Eventbrite, Inc. (EB): Modelo de Negócios Canvas [Jan-2025 Atualizado]

No mundo dinâmico do gerenciamento de eventos digitais, a Eventbrite revolucionou como as pessoas descobrem, criam e participam de eventos em todo o mundo. Ao alavancar um modelo de negócios poderoso e flexível, essa plataforma inovadora transformou o cenário de ingressos para eventos, oferecendo soluções perfeitas para organizadores que variam de pequenas reuniões locais a enormes conferências internacionais. Com sua mistura única de tecnologia, design amigável e ecossistema abrangente, a Eventbrite se tornou uma plataforma que muda o jogo que capacita os criadores e participantes de eventos, conectando comunidades e experiências através de um sofisticado mercado digital.

Eventbrite, Inc. (EB) - Modelo de Negócios: Principais Parcerias

Organizadores e promotores de eventos

No quarto trimestre 2023, a Eventbrite colaborou com mais de 720.000 criadores de eventos ativos em vários setores. A plataforma suportou eventos em 180 países.

Categoria da indústria	Número de organizadores de eventos
Música e entretenimento	237,000
Eventos corporativos	156,000
Workshops educacionais	98,000
Angariação de fundos sem fins lucrativos	72,000

Processadores de pagamento

Eventbrite integrado a Listra e PayPal para processamento de transações. Em 2023, essas parcerias processaram aproximadamente US $ 2,3 bilhões em vendas brutas de ingressos.

• Taxas de transação de faixa: 2,9% + $ 0,30 por transação
• Taxa de processamento do PayPal: 2,7% + taxa fixa

Plataformas de mídia social

A Eventbrite manteve parcerias estratégicas com:

• Facebook: 87 milhões de conexões de descoberta de eventos
• Instagram: 45 milhões de potenciais alcance de evento
• LinkedIn: 22 milhões de integrações de eventos profissionais

Provedores de serviços em nuvem

Eventbrite utilizado Amazon Web Services (AWS) para infraestrutura em nuvem. As despesas anuais em serviços em nuvem em 2023 foram de aproximadamente US $ 4,7 milhões.

Parceiros de integração de tecnologia

Parceiro	Tipo de integração	Volume anual de transações
Ticketmaster	API de ingressos	US $ 127 milhões
Salesforce	Integração do CRM	US $ 53 milhões
Zoom	Plataforma de eventos virtuais	US $ 42 milhões

Eventbrite, Inc. (EB) - Modelo de negócios: Atividades -chave

Desenvolvimento de Criação de Eventos e Tickets online

A Eventbrite investiu US $ 56,3 milhões em pesquisa e desenvolvimento em 2022. O desenvolvimento da plataforma se concentra:

• Infraestrutura em nuvem escalável
• Sistemas de ingressos responsivos a dispositivos móveis
• Ferramentas avançadas de gerenciamento de eventos

Métrica de Desenvolvimento	2022 dados
Despesas totais de P&D	US $ 56,3 milhões
Engenheiros de software	287 funcionários
Frequência de atualização da plataforma	Trimestral

Marketing digital e aquisição de clientes

A Eventbrite alocou US $ 42,7 milhões em despesas de marketing em 2022.

• Campanhas de mídia social direcionadas
• Estratégias de marketing de desempenho
• Otimização do programa de referência

Métrica de marketing	2022 dados
Gastos com marketing	US $ 42,7 milhões
Custo de aquisição do cliente	US $ 8,45 por usuário
Usuários ativos mensais	1,2 milhão

Manutenção da plataforma e inovação tecnológica

Infraestrutura tecnológica que suporta 2 milhões de eventos mensais.

• Gerenciamento de infraestrutura em nuvem
• Protocolos de segurança cibernética
• Otimização de desempenho

Métrica de tecnologia	2022 dados
Tempo de atividade do servidor	99.98%
Eventos mensais processados	2 milhões
Investimento de infraestrutura	US $ 23,6 milhões

Suporte ao cliente e otimização da experiência do usuário

Equipe de suporte dedicada de 215 representantes de atendimento ao cliente.

• Suporte multilíngue 24/7
• Base de conhecimento de autoatendimento
• Assistência automatizada em ticketing

Métrica de suporte	2022 dados
Tamanho da equipe de suporte	215 representantes
Tempo médio de resposta	2,3 horas
Taxa de satisfação do cliente	87%

Análise de dados e geração de insights

Recursos avançados de processamento de dados analisando 500 terabytes de dados de eventos mensalmente.

