Brinker International, Inc. (EAT): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

Sumérgete en el mundo culinario de Brinker International, una potencia detrás de las queridas marcas de restaurantes Chili's y Maggiano's, donde las estrategias comerciales innovadoras cumplen con las deliciosas experiencias gastronómicas. Este lienzo de modelo de negocio integral revela cómo la compañía combina magistralmente la tecnología, las asociaciones de franquicias y los enfoques centrados en el cliente para dominar el paisaje gastronómico informal, transformando comidas simples en momentos memorables que mantienen a los comensales regresando por más.

Brinker International, Inc. (EAT) - Modelo de negocios: asociaciones clave

Socios de franquicia

A partir de 2024, Brinker International mantiene asociaciones de franquicias estratégicas para las operaciones de restaurantes de Chili y Maggiano:

Tipo de socio	Número de ubicaciones franquiciadas	Cobertura geográfica
Socios de franquicia de Chili	120 restaurantes	Mercados de los Estados Unidos e internacional
Socios de franquicia de Maggiano	12 restaurantes	Seleccionar áreas metropolitanas

Proveedores de alimentos y bebidas

Las asociaciones clave de la cadena de suministro de alimentos y bebidas incluyen:

• Sysco Corporation: socio de distribución de alimentos primarios
• EE. UU. Alimentos: socio de distribución de alimentos secundarios
• Grupo de alimentos de rendimiento: proveedor complementario

Proveedor	Valor anual del contrato	Cobertura de suministro
Sysco Corporation	$ 275 millones	80% de las necesidades de ingredientes del restaurante
Alimentos estadounidenses	$ 125 millones	15% de las necesidades de ingredientes del restaurante

Proveedores de tecnología

Asociaciones de tecnología de plataforma digital:

• Oracle: sistemas de punto de venta
• Toast: plataforma de pedido digital
• OLO: integración de pedidos en línea

Socio tecnológico	Inversión tecnológica anual	Servicio principal
Oráculo	$ 12.5 millones	Software de gestión de restaurantes empresariales
Tostada	$ 8.3 millones	Sistemas de pedidos digitales y de pago

Agencias de marketing y publicidad

Detalles de la asociación de marketing:

• Publicis Groupe: Comunicaciones integradas de marketing
• Grupo Interpublic: estrategias de marketing digital

Agencia	Presupuesto anual de marketing	Enfoque de marketing
Publicis groupe	$ 22 millones	Posicionamiento de marca y desarrollo de campañas
Grupo interpúblico	$ 15 millones	Marketing en redes digitales y sociales

Socios de desarrollo inmobiliario

Asociaciones de desarrollo de ubicación del restaurante:

• CBRE Group: Selección del sitio inmobiliario
• JLL (Jones Lang LaSalle): Estrategia de ubicación del restaurante

Socio inmobiliario	Inversión anual	Alcance de los servicios
Grupo CBRE	$ 5.7 millones	Análisis de identificación y factibilidad del sitio
Jll	$ 4.2 millones	Estrategia de ubicación y análisis de mercado

Brinker International, Inc. (EAT) - Modelo de negocios: actividades clave

Operaciones y gestión de restaurantes

Brinker International opera 1.651 restaurantes a partir de 2023, con marcas primarias que incluyen Chili's Grill & Bar y la pequeña Italia de Maggiano. La compañía administra aproximadamente 1,088 restaurantes de Chili y 52 ubicaciones de Maggiano en los Estados Unidos.

Métrico	Valor
Restaurantes totales	1,651
Restaurantes de Chili	1,088
Restaurantes de Maggiano	52

Desarrollo de menú e innovación culinaria

Brinker International invierte significativamente en la innovación del menú, con aproximadamente el 15-20% de los elementos del menú renovados anualmente en sus marcas de restaurantes.

• Actualizaciones de menú de temporada
• Ofertas por tiempo limitado
• Desarrollos culinarios impulsados ​​por tendencias
• Investigación de preferencias de clientes

Mantenimiento de la plataforma de pedidos digitales y móviles

Las ventas digitales representan el 33.1% de las ventas totales de Chili en el año fiscal 2023, con una plataforma de pedido digital avanzado que respalda:

Función de plataforma digital	Capacidad
Descargas de aplicaciones móviles	Más de 10 millones
Porcentaje de ventas digitales	33.1%
Canales de pedido en línea	Sitio web, aplicación móvil, entrega de terceros

Marketing y posicionamiento de la marca

Brinker International asigna aproximadamente el 3-4% de los ingresos totales a las actividades de marketing, centrándose en canales de comercialización digitales y tradicionales.

