Nuevo Grupo de Tecnología Educativa Oriental & (EDU): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el panorama dinámico de la educación china, la nueva educación oriental & Technology Group Inc. (EDU) surge como una potencia transformadora, revolucionando el aprendizaje a través de un modelo de negocio innovador que combina sin problemas los enfoques educativos tradicionales con soluciones tecnológicas de vanguardia. Al integrar estratégicamente la preparación integral de la prueba, las experiencias de aprendizaje personalizadas y las plataformas digitales avanzadas, EDU se ha posicionado como un jugador fundamental para empoderar a los estudiantes y profesionales en diversos segmentos educativos, desde estudiantes de K-12 hasta clientes de capacitación corporativa.

Nueva educación oriental & Technology Group Inc. (EDU) - Modelo de negocio: asociaciones clave

Colaboración estratégica con las mejores universidades e instituciones educativas

La nueva educación oriental mantiene asociaciones con Más de 200 universidades en múltiples países, incluidos:

País	Número de asociaciones universitarias
Estados Unidos	87
Reino Unido	42
Canadá	35
Australia	28

Asociación con plataformas de aprendizaje en línea y proveedores de tecnología

La colaboración tecnológica incluye asociaciones estratégicas con:

• Nube de alibaba
• Tecnología de educación sobre tencent
• Aula de netease en la nube

Cooperación con creadores de contenido educativo internacional

Métricas de asociación de contenido:

Proveedor de contenido	Duración de la asociación	Tipos de contenido
Prensa de la Universidad de Cambridge	7 años	Materiales académicos en inglés
Educación de Pearson	5 años	Contenido de preparación de pruebas

Alianzas con organizaciones de capacitación corporativa y desarrollo profesional

Las asociaciones de capacitación corporativa incluyen:

• McKinsey & Compañía
• Programa de desarrollo profesional de Deloitte
• Ernst & Soluciones de aprendizaje jóvenes

Asociaciones totales de capacitación corporativa: 52 organizaciones a partir de 2024.

Nueva educación oriental & Technology Group Inc. (EDU) - Modelo de negocio: actividades clave

Desarrollo de contenido educativo integral y plan de estudios

La nueva educación oriental desarrolla contenido educativo en múltiples disciplinas:

Categoría de contenido	Inversión de desarrollo anual	Tipos de contenido
K-12 asignaturas académicas	$ 42.3 millones	Libros de texto, cursos en línea
Capacitación en inglés	$ 31.7 millones	Materiales de aprendizaje multimedia
Preparación de la prueba	$ 28.5 millones	Plataformas de simulación de exámenes

Proporcionar servicios de tutoría en línea y fuera de línea

Desglose del servicio de tutoría:

• Estudiantes de tutoría total en línea: 3.2 millones
• Centros de tutoría totales fuera de línea: 782
• Tamaño de clase promedio: 12-15 estudiantes
• Ingresos de tutoría anual: $ 1.24 mil millones

Realización de programas de preparación de pruebas

Categoría de examen	Participantes anuales	Cuota de mercado
Preparación de toefl	287,000 estudiantes	42% de participación de mercado
Preparación de SAT	215,000 estudiantes	Cuota de mercado del 36%
Preparación de IELTS	193,000 estudiantes	33% de participación de mercado

Creación de soluciones innovadoras de tecnología educativa

Inversiones de desarrollo tecnológico:

• Gastos anuales de I + D: $ 67.5 millones
• Número de plataformas de aprendizaje patentadas: 14
• Usuarios de aplicaciones móviles: 5.6 millones
• Herramientas de aprendizaje habilitadas para AI: 7 productos distintos

Expandir plataformas de aprendizaje digital

Tipo de plataforma	Usuarios totales	Tasa de crecimiento anual
Aplicación de aprendizaje móvil	4.3 millones	28%
Portal de aprendizaje basado en la web	2.9 millones	22%
Aula interactiva en línea	1.7 millones	35%

Nueva educación oriental & Technology Group Inc. (EDU) - Modelo de negocio: recursos clave

Extensa red de educadores experimentados y expertos en la materia

A partir de 2023, la nueva educación oriental empleó a aproximadamente 60,000 maestros y miembros del personal en China. La compañía mantiene una red de educadores altamente calificados con experiencia especializada en preparación de exámenes y tutoría académica.

Categoría	Número
Educadores totales	60,000
Maestros de tiempo completo	45,000
Instructores a tiempo parcial	15,000

Contenido educativo patentado y materiales de aprendizaje

New Oriental ha desarrollado amplios recursos educativos patentados en múltiples disciplinas.

