Nova educação oriental & Technology Group Inc. (EDU): Modelo de Negócios Canvas [Jan-2025 Atualizado]

No cenário dinâmico da educação chinesa, nova educação oriental & O Technology Group Inc. (EDU) surge como uma potência transformadora, revolucionando o aprendizado por meio de um modelo de negócios inovador que combina perfeitamente abordagens educacionais tradicionais com soluções tecnológicas de ponta. Ao integrar estrategicamente preparação abrangente de testes, experiências de aprendizado personalizadas e plataformas digitais avançadas, a EDU se posicionou como um participante fundamental em capacitar estudantes e profissionais em diversos segmentos educacionais, de alunos de ensino fundamental e médio a clientes de treinamento corporativo.

Nova educação oriental & Technology Group Inc. (EDU) - Modelo de Negócios: Principais Parcerias

Colaboração estratégica com as principais universidades e instituições educacionais

Nova educação oriental mantém parcerias com Mais de 200 universidades Em vários países, incluindo:

País	Número de parcerias universitárias
Estados Unidos	87
Reino Unido	42
Canadá	35
Austrália	28

Parceria com plataformas de aprendizado on -line e provedores de tecnologia

A colaboração de tecnologia inclui parcerias estratégicas com:

• Cloud Alibaba
• Tecnologia educacional de Tencent
• NETEASE em sala de aula em nuvem

Cooperação com criadores internacionais de conteúdo educacional

Métricas de parceria de conteúdo:

Provedor de conteúdo	Duração da parceria	Tipos de conteúdo
Cambridge University Press	7 anos	Materiais de inglês acadêmico
Pearson Education	5 anos	Conteúdo de preparação de teste

Alianças com organizações de treinamento corporativo e desenvolvimento profissional

As parcerias de treinamento corporativo incluem:

• McKinsey & Empresa
• Programa de Desenvolvimento Profissional da Deloitte
• Ernst & Young Learning Solutions

Total de parcerias de treinamento corporativo: 52 organizações a partir de 2024.

Nova educação oriental & Technology Group Inc. (EDU) - Modelo de negócios: Atividades -chave

Desenvolvendo conteúdo educacional abrangente e currículo

A nova educação oriental desenvolve conteúdo educacional em várias disciplinas:

Categoria de conteúdo	Investimento anual de desenvolvimento	Tipos de conteúdo
São acadêmico do ensino fundamental e médio	US $ 42,3 milhões	Livros didáticos, cursos online
Treinamento em inglês	US $ 31,7 milhões	Materiais de aprendizagem multimídia
Preparação de testes	US $ 28,5 milhões	Plataformas de simulação de exame

Fornecendo serviços de tutoria on -line e offline

Avaria do serviço de tutoria:

• Total de tutoria on -line estudantes: 3,2 milhões
• Total Offline Tutoring Centers: 782
• Tamanho médio da aula: 12-15 alunos
• Receita anual de tutoria: US $ 1,24 bilhão

Realizando programas de preparação de testes

Categoria de exame	Participantes anuais	Quota de mercado
Preparação para TOEFL	287.000 estudantes	42% de participação de mercado
SAT Preparação	215.000 estudantes	36% de participação de mercado
Preparação do IELTS	193.000 estudantes	33% de participação de mercado

Criando soluções inovadoras de tecnologia educacional

Investimentos de desenvolvimento de tecnologia:

• Despesas anuais de P&D: US $ 67,5 milhões
• Número de plataformas de aprendizado proprietárias: 14
• Usuários de aplicativos móveis: 5,6 milhões
• Ferramentas de aprendizado habilitadas para AI: 7 produtos distintos

Expandindo plataformas de aprendizado digital

Tipo de plataforma	Usuários totais	Taxa de crescimento anual
Aplicativo de aprendizado móvel	4,3 milhões	28%
Portal de aprendizado baseado na Web	2,9 milhões	22%
Sala de aula on -line interativa	1,7 milhão	35%

Nova educação oriental & Technology Group Inc. (EDU) - Modelo de negócios: Recursos -chave

Rede extensa de educadores experientes e especialistas no assunto

A partir de 2023, a nova educação oriental empregava aproximadamente 60.000 professores e funcionários em toda a China. A empresa mantém uma rede de educadores altamente qualificados, com experiência especializada em preparação de testes e tutoria acadêmica.

Categoria	Número
Total de educadores	60,000
Professores em tempo integral	45,000
Instrutores de meio período	15,000

Conteúdo educacional proprietário e materiais de aprendizagem

A New Oriental desenvolveu extensos recursos educacionais proprietários em várias disciplinas.

