Farmers National Banc Corp. (FMNB): Modelo de Negócios Canvas [Jan-2025 Atualizado]

Mergulhe no projeto estratégico da Farmers National Banc Corp. (FMNB), uma potência bancária regional que transforma os serviços financeiros focados na comunidade em um modelo de negócios robusto. Ao misturar perfeitamente os princípios bancários tradicionais com soluções digitais inovadoras, o FMNB criou uma abordagem única que ressoa com empresas locais, empresas agrícolas e clientes individuais em Ohio e Pensilvânia. Essa tela de modelo de negócios revela como o banco alavanca estrategicamente seus pontos fortes regionais, relacionamentos personalizados e infraestrutura tecnológica para criar uma proposta de valor convincente no cenário bancário competitivo.

Farmers National Banc Corp. (FMNB) - Modelo de negócios: Parcerias -chave

Bancos comunitários regionais e instituições financeiras

Farmers National Banc Corp. mantém parcerias estratégicas com 14 bancos comunitários regionais em Ohio. Essas parcerias permitem serviços financeiros colaborativos e compartilhamento de recursos.

Tipo de parceiro	Número de parcerias	Cobertura geográfica
Bancos comunitários regionais	14	Estado de Ohio

Redes agrícolas e de pequenas empresas locais

O banco colabora com 237 organizações agrícolas locais e 512 associações de pequenas empresas para fornecer produtos financeiros especializados.

• Cobertura de parceria agrícola: 8 municípios em Ohio
• Alcance da rede de pequenas empresas: 12 câmaras de negócios regionais

Provedores de serviços de tecnologia para soluções bancárias digitais

Parceiro de tecnologia	Serviços prestados	Valor do contrato
Jack Henry & Associados	Plataforma bancária principal	US $ 2,3 milhões anualmente
Fiserv Inc.	Infraestrutura bancária digital	US $ 1,7 milhão anualmente

Empresas parceiras de seguro e investimento

Farmers National Banc Corp. faz parceria com 6 provedores de seguros e 4 empresas de gerenciamento de investimentos.

• Investimento total de parceria: US $ 4,5 milhões
• Ativos combinados sob gestão: US $ 672 milhões

Agências de conformidade regulatória e consultoria

Parceiro de conformidade	Especialização	Custo anual de engajamento
Wolters Kluwer	Software de conformidade regulatória	$890,000
Deloitte Consulting	Serviços de consultoria regulatória	US $ 1,2 milhão

Farmers National Banc Corp. (FMNB) - Modelo de negócios: Atividades -chave

Serviços bancários comerciais e de varejo

A partir do quarto trimestre de 2023, a Farmers National Banc. Reportou ativos totais de US $ 7,5 bilhões. O banco fornece uma gama abrangente de serviços bancários com as seguintes métricas principais:

Categoria de serviço	Volume total	Balanço médio
Empréstimos comerciais	US $ 2,3 bilhões	US $ 1,2 milhão por conta
Contas de corrente pessoal	156.000 contas	Balanço médio de US $ 8.750
Contas de poupança	98.000 contas	Balanço médio de US $ 15.400

Gerenciamento de patrimônio e consultoria financeira

A divisão de gestão de patrimônio gerencia os seguintes ativos:

• Total de ativos sob gestão: US $ 1,4 bilhão
• Valor médio do portfólio de clientes: $ 475.000
• Número de consultores financeiros: 42
• Receita de gerenciamento de patrimônio: US $ 24,3 milhões em 2023

Desenvolvimento de plataforma bancária online e móvel

Investimentos de infraestrutura bancária digital:

Métrica da plataforma digital	2023 dados
Usuários bancários móveis	87,500
Transações bancárias online	4,2 milhões anualmente
Investimento de plataforma digital	US $ 3,7 milhões

Subscrição de crédito e empréstimo

Composição do portfólio de empréstimos:

• Portfólio de empréstimos totais: US $ 5,6 bilhões
• Empréstimos imobiliários comerciais: US $ 2,1 bilhões
• Empréstimos ao consumidor: US $ 1,3 bilhão
• Empréstimos agrícolas: US $ 620 milhões
• Reserva de perda de empréstimo: US $ 62,4 milhões

Gerenciamento de relacionamento com o cliente

Métricas de engajamento do cliente:

Métrica de CRM	2023 desempenho
Base total de clientes	254,000
Taxa de retenção de clientes	89.6%
Pontuação de satisfação do cliente	4.3/5

Farmers National Banc Corp. (FMNB) - Modelo de negócios: Recursos -chave

Forte Rede Bancária Regional

A partir do quarto trimestre de 2023, a Farmers National Banc Corp. opera 106 escritórios bancários em 54 municípios de Ohio e Pensilvânia. A pegada regional do banco capas:

Estado	Número de condados	Número de escritórios bancários
Ohio	42	87
Pensilvânia	12	19

Equipe de gestão financeira experiente

A equipe de liderança compreende:

• Kevin J. Helmick - Presidente e CEO (em função desde 2012)
• Martin R. Spicer - vice -presidente executivo e CFO
• Possui executivo médio de mais de 15 anos em bancos

Infraestrutura bancária digital

Os recursos bancários digitais incluem:

• Usuários bancários móveis: 68.500 em dezembro de 2023
• Plataforma de processamento de transações online
• Infraestrutura avançada de segurança cibernética

Base de depósito do cliente

Categoria de depósito	Valor total (Q4 2023)
Total de depósitos	US $ 4,98 bilhões
Depósitos de rolamento não interessantes	US $ 621 milhões
Depósitos portadores de juros	US $ 4,36 bilhões

Sistemas de tecnologia bancária proprietários

Os investimentos em tecnologia incluem:

• Atualização do sistema bancário do núcleo concluído em 2023
• US $ 8,2 milhões investidos em infraestrutura tecnológica
• Recursos de processamento de transações em tempo real

Farmers National Banc Corp. (FMNB) - Modelo de Negócios: Proposições de Valor

Experiência bancária personalizada focada na comunidade

A partir do quarto trimestre de 2023, a Farmers National Banc Corp. atende 10 municípios em todo o nordeste de Ohio, com 35 escritórios bancários. O banco mantém um participação de mercado local de 4,7% em sua região de serviço primário.

Métricas bancárias comunitárias	2023 dados
Total de locais bancários comunitários	35
Condados servidos	10
Participação de mercado local	4.7%

Taxas de juros competitivas para empresas e indivíduos locais

Em 31 de dezembro de 2023, os Farmers National Banc Corp. ofereciam:

• Taxas de juros de empréstimos comerciais: 6,25% - 9,75%
• Taxas de empréstimo pessoal: 5,99% - 18,99%
• Taxas de empréstimos imobiliários comerciais: 7,25% - 8,50%

Ofertas abrangentes de serviços financeiros

Categoria de produto financeiro	Total de ativos/contas (2023)
Empréstimos comerciais	US $ 621,4 milhões
Empréstimos ao consumidor	US $ 456,2 milhões
Total de depósitos	US $ 2,1 bilhões

Processamento de empréstimo rápido e eficiente

Tempo médio de processamento de empréstimo: 3-5 dias úteis Para empréstimos comerciais e pessoais padrão.

Tomada de decisão local e bancos baseados em relacionamento

• Decisões de empréstimos locais tomadas dentro de 24 a 48 horas
• 98% das decisões de empréstimo processadas localmente
• Possui de relacionamento médio do cliente: 7,2 anos

Lucro líquido total da Farmers National Banc Corp. em 2023: US $ 54,3 milhões.

Farmers National Banc Corp. (FMNB) - Modelo de Negócios: Relacionamentos do Cliente

Relacionamentos bancários pessoais com clientes locais

A partir do quarto trimestre de 2023, a Farmers National Banc. atende 11.962 clientes bancários pessoais ativos em Ohio e Pensilvânia. O banco mantém 70 locais bancários comunitários, com foco nos serviços bancários locais personalizados.

