Farmers National Banc Corp. (FMNB): Business Model Canvas [Jan-2025 Mis à jour]

Plongez dans le plan stratégique de Farmers National Banc Corp. (FMNB), une puissance bancaire régionale qui transforme les services financiers axés sur la communauté en un modèle commercial robuste. En mélangeant de manière transparente les principes bancaires traditionnels avec des solutions numériques innovantes, FMNB a conçu une approche unique qui résonne avec les entreprises locales, les entreprises agricoles et les clients individuels de l'Ohio et de la Pennsylvanie. Cette toile de modèle commercial révèle comment la banque exploite stratégiquement ses forces régionales, ses relations personnalisées et ses infrastructures technologiques pour créer une proposition de valeur convaincante dans le paysage bancaire concurrentiel.

Farmers National Banc Corp. (FMNB) - Modèle commercial: partenariats clés

Banques communautaires régionales et institutions financières

Farmers National Banc Corp. maintient des partenariats stratégiques avec 14 banques communautaires régionales à travers l'Ohio. Ces partenariats permettent des services financiers collaboratifs et le partage des ressources.

Type de partenaire	Nombre de partenariats	Couverture géographique
Banques communautaires régionales	14	Ohio State

Réseaux agricoles et petites locaux

La banque collabore avec 237 organisations agricoles locales et 512 associations de petites entreprises pour fournir des produits financiers spécialisés.

• Couverture de partenariat agricole: 8 comtés de l'Ohio
• Réseau des petites entreprises: 12 chambres d'affaires régionales

Fournisseurs de services technologiques pour les solutions bancaires numériques

Partenaire technologique	Services fournis	Valeur du contrat
Jack Henry & Associés	Plateforme bancaire de base	2,3 millions de dollars par an
Fiserv Inc.	Infrastructure bancaire numérique	1,7 million de dollars par an

Entreprises d'assurance et de partenaires d'investissement

Farmers National Banc Corp. s'associe à 6 assureurs et 4 sociétés de gestion des investissements.

• Investissement total de partenariat: 4,5 millions de dollars
• Actifs combinés sous gestion: 672 millions de dollars

Agences de conformité réglementaire et de conseil

Partenaire de conformité	Spécialisation	Coût annuel d'engagement
Wolters Kluwer	Logiciel de conformité réglementaire	$890,000
Deloitte Consulting	Services de conseil réglementaire	1,2 million de dollars

Farmers National Banc Corp. (FMNB) - Modèle d'entreprise: activités clés

Services de vente au détail et commerciaux

Au quatrième trimestre 2023, Farmers National Banc Corp. a déclaré un actif total de 7,5 milliards de dollars. La banque fournit une gamme complète de services bancaires avec les mesures clés suivantes:

Catégorie de service	Volume total	Équilibre moyen
Prêts commerciaux	2,3 milliards de dollars	1,2 million de dollars par compte
Comptes de chèques personnels	156 000 comptes	Solde moyen de 8 750 $
Comptes d'épargne	98 000 comptes	Solde moyen de 15 400 $

Gestion de la patrimoine et avis financier

La division de gestion de la patrimoine gère les actifs suivants:

• Total des actifs sous gestion: 1,4 milliard de dollars
• Valeur moyenne du portefeuille des clients: 475 000 $
• Nombre de conseillers financiers: 42
• Revenus de gestion de la patrimoine: 24,3 millions de dollars en 2023

Développement de la plate-forme bancaire en ligne et mobile

Investissements d'infrastructure bancaire numérique:

Métrique de la plate-forme numérique	2023 données
Utilisateurs de la banque mobile	87,500
Transactions bancaires en ligne	4,2 millions par an
Investissement de plate-forme numérique	3,7 millions de dollars

Crédit et souscription des prêts

Composition du portefeuille de prêts:

• Portefeuille de prêts totaux: 5,6 milliards de dollars
• Prêts immobiliers commerciaux: 2,1 milliards de dollars
• Prêts à la consommation: 1,3 milliard de dollars
• Prêts agricoles: 620 millions de dollars
• Réserve de perte de prêt: 62,4 millions de dollars

Gestion de la relation client

Métriques d'engagement client:

Métrique CRM	Performance de 2023
Total de clientèle	254,000
Taux de rétention de la clientèle	89.6%
Score de satisfaction du client	4.3/5

Farmers National Banc Corp. (FMNB) - Modèle d'entreprise: Ressources clés

Réseau bancaire régional solide

Au quatrième trimestre 2023, Farmers National Banc Corp. exploite 106 bureaux bancaires dans 54 comtés de l'Ohio et de la Pennsylvanie. L'empreinte régionale de la banque couverte:

État	Nombre de comtés	Nombre de bureaux bancaires
Ohio	42	87
Pennsylvanie	12	19

Équipe de gestion financière expérimentée

L'équipe de direction comprend:

• Kevin J. Helmick - Président et chef de la direction (dans le rôle depuis 2012)
• Martin R. Spicer - Vice-président exécutif et directeur financier
• Pureur exécutif moyen de plus de 15 ans dans les services bancaires

Infrastructure bancaire numérique

Les capacités bancaires numériques comprennent:

• Utilisateurs de la banque mobile: 68 500 en décembre 2023
• Plateforme de traitement des transactions en ligne
• Infrastructure de cybersécurité avancée

Base de dépôt client

Catégorie de dépôt	Montant total (Q4 2023)
Dépôts totaux	4,98 milliards de dollars
Dépôts d'intérêt sans intérêt	621 millions de dollars
Dépôts porteurs d'intérêt	4,36 milliards de dollars

Systèmes de technologie bancaire propriétaire

Les investissements technologiques comprennent:

• Mise à niveau du système bancaire de base terminée en 2023
• 8,2 millions de dollars investis dans l'infrastructure technologique
• Capacités de traitement des transactions en temps réel

Farmers National Banc Corp. (FMNB) - Modèle d'entreprise: propositions de valeur

Expérience bancaire axée sur la communauté personnalisée

Au quatrième trimestre 2023, Farmers National Banc Corp. dessert 10 comtés dans le nord-est de l'Ohio avec 35 bureaux bancaires. La banque maintient un Part de marché local de 4,7% dans sa région de service primaire.

Métriques bancaires communautaires	2023 données
Lacages bancaires communautaires totaux	35
Les comtés servis	10
Part de marché local	4.7%

Taux d'intérêt concurrentiels pour les entreprises et les particuliers locaux

Au 31 décembre 2023, Farmers National Banc Corp. a proposé:

• Taux d'intérêt des prêts commerciaux: 6,25% - 9,75%
• Taux de prêt personnel: 5,99% - 18,99%
• Taux de prêt immobilier commercial: 7,25% - 8,50%

Offres de services financiers complètes

Catégorie de produits financiers	Total des actifs / comptes (2023)
Prêts commerciaux	621,4 millions de dollars
Prêts à la consommation	456,2 millions de dollars
Dépôts totaux	2,1 milliards de dollars

Traitement des prêts rapides et efficaces

Temps de traitement des prêts moyens: 3-5 jours ouvrables pour les prêts commerciaux et personnels standard.

Prise de décision locale et banque basée sur les relations

• DÉCISIONS DE LADENDES LOCALES prises dans les 24 à 48 heures
• 98% des décisions de prêt traitées localement
• Tiration moyenne de la relation client: 7,2 ans

Revenu net total pour les agriculteurs National Banc Corp. en 2023: 54,3 millions de dollars.

Farmers National Banc Corp. (FMNB) - Modèle d'entreprise: Relations clients

Relations bancaires personnelles avec les clients locaux

Au quatrième trimestre 2023, Farmers National Banc Corp. dessert 11 962 clients bancaires personnels actifs dans l'Ohio et la Pennsylvanie. La banque maintient 70 emplacements de banque communautaire en mettant l'accent sur les services bancaires locaux personnalisés.

