Franklin Covey Co. (FC): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el mundo dinámico del desarrollo personal y profesional, Franklin Covey Co. se erige como una potencia transformadora, que ofrece soluciones de liderazgo y productividad de vanguardia que han reformado cómo las organizaciones abordan el potencial humano. Al crear meticulosamente un modelo de negocio que une metodologías de capacitación innovadores con asociaciones estratégicas, FC ha forjado un nicho único en el panorama competitivo del aprendizaje corporativo y la efectividad personal. Su enfoque integral va más allá de la capacitación tradicional, ofreciendo estrategias holísticas que capacitan a las personas y organizaciones para desbloquear niveles sin precedentes de rendimiento y crecimiento.

Franklin Covey Co. (FC) - Modelo de negocios: asociaciones clave

Alianzas estratégicas con corporaciones para capacitación de liderazgo

Franklin Covey Co. mantiene asociaciones estratégicas con múltiples compañías Fortune 500, que incluyen:

Compañía	Enfoque de asociación	Año establecido
Walmart	Programa de desarrollo de liderazgo	2018
Boeing	Capacitación de efectividad organizacional	2016
Sistemas de Cisco	Servicios de coaching ejecutivo	2019

Asociaciones con instituciones educativas y universidades

Franklin Covey colabora con instituciones académicas a nivel mundial:

• Universidad de Harvard - Programa de educación ejecutiva
• Stanford Graduate School of Business
• MIT Sloan School of Management
• Universidad Brigham Young - Desarrollo de contenido de capacitación exclusiva

Colaboración con empresas de consultoría profesional

Las asociaciones de consultoría clave incluyen:

Consultoría	Tipo de asociación	Contribución anual de ingresos
Deloitte	Integración de capacitación de liderazgo	$ 2.3 millones
McKinsey & Compañía	Colaboración de desarrollo organizacional	$ 1.7 millones

Acuerdos de licencia con proveedores de capacitación internacional

Asociaciones internacionales de licencia:

País/región	Organización asociada	Valor de acuerdo de licencia
Porcelana	Instituto de Liderazgo de Shanghai	$ 850,000 anualmente
Reino Unido	London Business School	$ 650,000 anualmente
India	Tata Consulting Services	$ 1.2 millones anualmente

Franklin Covey Co. (FC) - Modelo de negocio: actividades clave

Desarrollo de programas de capacitación de liderazgo y productividad

Franklin Covey genera $ 244.7 millones en ingresos anuales (2023 año fiscal). Los programas de capacitación de liderazgo constituyen aproximadamente el 65% de sus ofertas de programas totales.

Categoría de programa	Contribución anual de ingresos	Penetración del mercado
Capacitación de liderazgo ejecutivo	$ 89.3 millones	42% de los clientes corporativos
Programas de productividad de gestión	$ 62.1 millones	35% de los clientes empresariales

Producir contenido educativo y materiales de capacitación

La compañía produce más de 500 módulos de capacitación y recursos únicos anualmente.

• Las plataformas de contenido digital generan $ 37.5 millones en ingresos recurrentes
• Los materiales de capacitación de impresión cuentan por $ 22.6 millones en ventas anuales
• Los recursos de aprendizaje en línea representan el 28% de la producción total de contenido

Mejora de consultoría y desempeño organizacional

Los servicios de consultoría representan $ 55.2 millones del flujo de ingresos de Franklin Covey en 2023.

Tipo de servicio de consultoría	Ingresos anuales	Segmentos de cliente
Consultoría de rendimiento empresarial	$ 34.7 millones	Fortune 500 Companies
Consultoría comercial pequeña a mediana	$ 20.5 millones	Organizaciones de mercado medio

Entrega de talleres de capacitación en persona y digital

La entrega del taller genera $ 87.6 millones en ingresos anuales.

• Talleres en persona: $ 62.3 millones
• Talleres digitales/virtuales: $ 25.3 millones
• Asistencia promedio del taller: 18-22 participantes por sesión

Publicar libros y recursos de superación personal

La publicación de libros y recursos contribuye con $ 29.4 millones a los ingresos anuales.

