Brinker International, Inc. (EAT): Business Model Canvas

Tauchen Sie ein in die kulinarische Welt von Brinker International, einem Kraftpaket hinter den beliebten Restaurantmarken Chili's und Maggiano's, wo innovative Geschäftsstrategien auf köstliche kulinarische Erlebnisse treffen. Dieses umfassende Business Model Canvas zeigt, wie das Unternehmen meisterhaft Technologie, Franchise-Partnerschaften und kundenorientierte Ansätze kombiniert, um die Casual-Dining-Landschaft zu dominieren und einfache Mahlzeiten in unvergessliche Momente zu verwandeln, die die Gäste immer wieder zurückkommen lassen.

Brinker International, Inc. (EAT) – Geschäftsmodell: Wichtige Partnerschaften

Franchise-Partner

Ab 2024 unterhält Brinker International strategische Franchise-Partnerschaften für die Restaurantbetriebe von Chili's und Maggiano's:

Partnertyp	Anzahl der Franchise-Standorte	Geografische Abdeckung
Chili's Franchise-Partner	120 Restaurants	Vereinigte Staaten und internationale Märkte
Maggianos Franchise-Partner	12 Restaurants	Wählen Sie Metropolregionen aus

Lebensmittel- und Getränkelieferanten

Zu den wichtigsten Partnerschaften in der Lebensmittel- und Getränkelieferkette gehören:

• Sysco Corporation: Hauptpartner für den Lebensmittelvertrieb
• US Foods: Sekundärer Lebensmittelvertriebspartner
• Performance Food Group: Ergänzungslieferant

Lieferant	Jährlicher Vertragswert	Versorgungsabdeckung
Sysco Corporation	275 Millionen Dollar	80 % des Bedarfs an Restaurantzutaten
US-Lebensmittel	125 Millionen Dollar	15 % des Bedarfs an Restaurantzutaten

Technologieanbieter

Partnerschaften im Bereich der digitalen Plattformtechnologie:

• Oracle: Point-of-Sale-Systeme
• Toast: Digitale Bestellplattform
• Olo: Online-Bestellintegration

Technologiepartner	Jährliche Technologieinvestition	Primärer Dienst
Orakel	12,5 Millionen US-Dollar	Restaurant-Management-Software für Unternehmen
Toast	8,3 Millionen US-Dollar	Digitale Bestell- und Bezahlsysteme

Marketing- und Werbeagenturen

Details zur Marketingpartnerschaft:

• Publicis Groupe: Integrierte Marketingkommunikation
• Interpublic Group: Digitale Marketingstrategien

Agentur	Jährliches Marketingbudget	Marketing-Fokus
Publicis Groupe	22 Millionen Dollar	Markenpositionierung und Kampagnenentwicklung
Interpublic-Gruppe	15 Millionen Dollar	Digitales und Social-Media-Marketing

Partner für Immobilienentwicklung

Partnerschaften zur Standortentwicklung von Restaurants:

• CBRE Group: Auswahl von Immobilienstandorten
• JLL (Jones Lang LaSalle): Standortstrategie für Restaurants

Immobilienpartner	Jährliche Investition	Leistungsumfang
CBRE-Gruppe	5,7 Millionen US-Dollar	Standortidentifizierung und Machbarkeitsanalyse
JLL	4,2 Millionen US-Dollar	Standortstrategie und Marktanalyse

Brinker International, Inc. (EAT) – Geschäftsmodell: Hauptaktivitäten

Restaurantbetrieb und -management

Brinker International betreibt ab 2023 1.651 Restaurants, zu den wichtigsten Marken gehört Chili's Grill & Bar und Maggiano's Little Italy. Das Unternehmen verwaltet rund 1.088 Chili's-Restaurants und 52 Maggiano's-Standorte in den Vereinigten Staaten.

Metrisch	Wert
Insgesamt Restaurants	1,651
Chilis Restaurants	1,088
Maggianos Restaurants	52

Menüentwicklung und kulinarische Innovation

Brinker International investiert erheblich in Menüinnovationen, wobei etwa 15–20 % der Menüpunkte seiner Restaurantmarken jährlich erneuert werden.

