Nouvelle éducation orientale & Technology Group Inc. (EDU): Business Model Canvas [Jan-2025 Mise à jour]

Dans le paysage dynamique de l'éducation chinoise, une nouvelle éducation orientale & Technology Group Inc. (EDU) apparaît comme une puissance transformatrice, révolutionnant l'apprentissage à travers un modèle commercial innovant qui mélange parfaitement des approches éducatives traditionnelles avec des solutions technologiques de pointe. En intégrant stratégiquement la préparation complète des tests, les expériences d'apprentissage personnalisées et les plateformes numériques avancées, EDU s'est positionné comme un acteur charnière pour autonomiser les étudiants et les professionnels à travers divers segments éducatifs, des apprenants de la maternelle à la 12e année aux clients de formation d'entreprise.

Nouvelle éducation orientale & Technology Group Inc. (EDU) - Modèle commercial: partenariats clés

Collaboration stratégique avec les meilleures universités et les établissements d'enseignement

La nouvelle éducation orientale maintient des partenariats avec Plus de 200 universités dans plusieurs pays, notamment:

Pays	Nombre de partenariats universitaires
États-Unis	87
Royaume-Uni	42
Canada	35
Australie	28

Partenariat avec les plateformes d'apprentissage en ligne et les fournisseurs de technologies

La collaboration technologique comprend des partenariats stratégiques avec:

• Nuage d'alibaba
• Technologie d'éducation Tencent
• Salle de classe NetEase Cloud

Coopération avec les créateurs de contenu éducatif international

Métriques de partenariat de contenu:

Fournisseur de contenu	Durée du partenariat	Types de contenu
Cambridge University Press	7 ans	Matériel d'anglais académique
Pearson Education	5 ans	Contenu de préparation des tests

Alliances avec des organisations de formation et de développement professionnel d'entreprise

Les partenariats de formation aux entreprises comprennent:

• McKinsey & Entreprise
• Programme de développement professionnel de Deloitte
• Ernst & Jeunes solutions d'apprentissage

Partenariats totaux de formation des entreprises: 52 organisations En 2024.

Nouvelle éducation orientale & Technology Group Inc. (EDU) - Modèle commercial: activités clés

Développer un contenu éducatif complet et un programme d'études

Une nouvelle éducation orientale développe un contenu éducatif dans plusieurs disciplines:

Catégorie de contenu	Investissement annuel au développement	Types de contenu
Sujets académiques K-12	42,3 millions de dollars	Manuels, cours en ligne
Formation en anglais	31,7 millions de dollars	Matériel d'apprentissage multimédia
Préparation des tests	28,5 millions de dollars	Plates-formes de simulation d'examen

Fournir des services de tutorat en ligne et hors ligne

Répartition du service de tutorat:

• Étudiants totaux de tutorat en ligne: 3,2 millions
• Total des centres de tutorat hors ligne: 782
• Taille moyenne des classes: 12-15 élèves
• Revenu annuel de tutorat: 1,24 milliard de dollars

Effectuer des programmes de préparation aux tests

Catégorie d'examen	Participants annuels	Part de marché
Préparation du TOEFL	287 000 étudiants	Part de marché de 42%
Préparation SAT	215 000 étudiants	Part de marché de 36%
Préparation de l'IELTS	193 000 étudiants	33% de part de marché

Création de solutions de technologie éducative innovante

Investissements en développement technologique:

• Dépenses annuelles de R&D: 67,5 millions de dollars
• Nombre de plateformes d'apprentissage propriétaires: 14
• Utilisateurs d'applications mobiles: 5,6 millions
• Outils d'apprentissage compatibles AI: 7 produits distincts

Expansion des plateformes d'apprentissage numérique

Type de plate-forme	Total utilisateurs	Taux de croissance annuel
Application d'apprentissage mobile	4,3 millions	28%
Portail d'apprentissage en ligne	2,9 millions	22%
Salle de classe en ligne interactive	1,7 million	35%

Nouvelle éducation orientale & Technology Group Inc. (EDU) - Modèle commercial: Ressources clés

Réseau étendu d'éducateurs expérimentés et d'experts en matière

En 2023, une nouvelle éducation orientale employait environ 60 000 enseignants et membres du personnel à travers la Chine. La société maintient un réseau d'éducateurs hautement qualifiés ayant une expertise spécialisée dans la préparation des tests et le tutorat académique.

Catégorie	Nombre
Éducateurs totaux	60,000
Enseignants à temps plein	45,000
Instructeurs à temps partiel	15,000

Contenu éducatif propriétaire et matériel d'apprentissage

New Oriental a développé de vastes ressources éducatives propriétaires dans plusieurs disciplines.

