Dick's Sporting Goods, Inc. (DKS): Business Model Canvas [Jan-2025 Mis à jour]

Plongez dans le plan stratégique de Dick's Sporting Goods, une puissance de vente au détail qui a transformé le paysage des marchandises sportives. Avec 700+ Magasins à l'échelle nationale et une plate-forme numérique robuste, ce géant de la vente au détail a méticuleusement conçu un modèle commercial qui mélange de manière transparente des offres de produits complètes, des partenariats stratégiques et des stratégies innovantes d'engagement client. Des athlètes professionnels aux guerriers du week-end, Dick's s'est positionné comme plus qu'un simple magasin - c'est un écosystème sportif et de fitness complet qui offre une valeur exceptionnelle, des expériences personnalisées et des marchandises de pointe sur plusieurs canaux.

Dick's Sporting Goods, Inc. (DKS) - Modèle commercial: partenariats clés

Nike, Under Armor, adidas en tant que fournisseurs de produits de sport primaires

Dick's Sporting Goods maintient des partenariats critiques avec les grandes marques d'articles de sport:

Fournisseur	Volume de l'offre annuelle	Durée du partenariat
Nike	1,2 milliard de dollars de marchandises	Partenariat stratégique à long terme
Sous l'armure	650 millions de dollars de marchandises	Collaboration continue
Adidas	500 millions de dollars de marchandises	Partenariat établi

Champ & Licence et collaboration de marque de diffusion

Dick est propriétaire du terrain & Stream Brand, qui génère:

• 175 millions de dollars de revenus annuels
• Équipement extérieur exclusif et licence de vêtements
• Contrôle direct sur le développement de la marque

Partenariats stratégiques avec les fabricants d'équipements sportifs

Les partenariats clés du fabricant d'équipements comprennent:

Fabricant	Catégories de produits	Valeur de partenariat annuelle
Wilson	Tennis, équipement de baseball	125 millions de dollars
Calllaway	Équipement de golf	200 millions de dollars
Traits	Équipement de baseball / softball	85 millions de dollars

Équipes sportives locales et organisations sportives Engagement communautaire

Métriques de partenariat communautaire:

• 175 parrainages d'équipe sportive locale
• 3,5 millions de dollars en investissements sportifs communautaires annuels
• 42 collaborations du programme de sport pour les jeunes

Dick's Sporting Goods, Inc. (DKS) - Modèle d'entreprise: Activités clés

Ventes de marchandises de vente au détail sur des plateformes physiques et numériques

Au troisième rang 2023, Dick's Sporting Goods a exploité 858 magasins de détail aux États-Unis. Les ventes numériques représentaient 22% du total des ventes nettes, totalisant 1,47 milliard de dollars au cours des neuf premiers mois de 2023.

Canal de vente	Nombre d'emplacements / plateformes	Performance des ventes
Magasins physiques	858	5,3 milliards de dollars en T3 2023
Plate-forme en ligne	1 site Web de commerce électronique	1,47 milliard de dollars au cours des neuf premiers mois de 2023

Conception des produits et développement de la marque privée

Dick's gère plusieurs marques de marques privées, notamment:

• DSG (Appareils sportifs)
• Calia par Carrie Underwood
• Champ & Flux

Gestion des stocks et optimisation de la chaîne d'approvisionnement

En 2023, Dick a maintenu l'inventaire total de 3,44 milliards de dollars, en mettant l'accent sur le chiffre d'affaires efficace des stocks et la gestion de la chaîne d'approvisionnement.

Métrique des stocks	Valeur
Inventaire total	3,44 milliards de dollars
Ratio de rotation des stocks	2,5x

Amélioration du marketing et de l'expérience client

Les dépenses de marketing pour 2023 étaient d'environ 240 millions de dollars, en se concentrant sur les stratégies d'engagement client omnicanal.

Équipement sportif et marchandisage des vêtements

Dick's catégorise les marchandises dans plusieurs catégories sportives:

• Golf
• Base-ball
• Récréation de plein air
• Sports d'équipe
• Aptitude

Catégorie de marchandises	Pourcentage de ventes
Lignes de rides	38%
Vêtements	35%
Chaussure	27%

Dick's Sporting Goods, Inc. (DKS) - Modèle d'entreprise: Ressources clés

Réseau de magasins de détail

Dick's Sporting Goods exploite 853 magasins au 3 février 2024, aux États-Unis. La ventilation du magasin comprend:

Type de magasin	Nombre d'emplacements
Dick's Sporting Goods	702
Galaxie de golf	90
Champ & Flux	61

Plate-forme numérique

La plate-forme de commerce électronique génère 3,1 milliards de dollars de ventes en ligne annuelles, ce qui représente 24% du total des revenus de l'entreprise au cours de l'exercice 2023.