• Saisonale Menüaktualisierungen
• Zeitlich begrenzte Angebote
• Trendgetriebene kulinarische Entwicklungen
• Kundenpräferenzforschung

Wartung digitaler und mobiler Bestellplattformen

Der digitale Umsatz macht im Geschäftsjahr 2023 33,1 % des Gesamtumsatzes von Chili aus, wobei eine fortschrittliche digitale Bestellplattform Folgendes unterstützt:

Digitale Plattformfunktion	Fähigkeit
Mobile App-Downloads	Über 10 Millionen
Prozentsatz der digitalen Verkäufe	33.1%
Online-Bestellkanäle	Website, mobile App, Lieferung durch Dritte

Marketing und Markenpositionierung

Brinker International wendet etwa 3–4 % des Gesamtumsatzes für Marketingaktivitäten auf und konzentriert sich dabei auf digitale und traditionelle Marketingkanäle.

• Social-Media-Marketing
• Verwaltung von Treueprogrammen
• Kampagnen zur Markenbekanntheit
• Gezielte digitale Werbung

Lieferketten- und Bestandsmanagement

Das Unternehmen verwaltet eine komplexe Lieferkette mit geschätzten jährlichen Beschaffungsausgaben in Höhe von 1,8 Milliarden US-Dollar für Lebensmittel, Getränke und Restaurantbedarf.

Lieferkettenmetrik	Wert
Jährliche Beschaffungsausgaben	1,8 Milliarden US-Dollar
Anzahl der Lieferkettenpartner	250+
Lagerumschlagsquote	12-14 Mal im Jahr

Brinker International, Inc. (EAT) – Geschäftsmodell: Schlüsselressourcen

Etablierte Restaurantmarken

Brinker International betreibt zwei Hauptrestaurantmarken:

• Chilis Grill & Bar: 1.600 Standorte ab 2023
• Maggiano's Little Italy: 54 Standorte ab 2023

Marke	Gesamtzahl der Standorte	Franchise vs. firmeneigenes Unternehmen
Chilis	1,600	60 % Franchise, 40 % im Besitz des Unternehmens
Maggianos	54	100 % im Besitz des Unternehmens

Proprietäre digitale Bestelltechnologie

Digitaler Vertrieb vertreten 1,2 Milliarden US-Dollar Umsatz für das Geschäftsjahr 2023 mit wichtigen technologischen Fähigkeiten:

• Mobile App mit 9,5 Millionen aktiven Nutzern
• Online-Bestellplattform
• Treueprogramm mit 11,4 Millionen Mitgliedern

Erfahrenes Management-Team

Exekutive	Position	Jahre im Unternehmen
Wyman Roberts	CEO	20+ Jahre
Joseph Taylor	Finanzvorstand	10+ Jahre

Umfangreiche Restaurant-Infrastruktur

Infrastrukturdetails ab 2023:

• Gesamtfläche des Restaurants: 4,2 Millionen Quadratfuß.
• Durchschnittliche Restaurantgröße: 5.500 Quadratfuß.
• Wert der Küchenausstattung: 187 Millionen Dollar

Starkes Franchise-Netzwerk

Franchise-Metrik	Wert
Gesamtzahl der Franchise-Standorte	960
Franchise-Einnahmen	342 Millionen US-Dollar (2023)
Franchise-Tantiemensatz	4-6%

Brinker International, Inc. (EAT) – Geschäftsmodell: Wertversprechen

Lässiges kulinarisches Erlebnis mit vielfältigen Menüoptionen

Chilis Grill & Die Bar bietet 54 verschiedene Menüpunkte in verschiedenen Kategorien, darunter Burger, Rippchen, Hühnchen und Meeresfrüchte. Durchschnittliche Menüpreisspanne: 10,99 $ – 22,50 $.

Menükategorie	Anzahl der Artikel	Preisspanne
Burger	12	$10.99 - $14.50
Rippchen	7	$16.50 - $22.50
Huhn	15	$11.50 - $18.99
Meeresfrüchte	8	$14.99 - $21.50

Gleichbleibende Lebensmittelqualität und Kundenservice

Bewertung der Kundenzufriedenheit: 4,2/5 an 1.650 Chili's-Standorten. Durchschnittliche Mitarbeiterbindungsrate: 68 % ab 2023.

• Konsistenzbewertung der Lebensmittelqualität: 87 %
• Durchschnittliche Serverschulungsstunden: 24 pro Jahr
• Lösungsrate von Kundenbeschwerden: 92 %

Bequeme digitale Bestell- und Lieferdienste

Digitale Bestellungen machen im Jahr 2023 27,5 % des gesamten Restaurantumsatzes aus. Zu den Online-Bestellplattformen gehören:

Plattform	Prozentsatz des digitalen Umsatzes
Chilis Website	12.3%
Liefer-Apps von Drittanbietern	15.2%

Familienfreundliche Restaurantumgebungen

Zielgruppe: Familien mit einem durchschnittlichen Haushaltseinkommen von 75.000 bis 95.000 US-Dollar. Menüpunkte für Kinder: 8 Optionen zum Preis von 4,99 $ bis 7,50 $.