• Marketing en redes sociales
• Gestión del programa de fidelización
• Campañas de concientización de marca
• Publicidad digital dirigida

Gestión de la cadena de suministro y el inventario

La compañía administra una compleja cadena de suministro con gastos de adquisición anuales estimados en $ 1.8 mil millones en alimentos, bebidas y suministros de restaurantes.

Métrica de la cadena de suministro	Valor
Gasto anual de adquisiciones	$ 1.8 mil millones
Número de socios de la cadena de suministro	250+
Relación de rotación de inventario	12-14 veces al año

Brinker International, Inc. (EAT) - Modelo de negocios: recursos clave

Marcas de restaurantes establecidas

Brinker International opera dos marcas de restaurantes principales:

• Parrilla de chile & Barra: 1.600 ubicaciones a partir de 2023
• Little Italia de Maggiano: 54 ubicaciones a partir de 2023

Marca	Ubicaciones totales	Franquicia vs propiedad de la empresa
Chili's	1,600	60% de franquicia, 40% propiedad de la empresa
Maggiano's	54	100% propiedad de la empresa

Tecnología de pedidos digitales patentados

Ventas digitales representadas $ 1.2 mil millones en ingresos Para el año fiscal 2023, con capacidades tecnológicas clave:

• Aplicación móvil con 9.5 millones de usuarios activos
• Plataforma de pedidos en línea
• Programa de lealtad con 11.4 millones de miembros

Equipo de gestión experimentado

Ejecutivo	Posición	Años con la empresa
Wyman Roberts	CEO	Más de 20 años
Joseph Taylor	director de Finanzas	Más de 10 años

Infraestructura extensa de restaurantes

Detalles de la infraestructura a partir de 2023:

• Total Restaurant Square Weetage: 4.2 millones de pies cuadrados.
• Tamaño promedio del restaurante: 5,500 pies cuadrados.
• Valor del equipo de cocina: $ 187 millones

Red de franquicia fuerte

Franquicia métrica	Valor
Ubicaciones totales de franquicia	960
Ingresos por franquicia	$ 342 millones (2023)
Tasa de regalías de franquicia	4-6%

Brinker International, Inc. (EAT) - Modelo de negocio: propuestas de valor

Experiencia gastronómica informal con diversas opciones de menú

Parrilla de chile & Bar ofrece 54 elementos de menú diferentes en categorías, incluidas hamburguesas, costillas, pollo y mariscos. Rango promedio de precios del menú: $ 10.99 - $ 22.50.

Categoría de menú	Número de artículos	Gama de precios
Hamburguesas	12	$10.99 - $14.50
Costillas	7	$16.50 - $22.50
Pollo	15	$11.50 - $18.99
Mariscos	8	$14.99 - $21.50

Calidad de alimentos constante y servicio al cliente

Calificación de satisfacción del cliente: 4.2/5 en 1,650 ubicaciones de Chili. Tasa de retención de personal promedio: 68% a partir de 2023.

• Puntaje de consistencia de calidad de alimentos: 87%
• Horas de entrenamiento promedio del servidor: 24 por año
• Tasa de resolución de la queja del cliente: 92%

Servicios convenientes de pedidos digitales y entrega

El pedido digital representa el 27.5% de las ventas totales de restaurantes en 2023. Las plataformas de pedidos en línea incluyen:

Plataforma	Porcentaje de ventas digitales
Sitio web de Chili	12.3%
Aplicaciones de entrega de terceros	15.2%

Entornos de restaurantes para la familia

Demografía del objetivo: Familias con ingresos familiares promedio $ 75,000 - $ 95,000. Elementos del menú para niños: 8 opciones con un precio de $ 4.99 - $ 7.50.

Opciones gastronómicas asequibles para varios segmentos de clientes

Estrategia de segmentación de precios con opciones de comidas que van desde $ 10.99 a $ 22.50. Gasto promedio del cliente por visita: $ 18.75.

