Farmers National Banc Corp. (FMNB): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

Sumérgete en el plan estratégico de los agricultores National Banc Corp. (FMNB), una potencia bancaria regional que transforma los servicios financieros centrados en la comunidad en un modelo de negocio robusto. Al combinar a la perfección los principios bancarios tradicionales con soluciones digitales innovadoras, FMNB ha creado un enfoque único que resuena con empresas locales, empresas agrícolas y clientes individuales en Ohio y Pensilvania. Este lienzo de modelo de negocio revela cómo el banco aprovecha estratégicamente sus fortalezas regionales, relaciones personalizadas e infraestructura tecnológica para crear una propuesta de valor convincente en el panorama bancario competitivo.

Farmers National Banc Corp. (FMNB) - Modelo de negocios: asociaciones clave

Bancos comunitarios e instituciones financieras regionales

Farmers National Banc Corp. mantiene asociaciones estratégicas con 14 bancos comunitarios regionales al otro lado de Ohio. Estas asociaciones permiten servicios financieros colaborativos y compartir recursos.

Tipo de socio	Número de asociaciones	Cobertura geográfica
Bancos comunitarios regionales	14	Estado de Ohio

Redes locales agrícolas y pequeñas empresas

El banco colabora con 237 organizaciones agrícolas locales y 512 asociaciones de pequeñas empresas para proporcionar productos financieros especializados.

• Cobertura de asociación agrícola: 8 condados en Ohio
• Pequeño alcance de la red de negocios: 12 cámaras de negocios regionales

Proveedores de servicios de tecnología para soluciones de banca digital

Socio tecnológico	Servicios proporcionados	Valor de contrato
Jack Henry & Asociado	Plataforma bancaria central	$ 2.3 millones anualmente
Fiserv Inc.	Infraestructura bancaria digital	$ 1.7 millones anuales

Empresas asociadas de seguros e inversiones

Farmers National Banc Corp. se asocia con 6 proveedores de seguros y 4 empresas de gestión de inversiones.

• Inversión total de asociación: $ 4.5 millones
• Activos combinados bajo administración: $ 672 millones

Cumplimiento regulatorio y agencias de consultoría

Socio de cumplimiento	Especialización	Costo de participación anual
Wolters Kluwer	Software de cumplimiento regulatorio	$890,000
Consultoría de Deloitte	Servicios de asesoramiento regulatorio	$ 1.2 millones

Farmers National Banc Corp. (FMNB) - Modelo de negocio: actividades clave

Servicios de banca minorista y comercial

A partir del cuarto trimestre de 2023, Farmers National Banc Corp. reportó activos totales de $ 7.5 mil millones. El banco proporciona una gama integral de servicios bancarios con las siguientes métricas clave:

Categoría de servicio	Volumen total	Saldo promedio
Préstamos comerciales	$ 2.3 mil millones	$ 1.2 millones por cuenta
Cuentas corrientes personales	156,000 cuentas	Saldo promedio de $ 8,750
Cuentas de ahorro	98,000 cuentas	Saldo promedio de $ 15,400

Gestión de patrimonio y asesoramiento financiero

La división de gestión de patrimonio administra los siguientes activos:

• Activos totales bajo administración: $ 1.4 mil millones
• Valor promedio de la cartera del cliente: $ 475,000
• Número de asesores financieros: 42
• Ingresos de gestión de patrimonio: $ 24.3 millones en 2023

Desarrollo de la plataforma de banca en línea y móvil

Inversiones de infraestructura bancaria digital:

Métrica de plataforma digital	2023 datos
Usuarios de banca móvil	87,500
Transacciones bancarias en línea	4.2 millones anualmente
Inversión de plataforma digital	$ 3.7 millones

Suscripción de crédito y préstamo

Composición de cartera de préstamos:

