Foot Locker, Inc. (FL): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el mundo dinámico del comercio minorista de calzado deportivo, Foot Locker, Inc. se erige como una potencia, navegando magistralmente la intersección de la cultura deportiva, la moda y la innovación digital. Al aprovechar estratégicamente las asociaciones con marcas globales como Nike y Adidas, y dirigirse a los entusiastas de los jóvenes y deportes de la moda, la compañía se ha transformado de un minorista tradicional de ladrillo y mortero en una sofisticada potencia omnicanal. Esta profunda inmersión en el lienzo de modelo de negocio de Foot Locker revela las intrincadas estrategias que han posicionado a la compañía a la vanguardia de la cultura de las zapatillas y la transformación minorista, ofreciendo ideas sin precedentes sobre cómo se adaptan y prosperan continuamente en un mercado en rápida evolución.

Foot Locker, Inc. (FL) - Modelo de negocio: asociaciones clave

Proveedores de calzado primario

Foot Locker mantiene asociaciones críticas con las mejores marcas de calzado deportivo:

Marca	Estado del proveedor	Contribución de ingresos
Nike	Proveedor principal	65.4% de las ventas totales de calzado
Adidas	Proveedor clave	22.7% de las ventas totales de calzado
Marca Jordan	Socio estratégico	12.9% de las ventas totales de calzado

Asociaciones de proveedores

Las colaboraciones de la marca de ropa deportiva y de estilo de vida incluyen:

• Bajo armadura
• Puma
• Campeón
• Nuevo balance
• Reebok

Proveedores de tecnología de plataforma digital

Socio tecnológico	Servicio proporcionado	Inversión anual
Salesforce	Plataforma CRM	$ 7.2 millones
SAVIA	Planificación de recursos empresariales	$ 5.9 millones
Adobe	Soluciones de marketing digital	$ 4.5 millones

Atletas profesionales e influyentes deportivos

La cartera de asociación estratégica incluye:

• LeBron James (atleta de Nike)
• Zion Williamson (marca Jordan)
• James Harden (adidas)
• Stephen Curry (Under Armour)

Valor del ecosistema de asociación total: $ 1.3 mil millones en inversiones colaborativas anuales

Foot Locker, Inc. (FL) - Modelo de negocio: actividades clave

Calzado minorista y ventas de ropa deportiva

A partir del tercer trimestre de 2023, Foot Locker opera 2.739 tiendas minoristas en 28 países. Las ventas minoristas anuales para 2022 fueron de $ 8.047 mil millones. Los formatos de la tienda incluyen:

Tipo de tienda	Número de tiendas
Casillero	1,084
Locker de pies para niños	252
Deportes de Champs	547
Eastbay	1

Gestión de la plataforma de comercio electrónico

Las ventas digitales para 2022 representaron el 31.3% de los ingresos totales, por valor de $ 2.519 mil millones. Las plataformas digitales clave incluyen:

• Footlocker.com
• Champssports.com
• Kidsfootlocker.com
• Eastbay.com

Comercialización de productos y optimización de inventario

El valor de inventario a partir del tercer trimestre de 2023 fue de $ 1.241 mil millones. La mezcla de mercancías incluye:

Categoría de productos	Porcentaje de ventas
Calzado atlético	67.8%
Ropa atlética	22.5%
Accesorios	9.7%

Mejora de la experiencia del cliente

Métricas del programa de fidelización:

• Miembros del programa VIP: 16.2 millones
• Tasa de participación digital: 42.6%
• Valor de transacción promedio: $ 87.53

Curación de cartera de marca y seguimiento de tendencias

Las asociaciones de marca y las colaboraciones exclusivas incluyen:

• Nike (36.5% de las ventas totales)
• Jordan Brand (18.2% de las ventas totales)
• Adidas (12.7% de las ventas totales)
• PUMA (5.3% de las ventas totales)

Foot Locker, Inc. (FL) - Modelo de negocio: recursos clave

Extensa red de tiendas minoristas

A partir del año fiscal 2023, Foot Locker operaba 2.800 tiendas minoristas en 28 países. El desglose de la tienda incluye:

Tipo de tienda	Número de tiendas
Casillero	1,072
Locker de pies para niños	255
Deportes de Champs	547
Tiendas internacionales	926

Infraestructura de comercio digital

Las ventas digitales representaron el 31.5% de las ventas totales en el año fiscal 2022, por un total de $ 1.58 mil millones en ingresos en línea.