Erschwingliche Speiseoptionen für verschiedene Kundensegmente

Preissegmentierungsstrategie mit Essensoptionen im Bereich von 10,99 $ bis 22,50 $. Durchschnittliche Kundenausgaben pro Besuch: 18,75 $.

• Budgetfreundliche Optionen: 10,99 $ – 14,50 $
• Mittelklasse-Optionen: 14,51 $ – 18,99 $
• Premium-Optionen: 19,00 $ – 22,50 $

Brinker International, Inc. (EAT) – Geschäftsmodell: Kundenbeziehungen

Treueprogramm (My Chili's Rewards)

Zum 4. Quartal 2023 berichtete das My Chili's Rewards-Programm:

Metrisch	Wert
Gesamtzahl der registrierten Mitglieder	10,4 Millionen
Digitaler Vertriebsbeitrag	54 % des gesamten Restaurantumsatzes
Durchschnittliche Mitgliederausgaben	24,50 $ pro Besuch

Personalisiertes digitales Marketing

Zu den digitalen Marketingstrategien gehören:

• Gezielte E-Mail-Kampagnen mit einer Öffnungsrate von 18,3 %
• Personalisierte Benachrichtigungen für mobile Apps
• Segmentierte Werbeangebote basierend auf Kundenpräferenzen

Social-Media-Engagement

Plattform	Anzahl der Follower	Engagement-Rate
Instagram	387,000	3.2%
Facebook	2,1 Millionen	2.7%
Twitter	96,500	1.9%

Kundenfeedback und kontinuierliche Verbesserung

Kennzahlen zur Kundenzufriedenheit:

• Net Promoter Score: 62
• Bewertungsdurchschnitt der Online-Rezension: 4,2/5
• Beschwerdelösungsrate: 94,6 %

Mobile App für einfache Bestellung und Interaktion

Metrik für mobile Apps	Wert
Gesamtzahl der App-Downloads	3,6 Millionen
Monatlich aktive Benutzer	1,2 Millionen
Durchschnittlicher Bestellwert per App	$28.75
App Store-Bewertung	4.3/5

Brinker International, Inc. (EAT) – Geschäftsmodell: Kanäle

Physische Restaurantstandorte

Ab 2023 betreibt Brinker International 1.651 Chili's Grill & Bar-Restaurants und 66 Maggiano's Little Italy-Restaurants in den Vereinigten Staaten.

Restaurantmarke	Gesamtzahl der Standorte	Inländische Standorte	Internationale Standorte
Chilis	1,651	1,236	415
Maggianos	66	66	0

Mobile Bestell-App

Die mobile App von Chili hatte im vierten Quartal 2023 8,5 Millionen aktive Nutzer, wobei die digitalen Verkäufe 33,5 % des gesamten Restaurantumsatzes ausmachten.

• Downloads mobiler Apps: 12,3 Millionen
• Durchschnittliche monatlich aktive Benutzer: 2,1 Millionen
• Digitale Bestellhäufigkeit: 4,2 Mal pro Monat und Benutzer

Online-Bestellung auf der Website

Durch die direkte Online-Bestellung über die Website erwirtschaftet Brinker International einen Jahresumsatz von rund 425 Millionen US-Dollar.

Lieferplattformen von Drittanbietern

Lieferplattform	Prozentsatz des digitalen Umsatzes	Jährlicher Umsatzbeitrag
DoorDash	48%	203 Millionen Dollar
Uber isst	27%	114 Millionen Dollar
Grubhub	15%	63 Millionen Dollar
Andere Plattformen	10%	42 Millionen Dollar

Speiseerlebnis im Laden

Das Essen im Geschäft macht 66,5 % des gesamten Restaurantumsatzes aus, was einem jährlichen Wert von etwa 2,8 Milliarden US-Dollar entspricht.

• Durchschnittlicher Essenspreis im Geschäft: 18,50 $
• Durchschnittliche Tischwechselzeit: 45 Minuten
• Hauptspeisezeiten: 12–14 Uhr und 18–20 Uhr

Brinker International, Inc. (EAT) – Geschäftsmodell: Kundensegmente

Familien

Chilis Grill & Bar richtet sich an Familien mit einem durchschnittlichen Haushaltseinkommen von 80.375 US-Dollar (Stand 2023). Das Segment Familienessen macht 38 % des gesamten Kundenstamms von Brinker aus.

