DICK'S Sporting Goods, Inc. (DKS): Business Model Canvas

Tauchen Sie ein in die strategische Blaupause von DICK'S Sporting Goods, einem führenden Einzelhandelsunternehmen, das die Sportartikellandschaft verändert hat. Mit 700+ Mit seinen landesweiten Filialen und einer robusten digitalen Plattform hat dieser Einzelhandelsriese sorgfältig ein Geschäftsmodell entwickelt, das umfassende Produktangebote, strategische Partnerschaften und innovative Kundenbindungsstrategien nahtlos miteinander verbindet. Von Profisportlern bis hin zu Wochenendsportlern hat sich DICK'S als mehr als nur ein Geschäft positioniert – es ist ein umfassendes Sport- und Fitness-Ökosystem, das über mehrere Kanäle hinweg außergewöhnliches Preis-Leistungs-Verhältnis, personalisierte Erlebnisse und hochmoderne Waren bietet.

DICK'S Sporting Goods, Inc. (DKS) – Geschäftsmodell: Wichtige Partnerschaften

Nike, Under Armour, Adidas als wichtigste Sportartikellieferanten

DICK'S Sporting Goods unterhält wichtige Partnerschaften mit großen Sportartikelmarken:

Lieferant	Jährliches Liefervolumen	Dauer der Partnerschaft
Nike	Waren im Wert von 1,2 Milliarden US-Dollar	Langfristige strategische Partnerschaft
Unter Armour	Waren im Wert von 650 Millionen US-Dollar	Laufende Zusammenarbeit
Adidas	Waren im Wert von 500 Millionen US-Dollar	Etablierte Partnerschaft

Feld & Stream-Markenlizenzierung und Zusammenarbeit

DICK'S besitzt das Feld & Stream-Marke, die Folgendes generiert:

• 175 Millionen US-Dollar Jahresumsatz
• Exklusive Lizenzierung von Outdoor-Ausrüstung und -Bekleidung
• Direkte Kontrolle über die Markenentwicklung

Strategische Partnerschaften mit Sportartikelherstellern

Zu den wichtigsten Partnerschaften mit Geräteherstellern gehören:

Hersteller	Produktkategorien	Jährlicher Partnerschaftswert
Wilson	Tennis- und Baseballausrüstung	125 Millionen Dollar
Callaway	Golfausrüstung	200 Millionen Dollar
Rawlings	Baseball-/Softball-Ausrüstung	85 Millionen Dollar

Engagement lokaler Sportmannschaften und Sportorganisationen in der Gemeinschaft

Kennzahlen zur Community-Partnerschaft:

• 175 Sponsoring lokaler Sportmannschaften
• Jährliche Investitionen in den Gemeindesport in Höhe von 3,5 Millionen US-Dollar
• 42 Kooperationen mit Jugendsportprogrammen

DICK'S Sporting Goods, Inc. (DKS) – Geschäftsmodell: Hauptaktivitäten

Einzelhandelsverkauf von Sportartikeln über physische und digitale Plattformen

Im dritten Quartal 2023 betrieb DICK'S Sporting Goods 858 Einzelhandelsgeschäfte in den Vereinigten Staaten. Der digitale Umsatz machte 22 % des Gesamtnettoumsatzes aus und belief sich in den ersten neun Monaten des Jahres 2023 auf insgesamt 1,47 Milliarden US-Dollar.

Vertriebskanal	Anzahl der Standorte/Plattformen	Vertriebsleistung
Physische Geschäfte	858	5,3 Milliarden US-Dollar im dritten Quartal 2023
Online-Plattform	1 E-Commerce-Website	1,47 Milliarden US-Dollar in den ersten neun Monaten des Jahres 2023

Produktdesign und Private-Label-Entwicklung

DICK'S verwaltet mehrere Handelsmarken, darunter:

• DSG (Sportbekleidung)
• CALIA von Carrie Underwood
• Feld & Streamen

Bestandsverwaltung und Supply-Chain-Optimierung

Im Jahr 2023 verfügte DICK'S über einen Gesamtbestand von 3,44 Milliarden US-Dollar, wobei der Schwerpunkt auf effizientem Lagerumschlag und Lieferkettenmanagement lag.

Bestandsmetrik	Wert
Gesamtbestand	3,44 Milliarden US-Dollar
Lagerumschlagsquote	2,5x

Verbesserung von Marketing und Kundenerlebnis

Die Marketingausgaben für 2023 beliefen sich auf etwa 240 Millionen US-Dollar und konzentrierten sich auf Omnichannel-Kundenbindungsstrategien.