Reconocimiento de marca

• Capitalización de mercado: $ 3.12 mil millones (a partir de enero de 2024)
• Alianzas con las principales marcas deportivas como Nike, Adidas, Jordan

Cadena de suministro y distribución

Valor de inventario total: $ 1.3 mil millones a partir del tercer trimestre 2023. Centros de distribución:

Ubicación	Pies cuadrados
Memphis, TN	1.2 millones de pies cuadrados
Ontario, CA	950,000 pies cuadrados

Personal

Total de empleados: 69,000 (a partir del año fiscal 2022)

• Empleados a tiempo completo: 45,000
• Empleados a tiempo parcial: 24,000

Foot Locker, Inc. (FL) - Modelo de negocio: propuestas de valor

Amplia selección de zapatillas deportivas y de estilo de vida premium

A partir del cuarto trimestre de 2023, Foot Locker ofreció aproximadamente 4,500 estilos de zapatillas únicas en múltiples marcas. Inventario total de productos valorado en $ 1.2 mil millones.

Categoría de marca	Número de estilos	Porcentaje de inventario
Nike	1,850	41%
Adidas	1,100	24%
Marca Jordan	750	17%
Otras marcas	800	18%

Colecciones de productos curados

Demografía del objetivo: consumidores de 16-35 años. Penetración del mercado en este segmento: 62%.

• Colección de entusiastas de los deportes juveniles: 35% de la gama de productos totales
• COLECCIÓN DE ARRIBA DELLO DE LIFESTO: 45% de la gama de productos totales
• Colección atlética de rendimiento: 20% del rango total de productos

Precios competitivos y estrategias promocionales

Tasa de descuento promedio: 22-28% durante los períodos promocionales. Gasto promocional anual: $ 78.4 millones.

Estrategia de precios	Descuento promedio	Frecuencia
Ventas estacionales	25%	4x anualmente
Ventas flash en línea	30%	12 veces anual
Eventos de liquidación	40%	2x anualmente

Experiencia de compra omnicanal

Las ventas digitales representan el 35.6% de los ingresos totales en 2023. Tráfico de plataformas en línea: 42 millones de visitantes mensuales.

• Descargas de aplicaciones móviles: 7.2 millones
• Tasa de conversión en línea: 3.4%
• Valor de transacción en línea promedio: $ 127

Lanzamientos de productos exclusivos

Las colecciones de edición limitada generan $ 245 millones anuales. Tasa de venta para lanzamientos exclusivos: 89%.

Tipo de colección exclusivo	Ingresos anuales	Tiempo de venta promedio
Ediciones de colaboración	$ 125 millones	23 minutos
Lanzamientos exclusivos de la marca	$ 82 millones	45 minutos
Ediciones de atletas/celebridades	$ 38 millones	17 minutos

Foot Locker, Inc. (FL) - Modelo de negocio: relaciones con los clientes

Membresía del programa de fidelización

Programa de recompensas VIP de Locker Foot con 19.5 millones de miembros activos a partir del tercer trimestre de 2023. Los miembros reciben:

• 3 puntos por $ 1 gastado
• Acceso exclusivo a productos de edición limitada
• Recompensas de cumpleaños

Nivel de membresía	Requisito de gasto anual	Beneficios
Bronce VIP	$0-$249	Recompensas básicas
Plata VIP	$250-$499	Acceso temprano a las ventas
Oro VIP	$500+	Envío gratis, soporte prioritario

Comunicaciones de marketing digital personalizados

Base de datos de marketing por correo electrónico de 35.6 millones de suscriptores. Las métricas de personalización incluyen:

• 72% de tasa de apertura para correos electrónicos personalizados
• 45% de tasa de clics para campañas específicas
• Valor promedio de por vida del cliente: $ 587

Compromiso de aplicaciones móviles interactivas

Módulo de aplicación móvil	2023 datos
Descargas totales de aplicaciones	8.3 millones
Usuarios activos mensuales	3.6 millones
Duración de la sesión promedio	7.2 minutos

Edificio de la comunidad de redes sociales

El seguidor de las redes sociales cuenta a partir de enero de 2024:

• Instagram: 4.7 millones de seguidores
• Tiktok: 1.2 millones de seguidores
• Twitter: 623,000 seguidores
• Facebook: 2.9 millones de seguidores

