Foot Locker, Inc. (FL): Business Model Canvas [Jan-2025 Mise à jour]

Dans le monde dynamique de la vente au détail de chaussures sportives, Foot Locker, Inc. est une puissance, naviguant magistralement à l'intersection de la culture sportive, de la mode et de l'innovation numérique. En tirant stratégiquement des partenariats avec des marques mondiales comme Nike et Adidas, et en ciblant les jeunes et les amateurs de sports avant-gardistes, la société est passée d'un détaillant traditionnel de brique et de mortier en une puissance omnicanal sophistiquée. Cette plongée profonde dans le canevas du modèle commercial de Foot Locker révèle les stratégies complexes qui ont positionné l'entreprise à l'avant-garde de la culture des baskets et de la transformation de la vente au détail, offrant des informations sans précédent sur la façon dont elles s'adaptent et prospèrent en constante évolution dans un marché en évolution rapide.

Foot Locker, Inc. (FL) - Modèle commercial: partenariats clés

Fournisseurs de chaussures primaires

Foot Locker maintient des partenariats critiques avec les meilleures marques de chaussures sportives:

Marque	Statut du fournisseur	Contribution des revenus
Nike	Fournisseur principal	65,4% du total des ventes de chaussures
Adidas	Fournisseur clé	22,7% du total des ventes de chaussures
Marque de Jordanie	Partenaire stratégique	12,9% du total des ventes de chaussures

Partenariats des vendeurs

Les collaborations de marque de vêtements athlétiques et de style de vie comprennent:

• Sous l'armure
• Puma
• Champion
• Nouveau équilibre
• Reebok

Fournisseurs de technologies de plate-forme numérique

Partenaire technologique	Service fourni	Investissement annuel
Salesforce	Plate-forme CRM	7,2 millions de dollars
SÈVE	Planification des ressources d'entreprise	5,9 millions de dollars
Adobe	Solutions de marketing numérique	4,5 millions de dollars

Athlètes professionnels et influenceurs sportifs

Le portefeuille de partenariats stratégiques comprend:

• LeBron James (Athlète Nike)
• Zion Williamson (marque Jordan)
• James Harden (adidas)
• Stephen Curry (Under Armor)

Valeur totale de l'écosystème du partenariat: 1,3 milliard de dollars d'investissements collaboratifs annuels

Foot Locker, Inc. (FL) - Modèle commercial: activités clés

Ventes de chaussures de détail et de vêtements de sport

Au troisième rang 2023, Foot Locker exploite 2 739 magasins de détail dans 28 pays. Les ventes de détail annuelles pour 2022 étaient de 8,047 milliards de dollars. Les formats de magasin comprennent:

Type de magasin	Nombre de magasins
Casier à pied	1,084
Casier pour enfants	252
Champs Sports	547
Eastbay	1

Gestion de la plate-forme de commerce électronique

Les ventes numériques pour 2022 représentaient 31,3% du total des revenus, soit 2,519 milliards de dollars. Les plates-formes numériques clés comprennent:

• Footlocker.com
• Champssports.com
• Kidsfootlocker.com
• Eastbay.com

Merchandisage des produits et optimisation des stocks

La valeur des stocks depuis le troisième trimestre 2023 était de 1,241 milliard de dollars. Le mélange de marchandises comprend:

Catégorie de produits	Pourcentage de ventes
Chaussures athlétiques	67.8%
Vêtements de sport	22.5%
Accessoires	9.7%

Amélioration de l'expérience client

Métriques du programme de fidélité:

• Membres du programme VIP: 16,2 millions
• Taux d'engagement numérique: 42,6%
• Valeur de transaction moyenne: 87,53 $

Curation du portefeuille de marque et suivi des tendances

Les partenariats de marque et les collaborations exclusives comprennent:

• Nike (36,5% du total des ventes)
• Jordan Brand (18,2% du total des ventes)
• Adidas (12,7% du total des ventes)
• PUMA (5,3% du total des ventes)

Foot Locker, Inc. (FL) - Modèle commercial: Ressources clés

Réseau de magasins de détail étendus

Depuis l'exercice 2023, Foot Locker a exploité 2 800 magasins de détail dans 28 pays. La ventilation du magasin comprend:

Type de magasin	Nombre de magasins
Casier à pied	1,072
Casier pour enfants	255
Champs Sports	547
Magasins internationaux	926

Infrastructure du commerce numérique

Les ventes numériques représentaient 31,5% du total des ventes au cours de l'exercice 2022, totalisant 1,58 milliard de dollars de revenus en ligne.