Segmento de clientes	Número de clientes	Saldo médio da conta
Verificação pessoal	8,425	$12,637
Economia pessoal	6,537	$24,915

Gerentes de relacionamento dedicados

A FMNB emprega 87 gerentes de relacionamento dedicados em sua rede, com um portfólio médio de clientes de 137 clientes por gerente.

• Tempo médio de resposta às consultas do cliente: 2,4 horas
• Classificação de satisfação do cliente: 4.6/5
• Gerentes de relacionamento treinados em serviços de consultoria financeira especializados

Plataformas bancárias de autoatendimento digital

Métricas da plataforma bancária digital para 2023:

Serviço digital	Usuários ativos	Transações mensais
Aplicativo bancário móvel	42,315	674,229
Bancos online	38,792	512,446

Engajamento da comunidade e patrocínios de eventos locais

Em 2023, a FMNB investiu US $ 387.600 em patrocínios e eventos da comunidade local em Ohio e Pensilvânia.

• Número de eventos comunitários patrocinados: 64
• Contribuições de caridade locais: US $ 129.450
• Oficinas financeiras educacionais realizadas: 22

Canais de suporte ao cliente responsivos

Desempenho do canal de suporte ao cliente em 2023:

Canal de suporte	Tempo médio de resposta	Satisfação do cliente
Suporte telefônico	7,2 minutos	4.5/5
Suporte por e -mail	4,6 horas	4.3/5
Chat online	3,1 minutos	4.7/5

Farmers National Banc Corp. (FMNB) - Modelo de Negócios: Canais

Rede de ramificação física

A partir de 2024, os Farmers National Banc Corp. 79 escritórios bancários de serviço completo Principalmente localizado em:

• Nordeste de Ohio
• Nordeste da Pensilvânia

Estado	Número de ramificações
Ohio	62
Pensilvânia	17

Site bancário online

Recursos da plataforma digital:

• Gerenciamento de contas
• Serviços de pagamento de contas
• Histórico de transações
• Transferências de fundos

Aplicativo bancário móvel

Os recursos de aplicativo móvel incluem:

• Depósito de cheque móvel
• Alertas de conta em tempo real
• Controles de cartão
• Pagamentos ponto a ponto

Serviços bancários telefônicos

Suporte ao cliente 24 horas por dia, 7 dias por semana com linhas telefônicas dedicadas para:

• Consultas de conta
• Suporte à transação
• Assistência técnica

Rede ATM

Tipo de atm	Contagem total
Caixas eletrônicos proprietários	42
Caixas eletrônicos de rede compartilhada	Mais de 55.000

Farmers National Banc Corp. (FMNB) - Modelo de negócios: segmentos de clientes

Pequenas e médias empresas

A partir do quarto trimestre de 2023, a Farmers National Banc Corp. atende a aproximadamente 3.750 clientes comerciais pequenos e médios em Ohio e Pensilvânia. Portfólio total de empréstimos comerciais para este segmento: US $ 487,3 milhões.

Segmento de negócios	Número de clientes	Portfólio total de empréstimos
Fabricação	612	US $ 98,6 milhões
Serviços profissionais	1,245	US $ 156,2 milhões
Varejo	892	US $ 112,5 milhões

Negócios do setor agrícola

Portfólio de empréstimos agrícolas: US $ 215,7 milhões, atendendo a 1.423 empresas agrícolas na região do Centro -Oeste.

• Clientes de produção agrícola: 687
• Clientes agrícolas de gado: 436
• Financiamento de equipamentos agrícolas: 300

Clientes bancários individuais e pessoais locais

Total de clientes bancários pessoais: 84.500

Tipo de conta	Número de contas	Balanço médio
Verificando	52,300	$6,750
Poupança	32,200	$15,400

Clientes de aposentadoria e gerenciamento de patrimônio

Total de ativos de gerenciamento de patrimônio sob gestão: US $ 1,2 bilhão, atendendo a 6.750 clientes.

