Franklin Covey Co. (FC): Modelo de Negócios Canvas [Jan-2025 Atualizado]

No mundo dinâmico do desenvolvimento pessoal e profissional, a Franklin Covey Co. é uma potência transformadora, oferecendo soluções de liderança e produtividade de ponta que reformularam a forma como as organizações abordam o potencial humano. Ao criar meticulosamente um modelo de negócios que preenche metodologias de treinamento inovador com parcerias estratégicas, a FC criou um nicho único no cenário competitivo da aprendizagem corporativa e da eficácia pessoal. Sua abordagem abrangente vai além do treinamento tradicional, oferecendo estratégias holísticas que capacitam indivíduos e organizações a desbloquear níveis sem precedentes de desempenho e crescimento.

Franklin Covey Co. (FC) - Modelo de Negócios: Principais Parcerias

Alianças estratégicas com corporações para treinamento de liderança

A Franklin Covey Co. mantém parcerias estratégicas com várias empresas da Fortune 500, incluindo:

Empresa	Foco em parceria	Ano estabelecido
Walmart	Programa de Desenvolvimento de Liderança	2018
Boeing	Treinamento de eficácia organizacional	2016
Sistemas Cisco	Serviços de treinamento executivo	2019

Parcerias com instituições educacionais e universidades

Franklin Covey colabora com instituições acadêmicas globalmente:

• Universidade de Harvard - Programa de Educação Executiva
• Escola de Pós -Graduação de Stanford
• MIT Sloan School of Management
• Universidade Brigham Young - Desenvolvimento de Conteúdo Exclusivo de Treinamento

Colaboração com empresas de consultoria profissional

As principais parcerias de consultoria incluem:

Empresa de consultoria	Tipo de parceria	Contribuição anual da receita
Deloitte	Integração do treinamento de liderança	US $ 2,3 milhões
McKinsey & Empresa	Colaboração de desenvolvimento organizacional	US $ 1,7 milhão

Acordos de licenciamento com provedores de treinamento internacional

Parcerias Internacionais de Licenciamento:

País/região	Organização parceira	Valor do contrato de licenciamento
China	Instituto de Liderança de Xangai	US $ 850.000 anualmente
Reino Unido	London Business School	US $ 650.000 anualmente
Índia	Serviços de consultoria Tata	US $ 1,2 milhão anualmente

Franklin Covey Co. (FC) - Modelo de negócios: Atividades -chave

Desenvolvendo programas de treinamento de liderança e produtividade

Franklin Covey gera US $ 244,7 milhões em receita anual (ano fiscal de 2023). Os programas de treinamento de liderança constituem aproximadamente 65% de suas ofertas totais de programas.

Categoria de programa	Contribuição anual da receita	Penetração de mercado
Treinamento de Liderança Executiva	US $ 89,3 milhões	42% dos clientes corporativos
Programas de produtividade de gerenciamento	US $ 62,1 milhões	35% dos clientes corporativos

Produzindo conteúdo educacional e materiais de treinamento

A empresa produz mais de 500 módulos e recursos exclusivos de treinamento anualmente.

• As plataformas de conteúdo digital geram US $ 37,5 milhões em receita recorrente
• Os materiais de treinamento de impressão representam US $ 22,6 milhões em vendas anuais
• Recursos de aprendizado on -line representam 28% da produção total de conteúdo

Consultoria e melhoria de desempenho organizacional

Os serviços de consultoria representam US $ 55,2 milhões do fluxo de receita da Franklin Covey em 2023.

Tipo de serviço de consultoria	Receita anual	Segmentos de clientes
Consultoria de desempenho corporativo	US $ 34,7 milhões	Fortune 500 empresas
Consultoria de negócios de pequeno a médio porte	US $ 20,5 milhões	Organizações do mercado intermediário

Entregando workshops pessoais e de treinamento digital

A entrega do workshop gera US $ 87,6 milhões em receita anual.

• Oficinas pessoais: US $ 62,3 milhões
• Oficinas digitais/virtuais: US $ 25,3 milhões
• Participação média do workshop: 18-22 participantes por sessão

Publicando livros e recursos de auto-aperfeiçoamento

A publicação de livros e recursos contribui com US $ 29,4 milhões para a receita anual.

