Brinker International, Inc. (EAT): Modelo de negócios Canvas [Jan-2025 Atualizado]

Mergulhe no mundo culinário da Brinker International, uma potência por trás da amada Restaurant Brands Chili's e Maggiano's, onde estratégias de negócios inovadoras enfrentam experiências gastronômicas de dar água na boca. Este modelo de negócios abrangente Canvas revela como a empresa combina magistralmente tecnologia, parcerias de franquia e abordagens centradas no cliente para dominar o cenário casual para refeições, transformando refeições simples em momentos memoráveis ​​que mantêm os clientes voltarem para mais.

Brinker International, Inc. (EAT) - Modelo de negócios: Parcerias -chave

Parceiros de franquia

A partir de 2024, a Brinker International mantém parcerias estratégicas de franquia para operações de restaurantes de Chili e Maggiano:

Tipo de parceiro	Número de locais franqueados	Cobertura geográfica
Franquia de Chili Partners	120 restaurantes	Estados Unidos e mercados internacionais
Parceiros de franquia de Maggiano	12 restaurantes	Selecione áreas metropolitanas

Fornecedores de alimentos e bebidas

As principais parcerias da cadeia de suprimentos de alimentos e bebidas incluem:

• Sysco Corporation: Parceiro de distribuição de alimentos primários
• US Foods: Parceiro de distribuição de alimentos secundário
• Grupo de Alimentos de Desempenho: Fornecedor Suplementar

Fornecedor	Valor anual do contrato	Cobertura de fornecimento
Sysco Corporation	US $ 275 milhões	80% das necessidades de ingrediente do restaurante
US Foods	US $ 125 milhões	15% das necessidades de ingrediente do restaurante

Fornecedores de tecnologia

Parcerias de tecnologia de plataforma digital:

• Oracle: Sistemas de ponto de venda
• Resto: plataforma de pedidos digitais
• Olo: Integração de pedidos on -line

Parceiro de tecnologia	Investimento de tecnologia anual	Serviço primário
Oráculo	US $ 12,5 milhões	Software de gerenciamento de restaurantes corporativos
Brinde	US $ 8,3 milhões	Sistemas de pedidos e pagamento digitais

Agências de marketing e publicidade

Detalhes da parceria de marketing:

• Publicis Groupe: Comunicações de marketing integradas
• Grupo Interpublic: estratégias de marketing digital

Agência	Orçamento anual de marketing	Foco de marketing
Publicis Groupe	US $ 22 milhões	Posicionamento da marca e desenvolvimento de campanhas
Grupo Interpublic	US $ 15 milhões	Marketing de mídia digital e social

Parceiros de desenvolvimento imobiliário

Parcerias de desenvolvimento de localização de restaurantes:

• Grupo CBRE: Seleção de sites imobiliários
• JLL (Jones Lang Lasalle): Estratégia de localização do restaurante

Parceiro imobiliário	Investimento anual	Escopo de serviços
Grupo CBRE	US $ 5,7 milhões	Identificação do local e análise de viabilidade
Jll	US $ 4,2 milhões	Estratégia de localização e análise de mercado

Brinker International, Inc. (EAT) - Modelo de negócios: Atividades -chave

Operações e gerenciamento de restaurantes

A Brinker International opera 1.651 restaurantes a partir de 2023, com marcas primárias, incluindo Chili's Grill & Bar e Little Itália de Maggiano. A empresa gerencia aproximadamente 1.088 restaurantes de Chili e 52 locais de Maggiano nos Estados Unidos.

Métrica	Valor
Total de restaurantes	1,651
Restaurantes de Chili	1,088
Restaurantes de Maggiano	52

Desenvolvimento de menu e inovação culinária

A Brinker International investe significativamente na inovação do menu, com aproximadamente 15 a 20% dos itens de menu atualizados anualmente em suas marcas de restaurantes.