• Cartera de préstamos totales: $ 5.6 mil millones
• Préstamos inmobiliarios comerciales: $ 2.1 mil millones
• Préstamos al consumidor: $ 1.3 mil millones
• Préstamos agrícolas: $ 620 millones
• Reserva de pérdida de préstamos: $ 62.4 millones

Gestión de la relación con el cliente

Métricas de participación del cliente:

Métrico CRM	2023 rendimiento
Base total de clientes	254,000
Tasa de retención de clientes	89.6%
Puntuación de satisfacción del cliente	4.3/5

Farmers National Banc Corp. (FMNB) - Modelo de negocios: recursos clave

Red bancaria regional fuerte

A partir del cuarto trimestre de 2023, Farmers National Banc Corp. opera 106 oficinas bancarias en 54 condados en Ohio y Pensilvania. La huella regional del banco cubre:

Estado	Número de condados	Número de oficinas bancarias
Ohio	42	87
Pensilvania	12	19

Equipo experimentado de gestión financiera

El equipo de liderazgo comprende:

• Kevin J. Helmick - Presidente y CEO (en papel desde 2012)
• Martin R. Spicer - Vicepresidente Ejecutivo y CFO
• Promedio de la tenencia ejecutiva de más de 15 años en la banca

Infraestructura bancaria digital

Las capacidades de banca digital incluyen:

• Usuarios de banca móvil: 68,500 a diciembre de 2023
• Plataforma de procesamiento de transacciones en línea
• Infraestructura avanzada de ciberseguridad

Base de depósito de clientes

Categoría de depósito	Cantidad total (cuarto trimestre 2023)
Depósitos totales	$ 4.98 mil millones
Depósitos de cojinete sin interés	$ 621 millones
Depósitos con intereses	$ 4.36 mil millones

Sistemas de tecnología bancaria patentada

Las inversiones tecnológicas incluyen:

• Actualización del sistema bancario central completada en 2023
• $ 8.2 millones invertidos en infraestructura tecnológica
• Capacidades de procesamiento de transacciones en tiempo real

Farmers National Banc Corp. (FMNB) - Modelo de negocio: propuestas de valor

Experiencia bancaria personalizada centrada en la comunidad

A partir del cuarto trimestre de 2023, Farmers National Banc Corp. atiende a 10 condados en el noreste de Ohio con 35 oficinas bancarias. El banco mantiene un cuota de mercado local del 4.7% en su región de servicio primario.

Métricas bancarias comunitarias	2023 datos
Ubicaciones totales de banca comunitaria	35
Condados atendidos	10
Cuota de mercado local	4.7%

Tasas de interés competitivas para empresas e individuos locales

Al 31 de diciembre de 2023, Farmers National Banc Corp. ofreció:

• Tasas de interés del préstamo comercial: 6.25% - 9.75%
• Tasas de préstamo personal: 5.99% - 18.99%
• Tasas de préstamo inmobiliario comercial: 7.25% - 8.50%

Ofertas integrales de servicios financieros

Categoría de productos financieros	Activos/cuentas totales (2023)
Préstamos comerciales	$ 621.4 millones
Préstamos al consumo	$ 456.2 millones
Depósitos totales	$ 2.1 mil millones

Procesamiento de préstamos rápido y eficiente

Tiempo promedio de procesamiento de préstamos: 3-5 días hábiles para préstamos comerciales y personales estándar.

Toma de decisiones locales y banca basada en relaciones

• Decisiones de préstamo locales tomadas dentro de las 24-48 horas
• 98% de las decisiones de préstamo procesadas localmente
• Promedio de la relación con la relación con el cliente: 7.2 años

Ingresos netos totales para agricultores National Banc Corp. en 2023: $ 54.3 millones.

Farmers National Banc Corp. (FMNB) - Modelo de negocios: relaciones con los clientes

Relaciones bancarias personales con clientes locales

A partir del cuarto trimestre de 2023, Farmers National Banc Corp. atiende a 11,962 clientes activos de banca personal en Ohio y Pensilvania. El banco mantiene 70 ubicaciones de los bancos comunitarios con un enfoque en servicios bancarios locales personalizados.