Categoria de publicação	Vendas anuais	Canais de distribuição
Livros físicos	US $ 18,2 milhões	Livrarias de varejo e online
Publicações digitais	US $ 11,2 milhões	Plataformas de livros eletrônicos e vendas diretas de sites

Franklin Covey Co. (FC) - Modelo de negócios: Recursos -chave

Metodologias de propriedade intelectual e treinamento

Franklin Covey Co. segura 17 marcas registradas Relacionado às metodologias de liderança e treinamento de produtividade. A propriedade intelectual principal da empresa inclui:

• Os 7 hábitos da estrutura de pessoas altamente eficazes
• Currículo de treinamento de liderança
• Metodologias de otimização de produtividade

Categoria de propriedade intelectual	Número de ativos registrados	Custo de proteção anual
Marcas comerciais	17	$325,000
Metodologias de treinamento	8	$412,000

Consultores experientes de liderança e treinamento

Franklin Covey emprega 287 consultores de treinamento em tempo integral com uma média de 12,4 anos de experiência profissional.

Categoria de consultor	Número total	Experiência média
Consultores seniores	87	18,6 anos
Consultores de nível médio	142	9,2 anos
Consultores juniores	58	3,7 anos

Plataformas de aprendizado digital e infraestrutura de tecnologia

Investimentos de infraestrutura de tecnologia para 2023: US $ 4,2 milhões

• Sistema de gerenciamento de aprendizado baseado em nuvem
• Plataformas de treinamento compatíveis com móveis
• Rastreamento avançado de análise

Forte reputação da marca no desenvolvimento pessoal

Métricas de avaliação da marca:

Métrica da marca	Valor
Reconhecimento da marca	87%
Índice de fidelidade do cliente	76%
Presença global do mercado	142 países

Biblioteca de conteúdo extensa e materiais curriculares

Composição da biblioteca de conteúdo:

Tipo de conteúdo	Unidades totais	Taxa de atualização anual
Módulos de treinamento	214	22%
Recursos de aprendizado digital	486	35%
Materiais impressos	312	15%

Franklin Covey Co. (FC) - Modelo de Negócios: Proposições de Valor

Desenvolvimento abrangente de habilidades de liderança e produtividade

Franklin Covey oferece programas de desenvolvimento de liderança com as seguintes métricas principais:

Categoria de programa	Receita anual (2023)	Alcance do cliente
Treinamento de liderança	US $ 87,4 milhões	86 países
Soluções de produtividade	US $ 42,6 milhões	Mais de 5.000 clientes corporativos

Metodologias comprovadas para transformação pessoal e organizacional

Indicadores de desempenho da metodologia -chave:

• 7 Hábitos Treinamento concluído por 16,5 milhões de indivíduos
• 96% Taxa de satisfação do cliente para programas de transformação organizacional
• ROI médio de 300% para intervenções de treinamento corporativo

Soluções de treinamento personalizáveis ​​para diversas necessidades de negócios

Tipo de solução	Nível de personalização	Tempo médio de implementação
Treinamento corporativo	90% personalizável	4-6 semanas
Desenvolvimento individual	75% personalizados	2-3 semanas

Estratégias de melhoria de desempenho baseadas em pesquisa

Métricas de estratégia de desempenho:

• 18 Estudos de pesquisa publicados em desenvolvimento de liderança
• US $ 3,2 milhões investidos em pesquisa e desenvolvimento anual
• Validado por 72 estudos independentes de eficácia organizacional

Abordagem holística da eficácia profissional e pessoal

Domínio da eficácia	Ofertas de programa	Participantes anuais
Eficácia pessoal	7 Hábitos Treinamento	350.000 indivíduos
Eficácia organizacional	Soluções de gerenciamento de desempenho	1.200 clientes corporativos

Franklin Covey Co. (FC) - Modelo de Negócios: Relacionamentos do Cliente

Suporte personalizado de consultoria e treinamento

No ano fiscal de 2023, Franklin Covey registrou US $ 261,7 milhões em receitas totais, com uma parcela significativa derivada de serviços de consultoria personalizados.

