Eventbrite, Inc. (EB): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el mundo dinámico de la gestión de eventos digitales, Eventbrite ha revolucionado cómo las personas descubren, crean y asisten a eventos en todo el mundo. Al aprovechar un modelo de negocio poderoso y flexible, esta plataforma innovadora ha transformado el panorama de boletos de eventos, ofreciendo soluciones perfectas para organizadores que van desde pequeñas reuniones locales hasta enormes conferencias internacionales. Con su combinación única de tecnología, diseño fácil de usar y ecosistema integral, Eventbrite se ha convertido en una plataforma que cambia el juego que empodera a los creadores y asistentes de eventos, conectando comunidades y experiencias a través de un mercado digital sofisticado.

EventBrite, Inc. (EB) - Modelo de negocios: asociaciones clave

Organizadores y promotores del evento

A partir del cuarto trimestre de 2023, EventBrite colaboró ​​con más de 720,000 creadores de eventos activos en múltiples industrias. La plataforma admitió eventos en 180 países.

Categoría de la industria	Número de organizadores de eventos
Música y entretenimiento	237,000
Eventos corporativos	156,000
Talleres educativos	98,000
Recaudadores de fondos sin fines de lucro	72,000

Procesadores de pago

Eventbrite integrado con Raya y Paypal para el procesamiento de transacciones. En 2023, estas asociaciones procesaron aproximadamente $ 2.3 mil millones en ventas de boletos brutos.

• Tasas de transacción de rayas: 2.9% + $ 0.30 por transacción
• Tasa de procesamiento de PayPal: 2.7% + tarifa fija

Plataformas de redes sociales

EventBrite mantuvo asociaciones estratégicas con:

• Facebook: 87 millones de conexiones de descubrimiento de eventos
• Instagram: 45 millones de potencial alcance de eventos
• LinkedIn: 22 millones de integraciones de eventos profesionales

Proveedores de servicios en la nube

Eventbrite utilizado Servicios web de Amazon (AWS) para infraestructura en la nube. El gasto anual del servicio en la nube en 2023 fue de aproximadamente $ 4.7 millones.

Socios de integración de tecnología

Pareja	Tipo de integración	Volumen de transacción anual
Masterero	API de boletos	$ 127 millones
Salesforce	Integración CRM	$ 53 millones
Zoom	Plataforma de eventos virtuales	$ 42 millones

EventBrite, Inc. (EB) - Modelo de negocio: actividades clave

Desarrollo de creación de eventos en línea y plataforma de boletos

EventBrite invirtió $ 56.3 millones en investigación y desarrollo en 2022. El desarrollo de la plataforma se centra en:

• Infraestructura de nube escalable
• Sistemas de boletos que responden a dispositivos móviles
• Herramientas avanzadas de gestión de eventos

Métrico de desarrollo	Datos 2022
Gastos totales de I + D	$ 56.3 millones
Ingenieros de software	287 empleados
Frecuencia de actualización de la plataforma	Trimestral

Marketing digital y adquisición de clientes

EventBrite asignó $ 42.7 millones para gastos de marketing en 2022.

• Campañas de redes sociales dirigidas
• Estrategias de marketing de rendimiento
• Optimización del programa de referencia

Métrico de marketing	Datos 2022
Gasto de marketing	$ 42.7 millones
Costo de adquisición de clientes	$ 8.45 por usuario
Usuarios activos mensuales	1.2 millones

Mantenimiento de la plataforma e innovación tecnológica

Infraestructura tecnológica que respalda 2 millones de eventos mensuales.

• Gestión de infraestructura en la nube
• Protocolos de ciberseguridad
• Optimización del rendimiento

Métrica de tecnología	Datos 2022
Tiempo de actividad del servidor	99.98%
Eventos mensuales procesados	2 millones
Inversión en infraestructura	$ 23.6 millones

Atención al cliente y optimización de la experiencia del usuario

Equipo de soporte dedicado de 215 representantes de servicio al cliente.

• Soporte multilingüe 24/7
• Base de conocimiento de autoservicio
• Asistencia automatizada de venta de boletos

Métrico de soporte	Datos 2022
Tamaño del equipo de soporte	215 representantes
Tiempo de respuesta promedio	2.3 horas
Tasa de satisfacción del cliente	87%

Análisis de datos e Insights Generation

Capacidades avanzadas de procesamiento de datos analizando 500 terabytes de datos de eventos mensualmente.