• Opciones económicas: $ 10.99 - $ 14.50
• Opciones de rango medio: $ 14.51 - $ 18.99
• Opciones premium: $ 19.00 - $ 22.50

Brinker International, Inc. (EAT) - Modelo de negocios: relaciones con los clientes

Programa de lealtad (las recompensas de My Chili)

A partir del cuarto trimestre de 2023, el programa de recompensas de My Chili informó:

Métrico	Valor
Miembros totales inscritos	10.4 millones
Contribución de ventas digitales	54% de las ventas totales de restaurantes
Gasto promedio de miembros	$ 24.50 por visita

Marketing digital personalizado

Las estrategias de marketing digital incluyen:

• Campañas de correo electrónico específicas con una tasa de apertura del 18.3%
• Notificaciones de aplicaciones móviles personalizadas
• Ofertas promocionales segmentadas basadas en las preferencias del cliente

Compromiso de las redes sociales

Plataforma	Recuento de seguidores	Tasa de compromiso
Instagram	387,000	3.2%
Facebook	2.1 millones	2.7%
Gorjeo	96,500	1.9%

Comentarios de los clientes y mejora continua

Métricas de satisfacción del cliente:

• Puntuación del promotor neto: 62
• Promedio de calificación de revisión en línea: 4.2/5
• Tasa de resolución de quejas: 94.6%

Aplicación móvil para un pedido e interacción fácil

Módulo de aplicación móvil	Valor
Descargas totales de aplicaciones	3.6 millones
Usuarios activos mensuales	1.2 millones
Valor de pedido promedio a través de la aplicación	$28.75
Calificación de la tienda de aplicaciones	4.3/5

Brinker International, Inc. (EAT) - Modelo de negocios: canales

Ubicaciones de restaurantes físicos

A partir de 2023, Brinker International opera 1.651 Chili's Grill & Bar Restaurants y 66 Restaurantes Little Italy de Maggiano en los Estados Unidos.

Marca de restaurantes	Ubicaciones totales	Ubicación doméstica	Ubicaciones internacionales
Chili's	1,651	1,236	415
Maggiano's	66	66	0

Aplicación de pedidos móviles

La aplicación móvil de Chili tiene 8.5 millones de usuarios activos a partir del cuarto trimestre de 2023, con ventas digitales que representan el 33.5% de las ventas totales de restaurantes.

• Descargas de aplicaciones móviles: 12.3 millones
• Usuarios activos mensuales promedio: 2.1 millones
• Frecuencia de pedido digital: 4.2 veces al mes por usuario

Pedidos en el sitio web en línea

El pedido en el sitio web directo en línea genera aproximadamente $ 425 millones en ingresos anuales para Brinker International.

Plataformas de entrega de terceros

Plataforma de entrega	Porcentaje de ventas digitales	Contribución anual de ingresos
Doordash	48%	$ 203 millones
Uber come	27%	$ 114 millones
Grubhub	15%	$ 63 millones
Otras plataformas	10%	$ 42 millones

Experiencia gastronómica en la tienda

La cena en la tienda representa el 66.5% de las ventas totales de restaurantes, que ascienden a aproximadamente $ 2.8 mil millones anuales.

• Boleto de comedor promedio en la tienda: $ 18.50
• Tiempo promedio de facturación de la mesa: 45 minutos
• Horas de cena pico: 12-2 pm y 6-8 pm

Brinker International, Inc. (EAT) - Modelo de negocios: segmentos de clientes

Familias

Parrilla de chile & Bar se dirige a familias con un ingreso familiar promedio de $ 80,375 a partir de 2023. El segmento de comidas familiares representa el 38% de la base de clientes total de Brinker.

Desglose demográfico	Porcentaje
Familias con niños menores de 18 años	42%
Rango mediano de edad familiar	35-45 años
Tamaño promedio de la fiesta familiar	3.7 personas

Jóvenes profesionales

Los jóvenes profesionales de 25 a 40 años constituyen el 27% de los segmentos de clientes de Brinker, con un ingreso anual promedio de $ 92,000.