Sportausrüstung und Bekleidungs-Merchandising

DICK'S kategorisiert Waren in mehrere Sportkategorien:

• Golf
• Baseball
• Erholung im Freien
• Mannschaftssport
• Fitness

Warenkategorie	Prozentsatz des Umsatzes
Hardliner	38%
Bekleidung	35%
Schuhe	27%

DICK'S Sporting Goods, Inc. (DKS) – Geschäftsmodell: Schlüsselressourcen

Einzelhandelsfilialennetzwerk

DICK'S Sporting Goods betreibt zum 3. Februar 2024 853 Geschäfte in den Vereinigten Staaten. Die Aufschlüsselung der Filialen umfasst:

Geschäftstyp	Anzahl der Standorte
DICK'S Sportartikel	702
Golf-Galaxie	90
Feld & Streamen	61

Digitale Plattform

Die E-Commerce-Plattform generiert einen jährlichen Online-Umsatz von 3,1 Milliarden US-Dollar, was 24 % des Gesamtumsatzes des Unternehmens im Geschäftsjahr 2023 entspricht.

Eigenmarken

DICK'S besitzt mehrere Eigenmarken:

• Feld & Streamen
• KALIA
• DSG
• Maxfli

Kundendaten- und Treueprogramm

Das Treueprogramm ScoreCard von DICK'S hat im Geschäftsjahr 2023 27 Millionen aktive Mitglieder.

Personalwesen

Gesamtzahl der Mitarbeiter: 73.700, Stand 3. Februar 2024.

Finanzielle Ressourcen

Finanzkennzahl	Wert 2023
Gesamtumsatz	12,8 Milliarden US-Dollar
Bargeld und Äquivalente	1,2 Milliarden US-Dollar
Gesamtvermögen	6,5 Milliarden US-Dollar

DICK'S Sporting Goods, Inc. (DKS) – Geschäftsmodell: Wertversprechen

Umfassende Auswahl an Sportartikeln und Sportausrüstung

Im vierten Quartal 2023 bietet DICK'S Sporting Goods etwa 100.000 einzigartige Produkt-SKUs in mehreren Sportkategorien an. Das Unternehmen unterhält Produktbestände in den folgenden wichtigen Sportsegmenten:

Kategorie „Sport“.	Prozentsatz des Gesamtbestands
Mannschaftssport	28%
Erholung im Freien	22%
Fitnessgeräte	18%
Golf	12%
Jagen/Angeln	10%
Andere Spezialsportarten	10%

Wettbewerbsfähige Preise und häufige Werbeangebote

Im Geschäftsjahr 2023 führte DICK'S Sporting Goods über 250 Werbekampagnen mit einer durchschnittlichen Rabattspanne von 20–40 % über alle Produktlinien hinweg durch. Das Unternehmen erzielte einen Nettoumsatz von 12,7 Milliarden US-Dollar bei einer Bruttomarge von 39,4 %.

Kompetente Produktkenntnisse und Kundenservice

DICK'S beschäftigt etwa 50.000 Einzelhandelsmitarbeiter mit einer speziellen Ausbildung im Bereich Sportausrüstung. Das Unternehmen unterhält eine Net Promoter Score von 68, was auf eine hohe Kundenzufriedenheit hinweist.

Hochwertige Waren für verschiedene Sport- und Fitnesskategorien

• Führen Sie Produkte von über 500 Premium-Sportmarken
• Bieten Sie exklusive Handelsmarken mit einem Jahresumsatz von 2,3 Milliarden US-Dollar an
• Halten Sie strenge Qualitätskontrollstandards über alle Produktlinien hinweg ein

Personalisierte Einkaufserlebnisse

Digitale und physische Einzelhandelskanäle erwirtschafteten im Geschäftsjahr 2023 einen Nettoumsatz von 12,7 Milliarden US-Dollar, wobei E-Commerce 24 % des Gesamtumsatzes ausmachte. Die Omnichannel-Strategie des Unternehmens umfasst:

Kanal	Verkaufsbeitrag
Physische Geschäfte	76%
E-Commerce-Plattform	24%

DICK'S Sporting Goods, Inc. (DKS) – Geschäftsmodell: Kundenbeziehungen

Treueprogramm mit personalisierten Prämien

Das Treueprogramm ScoreCard von DICK'S bietet:

• 5 % Prämie auf alle Einkäufe
• Kumulierter Punktewert: Bis zu 20 $ Prämie pro ausgegebenen 200 $
• Über 25 Millionen aktive Mitglieder des Treueprogramms im Jahr 2023

Programmmetrik	Wert
Jährliche Ausgaben für Treuemitglieder	425 $ pro Mitglied
Bindungsrate der Treuemitglieder	68%

Interaktiver Online- und In-Store-Kundensupport

Zu den digitalen Supportkanälen gehören:

• Online-Chat-Support rund um die Uhr
• Kundendienst-Telefonnummern: 1-866-819-0052
• Durchschnittliche Antwortzeit: 2,5 Minuten

Community-Engagement durch Sportveranstaltungen und Sponsoring

Jährliche Kennzahlen zum Community-Engagement:

Kategorie „Engagement“.	Nummer
Lokale Sport-Sponsorings	157 Jugendsportprogramme
Teilnahme an Community-Events	3,2 Millionen US-Dollar investiert

Personalisiertes Marketing und zielgerichtete Kommunikation

Statistiken zur Marketing-Personalisierung:

• E-Mail-Marketingliste: 40 Millionen Abonnenten
• Conversion-Rate personalisierter Empfehlungen: 12,5 %
• Jährliche Ausgaben für digitales Marketing: 47,3 Millionen US-Dollar

Nahtloses Omnichannel-Einkaufserlebnis

Kanal	Prozentsatz des Umsatzes
Verkauf im Laden	62%
Online-Verkauf	38%
Mobile App-Transaktionen	22 % des Online-Umsatzes

DICK'S Sporting Goods, Inc. (DKS) – Geschäftsmodell: Kanäle

Physische Einzelhandelsgeschäfte

Im vierten Quartal 2023 betreibt DICK'S Sporting Goods 853 Geschäfte in den Vereinigten Staaten. Das Unternehmen unterhält mehrere Ladenformate:

Geschäftstyp	Anzahl der Standorte
DICK'S Sportartikel	728
Golf-Galaxie	94
Feld & Streamen	31

E-Commerce-Website

Die digitale Plattform von DICK'S generierte im Geschäftsjahr 2023 Online-Umsätze in Höhe von 3,1 Milliarden US-Dollar, was 22 % des Gesamtumsatzes des Unternehmens entspricht.

• Website-Traffic: Ungefähr 35 Millionen einzelne monatliche Besucher
• Mobiler Web-Traffic: 65 % des gesamten digitalen Traffics

Mobile Shopping-Anwendung

Funktionen der mobilen App von DICK:

• Über 15 Millionen aktive Benutzer
• Anzahl der App-Downloads: 6,2 Millionen, Stand Dezember 2023
• Durchschnittliche monatliche App-Transaktionen: 750.000

Social-Media-Plattformen

Plattform	Anzahl der Follower
Instagram	2,1 Millionen
Facebook	1,8 Millionen
Twitter/X	425,000

Direktmarketing und E-Mail-Kampagnen

DICK'S E-Mail-Marketing-Statistiken für 2023:

• Gesamte E-Mail-Abonnentenbasis: 38 Millionen
• Durchschnittliche E-Mail-Öffnungsrate: 22,5 %
• Durchschnittliche E-Mail-Conversion-Rate: 3,4 %
• Jahresumsatz aus E-Mail-Marketing: 480 Millionen US-Dollar

DICK'S Sporting Goods, Inc. (DKS) – Geschäftsmodell: Kundensegmente

Amateur- und Profisportler

Im Jahr 2023 betreut DICK'S Sporting Goods rund 25,7 Millionen aktive Sportler in verschiedenen Sportdisziplinen. Der Umsatz des Unternehmens mit Sportausrüstung und -bekleidung erreichte im Geschäftsjahr 2023 4,2 Milliarden US-Dollar.

Kundensegment	Marktgröße	Durchschnittliche jährliche Ausgaben
Amateursportler	18,5 Millionen	325 $ pro Person
Profisportler	7,2 Millionen	1.250 $ pro Person

Fitnessbegeisterte

DICK'S richtet sich mit speziellen Fitnessgeräten und -bekleidung an 55,3 Millionen Fitnessbegeisterte und erwirtschaftet im Jahr 2023 einen Fitnessumsatz von 2,8 Milliarden US-Dollar.

• Fitnessstudio-Mitglieder: 41,2 Millionen
• Heimfitness-Praktiker: 14,1 Millionen

Teilnehmer der Outdoor-Freizeit

Das Outdoor-Freizeitsegment repräsentiert 47,6 Millionen Kunden und trägt im Jahr 2023 3,5 Milliarden US-Dollar zum Jahresumsatz von DICK's bei.

Outdoor-Aktivität	Anzahl der Teilnehmer	Durchschnittliche Ausgaben
Wandern	16,3 Millionen	$275
Camping	12,7 Millionen	$425
Angeln	11,2 Millionen	$350
Andere Outdoor-Aktivitäten	7,4 Millionen	$250

Mitglieder und Trainer von Sportmannschaften

DICK'S betreut 8,6 Millionen Sportmannschaftsmitglieder und Trainer und erwirtschaftet im Jahr 2023 teambezogene Umsätze in Höhe von 1,9 Milliarden US-Dollar.

• Schulsportmannschaften: 5,3 Millionen Mitglieder
• Amateurliga-Mannschaften: 2,4 Millionen Mitglieder
• Professionelles Trainerpersonal: 900.000

Familien- und Jugendsportler

Das Familien- und Jugendsportsegment umfasst 22,4 Millionen Kunden, mit einem Jahresumsatz von 2,6 Milliarden US-Dollar für DICK'S im Jahr 2023.

Altersgruppe	Anzahl der Teilnehmer	Durchschnittliche Familienausgaben
Jugend (5-12 Jahre)	8,7 Millionen	$450
Teenager (13-18 Jahre)	7,2 Millionen	$375
Teilnehmer des Familiensports	6,5 Millionen	$525

DICK'S Sporting Goods, Inc. (DKS) – Geschäftsmodell: Kostenstruktur

Bestandsbeschaffung und -verwaltung

Im Geschäftsjahr 2022 meldete DICK'S Sporting Goods einen Gesamtbestand von 2,18 Milliarden US-Dollar. Die Herstellungskosten (COGS) des Unternehmens beliefen sich im gleichen Zeitraum auf 6,57 Milliarden US-Dollar.

