Franklin Covey Co. (FC): Business Model Canvas [Jan-2025 Mis à jour]

Dans le monde dynamique du développement personnel et professionnel, Franklin Covey Co. est une puissance transformatrice, offrant des solutions de leadership et de productivité de pointe qui ont remodelé comment les organisations abordent le potentiel humain. En fabriquant méticuleusement un modèle commercial qui prie les méthodologies de formation innovantes avec des partenariats stratégiques, FC a creusé un créneau unique dans le paysage concurrentiel de l'apprentissage des entreprises et de l'efficacité personnelle. Leur approche globale va au-delà de la formation traditionnelle, offrant des stratégies holistiques qui permettent aux individus et aux organisations de débloquer des niveaux de performance et de croissance sans précédent.

Franklin Covey Co. (FC) - Modèle d'entreprise: partenariats clés

Alliances stratégiques avec les entreprises pour une formation en leadership

Franklin Covey Co. maintient des partenariats stratégiques avec plusieurs sociétés Fortune 500, notamment:

Entreprise	Focus de partenariat	Année établie
Walmart	Programme de développement du leadership	2018
Boeing	Formation de l'efficacité organisationnelle	2016
Systèmes Cisco	Services de coaching exécutif	2019

Partenariats avec les établissements d'enseignement et les universités

Franklin Covey collabore avec les établissements universitaires dans le monde:

• Université de Harvard - Programme de formation exécutive
• École supérieure des affaires de Stanford
• École de gestion du MIT Sloan
• Brigham Young University - Développement de contenu exclusif de formation

Collaboration avec des cabinets de conseil professionnels

Les principaux partenariats de conseil comprennent:

Cabinet de conseil	Type de partenariat	Contribution annuelle des revenus
Deloitte	Intégration de la formation en leadership	2,3 millions de dollars
McKinsey & Entreprise	Collaboration de développement organisationnel	1,7 million de dollars

Accords de licence avec des prestataires de formation internationale

Partenariats internationaux de licence:

Pays / région	Organisation partenaire	Valeur de l'accord de licence
Chine	Institut de leadership de Shanghai	850 000 $ par an
Royaume-Uni	École de commerce de Londres	650 000 $ par an
Inde	Services de conseil Tata	1,2 million de dollars par an

Franklin Covey Co. (FC) - Modèle d'entreprise: activités clés

Développer des programmes de formation en leadership et en productivité

Franklin Covey génère 244,7 millions de dollars de revenus annuels (2023 exercice). Les programmes de formation en leadership représentent environ 65% de leurs offres totales de programmes.

Catégorie de programme	Contribution annuelle des revenus	Pénétration du marché
Formation en leadership exécutif	89,3 millions de dollars	42% des clients d'entreprise
Programmes de productivité de la gestion	62,1 millions de dollars	35% des clients d'entreprise

Produire du contenu éducatif et du matériel de formation

L'entreprise produit plus de 500 modules de formation et ressources uniques par an.

• Les plateformes de contenu numérique génèrent 37,5 millions de dollars de revenus récurrents
• Les documents de formation imprimés représentent 22,6 millions de dollars en ventes annuelles
• Les ressources d'apprentissage en ligne représentent 28% de la production totale de contenu

Conseil et amélioration des performances organisationnelles

Les services de conseil représentent 55,2 millions de dollars de la source de revenus de Franklin Covey en 2023.

Type de service de conseil	Revenus annuels	Segments du client
Conseil des performances d'entreprise	34,7 millions de dollars	Fortune 500 Companies
Conseil commercial petit à médium	20,5 millions de dollars	Organisations de marché intermédiaire

Offrir des ateliers de formation en personne et numérique

La livraison de l'atelier génère 87,6 millions de dollars de revenus annuels.

• Ateliers en personne: 62,3 millions de dollars
• Ateliers numériques / virtuels: 25,3 millions de dollars
• Atelier moyen Atelier: 18-22 participants par session

Publication des livres et des ressources d'auto-amélioration

L'édition des livres et des ressources contribue à 29,4 millions de dollars aux revenus annuels.