Segment de clientèle	Nombre de clients	Solde moyen du compte
Vérification personnelle	8,425	$12,637
Économies personnelles	6,537	$24,915

Gestionnaires de relations dédiées

FMNB emploie 87 gestionnaires de relations dédiés à travers son réseau, avec un portefeuille client moyen de 137 clients par gestionnaire.

• Temps de réponse moyen aux demandes des clients: 2,4 heures
• Évaluation de satisfaction du client: 4.6 / 5
• Les gestionnaires de relations formés aux services de conseil financier spécialisés

Plates-formes bancaires numériques en libre-service

Métriques de la plate-forme bancaire numérique pour 2023:

Service numérique	Utilisateurs actifs	Transactions mensuelles
Application bancaire mobile	42,315	674,229
Banque en ligne	38,792	512,446

Engagement communautaire et parrainages d'événements locaux

En 2023, FMNB a investi 387 600 $ dans des parrainages et événements communautaires locaux dans l'Ohio et la Pennsylvanie.

• Nombre d'événements communautaires parrainés: 64
• Contributions de bienfaisance locales: 129 450 $
• Ateliers financiers éducatifs menés: 22

Canaux de support client réactifs

Performances du canal de support client en 2023:

Canal de support	Temps de réponse moyen	Satisfaction du client
Support téléphonique	7,2 minutes	4.5/5
Assistance par e-mail	4,6 heures	4.3/5
Chat en ligne	3,1 minutes	4.7/5

Farmers National Banc Corp. (FMNB) - Modèle d'entreprise: canaux

Réseau de succursale physique

Depuis 2024, Farmers National Banc Corp. opère 79 bureaux bancaires à service complet Principalement situé dans:

• Nord-est de l'Ohio
• Nord-Est Pennsylvanie

État	Nombre de branches
Ohio	62
Pennsylvanie	17

Site Web de banque en ligne

Caractéristiques de la plate-forme numérique:

• Gestion des comptes
• Services de paiement
• Historique des transactions
• Transferts de fonds

Application bancaire mobile

Les capacités d'applications mobiles comprennent:

• Dépôt de chèques mobiles
• Alertes de compte en temps réel
• Commandes de carte
• Paiements de pairs

Services bancaires téléphoniques

Support client 24/7 avec des lignes téléphoniques dédiées pour:

• Enquêtes de compte
• Assistance des transactions
• Assistance technique

Réseau ATM

Type de guichet automatique	Compte total
MAT propriétaires	42
ATM du réseau partagé	Plus de 55 000

Farmers National Banc Corp. (FMNB) - Modèle d'entreprise: segments de clients

Petites et moyennes entreprises

Depuis le quatrième trimestre 2023, Farmers National Banc Corp. dessert environ 3 750 clients commerciaux de petite à moyenne taille de l'Ohio et de la Pennsylvanie. Portfolio total de prêts commerciaux pour ce segment: 487,3 millions de dollars.

Segment d'entreprise	Nombre de clients	Portefeuille de prêts totaux
Fabrication	612	98,6 millions de dollars
Services professionnels	1,245	156,2 millions de dollars
Vente au détail	892	112,5 millions de dollars

Entreprises du secteur agricole

Portefeuille de prêts agricoles: 215,7 millions de dollars, desservant 1 423 entreprises agricoles dans la région du Midwest.

• Clients de production de cultures: 687
• CLIENTS ÉLEVRIQUES ÉLEVÉE: 436
• Financement de l'équipement agricole: 300

Clients bancaires individuels et personnels locaux

Clients bancaires personnels totaux: 84 500

Type de compte	Nombre de comptes	Équilibre moyen
Vérification	52,300	$6,750
Économies	32,200	$15,400

Clients de la retraite et de la gestion de la patrimoine

Total des actifs de gestion de patrimoine sous gestion: 1,2 milliard de dollars, desservant 6 750 clients.