Canales de soporte de servicio al cliente

Canal de soporte	Tiempo de respuesta	Tasa de resolución
Chat en vivo	2.5 minutos	88%
Soporte telefónico	4.7 minutos	92%
Soporte por correo electrónico	24 horas	85%

Foot Locker, Inc. (FL) - Modelo de negocio: canales

Tiendas minoristas físicas

A partir de 2023, Foot Locker opera 2.800 tiendas minoristas en América del Norte, Europa y Asia. Desglose del conteo de tiendas:

Región	Número de tiendas
Estados Unidos	2,100
Europa	500
Asia Pacífico	200

Sitio web de comercio electrónico

Footlocker.com generó $ 1.2 mil millones en ventas en línea en 2022, lo que representa el 28% de los ingresos totales de la compañía.

Aplicación de compras móviles

Estadísticas de aplicaciones móviles de Foot Locker:

• 1.5 millones de usuarios mensuales activos
• Descargar recuento: 3.2 millones en plataformas iOS y Android
• Valor de transacción móvil promedio: $ 85

Plataformas de redes sociales

Reach del canal de redes sociales a partir de 2023:

Plataforma	Seguidores/suscriptores
Instagram	8.5 millones
Gorjeo	1.2 millones
Tiktok	500,000

Mercados de terceros en línea

Contribución de ventas del mercado en línea:

• Amazon: 12% de las ventas digitales
• eBay: 5% de las ventas digitales
• Otras plataformas: 3% de las ventas digitales

Foot Locker, Inc. (FL) - Modelo de negocio: segmentos de clientes

Consumidores urbanos jóvenes

Rango de edad: 16-34 años Tamaño del mercado: 53.4 millones de personas en los Estados Unidos Gasto anual promedio en calzado deportivo: $ 284 por persona

Desglose demográfico	Porcentaje
Segmento de población urbana	42%
Asignación de ingresos discrecionales	$ 672 mensualmente

ENTRADOS DIVESTES Y ATLETICOS

Mercado total direccionable: 76.2 millones de participantes deportivos activos en los Estados Unidos Ingresos anuales de participación deportiva: $ 33.8 mil millones

• ENTRADOS DEL BALASCEBLE: 26.5 millones
• Correr/Jogging Participantes: 49.3 millones
• Compras promedio de calzado deportivo por año: 2.3 pares

Collectores de zapatillas y fanáticos de Streetwear

Tamaño estimado del mercado: 12,4 millones de coleccionistas dedicados Valor de zapatillas de mercado secundario anual: $ 6.2 mil millones

Categoría de coleccionista	Gasto promedio
Coleccionistas informales	$ 450 anualmente
Coleccionistas hardcore	$ 2,300 anualmente

Millennials conscientes de la moda y la generación Z

Segmento de población total: 140.5 millones de personas Penetración de compras en línea: 87% del segmento

• Uso de teléfonos inteligentes para comprar: 93%
• Influencia de las redes sociales en la compra: 76%
• Preferencia por las marcas sostenibles: 64%

Seguidores de la marca atlética y de estilo de vida

Total de seguidores de la marca en todas las plataformas: 22.6 millones Valor de participación anual: $ 1.4 mil millones

Categoría de marca	Recuento de seguidores
Seguidores de Nike	8.3 millones
Seguidores de adidas	6.9 millones
Seguidores de la marca Jordan	4.2 millones

Foot Locker, Inc. (FL) - Modelo de negocio: Estructura de costos

Gastos operativos de la tienda minorista

A partir del año fiscal 2023, los gastos operativos totales de la tienda de Foot Locker fueron de $ 1.87 mil millones. Esto incluye:

Categoría de gastos	Monto ($)
Alquiler de la tienda	$ 612 millones
Utilidades	$ 187 millones
Mantenimiento de la tienda	$ 276 millones

Costos de adquisición de inventario

Los gastos de adquisición de inventario total para 2023 fueron de aproximadamente $ 3.42 mil millones, con el siguiente desglose:

• Adquisición de calzado deportivo: $ 2.1 mil millones
• Adquisición de ropa: $ 892 millones
• Adquisición de accesorios: $ 428 millones

Mantenimiento de la plataforma digital

La infraestructura digital y la plataforma de comercio electrónico para 2023 totalizaron $ 156 millones, que incluyen:

Componente de costo digital	Monto ($)
Infraestructura tecnológica	$ 87 millones
Desarrollo del sitio web	$ 42 millones
Ciberseguridad	$ 27 millones

Gastos de marketing y publicidad

El gasto total de marketing para 2023 fue de $ 342 millones, distribuido en todo:

• Publicidad digital: $ 186 millones
• Publicidad de medios tradicional: $ 98 millones
• Patrocinio y asociaciones: $ 58 millones

Compensación y capacitación de empleados

Los gastos totales relacionados con los empleados para 2023 alcanzaron $ 1.14 mil millones:

Categoría de compensación	Monto ($)
Salarios base	$ 712 millones
Beneficios	$ 276 millones
Capacitación y desarrollo	$ 152 millones

Foot Locker, Inc. (FL) - Modelo de negocio: flujos de ingresos

Venta de productos en la tienda

Las ventas en la tienda de Foot Locker para el año fiscal 2022 generaron $ 7.97 mil millones en ventas minoristas totales. Las ubicaciones de las tiendas físicas en 28 países contribuyeron significativamente a los ingresos de la compañía.

Tipo de tienda	Número de tiendas	Venta anual
Casillero	2,800	$ 5.6 mil millones
Locker de pies para niños	252	$ 680 millones
Deportes de Champs	547	$ 1.2 mil millones

Transacciones de comercio electrónico en línea

Las ventas digitales alcanzaron los $ 1.56 mil millones en el año fiscal 2022, lo que representa el 19.6% de los ingresos totales de la compañía.

Calzado y mercancía de vestimenta

Desglose de mercancías para el año fiscal 2022:

• Calzado: $ 6.2 mil millones (78% de las ventas totales)
• Ropa: $ 1.4 mil millones (18% de las ventas totales)
• Accesorios: $ 380 millones (4% de las ventas totales)

Monetización del programa de fidelización

Métricas del programa de recompensas VIP para 2022:

• Miembros de lealtad total: 16.5 millones
• Gasto promedio por miembro de lealtad: $ 340 anualmente
• Contribución del programa de fidelización a las ventas: $ 5.61 mil millones

Colaboraciones de marca y lanzamientos exclusivos

Ingresos de productos exclusivos en 2022:

Socio de colaboración	Ingresos generados
Nike	$ 2.3 mil millones
Adidas	$ 1.7 mil millones
Marca Jordan	$ 1.5 mil millones

Foot Locker, Inc. (FL) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose Foot Locker, Inc. over other places to buy their athletic gear. It's about what they offer that others can't easily copy, especially as the company navigates its portfolio optimization strategy.

Curated, multi-brand assortment of premium athletic footwear and apparel.

Foot Locker, Inc. positions itself as a global leader in sneaker culture, a status it celebrated its 50th year achieving in fiscal 2024. The value here is the selection-it's not just about volume, but about curation across top brands, though the partnership with Nike remains the largest driver of sales. The digital channel is a key focus for expanding this assortment reach, with a target of 25% of total sales coming from digital by 2026, up from 21.8% at the end of Q4 2024.

Here's a look at the revenue mix and inventory management efforts:

Metric	Value / Target	Period / Context
FY2025 Licensing and Other Revenue Estimate	$24 million	Fiscal Year 2025 Guidance
FY2024 Licensing Revenue	$17 million	Year-over-year increase of 21.4%
Digital Sales Penetration Target	25% of sales	By Fiscal Year 2026
Digital Sales Penetration (Q4 2024)	21.8%	Fourth Quarter 2024

Access to exclusive, limited-edition product releases and collaborations.

Being at the heart of sneaker culture means getting access to the must-have drops. The company actively leverages its multi-brand leadership to drive greater choice for consumers. This focus on scarcity and newness is a core differentiator. For instance, the start of fiscal 2025 included one of the company's largest basketball activations at NBA All-Star 2025.

Elevated, immersive in-store shopping experience via Reimagined concepts.

Foot Locker, Inc. is heavily investing in reshaping its physical footprint to create a more consistent and elevated brand experience, moving away from lower-tier malls. The 'Reimagined' concept is central to this, designed to enhance brand storytelling in a visually elevated environment. The company is executing this through a dual strategy of refreshes and new concept rollouts.