• Modelagem de desempenho de eventos preditivos
• Rastreamento de comportamento do usuário
• Análise de tendências de mercado

Métrica de análise	2022 dados
Dados processados ​​mensalmente	500 terabytes
Modelos de aprendizado de máquina	37 modelos ativos
Tamanho da equipe de análise	42 cientistas de dados

Eventbrite, Inc. (EB) - Modelo de negócios: Recursos -chave

Tecnologia avançada de ingressos para web e móveis

A partir do quarto trimestre 2023, a plataforma de tecnologia da Eventbrite suporta mais de 4,7 milhões de eventos em todo o mundo. A plataforma processa aproximadamente 300.000 transações de ingressos por dia.

Métrica de tecnologia	Dados quantitativos
Downloads de aplicativos móveis	3,2 milhões de usuários móveis ativos
Tempo de atividade da plataforma	99,98% de confiabilidade
Recursos de gerenciamento de eventos	27 ferramentas digitais integradas

Infraestrutura robusta baseada em nuvem

A EventBrite utiliza a Amazon Web Services (AWS) para sua infraestrutura em nuvem, gerenciando mais de 5 petabytes de dados anualmente.

• A infraestrutura em nuvem suporta processamento de ingressos para eventos em tempo real
• Lida com cargas de pico de 1.000 vendas de ingressos por minuto durante eventos de alta demanda
• Suporta redundância de dados de várias regiões

Grande banco de dados global de usuário

A partir de 2023, a Eventbrite mantém um banco de dados de usuários de 180 milhões de usuários registrados em 180 países.

Métricas de banco de dados do usuário	Dados quantitativos
Total de usuários registrados	180 milhões
Países serviram	180
Usuários ativos anuais	45 milhões

Equipes de tecnologia qualificadas e de desenvolvimento de produtos

A Eventbrite emprega 750 profissionais de desenvolvimento de tecnologia e produto em período integral em dezembro de 2023.

• Composição da equipe de engenharia: 62% de engenheiros de software
• Equipe de desenvolvimento de produtos: 38% de gerentes de produto e designers
• Experiência média de engenharia: 7,5 anos

Forte reconhecimento de marca

A EventBrite gera US $ 523,4 milhões em receita anual para o ano fiscal de 2023, demonstrando presença significativa no mercado.

Métricas de desempenho da marca	Dados quantitativos
Receita anual	US $ 523,4 milhões
Participação de mercado na tecnologia de eventos	37% do mercado global de ingressos on -line
Valor da marca	Estimado US $ 1,2 bilhão

Eventbrite, Inc. (EB) - Modelo de Negócios: Proposições de Valor

Soluções simples de gerenciamento de eventos e bilhetes simples e amigáveis

A EventBrite fornece uma plataforma digital processando US $ 5,4 bilhões em vendas brutas de ingressos em 2022. A plataforma suporta 4,7 milhões de eventos globalmente com 345 milhões de participantes no mesmo ano.

Métrica da plataforma	2022 Performance
Vendas totais de ingressos brutos	US $ 5,4 bilhões
Total de eventos	4,7 milhões
Total de participantes	345 milhões

Plataforma econômica para os organizadores

Eventbrite cobra a 2,5% + $ 0,79 por taxa de bilhete Para eventos pagos, fornecendo uma solução econômica para os criadores de eventos.

• Grátis para eventos grátis
• Taxas de transação mais baixas no setor de gerenciamento de eventos
• Sem custos iniciais para criadores de eventos

Alcance global e acessibilidade

Eventbrite opera em 180 países, apoiando várias moedas e idiomas.

Ferramentas de marketing e promocionais integradas

Recurso de marketing	Capacidade
Integração de mídia social	Compartilhamento direto no Facebook, Twitter, LinkedIn
Marketing por e -mail	Convites de e -mail gratuitos ilimitados
Otimização de SEO	Páginas de destino de eventos individuais

Registro de eventos abrangentes e gerenciamento de participantes

Plataforma suporta Rastreamento de participantes em tempo real, recursos de check-in e relatórios detalhados.

• Aplicativo de check-in móvel
• Digitalização de código QR
• Análise de participação instantânea

Eventbrite, Inc. (EB) - Modelo de Negócios: Relacionamentos do Cliente

Plataforma online de autoatendimento

A EventBrite fornece uma plataforma digital com 1,3 milhão de criadores de eventos ativos a partir do terceiro trimestre de 2023. A plataforma suporta 4,7 milhões de eventos anualmente em 180 países.