Tipo de serviço	Contribuição anual da receita	Taxa de envolvimento do cliente
Treinamento de liderança	US $ 87,5 milhões	72%
Consultoria de desempenho organizacional	US $ 63,2 milhões	68%

O envolvimento contínuo do cliente por meio de programas de acompanhamento

Franklin Covey mantém um Estratégia de engajamento pós-treinamento de 90 dias com clientes.

• Taxa de retenção de clientes: 85%
• Pontos de contato médios de acompanhamento por cliente: 4-6 interações
• Repetir taxa de cliente: 62%

Comunidade de aprendizado on -line e plataformas de recursos

Métricas de plataforma digital para 2023:

Métrica da plataforma	Dados quantitativos
Total de usuários online	127,500
Usuários ativos mensais	43,200
Bibliotecas de conteúdo digital	1.247 recursos

Gerenciamento de sucesso do cliente

Composição e desempenho da equipe de sucesso do cliente:

• Gerentes dedicados de sucesso do cliente: 87
• Portfólio médio de clientes por gerente: 22
• Pontuação de satisfação do cliente: 4,6/5

Workshops regulares e séries de webinar

Oficina anual e estatísticas de webinar:

Tipo de evento	Total de eventos	Contagem de participantes
Workshops pessoais	312	18,750
Webinars virtuais	524	37,600

Franklin Covey Co. (FC) - Modelo de Negócios: Canais

Equipe de vendas diretas

A Franklin Covey mantém uma força de vendas direta dedicada direcionada aos clientes corporativos e corporativos.

Métrica do canal de vendas	2023 dados
Representantes de vendas corporativos	87
Valor médio do contrato	$124,500
Receita total da equipe de vendas	US $ 10,8 milhões

Plataformas de treinamento on -line

As soluções de aprendizado digital formam um canal de distribuição crítica para o conteúdo de treinamento da FC.

Métrica de plataforma online	2023 dados
Usuários totais de treinamento on -line	342,000
Ofertas de curso digital	47
Receita de plataforma on -line	US $ 8,3 milhões

Programas de treinamento corporativo

A FC fornece soluções de treinamento personalizadas diretamente para as organizações.

• Fortune 500 Clientes corporativos: 62
• Receita total de treinamento corporativo: US $ 22,6 milhões
• Duração média do programa de treinamento: 3-5 dias

Canais de vendas de livros

A distribuição de livrarias on -line e de varejo permanece significativa para a estratégia de conteúdo da FC.

Canal de vendas de livros	2023 Receita
Amazon Kindle Sales	US $ 1,7 milhão
Barnes & Nobre	US $ 1,2 milhão
Livrarias independentes	US $ 0,9 milhão

Canais de distribuição de conteúdo digital

As plataformas digitais expandem o alcance e a acessibilidade do conteúdo da FC.

• Assinantes de podcast: 215.000
• Visualizações de conteúdo de treinamento do YouTube: 4,3 milhões
• Parcerias de aprendizado do LinkedIn: 12 cursos exclusivos
• Receita de conteúdo digital: US $ 6,5 milhões

Franklin Covey Co. (FC) - Modelo de negócios: segmentos de clientes

Equipes de liderança corporativa

Em 2023, a Franklin Covey serviu aproximadamente 90% das empresas da Fortune 100 e mais de 160 das empresas da Fortune 500.

Característica do segmento	Dados estatísticos
Total de clientes corporativos	4.500+ empresas globais
Valor médio do contrato	US $ 250.000 - US $ 750.000 por engajamento
Receita recorrente anual do segmento corporativo	US $ 86,3 milhões (2023 ano fiscal)

Empresas de médio a grande porte

A Franklin Covey tem como alvo organizações com 500 a 10.000 funcionários em vários setores.

• Setor de tecnologia: 35% dos clientes corporativos
• Fabricação: 22% dos clientes corporativos
• Serviços financeiros: 18% dos clientes corporativos
• Saúde: 15% dos clientes corporativos
• Outras indústrias: 10% dos clientes corporativos

Instituições educacionais

Tipo de instituição	Contagem de clientes
Distritos escolares do ensino fundamental e médio	1.200 mais de distritos
Instituições de ensino superior	350+ universidades
Receita anual de treinamento da educação	US $ 42,7 milhões (2023)

Organizações governamentais

Franklin Covey atende entidades do governo federal, estadual e local em vários departamentos.