The 2025 plan for physical space elevation is aggressive:

• Plan to open or convert 80 'Reimagined' concept locations in 2025.
• Plan to refresh another 300 stores in 2025.
• Total store refreshes planned over two-and-a-half years reaching 800 by the end of 2025.
• Goal to bring 65% of global Foot Locker and Kids Foot Locker footage up to Brand Standard by the end of 2026.
• The company plans to close approximately 110 locations in 2025 while opening 20 new ones, aiming for a 'tighter, stronger store base'.

Position as a cultural hub for the youth and sneakerhead community.

The brand's value proposition extends beyond transactions into community building and loyalty. The enhanced FLX Rewards Program is a key tool here, showing significant traction in 2024. Furthermore, the Foot Locker Foundation actively invests in the communities where its teams live and work.

Here are the concrete numbers showing community and loyalty engagement:

• FLX Rewards loyalty sales capture rate hit 33% in 2024, up from 23% in 2023.
• Loyalty penetration reached 49% in Q4 of 2024.
• The FLX program rollout is planned for Europe in 2025.
• The LISC/Foot Locker Foundation program has deployed nearly $5.2 million to date.
• This foundation work has empowered 27,000 youth and built the capacity of 68 local nonprofits.
• More than 95% of customers engage with the brand online in some capacity.

The foundation grants for 2025 range from $25,000 to $75,000 for programming, or $25,000 to $100,000 for capital improvements. Finance: draft 2026 community investment projection by end of Q1 2026.

Foot Locker, Inc. (FL) - Canvas Business Model: Customer Relationships

You're focused on how Foot Locker, Inc. keeps customers coming back, which is all about making every touchpoint count, from the app to the store floor. Here's the breakdown of their relationship strategy as we see it in late 2025.

Enhanced FLX Rewards Program for personalized offers and access

The FLX Rewards Program is central to locking in loyalty. After a successful pilot in Canada in 2023, the enhanced U.S. version, launched in 2024, is showing real traction. Foot Locker, Inc. aims to hit 50 percent loyalty penetration by 2026, with a long-term target of 70 percent. The program is expanding its reach, with a planned rollout in Europe during 2025. Members get tangible benefits that drive them back, like FLX Cash to unlock savings, priority access to sneaker launches, and free returns.

The results from 2024 show the program's growing influence:

• Loyalty sales capture rate reached 33 percent in 2024, up from 23 percent in 2023.
• North America saw loyalty program members account for 49 percent of sales in the fourth quarter of 2024.
• The Canadian pilot saw increased engagement with first-time redeemers, higher average order values, and higher trip frequency.

High-touch, expert-driven service from in-store associates

Foot Locker, Inc. knows that even with digital growth, the physical store experience, powered by their associates, the Stripers, is key. They are investing heavily in the physical footprint to support this. They planned 80 new 'Reimagined' doors for 2025, adding to the 8 already operating across North America, Europe, Asia, and Australia as of February 1, 2025. This is paired with a continued store refresh program, with 300 more refreshes planned for 2025, following 407 completed in 2024. As of February 1, 2025, 44 percent of their gross store square footage met the current brand standard.

The associates are the human element in this elevated space. While the average annual pay for a Foot Locker Retail Store Associate in the U.S. as of late 2025 is estimated around $28,803, or about $13.85 an hour, the value they bring is in expertise and connection. Employee feedback highlights that 'customer connections' and meeting new personalities are among the best parts of the job.

Here's a snapshot of the physical experience investment:

Metric	2024 Actual/End of Year	2025 Plan/Estimate (as of late 2025)
'Reimagined' Concept Stores Open	8	80 planned additions
Store Refreshes Completed	Over 400	300 more planned
Store Square Footage at Current Brand Standard	44 percent (as of Feb 1, 2025)	Goal to convert two-thirds of the fleet by end of 2025

Community engagement through local events and basketball activations

Foot Locker, Inc. uses its position in sneaker culture to connect locally, primarily through the Foot Locker Foundation. The LISC/Foot Locker Foundation Community Empowerment Program is a key vehicle for this. This initiative has, to date, deployed nearly $5.2 million to empower over 27,000 youth and support 68 local nonprofits. The program offers two grant types, with awards ranging from $25,000 to $75,000 for programming and $25,000 to $100,000 for capital improvements. The program targets organizations in 14 specific U.S. cities. Beyond grants, the company leverages major cultural moments; they started the year with one of their largest basketball activations at NBA All-Star 2025.