Marques propriétaires

Dick's possède plusieurs marques de marque privée:

• Champ & Flux
• Calia
• DSG
• Maxfli

Programme de données client et de fidélité

Le programme de fidélisation du tableau de bord de Dick compte 27 millions de membres actifs à l'exercice 2023.

Ressources humaines

Compte total des employés: 73 700 au 3 février 2024.

Ressources financières

Métrique financière	Valeur 2023
Revenus totaux	12,8 milliards de dollars
Espèce et équivalents	1,2 milliard de dollars
Actif total	6,5 milliards de dollars

Dick's Sporting Goods, Inc. (DKS) - Modèle d'entreprise: propositions de valeur

Sélection complète des articles de sport et des équipements sportifs

Depuis le quatrième trimestre 2023, Dick's Sporting Goods propose environ 100 000 SKU de produits uniques dans plusieurs catégories sportives. La société maintient l'inventaire des produits dans les principaux segments sportifs suivants:

Catégorie sportive	Pourcentage de l'inventaire total
Sports d'équipe	28%
Récréation de plein air	22%
Équipement de fitness	18%
Golf	12%
Chasse / pêche	10%
Autres sports spécialisés	10%

Prix ​​compétitifs et offres promotionnelles fréquentes

Au cours de l'exercice 2023, les articles de sport de Dick ont ​​mis en œuvre plus de 250 campagnes promotionnelles avec une plage de réduction moyenne de 20 à 40% entre les gammes de produits. La société a généré 12,7 milliards de dollars de ventes nettes avec une marge brute de 39,4%.

Connaissances de produits experts et service client

Dick's emploie environ 50 000 associés de vente au détail à une formation spécialisée dans les équipements sportifs. La société maintient un Score de promoteur net de 68, indiquant des niveaux élevés de satisfaction des clients.

Marchandises de haute qualité dans plusieurs catégories sportives et fitness

• Transporter des produits à partir de plus de 500 marques sportives premium
• Offrir des marques de marque privée exclusive générant 2,3 milliards de dollars de revenus annuels
• Maintenir des normes de contrôle de qualité strictes sur les gammes de produits

Expériences de magasinage personnalisées

Les canaux de vente au détail numériques et physiques ont généré 12,7 milliards de dollars de ventes nettes pour l'exercice 2023, avec un commerce électronique représentant 24% des revenus totaux. La stratégie omnicanal de l'entreprise comprend:

Canal	Contribution des ventes
Magasins physiques	76%
Plate-forme de commerce électronique	24%

Dick's Sporting Goods, Inc. (DKS) - Modèle d'entreprise: relations avec les clients

Programme de fidélité avec des récompenses personnalisées

Le programme de fidélisation de la carte de pointage de Dick fournit:

• 5% de récompenses sur tous les achats
• Valeur des points accumulés: jusqu'à 20 $ récompense par 200 $ dépensés
• Plus de 25 millions de membres du programme de fidélité active en 2023

Métrique du programme	Valeur
Dépenses annuelles des membres de la fidélité	425 $ par membre
Taux de rétention des membres de fidélité	68%

Interactif en ligne et en magasin

Les canaux de support numériques comprennent:

• Assistance de chat en ligne 24/7
• Lignes téléphoniques du service client: 1-866-819-0052
• Temps de réponse moyen: 2,5 minutes

Engagement communautaire à travers des événements sportifs et des parrainages

Métriques annuelles de l'engagement communautaire:

Catégorie d'engagement	Nombre
Parrainages sportifs locaux	157 programmes de sports pour les jeunes
Participation des événements communautaires	3,2 millions de dollars investis

Marketing personnalisé et communications ciblées

Statistiques de personnalisation marketing:

• Liste de marketing par e-mail: 40 millions d'abonnés
• Taux de conversion de recommandation personnalisée: 12,5%
• Dépenses annuelles sur le marketing numérique: 47,3 millions de dollars

Expérience d'achat omnicanal sans couture

Canal	Pourcentage de ventes
Ventes en magasin	62%
Ventes en ligne	38%
Transactions d'applications mobiles	22% des ventes en ligne

Dick's Sporting Goods, Inc. (DKS) - Modèle d'entreprise: canaux

Magasins physiques au détail

Depuis le quatrième trimestre 2023, Dick's Sporting Goods exploite 853 magasins à travers les États-Unis. La société conserve plusieurs formats de magasins:

Type de magasin	Nombre d'emplacements
Dick's Sporting Goods	728
Galaxie de golf	94
Champ & Flux	31

Site Web de commerce électronique

La plate-forme numérique de Dick a généré 3,1 milliards de dollars de ventes en ligne au cours de l'exercice 2023, ce qui représente 22% du total des revenus de l'entreprise.