• Comptes de retraite individuels: 4 200 clients
• Services de gestion des investissements: 2 550 clients

Clients commerciaux et banques commerciaux régionaux

Total des clients commerciaux régionaux: 2 100

Segment commercial	Nombre de clients	Prêts commerciaux totaux
Banque commerciale	876	342,6 millions de dollars
Immobilier commercial	1,224	521,4 millions de dollars

Farmers National Banc Corp. (FMNB) - Modèle d'entreprise: Structure des coûts

Dépenses de fonctionnement de la succursale

Au quatrième trimestre 2023, Farmers National Banc Corp. a déclaré des frais d'exploitation totale de 24,3 millions de dollars par an. La ventilation comprend:

Catégorie de dépenses	Coût annuel
Loyer et installations	8,7 millions de dollars
Services publics	3,2 millions de dollars
Entretien	2,6 millions de dollars
Sécurité des succursales	1,8 million de dollars

Maintenance de la technologie et des infrastructures numériques

Les coûts d'infrastructure technologique pour la FMNB en 2023 ont totalisé 12,5 millions de dollars, avec l'allocation suivante:

• Infrastructure informatique: 5,6 millions de dollars
• Systèmes de cybersécurité: 3,2 millions de dollars
• Plateformes bancaires numériques: 2,7 millions de dollars
• Licence de logiciel: 1 million de dollars

Salaires et avantages sociaux des employés

Les dépenses totales liées au personnel pour 2023 étaient de 87,4 millions de dollars:

Catégorie de compensation	Coût annuel
Salaires de base	62,3 millions de dollars
Assurance maladie	9,6 millions de dollars
Prestations de retraite	8,5 millions de dollars
Bonus de performance	7 millions de dollars

Coûts de conformité réglementaire

Les dépenses de conformité pour 2023 s'élevaient à 6,8 millions de dollars, notamment:

• Représentation réglementaire: 2,3 millions de dollars
• Conseil juridique: 1,9 million de dollars
• Coûts d'audit et d'examen: 1,6 million de dollars
• Formation en conformité: 1 million de dollars

Frais de marketing et d'acquisition des clients

Les dépenses de marketing pour 2023 ont totalisé 5,6 millions de dollars:

Canal de marketing	Dépenses annuelles
Marketing numérique	2,4 millions de dollars
Publicité médiatique traditionnelle	1,7 million de dollars
Commanditaires des événements communautaires	0,9 million de dollars
Campagnes d'acquisition de clients	0,6 million de dollars

Farmers National Banc Corp. (FMNB) - Modèle d'entreprise: Strots de revenus

Revenu des intérêts des prêts et des produits de crédit

Pour l'exercice 2023, Farmers National Banc Corp. a déclaré un revenu net d'intérêts de 167,3 millions de dollars. La répartition du portefeuille de prêts est la suivante:

Catégorie de prêt	Solde total ($ m)	Pourcentage de portefeuille
Prêts commerciaux	$1,345.6	42.3%
Prêts hypothécaires résidentiels	$892.4	28.1%
Prêts à la consommation	$637.2	20.0%
Prêts agricoles	$305.8	9.6%

Frais de service bancaire

Les revenus des frais de service pour 2023 ont totalisé 38,5 millions de dollars, avec la structure des frais suivants:

• Frais de maintenance du compte: 15,2 millions de dollars
• Frais de transaction: 12,7 millions de dollars
• Frais de découvert: 6,3 millions de dollars
• Autres services bancaires: 4,3 millions de dollars

Frais de gestion de la patrimoine et des services de consultation

Les revenus de gestion de la patrimoine pour 2023 ont atteint 22,6 millions de dollars, avec:

Catégorie de service	Revenus ($ m)
Planification financière	$8.7
Avis d'investissement	$7.3
Planification de la retraite	$6.6