Digital personalization to drive repeat business and loyalty

The digital relationship is being fortified by personalization efforts, which are critical since 90 percent of the shopping journey starts online, even if 82 percent of transactions finish in-store. The revamped mobile app, launched in late 2024, immediately drove performance gains, with digital comparable sales up 12.4 percent in the fourth quarter of 2024. The company is targeting 25 percent digital penetration by 2026, building on a 12 percent surge in digital comparable sales in 2024. The app enhances the experience with features like 'Store Mode,' allowing in-store shoppers to scan products for availability.

These digital enhancements directly feed into loyalty and repeat business:

• The new app helped drive an increase in traffic, average order value (AOV), and conversion in Q4 2024.
• The company is focused on increasing engagement through the FLX program across its new Champs Sports and Kids Foot Locker mobile apps in 2025.
• Loyalty members generally have higher average order values than non-loyalty customers.

If onboarding new app users takes longer than expected, churn risk rises.

Foot Locker, Inc. (FL) - Canvas Business Model: Channels

You're looking at how Foot Locker, Inc. gets its product to the customer as of late 2025. It's a mix of physical presence and digital reach, with some significant streamlining happening.

Global physical retail stores (Foot Locker, Champs Sports, WSS, Kids Foot Locker)

The physical footprint is actively being optimized under the Lace Up Plan. As of August 2, 2025, Foot Locker, Inc. operated a total of 2,354 stores across 20 countries in North America, Europe, Asia, Australia, and New Zealand. This number reflects ongoing rationalization, as the company had previously announced plans to close or transfer operations for approximately 629 stores in Europe and about 30 stores in Asia Pacific by mid-2025. For instance, during the second quarter of 2025 alone, the company closed 11 stores while opening 2 new ones. The focus is on elevating the experience in the remaining doors; in Q2 2025, 52 stores were refreshed and 14 were remodeled or relocated. The plan included launching the 'Reimagined' concept within 300 stores in 2025. As of February 1, 2025, the breakdown showed specific banner footprints, though the latest August 2025 data is more current for the total count.

Here's a look at the store base changes around the end of 2024 and into 2025:

Metric	Date/Period End	Number
Total Owned Stores Operated	August 2, 2025	2,354
Total Owned Stores Operated	February 1, 2025	2,410
Stores Closed (Q2 2025)	Q2 2025	11
Stores Opened (Q2 2025)	Q2 2025	2
Stores Refreshed (Q2 2025)	Q2 2025	52
Stores Closed (Q1 2025)	Q1 2025	56
Stores Refreshed (Q4 2024)	Q4 2024	160

The selling square footage for the Foot Locker U.S. banner was 2,337 thousand square feet as of February 1, 2025, with 677 physical locations remaining after closures and relocations that quarter. Champs Sports had 1,466 thousand square feet of selling space across 383 stores at that same date.

Direct-to-customer (DTC) e-commerce platforms (footlocker.com)

Foot Locker, Inc. uses its websites, including footlocker.com, to offer its largest product selections and bridge the digital and physical worlds using omni-channel capabilities like buy online and pickup-in-store. The company continues to target about 25% digital penetration by 2026. The loyalty program, FLX, is a key driver here; its sales capture rate reached 33% in 2024, peaking at 49% penetration in the fourth quarter of 2024.

Dedicated mobile apps for key banners like Champs Sports

Digital engagement is supported by dedicated mobile applications. In the first quarter of 2025, Foot Locker, Inc. enhanced its digital offerings, which included the launch of new mobile apps for Champs Sports and Kids Foot Locker across the US. The FLX Rewards Program also saw a planned rollout in Europe during 2025, building on its success in the US.

International licensed store operations in the Middle East and Asia

The international channel is shifting toward licensing partnerships to simplify operations in certain regions. As of August 2, 2025, there were 243 licensed stores operating in the Middle East, Europe, and Asia. This expansion is highlighted by agreements with the Fourlis Group to take over and expand operations in Greece and Romania, with a joint vision for over 100 stores in that region over the next several years. This contrasts with the planned closure or transfer of operations for approximately 30 stores in the Asia Pacific region by mid-2025, including exiting South Korea.

Finance: review the Q3 2025 international sales data against the licensed store growth rate by end of month.

Foot Locker, Inc. (FL) - Canvas Business Model: Customer Segments

You're looking at the core groups Foot Locker, Inc. targets as of late 2025, right before the Dick's Sporting Goods acquisition closes. The customer base is being actively managed through the Lace Up Plan, balancing core authority with broader appeal.

