Foot Locker, Inc. (FL): Business Model Canvas

In der dynamischen Welt des Sportschuheinzelhandels ist Foot Locker, Inc. ein Kraftpaket, das die Schnittstelle zwischen Sportkultur, Mode und digitaler Innovation meisterhaft beherrscht. Durch die strategische Nutzung von Partnerschaften mit globalen Marken wie Nike und Adidas und die gezielte Ausrichtung auf modebewusste Jugendliche und Sportbegeisterte hat sich das Unternehmen von einem traditionellen stationären Einzelhändler zu einem anspruchsvollen Omnichannel-Kraftpaket entwickelt. Dieser tiefe Einblick in das Business Model Canvas von Foot Locker enthüllt die komplizierten Strategien, die das Unternehmen an die Spitze der Sneaker-Kultur und der Transformation des Einzelhandels gebracht haben, und bietet beispiellose Einblicke in die Art und Weise, wie es sich kontinuierlich an einen sich schnell entwickelnden Markt anpasst und erfolgreich ist.

Foot Locker, Inc. (FL) – Geschäftsmodell: Wichtige Partnerschaften

Primäre Schuhlieferanten

Foot Locker unterhält wichtige Partnerschaften mit führenden Sportschuhmarken:

Marke	Lieferantenstatus	Umsatzbeitrag
Nike	Hauptlieferant	65,4 % des gesamten Schuhumsatzes
Adidas	Hauptlieferant	22,7 % des gesamten Schuhumsatzes
Jordan-Marke	Strategischer Partner	12,9 % des gesamten Schuhumsatzes

Lieferantenpartnerschaften

Zu den Kooperationen mit Sport- und Lifestyle-Bekleidungsmarken gehören:

• Unter Armour
• Puma
• Champion
• Neue Balance
• Reebok

Anbieter digitaler Plattformtechnologie

Technologiepartner	Service bereitgestellt	Jährliche Investition
Salesforce	CRM-Plattform	7,2 Millionen US-Dollar
SAP	Unternehmensressourcenplanung	5,9 Millionen US-Dollar
Adobe	Digitale Marketinglösungen	4,5 Millionen US-Dollar

Profisportler und Sport-Influencer

Das strategische Partnerschaftsportfolio umfasst:

• LeBron James (Nike-Athlet)
• Zion Williamson (Jordan Brand)
• James Harden (Adidas)
• Stephen Curry (Under Armour)

Gesamtwert des Partnerschaftsökosystems: 1,3 Milliarden US-Dollar an jährlichen Kooperationsinvestitionen

Foot Locker, Inc. (FL) – Geschäftsmodell: Hauptaktivitäten

Einzelhandel mit Schuhen und Sportbekleidung

Im dritten Quartal 2023 betreibt Foot Locker 2.739 Einzelhandelsgeschäfte in 28 Ländern. Der jährliche Einzelhandelsumsatz für 2022 betrug 8,047 Milliarden US-Dollar. Zu den Store-Formaten gehören:

Geschäftstyp	Anzahl der Geschäfte
Foot Locker	1,084
Kinder-Foot-Locker	252
Champs Sports	547
Eastbay	1

E-Commerce-Plattformmanagement

Der digitale Umsatz machte im Jahr 2022 31,3 % des Gesamtumsatzes aus und belief sich auf 2,519 Milliarden US-Dollar. Zu den wichtigsten digitalen Plattformen gehören:

• Footlocker.com
• Champssports.com
• Kidsfootlocker.com
• Eastbay.com

Produkt-Merchandising und Bestandsoptimierung

Der Lagerwert belief sich im dritten Quartal 2023 auf 1,241 Milliarden US-Dollar. Der Warenmix umfasst:

Produktkategorie	Prozentsatz des Umsatzes
Sportschuhe	67.8%
Sportbekleidung	22.5%
Zubehör	9.7%

Verbesserung des Kundenerlebnisses

Kennzahlen zum Treueprogramm:

• Mitglieder des VIP-Programms: 16,2 Millionen
• Digitale Engagement-Rate: 42,6 %
• Durchschnittlicher Transaktionswert: 87,53 $

Kuratierung des Markenportfolios und Trendverfolgung

Zu den Markenpartnerschaften und exklusiven Kooperationen gehören:

• Nike (36,5 % des Gesamtumsatzes)
• Marke Jordan (18,2 % des Gesamtumsatzes)
• Adidas (12,7 % des Gesamtumsatzes)
• Puma (5,3 % des Gesamtumsatzes)

Foot Locker, Inc. (FL) – Geschäftsmodell: Schlüsselressourcen

Umfangreiches Filialnetz

Im Geschäftsjahr 2023 betrieb Foot Locker 2.800 Einzelhandelsgeschäfte in 28 Ländern. Die Aufschlüsselung der Filialen umfasst:

Geschäftstyp	Anzahl der Geschäfte
Foot Locker	1,072
Kinder-Foot-Locker	255
Champs Sports	547
Internationale Geschäfte	926

Digitale Handelsinfrastruktur

Der digitale Umsatz machte im Geschäftsjahr 2022 31,5 % des Gesamtumsatzes aus, was einem Online-Umsatz von insgesamt 1,58 Milliarden US-Dollar entspricht.

