Eventbrite, Inc. (EB): Business Model Canvas

In der dynamischen Welt des digitalen Eventmanagements hat Eventbrite die Art und Weise revolutioniert, wie Menschen weltweit Events entdecken, erstellen und besuchen. Durch die Nutzung eines leistungsstarken und flexiblen Geschäftsmodells hat diese innovative Plattform die Event-Ticketing-Landschaft verändert und bietet nahtlose Lösungen für Organisatoren, die von kleinen lokalen Versammlungen bis hin zu großen internationalen Konferenzen reichen. Mit seiner einzigartigen Mischung aus Technologie, benutzerfreundlichem Design und umfassendem Ökosystem hat sich Eventbrite zu einer bahnbrechenden Plattform entwickelt, die Event-Ersteller und Teilnehmer gleichermaßen unterstützt und Communities und Erlebnisse über einen hochentwickelten digitalen Marktplatz verbindet.

Eventbrite, Inc. (EB) – Geschäftsmodell: Wichtige Partnerschaften

Veranstalter und Veranstalter von Veranstaltungen

Im vierten Quartal 2023 arbeitete Eventbrite mit über 720.000 aktiven Event-Erstellern aus verschiedenen Branchen zusammen. Die Plattform unterstützte Veranstaltungen in 180 Ländern.

Branchenkategorie	Anzahl der Veranstalter
Musik und Unterhaltung	237,000
Firmenveranstaltungen	156,000
Pädagogische Workshops	98,000
Gemeinnützige Spendenaktionen	72,000

Zahlungsabwickler

Eventbrite integriert mit Streifen und PayPal zur Transaktionsabwicklung. Im Jahr 2023 wurden über diese Partnerschaften Brutto-Ticketverkäufe in Höhe von rund 2,3 Milliarden US-Dollar abgewickelt.

• Stripe-Transaktionsgebühren: 2,9 % + 0,30 $ pro Transaktion
• PayPal-Abwicklungsgebühr: 2,7 % + Festgebühr

Social-Media-Plattformen

Eventbrite pflegte strategische Partnerschaften mit:

• Facebook: 87 Millionen Event-Discovery-Verbindungen
• Instagram: 45 Millionen potenzielle Event-Reichweite
• LinkedIn: 22 Millionen professionelle Event-Integrationen

Cloud-Service-Anbieter

Eventbrite genutzt Amazon Web Services (AWS) für Cloud-Infrastruktur. Die jährlichen Ausgaben für Cloud-Dienste beliefen sich im Jahr 2023 auf etwa 4,7 Millionen US-Dollar.

Partner für Technologieintegration

Partner	Integrationstyp	Jährliches Transaktionsvolumen
Ticketmaster	Ticketing-API	127 Millionen Dollar
Salesforce	CRM-Integration	53 Millionen Dollar
Zoomen	Virtuelle Eventplattform	42 Millionen Dollar

Eventbrite, Inc. (EB) – Geschäftsmodell: Hauptaktivitäten

Online-Event-Erstellung und Ticketing-Plattform-Entwicklung

Eventbrite investierte im Jahr 2022 56,3 Millionen US-Dollar in Forschung und Entwicklung. Die Plattformentwicklung konzentriert sich auf:

• Skalierbare Cloud-Infrastruktur
• Mobile-responsive Ticketing-Systeme
• Erweiterte Event-Management-Tools

Entwicklungsmetrik	Daten für 2022
Gesamte F&E-Ausgaben	56,3 Millionen US-Dollar
Software-Ingenieure	287 Mitarbeiter
Häufigkeit der Plattformaktualisierungen	Vierteljährlich

Digitales Marketing und Kundenakquise

Eventbrite stellte im Jahr 2022 42,7 Millionen US-Dollar für Marketingausgaben bereit.

• Gezielte Social-Media-Kampagnen
• Performance-Marketing-Strategien
• Optimierung des Empfehlungsprogramms

Marketingmetrik	Daten für 2022
Marketingausgaben	42,7 Millionen US-Dollar
Kundenakquisekosten	8,45 $ pro Benutzer
Monatlich aktive Benutzer	1,2 Millionen

Plattformwartung und technologische Innovation

Technologische Infrastruktur zur Unterstützung von 2 Millionen monatlichen Veranstaltungen.

• Cloud-Infrastrukturmanagement
• Cybersicherheitsprotokolle
• Leistungsoptimierung

Technologiemetrik	Daten für 2022
Serververfügbarkeit	99.98%
Monatliche Ereignisse verarbeitet	2 Millionen
Infrastrukturinvestitionen	23,6 Millionen US-Dollar

Kundensupport und Optimierung der Benutzererfahrung

Engagiertes Support-Team aus 215 Kundendienstmitarbeitern.

