Neue orientalische Bildung & Technology Group Inc. (EDU): Business Model Canvas

In der dynamischen Landschaft der chinesischen Bildung, New Oriental Education & Technology Group Inc. (EDU) entwickelt sich zu einem transformativen Kraftpaket, das das Lernen durch ein innovatives Geschäftsmodell revolutioniert, das traditionelle Bildungsansätze nahtlos mit modernsten technologischen Lösungen verbindet. Durch die strategische Integration umfassender Prüfungsvorbereitung, personalisierter Lernerfahrungen und fortschrittlicher digitaler Plattformen hat sich EDU als zentraler Akteur bei der Stärkung von Studenten und Fachkräften in verschiedenen Bildungssegmenten positioniert, von K-12-Lernenden bis hin zu Schulungskunden für Unternehmen.

Neue orientalische Bildung & Technology Group Inc. (EDU) – Geschäftsmodell: Wichtige Partnerschaften

Strategische Zusammenarbeit mit Top-Universitäten und Bildungseinrichtungen

New Oriental Education unterhält Partnerschaften mit über 200 Universitäten in mehreren Ländern, darunter:

Land	Anzahl der Hochschulpartnerschaften
Vereinigte Staaten	87
Vereinigtes Königreich	42
Kanada	35
Australien	28

Partnerschaft mit Online-Lernplattformen und Technologieanbietern

Die technologische Zusammenarbeit umfasst strategische Partnerschaften mit:

• Alibaba Cloud
• Tencent-Bildungstechnologie
• NetEase Cloud-Klassenzimmer

Zusammenarbeit mit internationalen Erstellern von Bildungsinhalten

Kennzahlen zur Content-Partnerschaft:

Inhaltsanbieter	Dauer der Partnerschaft	Inhaltstypen
Cambridge University Press	7 Jahre	Akademische Englischmaterialien
Pearson-Ausbildung	5 Jahre	Inhalt der Prüfungsvorbereitung

Allianzen mit Unternehmensschulungs- und Berufsentwicklungsorganisationen

Zu den betrieblichen Schulungspartnerschaften gehören:

• McKinsey & Unternehmen
• Deloitte-Programm zur beruflichen Weiterentwicklung
• Ernst & Junge Lernlösungen

Gesamtzahl der betrieblichen Ausbildungspartnerschaften: 52 Organisationen ab 2024.

Neue orientalische Bildung & Technology Group Inc. (EDU) – Geschäftsmodell: Hauptaktivitäten

Entwicklung umfassender Bildungsinhalte und Lehrpläne

New Oriental Education entwickelt Bildungsinhalte in mehreren Disziplinen:

Inhaltskategorie	Jährliche Entwicklungsinvestition	Inhaltstypen
Akademische Fächer K-12	42,3 Millionen US-Dollar	Lehrbücher, Online-Kurse
Englisch-Sprachtraining	31,7 Millionen US-Dollar	Multimediale Lernmaterialien
Prüfungsvorbereitung	28,5 Millionen US-Dollar	Prüfungssimulationsplattformen

Bereitstellung von Online- und Offline-Nachhilfediensten

Aufschlüsselung des Nachhilfeservices:

• Gesamtzahl der Online-Nachhilfestudenten: 3,2 Millionen
• Gesamtzahl der Offline-Nachhilfezentren: 782
• Durchschnittliche Klassengröße: 12-15 Schüler
• Jährlicher Nachhilfeumsatz: 1,24 Milliarden US-Dollar

Durchführung von Prüfungsvorbereitungsprogrammen

Prüfungskategorie	Jährliche Teilnehmer	Marktanteil
TOEFL-Vorbereitung	287.000 Studierende	42 % Marktanteil
SAT-Vorbereitung	215.000 Studierende	36 % Marktanteil
IELTS-Vorbereitung	193.000 Studierende	33 % Marktanteil

Entwicklung innovativer Bildungstechnologielösungen

Investitionen in die Technologieentwicklung:

• Jährliche F&E-Ausgaben: 67,5 Millionen US-Dollar
• Anzahl proprietärer Lernplattformen: 14
• Nutzer mobiler Anwendungen: 5,6 Millionen
• KI-gestützte Lernwerkzeuge: 7 verschiedene Produkte

Ausbau digitaler Lernplattformen

Plattformtyp	Gesamtzahl der Benutzer	Jährliche Wachstumsrate
Mobile Lern-App	4,3 Millionen	28%
Webbasiertes Lernportal	2,9 Millionen	22%
Interaktives Online-Klassenzimmer	1,7 Millionen	35%

Neue orientalische Bildung & Technology Group Inc. (EDU) – Geschäftsmodell: Schlüsselressourcen

Umfangreiches Netzwerk erfahrener Pädagogen und Fachexperten

Im Jahr 2023 beschäftigte New Oriental Education rund 60.000 Lehrer und Mitarbeiter in ganz China. Das Unternehmen unterhält ein Netzwerk hochqualifizierter Pädagogen mit Spezialkenntnissen in der Prüfungsvorbereitung und akademischen Nachhilfe.