• Modelado de rendimiento de eventos predictivos
• Seguimiento de comportamiento del usuario
• Análisis de tendencias de mercado

Métrico de análisis	Datos 2022
Datos procesados ​​mensualmente	500 terabytes
Modelos de aprendizaje automático	37 modelos activos
Tamaño del equipo de análisis	42 científicos de datos

EventBrite, Inc. (EB) - Modelo de negocio: recursos clave

Tecnología avanzada de entradas web y móvil

A partir del cuarto trimestre de 2023, la plataforma de tecnología de EventBrite admite más de 4,7 millones de eventos a nivel mundial. La plataforma procesa aproximadamente 300,000 transacciones de boletos por día.

Métrica de tecnología	Datos cuantitativos
Descargas de aplicaciones móviles	3.2 millones de usuarios móviles activos
Tiempo de actividad de la plataforma	99.98% de confiabilidad
Características de gestión de eventos	27 herramientas digitales integradas

Infraestructura robusta basada en la nube

EventBrite utiliza Amazon Web Services (AWS) para su infraestructura en la nube, administrando más de 5 petabytes de datos anualmente.

• La infraestructura en la nube admite el procesamiento de boletos para eventos en tiempo real
• Maneja cargas máximas de 1,000 ventas de entradas por minuto durante eventos de alta demanda
• Admite la redundancia de datos de múltiples regiones

Gran base de datos global de usuarios

A partir de 2023, EventBrite mantiene una base de datos de usuarios de 180 millones de usuarios registrados en 180 países.

Métricas de bases de datos de usuarios	Datos cuantitativos
Total de usuarios registrados	180 millones
Países atendidos	180
Usuarios activos anuales	45 millones

Equipos de tecnología calificada y desarrollo de productos

EventBrite emplea 750 profesionales de desarrollo de tecnología y productos a tiempo completo a partir de diciembre de 2023.

• Composición del equipo de ingeniería: 62% de ingenieros de software
• Equipo de desarrollo de productos: 38% gerentes de productos y diseñadores
• Experiencia promedio de ingeniería: 7.5 años

Reconocimiento de marca fuerte

EventBrite genera $ 523.4 millones en ingresos anuales para el año fiscal 2023, lo que demuestra una importante presencia del mercado.

Métricas de rendimiento de la marca	Datos cuantitativos
Ingresos anuales	$ 523.4 millones
Cuota de mercado en la tecnología de eventos	37% del mercado global de entradas en línea
Valor de marca	$ 1.2 mil millones estimado

EventBrite, Inc. (EB) - Modelo de negocio: propuestas de valor

Soluciones simples de gestión de eventos y boletos fáciles de usar

EventBrite proporciona una plataforma digital que procesa $ 5.4 mil millones en ventas de boletos brutos en 2022. La plataforma admite 4.7 millones de eventos a nivel mundial con 345 millones de asistentes en el mismo año.

Métrica de plataforma	Rendimiento 2022
Venta total de entradas brutas	$ 5.4 mil millones
Total de eventos	4.7 millones
Asistentes totales	345 millones

Plataforma rentable para los organizadores

EventBrite cobra un 2.5% + $ 0.79 por tarifa de boleto para eventos pagados, proporcionando una solución económica para los creadores de eventos.

• Gratis para eventos gratis
• Tarifas de transacción más bajas en la industria de gestión de eventos
• No hay costos iniciales para los creadores de eventos

Alcance global y accesibilidad

EventBrite opera en 180 países, admitiendo múltiples monedas e idiomas.

Herramientas integradas de marketing y promoción

Característica de marketing	Capacidad
Integración de redes sociales	Compartir directamente en Facebook, Twitter, LinkedIn
Marketing por correo electrónico	Invitaciones de correo electrónico gratuitas ilimitadas
Optimización de SEO	Páginas de destino de eventos individuales

Registro de eventos integral y gestión de asistentes

Soporte de plataforma Seguimiento de asistentes en tiempo real, capacidades de check-in e informes detallados.

• Aplicación de check-in móvil
• Escaneo de código QR
• Análisis de asistencia instantánea

EventBrite, Inc. (EB) - Modelo de negocios: relaciones con los clientes

Plataforma en línea de autoservicio

EventBrite proporciona una plataforma digital con 1.3 millones de creadores de eventos activos a partir del tercer trimestre de 2023. La plataforma admite 4.7 millones de eventos anuales en 180 países.