• Demográfico urbano y suburbano
• Alto ingreso disponible
• Preferencia por las experiencias gastronómicas informales

Entusiastas de los comidas informales

El segmento gastronómico informal representa el 45% del tráfico total de restaurantes, con Brinker capturando el 12% de participación de mercado en 2023.

Frecuencia de comedor	Porcentaje
Comedor informal semanal	32%
Cena casual quincenal	28%
Comedor informal mensual	40%

Consumidores conscientes del presupuesto

El segmento de presupuesto representa el 22% de la base de clientes de Brinker, con un gasto promedio de comida de $ 15.50 por persona.

• Buscar opciones de menú impulsadas por el valor
• Responder a los precios promocionales
• Ingresos familiares promedio: $ 55,000- $ 75,000

Clientes de gastronomía corporativa y grupal

El segmento de comidas corporativas genera $ 127 millones en ingresos anuales para Brinker International en 2023.

Métricas de segmento corporativo	Valor
Ingresos anuales de catering corporativo	$ 127 millones
Tamaño promedio del evento corporativo	18 personas
Tasa de retención de clientes corporativos	76%

Brinker International, Inc. (EAT) - Modelo de negocio: Estructura de costos

Adquisición de alimentos e ingredientes

A partir del año fiscal 2023, los costos de alimentos e ingredientes de Brinker International fueron de $ 1.47 mil millones, lo que representa aproximadamente el 27.8% de las ventas totales de restaurantes.

Categoría de costos	Cantidad ($ millones)	Porcentaje de ventas
Ingredientes proteicos	$482.3	9.1%
Producir	$263.5	5.0%
Productos lácteos	$214.7	4.1%

Salarios del personal del restaurante

Los costos laborales totales para Brinker International en el año fiscal 2023 fueron de $ 1.92 mil millones, lo que representa el 36.3% de las ventas totales de restaurantes.

• Salario promedio por hora para el personal de la cocina: $ 15.42
• Salario promedio por hora para servidores: $ 12.87
• Salarios de gestión: $ 78.6 millones anuales

Mantenimiento de alquiler y propiedad

Los gastos de ocupación total para el año fiscal 2023 fueron de $ 456.2 millones, lo que representa el 8.6% de las ventas totales de restaurantes.

Tipo de gasto	Cantidad ($ millones)	Porcentaje de ventas
Alquilar	$312.4	5.9%
Mantenimiento de la propiedad	$143.8	2.7%

Gastos de marketing y publicidad

Los gastos de marketing para el año fiscal 2023 totalizaron $ 187.5 millones, que es el 3.5% de las ventas totales de restaurantes.

• Presupuesto de marketing digital: $ 62.3 millones
• Publicidad tradicional: $ 95.2 millones
• Campañas promocionales: $ 30.0 millones

Inversiones en tecnología e plataforma digital

Las inversiones tecnológicas para el año fiscal 2023 fueron de $ 93.6 millones, lo que representa el 1.8% de las ventas totales de restaurantes.

Categoría de tecnología	Cantidad ($ millones)	Porcentaje de ventas
Plataformas de pedidos digitales	$41.2	0.8%
Infraestructura	$32.7	0.6%
Ciberseguridad	$19.7	0.4%

Brinker International, Inc. (EAT) - Modelo de negocios: flujos de ingresos

Venta de restaurantes (cena y comida para llevar)

Para el año fiscal 2023, Brinker International reportó ingresos totales de $ 3.57 mil millones. Las ventas de restaurantes de Chili y Maggiano representaron la principal fuente de ingresos.

Categoría de ingresos	Cantidad (año fiscal 2023)
Venta total de restaurantes	$ 3.46 mil millones
Ventas de cena	$ 2.87 mil millones
Ventas de comida para llevar y digitales	$ 590 millones

Regalías de franquicia

Las regalías de franquicias representan un flujo de ingresos significativo para Brinker International.

Detalles de la franquicia	Métrica
Ubicaciones totales de franquicia	359 restaurantes
Tasa de regalías de franquicia	4-5% de las ventas brutas
Ingresos de regalías de franquicia	$ 86.4 millones

Comisiones de pedidos digitales

Las ventas digitales continúan creciendo para Brinker International.

