Foot Locker, Inc. (FL): Modelo de negócios Canvas [Jan-2025 Atualizado]

No mundo dinâmico do varejo de calçados atléticos, a Foot Locker, Inc. é uma potência, navegando magistralmente na interseção da cultura esportiva, moda e inovação digital. Ao alavancar estrategicamente parcerias com marcas globais como a Nike e a Adidas e direcionar os entusiastas de jovens e esportes da moda, a empresa se transformou de um varejista tradicional de tijolo e argamassa em uma sofisticada potência omnichannel. Esse mergulho profundo na Canvas de modelo de negócios do Foot Locker revela as intrincadas estratégias que posicionaram a empresa na vanguarda da cultura de tênis e da transformação de varejo, oferecendo informações sem precedentes sobre como elas se adaptam e prosperam continuamente em um mercado em rápida evolução.

Foot Locker, Inc. (FL) - Modelo de negócios: Parcerias -chave

Fornecedores de calçados primários

O Foot Locker mantém parcerias críticas com as principais marcas de calçados atléticos:

Marca	Status do fornecedor	Contribuição da receita
Nike	Fornecedor primário	65,4% do total de vendas de calçados
Adidas	Principal fornecedor	22,7% do total de vendas de calçados
Brand Jordan	Parceiro estratégico	12,9% do total de vendas de calçados

Parcerias de fornecedores

As colaborações da marca de roupas atléticas e de estilo de vida incluem:

• Under Armour
• Puma
• Campeão
• New Balance
• Reebok

Provedores de tecnologia de plataforma digital

Parceiro de tecnologia	Serviço prestado	Investimento anual
Salesforce	Plataforma CRM	US $ 7,2 milhões
SEIVA	Planejamento de recursos corporativos	US $ 5,9 milhões
Adobe	Soluções de marketing digital	US $ 4,5 milhões

Atletas profissionais e influenciadores esportivos

O portfólio de parceria estratégica inclui:

• LeBron James (atleta da Nike)
• Zion Williamson (marca Jordânia)
• James Harden (Adidas)
• Stephen Curry (Under Armour)

Valor do ecossistema total de parceria: US $ 1,3 bilhão em investimentos colaborativos anuais

Foot Locker, Inc. (FL) - Modelo de negócios: Atividades -chave

Calçados de varejo e vendas de roupas atléticas

A partir do terceiro trimestre de 2023, o Foot Locker opera 2.739 lojas de varejo em 28 países. As vendas anuais do varejo para 2022 foram de US $ 8,047 bilhões. Os formatos da loja incluem:

Tipo de loja	Número de lojas
Armário do pé	1,084
Crianças do pé do pé	252
Champs Sports	547
Eastbay	1

Gerenciamento de plataforma de comércio eletrônico

As vendas digitais para 2022 representaram 31,3% da receita total, totalizando US $ 2,519 bilhões. As principais plataformas digitais incluem:

• Footlocker.com
• Champssports.com
• Kidsfootlocker.com
• Eastbay.com

Merchandising de produtos e otimização de inventário

O valor do inventário a partir do terceiro trimestre de 2023 foi de US $ 1,241 bilhão. A mistura de mercadorias inclui:

Categoria de produto	Porcentagem de vendas
Calçados atléticos	67.8%
Vestuário atlético	22.5%
Acessórios	9.7%

Melhoramento da experiência do cliente

Métricas do Programa de Fidelidade:

• Membros do programa VIP: 16,2 milhões
• Taxa de engajamento digital: 42,6%
• Valor médio da transação: $ 87,53

Curadoria de portfólio de marcas e rastreamento de tendências

Parcerias de marca e colaborações exclusivas incluem:

• Nike (36,5% do total de vendas)
• Jordan Brand (18,2% do total de vendas)
• Adidas (12,7% do total de vendas)
• Puma (5,3% do total de vendas)

Foot Locker, Inc. (FL) - Modelo de negócios: Recursos -chave

Extensa rede de lojas de varejo

No ano fiscal de 2023, o Foot Locker operava 2.800 lojas de varejo em 28 países. O colapso da loja inclui:

Tipo de loja	Número de lojas
Armário do pé	1,072
Crianças do pé do pé	255
Champs Sports	547
Lojas internacionais	926

Infraestrutura de comércio digital

As vendas digitais representaram 31,5% do total de vendas no ano fiscal de 2022, totalizando US $ 1,58 bilhão em receita on -line.