• Mais de 5.000 pacotes de currículo exclusivos
• Mais de 10.000 horas de conteúdo de aprendizado on -line
• Materiais abrangentes de preparação de testes para exames internacionais

Infraestrutura tecnológica avançada e plataformas de e-learning

A empresa investiu US $ 127,3 milhões em infraestrutura tecnológica e plataformas de aprendizado digital em 2023. Os principais ativos tecnológicos incluem:

Ativo de tecnologia	Especificação
Plataformas de aprendizado on -line	3 principais ambientes de aprendizado digital
Aplicativos de aprendizado móvel	7 aplicativos móveis especializados
Sistemas de aprendizado baseados em nuvem	2 plataformas de nuvem de nível corporativo

Forte reputação da marca no mercado de educação chinesa

Novo Oriental mantém uma presença significativa no mercado com:

• Participação de mercado de 22,5% no segmento de tutoria após a escola
• Reconhecimento da marca entre 85% dos pais chineses
• Operando 1.200 centros de aprendizagem em 80 cidades

Recursos financeiros significativos para inovação contínua

Métricas financeiras para nova educação oriental em 2023:

Métrica financeira	Quantidade (USD)
Receita total	US $ 1,42 bilhão
Investimento em P&D	US $ 87,6 milhões
Caixa e equivalentes de dinheiro	US $ 763,5 milhões

Nova educação oriental & Technology Group Inc. (EDU) - Modelo de Negócios: Proposições de Valor

Serviços educacionais personalizados de alta qualidade

O New Oriental oferece serviços educacionais personalizados com as seguintes métricas importantes:

Categoria de serviço	Inscrição anual	Duração média do curso
Tutoria acadêmica do ensino fundamental e médio	1.250.000 estudantes	6 a 12 meses
Preparação de testes	850.000 estudantes	3-6 meses

Programas abrangentes de preparação de testes

As ofertas de preparação de testes incluem:

• Preparação para TOEFL
• Preparação de SAT/ACT
• Preparação GRE/GMAT
• Preparação do IELTS

Tipo de teste	Participantes anuais	Melhoria média da pontuação
Toefl	320,000	15-20 pontos
SENTADO	250,000	120-150 pontos

Opções de aprendizado flexíveis

Aprendendo as plataformas de divisão:

Plataforma de aprendizado	Base de usuários	Receita anual
Sala de aula offline	1.100.000 estudantes	US $ 780 milhões
Aprendizado online	650.000 estudantes	US $ 420 milhões

Suporte de carreira e avanço acadêmico

Os serviços de suporte de carreira incluem:

• Aconselhamento de aplicativos da universidade
• Consulta de estudo no exterior
• Programas de prontidão na carreira

Serviço	Clientes anuais	Taxa de sucesso
Aplicação da universidade	85,000	Taxa de colocação de 92%
Estudo no exterior	45,000	Taxa de admissão de 88%

Soluções de tecnologia educacional de ponta

Estatísticas da plataforma de tecnologia:

Plataforma de tecnologia	Usuários ativos	Investimento anual
Aplicativo de aprendizado móvel	2,3 milhões	US $ 45 milhões
Aprendizado movido a IA	1,7 milhão	US $ 38 milhões

Nova educação oriental & Technology Group Inc. (EDU) - Modelo de Negócios: Relacionamentos do Cliente

Suporte e orientação personalizados de aprendizado

A nova educação oriental oferece serviços de tutoria personalizados em várias plataformas:

Tipo de serviço	Número de programas de aprendizagem personalizados	Engajamento médio dos alunos
Tutoria on-line individual	728 programas distintos	3,7 horas por semana por aluno
Classes de pequenos grupos	412 ofertas de cursos especializados	5,2 horas por semana por grupo

Comunidades de aprendizado online e offline interativas

As plataformas de interação digital e física incluem:

• Comunidade de aprendizado de WeChat com 2,4 milhões de usuários ativos
• Centros de aprendizagem física em 63 cidades em toda a China
• Fóruns de discussão on -line com 1,8 milhão de participantes registrados

Atendimento ao cliente e envolvimento contínuo do aluno

Canal de atendimento ao cliente	Tempo de resposta	Volume anual de interação
Suporte ao bate -papo ao vivo	Média de 12 minutos	3,6 milhões de interações
Suporte telefônico	8 minutos em média	2,1 milhões de ligações
Suporte por e -mail	Garantia de resposta de 24 horas	1,5 milhão de e -mails

Mecanismos regulares de rastreamento de desempenho e feedback

Métricas de rastreamento de desempenho:

• Avaliações trimestrais de desempenho dos alunos
• Rastreamento de progresso em tempo real através de aplicativos móveis
• Relatórios de desempenho abrangentes gerados para 98,5% dos alunos matriculados

