EverCommerce Inc. (EVCM): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el mundo dinámico de las empresas basadas en servicios, EverCommerce Inc. (EVCM) surge como una fuerza transformadora, ofreciendo una innovadora solución de software todo en uno que revoluciona cómo los profesionales administran sus operaciones. Al integrar a la perfección la tecnología de vanguardia en las industrias de servicios, atención médica y acondicionamiento físico, esta poderosa plataforma permite a los empresarios racionalizar las tareas administrativas, mejorar la adquisición de clientes e impulsar la eficiencia operativa con facilidad sin precedentes y sofisticación.

EverCommerce Inc. (EVCM) - Modelo de negocios: asociaciones clave

Socios de integración de software

EverCommerce se asocia con múltiples plataformas de integración de software en las industrias de servicios, atención médica y acondicionamiento físico.

Industria	Número de socios de integración	Volumen de integración anual
Servicios para el hogar	127	3,845 conexiones de software
Cuidado de la salud	84	2,276 conexiones de software
Aptitud física	56	1,542 conexiones de software

Plataformas de procesamiento de pagos

EverCommerce colabora con las principales plataformas de procesamiento de pagos para facilitar las transacciones financieras.

• Stripe: volumen de transacción de $ 412 millones en 2023
• PayPal: integración que cubre 18,753 cuentas comerciales
• Square: procesar $ 276 millones en valor de transacción anual

Proveedores de infraestructura en la nube

Las asociaciones críticas de infraestructura en la nube permiten la escalabilidad tecnológica de EverCommerce.

Proveedor	Gasto anual de nubes	Cobertura de infraestructura
Servicios web de Amazon (AWS)	$ 24.3 millones	62% de la infraestructura total
Microsoft Azure	$ 15.7 millones	38% de la infraestructura total

Marketing digital y agencias de generación de leads

EverCommerce mantiene asociaciones estratégicas con agencias de marketing digital.

• Asociaciones de agencia de marketing total: 43
• Volumen anual de generación de leads: 672,000 clientes potenciales calificados
• Costo promedio por ventaja: $ 47.30

Software empresarial y proveedores de soluciones CRM

Software estratégico y asociaciones de gestión de relaciones con el cliente.

Proveedor de CRM	Alcance de integración	Ingresos anuales de asociación
Salesforce	14,276 clientes empresariales	$ 8.9 millones
Hubspot	9,542 clientes del mercado medio	$ 5.6 millones
Microsoft Dynamics	6.783 clientes empresariales	$ 4.2 millones

EverCommerce Inc. (EVCM) - Modelo de negocio: actividades clave

Desarrollo y mantenimiento de plataformas SaaS para empresas basadas en servicios

EverCommerce opera más de 1.500 soluciones SaaS en múltiples mercados verticales. El desarrollo de la plataforma involucra 350 ingenieros y desarrolladores de software a tiempo completo.

Categoría de plataforma	Número de soluciones	Industrias objetivo
Servicios para el hogar	425 soluciones	HVAC, fontanería, eléctrico
Cuidado de la salud	275 soluciones	Prácticas médicas, clínicas dentales
Servicios de campo	350 soluciones	Construcción, paisajismo

Proporcionar marketing digital y herramientas de adquisición de clientes

La cartera de soluciones de marketing digital incluye:

• Plataformas de generación de leads
• Herramientas de gestión de relaciones con el cliente (CRM)
• Software de automatización de marketing

Tipo de herramienta de marketing	Clientes activos	Suscripción mensual promedio
Generación de leads	18,750 empresas	$ 299/mes
Soluciones CRM	22,500 empresas	$ 199/mes

Ofreciendo soluciones de procesamiento de pagos y facturación

Volumen de procesamiento de pagos para 2023: $ 12.4 mil millones en 375,000 empresas pequeñas a medianas.