Catégorie de publication	Ventes annuelles	Canaux de distribution
Livres physiques	18,2 millions de dollars	Librairies de vente au détail et en ligne
Publications numériques	11,2 millions de dollars	Plateformes de livres électroniques et ventes de site Web direct

Franklin Covey Co. (FC) - Modèle d'entreprise: Ressources clés

Propriété intellectuelle et méthodologies de formation

Franklin Covey Co. détient 17 marques enregistrées liés aux méthodologies de formation au leadership et à la productivité. La propriété intellectuelle principale de l'entreprise comprend:

• Les 7 habitudes de cadre de personnes très efficaces
• Programme de formation en leadership
• Méthodologies d'optimisation de la productivité

Catégorie de propriété intellectuelle	Nombre d'actifs enregistrés	Coût de protection annuel
Marques	17	$325,000
Méthodologies de formation	8	$412,000

Consultants expérimentés en leadership et en formation

Franklin Covey emploie 287 consultants à la formation à temps plein avec une moyenne de 12,4 ans d'expérience professionnelle.

Catégorie de consultants	Nombre total	Expérience moyenne
Consultants principaux	87	18,6 ans
Consultants de niveau intermédiaire	142	9.2 ans
Consultants juniors	58	3,7 ans

Plateformes d'apprentissage numérique et infrastructure technologique

Investissements sur l'infrastructure technologique pour 2023: 4,2 millions de dollars

• Système de gestion d'apprentissage basé sur le cloud
• Plateformes de formation compatibles mobiles
• Suivi d'analyse avancée

Grande réputation de marque dans le développement personnel

Métriques d'évaluation de la marque:

Métrique de la marque	Valeur
Reconnaissance de la marque	87%
Index de fidélité des clients	76%
Présence du marché mondial	142 pays

Bibliothèque de contenu étendue et matériaux de programme d'études

Composition de la bibliothèque de contenu:

Type de contenu	Total des unités	Taux de mise à jour annuel
Modules de formation	214	22%
Ressources d'apprentissage numérique	486	35%
Matériaux imprimés	312	15%

Franklin Covey Co. (FC) - Modèle d'entreprise: propositions de valeur

Développement complet du leadership et des compétences de productivité

Franklin Covey propose des programmes de développement du leadership avec les mesures clés suivantes:

Catégorie de programme	Revenus annuels (2023)	RECHERCHE DE CLIENT
Formation en leadership	87,4 millions de dollars	86 pays
Solutions de productivité	42,6 millions de dollars	Plus de 5 000 clients d'entreprise

Méthodologies éprouvées pour la transformation personnelle et organisationnelle

Indicateurs de performance de méthodologie clé:

• 7 Habitudes Formation terminée par 16,5 millions de personnes
• Taux de satisfaction à 96% pour les programmes de transformation organisationnelle
• ROI moyen de 300% pour les interventions de formation en entreprise

Solutions de formation personnalisables pour divers besoins commerciaux

Type de solution	Niveau de personnalisation	Temps de mise en œuvre moyen
Formation en entreprise	90% personnalisable	4-6 semaines
Développement individuel	75% personnalisé	2-3 semaines

Stratégies d'amélioration des performances basées sur la recherche

Métriques de la stratégie de performance:

• 18 études de recherche publiées en développement du leadership
• 3,2 millions de dollars investis dans la recherche et le développement annuels
• Validé par 72 études d'efficacité organisationnelle indépendantes

Approche holistique de l'efficacité professionnelle et personnelle

Domaine de l'efficacité	Offres de programmes	Participants annuels
Efficacité personnelle	7 Habitudes Formation	350 000 personnes
Efficacité organisationnelle	Solutions de gestion du rendement	1 200 clients d'entreprise

Franklin Covey Co. (FC) - Modèle d'entreprise: relations avec les clients

Conseil personnalisé et soutien à la formation

Au cours de l'exercice 2023, Franklin Covey a déclaré 261,7 millions de dollars de revenus totaux, avec une partie importante dérivée des services de conseil personnalisés.