Kostenkategorie	Betrag (2022)
Gesamtbestand	2,18 Milliarden US-Dollar
Kosten der verkauften Waren	6,57 Milliarden US-Dollar
Kosten für die Beschaffung von Lagerbeständen	412 Millionen Dollar

Ladenbetrieb und -wartung

DICK'S betreibt ab 2022 860 Filialen mit Gesamtbetriebskosten von 1,65 Milliarden US-Dollar.

• Miete und Betriebskosten: 532 Millionen US-Dollar
• Versorgungs- und Wartungskosten: 187 Millionen US-Dollar
• Ladenausstattung und -ausstattung: 94 Millionen US-Dollar

Löhne und Schulung der Mitarbeiter

Die gesamten Arbeitskosten für DICK'S Sporting Goods beliefen sich im Geschäftsjahr 2022 auf 1,28 Milliarden US-Dollar.

Kategorie „Arbeitskosten“.	Betrag (2022)
Gesamtlohn der Mitarbeiter	1,08 Milliarden US-Dollar
Schulung und Entwicklung	42 Millionen Dollar
Leistungen an Arbeitnehmer	158 Millionen Dollar

Marketing- und Werbekosten

Die Marketingausgaben für DICK'S beliefen sich im Geschäftsjahr 2022 auf insgesamt 264 Millionen US-Dollar.

• Digitales Marketing: 87 Millionen US-Dollar
• Traditionelle Werbung: 112 Millionen US-Dollar
• Werbekampagnen: 65 Millionen US-Dollar

Investitionen in Technologie und digitale Plattformen

Die Technologieinvestitionen für DICK'S beliefen sich im Jahr 2022 auf 178 Millionen US-Dollar.

Kategorie „Technologieinvestitionen“.	Betrag (2022)
E-Commerce-Plattform	62 Millionen Dollar
IT-Infrastruktur	76 Millionen Dollar
Digitale Innovation	40 Millionen Dollar

DICK'S Sporting Goods, Inc. (DKS) – Geschäftsmodell: Einnahmequellen

Verkauf von Sportartikeln und Sportbekleidung

Für das Geschäftsjahr 2023 meldete DICK'S Sporting Goods einen Nettoumsatz von 12,64 Milliarden US-Dollar. Das Unternehmen generiert Umsätze in mehreren Produktkategorien:

Produktkategorie	Prozentsatz des Umsatzes
Hardliner	40.7%
Bekleidung	34.3%
Schuhe	25.0%

Umsätze mit Private-Label-Produkten

DICK'S besitzt mehrere Eigenmarken, die erheblich zum Umsatz beitragen:

• DSG (eigene Sportbekleidungsmarke)
• CALIA von Carrie Underwood
• Sportbekleidung von True Moves

Online- und In-Store-Warentransaktionen

Digitaler Vertrieb repräsentiert 21 % des gesamten Nettoumsatzes im Geschäftsjahr 2023 in Höhe von etwa 2,65 Milliarden US-Dollar.

Ausrüstungsverleih und Dienstleistungen

DICK'S bietet zusätzliche Einnahmequellen durch:

• Golfschläger-Fitting-Dienstleistungen
• Montage und Reparatur von Fahrrädern
• Verleih von Mannschaftssportausrüstung

Saisonale Veranstaltungen und Ausverkaufsveranstaltungen

Das Unternehmen führt mehrere saisonale Verkaufsveranstaltungen durch, die zu folgenden Zeitpunkten erhebliche Einnahmen generieren:

Saisonzeitraum	Geschätzte Auswirkungen auf den Umsatz
Zurück zur Schule	15-20 % des Quartalsumsatzes
Ferienzeit	25-30 % des Jahresumsatzes
Ausverkauf zum Saisonende	10-15 % des Quartalsumsatzes

DICK'S Sporting Goods, Inc. (DKS) - Canvas Business Model: Value Propositions

You're looking at the core reasons why DICK'S Sporting Goods, Inc. is capturing market share, even as the retail landscape shifts. It's not just about stocking shelves; it's about creating destinations and ecosystems. Here's the quick math on the value they deliver to the athlete.

Immersive, experiential retail via House of Sport concept.

DICK'S Sporting Goods, Inc. is betting big on experiential retail with its House of Sport format, which is designed to be a destination that competitors would struggle to replicate. These locations are massive, averaging over 100,000 sq. ft., more than double the size of a traditional store at roughly 50,000 sq. ft.. The experience is the value, featuring amenities like two-story climbing walls, batting cages for testing gear, and golf simulators. The economics are compelling; a typical House of Sport location is projected to generate around $35 million in year-one omnichannel sales and target roughly 20% EBITDA margins. The strategy is working, as these locations see 5-6 times the number of visits per location compared to the rest of the chain. The company plans to have 35 House of Sport locations by the end of 2025, with a long-term goal of reaching 75 to 100 locations by the end of fiscal 2027. For instance, DICK'S Sporting Goods, Inc. opened 13 new House of Sport locations and 6 new Field House locations during the third quarter of fiscal 2025.