• Contas de aposentadoria individuais: 4.200 clientes
• Serviços de gerenciamento de investimentos: 2.550 clientes

Clientes regionais de bancos comerciais e de varejo

Total de clientes comerciais regionais: 2.100

Segmento comercial	Número de clientes	Empréstimos comerciais totais
Banco corporativo	876	US $ 342,6 milhões
Imóveis comerciais	1,224	US $ 521,4 milhões

Farmers National Banc Corp. (FMNB) - Modelo de negócios: estrutura de custos

Despesas de operação de ramificação

A partir do quarto trimestre de 2023, a Farmers National Banc. Relatou as despesas totais de operação de US $ 24,3 milhões anualmente. O colapso inclui:

Categoria de despesa	Custo anual
Aluguel e instalações	US $ 8,7 milhões
Utilitários	US $ 3,2 milhões
Manutenção	US $ 2,6 milhões
Segurança da filial	US $ 1,8 milhão

Manutenção de tecnologia e infraestrutura digital

Os custos de infraestrutura tecnológica para o FMNB em 2023 totalizaram US $ 12,5 milhões, com a seguinte alocação:

• Infraestrutura de TI: US $ 5,6 milhões
• Sistemas de segurança cibernética: US $ 3,2 milhões
• Plataformas bancárias digitais: US $ 2,7 milhões
• Licenciamento de software: US $ 1 milhão

Salários e benefícios dos funcionários

As despesas totais relacionadas ao pessoal para 2023 foram de US $ 87,4 milhões:

Categoria de compensação	Custo anual
Salários da base	US $ 62,3 milhões
Seguro de saúde	US $ 9,6 milhões
Benefícios de aposentadoria	US $ 8,5 milhões
Bônus de desempenho	US $ 7 milhões

Custos de conformidade regulatória

As despesas de conformidade em 2023 totalizaram US $ 6,8 milhões, incluindo:

• Relatórios regulatórios: US $ 2,3 milhões
• Aviso jurídico: US $ 1,9 milhão
• Custos de auditoria e exame: US $ 1,6 milhão
• Treinamento de conformidade: US $ 1 milhão

Despesas de marketing e aquisição de clientes

As despesas de marketing para 2023 totalizaram US $ 5,6 milhões:

Canal de marketing	Gasto anual
Marketing digital	US $ 2,4 milhões
Publicidade tradicional da mídia	US $ 1,7 milhão
Patrocínio de eventos da comunidade	US $ 0,9 milhão
Campanhas de aquisição de clientes	US $ 0,6 milhão

Farmers National Banc Corp. (FMNB) - Modelo de negócios: fluxos de receita

Receita de juros de empréstimos e produtos de crédito

Para o ano fiscal de 2023, a Farmers National Banc. registrou receita de juros líquidos de US $ 167,3 milhões. A quebra da carteira de empréstimos é a seguinte:

Categoria de empréstimo	Saldo total ($ m)	Porcentagem de portfólio
Empréstimos comerciais	$1,345.6	42.3%
Empréstimos hipotecários residenciais	$892.4	28.1%
Empréstimos ao consumidor	$637.2	20.0%
Empréstimos agrícolas	$305.8	9.6%

Taxas de serviço bancário

A receita da taxa de serviço para 2023 totalizou US $ 38,5 milhões, com a seguinte estrutura de taxas:

• Taxas de manutenção de conta: US $ 15,2 milhões
• Taxas de transação: US $ 12,7 milhões
• Taxas de cheque especial: US $ 6,3 milhões
• Outros serviços bancários: US $ 4,3 milhões

Gestão de patrimônio e cobranças de serviço consultivo

A receita de gestão de patrimônio para 2023 atingiu US $ 22,6 milhões, com:

Categoria de serviço	Receita ($ m)
Planejamento financeiro	$8.7
Aviso de investimento	$7.3
Planejamento de aposentadoria	$6.6