Demografische Aufschlüsselung	Prozentsatz
Familien mit Kindern unter 18 Jahren	42%
Mittlerer Altersbereich der Familie	35-45 Jahre
Durchschnittliche Größe einer Familienfeier	3,7 Personen

Junge Berufstätige

Junge Berufstätige im Alter von 25 bis 40 Jahren machen 27 % der Kundensegmente von Brinker aus, mit einem durchschnittlichen Jahreseinkommen von 92.000 US-Dollar.

• Städtische und vorstädtische Bevölkerungsgruppe
• Hohes verfügbares Einkommen
• Vorliebe für ungezwungene kulinarische Erlebnisse

Liebhaber des zwanglosen Essens

Das Casual-Dining-Segment macht 45 % des gesamten Restaurantbesuchs aus, wobei Brinker im Jahr 2023 einen Marktanteil von 12 % erobern wird.

Häufigkeit des Essens	Prozentsatz
Wöchentliches zwangloses Essen	32%
Zweiwöchentlich ungezwungenes Essen	28%
Monatliches zwangloses Essen	40%

Budgetbewusste Verbraucher

Das Budget-Segment macht 22 % des Kundenstamms von Brinker aus, mit durchschnittlichen Essensausgaben von 15,50 $ pro Person.

• Suchen Sie nach wertorientierten Menüoptionen
• Reagieren Sie auf Aktionspreise
• Durchschnittliches Haushaltseinkommen: 55.000 bis 75.000 US-Dollar

Firmen- und Gruppenspeisekunden

Das Segment Corporate Dining generiert für Brinker International im Jahr 2023 einen Jahresumsatz von 127 Millionen US-Dollar.

Unternehmenssegmentkennzahlen	Wert
Jährlicher Umsatz aus der Unternehmensverpflegung	127 Millionen Dollar
Durchschnittliche Größe einer Firmenveranstaltung	18 Personen
Bindungsrate von Firmenkunden	76%

Brinker International, Inc. (EAT) – Geschäftsmodell: Kostenstruktur

Beschaffung von Lebensmitteln und Zutaten

Im Geschäftsjahr 2023 beliefen sich die Lebensmittel- und Zutatenkosten von Brinker International auf 1,47 Milliarden US-Dollar, was etwa 27,8 % des gesamten Restaurantumsatzes entspricht.

Kostenkategorie	Betrag (in Millionen US-Dollar)	Prozentsatz des Umsatzes
Proteinzutaten	$482.3	9.1%
Produzieren	$263.5	5.0%
Milchprodukte	$214.7	4.1%

Gehälter des Restaurantpersonals

Die gesamten Arbeitskosten für Brinker International beliefen sich im Geschäftsjahr 2023 auf 1,92 Milliarden US-Dollar und machten 36,3 % des gesamten Restaurantumsatzes aus.

• Durchschnittlicher Stundenlohn für Küchenpersonal: 15,42 $
• Durchschnittlicher Stundenlohn für Server: 12,87 $
• Managementgehälter: 78,6 Millionen US-Dollar pro Jahr

Miete und Immobilienwartung

Die Gesamtbelegungskosten für das Geschäftsjahr 2023 beliefen sich auf 456,2 Millionen US-Dollar, was 8,6 % des gesamten Restaurantumsatzes entspricht.

Ausgabentyp	Betrag (in Millionen US-Dollar)	Prozentsatz des Umsatzes
Miete	$312.4	5.9%
Immobilienwartung	$143.8	2.7%

Marketing- und Werbekosten

Die Marketingausgaben für das Geschäftsjahr 2023 beliefen sich auf insgesamt 187,5 Millionen US-Dollar, was 3,5 % des gesamten Restaurantumsatzes entspricht.

• Budget für digitales Marketing: 62,3 Millionen US-Dollar
• Traditionelle Werbung: 95,2 Millionen US-Dollar
• Werbekampagnen: 30,0 Millionen US-Dollar

Investitionen in Technologie und digitale Plattformen

Die Technologieinvestitionen für das Geschäftsjahr 2023 beliefen sich auf 93,6 Millionen US-Dollar, was 1,8 % des gesamten Restaurantumsatzes entspricht.

Kategorie „Technologie“.	Betrag (in Millionen US-Dollar)	Prozentsatz des Umsatzes
Digitale Bestellplattformen	$41.2	0.8%
IT-Infrastruktur	$32.7	0.6%
Cybersicherheit	$19.7	0.4%

Brinker International, Inc. (EAT) – Geschäftsmodell: Einnahmequellen

Restaurantverkauf (Dine-in und Take-Away)

Für das Geschäftsjahr 2023 meldete Brinker International einen Gesamtumsatz von 3,57 Milliarden US-Dollar. Die Restaurantverkäufe von Chili's und Maggiano's waren die Haupteinnahmequelle.

