves Athletic Apparel

Transações de mercadorias online e na loja

As vendas digitais representam 21% do total de vendas líquidas no ano fiscal de 2023, totalizando aproximadamente US $ 2,65 bilhões.

Aluguel de equipamentos e serviços

Dick's oferece fluxos de receita adicionais através de:

• Serviços de ajuste de clube de golfe
• Montagem de bicicleta e reparo
• Aluguel de equipamentos esportivos coletivos

Eventos de venda sazonal e de liberação

A empresa realiza vários eventos de vendas sazonais, com geração significativa de receita durante:

Período sazonal	Impacto estimado da receita
De volta à escola	15-20% das vendas trimestrais
Temporada de férias	25-30% da receita anual
Folga no final da temporada	10-15% das vendas trimestrais

DICK'S Sporting Goods, Inc. (DKS) - Canvas Business Model: Value Propositions

You're looking at the core reasons why DICK'S Sporting Goods, Inc. is capturing market share, even as the retail landscape shifts. It's not just about stocking shelves; it's about creating destinations and ecosystems. Here's the quick math on the value they deliver to the athlete.

Immersive, experiential retail via House of Sport concept.

DICK'S Sporting Goods, Inc. is betting big on experiential retail with its House of Sport format, which is designed to be a destination that competitors would struggle to replicate. These locations are massive, averaging over 100,000 sq. ft., more than double the size of a traditional store at roughly 50,000 sq. ft.. The experience is the value, featuring amenities like two-story climbing walls, batting cages for testing gear, and golf simulators. The economics are compelling; a typical House of Sport location is projected to generate around $35 million in year-one omnichannel sales and target roughly 20% EBITDA margins. The strategy is working, as these locations see 5-6 times the number of visits per location compared to the rest of the chain. The company plans to have 35 House of Sport locations by the end of 2025, with a long-term goal of reaching 75 to 100 locations by the end of fiscal 2027. For instance, DICK'S Sporting Goods, Inc. opened 13 new House of Sport locations and 6 new Field House locations during the third quarter of fiscal 2025.

Comprehensive, full-line assortment of sporting goods and apparel.

As the largest U.S. based full-line omni-channel sporting goods retailer, DICK'S Sporting Goods, Inc. provides the breadth of product that keeps customers in their ecosystem. The focus on key categories remains strong, with footwear sales alone reaching $1,851.4 million in the third quarter of fiscal 2025. This broad assortment, combined with the experiential formats, drives strong comparable sales growth; the DICK'S Business saw comps rise 5.7% in Q3 2025.

Seamless omnichannel experience for shopping and fulfillment.

The value proposition includes making the journey between digital and physical shopping effortless. This strategy is highly valued by the customer base, as over 65% of fiscal 2024 sales came from omni-channel customers, who spend more than twice as much as single-channel customers. To support this, the company relies on its store footprint to fulfill online orders, now fulfilling almost 90% of online purchases from its stores. The integration of digital tools into the physical space, supported by these fulfillment capabilities, is key to the customer experience.

Exclusive access to differentiated, high-margin private brands.

DICK'S Sporting Goods, Inc. offers exclusive products that competitors cannot easily match, which also helps margin performance. The company's vertical brands-like DSG and CALIA-are a major value driver. These brands accounted for 13% of consolidated net sales in fiscal 2024, generating $1.7 billion in revenue. Critically, these private labels deliver margins that are 700 to 900 basis points higher than national brands. CALIA is notable, ranking as the second-largest women's athletic apparel brand sold at DICK'S stores, behind only Nike.

Deep engagement with youth sports through GameChanger app.

The GameChanger app provides a direct, high-engagement touchpoint with youth sports families, creating a data-rich ecosystem. In the first quarter of 2025, the platform reported 6.5 million unique active users and about 2.2 million daily active users, a 28% year-over-year increase. The platform is expected to generate over $150 million in annual revenue for 2025. This engagement translates directly into higher customer value; members who use GameChanger and also have the ScoreCard loyalty account spend twice as much annually compared to typical loyalty members. By Q2 2025, the platform served over 9 million unique users across 2.3 million youth sports teams.