• Atualizações sazonais do menu
• Ofertas de tempo limitado
• Desenvolvimentos culinários orientados a tendências
• Pesquisa de preferência do cliente

Manutenção da plataforma de pedidos digitais e móveis

As vendas digitais representam 33,1% do total de vendas do Chili no ano fiscal de 2023, com uma plataforma avançada de pedidos digitais suportando:

Recurso da plataforma digital	Capacidade
Downloads de aplicativos móveis	Mais de 10 milhões
Porcentagem de vendas digital	33.1%
Canais de pedidos on -line	Site, aplicativo móvel, entrega de terceiros

Marketing e posicionamento da marca

A Brinker International aloca aproximadamente 3-4% da receita total para as atividades de marketing, com foco nos canais de marketing digital e tradicional.

• Marketing de mídia social
• Gerenciamento de programas de fidelidade
• Campanhas de conscientização da marca
• Publicidade digital direcionada

Cadeia de suprimentos e gerenciamento de inventário

A empresa gerencia uma cadeia de suprimentos complexa com os gastos anuais de compras estimados em US $ 1,8 bilhão em suprimentos de alimentos, bebidas e restaurantes.

Métrica da cadeia de suprimentos	Valor
Gastos anuais de compras	US $ 1,8 bilhão
Número de parceiros da cadeia de suprimentos	250+
Taxa de rotatividade de estoque	12-14 vezes por ano

Brinker International, Inc. (EAT) - Modelo de negócios: Recursos -chave

Marcas de restaurantes estabelecidas

A Brinker International opera duas marcas de restaurantes principais:

• Chili's Grill & Bar: 1.600 locais a partir de 2023
• Little Italy de Maggiano: 54 locais a partir de 2023

Marca	Locais totais	Franquia vs de propriedade da empresa
Chili's	1,600	Franquia de 60%, 40% de propriedade da empresa
Maggiano's	54	100% de propriedade da empresa

Tecnologia de pedidos digitais proprietários

Vendas digitais representadas US $ 1,2 bilhão em receita Para o ano fiscal de 2023, com os principais recursos tecnológicos:

• Aplicativo móvel com 9,5 milhões de usuários ativos
• Plataforma de pedidos on -line
• Programa de fidelidade com 11,4 milhões de membros

Equipe de gerenciamento experiente

Executivo	Posição	Anos com empresa
Wyman Roberts	CEO	Mais de 20 anos
Joseph Taylor	Diretor Financeiro	Mais de 10 anos

Extensa infraestrutura de restaurantes

Detalhes da infraestrutura a partir de 2023:

• Mágua quadrada total de restaurantes: 4,2 milhões de pés quadrados.
• Tamanho médio do restaurante: 5.500 pés quadrados.
• Valor do equipamento da cozinha: US $ 187 milhões

Rede de franquia forte

Métrica de franquia	Valor
Locais totais de franquia	960
Receita de franquia	US $ 342 milhões (2023)
Taxa de royalties de franquia	4-6%

Brinker International, Inc. (EAT) - Modelo de Negócios: Proposições de Valor

Experiência de refeições casuais com diversas opções de menu

Chili's Grill & O bar oferece 54 itens de menu diferentes em categorias, incluindo hambúrgueres, costelas, frango e frutos do mar. Faixa média de preço do menu: US $ 10,99 - US $ 22,50.

Categoria de menu	Número de itens	Faixa de preço
Hambúrgueres	12	$10.99 - $14.50
Costelas	7	$16.50 - $22.50
Frango	15	$11.50 - $18.99
Frutos do mar	8	$14.99 - $21.50

Qualidade consistente de alimentos e atendimento ao cliente

Classificação de satisfação do cliente: 4.2/5 em 1.650 locais de pimentão. Taxa média de retenção da equipe: 68% a partir de 2023.

• Pontuação de consistência da qualidade dos alimentos: 87%
• Horário médio de treinamento do servidor: 24 por ano
• Taxa de resolução de reclamação do cliente: 92%

Serviços convenientes de pedidos e entrega digitais

A ordem digital representa 27,5% do total de vendas de restaurantes em 2023. As plataformas de pedidos on -line incluem:

Plataforma	Porcentagem de vendas digitais
Site de Chili	12.3%
Aplicativos de entrega de terceiros	15.2%

Ambientes de restaurantes familiares

Demografia -alvo: famílias com renda familiar média $ 75.000 - US $ 95.000. Itens do menu infantil: 8 opções com preços de US $ 4,99 - US $ 7,50.