• Más de 5,000 paquetes curriculares únicos
• Más de 10,000 horas de contenido de aprendizaje en línea
• Materiales integrales de preparación de pruebas para exámenes internacionales

Plataformas avanzadas de infraestructura tecnológica y aprendizaje electrónico

La compañía invirtió $ 127.3 millones en infraestructura tecnológica y plataformas de aprendizaje digital en 2023. Los activos tecnológicos clave incluyen:

Activo tecnológico	Especificación
Plataformas de aprendizaje en línea	3 entornos de aprendizaje digital importantes
Aplicaciones de aprendizaje móvil	7 aplicaciones móviles especializadas
Sistemas de aprendizaje basados ​​en la nube	2 plataformas en la nube de nivel empresarial

Fuerte reputación de la marca en el mercado de la educación china

New Oriental mantiene una presencia significativa del mercado con:

• Cuota de mercado del 22.5% en el segmento de tutoría después de la escuela
• Reconocimiento de marca entre el 85% de los padres chinos
• Operar 1.200 centros de aprendizaje en 80 ciudades

Recursos financieros significativos para la innovación continua

Métricas financieras para la nueva educación oriental en 2023:

Métrica financiera	Cantidad (USD)
Ingresos totales	$ 1.42 mil millones
Inversión de I + D	$ 87.6 millones
Equivalentes de efectivo y efectivo	$ 763.5 millones

Nueva educación oriental & Technology Group Inc. (EDU) - Modelo de negocio: propuestas de valor

Servicios educativos personalizados de alta calidad

New Oriental ofrece servicios educativos personalizados con las siguientes métricas clave:

Categoría de servicio	Inscripción anual	Duración promedio del curso
Tutoría académica K-12	1,250,000 estudiantes	6-12 meses
Preparación de la prueba	850,000 estudiantes	3-6 meses

Programas integrales de preparación de pruebas

Las ofertas de preparación de pruebas incluyen:

• Preparación de toefl
• Preparación de SAT/ACT
• Preparación de Gre/GMAT
• Preparación de IELTS

Tipo de prueba	Participantes anuales	Mejora de puntaje promedio
Toefl	320,000	15-20 puntos
SE SENTÓ	250,000	120-150 puntos

Opciones de aprendizaje flexibles

Desglose de las plataformas de aprendizaje:

Plataforma de aprendizaje	Base de usuarios	Ingresos anuales
Aula fuera de línea	1,100,000 estudiantes	$ 780 millones
Aprendizaje en línea	650,000 estudiantes	$ 420 millones

Apoyo profesional y de avance académico

Los servicios de apoyo profesional incluyen:

• Asesoramiento de aplicaciones universitarias
• Consulta de estudio en el extranjero
• Programas de preparación profesional

Servicio	Clientes anuales	Tasa de éxito
Solicitud universitaria	85,000	Tasa de colocación del 92%
Estudio en el extranjero	45,000	Tasa de admisión del 88%

Soluciones de tecnología educativa de vanguardia

Estadísticas de la plataforma de tecnología:

Plataforma tecnológica	Usuarios activos	Inversión anual
Aplicación de aprendizaje móvil	2.3 millones	$ 45 millones
Aprendizaje con IA	1.7 millones	$ 38 millones

Nueva educación oriental & Technology Group Inc. (EDU) - Modelo de negocios: relaciones con los clientes

Apoyo y orientación de aprendizaje personalizado

La nueva educación oriental ofrece servicios de tutoría personalizados en múltiples plataformas:

Tipo de servicio	Número de programas de aprendizaje personalizados	Compromiso promedio de los estudiantes
Tutoría en línea individual	728 programas distintos	3.7 horas por semana por estudiante
Clases de grupos pequeños	412 Ofertas de cursos especializados	5.2 horas por semana por grupo

Comunidades de aprendizaje interactivas en línea y fuera de línea

Las plataformas de interacción digital y física incluyen:

• Comunidad de aprendizaje de WeChat con 2.4 millones de usuarios activos
• Centros de aprendizaje físico en 63 ciudades en China
• Foros de discusión en línea con 1.8 millones de participantes registrados

Servicio al cliente y participación continua de los estudiantes

Canal de servicio al cliente	Tiempo de respuesta	Volumen de interacción anual
Soporte de chat en vivo	Promedio de 12 minutos	3.6 millones de interacciones
Soporte telefónico	Promedio de 8 minutos	2.1 millones de llamadas
Soporte por correo electrónico	Garantía de respuesta las 24 horas	1.5 millones de correos electrónicos

Rastreo de rendimiento regular y mecanismos de retroalimentación

Métricas de seguimiento de rendimiento:

• Evaluaciones trimestrales de desempeño de los estudiantes
• Seguimiento de progreso en tiempo real a través de la aplicación móvil
• Informes integrales de rendimiento generados para el 98.5% de los estudiantes inscritos

Redes de ex alumnos y recursos de desarrollo profesional

Función de la red de ex alumnos	Alumni registrado total	Servicios de apoyo profesional
Plataforma de redes profesionales	742,000 alumnos registrados	Asistencia de colocación laboral para el 68% de los graduados
Sesiones de asesoramiento profesional	Alcance anual de 56,000 ex alumnos	347 asociaciones corporativas para el reclutamiento

Nueva educación oriental & Technology Group Inc. (EDU) - Modelo de negocio: canales

Centros de aprendizaje físico en China

A partir de 2023, la nueva educación oriental operaba aproximadamente 750 centros de aprendizaje en 77 ciudades de China.

Región	Número de centros	Tamaño central promedio
Beijing	120	500 metros cuadrados
Llevar a la fuerza	95	450 metros cuadrados
Guangzhou	85	400 metros cuadrados

Plataformas de aprendizaje en línea y aplicaciones móviles

Plataforma digital de New Oriental, Koolearn, reportó 12.8 millones de usuarios registrados en 2023.

• Descargas de aplicaciones móviles: 4.6 millones en 2023
• Ofertas de cursos en línea: más de 3.000 cursos
• Usuarios activos mensuales promedio: 2.1 millones

Redes sociales y canales de marketing digital

Plataforma	Seguidores/suscriptores
Cuenta oficial de WeChat	3.5 millones
Weibo	2.1 millones
Bilibili	1.8 millones

Servicios de consultoría educativa

Ingresos de consultoría en 2023: $ 78.6 millones

• Consulta de estudio internacional: 45% de los servicios de consultoría
• Planificación de la educación nacional: 55% de los servicios de consultoría

Programas de capacitación corporativa e institucional

Segmento de entrenamiento	Clientes anuales	Ganancia
Capacitación corporativa	1.200 empresas	$ 45.3 millones
Capacitación institucional	350 instituciones	$ 22.7 millones

Nueva educación oriental & Technology Group Inc. (EDU) - Modelo de negocios: segmentos de clientes

Estudiantes de K-12 que se preparan para el avance académico

A partir de 2023, New Oriental atiende a aproximadamente 2.5 millones de estudiantes K-12 en China. El segmento se centra en:

• Preparación de exámenes de la escuela primaria y secundaria
• Servicios de tutoría académica
• Programas de preparación de exámenes estandarizados

Grupo de edad	Número de estudiantes	Gasto anual promedio
6-12 años	1.2 millones	¥ 5,600 por estudiante
13-18 años	1.3 millones	¥ 8,200 por estudiante

Estudiantes universitarios y universitarios

Nuevos objetivos orientales aproximadamente 750,000 estudiantes de nivel universitario anualmente con servicios educativos especializados.

• Preparación del examen de ingreso a la universidad
• Capacitación en exámenes de admisión a la escuela de posgrado
• Programas de dominio del idioma

Tipo de programa	Inscripción de estudiantes	Costo promedio del curso
Preparación CET-4/CET-6	350,000 estudiantes	¥ 1,200 por curso
Preparación del examen de posgrado	250,000 estudiantes	¥ 3,500 por curso

Candidatos de preparación de pruebas profesionales

New Oriental atiende a 500,000 candidatos de preparación de pruebas profesionales anualmente.

• Preparación del examen del servicio civil
• Capacitación de certificación profesional
• Programas de calificación internacional

Categoría de examen	Participantes anuales	Costo promedio del programa
Examen de servicio civil	200,000 candidatos	¥ 2,800 por programa
Certificaciones profesionales	300,000 candidatos	¥ 1,950 por programa

Clientes de capacitación corporativa y desarrollo profesional

New Oriental brinda capacitación corporativa a aproximadamente 150 empresas en 2023.

• Desarrollo de habilidades lingüísticas
• Capacitación de comunicación profesional
• Mejora de habilidades de gestión

Sector industrial	Número de clientes corporativos	Valor anual promedio del contrato
Tecnología	45 empresas	¥ 750,000 por contrato
Finanzas	35 empresas	¥ 680,000 por contrato

Estudiantes internacionales que buscan oportunidades educativas

New Oriental apoya a 50,000 estudiantes internacionales anualmente en la preparación de la educación en el extranjero.