• Plus de 5 000 forfaits d'études uniques
• Plus de 10 000 heures de contenu d'apprentissage en ligne
• Matériel de préparation des tests complet pour les examens internationaux

Infrastructure technologique avancée et plateformes d'apprentissage en ligne

La société a investi 127,3 millions de dollars dans les plateformes d'infrastructures technologiques et d'apprentissage numérique en 2023. Les principaux actifs technologiques comprennent:

Atout technologique	Spécification
Plateformes d'apprentissage en ligne	3 environnements d'apprentissage numériques majeurs
Applications d'apprentissage mobile	7 applications mobiles spécialisées
Systèmes d'apprentissage basés sur le cloud	2 plates-formes cloud au niveau de l'entreprise

Grande réputation de marque sur le marché de l'éducation chinoise

New Oriental maintient une présence importante sur le marché avec:

• Part de marché de 22,5% dans le segment de tutorat après l'école
• Reconnaissance de la marque parmi 85% des parents chinois
• Opérant 1 200 centres d'apprentissage dans 80 villes

Ressources financières importantes pour l'innovation continue

Mesures financières pour la nouvelle éducation orientale en 2023:

Métrique financière	Montant (USD)
Revenus totaux	1,42 milliard de dollars
Investissement en R&D	87,6 millions de dollars
Equivalents en espèces et en espèces	763,5 millions de dollars

Nouvelle éducation orientale & Technology Group Inc. (EDU) - Modèle d'entreprise: propositions de valeur

Services éducatifs personnalisés de haute qualité

New Oriental propose des services éducatifs personnalisés avec les mesures clés suivantes:

Catégorie de service	Inscription annuelle	Durée moyenne du cours
K-12 Tutorat académique	1 250 000 étudiants	6-12 mois
Préparation des tests	850 000 étudiants	3-6 mois

Programmes de préparation des tests complets

Les offres de préparation des tests comprennent:

• Préparation du TOEFL
• SAT / ACT PRÉPARATION
• Préparation GRE / GMAT
• Préparation de l'IELTS

Type de test	Participants annuels	Amélioration du score moyen
Toefl	320,000	15-20 points
ASSIS	250,000	120-150 points

Options d'apprentissage flexibles

Répartition des plateformes d'apprentissage:

Plate-forme d'apprentissage	Base d'utilisateurs	Revenus annuels
Classe hors ligne	1 100 000 étudiants	780 millions de dollars
Apprentissage en ligne	650 000 étudiants	420 millions de dollars

Soutien entre les progrès et les progrès académiques

Les services de soutien à la carrière comprennent:

• Conseil de demande universitaire
• Consultation d'études à l'étranger
• Programmes de préparation à la carrière

Service	Clients annuels	Taux de réussite
Demande universitaire	85,000	Taux de placement de 92%
Étude à l'étranger	45,000	Taux d'admission de 88%

Solutions de technologie éducative de pointe

Statistiques de la plate-forme technologique:

Plate-forme technologique	Utilisateurs actifs	Investissement annuel
Application d'apprentissage mobile	2,3 millions	45 millions de dollars
Apprentissage alimenté par AI	1,7 million	38 millions de dollars

Nouvelle éducation orientale & Technology Group Inc. (EDU) - Modèle d'entreprise: relations clients

Aide à l'apprentissage personnalisé et conseils

New Oriental Education propose des services de tutorat personnalisés sur plusieurs plateformes:

Type de service	Nombre de programmes d'apprentissage personnalisés	Engagement moyen des étudiants
Tutorat en ligne en ligne	728 programmes distincts	3,7 heures par semaine par étudiant
Cours en petit groupe	412 offres de cours spécialisés	5,2 heures par semaine par groupe

Communautés d'apprentissage interactives en ligne et hors ligne

Les plateformes d'interaction numérique et physique comprennent:

• Communauté d'apprentissage WeChat avec 2,4 millions d'utilisateurs actifs
• Centres d'apprentissage physique dans 63 villes à travers la Chine
• Forums de discussion en ligne avec 1,8 million de participants enregistrés

Service client et engagement continu des étudiants

Canal de service client	Temps de réponse	Volume d'interaction annuel
Support de chat en direct	12 minutes moyennes	3,6 millions d'interactions
Support téléphonique	8 minutes moyennes	2,1 millions d'appels
Assistance par e-mail	Garantie de réponse 24 heures sur 24	1,5 million de courriels

Mécanismes réguliers de suivi des performances et de rétroaction

Métriques de suivi des performances:

• Évaluations trimestrielles du rendement des étudiants
• Suivi des progrès en temps réel via l'application mobile
• Des rapports de performance complets générés pour 98,5% des étudiants inscrits