Categoría de procesamiento de pagos	Volumen de transacción	Participación de ingresos
Transacciones de tarjeta de crédito	$ 8.6 mil millones	2.5% por transacción
Transferencias ACh/Bank	$ 3.8 mil millones	1.2% por transacción

Desarrollo e innovación de productos de software continuo

Inversión en I + D en 2023: $ 87.5 millones, lo que representa el 22% de los ingresos totales.

• 150 nuevas funciones de software desarrolladas anualmente
• 12 actualizaciones de plataformas principales por año
• 35 nuevas integraciones con servicios de terceros

Servicios de atención al cliente y implementación

La infraestructura de soporte incluye 650 representantes de servicio al cliente dedicados.

Canal de soporte	Tiempo de respuesta promedio	Tasa de satisfacción del cliente
Soporte telefónico	12 minutos	92%
Soporte por correo electrónico	4 horas	88%
Chat en vivo	3 minutos	95%

EverCommerce Inc. (EVCM) - Modelo de negocio: recursos clave

Plataformas de software propietarias e infraestructura tecnológica

EverCommerce opera 15 plataformas de software distintas en múltiples verticales de servicio. Inversión de infraestructura tecnológica total en 2023: $ 42.3 millones.

Categoría de plataforma	Número de plataformas	Inversión anual
Software de gestión de servicios	7	$ 18.5 millones
Gestión de la relación con el cliente	4	$ 12.7 millones
Soluciones de facturación y pago	4	$ 11.1 millones

Gran base de datos de clientes comerciales basados ​​en servicios

Estadísticas de la base de datos del cliente a partir del cuarto trimestre 2023:

• Total de clientes: 565,000
• Industrias servidas: 15 verticales distintas
• Cobertura geográfica: Estados Unidos, Canadá

Equipos calificados de ingeniería de software y desarrollo de productos

Composición de la fuerza laboral en los departamentos de tecnología:

Departamento	Total de empleados	Experiencia promedio
Ingeniería de software	387	7.2 años
Desarrollo de productos	213	6.5 años

Propiedad intelectual estratégica y patentes de software

Cartera de propiedades intelectuales a partir de 2023:

• Total de patentes registradas: 42
• Aplicaciones de patentes pendientes: 17
• Inversión de patentes: $ 3.6 millones anuales

Tecnología basada en la nube e infraestructura escalable

Métricas de infraestructura en la nube:

Proveedor de nubes	Gasto anual	Capacidad de infraestructura
Servicios web de Amazon	$ 22.1 millones	500 TB
Microsoft Azure	$ 8.7 millones	250 TB

EverCommerce Inc. (EVCM) - Modelo de negocio: propuestas de valor

Solución de software todo en uno para empresas basadas en servicios

EverCommerce atiende más de 500,000 empresas basadas en servicios en América del Norte. Genera $ 625.3 millones de ingresos recurrentes anuales a partir del tercer trimestre de 2023.

Categoría de software	Penetración del mercado	Contribución anual de ingresos
Servicios para el hogar	38%	$ 237.6 millones
Servicios de campo	29%	$ 181.3 millones
Cuidado de la salud	18%	$ 112.5 millones
Otros verticales	15%	$ 93.9 millones

Herramientas de gestión operativas y administrativas simplificadas

Ofrece 12 soluciones de software distintas con una tasa de retención de clientes 95.7%.

• Gestión de programación
• Gestión de la relación con el cliente
• Optimización de envío
• Automatización de facturación
• Integración de marketing

Capacidades mejoradas de adquisición y retención de clientes

Costo promedio de adquisición del cliente: $ 324, Valor del cliente de por vida: $ 4,872.

Sistemas integrados de facturación y procesamiento de pagos

Procesa $ 8.3 mil millones en volumen de pago total anualmente. Las tarifas de transacción varían entre 2.5% - 3.7%.