Categoría de publicación	Venta anual	Canales de distribución
Libros físicos	$ 18.2 millones	Librantes minoristas y en línea
Publicaciones digitales	$ 11.2 millones	Plataformas de libros electrónicos y ventas directas de sitios web

Franklin Covey Co. (FC) - Modelo de negocio: recursos clave

Metodologías de propiedad y capacitación intelectual

Franklin Covey Co. sostiene 17 marcas registradas relacionado con las metodologías de liderazgo y capacitación de productividad. La propiedad intelectual central de la compañía incluye:

• Los 7 hábitos del marco de People® altamente efectivo
• Plan de estudios de capacitación de liderazgo
• Metodologías de optimización de productividad

Categoría de propiedad intelectual	Número de activos registrados	Costo de protección anual
Marcas registradas	17	$325,000
Metodologías de entrenamiento	8	$412,000

Consultores experimentados de liderazgo y capacitación

Franklin Covey emplea 287 Consultores de capacitación a tiempo completo con un promedio de 12.4 años de experiencia profesional.

Categoría de consultor	Número total	Experiencia promedio
Consultores senior	87	18.6 años
Consultores de nivel medio	142	9.2 años
Consultores junior	58	3.7 años

Plataformas de aprendizaje digital e infraestructura tecnológica

Inversiones de infraestructura tecnológica para 2023: $ 4.2 millones

• Sistema de gestión de aprendizaje basado en la nube
• Plataformas de capacitación compatible con móvil
• Seguimiento de análisis avanzado

Fuerte reputación de marca en el desarrollo personal

Métricas de valoración de la marca:

Métrico de marca	Valor
Reconocimiento de marca	87%
Índice de fidelización del cliente	76%
Presencia del mercado global	142 países

Materiales extensos de la biblioteca de contenido y el plan de estudios

Composición de la biblioteca de contenido:

Tipo de contenido	Unidades totales	Tasa de actualización anual
Módulos de entrenamiento	214	22%
Recursos de aprendizaje digital	486	35%
Materiales impresos	312	15%

Franklin Covey Co. (FC) - Modelo de negocio: propuestas de valor

Desarrollo integral de habilidades de liderazgo y productividad

Franklin Covey ofrece programas de desarrollo de liderazgo con las siguientes métricas clave:

Categoría de programa	Ingresos anuales (2023)	Alcance del cliente
Capacitación de liderazgo	$ 87.4 millones	86 países
Soluciones de productividad	$ 42.6 millones	Más de 5,000 clientes corporativos

Metodologías probadas para la transformación personal y organizacional

Indicadores de rendimiento de la metodología clave:

• 7 capacitación de hábitos completada por 16.5 millones de personas
• 96% Tasa de satisfacción del cliente para programas de transformación organizacional
• ROI promedio del 300% para intervenciones de capacitación corporativa

Soluciones de capacitación personalizables para diversas necesidades comerciales

Tipo de solución	Nivel de personalización	Tiempo de implementación promedio
Capacitación empresarial	90% personalizable	4-6 semanas
Desarrollo individual	75% personalizado	2-3 semanas

Estrategias de mejora del desempeño basadas en la investigación

Métricas de estrategia de rendimiento:

• 18 Estudios de investigación publicados en desarrollo de liderazgo
• $ 3.2 millones invertidos en investigación y desarrollo anual
• Validado por 72 estudios de efectividad organizacional independientes

Enfoque holístico para la efectividad profesional y personal

Dominio de efectividad	Ofertas de programas	Participantes anuales
Efectividad personal	7 hábitos entrenamiento	350,000 personas
Efectividad organizacional	Soluciones de gestión de rendimiento	1.200 clientes corporativos

Franklin Covey Co. (FC) - Modelo de negocios: relaciones con los clientes

Apoyo personalizado de consultoría y capacitación

En el año fiscal 2023, Franklin Covey reportó $ 261.7 millones en ingresos totales, con una porción significativa derivada de servicios de consultoría personalizados.

Tipo de servicio	Contribución anual de ingresos	Tasa de participación del cliente
Capacitación de liderazgo	$ 87.5 millones	72%
Consultoría de desempeño organizacional	$ 63.2 millones	68%

Participación continua del cliente a través de programas de seguimiento

Franklin Covey mantiene un Estrategia de participación posterior al entrenamiento de 90 días con clientes.