• Porcentaje de ventas digitales: 27.4% de las ventas totales
• Tasa de comisión de pedidos digitales: aproximadamente del 10-15%
• Ingresos de pedidos digitales: $ 78.3 millones

Servicios de catering

La catering representa un flujo de ingresos suplementarios para los restaurantes de Chili.

Métricas de ingresos de catering	Cantidad
Ingresos anuales de catering	$ 157.2 millones
Porcentaje de ventas de catering	4.5% de los ingresos totales del restaurante

Venta de productos y productos de marca y marca

Ingresos adicionales generados a través de mercancías de marca y venta de productos.

• Ventas de tarjetas de regalo: $ 42.6 millones
• Ingresos de mercancías de marca: $ 12.3 millones
• Ingresos totales de mercancías: $ 54.9 millones

Brinker International, Inc. (EAT) - Canvas Business Model: Value Propositions

Industry-leading value proposition like the $10.99 3 for Me platform

• The 3 For Me value platform starts at just $10.99.
• The mix of the $10.99 offering was kept flat at under 18%, with the specific $10.99 mix reduced to 7.7% in Q4 2025.
• The platform includes bottomless chips and salsa, an unlimited fountain drink, and an entree like the Big QP with fries for $10.99.

Craveable, consistent casual dining food and service

Brinker International reported consolidated comparable sales growth of positive 13.0% in Q1 2025. Chili's Grill & Bar drove this with a 14.1% increase in comparable sales for Q1 2025. By Q4 2025, Chili's comparable sales soared by 23.7%. Chili's has beaten the industry in traffic for 7 consecutive quarters as of the Q4 2025 report.

Metric	Brand	Period	Value
Comparable Sales Growth	Consolidated	Q1 2025	+13.0%
Comparable Sales Growth	Chili's	Q1 2025	+14.1%
Comparable Sales Growth	Maggiano's	Q1 2025	+4.2%
Comparable Sales Growth	Chili's	Q4 2025	+23.7%
Traffic Growth	Chili's	Q4 2025	+16.3%

Convenient off-premise and virtual brand options (It's Just Wings)

Brinker International, Inc. operates the virtual brand It's Just Wings.

Elevated, high-touch Italian dining experience at Maggiano's

Metric	Period	Value
U.S. Sales (Estimated)	2024	$522,000,000
Comparable Sales Growth	Q2 2025	+1.8%

Better-than-fast-food positioning for the value-seeking consumer

• Chili's continues its better than fast food campaign.
• The Big QP burger on the 3 For Me menu features 85% more beef than a Quarter Pounder® with Cheese.
• The Big Smasher has twice the beef of a Big Mac®.

Brinker International, Inc. (EAT) - Canvas Business Model: Customer Relationships

You're looking at how Brinker International, Inc. keeps its customers engaged across its brands, which is a mix of high-touch service and digital efficiency. Here's the quick math on the relationships they maintain as of late 2025.

Value-driven relationship maintained via fixed-price menu platforms

The relationship at Chili's Grill & Bar is heavily anchored in perceived value, supported by menu pricing that brings guests in frequently. The company has focused on operational improvements that drive repeat visits, evidenced by Chili's achieving 17 consecutive quarters of positive same-store sales as of the fiscal 2025 report. The pricing strategy is clear in the menu structure for fiscal 2025.

Metric	Chili's Grill & Bar (FY2025)	Maggiano's Little Italy (FY2025)
Average Entrée Price Range	$10.76 to $30.26	$15.50 to $51.00
Average Revenue Per Meal (Incl. Alcohol)	Approximately $21.90 per guest	Approximately $39.06 per guest
Average Annual Sales Per Restaurant Unit	$4.5 million	$9.9 million

The price contribution to Chili's comparable restaurant sales in the second quarter of fiscal 2025 was 4.9%, showing that pricing is a key lever in their value proposition. Also, the average restaurant unit volume (ARUV) for Chili's grew from $3.1 million at the end of fiscal 2022 to $4.5 million in fiscal 2025. That's a solid jump. What this estimate hides is the exact mix of fixed-price promotions versus à la carte ordering that drives these averages.

Digital engagement through mobile app and online ordering

Digital engagement is a growing part of the relationship, supported by technology investments. The company is focused on improving the guest experience through tech, including a 'dramatic simplification of the handheld iPad application' and an upgraded WiFi network. The success of certain menu items, like the Triple Dipper, which represented 14% of total sales in the second quarter of fiscal 2025, shows digital or promotional focus can drive significant transaction volume. General and administrative expenses increased in the fourth quarter of fiscal 2025 due to recent technology initiatives.