Soluciones de software personalizables en múltiples industrias

Industria	Nivel de personalización	Suscripción mensual promedio
HVAC	Alto	$249
Plomería	Medio	$199
Dental	Alto	$299
Paisajismo	Medio	$179

EverCommerce Inc. (EVCM) - Modelo de negocios: relaciones con los clientes

Plataformas de incorporación digital de autoservicio

EverCommerce proporciona plataformas de incorporación digital con las siguientes métricas clave:

Métrica de plataforma	Estadística
Tiempo de incorporación promedio	12-24 horas
Tasa de finalización de incorporación digital	87.3%
Número de plantillas de incorporación digital	42

Gestión dedicada del éxito del cliente

Gestión del éxito del cliente estructurada con asignación específica:

• Clientes empresariales: 1 gerente dedicado por 15-20 cuentas
• Clientes del mercado medio: 1 gerente dedicado por 40-50 cuentas
• Pequeños clientes: modelo de gestión compartida

Base integral de apoyo y conocimiento en línea

Canal de soporte	Tiempo de respuesta	Tasa de resolución
Chat en vivo	Menos de 3 minutos	92.5%
Soporte por correo electrónico	Dentro de las 4 horas	88.7%
Artículos de base de conocimiento	Acceso 24/7	1.247 artículos totales

Capacitación de productos regular y seminarios web

Métricas de compromiso de capacitación:

• Seminarios web mensuales: 18-22 sesiones
• Asistencia promedio de seminarios web: 247 participantes
• Horas de entrenamiento anual: 672 horas totales

Gestión de cuentas personalizada para clientes empresariales

Segmento de cliente empresarial	Nivel de personalización	Tasa de retención anual
Nivel estratégico 1	La personalización más alta	96.4%
Nivel estratégico 2	Personalización moderada	91.2%
Estándar de la empresa	Personalización básica	87.6%

EverCommerce Inc. (EVCM) - Modelo de negocios: canales

Equipo de ventas directas

A partir del cuarto trimestre de 2023, EverCommerce informó un equipo de ventas directas de aproximadamente 650 representantes de ventas. El equipo de ventas generó $ 312.4 millones en ingresos durante el año fiscal 2023.

Métricas del equipo de ventas	2023 datos
Representantes de ventas totales	650
Ingresos anuales generados	$ 312.4 millones
Ingresos promedio por representante	$480,615

Sitio web en línea y marketing digital

El gasto de marketing digital de EverCommerce en 2023 fue de $ 47.3 millones, lo que representa el 15.1% de los ingresos totales. El sitio web de la compañía generó el 42% de las adquisiciones totales de clientes.

• Presupuesto de marketing digital: $ 47.3 millones
• Porcentaje de ingresos: 15.1%
• Sitio web Tasa de adquisición del cliente: 42%

Plataformas de mercado de software

EverCommerce opera en 6 plataformas de mercado de software primario, con 3.200 integraciones de software activas a diciembre de 2023.

Métricas de la plataforma del mercado	2023 datos
Plataformas totales del mercado	6
Integraciones de software activas	3,200
Ingresos de los canales del mercado	$ 89.6 millones

Redes de referencia de socios

En 2023, EverCommerce amplió su red de referencia de socios a 1.750 socios activos, generando $ 76.2 millones en ingresos referidos.

• Total de socios activos: 1.750
• Ingresos referidos al socio: $ 76.2 millones
• Ingresos promedio por socio: $ 43,543

Ferias y conferencias comerciales específicas de la industria

EverCommerce participó en 47 ferias y conferencias comerciales específicas de la industria en 2023, con un presupuesto de marketing de eventos de $ 12.5 millones.

Métricas de feria y conferencia	2023 datos
Total de eventos atendidos	47
Presupuesto de marketing de eventos	$ 12.5 millones
Cables generados	4,300

EverCommerce Inc. (EVCM) - Modelo de negocio: segmentos de clientes

Empresas de servicios de tamaño pequeño a mediano

A partir del cuarto trimestre de 2023, EverCommerce atiende a aproximadamente 850,000 empresas de servicios pequeños a medianos en América del Norte.