Type de service	Contribution annuelle des revenus	Taux d'engagement client
Formation en leadership	87,5 millions de dollars	72%
Conseil des performances organisationnelles	63,2 millions de dollars	68%

Engagement des clients en cours grâce à des programmes de suivi

Franklin Covey maintient un Stratégie d'engagement après la formation après la formation de 90 jours avec les clients.

• Taux de rétention de la clientèle: 85%
• Points de contact de suivi moyen par client: 4-6 interactions
• Taux de client répété: 62%

Communauté d'apprentissage en ligne et plateformes de ressources

Métriques de plate-forme numérique pour 2023:

Métrique de la plate-forme	Données quantitatives
Total des utilisateurs en ligne	127,500
Utilisateurs actifs mensuels	43,200
Bibliothèques de contenu numérique	1 247 ressources

Gestion de la réussite du client

Composition et performance de l'équipe du client Client:

• Managères de réussite des clients dédiés: 87
• Portefeuille client moyen par gestionnaire: 22
• Score de satisfaction du client: 4.6 / 5

Ateliers réguliers et séries de webinaires

Statistiques annuelles d'atelier et de webinaire:

Type d'événement	Événements totaux	Comptage des participants
Ateliers en personne	312	18,750
Webinaires virtuels	524	37,600

Franklin Covey Co. (FC) - Modèle d'entreprise: canaux

Équipe de vente directe

Franklin Covey maintient une force de vente directe dédiée ciblant les entreprises et les clients d'entreprise.

Métrique du canal de vente	2023 données
Représentants des ventes d'entreprises	87
Valeur du contrat moyen	$124,500
Équipe de vente Revenu total	10,8 millions de dollars

Plateformes de formation en ligne

Les solutions d'apprentissage numérique forment un canal de distribution critique pour le contenu de formation de FC.

Métrique de la plate-forme en ligne	2023 données
Total des utilisateurs de formation en ligne	342,000
Offres de cours numériques	47
Revenus de plate-forme en ligne	8,3 millions de dollars

Programmes de formation d'entreprise

FC fournit des solutions de formation personnalisées directement aux organisations.

• Fortune 500 Clients d'entreprise: 62
• Revenus de formation totale de l'entreprise: 22,6 millions de dollars
• Durée du programme de formation moyen: 3-5 jours

Réserver les canaux de vente

La distribution de la librairie au détail et en ligne reste importante pour la stratégie de contenu de FC.

Chaire de vente de livre	Revenus de 2023
Ventes d'Amazon Kindle	1,7 million de dollars
Barnes & Noble	1,2 million de dollars
Librairies indépendantes	0,9 million de dollars

Canaux de distribution de contenu numérique

Les plates-formes numériques étendent la portée et l'accessibilité du contenu du FC.

• Abonnés au podcast: 215 000
• Vues de contenu de formation YouTube: 4,3 millions
• LinkedIn Learning Partnerships: 12 cours exclusifs
• Revenus de contenu numérique: 6,5 millions de dollars

Franklin Covey Co. (FC) - Modèle d'entreprise: segments de clientèle

Équipes de leadership d'entreprise

En 2023, Franklin Covey a servi environ 90% des entreprises du Fortune 100 et plus de 160 des sociétés Fortune 500.

Caractéristique du segment	Données statistiques
Total des clients d'entreprise	4 500+ entreprises mondiales
Valeur du contrat moyen	250 000 $ - 750 000 $ par engagement
Revenus récurrents annuels du segment des entreprises	86,3 millions de dollars (2023 Exercice)

Entreprises de grande à grande taille

Franklin Covey cible les organisations avec 500 à 10 000 employés dans plusieurs secteurs.

• Secteur technologique: 35% des clients d'entreprise
• Fabrication: 22% des clients d'entreprise
• Services financiers: 18% des clients d'entreprise
• Santé: 15% des clients d'entreprise
• Autres industries: 10% des clients d'entreprise

Établissements d'enseignement

Type d'institution	Compte de clientèle
K-12 districts scolaires	1 200+ districts
Établissements d'enseignement supérieur	350+ universités
Revenus de formation annuelle de l'éducation	42,7 millions de dollars (2023)

Organisations gouvernementales

Franklin Covey dessert les entités fédérales, étatiques et locales dans plusieurs départements.