Reconnaissance de la marque

• Capitalisation boursière: 3,12 milliards de dollars (en janvier 2024)
• Partenaires avec des marques sportives majeures comme Nike, Adidas, Jordan

Chaîne d'approvisionnement et distribution

Valeur d'inventaire total: 1,3 milliard de dollars au troisième trimestre 2023. Centres de distribution:

Emplacement	En pieds carrés
Memphis, TN	1,2 million de pieds carrés
Ontario, CA	950 000 pieds carrés

Effectifs

Total des employés: 69 000 (depuis l'exercice 2022)

• Employés à temps plein: 45 000
• Employés à temps partiel: 24 000

Foot Locker, Inc. (FL) - Modèle d'entreprise: propositions de valeur

Large sélection de baskets athlétiques et de style de vie premium

Au quatrième trimestre 2023, Foot Locker a offert environ 4 500 styles de baskets uniques sur plusieurs marques. Inventaire total des produits d'une valeur de 1,2 milliard de dollars.

Catégorie de marque	Nombre de styles	Pourcentage d'inventaire
Nike	1,850	41%
Adidas	1,100	24%
Marque de Jordanie	750	17%
Autres marques	800	18%

Collections de produits organisés

Target démographique: consommateurs de 16 à 35 ans. Pénétration du marché dans ce segment: 62%.

• Collection des amateurs de sports pour les jeunes: 35% de la gamme totale de produits
• Collection de streetwear lifestyle: 45% de la gamme totale de produits
• Collection de sport de performance: 20% de la gamme totale de produits

Prix ​​compétitifs et stratégies promotionnelles

Taux d'actualisation moyen: 22-28% pendant les périodes promotionnelles. Dépenses promotionnelles annuelles: 78,4 millions de dollars.

Stratégie de tarification	Réduction moyenne	Fréquence
Ventes saisonnières	25%	4x par an
Ventes flash en ligne	30%	12x par an
Événements d'autorisation	40%	2x par an

Expérience d'achat omnicanal

Les ventes numériques représentent 35,6% du total des revenus en 2023. Tradage en ligne: 42 millions de visiteurs mensuels.

• Téléchargements d'applications mobiles: 7,2 millions
• Taux de conversion en ligne: 3,4%
• Valeur de transaction en ligne moyenne: 127 $

Sormes de produits exclusifs

Les collections en édition limitée génèrent 245 millions de dollars par an. Taux de vente pour les versions exclusives: 89%.

Type de collection exclusif	Revenus annuels	Temps de vente moyen
Éditions de collaboration	125 millions de dollars	23 minutes
Sorties exclusives de marque	82 millions de dollars	45 minutes
Éditions athlètes / célébrités	38 millions de dollars	17 minutes

Foot Locker, Inc. (FL) - Modèle d'entreprise: relations avec les clients

Adhésion au programme de fidélité

Programme de récompenses VIP Locker VIP avec 19,5 millions de membres actifs au troisième trimestre 2023. Les membres reçoivent:

• 3 points par 1 $ dépensés
• Accès exclusif aux produits en édition limitée
• Récompenses d'anniversaire

Niveau d'adhésion	Exigence de dépenses annuelle	Avantages
Bronze VIP	$0-$249	Récompenses de base
Argent VIP	$250-$499	Accès précoce aux ventes
Or VIP	$500+	Livraison gratuite, assistance prioritaire

Communications marketing numériques personnalisées

Base de données de marketing par e-mail de 35,6 millions d'abonnés. Les mesures de personnalisation comprennent:

• Taux d'ouverture de 72% pour les e-mails personnalisés
• Taux de clics 45% pour les campagnes ciblées
• Valeur à vie moyenne du client: 587 $

Engagement des applications mobiles interactifs

Métrique de l'application mobile	2023 données
Total des téléchargements d'applications	8,3 millions
Utilisateurs actifs mensuels	3,6 millions
Durée moyenne de la session	7,2 minutes

Construction de la communauté des médias sociaux

Les suiveurs de médias sociaux comptent en janvier 2024:

• Instagram: 4,7 millions d'abonnés
• Tiktok: 1,2 million de followers
• Twitter: 623 000 abonnés
• Facebook: 2,9 millions d'abonnés