Umsatzkategorie	Betrag (Geschäftsjahr 2023)
Gesamtumsatz im Restaurant	3,46 Milliarden US-Dollar
Verkauf vor Ort	2,87 Milliarden US-Dollar
Take-away und digitaler Verkauf	590 Millionen Dollar

Franchise-Lizenzgebühren

Franchise-Lizenzgebühren stellen für Brinker International eine bedeutende Einnahmequelle dar.

Franchise-Details	Metriken
Gesamtzahl der Franchise-Standorte	359 Restaurants
Franchise-Tantiemensatz	4-5 % des Bruttoumsatzes
Einnahmen aus Franchise-Lizenzgebühren	86,4 Millionen US-Dollar

Digitale Bestellprovisionen

Der digitale Umsatz von Brinker International wächst weiter.

• Digitaler Umsatzanteil: 27,4 % des Gesamtumsatzes
• Provisionssatz für digitale Bestellungen: ca. 10-15 %
• Umsatz aus digitalen Bestellungen: 78,3 Millionen US-Dollar

Catering-Dienstleistungen

Das Catering stellt für Chilis Restaurants eine zusätzliche Einnahmequelle dar.

Kennzahlen zum Catering-Umsatz	Betrag
Jährlicher Catering-Umsatz	157,2 Millionen US-Dollar
Prozentsatz des Catering-Umsatzes	4,5 % des gesamten Restaurantumsatzes

Verkauf von Waren und Markenprodukten

Zusätzlicher Umsatz durch Markenartikel und Produktverkäufe.

• Geschenkkartenumsatz: 42,6 Millionen US-Dollar
• Umsatz mit Markenartikeln: 12,3 Millionen US-Dollar
• Gesamter Warenumsatz: 54,9 Millionen US-Dollar

Brinker International, Inc. (EAT) - Canvas Business Model: Value Propositions

Industry-leading value proposition like the $10.99 3 for Me platform

• The 3 For Me value platform starts at just $10.99.
• The mix of the $10.99 offering was kept flat at under 18%, with the specific $10.99 mix reduced to 7.7% in Q4 2025.
• The platform includes bottomless chips and salsa, an unlimited fountain drink, and an entree like the Big QP with fries for $10.99.

Craveable, consistent casual dining food and service

Brinker International reported consolidated comparable sales growth of positive 13.0% in Q1 2025. Chili's Grill & Bar drove this with a 14.1% increase in comparable sales for Q1 2025. By Q4 2025, Chili's comparable sales soared by 23.7%. Chili's has beaten the industry in traffic for 7 consecutive quarters as of the Q4 2025 report.

Metric	Brand	Period	Value
Comparable Sales Growth	Consolidated	Q1 2025	+13.0%
Comparable Sales Growth	Chili's	Q1 2025	+14.1%
Comparable Sales Growth	Maggiano's	Q1 2025	+4.2%
Comparable Sales Growth	Chili's	Q4 2025	+23.7%
Traffic Growth	Chili's	Q4 2025	+16.3%

Convenient off-premise and virtual brand options (It's Just Wings)

Brinker International, Inc. operates the virtual brand It's Just Wings.

Elevated, high-touch Italian dining experience at Maggiano's

Metric	Period	Value
U.S. Sales (Estimated)	2024	$522,000,000
Comparable Sales Growth	Q2 2025	+1.8%

Better-than-fast-food positioning for the value-seeking consumer

• Chili's continues its better than fast food campaign.
• The Big QP burger on the 3 For Me menu features 85% more beef than a Quarter Pounder® with Cheese.
• The Big Smasher has twice the beef of a Big Mac®.

Brinker International, Inc. (EAT) - Canvas Business Model: Customer Relationships

You're looking at how Brinker International, Inc. keeps its customers engaged across its brands, which is a mix of high-touch service and digital efficiency. Here's the quick math on the relationships they maintain as of late 2025.

Value-driven relationship maintained via fixed-price menu platforms

The relationship at Chili's Grill & Bar is heavily anchored in perceived value, supported by menu pricing that brings guests in frequently. The company has focused on operational improvements that drive repeat visits, evidenced by Chili's achieving 17 consecutive quarters of positive same-store sales as of the fiscal 2025 report. The pricing strategy is clear in the menu structure for fiscal 2025.