Niveau du gouvernement	Pénétration du client
Agences fédérales	45 départements fédéraux
Clients du gouvernement de l'État	38 Administrations d'État
Revenus de segment du gouvernement	31,5 millions de dollars (2023)

Professionnels individuels

Franklin Covey cible les professionnels à la recherche de développement personnel et de leadership.

• Participants du cours en ligne: 125 000+ par an
• Livres et contenu numérique Consommations: plus de 750 000 personnes
• Revenus du programme de formation individuelle: 22,6 millions de dollars (2023)

Franklin Covey Co. (FC) - Modèle d'entreprise: Structure des coûts

Frais de développement du programme de formation

Pour l'exercice 2023, Franklin Covey a déclaré des frais de recherche et de développement de 14,3 millions de dollars, directement liés au contenu et au développement du programme de formation.

Catégorie de dépenses	Coût annuel ($)
Recherche de contenu	5,600,000
Conception du programme	4,900,000
Production de matériaux	3,800,000

Salaires des employés et frais de conseil

La rémunération totale des employés pour 2023 était de 84,2 millions de dollars, notamment:

• Salaires de base: 62,5 millions de dollars
• Frais de consultation: 12,7 millions de dollars
• Bonus de performance: 9 millions de dollars

Technologie et maintenance des plateformes numériques

Les coûts d'infrastructure technologique pour 2023 ont totalisé 7,6 millions de dollars.

Dépenses technologiques	Coût annuel ($)
Infrastructure cloud	3,200,000
Licence de logiciel	2,100,000
Maintenance de plate-forme numérique	2,300,000

Dépenses de marketing et de vente

Les frais de marketing et de vente pour l'exercice 2023 étaient de 46,3 millions de dollars.

• Marketing numérique: 18,5 millions de dollars
• Compensation de l'équipe de vente: 22,8 millions de dollars
• Publicité et promotions: 5 millions de dollars

Coûts de création de contenu et de publication

Les dépenses de création de contenu pour 2023 s'élevaient à 9,7 millions de dollars.

Type de contenu	Coût annuel ($)
Édition de livres	3,600,000
Développement de cours en ligne	4,200,000
Production de matériel de formation	1,900,000

Franklin Covey Co. (FC) - Modèle d'entreprise: Strots de revenus

Frais de programme de formation d'entreprise

Au cours de l'exercice 2023, Franklin Covey a déclaré 231,4 millions de dollars de revenus totaux, avec une partie importante dérivée des programmes de formation d'entreprise.

Catégorie de programme de formation	Contribution des revenus
Formation au développement du leadership	87,6 millions de dollars
Ateliers de productivité	53,2 millions de dollars
Programmes d'efficacité organisationnelle	45,8 millions de dollars

Abonnements de cours numériques et en ligne

Les plateformes d'apprentissage numérique ont généré 42,3 millions de dollars en revenus d'abonnement récurrents pour l'exercice 2023.

• Abonnements à la plate-forme d'apprentissage numérique d'entreprise: 29,7 millions de dollars
• Abonnements individuels au développement professionnel: 12,6 millions de dollars

Ventes de livres et de publication

Les revenus de publication pour 2023 ont totalisé 16,5 millions de dollars.

Type de publication	Revenu
Livres physiques	11,2 millions de dollars
Publications numériques	5,3 millions de dollars

Revenus des services de conseil

Les services de conseil ont contribué 37,6 millions de dollars au total des revenus au cours de l'exercice 2023.

Frais du programme de licence et de certification

Les revenus de licence et de certification ont atteint 22,1 millions de dollars en 2023.

Catégorie de licence	Revenu
Licence organisationnelle	15,4 millions de dollars
Programmes de certification individuels	6,7 millions de dollars

Franklin Covey Co. (FC) - Canvas Business Model: Value Propositions

You're looking at how Franklin Covey Co. (FC) delivers distinct value to its clients across its Enterprise and Education segments as of late 2025. The core proposition centers on making behavior change stick, which is backed by significant recurring revenue streams.