Canaux d'assistance du service client

Canal de support	Temps de réponse	Taux de résolution
Chat en direct	2,5 minutes	88%
Support téléphonique	4,7 minutes	92%
Assistance par e-mail	24 heures	85%

Foot Locker, Inc. (FL) - Modèle commercial: canaux

Magasins de vente au détail physique

En 2023, Foot Locker exploite 2 800 magasins de détail en Amérique du Nord, en Europe et en Asie. Répartition du nombre de magasins:

Région	Nombre de magasins
États-Unis	2,100
Europe	500
Asie-Pacifique	200

Site Web de commerce électronique

Footlocker.com a généré 1,2 milliard de dollars de ventes en ligne en 2022, ce qui représente 28% du total des revenus de l'entreprise.

Application de magasinage mobile

Statistiques des applications mobiles de Foot Locker:

• 1,5 million d'utilisateurs mensuels actifs
• Télécharger le nombre: 3,2 millions sur les plateformes iOS et Android
• Valeur de transaction mobile moyenne: 85 $

Plateformes de médias sociaux

Le canal des médias sociaux portée à partir de 2023:

Plate-forme	Adeptes / abonnés
Instagram	8,5 millions
Gazouillement	1,2 million
Tiktok	500,000

Places de marché en ligne tierces

Contribution des ventes de marché en ligne:

• Amazon: 12% des ventes numériques
• eBay: 5% des ventes numériques
• Autres plateformes: 3% des ventes numériques

Foot Locker, Inc. (FL) - Modèle d'entreprise: segments de clientèle

Jeunes consommateurs urbains

Tranche d'âge: 16-34 ans Taille du marché: 53,4 millions de personnes aux États-Unis Dépenses annuelles moyennes en chaussures sportives: 284 $ par personne

Ventilation démographique	Pourcentage
Segment de la population urbaine	42%
Allocation de revenu discrétionnaire	672 $ par mois

Sports et passionnés de sport

Marché total adressable: 76,2 millions de participants sportifs actifs aux États-Unis Revenus de participation sportive annuelle: 33,8 milliards de dollars

• Enthousiastes de basket-ball: 26,5 millions
• Participants de course / jogging: 49,3 millions
• Achats moyens de chaussures athlétiques par an: 2,3 paires

Collectionneurs de baskets et fans de streetwear

Taille estimée du marché: 12,4 millions de collectionneurs dévoués Valeur annuelle de sneakers du marché secondaire: 6,2 milliards de dollars

Catégorie de collection	Dépenses moyennes
Collectionneurs occasionnels	450 $ par an
Collectionneurs hardcore	2 300 $ par an

Millennials conscients de la mode et Gen Z

Segment total de population: 140,5 millions d'individus Pénétration des achats en ligne: 87% du segment

• Utilisation du smartphone pour les achats: 93%
• Influence des médias sociaux sur l'achat: 76%
• Préférence pour les marques durables: 64%

Brands sportifs et lifestyle Brands

Total des adeptes de la marque sur toutes les plateformes: 22,6 millions Valeur annuelle de l'engagement: 1,4 milliard de dollars

Catégorie de marque	Nombre de suiveurs
Nike adeptes	8,3 millions
Adidas Followers	6,9 millions
Jordan Brand Abolders	4,2 millions

Foot Locker, Inc. (FL) - Modèle d'entreprise: Structure des coûts

Dépenses opérationnelles des magasins de détail

Depuis 2023, les dépenses d'exploitation du magasin total de Foot Locker étaient de 1,87 milliard de dollars. Cela comprend:

Catégorie de dépenses	Montant ($)
Loyer du magasin	612 millions de dollars
Services publics	187 millions de dollars
Entretien des magasins	276 millions de dollars

Coûts d'approvisionnement des stocks

Les dépenses totales de stockage des stocks pour 2023 étaient d'environ 3,42 milliards de dollars, avec la ventilation suivante:

• Procurement des chaussures athlétiques: 2,1 milliards de dollars
• Approvisionnement des vêtements: 892 millions de dollars
• Procurement des accessoires: 428 millions de dollars

Maintenance de plate-forme numérique

Les coûts d'infrastructure numérique et de plateforme de commerce électronique pour 2023 ont totalisé 156 millions de dollars, notamment:

Composant de coût numérique	Montant ($)
Infrastructure technologique	87 millions de dollars
Développement de sites Web	42 millions de dollars
Cybersécurité	27 millions de dollars

Dépenses de marketing et de publicité

Les dépenses marketing totales pour 2023 étaient de 342 millions de dollars, distribuées à travers:

• Publicité numérique: 186 millions de dollars
• Publicité médiatique traditionnelle: 98 millions de dollars
• Parrainage et partenariats: 58 millions de dollars

Compensation et formation des employés

Les dépenses totales liées aux employés pour 2023 ont atteint 1,14 milliard de dollars:

Catégorie de compensation	Montant ($)
Salaires de base	712 millions de dollars
Avantages	276 millions de dollars
Formation et développement	152 millions de dollars

Foot Locker, Inc. (FL) - Modèle d'entreprise: Strots de revenus

Ventes de produits en magasin

Les ventes en magasin de Foot Locker pour l'exercice 2022 ont généré 7,97 milliards de dollars de ventes au détail total. Les emplacements des magasins physiques dans 28 pays ont considérablement contribué aux revenus de l'entreprise.

Type de magasin	Nombre de magasins	Ventes annuelles
Casier à pied	2,800	5,6 milliards de dollars
Casier pour enfants	252	680 millions de dollars
Champs Sports	547	1,2 milliard de dollars

Transactions de commerce électronique en ligne

Les ventes numériques ont atteint 1,56 milliard de dollars au cours de l'exercice 2022, ce qui représente 19,6% du total des revenus de l'entreprise.

Marchandises de chaussures et de vêtements

Débris de marchandises pour l'exercice 2022:

• Chaussures: 6,2 milliards de dollars (78% du total des ventes)
• Appareils: 1,4 milliard de dollars (18% du total des ventes)
• Accessoires: 380 millions de dollars (4% du total des ventes)

Monétisation du programme de fidélité

Métriques du programme de récompense VIP pour 2022:

• Membres de fidélité totale: 16,5 millions
• Dépenses moyennes par fidélité membre: 340 $ par an
• Contribution du programme de fidélité aux ventes: 5,61 milliards de dollars

Collaborations de marque et versions exclusives

Revenus de produits exclusifs en 2022:

Partenaire de collaboration	Revenus générés
Nike	2,3 milliards de dollars
Adidas	1,7 milliard de dollars
Marque de Jordanie	1,5 milliard de dollars

Foot Locker, Inc. (FL) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose Foot Locker, Inc. over other places to buy their athletic gear. It's about what they offer that others can't easily copy, especially as the company navigates its portfolio optimization strategy.

Curated, multi-brand assortment of premium athletic footwear and apparel.

Foot Locker, Inc. positions itself as a global leader in sneaker culture, a status it celebrated its 50th year achieving in fiscal 2024. The value here is the selection-it's not just about volume, but about curation across top brands, though the partnership with Nike remains the largest driver of sales. The digital channel is a key focus for expanding this assortment reach, with a target of 25% of total sales coming from digital by 2026, up from 21.8% at the end of Q4 2024.

Here's a look at the revenue mix and inventory management efforts:

Metric	Value / Target	Period / Context
FY2025 Licensing and Other Revenue Estimate	$24 million	Fiscal Year 2025 Guidance
FY2024 Licensing Revenue	$17 million	Year-over-year increase of 21.4%
Digital Sales Penetration Target	25% of sales	By Fiscal Year 2026
Digital Sales Penetration (Q4 2024)	21.8%	Fourth Quarter 2024

Access to exclusive, limited-edition product releases and collaborations.

Being at the heart of sneaker culture means getting access to the must-have drops. The company actively leverages its multi-brand leadership to drive greater choice for consumers. This focus on scarcity and newness is a core differentiator. For instance, the start of fiscal 2025 included one of the company's largest basketball activations at NBA All-Star 2025.

Elevated, immersive in-store shopping experience via Reimagined concepts.

Foot Locker, Inc. is heavily investing in reshaping its physical footprint to create a more consistent and elevated brand experience, moving away from lower-tier malls. The 'Reimagined' concept is central to this, designed to enhance brand storytelling in a visually elevated environment. The company is executing this through a dual strategy of refreshes and new concept rollouts.