Reconhecimento da marca

• Capitalização de mercado: US $ 3,12 bilhões (em janeiro de 2024)
• Parcerias com grandes marcas atléticas como Nike, Adidas, Jordânia

Cadeia de suprimentos e distribuição

Valor total do inventário: US $ 1,3 bilhão a partir do terceiro trimestre de 2023. Centros de distribuição:

Localização	Metragem quadrada
Memphis, TN	1,2 milhão de pés quadrados
Ontário, CA.	950.000 pés quadrados

Força de trabalho

Total de funcionários: 69.000 (no ano fiscal de 2022)

• Funcionários em tempo integral: 45.000
• Funcionários de meio período: 24.000

Foot Locker, Inc. (FL) - Modelo de Negócios: Proposições de Valor

Ampla seleção de tênis atléticos e estilo de vida premium

A partir do quarto trimestre 2023, o Foot Locker ofereceu aproximadamente 4.500 estilos de tênis exclusivos em várias marcas. Inventário total de produtos avaliado em US $ 1,2 bilhão.

Categoria de marca	Número de estilos	Porcentagem de inventário
Nike	1,850	41%
Adidas	1,100	24%
Brand Jordan	750	17%
Outras marcas	800	18%

Coleções de produtos com curadoria

Demografia-alvo: consumidores de 16 a 35 anos. Penetração de mercado neste segmento: 62%.

• Coleção de entusiastas de esportes para jovens: 35% da gama total de produtos
• Coleção de rua de estilo de vida: 45% da gama total de produtos
• Coleção atlética de desempenho: 20% da gama total de produtos

Preços competitivos e estratégias promocionais

Taxa de desconto médio: 22-28% durante períodos promocionais. Gastos promocionais anuais: US $ 78,4 milhões.

Estratégia de preços	Desconto médio	Freqüência
Vendas sazonais	25%	4x anualmente
Vendas flash online	30%	12x anualmente
Eventos de folga	40%	2x anualmente

Experiência de compra omnichannel

As vendas digitais representam 35,6% da receita total em 2023. Tráfego da plataforma on -line: 42 milhões de visitantes mensais.

• Downloads de aplicativos móveis: 7,2 milhões
• Taxa de conversão online: 3,4%
• Valor médio da transação online: $ 127

Liberações exclusivas de produtos

As coleções de edição limitada geram US $ 245 milhões anualmente. Taxa de venda para lançamentos exclusivos: 89%.

Tipo de coleção exclusivo	Receita anual	Tempo de esgotamento médio
Edições de colaboração	US $ 125 milhões	23 minutos
Lançamentos exclusivos da marca	US $ 82 milhões	45 minutos
Atleta/edição de celebridades	US $ 38 milhões	17 minutos

Foot Locker, Inc. (FL) - Modelo de Negócios: Relacionamentos do Cliente

Associação do programa de fidelidade

Programa de recompensas VIP do Foot Locker com 19,5 milhões de membros ativos a partir do terceiro trimestre de 2023. Os membros recebem:

• 3 pontos por US $ 1 gasto
• Acesso exclusivo a produtos de edição limitada
• Recompensas de aniversário

Nível de associação	Requisito anual de gastos	Benefícios
Bronze VIP	$0-$249	Recompensas básicas
VIP prata	$250-$499	Acesso antecipado às vendas
VIP ouro	$500+	Frete grátis, suporte prioritário

Comunicações personalizadas de marketing digital

Banco de dados de marketing por email de 35,6 milhões de assinantes. As métricas de personalização incluem:

• 72% de taxa de abertura para e -mails personalizados
• Taxa de cliques de 45% para campanhas direcionadas
• Valor da vida média do cliente: $ 587

Engajamento interativo de aplicativo móvel

Métrica de aplicativo móvel	2023 dados
Downloads de aplicativos totais	8,3 milhões
Usuários ativos mensais	3,6 milhões
Duração média da sessão	7,2 minutos

Construção da comunidade de mídia social

Contagem de seguidores de mídia social em janeiro de 2024:

• Instagram: 4,7 milhões de seguidores
• Tiktok: 1,2 milhão de seguidores
• Twitter: 623.000 seguidores
• Facebook: 2,9 milhões de seguidores