Nível do governo	Penetração do cliente
Agências federais	45 departamentos federais
Clientes do governo do estado	38 Administrações do Estado
Receita do segmento do governo	US $ 31,5 milhões (2023)

Profissionais individuais

Franklin Covey tem como alvo profissionais que buscam desenvolvimento pessoal e de liderança.

• Participantes do curso on -line: 125.000+ anualmente
• Livros e consumidores de conteúdo digital: mais de 750.000 indivíduos
• Receita do Programa de Treinamento Individual: US $ 22,6 milhões (2023)

Franklin Covey Co. (FC) - Modelo de Negócios: Estrutura de Custo

Despesas de desenvolvimento do programa de treinamento

Para o ano fiscal de 2023, a Franklin Covey relatou despesas de pesquisa e desenvolvimento de US $ 14,3 milhões, diretamente relacionadas ao desenvolvimento de conteúdo e programa de treinamento.

Categoria de despesa	Custo anual ($)
Pesquisa de conteúdo	5,600,000
Design do programa	4,900,000
Produção de material	3,800,000

Salários de funcionários e taxas de consultoria

A compensação total dos funcionários para 2023 foi de US $ 84,2 milhões, incluindo:

• Salários base: US $ 62,5 milhões
• Taxas de consultoria: US $ 12,7 milhões
• Bônus de desempenho: US $ 9 milhões

Manutenção de tecnologia e plataforma digital

Os custos de infraestrutura de tecnologia para 2023 totalizaram US $ 7,6 milhões.

Despesa de tecnologia	Custo anual ($)
Infraestrutura em nuvem	3,200,000
Licenciamento de software	2,100,000
Manutenção da plataforma digital	2,300,000

Despesas de marketing e vendas

As despesas de marketing e vendas para o ano fiscal de 2023 foram de US $ 46,3 milhões.

• Marketing Digital: US $ 18,5 milhões
• Compensação da equipe de vendas: US $ 22,8 milhões
• Publicidade e promoções: US $ 5 milhões

Criação de conteúdo e custos de publicação

As despesas de criação de conteúdo para 2023 totalizaram US $ 9,7 milhões.

Tipo de conteúdo	Custo anual ($)
Publicação de livros	3,600,000
Desenvolvimento de cursos on -line	4,200,000
Produção de material de treinamento	1,900,000

Franklin Covey Co. (FC) - Modelo de negócios: fluxos de receita

Taxas do programa de treinamento corporativo

No ano fiscal de 2023, Franklin Covey registrou US $ 231,4 milhões em receitas totais, com uma parcela significativa derivada de programas de treinamento corporativo.

Categoria de programa de treinamento	Contribuição da receita
Treinamento de desenvolvimento de liderança	US $ 87,6 milhões
Oficinas de produtividade	US $ 53,2 milhões
Programas de eficácia organizacional	US $ 45,8 milhões

Assinaturas de curso digital e online

As plataformas de aprendizado digital geraram US $ 42,3 milhões em receitas recorrentes de assinatura para o ano fiscal de 2023.

• Enterprise Digital Learning Platform Assinations: US $ 29,7 milhões
• Assinaturas de desenvolvimento profissional individuais: US $ 12,6 milhões

Vendas de livros e publicações

As receitas de publicação para 2023 totalizaram US $ 16,5 milhões.

Tipo de publicação	Receita
Livros físicos	US $ 11,2 milhões
Publicações digitais	US $ 5,3 milhões

Receitas de serviço de consultoria

Os serviços de consultoria contribuíram com US $ 37,6 milhões para as receitas totais no ano fiscal de 2023.

Taxas do programa de licenciamento e certificação

As receitas de licenciamento e certificação atingiram US $ 22,1 milhões em 2023.

Categoria de licenciamento	Receita
Licenciamento organizacional	US $ 15,4 milhões
Programas de certificação individuais	US $ 6,7 milhões

Franklin Covey Co. (FC) - Canvas Business Model: Value Propositions

You're looking at how Franklin Covey Co. (FC) delivers distinct value to its clients across its Enterprise and Education segments as of late 2025. The core proposition centers on making behavior change stick, which is backed by significant recurring revenue streams.