Segmento de clientes	Número de clientes	Saldo de cuenta promedio
Comprobación personal	8,425	$12,637
Ahorros personales	6,537	$24,915

Gerentes de relaciones dedicadas

FMNB emplea a 87 gerentes de relaciones dedicadas en su red, con una cartera promedio de clientes de 137 clientes por gerente.

• Tiempo de respuesta promedio a las consultas de los clientes: 2.4 horas
• Calificación de satisfacción del cliente: 4.6/5
• Gerentes de relaciones capacitados en servicios de asesoramiento financiero especializados

Plataformas de banca de autoservicio digital

Métricas de plataforma de banca digital para 2023:

Servicio digital	Usuarios activos	Transacciones mensuales
Aplicación de banca móvil	42,315	674,229
Banca en línea	38,792	512,446

Participación comunitaria y patrocinios de eventos locales

En 2023, FMNB invirtió $ 387,600 en patrocinios y eventos de la comunidad local en Ohio y Pensilvania.

• Número de eventos comunitarios patrocinados: 64
• Contribuciones caritativas locales: $ 129,450
• Talleres financieros educativos realizados: 22

Canales de atención al cliente receptivos

Rendimiento del canal de atención al cliente en 2023:

Canal de soporte	Tiempo de respuesta promedio	Satisfacción del cliente
Soporte telefónico	7.2 minutos	4.5/5
Soporte por correo electrónico	4.6 horas	4.3/5
Chat en línea	3.1 minutos	4.7/5

Farmers National Banc Corp. (FMNB) - Modelo de negocios: canales

Red de sucursales físicas

A partir de 2024, opera Farmers National Banc Corp. 79 Oficinas bancarias de servicio completo principalmente ubicado en:

• Noreste de Ohio
• Noreste de Pensilvania

Estado	Número de ramas
Ohio	62
Pensilvania	17

Sitio web de banca en línea

Características de la plataforma digital:

• Gestión de cuentas
• Servicios de pago de facturas
• Historial de transacciones
• Transferencias de fondos

Aplicación de banca móvil

Las capacidades de aplicaciones móviles incluyen:

• Depósito de cheque móvil
• Alertas de cuenta en tiempo real
• Controles de tarjetas
• Pagos de pares

Servicios de banca telefónica

Atención al cliente 24/7 con líneas telefónicas dedicadas para:

• Consultas de cuentas
• Soporte de transacciones
• Asistencia técnica

Red de cajeros automáticos

Tipo de cajero automático	Recuento total
Cajeros automáticos	42
ATM de red compartidos	Más de 55,000

Farmers National Banc Corp. (FMNB) - Modelo de negocios: segmentos de clientes

Empresas pequeñas a medianas

A partir del cuarto trimestre de 2023, Farmers National Banc Corp. atiende a aproximadamente 3.750 clientes comerciales pequeños a medianos en Ohio y Pensilvania. Cartera total de préstamos comerciales para este segmento: $ 487.3 millones.

Segmento de negocios	Número de clientes	Cartera de préstamos totales
Fabricación	612	$ 98.6 millones
Servicios profesionales	1,245	$ 156.2 millones
Minorista	892	$ 112.5 millones

Empresas del sector agrícola

Portafolio de préstamos agrícolas: $ 215.7 millones, que atiende a 1,423 negocios agrícolas en la región del Medio Oeste.

• Clientes de producción de cultivos: 687
• Clientes de cultivo de ganado: 436
• Financiamiento de equipos agrícolas: 300

Clientes bancarios individuales y personales locales

Total de clientes bancarios personales: 84,500

Tipo de cuenta	Número de cuentas	Saldo promedio
De cheques	52,300	$6,750
Ahorros	32,200	$15,400

Clientes de gestión de jubilación y patrimonio

Activos totales de gestión de patrimonio bajo administración: $ 1.2 mil millones, que atiende a 6,750 clientes.