Réseau des anciens et ressources de développement de carrière

Fonctionnalité du réseau des anciens	Aclèves totaux enregistrés	Services de soutien à la carrière
Plateforme de réseautage professionnel	742 000 anciens enregistrés	Assistance au placement pour 68% des diplômés
Séances de conseil en carrière	Retenue annuelle de 56 000 anciens élèves	347 partenariats d'entreprise pour le recrutement

Nouvelle éducation orientale & Technology Group Inc. (EDU) - Modèle commercial: canaux

Centres d'apprentissage physique à travers la Chine

En 2023, une nouvelle éducation orientale a fonctionné environ 750 centres d'apprentissage dans 77 villes en Chine.

Région	Nombre de centres	Taille centrale moyenne
Pékin	120	500 m²
Shanghai	95	450 m²
Guangzhou	85	400 m²

Plateformes d'apprentissage en ligne et applications mobiles

Plateforme numérique de New Oriental, Koolearn, a rapporté 12,8 millions d'utilisateurs enregistrés en 2023.

• Téléchargements d'applications mobiles: 4,6 millions en 2023
• Offres de cours en ligne: plus de 3 000 cours
• Utilisateurs actifs mensuels moyens: 2,1 millions

Canaux de marketing des médias sociaux et numériques

Plate-forme	Adeptes / abonnés
Compte officiel de WeChat	3,5 millions
Weibo	2,1 millions
Bilibili	1,8 million

Services de conseil en éducation

Revenus de conseil en 2023: 78,6 millions de dollars

• Consultation sur l'étude internationale: 45% des services de conseil
• Planification de l'éducation domestique: 55% des services de conseil

Programmes de formation aux entreprises et institutionnelles

Segment de formation	Clients annuels	Revenu
Formation en entreprise	1 200 entreprises	45,3 millions de dollars
Formation institutionnelle	350 institutions	22,7 millions de dollars

Nouvelle éducation orientale & Technology Group Inc. (EDU) - Modèle d'entreprise: segments de clients

Les étudiants de la maternelle à la 12e année se préparent à l'avancement académique

En 2023, New Oriental dessert environ 2,5 millions d'étudiants K-12 à travers la Chine. Le segment se concentre sur:

• Préparation des tests des écoles primaires et secondaires
• Services de tutorat académique
• Programmes de préparation aux examens standardisés

Groupe d'âge	Nombre d'étudiants	Dépenses annuelles moyennes
6-12 ans	1,2 million	5 600 ¥ par étudiant
13-18 ans	1,3 million	8 200 ¥ par étudiant

Étudiants universitaires et universitaires

Un nouvel oriental cible environ 750 000 étudiants de niveau collégial par an avec des services éducatifs spécialisés.

• Préparation des examens d'entrée au collège
• Formation d'admission aux études supérieures
• Programmes de compétence linguistique

Type de programme	Inscription des étudiants	Coût moyen du cours
Préparation CET-4 / CET-6	350 000 étudiants	1 200 ¥ par cours
Préparation des examens des diplômés	250 000 étudiants	3 500 ¥ par cours

Candidats à la préparation des tests professionnels

New Oriental dessert 500 000 candidats de préparation aux tests professionnels chaque année.

• Préparation des examens de la fonction publique
• Formation de certification professionnelle
• Programmes de qualification internationale

Catégorie d'examen	Participants annuels	Coût moyen du programme
Examen de la fonction publique	200 000 candidats	2 800 ¥ par programme
Certifications professionnelles	300 000 candidats	1 950 ¥ par programme

Clients professionnels et développement professionnel

New Oriental offre une formation en entreprise à environ 150 entreprises en 2023.

• Développement des compétences linguistiques
• Formation professionnelle en communication
• Amélioration des compétences de gestion

Secteur de l'industrie	Nombre de clients d'entreprise	Valeur du contrat annuel moyen
Technologie	45 entreprises	750 000 ¥ par contrat
Finance	35 entreprises	680 000 ¥ par contrat

Étudiants internationaux à la recherche d'opportunités éducatives

New Oriental soutient chaque année 50 000 étudiants internationaux dans la préparation à l'éducation à l'étranger.