Commissions de produits d'investissement

Les commissions de produits d'investissement pour 2023 étaient de 16,4 millions de dollars, distribuées comme suit:

• Commissions de fonds communs de placement: 6,8 millions de dollars
• Commissions des ventes de rentes: 5,2 millions de dollars
• Commissions du service de courtage: 4,4 millions de dollars

Frais de maintenance de transaction et de compte

Les frais totaux de transaction et de maintenance des comptes pour 2023 s'élevaient à 27,3 millions de dollars:

Type de frais	Revenus ($ m)
Frais de compte	$12.6
Frais de compte d'épargne	$8.7
Frais de transfert de fil	$3.4
Frais de transaction ATM	$2.6

Farmers National Banc Corp. (FMNB) - Canvas Business Model: Value Propositions

You're looking at what Farmers National Banc Corp. offers its customers and investors, grounded in the hard numbers from their latest reports.

Full-service community banking with a relationship-driven model is the core promise. Farmers National Banc Corp. operates as the bank holding company for The Farmers National Bank of Canfield, a full-service national bank with 65 banking locations in Ohio and Pennsylvania. This model emphasizes local decision-making to build customer relationships. The bank has a proven track record, maintaining profitability for 170 consecutive quarters.

The value proposition is supported by strong operational metrics as of Q2 2025. The efficiency ratio improved to 56.7% in Q2 2025, down from 60.8% in Q2 2024. Total assets stood at $5.18 billion in the second quarter of 2025.

Diversified financial services: banking, trust, insurance, and retirement consulting provide multiple revenue streams. The firm delivers these services through wholly-owned subsidiaries. The wealth management segment, which includes trust administration and retirement plan consulting, reported assets under care reaching $4.4 billion as of Q2 2025. Noninterest income, which reflects these fee-based lines, grew to $12.1 million in Q2 2025. Specifically, insurance commissions showed strong growth, increasing by 45.8% year-over-year.

The performance of the core lending business contributes directly to the value proposition through margin expansion. The net interest margin (NIM) expanded to 2.91% in the second quarter of 2025, an increase from 2.71% in the second quarter of 2024. This expansion was driven by higher yields on earning assets and lower funding costs. Loans increased to $3.30 billion at June 30, 2025.

Attractive dividend yield of 4.83% for income-focused investors is a key draw. Farmers National Banc Corp. declared a quarterly dividend of $0.17 per share in late November 2025, which represents an annualized dividend of $0.68 per share, translating to an implied yield of 5.0% based on recent trading prices. This is supported by an expected future payout ratio of approximately 43.9% based on analyst earnings estimates for next year.

Here is a snapshot of key financial metrics underpinning these value propositions as of Q2 2025:

Metric	Value (Q2 2025)	Comparison Point
Net Interest Margin	2.91%	Up from 2.71% (Q2 2024)
Quarterly Dividend	$0.17 per share	Implied Annualized Yield of 5.0%
Wealth Management Assets Under Care	$4.4 billion	As of Q2 2025
Total Assets	$5.18 billion	At June 30, 2025
Efficiency Ratio	56.7%	Improved from 60.8% (Q2 2024)

The value proposition is also delivered through specific product and service offerings:

• Origination of commercial loans, consumer installment loans, and residential mortgages.
• Deposit products including checking, savings, money market, and certificate accounts.
• Treasury management solutions for businesses.
• Trust services via Farmers Trust Company.
• Insurance services through Farmers National Insurance, LLC.

The focus on expanding noninterest income sources is evident in the 45.8% year-over-year increase in insurance commissions. Finance: draft the Q3 2025 NIM forecast by next Tuesday.

Farmers National Banc Corp. (FMNB) - Canvas Business Model: Customer Relationships

You're running a regional community bank, so your main differentiator isn't just the loan rate; it's the face across the desk. Farmers National Banc Corp. leans heavily into this personal, high-touch service model, which is typical for a community bank operating across Ohio and western Pennsylvania. This approach is the bedrock of their customer relationships, contrasting with the transactional nature of larger national institutions.