Métrica da plataforma	Valor
Criadores de eventos ativos	1,3 milhão
Eventos anuais	4,7 milhões
Alcance geográfico	180 países

Sistemas automatizados de suporte ao cliente

Eventbrite utiliza canais de suporte a IA com um 72% taxa de primeira resolução. O tempo de resposta do suporte ao cliente é de média de 4,2 horas.

Fóruns da comunidade e base de conhecimento

A plataforma mantém recursos abrangentes de suporte:

• 500+ artigos de auto-ajuda
• Base de conhecimento online 24/7
• Fóruns de discussão da comunidade com mais de 250.000 participantes registrados

Comunicações de email personalizadas

A EventBrite envia aproximadamente 3,2 milhões de e -mails de recomendação de eventos personalizados semanalmente, com uma taxa de engajamento de 18,5%.

Estratégias de engajamento digital escaláveis

Métrica de engajamento digital	Valor
Usuários de aplicativos móveis	670.000 usuários ativos mensais
Seguidores de mídia social	425.000 entre plataformas
Crescimento anual do usuário	12.4%

Eventbrite, Inc. (EB) - Modelo de Negócios: Canais

Plataforma baseada na Web

A EventBrite opera uma plataforma da Web com 1,3 milhão de eventos ativos em 2022. A plataforma processou US $ 4,7 bilhões em vendas brutas de ingressos durante o mesmo ano. O tráfego do site atingiu aproximadamente 50 milhões de visitantes únicos mensalmente.

Métrica da plataforma	2022 dados
Eventos ativos	1,3 milhão
Vendas brutas de ingressos	US $ 4,7 bilhões
Visitantes únicos mensais	50 milhões

Aplicativo móvel

O aplicativo móvel da Eventbrite foi baixado mais de 10 milhões de vezes nas plataformas iOS e Android. O tráfego móvel é responsável por 62% do tráfego total da plataforma.

• App Store da iOS Classificação: 4.7/5
• Android Google Play Classificação: 4.5/5
• Downloads de aplicativos móveis: mais de 10 milhões
• Porcentagem de tráfego móvel: 62%

Integração de mídia social

A EventBrite se integra às principais plataformas de mídia social, gerando 22% dos registros de eventos por meio de canais de mídia social em 2022.

Plataforma social	Contribuição de registro
Facebook	15%
Instagram	4%
LinkedIn	3%

Marketing por e -mail

Os canais de marketing por email da Eventbrite geram 35% do total de registros de eventos. A plataforma envia aproximadamente 500 milhões de e -mails transacionais e de marketing anualmente.

Redes de referência e parceria

A EventBrite mantém parcerias com mais de 200 parceiros de tecnologia e ecossistema de eventos. Os canais de referência contribuem com 18% do total de registros de eventos.

Categoria de parceria	Número de parceiros
Parceiros de tecnologia	120
Parceiros do ecossistema de eventos	80
Contribuição de registro de referência	18%

Eventbrite, Inc. (EB) - Modelo de negócios: segmentos de clientes

Pequenos a grandes organizadores de eventos

A partir do quarto trimestre 2023, a Eventbrite atende a aproximadamente 1,3 milhão de criadores de eventos ativos globalmente. A plataforma suporta organizadores de eventos em várias escalas, de eventos da comunidade local a conferências em larga escala.

Escala de eventos	Número de organizadores ativos	Tamanho médio do evento
Pequenos eventos (1-50 participantes)	687,000	25 participantes
Eventos médios (51-500 participantes)	412,000	175 participantes
Grandes eventos (mais de 500 participantes)	201,000	1.200 participantes

Planejadores de eventos corporativos

A Eventbrite atende a 78.000 clientes corporativos em vários setores, com uma média de 12 eventos corporativos por organização anualmente.

• Setor de tecnologia: 31% dos clientes corporativos
• Setor financeiro: 22% dos clientes corporativos
• Setor de saúde: 15% dos clientes corporativos
• Serviços profissionais: 18% dos clientes corporativos
• Outras indústrias: 14% dos clientes corporativos

Artistas e artistas independentes

Em 2023, a Eventbrite apoiou 215.000 artistas e artistas independentes, gerando US $ 42,3 milhões em vendas de ingressos para profissionais criativos.