• Préparation des IELTS et TOEFL
• SAT ET ACT ENTRAÎNEMENT
• Étudier les conseils à l'étranger

Pays de destination	Numéros d'étudiant	Coût moyen du programme
États-Unis	22 000 étudiants	15 000 ¥ par programme
Royaume-Uni	12 000 étudiants	13 500 ¥ par programme

Nouvelle éducation orientale & Technology Group Inc. (EDU) - Modèle d'entreprise: Structure des coûts

Salaires de l'instructeur et du personnel

Au cours de l'exercice 2023, une nouvelle éducation orientale a déclaré que des frais totaux de rémunération des employés de 581,7 millions de dollars. La rupture des salaires comprend:

Catégorie des employés	Coût annuel
Instructeurs à temps plein	342,5 millions de dollars
Personnel administratif	139,2 millions de dollars
Gestion	99,9 millions de dollars

Infrastructure technologique et maintenance de la plate-forme

Les dépenses liées à la technologie pour l'exercice 2023 ont totalisé 124,6 millions de dollars, ce qui comprend:

• Infrastructure de cloud computing: 47,3 millions de dollars
• Maintenance et mises à niveau de la plate-forme: 38,9 millions de dollars
• Soutien informatique et cybersécurité: 38,4 millions de dollars

Développement du contenu et conception de programmes

Les investissements dans le développement du contenu et des programmes ont atteint 86,4 millions de dollars en 2023, avec l'allocation suivante:

Zone de développement	Dépense
Programme d'études K-12	39,2 millions de dollars
Matériaux de préparation des tests	29,7 millions de dollars
Contenu d'apprentissage en ligne	17,5 millions de dollars

Frais de marketing et d'acquisition des clients

Nouvelle éducation orientale dépensée 213,8 ​​millions de dollars sur le marketing et l'acquisition de clients au cours de l'exercice 2023, notamment:

• Campagnes de marketing numérique: 87,6 millions de dollars
• Publicité traditionnelle: 62,4 millions de dollars
• Événements de vente et promotionnels: 63,8 millions de dollars

Investissements de recherche et développement

Les dépenses de la R&D pour l'exercice 2023 se sont élevées à 95,3 millions de dollars, distribué à travers:

Zone de focus R&D	Investissement
Technologie éducative	45,6 millions de dollars
IA et apprentissage automatique	29,7 millions de dollars
Analyse d'apprentissage	20,0 millions de dollars

Nouvelle éducation orientale & Technology Group Inc. (EDU) - Modèle commercial: Strots de revenus

Frais de scolarité pour les programmes éducatifs

Au cours de l'exercice 2023, une nouvelle éducation orientale & Le groupe technologique a généré des revenus de scolarité de 1,05 milliard de dollars par rapport aux programmes de tutorat après l'école et à d'autres services éducatifs.

Catégorie de programme	Contribution des revenus
K-12 tutorat après l'école	752 millions de dollars
Préparation des examens d'entrée au collège	298 millions de dollars

Abonnements au cours en ligne

Les abonnements à la plate-forme d'apprentissage numérique ont généré 387 millions de dollars de revenus pour la société en 2023.

• Les taux d'abonnement mensuels en ligne varient de 15 $ à 89 $
• Abonnés à l'apprentissage numérique total: 4,2 millions

Revenus du programme de préparation des tests

Les services de préparation des tests ont contribué 456 millions de dollars au total des revenus de la société en 2023.

Type de test	Revenu
Préparation de Gaokao	275 millions de dollars
Préparation internationale de test standardisé	181 millions de dollars

Frais de service de formation d'entreprise

Les programmes de formation en entreprise et de développement professionnel ont généré 214 millions de dollars de revenus en 2023.

• Coût moyen du programme de formation d'entreprise: 5 200 $ par participant
• Total des clients d'entreprise servis: 1 837

Contenu numérique et ventes de matériel d'apprentissage

Les ventes de matériel d'apprentissage numérique et de contenu éducatif ont atteint 165 millions de dollars en 2023.

Type de contenu	Revenu
Manuels numériques	87 millions de dollars
Matériel d'étude en ligne	78 millions de dollars

New Oriental Education & Technology Group Inc. (EDU) - Canvas Business Model: Value Propositions

You're looking at the value propositions New Oriental Education & Technology Group Inc. (EDU) is delivering now that the business model has fundamentally shifted. It's about stability through diversification, honestly, and leaning hard into what the market still needs.

Diversified, post-regulation business model stability

The value here is in the successful pivot away from the heavily regulated K-12 academic tutoring sector, showing resilience in the core and growth in the new areas. You can see this clearly when you look at the revenue breakdown from the end of fiscal year 2025.

For the fourth fiscal quarter of fiscal year 2025, total net revenues hit US$1,243.2 million. But the real story is the core business growth: net revenues, excluding the East Buy private label products and livestreaming business, still grew by 18.7% year-over-year to US$1,088.5 million for that quarter. That's the stability you're looking for in the legacy educational services.