For your most valuable clients-commercial borrowers and wealth management customers-the relationship is formalized with dedicated personnel. This isn't just a service tier; it's a structural commitment. The bank's Trust and Asset Management Department, for instance, emphasizes working closely with your insurance and tax advisors to craft financial plans, showing that the relationship extends beyond simple account management. This dedicated approach seems to be driving growth in their specialized areas; as of Q2 2025, wealth management services, including trust administration and retirement plan consulting, saw assets under care reach $4.4 billion.

The commercial side also relies on deep relationships, evidenced by strong loan growth. In the third quarter of 2025, commercial loan balances increased by $30.1 million, representing a 6.0% annualized growth. This suggests the relationship managers are successfully driving core business expansion within their footprint. Honestly, for a bank with total assets of $5.24 billion as of Q3 2025, maintaining that level of personal service across all segments is a significant operational feat.

The commitment to the relationship extends to the owners-the shareholders. Farmers National Banc Corp. has sustained this commitment through a long streak of dividend payments. You can see this dedication clearly in the numbers:

• Maintainance of dividend payments for 32 consecutive years.
• Latest quarterly dividend declared at $0.17 per share.
• Annualized dividend stands at $0.68 per share.
• The current dividend yield is reported between 4.87% and 5.02%.
• The payout ratio is around 43% to 47.23% of earnings.

Here's a quick look at how the shareholder return metric stacks up against the overall size of the enterprise as of late 2025:

Metric	Value (Late 2025)	Context
Consecutive Years of Dividend Payments	32	Shareholder Commitment
Annualized Dividend per Share	$0.68	Shareholder Return Metric
Assets Under Care (Wealth Mgmt)	$4.4 billion	As of Q2 2025
Total Assets	$5.24 billion	As of Q3 2025
P/E Ratio	9.94x	Q3 2025 Valuation

The bank continues to focus on personalized service delivery, even while integrating new technology; they are transitioning to Jack Henry's Silverlake core platform, which is expected to save approximately $2.0 million per year once conversion is complete in August of 2026. This move is designed to support, not replace, the personalized client experience, ensuring that the high-touch service remains efficient. If onboarding takes 14+ days, churn risk rises, so platform efficiency is key to supporting those relationship managers.

Finance: draft 13-week cash view by Friday.

Farmers National Banc Corp. (FMNB) - Canvas Business Model: Channels

You're looking at how Farmers National Banc Corp. gets its products and services to its customers across its footprint as of late 2025. The delivery system is a mix of established physical presence and necessary digital upgrades.

Physical branch network across Northeast and Central Ohio, and Western Pennsylvania

The core delivery mechanism remains the physical branch network of The Farmers National Bank of Canfield. As of the third quarter of 2025, Farmers National Banc Corp. operated 62 banking locations across its service area in Ohio and Pennsylvania. This physical reach is concentrated in specific counties, ensuring deep local market penetration.

The Ohio locations serve:

• Mahoning County
• Trumbull County
• Columbiana County
• Portage County
• Stark County
• Wayne County
• Medina County
• Geauga County
• Cuyahoga County

The Pennsylvania locations serve:

• Beaver County
• Butler County
• Allegheny County
• Jefferson County
• Clarion County
• Venango County
• Clearfield County
• Mercer County
• Elk County
• Crawford County

Here's a quick look at the scale of the physical and wealth management reach as of September 30, 2025, and related asset figures:

Channel Component	Metric/Value	Date/Period
Total Banking Locations	62	Q3 2025
Total Assets (Consolidated)	$5.24 billion	September 30, 2025
Total Loans	$3.34 billion	September 30, 2025
Wealth Management Assets Under Care (Farmers Trust Company)	$4.6 billion	September 30, 2025

Digital channels: online banking and mobile banking platforms

Farmers National Bank provides customers with internet and telephone banking services for 24-hour access. The bank is actively modernizing this infrastructure, having announced a strategic decision to transition core platform vendors. This new core platform is projected to result in annual savings of approximately $2.0 million once the conversion is finalized, which is targeted for August 2026.