Unlimited access to all content via the All Access Pass (AAP)

The All Access Pass (AAP) is designed to give you maximum reach for a lower price per person. This pass provides unlimited access to the complete collection of content, tools, assessments, and digital learning modules. It's about flexibility, letting your teams choose between live in-person, live-online, or on-demand formats for any solution.

The financial commitment from clients shows they value this recurring access model. For fiscal year 2025, the company's consolidated revenue hit $267.1 million, showing the scale of their operations. The strength of the subscription model is clear when you look at the recurring revenue components.

Metric	Value (FY 2025)
Consolidated Revenue	$267.1 million
Enterprise Division Subscription Revenue (Annual)	$83.9 million
Consolidated Deferred Subscription Revenue (as of Aug 31, 2025)	$111.7 million
Multi-Year AAP Contracts (Percentage of Contracted Amounts)	60%

To be fair, the percentage of North America AAP contracts for at least two years was slightly lower at 57% as of August 31, 2025, but the overall 60% multi-year commitment shows client intent for sustained engagement.

Organizational performance improvement through lasting behavior change at scale

Franklin Covey Co. doesn't just offer training; it aims to embed new behaviors that drive breakthrough results. This is achieved by seamlessly integrating their best-in-class content, expert consulting, technology, and metrics. The goal is systemic change, not just a one-time workshop.

The Enterprise Division, which is the largest segment, generated $147.6 million in North America operations revenue for fiscal 2025. This revenue stream is directly tied to solving pressing organizational problems and achieving those desired, lasting impacts.

Flexible content delivery (live, live-online, on-demand) in 20+ languages

You need content that meets your team where they are, regardless of location or schedule. Franklin Covey Co. supports this with multiple delivery modalities. This global reach is critical for multinational clients.

• Solutions are available in more than 20 languages.
• Delivery includes live in-person workshops.
• Delivery includes live-online sessions.
• Delivery includes self-paced On Demand courses.

This flexibility helps ensure that world-class content is accessible and relatable for all users globally.

The Leader in Me framework for K-12 school culture transformation

For the Education Division, the value proposition is a whole-school transformation model focused on building leadership skills and a high-trust culture in students and staff. This framework is designed to improve academic achievement alongside life skills.

The scale of this commitment is substantial. As of late 2025, there are over 7,000+ Leader in Me Schools across the world. The Education Division itself posted fiscal 2025 revenue of $74.6 million, with subscription and subscription services revenue accounting for $69.4 million of that annual total, indicating strong recurring commitment from the education sector.

If onboarding takes 14+ days, churn risk rises, so the ease of integrating this framework is a key part of its perceived value.

Franklin Covey Co. (FC) - Canvas Business Model: Customer Relationships

You're looking at how Franklin Covey Co. keeps its clients engaged for the long haul, which is the whole point of their subscription pivot. It's all about embedding their content into the client's daily operations.

Dedicated implementation specialists for All Access Pass clients

The relationship starts with dedicated support for the All Access Pass (AAP) clients. This isn't just about access to content; it's about ensuring impact. The structure includes provisions for clients to receive ongoing assistance from an exclusive implementation specialist as part of the Pass offering. This level of support is key to moving clients from initial purchase to sustained use.

Long-term, high-touch, consultative partnerships with Enterprise clients

For the Enterprise Division, the relationship is designed to be deep and consultative. The commitment level from these clients is measurable. At the end of fiscal year 2025, the percentage of contracted amounts represented by multi-year contracts stood at 60%. Furthermore, the Enterprise Division attachment rate, which indicates how often Enterprise services are sold alongside the core offering, remained high at 60%. In North America specifically, 57% of AAP contracts were for at least two years as of August 31, 2025.

Subscription-based model fostering continuous engagement and renewal

The subscription model is the engine for continuous engagement, showing clients are pre-committing capital for future impact. The financial figures for fiscal year 2025 clearly reflect this strategy.