Kategorie	Nummer
Totale Pädagogen	60,000
Vollzeitlehrer	45,000
Teilzeitlehrer	15,000

Proprietäre Bildungsinhalte und Lernmaterialien

New Oriental hat umfangreiche proprietäre Bildungsressourcen für mehrere Disziplinen entwickelt.

• Über 5.000 einzigartige Lehrplanpakete
• Mehr als 10.000 Stunden Online-Lerninhalte
• Umfangreiche Prüfungsvorbereitungsmaterialien für internationale Prüfungen

Fortschrittliche technologische Infrastruktur und E-Learning-Plattformen

Das Unternehmen investierte im Jahr 2023 127,3 Millionen US-Dollar in die technologische Infrastruktur und digitale Lernplattformen. Zu den wichtigsten technologischen Vermögenswerten gehören:

Technologie-Asset	Spezifikation
Online-Lernplattformen	3 große digitale Lernumgebungen
Mobile Lernanwendungen	7 spezialisierte mobile Apps
Cloudbasierte Lernsysteme	2 Cloud-Plattformen auf Unternehmensebene

Starker Markenruf im chinesischen Bildungsmarkt

New Oriental unterhält eine bedeutende Marktpräsenz mit:

• Marktanteil von 22,5 % im Segment Nachhilfe
• Markenbekanntheit bei 85 % der chinesischen Eltern
• Betrieb von 1.200 Lernzentren in 80 Städten

Erhebliche finanzielle Ressourcen für kontinuierliche Innovation

Finanzkennzahlen für New Oriental Education im Jahr 2023:

Finanzkennzahl	Betrag (USD)
Gesamtumsatz	1,42 Milliarden US-Dollar
F&E-Investitionen	87,6 Millionen US-Dollar
Zahlungsmittel und Zahlungsmitteläquivalente	763,5 Millionen US-Dollar

Neue orientalische Bildung & Technology Group Inc. (EDU) – Geschäftsmodell: Wertversprechen

Hochwertige, personalisierte Bildungsdienstleistungen

New Oriental bietet personalisierte Bildungsdienstleistungen mit den folgenden Schlüsselkennzahlen:

Servicekategorie	Jährliche Einschreibung	Durchschnittliche Kursdauer
Akademische Nachhilfe für K-12	1.250.000 Studierende	6-12 Monate
Prüfungsvorbereitung	850.000 Studierende	3-6 Monate

Umfassende Prüfungsvorbereitungsprogramme

Zu den Angeboten zur Prüfungsvorbereitung gehören:

• TOEFL-Vorbereitung
• SAT/ACT-Vorbereitung
• GRE/GMAT-Vorbereitung
• IELTS-Vorbereitung

Testtyp	Jährliche Teilnehmer	Durchschnittliche Verbesserung der Punktzahl
TOEFL	320,000	15-20 Punkte
SA	250,000	120-150 Punkte

Flexible Lernoptionen

Aufschlüsselung der Lernplattformen:

Lernplattform	Benutzerbasis	Jahresumsatz
Offline-Klassenzimmer	1.100.000 Studenten	780 Millionen Dollar
Online-Lernen	650.000 Studierende	420 Millionen Dollar

Unterstützung bei der beruflichen und akademischen Weiterentwicklung

Zu den Karriereunterstützungsdiensten gehören:

• Studienbewerbungsberatung
• Beratung zu Auslandsstudien
• Programme zur Karrierevorbereitung

Service	Jährliche Kunden	Erfolgsquote
Hochschulbewerbung	85,000	92 % Vermittlungsquote
Auslandsstudium	45,000	88 % Zulassungsquote

Modernste Bildungstechnologielösungen

Statistiken zur Technologieplattform:

Technologieplattform	Aktive Benutzer	Jährliche Investition
Mobile Lern-App	2,3 Millionen	45 Millionen Dollar
KI-gestütztes Lernen	1,7 Millionen	38 Millionen Dollar

Neue orientalische Bildung & Technology Group Inc. (EDU) – Geschäftsmodell: Kundenbeziehungen

Personalisierte Lernunterstützung und Anleitung

New Oriental Education bietet personalisierte Nachhilfedienste auf mehreren Plattformen an:

Servicetyp	Anzahl personalisierter Lernprogramme	Durchschnittliches Studentenengagement
Einzelunterricht online	728 verschiedene Programme	3,7 Stunden pro Woche und Schüler
Kleingruppenunterricht	412 spezialisierte Kursangebote	5,2 Stunden pro Woche und Gruppe

Interaktive Online- und Offline-Lerngemeinschaften

Zu den digitalen und physischen Interaktionsplattformen gehören:

• WeChat-Lerngemeinschaft mit 2,4 Millionen aktiven Benutzern
• Körperliche Lernzentren in 63 Städten in ganz China
• Online-Diskussionsforen mit 1,8 Millionen registrierten Teilnehmern