• Mehrsprachiger Support rund um die Uhr
• Self-Service-Wissensdatenbank
• Automatisierte Ticket-Unterstützung

Support-Metrik	Daten für 2022
Größe des Support-Teams	215 Vertreter
Durchschnittliche Reaktionszeit	2,3 Stunden
Kundenzufriedenheitsrate	87%

Datenanalyse und Insights-Generierung

Erweiterte Datenverarbeitungsfunktionen analysieren monatlich 500 Terabyte an Ereignisdaten.

• Prädiktive Modellierung der Ereignisleistung
• Verfolgung des Benutzerverhaltens
• Markttrendanalyse

Analytics-Metrik	Daten für 2022
Monatlich verarbeitete Daten	500 Terabyte
Modelle für maschinelles Lernen	37 aktive Modelle
Größe des Analytics-Teams	42 Datenwissenschaftler

Eventbrite, Inc. (EB) – Geschäftsmodell: Schlüsselressourcen

Fortschrittliche Web- und Mobile-Ticketing-Technologie

Im vierten Quartal 2023 unterstützt die Technologieplattform von Eventbrite über 4,7 Millionen Veranstaltungen weltweit. Die Plattform verarbeitet täglich etwa 300.000 Tickettransaktionen.

Technologiemetrik	Quantitative Daten
Mobile App-Downloads	3,2 Millionen aktive Mobilfunknutzer
Plattformverfügbarkeit	99,98 % Zuverlässigkeit
Event-Management-Funktionen	27 integrierte digitale Tools

Robuste Cloud-basierte Infrastruktur

Eventbrite nutzt Amazon Web Services (AWS) für seine Cloud-Infrastruktur und verwaltet jährlich über 5 Petabyte an Daten.

• Die Cloud-Infrastruktur unterstützt die Echtzeitverarbeitung von Veranstaltungstickets
• Bewältigt Spitzenlasten von 1.000 Ticketverkäufen pro Minute bei Veranstaltungen mit hoher Nachfrage
• Unterstützt Datenredundanz über mehrere Regionen hinweg

Große globale Benutzerdatenbank

Ab 2023 unterhält Eventbrite eine Benutzerdatenbank mit 180 Millionen registrierten Benutzern in 180 Ländern.

Benutzerdatenbankmetriken	Quantitative Daten
Gesamtzahl der registrierten Benutzer	180 Millionen
Belieferte Länder	180
Jährliche aktive Benutzer	45 Millionen

Kompetente Technologie- und Produktentwicklungsteams

Eventbrite beschäftigt seit Dezember 2023 750 Vollzeit-Experten für Technologie und Produktentwicklung.

• Zusammensetzung des Engineering-Teams: 62 % Software-Ingenieure
• Produktentwicklungsteam: 38 % Produktmanager und Designer
• Durchschnittliche Ingenieurerfahrung: 7,5 Jahre

Starke Markenbekanntheit

Eventbrite erwirtschaftet im Geschäftsjahr 2023 einen Jahresumsatz von 523,4 Millionen US-Dollar und demonstriert damit eine bedeutende Marktpräsenz.

Kennzahlen zur Markenleistung	Quantitative Daten
Jahresumsatz	523,4 Millionen US-Dollar
Marktanteil in der Veranstaltungstechnik	37 % des weltweiten Online-Ticketing-Marktes
Markenwert	Geschätzte 1,2 Milliarden US-Dollar

Eventbrite, Inc. (EB) – Geschäftsmodell: Wertversprechen

Einfache, benutzerfreundliche Event-Management- und Ticketing-Lösungen

Eventbrite bietet eine digitale Plattform, die im Jahr 2022 Brutto-Ticketverkäufe in Höhe von 5,4 Milliarden US-Dollar abwickelt. Die Plattform unterstützt weltweit 4,7 Millionen Veranstaltungen mit 345 Millionen Teilnehmern im selben Jahr.

Plattformmetrik	Leistung 2022
Gesamter Brutto-Ticketverkauf	5,4 Milliarden US-Dollar
Gesamtzahl der Ereignisse	4,7 Millionen
Gesamtzahl der Teilnehmer	345 Millionen

Kostengünstige Plattform für Veranstalter

Eventbrite berechnet a 2,5 % + 0,79 $ pro Ticketgebühr für kostenpflichtige Veranstaltungen und bietet eine kostengünstige Lösung für Veranstaltungsersteller.

• Kostenlos für kostenlose Veranstaltungen
• Niedrigste Transaktionsgebühren in der Event-Management-Branche
• Keine Vorabkosten für Event-Ersteller

Globale Reichweite und Zugänglichkeit

Eventbrite ist tätig in 180 Länder, unterstützt mehrere Währungen und Sprachen.