Rede de Alunos e Recursos de Desenvolvimento de Carreira

Recurso da rede de ex -alunos	Alumni total registrado	Serviços de suporte de carreira
Plataforma de rede profissional	742.000 ex -alunos registrados	Assistência à colocação de empregos para 68% dos graduados
Sessões de aconselhamento de carreira	Alcance anual de 56.000 ex -alunos	347 parcerias corporativas para recrutamento

Nova educação oriental & Technology Group Inc. (EDU) - Modelo de Negócios: Canais

Centros de aprendizagem física em toda a China

A partir de 2023, a nova educação oriental operava aproximadamente 750 centros de aprendizagem em 77 cidades na China.

Região	Número de centros	Tamanho médio central
Pequim	120	500 metros quadrados
Xangai	95	450 metros quadrados
Guangzhou	85	400 metros quadrados

Plataformas de aprendizado on -line e aplicativos móveis

Plataforma digital da New Oriental, Koolearn, relatou 12,8 milhões de usuários registrados em 2023.

• Downloads de aplicativos móveis: 4,6 milhões em 2023
• Ofertas de curso on -line: mais de 3.000 cursos
• Usuários ativos mensais médios: 2,1 milhões

Mídias sociais e canais de marketing digital

Plataforma	Seguidores/assinantes
Conta oficial do WeChat	3,5 milhões
Weibo	2,1 milhões
Bilibili	1,8 milhão

Serviços de consultoria educacional

Receita de consultoria em 2023: US $ 78,6 milhões

• Consulta de Estudo Internacional: 45% dos Serviços de Consultoria
• Planejamento de educação doméstica: 55% dos serviços de consultoria

Programas de treinamento corporativo e institucional

Segmento de treinamento	Clientes anuais	Receita
Treinamento corporativo	1.200 empresas	US $ 45,3 milhões
Treinamento institucional	350 instituições	US $ 22,7 milhões

Nova educação oriental & Technology Group Inc. (EDU) - Modelo de negócios: segmentos de clientes

Alunos do ensino fundamental

A partir de 2023, o New Oriental atende a aproximadamente 2,5 milhões de estudantes do ensino fundamental e médio em toda a China. O segmento se concentra:

• Preparação de testes escolares primários e secundários
• Serviços de tutoria acadêmica
• Programas de prontidão para exames padronizados

Faixa etária	Número de alunos	Gastos médios anuais
6-12 anos	1,2 milhão	¥ 5.600 por aluno
13-18 anos	1,3 milhão	¥ 8.200 por aluno

Estudantes universitários e universitários

Novos metas orientais de aproximadamente 750.000 estudantes de nível universitário anualmente com serviços educacionais especializados.

• Preparação para exames de entrada da faculdade
• Treinamento de teste de admissão na escola de pós -graduação
• Programas de proficiência em linguagem

Tipo de programa	Inscrição de estudantes	Custo médio do curso
Preparação CET-4/CET-6	350.000 estudantes	¥ 1.200 por curso
Preparação de exames de pós -graduação	250.000 estudantes	¥ 3.500 por curso

Candidatos de preparação para testes profissionais

O New Oriental atende 500.000 candidatos a preparação de testes profissionais anualmente.

• Preparação para exames de serviço público
• Treinamento de certificação profissional
• Programas de qualificação internacional

Categoria de exame	Participantes anuais	Custo médio do programa
Exame da Função Civil	200.000 candidatos	¥ 2.800 por programa
Certificações profissionais	300.000 candidatos	¥ 1.950 por programa

Clientes de treinamento corporativo e desenvolvimento profissional

A New Oriental fornece treinamento corporativo para aproximadamente 150 empresas em 2023.

• Desenvolvimento de Habilidades para Linguagem
• Treinamento de comunicação profissional
• Melhoramento de habilidades de gerenciamento

Setor da indústria	Número de clientes corporativos	Valor médio anual do contrato
Tecnologia	45 empresas	¥ 750.000 por contrato
Financiar	35 empresas	¥ 680.000 por contrato

Estudantes internacionais que buscam oportunidades educacionais

A nova oriental suporta 50.000 estudantes internacionais anualmente na preparação para a educação no exterior.