Opções de jantar acessíveis para vários segmentos de clientes

Estratégia de segmentação de preços com opções de refeições que variam de US $ 10,99 a US $ 22,50. Gastes médios de cliente por visita: US $ 18,75.

• Opções amigas do orçamento: US $ 10,99 - $ 14,50
• Opções de gama média: $ 14,51 - $ 18,99
• Opções premium: $ 19,00 - $ 22,50

Brinker International, Inc. (EAT) - Modelo de Negócios: Relacionamentos do Cliente

Programa de fidelidade (recompensas do meu chili)

A partir do quarto trimestre 2023, o programa de recompensas do meu chili relatou:

Métrica	Valor
Total de membros inscritos	10,4 milhões
Contribuição de vendas digital	54% do total de vendas de restaurantes
Gasto médio de membros	US $ 24,50 por visita

Marketing digital personalizado

As estratégias de marketing digital incluem:

• Campanhas de e -mail direcionadas com taxa aberta de 18,3%
• Notificações de aplicativos móveis personalizados
• Ofertas promocionais segmentadas com base nas preferências do cliente

Engajamento da mídia social

Plataforma	Contagem de seguidores	Taxa de engajamento
Instagram	387,000	3.2%
Facebook	2,1 milhões	2.7%
Twitter	96,500	1.9%

Feedback do cliente e melhoria contínua

Métricas de satisfação do cliente:

• Pontuação do promotor líquido: 62
• Avaliação de revisão on -line Média: 4.2/5
• Taxa de resolução de reclamação: 94,6%

Aplicativo móvel para facilitar pedidos e interação

Métrica de aplicativo móvel	Valor
Downloads de aplicativos totais	3,6 milhões
Usuários ativos mensais	1,2 milhão
Valor médio da ordem via aplicativo	$28.75
App Store Classificação	4.3/5

Brinker International, Inc. (EAT) - Modelo de Negócios: Canais

Locais de restaurantes físicos

A partir de 2023, a Brinker International opera 1.651 Chili's Grill & Restaurantes de bar e 66 restaurantes da Itália de Maggiano nos Estados Unidos.

Marca de restaurante	Locais totais	Locais domésticos	Locais internacionais
Chili's	1,651	1,236	415
Maggiano's	66	66	0

Aplicativo de pedidos móveis

O aplicativo móvel da Chili possui 8,5 milhões de usuários ativos a partir do quarto trimestre de 2023, com vendas digitais representando 33,5% do total de vendas de restaurantes.

• Downloads de aplicativos móveis: 12,3 milhões
• Usuários ativos mensais médios: 2,1 milhões
• Frequência de pedidos digitais: 4,2 vezes por mês por usuário

Pedidos de site online

O pedido de site direto on -line gera aproximadamente US $ 425 milhões em receita anual da Brinker International.

Plataformas de entrega de terceiros

Plataforma de entrega	Porcentagem de vendas digitais	Contribuição anual da receita
Doordash	48%	US $ 203 milhões
Uber come	27%	US $ 114 milhões
GRUBHUB	15%	US $ 63 milhões
Outras plataformas	10%	US $ 42 milhões

Experiência gastronômica na loja

O jantar na loja representa 66,5% do total de vendas de restaurantes, totalizando aproximadamente US $ 2,8 bilhões anualmente.

• Bilhete médio de jantar na loja: US $ 18,50
• Tempo médio de rotatividade de mesa: 45 minutos
• Horário de jantar de pico: 12h e 18h às 20h

Brinker International, Inc. (EAT) - Modelo de negócios: segmentos de clientes

Famílias

Chili's Grill & O BAR tem como alvo as famílias com uma renda familiar média de US $ 80.375 a partir de 2023. O segmento de refeições familiares representa 38% da base total de clientes do Brinker.

Aparelhamento demográfico	Percentagem
Famílias com crianças menores de 18 anos	42%
Faixa etária familiar média	35-45 anos
Tamanho médio de festa da família	3.7 pessoas

Jovens profissionais

Os jovens profissionais de 25 a 40 anos constituem 27% dos segmentos de clientes da Brinker, com uma renda média anual de US $ 92.000.