Categoria de desempenho	Número de artistas	Preço médio do ingresso
Música	89,000	$24.50
Comédia	37,000	$32.75
Teatro	54,000	$45.20
Outras performances	35,000	$28.60

Organizações sem fins lucrativos

A EventBrite suporta 62.000 organizações sem fins lucrativos, facilitando 173.000 eventos de captação de recursos e conscientização em 2023.

• Evento médio de captação de recursos gera US $ 4.750
• Volume total de captação de recursos: US $ 822,5 milhões
• Participação média do evento: 85 participantes

Instituições educacionais e organizadores de conferências

Em 2023, a Eventbrite atendeu a 45.000 instituições educacionais e organizadores da conferência, hospedando 98.000 eventos de desenvolvimento acadêmico e profissional.

Tipo de instituição	Número de organizações	Participação média do evento
Universidades	24,000	210 participantes
Faculdades	12,000	95 participantes
Treinamento profissional	9,000	65 participantes

Eventbrite, Inc. (EB) - Modelo de negócios: estrutura de custos

Manutenção de infraestrutura de tecnologia

Em 2023, a Eventbrite registrou despesas totais de tecnologia e desenvolvimento de US $ 56,4 milhões, representando aproximadamente 32% do total de despesas operacionais.

Componente de infraestrutura	Custo anual
Serviços de hospedagem em nuvem	US $ 18,2 milhões
Segurança de rede	US $ 7,5 milhões
Manutenção do data center	US $ 6,8 milhões

Desenvolvimento de software e engenharia

A Eventbrite investiu US $ 42,3 milhões em desenvolvimento e engenharia de software em 2023.

• Força de trabalho de engenharia: 287 funcionários em tempo integral
• Salário médio de engenharia: US $ 145.000 por ano
• Ferramentas e licenças de desenvolvimento de software: US $ 3,6 milhões

Marketing e aquisição de clientes

As despesas de marketing de 2023 totalizaram US $ 38,7 milhões, representando 22% do total de despesas operacionais.

Canal de marketing	Gastos
Publicidade digital	US $ 22,5 milhões
Marketing de mídia social	US $ 8,9 milhões
Marketing de conteúdo	US $ 7,3 milhões

Operações de suporte ao cliente

Os custos de suporte ao cliente em 2023 totalizaram US $ 24,6 milhões.

• Tamanho da equipe de suporte: 215 funcionários
• Salário representativo de suporte médio: US $ 62.000 por ano
• Infraestrutura de tecnologia de suporte ao cliente: US $ 3,2 milhões

Investimentos de pesquisa e desenvolvimento

As despesas de P&D em 2023 foram de US $ 35,1 milhões.

Área de foco em P&D	Investimento
Inovação de produtos	US $ 22,7 milhões
AI e aprendizado de máquina	US $ 8,4 milhões
Pesquisa de experiência do usuário	US $ 4 milhões

Eventbrite, Inc. (EB) - Modelo de negócios: fluxos de receita

Taxas de transação por bilhete vendido

Eventbrite cobra uma estrutura de taxas padrão para vendas de ingressos:

Tipo de taxa	Percentagem	Taxa fixa adicional
Eventos gratuitos	2.5%	US $ 0,79 por ingresso
Eventos pagos	3.7%	US $ 0,99 por ingresso

Preços em camadas para recursos da plataforma premium

A EventBrite oferece várias camadas de preços:

Nível	Custo mensal	Principais recursos
Basic	$0	Criação de eventos padrão
Profissional	US $ 99/mês	Ferramentas de marketing avançadas
Premium	US $ 299/mês	Capacidades no nível da empresa

Enterprise Solutions para gerenciamento de eventos em larga escala

• Preços personalizados para clientes corporativos
• Descontos baseados em volume
• Gerenciamento de conta dedicado

Cobranças de serviço adicionais

Fluxos de receita adicionais incluem:

• Taxas de processamento de pagamento: 2,9% + $ 0,30 por transação
• Manuseio de pagamento internacional: taxa adicional de 1,5%
• Serviços de conversão de moeda

Serviços de complemento promocional e de marketing

Serviço	Custo	Alcançar
Boost de marketing por email	$49.99	Segmentação de público estendido
Promoção de mídia social	$29.99	Publicidade cruzada
Painel de análise	$79.99	Insights abrangentes de eventos

Eventbrite, Inc. (EB) - Canvas Business Model: Value Propositions

For Event Organizers: Free listing and self-service tools to create and promote unlimited events.