• Preparación de ielts y toefl
• Capacitación sat y actuar
• Estudiar el asesoramiento en el extranjero

País de destino	Número de estudiante	Costo promedio del programa
Estados Unidos	22,000 estudiantes	¥ 15,000 por programa
Reino Unido	12,000 estudiantes	¥ 13,500 por programa

Nueva educación oriental & Technology Group Inc. (EDU) - Modelo de negocio: estructura de costos

Salarios de instructor y personal

En el año fiscal 2023, la nueva educación oriental reportó gastos totales de compensación de empleados de $ 581.7 millones. El desglose de los salarios incluye:

Categoría de empleado	Costo anual
Instructores de tiempo completo	$ 342.5 millones
Personal administrativo	$ 139.2 millones
Gestión	$ 99.9 millones

Infraestructura tecnológica y mantenimiento de la plataforma

Los gastos relacionados con la tecnología para el año fiscal 2023 totalizaron $ 124.6 millones, lo que incluye:

• Infraestructura de computación en la nube: $ 47.3 millones
• Mantenimiento y actualizaciones de la plataforma: $ 38.9 millones
• Soporte de TI y ciberseguridad: $ 38.4 millones

Desarrollo de contenido y diseño curricular

Las inversiones en contenido y desarrollo del plan de estudios alcanzaron $ 86.4 millones en 2023, con la siguiente asignación:

Área de desarrollo	Gasto
Plan de estudios K-12	$ 39.2 millones
Materiales de preparación de pruebas	$ 29.7 millones
Contenido de aprendizaje en línea	$ 17.5 millones

Gastos de marketing y adquisición de clientes

Nueva educación oriental gastada $ 213.8 millones sobre marketing y adquisición de clientes en el año fiscal 2023, que incluye:

• Campañas de marketing digital: $ 87.6 millones
• Publicidad tradicional: $ 62.4 millones
• Ventas y eventos promocionales: $ 63.8 millones

Inversiones de investigación y desarrollo

Los gastos de I + D para el año fiscal 2023 ascendieron a $ 95.3 millones, distribuido a través de:

Área de enfoque de I + D	Inversión
Tecnología educativa	$ 45.6 millones
AI y aprendizaje automático	$ 29.7 millones
Análisis de aprendizaje	$ 20.0 millones

Nueva educación oriental & Technology Group Inc. (EDU) - Modelo de negocios: flujos de ingresos

Tarifas de matrícula para programas educativos

En el año fiscal 2023, nueva educación oriental & Technology Group generó ingresos de matrícula de $ 1.05 mil millones de los programas de tutoría después de la escuela K-12 y otros servicios educativos.

Categoría de programa	Contribución de ingresos
Tutoría K-12 después de la escuela	$ 752 millones
Preparación del examen de ingreso a la universidad	$ 298 millones

Suscripciones en el curso en línea

Las suscripciones de la plataforma de aprendizaje digital generaron $ 387 millones en ingresos para la compañía en 2023.

• Las tarifas de suscripción mensuales en el curso en línea varían de $ 15 a $ 89
• Suscriptores totales de aprendizaje digital: 4.2 millones

Ingresos del programa de preparación de pruebas

Los servicios de preparación de pruebas contribuyeron con $ 456 millones a los ingresos totales de la compañía en 2023.

Tipo de prueba	Ganancia
Preparación de gaokao	$ 275 millones
Preparación de pruebas estandarizadas internacionales	$ 181 millones

Tarifas de servicio de capacitación corporativa

Los programas de capacitación corporativa y desarrollo profesional generaron $ 214 millones en ingresos durante 2023.

• Costo promedio del programa de capacitación corporativa: $ 5,200 por participante
• Total de clientes corporativos atendidos: 1.837

Contenido digital y ventas de material de aprendizaje

Las ventas de materiales de aprendizaje digital y contenido educativo alcanzaron $ 165 millones en 2023.

Tipo de contenido	Ganancia
Libros de texto digitales	$ 87 millones
Materiales de estudio en línea	$ 78 millones

New Oriental Education & Technology Group Inc. (EDU) - Canvas Business Model: Value Propositions

You're looking at the value propositions New Oriental Education & Technology Group Inc. (EDU) is delivering now that the business model has fundamentally shifted. It's about stability through diversification, honestly, and leaning hard into what the market still needs.

Diversified, post-regulation business model stability

The value here is in the successful pivot away from the heavily regulated K-12 academic tutoring sector, showing resilience in the core and growth in the new areas. You can see this clearly when you look at the revenue breakdown from the end of fiscal year 2025.

For the fourth fiscal quarter of fiscal year 2025, total net revenues hit US$1,243.2 million. But the real story is the core business growth: net revenues, excluding the East Buy private label products and livestreaming business, still grew by 18.7% year-over-year to US$1,088.5 million for that quarter. That's the stability you're looking for in the legacy educational services.