Integrierte Marketing- und Werbetools

Marketingfunktion	Fähigkeit
Social-Media-Integration	Direktes Teilen auf Facebook, Twitter, LinkedIn
E-Mail-Marketing	Unbegrenzte kostenlose E-Mail-Einladungen
SEO-Optimierung	Individuelle Event-Landingpages

Umfassende Veranstaltungsregistrierung und Teilnehmerverwaltung

Plattform unterstützt Echtzeit-Teilnehmerverfolgung, Check-in-Funktionen und detaillierte Berichte.

• Mobile Check-in-Anwendung
• QR-Code-Scannen
• Sofortige Anwesenheitsanalyse

Eventbrite, Inc. (EB) – Geschäftsmodell: Kundenbeziehungen

Self-Service-Online-Plattform

Eventbrite bietet eine digitale Plattform mit 1,3 Millionen aktiven Event-Erstellern (Stand Q3 2023). Die Plattform unterstützt jährlich 4,7 Millionen Events in 180 Ländern.

Plattformmetrik	Wert
Aktive Event-Ersteller	1,3 Millionen
Jährliche Veranstaltungen	4,7 Millionen
Geografische Reichweite	180 Länder

Automatisierte Kundensupportsysteme

Eventbrite nutzt KI-gestützte Supportkanäle mit a 72 % Erstlösungsrate. Die Reaktionszeit des Kundensupports beträgt durchschnittlich 4,2 Stunden.

Community-Foren und Wissensdatenbank

Die Plattform verfügt über umfassende Supportressourcen:

• Über 500 Selbsthilfeartikel
• Online-Wissensdatenbank rund um die Uhr
• Community-Diskussionsforen mit mehr als 250.000 registrierten Teilnehmern

Personalisierte E-Mail-Kommunikation

Eventbrite versendet wöchentlich etwa 3,2 Millionen personalisierte Event-Empfehlungs-E-Mails mit einer Engagement-Rate von 18,5 %.

Skalierbare digitale Engagement-Strategien

Digitale Engagement-Metrik	Wert
Benutzer mobiler Apps	670.000 monatlich aktive Benutzer
Social-Media-Follower	425.000 auf allen Plattformen
Jährliches Benutzerwachstum	12.4%

Eventbrite, Inc. (EB) – Geschäftsmodell: Kanäle

Webbasierte Plattform

Eventbrite betreibt eine Webplattform mit 1,3 Millionen aktiven Veranstaltungen im Jahr 2022. Die Plattform wickelte im selben Jahr einen Brutto-Ticketverkauf von 4,7 Milliarden US-Dollar ab. Der Website-Verkehr erreichte monatlich etwa 50 Millionen einzelne Besucher.

Plattformmetrik	Daten für 2022
Aktive Ereignisse	1,3 Millionen
Brutto-Ticketverkauf	4,7 Milliarden US-Dollar
Monatliche einzigartige Besucher	50 Millionen

Mobile Anwendung

Die mobile App von Eventbrite wurde über 10 Millionen Mal auf iOS- und Android-Plattformen heruntergeladen. Der mobile Datenverkehr macht 62 % des gesamten Plattformverkehrs aus.

• Bewertung im iOS App Store: 4,7/5
• Android Google Play-Bewertung: 4,5/5
• Mobile App-Downloads: 10+ Millionen
• Prozentsatz des mobilen Datenverkehrs: 62 %

Social-Media-Integration

Eventbrite lässt sich in die wichtigsten Social-Media-Plattformen integrieren und generiert im Jahr 2022 22 % der Veranstaltungsanmeldungen über Social-Media-Kanäle.

Soziale Plattform	Registrierungsbeitrag
Facebook	15%
Instagram	4%
LinkedIn	3%

E-Mail-Marketing

Die E-Mail-Marketingkanäle von Eventbrite generieren 35 % aller Veranstaltungsanmeldungen. Die Plattform versendet jährlich etwa 500 Millionen Transaktions- und Marketing-E-Mails.

Empfehlungs- und Partnerschaftsnetzwerke

Eventbrite unterhält Partnerschaften mit über 200 Technologie- und Event-Ökosystempartnern. Empfehlungskanäle machen 18 % der gesamten Veranstaltungsanmeldungen aus.

Kategorie „Partnerschaft“.	Anzahl der Partner
Technologiepartner	120
Partner des Event-Ökosystems	80
Beitrag zur Empfehlungsregistrierung	18%

Eventbrite, Inc. (EB) – Geschäftsmodell: Kundensegmente

Kleine bis große Veranstalter

Im vierten Quartal 2023 bedient Eventbrite weltweit etwa 1,3 Millionen aktive Event-Ersteller. Die Plattform unterstützt Veranstalter verschiedener Größenordnungen, von lokalen Gemeinschaftsveranstaltungen bis hin zu großen Konferenzen.