• Trafic de site Web: environ 35 millions de visiteurs mensuels uniques
• Trafic Web mobile: 65% du trafic numérique total

Application de magasinage mobile

Caractéristiques de l'application mobile de Dick:

• Plus de 15 millions d'utilisateurs actifs
• Compte de téléchargement d'applications: 6,2 millions en décembre 2023
• Transactions d'application mensuelles moyennes: 750 000

Plateformes de médias sociaux

Plate-forme	Nombre de suiveurs
Instagram	2,1 millions
Facebook	1,8 million
Twitter / x	425,000

Campagnes marketing et e-mail directes

Les statistiques de marketing par e-mail de Dick pour 2023:

• Base totale des abonnés par e-mail: 38 millions
• Taux d'ouverture du courrier électronique moyen: 22,5%
• Taux de conversion par e-mail moyen: 3,4%
• Revenus annuels du marketing par e-mail: 480 millions de dollars

Dick's Sporting Goods, Inc. (DKS) - Modèle d'entreprise: segments de clientèle

Athlètes amateurs et professionnels

En 2023, les articles de sport de Dick sert environ 25,7 millions d'athlètes actifs dans diverses disciplines sportives. Les revenus de l'entreprise provenant de l'équipement sportif et des vêtements ont atteint 4,2 milliards de dollars au cours de l'exercice 2023.

Segment de clientèle	Taille du marché	Dépenses annuelles moyennes
Athlètes amateurs	18,5 millions	325 $ par personne
Athlètes professionnels	7,2 millions	1 250 $ par personne

Passionnés de fitness

Dick cible 55,3 millions de passionnés de fitness avec des équipements de fitness et des vêtements spécialisés, générant 2,8 milliards de dollars de revenus liés au fitness en 2023.

• Membres de gymnase: 41,2 millions
• Pratiques de fitness à domicile: 14,1 millions

Participants à des loisirs de plein air

Le segment des loisirs de plein air représente 47,6 millions de clients, ce qui contribue à 3,5 milliards de dollars aux revenus annuels de Dick en 2023.

Activité extérieure	Comptage des participants	Dépenses moyennes
Randonnée	16,3 millions	$275
Camping	12,7 millions	$425
Pêche	11,2 millions	$350
Autres activités de plein air	7,4 millions	$250

Membres de l'équipe sportive et entraîneurs

Dick's sert 8,6 millions de membres et entraîneurs de l'équipe sportive, générant 1,9 milliard de dollars de ventes liées à l'équipe en 2023.

• Équipes sportives scolaires: 5,3 millions de membres
• Équipes de ligue amateur: 2,4 millions de membres
• Personnel d'entraîneurs professionnel: 900 000

Participants à la famille et aux jeunes

Le segment des sports familiaux et jeunes comprend 22,4 millions de clients, avec 2,6 milliards de dollars de revenus annuels pour Dick's en 2023.

Groupe d'âge	Comptage des participants	Dépenses familiales moyennes
Jeunes (5-12 ans)	8,7 millions	$450
Adolescent (13-18 ans)	7,2 millions	$375
Participants sportifs familiaux	6,5 millions	$525

Dick's Sporting Goods, Inc. (DKS) - Modèle d'entreprise: Structure des coûts

Inventaire l'approvisionnement et la gestion

Au cours de l'exercice 2022, Dick's Sporting Goods a déclaré un inventaire total de 2,18 milliards de dollars. Le coût des marchandises vendues de l'entreprise (COGS) était de 6,57 milliards de dollars pour la même période.

Catégorie de coûts	Montant (2022)
Inventaire total	2,18 milliards de dollars
Coût des marchandises vendues	6,57 milliards de dollars
Frais d'achat d'inventaire	412 millions de dollars

Opérations et entretien des magasins

Dick's exploite 860 magasins en 2022, avec des dépenses d'exploitation totales de 1,65 milliard de dollars.

• Coûts de loyer et d'occupation: 532 millions de dollars
• Services publics et maintenance: 187 millions de dollars
• Stocker l'équipement et les accessoires: 94 millions de dollars

Salaire et formation des employés

Les coûts totaux de main-d'œuvre pour les articles de sport de Dick au cours de l'exercice 2022 étaient de 1,28 milliard de dollars.