Métrica de plataforma	Valor
Creadores de eventos activos	1.3 millones
Eventos anuales	4.7 millones
Alcance geográfico	180 países

Sistemas automatizados de atención al cliente

EventBrite utiliza canales de soporte con AI con un Tasa de primera resolución del 72%. El tiempo de respuesta de atención al cliente promedia 4.2 horas.

Foros de la comunidad y base de conocimiento

La plataforma mantiene recursos de soporte integrales:

• 500+ artículos de autoayuda
• Base de conocimiento en línea 24/7
• Foros de discusión comunitaria con más de 250,000 participantes registrados

Comunicaciones por correo electrónico personalizadas

EventBrite envía aproximadamente 3.2 millones de correos electrónicos de recomendación de eventos personalizados semanalmente, con una tasa de participación del 18.5%.

Estrategias de participación digital escalables

Métrica de compromiso digital	Valor
Usuarios de aplicaciones móviles	670,000 usuarios activos mensuales
Seguidores de redes sociales	425,000 en todas las plataformas
Crecimiento anual de los usuarios	12.4%

EventBrite, Inc. (EB) - Modelo de negocio: canales

Plataforma basada en la web

EventBrite opera una plataforma web con 1.3 millones de eventos activos en 2022. La plataforma procesó $ 4.7 mil millones en ventas de entradas brutas durante el mismo año. El tráfico del sitio web alcanzó aproximadamente 50 millones de visitantes únicos mensualmente.

Métrica de plataforma	Datos 2022
Eventos activos	1.3 millones
Venta de entradas brutas	$ 4.7 mil millones
Visitantes únicos mensuales	50 millones

Aplicación móvil

La aplicación móvil de EventBrite se ha descargado más de 10 millones de veces en las plataformas iOS y Android. El tráfico móvil representa el 62% del tráfico total de la plataforma.

• Calificación de iOS App Store: 4.7/5
• Android Google Play Rating: 4.5/5
• Descargas de aplicaciones móviles: más de 10 millones
• Porcentaje de tráfico móvil: 62%

Integración de redes sociales

EventBrite se integra con las principales plataformas de redes sociales, generando el 22% de los registros de eventos a través de los canales de redes sociales en 2022.

Plataforma social	Contribución de registro
Facebook	15%
Instagram	4%
LinkedIn	3%

Marketing por correo electrónico

Los canales de marketing por correo electrónico de EventBrite generan el 35% de los registros de eventos totales. La plataforma envía aproximadamente 500 millones de correos electrónicos transaccionales y de marketing anualmente.

Redes de referencia y asociación

EventBrite mantiene asociaciones con más de 200 socios de tecnología y ecosistema de eventos. Los canales de referencia contribuyen con el 18% de los registros de eventos totales.

Categoría de asociación	Número de socios
Socios tecnológicos	120
Socios del ecosistema de eventos	80
Contribución de registro de referencia	18%

EventBrite, Inc. (EB) - Modelo de negocios: segmentos de clientes

Organizadores de eventos pequeños a grandes

A partir del cuarto trimestre de 2023, EventBrite atiende a aproximadamente 1.3 millones de creadores de eventos activos a nivel mundial. La plataforma apoya a los organizadores de eventos en varias escalas, desde eventos de la comunidad local hasta conferencias a gran escala.

Escala de eventos	Número de organizadores activos	Tamaño de evento promedio
Pequeños eventos (1-50 asistentes)	687,000	25 participantes
Eventos medios (51-500 asistentes)	412,000	175 participantes
Grandes eventos (más de 500 asistentes)	201,000	1.200 participantes

Planificadores de eventos corporativos

EventBrite atiende a 78,000 clientes corporativos en varias industrias, con un promedio de 12 eventos corporativos por organización anualmente.

• Sector de la tecnología: 31% de los clientes corporativos
• Sector de finanzas: 22% de los clientes corporativos
• Sector de la salud: 15% de clientes corporativos
• Servicios profesionales: 18% de clientes corporativos
• Otras industrias: 14% de los clientes corporativos

Artistas e intérpretes independientes

En 2023, EventBrite apoyó a 215,000 artistas e intérpretes independientes, generando $ 42.3 millones en ventas de entradas para profesionales creativos.