Metric	Chili's Grill & Bar (FY2025)	Maggiano's Little Italy (FY2025)
Average Entrée Price Range	$10.76 to $30.26	$15.50 to $51.00
Average Revenue Per Meal (Incl. Alcohol)	Approximately $21.90 per guest	Approximately $39.06 per guest
Average Annual Sales Per Restaurant Unit	$4.5 million	$9.9 million

The price contribution to Chili's comparable restaurant sales in the second quarter of fiscal 2025 was 4.9%, showing that pricing is a key lever in their value proposition. Also, the average restaurant unit volume (ARUV) for Chili's grew from $3.1 million at the end of fiscal 2022 to $4.5 million in fiscal 2025. That's a solid jump. What this estimate hides is the exact mix of fixed-price promotions versus à la carte ordering that drives these averages.

Digital engagement through mobile app and online ordering

Digital engagement is a growing part of the relationship, supported by technology investments. The company is focused on improving the guest experience through tech, including a 'dramatic simplification of the handheld iPad application' and an upgraded WiFi network. The success of certain menu items, like the Triple Dipper, which represented 14% of total sales in the second quarter of fiscal 2025, shows digital or promotional focus can drive significant transaction volume. General and administrative expenses increased in the fourth quarter of fiscal 2025 due to recent technology initiatives.

High-touch, personalized service for Maggiano's banquet and event sales

For Maggiano's Little Italy, the relationship leans toward high-touch service, especially for larger parties and events. Sales from events at their banquet facilities accounted for 14.7% of Maggiano's Company sales for fiscal 2025. This segment supports a higher average revenue per guest at approximately $39.06 per meal. The brand's comparable restaurant sales growth in the third quarter of fiscal 2025 was a modest 0.4%, with gains in price and mix being partially offset by traffic declines.

Transactional relationship for virtual brand and delivery orders

Brinker International, Inc. operates virtual brands, including It's Just Wings, which inherently foster a more transactional customer relationship focused on convenience and delivery fulfillment. While specific revenue percentages for the virtual brands in fiscal 2025 weren't explicitly detailed in the same way as the core brands, the operation of these entities signifies a segment of the customer base interacting primarily through off-premise, digital channels.

Focus on repeat visits driven by operational improvements

The entire Brinker International, Inc. strategy in fiscal 2025 emphasized operational changes to ensure guests return. The total revenue growth of 21.9% for the full fiscal year was explicitly driven by operational improvements to the dining experience bringing guests back. This focus is quantified by the improvement in the dining room key guest experience measure, which hit a low of just 2.3% for Guests with a Problem. Furthermore, Chili's restaurant operating margins improved significantly, moving from 11.9% in fiscal 2022 to 17.6% in fiscal 2025, a direct result of efficiencies that support better service and value delivery.

• Chili's comparable restaurant sales growth in Q2 FY2025 was 31.4%, driven by a 19.9% increase in traffic.
• The company repaid an additional $125.0 million in funded debt in Q3 FY2025, leveraging higher sales to improve financial stability.
• Food and non-alcoholic beverage sales accounted for 90.7% of Chili's Company sales in fiscal 2025.

Finance: draft 13-week cash view by Friday.

Brinker International, Inc. (EAT) - Canvas Business Model: Channels

Company-owned Chili's and Maggiano's physical restaurant locations form the core of Brinker International, Inc.'s distribution network.

As of June 25, 2025, the total restaurant count stood at 1,628 locations across the United States, 27 other countries, and two U.S. territories. This total comprised 1,162 Company-owned restaurants and 466 franchised restaurants.

During fiscal 2025, the company permanently closed 13 Company-owned Chili's and one Company-owned Maggiano's restaurant that were underperforming or for which lease terms could not be renewed.

Channel Type	Brand	Total Units (as of 6/25/2025)	Average Annual Net Sales Per Restaurant (FY 2025)
Company-Owned	Chili's Grill & Bar	Not explicitly separated from total Company-owned units	$4.5 million
Company-Owned	Maggiano's Little Italy	Not explicitly separated from total Company-owned units	$9.9 million
Franchise-Operated	Chili's & Maggiano's (Total)	466	Not explicitly available

Franchise-operated restaurants drive domestic and international expansion, utilizing development agreements with partners.

In fiscal 2025, 34 franchise-operated restaurants opened. This included 3 domestic and 30 international Chili's locations.

• International growth is pursued through development agreements in new and existing markets.
• Chili's franchisees generated sales of $225.7 million for the first quarter of fiscal 2025.

Digital channels involve Brinker International's proprietary websites and apps, which support takeout and delivery orders for both Chili's and Maggiano's.