Catégorie de coût de la main-d'œuvre	Montant (2022)
Salaire total des employés	1,08 milliard de dollars
Formation et développement	42 millions de dollars
Avantages sociaux	158 millions de dollars

Dépenses de marketing et de publicité

Les dépenses de marketing pour Dick's au cours de l'exercice 2022 ont totalisé 264 millions de dollars.

• Marketing numérique: 87 millions de dollars
• Publicité traditionnelle: 112 millions de dollars
• Campagnes promotionnelles: 65 millions de dollars

Investissements technologiques et plate-forme numérique

Les investissements technologiques pour Dick's en 2022 s'élevaient à 178 millions de dollars.

Catégorie d'investissement technologique	Montant (2022)
Plate-forme de commerce électronique	62 millions de dollars
Infrastructure informatique	76 millions de dollars
Innovation numérique	40 millions de dollars

Dick's Sporting Goods, Inc. (DKS) - Modèle d'entreprise: Strots de revenus

Articles de sport et ventes de vêtements de sport

Pour l'exercice 2023, Dick's Sporting Goods a déclaré des ventes nettes de 12,64 milliards de dollars. L'entreprise génère des revenus dans plusieurs catégories de produits:

Catégorie de produits	Pourcentage de ventes
Lignes de rides	40.7%
Vêtements	34.3%
Chaussure	25.0%

Revenus de produits de marque privée

Dick's possède plusieurs marques de marques privées qui contribuent considérablement aux revenus:

• DSG (marque de vêtements de sport interne)
• Calia par Carrie Underwood
• True Moves Athletic Apparel

Transactions de marchandises en ligne et en magasin

Les ventes numériques représentent 21% du total des ventes nettes Au cours de l'exercice 2023, s'élevant à environ 2,65 milliards de dollars.

Location et services d'équipement

Dick's propose des sources de revenus supplémentaires:

• Services d'ajustement du club de golf
• Assemblage et réparation de vélo
• Location d'équipement sportif d'équipe

Événements de vente saisonnière et d'autorisation

La société organise plusieurs événements de vente saisonniers, avec une génération importante de revenus pendant:

Période saisonnière	Impact estimé des revenus
Scolaire	15-20% des ventes trimestrielles
Saison des fêtes	25-30% des revenus annuels
Autorisation de fin de saison	10-15% des ventes trimestrielles

DICK'S Sporting Goods, Inc. (DKS) - Canvas Business Model: Value Propositions

You're looking at the core reasons why DICK'S Sporting Goods, Inc. is capturing market share, even as the retail landscape shifts. It's not just about stocking shelves; it's about creating destinations and ecosystems. Here's the quick math on the value they deliver to the athlete.

Immersive, experiential retail via House of Sport concept.

DICK'S Sporting Goods, Inc. is betting big on experiential retail with its House of Sport format, which is designed to be a destination that competitors would struggle to replicate. These locations are massive, averaging over 100,000 sq. ft., more than double the size of a traditional store at roughly 50,000 sq. ft.. The experience is the value, featuring amenities like two-story climbing walls, batting cages for testing gear, and golf simulators. The economics are compelling; a typical House of Sport location is projected to generate around $35 million in year-one omnichannel sales and target roughly 20% EBITDA margins. The strategy is working, as these locations see 5-6 times the number of visits per location compared to the rest of the chain. The company plans to have 35 House of Sport locations by the end of 2025, with a long-term goal of reaching 75 to 100 locations by the end of fiscal 2027. For instance, DICK'S Sporting Goods, Inc. opened 13 new House of Sport locations and 6 new Field House locations during the third quarter of fiscal 2025.

Comprehensive, full-line assortment of sporting goods and apparel.

As the largest U.S. based full-line omni-channel sporting goods retailer, DICK'S Sporting Goods, Inc. provides the breadth of product that keeps customers in their ecosystem. The focus on key categories remains strong, with footwear sales alone reaching $1,851.4 million in the third quarter of fiscal 2025. This broad assortment, combined with the experiential formats, drives strong comparable sales growth; the DICK'S Business saw comps rise 5.7% in Q3 2025.

Seamless omnichannel experience for shopping and fulfillment.

The value proposition includes making the journey between digital and physical shopping effortless. This strategy is highly valued by the customer base, as over 65% of fiscal 2024 sales came from omni-channel customers, who spend more than twice as much as single-channel customers. To support this, the company relies on its store footprint to fulfill online orders, now fulfilling almost 90% of online purchases from its stores. The integration of digital tools into the physical space, supported by these fulfillment capabilities, is key to the customer experience.

Exclusive access to differentiated, high-margin private brands.