Categoría de rendimiento	Número de artistas	Precio promedio de boleto
Música	89,000	$24.50
Comedia	37,000	$32.75
Teatro	54,000	$45.20
Otras actuaciones	35,000	$28.60

Organizaciones sin fines de lucro

EventBrite admite 62,000 organizaciones sin fines de lucro, facilitando 173,000 eventos de recaudación de fondos y concientización en 2023.

• El evento promedio de recaudación de fondos genera $ 4,750
• Volumen total de recaudación de fondos: $ 822.5 millones
• Asistencia a eventos promedio: 85 participantes

Instituciones educativas y organizadores de la conferencia

En 2023, EventBrite atendió a 45,000 instituciones educativas y organizadores de la conferencia, organizando 98,000 eventos de desarrollo académico y profesional.

Tipo de institución	Número de organizaciones	Asistencia a eventos promedio
Universidades	24,000	210 participantes
Universidad	12,000	95 participantes
Capacitación profesional	9,000	65 participantes

EventBrite, Inc. (EB) - Modelo de negocio: Estructura de costos

Mantenimiento de la infraestructura tecnológica

En 2023, EventBrite reportó tecnología total y gastos de desarrollo de $ 56.4 millones, lo que representa aproximadamente el 32% de los gastos operativos totales.

Componente de infraestructura	Costo anual
Servicios de alojamiento en la nube	$ 18.2 millones
Seguridad de la red	$ 7.5 millones
Mantenimiento del centro de datos	$ 6.8 millones

Desarrollo e ingeniería de software

EventBrite invirtió $ 42.3 millones en desarrollo e ingeniería de software en 2023.

• Fuerza laboral de ingeniería: 287 empleados a tiempo completo
• Salario promedio de ingeniería: $ 145,000 por año
• Herramientas y licencias de desarrollo de software: $ 3.6 millones

Marketing y adquisición de clientes

Los gastos de marketing para 2023 totalizaron $ 38.7 millones, lo que representa el 22% de los gastos operativos totales.

Canal de marketing	Gasto
Publicidad digital	$ 22.5 millones
Marketing en redes sociales	$ 8.9 millones
Marketing de contenidos	$ 7.3 millones

Operaciones de atención al cliente

Los costos de atención al cliente en 2023 ascendieron a $ 24.6 millones.

• Tamaño del equipo de soporte: 215 empleados
• Salario de representante de apoyo promedio: $ 62,000 por año
• Infraestructura de tecnología de atención al cliente: $ 3.2 millones

Inversiones de investigación y desarrollo

El gasto de I + D para 2023 fue de $ 35.1 millones.

Área de enfoque de I + D	Inversión
Innovación de productos	$ 22.7 millones
AI y aprendizaje automático	$ 8.4 millones
Investigación de experiencia del usuario	$ 4 millones

EventBrite, Inc. (EB) - Modelo de negocios: flujos de ingresos

Tarifas de transacción por boleto vendido

EventBrite cobra una estructura de tarifas estándar para la venta de entradas:

Tipo de tarifa	Porcentaje	Tarifa fija adicional
Eventos gratuitos	2.5%	$ 0.79 por boleto
Eventos pagados	3.7%	$ 0.99 por boleto

Precios escalonados para características de plataforma premium

EventBrite ofrece múltiples niveles de precios:

Nivel	Costo mensual	Características clave
Basic	$0	Creación de eventos estándar
Profesional	$ 99/mes	Herramientas de marketing avanzadas
De primera calidad	$ 299/mes	Capacidades de nivel empresarial

Soluciones empresariales para la gestión de eventos a gran escala

• Precios personalizados para clientes corporativos
• Descuentos basados ​​en volumen
• Gestión de cuentas dedicada

Cargos de servicio adicionales

Las fuentes de ingresos adicionales incluyen:

• Tarifas de procesamiento de pagos: 2.9% + $ 0.30 por transacción
• Manejo de pagos internacionales: tarifa adicional del 1.5%
• Servicios de conversión de divisas

Servicios de complemento promocional y de marketing

Servicio	Costo	Alcanzar
Boost de marketing por correo electrónico	$49.99	Puntos de audiencia extendidos
Promoción de las redes sociales	$29.99	Publicidad multiplataforma
Tablero de análisis	$79.99	Insights de eventos completos

Eventbrite, Inc. (EB) - Canvas Business Model: Value Propositions

For Event Organizers: Free listing and self-service tools to create and promote unlimited events.