Core Sneaker Enthusiasts and Youth Culture (15-25 year old males)

This group remains central, driving performance in the flagship banners. The Foot Locker and Kids Foot Locker banners showed strength, delivering a comparable sales growth of 3.6% in the fourth quarter of fiscal 2024. The company is deepening relationships with this segment through exclusive experiences, like The Clinic with Jordan Brand, in select Reimagined store locations. Loyalty is key here; the revamped FLX Rewards Program hit a sales capture rate of 33% across the base in 2024, peaking at 49% penetration in the fourth quarter of 2024.

Broader Athletic Lifestyle Consumers (expanding to 15-35 year olds)

Foot Locker, Inc. is working to capture a wider audience beyond the core enthusiast. Overall comparable sales growth for fiscal 2025 is forecast to be between 1% and 2.5%. Digital channels are crucial for reaching this broader group, with digital penetration reaching 18.2% of total sales in 2024, up from 17.2% in 2023. The company operates a fleet of 2,354 stores as of August 2, 2025, down from 2,410 stores at the start of the year on February 1, 2025, reflecting a move toward an optimized fleet.

Women's Athletic Footwear and Apparel segment (fastest-growing category)

This is a major focus area for new customer acquisition. The women's category was cited as the fastest growing category in fiscal 2024. The strategy involves inviting new customers into the category and strengthening partnerships with key suppliers like Nike to ensure product flow. While specific revenue contribution is not broken out here, the focus on this segment is a clear strategic pivot to diversify the customer base.

Value-conscious consumers responding to promotional activity

Demand from this group is highly event-driven and sensitive to the promotional environment. In the third quarter ending November 2, 2024, total revenue fell to $1.96 billion from $1.99 billion the prior year, with a net loss of $33 million. Leadership noted that consumers were holding back spending outside of key selling periods like Back-to-School and Thanksgiving week. The company is actively managing this by aiming for gross margin expansion of 40 to 80 basis points in fiscal 2025, supported by reduced markdowns and increased full-price selling. Nike, the largest partner, still accounted for about 60% of sales as of late 2024, meaning softness in this segment directly impacts the value-driven consumer's willingness to purchase.

Here's a quick look at some operational metrics relevant to reaching these segments as of mid-2025:

Metric	Value / Rate	Period / Date
Total Revenue (Q2 2025)	$1,857 million	Thirteen weeks ended August 2, 2025
North America Comp Sales Growth	1.4%	Q2 2025
FLX Loyalty Sales Capture Rate	33%	Fiscal 2024
Digital Sales Penetration	18.2%	Fiscal 2024
Total Stores Operated	2,354	As of August 2, 2025
Planned Store Refreshes	300	Fiscal 2025

The company is also working to diversify its brand mix, with a goal for non-Nike products to exceed 40% of sales by 2026, up from a previous goal of 36%.

Finance: draft 13-week cash view by Friday.

Foot Locker, Inc. (FL) - Canvas Business Model: Cost Structure

You're looking at the core expenses that drive the operations for Foot Locker, Inc. as of late 2025, based on the most recently reported full-year 2024 figures and the 2025 outlook. These numbers show where the dollars are primarily going to keep the global fleet running and the merchandise flowing.

High Cost of Goods Sold (COGS) due to branded merchandise procurement.

The cost of the sneakers and apparel Foot Locker, Inc. buys from brands like Nike, Adidas, and HOKA represents the single largest cost component. For the fiscal year 2024, the Gross Margin Rate stood at 28.9%. This means that for every dollar of sales, approximately 71.1 cents went to the Cost of Goods Sold (COGS). This high percentage reflects the wholesale cost of premium, branded athletic products. The company saw sequential improvement in merchandise margin recapture in Q4 2024, despite an elevated promotional environment.

The cost structure related to inventory is significant, and you can see the pressure in the historical trend:

• Fiscal Year 2022 Gross Margin Rate: 31.9%
• Fiscal Year 2024 Gross Margin Rate: 28.9%

Significant operating lease expenses for the global store fleet.

The physical footprint is a major fixed cost. As of February 1, 2025, the total operating lease liabilities were reported at $2,338 million. The weighted-average remaining lease term for these operating leases was 6.2 years, with a weighted-average discount rate of 5.6%. The company operated 2,410 stores at the end of fiscal year 2024 across its primary geographies. Occupancy costs, which include fixed operating lease costs, were reported as flat as a percentage of sales in the fourth quarter of 2024 compared to the prior year period.