Here's a quick look at the most recent reported quarter's top line, which is Q1 FY2026:

Metric	Amount (US$ thousands)	Period Ended
Total Net Revenues	1,522,980	August 31, 2025 (1Q FY2026)
Net Revenues (Excluding East Buy/Livestreaming)	Data Not Explicitly Separated	August 31, 2025 (1Q FY2026)
Net Income Attributable to New Oriental	240,723	August 31, 2025 (1Q FY2026)

The company is guiding for fiscal year 2026 total net revenues to be in the range of US$5,145.3 million to US$5,390.3 million, which represents a year-over-year increase in the range of 5% to 10%.

High-quality, trusted overseas study and test preparation services

New Oriental Education & Technology Group Inc. (EDU) maintains its value proposition through deep expertise and market research in the overseas study segment. They are the trusted source for understanding the complex landscape of international education for Chinese families.

The company's own 2025 Report on Chinese Students' Overseas Study provides concrete data points on demand:

• Individuals at the undergraduate level and above planning to study abroad comprise 75% of those aspiring to go overseas in 2025.
• Students from 'Double First-Class' universities account for 33% of those planning to study abroad, a 7% increase from the previous year.
• Engineering students are the largest group considering overseas study at 22%.
• Management and economics students follow at 16% and 11%, respectively.
• The average annual income for families intending to study abroad was 483,000 yuan (about $67,247), with a budget of 544,000 yuan.
• The percentage of parents with an overseas education background reached 25% in 2025, marking 11 straight years of increase.

Segment growth in Q2 FY2025 also reflects this strength:

• Overseas test preparation grew by 21.1% year-over-year.
• Overseas study consulting grew by 31.0% year-over-year.

Unique, knowledge-based livestreaming e-commerce content

The value proposition here is the integration of trusted educational personalities and knowledge into the retail experience, moving beyond simple product pushing. While specific revenue for East Buy is often bundled or excluded in core reporting, the segment's existence is a key value driver post-regulation.

For context on the sector they operate in, the global livestream e-commerce market size was predicted to be US$19.86 billion in 2025. New Oriental Education & Technology Group Inc. (EDU)'s strategy is to differentiate its private label products and livestreaming by leveraging its established brand trust, which is a different value proposition than pure-play e-commerce platforms.

The core educational business growth in Q2 FY2025 (up 31.3% to US$894.2 million) shows the success of shifting focus, but the non-core business remains a significant, albeit less transparent, revenue stream. For Q4 FY2025, revenues excluding this segment were US$1,088.5 million.

Integrated Online-Merge-Offline (OMO) learning experience

New Oriental Education & Technology Group Inc. (EDU) offers a seamless learning journey using both physical presence and digital tools. This OMO approach supports the growth in their non-academic and adult/university test prep offerings.

The company's investment in this is clear from their guidance and operational scale:

• Management planned to increase the number of training centers by 20% to 25% during fiscal year 2025.
• The company is making significant investment in AI and OMO platforms, as noted in Q1 2025 commentary.

Non-academic and comprehensive quality-oriented student development

This value proposition targets the broader development needs of students beyond traditional academic testing, which is crucial in the current educational climate. The numbers from Q2 FY2025 demonstrate the scale of this non-academic push:

Non-academic tutoring courses reached approximately 994,000 student enrollments across 60 cities by the end of November 2024.

The domestic test preparation for adults and university students segment showed strong growth, increasing by 34.9% year-over-year in Q2 FY2025.

The company maintains a strong financial foundation to support these new ventures, holding US$4.8 billion in cash, cash equivalents, term deposits, and short-term investments as of November 30, 2024.

New Oriental Education & Technology Group Inc. (EDU) - Canvas Business Model: Customer Relationships

You're thinking about how New Oriental Education & Technology Group Inc. (EDU) keeps its customers engaged across its diverse offerings. It's not just one relationship; it's a portfolio of touchpoints, from high-touch consulting to massive digital communities. Here's a breakdown of the key relationship strategies based on the latest figures.

Dedicated one-on-one consulting for overseas study services

This segment relies on deep, personalized guidance. New Oriental Vision Overseas Consulting Co., Ltd (NOVO), a subsidiary, is structured to deliver this high-touch service. They deploy a significant team to manage the end-to-end process for students dreaming of international study.

• Counselor headcount providing one-stop service is approximately 2,000+.
• NOVO operates over 60 offices across China to maintain local presence.
• The total number of Chinese students trained by New Oriental for overseas study has reached 1 to 2 million.
• Revenues from overseas study consulting increased by approximately 8.2% year over year for the fourth fiscal quarter ended May 31, 2025.

Community-driven engagement via livestreaming e-commerce (East Buy)

The engagement here is driven by the personality-led content and the community built around the East Buy platform. While direct customer relationship metrics for East Buy aren't fully detailed in the core financial statements, its scale is evident when looking at the overall revenue structure for fiscal year 2025.