Value Proposition Element	Key Metric/Data Point (Late 2025 Context)	Source of Value
Immersive Retail (House of Sport)	35 planned locations by end of 2025	Experiential draw, higher sales volume
Immersive Retail (House of Sport)	5-6 times the visits per location vs. chain average	Foot traffic and engagement
Omnichannel Experience	5.7% comparable sales growth (DICK'S Business Q3 2025)	Seamless digital/physical integration
Omnichannel Experience	Over 65% of FY24 sales from omni-channel customers	Higher customer lifetime value
High-Margin Private Brands	Vertical brands delivered $1.7 billion in FY24 revenue	Higher margin contribution
High-Margin Private Brands	Margins 700 to 900 basis points higher than national brands	Profitability enhancement
Youth Sports Engagement (GameChanger)	Projected $150 million in 2025 revenue	New revenue stream and data asset
Youth Sports Engagement (GameChanger)	GameChanger/ScoreCard users spend twice as much annually	Deepening loyalty and spend

The sheer scale of the experiential formats, like the House of Sport locations, is designed to create a moat. These locations generate approximately $35 million in omnichannel sales in their first year of operation.

• House of Sport average size: 100,000+ sq. ft..
• Field House concept planned additions for 2025: approximately 18 new locations.
• DICK'S Sporting Goods, Inc. total store count across all banners (including Foot Locker) is around 3,200 in 20 countries as of late 2025.

DICK'S Sporting Goods, Inc. (DKS) - Canvas Business Model: Customer Relationships

You're looking at how DICK'S Sporting Goods, Inc. keeps its customers engaged and loyal as of late 2025. It's a mix of high-tech digital tools and high-touch in-store experiences, all built around their core customer base.

ScoreCard loyalty program for personalized offers and rewards

The ScoreCard program is central to capturing customer value. As of the first quarter of fiscal 2025, DICK'S Sporting Goods had an expansive dataset of over 25 million athletes participating in the ScoreCard Rewards loyalty program. This group is responsible for approximately 75% of the company's total sales. The top tier, ScoreCard Gold, has over 7 million active members, and these high-value customers alone account for over 45% of total sales. The perceived value of the program reflects this success; the DICK'S Sporting Goods Value score, a net metric measuring good value for money, reached 20% on New Year's day, 2025, more than doubling from 9% at the start of 2020. Furthermore, Satisfaction scores climbed from 18 in 2020 to 24 by January 2025, and the Recommend score increased 9 points to 25 in the same period.

Here's a quick look at the loyalty program's scale and impact:

Metric	Value (as of early/mid-2025)	Context
Total ScoreCard Members	25 million+	As of March 2025
Sales Attributed to ScoreCard Members	75%	As of March 2025
ScoreCard Gold Members	7 million+	As of March 2025
Sales Attributed to Gold Members	45%+	As of March 2025
Value Score (Net)	20%	January 12, 2025

Members who also use the GameChanger platform spend twice as much annually compared to typical loyalty program members.

Dedicated in-store expert service and fitting rooms

The physical footprint is evolving to support high-touch service, especially through premium store concepts. As of the third quarter of fiscal 2025, DICK'S Sporting Goods opened 13 new House of Sport locations and 6 new DICK'S Field House locations. For the full year 2025, the plan included opening approximately 16 additional House of Sport stores. By the end of 2027, the goal is to have between 75 to 100 House of Sport stores nationwide. Foot traffic growth in House of Sport zip codes has outgrown total foot traffic for DICK'S for 9 consecutive quarters, showing the success of these experiential formats. The company holds approximately 9% market share in the $140 billion U.S. sports retail market as of Q2 2025.

Digital engagement via GameChanger and mobile app

Digital engagement extends beyond e-commerce, heavily utilizing the GameChanger platform for community connection. In the quarter ending August 2, 2025, the Game Changer youth sports app reached 7.4 million unique active users. For the first quarter of fiscal 2025, the company recorded more than 6.5 million unique active users across all digital platforms, with an average of approximately 2.2 million daily active users, which was a 28% growth figure. GameChanger generated $100 million in revenue during fiscal 2024, with projections set at $150 million for 2025. The company is actively scaling its multi-billion dollar e-commerce business by fortifying its online presence.