The 2025 plan for physical space elevation is aggressive:

• Plan to open or convert 80 'Reimagined' concept locations in 2025.
• Plan to refresh another 300 stores in 2025.
• Total store refreshes planned over two-and-a-half years reaching 800 by the end of 2025.
• Goal to bring 65% of global Foot Locker and Kids Foot Locker footage up to Brand Standard by the end of 2026.
• The company plans to close approximately 110 locations in 2025 while opening 20 new ones, aiming for a 'tighter, stronger store base'.

Position as a cultural hub for the youth and sneakerhead community.

The brand's value proposition extends beyond transactions into community building and loyalty. The enhanced FLX Rewards Program is a key tool here, showing significant traction in 2024. Furthermore, the Foot Locker Foundation actively invests in the communities where its teams live and work.

Here are the concrete numbers showing community and loyalty engagement:

• FLX Rewards loyalty sales capture rate hit 33% in 2024, up from 23% in 2023.
• Loyalty penetration reached 49% in Q4 of 2024.
• The FLX program rollout is planned for Europe in 2025.
• The LISC/Foot Locker Foundation program has deployed nearly $5.2 million to date.
• This foundation work has empowered 27,000 youth and built the capacity of 68 local nonprofits.
• More than 95% of customers engage with the brand online in some capacity.

The foundation grants for 2025 range from $25,000 to $75,000 for programming, or $25,000 to $100,000 for capital improvements. Finance: draft 2026 community investment projection by end of Q1 2026.

Foot Locker, Inc. (FL) - Canvas Business Model: Customer Relationships

You're focused on how Foot Locker, Inc. keeps customers coming back, which is all about making every touchpoint count, from the app to the store floor. Here's the breakdown of their relationship strategy as we see it in late 2025.

Enhanced FLX Rewards Program for personalized offers and access

The FLX Rewards Program is central to locking in loyalty. After a successful pilot in Canada in 2023, the enhanced U.S. version, launched in 2024, is showing real traction. Foot Locker, Inc. aims to hit 50 percent loyalty penetration by 2026, with a long-term target of 70 percent. The program is expanding its reach, with a planned rollout in Europe during 2025. Members get tangible benefits that drive them back, like FLX Cash to unlock savings, priority access to sneaker launches, and free returns.

The results from 2024 show the program's growing influence:

• Loyalty sales capture rate reached 33 percent in 2024, up from 23 percent in 2023.
• North America saw loyalty program members account for 49 percent of sales in the fourth quarter of 2024.
• The Canadian pilot saw increased engagement with first-time redeemers, higher average order values, and higher trip frequency.

High-touch, expert-driven service from in-store associates

Foot Locker, Inc. knows that even with digital growth, the physical store experience, powered by their associates, the Stripers, is key. They are investing heavily in the physical footprint to support this. They planned 80 new 'Reimagined' doors for 2025, adding to the 8 already operating across North America, Europe, Asia, and Australia as of February 1, 2025. This is paired with a continued store refresh program, with 300 more refreshes planned for 2025, following 407 completed in 2024. As of February 1, 2025, 44 percent of their gross store square footage met the current brand standard.

The associates are the human element in this elevated space. While the average annual pay for a Foot Locker Retail Store Associate in the U.S. as of late 2025 is estimated around $28,803, or about $13.85 an hour, the value they bring is in expertise and connection. Employee feedback highlights that 'customer connections' and meeting new personalities are among the best parts of the job.

Here's a snapshot of the physical experience investment:

Metric	2024 Actual/End of Year	2025 Plan/Estimate (as of late 2025)
'Reimagined' Concept Stores Open	8	80 planned additions
Store Refreshes Completed	Over 400	300 more planned
Store Square Footage at Current Brand Standard	44 percent (as of Feb 1, 2025)	Goal to convert two-thirds of the fleet by end of 2025

Community engagement through local events and basketball activations

Foot Locker, Inc. uses its position in sneaker culture to connect locally, primarily through the Foot Locker Foundation. The LISC/Foot Locker Foundation Community Empowerment Program is a key vehicle for this. This initiative has, to date, deployed nearly $5.2 million to empower over 27,000 youth and support 68 local nonprofits. The program offers two grant types, with awards ranging from $25,000 to $75,000 for programming and $25,000 to $100,000 for capital improvements. The program targets organizations in 14 specific U.S. cities. Beyond grants, the company leverages major cultural moments; they started the year with one of their largest basketball activations at NBA All-Star 2025.