Canais de suporte ao cliente

Canal de suporte	Tempo de resposta	Taxa de resolução
Bate -papo ao vivo	2,5 minutos	88%
Suporte telefônico	4,7 minutos	92%
Suporte por e -mail	24 horas	85%

Foot Locker, Inc. (FL) - Modelo de Negócios: Canais

Lojas de varejo físico

A partir de 2023, o Foot Locker opera 2.800 lojas de varejo na América do Norte, Europa e Ásia. Redução da contagem de lojas:

Região	Número de lojas
Estados Unidos	2,100
Europa	500
Ásia -Pacífico	200

Site de comércio eletrônico

Footlocker.com gerou US $ 1,2 bilhão em vendas on -line em 2022, representando 28% da receita total da empresa.

Aplicativo de compra móvel

Estatísticas de aplicativos móveis do Foot Locker:

• 1,5 milhão de usuários mensais ativos
• Download Contagem: 3,2 milhões em plataformas iOS e Android
• Valor médio da transação móvel: $ 85

Plataformas de mídia social

Recaídas do canal de mídia social a partir de 2023:

Plataforma	Seguidores/assinantes
Instagram	8,5 milhões
Twitter	1,2 milhão
Tiktok	500,000

Mercados on-line de terceiros

Contribuição de vendas no mercado on -line:

• Amazon: 12% das vendas digitais
• ebay: 5% das vendas digitais
• Outras plataformas: 3% das vendas digitais

Foot Locker, Inc. (FL) - Modelo de negócios: segmentos de clientes

Jovens consumidores urbanos

Faixa etária: 16-34 anos Tamanho do mercado: 53,4 milhões de indivíduos nos Estados Unidos Gastos anuais médios em calçados atléticos: US $ 284 por pessoa

Aparelhamento demográfico	Percentagem
Segmento da população urbana	42%
Alocação de renda discricionária	US $ 672 mensalmente

Esportes e entusiastas atléticos

Mercado endereçável total: 76,2 milhões de participantes ativos esportivos nos EUA Receita anual de participação esportiva: US $ 33,8 bilhões

• Entusiastas do basquete: 26,5 milhões
• Participantes de corrida/corrida: 49,3 milhões
• Compras médias de calçados atléticos por ano: 2,3 pares

Colecionadores de tênis e fãs de streetwear

Tamanho estimado do mercado: 12,4 milhões de colecionadores dedicados Valor anual de tênis do mercado secundário: US $ 6,2 bilhões

Categoria de colecionador	Gastos médios
Colecionadores casuais	$ 450 anualmente
Colecionadores hardcore	US $ 2.300 anualmente

Millennials e Gen Z, conscientes da moda

Segmento total da população: 140,5 milhões de indivíduos Penetração de compras on -line: 87% do segmento

• Uso do smartphone para fazer compras: 93%
• Influência da mídia social na compra: 76%
• Preferência por marcas sustentáveis: 64%

Seguidores da marca atlética e de estilo de vida

Total de seguidores de marca entre plataformas: 22,6 milhões Valor anual de engajamento: US $ 1,4 bilhão

Categoria de marca	Contagem de seguidores
Nike seguidores	8,3 milhões
Seguidores da Adidas	6,9 milhões
Jordan Brand seguidores	4,2 milhões

Foot Locker, Inc. (FL) - Modelo de negócios: Estrutura de custos

Despesas operacionais da loja de varejo

A partir de 2023, o ano fiscal, as despesas operacionais totais da loja do Foot Locker eram de US $ 1,87 bilhão. Isso inclui:

Categoria de despesa	Valor ($)
Aluguel da loja	US $ 612 milhões
Utilitários	US $ 187 milhões
Manutenção da loja	US $ 276 milhões

Custos de compras de inventário

As despesas totais de compras de inventário para 2023 foram de aproximadamente US $ 3,42 bilhões, com o seguinte quebra:

• Compras de calçados atléticos: US $ 2,1 bilhões
• Compras de vestuário: US $ 892 milhões
• Acessórios Compras: US $ 428 milhões

Manutenção da plataforma digital

Os custos de infraestrutura digital e comércio eletrônico para 2023 totalizaram US $ 156 milhões, incluindo:

Componente de custo digital	Valor ($)
Infraestrutura de tecnologia	US $ 87 milhões
Desenvolvimento de sites	US $ 42 milhões
Segurança cibernética	US $ 27 milhões