Ereignisskala	Anzahl der aktiven Organisatoren	Durchschnittliche Ereignisgröße
Kleine Veranstaltungen (1–50 Teilnehmer)	687,000	25 Teilnehmer
Mittlere Veranstaltungen (51–500 Teilnehmer)	412,000	175 Teilnehmer
Großveranstaltungen (500+ Teilnehmer)	201,000	1.200 Teilnehmer

Planer von Unternehmensveranstaltungen

Eventbrite betreut 78.000 Firmenkunden aus verschiedenen Branchen mit durchschnittlich 12 Firmenveranstaltungen pro Organisation pro Jahr.

• Technologiesektor: 31 % der Firmenkunden
• Finanzsektor: 22 % der Firmenkunden
• Gesundheitssektor: 15 % der Firmenkunden
• Professionelle Dienstleistungen: 18 % der Firmenkunden
• Andere Branchen: 14 % der Firmenkunden

Unabhängige Künstler und Performer

Im Jahr 2023 unterstützte Eventbrite 215.000 unabhängige Künstler und Künstler und generierte 42,3 Millionen US-Dollar an Ticketverkäufen für Kreativprofis.

Leistungskategorie	Anzahl der Künstler	Durchschnittlicher Ticketpreis
Musik	89,000	$24.50
Komödie	37,000	$32.75
Theater	54,000	$45.20
Andere Aufführungen	35,000	$28.60

Gemeinnützige Organisationen

Eventbrite unterstützt 62.000 gemeinnützige Organisationen und ermöglicht im Jahr 2023 173.000 Fundraising- und Sensibilisierungsveranstaltungen.

• Eine durchschnittliche Spendenaktion bringt 4.750 US-Dollar ein
• Gesamtes Fundraising-Volumen: 822,5 Millionen US-Dollar
• Durchschnittliche Veranstaltungsbesucherzahl: 85 Teilnehmer

Bildungseinrichtungen und Konferenzveranstalter

Im Jahr 2023 betreute Eventbrite 45.000 Bildungseinrichtungen und Konferenzorganisatoren und veranstaltete 98.000 Veranstaltungen zur akademischen und beruflichen Weiterentwicklung.

Institutionstyp	Anzahl der Organisationen	Durchschnittliche Veranstaltungsbesucherzahl
Universitäten	24,000	210 Teilnehmer
Hochschulen	12,000	95 Teilnehmer
Berufsausbildung	9,000	65 Teilnehmer

Eventbrite, Inc. (EB) – Geschäftsmodell: Kostenstruktur

Wartung der Technologieinfrastruktur

Im Jahr 2023 meldete Eventbrite Gesamtkosten für Technologie und Entwicklung in Höhe von 56,4 Millionen US-Dollar, was etwa 32 % der gesamten Betriebskosten entspricht.

Infrastrukturkomponente	Jährliche Kosten
Cloud-Hosting-Dienste	18,2 Millionen US-Dollar
Netzwerksicherheit	7,5 Millionen Dollar
Wartung des Rechenzentrums	6,8 Millionen US-Dollar

Softwareentwicklung und Engineering

Eventbrite investierte im Jahr 2023 42,3 Millionen US-Dollar in Softwareentwicklung und -technik.

• Ingenieurspersonal: 287 Vollzeitkräfte
• Durchschnittliches Ingenieurgehalt: 145.000 US-Dollar pro Jahr
• Softwareentwicklungstools und Lizenzen: 3,6 Millionen US-Dollar

Marketing und Kundenakquise

Die Marketingausgaben für 2023 beliefen sich auf insgesamt 38,7 Millionen US-Dollar, was 22 % der gesamten Betriebskosten entspricht.

Marketingkanal	Ausgaben
Digitale Werbung	22,5 Millionen US-Dollar
Social-Media-Marketing	8,9 Millionen US-Dollar
Content-Marketing	7,3 Millionen US-Dollar

Kundensupport-Operationen

Die Kosten für den Kundensupport beliefen sich im Jahr 2023 auf 24,6 Millionen US-Dollar.

• Größe des Supportteams: 215 Mitarbeiter
• Durchschnittliches Gehalt eines Supportmitarbeiters: 62.000 US-Dollar pro Jahr
• Technologieinfrastruktur für den Kundensupport: 3,2 Millionen US-Dollar

Forschungs- und Entwicklungsinvestitionen

Die F&E-Ausgaben für 2023 beliefen sich auf 35,1 Millionen US-Dollar.