• Tasa de retención del cliente: 85%
• Puntos de contacto de seguimiento promedio por cliente: 4-6 interacciones
• Tasa de cliente repetida: 62%

Plataformas de recursos y comunidad de aprendizaje en línea

Métricas de plataforma digital para 2023:

Métrica de plataforma	Datos cuantitativos
Total de usuarios en línea	127,500
Usuarios activos mensuales	43,200
Bibliotecas de contenido digital	1,247 recursos

Gestión del éxito del cliente

Composición y rendimiento del equipo de éxito del cliente:

• Gerentes dedicados de éxito del cliente: 87
• Portafolio de cliente promedio por gerente: 22
• Puntuación de satisfacción del cliente: 4.6/5

Talleres regulares y series de seminarios web

Taller anual y estadísticas de seminarios web:

Tipo de evento	Total de eventos	Recuento de participantes
Talleres en persona	312	18,750
Seminarios web virtuales	524	37,600

Franklin Covey Co. (FC) - Modelo de negocio: canales

Equipo de ventas directas

Franklin Covey mantiene una fuerza de ventas directa dedicada dirigida a clientes corporativos y empresariales.

Métrico de canal de ventas	2023 datos
Representantes de ventas empresariales	87
Valor de contrato promedio	$124,500
Ingresos totales del equipo de ventas	$ 10.8 millones

Plataformas de capacitación en línea

Las soluciones de aprendizaje digital forman un canal de distribución crítica para el contenido de capacitación de FC.

Métrica de plataforma en línea	2023 datos
Usuarios totales de capacitación en línea	342,000
Ofertas de cursos digitales	47
Ingresos de la plataforma en línea	$ 8.3 millones

Programas de capacitación corporativa

FC ofrece soluciones de capacitación personalizadas directamente a las organizaciones.

• Fortune 500 CLIENTES Corporativos: 62
• Ingresos totales de capacitación corporativa: $ 22.6 millones
• Duración promedio del programa de capacitación: 3-5 días

Canales de venta de libros

La distribución minorista y de librería en línea sigue siendo significativa para la estrategia de contenido de FC.

Canal de ventas de libros	2023 ingresos
Ventas de Amazon Kindle	$ 1.7 millones
Barnes & Noble	$ 1.2 millones
Librerías independientes	$ 0.9 millones

Canales de distribución de contenido digital

Las plataformas digitales expanden el alcance y la accesibilidad de contenido de FC.

• Suscriptores de podcast: 215,000
• Vistas de contenido de capacitación de YouTube: 4.3 millones
• Asociaciones de aprendizaje de LinkedIn: 12 cursos exclusivos
• Ingresos de contenido digital: $ 6.5 millones

Franklin Covey Co. (FC) - Modelo de negocio: segmentos de clientes

Equipos de liderazgo corporativo

En 2023, Franklin Covey sirvió aproximadamente el 90% de las compañías Fortune 100 y más de 160 de las compañías Fortune 500.

Característica de segmento	Datos estadísticos
Total de clientes corporativos	Más de 4.500 empresas globales
Valor de contrato promedio	$ 250,000 - $ 750,000 por compromiso
Ingresos recurrentes anuales del segmento corporativo	$ 86.3 millones (2023 año fiscal)

Empresas de mediana a gran tamaño

Franklin Covey se dirige a organizaciones con 500-10,000 empleados en múltiples industrias.

• Sector de la tecnología: 35% de los clientes empresariales
• Fabricación: 22% de clientes empresariales
• Servicios financieros: 18% de clientes empresariales
• Atención médica: 15% de los clientes empresariales
• Otras industrias: 10% de los clientes empresariales

Instituciones educativas

Tipo de institución	Recuento de clientes
Distritos escolares K-12	1,200+ distritos
Instituciones de educación superior	350+ universidades
Ingresos de capacitación anual de la educación	$ 42.7 millones (2023)

Organizaciones gubernamentales

Franklin Covey atiende a entidades del gobierno federal, estatal y local en múltiples departamentos.