Eventbrite, Inc. (EB) eliminated organizer side listing fees in September 2024, allowing all creators to publish unlimited events without upfront fees. This change was a factor in the 8% year-over-year decline in Q3 2025 net revenue to $71.7 million, as anticipated by management. The platform supports a base of 162,000 paid creators as of Q3 2025, which was down less than 1% year-over-year.

For Event Organizers: High-leverage tools like Eventbrite Ads for targeted audience reach.

Eventbrite Ads revenue demonstrated significant growth, increasing 38% year-over-year in Q3 2025. This advertising product is a key component of the revenue stream, which is expected to comprise Ticketing and Ads for fiscal year 2025.

For Attendees: A centralized, personalized marketplace for discovering unique, local experiences.

The platform facilitated the sale of 19.1 million paid tickets in the third quarter of 2025. This volume represented a 3% decline year-over-year, showing sequential improvement from the 7% decline in Q2 2025. The ticket volume for Q3 2025 was split with 58% from U.S. events and 42% from international events.

For Attendees: Seamless mobile experience for ticket purchase and check-in.

The core transaction volume for the period was 19.1 million paid tickets. The company distributed over 83 million paid tickets across more than 4.7 million events in the full year 2024.

For both: A trusted, scaled platform facilitating millions of transactions globally.

Eventbrite, Inc. (EB) serves event creators and attendees in nearly 180 countries. The platform achieved a net income of $6.4 million in Q3 2025, a substantial improvement from the net loss of $3.8 million in the same period last year. The Adjusted EBITDA margin for Q3 2025 was 11.7%, exceeding guidance. The fiscal year 2025 net revenue outlook is set between $290 million to $293 million.

Here's the quick math on the Q3 2025 operational snapshot:

Metric	Value	Period/Comparison
Net Revenue	$71.7 million	Q3 2025
Net Income	$6.4 million	Q3 2025
Adjusted EBITDA Margin	11.7%	Q3 2025
Paid Ticket Volume	19.1 million	Q3 2025
Eventbrite Ads Growth	38%	Q3 2025 Year-over-Year
Total Debt Outstanding	$175 million	End of Q3 2025

The platform's scale is also reflected in its balance sheet management, having repurchased $125 million of its 2026 convertible notes, reducing debt outstanding to $175 million as of September 30, 2025. Cash and cash equivalents stood at $402.8 million at the end of Q3 2025.

• Global Reach: Serves event creators and attendees in nearly 180 countries.
• 2024 Scale: Distributed 83 million paid tickets.
• 2024 Scale: Hosted over 4.7 million events.
• 2024 Scale: Supported a community of 89 million monthly average users.
• Profitability Trend: Q3 2025 Net Income of $6.4 million versus Q3 2024 Net Loss of $3.8 million.

Eventbrite, Inc. (EB) - Canvas Business Model: Customer Relationships

You're looking at how Eventbrite, Inc. (EB) interacts with its two main customer groups-attendees and event creators-as of late 2025. The relationship is heavily weighted toward digital, self-serve interactions, but there's a clear effort to segment and provide higher-touch service where the revenue potential is highest.

Automated Self-Service: Primary relationship via the online platform and mobile app

For the vast majority of interactions, the relationship is purely transactional and automated through the Eventbrite online platform and the mobile application. This is the engine room where most discovery, purchasing, and basic event management happens without human intervention. The scale of this self-service model is substantial, even as the company navigates revenue headwinds.

Here's a look at the scale of the platform's reach as of the third quarter of 2025:

Metric	Value (Q3 2025)	Context
Monthly Active Users (MAUs)	92.3 million	Flat year-over-year, up 1.1 million from Q2 2025.
Paid Tickets Volume	19.1 million	Decline of 3.4% year-over-year, showing trend improvement.
Paid Creators	161.8 thousand	Decline of less than 1% year-over-year, showing stabilization.
Total Events (Q1 2025)	1.4 million	Events hosted on the platform.

The platform's design prioritizes ease of use, allowing organizers to publish unlimited events, whether free or paid, without needing a specific plan, which is a key part of this self-service value proposition.

Dedicated Support: Tiered customer support for larger, paid event creators

Eventbrite, Inc. clearly segments its support structure based on the value of the creator. If you are a high-volume or 'premium' creator, you get access to a higher level of service, which is a direct financial incentive for creators to scale on the platform. This is where the relationship moves beyond the FAQ page.