Despesas de marketing e publicidade

Os gastos totais de marketing em 2023 foram de US $ 342 milhões, distribuídos:

• Publicidade digital: US $ 186 milhões
• Publicidade da mídia tradicional: US $ 98 milhões
• Patrocínio e parcerias: US $ 58 milhões

Compensação e treinamento de funcionários

As despesas totais relacionadas aos funcionários em 2023 atingiram US $ 1,14 bilhão:

Categoria de compensação	Valor ($)
Salários da base	US $ 712 milhões
Benefícios	US $ 276 milhões
Treinamento e desenvolvimento	US $ 152 milhões

Foot Locker, Inc. (FL) - Modelo de negócios: fluxos de receita

Vendas de produtos na loja

As vendas na loja do Foot Locker para o ano fiscal de 2022 geraram US $ 7,97 bilhões em vendas totais no varejo. Os locais de lojas físicas em 28 países contribuíram significativamente para a receita da empresa.

Tipo de loja	Número de lojas	Vendas anuais
Armário do pé	2,800	US $ 5,6 bilhões
Crianças do pé do pé	252	US $ 680 milhões
Champs Sports	547	US $ 1,2 bilhão

Transações de comércio eletrônico online

As vendas digitais atingiram US $ 1,56 bilhão no ano fiscal de 2022, representando 19,6% da receita total da empresa.

Calçados e mercadorias de vestuário

Redução de mercadorias para o ano fiscal de 2022:

• Calçado: US $ 6,2 bilhões (78% do total de vendas)
• Vestuário: US $ 1,4 bilhão (18% do total de vendas)
• Acessórios: US $ 380 milhões (4% do total de vendas)

Monetização do Programa de Fidelidade

Métricas do Programa de Recompensa VIP para 2022:

• Membros totais de lealdade: 16,5 milhões
• Passo médio por lealdade Membro: US $ 340 anualmente
• Contribuição do programa de fidelidade para vendas: US $ 5,61 bilhões

Colaborações de marca e lançamentos exclusivos

Receita exclusiva do produto em 2022:

Parceiro de colaboração	Receita gerada
Nike	US $ 2,3 bilhões
Adidas	US $ 1,7 bilhão
Brand Jordan	US $ 1,5 bilhão

Foot Locker, Inc. (FL) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose Foot Locker, Inc. over other places to buy their athletic gear. It's about what they offer that others can't easily copy, especially as the company navigates its portfolio optimization strategy.

Curated, multi-brand assortment of premium athletic footwear and apparel.

Foot Locker, Inc. positions itself as a global leader in sneaker culture, a status it celebrated its 50th year achieving in fiscal 2024. The value here is the selection-it's not just about volume, but about curation across top brands, though the partnership with Nike remains the largest driver of sales. The digital channel is a key focus for expanding this assortment reach, with a target of 25% of total sales coming from digital by 2026, up from 21.8% at the end of Q4 2024.

Here's a look at the revenue mix and inventory management efforts:

Metric	Value / Target	Period / Context
FY2025 Licensing and Other Revenue Estimate	$24 million	Fiscal Year 2025 Guidance
FY2024 Licensing Revenue	$17 million	Year-over-year increase of 21.4%
Digital Sales Penetration Target	25% of sales	By Fiscal Year 2026
Digital Sales Penetration (Q4 2024)	21.8%	Fourth Quarter 2024

Access to exclusive, limited-edition product releases and collaborations.

Being at the heart of sneaker culture means getting access to the must-have drops. The company actively leverages its multi-brand leadership to drive greater choice for consumers. This focus on scarcity and newness is a core differentiator. For instance, the start of fiscal 2025 included one of the company's largest basketball activations at NBA All-Star 2025.

Elevated, immersive in-store shopping experience via Reimagined concepts.

Foot Locker, Inc. is heavily investing in reshaping its physical footprint to create a more consistent and elevated brand experience, moving away from lower-tier malls. The 'Reimagined' concept is central to this, designed to enhance brand storytelling in a visually elevated environment. The company is executing this through a dual strategy of refreshes and new concept rollouts.

The 2025 plan for physical space elevation is aggressive:

• Plan to open or convert 80 'Reimagined' concept locations in 2025.
• Plan to refresh another 300 stores in 2025.
• Total store refreshes planned over two-and-a-half years reaching 800 by the end of 2025.
• Goal to bring 65% of global Foot Locker and Kids Foot Locker footage up to Brand Standard by the end of 2026.
• The company plans to close approximately 110 locations in 2025 while opening 20 new ones, aiming for a 'tighter, stronger store base'.