Tipo de negocio	Número de clientes	Contribución anual de ingresos
Servicios para el hogar	385,000	$ 142.3 millones
Servicios de campo	265,000	$ 98.7 millones
Servicios profesionales	200,000	$ 76.5 millones

Profesionales de servicios para el hogar

EverCommerce se dirige a profesionales de servicios para el hogar con soluciones de software especializadas.

• Flores: 75,000 clientes
• Técnicos de HVAC: 65,000 clientes
• Electricistas: 55,000 clientes
• Paisajistas: 45,000 clientes

Proveedores de atención médica y prácticas médicas

A partir de 2024, EverCommerce apoya a 125,000 proveedores de atención médica.

Segmento de atención médica	Número de prácticas	Suscripción mensual promedio
Prácticas dentales	42,000	$279
Clínicas quiroprácticas	35,000	$199
Clínicas de especialidad médica	48,000	$349

Centros de fitness y bienestar

EverCommerce atiende a 95,000 negocios de fitness y bienestar en 2024.

• Estudios de yoga: 28,000 clientes
• Gimnasios y centros de fitness: 42,000 clientes
• Negocios de capacitación personal: 25,000 clientes

Consultores de servicios profesionales

El segmento de consultores de servicios profesionales incluye 105,000 empresas.

Tipo de consultor	Conteo de clientes	Gasto promedio de software anual
Consultores de gestión	38,000	$1,200
Consultores de TI	32,000	$1,500
Consultores de marketing	35,000	$950

EverCommerce Inc. (EVCM) - Modelo de negocio: Estructura de costos

Gastos de investigación y desarrollo

Para el año fiscal 2023, EverCommerce informó gastos de investigación y desarrollo de $ 44.7 millones, lo que representa el 15.4% de los ingresos totales.

Año fiscal	Gastos de I + D	Porcentaje de ingresos
2023	$ 44.7 millones	15.4%
2022	$ 38.2 millones	14.2%

Inversiones de ventas y marketing

Los gastos de ventas y marketing para EverCommerce en 2023 totalizaron $ 116.4 millones, lo que representa el 40.1% de los ingresos totales.

• Las ventas y el gasto de marketing aumentaron en un 22.3% año tras año
• Relación de eficiencia de marketing: 1.8x Costo de adquisición del cliente al valor de por vida

Infraestructura en la nube y mantenimiento de tecnología

Los costos de infraestructura y mantenimiento de tecnología para 2023 fueron de aproximadamente $ 28.5 millones.

Categoría de costos	Gasto anual
Servicios en la nube	$ 18.2 millones
Mantenimiento de la tecnología	$ 10.3 millones

Compensación y beneficios de los empleados

Los gastos totales de compensación y beneficios de los empleados para 2023 alcanzaron $ 189.6 millones.

• Compensación promedio de empleados: $ 95,000 por año
• Número total de empleados: 2,100
• El paquete de beneficios representa aproximadamente el 25% de la compensación total

Costos de adquisición y soporte de clientes

La adquisición de clientes y los gastos de soporte para 2023 fueron de $ 52.3 millones.

Componente de costos	Gasto anual
Adquisición de clientes	$ 37.6 millones
Soporte al cliente	$ 14.7 millones

EverCommerce Inc. (EVCM) - Modelo de negocios: flujos de ingresos

Tarifas de suscripción SaaS mensuales/anuales

A partir del cuarto trimestre de 2023, EverCommerce reportó $ 249.3 millones en ingresos recurrentes anuales (ARR). El modelo de suscripción SaaS de la compañía genera ingresos en múltiples verticales, incluidos servicios para el hogar, servicios de salud y software de gestión de servicios de campo.

Nivel de suscripción	Rango de precios mensual	Contribución de ingresos anual estimada
Paquete SaaS básico	$99 - $249	$ 78.5 millones
Paquete SaaS profesional	$250 - $599	$ 112.7 millones
Paquete SaaS Enterprise	$600 - $1,499	$ 58.1 millones

Modelos de precios escalonados

EverCommerce ofrece estrategias de precios diferenciadas en sus segmentos de software:

• Software de servicios para el hogar: suscripción mensual promedio de $ 199
• Gestión de la práctica de atención médica: suscripción mensual promedio de $ 299
• Gestión del servicio de campo: suscripción mensual promedio de $ 349

Tarifas de transacción de procesamiento de pagos

Los ingresos por tarifas de transacción para 2023 fueron de aproximadamente $ 37.2 millones, lo que representa el 12.4% de los ingresos totales.