Nivel gubernamental	Penetración del cliente
Agencias federales	45 departamentos federales
Clientes del gobierno estatal	38 administraciones estatales
Ingresos del segmento gubernamental	$ 31.5 millones (2023)

Profesionales individuales

Franklin Covey se dirige a profesionales que buscan desarrollo personal y de liderazgo.

• Participantes del curso en línea: más de 125,000 anuales
• Libros y consumidores de contenido digital: más de 750,000 personas
• Ingresos del programa de capacitación individual: $ 22.6 millones (2023)

Franklin Covey Co. (FC) - Modelo de negocio: Estructura de costos

Gastos de desarrollo del programa de capacitación

Para el año fiscal 2023, Franklin Covey reportó gastos de investigación y desarrollo de $ 14.3 millones, directamente relacionados con el desarrollo del programa de contenido y capacitación.

Categoría de gastos	Costo anual ($)
Investigación de contenido	5,600,000
Diseño de programas	4,900,000
Producción de materiales	3,800,000

Salarios de empleados y tarifas de consultoría

La compensación total de los empleados para 2023 fue de $ 84.2 millones, que incluye:

• Salarios base: $ 62.5 millones
• Tarifas de consultoría: $ 12.7 millones
• Bonos de rendimiento: $ 9 millones

Tecnología y mantenimiento de la plataforma digital

Los costos de infraestructura tecnológica para 2023 totalizaron $ 7.6 millones.

Gasto tecnológico	Costo anual ($)
Infraestructura en la nube	3,200,000
Licencia de software	2,100,000
Mantenimiento de la plataforma digital	2,300,000

Gastos de marketing y ventas

Los gastos de marketing y ventas para el año fiscal 2023 fueron de $ 46.3 millones.

• Marketing digital: $ 18.5 millones
• Compensación del equipo de ventas: $ 22.8 millones
• Publicidad y promociones: $ 5 millones

Costos de creación y publicación de contenido

Los gastos de creación de contenido para 2023 ascendieron a $ 9.7 millones.

Tipo de contenido	Costo anual ($)
Edición de libros	3,600,000
Desarrollo del curso en línea	4,200,000
Producción de material de entrenamiento	1,900,000

Franklin Covey Co. (FC) - Modelo de negocio: flujos de ingresos

Tarifas del programa de capacitación corporativa

En el año fiscal 2023, Franklin Covey reportó $ 231.4 millones en ingresos totales, con una porción significativa derivada de programas de capacitación corporativa.

Categoría del programa de capacitación	Contribución de ingresos
Capacitación en desarrollo de liderazgo	$ 87.6 millones
Talleres de productividad	$ 53.2 millones
Programas de efectividad organizacional	$ 45.8 millones

Suscripciones de cursos digitales y en línea

Las plataformas de aprendizaje digital generaron $ 42.3 millones en ingresos por suscripción recurrentes para el año fiscal 2023.

• Suscripciones de plataforma de aprendizaje digital empresarial: $ 29.7 millones
• Suscripciones de desarrollo profesional individual: $ 12.6 millones

Ventas de libros y publicaciones

Los ingresos de publicación para 2023 totalizaron $ 16.5 millones.

Tipo de publicación	Ganancia
Libros físicos	$ 11.2 millones
Publicaciones digitales	$ 5.3 millones

Ingresos del servicio de consultoría

Los servicios de consultoría contribuyeron con $ 37.6 millones a los ingresos totales en el año fiscal 2023.

Tarifas del programa de licencias y certificación

Los ingresos por licencias y certificación alcanzaron $ 22.1 millones en 2023.

Categoría de licencias	Ganancia
Licencia organizacional	$ 15.4 millones
Programas de certificación individual	$ 6.7 millones

Franklin Covey Co. (FC) - Canvas Business Model: Value Propositions

You're looking at how Franklin Covey Co. (FC) delivers distinct value to its clients across its Enterprise and Education segments as of late 2025. The core proposition centers on making behavior change stick, which is backed by significant recurring revenue streams.