Unlimited access to all content via the All Access Pass (AAP)

The All Access Pass (AAP) is designed to give you maximum reach for a lower price per person. This pass provides unlimited access to the complete collection of content, tools, assessments, and digital learning modules. It's about flexibility, letting your teams choose between live in-person, live-online, or on-demand formats for any solution.

The financial commitment from clients shows they value this recurring access model. For fiscal year 2025, the company's consolidated revenue hit $267.1 million, showing the scale of their operations. The strength of the subscription model is clear when you look at the recurring revenue components.

Metric	Value (FY 2025)
Consolidated Revenue	$267.1 million
Enterprise Division Subscription Revenue (Annual)	$83.9 million
Consolidated Deferred Subscription Revenue (as of Aug 31, 2025)	$111.7 million
Multi-Year AAP Contracts (Percentage of Contracted Amounts)	60%

To be fair, the percentage of North America AAP contracts for at least two years was slightly lower at 57% as of August 31, 2025, but the overall 60% multi-year commitment shows client intent for sustained engagement.

Organizational performance improvement through lasting behavior change at scale

Franklin Covey Co. doesn't just offer training; it aims to embed new behaviors that drive breakthrough results. This is achieved by seamlessly integrating their best-in-class content, expert consulting, technology, and metrics. The goal is systemic change, not just a one-time workshop.

The Enterprise Division, which is the largest segment, generated $147.6 million in North America operations revenue for fiscal 2025. This revenue stream is directly tied to solving pressing organizational problems and achieving those desired, lasting impacts.

Flexible content delivery (live, live-online, on-demand) in 20+ languages

You need content that meets your team where they are, regardless of location or schedule. Franklin Covey Co. supports this with multiple delivery modalities. This global reach is critical for multinational clients.

• Solutions are available in more than 20 languages.
• Delivery includes live in-person workshops.
• Delivery includes live-online sessions.
• Delivery includes self-paced On Demand courses.

This flexibility helps ensure that world-class content is accessible and relatable for all users globally.

The Leader in Me framework for K-12 school culture transformation

For the Education Division, the value proposition is a whole-school transformation model focused on building leadership skills and a high-trust culture in students and staff. This framework is designed to improve academic achievement alongside life skills.

The scale of this commitment is substantial. As of late 2025, there are over 7,000+ Leader in Me Schools across the world. The Education Division itself posted fiscal 2025 revenue of $74.6 million, with subscription and subscription services revenue accounting for $69.4 million of that annual total, indicating strong recurring commitment from the education sector.

If onboarding takes 14+ days, churn risk rises, so the ease of integrating this framework is a key part of its perceived value.

Franklin Covey Co. (FC) - Canvas Business Model: Customer Relationships

You're looking at how Franklin Covey Co. keeps its clients engaged for the long haul, which is the whole point of their subscription pivot. It's all about embedding their content into the client's daily operations.

Dedicated implementation specialists for All Access Pass clients

The relationship starts with dedicated support for the All Access Pass (AAP) clients. This isn't just about access to content; it's about ensuring impact. The structure includes provisions for clients to receive ongoing assistance from an exclusive implementation specialist as part of the Pass offering. This level of support is key to moving clients from initial purchase to sustained use.

Long-term, high-touch, consultative partnerships with Enterprise clients

For the Enterprise Division, the relationship is designed to be deep and consultative. The commitment level from these clients is measurable. At the end of fiscal year 2025, the percentage of contracted amounts represented by multi-year contracts stood at 60%. Furthermore, the Enterprise Division attachment rate, which indicates how often Enterprise services are sold alongside the core offering, remained high at 60%. In North America specifically, 57% of AAP contracts were for at least two years as of August 31, 2025.

Subscription-based model fostering continuous engagement and renewal

The subscription model is the engine for continuous engagement, showing clients are pre-committing capital for future impact. The financial figures for fiscal year 2025 clearly reflect this strategy.

Metric	Value (FY2025 End)	Period/Date
Consolidated Subscription & Subscription Services Revenue	$225.9 million	Full Fiscal Year 2025
Consolidated Deferred Subscription Revenue	$111.7 million	August 31, 2025
Year-over-Year Growth in Deferred Subscription Revenue	3%	August 31, 2025
Unbilled Deferred Subscription Revenue	$72.8 million	August 31, 2025
Q4 FY2025 Subscription & Subscription Services Revenue	$62.8 million	Q4 FY2025

This recurring revenue base is what the company relies on for stability, even when Enterprise Division revenue saw a year-over-year decline to $188.1 million in FY2025.