The focus on dedicated support was evident in late 2024 improvements, which you should expect to be the baseline for 2025:

• Cut customer service response times for event managers by 80% with improved technology.
• Established a second call center to handle increased demand.
• Offers 24/7 phone support specifically for its "premium creators."

For everyone else, the relationship defaults back to the automated, self-service channels, which is a necessary trade-off given the scale of the user base.

Community Building: Fostering a sense of community around shared interests (the Fourth Space concept)

Eventbrite, Inc. has long positioned itself as being at the center of the experience economy, aiming to connect people through shared live experiences. This concept often ties into what some call the "Fourth Space"-the social environment outside of home and work. While specific 2025 metrics on community engagement are not readily public, the underlying strategy relies on the platform's discoverability features to foster this connection.

The value proposition here is built on:

• Connecting attendees with events based on shared interests.
• Leveraging the platform's marketplace effect for organic discovery.
• Supporting local and niche events that drive community connection.

The success of this relationship component is inherently tied to the platform's ability to keep its MAUs engaged and returning to discover new things to do.

Data-Driven Personalization: AI-driven recommendations to attendees to increase engagement

The future of the attendee relationship is being driven by artificial intelligence, which Eventbrite, Inc. views as fundamental to event discovery. You should expect the revamped mobile app, launched in early 2025, to be the primary vehicle for these personalized interactions.

The industry trend shows that personalization is key; for instance, in the broader market, 52% of consumers report higher satisfaction when experiences are more personalized. Eventbrite's Chief Product Officer has articulated a vision where consumer event discovery shifts fundamentally to prompt-based or conversation-based interactions powered by AI.

Here's what this means for the attendee relationship:

• AI is revolutionizing how consumers find events, moving beyond simple search.
• The goal is more engaging and personalized event experiences, such as tailored schedules or session recommendations.
• In the broader events sector, 45% of organizers are actively using AI tools to enhance operations and personalize attendee experiences.

If you're an investor, watch how Eventbrite, Inc. integrates these AI features, as improved personalization is expected to drive greater demand for the events hosted by their creators.

Eventbrite, Inc. (EB) - Canvas Business Model: Channels

You're looking at how Eventbrite, Inc. gets its value proposition in front of event creators and attendees in late 2025. The digital storefronts and outreach mechanisms are critical, especially given the platform's scale. Honestly, the numbers coming out of Q3 2025 show a continued focus on operational efficiency, which means these channels have to work harder to drive that top-line growth.

Eventbrite.com Website: The primary global marketplace for event discovery and ticketing.

The Eventbrite.com website remains the central hub for discovery. Traffic data from October 2025 shows significant volume, indicating its continued role as the primary entry point for many users. Compared to the month prior, traffic saw a strong uptick, suggesting successful top-of-funnel marketing efforts are paying off right now.

Here's a quick look at the marketplace activity for the website in October 2025:

Metric	Value (October 2025)
Total Visits	59.83M
Month-over-Month Traffic Change	+24.08%
Average Visit Duration	07:27
Global Ranking Change (Last 3 Months)	Improved to 954

Also, Eventbrite claims that its marketplace channels, which are heavily reliant on the website and app discovery, drove 30% of paid ticket sales for organizers, which is a huge testament to the platform's reach.

Eventbrite Mobile App: Driving stronger consumer engagement

The Eventbrite Organizer mobile app is key for creators managing events on the go, handling check-ins and on-site sales. For attendees, the mobile experience is where stickiness happens. While I don't have the exact 2025 figure for the claim that app users are 3x more likely to purchase, the platform's overall scale suggests mobile is a major driver. As of 2024, Eventbrite served a global community of 89 million average monthly users, and you can bet a significant portion of that is mobile-first.

The focus on the consumer side is clear from brand awareness metrics; in Q2 2025, aided brand awareness among 21-35 year-old active event-goers hit 73%. That demographic lives on their phones, so the app experience has to be seamless.

Social Media Integration: Direct sharing and promotion via platforms like Instagram and Facebook.

Social integration is evolving fast, especially with new direct-purchase capabilities. You need to know where the discovery is happening now. For instance, Gen Z consumers are increasingly turning to TikTok to find live experiences, and Eventbrite has rolled out a new integration to let them buy tickets right there. That's a direct channel play.

• 30% of Gen Z use TikTok specifically to discover live experiences.
• Eventbrite Ads, which leverage social platforms for promotion, grew rapidly by 38% year-over-year in Q3 2025.
• Organizers can add events directly to Facebook, allowing purchases without leaving the social platform.