Key digital user statistics:

• GameChanger Unique Active Users (Q3 2025): 7.4 million
• Q1 FY2025 Unique Active Users: Over 6.5 million
• Q1 FY2025 Average Daily Active Users: Approximately 2.2 million
• GameChanger Projected 2025 Revenue: $150 million

Community-level support through youth sports sponsorships

Community support is formalized through The DICK'S Sporting Goods Foundation's Sports Matter Program. In October 2025, the Foundation committed $1.6 million across a multi-year partnership program to nine youth sports organizations in major U.S. markets. Each of these nine partners is set to receive a tiered grant totaling $175,000 over three years, with an initial disbursement of $100,000 in 2025. Since its inception in 2014, the Sports Matter program has committed over $100 million, keeping over 3 million kids in the game across all 50 states. For context on 2024 giving, the Foundation granted $2.5 million to Every Kid Sports, $2 million to Good Sports (providing equipment to over 44,000 kids), and $2 million to LISC for infrastructure projects.

Youth Sports Foundation Commitments:

Program/Initiative	Amount/Scope	Year/Period
Total Sports Matter Commitment (Since 2014)	Over $100 million	Since 2014
New Nine-Market Partnership Total	$1.575 million (total over 3 years)	Through 2027
2025 Grant per New Partner	$100,000 (Year 1 of 3)	2025
Kids Supported (Sports Matter)	3 million+	Total since inception
2024 Grant to Good Sports (Equipment)	$2 million	2024

The company declared and paid quarterly dividends of $1.2125 per share in fiscal 2025.

DICK'S Sporting Goods, Inc. (DKS) - Canvas Business Model: Channels

You're mapping out the distribution and customer access points for DICK'S Sporting Goods, Inc. (DKS) as of late 2025. This is about how the product gets to the athlete, blending physical presence with digital reach.

The physical footprint remains substantial, but it's evolving with premium, experience-driven formats. The core network is the foundation, but the specialty and experiential stores are where the differentiation is happening.

The total number of DICK'S Sporting Goods stores across 47 states was reported at 889 locations as of the second quarter of fiscal 2025.

Channel Type	Specific Banner/Format	Latest Count/Metric (as of late 2025)
Core Brick-and-Mortar	DICK'S Sporting Goods Stores	889 total locations
Experiential Formats	DICK'S House of Sport	26 locations as of September 22, 2025
Experiential Formats	DICK'S Field House	Planned to open 18 additional locations in fiscal 2025
Specialty Retail	Golf Galaxy Performance Centers	24 locations as of February 1, 2025
Specialty Retail	Public Lands	Reportedly 3 stores remaining, with 3 closures planned for conversion to other formats in FY2025
Acquired Specialty Retail	Foot Locker Banners (Post-Sept 8, 2025)	Foot Locker Business contributed $930.9 million in net sales in Q3 2025

The digital channels are not just supplementary; they are a primary growth engine, especially when integrated with the physical stores. The omnichannel customer, who uses both, is key, accounting for over 65% of fiscal 2024 sales and spending more than twice as much as single-channel customers.

The e-commerce platform, DICKS.com, shows strong performance, with its multibillion dollar business growing faster than the company overall in Q2 2025.

• E-commerce Revenue (GMV) for dickssportinggoods.com in October 2025 was $92,260,991.
• The Average Order Value (AOV) for the e-commerce site in October 2025 was in the range of $100-125.
• The site's conversion rate in 2024 was between 2.5-3.0%.
• In October 2025, 63% of online sales occurred on desktop, with 37% on mobile web.
• Over 80% of online orders were fulfilled by stores in fiscal 2024, showing deep physical integration.

The GameChanger app represents a unique channel, tapping directly into the youth sports ecosystem. It functions as a live sports media platform integrated into the DICK'S Media Network.

Here's the quick math on GameChanger's scale as of mid-2025:

• Projected revenue for the platform in 2025 is $150 million.
• The platform reached 7.4 million unique users and 5.5 million monthly users in Q2 2025.
• This represents a 16% year-over-year boost in monthly active users as of Q2 2025.
• The platform served 2.3 million youth sports teams in 2024.

The company is defintely using these digital touchpoints to drive in-store traffic; for example, the mobile app has been instrumental in driving success for key category launches. Finance: draft 13-week cash view by Friday.

DICK'S Sporting Goods, Inc. (DKS) - Canvas Business Model: Customer Segments

You're looking at the customer base for DICK'S Sporting Goods, Inc. (DKS) right after they closed the major Foot Locker deal in September 2025. Honestly, the customer landscape is now much broader, spanning from dedicated youth sports families to global sneaker enthusiasts. Here's the breakdown of who they are targeting, based on the latest numbers from the Q3 2025 filing.