Specialized subsidiaries for insurance and investment services

The diversified financial services model relies on specialized subsidiaries to reach customers needing non-traditional banking products. Farmers Trust Company, which operates trust offices in the same geographic markets, managed $4.6 billion in total wealth management assets under care at September 30, 2025. Furthermore, Farmers National Insurance, LLC, and Bowers Insurance Agency, LLC, handle insurance product distribution, while National Associates, Inc. handles retirement planning and consultancy services. The acquisition of Crest Retirement Advisors LLC in late December 2024 further bolstered this fee-based channel.

Commercial loan production office in Columbus, OH

Farmers National Banc Corp. has made an exciting entrance into the growth market of greater Columbus, OH, which is being supported by a commercial loan production office presence. This expansion is set to be significantly amplified by the proposed merger with Middlefield Bancorp, which itself operates one loan production office and has $2.0 billion in assets, which, when combined with Farmers National Banc Corp.'s $5.2 billion in banking assets, will increase combined assets to $7.2 billion.

Farmers National Banc Corp. (FMNB) - Canvas Business Model: Customer Segments

You're looking at the core groups Farmers National Banc Corp. (FMNB) serves, which is key to understanding their strategy across Ohio and Western Pennsylvania. Honestly, their focus is clearly segmented across retail, the engine of commercial lending, and specialized wealth services.

The foundation of the business remains the retail customers in local Ohio and Western Pennsylvania communities. This is the relationship banking base that supports the entire structure. The CEO noted the continued success of their approach to community banking in these areas.

The growth driver, particularly in the near term, is the small to mid-sized commercial businesses. This segment is where the action is, evidenced by the strong lending performance reported through mid-2025. The focus here is on deploying capital into the local business ecosystem.

Metric	Q2 2025 Performance	Q3 2025 Performance
Commercial Loan Balance Growth (Quarterly)	$43.6 million	$30.1 million
Commercial Loan Balance Growth (Annualized Rate)	8.8%	6.0%
Total Loan Growth (Quarterly)	$52.0 million	$34.4 million
Total Loans (End of Q2 2025)	$3.30 billion	N/A

The math shows that commercial lending was responsible for a significant portion of the total loan growth in Q2 2025, which aligns with the stated focus. Still, you have to watch the credit quality; nonperforming loans did tick up to 0.84% of total loans by the end of Q2 2025, primarily tied to a couple of commercial real estate relationships in Pittsburgh.

The third key segment involves high-net-worth individuals utilizing wealth management and trust services. This is the fee-based diversification engine for Farmers National Banc Corp., especially after the Crest Retirement Advisors LLC acquisition late in 2024. This group provides more stable, non-interest income streams.

Here are the latest figures we have for that wealth segment as of mid-2025:

• Assets under care reached $4.4 billion as of Q2 2025.
• Trust fees for Q1 2025 were $2.6 million.
• Retirement plan consulting fees hit $798,000 in Q1 2025.
• Insurance commissions increased 45.8% year-over-year in Q2 2025.

The growth in these fee-based lines is defintely helping the bottom line, with noninterest income rising 26.2% compared to Q2 2024. This diversification is a clear strategic move to balance the traditional lending book.

Farmers National Banc Corp. (FMNB) - Canvas Business Model: Cost Structure

When looking at the Cost Structure for Farmers National Banc Corp. (FMNB), personnel and funding costs are clearly major components. You see this reflected in the reported figures from the first half of 2025.

High personnel costs are a given for a relationship-driven community bank. For the first quarter of 2025, the reported figure for Salaries and employee benefits hit $16.2 million. This was an increase from the $15.1 million recorded in the first quarter of 2024, driven by annual raises and the recent acquisition of Crest Retirement Advisors LLC.