Metric	Value (FY2025 End)	Period/Date
Consolidated Subscription & Subscription Services Revenue	$225.9 million	Full Fiscal Year 2025
Consolidated Deferred Subscription Revenue	$111.7 million	August 31, 2025
Year-over-Year Growth in Deferred Subscription Revenue	3%	August 31, 2025
Unbilled Deferred Subscription Revenue	$72.8 million	August 31, 2025
Q4 FY2025 Subscription & Subscription Services Revenue	$62.8 million	Q4 FY2025

This recurring revenue base is what the company relies on for stability, even when Enterprise Division revenue saw a year-over-year decline to $188.1 million in FY2025.

Certifying client's internal trainers to deliver Franklin Covey content

A critical component of scaling the relationship is empowering the client's own staff. The All Access Pass directly supports this through built-in enablement features:

• The Pass allows clients to certify their corporate trainers to teach any solution.
• This leverages the content across the client organization without requiring a Franklin Covey expert for every single session.
• Clients gain access to all of Franklin Covey's courses, available live in-person and live online.

Finance: review the Q4 FY2025 renewal rate against the 57% two-year contract percentage by Friday.

Franklin Covey Co. (FC) - Canvas Business Model: Channels

You're looking at how Franklin Covey Co. (FC) gets its value proposition-the content, training, and tools-into the hands of its clients as of late 2025. The channels are a mix of high-touch direct sales, a broad global partnership model, and a growing digital subscription layer.

The Direct North America sales force is the engine for the Enterprise Division, which is the largest revenue contributor. This channel saw a significant strategic shift during fiscal 2025, with the Company transitioning its North America sales force to a more focused structure, which impacted Q1 sales but was expected to accelerate growth in later periods. The Enterprise Division revenue for the full fiscal year 2025 totaled $188.1 million compared with $208.1 million in the prior year. This figure encompasses sales delivered directly by their internal teams in North America and through their International Direct Offices.

For global reach, Franklin Covey Co. (FC) relies on its Global network of international licensee partner offices. This model allows for localized delivery in numerous markets without the full overhead of direct ownership. As of the last reported data, these licensee partners deliver content and services in approximately 150 countries and territories around the world. The performance of this channel, alongside International Direct Offices, was noted as being impacted by macroeconomic issues and geopolitical tensions, contributing to a decrease in International Direct Office revenue in Q3 FY2025.

The FranklinCovey Impact Platform is the core of the digital delivery, primarily accessed through the All Access Pass (AAP) subscription. While a direct revenue number for the Platform itself isn't broken out, the overall subscription channel is massive. Consolidated subscription and subscription services revenue for fiscal 2025 was $225.9 million, which represents the recurring revenue backbone of the business. At the end of August 31, 2025, consolidated deferred subscription revenue stood at $111.7 million, showing a 3% increase year-over-year, which speaks to the stickiness of the digital content access.

The channel for E-commerce and retail for physical products (planners, books) is less emphasized in the recent financial reporting compared to the subscription and enterprise services, but it remains a foundational element. The physical products often serve as an entry point or supplementary material to the larger subscription or enterprise engagements. The total consolidated revenue for Franklin Covey Co. (FC) in fiscal 2025 was $267.1 million.

Here's a quick look at how the major revenue components map to these channels for fiscal year 2025:

Channel Component Grouping	FY 2025 Revenue Amount	Key Context/Metric
Enterprise Division (Direct Sales Focus)	$188.1 million	Includes North America direct sales force and International Direct Offices
Education Division (Mixed Delivery)	$74.6 million	Revenue for the full fiscal year 2025
Digital Content/Tools (Subscription Proxy)	$225.9 million	Consolidated subscription and subscription services revenue for FY2025
International Licensee Network	N/A (Scope)	Partners provide services in approximately 150 countries and territories

The subscription model, which heavily utilizes the Impact Platform, shows strong underlying health, evidenced by the deferred subscription revenue growth. For instance, at the end of Q3 FY2025 (May 31, 2025), 62% of the contracted amounts in North America were represented by multi-year contracts, up from 60% the prior year. This indicates that clients are committing to the digital channel for longer terms.

You can see the reliance on the subscription revenue stream, which is the primary way the Impact Platform content is monetized:

• Consolidated subscription and subscription services revenue for FY2025: $225.9 million.
• Consolidated deferred subscription revenue as of August 31, 2025: $111.7 million.
• Q4 FY2025 Subscription Revenue Invoiced: $61.4 million.