Markenbekanntheit

• Marktkapitalisierung: 3,12 Milliarden US-Dollar (Stand Januar 2024)
• Partnerschaften mit großen Sportmarken wie Nike, Adidas, Jordan

Lieferkette und Vertrieb

Gesamtbestandswert: 1,3 Milliarden US-Dollar, Stand 3. Quartal 2023. Vertriebszentren:

Standort	Quadratmeterzahl
Memphis, TN	1,2 Millionen Quadratfuß
Ontario, Kalifornien	950.000 Quadratfuß

Belegschaft

Gesamtzahl der Mitarbeiter: 69.000 (Stand Geschäftsjahr 2022)

• Vollzeitbeschäftigte: 45.000
• Teilzeitbeschäftigte: 24.000

Foot Locker, Inc. (FL) – Geschäftsmodell: Wertversprechen

Große Auswahl an hochwertigen Sport- und Lifestyle-Sneakern

Im vierten Quartal 2023 bot Foot Locker etwa 4.500 einzigartige Sneaker-Styles verschiedener Marken an. Gesamtproduktbestand im Wert von 1,2 Milliarden US-Dollar.

Markenkategorie	Anzahl der Stile	Prozentsatz des Lagerbestands
Nike	1,850	41%
Adidas	1,100	24%
Jordan-Marke	750	17%
Andere Marken	800	18%

Kuratierte Produktkollektionen

Zielgruppe: 16- bis 35-jährige Verbraucher. Marktdurchdringung in diesem Segment: 62 %.

• Kollektion für jugendliche Sportbegeisterte: 35 % des Gesamtsortiments
• Lifestyle-Streetwear-Kollektion: 45 % des Gesamtsortiments
• Leistungssportkollektion: 20 % des Gesamtsortiments

Wettbewerbsfähige Preis- und Werbestrategien

Durchschnittlicher Rabattsatz: 22-28 % während der Aktionszeiträume. Jährliche Werbeausgaben: 78,4 Millionen US-Dollar.

Preisstrategie	Durchschnittlicher Rabatt	Häufigkeit
Saisonale Verkäufe	25%	4x jährlich
Online-Flash-Verkäufe	30%	12x jährlich
Ausverkaufsveranstaltungen	40%	2x jährlich

Omnichannel-Einkaufserlebnis

Digitale Verkäufe machen im Jahr 2023 35,6 % des Gesamtumsatzes aus. Online-Plattformverkehr: 42 Millionen monatliche Besucher.

• Downloads mobiler Apps: 7,2 Millionen
• Online-Conversion-Rate: 3,4 %
• Durchschnittlicher Online-Transaktionswert: 127 $

Exklusive Produktveröffentlichungen

Limitierte Kollektionen bringen jährlich 245 Millionen US-Dollar ein. Ausverkaufsrate für exklusive Veröffentlichungen: 89 %.

Exklusiver Sammlungstyp	Jahresumsatz	Durchschnittliche Ausverkaufszeit
Collaboration-Editionen	125 Millionen Dollar	23 Minuten
Markenexklusive Veröffentlichungen	82 Millionen Dollar	45 Minuten
Athleten-/Promi-Editionen	38 Millionen Dollar	17 Minuten

Foot Locker, Inc. (FL) – Geschäftsmodell: Kundenbeziehungen

Mitgliedschaft im Treueprogramm

Foot Locker VIP Rewards-Programm mit 19,5 Millionen aktiven Mitgliedern (Stand 3. Quartal 2023). Mitglieder erhalten:

• 3 Punkte pro ausgegebenem Dollar
• Exklusiver Zugang zu Produkten in limitierter Auflage
• Geburtstagsbelohnungen

Mitgliedschaftsstufe	Jährlicher Ausgabenbedarf	Vorteile
VIP-Bronze	$0-$249	Grundlegende Belohnungen
VIP-Silber	$250-$499	Frühzeitiger Zugang zum Verkauf
VIP-Gold	$500+	Kostenloser Versand, vorrangiger Support

Personalisierte digitale Marketingkommunikation

E-Mail-Marketing-Datenbank mit 35,6 Millionen Abonnenten. Zu den Personalisierungsmetriken gehören:

• 72 % Öffnungsrate für personalisierte E-Mails
• 45 % Klickrate für gezielte Kampagnen
• Durchschnittlicher Customer Lifetime Value: 587 $

Interaktives Engagement in mobilen Apps

Metrik für mobile Apps	Daten für 2023
Gesamtzahl der App-Downloads	8,3 Millionen
Monatlich aktive Benutzer	3,6 Millionen
Durchschnittliche Sitzungsdauer	7,2 Minuten

Aufbau einer Social-Media-Community

Anzahl der Social-Media-Follower im Januar 2024:

• Instagram: 4,7 Millionen Follower
• TikTok: 1,2 Millionen Follower
• Twitter: 623.000 Follower
• Facebook: 2,9 Millionen Follower

Kundendienst-Supportkanäle

Support-Kanal	Reaktionszeit	Auflösungsrate
Live-Chat	2,5 Minuten	88%
Telefonsupport	4,7 Minuten	92%
E-Mail-Support	24 Stunden	85%

Foot Locker, Inc. (FL) – Geschäftsmodell: Kanäle

Physische Einzelhandelsgeschäfte

Ab 2023 betreibt Foot Locker 2.800 Einzelhandelsgeschäfte in Nordamerika, Europa und Asien. Aufschlüsselung der Filialanzahl:

Region	Anzahl der Geschäfte
Vereinigte Staaten	2,100
Europa	500
Asien-Pazifik	200

E-Commerce-Website

Footlocker.com erwirtschaftete im Jahr 2022 einen Online-Umsatz von 1,2 Milliarden US-Dollar, was 28 % des Gesamtumsatzes des Unternehmens entspricht.

Mobile Shopping-Anwendung

Statistiken zur mobilen App von Foot Locker:

• 1,5 Millionen aktive monatliche Benutzer
• Anzahl der Downloads: 3,2 Millionen auf iOS- und Android-Plattformen
• Durchschnittlicher mobiler Transaktionswert: 85 $

Social-Media-Plattformen

Reichweite der Social-Media-Kanäle ab 2023:

Plattform	Follower/Abonnenten
Instagram	8,5 Millionen
Twitter	1,2 Millionen
TikTok	500,000

Online-Marktplätze von Drittanbietern

Umsatzbeitrag Online-Marktplatz:

• Amazon: 12 % des digitalen Umsatzes
• eBay: 5 % des digitalen Umsatzes
• Andere Plattformen: 3 % des digitalen Umsatzes

Foot Locker, Inc. (FL) – Geschäftsmodell: Kundensegmente

Junge städtische Verbraucher

Altersspanne: 16–34 Jahre Marktgröße: 53,4 Millionen Menschen in den Vereinigten Staaten Durchschnittliche jährliche Ausgaben für Sportschuhe: 284 $ pro Person

Demografische Aufschlüsselung	Prozentsatz
Städtisches Bevölkerungssegment	42%
Ermessensspielraum für die Einkommensverteilung	672 $ monatlich

Sport- und Sportbegeisterte

Insgesamt adressierbarer Markt: 76,2 Millionen aktive Sportler in den USA Jährliche Einnahmen aus Sportaktivitäten: 33,8 Milliarden US-Dollar

• Basketballbegeisterte: 26,5 Millionen
• Lauf-/Jogging-Teilnehmer: 49,3 Millionen
• Durchschnittlicher Kauf von Sportschuhen pro Jahr: 2,3 Paar

Sneaker-Sammler und Streetwear-Fans

Geschätzte Marktgröße: 12,4 Millionen engagierte Sammler Jährlicher Sekundärmarkt-Sneaker-Wert: 6,2 Milliarden US-Dollar

Kategorie „Sammler“.	Durchschnittliche Ausgaben
Gelegenheitssammler	450 $ jährlich
Hardcore-Sammler	2.300 $ jährlich

Modebewusste Millennials und Gen Z

Gesamtbevölkerungssegment: 140,5 Millionen Personen Online-Shopping-Penetration: 87 % des Segments

• Smartphone-Nutzung zum Einkaufen: 93 %
• Einfluss sozialer Medien auf den Einkauf: 76 %
• Präferenz für nachhaltige Marken: 64 %

Anhänger von Sport- und Lifestyle-Marken

Gesamtzahl der Marken-Follower auf allen Plattformen: 22,6 Millionen Jährlicher Engagementwert: 1,4 Milliarden US-Dollar

Markenkategorie	Anzahl der Follower
Nike-Follower	8,3 Millionen
Adidas-Anhänger	6,9 Millionen
Jordan Brand-Follower	4,2 Millionen