• IELTS e preparação para o TOEFL
• Treinamento de SAT e ACT
• Estudo de aconselhamento no exterior

País de destino	Números dos alunos	Custo médio do programa
Estados Unidos	22.000 estudantes	¥ 15.000 por programa
Reino Unido	12.000 estudantes	¥ 13.500 por programa

Nova educação oriental & Technology Group Inc. (EDU) - Modelo de negócios: Estrutura de custos

Salários de instrutores e funcionários

No ano fiscal de 2023, a nova educação oriental relatou despesas totais de remuneração de funcionários de US $ 581,7 milhões. A quebra dos salários inclui:

Categoria de funcionários	Custo anual
Instrutores em tempo integral	US $ 342,5 milhões
Equipe administrativo	US $ 139,2 milhões
Gerenciamento	US $ 99,9 milhões

Infraestrutura de tecnologia e manutenção de plataforma

As despesas relacionadas à tecnologia para o ano fiscal de 2023 totalizaram US $ 124,6 milhões, que incluem:

• Infraestrutura de computação em nuvem: US $ 47,3 milhões
• Manutenção e atualizações da plataforma: US $ 38,9 milhões
• Suporte de TI e segurança cibernética: US $ 38,4 milhões

Desenvolvimento de conteúdo e design de currículo

Os investimentos em desenvolvimento de conteúdo e currículo atingiram US $ 86,4 milhões em 2023, com a seguinte alocação:

Área de desenvolvimento	Gasto
Currículo K-12	US $ 39,2 milhões
Materiais de preparação de teste	US $ 29,7 milhões
Conteúdo de aprendizado on -line	US $ 17,5 milhões

Despesas de marketing e aquisição de clientes

Nova educação oriental gasta US $ 213,8 ​​milhões em marketing e aquisição de clientes no ano fiscal de 2023, incluindo:

• Campanhas de marketing digital: US $ 87,6 milhões
• Publicidade tradicional: US $ 62,4 milhões
• Eventos de vendas e promocionais: US $ 63,8 milhões

Investimentos de pesquisa e desenvolvimento

As despesas de P&D para o ano fiscal de 2023 totalizaram US $ 95,3 milhões, distribuído:

Área de foco em P&D	Investimento
Tecnologia educacional	US $ 45,6 milhões
AI e aprendizado de máquina	US $ 29,7 milhões
Analítica de aprendizagem	US $ 20,0 milhões

Nova educação oriental & Technology Group Inc. (EDU) - Modelo de negócios: fluxos de receita

Taxas de matrícula para programas educacionais

No ano fiscal de 2023, nova educação oriental & O grupo de tecnologia gerou receita de mensalidades de US $ 1,05 bilhão de programas de tutoria após a escola do ensino fundamental e médio e outros serviços educacionais.

Categoria de programa	Contribuição da receita
Tutoria pós-escola K-12	US $ 752 milhões
Preparação para exames de entrada da faculdade	US $ 298 milhões

Assinaturas de curso on -line

As assinaturas da plataforma de aprendizado digital geraram US $ 387 milhões em receita para a empresa em 2023.

• As taxas mensais de assinatura do curso on -line variam de US $ 15 a US $ 89
• Assinantes totais de aprendizado digital: 4,2 milhões

Receitas do Programa de Preparação de Teste

Os serviços de preparação de testes contribuíram com US $ 456 milhões para a receita total da empresa em 2023.

Tipo de teste	Receita
Preparação de Gaokao	US $ 275 milhões
Preparação internacional de teste padronizada	US $ 181 milhões

Taxas de serviço de treinamento corporativo

Os programas de treinamento corporativo e desenvolvimento profissional geraram US $ 214 milhões em receita durante 2023.

• Custo médio do programa de treinamento corporativo: US $ 5.200 por participante
• Total de clientes corporativos atendidos: 1.837

Conteúdo digital e vendas de materiais de aprendizado

As vendas de materiais de aprendizagem digital e conteúdo educacional atingiram US $ 165 milhões em 2023.

Tipo de conteúdo	Receita
Livros digitais	US $ 87 milhões
Materiais de estudo on -line	US $ 78 milhões

New Oriental Education & Technology Group Inc. (EDU) - Canvas Business Model: Value Propositions

You're looking at the value propositions New Oriental Education & Technology Group Inc. (EDU) is delivering now that the business model has fundamentally shifted. It's about stability through diversification, honestly, and leaning hard into what the market still needs.

Diversified, post-regulation business model stability

The value here is in the successful pivot away from the heavily regulated K-12 academic tutoring sector, showing resilience in the core and growth in the new areas. You can see this clearly when you look at the revenue breakdown from the end of fiscal year 2025.

For the fourth fiscal quarter of fiscal year 2025, total net revenues hit US$1,243.2 million. But the real story is the core business growth: net revenues, excluding the East Buy private label products and livestreaming business, still grew by 18.7% year-over-year to US$1,088.5 million for that quarter. That's the stability you're looking for in the legacy educational services.