• Urban e Suburban Demographic
• Alta renda disponível
• Preferência por experiências de refeições casuais

Entusiastas de refeições casuais

O segmento de refeições casuais representa 45% do tráfego total de restaurantes, com Brinker capturando 12% de participação de mercado em 2023.

Frequência de refeições	Percentagem
Refeições casuais semanais	32%
Refeições quinzenais casuais	28%
Refeições casuais mensais	40%

Consumidores conscientes do orçamento

O segmento de orçamento representa 22% da base de clientes da Brinker, com gastos médios de refeição de US $ 15,50 por pessoa.

• Procure opções de menu orientadas por valor
• Responda ao preço promocional
• Renda familiar média: US $ 55.000 a US $ 75.000

Clientes corporativos e em grupo

O segmento de jantar corporativo gera US $ 127 milhões em receita anual para a Brinker International em 2023.

Métricas de segmento corporativo	Valor
Receita anual de catering corporativa	US $ 127 milhões
Tamanho médio do evento corporativo	18 pessoas
Taxa de retenção de clientes corporativos	76%

Brinker International, Inc. (EAT) - Modelo de negócios: estrutura de custos

Compras de comida e ingrediente

No ano fiscal de 2023, os custos de alimentos e ingredientes da Brinker International eram de US $ 1,47 bilhão, representando aproximadamente 27,8% do total de vendas de restaurantes.

Categoria de custo	Valor (US $ milhões)	Porcentagem de vendas
Ingredientes da proteína	$482.3	9.1%
Produzir	$263.5	5.0%
Produtos lácteos	$214.7	4.1%

Salários da equipe do restaurante

Os custos totais da mão -de -obra da Brinker International no ano fiscal de 2023 foram de US $ 1,92 bilhão, representando 36,3% do total de vendas de restaurantes.

• Salário médio por hora para a equipe da cozinha: US $ 15,42
• Salário médio por hora para servidores: US $ 12,87
• Salários de gestão: US $ 78,6 milhões anualmente

Aluguel e manutenção de propriedades

As despesas totais de ocupação no ano fiscal de 2023 foram de US $ 456,2 milhões, representando 8,6% do total de vendas de restaurantes.

Tipo de despesa	Valor (US $ milhões)	Porcentagem de vendas
Aluguel	$312.4	5.9%
Manutenção de propriedades	$143.8	2.7%

Despesas de marketing e publicidade

As despesas de marketing para o ano fiscal de 2023 totalizaram US $ 187,5 milhões, o que representa 3,5% do total de vendas de restaurantes.

• Orçamento de marketing digital: US $ 62,3 milhões
• Publicidade tradicional: US $ 95,2 milhões
• Campanhas promocionais: US $ 30,0 milhões

Investimentos de tecnologia e plataforma digital

Os investimentos em tecnologia para o ano fiscal de 2023 foram de US $ 93,6 milhões, representando 1,8% do total de vendas de restaurantes.

Categoria de tecnologia	Valor (US $ milhões)	Porcentagem de vendas
Plataformas de pedidos digitais	$41.2	0.8%
Infraestrutura de TI	$32.7	0.6%
Segurança cibernética	$19.7	0.4%

Brinker International, Inc. (EAT) - Modelo de negócios: fluxos de receita

Vendas de restaurantes (jantar e viagem)

Para o ano fiscal de 2023, a Brinker International registrou receitas totais de US $ 3,57 bilhões. As vendas de restaurantes de Chili e Maggiano foram responsáveis ​​pela fonte de receita primária.

Categoria de receita	Valor (ano fiscal de 2023)
Vendas totais de restaurantes	US $ 3,46 bilhões
Jantar vendas	US $ 2,87 bilhões
Vendas de viagem e digital	US $ 590 milhões

Royalties de franquia

Os royalties de franquia representam um fluxo de receita significativo para a Brinker International.

Detalhes da franquia	Métricas
Locais totais de franquia	359 restaurantes
Taxa de royalties de franquia	4-5% das vendas brutas
Receita de royalties de franquia	US $ 86,4 milhões

Comissões de pedidos digitais

As vendas digitais continuam a crescer para a Brinker International.

• Porcentagem de vendas digitais: 27,4% do total de vendas
• Taxa de comissão de pedidos digitais: aproximadamente 10-15%
• Receita de pedidos digitais: US $ 78,3 milhões

Serviços de catering

O catering representa um fluxo de receita suplementar para os restaurantes de Chili.