Comprehensive, full-line assortment of sporting goods and apparel.

As the largest U.S. based full-line omni-channel sporting goods retailer, DICK'S Sporting Goods, Inc. provides the breadth of product that keeps customers in their ecosystem. The focus on key categories remains strong, with footwear sales alone reaching $1,851.4 million in the third quarter of fiscal 2025. This broad assortment, combined with the experiential formats, drives strong comparable sales growth; the DICK'S Business saw comps rise 5.7% in Q3 2025.

Seamless omnichannel experience for shopping and fulfillment.

The value proposition includes making the journey between digital and physical shopping effortless. This strategy is highly valued by the customer base, as over 65% of fiscal 2024 sales came from omni-channel customers, who spend more than twice as much as single-channel customers. To support this, the company relies on its store footprint to fulfill online orders, now fulfilling almost 90% of online purchases from its stores. The integration of digital tools into the physical space, supported by these fulfillment capabilities, is key to the customer experience.

Exclusive access to differentiated, high-margin private brands.

DICK'S Sporting Goods, Inc. offers exclusive products that competitors cannot easily match, which also helps margin performance. The company's vertical brands-like DSG and CALIA-are a major value driver. These brands accounted for 13% of consolidated net sales in fiscal 2024, generating $1.7 billion in revenue. Critically, these private labels deliver margins that are 700 to 900 basis points higher than national brands. CALIA is notable, ranking as the second-largest women's athletic apparel brand sold at DICK'S stores, behind only Nike.

Deep engagement with youth sports through GameChanger app.

The GameChanger app provides a direct, high-engagement touchpoint with youth sports families, creating a data-rich ecosystem. In the first quarter of 2025, the platform reported 6.5 million unique active users and about 2.2 million daily active users, a 28% year-over-year increase. The platform is expected to generate over $150 million in annual revenue for 2025. This engagement translates directly into higher customer value; members who use GameChanger and also have the ScoreCard loyalty account spend twice as much annually compared to typical loyalty members. By Q2 2025, the platform served over 9 million unique users across 2.3 million youth sports teams.

Value Proposition Element	Key Metric/Data Point (Late 2025 Context)	Source of Value
Immersive Retail (House of Sport)	35 planned locations by end of 2025	Experiential draw, higher sales volume
Immersive Retail (House of Sport)	5-6 times the visits per location vs. chain average	Foot traffic and engagement
Omnichannel Experience	5.7% comparable sales growth (DICK'S Business Q3 2025)	Seamless digital/physical integration
Omnichannel Experience	Over 65% of FY24 sales from omni-channel customers	Higher customer lifetime value
High-Margin Private Brands	Vertical brands delivered $1.7 billion in FY24 revenue	Higher margin contribution
High-Margin Private Brands	Margins 700 to 900 basis points higher than national brands	Profitability enhancement
Youth Sports Engagement (GameChanger)	Projected $150 million in 2025 revenue	New revenue stream and data asset
Youth Sports Engagement (GameChanger)	GameChanger/ScoreCard users spend twice as much annually	Deepening loyalty and spend

The sheer scale of the experiential formats, like the House of Sport locations, is designed to create a moat. These locations generate approximately $35 million in omnichannel sales in their first year of operation.

• House of Sport average size: 100,000+ sq. ft..
• Field House concept planned additions for 2025: approximately 18 new locations.
• DICK'S Sporting Goods, Inc. total store count across all banners (including Foot Locker) is around 3,200 in 20 countries as of late 2025.

DICK'S Sporting Goods, Inc. (DKS) - Canvas Business Model: Customer Relationships

You're looking at how DICK'S Sporting Goods, Inc. keeps its customers engaged and loyal as of late 2025. It's a mix of high-tech digital tools and high-touch in-store experiences, all built around their core customer base.

ScoreCard loyalty program for personalized offers and rewards

The ScoreCard program is central to capturing customer value. As of the first quarter of fiscal 2025, DICK'S Sporting Goods had an expansive dataset of over 25 million athletes participating in the ScoreCard Rewards loyalty program. This group is responsible for approximately 75% of the company's total sales. The top tier, ScoreCard Gold, has over 7 million active members, and these high-value customers alone account for over 45% of total sales. The perceived value of the program reflects this success; the DICK'S Sporting Goods Value score, a net metric measuring good value for money, reached 20% on New Year's day, 2025, more than doubling from 9% at the start of 2020. Furthermore, Satisfaction scores climbed from 18 in 2020 to 24 by January 2025, and the Recommend score increased 9 points to 25 in the same period.