Here's a quick look at the most recent reported quarter's top line, which is Q1 FY2026:

Metric	Amount (US$ thousands)	Period Ended
Total Net Revenues	1,522,980	August 31, 2025 (1Q FY2026)
Net Revenues (Excluding East Buy/Livestreaming)	Data Not Explicitly Separated	August 31, 2025 (1Q FY2026)
Net Income Attributable to New Oriental	240,723	August 31, 2025 (1Q FY2026)

The company is guiding for fiscal year 2026 total net revenues to be in the range of US$5,145.3 million to US$5,390.3 million, which represents a year-over-year increase in the range of 5% to 10%.

High-quality, trusted overseas study and test preparation services

New Oriental Education & Technology Group Inc. (EDU) maintains its value proposition through deep expertise and market research in the overseas study segment. They are the trusted source for understanding the complex landscape of international education for Chinese families.

The company's own 2025 Report on Chinese Students' Overseas Study provides concrete data points on demand:

• Individuals at the undergraduate level and above planning to study abroad comprise 75% of those aspiring to go overseas in 2025.
• Students from 'Double First-Class' universities account for 33% of those planning to study abroad, a 7% increase from the previous year.
• Engineering students are the largest group considering overseas study at 22%.
• Management and economics students follow at 16% and 11%, respectively.
• The average annual income for families intending to study abroad was 483,000 yuan (about $67,247), with a budget of 544,000 yuan.
• The percentage of parents with an overseas education background reached 25% in 2025, marking 11 straight years of increase.

Segment growth in Q2 FY2025 also reflects this strength:

• Overseas test preparation grew by 21.1% year-over-year.
• Overseas study consulting grew by 31.0% year-over-year.

Unique, knowledge-based livestreaming e-commerce content

The value proposition here is the integration of trusted educational personalities and knowledge into the retail experience, moving beyond simple product pushing. While specific revenue for East Buy is often bundled or excluded in core reporting, the segment's existence is a key value driver post-regulation.

For context on the sector they operate in, the global livestream e-commerce market size was predicted to be US$19.86 billion in 2025. New Oriental Education & Technology Group Inc. (EDU)'s strategy is to differentiate its private label products and livestreaming by leveraging its established brand trust, which is a different value proposition than pure-play e-commerce platforms.

The core educational business growth in Q2 FY2025 (up 31.3% to US$894.2 million) shows the success of shifting focus, but the non-core business remains a significant, albeit less transparent, revenue stream. For Q4 FY2025, revenues excluding this segment were US$1,088.5 million.

Integrated Online-Merge-Offline (OMO) learning experience

New Oriental Education & Technology Group Inc. (EDU) offers a seamless learning journey using both physical presence and digital tools. This OMO approach supports the growth in their non-academic and adult/university test prep offerings.

The company's investment in this is clear from their guidance and operational scale:

• Management planned to increase the number of training centers by 20% to 25% during fiscal year 2025.
• The company is making significant investment in AI and OMO platforms, as noted in Q1 2025 commentary.

Non-academic and comprehensive quality-oriented student development

This value proposition targets the broader development needs of students beyond traditional academic testing, which is crucial in the current educational climate. The numbers from Q2 FY2025 demonstrate the scale of this non-academic push:

Non-academic tutoring courses reached approximately 994,000 student enrollments across 60 cities by the end of November 2024.

The domestic test preparation for adults and university students segment showed strong growth, increasing by 34.9% year-over-year in Q2 FY2025.

The company maintains a strong financial foundation to support these new ventures, holding US$4.8 billion in cash, cash equivalents, term deposits, and short-term investments as of November 30, 2024.

New Oriental Education & Technology Group Inc. (EDU) - Canvas Business Model: Customer Relationships

You're thinking about how New Oriental Education & Technology Group Inc. (EDU) keeps its customers engaged across its diverse offerings. It's not just one relationship; it's a portfolio of touchpoints, from high-touch consulting to massive digital communities. Here's a breakdown of the key relationship strategies based on the latest figures.

Dedicated one-on-one consulting for overseas study services

This segment relies on deep, personalized guidance. New Oriental Vision Overseas Consulting Co., Ltd (NOVO), a subsidiary, is structured to deliver this high-touch service. They deploy a significant team to manage the end-to-end process for students dreaming of international study.

• Counselor headcount providing one-stop service is approximately 2,000+.
• NOVO operates over 60 offices across China to maintain local presence.
• The total number of Chinese students trained by New Oriental for overseas study has reached 1 to 2 million.
• Revenues from overseas study consulting increased by approximately 8.2% year over year for the fourth fiscal quarter ended May 31, 2025.

Community-driven engagement via livestreaming e-commerce (East Buy)

The engagement here is driven by the personality-led content and the community built around the East Buy platform. While direct customer relationship metrics for East Buy aren't fully detailed in the core financial statements, its scale is evident when looking at the overall revenue structure for fiscal year 2025.