For the fiscal year ended May 31, 2025, New Oriental Education & Technology Group reported total net revenues of US$4,900.3 million. The revenues generated from East Buy private label products and the livestreaming business were significant enough that when excluded, the core educational revenues still showed a strong increase.

Personalized learning paths through AI-driven smart study solutions

This area focuses on scaling personalization using technology. The intelligent learning system and devices are deployed across the country, creating a measurable base of active digital learners who expect tailored experiences.

• The intelligent learning system and devices were adopted in around 60 cities as of the fourth fiscal quarter of 2025.
• The number of active paid users for this smart study solution reached approximately 255,000 in that same fiscal quarter.

High-touch, in-person service at physical learning centers

The commitment to physical interaction remains strong, supported by a large employee base and expansion plans for its learning centers. This physical footprint is crucial for delivering high-touch service, especially in the non-academic tutoring and test preparation segments.

The total number of employees for New Oriental Education & Technology Group in 2025 was 84,111. Furthermore, management had planned to increase the number of educational centers by 20% to 25% during fiscal year 2025, signaling continued investment in in-person customer access.

Digital self-service and support via online learning platforms

The new educational business initiatives, which include non-academic tutoring courses delivered digitally or in a hybrid model, show substantial customer volume. This represents a large cohort engaging with New Oriental Education & Technology Group's digital offerings.

For the fourth fiscal quarter of 2025, non-academic tutoring courses attracted approximately 918,000 student enrollments across around 60 cities. This massive enrollment volume in new initiatives, which saw revenue growth of 32.5% year over year in that quarter, underscores the scale of digital and new-format customer relationships.

Here's a quick look at the scale of these relationship-driven metrics as of the latest reported figures for FY2025:

Relationship Metric Category	Specific Metric	Value (Latest Reported 2025 Data)
Overseas Consulting Reach	Total students trained for overseas study	1 to 2 million
Overseas Consulting Structure	Number of Counselors (NOVO)	2,000+
AI Learning Engagement	Active Paid Users (Intelligent System, Q4 FY25)	Approximately 255,000
New Digital/Non-Academic Scale	Non-Academic Student Enrollments (Q4 FY25)	Approximately 918,000
Physical Service Footprint	Total Employees (2025)	84,111

Finance: draft the Q2 FY2026 customer acquisition cost breakdown by Friday.

New Oriental Education & Technology Group Inc. (EDU) - Canvas Business Model: Channels

You're looking at how New Oriental Education & Technology Group Inc. gets its offerings to the customer base as of late 2025. It's a mix of physical presence, digital storefronts, and specialized consulting offices.

Nationwide network of physical learning centers in China

The physical footprint remains a core channel, though evolving toward an OMO (Online-Merge-Offline) approach.

Metric	Value as of August 31, 2025
Learning Centers	1,347
Schools	76
Cities with Presence	69

The total number of schools and learning centers as of August 31, 2025, was the result of growth plans for FY2025.

Livestreaming e-commerce platforms (e.g., Douyin) for East Buy

The East Buy segment utilizes major social commerce platforms alongside its proprietary digital channels. The fiscal year 2025 data shows a shift in channel contribution.

Metric (FY2025 Ended May 31, 2025)	Amount/Percentage
Total Paid GMV (All Channels)	8.7 billion yuan
Net Revenue (Continuing Operations)	4.392 billion yuan
Self-Operated Product GMV Proportion	43.8%
EAST BUY App GMV Proportion	15.7%
Self-Operated Products Launched	732

The EAST BUY App's share of GMV increased from 8.4% in fiscal year 2024.

Proprietary OMO teaching system and online learning apps

The digital delivery channel is supported by technology integration across the business.

• Intelligent learning system and device business tested in around 60 existing cities.
• Top 10 cities contribute over 50% of the intelligent learning system business.
• Deferred revenue balance as of August 31, 2025, was $1,906.7 million.

Overseas study consulting branches in 42 cities

New Oriental Vision Overseas Consulting maintains a significant physical presence across China and select international locations to service study abroad demand.

The revenue growth for this specific consulting service was notable in earlier quarters of the 2025 fiscal year:

• Revenue increase of approximately 20.7% year-over-year for Q1 FY2025 (ended August 31, 2024).
• Revenue increase of about 31% year-over-year for Q2 FY2025 (ended November 30, 2024).

The domestic branch network includes:

Geographic Scope	Count/Detail
Domestic Branch Cities	42 cities
Domestic Offices (NOVO)	Over 60
International Offices	London, Sydney, Melbourne, Toronto, and Tokyo

Educational materials and distribution network

Distribution for physical and digital educational materials relies on a mix of direct and indirect channels.