Position as a cultural hub for the youth and sneakerhead community.

The brand's value proposition extends beyond transactions into community building and loyalty. The enhanced FLX Rewards Program is a key tool here, showing significant traction in 2024. Furthermore, the Foot Locker Foundation actively invests in the communities where its teams live and work.

Here are the concrete numbers showing community and loyalty engagement:

• FLX Rewards loyalty sales capture rate hit 33% in 2024, up from 23% in 2023.
• Loyalty penetration reached 49% in Q4 of 2024.
• The FLX program rollout is planned for Europe in 2025.
• The LISC/Foot Locker Foundation program has deployed nearly $5.2 million to date.
• This foundation work has empowered 27,000 youth and built the capacity of 68 local nonprofits.
• More than 95% of customers engage with the brand online in some capacity.

The foundation grants for 2025 range from $25,000 to $75,000 for programming, or $25,000 to $100,000 for capital improvements. Finance: draft 2026 community investment projection by end of Q1 2026.

Foot Locker, Inc. (FL) - Canvas Business Model: Customer Relationships

You're focused on how Foot Locker, Inc. keeps customers coming back, which is all about making every touchpoint count, from the app to the store floor. Here's the breakdown of their relationship strategy as we see it in late 2025.

Enhanced FLX Rewards Program for personalized offers and access

The FLX Rewards Program is central to locking in loyalty. After a successful pilot in Canada in 2023, the enhanced U.S. version, launched in 2024, is showing real traction. Foot Locker, Inc. aims to hit 50 percent loyalty penetration by 2026, with a long-term target of 70 percent. The program is expanding its reach, with a planned rollout in Europe during 2025. Members get tangible benefits that drive them back, like FLX Cash to unlock savings, priority access to sneaker launches, and free returns.

The results from 2024 show the program's growing influence:

• Loyalty sales capture rate reached 33 percent in 2024, up from 23 percent in 2023.
• North America saw loyalty program members account for 49 percent of sales in the fourth quarter of 2024.
• The Canadian pilot saw increased engagement with first-time redeemers, higher average order values, and higher trip frequency.

High-touch, expert-driven service from in-store associates

Foot Locker, Inc. knows that even with digital growth, the physical store experience, powered by their associates, the Stripers, is key. They are investing heavily in the physical footprint to support this. They planned 80 new 'Reimagined' doors for 2025, adding to the 8 already operating across North America, Europe, Asia, and Australia as of February 1, 2025. This is paired with a continued store refresh program, with 300 more refreshes planned for 2025, following 407 completed in 2024. As of February 1, 2025, 44 percent of their gross store square footage met the current brand standard.

The associates are the human element in this elevated space. While the average annual pay for a Foot Locker Retail Store Associate in the U.S. as of late 2025 is estimated around $28,803, or about $13.85 an hour, the value they bring is in expertise and connection. Employee feedback highlights that 'customer connections' and meeting new personalities are among the best parts of the job.

Here's a snapshot of the physical experience investment:

Metric	2024 Actual/End of Year	2025 Plan/Estimate (as of late 2025)
'Reimagined' Concept Stores Open	8	80 planned additions
Store Refreshes Completed	Over 400	300 more planned
Store Square Footage at Current Brand Standard	44 percent (as of Feb 1, 2025)	Goal to convert two-thirds of the fleet by end of 2025

Community engagement through local events and basketball activations

Foot Locker, Inc. uses its position in sneaker culture to connect locally, primarily through the Foot Locker Foundation. The LISC/Foot Locker Foundation Community Empowerment Program is a key vehicle for this. This initiative has, to date, deployed nearly $5.2 million to empower over 27,000 youth and support 68 local nonprofits. The program offers two grant types, with awards ranging from $25,000 to $75,000 for programming and $25,000 to $100,000 for capital improvements. The program targets organizations in 14 specific U.S. cities. Beyond grants, the company leverages major cultural moments; they started the year with one of their largest basketball activations at NBA All-Star 2025.