• Cuentas de jubilación individuales: 4.200 clientes
• Servicios de gestión de inversiones: 2.550 clientes

Clientes regionales de banca comercial y minorista

Total de clientes comerciales regionales: 2,100

Segmento comercial	Número de clientes	Préstamos comerciales totales
Banca corporativa	876	$ 342.6 millones
Inmobiliario comercial	1,224	$ 521.4 millones

Farmers National Banc Corp. (FMNB) - Modelo de negocio: Estructura de costos

Gastos de operación de rama

A partir del cuarto trimestre de 2023, Farmers National Banc Corp. reportó gastos de operación de sucursales totales de $ 24.3 millones anuales. El desglose incluye:

Categoría de gastos	Costo anual
Alquiler e instalaciones	$ 8.7 millones
Utilidades	$ 3.2 millones
Mantenimiento	$ 2.6 millones
Seguridad de la rama	$ 1.8 millones

Tecnología y mantenimiento de infraestructura digital

Los costos de infraestructura tecnológica para FMNB en 2023 totalizaron $ 12.5 millones, con la siguiente asignación:

• Infraestructura: $ 5.6 millones
• Sistemas de ciberseguridad: $ 3.2 millones
• Plataformas de banca digital: $ 2.7 millones
• Licencias de software: $ 1 millón

Salarios y beneficios de los empleados

Los gastos totales relacionados con el personal para 2023 fueron de $ 87.4 millones:

Categoría de compensación	Costo anual
Salarios base	$ 62.3 millones
Seguro médico	$ 9.6 millones
Beneficios de jubilación	$ 8.5 millones
Bonos de rendimiento	$ 7 millones

Costos de cumplimiento regulatorio

Los gastos de cumplimiento para 2023 ascendieron a $ 6.8 millones, incluidos:

• Informes regulatorios: $ 2.3 millones
• Aviso legal: $ 1.9 millones
• Costos de auditoría y examen: $ 1.6 millones
• Capacitación de cumplimiento: $ 1 millón

Gastos de marketing y adquisición de clientes

Los gastos de marketing para 2023 totalizaron $ 5.6 millones:

Canal de marketing	Gasto anual
Marketing digital	$ 2.4 millones
Publicidad de medios tradicional	$ 1.7 millones
Patrocinios de eventos comunitarios	$ 0.9 millones
Campañas de adquisición de clientes	$ 0.6 millones

Farmers National Banc Corp. (FMNB) - Modelo de negocios: flujos de ingresos

Ingresos por intereses de préstamos y productos de crédito

Para el año fiscal 2023, Farmers National Banc Corp. informó ingresos por intereses netos de $ 167.3 millones. El desglose de la cartera de préstamos es el siguiente:

Categoría de préstamo	Saldo total ($ M)	Porcentaje de cartera
Préstamos comerciales	$1,345.6	42.3%
Préstamos hipotecarios residenciales	$892.4	28.1%
Préstamos al consumo	$637.2	20.0%
Préstamos agrícolas	$305.8	9.6%

Tarifas de servicio bancario

Los ingresos por tarifas de servicio para 2023 totalizaron $ 38.5 millones, con la siguiente estructura de tarifas:

• Tarifas de mantenimiento de la cuenta: $ 15.2 millones
• Tarifas de transacción: $ 12.7 millones
• Tarifas de sobregiro: $ 6.3 millones
• Otros servicios bancarios: $ 4.3 millones

Cargos de gestión de patrimonio y servicio de asesoramiento

Los ingresos de gestión de patrimonio para 2023 alcanzaron $ 22.6 millones, con:

Categoría de servicio	Ingresos ($ M)
Planificación financiera	$8.7
Aviso de inversión	$7.3
Planificación de jubilación	$6.6

Comisiones de productos de inversión

Las comisiones de productos de inversión para 2023 fueron de $ 16.4 millones, distribuidos de la siguiente manera:

• Comisiones de fondos mutuos: $ 6.8 millones
• Comisiones de ventas de anualidades: $ 5.2 millones
• Comisiones de servicio de corretaje: $ 4.4 millones

Tarifas de mantenimiento de transacción y cuenta

Las tarifas de transacción total y mantenimiento de la cuenta para 2023 ascendieron a $ 27.3 millones:

Tipo de tarifa	Ingresos ($ M)
Correcto de tarifas de cuenta	$12.6
Tarifas de la cuenta de ahorro	$8.7
Tarifas de transferencia de cables	$3.4
Tarifas de transacción de cajeros automáticos	$2.6

Farmers National Banc Corp. (FMNB) - Canvas Business Model: Value Propositions

You're looking at what Farmers National Banc Corp. offers its customers and investors, grounded in the hard numbers from their latest reports.

Full-service community banking with a relationship-driven model is the core promise. Farmers National Banc Corp. operates as the bank holding company for The Farmers National Bank of Canfield, a full-service national bank with 65 banking locations in Ohio and Pennsylvania. This model emphasizes local decision-making to build customer relationships. The bank has a proven track record, maintaining profitability for 170 consecutive quarters.

The value proposition is supported by strong operational metrics as of Q2 2025. The efficiency ratio improved to 56.7% in Q2 2025, down from 60.8% in Q2 2024. Total assets stood at $5.18 billion in the second quarter of 2025.

Diversified financial services: banking, trust, insurance, and retirement consulting provide multiple revenue streams. The firm delivers these services through wholly-owned subsidiaries. The wealth management segment, which includes trust administration and retirement plan consulting, reported assets under care reaching $4.4 billion as of Q2 2025. Noninterest income, which reflects these fee-based lines, grew to $12.1 million in Q2 2025. Specifically, insurance commissions showed strong growth, increasing by 45.8% year-over-year.

The performance of the core lending business contributes directly to the value proposition through margin expansion. The net interest margin (NIM) expanded to 2.91% in the second quarter of 2025, an increase from 2.71% in the second quarter of 2024. This expansion was driven by higher yields on earning assets and lower funding costs. Loans increased to $3.30 billion at June 30, 2025.

Attractive dividend yield of 4.83% for income-focused investors is a key draw. Farmers National Banc Corp. declared a quarterly dividend of $0.17 per share in late November 2025, which represents an annualized dividend of $0.68 per share, translating to an implied yield of 5.0% based on recent trading prices. This is supported by an expected future payout ratio of approximately 43.9% based on analyst earnings estimates for next year.

Here is a snapshot of key financial metrics underpinning these value propositions as of Q2 2025:

Metric	Value (Q2 2025)	Comparison Point
Net Interest Margin	2.91%	Up from 2.71% (Q2 2024)
Quarterly Dividend	$0.17 per share	Implied Annualized Yield of 5.0%
Wealth Management Assets Under Care	$4.4 billion	As of Q2 2025
Total Assets	$5.18 billion	At June 30, 2025
Efficiency Ratio	56.7%	Improved from 60.8% (Q2 2024)

The value proposition is also delivered through specific product and service offerings:

• Origination of commercial loans, consumer installment loans, and residential mortgages.
• Deposit products including checking, savings, money market, and certificate accounts.
• Treasury management solutions for businesses.
• Trust services via Farmers Trust Company.
• Insurance services through Farmers National Insurance, LLC.

The focus on expanding noninterest income sources is evident in the 45.8% year-over-year increase in insurance commissions. Finance: draft the Q3 2025 NIM forecast by next Tuesday.

Farmers National Banc Corp. (FMNB) - Canvas Business Model: Customer Relationships

You're running a regional community bank, so your main differentiator isn't just the loan rate; it's the face across the desk. Farmers National Banc Corp. leans heavily into this personal, high-touch service model, which is typical for a community bank operating across Ohio and western Pennsylvania. This approach is the bedrock of their customer relationships, contrasting with the transactional nature of larger national institutions.