As of August 31, 2025, New Oriental had access to a nationwide network via 262 third-party distributors for online and offline bookstores. Finance: draft 13-week cash view by Friday.

New Oriental Education & Technology Group Inc. (EDU) - Canvas Business Model: Customer Segments

You're looking at how New Oriental Education & Technology Group Inc. (EDU) segments its diverse customer base as of late 2025. It's a mix of traditional education, new educational ventures, and significant non-education revenue streams, mainly through e-commerce.

The overall financial context for the fiscal year ended May 31, 2025, shows total net revenues reached $4.90 billion, marking a 13.6% increase year over year. This revenue base supports the various customer groups they target.

Students preparing for international exams (TOEFL, IELTS, SAT, etc.)

This group remains a core component, focused on overseas university admissions. The demand is clearly still there, driven by factors like increasing disposable income and urbanization in China. For the fourth fiscal quarter of 2025, the revenue from overseas test preparation services showed a year-over-year increase of approximately 14.6%.

Domestic adult and university students seeking test preparation

This segment targets preparation for domestic exams, including postgraduate admissions and certification tests like CET 4 and CET 6. This area has shown very strong recent performance. In the fourth fiscal quarter of 2025, the domestic test preparation business grew by about 17.0% compared to the prior year.

K-12 students for non-academic and quality-oriented courses

Following regulatory shifts, New Oriental Education & Technology Group Inc. has heavily invested in non-academic tutoring courses focusing on well-rounded skills. This is a growth engine for their new educational initiatives. For the fourth fiscal quarter of 2025, these non-academic tutoring courses attracted approximately 918,000 student enrollments across around 60 cities. The broader new educational business initiatives saw a revenue growth of 32.5% year over year in that same quarter.

General consumers for agricultural and private label e-commerce products

This segment is served primarily through the East Buy subsidiary, which focuses on livestreaming e-commerce. This business has scaled rapidly since its pivot. Revenues from this e-commerce division reached nearly $1 billion within two years, based on context from late 2024/early 2025. For the fourth fiscal quarter of 2025, total net revenues, excluding the East Buy business, were $1,088.5 million, showing the relative size of the core education business versus the e-commerce contribution in that quarter.

Middle-aged and senior audiences for integrated tourism-related services

New Oriental Education & Technology Group Inc. is actively developing educational tours and research camps, targeting a wide age range including retirees. This is a newer vertical for the company. Management noted plans to accelerate growth in educational tours, which are already gaining popularity in China. The company is organizing these research tours and educational camps in about 55 cities, both domestically and internationally.

Here's a quick look at how these segments stack up based on the latest available metrics:

Customer Segment	Latest Reported Metric (FY2025/Q4)	Value/Rate
International Exam Prep Students	Overseas Test Prep Revenue Growth (Q4 FY2025 YoY)	14.6%
Domestic Adult/University Students	Domestic Test Prep Revenue Growth (Q4 FY2025 YoY)	17.0%
K-12 Non-Academic Students	Non-Academic Course Enrollments (Q4 FY2025)	918,000 students
E-commerce Consumers	E-commerce Revenue Context (Approximate)	Nearly $1 billion
Tourism/Seniors	Number of Cities for Educational Tours	55 cities

You can see the clear diversification strategy in action. While overseas study consulting revenue grew by 8.2% year over year in Q4 FY2025, the non-academic segment is capturing significant volume with 918,000 enrollments in the last quarter of FY2025.

The core educational services, when East Buy revenue is excluded, still represented $1,088.5 million in net revenues for the fourth quarter of FY2025.

The company is also focused on expanding its physical footprint to serve these customers, planning to increase the number of its educational centers by 20% to 25% during FY2025.

Finance: draft 13-week cash view by Friday.

New Oriental Education & Technology Group Inc. (EDU) - Canvas Business Model: Cost Structure

You're looking at the core expenses driving New Oriental Education & Technology Group Inc.'s operations as of late 2025. The cost structure is heavily weighted toward human capital and physical presence, even as technology investment ramps up.

The direct costs associated with delivering services remain a major component. For the fourth fiscal quarter of 2025, which ended May 31, 2025, the Cost of revenues was reported at $569.9 million.

Personnel is undeniably a significant cost driver. New Oriental Education & Technology Group Inc. supported its operations, as of August 31, 2025, with a teaching staff of over 41,800 teachers across its network. This human element is critical, and related costs are substantial, including general compensation and specific incentive structures for roles like e-commerce hosts supporting the growing livestreaming segment.