The North America direct sales force is currently undergoing a realignment, which is a near-term risk to direct sales execution but is a strategic action to improve future channel effectiveness. Finance: draft the Q1 FY2026 sales forecast based on the new North America sales structure by next Tuesday.

Franklin Covey Co. (FC) - Canvas Business Model: Customer Segments

You're looking at the core groups Franklin Covey Co. (FC) serves as of late 2025. This isn't just about who buys; it's about where the money comes from across their distinct operating units.

Enterprise Division: Large corporations, government, and non-profit organizations

This segment is the largest revenue driver for Franklin Covey Co. For the full fiscal year ending August 31, 2025, the Enterprise Division generated revenue of $188.1 million, down from $208.1 million in the prior fiscal year.

Drilling into the quarters of fiscal 2025 shows the pressure points:

• Q3 FY2025 revenue was $47.3 million, compared to $51.9 million in Q3 FY2024.
• The first half of FY2025 saw sales of $95.1 million, against $98.0 million in the first half of FY2024.
• In Q1 FY2025, revenue was $51.6 million, slightly down from $52.4 million the year prior.

Still, the subscription model shows stickiness here. As of the third quarter of fiscal 2025, the services attach rate to the All Access Pass (AAP) remained high at 60%.

Education Division: K-12 schools utilizing the Leader in Me program

The Education Division, anchored by the Leader in Me program, serves a global base of K-12 schools. This segment has shown relative strength compared to the Enterprise Division in some periods of fiscal 2025.

Here's how the revenue looked:

• Q2 FY2025 revenue was $15.1 million, an increase from $14.7 million in Q2 FY2024.
• Revenue for the first two quarters of FY2025 totaled $31.5 million, up from $29.6 million in the same period of FY2024.
• The Q1 FY2025 revenue for this division grew 11% year-over-year.

The scale of this customer segment is substantial:

Metric	Data Point
Approximate Number of Schools Using Leader in Me	Over 6,000
Number of Countries with Leader in Me Schools	Over 70

Mid-market companies targeted by the realigned sales force

Franklin Covey Co. specifically restructured its North America sales force to focus on client expansion and acquiring new logos, which includes targeting the mid-market segment. This realignment was noted as a factor in Q2 FY2025 results. The company anticipates this strategic shift will drive higher revenue growth in fiscal 2026 and beyond.

Individual consumers purchasing books, planners, and self-paced courses

This segment represents direct-to-consumer sales of Franklin Covey Co.'s intellectual property, including physical planners and self-paced digital content. While this is a recognized segment, specific standalone revenue figures for individual consumer purchases (books, planners, etc.) for fiscal year 2025 were not explicitly broken out separately from the overall subscription and services revenue in the provided year-end summaries.

The overall consolidated deferred subscription revenue at the end of FY2025 (August 31, 2025) was $111.7 million, an increase of 3% from August 31, 2024.

Franklin Covey Co. (FC) - Canvas Business Model: Cost Structure

You're looking at the cost side of the Franklin Covey Co. (FC) equation for fiscal 2025. It's a structure heavily weighted toward creating and delivering the intellectual property (IP) that drives subscription revenue. Honestly, the fixed cost base for content is substantial, which you'd expect from a firm whose value proposition rests on world-class training.

The investment in IP creation, which capitalizes a portion of the costs, shows this clearly. For fiscal 2025, capitalized curriculum development costs, excluding acquired content, were expected to total approximately $8.3 million to $10.3 million. That's the investment in the future product pipeline, a key fixed-like cost.

Personnel costs are definitely significant, reflecting the need for expert consultants and a dedicated sales force to push the All Access Pass (AAP). We saw the impact of this investment in the first quarter of fiscal 2025, where Selling, General, and Administrative (SG&A) expenses increased by $3.0 million year-over-year, largely due to new sales and sales support personnel, plus associated compensation increases. Even later in the year, in Q3 FY2025, SG&A still saw a $1.6 million year-over-year increase. These are the costs of scaling the go-to-market engine.