Métricas de receita de catering	Quantia
Receita anual de catering	US $ 157,2 milhões
Porcentagem de vendas de atendimento	4,5% da receita total de restaurantes

Mercadoria e vendas de produtos de marca

Receita adicional gerada através de mercadorias de marca e vendas de produtos.

• Vendas de cartões -presente: US $ 42,6 milhões
• Receita de mercadorias da marca: US $ 12,3 milhões
• Receita total de mercadorias: US $ 54,9 milhões

Brinker International, Inc. (EAT) - Canvas Business Model: Value Propositions

Industry-leading value proposition like the $10.99 3 for Me platform

• The 3 For Me value platform starts at just $10.99.
• The mix of the $10.99 offering was kept flat at under 18%, with the specific $10.99 mix reduced to 7.7% in Q4 2025.
• The platform includes bottomless chips and salsa, an unlimited fountain drink, and an entree like the Big QP with fries for $10.99.

Craveable, consistent casual dining food and service

Brinker International reported consolidated comparable sales growth of positive 13.0% in Q1 2025. Chili's Grill & Bar drove this with a 14.1% increase in comparable sales for Q1 2025. By Q4 2025, Chili's comparable sales soared by 23.7%. Chili's has beaten the industry in traffic for 7 consecutive quarters as of the Q4 2025 report.

Metric	Brand	Period	Value
Comparable Sales Growth	Consolidated	Q1 2025	+13.0%
Comparable Sales Growth	Chili's	Q1 2025	+14.1%
Comparable Sales Growth	Maggiano's	Q1 2025	+4.2%
Comparable Sales Growth	Chili's	Q4 2025	+23.7%
Traffic Growth	Chili's	Q4 2025	+16.3%

Convenient off-premise and virtual brand options (It's Just Wings)

Brinker International, Inc. operates the virtual brand It's Just Wings.

Elevated, high-touch Italian dining experience at Maggiano's

Metric	Period	Value
U.S. Sales (Estimated)	2024	$522,000,000
Comparable Sales Growth	Q2 2025	+1.8%

Better-than-fast-food positioning for the value-seeking consumer

• Chili's continues its better than fast food campaign.
• The Big QP burger on the 3 For Me menu features 85% more beef than a Quarter Pounder® with Cheese.
• The Big Smasher has twice the beef of a Big Mac®.

Brinker International, Inc. (EAT) - Canvas Business Model: Customer Relationships

You're looking at how Brinker International, Inc. keeps its customers engaged across its brands, which is a mix of high-touch service and digital efficiency. Here's the quick math on the relationships they maintain as of late 2025.

Value-driven relationship maintained via fixed-price menu platforms

The relationship at Chili's Grill & Bar is heavily anchored in perceived value, supported by menu pricing that brings guests in frequently. The company has focused on operational improvements that drive repeat visits, evidenced by Chili's achieving 17 consecutive quarters of positive same-store sales as of the fiscal 2025 report. The pricing strategy is clear in the menu structure for fiscal 2025.

Metric	Chili's Grill & Bar (FY2025)	Maggiano's Little Italy (FY2025)
Average Entrée Price Range	$10.76 to $30.26	$15.50 to $51.00
Average Revenue Per Meal (Incl. Alcohol)	Approximately $21.90 per guest	Approximately $39.06 per guest
Average Annual Sales Per Restaurant Unit	$4.5 million	$9.9 million

The price contribution to Chili's comparable restaurant sales in the second quarter of fiscal 2025 was 4.9%, showing that pricing is a key lever in their value proposition. Also, the average restaurant unit volume (ARUV) for Chili's grew from $3.1 million at the end of fiscal 2022 to $4.5 million in fiscal 2025. That's a solid jump. What this estimate hides is the exact mix of fixed-price promotions versus à la carte ordering that drives these averages.

Digital engagement through mobile app and online ordering

Digital engagement is a growing part of the relationship, supported by technology investments. The company is focused on improving the guest experience through tech, including a 'dramatic simplification of the handheld iPad application' and an upgraded WiFi network. The success of certain menu items, like the Triple Dipper, which represented 14% of total sales in the second quarter of fiscal 2025, shows digital or promotional focus can drive significant transaction volume. General and administrative expenses increased in the fourth quarter of fiscal 2025 due to recent technology initiatives.