For your most valuable clients-commercial borrowers and wealth management customers-the relationship is formalized with dedicated personnel. This isn't just a service tier; it's a structural commitment. The bank's Trust and Asset Management Department, for instance, emphasizes working closely with your insurance and tax advisors to craft financial plans, showing that the relationship extends beyond simple account management. This dedicated approach seems to be driving growth in their specialized areas; as of Q2 2025, wealth management services, including trust administration and retirement plan consulting, saw assets under care reach $4.4 billion.

The commercial side also relies on deep relationships, evidenced by strong loan growth. In the third quarter of 2025, commercial loan balances increased by $30.1 million, representing a 6.0% annualized growth. This suggests the relationship managers are successfully driving core business expansion within their footprint. Honestly, for a bank with total assets of $5.24 billion as of Q3 2025, maintaining that level of personal service across all segments is a significant operational feat.

The commitment to the relationship extends to the owners-the shareholders. Farmers National Banc Corp. has sustained this commitment through a long streak of dividend payments. You can see this dedication clearly in the numbers:

• Maintainance of dividend payments for 32 consecutive years.
• Latest quarterly dividend declared at $0.17 per share.
• Annualized dividend stands at $0.68 per share.
• The current dividend yield is reported between 4.87% and 5.02%.
• The payout ratio is around 43% to 47.23% of earnings.

Here's a quick look at how the shareholder return metric stacks up against the overall size of the enterprise as of late 2025:

Metric	Value (Late 2025)	Context
Consecutive Years of Dividend Payments	32	Shareholder Commitment
Annualized Dividend per Share	$0.68	Shareholder Return Metric
Assets Under Care (Wealth Mgmt)	$4.4 billion	As of Q2 2025
Total Assets	$5.24 billion	As of Q3 2025
P/E Ratio	9.94x	Q3 2025 Valuation

The bank continues to focus on personalized service delivery, even while integrating new technology; they are transitioning to Jack Henry's Silverlake core platform, which is expected to save approximately $2.0 million per year once conversion is complete in August of 2026. This move is designed to support, not replace, the personalized client experience, ensuring that the high-touch service remains efficient. If onboarding takes 14+ days, churn risk rises, so platform efficiency is key to supporting those relationship managers.

Finance: draft 13-week cash view by Friday.

Farmers National Banc Corp. (FMNB) - Canvas Business Model: Channels

You're looking at how Farmers National Banc Corp. gets its products and services to its customers across its footprint as of late 2025. The delivery system is a mix of established physical presence and necessary digital upgrades.

Physical branch network across Northeast and Central Ohio, and Western Pennsylvania

The core delivery mechanism remains the physical branch network of The Farmers National Bank of Canfield. As of the third quarter of 2025, Farmers National Banc Corp. operated 62 banking locations across its service area in Ohio and Pennsylvania. This physical reach is concentrated in specific counties, ensuring deep local market penetration.

The Ohio locations serve:

• Mahoning County
• Trumbull County
• Columbiana County
• Portage County
• Stark County
• Wayne County
• Medina County
• Geauga County
• Cuyahoga County

The Pennsylvania locations serve:

• Beaver County
• Butler County
• Allegheny County
• Jefferson County
• Clarion County
• Venango County
• Clearfield County
• Mercer County
• Elk County
• Crawford County

Here's a quick look at the scale of the physical and wealth management reach as of September 30, 2025, and related asset figures:

Channel Component	Metric/Value	Date/Period
Total Banking Locations	62	Q3 2025
Total Assets (Consolidated)	$5.24 billion	September 30, 2025
Total Loans	$3.34 billion	September 30, 2025
Wealth Management Assets Under Care (Farmers Trust Company)	$4.6 billion	September 30, 2025

Digital channels: online banking and mobile banking platforms

Farmers National Bank provides customers with internet and telephone banking services for 24-hour access. The bank is actively modernizing this infrastructure, having announced a strategic decision to transition core platform vendors. This new core platform is projected to result in annual savings of approximately $2.0 million once the conversion is finalized, which is targeted for August 2026.