Eventbrite, Inc. (EB) eliminated organizer side listing fees in September 2024, allowing all creators to publish unlimited events without upfront fees. This change was a factor in the 8% year-over-year decline in Q3 2025 net revenue to $71.7 million, as anticipated by management. The platform supports a base of 162,000 paid creators as of Q3 2025, which was down less than 1% year-over-year.

For Event Organizers: High-leverage tools like Eventbrite Ads for targeted audience reach.

Eventbrite Ads revenue demonstrated significant growth, increasing 38% year-over-year in Q3 2025. This advertising product is a key component of the revenue stream, which is expected to comprise Ticketing and Ads for fiscal year 2025.

For Attendees: A centralized, personalized marketplace for discovering unique, local experiences.

The platform facilitated the sale of 19.1 million paid tickets in the third quarter of 2025. This volume represented a 3% decline year-over-year, showing sequential improvement from the 7% decline in Q2 2025. The ticket volume for Q3 2025 was split with 58% from U.S. events and 42% from international events.

For Attendees: Seamless mobile experience for ticket purchase and check-in.

The core transaction volume for the period was 19.1 million paid tickets. The company distributed over 83 million paid tickets across more than 4.7 million events in the full year 2024.

For both: A trusted, scaled platform facilitating millions of transactions globally.

Eventbrite, Inc. (EB) serves event creators and attendees in nearly 180 countries. The platform achieved a net income of $6.4 million in Q3 2025, a substantial improvement from the net loss of $3.8 million in the same period last year. The Adjusted EBITDA margin for Q3 2025 was 11.7%, exceeding guidance. The fiscal year 2025 net revenue outlook is set between $290 million to $293 million.

Here's the quick math on the Q3 2025 operational snapshot:

Metric	Value	Period/Comparison
Net Revenue	$71.7 million	Q3 2025
Net Income	$6.4 million	Q3 2025
Adjusted EBITDA Margin	11.7%	Q3 2025
Paid Ticket Volume	19.1 million	Q3 2025
Eventbrite Ads Growth	38%	Q3 2025 Year-over-Year
Total Debt Outstanding	$175 million	End of Q3 2025

The platform's scale is also reflected in its balance sheet management, having repurchased $125 million of its 2026 convertible notes, reducing debt outstanding to $175 million as of September 30, 2025. Cash and cash equivalents stood at $402.8 million at the end of Q3 2025.

• Global Reach: Serves event creators and attendees in nearly 180 countries.
• 2024 Scale: Distributed 83 million paid tickets.
• 2024 Scale: Hosted over 4.7 million events.
• 2024 Scale: Supported a community of 89 million monthly average users.
• Profitability Trend: Q3 2025 Net Income of $6.4 million versus Q3 2024 Net Loss of $3.8 million.

Eventbrite, Inc. (EB) - Canvas Business Model: Customer Relationships

You're looking at how Eventbrite, Inc. (EB) interacts with its two main customer groups-attendees and event creators-as of late 2025. The relationship is heavily weighted toward digital, self-serve interactions, but there's a clear effort to segment and provide higher-touch service where the revenue potential is highest.

Automated Self-Service: Primary relationship via the online platform and mobile app

For the vast majority of interactions, the relationship is purely transactional and automated through the Eventbrite online platform and the mobile application. This is the engine room where most discovery, purchasing, and basic event management happens without human intervention. The scale of this self-service model is substantial, even as the company navigates revenue headwinds.

Here's a look at the scale of the platform's reach as of the third quarter of 2025:

Metric	Value (Q3 2025)	Context
Monthly Active Users (MAUs)	92.3 million	Flat year-over-year, up 1.1 million from Q2 2025.
Paid Tickets Volume	19.1 million	Decline of 3.4% year-over-year, showing trend improvement.
Paid Creators	161.8 thousand	Decline of less than 1% year-over-year, showing stabilization.
Total Events (Q1 2025)	1.4 million	Events hosted on the platform.

The platform's design prioritizes ease of use, allowing organizers to publish unlimited events, whether free or paid, without needing a specific plan, which is a key part of this self-service value proposition.

Dedicated Support: Tiered customer support for larger, paid event creators

Eventbrite, Inc. clearly segments its support structure based on the value of the creator. If you are a high-volume or 'premium' creator, you get access to a higher level of service, which is a direct financial incentive for creators to scale on the platform. This is where the relationship moves beyond the FAQ page.