DICK'S Sporting Goods, Inc. offers exclusive products that competitors cannot easily match, which also helps margin performance. The company's vertical brands-like DSG and CALIA-are a major value driver. These brands accounted for 13% of consolidated net sales in fiscal 2024, generating $1.7 billion in revenue. Critically, these private labels deliver margins that are 700 to 900 basis points higher than national brands. CALIA is notable, ranking as the second-largest women's athletic apparel brand sold at DICK'S stores, behind only Nike.

Deep engagement with youth sports through GameChanger app.

The GameChanger app provides a direct, high-engagement touchpoint with youth sports families, creating a data-rich ecosystem. In the first quarter of 2025, the platform reported 6.5 million unique active users and about 2.2 million daily active users, a 28% year-over-year increase. The platform is expected to generate over $150 million in annual revenue for 2025. This engagement translates directly into higher customer value; members who use GameChanger and also have the ScoreCard loyalty account spend twice as much annually compared to typical loyalty members. By Q2 2025, the platform served over 9 million unique users across 2.3 million youth sports teams.

Value Proposition Element	Key Metric/Data Point (Late 2025 Context)	Source of Value
Immersive Retail (House of Sport)	35 planned locations by end of 2025	Experiential draw, higher sales volume
Immersive Retail (House of Sport)	5-6 times the visits per location vs. chain average	Foot traffic and engagement
Omnichannel Experience	5.7% comparable sales growth (DICK'S Business Q3 2025)	Seamless digital/physical integration
Omnichannel Experience	Over 65% of FY24 sales from omni-channel customers	Higher customer lifetime value
High-Margin Private Brands	Vertical brands delivered $1.7 billion in FY24 revenue	Higher margin contribution
High-Margin Private Brands	Margins 700 to 900 basis points higher than national brands	Profitability enhancement
Youth Sports Engagement (GameChanger)	Projected $150 million in 2025 revenue	New revenue stream and data asset
Youth Sports Engagement (GameChanger)	GameChanger/ScoreCard users spend twice as much annually	Deepening loyalty and spend

The sheer scale of the experiential formats, like the House of Sport locations, is designed to create a moat. These locations generate approximately $35 million in omnichannel sales in their first year of operation.

• House of Sport average size: 100,000+ sq. ft..
• Field House concept planned additions for 2025: approximately 18 new locations.
• DICK'S Sporting Goods, Inc. total store count across all banners (including Foot Locker) is around 3,200 in 20 countries as of late 2025.

DICK'S Sporting Goods, Inc. (DKS) - Canvas Business Model: Customer Relationships

You're looking at how DICK'S Sporting Goods, Inc. keeps its customers engaged and loyal as of late 2025. It's a mix of high-tech digital tools and high-touch in-store experiences, all built around their core customer base.

ScoreCard loyalty program for personalized offers and rewards

The ScoreCard program is central to capturing customer value. As of the first quarter of fiscal 2025, DICK'S Sporting Goods had an expansive dataset of over 25 million athletes participating in the ScoreCard Rewards loyalty program. This group is responsible for approximately 75% of the company's total sales. The top tier, ScoreCard Gold, has over 7 million active members, and these high-value customers alone account for over 45% of total sales. The perceived value of the program reflects this success; the DICK'S Sporting Goods Value score, a net metric measuring good value for money, reached 20% on New Year's day, 2025, more than doubling from 9% at the start of 2020. Furthermore, Satisfaction scores climbed from 18 in 2020 to 24 by January 2025, and the Recommend score increased 9 points to 25 in the same period.

Here's a quick look at the loyalty program's scale and impact:

Metric	Value (as of early/mid-2025)	Context
Total ScoreCard Members	25 million+	As of March 2025
Sales Attributed to ScoreCard Members	75%	As of March 2025
ScoreCard Gold Members	7 million+	As of March 2025
Sales Attributed to Gold Members	45%+	As of March 2025
Value Score (Net)	20%	January 12, 2025

Members who also use the GameChanger platform spend twice as much annually compared to typical loyalty program members.

Dedicated in-store expert service and fitting rooms

The physical footprint is evolving to support high-touch service, especially through premium store concepts. As of the third quarter of fiscal 2025, DICK'S Sporting Goods opened 13 new House of Sport locations and 6 new DICK'S Field House locations. For the full year 2025, the plan included opening approximately 16 additional House of Sport stores. By the end of 2027, the goal is to have between 75 to 100 House of Sport stores nationwide. Foot traffic growth in House of Sport zip codes has outgrown total foot traffic for DICK'S for 9 consecutive quarters, showing the success of these experiential formats. The company holds approximately 9% market share in the $140 billion U.S. sports retail market as of Q2 2025.