Servicio profesional y cargos de implementación

Tipo de servicio	Costo promedio	Ingresos anuales estimados
Implementación de software inicial	$1,500 - $5,000	$ 22.6 millones
Configuración personalizada	$2,000 - $7,500	$ 15.4 millones
Servicios de capacitación	$500 - $2,000	$ 8.9 millones

Función de complemento y ventas de módulos

Las ventas adicionales del módulo generaron $ 46.5 millones en 2023, con módulos clave que incluyen:

• Informes avanzados: $ 18.2 millones
• Automatización de marketing: $ 12.7 millones
• Análisis avanzado: $ 15.6 millones

EverCommerce Inc. (EVCM) - Canvas Business Model: Value Propositions

You're looking at the core reason why EverCommerce Inc. (EVCM) is building out its platform: delivering specialized, end-to-end software to service-based small and medium-sized businesses (SMBs). This isn't a one-size-fits-all approach; the value is in the vertical tailoring. EverCommerce builds or acquires tools designed specifically for the unique workflows of a home service provider, like in their EverPro segment, versus a health services practice, like EverHealth. This focus means their solutions span the full lifecycle of interactions for these specific professionals.

The financial evidence of this vertical strategy is clear in their revenue concentration. EverPro and EverHealth together make up about 95% of the company's revenue. For the massive EverPro segment, market penetration is still less than 2%, showing you the runway for growth within that specialized niche.

The platform's value proposition centers on streamlining operations and driving stickiness through integration. The Business Management Software acts as the system of action, which is typically the first solution adopted by a customer. This 'land and expand' strategy is working, as the company serves approximately 708,000 global service-based businesses as of November 2025. The real metric for success here is multi-product adoption:

• 276,000 customers were enabled for more than one solution as of the end of the third quarter of 2025.
• This represents a 33% year-over-year growth in multi-solution enablement.
• Approximately 116,000 customers were actively utilizing more than one solution in Q3 2025, up 32% year-over-year.

This customer stickiness is reflected in the recurring revenue health; the annualized net revenue retention rate from continuing operations was approximately 97% for the quarter ended March 31, 2025.

Embedded payment acceptance is a critical component for simplifying transaction workflows and driving revenue. EverCommerce is aggressively pushing this adoption. As of Q3 2025, their annualized Total Payments Volume (TPV) expanded to approximately $13 billion. Payments revenue grew 6.0% year-over-year in Q3 2025. While the TPV is large, penetration remains low, with total payment volume penetration at less than 10%. Still, the new customer payment attach rate sits around 60%, which is a strong initial signal for future transaction revenue growth.

To enhance customer engagement and efficiency, EverCommerce is making a clear pivot to AI-powered automation. The acquisition of ZyraTalk, an 'AI Agentic platform company,' in late 2025 is central to this strategy, vaulting EverCommerce into a leading position for AI-forward solutions. You can see the current utility of AI in their customer base, where survey respondents noted specific uses:

AI Use Case (Survey Respondents)	Percentage
Customer Service and Support	33.6%
Customer Engagement and Personalization	24.3%
Training and Knowledge Management	21.1%

These tools help the businesses they serve gain actionable insights and improve customer experiences.

Ultimately, the value is the single, integrated platform that handles defintely complex service commerce needs. By focusing on core SaaS and payments, and shedding non-core assets like the Marketing Technology solutions sold in late 2025, EverCommerce is aiming for margin accretion and long-term growth. The company's gross margin sits at over 72%, which is a direct result of this focused, integrated vertical strategy. Finance: draft the Q4 2025 cash flow forecast by Monday.