High-touch, personalized service for Maggiano's banquet and event sales

For Maggiano's Little Italy, the relationship leans toward high-touch service, especially for larger parties and events. Sales from events at their banquet facilities accounted for 14.7% of Maggiano's Company sales for fiscal 2025. This segment supports a higher average revenue per guest at approximately $39.06 per meal. The brand's comparable restaurant sales growth in the third quarter of fiscal 2025 was a modest 0.4%, with gains in price and mix being partially offset by traffic declines.

Transactional relationship for virtual brand and delivery orders

Brinker International, Inc. operates virtual brands, including It's Just Wings, which inherently foster a more transactional customer relationship focused on convenience and delivery fulfillment. While specific revenue percentages for the virtual brands in fiscal 2025 weren't explicitly detailed in the same way as the core brands, the operation of these entities signifies a segment of the customer base interacting primarily through off-premise, digital channels.

Focus on repeat visits driven by operational improvements

The entire Brinker International, Inc. strategy in fiscal 2025 emphasized operational changes to ensure guests return. The total revenue growth of 21.9% for the full fiscal year was explicitly driven by operational improvements to the dining experience bringing guests back. This focus is quantified by the improvement in the dining room key guest experience measure, which hit a low of just 2.3% for Guests with a Problem. Furthermore, Chili's restaurant operating margins improved significantly, moving from 11.9% in fiscal 2022 to 17.6% in fiscal 2025, a direct result of efficiencies that support better service and value delivery.

• Chili's comparable restaurant sales growth in Q2 FY2025 was 31.4%, driven by a 19.9% increase in traffic.
• The company repaid an additional $125.0 million in funded debt in Q3 FY2025, leveraging higher sales to improve financial stability.
• Food and non-alcoholic beverage sales accounted for 90.7% of Chili's Company sales in fiscal 2025.

Finance: draft 13-week cash view by Friday.

Brinker International, Inc. (EAT) - Canvas Business Model: Channels

Company-owned Chili's and Maggiano's physical restaurant locations form the core of Brinker International, Inc.'s distribution network.

As of June 25, 2025, the total restaurant count stood at 1,628 locations across the United States, 27 other countries, and two U.S. territories. This total comprised 1,162 Company-owned restaurants and 466 franchised restaurants.

During fiscal 2025, the company permanently closed 13 Company-owned Chili's and one Company-owned Maggiano's restaurant that were underperforming or for which lease terms could not be renewed.

Channel Type	Brand	Total Units (as of 6/25/2025)	Average Annual Net Sales Per Restaurant (FY 2025)
Company-Owned	Chili's Grill & Bar	Not explicitly separated from total Company-owned units	$4.5 million
Company-Owned	Maggiano's Little Italy	Not explicitly separated from total Company-owned units	$9.9 million
Franchise-Operated	Chili's & Maggiano's (Total)	466	Not explicitly available

Franchise-operated restaurants drive domestic and international expansion, utilizing development agreements with partners.

In fiscal 2025, 34 franchise-operated restaurants opened. This included 3 domestic and 30 international Chili's locations.

• International growth is pursued through development agreements in new and existing markets.
• Chili's franchisees generated sales of $225.7 million for the first quarter of fiscal 2025.

Digital channels involve Brinker International's proprietary websites and apps, which support takeout and delivery orders for both Chili's and Maggiano's.

The company's strategy includes enhancing digital experiences to meet evolving guest preferences.

Third-party delivery platforms are used for takeout and for Brinker International's virtual brand presence.

Brinker International, Inc. operates one virtual brand, which is It's Just Wings®.

Maggiano's banquet and private dining facilities represent a specific revenue stream within that brand's channel mix.

Sales from events at Maggiano's banquet facilities accounted for 14.7% of Maggiano's Company sales in fiscal 2025.

The average revenue per meal at Maggiano's, including alcoholic beverages, was approximately $39.06 per guest in fiscal 2025.

Finance: draft 13-week cash view by Friday.