Digital personalization to drive repeat business and loyalty

The digital relationship is being fortified by personalization efforts, which are critical since 90 percent of the shopping journey starts online, even if 82 percent of transactions finish in-store. The revamped mobile app, launched in late 2024, immediately drove performance gains, with digital comparable sales up 12.4 percent in the fourth quarter of 2024. The company is targeting 25 percent digital penetration by 2026, building on a 12 percent surge in digital comparable sales in 2024. The app enhances the experience with features like 'Store Mode,' allowing in-store shoppers to scan products for availability.

These digital enhancements directly feed into loyalty and repeat business:

• The new app helped drive an increase in traffic, average order value (AOV), and conversion in Q4 2024.
• The company is focused on increasing engagement through the FLX program across its new Champs Sports and Kids Foot Locker mobile apps in 2025.
• Loyalty members generally have higher average order values than non-loyalty customers.

If onboarding new app users takes longer than expected, churn risk rises.

Foot Locker, Inc. (FL) - Canvas Business Model: Channels

You're looking at how Foot Locker, Inc. gets its product to the customer as of late 2025. It's a mix of physical presence and digital reach, with some significant streamlining happening.

Global physical retail stores (Foot Locker, Champs Sports, WSS, Kids Foot Locker)

The physical footprint is actively being optimized under the Lace Up Plan. As of August 2, 2025, Foot Locker, Inc. operated a total of 2,354 stores across 20 countries in North America, Europe, Asia, Australia, and New Zealand. This number reflects ongoing rationalization, as the company had previously announced plans to close or transfer operations for approximately 629 stores in Europe and about 30 stores in Asia Pacific by mid-2025. For instance, during the second quarter of 2025 alone, the company closed 11 stores while opening 2 new ones. The focus is on elevating the experience in the remaining doors; in Q2 2025, 52 stores were refreshed and 14 were remodeled or relocated. The plan included launching the 'Reimagined' concept within 300 stores in 2025. As of February 1, 2025, the breakdown showed specific banner footprints, though the latest August 2025 data is more current for the total count.

Here's a look at the store base changes around the end of 2024 and into 2025:

Metric	Date/Period End	Number
Total Owned Stores Operated	August 2, 2025	2,354
Total Owned Stores Operated	February 1, 2025	2,410
Stores Closed (Q2 2025)	Q2 2025	11
Stores Opened (Q2 2025)	Q2 2025	2
Stores Refreshed (Q2 2025)	Q2 2025	52
Stores Closed (Q1 2025)	Q1 2025	56
Stores Refreshed (Q4 2024)	Q4 2024	160

The selling square footage for the Foot Locker U.S. banner was 2,337 thousand square feet as of February 1, 2025, with 677 physical locations remaining after closures and relocations that quarter. Champs Sports had 1,466 thousand square feet of selling space across 383 stores at that same date.

Direct-to-customer (DTC) e-commerce platforms (footlocker.com)

Foot Locker, Inc. uses its websites, including footlocker.com, to offer its largest product selections and bridge the digital and physical worlds using omni-channel capabilities like buy online and pickup-in-store. The company continues to target about 25% digital penetration by 2026. The loyalty program, FLX, is a key driver here; its sales capture rate reached 33% in 2024, peaking at 49% penetration in the fourth quarter of 2024.

Dedicated mobile apps for key banners like Champs Sports

Digital engagement is supported by dedicated mobile applications. In the first quarter of 2025, Foot Locker, Inc. enhanced its digital offerings, which included the launch of new mobile apps for Champs Sports and Kids Foot Locker across the US. The FLX Rewards Program also saw a planned rollout in Europe during 2025, building on its success in the US.

International licensed store operations in the Middle East and Asia

The international channel is shifting toward licensing partnerships to simplify operations in certain regions. As of August 2, 2025, there were 243 licensed stores operating in the Middle East, Europe, and Asia. This expansion is highlighted by agreements with the Fourlis Group to take over and expand operations in Greece and Romania, with a joint vision for over 100 stores in that region over the next several years. This contrasts with the planned closure or transfer of operations for approximately 30 stores in the Asia Pacific region by mid-2025, including exiting South Korea.

Finance: review the Q3 2025 international sales data against the licensed store growth rate by end of month.

Foot Locker, Inc. (FL) - Canvas Business Model: Customer Segments

You're looking at the core groups Foot Locker, Inc. targets as of late 2025, right before the Dick's Sporting Goods acquisition closes. The customer base is being actively managed through the Lace Up Plan, balancing core authority with broader appeal.