Digital engagement via GameChanger and mobile app

Digital engagement extends beyond e-commerce, heavily utilizing the GameChanger platform for community connection. In the quarter ending August 2, 2025, the Game Changer youth sports app reached 7.4 million unique active users. For the first quarter of fiscal 2025, the company recorded more than 6.5 million unique active users across all digital platforms, with an average of approximately 2.2 million daily active users, which was a 28% growth figure. GameChanger generated $100 million in revenue during fiscal 2024, with projections set at $150 million for 2025. The company is actively scaling its multi-billion dollar e-commerce business by fortifying its online presence.

Key digital user statistics:

• GameChanger Unique Active Users (Q3 2025): 7.4 million
• Q1 FY2025 Unique Active Users: Over 6.5 million
• Q1 FY2025 Average Daily Active Users: Approximately 2.2 million
• GameChanger Projected 2025 Revenue: $150 million

Community-level support through youth sports sponsorships

Community support is formalized through The DICK'S Sporting Goods Foundation's Sports Matter Program. In October 2025, the Foundation committed $1.6 million across a multi-year partnership program to nine youth sports organizations in major U.S. markets. Each of these nine partners is set to receive a tiered grant totaling $175,000 over three years, with an initial disbursement of $100,000 in 2025. Since its inception in 2014, the Sports Matter program has committed over $100 million, keeping over 3 million kids in the game across all 50 states. For context on 2024 giving, the Foundation granted $2.5 million to Every Kid Sports, $2 million to Good Sports (providing equipment to over 44,000 kids), and $2 million to LISC for infrastructure projects.

Youth Sports Foundation Commitments:

Program/Initiative	Amount/Scope	Year/Period
Total Sports Matter Commitment (Since 2014)	Over $100 million	Since 2014
New Nine-Market Partnership Total	$1.575 million (total over 3 years)	Through 2027
2025 Grant per New Partner	$100,000 (Year 1 of 3)	2025
Kids Supported (Sports Matter)	3 million+	Total since inception
2024 Grant to Good Sports (Equipment)	$2 million	2024

The company declared and paid quarterly dividends of $1.2125 per share in fiscal 2025.

DICK'S Sporting Goods, Inc. (DKS) - Canvas Business Model: Channels

You're mapping out the distribution and customer access points for DICK'S Sporting Goods, Inc. (DKS) as of late 2025. This is about how the product gets to the athlete, blending physical presence with digital reach.

The physical footprint remains substantial, but it's evolving with premium, experience-driven formats. The core network is the foundation, but the specialty and experiential stores are where the differentiation is happening.

The total number of DICK'S Sporting Goods stores across 47 states was reported at 889 locations as of the second quarter of fiscal 2025.

Channel Type	Specific Banner/Format	Latest Count/Metric (as of late 2025)
Core Brick-and-Mortar	DICK'S Sporting Goods Stores	889 total locations
Experiential Formats	DICK'S House of Sport	26 locations as of September 22, 2025
Experiential Formats	DICK'S Field House	Planned to open 18 additional locations in fiscal 2025
Specialty Retail	Golf Galaxy Performance Centers	24 locations as of February 1, 2025
Specialty Retail	Public Lands	Reportedly 3 stores remaining, with 3 closures planned for conversion to other formats in FY2025
Acquired Specialty Retail	Foot Locker Banners (Post-Sept 8, 2025)	Foot Locker Business contributed $930.9 million in net sales in Q3 2025

The digital channels are not just supplementary; they are a primary growth engine, especially when integrated with the physical stores. The omnichannel customer, who uses both, is key, accounting for over 65% of fiscal 2024 sales and spending more than twice as much as single-channel customers.

The e-commerce platform, DICKS.com, shows strong performance, with its multibillion dollar business growing faster than the company overall in Q2 2025.

• E-commerce Revenue (GMV) for dickssportinggoods.com in October 2025 was $92,260,991.
• The Average Order Value (AOV) for the e-commerce site in October 2025 was in the range of $100-125.
• The site's conversion rate in 2024 was between 2.5-3.0%.
• In October 2025, 63% of online sales occurred on desktop, with 37% on mobile web.
• Over 80% of online orders were fulfilled by stores in fiscal 2024, showing deep physical integration.

The GameChanger app represents a unique channel, tapping directly into the youth sports ecosystem. It functions as a live sports media platform integrated into the DICK'S Media Network.

Here's the quick math on GameChanger's scale as of mid-2025:

• Projected revenue for the platform in 2025 is $150 million.
• The platform reached 7.4 million unique users and 5.5 million monthly users in Q2 2025.
• This represents a 16% year-over-year boost in monthly active users as of Q2 2025.
• The platform served 2.3 million youth sports teams in 2024.