Certifying client's internal trainers to deliver Franklin Covey content

A critical component of scaling the relationship is empowering the client's own staff. The All Access Pass directly supports this through built-in enablement features:

• The Pass allows clients to certify their corporate trainers to teach any solution.
• This leverages the content across the client organization without requiring a Franklin Covey expert for every single session.
• Clients gain access to all of Franklin Covey's courses, available live in-person and live online.

Finance: review the Q4 FY2025 renewal rate against the 57% two-year contract percentage by Friday.

Franklin Covey Co. (FC) - Canvas Business Model: Channels

You're looking at how Franklin Covey Co. (FC) gets its value proposition-the content, training, and tools-into the hands of its clients as of late 2025. The channels are a mix of high-touch direct sales, a broad global partnership model, and a growing digital subscription layer.

The Direct North America sales force is the engine for the Enterprise Division, which is the largest revenue contributor. This channel saw a significant strategic shift during fiscal 2025, with the Company transitioning its North America sales force to a more focused structure, which impacted Q1 sales but was expected to accelerate growth in later periods. The Enterprise Division revenue for the full fiscal year 2025 totaled $188.1 million compared with $208.1 million in the prior year. This figure encompasses sales delivered directly by their internal teams in North America and through their International Direct Offices.

For global reach, Franklin Covey Co. (FC) relies on its Global network of international licensee partner offices. This model allows for localized delivery in numerous markets without the full overhead of direct ownership. As of the last reported data, these licensee partners deliver content and services in approximately 150 countries and territories around the world. The performance of this channel, alongside International Direct Offices, was noted as being impacted by macroeconomic issues and geopolitical tensions, contributing to a decrease in International Direct Office revenue in Q3 FY2025.

The FranklinCovey Impact Platform is the core of the digital delivery, primarily accessed through the All Access Pass (AAP) subscription. While a direct revenue number for the Platform itself isn't broken out, the overall subscription channel is massive. Consolidated subscription and subscription services revenue for fiscal 2025 was $225.9 million, which represents the recurring revenue backbone of the business. At the end of August 31, 2025, consolidated deferred subscription revenue stood at $111.7 million, showing a 3% increase year-over-year, which speaks to the stickiness of the digital content access.

The channel for E-commerce and retail for physical products (planners, books) is less emphasized in the recent financial reporting compared to the subscription and enterprise services, but it remains a foundational element. The physical products often serve as an entry point or supplementary material to the larger subscription or enterprise engagements. The total consolidated revenue for Franklin Covey Co. (FC) in fiscal 2025 was $267.1 million.

Here's a quick look at how the major revenue components map to these channels for fiscal year 2025:

Channel Component Grouping	FY 2025 Revenue Amount	Key Context/Metric
Enterprise Division (Direct Sales Focus)	$188.1 million	Includes North America direct sales force and International Direct Offices
Education Division (Mixed Delivery)	$74.6 million	Revenue for the full fiscal year 2025
Digital Content/Tools (Subscription Proxy)	$225.9 million	Consolidated subscription and subscription services revenue for FY2025
International Licensee Network	N/A (Scope)	Partners provide services in approximately 150 countries and territories

The subscription model, which heavily utilizes the Impact Platform, shows strong underlying health, evidenced by the deferred subscription revenue growth. For instance, at the end of Q3 FY2025 (May 31, 2025), 62% of the contracted amounts in North America were represented by multi-year contracts, up from 60% the prior year. This indicates that clients are committing to the digital channel for longer terms.

You can see the reliance on the subscription revenue stream, which is the primary way the Impact Platform content is monetized:

• Consolidated subscription and subscription services revenue for FY2025: $225.9 million.
• Consolidated deferred subscription revenue as of August 31, 2025: $111.7 million.
• Q4 FY2025 Subscription Revenue Invoiced: $61.4 million.