Comissões de produtos de investimento

As comissões de produtos de investimento para 2023 foram de US $ 16,4 milhões, distribuídas da seguinte forma:

• Comissões de fundos mútuos: US $ 6,8 milhões
• Comissões de vendas de anuidades: US $ 5,2 milhões
• Comissões de serviço de corretagem: US $ 4,4 milhões

Taxas de transação e manutenção de contas

As taxas totais de transação e manutenção de contas para 2023 totalizaram US $ 27,3 milhões:

Tipo de taxa	Receita ($ m)
Taxas de conta corrente	$12.6
Taxas da conta poupança	$8.7
Taxas de transferência de fio	$3.4
Taxas de transação ATM	$2.6

Farmers National Banc Corp. (FMNB) - Canvas Business Model: Value Propositions

You're looking at what Farmers National Banc Corp. offers its customers and investors, grounded in the hard numbers from their latest reports.

Full-service community banking with a relationship-driven model is the core promise. Farmers National Banc Corp. operates as the bank holding company for The Farmers National Bank of Canfield, a full-service national bank with 65 banking locations in Ohio and Pennsylvania. This model emphasizes local decision-making to build customer relationships. The bank has a proven track record, maintaining profitability for 170 consecutive quarters.

The value proposition is supported by strong operational metrics as of Q2 2025. The efficiency ratio improved to 56.7% in Q2 2025, down from 60.8% in Q2 2024. Total assets stood at $5.18 billion in the second quarter of 2025.

Diversified financial services: banking, trust, insurance, and retirement consulting provide multiple revenue streams. The firm delivers these services through wholly-owned subsidiaries. The wealth management segment, which includes trust administration and retirement plan consulting, reported assets under care reaching $4.4 billion as of Q2 2025. Noninterest income, which reflects these fee-based lines, grew to $12.1 million in Q2 2025. Specifically, insurance commissions showed strong growth, increasing by 45.8% year-over-year.

The performance of the core lending business contributes directly to the value proposition through margin expansion. The net interest margin (NIM) expanded to 2.91% in the second quarter of 2025, an increase from 2.71% in the second quarter of 2024. This expansion was driven by higher yields on earning assets and lower funding costs. Loans increased to $3.30 billion at June 30, 2025.

Attractive dividend yield of 4.83% for income-focused investors is a key draw. Farmers National Banc Corp. declared a quarterly dividend of $0.17 per share in late November 2025, which represents an annualized dividend of $0.68 per share, translating to an implied yield of 5.0% based on recent trading prices. This is supported by an expected future payout ratio of approximately 43.9% based on analyst earnings estimates for next year.

Here is a snapshot of key financial metrics underpinning these value propositions as of Q2 2025:

Metric	Value (Q2 2025)	Comparison Point
Net Interest Margin	2.91%	Up from 2.71% (Q2 2024)
Quarterly Dividend	$0.17 per share	Implied Annualized Yield of 5.0%
Wealth Management Assets Under Care	$4.4 billion	As of Q2 2025
Total Assets	$5.18 billion	At June 30, 2025
Efficiency Ratio	56.7%	Improved from 60.8% (Q2 2024)

The value proposition is also delivered through specific product and service offerings:

• Origination of commercial loans, consumer installment loans, and residential mortgages.
• Deposit products including checking, savings, money market, and certificate accounts.
• Treasury management solutions for businesses.
• Trust services via Farmers Trust Company.
• Insurance services through Farmers National Insurance, LLC.

The focus on expanding noninterest income sources is evident in the 45.8% year-over-year increase in insurance commissions. Finance: draft the Q3 2025 NIM forecast by next Tuesday.

Farmers National Banc Corp. (FMNB) - Canvas Business Model: Customer Relationships

You're running a regional community bank, so your main differentiator isn't just the loan rate; it's the face across the desk. Farmers National Banc Corp. leans heavily into this personal, high-touch service model, which is typical for a community bank operating across Ohio and western Pennsylvania. This approach is the bedrock of their customer relationships, contrasting with the transactional nature of larger national institutions.