Here's a quick look at the most recent reported quarter's top line, which is Q1 FY2026:

Metric	Amount (US$ thousands)	Period Ended
Total Net Revenues	1,522,980	August 31, 2025 (1Q FY2026)
Net Revenues (Excluding East Buy/Livestreaming)	Data Not Explicitly Separated	August 31, 2025 (1Q FY2026)
Net Income Attributable to New Oriental	240,723	August 31, 2025 (1Q FY2026)

The company is guiding for fiscal year 2026 total net revenues to be in the range of US$5,145.3 million to US$5,390.3 million, which represents a year-over-year increase in the range of 5% to 10%.

High-quality, trusted overseas study and test preparation services

New Oriental Education & Technology Group Inc. (EDU) maintains its value proposition through deep expertise and market research in the overseas study segment. They are the trusted source for understanding the complex landscape of international education for Chinese families.

The company's own 2025 Report on Chinese Students' Overseas Study provides concrete data points on demand:

• Individuals at the undergraduate level and above planning to study abroad comprise 75% of those aspiring to go overseas in 2025.
• Students from 'Double First-Class' universities account for 33% of those planning to study abroad, a 7% increase from the previous year.
• Engineering students are the largest group considering overseas study at 22%.
• Management and economics students follow at 16% and 11%, respectively.
• The average annual income for families intending to study abroad was 483,000 yuan (about $67,247), with a budget of 544,000 yuan.
• The percentage of parents with an overseas education background reached 25% in 2025, marking 11 straight years of increase.

Segment growth in Q2 FY2025 also reflects this strength:

• Overseas test preparation grew by 21.1% year-over-year.
• Overseas study consulting grew by 31.0% year-over-year.

Unique, knowledge-based livestreaming e-commerce content

The value proposition here is the integration of trusted educational personalities and knowledge into the retail experience, moving beyond simple product pushing. While specific revenue for East Buy is often bundled or excluded in core reporting, the segment's existence is a key value driver post-regulation.

For context on the sector they operate in, the global livestream e-commerce market size was predicted to be US$19.86 billion in 2025. New Oriental Education & Technology Group Inc. (EDU)'s strategy is to differentiate its private label products and livestreaming by leveraging its established brand trust, which is a different value proposition than pure-play e-commerce platforms.

The core educational business growth in Q2 FY2025 (up 31.3% to US$894.2 million) shows the success of shifting focus, but the non-core business remains a significant, albeit less transparent, revenue stream. For Q4 FY2025, revenues excluding this segment were US$1,088.5 million.

Integrated Online-Merge-Offline (OMO) learning experience

New Oriental Education & Technology Group Inc. (EDU) offers a seamless learning journey using both physical presence and digital tools. This OMO approach supports the growth in their non-academic and adult/university test prep offerings.

The company's investment in this is clear from their guidance and operational scale:

• Management planned to increase the number of training centers by 20% to 25% during fiscal year 2025.
• The company is making significant investment in AI and OMO platforms, as noted in Q1 2025 commentary.

Non-academic and comprehensive quality-oriented student development

This value proposition targets the broader development needs of students beyond traditional academic testing, which is crucial in the current educational climate. The numbers from Q2 FY2025 demonstrate the scale of this non-academic push:

Non-academic tutoring courses reached approximately 994,000 student enrollments across 60 cities by the end of November 2024.

The domestic test preparation for adults and university students segment showed strong growth, increasing by 34.9% year-over-year in Q2 FY2025.

The company maintains a strong financial foundation to support these new ventures, holding US$4.8 billion in cash, cash equivalents, term deposits, and short-term investments as of November 30, 2024.

New Oriental Education & Technology Group Inc. (EDU) - Canvas Business Model: Customer Relationships

You're thinking about how New Oriental Education & Technology Group Inc. (EDU) keeps its customers engaged across its diverse offerings. It's not just one relationship; it's a portfolio of touchpoints, from high-touch consulting to massive digital communities. Here's a breakdown of the key relationship strategies based on the latest figures.

Dedicated one-on-one consulting for overseas study services

This segment relies on deep, personalized guidance. New Oriental Vision Overseas Consulting Co., Ltd (NOVO), a subsidiary, is structured to deliver this high-touch service. They deploy a significant team to manage the end-to-end process for students dreaming of international study.

• Counselor headcount providing one-stop service is approximately 2,000+.
• NOVO operates over 60 offices across China to maintain local presence.
• The total number of Chinese students trained by New Oriental for overseas study has reached 1 to 2 million.
• Revenues from overseas study consulting increased by approximately 8.2% year over year for the fourth fiscal quarter ended May 31, 2025.