The company maintains a broad physical footprint, which translates to high fixed costs. As of August 31, 2025, New Oriental Education & Technology Group Inc. operated a network that included 1,347 learning centers. Maintaining this scale of physical facilities represents a considerable fixed cost base that must be covered regardless of short-term enrollment fluctuations.

Marketing and sales efforts are also notable expenditures. For the first fiscal quarter of 2026, the Selling and marketing expenses totaled $200.6 million. This spend supports the push into new educational initiatives and the promotion of their evolving service mix.

Investment in the future is clearly visible in the capital expenditures, particularly around technology integration. For the first fiscal quarter of 2026, total capital expenditures were $55.4 million. A specific allocation within this was directed toward modernizing the teaching infrastructure; for instance, an investment of $28.5 million was made in the OMO (online-merge-offline) system during Q1 FY2026 alone. This shows a clear commitment to embedding AI technology across the education ecosystem.

Here's a quick look at some of the key expense line items from recent quarters:

Expense Category	Period Reported	Amount (USD)
Cost of Revenues	Q4 FY2025 (ended May 31, 2025)	$569.9 million
Selling and Marketing Expenses	Q1 FY2026 (ended August 31, 2025)	$200.6 million
Total Capital Expenditures	Q1 FY2026 (ended August 31, 2025)	$55.4 million
OMO System Investment (within CapEx)	Q1 FY2026 (ended August 31, 2025)	$28.5 million
Share-based Compensation Expenses	Q1 FY2026 (ended August 31, 2025)	$23.3 million

The personnel cost base also includes non-cash components that are material. Total share-based compensation expenses allocated to operating costs in Q1 FY2026 were $23.3 million. This figure saw a substantial year-over-year increase of 239.8% in that quarter.

The physical network scale necessitates significant overhead, which you see reflected in the General and Administrative expenses, which were $373.8 million in Q1 FY2026. This covers the fixed costs of the 1,347 learning centers and associated administrative staff.

The cost structure is clearly balancing the legacy, high-fixed-cost physical model with necessary, high-growth technology spending. Finance: draft 13-week cash view by Friday.

New Oriental Education & Technology Group Inc. (EDU) - Canvas Business Model: Revenue Streams

You're looking at the hard numbers that drive New Oriental Education & Technology Group Inc.'s top line as of late 2025. It's a mix of legacy strength and aggressive diversification.

Total net revenues for FY2025 were $4,900.3 million, representing a 13.6% increase year over year for the fiscal year ended May 31, 2025.

The revenue streams are clearly segmented, showing where the growth is coming from, especially when you look at the fourth quarter of fiscal year 2025 (4Q FY2025) performance:

• Educational Services and Test Preparation Courses (core business)
• Private Label Products and Livestreaming E-Commerce (East Buy)
• Overseas Study Consulting Services, which grew 8.2% in Q4 FY2025
• Non-academic tutoring and intelligent learning system fees

The core educational services, when separated from the East Buy business, showed significant strength. For the fourth fiscal quarter of 2025, net revenues excluding East Buy increased by 18.7% year over year to $1,088.5 million.

Here's a look at the key components of the educational services and new initiatives from the Q4 FY2025 results:

Revenue Stream Component	Q4 FY2025 Year-over-Year Growth Rate	Notes/Context
Overseas Study Consulting Services	8.2%	Reported growth for the quarter.
Overseas Test Preparation Business	14.6%	Reported growth for the quarter.
Domestic Test Preparation (Adults/University Students)	17.0%	Reported growth for the quarter.
New Educational Business Initiatives (Overall)	32.5%	Reported growth for the quarter.
Integrated Tourism-Related Business Line	71%	Reported growth for the quarter.

The Private Label Products and Livestreaming E-Commerce segment, East Buy, is a distinct revenue stream. While its specific Q4 FY2025 revenue isn't isolated, we know that in Q1 FY2025, this business generated revenue of approximately $90 million and achieved profitability. Revenues from this e-commerce business reached nearly $1 billion in two years (as of late 2024/early 2025 projections).

For the Non-academic tutoring and intelligent learning system fees, which fall under the New Educational Business Initiatives, you see concrete expansion metrics:

• The non-academic tutoring business has been rolled out to around 60 cities.
• In Q3 FY2025, non-academic tutoring courses attracted 408,000 student enrollments across 60 cities.
• The overall New Educational Business Initiatives reported a revenue increase of 33% year-over-year for the full fiscal year 2025.

The company's deferred revenue, which is cash collected upfront for services not yet delivered, stood at $1,954.5 million as of May 31, 2025. That's a 9.8% increase compared to the end of the fourth quarter of fiscal year 2024. Finance: draft 13-week cash view by Friday.