The allocation of these lease costs flows through two main areas:

Lease Cost Classification	Location
Cost of Sales	Retail stores and distribution centers lease costs
SG&A	Non-store lease costs

Capital expenditures for store modernization (Refreshes and Reimagined doors).

Foot Locker, Inc. is actively spending capital to upgrade its stores, a key part of the Lace Up Plan. The Capital Expenditures (CapEx) for fiscal year 2024 totaled $240 million. For the fiscal year 2025 outlook, CapEx is expected to moderate slightly to $300 million, with a focus on high-return store investments. This investment supports the physical refresh program, where over 400 store refreshes were completed in 2024.

The 2025 CapEx plan specifically earmarks approximately $30 million for technology investments, which also supports supply chain and store remodels.

Selling, General, and Administrative (SG&A) expenses, including technology investments.

SG&A is the basket for overhead, marketing, and technology spending. For the full fiscal year 2024, total SG&A expenses were $1,920 million. As a percentage of sales, this expense base was 24.1% for FY2024, an increase from 22.7% in FY2023. The increase in the SG&A rate in Q4 2024 was partially due to investments in technology and brand-building, even as the overall rate improved by 10 basis points year-over-year due to cost optimization savings.

You can see the quarterly pressure on this line item:

• Q3 2024 SG&A: $482 million
• Technology investments are a recurring component, with a portion reflected in operating cash flows as Software-as-a-Service (SaaS) contracts.

Finance: draft 13-week cash view by Friday.

Foot Locker, Inc. (FL) - Canvas Business Model: Revenue Streams

You're looking at how Foot Locker, Inc. (FL) actually brings in the money, especially now that DICK'S Sporting Goods has closed on the acquisition in September 2025. The revenue streams are shifting, but the core business remains product sales.

The primary source is, as you'd expect, the Sales of athletic footwear and apparel through retail stores. This is the bread and butter, even with the new ownership structure. Looking at the final full-year data before the acquisition closed, store sales for the fiscal year ended February 1, 2025, totaled $6,517 million. This is the foundation of the revenue model, though its relative importance is changing as digital channels mature.

The shift to digital is clear in the Direct-to-Customer (DTC) channel. For the second quarter of 2025, the DTC segment showed strong momentum, with a reported increase of 10.6%. This digital growth helps offset some of the softness seen in physical locations, particularly internationally. For context, total sales for FL in Q2 2025 were $1,851 million, down 2.4% year-over-year, but North American comparable sales did manage a positive increase of 1.4%.

Following the acquisition on September 8, 2025, the revenue reporting now reflects the Foot Locker Business as a segment within the larger entity. For the third quarter of 2025, the Net sales contribution from the Foot Locker Business was reported at $930.9 million. This figure represents the revenue generated by the acquired banners during that partial quarter.

Here's a quick look at the channel breakdown using the latest pre-acquisition full-year data and the Q3 post-acquisition segment contribution:

Revenue Stream Component	Latest Reported Amount	Period/Context
Sales through Retail Stores (Baseline)	$6,517 million	Fiscal Year Ended Feb 1, 2025
Direct-to-Customer (DTC) Sales Growth	10.6% increase	Q2 2025
Foot Locker Business Net Sales Contribution	$930.9 million	Q3 2025 (Post-Acquisition)

Finally, there is Licensing revenue from international operations in certain markets. This is a smaller, but strategic, component. As of the last full report, licensing revenue was $17 million for the 2024 fiscal year. You should note that the company was actively simplifying its international footprint in 2025, transferring ownership of operations like Greece and Romania to a licensing partner, Fourlis Group, by mid-2025. This transfer activity means the nature and amount of this revenue stream are definitely in flux as we head into 2026.

The key revenue drivers you need to watch are:

• Physical Store Performance: The core revenue base, with ongoing investment in Reimagined store formats.
• Digital Acceleration: The 10.6% DTC growth in Q2 2025 shows digital traction.
• Post-Acquisition Contribution: The $930.9 million Q3 segment sales set the new baseline.
• International Licensing: A small but evolving stream following the divestiture of company-operated stores in markets like South Korea, Denmark, Norway, and Sweden by mid-2025.

Finance: draft 13-week cash view by Friday.