High-touch, personalized service for Maggiano's banquet and event sales

For Maggiano's Little Italy, the relationship leans toward high-touch service, especially for larger parties and events. Sales from events at their banquet facilities accounted for 14.7% of Maggiano's Company sales for fiscal 2025. This segment supports a higher average revenue per guest at approximately $39.06 per meal. The brand's comparable restaurant sales growth in the third quarter of fiscal 2025 was a modest 0.4%, with gains in price and mix being partially offset by traffic declines.

Transactional relationship for virtual brand and delivery orders

Brinker International, Inc. operates virtual brands, including It's Just Wings, which inherently foster a more transactional customer relationship focused on convenience and delivery fulfillment. While specific revenue percentages for the virtual brands in fiscal 2025 weren't explicitly detailed in the same way as the core brands, the operation of these entities signifies a segment of the customer base interacting primarily through off-premise, digital channels.

Focus on repeat visits driven by operational improvements

The entire Brinker International, Inc. strategy in fiscal 2025 emphasized operational changes to ensure guests return. The total revenue growth of 21.9% for the full fiscal year was explicitly driven by operational improvements to the dining experience bringing guests back. This focus is quantified by the improvement in the dining room key guest experience measure, which hit a low of just 2.3% for Guests with a Problem. Furthermore, Chili's restaurant operating margins improved significantly, moving from 11.9% in fiscal 2022 to 17.6% in fiscal 2025, a direct result of efficiencies that support better service and value delivery.

• Chili's comparable restaurant sales growth in Q2 FY2025 was 31.4%, driven by a 19.9% increase in traffic.
• The company repaid an additional $125.0 million in funded debt in Q3 FY2025, leveraging higher sales to improve financial stability.
• Food and non-alcoholic beverage sales accounted for 90.7% of Chili's Company sales in fiscal 2025.

Finance: draft 13-week cash view by Friday.

Brinker International, Inc. (EAT) - Canvas Business Model: Channels

Company-owned Chili's and Maggiano's physical restaurant locations form the core of Brinker International, Inc.'s distribution network.

As of June 25, 2025, the total restaurant count stood at 1,628 locations across the United States, 27 other countries, and two U.S. territories. This total comprised 1,162 Company-owned restaurants and 466 franchised restaurants.

During fiscal 2025, the company permanently closed 13 Company-owned Chili's and one Company-owned Maggiano's restaurant that were underperforming or for which lease terms could not be renewed.

Channel Type	Brand	Total Units (as of 6/25/2025)	Average Annual Net Sales Per Restaurant (FY 2025)
Company-Owned	Chili's Grill & Bar	Not explicitly separated from total Company-owned units	$4.5 million
Company-Owned	Maggiano's Little Italy	Not explicitly separated from total Company-owned units	$9.9 million
Franchise-Operated	Chili's & Maggiano's (Total)	466	Not explicitly available

Franchise-operated restaurants drive domestic and international expansion, utilizing development agreements with partners.

In fiscal 2025, 34 franchise-operated restaurants opened. This included 3 domestic and 30 international Chili's locations.

• International growth is pursued through development agreements in new and existing markets.
• Chili's franchisees generated sales of $225.7 million for the first quarter of fiscal 2025.

Digital channels involve Brinker International's proprietary websites and apps, which support takeout and delivery orders for both Chili's and Maggiano's.

The company's strategy includes enhancing digital experiences to meet evolving guest preferences.

Third-party delivery platforms are used for takeout and for Brinker International's virtual brand presence.

Brinker International, Inc. operates one virtual brand, which is It's Just Wings®.

Maggiano's banquet and private dining facilities represent a specific revenue stream within that brand's channel mix.

Sales from events at Maggiano's banquet facilities accounted for 14.7% of Maggiano's Company sales in fiscal 2025.

The average revenue per meal at Maggiano's, including alcoholic beverages, was approximately $39.06 per guest in fiscal 2025.

Finance: draft 13-week cash view by Friday.