Foot Locker, Inc. (FL) – Geschäftsmodell: Kostenstruktur

Betriebskosten des Einzelhandelsgeschäfts

Im Geschäftsjahr 2023 beliefen sich die Gesamtbetriebskosten von Foot Locker auf 1,87 Milliarden US-Dollar. Dazu gehört:

Ausgabenkategorie	Betrag ($)
Ladenmiete	612 Millionen Dollar
Dienstprogramme	187 Millionen Dollar
Ladenwartung	276 Millionen Dollar

Kosten für die Beschaffung von Lagerbeständen

Die Gesamtkosten für die Beschaffung von Lagerbeständen beliefen sich im Jahr 2023 auf etwa 3,42 Milliarden US-Dollar, mit folgender Aufteilung:

• Beschaffung von Sportschuhen: 2,1 Milliarden US-Dollar
• Bekleidungsbeschaffung: 892 Millionen US-Dollar
• Beschaffung von Zubehör: 428 Millionen US-Dollar

Wartung der digitalen Plattform

Die Kosten für digitale Infrastruktur und E-Commerce-Plattform beliefen sich im Jahr 2023 auf insgesamt 156 Millionen US-Dollar, darunter:

Digitale Kostenkomponente	Betrag ($)
Technologieinfrastruktur	87 Millionen Dollar
Website-Entwicklung	42 Millionen Dollar
Cybersicherheit	27 Millionen Dollar

Marketing- und Werbeausgaben

Die gesamten Marketingausgaben für 2023 beliefen sich auf 342 Millionen US-Dollar, verteilt auf:

• Digitale Werbung: 186 Millionen US-Dollar
• Traditionelle Medienwerbung: 98 Millionen US-Dollar
• Sponsoring und Partnerschaften: 58 Millionen US-Dollar

Vergütung und Schulung der Mitarbeiter

Die gesamten mitarbeiterbezogenen Ausgaben für 2023 erreichten 1,14 Milliarden US-Dollar:

Vergütungskategorie	Betrag ($)
Grundgehälter	712 Millionen Dollar
Vorteile	276 Millionen Dollar
Schulung und Entwicklung	152 Millionen Dollar

Foot Locker, Inc. (FL) – Geschäftsmodell: Einnahmequellen

Produktverkauf im Geschäft

Die Ladenverkäufe von Foot Locker im Geschäftsjahr 2022 generierten einen Gesamteinzelhandelsumsatz von 7,97 Milliarden US-Dollar. Filialen in 28 Ländern trugen erheblich zum Umsatz des Unternehmens bei.

Geschäftstyp	Anzahl der Geschäfte	Jährlicher Verkauf
Foot Locker	2,800	5,6 Milliarden US-Dollar
Kinder-Foot-Locker	252	680 Millionen Dollar
Champs Sports	547	1,2 Milliarden US-Dollar

Online-E-Commerce-Transaktionen

Der digitale Umsatz erreichte im Geschäftsjahr 2022 1,56 Milliarden US-Dollar, was 19,6 % des Gesamtumsatzes des Unternehmens entspricht.

Schuh- und Bekleidungswaren

Warenaufteilung für das Geschäftsjahr 2022:

• Schuhe: 6,2 Milliarden US-Dollar (78 % des Gesamtumsatzes)
• Bekleidung: 1,4 Milliarden US-Dollar (18 % des Gesamtumsatzes)
• Zubehör: 380 Millionen US-Dollar (4 % des Gesamtumsatzes)

Monetarisierung von Treueprogrammen

Kennzahlen des VIP-Prämienprogramms für 2022:

• Gesamtzahl der Treuemitglieder: 16,5 Millionen
• Durchschnittliche Ausgaben pro Treuemitglied: 340 $ pro Jahr
• Beitrag des Treueprogramms zum Umsatz: 5,61 Milliarden US-Dollar

Markenkooperationen und exklusive Veröffentlichungen

Exklusiver Produktumsatz im Jahr 2022:

Kooperationspartner	Generierter Umsatz
Nike	2,3 Milliarden US-Dollar
Adidas	1,7 Milliarden US-Dollar
Jordan-Marke	1,5 Milliarden US-Dollar

Foot Locker, Inc. (FL) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose Foot Locker, Inc. over other places to buy their athletic gear. It's about what they offer that others can't easily copy, especially as the company navigates its portfolio optimization strategy.

Curated, multi-brand assortment of premium athletic footwear and apparel.

Foot Locker, Inc. positions itself as a global leader in sneaker culture, a status it celebrated its 50th year achieving in fiscal 2024. The value here is the selection-it's not just about volume, but about curation across top brands, though the partnership with Nike remains the largest driver of sales. The digital channel is a key focus for expanding this assortment reach, with a target of 25% of total sales coming from digital by 2026, up from 21.8% at the end of Q4 2024.