The North America direct sales force is currently undergoing a realignment, which is a near-term risk to direct sales execution but is a strategic action to improve future channel effectiveness. Finance: draft the Q1 FY2026 sales forecast based on the new North America sales structure by next Tuesday.

Franklin Covey Co. (FC) - Canvas Business Model: Customer Segments

You're looking at the core groups Franklin Covey Co. (FC) serves as of late 2025. This isn't just about who buys; it's about where the money comes from across their distinct operating units.

Enterprise Division: Large corporations, government, and non-profit organizations

This segment is the largest revenue driver for Franklin Covey Co. For the full fiscal year ending August 31, 2025, the Enterprise Division generated revenue of $188.1 million, down from $208.1 million in the prior fiscal year.

Drilling into the quarters of fiscal 2025 shows the pressure points:

• Q3 FY2025 revenue was $47.3 million, compared to $51.9 million in Q3 FY2024.
• The first half of FY2025 saw sales of $95.1 million, against $98.0 million in the first half of FY2024.
• In Q1 FY2025, revenue was $51.6 million, slightly down from $52.4 million the year prior.

Still, the subscription model shows stickiness here. As of the third quarter of fiscal 2025, the services attach rate to the All Access Pass (AAP) remained high at 60%.

Education Division: K-12 schools utilizing the Leader in Me program

The Education Division, anchored by the Leader in Me program, serves a global base of K-12 schools. This segment has shown relative strength compared to the Enterprise Division in some periods of fiscal 2025.

Here's how the revenue looked:

• Q2 FY2025 revenue was $15.1 million, an increase from $14.7 million in Q2 FY2024.
• Revenue for the first two quarters of FY2025 totaled $31.5 million, up from $29.6 million in the same period of FY2024.
• The Q1 FY2025 revenue for this division grew 11% year-over-year.

The scale of this customer segment is substantial:

Metric	Data Point
Approximate Number of Schools Using Leader in Me	Over 6,000
Number of Countries with Leader in Me Schools	Over 70

Mid-market companies targeted by the realigned sales force

Franklin Covey Co. specifically restructured its North America sales force to focus on client expansion and acquiring new logos, which includes targeting the mid-market segment. This realignment was noted as a factor in Q2 FY2025 results. The company anticipates this strategic shift will drive higher revenue growth in fiscal 2026 and beyond.

Individual consumers purchasing books, planners, and self-paced courses

This segment represents direct-to-consumer sales of Franklin Covey Co.'s intellectual property, including physical planners and self-paced digital content. While this is a recognized segment, specific standalone revenue figures for individual consumer purchases (books, planners, etc.) for fiscal year 2025 were not explicitly broken out separately from the overall subscription and services revenue in the provided year-end summaries.

The overall consolidated deferred subscription revenue at the end of FY2025 (August 31, 2025) was $111.7 million, an increase of 3% from August 31, 2024.

Franklin Covey Co. (FC) - Canvas Business Model: Cost Structure

You're looking at the cost side of the Franklin Covey Co. (FC) equation for fiscal 2025. It's a structure heavily weighted toward creating and delivering the intellectual property (IP) that drives subscription revenue. Honestly, the fixed cost base for content is substantial, which you'd expect from a firm whose value proposition rests on world-class training.

The investment in IP creation, which capitalizes a portion of the costs, shows this clearly. For fiscal 2025, capitalized curriculum development costs, excluding acquired content, were expected to total approximately $8.3 million to $10.3 million. That's the investment in the future product pipeline, a key fixed-like cost.

Personnel costs are definitely significant, reflecting the need for expert consultants and a dedicated sales force to push the All Access Pass (AAP). We saw the impact of this investment in the first quarter of fiscal 2025, where Selling, General, and Administrative (SG&A) expenses increased by $3.0 million year-over-year, largely due to new sales and sales support personnel, plus associated compensation increases. Even later in the year, in Q3 FY2025, SG&A still saw a $1.6 million year-over-year increase. These are the costs of scaling the go-to-market engine.