Community-driven engagement via livestreaming e-commerce (East Buy)

The engagement here is driven by the personality-led content and the community built around the East Buy platform. While direct customer relationship metrics for East Buy aren't fully detailed in the core financial statements, its scale is evident when looking at the overall revenue structure for fiscal year 2025.

For the fiscal year ended May 31, 2025, New Oriental Education & Technology Group reported total net revenues of US$4,900.3 million. The revenues generated from East Buy private label products and the livestreaming business were significant enough that when excluded, the core educational revenues still showed a strong increase.

Personalized learning paths through AI-driven smart study solutions

This area focuses on scaling personalization using technology. The intelligent learning system and devices are deployed across the country, creating a measurable base of active digital learners who expect tailored experiences.

• The intelligent learning system and devices were adopted in around 60 cities as of the fourth fiscal quarter of 2025.
• The number of active paid users for this smart study solution reached approximately 255,000 in that same fiscal quarter.

High-touch, in-person service at physical learning centers

The commitment to physical interaction remains strong, supported by a large employee base and expansion plans for its learning centers. This physical footprint is crucial for delivering high-touch service, especially in the non-academic tutoring and test preparation segments.

The total number of employees for New Oriental Education & Technology Group in 2025 was 84,111. Furthermore, management had planned to increase the number of educational centers by 20% to 25% during fiscal year 2025, signaling continued investment in in-person customer access.

Digital self-service and support via online learning platforms

The new educational business initiatives, which include non-academic tutoring courses delivered digitally or in a hybrid model, show substantial customer volume. This represents a large cohort engaging with New Oriental Education & Technology Group's digital offerings.

For the fourth fiscal quarter of 2025, non-academic tutoring courses attracted approximately 918,000 student enrollments across around 60 cities. This massive enrollment volume in new initiatives, which saw revenue growth of 32.5% year over year in that quarter, underscores the scale of digital and new-format customer relationships.

Here's a quick look at the scale of these relationship-driven metrics as of the latest reported figures for FY2025:

Relationship Metric Category	Specific Metric	Value (Latest Reported 2025 Data)
Overseas Consulting Reach	Total students trained for overseas study	1 to 2 million
Overseas Consulting Structure	Number of Counselors (NOVO)	2,000+
AI Learning Engagement	Active Paid Users (Intelligent System, Q4 FY25)	Approximately 255,000
New Digital/Non-Academic Scale	Non-Academic Student Enrollments (Q4 FY25)	Approximately 918,000
Physical Service Footprint	Total Employees (2025)	84,111

Finance: draft the Q2 FY2026 customer acquisition cost breakdown by Friday.

New Oriental Education & Technology Group Inc. (EDU) - Canvas Business Model: Channels

You're looking at how New Oriental Education & Technology Group Inc. gets its offerings to the customer base as of late 2025. It's a mix of physical presence, digital storefronts, and specialized consulting offices.

Nationwide network of physical learning centers in China

The physical footprint remains a core channel, though evolving toward an OMO (Online-Merge-Offline) approach.

Metric	Value as of August 31, 2025
Learning Centers	1,347
Schools	76
Cities with Presence	69

The total number of schools and learning centers as of August 31, 2025, was the result of growth plans for FY2025.

Livestreaming e-commerce platforms (e.g., Douyin) for East Buy

The East Buy segment utilizes major social commerce platforms alongside its proprietary digital channels. The fiscal year 2025 data shows a shift in channel contribution.

Metric (FY2025 Ended May 31, 2025)	Amount/Percentage
Total Paid GMV (All Channels)	8.7 billion yuan
Net Revenue (Continuing Operations)	4.392 billion yuan
Self-Operated Product GMV Proportion	43.8%
EAST BUY App GMV Proportion	15.7%
Self-Operated Products Launched	732

The EAST BUY App's share of GMV increased from 8.4% in fiscal year 2024.

Proprietary OMO teaching system and online learning apps

The digital delivery channel is supported by technology integration across the business.

• Intelligent learning system and device business tested in around 60 existing cities.
• Top 10 cities contribute over 50% of the intelligent learning system business.
• Deferred revenue balance as of August 31, 2025, was $1,906.7 million.

Overseas study consulting branches in 42 cities

New Oriental Vision Overseas Consulting maintains a significant physical presence across China and select international locations to service study abroad demand.

The revenue growth for this specific consulting service was notable in earlier quarters of the 2025 fiscal year:

• Revenue increase of approximately 20.7% year-over-year for Q1 FY2025 (ended August 31, 2024).
• Revenue increase of about 31% year-over-year for Q2 FY2025 (ended November 30, 2024).

The domestic branch network includes:

Geographic Scope	Count/Detail
Domestic Branch Cities	42 cities
Domestic Offices (NOVO)	Over 60
International Offices	London, Sydney, Melbourne, Toronto, and Tokyo

Educational materials and distribution network

Distribution for physical and digital educational materials relies on a mix of direct and indirect channels.