Digital personalization to drive repeat business and loyalty

The digital relationship is being fortified by personalization efforts, which are critical since 90 percent of the shopping journey starts online, even if 82 percent of transactions finish in-store. The revamped mobile app, launched in late 2024, immediately drove performance gains, with digital comparable sales up 12.4 percent in the fourth quarter of 2024. The company is targeting 25 percent digital penetration by 2026, building on a 12 percent surge in digital comparable sales in 2024. The app enhances the experience with features like 'Store Mode,' allowing in-store shoppers to scan products for availability.

These digital enhancements directly feed into loyalty and repeat business:

• The new app helped drive an increase in traffic, average order value (AOV), and conversion in Q4 2024.
• The company is focused on increasing engagement through the FLX program across its new Champs Sports and Kids Foot Locker mobile apps in 2025.
• Loyalty members generally have higher average order values than non-loyalty customers.

If onboarding new app users takes longer than expected, churn risk rises.

Foot Locker, Inc. (FL) - Canvas Business Model: Channels

You're looking at how Foot Locker, Inc. gets its product to the customer as of late 2025. It's a mix of physical presence and digital reach, with some significant streamlining happening.

Global physical retail stores (Foot Locker, Champs Sports, WSS, Kids Foot Locker)

The physical footprint is actively being optimized under the Lace Up Plan. As of August 2, 2025, Foot Locker, Inc. operated a total of 2,354 stores across 20 countries in North America, Europe, Asia, Australia, and New Zealand. This number reflects ongoing rationalization, as the company had previously announced plans to close or transfer operations for approximately 629 stores in Europe and about 30 stores in Asia Pacific by mid-2025. For instance, during the second quarter of 2025 alone, the company closed 11 stores while opening 2 new ones. The focus is on elevating the experience in the remaining doors; in Q2 2025, 52 stores were refreshed and 14 were remodeled or relocated. The plan included launching the 'Reimagined' concept within 300 stores in 2025. As of February 1, 2025, the breakdown showed specific banner footprints, though the latest August 2025 data is more current for the total count.

Here's a look at the store base changes around the end of 2024 and into 2025:

Metric	Date/Period End	Number
Total Owned Stores Operated	August 2, 2025	2,354
Total Owned Stores Operated	February 1, 2025	2,410
Stores Closed (Q2 2025)	Q2 2025	11
Stores Opened (Q2 2025)	Q2 2025	2
Stores Refreshed (Q2 2025)	Q2 2025	52
Stores Closed (Q1 2025)	Q1 2025	56
Stores Refreshed (Q4 2024)	Q4 2024	160

The selling square footage for the Foot Locker U.S. banner was 2,337 thousand square feet as of February 1, 2025, with 677 physical locations remaining after closures and relocations that quarter. Champs Sports had 1,466 thousand square feet of selling space across 383 stores at that same date.

Direct-to-customer (DTC) e-commerce platforms (footlocker.com)

Foot Locker, Inc. uses its websites, including footlocker.com, to offer its largest product selections and bridge the digital and physical worlds using omni-channel capabilities like buy online and pickup-in-store. The company continues to target about 25% digital penetration by 2026. The loyalty program, FLX, is a key driver here; its sales capture rate reached 33% in 2024, peaking at 49% penetration in the fourth quarter of 2024.

Dedicated mobile apps for key banners like Champs Sports

Digital engagement is supported by dedicated mobile applications. In the first quarter of 2025, Foot Locker, Inc. enhanced its digital offerings, which included the launch of new mobile apps for Champs Sports and Kids Foot Locker across the US. The FLX Rewards Program also saw a planned rollout in Europe during 2025, building on its success in the US.

International licensed store operations in the Middle East and Asia

The international channel is shifting toward licensing partnerships to simplify operations in certain regions. As of August 2, 2025, there were 243 licensed stores operating in the Middle East, Europe, and Asia. This expansion is highlighted by agreements with the Fourlis Group to take over and expand operations in Greece and Romania, with a joint vision for over 100 stores in that region over the next several years. This contrasts with the planned closure or transfer of operations for approximately 30 stores in the Asia Pacific region by mid-2025, including exiting South Korea.

Finance: review the Q3 2025 international sales data against the licensed store growth rate by end of month.

Foot Locker, Inc. (FL) - Canvas Business Model: Customer Segments

You're looking at the core groups Foot Locker, Inc. targets as of late 2025, right before the Dick's Sporting Goods acquisition closes. The customer base is being actively managed through the Lace Up Plan, balancing core authority with broader appeal.