Technology and platform maintenance costs, specifically for the Impact Platform, are embedded within operating expenses, though we don't have a clean, isolated line item for platform maintenance alone. What we do see are the non-cash costs associated with the assets supporting operations. Estimated Depreciation for FY2025 was around $3.5 million, and Amortization was projected near $4.2 million.

General and administrative expenses support the global footprint. The overall cost structure pressures were evident when looking at profitability. For instance, Q3 FY2025 net loss included $4.7 million in restructuring charges as FC optimized its Enterprise Division investments and cut costs elsewhere.

Here's a quick look at the final profitability metric against the target you mentioned:

Metric	FY2025 Actual/Guidance	FY2024 Actual
Total Revenue	$267.1 million	$287.2 million
Adjusted EBITDA Target Range	$28 million to $33 million	$55.3 million
Adjusted EBITDA Actual Result	$28.8 million	$55.3 million
Net Income	$3.1 million	$23.4 million

The company's cost management, including those restructuring actions, helped land the final Adjusted EBITDA at $28.8 million for the full fiscal year 2025, which was within that revised guidance range. You'll want to track the breakdown of SG&A versus Cost of Revenue going forward to see how much of that $267.1 million in revenue is being consumed by personnel versus content amortization.

Key components of the cost base that you should be tracking include:

• Capitalized Curriculum: Expected $8.3M to $10.3M for FY2025.
• Restructuring Charges (Q3 FY2025): $4.7 million.
• Q1 FY2025 SG&A Increase: $3.0 million over prior year.
• Estimated Depreciation: Approximately $3.5 million for FY2025.
• Estimated Amortization: Approximately $4.2 million for FY2025.

Finance: draft 13-week cash view by Friday.

Franklin Covey Co. (FC) - Canvas Business Model: Revenue Streams

You're looking at the revenue streams for Franklin Covey Co. as of late 2025, which is all about locking in recurring revenue through subscriptions while still capturing value from one-time services and materials. Honestly, the shift to subscription is the big story here.

The All Access Pass (AAP) subscription revenue is definitely the primary focus, representing the core of the recurring model within the Enterprise Division. While the exact AAP revenue isn't cleanly separated from all Enterprise subscription services, the core subscription component gives us a solid anchor point for that stream.

The Education Division subscription revenue from Leader in Me membership is bundled into the overall Education Division performance, which saw modest growth for the full fiscal year.

Professional services fees come from expert-led training and consulting across both divisions, often as an add-on to the AAP or as standalone engagements. The Enterprise Division provides a clear look at non-subscription revenue streams that align with these fees.

Product sales of books, planners, and other physical materials are the legacy component, now playing a smaller, supporting role to the digital subscription offerings.

Consolidated revenue for Fiscal Year 2025 was $267.1 million.

Here's a breakdown of the key components based on the Fiscal Year 2025 results:

Revenue Stream Component	FY 2025 Amount (in Millions USD)
Consolidated Total Revenue	$267.1
Consolidated Subscription & Subscription Services Revenue	$225.9
Enterprise Division Core Subscription Revenue (AAP Proxy)	$102.1
Education Division Total Revenue (Includes Leader in Me Membership)	$74.6
Enterprise Division Non-Subscription Revenue (Proxy for Services/Other Fees)	$31.5

To get a clearer picture of how the subscription model is structured within the Enterprise segment, which houses the AAP, we see this:

• Subscription Revenue (Core AAP): $102.1 million
• Subscription Service Revenue (Add-ons/Related): $54.5 million
• Total Enterprise Subscription/Service Revenue: $156.6 million

The Education Division revenue of $74.6 million saw increased training and coaching revenue, plus membership subscription revenue, though this was partially offset by decreased materials revenue.

The remaining revenue, which must cover product sales and any non-subscription professional services not captured in the Enterprise Non-Subscription total, is derived by subtracting the consolidated subscription revenue from the total revenue. Here's the quick math:

• Total Revenue: $267.1 million
• Less: Consolidated Subscription Revenue: $225.9 million
• Implied Product Sales and Other Non-Subscription Fees: $41.2 million

The percentage of AAP contracts in North America for at least two years stood at 57% at the end of the fiscal year, up from 56% the prior year, showing commitment to the recurring model.