The focus on dedicated support was evident in late 2024 improvements, which you should expect to be the baseline for 2025:

• Cut customer service response times for event managers by 80% with improved technology.
• Established a second call center to handle increased demand.
• Offers 24/7 phone support specifically for its "premium creators."

For everyone else, the relationship defaults back to the automated, self-service channels, which is a necessary trade-off given the scale of the user base.

Community Building: Fostering a sense of community around shared interests (the Fourth Space concept)

Eventbrite, Inc. has long positioned itself as being at the center of the experience economy, aiming to connect people through shared live experiences. This concept often ties into what some call the "Fourth Space"-the social environment outside of home and work. While specific 2025 metrics on community engagement are not readily public, the underlying strategy relies on the platform's discoverability features to foster this connection.

The value proposition here is built on:

• Connecting attendees with events based on shared interests.
• Leveraging the platform's marketplace effect for organic discovery.
• Supporting local and niche events that drive community connection.

The success of this relationship component is inherently tied to the platform's ability to keep its MAUs engaged and returning to discover new things to do.

Data-Driven Personalization: AI-driven recommendations to attendees to increase engagement

The future of the attendee relationship is being driven by artificial intelligence, which Eventbrite, Inc. views as fundamental to event discovery. You should expect the revamped mobile app, launched in early 2025, to be the primary vehicle for these personalized interactions.

The industry trend shows that personalization is key; for instance, in the broader market, 52% of consumers report higher satisfaction when experiences are more personalized. Eventbrite's Chief Product Officer has articulated a vision where consumer event discovery shifts fundamentally to prompt-based or conversation-based interactions powered by AI.

Here's what this means for the attendee relationship:

• AI is revolutionizing how consumers find events, moving beyond simple search.
• The goal is more engaging and personalized event experiences, such as tailored schedules or session recommendations.
• In the broader events sector, 45% of organizers are actively using AI tools to enhance operations and personalize attendee experiences.

If you're an investor, watch how Eventbrite, Inc. integrates these AI features, as improved personalization is expected to drive greater demand for the events hosted by their creators.

Eventbrite, Inc. (EB) - Canvas Business Model: Channels

You're looking at how Eventbrite, Inc. gets its value proposition in front of event creators and attendees in late 2025. The digital storefronts and outreach mechanisms are critical, especially given the platform's scale. Honestly, the numbers coming out of Q3 2025 show a continued focus on operational efficiency, which means these channels have to work harder to drive that top-line growth.

Eventbrite.com Website: The primary global marketplace for event discovery and ticketing.

The Eventbrite.com website remains the central hub for discovery. Traffic data from October 2025 shows significant volume, indicating its continued role as the primary entry point for many users. Compared to the month prior, traffic saw a strong uptick, suggesting successful top-of-funnel marketing efforts are paying off right now.

Here's a quick look at the marketplace activity for the website in October 2025:

Metric	Value (October 2025)
Total Visits	59.83M
Month-over-Month Traffic Change	+24.08%
Average Visit Duration	07:27
Global Ranking Change (Last 3 Months)	Improved to 954

Also, Eventbrite claims that its marketplace channels, which are heavily reliant on the website and app discovery, drove 30% of paid ticket sales for organizers, which is a huge testament to the platform's reach.

Eventbrite Mobile App: Driving stronger consumer engagement

The Eventbrite Organizer mobile app is key for creators managing events on the go, handling check-ins and on-site sales. For attendees, the mobile experience is where stickiness happens. While I don't have the exact 2025 figure for the claim that app users are 3x more likely to purchase, the platform's overall scale suggests mobile is a major driver. As of 2024, Eventbrite served a global community of 89 million average monthly users, and you can bet a significant portion of that is mobile-first.

The focus on the consumer side is clear from brand awareness metrics; in Q2 2025, aided brand awareness among 21-35 year-old active event-goers hit 73%. That demographic lives on their phones, so the app experience has to be seamless.

Social Media Integration: Direct sharing and promotion via platforms like Instagram and Facebook.

Social integration is evolving fast, especially with new direct-purchase capabilities. You need to know where the discovery is happening now. For instance, Gen Z consumers are increasingly turning to TikTok to find live experiences, and Eventbrite has rolled out a new integration to let them buy tickets right there. That's a direct channel play.