For the fiscal year ended May 31, 2025, New Oriental Education & Technology Group reported total net revenues of US$4,900.3 million. The revenues generated from East Buy private label products and the livestreaming business were significant enough that when excluded, the core educational revenues still showed a strong increase.

Personalized learning paths through AI-driven smart study solutions

This area focuses on scaling personalization using technology. The intelligent learning system and devices are deployed across the country, creating a measurable base of active digital learners who expect tailored experiences.

• The intelligent learning system and devices were adopted in around 60 cities as of the fourth fiscal quarter of 2025.
• The number of active paid users for this smart study solution reached approximately 255,000 in that same fiscal quarter.

High-touch, in-person service at physical learning centers

The commitment to physical interaction remains strong, supported by a large employee base and expansion plans for its learning centers. This physical footprint is crucial for delivering high-touch service, especially in the non-academic tutoring and test preparation segments.

The total number of employees for New Oriental Education & Technology Group in 2025 was 84,111. Furthermore, management had planned to increase the number of educational centers by 20% to 25% during fiscal year 2025, signaling continued investment in in-person customer access.

Digital self-service and support via online learning platforms

The new educational business initiatives, which include non-academic tutoring courses delivered digitally or in a hybrid model, show substantial customer volume. This represents a large cohort engaging with New Oriental Education & Technology Group's digital offerings.

For the fourth fiscal quarter of 2025, non-academic tutoring courses attracted approximately 918,000 student enrollments across around 60 cities. This massive enrollment volume in new initiatives, which saw revenue growth of 32.5% year over year in that quarter, underscores the scale of digital and new-format customer relationships.

Here's a quick look at the scale of these relationship-driven metrics as of the latest reported figures for FY2025:

Relationship Metric Category	Specific Metric	Value (Latest Reported 2025 Data)
Overseas Consulting Reach	Total students trained for overseas study	1 to 2 million
Overseas Consulting Structure	Number of Counselors (NOVO)	2,000+
AI Learning Engagement	Active Paid Users (Intelligent System, Q4 FY25)	Approximately 255,000
New Digital/Non-Academic Scale	Non-Academic Student Enrollments (Q4 FY25)	Approximately 918,000
Physical Service Footprint	Total Employees (2025)	84,111

Finance: draft the Q2 FY2026 customer acquisition cost breakdown by Friday.

New Oriental Education & Technology Group Inc. (EDU) - Canvas Business Model: Channels

You're looking at how New Oriental Education & Technology Group Inc. gets its offerings to the customer base as of late 2025. It's a mix of physical presence, digital storefronts, and specialized consulting offices.

Nationwide network of physical learning centers in China

The physical footprint remains a core channel, though evolving toward an OMO (Online-Merge-Offline) approach.

Metric	Value as of August 31, 2025
Learning Centers	1,347
Schools	76
Cities with Presence	69

The total number of schools and learning centers as of August 31, 2025, was the result of growth plans for FY2025.

Livestreaming e-commerce platforms (e.g., Douyin) for East Buy

The East Buy segment utilizes major social commerce platforms alongside its proprietary digital channels. The fiscal year 2025 data shows a shift in channel contribution.

Metric (FY2025 Ended May 31, 2025)	Amount/Percentage
Total Paid GMV (All Channels)	8.7 billion yuan
Net Revenue (Continuing Operations)	4.392 billion yuan
Self-Operated Product GMV Proportion	43.8%
EAST BUY App GMV Proportion	15.7%
Self-Operated Products Launched	732

The EAST BUY App's share of GMV increased from 8.4% in fiscal year 2024.

Proprietary OMO teaching system and online learning apps

The digital delivery channel is supported by technology integration across the business.

• Intelligent learning system and device business tested in around 60 existing cities.
• Top 10 cities contribute over 50% of the intelligent learning system business.
• Deferred revenue balance as of August 31, 2025, was $1,906.7 million.

Overseas study consulting branches in 42 cities

New Oriental Vision Overseas Consulting maintains a significant physical presence across China and select international locations to service study abroad demand.

The revenue growth for this specific consulting service was notable in earlier quarters of the 2025 fiscal year:

• Revenue increase of approximately 20.7% year-over-year for Q1 FY2025 (ended August 31, 2024).
• Revenue increase of about 31% year-over-year for Q2 FY2025 (ended November 30, 2024).

The domestic branch network includes:

Geographic Scope	Count/Detail
Domestic Branch Cities	42 cities
Domestic Offices (NOVO)	Over 60
International Offices	London, Sydney, Melbourne, Toronto, and Tokyo

Educational materials and distribution network

Distribution for physical and digital educational materials relies on a mix of direct and indirect channels.