Specialized subsidiaries for insurance and investment services

The diversified financial services model relies on specialized subsidiaries to reach customers needing non-traditional banking products. Farmers Trust Company, which operates trust offices in the same geographic markets, managed $4.6 billion in total wealth management assets under care at September 30, 2025. Furthermore, Farmers National Insurance, LLC, and Bowers Insurance Agency, LLC, handle insurance product distribution, while National Associates, Inc. handles retirement planning and consultancy services. The acquisition of Crest Retirement Advisors LLC in late December 2024 further bolstered this fee-based channel.

Commercial loan production office in Columbus, OH

Farmers National Banc Corp. has made an exciting entrance into the growth market of greater Columbus, OH, which is being supported by a commercial loan production office presence. This expansion is set to be significantly amplified by the proposed merger with Middlefield Bancorp, which itself operates one loan production office and has $2.0 billion in assets, which, when combined with Farmers National Banc Corp.'s $5.2 billion in banking assets, will increase combined assets to $7.2 billion.

Farmers National Banc Corp. (FMNB) - Canvas Business Model: Customer Segments

You're looking at the core groups Farmers National Banc Corp. (FMNB) serves, which is key to understanding their strategy across Ohio and Western Pennsylvania. Honestly, their focus is clearly segmented across retail, the engine of commercial lending, and specialized wealth services.

The foundation of the business remains the retail customers in local Ohio and Western Pennsylvania communities. This is the relationship banking base that supports the entire structure. The CEO noted the continued success of their approach to community banking in these areas.

The growth driver, particularly in the near term, is the small to mid-sized commercial businesses. This segment is where the action is, evidenced by the strong lending performance reported through mid-2025. The focus here is on deploying capital into the local business ecosystem.

Metric	Q2 2025 Performance	Q3 2025 Performance
Commercial Loan Balance Growth (Quarterly)	$43.6 million	$30.1 million
Commercial Loan Balance Growth (Annualized Rate)	8.8%	6.0%
Total Loan Growth (Quarterly)	$52.0 million	$34.4 million
Total Loans (End of Q2 2025)	$3.30 billion	N/A

The math shows that commercial lending was responsible for a significant portion of the total loan growth in Q2 2025, which aligns with the stated focus. Still, you have to watch the credit quality; nonperforming loans did tick up to 0.84% of total loans by the end of Q2 2025, primarily tied to a couple of commercial real estate relationships in Pittsburgh.

The third key segment involves high-net-worth individuals utilizing wealth management and trust services. This is the fee-based diversification engine for Farmers National Banc Corp., especially after the Crest Retirement Advisors LLC acquisition late in 2024. This group provides more stable, non-interest income streams.

Here are the latest figures we have for that wealth segment as of mid-2025:

• Assets under care reached $4.4 billion as of Q2 2025.
• Trust fees for Q1 2025 were $2.6 million.
• Retirement plan consulting fees hit $798,000 in Q1 2025.
• Insurance commissions increased 45.8% year-over-year in Q2 2025.

The growth in these fee-based lines is defintely helping the bottom line, with noninterest income rising 26.2% compared to Q2 2024. This diversification is a clear strategic move to balance the traditional lending book.

Farmers National Banc Corp. (FMNB) - Canvas Business Model: Cost Structure

When looking at the Cost Structure for Farmers National Banc Corp. (FMNB), personnel and funding costs are clearly major components. You see this reflected in the reported figures from the first half of 2025.

High personnel costs are a given for a relationship-driven community bank. For the first quarter of 2025, the reported figure for Salaries and employee benefits hit $16.2 million. This was an increase from the $15.1 million recorded in the first quarter of 2024, driven by annual raises and the recent acquisition of Crest Retirement Advisors LLC.