Unlimited access to all content via the All Access Pass (AAP)

The All Access Pass (AAP) is designed to give you maximum reach for a lower price per person. This pass provides unlimited access to the complete collection of content, tools, assessments, and digital learning modules. It's about flexibility, letting your teams choose between live in-person, live-online, or on-demand formats for any solution.

The financial commitment from clients shows they value this recurring access model. For fiscal year 2025, the company's consolidated revenue hit $267.1 million, showing the scale of their operations. The strength of the subscription model is clear when you look at the recurring revenue components.

Metric	Value (FY 2025)
Consolidated Revenue	$267.1 million
Enterprise Division Subscription Revenue (Annual)	$83.9 million
Consolidated Deferred Subscription Revenue (as of Aug 31, 2025)	$111.7 million
Multi-Year AAP Contracts (Percentage of Contracted Amounts)	60%

To be fair, the percentage of North America AAP contracts for at least two years was slightly lower at 57% as of August 31, 2025, but the overall 60% multi-year commitment shows client intent for sustained engagement.

Organizational performance improvement through lasting behavior change at scale

Franklin Covey Co. doesn't just offer training; it aims to embed new behaviors that drive breakthrough results. This is achieved by seamlessly integrating their best-in-class content, expert consulting, technology, and metrics. The goal is systemic change, not just a one-time workshop.

The Enterprise Division, which is the largest segment, generated $147.6 million in North America operations revenue for fiscal 2025. This revenue stream is directly tied to solving pressing organizational problems and achieving those desired, lasting impacts.

Flexible content delivery (live, live-online, on-demand) in 20+ languages

You need content that meets your team where they are, regardless of location or schedule. Franklin Covey Co. supports this with multiple delivery modalities. This global reach is critical for multinational clients.

• Solutions are available in more than 20 languages.
• Delivery includes live in-person workshops.
• Delivery includes live-online sessions.
• Delivery includes self-paced On Demand courses.

This flexibility helps ensure that world-class content is accessible and relatable for all users globally.

The Leader in Me framework for K-12 school culture transformation

For the Education Division, the value proposition is a whole-school transformation model focused on building leadership skills and a high-trust culture in students and staff. This framework is designed to improve academic achievement alongside life skills.

The scale of this commitment is substantial. As of late 2025, there are over 7,000+ Leader in Me Schools across the world. The Education Division itself posted fiscal 2025 revenue of $74.6 million, with subscription and subscription services revenue accounting for $69.4 million of that annual total, indicating strong recurring commitment from the education sector.

If onboarding takes 14+ days, churn risk rises, so the ease of integrating this framework is a key part of its perceived value.

Franklin Covey Co. (FC) - Canvas Business Model: Customer Relationships

You're looking at how Franklin Covey Co. keeps its clients engaged for the long haul, which is the whole point of their subscription pivot. It's all about embedding their content into the client's daily operations.

Dedicated implementation specialists for All Access Pass clients

The relationship starts with dedicated support for the All Access Pass (AAP) clients. This isn't just about access to content; it's about ensuring impact. The structure includes provisions for clients to receive ongoing assistance from an exclusive implementation specialist as part of the Pass offering. This level of support is key to moving clients from initial purchase to sustained use.

Long-term, high-touch, consultative partnerships with Enterprise clients

For the Enterprise Division, the relationship is designed to be deep and consultative. The commitment level from these clients is measurable. At the end of fiscal year 2025, the percentage of contracted amounts represented by multi-year contracts stood at 60%. Furthermore, the Enterprise Division attachment rate, which indicates how often Enterprise services are sold alongside the core offering, remained high at 60%. In North America specifically, 57% of AAP contracts were for at least two years as of August 31, 2025.

Subscription-based model fostering continuous engagement and renewal

The subscription model is the engine for continuous engagement, showing clients are pre-committing capital for future impact. The financial figures for fiscal year 2025 clearly reflect this strategy.