The company is defintely using these digital touchpoints to drive in-store traffic; for example, the mobile app has been instrumental in driving success for key category launches. Finance: draft 13-week cash view by Friday.

DICK'S Sporting Goods, Inc. (DKS) - Canvas Business Model: Customer Segments

You're looking at the customer base for DICK'S Sporting Goods, Inc. (DKS) right after they closed the major Foot Locker deal in September 2025. Honestly, the customer landscape is now much broader, spanning from dedicated youth sports families to global sneaker enthusiasts. Here's the breakdown of who they are targeting, based on the latest numbers from the Q3 2025 filing.

Youth athletes and their families (a key growth focus).

This group is central to the core DICK'S Business strategy, heavily supported by the GameChanger platform. The focus here is on creating an indispensable relationship beyond just selling gear. The GameChanger platform revenue was targeted to hit $150 million for fiscal 2025, up from over $100 million in FY24.

The digital engagement metrics show the depth of this segment:

• GameChanger app unique active users reached 7.4 million as of Q2 2025.
• The platform supports over 2.3 million youth sports teams.
• The ScoreCard loyalty program has 45 million active members.
• ScoreCard members account for approximately 80% of the company's sales in FY24.

Casual participants and fitness enthusiasts across all demographics.

This segment drives the consistent comparable sales growth seen in the core DICK'S Business. Management noted in Q2 2025 that consumers were spending across all income demographics with no evidence of trade-down behavior. The core DICK'S Business posted a healthy comparable sales increase of 5.7% in Q3 2025. For the full year 2025, the guidance for the DICK'S Business comparable sales growth was raised to a range of 3.5% to 4.0%.

Serious athletes and outdoor enthusiasts (Public Lands, Golf Galaxy).

These specialized concepts cater to more dedicated consumers, often in larger format stores. The company operates specialty concepts like Golf Galaxy and Public Lands alongside its core banner. As of Q3 2025, the company had 35 House of Sport locations open, with a long-term target of 75 to 100 by the end of FY27. Golf Galaxy includes 24 Golf Galaxy Performance Centers as of Q2 2025.

Footwear and apparel-focused consumers (post-Foot Locker acquisition).

The September 2025 acquisition of Foot Locker significantly expanded the reach into this consumer base globally. The combined entity now operates 2,525 stores worldwide. The Foot Locker Business contributed $930.9 million in net sales during the Q3 2025 quarter. While the core DICK'S Business saw strong apparel and footwear performance driving its 5.7% comp growth, the acquired Foot Locker segment faced headwinds, showing a pro forma comparable sales decline of 4.7% for the quarter.

Here's a look at the segment sales contribution for the third quarter ended November 1, 2025:

Customer Segment Focus	Reported Net Sales (Q3 2025)	Comparable Sales Growth (Q3 2025)
DICK'S Business (Core/Youth/Enthusiast)	$3,236.9 million	5.7%
Foot Locker Business (Footwear/Apparel Focus)	$930.9 million	-4.7% (Pro Forma)
Total Consolidated Net Sales	$4,167.8 million	N/A

The integration is expected to involve significant near-term charges, with management anticipating $500 million to $750 million in pre-tax charges related to inventory optimization and store closures at Foot Locker. Finance: draft 13-week cash view by Friday.

DICK'S Sporting Goods, Inc. (DKS) - Canvas Business Model: Cost Structure

The Cost Structure for DICK'S Sporting Goods, Inc. is dominated by the direct cost of inventory, followed by the extensive overhead required to run its physical and digital footprint, which has been significantly impacted by the recent acquisition of Foot Locker.

Merchandise cost of goods sold (largest expense)

The cost of merchandise sold represents the single largest outflow. For the 13 weeks ended August 2, 2025, the Cost of goods sold, including occupancy and distribution costs, represented 62.94% of net sales for the core DICK'S Business. This is contrasted by the lower margin profile of the acquired Foot Locker Business, which reported a gross profit margin of 23.02% in Q3 2025, compared to the core DICK'S Business margin of 36.62%.

Significant store operating expenses (rent, utilities, labor)

Operating the vast network of stores and support centers requires substantial fixed and variable costs. Total Operating Expenses for the twelve months ending October 31, 2025, reached $13.584B. Selling, general and administrative expenses (SG&A) are a major subset of this. For the second quarter of 2025, non-GAAP SG&A expenses were $864 million, reflecting planned investments in digital infrastructure and marketing.

High capital expenditure for store expansion/repositioning ($1 billion in 2025)

DICK'S Sporting Goods, Inc. is actively investing in its physical footprint, particularly with the experiential House of Sport and Field House formats. Capital expenditures planned for fiscal year 2025 are approximately $1.2 billion on a gross basis, with the net spending expected to be around $1 billion. This investment supports the planned opening of approximately 16 new House of Sport locations and 18 Field House locations in 2025.