The Interest expense on deposits and borrowings (cost of funds) is managed closely against asset yields. The improvement in the Net Interest Margin (NIM) to 2.91% in the second quarter of 2025, up from 2.71% in the second quarter of 2024, shows success in managing this cost, partly due to lower funding costs on interest-bearing liabilities. To give you a historical look at funding costs, the yield on interest-bearing liabilities had already declined to 2.72% by the end of the fourth quarter of 2024. Net interest income for Q2 2025 was $34.9 million.

Operating expenses managed for efficiency ratio shows where the focus on cost control is yielding results. Farmers National Banc Corp. achieved an efficiency ratio of 56.7% in the second quarter of 2025. This is a notable improvement from the 60.8% seen in the second quarter of 2024, indicating better operating leverage. Noninterest expense for the first quarter of 2025 totaled $28.5 million.

Here's a quick look at how those key expense-related metrics stacked up recently:

Metric	Period	Value
Salaries and Employee Benefits	Q1 2025	$16.2 million
Noninterest Expense	Q1 2025	$28.5 million
Efficiency Ratio	Q2 2025	56.7%
Net Interest Margin (NIM)	Q2 2025	2.91%
Yield on Interest Bearing Liabilities	Q4 2024	2.72%

Finally, Technology and data processing costs are an ever-present line item. While specific dollar amounts related to core platform transition or general IT spend weren't detailed in the latest earnings summaries, these investments are necessary to support the growing fee-based businesses, like insurance agency commissions which rose to $1.8 million in Q2 2025. Maintaining a competitive digital presence and secure data infrastructure is a non-negotiable cost of doing business today.

Finance: draft the full noninterest expense breakdown for Q2 2025 by next Tuesday.

Farmers National Banc Corp. (FMNB) - Canvas Business Model: Revenue Streams

You're looking at how Farmers National Banc Corp. actually brings in the money, which is the core of its Revenue Streams block in the Business Model Canvas. For a bank like Farmers National Banc Corp., this is primarily interest earned and fees charged.

The primary engine remains Net Interest Income (NII). For the second quarter of 2025, this figure stood at $34.9 million. This income is the difference between the interest Farmers National Banc Corp. earns on its assets, like loans, and the interest it pays out on its liabilities, like deposits. The net interest margin (NIM) for Q2 2025 was 2.91%, an improvement from 2.71% in Q2 2024.

Next up is Noninterest Income, which is the fee-based side of the business. This was $12.1 million in Q2 2025. That's a solid jump, showing 26.2% growth year-over-year. This growth shows the strategy to diversify away from pure lending income is working.

We can break down those fee-based streams to see where the noninterest income is coming from. You've got a couple of key areas contributing:

• Trust and wealth management fees brought in $2.6 million in Q2 2025.
• Insurance commissions saw a massive jump, growing 45.8% year-over-year in Q2 2025.

The wealth management side is also growing its base; assets under care reached $4.4 billion as of Q2 2025. That's the raw material for future fee generation.

Here's a quick snapshot of the main revenue components for the second quarter of 2025:

Revenue Stream Component	Q2 2025 Amount	Year-over-Year Change Context
Net Interest Income (NII)	$34.9 million	NIM improved to 2.91% from 2.71% YoY.
Total Noninterest Income	$12.1 million	Up 26.2% YoY.
Trust and Wealth Management Fees	$2.6 million	Assets under care at $4.4 billion.
Insurance Commissions	Data Not Specified	Grew 45.8% YoY.

To be defintely clear, the growth in insurance commissions at 45.8% is a standout metric, suggesting successful integration or strong market penetration in that specific service line. The total revenue for Q3 2025 was reported at $47.74 million, which gives you a sense of the run rate moving into the latter half of the year, though your focus here is Q2.

Finance: draft Q3 2025 revenue breakdown by segment for the next review by Friday.