As of August 31, 2025, New Oriental had access to a nationwide network via 262 third-party distributors for online and offline bookstores. Finance: draft 13-week cash view by Friday.

New Oriental Education & Technology Group Inc. (EDU) - Canvas Business Model: Customer Segments

You're looking at how New Oriental Education & Technology Group Inc. (EDU) segments its diverse customer base as of late 2025. It's a mix of traditional education, new educational ventures, and significant non-education revenue streams, mainly through e-commerce.

The overall financial context for the fiscal year ended May 31, 2025, shows total net revenues reached $4.90 billion, marking a 13.6% increase year over year. This revenue base supports the various customer groups they target.

Students preparing for international exams (TOEFL, IELTS, SAT, etc.)

This group remains a core component, focused on overseas university admissions. The demand is clearly still there, driven by factors like increasing disposable income and urbanization in China. For the fourth fiscal quarter of 2025, the revenue from overseas test preparation services showed a year-over-year increase of approximately 14.6%.

Domestic adult and university students seeking test preparation

This segment targets preparation for domestic exams, including postgraduate admissions and certification tests like CET 4 and CET 6. This area has shown very strong recent performance. In the fourth fiscal quarter of 2025, the domestic test preparation business grew by about 17.0% compared to the prior year.

K-12 students for non-academic and quality-oriented courses

Following regulatory shifts, New Oriental Education & Technology Group Inc. has heavily invested in non-academic tutoring courses focusing on well-rounded skills. This is a growth engine for their new educational initiatives. For the fourth fiscal quarter of 2025, these non-academic tutoring courses attracted approximately 918,000 student enrollments across around 60 cities. The broader new educational business initiatives saw a revenue growth of 32.5% year over year in that same quarter.

General consumers for agricultural and private label e-commerce products

This segment is served primarily through the East Buy subsidiary, which focuses on livestreaming e-commerce. This business has scaled rapidly since its pivot. Revenues from this e-commerce division reached nearly $1 billion within two years, based on context from late 2024/early 2025. For the fourth fiscal quarter of 2025, total net revenues, excluding the East Buy business, were $1,088.5 million, showing the relative size of the core education business versus the e-commerce contribution in that quarter.

Middle-aged and senior audiences for integrated tourism-related services

New Oriental Education & Technology Group Inc. is actively developing educational tours and research camps, targeting a wide age range including retirees. This is a newer vertical for the company. Management noted plans to accelerate growth in educational tours, which are already gaining popularity in China. The company is organizing these research tours and educational camps in about 55 cities, both domestically and internationally.

Here's a quick look at how these segments stack up based on the latest available metrics:

Customer Segment	Latest Reported Metric (FY2025/Q4)	Value/Rate
International Exam Prep Students	Overseas Test Prep Revenue Growth (Q4 FY2025 YoY)	14.6%
Domestic Adult/University Students	Domestic Test Prep Revenue Growth (Q4 FY2025 YoY)	17.0%
K-12 Non-Academic Students	Non-Academic Course Enrollments (Q4 FY2025)	918,000 students
E-commerce Consumers	E-commerce Revenue Context (Approximate)	Nearly $1 billion
Tourism/Seniors	Number of Cities for Educational Tours	55 cities

You can see the clear diversification strategy in action. While overseas study consulting revenue grew by 8.2% year over year in Q4 FY2025, the non-academic segment is capturing significant volume with 918,000 enrollments in the last quarter of FY2025.

The core educational services, when East Buy revenue is excluded, still represented $1,088.5 million in net revenues for the fourth quarter of FY2025.

The company is also focused on expanding its physical footprint to serve these customers, planning to increase the number of its educational centers by 20% to 25% during FY2025.

Finance: draft 13-week cash view by Friday.

New Oriental Education & Technology Group Inc. (EDU) - Canvas Business Model: Cost Structure

You're looking at the core expenses driving New Oriental Education & Technology Group Inc.'s operations as of late 2025. The cost structure is heavily weighted toward human capital and physical presence, even as technology investment ramps up.

The direct costs associated with delivering services remain a major component. For the fourth fiscal quarter of 2025, which ended May 31, 2025, the Cost of revenues was reported at $569.9 million.

Personnel is undeniably a significant cost driver. New Oriental Education & Technology Group Inc. supported its operations, as of August 31, 2025, with a teaching staff of over 41,800 teachers across its network. This human element is critical, and related costs are substantial, including general compensation and specific incentive structures for roles like e-commerce hosts supporting the growing livestreaming segment.