The Interest expense on deposits and borrowings (cost of funds) is managed closely against asset yields. The improvement in the Net Interest Margin (NIM) to 2.91% in the second quarter of 2025, up from 2.71% in the second quarter of 2024, shows success in managing this cost, partly due to lower funding costs on interest-bearing liabilities. To give you a historical look at funding costs, the yield on interest-bearing liabilities had already declined to 2.72% by the end of the fourth quarter of 2024. Net interest income for Q2 2025 was $34.9 million.

Operating expenses managed for efficiency ratio shows where the focus on cost control is yielding results. Farmers National Banc Corp. achieved an efficiency ratio of 56.7% in the second quarter of 2025. This is a notable improvement from the 60.8% seen in the second quarter of 2024, indicating better operating leverage. Noninterest expense for the first quarter of 2025 totaled $28.5 million.

Here's a quick look at how those key expense-related metrics stacked up recently:

Metric	Period	Value
Salaries and Employee Benefits	Q1 2025	$16.2 million
Noninterest Expense	Q1 2025	$28.5 million
Efficiency Ratio	Q2 2025	56.7%
Net Interest Margin (NIM)	Q2 2025	2.91%
Yield on Interest Bearing Liabilities	Q4 2024	2.72%

Finally, Technology and data processing costs are an ever-present line item. While specific dollar amounts related to core platform transition or general IT spend weren't detailed in the latest earnings summaries, these investments are necessary to support the growing fee-based businesses, like insurance agency commissions which rose to $1.8 million in Q2 2025. Maintaining a competitive digital presence and secure data infrastructure is a non-negotiable cost of doing business today.

Finance: draft the full noninterest expense breakdown for Q2 2025 by next Tuesday.

Farmers National Banc Corp. (FMNB) - Canvas Business Model: Revenue Streams

You're looking at how Farmers National Banc Corp. actually brings in the money, which is the core of its Revenue Streams block in the Business Model Canvas. For a bank like Farmers National Banc Corp., this is primarily interest earned and fees charged.

The primary engine remains Net Interest Income (NII). For the second quarter of 2025, this figure stood at $34.9 million. This income is the difference between the interest Farmers National Banc Corp. earns on its assets, like loans, and the interest it pays out on its liabilities, like deposits. The net interest margin (NIM) for Q2 2025 was 2.91%, an improvement from 2.71% in Q2 2024.

Next up is Noninterest Income, which is the fee-based side of the business. This was $12.1 million in Q2 2025. That's a solid jump, showing 26.2% growth year-over-year. This growth shows the strategy to diversify away from pure lending income is working.

We can break down those fee-based streams to see where the noninterest income is coming from. You've got a couple of key areas contributing:

• Trust and wealth management fees brought in $2.6 million in Q2 2025.
• Insurance commissions saw a massive jump, growing 45.8% year-over-year in Q2 2025.

The wealth management side is also growing its base; assets under care reached $4.4 billion as of Q2 2025. That's the raw material for future fee generation.

Here's a quick snapshot of the main revenue components for the second quarter of 2025:

Revenue Stream Component	Q2 2025 Amount	Year-over-Year Change Context
Net Interest Income (NII)	$34.9 million	NIM improved to 2.91% from 2.71% YoY.
Total Noninterest Income	$12.1 million	Up 26.2% YoY.
Trust and Wealth Management Fees	$2.6 million	Assets under care at $4.4 billion.
Insurance Commissions	Data Not Specified	Grew 45.8% YoY.

To be defintely clear, the growth in insurance commissions at 45.8% is a standout metric, suggesting successful integration or strong market penetration in that specific service line. The total revenue for Q3 2025 was reported at $47.74 million, which gives you a sense of the run rate moving into the latter half of the year, though your focus here is Q2.

Finance: draft Q3 2025 revenue breakdown by segment for the next review by Friday.