As of August 31, 2025, New Oriental had access to a nationwide network via 262 third-party distributors for online and offline bookstores. Finance: draft 13-week cash view by Friday.

New Oriental Education & Technology Group Inc. (EDU) - Canvas Business Model: Customer Segments

You're looking at how New Oriental Education & Technology Group Inc. (EDU) segments its diverse customer base as of late 2025. It's a mix of traditional education, new educational ventures, and significant non-education revenue streams, mainly through e-commerce.

The overall financial context for the fiscal year ended May 31, 2025, shows total net revenues reached $4.90 billion, marking a 13.6% increase year over year. This revenue base supports the various customer groups they target.

Students preparing for international exams (TOEFL, IELTS, SAT, etc.)

This group remains a core component, focused on overseas university admissions. The demand is clearly still there, driven by factors like increasing disposable income and urbanization in China. For the fourth fiscal quarter of 2025, the revenue from overseas test preparation services showed a year-over-year increase of approximately 14.6%.

Domestic adult and university students seeking test preparation

This segment targets preparation for domestic exams, including postgraduate admissions and certification tests like CET 4 and CET 6. This area has shown very strong recent performance. In the fourth fiscal quarter of 2025, the domestic test preparation business grew by about 17.0% compared to the prior year.

K-12 students for non-academic and quality-oriented courses

Following regulatory shifts, New Oriental Education & Technology Group Inc. has heavily invested in non-academic tutoring courses focusing on well-rounded skills. This is a growth engine for their new educational initiatives. For the fourth fiscal quarter of 2025, these non-academic tutoring courses attracted approximately 918,000 student enrollments across around 60 cities. The broader new educational business initiatives saw a revenue growth of 32.5% year over year in that same quarter.

General consumers for agricultural and private label e-commerce products

This segment is served primarily through the East Buy subsidiary, which focuses on livestreaming e-commerce. This business has scaled rapidly since its pivot. Revenues from this e-commerce division reached nearly $1 billion within two years, based on context from late 2024/early 2025. For the fourth fiscal quarter of 2025, total net revenues, excluding the East Buy business, were $1,088.5 million, showing the relative size of the core education business versus the e-commerce contribution in that quarter.

Middle-aged and senior audiences for integrated tourism-related services

New Oriental Education & Technology Group Inc. is actively developing educational tours and research camps, targeting a wide age range including retirees. This is a newer vertical for the company. Management noted plans to accelerate growth in educational tours, which are already gaining popularity in China. The company is organizing these research tours and educational camps in about 55 cities, both domestically and internationally.

Here's a quick look at how these segments stack up based on the latest available metrics:

Customer Segment	Latest Reported Metric (FY2025/Q4)	Value/Rate
International Exam Prep Students	Overseas Test Prep Revenue Growth (Q4 FY2025 YoY)	14.6%
Domestic Adult/University Students	Domestic Test Prep Revenue Growth (Q4 FY2025 YoY)	17.0%
K-12 Non-Academic Students	Non-Academic Course Enrollments (Q4 FY2025)	918,000 students
E-commerce Consumers	E-commerce Revenue Context (Approximate)	Nearly $1 billion
Tourism/Seniors	Number of Cities for Educational Tours	55 cities

You can see the clear diversification strategy in action. While overseas study consulting revenue grew by 8.2% year over year in Q4 FY2025, the non-academic segment is capturing significant volume with 918,000 enrollments in the last quarter of FY2025.

The core educational services, when East Buy revenue is excluded, still represented $1,088.5 million in net revenues for the fourth quarter of FY2025.

The company is also focused on expanding its physical footprint to serve these customers, planning to increase the number of its educational centers by 20% to 25% during FY2025.

Finance: draft 13-week cash view by Friday.

New Oriental Education & Technology Group Inc. (EDU) - Canvas Business Model: Cost Structure

You're looking at the core expenses driving New Oriental Education & Technology Group Inc.'s operations as of late 2025. The cost structure is heavily weighted toward human capital and physical presence, even as technology investment ramps up.

The direct costs associated with delivering services remain a major component. For the fourth fiscal quarter of 2025, which ended May 31, 2025, the Cost of revenues was reported at $569.9 million.

Personnel is undeniably a significant cost driver. New Oriental Education & Technology Group Inc. supported its operations, as of August 31, 2025, with a teaching staff of over 41,800 teachers across its network. This human element is critical, and related costs are substantial, including general compensation and specific incentive structures for roles like e-commerce hosts supporting the growing livestreaming segment.