Email Marketing: Direct communication with event-goers based on past behavior and interests.

Email marketing remains a profitable owned channel, but the game in 2025 is precision, not volume. Eventbrite structures its paid marketing tools around this, offering tiered access to higher email sending limits for its Pro plan subscribers. If you're relying on email to drive conversions, you should benchmark against the current industry standards.

Here are the 2025 industry averages you should be aiming to beat:

Email Metric	2025 Industry Average
Open Rate	23.44%
Click-through Rate (CTR)	2.62%

To support these campaigns, Eventbrite's Pro plan offers specific email capacities. For example, one tier costs $50/month and supports up to 6,000 emails per day, while the top tier is $100/month for up to 10,000 emails per day. If onboarding takes 14+ days, churn risk rises.

Eventbrite, Inc. (EB) - Canvas Business Model: Customer Segments

You're looking at the core groups Eventbrite, Inc. serves as of late 2025, right after their Q3 report dropped. It's a dual-sided marketplace, so the organizers and the attendees are equally critical to the flywheel effect.

The platform serves a broad spectrum of organizers, which we can generally split based on scale and focus, though Eventbrite, Inc. reports them together as Paid Creators.

• Independent Event Creators: Small-to-midsize organizers, from individuals to local businesses.
• Professional Organizers: Larger promoters and venues using the platform for scaled events.
• Podcast Hosts/Creators: New segment leveraging the Listener.com partnership for audience conversion.

Event-Goers/Attendees are the demand side, seeking unique, non-major-venue live experiences. Their engagement is tracked through ticket volume and overall platform reach.

Here's a quick look at the key metrics defining these customer groups as of the third quarter of fiscal year 2025:

Customer Segment Metric	Latest Real-Life Number (Q3 2025)	Comparative Data Point
Paid Creators (Total Organizer Base)	162,000	Paid creators declined less than 1% year-over-year in Q3 2025.
Paid Ticket Volume (Attendees)	19.1 million tickets	This volume was down 3% year-over-year, showing a 400 basis point improvement from Q2 2025.
Consumer Reach (MAUs)	92.3 million	This represents the average monthly active users maintained by Eventbrite, Inc.
High-Volume Creator Contribution	Drives nearly 60% of paid tickets	These larger creators also account for about half of gross ticket fees.
Podcast Fan Live Show Attendance	21%	Percentage of podcast fans who have attended a live show.

The Professional Organizers segment is specifically targeted with premium tools, as they drive a disproportionate amount of the business. Eventbrite, Inc. management highlighted that high-value creators drive nearly 60% of paid tickets and about half of gross ticket fees in Q3 2025. This focus is part of the strategy to return to growth.

For the Podcast Hosts/Creators segment, the new Listener.com integration aims to convert digital engagement into physical attendance. The potential audience shows high interest:

• 43% of podcast fans engage with podcasts through other media.
• 21% of podcast fans have attended a live show.

The overall market Eventbrite, Inc. competes in is large, estimated at an $80 billion global events gross bookings market, with the mid-market segment where Eventbrite, Inc. primarily competes valued around $23 billion. The platform distributed over 83 million paid tickets across more than 4.7 million events in 2024.

Eventbrite, Inc.'s total debt outstanding stood at $175 million at the end of Q3 2025, down $65 million year-over-year.

Eventbrite, Inc. (EB) - Canvas Business Model: Cost Structure

You're looking at Eventbrite, Inc.'s (EB) cost structure late in 2025, right after they've been acquired by Bending Spoons, which signals a major push for operational streamlining. Honestly, the numbers show a company deep in a cost-cutting cycle, balancing platform investment with aggressive expense reduction.

Technology and Development

Eventbrite, Inc. continues to invest in its platform, specifically mentioning AI-driven product innovation, which is key for future growth, especially with the new owner's playbook. However, the spending on this area has been aggressively managed. For instance, in the third quarter of 2025, the Product development expense dropped by 26% year-over-year. This suggests that while innovation is a focus, the overall spend is tightly controlled relative to prior periods.

• Investment focus: AI-driven features and enhanced ticketing infrastructure.
• Q3 2025 Product development expense change: 26% reduction year-over-year.