The company maintains a broad physical footprint, which translates to high fixed costs. As of August 31, 2025, New Oriental Education & Technology Group Inc. operated a network that included 1,347 learning centers. Maintaining this scale of physical facilities represents a considerable fixed cost base that must be covered regardless of short-term enrollment fluctuations.

Marketing and sales efforts are also notable expenditures. For the first fiscal quarter of 2026, the Selling and marketing expenses totaled $200.6 million. This spend supports the push into new educational initiatives and the promotion of their evolving service mix.

Investment in the future is clearly visible in the capital expenditures, particularly around technology integration. For the first fiscal quarter of 2026, total capital expenditures were $55.4 million. A specific allocation within this was directed toward modernizing the teaching infrastructure; for instance, an investment of $28.5 million was made in the OMO (online-merge-offline) system during Q1 FY2026 alone. This shows a clear commitment to embedding AI technology across the education ecosystem.

Here's a quick look at some of the key expense line items from recent quarters:

Expense Category	Period Reported	Amount (USD)
Cost of Revenues	Q4 FY2025 (ended May 31, 2025)	$569.9 million
Selling and Marketing Expenses	Q1 FY2026 (ended August 31, 2025)	$200.6 million
Total Capital Expenditures	Q1 FY2026 (ended August 31, 2025)	$55.4 million
OMO System Investment (within CapEx)	Q1 FY2026 (ended August 31, 2025)	$28.5 million
Share-based Compensation Expenses	Q1 FY2026 (ended August 31, 2025)	$23.3 million

The personnel cost base also includes non-cash components that are material. Total share-based compensation expenses allocated to operating costs in Q1 FY2026 were $23.3 million. This figure saw a substantial year-over-year increase of 239.8% in that quarter.

The physical network scale necessitates significant overhead, which you see reflected in the General and Administrative expenses, which were $373.8 million in Q1 FY2026. This covers the fixed costs of the 1,347 learning centers and associated administrative staff.

The cost structure is clearly balancing the legacy, high-fixed-cost physical model with necessary, high-growth technology spending. Finance: draft 13-week cash view by Friday.

New Oriental Education & Technology Group Inc. (EDU) - Canvas Business Model: Revenue Streams

You're looking at the hard numbers that drive New Oriental Education & Technology Group Inc.'s top line as of late 2025. It's a mix of legacy strength and aggressive diversification.

Total net revenues for FY2025 were $4,900.3 million, representing a 13.6% increase year over year for the fiscal year ended May 31, 2025.

The revenue streams are clearly segmented, showing where the growth is coming from, especially when you look at the fourth quarter of fiscal year 2025 (4Q FY2025) performance:

• Educational Services and Test Preparation Courses (core business)
• Private Label Products and Livestreaming E-Commerce (East Buy)
• Overseas Study Consulting Services, which grew 8.2% in Q4 FY2025
• Non-academic tutoring and intelligent learning system fees

The core educational services, when separated from the East Buy business, showed significant strength. For the fourth fiscal quarter of 2025, net revenues excluding East Buy increased by 18.7% year over year to $1,088.5 million.

Here's a look at the key components of the educational services and new initiatives from the Q4 FY2025 results:

Revenue Stream Component	Q4 FY2025 Year-over-Year Growth Rate	Notes/Context
Overseas Study Consulting Services	8.2%	Reported growth for the quarter.
Overseas Test Preparation Business	14.6%	Reported growth for the quarter.
Domestic Test Preparation (Adults/University Students)	17.0%	Reported growth for the quarter.
New Educational Business Initiatives (Overall)	32.5%	Reported growth for the quarter.
Integrated Tourism-Related Business Line	71%	Reported growth for the quarter.

The Private Label Products and Livestreaming E-Commerce segment, East Buy, is a distinct revenue stream. While its specific Q4 FY2025 revenue isn't isolated, we know that in Q1 FY2025, this business generated revenue of approximately $90 million and achieved profitability. Revenues from this e-commerce business reached nearly $1 billion in two years (as of late 2024/early 2025 projections).

For the Non-academic tutoring and intelligent learning system fees, which fall under the New Educational Business Initiatives, you see concrete expansion metrics:

• The non-academic tutoring business has been rolled out to around 60 cities.
• In Q3 FY2025, non-academic tutoring courses attracted 408,000 student enrollments across 60 cities.
• The overall New Educational Business Initiatives reported a revenue increase of 33% year-over-year for the full fiscal year 2025.

The company's deferred revenue, which is cash collected upfront for services not yet delivered, stood at $1,954.5 million as of May 31, 2025. That's a 9.8% increase compared to the end of the fourth quarter of fiscal year 2024. Finance: draft 13-week cash view by Friday.