The company maintains a broad physical footprint, which translates to high fixed costs. As of August 31, 2025, New Oriental Education & Technology Group Inc. operated a network that included 1,347 learning centers. Maintaining this scale of physical facilities represents a considerable fixed cost base that must be covered regardless of short-term enrollment fluctuations.

Marketing and sales efforts are also notable expenditures. For the first fiscal quarter of 2026, the Selling and marketing expenses totaled $200.6 million. This spend supports the push into new educational initiatives and the promotion of their evolving service mix.

Investment in the future is clearly visible in the capital expenditures, particularly around technology integration. For the first fiscal quarter of 2026, total capital expenditures were $55.4 million. A specific allocation within this was directed toward modernizing the teaching infrastructure; for instance, an investment of $28.5 million was made in the OMO (online-merge-offline) system during Q1 FY2026 alone. This shows a clear commitment to embedding AI technology across the education ecosystem.

Here's a quick look at some of the key expense line items from recent quarters:

Expense Category	Period Reported	Amount (USD)
Cost of Revenues	Q4 FY2025 (ended May 31, 2025)	$569.9 million
Selling and Marketing Expenses	Q1 FY2026 (ended August 31, 2025)	$200.6 million
Total Capital Expenditures	Q1 FY2026 (ended August 31, 2025)	$55.4 million
OMO System Investment (within CapEx)	Q1 FY2026 (ended August 31, 2025)	$28.5 million
Share-based Compensation Expenses	Q1 FY2026 (ended August 31, 2025)	$23.3 million

The personnel cost base also includes non-cash components that are material. Total share-based compensation expenses allocated to operating costs in Q1 FY2026 were $23.3 million. This figure saw a substantial year-over-year increase of 239.8% in that quarter.

The physical network scale necessitates significant overhead, which you see reflected in the General and Administrative expenses, which were $373.8 million in Q1 FY2026. This covers the fixed costs of the 1,347 learning centers and associated administrative staff.

The cost structure is clearly balancing the legacy, high-fixed-cost physical model with necessary, high-growth technology spending. Finance: draft 13-week cash view by Friday.

New Oriental Education & Technology Group Inc. (EDU) - Canvas Business Model: Revenue Streams

You're looking at the hard numbers that drive New Oriental Education & Technology Group Inc.'s top line as of late 2025. It's a mix of legacy strength and aggressive diversification.

Total net revenues for FY2025 were $4,900.3 million, representing a 13.6% increase year over year for the fiscal year ended May 31, 2025.

The revenue streams are clearly segmented, showing where the growth is coming from, especially when you look at the fourth quarter of fiscal year 2025 (4Q FY2025) performance:

• Educational Services and Test Preparation Courses (core business)
• Private Label Products and Livestreaming E-Commerce (East Buy)
• Overseas Study Consulting Services, which grew 8.2% in Q4 FY2025
• Non-academic tutoring and intelligent learning system fees

The core educational services, when separated from the East Buy business, showed significant strength. For the fourth fiscal quarter of 2025, net revenues excluding East Buy increased by 18.7% year over year to $1,088.5 million.

Here's a look at the key components of the educational services and new initiatives from the Q4 FY2025 results:

Revenue Stream Component	Q4 FY2025 Year-over-Year Growth Rate	Notes/Context
Overseas Study Consulting Services	8.2%	Reported growth for the quarter.
Overseas Test Preparation Business	14.6%	Reported growth for the quarter.
Domestic Test Preparation (Adults/University Students)	17.0%	Reported growth for the quarter.
New Educational Business Initiatives (Overall)	32.5%	Reported growth for the quarter.
Integrated Tourism-Related Business Line	71%	Reported growth for the quarter.

The Private Label Products and Livestreaming E-Commerce segment, East Buy, is a distinct revenue stream. While its specific Q4 FY2025 revenue isn't isolated, we know that in Q1 FY2025, this business generated revenue of approximately $90 million and achieved profitability. Revenues from this e-commerce business reached nearly $1 billion in two years (as of late 2024/early 2025 projections).

For the Non-academic tutoring and intelligent learning system fees, which fall under the New Educational Business Initiatives, you see concrete expansion metrics:

• The non-academic tutoring business has been rolled out to around 60 cities.
• In Q3 FY2025, non-academic tutoring courses attracted 408,000 student enrollments across 60 cities.
• The overall New Educational Business Initiatives reported a revenue increase of 33% year-over-year for the full fiscal year 2025.

The company's deferred revenue, which is cash collected upfront for services not yet delivered, stood at $1,954.5 million as of May 31, 2025. That's a 9.8% increase compared to the end of the fourth quarter of fiscal year 2024. Finance: draft 13-week cash view by Friday.