Here's a look at the revenue mix and inventory management efforts:

Metric	Value / Target	Period / Context
FY2025 Licensing and Other Revenue Estimate	$24 million	Fiscal Year 2025 Guidance
FY2024 Licensing Revenue	$17 million	Year-over-year increase of 21.4%
Digital Sales Penetration Target	25% of sales	By Fiscal Year 2026
Digital Sales Penetration (Q4 2024)	21.8%	Fourth Quarter 2024

Access to exclusive, limited-edition product releases and collaborations.

Being at the heart of sneaker culture means getting access to the must-have drops. The company actively leverages its multi-brand leadership to drive greater choice for consumers. This focus on scarcity and newness is a core differentiator. For instance, the start of fiscal 2025 included one of the company's largest basketball activations at NBA All-Star 2025.

Elevated, immersive in-store shopping experience via Reimagined concepts.

Foot Locker, Inc. is heavily investing in reshaping its physical footprint to create a more consistent and elevated brand experience, moving away from lower-tier malls. The 'Reimagined' concept is central to this, designed to enhance brand storytelling in a visually elevated environment. The company is executing this through a dual strategy of refreshes and new concept rollouts.

The 2025 plan for physical space elevation is aggressive:

• Plan to open or convert 80 'Reimagined' concept locations in 2025.
• Plan to refresh another 300 stores in 2025.
• Total store refreshes planned over two-and-a-half years reaching 800 by the end of 2025.
• Goal to bring 65% of global Foot Locker and Kids Foot Locker footage up to Brand Standard by the end of 2026.
• The company plans to close approximately 110 locations in 2025 while opening 20 new ones, aiming for a 'tighter, stronger store base'.

Position as a cultural hub for the youth and sneakerhead community.

The brand's value proposition extends beyond transactions into community building and loyalty. The enhanced FLX Rewards Program is a key tool here, showing significant traction in 2024. Furthermore, the Foot Locker Foundation actively invests in the communities where its teams live and work.

Here are the concrete numbers showing community and loyalty engagement:

• FLX Rewards loyalty sales capture rate hit 33% in 2024, up from 23% in 2023.
• Loyalty penetration reached 49% in Q4 of 2024.
• The FLX program rollout is planned for Europe in 2025.
• The LISC/Foot Locker Foundation program has deployed nearly $5.2 million to date.
• This foundation work has empowered 27,000 youth and built the capacity of 68 local nonprofits.
• More than 95% of customers engage with the brand online in some capacity.

The foundation grants for 2025 range from $25,000 to $75,000 for programming, or $25,000 to $100,000 for capital improvements. Finance: draft 2026 community investment projection by end of Q1 2026.

Foot Locker, Inc. (FL) - Canvas Business Model: Customer Relationships

You're focused on how Foot Locker, Inc. keeps customers coming back, which is all about making every touchpoint count, from the app to the store floor. Here's the breakdown of their relationship strategy as we see it in late 2025.

Enhanced FLX Rewards Program for personalized offers and access

The FLX Rewards Program is central to locking in loyalty. After a successful pilot in Canada in 2023, the enhanced U.S. version, launched in 2024, is showing real traction. Foot Locker, Inc. aims to hit 50 percent loyalty penetration by 2026, with a long-term target of 70 percent. The program is expanding its reach, with a planned rollout in Europe during 2025. Members get tangible benefits that drive them back, like FLX Cash to unlock savings, priority access to sneaker launches, and free returns.

The results from 2024 show the program's growing influence:

• Loyalty sales capture rate reached 33 percent in 2024, up from 23 percent in 2023.
• North America saw loyalty program members account for 49 percent of sales in the fourth quarter of 2024.
• The Canadian pilot saw increased engagement with first-time redeemers, higher average order values, and higher trip frequency.

High-touch, expert-driven service from in-store associates

Foot Locker, Inc. knows that even with digital growth, the physical store experience, powered by their associates, the Stripers, is key. They are investing heavily in the physical footprint to support this. They planned 80 new 'Reimagined' doors for 2025, adding to the 8 already operating across North America, Europe, Asia, and Australia as of February 1, 2025. This is paired with a continued store refresh program, with 300 more refreshes planned for 2025, following 407 completed in 2024. As of February 1, 2025, 44 percent of their gross store square footage met the current brand standard.

The associates are the human element in this elevated space. While the average annual pay for a Foot Locker Retail Store Associate in the U.S. as of late 2025 is estimated around $28,803, or about $13.85 an hour, the value they bring is in expertise and connection. Employee feedback highlights that 'customer connections' and meeting new personalities are among the best parts of the job.