The company's strategy includes enhancing digital experiences to meet evolving guest preferences.

Third-party delivery platforms are used for takeout and for Brinker International's virtual brand presence.

Brinker International, Inc. operates one virtual brand, which is It's Just Wings®.

Maggiano's banquet and private dining facilities represent a specific revenue stream within that brand's channel mix.

Sales from events at Maggiano's banquet facilities accounted for 14.7% of Maggiano's Company sales in fiscal 2025.

The average revenue per meal at Maggiano's, including alcoholic beverages, was approximately $39.06 per guest in fiscal 2025.

Finance: draft 13-week cash view by Friday.

Brinker International, Inc. (EAT) - Canvas Business Model: Customer Segments

You're looking at the core customer groups Brinker International, Inc. is serving across its two main concepts as of late 2025. The data clearly shows two distinct value propositions driving traffic, but one brand is definitely carrying the load right now.

Value-seeking casual dining guests, including lower-income households

Chili's Grill & Bar is clearly targeting the value-conscious guest. The success here is tied directly to advertising that highlights industry-leading value. This segment is responding well to promotions and core menu pricing, which is a smart play given the current economic backdrop.

• Chili's comparable restaurant sales increased 23.7% year-over-year in the fourth quarter of fiscal 2025.
• This growth was supported by a 16.3% increase in traffic in Q4 fiscal 2025.
• The brand has achieved 17 consecutive quarters of positive same-store sales at Chili's.
• Chili's average annual net sales per Company-owned restaurant for fiscal 2025 was $4.5 million.

Families and groups looking for a fun, affordable dining experience

This group overlaps heavily with the value-seeking segment but emphasizes the experience of dining out together. The operational improvements are key here, as they drive repeat visits from these regular family diners. The average check size at Chili's is significantly lower than at Maggiano's, making it the go-to for routine family meals.

Fiscal 2025 Average Guest Spend Comparison

Brand	Average Revenue Per Meal (w/ Alcohol)
Chili's Grill & Bar	$21.90
Maggiano's Little Italy	$39.06

Younger demographics attracted by viral marketing (e.g., Triple Dipper)

Brinker International, Inc. is successfully using targeted marketing to pull younger guests into the Chili's ecosystem. You can see the direct impact of specific menu items resonating on social channels. This is about driving trial and getting new faces in the door.

• The Triple Dipper appetizer combination represented 14% of total Chili's sales in the second quarter of fiscal 2025.
• This share doubled from 7% in the prior year's second quarter.
• In Q3 fiscal 2025, Chili's traffic saw a 21% rise, partly attributed to successful marketing like the Big QP burger launch.

Off-premise customers prioritizing convenience and delivery

While the search results don't give a specific off-premise percentage for late 2025, the focus on operational improvements and menu innovation is designed to support this channel's convenience factor. The success in traffic growth at Chili's suggests that the overall guest base, including those ordering delivery, is expanding.

The company operates virtual brands like It's Just Wings, which directly targets this convenience-driven customer. Still, the overall focus seems heavily weighted toward in-restaurant dining, which is a point of discussion for long-term adaptability.

Corporate and social groups for Maggiano's event and banquet business

Maggiano's Little Italy serves a more affluent, occasion-based customer, evidenced by the higher average check. The banquet business is a defined, profitable revenue stream for this brand, catering to larger social and corporate needs.

• Sales from events at Maggiano's banquet facilities made up 14.7% of Maggiano's Company sales in fiscal 2025.
• Maggiano's average annual sales per restaurant in fiscal 2025 was $9.9 million.
• Maggiano's comparable restaurant sales saw a modest increase of 0.4% in Q4 fiscal 2025.

Finance: draft 13-week cash view by Friday.

Brinker International, Inc. (EAT) - Canvas Business Model: Cost Structure

You're looking at the cost side of the Brinker International, Inc. equation as of late 2025, which is heavily influenced by labor, commodities, and strategic investment levels. Honestly, the recent strong sales growth is helping to offset some of these pressures, but they remain central to the cost structure.

Labor costs saw a year-over-year improvement of 120 basis points in the first quarter of fiscal 2026, even while the company absorbed wage rate investments of approximately 3.8% during that quarter. This suggests that while wage inflation is present, operational leverage is currently winning that specific battle.

Food and beverage costs were a headwind in Q1 FY2026, coming in unfavorable by 60 basis points year-over-year. This was driven by 2.6% commodity inflation, which was partially offset by menu pricing.