F&E-Schwerpunktbereich	Investition
Produktinnovation	22,7 Millionen US-Dollar
KI und maschinelles Lernen	8,4 Millionen US-Dollar
Benutzererfahrungsforschung	4 Millionen Dollar

Eventbrite, Inc. (EB) – Geschäftsmodell: Einnahmequellen

Transaktionsgebühren pro verkauftem Ticket

Eventbrite erhebt eine Standardgebührenstruktur für den Ticketverkauf:

Gebührenart	Prozentsatz	Zusätzliche feste Gebühr
Kostenlose Veranstaltungen	2.5%	0,79 $ pro Ticket
Bezahlte Veranstaltungen	3.7%	0,99 $ pro Ticket

Staffelpreise für Premium-Plattformfunktionen

Eventbrite bietet mehrere Preisstufen:

Stufe	Monatliche Kosten	Hauptmerkmale
Basic	$0	Standard-Ereigniserstellung
Professionell	99 $/Monat	Fortschrittliche Marketingtools
Premium	299 $/Monat	Funktionen auf Unternehmensebene

Unternehmenslösungen für das Großveranstaltungsmanagement

• Individuelle Preise für Firmenkunden
• Mengenrabatte
• Dedizierte Kontoverwaltung

Zusätzliche Servicegebühren

Zu den weiteren Einnahmequellen gehören:

• Gebühren für die Zahlungsabwicklung: 2,9 % + 0,30 $ pro Transaktion
• Internationale Zahlungsabwicklung: Zusätzliche Gebühr von 1,5 %
• Währungsumrechnungsdienste

Werbe- und Marketing-Zusatzdienste

Service	Kosten	Reichweite
E-Mail-Marketing-Boost	$49.99	Erweitertes Zielgruppen-Targeting
Social-Media-Werbung	$29.99	Plattformübergreifende Werbung
Analytics-Dashboard	$79.99	Umfassende Einblicke in Veranstaltungen

Eventbrite, Inc. (EB) - Canvas Business Model: Value Propositions

For Event Organizers: Free listing and self-service tools to create and promote unlimited events.

Eventbrite, Inc. (EB) eliminated organizer side listing fees in September 2024, allowing all creators to publish unlimited events without upfront fees. This change was a factor in the 8% year-over-year decline in Q3 2025 net revenue to $71.7 million, as anticipated by management. The platform supports a base of 162,000 paid creators as of Q3 2025, which was down less than 1% year-over-year.

For Event Organizers: High-leverage tools like Eventbrite Ads for targeted audience reach.

Eventbrite Ads revenue demonstrated significant growth, increasing 38% year-over-year in Q3 2025. This advertising product is a key component of the revenue stream, which is expected to comprise Ticketing and Ads for fiscal year 2025.

For Attendees: A centralized, personalized marketplace for discovering unique, local experiences.

The platform facilitated the sale of 19.1 million paid tickets in the third quarter of 2025. This volume represented a 3% decline year-over-year, showing sequential improvement from the 7% decline in Q2 2025. The ticket volume for Q3 2025 was split with 58% from U.S. events and 42% from international events.

For Attendees: Seamless mobile experience for ticket purchase and check-in.

The core transaction volume for the period was 19.1 million paid tickets. The company distributed over 83 million paid tickets across more than 4.7 million events in the full year 2024.

For both: A trusted, scaled platform facilitating millions of transactions globally.

Eventbrite, Inc. (EB) serves event creators and attendees in nearly 180 countries. The platform achieved a net income of $6.4 million in Q3 2025, a substantial improvement from the net loss of $3.8 million in the same period last year. The Adjusted EBITDA margin for Q3 2025 was 11.7%, exceeding guidance. The fiscal year 2025 net revenue outlook is set between $290 million to $293 million.

Here's the quick math on the Q3 2025 operational snapshot:

Metric	Value	Period/Comparison
Net Revenue	$71.7 million	Q3 2025
Net Income	$6.4 million	Q3 2025
Adjusted EBITDA Margin	11.7%	Q3 2025
Paid Ticket Volume	19.1 million	Q3 2025
Eventbrite Ads Growth	38%	Q3 2025 Year-over-Year
Total Debt Outstanding	$175 million	End of Q3 2025

The platform's scale is also reflected in its balance sheet management, having repurchased $125 million of its 2026 convertible notes, reducing debt outstanding to $175 million as of September 30, 2025. Cash and cash equivalents stood at $402.8 million at the end of Q3 2025.

• Global Reach: Serves event creators and attendees in nearly 180 countries.
• 2024 Scale: Distributed 83 million paid tickets.
• 2024 Scale: Hosted over 4.7 million events.
• 2024 Scale: Supported a community of 89 million monthly average users.
• Profitability Trend: Q3 2025 Net Income of $6.4 million versus Q3 2024 Net Loss of $3.8 million.

Eventbrite, Inc. (EB) - Canvas Business Model: Customer Relationships

You're looking at how Eventbrite, Inc. (EB) interacts with its two main customer groups-attendees and event creators-as of late 2025. The relationship is heavily weighted toward digital, self-serve interactions, but there's a clear effort to segment and provide higher-touch service where the revenue potential is highest.