Youth athletes and their families (a key growth focus).

This group is central to the core DICK'S Business strategy, heavily supported by the GameChanger platform. The focus here is on creating an indispensable relationship beyond just selling gear. The GameChanger platform revenue was targeted to hit $150 million for fiscal 2025, up from over $100 million in FY24.

The digital engagement metrics show the depth of this segment:

• GameChanger app unique active users reached 7.4 million as of Q2 2025.
• The platform supports over 2.3 million youth sports teams.
• The ScoreCard loyalty program has 45 million active members.
• ScoreCard members account for approximately 80% of the company's sales in FY24.

Casual participants and fitness enthusiasts across all demographics.

This segment drives the consistent comparable sales growth seen in the core DICK'S Business. Management noted in Q2 2025 that consumers were spending across all income demographics with no evidence of trade-down behavior. The core DICK'S Business posted a healthy comparable sales increase of 5.7% in Q3 2025. For the full year 2025, the guidance for the DICK'S Business comparable sales growth was raised to a range of 3.5% to 4.0%.

Serious athletes and outdoor enthusiasts (Public Lands, Golf Galaxy).

These specialized concepts cater to more dedicated consumers, often in larger format stores. The company operates specialty concepts like Golf Galaxy and Public Lands alongside its core banner. As of Q3 2025, the company had 35 House of Sport locations open, with a long-term target of 75 to 100 by the end of FY27. Golf Galaxy includes 24 Golf Galaxy Performance Centers as of Q2 2025.

Footwear and apparel-focused consumers (post-Foot Locker acquisition).

The September 2025 acquisition of Foot Locker significantly expanded the reach into this consumer base globally. The combined entity now operates 2,525 stores worldwide. The Foot Locker Business contributed $930.9 million in net sales during the Q3 2025 quarter. While the core DICK'S Business saw strong apparel and footwear performance driving its 5.7% comp growth, the acquired Foot Locker segment faced headwinds, showing a pro forma comparable sales decline of 4.7% for the quarter.

Here's a look at the segment sales contribution for the third quarter ended November 1, 2025:

Customer Segment Focus	Reported Net Sales (Q3 2025)	Comparable Sales Growth (Q3 2025)
DICK'S Business (Core/Youth/Enthusiast)	$3,236.9 million	5.7%
Foot Locker Business (Footwear/Apparel Focus)	$930.9 million	-4.7% (Pro Forma)
Total Consolidated Net Sales	$4,167.8 million	N/A

The integration is expected to involve significant near-term charges, with management anticipating $500 million to $750 million in pre-tax charges related to inventory optimization and store closures at Foot Locker. Finance: draft 13-week cash view by Friday.

DICK'S Sporting Goods, Inc. (DKS) - Canvas Business Model: Cost Structure

The Cost Structure for DICK'S Sporting Goods, Inc. is dominated by the direct cost of inventory, followed by the extensive overhead required to run its physical and digital footprint, which has been significantly impacted by the recent acquisition of Foot Locker.

Merchandise cost of goods sold (largest expense)

The cost of merchandise sold represents the single largest outflow. For the 13 weeks ended August 2, 2025, the Cost of goods sold, including occupancy and distribution costs, represented 62.94% of net sales for the core DICK'S Business. This is contrasted by the lower margin profile of the acquired Foot Locker Business, which reported a gross profit margin of 23.02% in Q3 2025, compared to the core DICK'S Business margin of 36.62%.

Significant store operating expenses (rent, utilities, labor)

Operating the vast network of stores and support centers requires substantial fixed and variable costs. Total Operating Expenses for the twelve months ending October 31, 2025, reached $13.584B. Selling, general and administrative expenses (SG&A) are a major subset of this. For the second quarter of 2025, non-GAAP SG&A expenses were $864 million, reflecting planned investments in digital infrastructure and marketing.

High capital expenditure for store expansion/repositioning ($1 billion in 2025)

DICK'S Sporting Goods, Inc. is actively investing in its physical footprint, particularly with the experiential House of Sport and Field House formats. Capital expenditures planned for fiscal year 2025 are approximately $1.2 billion on a gross basis, with the net spending expected to be around $1 billion. This investment supports the planned opening of approximately 16 new House of Sport locations and 18 Field House locations in 2025.