Here's a quick look at the loyalty program's scale and impact:

Metric	Value (as of early/mid-2025)	Context
Total ScoreCard Members	25 million+	As of March 2025
Sales Attributed to ScoreCard Members	75%	As of March 2025
ScoreCard Gold Members	7 million+	As of March 2025
Sales Attributed to Gold Members	45%+	As of March 2025
Value Score (Net)	20%	January 12, 2025

Members who also use the GameChanger platform spend twice as much annually compared to typical loyalty program members.

Dedicated in-store expert service and fitting rooms

The physical footprint is evolving to support high-touch service, especially through premium store concepts. As of the third quarter of fiscal 2025, DICK'S Sporting Goods opened 13 new House of Sport locations and 6 new DICK'S Field House locations. For the full year 2025, the plan included opening approximately 16 additional House of Sport stores. By the end of 2027, the goal is to have between 75 to 100 House of Sport stores nationwide. Foot traffic growth in House of Sport zip codes has outgrown total foot traffic for DICK'S for 9 consecutive quarters, showing the success of these experiential formats. The company holds approximately 9% market share in the $140 billion U.S. sports retail market as of Q2 2025.

Digital engagement via GameChanger and mobile app

Digital engagement extends beyond e-commerce, heavily utilizing the GameChanger platform for community connection. In the quarter ending August 2, 2025, the Game Changer youth sports app reached 7.4 million unique active users. For the first quarter of fiscal 2025, the company recorded more than 6.5 million unique active users across all digital platforms, with an average of approximately 2.2 million daily active users, which was a 28% growth figure. GameChanger generated $100 million in revenue during fiscal 2024, with projections set at $150 million for 2025. The company is actively scaling its multi-billion dollar e-commerce business by fortifying its online presence.

Key digital user statistics:

• GameChanger Unique Active Users (Q3 2025): 7.4 million
• Q1 FY2025 Unique Active Users: Over 6.5 million
• Q1 FY2025 Average Daily Active Users: Approximately 2.2 million
• GameChanger Projected 2025 Revenue: $150 million

Community-level support through youth sports sponsorships

Community support is formalized through The DICK'S Sporting Goods Foundation's Sports Matter Program. In October 2025, the Foundation committed $1.6 million across a multi-year partnership program to nine youth sports organizations in major U.S. markets. Each of these nine partners is set to receive a tiered grant totaling $175,000 over three years, with an initial disbursement of $100,000 in 2025. Since its inception in 2014, the Sports Matter program has committed over $100 million, keeping over 3 million kids in the game across all 50 states. For context on 2024 giving, the Foundation granted $2.5 million to Every Kid Sports, $2 million to Good Sports (providing equipment to over 44,000 kids), and $2 million to LISC for infrastructure projects.

Youth Sports Foundation Commitments:

Program/Initiative	Amount/Scope	Year/Period
Total Sports Matter Commitment (Since 2014)	Over $100 million	Since 2014
New Nine-Market Partnership Total	$1.575 million (total over 3 years)	Through 2027
2025 Grant per New Partner	$100,000 (Year 1 of 3)	2025
Kids Supported (Sports Matter)	3 million+	Total since inception
2024 Grant to Good Sports (Equipment)	$2 million	2024

The company declared and paid quarterly dividends of $1.2125 per share in fiscal 2025.

DICK'S Sporting Goods, Inc. (DKS) - Canvas Business Model: Channels

You're mapping out the distribution and customer access points for DICK'S Sporting Goods, Inc. (DKS) as of late 2025. This is about how the product gets to the athlete, blending physical presence with digital reach.

The physical footprint remains substantial, but it's evolving with premium, experience-driven formats. The core network is the foundation, but the specialty and experiential stores are where the differentiation is happening.

The total number of DICK'S Sporting Goods stores across 47 states was reported at 889 locations as of the second quarter of fiscal 2025.

Channel Type	Specific Banner/Format	Latest Count/Metric (as of late 2025)
Core Brick-and-Mortar	DICK'S Sporting Goods Stores	889 total locations
Experiential Formats	DICK'S House of Sport	26 locations as of September 22, 2025
Experiential Formats	DICK'S Field House	Planned to open 18 additional locations in fiscal 2025
Specialty Retail	Golf Galaxy Performance Centers	24 locations as of February 1, 2025
Specialty Retail	Public Lands	Reportedly 3 stores remaining, with 3 closures planned for conversion to other formats in FY2025
Acquired Specialty Retail	Foot Locker Banners (Post-Sept 8, 2025)	Foot Locker Business contributed $930.9 million in net sales in Q3 2025

The digital channels are not just supplementary; they are a primary growth engine, especially when integrated with the physical stores. The omnichannel customer, who uses both, is key, accounting for over 65% of fiscal 2024 sales and spending more than twice as much as single-channel customers.

The e-commerce platform, DICKS.com, shows strong performance, with its multibillion dollar business growing faster than the company overall in Q2 2025.

• E-commerce Revenue (GMV) for dickssportinggoods.com in October 2025 was $92,260,991.
• The Average Order Value (AOV) for the e-commerce site in October 2025 was in the range of $100-125.
• The site's conversion rate in 2024 was between 2.5-3.0%.
• In October 2025, 63% of online sales occurred on desktop, with 37% on mobile web.
• Over 80% of online orders were fulfilled by stores in fiscal 2024, showing deep physical integration.