Core Sneaker Enthusiasts and Youth Culture (15-25 year old males)

This group remains central, driving performance in the flagship banners. The Foot Locker and Kids Foot Locker banners showed strength, delivering a comparable sales growth of 3.6% in the fourth quarter of fiscal 2024. The company is deepening relationships with this segment through exclusive experiences, like The Clinic with Jordan Brand, in select Reimagined store locations. Loyalty is key here; the revamped FLX Rewards Program hit a sales capture rate of 33% across the base in 2024, peaking at 49% penetration in the fourth quarter of 2024.

Broader Athletic Lifestyle Consumers (expanding to 15-35 year olds)

Foot Locker, Inc. is working to capture a wider audience beyond the core enthusiast. Overall comparable sales growth for fiscal 2025 is forecast to be between 1% and 2.5%. Digital channels are crucial for reaching this broader group, with digital penetration reaching 18.2% of total sales in 2024, up from 17.2% in 2023. The company operates a fleet of 2,354 stores as of August 2, 2025, down from 2,410 stores at the start of the year on February 1, 2025, reflecting a move toward an optimized fleet.

Women's Athletic Footwear and Apparel segment (fastest-growing category)

This is a major focus area for new customer acquisition. The women's category was cited as the fastest growing category in fiscal 2024. The strategy involves inviting new customers into the category and strengthening partnerships with key suppliers like Nike to ensure product flow. While specific revenue contribution is not broken out here, the focus on this segment is a clear strategic pivot to diversify the customer base.

Value-conscious consumers responding to promotional activity

Demand from this group is highly event-driven and sensitive to the promotional environment. In the third quarter ending November 2, 2024, total revenue fell to $1.96 billion from $1.99 billion the prior year, with a net loss of $33 million. Leadership noted that consumers were holding back spending outside of key selling periods like Back-to-School and Thanksgiving week. The company is actively managing this by aiming for gross margin expansion of 40 to 80 basis points in fiscal 2025, supported by reduced markdowns and increased full-price selling. Nike, the largest partner, still accounted for about 60% of sales as of late 2024, meaning softness in this segment directly impacts the value-driven consumer's willingness to purchase.

Here's a quick look at some operational metrics relevant to reaching these segments as of mid-2025:

Metric	Value / Rate	Period / Date
Total Revenue (Q2 2025)	$1,857 million	Thirteen weeks ended August 2, 2025
North America Comp Sales Growth	1.4%	Q2 2025
FLX Loyalty Sales Capture Rate	33%	Fiscal 2024
Digital Sales Penetration	18.2%	Fiscal 2024
Total Stores Operated	2,354	As of August 2, 2025
Planned Store Refreshes	300	Fiscal 2025

The company is also working to diversify its brand mix, with a goal for non-Nike products to exceed 40% of sales by 2026, up from a previous goal of 36%.

Finance: draft 13-week cash view by Friday.

Foot Locker, Inc. (FL) - Canvas Business Model: Cost Structure

You're looking at the core expenses that drive the operations for Foot Locker, Inc. as of late 2025, based on the most recently reported full-year 2024 figures and the 2025 outlook. These numbers show where the dollars are primarily going to keep the global fleet running and the merchandise flowing.

High Cost of Goods Sold (COGS) due to branded merchandise procurement.

The cost of the sneakers and apparel Foot Locker, Inc. buys from brands like Nike, Adidas, and HOKA represents the single largest cost component. For the fiscal year 2024, the Gross Margin Rate stood at 28.9%. This means that for every dollar of sales, approximately 71.1 cents went to the Cost of Goods Sold (COGS). This high percentage reflects the wholesale cost of premium, branded athletic products. The company saw sequential improvement in merchandise margin recapture in Q4 2024, despite an elevated promotional environment.

The cost structure related to inventory is significant, and you can see the pressure in the historical trend:

• Fiscal Year 2022 Gross Margin Rate: 31.9%
• Fiscal Year 2024 Gross Margin Rate: 28.9%

Significant operating lease expenses for the global store fleet.

The physical footprint is a major fixed cost. As of February 1, 2025, the total operating lease liabilities were reported at $2,338 million. The weighted-average remaining lease term for these operating leases was 6.2 years, with a weighted-average discount rate of 5.6%. The company operated 2,410 stores at the end of fiscal year 2024 across its primary geographies. Occupancy costs, which include fixed operating lease costs, were reported as flat as a percentage of sales in the fourth quarter of 2024 compared to the prior year period.