Integration and merger costs from the Foot Locker acquisition

The September 2025 acquisition of Foot Locker has introduced significant, non-recurring costs. For the 13 weeks ended November 1, 2025, the company recorded $138.5 million in merger and integration costs, which compressed operating income. Furthermore, management disclosed anticipated pre-tax charges ranging from $500 million to $750 million to address inventory optimization and store closures within the acquired Foot Locker business.

Technology and digital infrastructure investment

Investment in technology is embedded in both CapEx and SG&A. The planned $1 billion net capital expenditure for 2025 is strategically allocated to support crucial technology investments alongside store expansion. This includes accelerating the e-commerce business and enhancing the mobile app experience, which management views as essential for capturing future market share.

Here's a breakdown of the key cost components based on the latest available figures:

Cost Category	Specific Metric / Amount	Period / Context
Merchandise Cost of Goods Sold (as % of Sales)	62.94%	13 Weeks Ended August 2, 2025 (DICK'S Business)
Total Operating Expenses	$13.584B	Twelve Months Ending October 31, 2025 (TTM)
Net Capital Expenditures (Planned)	Approximately $1 billion	Fiscal Year 2025
Gross Capital Expenditures (Planned)	$1.2 billion	Fiscal Year 2025
Merger & Integration Costs (Reported)	$138.5 million	13 Weeks Ended November 1, 2025
Foot Locker Rationalization Charges (Expected)	$500 million to $750 million (Pre-tax)	Future Actions Post-Acquisition
SG&A Expenses (Non-GAAP)	$864 million	Q2 2025

The cost profile is currently bifurcated between the ongoing, high-volume cost of inventory and the one-time, significant charges associated with integrating the Foot Locker banners. The planned capital spend of $1 billion net is a forward-looking commitment to maintaining competitive physical and digital infrastructure.

• Foot Locker Business Gross Margin: 23.02% (Q3 2025).
• DICK'S Business Gross Margin: 36.62% (Q3 2025).
• New House of Sport Store Net Capital Expenditure: Slightly over $20 million per location.
• New Field House Store Net Capital Expenditure: Approximately $4.5 million per location.
• DICK'S Business FY2025 Net Sales Guidance: $13.95 billion to $14.0 billion.

DICK'S Sporting Goods, Inc. (DKS) - Canvas Business Model: Revenue Streams

Core retail sales of sporting goods, apparel, and footwear form the primary revenue base for DICK'S Sporting Goods, Inc. The company's latest full-year 2025 net sales guidance is projected to be between $13.95 billion and $14 billion. The midpoint of the raised full-year 2025 revenue guidance is $13.98 billion.

A significant portion of revenue comes from high-margin private label brands, which include DSG, Calia, and VRST. In fiscal 2024, these vertical brands represented $1.7 billion, or approximately 13%, of consolidated net sales.

E-commerce sales are a key growth driver, with the highly profitable e-commerce business reported as growing faster than the company overall during the second quarter of 2025. The company's largest online store, dickssportinggoods.com, generated US$2,685 million in Gross Merchandise Volume (GMV) in 2024.

Subscription revenue from the GameChanger youth sports app is a growing, high-margin stream. GameChanger surpassed $100 million in revenue during fiscal 2024 and is projected to generate $150 million in revenue for 2025.

Here are the key financial figures related to the revenue streams as of late 2025:

Revenue Component	Latest Reported/Projected Figure	Fiscal Period/Context
Full-Year 2025 Net Sales Guidance (Midpoint)	$13.98 billion	Fiscal Year 2025
Full-Year 2025 Net Sales Guidance (Range)	$13.95 billion to $14 billion	Fiscal Year 2025
Vertical Brands Revenue	$1.7 billion	Fiscal 2024
Vertical Brands Revenue Share	Approximately 13%	Fiscal 2024
GameChanger Revenue Projection	$150 million	Fiscal Year 2025
GameChanger Revenue (Prior Year)	Over $100 million	Fiscal Year 2024
E-commerce GMV (Online Store)	US$2,685 million	2024

The company also reported Q3 2025 Net Sales of $4,167.8 million, which included $3,236.9 million from the DICK'S Business and $930.9 million from the newly acquired Foot Locker Business.

• DICK'S Business comparable sales growth expectation raised for FY 2025 to a range of 3.5% to 4.0%.
• DICK'S Business comparable sales growth in Q3 2025 was 5.7%.
• The ScoreCard loyalty program has 45 million active members, accounting for 80% of the company's sales.