Integration and merger costs from the Foot Locker acquisition

The September 2025 acquisition of Foot Locker has introduced significant, non-recurring costs. For the 13 weeks ended November 1, 2025, the company recorded $138.5 million in merger and integration costs, which compressed operating income. Furthermore, management disclosed anticipated pre-tax charges ranging from $500 million to $750 million to address inventory optimization and store closures within the acquired Foot Locker business.

Technology and digital infrastructure investment

Investment in technology is embedded in both CapEx and SG&A. The planned $1 billion net capital expenditure for 2025 is strategically allocated to support crucial technology investments alongside store expansion. This includes accelerating the e-commerce business and enhancing the mobile app experience, which management views as essential for capturing future market share.

Here's a breakdown of the key cost components based on the latest available figures:

Cost Category	Specific Metric / Amount	Period / Context
Merchandise Cost of Goods Sold (as % of Sales)	62.94%	13 Weeks Ended August 2, 2025 (DICK'S Business)
Total Operating Expenses	$13.584B	Twelve Months Ending October 31, 2025 (TTM)
Net Capital Expenditures (Planned)	Approximately $1 billion	Fiscal Year 2025
Gross Capital Expenditures (Planned)	$1.2 billion	Fiscal Year 2025
Merger & Integration Costs (Reported)	$138.5 million	13 Weeks Ended November 1, 2025
Foot Locker Rationalization Charges (Expected)	$500 million to $750 million (Pre-tax)	Future Actions Post-Acquisition
SG&A Expenses (Non-GAAP)	$864 million	Q2 2025

The cost profile is currently bifurcated between the ongoing, high-volume cost of inventory and the one-time, significant charges associated with integrating the Foot Locker banners. The planned capital spend of $1 billion net is a forward-looking commitment to maintaining competitive physical and digital infrastructure.

• Foot Locker Business Gross Margin: 23.02% (Q3 2025).
• DICK'S Business Gross Margin: 36.62% (Q3 2025).
• New House of Sport Store Net Capital Expenditure: Slightly over $20 million per location.
• New Field House Store Net Capital Expenditure: Approximately $4.5 million per location.
• DICK'S Business FY2025 Net Sales Guidance: $13.95 billion to $14.0 billion.

DICK'S Sporting Goods, Inc. (DKS) - Canvas Business Model: Revenue Streams

Core retail sales of sporting goods, apparel, and footwear form the primary revenue base for DICK'S Sporting Goods, Inc. The company's latest full-year 2025 net sales guidance is projected to be between $13.95 billion and $14 billion. The midpoint of the raised full-year 2025 revenue guidance is $13.98 billion.

A significant portion of revenue comes from high-margin private label brands, which include DSG, Calia, and VRST. In fiscal 2024, these vertical brands represented $1.7 billion, or approximately 13%, of consolidated net sales.

E-commerce sales are a key growth driver, with the highly profitable e-commerce business reported as growing faster than the company overall during the second quarter of 2025. The company's largest online store, dickssportinggoods.com, generated US$2,685 million in Gross Merchandise Volume (GMV) in 2024.

Subscription revenue from the GameChanger youth sports app is a growing, high-margin stream. GameChanger surpassed $100 million in revenue during fiscal 2024 and is projected to generate $150 million in revenue for 2025.

Here are the key financial figures related to the revenue streams as of late 2025:

Revenue Component	Latest Reported/Projected Figure	Fiscal Period/Context
Full-Year 2025 Net Sales Guidance (Midpoint)	$13.98 billion	Fiscal Year 2025
Full-Year 2025 Net Sales Guidance (Range)	$13.95 billion to $14 billion	Fiscal Year 2025
Vertical Brands Revenue	$1.7 billion	Fiscal 2024
Vertical Brands Revenue Share	Approximately 13%	Fiscal 2024
GameChanger Revenue Projection	$150 million	Fiscal Year 2025
GameChanger Revenue (Prior Year)	Over $100 million	Fiscal Year 2024
E-commerce GMV (Online Store)	US$2,685 million	2024

The company also reported Q3 2025 Net Sales of $4,167.8 million, which included $3,236.9 million from the DICK'S Business and $930.9 million from the newly acquired Foot Locker Business.

• DICK'S Business comparable sales growth expectation raised for FY 2025 to a range of 3.5% to 4.0%.
• DICK'S Business comparable sales growth in Q3 2025 was 5.7%.
• The ScoreCard loyalty program has 45 million active members, accounting for 80% of the company's sales.