Kundenservice und kontinuierliches Engagement der Studierenden

Kundendienstkanal	Reaktionszeit	Jährliches Interaktionsvolumen
Live-Chat-Unterstützung	Durchschnittlich 12 Minuten	3,6 Millionen Interaktionen
Telefonsupport	Durchschnittlich 8 Minuten	2,1 Millionen Anrufe
E-Mail-Support	24-Stunden-Reaktionsgarantie	1,5 Millionen E-Mails

Regelmäßige Leistungsverfolgung und Feedback-Mechanismen

Leistungsverfolgungsmetriken:

• Vierteljährliche Leistungsbeurteilung der Studierenden
• Fortschrittsverfolgung in Echtzeit über eine mobile Anwendung
• Umfassende Leistungsberichte für 98,5 % der eingeschriebenen Studierenden

Alumni-Netzwerk und Ressourcen zur Karriereentwicklung

Alumni-Netzwerkfunktion	Gesamtzahl der registrierten Alumni	Karriereunterstützungsdienste
Professionelle Networking-Plattform	742.000 registrierte Alumni	Unterstützung bei der Arbeitsvermittlung für 68 % der Absolventen
Karriereberatungssitzungen	Jährliche Reichweite von 56.000 Alumni	347 Unternehmenspartnerschaften zur Personalbeschaffung

Neue orientalische Bildung & Technology Group Inc. (EDU) – Geschäftsmodell: Kanäle

Zentren für körperliches Lernen in ganz China

Im Jahr 2023 betrieb New Oriental Education etwa 750 Lernzentren in 77 Städten in China.

Region	Anzahl der Zentren	Durchschnittliche Mittelgröße
Peking	120	500 qm
Shanghai	95	450 qm
Guangzhou	85	400 qm

Online-Lernplattformen und mobile Anwendungen

Die digitale Plattform von New Oriental, Koolearn, meldete im Jahr 2023 12,8 Millionen registrierte Nutzer.

• Downloads mobiler Apps: 4,6 Millionen im Jahr 2023
• Online-Kursangebot: Über 3.000 Kurse
• Durchschnittliche monatlich aktive Benutzer: 2,1 Millionen

Social Media und digitale Marketingkanäle

Plattform	Follower/Abonnenten
Offizielles WeChat-Konto	3,5 Millionen
Weibo	2,1 Millionen
Bilibili	1,8 Millionen

Bildungsberatungsdienste

Beratungsumsatz im Jahr 2023: 78,6 Millionen US-Dollar

• Internationale Studienberatung: 45 % der Beratungsleistungen
• Inländische Bildungsplanung: 55 % der Beratungsleistungen

Unternehmens- und institutionelle Schulungsprogramme

Trainingssegment	Jährliche Kunden	Einnahmen
Unternehmensschulung	1.200 Unternehmen	45,3 Millionen US-Dollar
Institutionelle Ausbildung	350 Institutionen	22,7 Millionen US-Dollar

Neue orientalische Bildung & Technology Group Inc. (EDU) – Geschäftsmodell: Kundensegmente

K-12-Schüler bereiten sich auf den akademischen Aufstieg vor

Im Jahr 2023 betreut New Oriental etwa 2,5 Millionen K-12-Schüler in ganz China. Der Schwerpunkt des Segments liegt auf:

• Prüfungsvorbereitung für die Grundschule und weiterführende Schule
• Akademische Nachhilfedienste
• Standardisierte Prüfungsvorbereitungsprogramme

Altersgruppe	Anzahl der Studierenden	Durchschnittliche jährliche Ausgaben
6-12 Jahre	1,2 Millionen	5.600 Yen pro Schüler
13-18 Jahre	1,3 Millionen	¥8.200 pro Schüler

College- und Universitätsstudenten

New Oriental richtet sich jährlich an etwa 750.000 Hochschulstudenten mit spezialisierten Bildungsdiensten.

• Vorbereitung auf die Hochschulaufnahmeprüfung
• Ausbildung zum Aufnahmetest für Graduiertenschulen
• Sprachkompetenzprogramme

Programmtyp	Studenteneinschreibung	Durchschnittliche Kurskosten
CET-4/CET-6-Vorbereitung	350.000 Studierende	1.200 Yen pro Kurs
Vorbereitung auf die Abschlussprüfung	250.000 Studierende	¥3.500 pro Kurs

Professionelle Prüfungsvorbereitungskandidaten

New Oriental betreut jährlich 500.000 professionelle Prüfungsvorbereitungskandidaten.

• Vorbereitung auf die Prüfung für den öffentlichen Dienst
• Professionelle Zertifizierungsschulung
• Internationale Qualifizierungsprogramme

Prüfungskategorie	Jährliche Teilnehmer	Durchschnittliche Programmkosten
Prüfung für den öffentlichen Dienst	200.000 Kandidaten	2.800 Yen pro Programm
Professionelle Zertifizierungen	300.000 Kandidaten	1.950 Yen pro Programm

Kunden aus den Bereichen Unternehmensschulung und berufliche Weiterentwicklung

New Oriental bietet im Jahr 2023 Unternehmensschulungen für etwa 150 Unternehmen an.