The GameChanger app represents a unique channel, tapping directly into the youth sports ecosystem. It functions as a live sports media platform integrated into the DICK'S Media Network.

Here's the quick math on GameChanger's scale as of mid-2025:

• Projected revenue for the platform in 2025 is $150 million.
• The platform reached 7.4 million unique users and 5.5 million monthly users in Q2 2025.
• This represents a 16% year-over-year boost in monthly active users as of Q2 2025.
• The platform served 2.3 million youth sports teams in 2024.

The company is defintely using these digital touchpoints to drive in-store traffic; for example, the mobile app has been instrumental in driving success for key category launches. Finance: draft 13-week cash view by Friday.

DICK'S Sporting Goods, Inc. (DKS) - Canvas Business Model: Customer Segments

You're looking at the customer base for DICK'S Sporting Goods, Inc. (DKS) right after they closed the major Foot Locker deal in September 2025. Honestly, the customer landscape is now much broader, spanning from dedicated youth sports families to global sneaker enthusiasts. Here's the breakdown of who they are targeting, based on the latest numbers from the Q3 2025 filing.

Youth athletes and their families (a key growth focus).

This group is central to the core DICK'S Business strategy, heavily supported by the GameChanger platform. The focus here is on creating an indispensable relationship beyond just selling gear. The GameChanger platform revenue was targeted to hit $150 million for fiscal 2025, up from over $100 million in FY24.

The digital engagement metrics show the depth of this segment:

• GameChanger app unique active users reached 7.4 million as of Q2 2025.
• The platform supports over 2.3 million youth sports teams.
• The ScoreCard loyalty program has 45 million active members.
• ScoreCard members account for approximately 80% of the company's sales in FY24.

Casual participants and fitness enthusiasts across all demographics.

This segment drives the consistent comparable sales growth seen in the core DICK'S Business. Management noted in Q2 2025 that consumers were spending across all income demographics with no evidence of trade-down behavior. The core DICK'S Business posted a healthy comparable sales increase of 5.7% in Q3 2025. For the full year 2025, the guidance for the DICK'S Business comparable sales growth was raised to a range of 3.5% to 4.0%.

Serious athletes and outdoor enthusiasts (Public Lands, Golf Galaxy).

These specialized concepts cater to more dedicated consumers, often in larger format stores. The company operates specialty concepts like Golf Galaxy and Public Lands alongside its core banner. As of Q3 2025, the company had 35 House of Sport locations open, with a long-term target of 75 to 100 by the end of FY27. Golf Galaxy includes 24 Golf Galaxy Performance Centers as of Q2 2025.

Footwear and apparel-focused consumers (post-Foot Locker acquisition).

The September 2025 acquisition of Foot Locker significantly expanded the reach into this consumer base globally. The combined entity now operates 2,525 stores worldwide. The Foot Locker Business contributed $930.9 million in net sales during the Q3 2025 quarter. While the core DICK'S Business saw strong apparel and footwear performance driving its 5.7% comp growth, the acquired Foot Locker segment faced headwinds, showing a pro forma comparable sales decline of 4.7% for the quarter.

Here's a look at the segment sales contribution for the third quarter ended November 1, 2025:

Customer Segment Focus	Reported Net Sales (Q3 2025)	Comparable Sales Growth (Q3 2025)
DICK'S Business (Core/Youth/Enthusiast)	$3,236.9 million	5.7%
Foot Locker Business (Footwear/Apparel Focus)	$930.9 million	-4.7% (Pro Forma)
Total Consolidated Net Sales	$4,167.8 million	N/A

The integration is expected to involve significant near-term charges, with management anticipating $500 million to $750 million in pre-tax charges related to inventory optimization and store closures at Foot Locker. Finance: draft 13-week cash view by Friday.

DICK'S Sporting Goods, Inc. (DKS) - Canvas Business Model: Cost Structure

The Cost Structure for DICK'S Sporting Goods, Inc. is dominated by the direct cost of inventory, followed by the extensive overhead required to run its physical and digital footprint, which has been significantly impacted by the recent acquisition of Foot Locker.

Merchandise cost of goods sold (largest expense)

The cost of merchandise sold represents the single largest outflow. For the 13 weeks ended August 2, 2025, the Cost of goods sold, including occupancy and distribution costs, represented 62.94% of net sales for the core DICK'S Business. This is contrasted by the lower margin profile of the acquired Foot Locker Business, which reported a gross profit margin of 23.02% in Q3 2025, compared to the core DICK'S Business margin of 36.62%.

Significant store operating expenses (rent, utilities, labor)

Operating the vast network of stores and support centers requires substantial fixed and variable costs. Total Operating Expenses for the twelve months ending October 31, 2025, reached $13.584B. Selling, general and administrative expenses (SG&A) are a major subset of this. For the second quarter of 2025, non-GAAP SG&A expenses were $864 million, reflecting planned investments in digital infrastructure and marketing.