Brinker International, Inc. (EAT) - Canvas Business Model: Customer Segments

You're looking at the core customer groups Brinker International, Inc. is serving across its two main concepts as of late 2025. The data clearly shows two distinct value propositions driving traffic, but one brand is definitely carrying the load right now.

Value-seeking casual dining guests, including lower-income households

Chili's Grill & Bar is clearly targeting the value-conscious guest. The success here is tied directly to advertising that highlights industry-leading value. This segment is responding well to promotions and core menu pricing, which is a smart play given the current economic backdrop.

• Chili's comparable restaurant sales increased 23.7% year-over-year in the fourth quarter of fiscal 2025.
• This growth was supported by a 16.3% increase in traffic in Q4 fiscal 2025.
• The brand has achieved 17 consecutive quarters of positive same-store sales at Chili's.
• Chili's average annual net sales per Company-owned restaurant for fiscal 2025 was $4.5 million.

Families and groups looking for a fun, affordable dining experience

This group overlaps heavily with the value-seeking segment but emphasizes the experience of dining out together. The operational improvements are key here, as they drive repeat visits from these regular family diners. The average check size at Chili's is significantly lower than at Maggiano's, making it the go-to for routine family meals.

Fiscal 2025 Average Guest Spend Comparison

Brand	Average Revenue Per Meal (w/ Alcohol)
Chili's Grill & Bar	$21.90
Maggiano's Little Italy	$39.06

Younger demographics attracted by viral marketing (e.g., Triple Dipper)

Brinker International, Inc. is successfully using targeted marketing to pull younger guests into the Chili's ecosystem. You can see the direct impact of specific menu items resonating on social channels. This is about driving trial and getting new faces in the door.

• The Triple Dipper appetizer combination represented 14% of total Chili's sales in the second quarter of fiscal 2025.
• This share doubled from 7% in the prior year's second quarter.
• In Q3 fiscal 2025, Chili's traffic saw a 21% rise, partly attributed to successful marketing like the Big QP burger launch.

Off-premise customers prioritizing convenience and delivery

While the search results don't give a specific off-premise percentage for late 2025, the focus on operational improvements and menu innovation is designed to support this channel's convenience factor. The success in traffic growth at Chili's suggests that the overall guest base, including those ordering delivery, is expanding.

The company operates virtual brands like It's Just Wings, which directly targets this convenience-driven customer. Still, the overall focus seems heavily weighted toward in-restaurant dining, which is a point of discussion for long-term adaptability.

Corporate and social groups for Maggiano's event and banquet business

Maggiano's Little Italy serves a more affluent, occasion-based customer, evidenced by the higher average check. The banquet business is a defined, profitable revenue stream for this brand, catering to larger social and corporate needs.

• Sales from events at Maggiano's banquet facilities made up 14.7% of Maggiano's Company sales in fiscal 2025.
• Maggiano's average annual sales per restaurant in fiscal 2025 was $9.9 million.
• Maggiano's comparable restaurant sales saw a modest increase of 0.4% in Q4 fiscal 2025.

Finance: draft 13-week cash view by Friday.

Brinker International, Inc. (EAT) - Canvas Business Model: Cost Structure

You're looking at the cost side of the Brinker International, Inc. equation as of late 2025, which is heavily influenced by labor, commodities, and strategic investment levels. Honestly, the recent strong sales growth is helping to offset some of these pressures, but they remain central to the cost structure.

Labor costs saw a year-over-year improvement of 120 basis points in the first quarter of fiscal 2026, even while the company absorbed wage rate investments of approximately 3.8% during that quarter. This suggests that while wage inflation is present, operational leverage is currently winning that specific battle.

Food and beverage costs were a headwind in Q1 FY2026, coming in unfavorable by 60 basis points year-over-year. This was driven by 2.6% commodity inflation, which was partially offset by menu pricing.

Capital expenditures for the full fiscal year 2025 were guided to be in the range of $265.0 million - $275.0 million. For the first quarter of fiscal 2026, capital expenditures were approximately $58.6 million, driven by capital maintenance spend as the reimage program for Chili's ramps up in 2026. Looking ahead, the guidance for full-year fiscal 2026 capital expenditures is set between $270.0 million - $290.0 million.