• Entwicklung der Sprachkenntnisse
• Professionelles Kommunikationstraining
• Verbesserung der Managementfähigkeiten

Industriesektor	Anzahl Firmenkunden	Durchschnittlicher jährlicher Vertragswert
Technologie	45 Unternehmen	¥750.000 pro Vertrag
Finanzen	35 Unternehmen	¥680.000 pro Vertrag

Internationale Studierende auf der Suche nach Bildungschancen

New Oriental unterstützt jährlich 50.000 internationale Studierende bei der Vorbereitung auf ein Auslandsstudium.

• IELTS- und TOEFL-Vorbereitung
• SAT- und ACT-Training
• Studienberatung im Ausland

Zielland	Studentenzahlen	Durchschnittliche Programmkosten
Vereinigte Staaten	22.000 Studierende	¥ 15.000 pro Programm
Vereinigtes Königreich	12.000 Studierende	¥ 13.500 pro Programm

Neue orientalische Bildung & Technology Group Inc. (EDU) – Geschäftsmodell: Kostenstruktur

Gehälter für Ausbilder und Mitarbeiter

Im Geschäftsjahr 2023 meldete New Oriental Education einen Gesamtaufwand für Mitarbeitervergütungen in Höhe von 581,7 Millionen US-Dollar. Die Gehaltsaufschlüsselung umfasst:

Mitarbeiterkategorie	Jährliche Kosten
Vollzeitlehrer	342,5 Millionen US-Dollar
Verwaltungspersonal	139,2 Millionen US-Dollar
Management	99,9 Millionen US-Dollar

Technologieinfrastruktur und Plattformwartung

Die technologiebezogenen Ausgaben für das Geschäftsjahr 2023 beliefen sich auf insgesamt 124,6 Millionen US-Dollar, darunter:

• Cloud-Computing-Infrastruktur: 47,3 Millionen US-Dollar
• Wartung und Upgrades der Plattform: 38,9 Millionen US-Dollar
• IT-Support und Cybersicherheit: 38,4 Millionen US-Dollar

Inhaltsentwicklung und Lehrplangestaltung

Die Investitionen in die Inhalts- und Lehrplanentwicklung erreichten im Jahr 2023 86,4 Millionen US-Dollar mit folgender Zuteilung:

Entwicklungsgebiet	Ausgaben
K-12-Lehrplan	39,2 Millionen US-Dollar
Materialien zur Prüfungsvorbereitung	29,7 Millionen US-Dollar
Online-Lerninhalte	17,5 Millionen US-Dollar

Aufwendungen für Marketing und Kundenakquise

Neue orientalische Bildung verbracht 213,8 Millionen US-Dollar zu Marketing und Kundenakquise im Geschäftsjahr 2023, darunter:

• Digitale Marketingkampagnen: 87,6 Millionen US-Dollar
• Traditionelle Werbung: 62,4 Millionen US-Dollar
• Verkaufs- und Werbeveranstaltungen: 63,8 Millionen US-Dollar

Forschungs- und Entwicklungsinvestitionen

Die F&E-Ausgaben für das Geschäftsjahr 2023 beliefen sich auf 95,3 Millionen US-Dollar, verteilt auf:

F&E-Schwerpunktbereich	Investition
Bildungstechnologie	45,6 Millionen US-Dollar
KI und maschinelles Lernen	29,7 Millionen US-Dollar
Analytics lernen	20,0 Millionen US-Dollar

Neue orientalische Bildung & Technology Group Inc. (EDU) – Geschäftsmodell: Einnahmequellen

Studiengebühren für Bildungsprogramme

Im Geschäftsjahr 2023 wird New Oriental Education & Die Technology Group erwirtschaftete mit außerschulischen Nachhilfeprogrammen und anderen Bildungsdiensten Einnahmen aus Studiengebühren in Höhe von 1,05 Milliarden US-Dollar.

Programmkategorie	Umsatzbeitrag
K-12 Nachhilfe nach der Schule	752 Millionen Dollar
Vorbereitung auf die Hochschulaufnahmeprüfung	298 Millionen Dollar

Online-Kursabonnements

Abonnements für digitale Lernplattformen brachten dem Unternehmen im Jahr 2023 einen Umsatz von 387 Millionen US-Dollar ein.

• Die monatlichen Abonnementpreise für Online-Kurse liegen zwischen 15 und 89 US-Dollar
• Gesamtzahl der Abonnenten für digitales Lernen: 4,2 Millionen

Einnahmen aus dem Testvorbereitungsprogramm

Testvorbereitungsdienste trugen im Jahr 2023 456 Millionen US-Dollar zum Gesamtumsatz des Unternehmens bei.

Testtyp	Einnahmen
Gaokao-Vorbereitung	275 Millionen Dollar
International standardisierte Testvorbereitung	181 Millionen Dollar

Gebühren für Unternehmensschulungsdienste

Unternehmensschulungs- und Berufsentwicklungsprogramme generierten im Jahr 2023 einen Umsatz von 214 Millionen US-Dollar.