Capital expenditures for the full fiscal year 2025 were guided to be in the range of $265.0 million - $275.0 million. For the first quarter of fiscal 2026, capital expenditures were approximately $58.6 million, driven by capital maintenance spend as the reimage program for Chili's ramps up in 2026. Looking ahead, the guidance for full-year fiscal 2026 capital expenditures is set between $270.0 million - $290.0 million.

Restaurant operating expenses, which include rent, utilities, and maintenance, are reflected in the overall margin performance. For the first quarter of fiscal 2026, the restaurant operating margin (non-GAAP) was 16.2%, a 270 basis point improvement year-over-year, primarily due to sales leverage. For the fiscal year ending June 30, 2025, total Operating Expenses for Brinker International, Inc. were $4.87B.

Advertising and marketing spend is a key lever used to drive traffic. In the fourth quarter of fiscal 2025, advertising expenses were 3% of sales, a 20 basis point year-over-year rise. For the first quarter of fiscal 2026, advertising expense was 2.5% of sales, a decrease of 10 basis points year-over-year due to sales leverage.

Here's a quick look at some of the key cost and margin metrics from the most recent reporting period:

Cost/Expense Component	Period/Context	Amount/Rate
Total Operating Expenses	Fiscal Year Ending 2025-06-30	$4.87B
Capital Expenditures	FY 2025 Guidance	$265.0 million - $275.0 million
Capital Expenditures	FY 2026 Guidance	$270.0 million - $290.0 million
Restaurant Operating Margin (non-GAAP)	Q1 Fiscal 2026	16.2%
Wage Rate Inflation Included	Q1 Fiscal 2026	Approximately 3.8%
Commodity Inflation	Q1 Fiscal 2026	2.6%
Food & Beverage Cost Impact	Q1 Fiscal 2026 (Year-over-Year)	Unfavorable 60 basis points
Advertising Expense	Q1 Fiscal 2026 (% of Sales)	2.5%

The cost structure is also shaped by specific investment areas that management highlights:

• Investments in labor exceeding $160.0 million more than in fiscal 2022.
• Menu simplification, eliminating over 25% of the menu.
• Focus on core segments: Burgers, Crispers, Fajitas, Margaritas, and the Triple Dipper.
• Repurchase of $92.0 million in common stock during the first quarter of fiscal 2026.

To be defintely clear, the cost of goods sold structure for Chili's in fiscal 2025 showed that food and non-alcoholic beverage sales accounted for 90.7% of Company sales.

Finance: draft 13-week cash view by Friday.

Brinker International, Inc. (EAT) - Canvas Business Model: Revenue Streams

You're looking at how Brinker International, Inc. (EAT) actually books its money, which is a mix of direct sales and fees from partners. It's not just about what you see on the menu; it's about the whole system.

The total annual revenues for Brinker International, Inc. for Fiscal Year 2025 were reported at $5,384.2 million. Prior to the final reporting, the company had projected total revenues to be in the range of $5.33 billion - $5.35 billion for FY 2025.

The primary revenue source is sales from company-owned restaurants, which is broken down by brand performance metrics:

• Sales from company-owned restaurant operations, covering both Chili's Grill & Bar and Maggiano's Little Italy.
• Sales from virtual brands, including It's Just Wings, which operate out of existing kitchen space.
• Franchise royalties and fees generated from domestic and international partners.

Here's a look at the unit-level sales performance for the company-owned locations in fiscal 2025:

Metric	Chili's Company-Owned Restaurant	Maggiano's Restaurant
Average Annual Net Sales per Restaurant (FY 2025)	$4.5 million	$9.9 million
Average Revenue per Meal (FY 2025)	Approximately $21.90 per guest	Approximately $39.06 per guest
Food and Non-Alcoholic Beverage Sales as % of Company Sales (FY 2025)	90.7%	86.9%

Maggiano's Little Italy has a profitable, dedicated revenue stream from larger gatherings. Sales from events at their banquet facilities accounted for 14.7% of Maggiano's Company sales in fiscal 2025. That's a significant chunk of their total sales volume.

For franchise royalties and fees, Brinker International, Inc. generates revenue based on franchisee sales, though those franchisee sales themselves are excluded from the company's Total Revenues. To give you a sense of the scale these royalties are based on, here are some quarterly franchise sales figures from FY 2025:

• Chili's franchisees generated sales of approximately $232.3 million for the second quarter of fiscal 2025.
• Chili's franchisees generated sales of approximately $237.4 million for the third quarter of fiscal 2025.

The royalty stream is definitely a key part of the model, providing relatively high-margin income based on the performance of their partners globally. Finance: draft 13-week cash view by Friday.