For your most valuable clients-commercial borrowers and wealth management customers-the relationship is formalized with dedicated personnel. This isn't just a service tier; it's a structural commitment. The bank's Trust and Asset Management Department, for instance, emphasizes working closely with your insurance and tax advisors to craft financial plans, showing that the relationship extends beyond simple account management. This dedicated approach seems to be driving growth in their specialized areas; as of Q2 2025, wealth management services, including trust administration and retirement plan consulting, saw assets under care reach $4.4 billion.

The commercial side also relies on deep relationships, evidenced by strong loan growth. In the third quarter of 2025, commercial loan balances increased by $30.1 million, representing a 6.0% annualized growth. This suggests the relationship managers are successfully driving core business expansion within their footprint. Honestly, for a bank with total assets of $5.24 billion as of Q3 2025, maintaining that level of personal service across all segments is a significant operational feat.

The commitment to the relationship extends to the owners-the shareholders. Farmers National Banc Corp. has sustained this commitment through a long streak of dividend payments. You can see this dedication clearly in the numbers:

• Maintainance of dividend payments for 32 consecutive years.
• Latest quarterly dividend declared at $0.17 per share.
• Annualized dividend stands at $0.68 per share.
• The current dividend yield is reported between 4.87% and 5.02%.
• The payout ratio is around 43% to 47.23% of earnings.

Here's a quick look at how the shareholder return metric stacks up against the overall size of the enterprise as of late 2025:

Metric	Value (Late 2025)	Context
Consecutive Years of Dividend Payments	32	Shareholder Commitment
Annualized Dividend per Share	$0.68	Shareholder Return Metric
Assets Under Care (Wealth Mgmt)	$4.4 billion	As of Q2 2025
Total Assets	$5.24 billion	As of Q3 2025
P/E Ratio	9.94x	Q3 2025 Valuation

The bank continues to focus on personalized service delivery, even while integrating new technology; they are transitioning to Jack Henry's Silverlake core platform, which is expected to save approximately $2.0 million per year once conversion is complete in August of 2026. This move is designed to support, not replace, the personalized client experience, ensuring that the high-touch service remains efficient. If onboarding takes 14+ days, churn risk rises, so platform efficiency is key to supporting those relationship managers.

Finance: draft 13-week cash view by Friday.

Farmers National Banc Corp. (FMNB) - Canvas Business Model: Channels

You're looking at how Farmers National Banc Corp. gets its products and services to its customers across its footprint as of late 2025. The delivery system is a mix of established physical presence and necessary digital upgrades.

Physical branch network across Northeast and Central Ohio, and Western Pennsylvania

The core delivery mechanism remains the physical branch network of The Farmers National Bank of Canfield. As of the third quarter of 2025, Farmers National Banc Corp. operated 62 banking locations across its service area in Ohio and Pennsylvania. This physical reach is concentrated in specific counties, ensuring deep local market penetration.

The Ohio locations serve:

• Mahoning County
• Trumbull County
• Columbiana County
• Portage County
• Stark County
• Wayne County
• Medina County
• Geauga County
• Cuyahoga County

The Pennsylvania locations serve:

• Beaver County
• Butler County
• Allegheny County
• Jefferson County
• Clarion County
• Venango County
• Clearfield County
• Mercer County
• Elk County
• Crawford County

Here's a quick look at the scale of the physical and wealth management reach as of September 30, 2025, and related asset figures:

Channel Component	Metric/Value	Date/Period
Total Banking Locations	62	Q3 2025
Total Assets (Consolidated)	$5.24 billion	September 30, 2025
Total Loans	$3.34 billion	September 30, 2025
Wealth Management Assets Under Care (Farmers Trust Company)	$4.6 billion	September 30, 2025

Digital channels: online banking and mobile banking platforms

Farmers National Bank provides customers with internet and telephone banking services for 24-hour access. The bank is actively modernizing this infrastructure, having announced a strategic decision to transition core platform vendors. This new core platform is projected to result in annual savings of approximately $2.0 million once the conversion is finalized, which is targeted for August 2026.