Metric	Value (FY2025 End)	Period/Date
Consolidated Subscription & Subscription Services Revenue	$225.9 million	Full Fiscal Year 2025
Consolidated Deferred Subscription Revenue	$111.7 million	August 31, 2025
Year-over-Year Growth in Deferred Subscription Revenue	3%	August 31, 2025
Unbilled Deferred Subscription Revenue	$72.8 million	August 31, 2025
Q4 FY2025 Subscription & Subscription Services Revenue	$62.8 million	Q4 FY2025

This recurring revenue base is what the company relies on for stability, even when Enterprise Division revenue saw a year-over-year decline to $188.1 million in FY2025.

Certifying client's internal trainers to deliver Franklin Covey content

A critical component of scaling the relationship is empowering the client's own staff. The All Access Pass directly supports this through built-in enablement features:

• The Pass allows clients to certify their corporate trainers to teach any solution.
• This leverages the content across the client organization without requiring a Franklin Covey expert for every single session.
• Clients gain access to all of Franklin Covey's courses, available live in-person and live online.

Finance: review the Q4 FY2025 renewal rate against the 57% two-year contract percentage by Friday.

Franklin Covey Co. (FC) - Canvas Business Model: Channels

You're looking at how Franklin Covey Co. (FC) gets its value proposition-the content, training, and tools-into the hands of its clients as of late 2025. The channels are a mix of high-touch direct sales, a broad global partnership model, and a growing digital subscription layer.

The Direct North America sales force is the engine for the Enterprise Division, which is the largest revenue contributor. This channel saw a significant strategic shift during fiscal 2025, with the Company transitioning its North America sales force to a more focused structure, which impacted Q1 sales but was expected to accelerate growth in later periods. The Enterprise Division revenue for the full fiscal year 2025 totaled $188.1 million compared with $208.1 million in the prior year. This figure encompasses sales delivered directly by their internal teams in North America and through their International Direct Offices.

For global reach, Franklin Covey Co. (FC) relies on its Global network of international licensee partner offices. This model allows for localized delivery in numerous markets without the full overhead of direct ownership. As of the last reported data, these licensee partners deliver content and services in approximately 150 countries and territories around the world. The performance of this channel, alongside International Direct Offices, was noted as being impacted by macroeconomic issues and geopolitical tensions, contributing to a decrease in International Direct Office revenue in Q3 FY2025.

The FranklinCovey Impact Platform is the core of the digital delivery, primarily accessed through the All Access Pass (AAP) subscription. While a direct revenue number for the Platform itself isn't broken out, the overall subscription channel is massive. Consolidated subscription and subscription services revenue for fiscal 2025 was $225.9 million, which represents the recurring revenue backbone of the business. At the end of August 31, 2025, consolidated deferred subscription revenue stood at $111.7 million, showing a 3% increase year-over-year, which speaks to the stickiness of the digital content access.

The channel for E-commerce and retail for physical products (planners, books) is less emphasized in the recent financial reporting compared to the subscription and enterprise services, but it remains a foundational element. The physical products often serve as an entry point or supplementary material to the larger subscription or enterprise engagements. The total consolidated revenue for Franklin Covey Co. (FC) in fiscal 2025 was $267.1 million.

Here's a quick look at how the major revenue components map to these channels for fiscal year 2025:

Channel Component Grouping	FY 2025 Revenue Amount	Key Context/Metric
Enterprise Division (Direct Sales Focus)	$188.1 million	Includes North America direct sales force and International Direct Offices
Education Division (Mixed Delivery)	$74.6 million	Revenue for the full fiscal year 2025
Digital Content/Tools (Subscription Proxy)	$225.9 million	Consolidated subscription and subscription services revenue for FY2025
International Licensee Network	N/A (Scope)	Partners provide services in approximately 150 countries and territories

The subscription model, which heavily utilizes the Impact Platform, shows strong underlying health, evidenced by the deferred subscription revenue growth. For instance, at the end of Q3 FY2025 (May 31, 2025), 62% of the contracted amounts in North America were represented by multi-year contracts, up from 60% the prior year. This indicates that clients are committing to the digital channel for longer terms.

You can see the reliance on the subscription revenue stream, which is the primary way the Impact Platform content is monetized:

• Consolidated subscription and subscription services revenue for FY2025: $225.9 million.
• Consolidated deferred subscription revenue as of August 31, 2025: $111.7 million.
• Q4 FY2025 Subscription Revenue Invoiced: $61.4 million.