EverCommerce Inc. (EVCM) - Canvas Business Model: Customer Relationships

You're managing relationships across a base of over 725,000 global customers as of Q2 2025, excluding the recently divested Marketing Technology Solutions segment. The strategy here is deep vertical specialization, which drives stickiness and cross-sell opportunities.

Dedicated, vertical-specific sales and support teams.

EverCommerce Inc. structures its customer engagement around its core verticals: EverPro for Home Services, EverHealth for Health Services, and EverWell for Wellness Services. This vertical focus means your sales and support personnel are deep experts in the unique workflows of, say, a plumbing business versus a dental practice. This specialization is key to embedding their SaaS solutions deeply into daily operations.

High-touch relationship management for cross-selling efforts.

The success of the relationship model is clearly visible in the acceleration of multi-solution adoption. Management emphasizes this cross-sell as a driver of higher lifetime value and margin accretion. The goal is clearly to move customers from a single product to a suite of tailored solutions.

Metric	Q3 2025 Data	Year-over-Year Growth
Customers Enabled for More Than One Solution	276,000	33%
Customers Actively Utilizing More Than One Solution	Approximately 116,000	32%
Customers Enabled for More Than One Solution (Q2 2025)	261,000	32% (as of Q2 2025)

This cross-sell focus also ties directly to their payments business, where the annualized Total Payments Volume (TPV) expanded to approximately $13 billion by the end of Q3 2025. That's a concrete financial result of strong relationship management.

Automated, in-app customer support for software solutions.

While specific in-app support automation percentages aren't public, the strategic move to acquire ZyraTalk in late 2025 signals a major push to embed AI capabilities directly into the core SaaS offerings. This acquisition is intended to automate tasks like appointment setting and customer support for their over 725,000 global customers.

Self-service and digital onboarding for new software users.

The company is clearly leaning into digital efficiency, which is a trend across the software industry. For context, industry data suggests that 65% of onboarding is now happening online. Furthermore, companies leveraging AI in their onboarding process are seeing a 29% reduction in time-to-productivity. Digital onboarding platforms, in general, are reported to save organizations an average of 18 hours per new hire. If onboarding takes 14+ days, churn risk rises.

EverCommerce Inc. (EVCM) - Canvas Business Model: Channels

You're looking at how EverCommerce Inc. (EVCM) gets its software and payment solutions into the hands of service-based small and medium-sized businesses (SMBs) as of late 2025. The channel strategy is clearly focused on deep integration within specific industry verticals.

The core customer base supporting these channels is substantial, with the company serving approximately 708,000 global service-based businesses as of November 2025, up from over 725,000 reported earlier in the year.

Direct sales force organized by vertical (EverPro, EverHealth).

The direct sales motion is heavily segmented to match the specialized needs of the EverPro (Home & Field Services) and EverHealth verticals, among others. Management has outlined investments in integrated sales motions to drive adoption of their SaaS and embedded payments offerings.

Digital marketing and online lead generation.

While EverCommerce Inc. (EVCM) previously had a dedicated Marketing Technology Solutions segment, this was divested as of October 2025, signaling a strategic shift away from broad digital marketing as a primary standalone channel focus. The focus has moved toward organic growth supported by product enhancements and customer success resources.

In-app cross-sell prompts and product adoption teams.

This is a critical channel for expansion, showing strong traction. The company has dedicated product adoption teams driving deeper penetration into the existing customer base. The success of this channel is evident in the growth of multi-solution customers:

• Customers enabled for more than one solution: 276,000 as of Q3 2025.
• Year-over-year growth in multi-solution customers: 33%.
• Annualized Total Payments Volume (TPV) across solutions: approximately $13 billion.

Here's a quick look at the financial impact tied to these adoption channels for Q3 2025:

Metric	Value (Q3 2025)	Context
Recurring Revenue (Subscription & Transaction Fees)	$142.2 million	4.3% jump year-over-year
Core SaaS Revenue Growth	Exceeding 8%	Quarterly growth rate
Payments Revenue Growth	6.0% year-over-year	Driven by increased attach rate

Strategic partnerships and industry events (e.g., Service World Expo).