Automated Self-Service: Primary relationship via the online platform and mobile app

For the vast majority of interactions, the relationship is purely transactional and automated through the Eventbrite online platform and the mobile application. This is the engine room where most discovery, purchasing, and basic event management happens without human intervention. The scale of this self-service model is substantial, even as the company navigates revenue headwinds.

Here's a look at the scale of the platform's reach as of the third quarter of 2025:

Metric	Value (Q3 2025)	Context
Monthly Active Users (MAUs)	92.3 million	Flat year-over-year, up 1.1 million from Q2 2025.
Paid Tickets Volume	19.1 million	Decline of 3.4% year-over-year, showing trend improvement.
Paid Creators	161.8 thousand	Decline of less than 1% year-over-year, showing stabilization.
Total Events (Q1 2025)	1.4 million	Events hosted on the platform.

The platform's design prioritizes ease of use, allowing organizers to publish unlimited events, whether free or paid, without needing a specific plan, which is a key part of this self-service value proposition.

Dedicated Support: Tiered customer support for larger, paid event creators

Eventbrite, Inc. clearly segments its support structure based on the value of the creator. If you are a high-volume or 'premium' creator, you get access to a higher level of service, which is a direct financial incentive for creators to scale on the platform. This is where the relationship moves beyond the FAQ page.

The focus on dedicated support was evident in late 2024 improvements, which you should expect to be the baseline for 2025:

• Cut customer service response times for event managers by 80% with improved technology.
• Established a second call center to handle increased demand.
• Offers 24/7 phone support specifically for its "premium creators."

For everyone else, the relationship defaults back to the automated, self-service channels, which is a necessary trade-off given the scale of the user base.

Community Building: Fostering a sense of community around shared interests (the Fourth Space concept)

Eventbrite, Inc. has long positioned itself as being at the center of the experience economy, aiming to connect people through shared live experiences. This concept often ties into what some call the "Fourth Space"-the social environment outside of home and work. While specific 2025 metrics on community engagement are not readily public, the underlying strategy relies on the platform's discoverability features to foster this connection.

The value proposition here is built on:

• Connecting attendees with events based on shared interests.
• Leveraging the platform's marketplace effect for organic discovery.
• Supporting local and niche events that drive community connection.

The success of this relationship component is inherently tied to the platform's ability to keep its MAUs engaged and returning to discover new things to do.

Data-Driven Personalization: AI-driven recommendations to attendees to increase engagement

The future of the attendee relationship is being driven by artificial intelligence, which Eventbrite, Inc. views as fundamental to event discovery. You should expect the revamped mobile app, launched in early 2025, to be the primary vehicle for these personalized interactions.

The industry trend shows that personalization is key; for instance, in the broader market, 52% of consumers report higher satisfaction when experiences are more personalized. Eventbrite's Chief Product Officer has articulated a vision where consumer event discovery shifts fundamentally to prompt-based or conversation-based interactions powered by AI.

Here's what this means for the attendee relationship:

• AI is revolutionizing how consumers find events, moving beyond simple search.
• The goal is more engaging and personalized event experiences, such as tailored schedules or session recommendations.
• In the broader events sector, 45% of organizers are actively using AI tools to enhance operations and personalize attendee experiences.

If you're an investor, watch how Eventbrite, Inc. integrates these AI features, as improved personalization is expected to drive greater demand for the events hosted by their creators.

Eventbrite, Inc. (EB) - Canvas Business Model: Channels

You're looking at how Eventbrite, Inc. gets its value proposition in front of event creators and attendees in late 2025. The digital storefronts and outreach mechanisms are critical, especially given the platform's scale. Honestly, the numbers coming out of Q3 2025 show a continued focus on operational efficiency, which means these channels have to work harder to drive that top-line growth.

Eventbrite.com Website: The primary global marketplace for event discovery and ticketing.

The Eventbrite.com website remains the central hub for discovery. Traffic data from October 2025 shows significant volume, indicating its continued role as the primary entry point for many users. Compared to the month prior, traffic saw a strong uptick, suggesting successful top-of-funnel marketing efforts are paying off right now.

Here's a quick look at the marketplace activity for the website in October 2025:

Metric	Value (October 2025)
Total Visits	59.83M
Month-over-Month Traffic Change	+24.08%
Average Visit Duration	07:27
Global Ranking Change (Last 3 Months)	Improved to 954

Also, Eventbrite claims that its marketplace channels, which are heavily reliant on the website and app discovery, drove 30% of paid ticket sales for organizers, which is a huge testament to the platform's reach.

Eventbrite Mobile App: Driving stronger consumer engagement

The Eventbrite Organizer mobile app is key for creators managing events on the go, handling check-ins and on-site sales. For attendees, the mobile experience is where stickiness happens. While I don't have the exact 2025 figure for the claim that app users are 3x more likely to purchase, the platform's overall scale suggests mobile is a major driver. As of 2024, Eventbrite served a global community of 89 million average monthly users, and you can bet a significant portion of that is mobile-first.