Brinker International, Inc. (EAT) - Canvas Business Model: Customer Segments

You're looking at the core customer groups Brinker International, Inc. is serving across its two main concepts as of late 2025. The data clearly shows two distinct value propositions driving traffic, but one brand is definitely carrying the load right now.

Value-seeking casual dining guests, including lower-income households

Chili's Grill & Bar is clearly targeting the value-conscious guest. The success here is tied directly to advertising that highlights industry-leading value. This segment is responding well to promotions and core menu pricing, which is a smart play given the current economic backdrop.

• Chili's comparable restaurant sales increased 23.7% year-over-year in the fourth quarter of fiscal 2025.
• This growth was supported by a 16.3% increase in traffic in Q4 fiscal 2025.
• The brand has achieved 17 consecutive quarters of positive same-store sales at Chili's.
• Chili's average annual net sales per Company-owned restaurant for fiscal 2025 was $4.5 million.

Families and groups looking for a fun, affordable dining experience

This group overlaps heavily with the value-seeking segment but emphasizes the experience of dining out together. The operational improvements are key here, as they drive repeat visits from these regular family diners. The average check size at Chili's is significantly lower than at Maggiano's, making it the go-to for routine family meals.

Fiscal 2025 Average Guest Spend Comparison

Brand	Average Revenue Per Meal (w/ Alcohol)
Chili's Grill & Bar	$21.90
Maggiano's Little Italy	$39.06

Younger demographics attracted by viral marketing (e.g., Triple Dipper)

Brinker International, Inc. is successfully using targeted marketing to pull younger guests into the Chili's ecosystem. You can see the direct impact of specific menu items resonating on social channels. This is about driving trial and getting new faces in the door.

• The Triple Dipper appetizer combination represented 14% of total Chili's sales in the second quarter of fiscal 2025.
• This share doubled from 7% in the prior year's second quarter.
• In Q3 fiscal 2025, Chili's traffic saw a 21% rise, partly attributed to successful marketing like the Big QP burger launch.

Off-premise customers prioritizing convenience and delivery

While the search results don't give a specific off-premise percentage for late 2025, the focus on operational improvements and menu innovation is designed to support this channel's convenience factor. The success in traffic growth at Chili's suggests that the overall guest base, including those ordering delivery, is expanding.

The company operates virtual brands like It's Just Wings, which directly targets this convenience-driven customer. Still, the overall focus seems heavily weighted toward in-restaurant dining, which is a point of discussion for long-term adaptability.

Corporate and social groups for Maggiano's event and banquet business

Maggiano's Little Italy serves a more affluent, occasion-based customer, evidenced by the higher average check. The banquet business is a defined, profitable revenue stream for this brand, catering to larger social and corporate needs.

• Sales from events at Maggiano's banquet facilities made up 14.7% of Maggiano's Company sales in fiscal 2025.
• Maggiano's average annual sales per restaurant in fiscal 2025 was $9.9 million.
• Maggiano's comparable restaurant sales saw a modest increase of 0.4% in Q4 fiscal 2025.

Finance: draft 13-week cash view by Friday.

Brinker International, Inc. (EAT) - Canvas Business Model: Cost Structure

You're looking at the cost side of the Brinker International, Inc. equation as of late 2025, which is heavily influenced by labor, commodities, and strategic investment levels. Honestly, the recent strong sales growth is helping to offset some of these pressures, but they remain central to the cost structure.

Labor costs saw a year-over-year improvement of 120 basis points in the first quarter of fiscal 2026, even while the company absorbed wage rate investments of approximately 3.8% during that quarter. This suggests that while wage inflation is present, operational leverage is currently winning that specific battle.

Food and beverage costs were a headwind in Q1 FY2026, coming in unfavorable by 60 basis points year-over-year. This was driven by 2.6% commodity inflation, which was partially offset by menu pricing.

Capital expenditures for the full fiscal year 2025 were guided to be in the range of $265.0 million - $275.0 million. For the first quarter of fiscal 2026, capital expenditures were approximately $58.6 million, driven by capital maintenance spend as the reimage program for Chili's ramps up in 2026. Looking ahead, the guidance for full-year fiscal 2026 capital expenditures is set between $270.0 million - $290.0 million.