Industry events serve as key touchpoints for executive engagement and partnership visibility. Management actively participates in major industry conferences to communicate strategy and engage with the market. For instance, in the late summer/early fall of 2025, EverCommerce Inc. (EVCM) management presented or held 1x1 meetings at:

• Oppenheimer 28th Annual Technology, Internet & Communications Conference (August 12, 2025).
• Canaccord Genuity 45th Annual Growth Conference (August 13, 2025).
• Piper Sandler Growth Frontiers Conference (September 10, 2025).

Finance: draft the Q4 2025 customer retention rate by vertical by end of January.

EverCommerce Inc. (EVCM) - Canvas Business Model: Customer Segments

You're looking at the core of EverCommerce Inc.'s value delivery-the specific businesses they serve with their vertically-tailored software. This isn't a one-size-fits-all approach; it's about deep focus on service-based small-to-midsize businesses (SMBs). The company's entire platform is built around simplifying the complex daily operations for these local service professionals.

As of November 2025, EverCommerce serves approximately 708,000 global service-based businesses. This massive customer base is segmented primarily across three core verticals, with two dominating the financial picture.

• Service-based small-to-midsize businesses (SMBs).
• Home Service Providers (EverPro segment).
• Health Service Providers (EverHealth segment).
• Wellness Service Providers (EverWell segment).

The concentration in the top two verticals is significant. The main revenue streams, EverPro and EverHealth together, account for about 95% of total revenue as of the November 2025 conference presentation. This focus means the health of those two segments drives the overall financial performance.

Customer stickiness and expansion are measured by multi-solution adoption. Here's the quick math: in the third quarter of 2025, 276,000 customers were enabled for more than one solution, which is a massive 33% year-over-year growth. That cross-sell is pure margin expansion.

Here is a breakdown of the key customer segment metrics as of late 2025 data points:

Segment Metric	Value	Context/Date
Total Global Service Businesses Served	708,000	As of November 2025
Customers Enabled for More Than One Solution	276,000	As of Q3 2025
Year-over-Year Growth in Multi-Solution Customers	33%	As of Q3 2025
EverPro and EverHealth Combined Revenue Share	95%	As of November 2025
EverPro Market Penetration	Less than 2%	As of November 2025
New Customer Payment Attach Rate	Around 60%	As of November 2025
Annualized Total Payments Volume (TPV)	Approximately $13 billion	As of Q3 2025

The EverPro segment, focused on Home Services, shows substantial runway, with market penetration reported at less than 2%. Furthermore, the adoption of their embedded payments is a key driver, with the new customer payment attach rate sitting around 60%. This TPV base, which reached approximately $13 billion annualized as of Q3 2025, represents a critical component of the recurring revenue base for these customer groups.

For a snapshot of the scale, the Q3 2025 revenue from continuing operations was $147.5 million. Finance: draft 13-week cash view by Friday.

EverCommerce Inc. (EVCM) - Canvas Business Model: Cost Structure

You're looking at the expenses that drive EverCommerce Inc. (EVCM) operations as of late 2025. The cost structure is heavily weighted toward supporting the software platforms and the vertical-specific sales efforts.

• High fixed costs for Research & Development (R&D) and software maintenance.
• Significant Sales, General, and Administrative (SG&A) expenses for vertical teams.
• Costs of processing transactions and payment gateway fees.
• Acquisition and integration costs for new technology (e.g., ZyraTalk).
• Operating costs reduced by over $10 million in 2025 due to optimization.

The investment in the core technology remains substantial. For the full year 2024, Research & Development Expense was reported at $80 million. Similarly, Selling, General & Admin Expense for 2024 stood at $139 million, reflecting the costs associated with managing and scaling the diverse vertical teams, like those in EverPro and EverHealth, which together account for about 95% of total revenue.