The focus on the consumer side is clear from brand awareness metrics; in Q2 2025, aided brand awareness among 21-35 year-old active event-goers hit 73%. That demographic lives on their phones, so the app experience has to be seamless.

Social Media Integration: Direct sharing and promotion via platforms like Instagram and Facebook.

Social integration is evolving fast, especially with new direct-purchase capabilities. You need to know where the discovery is happening now. For instance, Gen Z consumers are increasingly turning to TikTok to find live experiences, and Eventbrite has rolled out a new integration to let them buy tickets right there. That's a direct channel play.

• 30% of Gen Z use TikTok specifically to discover live experiences.
• Eventbrite Ads, which leverage social platforms for promotion, grew rapidly by 38% year-over-year in Q3 2025.
• Organizers can add events directly to Facebook, allowing purchases without leaving the social platform.

Email Marketing: Direct communication with event-goers based on past behavior and interests.

Email marketing remains a profitable owned channel, but the game in 2025 is precision, not volume. Eventbrite structures its paid marketing tools around this, offering tiered access to higher email sending limits for its Pro plan subscribers. If you're relying on email to drive conversions, you should benchmark against the current industry standards.

Here are the 2025 industry averages you should be aiming to beat:

Email Metric	2025 Industry Average
Open Rate	23.44%
Click-through Rate (CTR)	2.62%

To support these campaigns, Eventbrite's Pro plan offers specific email capacities. For example, one tier costs $50/month and supports up to 6,000 emails per day, while the top tier is $100/month for up to 10,000 emails per day. If onboarding takes 14+ days, churn risk rises.

Eventbrite, Inc. (EB) - Canvas Business Model: Customer Segments

You're looking at the core groups Eventbrite, Inc. serves as of late 2025, right after their Q3 report dropped. It's a dual-sided marketplace, so the organizers and the attendees are equally critical to the flywheel effect.

The platform serves a broad spectrum of organizers, which we can generally split based on scale and focus, though Eventbrite, Inc. reports them together as Paid Creators.

• Independent Event Creators: Small-to-midsize organizers, from individuals to local businesses.
• Professional Organizers: Larger promoters and venues using the platform for scaled events.
• Podcast Hosts/Creators: New segment leveraging the Listener.com partnership for audience conversion.

Event-Goers/Attendees are the demand side, seeking unique, non-major-venue live experiences. Their engagement is tracked through ticket volume and overall platform reach.

Here's a quick look at the key metrics defining these customer groups as of the third quarter of fiscal year 2025:

Customer Segment Metric	Latest Real-Life Number (Q3 2025)	Comparative Data Point
Paid Creators (Total Organizer Base)	162,000	Paid creators declined less than 1% year-over-year in Q3 2025.
Paid Ticket Volume (Attendees)	19.1 million tickets	This volume was down 3% year-over-year, showing a 400 basis point improvement from Q2 2025.
Consumer Reach (MAUs)	92.3 million	This represents the average monthly active users maintained by Eventbrite, Inc.
High-Volume Creator Contribution	Drives nearly 60% of paid tickets	These larger creators also account for about half of gross ticket fees.
Podcast Fan Live Show Attendance	21%	Percentage of podcast fans who have attended a live show.

The Professional Organizers segment is specifically targeted with premium tools, as they drive a disproportionate amount of the business. Eventbrite, Inc. management highlighted that high-value creators drive nearly 60% of paid tickets and about half of gross ticket fees in Q3 2025. This focus is part of the strategy to return to growth.

For the Podcast Hosts/Creators segment, the new Listener.com integration aims to convert digital engagement into physical attendance. The potential audience shows high interest:

• 43% of podcast fans engage with podcasts through other media.
• 21% of podcast fans have attended a live show.

The overall market Eventbrite, Inc. competes in is large, estimated at an $80 billion global events gross bookings market, with the mid-market segment where Eventbrite, Inc. primarily competes valued around $23 billion. The platform distributed over 83 million paid tickets across more than 4.7 million events in 2024.

Eventbrite, Inc.'s total debt outstanding stood at $175 million at the end of Q3 2025, down $65 million year-over-year.

Eventbrite, Inc. (EB) - Canvas Business Model: Cost Structure

You're looking at Eventbrite, Inc.'s (EB) cost structure late in 2025, right after they've been acquired by Bending Spoons, which signals a major push for operational streamlining. Honestly, the numbers show a company deep in a cost-cutting cycle, balancing platform investment with aggressive expense reduction.

Technology and Development

Eventbrite, Inc. continues to invest in its platform, specifically mentioning AI-driven product innovation, which is key for future growth, especially with the new owner's playbook. However, the spending on this area has been aggressively managed. For instance, in the third quarter of 2025, the Product development expense dropped by 26% year-over-year. This suggests that while innovation is a focus, the overall spend is tightly controlled relative to prior periods.