Here's a snapshot of the physical experience investment:

Metric	2024 Actual/End of Year	2025 Plan/Estimate (as of late 2025)
'Reimagined' Concept Stores Open	8	80 planned additions
Store Refreshes Completed	Over 400	300 more planned
Store Square Footage at Current Brand Standard	44 percent (as of Feb 1, 2025)	Goal to convert two-thirds of the fleet by end of 2025

Community engagement through local events and basketball activations

Foot Locker, Inc. uses its position in sneaker culture to connect locally, primarily through the Foot Locker Foundation. The LISC/Foot Locker Foundation Community Empowerment Program is a key vehicle for this. This initiative has, to date, deployed nearly $5.2 million to empower over 27,000 youth and support 68 local nonprofits. The program offers two grant types, with awards ranging from $25,000 to $75,000 for programming and $25,000 to $100,000 for capital improvements. The program targets organizations in 14 specific U.S. cities. Beyond grants, the company leverages major cultural moments; they started the year with one of their largest basketball activations at NBA All-Star 2025.

Digital personalization to drive repeat business and loyalty

The digital relationship is being fortified by personalization efforts, which are critical since 90 percent of the shopping journey starts online, even if 82 percent of transactions finish in-store. The revamped mobile app, launched in late 2024, immediately drove performance gains, with digital comparable sales up 12.4 percent in the fourth quarter of 2024. The company is targeting 25 percent digital penetration by 2026, building on a 12 percent surge in digital comparable sales in 2024. The app enhances the experience with features like 'Store Mode,' allowing in-store shoppers to scan products for availability.

These digital enhancements directly feed into loyalty and repeat business:

• The new app helped drive an increase in traffic, average order value (AOV), and conversion in Q4 2024.
• The company is focused on increasing engagement through the FLX program across its new Champs Sports and Kids Foot Locker mobile apps in 2025.
• Loyalty members generally have higher average order values than non-loyalty customers.

If onboarding new app users takes longer than expected, churn risk rises.

Foot Locker, Inc. (FL) - Canvas Business Model: Channels

You're looking at how Foot Locker, Inc. gets its product to the customer as of late 2025. It's a mix of physical presence and digital reach, with some significant streamlining happening.

Global physical retail stores (Foot Locker, Champs Sports, WSS, Kids Foot Locker)

The physical footprint is actively being optimized under the Lace Up Plan. As of August 2, 2025, Foot Locker, Inc. operated a total of 2,354 stores across 20 countries in North America, Europe, Asia, Australia, and New Zealand. This number reflects ongoing rationalization, as the company had previously announced plans to close or transfer operations for approximately 629 stores in Europe and about 30 stores in Asia Pacific by mid-2025. For instance, during the second quarter of 2025 alone, the company closed 11 stores while opening 2 new ones. The focus is on elevating the experience in the remaining doors; in Q2 2025, 52 stores were refreshed and 14 were remodeled or relocated. The plan included launching the 'Reimagined' concept within 300 stores in 2025. As of February 1, 2025, the breakdown showed specific banner footprints, though the latest August 2025 data is more current for the total count.

Here's a look at the store base changes around the end of 2024 and into 2025:

Metric	Date/Period End	Number
Total Owned Stores Operated	August 2, 2025	2,354
Total Owned Stores Operated	February 1, 2025	2,410
Stores Closed (Q2 2025)	Q2 2025	11
Stores Opened (Q2 2025)	Q2 2025	2
Stores Refreshed (Q2 2025)	Q2 2025	52
Stores Closed (Q1 2025)	Q1 2025	56
Stores Refreshed (Q4 2024)	Q4 2024	160

The selling square footage for the Foot Locker U.S. banner was 2,337 thousand square feet as of February 1, 2025, with 677 physical locations remaining after closures and relocations that quarter. Champs Sports had 1,466 thousand square feet of selling space across 383 stores at that same date.

Direct-to-customer (DTC) e-commerce platforms (footlocker.com)

Foot Locker, Inc. uses its websites, including footlocker.com, to offer its largest product selections and bridge the digital and physical worlds using omni-channel capabilities like buy online and pickup-in-store. The company continues to target about 25% digital penetration by 2026. The loyalty program, FLX, is a key driver here; its sales capture rate reached 33% in 2024, peaking at 49% penetration in the fourth quarter of 2024.

Dedicated mobile apps for key banners like Champs Sports

Digital engagement is supported by dedicated mobile applications. In the first quarter of 2025, Foot Locker, Inc. enhanced its digital offerings, which included the launch of new mobile apps for Champs Sports and Kids Foot Locker across the US. The FLX Rewards Program also saw a planned rollout in Europe during 2025, building on its success in the US.