Core Sneaker Enthusiasts and Youth Culture (15-25 year old males)

This group remains central, driving performance in the flagship banners. The Foot Locker and Kids Foot Locker banners showed strength, delivering a comparable sales growth of 3.6% in the fourth quarter of fiscal 2024. The company is deepening relationships with this segment through exclusive experiences, like The Clinic with Jordan Brand, in select Reimagined store locations. Loyalty is key here; the revamped FLX Rewards Program hit a sales capture rate of 33% across the base in 2024, peaking at 49% penetration in the fourth quarter of 2024.

Broader Athletic Lifestyle Consumers (expanding to 15-35 year olds)

Foot Locker, Inc. is working to capture a wider audience beyond the core enthusiast. Overall comparable sales growth for fiscal 2025 is forecast to be between 1% and 2.5%. Digital channels are crucial for reaching this broader group, with digital penetration reaching 18.2% of total sales in 2024, up from 17.2% in 2023. The company operates a fleet of 2,354 stores as of August 2, 2025, down from 2,410 stores at the start of the year on February 1, 2025, reflecting a move toward an optimized fleet.

Women's Athletic Footwear and Apparel segment (fastest-growing category)

This is a major focus area for new customer acquisition. The women's category was cited as the fastest growing category in fiscal 2024. The strategy involves inviting new customers into the category and strengthening partnerships with key suppliers like Nike to ensure product flow. While specific revenue contribution is not broken out here, the focus on this segment is a clear strategic pivot to diversify the customer base.

Value-conscious consumers responding to promotional activity

Demand from this group is highly event-driven and sensitive to the promotional environment. In the third quarter ending November 2, 2024, total revenue fell to $1.96 billion from $1.99 billion the prior year, with a net loss of $33 million. Leadership noted that consumers were holding back spending outside of key selling periods like Back-to-School and Thanksgiving week. The company is actively managing this by aiming for gross margin expansion of 40 to 80 basis points in fiscal 2025, supported by reduced markdowns and increased full-price selling. Nike, the largest partner, still accounted for about 60% of sales as of late 2024, meaning softness in this segment directly impacts the value-driven consumer's willingness to purchase.

Here's a quick look at some operational metrics relevant to reaching these segments as of mid-2025:

Metric	Value / Rate	Period / Date
Total Revenue (Q2 2025)	$1,857 million	Thirteen weeks ended August 2, 2025
North America Comp Sales Growth	1.4%	Q2 2025
FLX Loyalty Sales Capture Rate	33%	Fiscal 2024
Digital Sales Penetration	18.2%	Fiscal 2024
Total Stores Operated	2,354	As of August 2, 2025
Planned Store Refreshes	300	Fiscal 2025

The company is also working to diversify its brand mix, with a goal for non-Nike products to exceed 40% of sales by 2026, up from a previous goal of 36%.

Finance: draft 13-week cash view by Friday.

Foot Locker, Inc. (FL) - Canvas Business Model: Cost Structure

You're looking at the core expenses that drive the operations for Foot Locker, Inc. as of late 2025, based on the most recently reported full-year 2024 figures and the 2025 outlook. These numbers show where the dollars are primarily going to keep the global fleet running and the merchandise flowing.

High Cost of Goods Sold (COGS) due to branded merchandise procurement.

The cost of the sneakers and apparel Foot Locker, Inc. buys from brands like Nike, Adidas, and HOKA represents the single largest cost component. For the fiscal year 2024, the Gross Margin Rate stood at 28.9%. This means that for every dollar of sales, approximately 71.1 cents went to the Cost of Goods Sold (COGS). This high percentage reflects the wholesale cost of premium, branded athletic products. The company saw sequential improvement in merchandise margin recapture in Q4 2024, despite an elevated promotional environment.

The cost structure related to inventory is significant, and you can see the pressure in the historical trend:

• Fiscal Year 2022 Gross Margin Rate: 31.9%
• Fiscal Year 2024 Gross Margin Rate: 28.9%

Significant operating lease expenses for the global store fleet.

The physical footprint is a major fixed cost. As of February 1, 2025, the total operating lease liabilities were reported at $2,338 million. The weighted-average remaining lease term for these operating leases was 6.2 years, with a weighted-average discount rate of 5.6%. The company operated 2,410 stores at the end of fiscal year 2024 across its primary geographies. Occupancy costs, which include fixed operating lease costs, were reported as flat as a percentage of sales in the fourth quarter of 2024 compared to the prior year period.