Restaurant operating expenses, which include rent, utilities, and maintenance, are reflected in the overall margin performance. For the first quarter of fiscal 2026, the restaurant operating margin (non-GAAP) was 16.2%, a 270 basis point improvement year-over-year, primarily due to sales leverage. For the fiscal year ending June 30, 2025, total Operating Expenses for Brinker International, Inc. were $4.87B.

Advertising and marketing spend is a key lever used to drive traffic. In the fourth quarter of fiscal 2025, advertising expenses were 3% of sales, a 20 basis point year-over-year rise. For the first quarter of fiscal 2026, advertising expense was 2.5% of sales, a decrease of 10 basis points year-over-year due to sales leverage.

Here's a quick look at some of the key cost and margin metrics from the most recent reporting period:

Cost/Expense Component	Period/Context	Amount/Rate
Total Operating Expenses	Fiscal Year Ending 2025-06-30	$4.87B
Capital Expenditures	FY 2025 Guidance	$265.0 million - $275.0 million
Capital Expenditures	FY 2026 Guidance	$270.0 million - $290.0 million
Restaurant Operating Margin (non-GAAP)	Q1 Fiscal 2026	16.2%
Wage Rate Inflation Included	Q1 Fiscal 2026	Approximately 3.8%
Commodity Inflation	Q1 Fiscal 2026	2.6%
Food & Beverage Cost Impact	Q1 Fiscal 2026 (Year-over-Year)	Unfavorable 60 basis points
Advertising Expense	Q1 Fiscal 2026 (% of Sales)	2.5%

The cost structure is also shaped by specific investment areas that management highlights:

• Investments in labor exceeding $160.0 million more than in fiscal 2022.
• Menu simplification, eliminating over 25% of the menu.
• Focus on core segments: Burgers, Crispers, Fajitas, Margaritas, and the Triple Dipper.
• Repurchase of $92.0 million in common stock during the first quarter of fiscal 2026.

To be defintely clear, the cost of goods sold structure for Chili's in fiscal 2025 showed that food and non-alcoholic beverage sales accounted for 90.7% of Company sales.

Finance: draft 13-week cash view by Friday.

Brinker International, Inc. (EAT) - Canvas Business Model: Revenue Streams

You're looking at how Brinker International, Inc. (EAT) actually books its money, which is a mix of direct sales and fees from partners. It's not just about what you see on the menu; it's about the whole system.

The total annual revenues for Brinker International, Inc. for Fiscal Year 2025 were reported at $5,384.2 million. Prior to the final reporting, the company had projected total revenues to be in the range of $5.33 billion - $5.35 billion for FY 2025.

The primary revenue source is sales from company-owned restaurants, which is broken down by brand performance metrics:

• Sales from company-owned restaurant operations, covering both Chili's Grill & Bar and Maggiano's Little Italy.
• Sales from virtual brands, including It's Just Wings, which operate out of existing kitchen space.
• Franchise royalties and fees generated from domestic and international partners.

Here's a look at the unit-level sales performance for the company-owned locations in fiscal 2025:

Metric	Chili's Company-Owned Restaurant	Maggiano's Restaurant
Average Annual Net Sales per Restaurant (FY 2025)	$4.5 million	$9.9 million
Average Revenue per Meal (FY 2025)	Approximately $21.90 per guest	Approximately $39.06 per guest
Food and Non-Alcoholic Beverage Sales as % of Company Sales (FY 2025)	90.7%	86.9%

Maggiano's Little Italy has a profitable, dedicated revenue stream from larger gatherings. Sales from events at their banquet facilities accounted for 14.7% of Maggiano's Company sales in fiscal 2025. That's a significant chunk of their total sales volume.

For franchise royalties and fees, Brinker International, Inc. generates revenue based on franchisee sales, though those franchisee sales themselves are excluded from the company's Total Revenues. To give you a sense of the scale these royalties are based on, here are some quarterly franchise sales figures from FY 2025:

• Chili's franchisees generated sales of approximately $232.3 million for the second quarter of fiscal 2025.
• Chili's franchisees generated sales of approximately $237.4 million for the third quarter of fiscal 2025.

The royalty stream is definitely a key part of the model, providing relatively high-margin income based on the performance of their partners globally. Finance: draft 13-week cash view by Friday.