• 30% of Gen Z use TikTok specifically to discover live experiences.
• Eventbrite Ads, which leverage social platforms for promotion, grew rapidly by 38% year-over-year in Q3 2025.
• Organizers can add events directly to Facebook, allowing purchases without leaving the social platform.

Email Marketing: Direct communication with event-goers based on past behavior and interests.

Email marketing remains a profitable owned channel, but the game in 2025 is precision, not volume. Eventbrite structures its paid marketing tools around this, offering tiered access to higher email sending limits for its Pro plan subscribers. If you're relying on email to drive conversions, you should benchmark against the current industry standards.

Here are the 2025 industry averages you should be aiming to beat:

Email Metric	2025 Industry Average
Open Rate	23.44%
Click-through Rate (CTR)	2.62%

To support these campaigns, Eventbrite's Pro plan offers specific email capacities. For example, one tier costs $50/month and supports up to 6,000 emails per day, while the top tier is $100/month for up to 10,000 emails per day. If onboarding takes 14+ days, churn risk rises.

Eventbrite, Inc. (EB) - Canvas Business Model: Customer Segments

You're looking at the core groups Eventbrite, Inc. serves as of late 2025, right after their Q3 report dropped. It's a dual-sided marketplace, so the organizers and the attendees are equally critical to the flywheel effect.

The platform serves a broad spectrum of organizers, which we can generally split based on scale and focus, though Eventbrite, Inc. reports them together as Paid Creators.

• Independent Event Creators: Small-to-midsize organizers, from individuals to local businesses.
• Professional Organizers: Larger promoters and venues using the platform for scaled events.
• Podcast Hosts/Creators: New segment leveraging the Listener.com partnership for audience conversion.

Event-Goers/Attendees are the demand side, seeking unique, non-major-venue live experiences. Their engagement is tracked through ticket volume and overall platform reach.

Here's a quick look at the key metrics defining these customer groups as of the third quarter of fiscal year 2025:

Customer Segment Metric	Latest Real-Life Number (Q3 2025)	Comparative Data Point
Paid Creators (Total Organizer Base)	162,000	Paid creators declined less than 1% year-over-year in Q3 2025.
Paid Ticket Volume (Attendees)	19.1 million tickets	This volume was down 3% year-over-year, showing a 400 basis point improvement from Q2 2025.
Consumer Reach (MAUs)	92.3 million	This represents the average monthly active users maintained by Eventbrite, Inc.
High-Volume Creator Contribution	Drives nearly 60% of paid tickets	These larger creators also account for about half of gross ticket fees.
Podcast Fan Live Show Attendance	21%	Percentage of podcast fans who have attended a live show.

The Professional Organizers segment is specifically targeted with premium tools, as they drive a disproportionate amount of the business. Eventbrite, Inc. management highlighted that high-value creators drive nearly 60% of paid tickets and about half of gross ticket fees in Q3 2025. This focus is part of the strategy to return to growth.

For the Podcast Hosts/Creators segment, the new Listener.com integration aims to convert digital engagement into physical attendance. The potential audience shows high interest:

• 43% of podcast fans engage with podcasts through other media.
• 21% of podcast fans have attended a live show.

The overall market Eventbrite, Inc. competes in is large, estimated at an $80 billion global events gross bookings market, with the mid-market segment where Eventbrite, Inc. primarily competes valued around $23 billion. The platform distributed over 83 million paid tickets across more than 4.7 million events in 2024.

Eventbrite, Inc.'s total debt outstanding stood at $175 million at the end of Q3 2025, down $65 million year-over-year.

Eventbrite, Inc. (EB) - Canvas Business Model: Cost Structure

You're looking at Eventbrite, Inc.'s (EB) cost structure late in 2025, right after they've been acquired by Bending Spoons, which signals a major push for operational streamlining. Honestly, the numbers show a company deep in a cost-cutting cycle, balancing platform investment with aggressive expense reduction.

Technology and Development

Eventbrite, Inc. continues to invest in its platform, specifically mentioning AI-driven product innovation, which is key for future growth, especially with the new owner's playbook. However, the spending on this area has been aggressively managed. For instance, in the third quarter of 2025, the Product development expense dropped by 26% year-over-year. This suggests that while innovation is a focus, the overall spend is tightly controlled relative to prior periods.

• Investment focus: AI-driven features and enhanced ticketing infrastructure.
• Q3 2025 Product development expense change: 26% reduction year-over-year.