International licensed store operations in the Middle East and Asia

The international channel is shifting toward licensing partnerships to simplify operations in certain regions. As of August 2, 2025, there were 243 licensed stores operating in the Middle East, Europe, and Asia. This expansion is highlighted by agreements with the Fourlis Group to take over and expand operations in Greece and Romania, with a joint vision for over 100 stores in that region over the next several years. This contrasts with the planned closure or transfer of operations for approximately 30 stores in the Asia Pacific region by mid-2025, including exiting South Korea.

Finance: review the Q3 2025 international sales data against the licensed store growth rate by end of month.

Foot Locker, Inc. (FL) - Canvas Business Model: Customer Segments

You're looking at the core groups Foot Locker, Inc. targets as of late 2025, right before the Dick's Sporting Goods acquisition closes. The customer base is being actively managed through the Lace Up Plan, balancing core authority with broader appeal.

Core Sneaker Enthusiasts and Youth Culture (15-25 year old males)

This group remains central, driving performance in the flagship banners. The Foot Locker and Kids Foot Locker banners showed strength, delivering a comparable sales growth of 3.6% in the fourth quarter of fiscal 2024. The company is deepening relationships with this segment through exclusive experiences, like The Clinic with Jordan Brand, in select Reimagined store locations. Loyalty is key here; the revamped FLX Rewards Program hit a sales capture rate of 33% across the base in 2024, peaking at 49% penetration in the fourth quarter of 2024.

Broader Athletic Lifestyle Consumers (expanding to 15-35 year olds)

Foot Locker, Inc. is working to capture a wider audience beyond the core enthusiast. Overall comparable sales growth for fiscal 2025 is forecast to be between 1% and 2.5%. Digital channels are crucial for reaching this broader group, with digital penetration reaching 18.2% of total sales in 2024, up from 17.2% in 2023. The company operates a fleet of 2,354 stores as of August 2, 2025, down from 2,410 stores at the start of the year on February 1, 2025, reflecting a move toward an optimized fleet.

Women's Athletic Footwear and Apparel segment (fastest-growing category)

This is a major focus area for new customer acquisition. The women's category was cited as the fastest growing category in fiscal 2024. The strategy involves inviting new customers into the category and strengthening partnerships with key suppliers like Nike to ensure product flow. While specific revenue contribution is not broken out here, the focus on this segment is a clear strategic pivot to diversify the customer base.

Value-conscious consumers responding to promotional activity

Demand from this group is highly event-driven and sensitive to the promotional environment. In the third quarter ending November 2, 2024, total revenue fell to $1.96 billion from $1.99 billion the prior year, with a net loss of $33 million. Leadership noted that consumers were holding back spending outside of key selling periods like Back-to-School and Thanksgiving week. The company is actively managing this by aiming for gross margin expansion of 40 to 80 basis points in fiscal 2025, supported by reduced markdowns and increased full-price selling. Nike, the largest partner, still accounted for about 60% of sales as of late 2024, meaning softness in this segment directly impacts the value-driven consumer's willingness to purchase.

Here's a quick look at some operational metrics relevant to reaching these segments as of mid-2025:

Metric	Value / Rate	Period / Date
Total Revenue (Q2 2025)	$1,857 million	Thirteen weeks ended August 2, 2025
North America Comp Sales Growth	1.4%	Q2 2025
FLX Loyalty Sales Capture Rate	33%	Fiscal 2024
Digital Sales Penetration	18.2%	Fiscal 2024
Total Stores Operated	2,354	As of August 2, 2025
Planned Store Refreshes	300	Fiscal 2025

The company is also working to diversify its brand mix, with a goal for non-Nike products to exceed 40% of sales by 2026, up from a previous goal of 36%.

Finance: draft 13-week cash view by Friday.

Foot Locker, Inc. (FL) - Canvas Business Model: Cost Structure

You're looking at the core expenses that drive the operations for Foot Locker, Inc. as of late 2025, based on the most recently reported full-year 2024 figures and the 2025 outlook. These numbers show where the dollars are primarily going to keep the global fleet running and the merchandise flowing.

High Cost of Goods Sold (COGS) due to branded merchandise procurement.

The cost of the sneakers and apparel Foot Locker, Inc. buys from brands like Nike, Adidas, and HOKA represents the single largest cost component. For the fiscal year 2024, the Gross Margin Rate stood at 28.9%. This means that for every dollar of sales, approximately 71.1 cents went to the Cost of Goods Sold (COGS). This high percentage reflects the wholesale cost of premium, branded athletic products. The company saw sequential improvement in merchandise margin recapture in Q4 2024, despite an elevated promotional environment.

The cost structure related to inventory is significant, and you can see the pressure in the historical trend:

• Fiscal Year 2022 Gross Margin Rate: 31.9%
• Fiscal Year 2024 Gross Margin Rate: 28.9%

Significant operating lease expenses for the global store fleet.