Operating Expenses

The primary story here is aggressive cost control. In the second quarter of 2025, the company reported that operating expenses (OpEx) were $55.4 million, marking a 16% year-over-year reduction. That was the fifth consecutive quarter of expense cuts. By the third quarter of 2025, they pushed that further, reporting OpEx of $49.6 million, which was a 20% reduction year-over-year. They are definitely running a leaner ship now.

Here's a quick look at how some of those major operating expense buckets looked in Q2 2025, which drove that 16% overall reduction:

Expense Category	Q2 2025 Amount (in millions)	Year-over-Year Change
Total Operating Expenses (OpEx)	$55.4	Down 16%
General and Administrative (G&A)	$16.9	Down 16% (excluding prior year benefit)
Stock-based Compensation	$7.5	Down 51%

Payment Processing Fees

These costs are directly tied to transaction volume and are a variable cost Eventbrite, Inc. incurs when facilitating ticket sales. While the total dollar amount for the company isn't broken out as a standalone line item in the latest reports, the structure of the fee is clear and represents a significant cost component that impacts gross margin. For US-based ticket sales, the structure includes:

• Payment processing fee: An additional 2.9% of the total order value.
• This 2.9% is calculated on the ticket price plus the service fee.
• For a $100 ticket, the payment processing fee alone is approximately $3.06.

Sales and Marketing

Costs associated with driving organizer acquisition and attendee discovery remain a material part of the structure, though they are being scrutinized alongside other expenses. In the third quarter of 2025, the Sales, marketing and support line item was reported at $19,594 (which is $19.6 million if using the same scale as other reported figures). This contrasts with 2024, where Sales, marketing and support rose to $92.0 million from $74.6 million, showing that while there are cuts, marketing spend is still a substantial area of expenditure to drive the expected return to growth.

Personnel Costs

Salaries and related costs reflect a smaller, more focused team following workforce reductions that have occurred over the past few years. A clear indicator of this focus on personnel cost management is the reduction in equity-based compensation. In the second quarter of 2025, stock-based compensation was only $7.5 million, a sharp 51% year-over-year reduction from $15.3 million in Q2 2024. This reduction is part of the broader strategy to improve the bottom line as the company navigates its transition.

Eventbrite, Inc. (EB) - Canvas Business Model: Revenue Streams

You're looking at the core ways Eventbrite, Inc. (EB) brings in money as we head into the end of 2025. Honestly, the story here is about balancing the core transaction revenue with the high-growth, high-margin ancillary services.

The main engine remains the Ticketing Service Fees. This is the bread and butter, the fee charged to the attendee on every ticket sold through the platform. While the overall paid ticket volume saw a year-over-year decline in Q3 2025, the focus has clearly shifted to efficiency and margin expansion across the entire business.

Now, let's talk about the bright spot: Eventbrite Ads. This is the high-margin advertising revenue stream you need to watch. For the third quarter of 2025, this segment continued its rapid ascent, growing 38% year-over-year. That kind of growth in a high-margin area really helps the bottom line, especially when overall net revenue for Q3 2025 was $71.7 million.

Here's a quick look at the key financial figures we're tracking for the full fiscal year 2025, based on the latest guidance:

Financial Metric	Projected/Reported Value (FY 2025 or Q3 2025)	Context
Fiscal Year 2025 Net Revenue Outlook	$290 million to $293 million	Updated full-year guidance
FY 2025 Adjusted EBITDA Margin Projection	8% to 9%	Excluding non-routine items
Eventbrite Ads Growth (Q3 2025 YoY)	38%	High-margin segment growth
Q3 2025 Net Revenue	$71.7 million	Reported for the quarter ended September 30, 2025
Q3 2025 Adjusted EBITDA Margin	11.7%	Exceeded guidance for the quarter

You can see the operational discipline is paying off, as the Q3 Adjusted EBITDA Margin of 11.7% significantly outpaced the full-year projection. This is a direct result of structural reductions in operating expenses.

To be defintely clear on the components driving the revenue streams, you should keep these elements in mind:

• Primary revenue from per-ticket service fees.
• Growing contribution from Eventbrite Ads.
• Reduced or eliminated revenue from organizer fees.
• Focus on driving paid ticket volume improvement.
• Monetization of the platform's discovery traffic.

The company is actively managing the mix of revenue sources. While the core ticketing revenue stream is stabilizing, the growth in advertising revenue is a key lever management is pulling to expand profitability toward that 8% to 9% full-year Adjusted EBITDA margin target. Finance: draft 13-week cash view by Friday.