Operating Expenses

The primary story here is aggressive cost control. In the second quarter of 2025, the company reported that operating expenses (OpEx) were $55.4 million, marking a 16% year-over-year reduction. That was the fifth consecutive quarter of expense cuts. By the third quarter of 2025, they pushed that further, reporting OpEx of $49.6 million, which was a 20% reduction year-over-year. They are definitely running a leaner ship now.

Here's a quick look at how some of those major operating expense buckets looked in Q2 2025, which drove that 16% overall reduction:

Expense Category	Q2 2025 Amount (in millions)	Year-over-Year Change
Total Operating Expenses (OpEx)	$55.4	Down 16%
General and Administrative (G&A)	$16.9	Down 16% (excluding prior year benefit)
Stock-based Compensation	$7.5	Down 51%

Payment Processing Fees

These costs are directly tied to transaction volume and are a variable cost Eventbrite, Inc. incurs when facilitating ticket sales. While the total dollar amount for the company isn't broken out as a standalone line item in the latest reports, the structure of the fee is clear and represents a significant cost component that impacts gross margin. For US-based ticket sales, the structure includes:

• Payment processing fee: An additional 2.9% of the total order value.
• This 2.9% is calculated on the ticket price plus the service fee.
• For a $100 ticket, the payment processing fee alone is approximately $3.06.

Sales and Marketing

Costs associated with driving organizer acquisition and attendee discovery remain a material part of the structure, though they are being scrutinized alongside other expenses. In the third quarter of 2025, the Sales, marketing and support line item was reported at $19,594 (which is $19.6 million if using the same scale as other reported figures). This contrasts with 2024, where Sales, marketing and support rose to $92.0 million from $74.6 million, showing that while there are cuts, marketing spend is still a substantial area of expenditure to drive the expected return to growth.

Personnel Costs

Salaries and related costs reflect a smaller, more focused team following workforce reductions that have occurred over the past few years. A clear indicator of this focus on personnel cost management is the reduction in equity-based compensation. In the second quarter of 2025, stock-based compensation was only $7.5 million, a sharp 51% year-over-year reduction from $15.3 million in Q2 2024. This reduction is part of the broader strategy to improve the bottom line as the company navigates its transition.

Eventbrite, Inc. (EB) - Canvas Business Model: Revenue Streams

You're looking at the core ways Eventbrite, Inc. (EB) brings in money as we head into the end of 2025. Honestly, the story here is about balancing the core transaction revenue with the high-growth, high-margin ancillary services.

The main engine remains the Ticketing Service Fees. This is the bread and butter, the fee charged to the attendee on every ticket sold through the platform. While the overall paid ticket volume saw a year-over-year decline in Q3 2025, the focus has clearly shifted to efficiency and margin expansion across the entire business.

Now, let's talk about the bright spot: Eventbrite Ads. This is the high-margin advertising revenue stream you need to watch. For the third quarter of 2025, this segment continued its rapid ascent, growing 38% year-over-year. That kind of growth in a high-margin area really helps the bottom line, especially when overall net revenue for Q3 2025 was $71.7 million.

Here's a quick look at the key financial figures we're tracking for the full fiscal year 2025, based on the latest guidance:

Financial Metric	Projected/Reported Value (FY 2025 or Q3 2025)	Context
Fiscal Year 2025 Net Revenue Outlook	$290 million to $293 million	Updated full-year guidance
FY 2025 Adjusted EBITDA Margin Projection	8% to 9%	Excluding non-routine items
Eventbrite Ads Growth (Q3 2025 YoY)	38%	High-margin segment growth
Q3 2025 Net Revenue	$71.7 million	Reported for the quarter ended September 30, 2025
Q3 2025 Adjusted EBITDA Margin	11.7%	Exceeded guidance for the quarter

You can see the operational discipline is paying off, as the Q3 Adjusted EBITDA Margin of 11.7% significantly outpaced the full-year projection. This is a direct result of structural reductions in operating expenses.

To be defintely clear on the components driving the revenue streams, you should keep these elements in mind:

• Primary revenue from per-ticket service fees.
• Growing contribution from Eventbrite Ads.
• Reduced or eliminated revenue from organizer fees.
• Focus on driving paid ticket volume improvement.
• Monetization of the platform's discovery traffic.

The company is actively managing the mix of revenue sources. While the core ticketing revenue stream is stabilizing, the growth in advertising revenue is a key lever management is pulling to expand profitability toward that 8% to 9% full-year Adjusted EBITDA margin target. Finance: draft 13-week cash view by Friday.