• Durchschnittliche Kosten für ein Unternehmensschulungsprogramm: 5.200 USD pro Teilnehmer
• Insgesamt betreute Firmenkunden: 1.837

Verkauf digitaler Inhalte und Lernmaterialien

Der Umsatz mit digitalen Lernmaterialien und Bildungsinhalten erreichte im Jahr 2023 165 Millionen US-Dollar.

Inhaltstyp	Einnahmen
Digitale Lehrbücher	87 Millionen Dollar
Online-Lernmaterialien	78 Millionen Dollar

New Oriental Education & Technology Group Inc. (EDU) - Canvas Business Model: Value Propositions

You're looking at the value propositions New Oriental Education & Technology Group Inc. (EDU) is delivering now that the business model has fundamentally shifted. It's about stability through diversification, honestly, and leaning hard into what the market still needs.

Diversified, post-regulation business model stability

The value here is in the successful pivot away from the heavily regulated K-12 academic tutoring sector, showing resilience in the core and growth in the new areas. You can see this clearly when you look at the revenue breakdown from the end of fiscal year 2025.

For the fourth fiscal quarter of fiscal year 2025, total net revenues hit US$1,243.2 million. But the real story is the core business growth: net revenues, excluding the East Buy private label products and livestreaming business, still grew by 18.7% year-over-year to US$1,088.5 million for that quarter. That's the stability you're looking for in the legacy educational services.

Here's a quick look at the most recent reported quarter's top line, which is Q1 FY2026:

Metric	Amount (US$ thousands)	Period Ended
Total Net Revenues	1,522,980	August 31, 2025 (1Q FY2026)
Net Revenues (Excluding East Buy/Livestreaming)	Data Not Explicitly Separated	August 31, 2025 (1Q FY2026)
Net Income Attributable to New Oriental	240,723	August 31, 2025 (1Q FY2026)

The company is guiding for fiscal year 2026 total net revenues to be in the range of US$5,145.3 million to US$5,390.3 million, which represents a year-over-year increase in the range of 5% to 10%.

High-quality, trusted overseas study and test preparation services

New Oriental Education & Technology Group Inc. (EDU) maintains its value proposition through deep expertise and market research in the overseas study segment. They are the trusted source for understanding the complex landscape of international education for Chinese families.

The company's own 2025 Report on Chinese Students' Overseas Study provides concrete data points on demand:

• Individuals at the undergraduate level and above planning to study abroad comprise 75% of those aspiring to go overseas in 2025.
• Students from 'Double First-Class' universities account for 33% of those planning to study abroad, a 7% increase from the previous year.
• Engineering students are the largest group considering overseas study at 22%.
• Management and economics students follow at 16% and 11%, respectively.
• The average annual income for families intending to study abroad was 483,000 yuan (about $67,247), with a budget of 544,000 yuan.
• The percentage of parents with an overseas education background reached 25% in 2025, marking 11 straight years of increase.

Segment growth in Q2 FY2025 also reflects this strength:

• Overseas test preparation grew by 21.1% year-over-year.
• Overseas study consulting grew by 31.0% year-over-year.

Unique, knowledge-based livestreaming e-commerce content

The value proposition here is the integration of trusted educational personalities and knowledge into the retail experience, moving beyond simple product pushing. While specific revenue for East Buy is often bundled or excluded in core reporting, the segment's existence is a key value driver post-regulation.

For context on the sector they operate in, the global livestream e-commerce market size was predicted to be US$19.86 billion in 2025. New Oriental Education & Technology Group Inc. (EDU)'s strategy is to differentiate its private label products and livestreaming by leveraging its established brand trust, which is a different value proposition than pure-play e-commerce platforms.

The core educational business growth in Q2 FY2025 (up 31.3% to US$894.2 million) shows the success of shifting focus, but the non-core business remains a significant, albeit less transparent, revenue stream. For Q4 FY2025, revenues excluding this segment were US$1,088.5 million.

Integrated Online-Merge-Offline (OMO) learning experience

New Oriental Education & Technology Group Inc. (EDU) offers a seamless learning journey using both physical presence and digital tools. This OMO approach supports the growth in their non-academic and adult/university test prep offerings.

The company's investment in this is clear from their guidance and operational scale:

• Management planned to increase the number of training centers by 20% to 25% during fiscal year 2025.
• The company is making significant investment in AI and OMO platforms, as noted in Q1 2025 commentary.

Non-academic and comprehensive quality-oriented student development

This value proposition targets the broader development needs of students beyond traditional academic testing, which is crucial in the current educational climate. The numbers from Q2 FY2025 demonstrate the scale of this non-academic push:

Non-academic tutoring courses reached approximately 994,000 student enrollments across 60 cities by the end of November 2024.

The domestic test preparation for adults and university students segment showed strong growth, increasing by 34.9% year-over-year in Q2 FY2025.

The company maintains a strong financial foundation to support these new ventures, holding US$4.8 billion in cash, cash equivalents, term deposits, and short-term investments as of November 30, 2024.