The allocation of these lease costs flows through two main areas:

Lease Cost Classification	Location
Cost of Sales	Retail stores and distribution centers lease costs
SG&A	Non-store lease costs

Capital expenditures for store modernization (Refreshes and Reimagined doors).

Foot Locker, Inc. is actively spending capital to upgrade its stores, a key part of the Lace Up Plan. The Capital Expenditures (CapEx) for fiscal year 2024 totaled $240 million. For the fiscal year 2025 outlook, CapEx is expected to moderate slightly to $300 million, with a focus on high-return store investments. This investment supports the physical refresh program, where over 400 store refreshes were completed in 2024.

The 2025 CapEx plan specifically earmarks approximately $30 million for technology investments, which also supports supply chain and store remodels.

Selling, General, and Administrative (SG&A) expenses, including technology investments.

SG&A is the basket for overhead, marketing, and technology spending. For the full fiscal year 2024, total SG&A expenses were $1,920 million. As a percentage of sales, this expense base was 24.1% for FY2024, an increase from 22.7% in FY2023. The increase in the SG&A rate in Q4 2024 was partially due to investments in technology and brand-building, even as the overall rate improved by 10 basis points year-over-year due to cost optimization savings.

You can see the quarterly pressure on this line item:

• Q3 2024 SG&A: $482 million
• Technology investments are a recurring component, with a portion reflected in operating cash flows as Software-as-a-Service (SaaS) contracts.

Finance: draft 13-week cash view by Friday.

Foot Locker, Inc. (FL) - Canvas Business Model: Revenue Streams

You're looking at how Foot Locker, Inc. (FL) actually brings in the money, especially now that DICK'S Sporting Goods has closed on the acquisition in September 2025. The revenue streams are shifting, but the core business remains product sales.

The primary source is, as you'd expect, the Sales of athletic footwear and apparel through retail stores. This is the bread and butter, even with the new ownership structure. Looking at the final full-year data before the acquisition closed, store sales for the fiscal year ended February 1, 2025, totaled $6,517 million. This is the foundation of the revenue model, though its relative importance is changing as digital channels mature.

The shift to digital is clear in the Direct-to-Customer (DTC) channel. For the second quarter of 2025, the DTC segment showed strong momentum, with a reported increase of 10.6%. This digital growth helps offset some of the softness seen in physical locations, particularly internationally. For context, total sales for FL in Q2 2025 were $1,851 million, down 2.4% year-over-year, but North American comparable sales did manage a positive increase of 1.4%.

Following the acquisition on September 8, 2025, the revenue reporting now reflects the Foot Locker Business as a segment within the larger entity. For the third quarter of 2025, the Net sales contribution from the Foot Locker Business was reported at $930.9 million. This figure represents the revenue generated by the acquired banners during that partial quarter.

Here's a quick look at the channel breakdown using the latest pre-acquisition full-year data and the Q3 post-acquisition segment contribution:

Revenue Stream Component	Latest Reported Amount	Period/Context
Sales through Retail Stores (Baseline)	$6,517 million	Fiscal Year Ended Feb 1, 2025
Direct-to-Customer (DTC) Sales Growth	10.6% increase	Q2 2025
Foot Locker Business Net Sales Contribution	$930.9 million	Q3 2025 (Post-Acquisition)

Finally, there is Licensing revenue from international operations in certain markets. This is a smaller, but strategic, component. As of the last full report, licensing revenue was $17 million for the 2024 fiscal year. You should note that the company was actively simplifying its international footprint in 2025, transferring ownership of operations like Greece and Romania to a licensing partner, Fourlis Group, by mid-2025. This transfer activity means the nature and amount of this revenue stream are definitely in flux as we head into 2026.

The key revenue drivers you need to watch are:

• Physical Store Performance: The core revenue base, with ongoing investment in Reimagined store formats.
• Digital Acceleration: The 10.6% DTC growth in Q2 2025 shows digital traction.
• Post-Acquisition Contribution: The $930.9 million Q3 segment sales set the new baseline.
• International Licensing: A small but evolving stream following the divestiture of company-operated stores in markets like South Korea, Denmark, Norway, and Sweden by mid-2025.

Finance: draft 13-week cash view by Friday.