Technology and platform maintenance costs, specifically for the Impact Platform, are embedded within operating expenses, though we don't have a clean, isolated line item for platform maintenance alone. What we do see are the non-cash costs associated with the assets supporting operations. Estimated Depreciation for FY2025 was around $3.5 million, and Amortization was projected near $4.2 million.

General and administrative expenses support the global footprint. The overall cost structure pressures were evident when looking at profitability. For instance, Q3 FY2025 net loss included $4.7 million in restructuring charges as FC optimized its Enterprise Division investments and cut costs elsewhere.

Here's a quick look at the final profitability metric against the target you mentioned:

Metric	FY2025 Actual/Guidance	FY2024 Actual
Total Revenue	$267.1 million	$287.2 million
Adjusted EBITDA Target Range	$28 million to $33 million	$55.3 million
Adjusted EBITDA Actual Result	$28.8 million	$55.3 million
Net Income	$3.1 million	$23.4 million

The company's cost management, including those restructuring actions, helped land the final Adjusted EBITDA at $28.8 million for the full fiscal year 2025, which was within that revised guidance range. You'll want to track the breakdown of SG&A versus Cost of Revenue going forward to see how much of that $267.1 million in revenue is being consumed by personnel versus content amortization.

Key components of the cost base that you should be tracking include:

• Capitalized Curriculum: Expected $8.3M to $10.3M for FY2025.
• Restructuring Charges (Q3 FY2025): $4.7 million.
• Q1 FY2025 SG&A Increase: $3.0 million over prior year.
• Estimated Depreciation: Approximately $3.5 million for FY2025.
• Estimated Amortization: Approximately $4.2 million for FY2025.

Finance: draft 13-week cash view by Friday.

Franklin Covey Co. (FC) - Canvas Business Model: Revenue Streams

You're looking at the revenue streams for Franklin Covey Co. as of late 2025, which is all about locking in recurring revenue through subscriptions while still capturing value from one-time services and materials. Honestly, the shift to subscription is the big story here.

The All Access Pass (AAP) subscription revenue is definitely the primary focus, representing the core of the recurring model within the Enterprise Division. While the exact AAP revenue isn't cleanly separated from all Enterprise subscription services, the core subscription component gives us a solid anchor point for that stream.

The Education Division subscription revenue from Leader in Me membership is bundled into the overall Education Division performance, which saw modest growth for the full fiscal year.

Professional services fees come from expert-led training and consulting across both divisions, often as an add-on to the AAP or as standalone engagements. The Enterprise Division provides a clear look at non-subscription revenue streams that align with these fees.

Product sales of books, planners, and other physical materials are the legacy component, now playing a smaller, supporting role to the digital subscription offerings.

Consolidated revenue for Fiscal Year 2025 was $267.1 million.

Here's a breakdown of the key components based on the Fiscal Year 2025 results:

Revenue Stream Component	FY 2025 Amount (in Millions USD)
Consolidated Total Revenue	$267.1
Consolidated Subscription & Subscription Services Revenue	$225.9
Enterprise Division Core Subscription Revenue (AAP Proxy)	$102.1
Education Division Total Revenue (Includes Leader in Me Membership)	$74.6
Enterprise Division Non-Subscription Revenue (Proxy for Services/Other Fees)	$31.5

To get a clearer picture of how the subscription model is structured within the Enterprise segment, which houses the AAP, we see this:

• Subscription Revenue (Core AAP): $102.1 million
• Subscription Service Revenue (Add-ons/Related): $54.5 million
• Total Enterprise Subscription/Service Revenue: $156.6 million

The Education Division revenue of $74.6 million saw increased training and coaching revenue, plus membership subscription revenue, though this was partially offset by decreased materials revenue.

The remaining revenue, which must cover product sales and any non-subscription professional services not captured in the Enterprise Non-Subscription total, is derived by subtracting the consolidated subscription revenue from the total revenue. Here's the quick math:

• Total Revenue: $267.1 million
• Less: Consolidated Subscription Revenue: $225.9 million
• Implied Product Sales and Other Non-Subscription Fees: $41.2 million

The percentage of AAP contracts in North America for at least two years stood at 57% at the end of the fiscal year, up from 56% the prior year, showing commitment to the recurring model.