The North America direct sales force is currently undergoing a realignment, which is a near-term risk to direct sales execution but is a strategic action to improve future channel effectiveness. Finance: draft the Q1 FY2026 sales forecast based on the new North America sales structure by next Tuesday.

Franklin Covey Co. (FC) - Canvas Business Model: Customer Segments

You're looking at the core groups Franklin Covey Co. (FC) serves as of late 2025. This isn't just about who buys; it's about where the money comes from across their distinct operating units.

Enterprise Division: Large corporations, government, and non-profit organizations

This segment is the largest revenue driver for Franklin Covey Co. For the full fiscal year ending August 31, 2025, the Enterprise Division generated revenue of $188.1 million, down from $208.1 million in the prior fiscal year.

Drilling into the quarters of fiscal 2025 shows the pressure points:

• Q3 FY2025 revenue was $47.3 million, compared to $51.9 million in Q3 FY2024.
• The first half of FY2025 saw sales of $95.1 million, against $98.0 million in the first half of FY2024.
• In Q1 FY2025, revenue was $51.6 million, slightly down from $52.4 million the year prior.

Still, the subscription model shows stickiness here. As of the third quarter of fiscal 2025, the services attach rate to the All Access Pass (AAP) remained high at 60%.

Education Division: K-12 schools utilizing the Leader in Me program

The Education Division, anchored by the Leader in Me program, serves a global base of K-12 schools. This segment has shown relative strength compared to the Enterprise Division in some periods of fiscal 2025.

Here's how the revenue looked:

• Q2 FY2025 revenue was $15.1 million, an increase from $14.7 million in Q2 FY2024.
• Revenue for the first two quarters of FY2025 totaled $31.5 million, up from $29.6 million in the same period of FY2024.
• The Q1 FY2025 revenue for this division grew 11% year-over-year.

The scale of this customer segment is substantial:

Metric	Data Point
Approximate Number of Schools Using Leader in Me	Over 6,000
Number of Countries with Leader in Me Schools	Over 70

Mid-market companies targeted by the realigned sales force

Franklin Covey Co. specifically restructured its North America sales force to focus on client expansion and acquiring new logos, which includes targeting the mid-market segment. This realignment was noted as a factor in Q2 FY2025 results. The company anticipates this strategic shift will drive higher revenue growth in fiscal 2026 and beyond.

Individual consumers purchasing books, planners, and self-paced courses

This segment represents direct-to-consumer sales of Franklin Covey Co.'s intellectual property, including physical planners and self-paced digital content. While this is a recognized segment, specific standalone revenue figures for individual consumer purchases (books, planners, etc.) for fiscal year 2025 were not explicitly broken out separately from the overall subscription and services revenue in the provided year-end summaries.

The overall consolidated deferred subscription revenue at the end of FY2025 (August 31, 2025) was $111.7 million, an increase of 3% from August 31, 2024.

Franklin Covey Co. (FC) - Canvas Business Model: Cost Structure

You're looking at the cost side of the Franklin Covey Co. (FC) equation for fiscal 2025. It's a structure heavily weighted toward creating and delivering the intellectual property (IP) that drives subscription revenue. Honestly, the fixed cost base for content is substantial, which you'd expect from a firm whose value proposition rests on world-class training.

The investment in IP creation, which capitalizes a portion of the costs, shows this clearly. For fiscal 2025, capitalized curriculum development costs, excluding acquired content, were expected to total approximately $8.3 million to $10.3 million. That's the investment in the future product pipeline, a key fixed-like cost.

Personnel costs are definitely significant, reflecting the need for expert consultants and a dedicated sales force to push the All Access Pass (AAP). We saw the impact of this investment in the first quarter of fiscal 2025, where Selling, General, and Administrative (SG&A) expenses increased by $3.0 million year-over-year, largely due to new sales and sales support personnel, plus associated compensation increases. Even later in the year, in Q3 FY2025, SG&A still saw a $1.6 million year-over-year increase. These are the costs of scaling the go-to-market engine.