• Investment focus: AI-driven features and enhanced ticketing infrastructure.
• Q3 2025 Product development expense change: 26% reduction year-over-year.

Operating Expenses

The primary story here is aggressive cost control. In the second quarter of 2025, the company reported that operating expenses (OpEx) were $55.4 million, marking a 16% year-over-year reduction. That was the fifth consecutive quarter of expense cuts. By the third quarter of 2025, they pushed that further, reporting OpEx of $49.6 million, which was a 20% reduction year-over-year. They are definitely running a leaner ship now.

Here's a quick look at how some of those major operating expense buckets looked in Q2 2025, which drove that 16% overall reduction:

Expense Category	Q2 2025 Amount (in millions)	Year-over-Year Change
Total Operating Expenses (OpEx)	$55.4	Down 16%
General and Administrative (G&A)	$16.9	Down 16% (excluding prior year benefit)
Stock-based Compensation	$7.5	Down 51%

Payment Processing Fees

These costs are directly tied to transaction volume and are a variable cost Eventbrite, Inc. incurs when facilitating ticket sales. While the total dollar amount for the company isn't broken out as a standalone line item in the latest reports, the structure of the fee is clear and represents a significant cost component that impacts gross margin. For US-based ticket sales, the structure includes:

• Payment processing fee: An additional 2.9% of the total order value.
• This 2.9% is calculated on the ticket price plus the service fee.
• For a $100 ticket, the payment processing fee alone is approximately $3.06.

Sales and Marketing

Costs associated with driving organizer acquisition and attendee discovery remain a material part of the structure, though they are being scrutinized alongside other expenses. In the third quarter of 2025, the Sales, marketing and support line item was reported at $19,594 (which is $19.6 million if using the same scale as other reported figures). This contrasts with 2024, where Sales, marketing and support rose to $92.0 million from $74.6 million, showing that while there are cuts, marketing spend is still a substantial area of expenditure to drive the expected return to growth.

Personnel Costs

Salaries and related costs reflect a smaller, more focused team following workforce reductions that have occurred over the past few years. A clear indicator of this focus on personnel cost management is the reduction in equity-based compensation. In the second quarter of 2025, stock-based compensation was only $7.5 million, a sharp 51% year-over-year reduction from $15.3 million in Q2 2024. This reduction is part of the broader strategy to improve the bottom line as the company navigates its transition.

Eventbrite, Inc. (EB) - Canvas Business Model: Revenue Streams

You're looking at the core ways Eventbrite, Inc. (EB) brings in money as we head into the end of 2025. Honestly, the story here is about balancing the core transaction revenue with the high-growth, high-margin ancillary services.

The main engine remains the Ticketing Service Fees. This is the bread and butter, the fee charged to the attendee on every ticket sold through the platform. While the overall paid ticket volume saw a year-over-year decline in Q3 2025, the focus has clearly shifted to efficiency and margin expansion across the entire business.

Now, let's talk about the bright spot: Eventbrite Ads. This is the high-margin advertising revenue stream you need to watch. For the third quarter of 2025, this segment continued its rapid ascent, growing 38% year-over-year. That kind of growth in a high-margin area really helps the bottom line, especially when overall net revenue for Q3 2025 was $71.7 million.

Here's a quick look at the key financial figures we're tracking for the full fiscal year 2025, based on the latest guidance:

Financial Metric	Projected/Reported Value (FY 2025 or Q3 2025)	Context
Fiscal Year 2025 Net Revenue Outlook	$290 million to $293 million	Updated full-year guidance
FY 2025 Adjusted EBITDA Margin Projection	8% to 9%	Excluding non-routine items
Eventbrite Ads Growth (Q3 2025 YoY)	38%	High-margin segment growth
Q3 2025 Net Revenue	$71.7 million	Reported for the quarter ended September 30, 2025
Q3 2025 Adjusted EBITDA Margin	11.7%	Exceeded guidance for the quarter

You can see the operational discipline is paying off, as the Q3 Adjusted EBITDA Margin of 11.7% significantly outpaced the full-year projection. This is a direct result of structural reductions in operating expenses.

To be defintely clear on the components driving the revenue streams, you should keep these elements in mind:

• Primary revenue from per-ticket service fees.
• Growing contribution from Eventbrite Ads.
• Reduced or eliminated revenue from organizer fees.
• Focus on driving paid ticket volume improvement.
• Monetization of the platform's discovery traffic.

The company is actively managing the mix of revenue sources. While the core ticketing revenue stream is stabilizing, the growth in advertising revenue is a key lever management is pulling to expand profitability toward that 8% to 9% full-year Adjusted EBITDA margin target. Finance: draft 13-week cash view by Friday.