Restaurant operating expenses, which include rent, utilities, and maintenance, are reflected in the overall margin performance. For the first quarter of fiscal 2026, the restaurant operating margin (non-GAAP) was 16.2%, a 270 basis point improvement year-over-year, primarily due to sales leverage. For the fiscal year ending June 30, 2025, total Operating Expenses for Brinker International, Inc. were $4.87B.

Advertising and marketing spend is a key lever used to drive traffic. In the fourth quarter of fiscal 2025, advertising expenses were 3% of sales, a 20 basis point year-over-year rise. For the first quarter of fiscal 2026, advertising expense was 2.5% of sales, a decrease of 10 basis points year-over-year due to sales leverage.

Here's a quick look at some of the key cost and margin metrics from the most recent reporting period:

Cost/Expense Component	Period/Context	Amount/Rate
Total Operating Expenses	Fiscal Year Ending 2025-06-30	$4.87B
Capital Expenditures	FY 2025 Guidance	$265.0 million - $275.0 million
Capital Expenditures	FY 2026 Guidance	$270.0 million - $290.0 million
Restaurant Operating Margin (non-GAAP)	Q1 Fiscal 2026	16.2%
Wage Rate Inflation Included	Q1 Fiscal 2026	Approximately 3.8%
Commodity Inflation	Q1 Fiscal 2026	2.6%
Food & Beverage Cost Impact	Q1 Fiscal 2026 (Year-over-Year)	Unfavorable 60 basis points
Advertising Expense	Q1 Fiscal 2026 (% of Sales)	2.5%

The cost structure is also shaped by specific investment areas that management highlights:

• Investments in labor exceeding $160.0 million more than in fiscal 2022.
• Menu simplification, eliminating over 25% of the menu.
• Focus on core segments: Burgers, Crispers, Fajitas, Margaritas, and the Triple Dipper.
• Repurchase of $92.0 million in common stock during the first quarter of fiscal 2026.

To be defintely clear, the cost of goods sold structure for Chili's in fiscal 2025 showed that food and non-alcoholic beverage sales accounted for 90.7% of Company sales.

Finance: draft 13-week cash view by Friday.

Brinker International, Inc. (EAT) - Canvas Business Model: Revenue Streams

You're looking at how Brinker International, Inc. (EAT) actually books its money, which is a mix of direct sales and fees from partners. It's not just about what you see on the menu; it's about the whole system.

The total annual revenues for Brinker International, Inc. for Fiscal Year 2025 were reported at $5,384.2 million. Prior to the final reporting, the company had projected total revenues to be in the range of $5.33 billion - $5.35 billion for FY 2025.

The primary revenue source is sales from company-owned restaurants, which is broken down by brand performance metrics:

• Sales from company-owned restaurant operations, covering both Chili's Grill & Bar and Maggiano's Little Italy.
• Sales from virtual brands, including It's Just Wings, which operate out of existing kitchen space.
• Franchise royalties and fees generated from domestic and international partners.

Here's a look at the unit-level sales performance for the company-owned locations in fiscal 2025:

Metric	Chili's Company-Owned Restaurant	Maggiano's Restaurant
Average Annual Net Sales per Restaurant (FY 2025)	$4.5 million	$9.9 million
Average Revenue per Meal (FY 2025)	Approximately $21.90 per guest	Approximately $39.06 per guest
Food and Non-Alcoholic Beverage Sales as % of Company Sales (FY 2025)	90.7%	86.9%

Maggiano's Little Italy has a profitable, dedicated revenue stream from larger gatherings. Sales from events at their banquet facilities accounted for 14.7% of Maggiano's Company sales in fiscal 2025. That's a significant chunk of their total sales volume.

For franchise royalties and fees, Brinker International, Inc. generates revenue based on franchisee sales, though those franchisee sales themselves are excluded from the company's Total Revenues. To give you a sense of the scale these royalties are based on, here are some quarterly franchise sales figures from FY 2025:

• Chili's franchisees generated sales of approximately $232.3 million for the second quarter of fiscal 2025.
• Chili's franchisees generated sales of approximately $237.4 million for the third quarter of fiscal 2025.

The royalty stream is definitely a key part of the model, providing relatively high-margin income based on the performance of their partners globally. Finance: draft 13-week cash view by Friday.