The physical footprint is a major fixed cost. As of February 1, 2025, the total operating lease liabilities were reported at $2,338 million. The weighted-average remaining lease term for these operating leases was 6.2 years, with a weighted-average discount rate of 5.6%. The company operated 2,410 stores at the end of fiscal year 2024 across its primary geographies. Occupancy costs, which include fixed operating lease costs, were reported as flat as a percentage of sales in the fourth quarter of 2024 compared to the prior year period.

The allocation of these lease costs flows through two main areas:

Lease Cost Classification	Location
Cost of Sales	Retail stores and distribution centers lease costs
SG&A	Non-store lease costs

Capital expenditures for store modernization (Refreshes and Reimagined doors).

Foot Locker, Inc. is actively spending capital to upgrade its stores, a key part of the Lace Up Plan. The Capital Expenditures (CapEx) for fiscal year 2024 totaled $240 million. For the fiscal year 2025 outlook, CapEx is expected to moderate slightly to $300 million, with a focus on high-return store investments. This investment supports the physical refresh program, where over 400 store refreshes were completed in 2024.

The 2025 CapEx plan specifically earmarks approximately $30 million for technology investments, which also supports supply chain and store remodels.

Selling, General, and Administrative (SG&A) expenses, including technology investments.

SG&A is the basket for overhead, marketing, and technology spending. For the full fiscal year 2024, total SG&A expenses were $1,920 million. As a percentage of sales, this expense base was 24.1% for FY2024, an increase from 22.7% in FY2023. The increase in the SG&A rate in Q4 2024 was partially due to investments in technology and brand-building, even as the overall rate improved by 10 basis points year-over-year due to cost optimization savings.

You can see the quarterly pressure on this line item:

• Q3 2024 SG&A: $482 million
• Technology investments are a recurring component, with a portion reflected in operating cash flows as Software-as-a-Service (SaaS) contracts.

Finance: draft 13-week cash view by Friday.

Foot Locker, Inc. (FL) - Canvas Business Model: Revenue Streams

You're looking at how Foot Locker, Inc. (FL) actually brings in the money, especially now that DICK'S Sporting Goods has closed on the acquisition in September 2025. The revenue streams are shifting, but the core business remains product sales.

The primary source is, as you'd expect, the Sales of athletic footwear and apparel through retail stores. This is the bread and butter, even with the new ownership structure. Looking at the final full-year data before the acquisition closed, store sales for the fiscal year ended February 1, 2025, totaled $6,517 million. This is the foundation of the revenue model, though its relative importance is changing as digital channels mature.

The shift to digital is clear in the Direct-to-Customer (DTC) channel. For the second quarter of 2025, the DTC segment showed strong momentum, with a reported increase of 10.6%. This digital growth helps offset some of the softness seen in physical locations, particularly internationally. For context, total sales for FL in Q2 2025 were $1,851 million, down 2.4% year-over-year, but North American comparable sales did manage a positive increase of 1.4%.

Following the acquisition on September 8, 2025, the revenue reporting now reflects the Foot Locker Business as a segment within the larger entity. For the third quarter of 2025, the Net sales contribution from the Foot Locker Business was reported at $930.9 million. This figure represents the revenue generated by the acquired banners during that partial quarter.

Here's a quick look at the channel breakdown using the latest pre-acquisition full-year data and the Q3 post-acquisition segment contribution:

Revenue Stream Component	Latest Reported Amount	Period/Context
Sales through Retail Stores (Baseline)	$6,517 million	Fiscal Year Ended Feb 1, 2025
Direct-to-Customer (DTC) Sales Growth	10.6% increase	Q2 2025
Foot Locker Business Net Sales Contribution	$930.9 million	Q3 2025 (Post-Acquisition)

Finally, there is Licensing revenue from international operations in certain markets. This is a smaller, but strategic, component. As of the last full report, licensing revenue was $17 million for the 2024 fiscal year. You should note that the company was actively simplifying its international footprint in 2025, transferring ownership of operations like Greece and Romania to a licensing partner, Fourlis Group, by mid-2025. This transfer activity means the nature and amount of this revenue stream are definitely in flux as we head into 2026.

The key revenue drivers you need to watch are:

• Physical Store Performance: The core revenue base, with ongoing investment in Reimagined store formats.
• Digital Acceleration: The 10.6% DTC growth in Q2 2025 shows digital traction.
• Post-Acquisition Contribution: The $930.9 million Q3 segment sales set the new baseline.
• International Licensing: A small but evolving stream following the divestiture of company-operated stores in markets like South Korea, Denmark, Norway, and Sweden by mid-2025.

Finance: draft 13-week cash view by Friday.