High capital expenditure for store expansion/repositioning ($1 billion in 2025)

DICK'S Sporting Goods, Inc. is actively investing in its physical footprint, particularly with the experiential House of Sport and Field House formats. Capital expenditures planned for fiscal year 2025 are approximately $1.2 billion on a gross basis, with the net spending expected to be around $1 billion. This investment supports the planned opening of approximately 16 new House of Sport locations and 18 Field House locations in 2025.

Integration and merger costs from the Foot Locker acquisition

The September 2025 acquisition of Foot Locker has introduced significant, non-recurring costs. For the 13 weeks ended November 1, 2025, the company recorded $138.5 million in merger and integration costs, which compressed operating income. Furthermore, management disclosed anticipated pre-tax charges ranging from $500 million to $750 million to address inventory optimization and store closures within the acquired Foot Locker business.

Technology and digital infrastructure investment

Investment in technology is embedded in both CapEx and SG&A. The planned $1 billion net capital expenditure for 2025 is strategically allocated to support crucial technology investments alongside store expansion. This includes accelerating the e-commerce business and enhancing the mobile app experience, which management views as essential for capturing future market share.

Here's a breakdown of the key cost components based on the latest available figures:

Cost Category	Specific Metric / Amount	Period / Context
Merchandise Cost of Goods Sold (as % of Sales)	62.94%	13 Weeks Ended August 2, 2025 (DICK'S Business)
Total Operating Expenses	$13.584B	Twelve Months Ending October 31, 2025 (TTM)
Net Capital Expenditures (Planned)	Approximately $1 billion	Fiscal Year 2025
Gross Capital Expenditures (Planned)	$1.2 billion	Fiscal Year 2025
Merger & Integration Costs (Reported)	$138.5 million	13 Weeks Ended November 1, 2025
Foot Locker Rationalization Charges (Expected)	$500 million to $750 million (Pre-tax)	Future Actions Post-Acquisition
SG&A Expenses (Non-GAAP)	$864 million	Q2 2025

The cost profile is currently bifurcated between the ongoing, high-volume cost of inventory and the one-time, significant charges associated with integrating the Foot Locker banners. The planned capital spend of $1 billion net is a forward-looking commitment to maintaining competitive physical and digital infrastructure.

• Foot Locker Business Gross Margin: 23.02% (Q3 2025).
• DICK'S Business Gross Margin: 36.62% (Q3 2025).
• New House of Sport Store Net Capital Expenditure: Slightly over $20 million per location.
• New Field House Store Net Capital Expenditure: Approximately $4.5 million per location.
• DICK'S Business FY2025 Net Sales Guidance: $13.95 billion to $14.0 billion.

DICK'S Sporting Goods, Inc. (DKS) - Canvas Business Model: Revenue Streams

Core retail sales of sporting goods, apparel, and footwear form the primary revenue base for DICK'S Sporting Goods, Inc. The company's latest full-year 2025 net sales guidance is projected to be between $13.95 billion and $14 billion. The midpoint of the raised full-year 2025 revenue guidance is $13.98 billion.

A significant portion of revenue comes from high-margin private label brands, which include DSG, Calia, and VRST. In fiscal 2024, these vertical brands represented $1.7 billion, or approximately 13%, of consolidated net sales.

E-commerce sales are a key growth driver, with the highly profitable e-commerce business reported as growing faster than the company overall during the second quarter of 2025. The company's largest online store, dickssportinggoods.com, generated US$2,685 million in Gross Merchandise Volume (GMV) in 2024.

Subscription revenue from the GameChanger youth sports app is a growing, high-margin stream. GameChanger surpassed $100 million in revenue during fiscal 2024 and is projected to generate $150 million in revenue for 2025.

Here are the key financial figures related to the revenue streams as of late 2025:

Revenue Component	Latest Reported/Projected Figure	Fiscal Period/Context
Full-Year 2025 Net Sales Guidance (Midpoint)	$13.98 billion	Fiscal Year 2025
Full-Year 2025 Net Sales Guidance (Range)	$13.95 billion to $14 billion	Fiscal Year 2025
Vertical Brands Revenue	$1.7 billion	Fiscal 2024
Vertical Brands Revenue Share	Approximately 13%	Fiscal 2024
GameChanger Revenue Projection	$150 million	Fiscal Year 2025
GameChanger Revenue (Prior Year)	Over $100 million	Fiscal Year 2024
E-commerce GMV (Online Store)	US$2,685 million	2024

The company also reported Q3 2025 Net Sales of $4,167.8 million, which included $3,236.9 million from the DICK'S Business and $930.9 million from the newly acquired Foot Locker Business.

• DICK'S Business comparable sales growth expectation raised for FY 2025 to a range of 3.5% to 4.0%.
• DICK'S Business comparable sales growth in Q3 2025 was 5.7%.
• The ScoreCard loyalty program has 45 million active members, accounting for 80% of the company's sales.