New Oriental Education & Technology Group Inc. (EDU) - Canvas Business Model: Customer Relationships

You're thinking about how New Oriental Education & Technology Group Inc. (EDU) keeps its customers engaged across its diverse offerings. It's not just one relationship; it's a portfolio of touchpoints, from high-touch consulting to massive digital communities. Here's a breakdown of the key relationship strategies based on the latest figures.

Dedicated one-on-one consulting for overseas study services

This segment relies on deep, personalized guidance. New Oriental Vision Overseas Consulting Co., Ltd (NOVO), a subsidiary, is structured to deliver this high-touch service. They deploy a significant team to manage the end-to-end process for students dreaming of international study.

• Counselor headcount providing one-stop service is approximately 2,000+.
• NOVO operates over 60 offices across China to maintain local presence.
• The total number of Chinese students trained by New Oriental for overseas study has reached 1 to 2 million.
• Revenues from overseas study consulting increased by approximately 8.2% year over year for the fourth fiscal quarter ended May 31, 2025.

Community-driven engagement via livestreaming e-commerce (East Buy)

The engagement here is driven by the personality-led content and the community built around the East Buy platform. While direct customer relationship metrics for East Buy aren't fully detailed in the core financial statements, its scale is evident when looking at the overall revenue structure for fiscal year 2025.

For the fiscal year ended May 31, 2025, New Oriental Education & Technology Group reported total net revenues of US$4,900.3 million. The revenues generated from East Buy private label products and the livestreaming business were significant enough that when excluded, the core educational revenues still showed a strong increase.

Personalized learning paths through AI-driven smart study solutions

This area focuses on scaling personalization using technology. The intelligent learning system and devices are deployed across the country, creating a measurable base of active digital learners who expect tailored experiences.

• The intelligent learning system and devices were adopted in around 60 cities as of the fourth fiscal quarter of 2025.
• The number of active paid users for this smart study solution reached approximately 255,000 in that same fiscal quarter.

High-touch, in-person service at physical learning centers

The commitment to physical interaction remains strong, supported by a large employee base and expansion plans for its learning centers. This physical footprint is crucial for delivering high-touch service, especially in the non-academic tutoring and test preparation segments.

The total number of employees for New Oriental Education & Technology Group in 2025 was 84,111. Furthermore, management had planned to increase the number of educational centers by 20% to 25% during fiscal year 2025, signaling continued investment in in-person customer access.

Digital self-service and support via online learning platforms

The new educational business initiatives, which include non-academic tutoring courses delivered digitally or in a hybrid model, show substantial customer volume. This represents a large cohort engaging with New Oriental Education & Technology Group's digital offerings.

For the fourth fiscal quarter of 2025, non-academic tutoring courses attracted approximately 918,000 student enrollments across around 60 cities. This massive enrollment volume in new initiatives, which saw revenue growth of 32.5% year over year in that quarter, underscores the scale of digital and new-format customer relationships.

Here's a quick look at the scale of these relationship-driven metrics as of the latest reported figures for FY2025:

Relationship Metric Category	Specific Metric	Value (Latest Reported 2025 Data)
Overseas Consulting Reach	Total students trained for overseas study	1 to 2 million
Overseas Consulting Structure	Number of Counselors (NOVO)	2,000+
AI Learning Engagement	Active Paid Users (Intelligent System, Q4 FY25)	Approximately 255,000
New Digital/Non-Academic Scale	Non-Academic Student Enrollments (Q4 FY25)	Approximately 918,000
Physical Service Footprint	Total Employees (2025)	84,111

Finance: draft the Q2 FY2026 customer acquisition cost breakdown by Friday.

New Oriental Education & Technology Group Inc. (EDU) - Canvas Business Model: Channels

You're looking at how New Oriental Education & Technology Group Inc. gets its offerings to the customer base as of late 2025. It's a mix of physical presence, digital storefronts, and specialized consulting offices.

Nationwide network of physical learning centers in China

The physical footprint remains a core channel, though evolving toward an OMO (Online-Merge-Offline) approach.

Metric	Value as of August 31, 2025
Learning Centers	1,347
Schools	76
Cities with Presence	69

The total number of schools and learning centers as of August 31, 2025, was the result of growth plans for FY2025.

Livestreaming e-commerce platforms (e.g., Douyin) for East Buy

The East Buy segment utilizes major social commerce platforms alongside its proprietary digital channels. The fiscal year 2025 data shows a shift in channel contribution.

Metric (FY2025 Ended May 31, 2025)	Amount/Percentage
Total Paid GMV (All Channels)	8.7 billion yuan
Net Revenue (Continuing Operations)	4.392 billion yuan
Self-Operated Product GMV Proportion	43.8%
EAST BUY App GMV Proportion	15.7%
Self-Operated Products Launched	732

The EAST BUY App's share of GMV increased from 8.4% in fiscal year 2024.

Proprietary OMO teaching system and online learning apps

The digital delivery channel is supported by technology integration across the business.