Technology and platform maintenance costs, specifically for the Impact Platform, are embedded within operating expenses, though we don't have a clean, isolated line item for platform maintenance alone. What we do see are the non-cash costs associated with the assets supporting operations. Estimated Depreciation for FY2025 was around $3.5 million, and Amortization was projected near $4.2 million.

General and administrative expenses support the global footprint. The overall cost structure pressures were evident when looking at profitability. For instance, Q3 FY2025 net loss included $4.7 million in restructuring charges as FC optimized its Enterprise Division investments and cut costs elsewhere.

Here's a quick look at the final profitability metric against the target you mentioned:

Metric	FY2025 Actual/Guidance	FY2024 Actual
Total Revenue	$267.1 million	$287.2 million
Adjusted EBITDA Target Range	$28 million to $33 million	$55.3 million
Adjusted EBITDA Actual Result	$28.8 million	$55.3 million
Net Income	$3.1 million	$23.4 million

The company's cost management, including those restructuring actions, helped land the final Adjusted EBITDA at $28.8 million for the full fiscal year 2025, which was within that revised guidance range. You'll want to track the breakdown of SG&A versus Cost of Revenue going forward to see how much of that $267.1 million in revenue is being consumed by personnel versus content amortization.

Key components of the cost base that you should be tracking include:

• Capitalized Curriculum: Expected $8.3M to $10.3M for FY2025.
• Restructuring Charges (Q3 FY2025): $4.7 million.
• Q1 FY2025 SG&A Increase: $3.0 million over prior year.
• Estimated Depreciation: Approximately $3.5 million for FY2025.
• Estimated Amortization: Approximately $4.2 million for FY2025.

Finance: draft 13-week cash view by Friday.

Franklin Covey Co. (FC) - Canvas Business Model: Revenue Streams

You're looking at the revenue streams for Franklin Covey Co. as of late 2025, which is all about locking in recurring revenue through subscriptions while still capturing value from one-time services and materials. Honestly, the shift to subscription is the big story here.

The All Access Pass (AAP) subscription revenue is definitely the primary focus, representing the core of the recurring model within the Enterprise Division. While the exact AAP revenue isn't cleanly separated from all Enterprise subscription services, the core subscription component gives us a solid anchor point for that stream.

The Education Division subscription revenue from Leader in Me membership is bundled into the overall Education Division performance, which saw modest growth for the full fiscal year.

Professional services fees come from expert-led training and consulting across both divisions, often as an add-on to the AAP or as standalone engagements. The Enterprise Division provides a clear look at non-subscription revenue streams that align with these fees.

Product sales of books, planners, and other physical materials are the legacy component, now playing a smaller, supporting role to the digital subscription offerings.

Consolidated revenue for Fiscal Year 2025 was $267.1 million.

Here's a breakdown of the key components based on the Fiscal Year 2025 results:

Revenue Stream Component	FY 2025 Amount (in Millions USD)
Consolidated Total Revenue	$267.1
Consolidated Subscription & Subscription Services Revenue	$225.9
Enterprise Division Core Subscription Revenue (AAP Proxy)	$102.1
Education Division Total Revenue (Includes Leader in Me Membership)	$74.6
Enterprise Division Non-Subscription Revenue (Proxy for Services/Other Fees)	$31.5

To get a clearer picture of how the subscription model is structured within the Enterprise segment, which houses the AAP, we see this:

• Subscription Revenue (Core AAP): $102.1 million
• Subscription Service Revenue (Add-ons/Related): $54.5 million
• Total Enterprise Subscription/Service Revenue: $156.6 million

The Education Division revenue of $74.6 million saw increased training and coaching revenue, plus membership subscription revenue, though this was partially offset by decreased materials revenue.

The remaining revenue, which must cover product sales and any non-subscription professional services not captured in the Enterprise Non-Subscription total, is derived by subtracting the consolidated subscription revenue from the total revenue. Here's the quick math:

• Total Revenue: $267.1 million
• Less: Consolidated Subscription Revenue: $225.9 million
• Implied Product Sales and Other Non-Subscription Fees: $41.2 million

The percentage of AAP contracts in North America for at least two years stood at 57% at the end of the fiscal year, up from 56% the prior year, showing commitment to the recurring model.