The allocation of these lease costs flows through two main areas:

Lease Cost Classification	Location
Cost of Sales	Retail stores and distribution centers lease costs
SG&A	Non-store lease costs

Capital expenditures for store modernization (Refreshes and Reimagined doors).

Foot Locker, Inc. is actively spending capital to upgrade its stores, a key part of the Lace Up Plan. The Capital Expenditures (CapEx) for fiscal year 2024 totaled $240 million. For the fiscal year 2025 outlook, CapEx is expected to moderate slightly to $300 million, with a focus on high-return store investments. This investment supports the physical refresh program, where over 400 store refreshes were completed in 2024.

The 2025 CapEx plan specifically earmarks approximately $30 million for technology investments, which also supports supply chain and store remodels.

Selling, General, and Administrative (SG&A) expenses, including technology investments.

SG&A is the basket for overhead, marketing, and technology spending. For the full fiscal year 2024, total SG&A expenses were $1,920 million. As a percentage of sales, this expense base was 24.1% for FY2024, an increase from 22.7% in FY2023. The increase in the SG&A rate in Q4 2024 was partially due to investments in technology and brand-building, even as the overall rate improved by 10 basis points year-over-year due to cost optimization savings.

You can see the quarterly pressure on this line item:

• Q3 2024 SG&A: $482 million
• Technology investments are a recurring component, with a portion reflected in operating cash flows as Software-as-a-Service (SaaS) contracts.

Finance: draft 13-week cash view by Friday.

Foot Locker, Inc. (FL) - Canvas Business Model: Revenue Streams

You're looking at how Foot Locker, Inc. (FL) actually brings in the money, especially now that DICK'S Sporting Goods has closed on the acquisition in September 2025. The revenue streams are shifting, but the core business remains product sales.

The primary source is, as you'd expect, the Sales of athletic footwear and apparel through retail stores. This is the bread and butter, even with the new ownership structure. Looking at the final full-year data before the acquisition closed, store sales for the fiscal year ended February 1, 2025, totaled $6,517 million. This is the foundation of the revenue model, though its relative importance is changing as digital channels mature.

The shift to digital is clear in the Direct-to-Customer (DTC) channel. For the second quarter of 2025, the DTC segment showed strong momentum, with a reported increase of 10.6%. This digital growth helps offset some of the softness seen in physical locations, particularly internationally. For context, total sales for FL in Q2 2025 were $1,851 million, down 2.4% year-over-year, but North American comparable sales did manage a positive increase of 1.4%.

Following the acquisition on September 8, 2025, the revenue reporting now reflects the Foot Locker Business as a segment within the larger entity. For the third quarter of 2025, the Net sales contribution from the Foot Locker Business was reported at $930.9 million. This figure represents the revenue generated by the acquired banners during that partial quarter.

Here's a quick look at the channel breakdown using the latest pre-acquisition full-year data and the Q3 post-acquisition segment contribution:

Revenue Stream Component	Latest Reported Amount	Period/Context
Sales through Retail Stores (Baseline)	$6,517 million	Fiscal Year Ended Feb 1, 2025
Direct-to-Customer (DTC) Sales Growth	10.6% increase	Q2 2025
Foot Locker Business Net Sales Contribution	$930.9 million	Q3 2025 (Post-Acquisition)

Finally, there is Licensing revenue from international operations in certain markets. This is a smaller, but strategic, component. As of the last full report, licensing revenue was $17 million for the 2024 fiscal year. You should note that the company was actively simplifying its international footprint in 2025, transferring ownership of operations like Greece and Romania to a licensing partner, Fourlis Group, by mid-2025. This transfer activity means the nature and amount of this revenue stream are definitely in flux as we head into 2026.

The key revenue drivers you need to watch are:

• Physical Store Performance: The core revenue base, with ongoing investment in Reimagined store formats.
• Digital Acceleration: The 10.6% DTC growth in Q2 2025 shows digital traction.
• Post-Acquisition Contribution: The $930.9 million Q3 segment sales set the new baseline.
• International Licensing: A small but evolving stream following the divestiture of company-operated stores in markets like South Korea, Denmark, Norway, and Sweden by mid-2025.

Finance: draft 13-week cash view by Friday.