• Intelligent learning system and device business tested in around 60 existing cities.
• Top 10 cities contribute over 50% of the intelligent learning system business.
• Deferred revenue balance as of August 31, 2025, was $1,906.7 million.

Overseas study consulting branches in 42 cities

New Oriental Vision Overseas Consulting maintains a significant physical presence across China and select international locations to service study abroad demand.

The revenue growth for this specific consulting service was notable in earlier quarters of the 2025 fiscal year:

• Revenue increase of approximately 20.7% year-over-year for Q1 FY2025 (ended August 31, 2024).
• Revenue increase of about 31% year-over-year for Q2 FY2025 (ended November 30, 2024).

The domestic branch network includes:

Geographic Scope	Count/Detail
Domestic Branch Cities	42 cities
Domestic Offices (NOVO)	Over 60
International Offices	London, Sydney, Melbourne, Toronto, and Tokyo

Educational materials and distribution network

Distribution for physical and digital educational materials relies on a mix of direct and indirect channels.

As of August 31, 2025, New Oriental had access to a nationwide network via 262 third-party distributors for online and offline bookstores. Finance: draft 13-week cash view by Friday.

New Oriental Education & Technology Group Inc. (EDU) - Canvas Business Model: Customer Segments

You're looking at how New Oriental Education & Technology Group Inc. (EDU) segments its diverse customer base as of late 2025. It's a mix of traditional education, new educational ventures, and significant non-education revenue streams, mainly through e-commerce.

The overall financial context for the fiscal year ended May 31, 2025, shows total net revenues reached $4.90 billion, marking a 13.6% increase year over year. This revenue base supports the various customer groups they target.

Students preparing for international exams (TOEFL, IELTS, SAT, etc.)

This group remains a core component, focused on overseas university admissions. The demand is clearly still there, driven by factors like increasing disposable income and urbanization in China. For the fourth fiscal quarter of 2025, the revenue from overseas test preparation services showed a year-over-year increase of approximately 14.6%.

Domestic adult and university students seeking test preparation

This segment targets preparation for domestic exams, including postgraduate admissions and certification tests like CET 4 and CET 6. This area has shown very strong recent performance. In the fourth fiscal quarter of 2025, the domestic test preparation business grew by about 17.0% compared to the prior year.

K-12 students for non-academic and quality-oriented courses

Following regulatory shifts, New Oriental Education & Technology Group Inc. has heavily invested in non-academic tutoring courses focusing on well-rounded skills. This is a growth engine for their new educational initiatives. For the fourth fiscal quarter of 2025, these non-academic tutoring courses attracted approximately 918,000 student enrollments across around 60 cities. The broader new educational business initiatives saw a revenue growth of 32.5% year over year in that same quarter.

General consumers for agricultural and private label e-commerce products

This segment is served primarily through the East Buy subsidiary, which focuses on livestreaming e-commerce. This business has scaled rapidly since its pivot. Revenues from this e-commerce division reached nearly $1 billion within two years, based on context from late 2024/early 2025. For the fourth fiscal quarter of 2025, total net revenues, excluding the East Buy business, were $1,088.5 million, showing the relative size of the core education business versus the e-commerce contribution in that quarter.

Middle-aged and senior audiences for integrated tourism-related services

New Oriental Education & Technology Group Inc. is actively developing educational tours and research camps, targeting a wide age range including retirees. This is a newer vertical for the company. Management noted plans to accelerate growth in educational tours, which are already gaining popularity in China. The company is organizing these research tours and educational camps in about 55 cities, both domestically and internationally.

Here's a quick look at how these segments stack up based on the latest available metrics:

Customer Segment	Latest Reported Metric (FY2025/Q4)	Value/Rate
International Exam Prep Students	Overseas Test Prep Revenue Growth (Q4 FY2025 YoY)	14.6%
Domestic Adult/University Students	Domestic Test Prep Revenue Growth (Q4 FY2025 YoY)	17.0%
K-12 Non-Academic Students	Non-Academic Course Enrollments (Q4 FY2025)	918,000 students
E-commerce Consumers	E-commerce Revenue Context (Approximate)	Nearly $1 billion
Tourism/Seniors	Number of Cities for Educational Tours	55 cities

You can see the clear diversification strategy in action. While overseas study consulting revenue grew by 8.2% year over year in Q4 FY2025, the non-academic segment is capturing significant volume with 918,000 enrollments in the last quarter of FY2025.

The core educational services, when East Buy revenue is excluded, still represented $1,088.5 million in net revenues for the fourth quarter of FY2025.

The company is also focused on expanding its physical footprint to serve these customers, planning to increase the number of its educational centers by 20% to 25% during FY2025.

Finance: draft 13-week cash view by Friday.

New Oriental Education & Technology Group Inc. (EDU) - Canvas Business Model: Cost Structure

You're looking at the core expenses driving New Oriental Education & Technology Group Inc.'s operations as of late 2025. The cost structure is heavily weighted toward human capital and physical presence, even as technology investment ramps up.

The direct costs associated with delivering services remain a major component. For the fourth fiscal quarter of 2025, which ended May 31, 2025, the Cost of revenues was reported at $569.9 million.