Transaction costs are an inherent variable cost tied to revenue generation. While the specific payment gateway fee percentage isn't public, the underlying volume is growing. For the first quarter of 2025, Total Payments Volume (TPV) was $12.7 billion, showing nearly 9% year-over-year growth. This volume growth directly impacts the variable costs for processing those payments.

Acquisition and integration costs surface as non-recurring expenses. The September 15, 2025, acquisition of ZyraTalk for AI-driven solutions adds to these. For context on non-recurring costs, in the first quarter ended March 31, 2025, Transaction-related and other non-recurring or unusual costs totaled $5,735 thousand.

Management has focused heavily on efficiency. You see the result of this in the margin expansion; EBITDA Margin improved by 500 basis points from 2022 through 2025. This optimization effort is explicitly stated to have reduced operating costs by over $10 million in 2025.

Here's a look at some key expense components and profitability metrics from the continuing operations for the first nine months of 2025, showing the impact of these cost controls:

Metric (in thousands USD)	Q1 2025	Q3 2025
Revenue from Continuing Operations	$142,300	$147,500
Adjusted EBITDA from Continuing Operations	$44,945	$46,500
Depreciation and Amortization (Non-Adjusted)	$16,768	Not Explicitly Available
Other Amortization (Non-Adjusted)	$1,482	Not Explicitly Available
Stock-based Compensation Expense	$6,755	Not Explicitly Available
Transaction-related and other non-recurring or unusual costs	$5,735	Not Explicitly Available

The structure shows a clear trade-off: high fixed investment in R&D and SG&A to support the vertical SaaS model, balanced by aggressive cost optimization efforts that are yielding tangible results in margin improvement. Finance: draft 13-week cash view by Friday.

EverCommerce Inc. (EVCM) - Canvas Business Model: Revenue Streams

You're looking at the engine room of EverCommerce Inc. (EVCM), and honestly, the revenue streams are heavily weighted toward the predictable stuff. The model is built on two main pillars: recurring software fees and the volume-based fees from embedded payments.

Subscription fees (SaaS) for core vertical software form the bedrock. This is the sticky, high-margin revenue from their vertical software platforms serving Home & Field Services, Health Services, and Fitness & Wellness verticals. To be fair, the core SaaS revenue growth was quite strong, exceeding 8% in the third quarter.

Transaction fees from embedded payment processing are the accelerant. When a business can accept payment instantly through the same software they use to manage their schedule, it simplifies their cash flow and empowers them to grow. The company's annualized Total Payments Volume (TPV) expanded to approximately $13 billion as of Q3 2025, showing real traction in payment adoption.

Here are the key financial figures driving the current view of EverCommerce Inc. (EVCM) revenue:

• Subscription fees (SaaS) for core vertical software.
• Transaction fees from embedded payment processing.
• Full-year 2025 revenue guidance is $584 million to $592 million.
• Adjusted EBITDA guidance for 2025 is $174.5 million to $179.5 million.
• Revenue from continuing operations was $147.5 million in Q3 2025.

The recurring revenue base-Subscription and transaction fees-was $142.2 million in Q3 2025, which represented a 4.3% jump from the prior year on a reported basis from continuing operations. On a pro forma basis, that subscription and transaction revenue grew 4.4% year-over-year for the quarter. Payments revenue itself saw a healthy 6.0% year-over-year growth in Q3.

Let's map the recent quarterly performance against the full-year expectations. This gives you a clearer picture of the run-rate needed to hit the target, defintely.

Metric	Q3 2025 Actual (Continuing Operations)	Full Year 2025 Guidance Range
Total Revenue	$147.5 million	$584 million to $592 million
Subscription & Transaction Revenue	$142.2 million	Not explicitly provided as a range
Adjusted EBITDA	$46.5 million	$174.5 million to $179.5 million

The company is clearly prioritizing the growth of its integrated payments, evidenced by the $13.0 billion TPV. This focus, coupled with the AI acceleration efforts via the ZyraTalk acquisition, is intended to drive both higher attach rates and margin accretion across the platform.

Finance: draft 13-week cash view by Friday.