Personnel is undeniably a significant cost driver. New Oriental Education & Technology Group Inc. supported its operations, as of August 31, 2025, with a teaching staff of over 41,800 teachers across its network. This human element is critical, and related costs are substantial, including general compensation and specific incentive structures for roles like e-commerce hosts supporting the growing livestreaming segment.

The company maintains a broad physical footprint, which translates to high fixed costs. As of August 31, 2025, New Oriental Education & Technology Group Inc. operated a network that included 1,347 learning centers. Maintaining this scale of physical facilities represents a considerable fixed cost base that must be covered regardless of short-term enrollment fluctuations.

Marketing and sales efforts are also notable expenditures. For the first fiscal quarter of 2026, the Selling and marketing expenses totaled $200.6 million. This spend supports the push into new educational initiatives and the promotion of their evolving service mix.

Investment in the future is clearly visible in the capital expenditures, particularly around technology integration. For the first fiscal quarter of 2026, total capital expenditures were $55.4 million. A specific allocation within this was directed toward modernizing the teaching infrastructure; for instance, an investment of $28.5 million was made in the OMO (online-merge-offline) system during Q1 FY2026 alone. This shows a clear commitment to embedding AI technology across the education ecosystem.

Here's a quick look at some of the key expense line items from recent quarters:

Expense Category	Period Reported	Amount (USD)
Cost of Revenues	Q4 FY2025 (ended May 31, 2025)	$569.9 million
Selling and Marketing Expenses	Q1 FY2026 (ended August 31, 2025)	$200.6 million
Total Capital Expenditures	Q1 FY2026 (ended August 31, 2025)	$55.4 million
OMO System Investment (within CapEx)	Q1 FY2026 (ended August 31, 2025)	$28.5 million
Share-based Compensation Expenses	Q1 FY2026 (ended August 31, 2025)	$23.3 million

The personnel cost base also includes non-cash components that are material. Total share-based compensation expenses allocated to operating costs in Q1 FY2026 were $23.3 million. This figure saw a substantial year-over-year increase of 239.8% in that quarter.

The physical network scale necessitates significant overhead, which you see reflected in the General and Administrative expenses, which were $373.8 million in Q1 FY2026. This covers the fixed costs of the 1,347 learning centers and associated administrative staff.

The cost structure is clearly balancing the legacy, high-fixed-cost physical model with necessary, high-growth technology spending. Finance: draft 13-week cash view by Friday.

New Oriental Education & Technology Group Inc. (EDU) - Canvas Business Model: Revenue Streams

You're looking at the hard numbers that drive New Oriental Education & Technology Group Inc.'s top line as of late 2025. It's a mix of legacy strength and aggressive diversification.

Total net revenues for FY2025 were $4,900.3 million, representing a 13.6% increase year over year for the fiscal year ended May 31, 2025.

The revenue streams are clearly segmented, showing where the growth is coming from, especially when you look at the fourth quarter of fiscal year 2025 (4Q FY2025) performance:

• Educational Services and Test Preparation Courses (core business)
• Private Label Products and Livestreaming E-Commerce (East Buy)
• Overseas Study Consulting Services, which grew 8.2% in Q4 FY2025
• Non-academic tutoring and intelligent learning system fees

The core educational services, when separated from the East Buy business, showed significant strength. For the fourth fiscal quarter of 2025, net revenues excluding East Buy increased by 18.7% year over year to $1,088.5 million.

Here's a look at the key components of the educational services and new initiatives from the Q4 FY2025 results:

Revenue Stream Component	Q4 FY2025 Year-over-Year Growth Rate	Notes/Context
Overseas Study Consulting Services	8.2%	Reported growth for the quarter.
Overseas Test Preparation Business	14.6%	Reported growth for the quarter.
Domestic Test Preparation (Adults/University Students)	17.0%	Reported growth for the quarter.
New Educational Business Initiatives (Overall)	32.5%	Reported growth for the quarter.
Integrated Tourism-Related Business Line	71%	Reported growth for the quarter.

The Private Label Products and Livestreaming E-Commerce segment, East Buy, is a distinct revenue stream. While its specific Q4 FY2025 revenue isn't isolated, we know that in Q1 FY2025, this business generated revenue of approximately $90 million and achieved profitability. Revenues from this e-commerce business reached nearly $1 billion in two years (as of late 2024/early 2025 projections).

For the Non-academic tutoring and intelligent learning system fees, which fall under the New Educational Business Initiatives, you see concrete expansion metrics:

• The non-academic tutoring business has been rolled out to around 60 cities.
• In Q3 FY2025, non-academic tutoring courses attracted 408,000 student enrollments across 60 cities.
• The overall New Educational Business Initiatives reported a revenue increase of 33% year-over-year for the full fiscal year 2025.

The company's deferred revenue, which is cash collected upfront for services not yet delivered, stood at $1,954.5 million as of May 31, 2025. That's a 9.8% increase compared to the end of the fourth quarter of fiscal year 2024. Finance: draft 13-week cash view by Friday.