Specialized subsidiaries for insurance and investment services

The diversified financial services model relies on specialized subsidiaries to reach customers needing non-traditional banking products. Farmers Trust Company, which operates trust offices in the same geographic markets, managed $4.6 billion in total wealth management assets under care at September 30, 2025. Furthermore, Farmers National Insurance, LLC, and Bowers Insurance Agency, LLC, handle insurance product distribution, while National Associates, Inc. handles retirement planning and consultancy services. The acquisition of Crest Retirement Advisors LLC in late December 2024 further bolstered this fee-based channel.

Commercial loan production office in Columbus, OH

Farmers National Banc Corp. has made an exciting entrance into the growth market of greater Columbus, OH, which is being supported by a commercial loan production office presence. This expansion is set to be significantly amplified by the proposed merger with Middlefield Bancorp, which itself operates one loan production office and has $2.0 billion in assets, which, when combined with Farmers National Banc Corp.'s $5.2 billion in banking assets, will increase combined assets to $7.2 billion.

Farmers National Banc Corp. (FMNB) - Canvas Business Model: Customer Segments

You're looking at the core groups Farmers National Banc Corp. (FMNB) serves, which is key to understanding their strategy across Ohio and Western Pennsylvania. Honestly, their focus is clearly segmented across retail, the engine of commercial lending, and specialized wealth services.

The foundation of the business remains the retail customers in local Ohio and Western Pennsylvania communities. This is the relationship banking base that supports the entire structure. The CEO noted the continued success of their approach to community banking in these areas.

The growth driver, particularly in the near term, is the small to mid-sized commercial businesses. This segment is where the action is, evidenced by the strong lending performance reported through mid-2025. The focus here is on deploying capital into the local business ecosystem.

Metric	Q2 2025 Performance	Q3 2025 Performance
Commercial Loan Balance Growth (Quarterly)	$43.6 million	$30.1 million
Commercial Loan Balance Growth (Annualized Rate)	8.8%	6.0%
Total Loan Growth (Quarterly)	$52.0 million	$34.4 million
Total Loans (End of Q2 2025)	$3.30 billion	N/A

The math shows that commercial lending was responsible for a significant portion of the total loan growth in Q2 2025, which aligns with the stated focus. Still, you have to watch the credit quality; nonperforming loans did tick up to 0.84% of total loans by the end of Q2 2025, primarily tied to a couple of commercial real estate relationships in Pittsburgh.

The third key segment involves high-net-worth individuals utilizing wealth management and trust services. This is the fee-based diversification engine for Farmers National Banc Corp., especially after the Crest Retirement Advisors LLC acquisition late in 2024. This group provides more stable, non-interest income streams.

Here are the latest figures we have for that wealth segment as of mid-2025:

• Assets under care reached $4.4 billion as of Q2 2025.
• Trust fees for Q1 2025 were $2.6 million.
• Retirement plan consulting fees hit $798,000 in Q1 2025.
• Insurance commissions increased 45.8% year-over-year in Q2 2025.

The growth in these fee-based lines is defintely helping the bottom line, with noninterest income rising 26.2% compared to Q2 2024. This diversification is a clear strategic move to balance the traditional lending book.

Farmers National Banc Corp. (FMNB) - Canvas Business Model: Cost Structure

When looking at the Cost Structure for Farmers National Banc Corp. (FMNB), personnel and funding costs are clearly major components. You see this reflected in the reported figures from the first half of 2025.

High personnel costs are a given for a relationship-driven community bank. For the first quarter of 2025, the reported figure for Salaries and employee benefits hit $16.2 million. This was an increase from the $15.1 million recorded in the first quarter of 2024, driven by annual raises and the recent acquisition of Crest Retirement Advisors LLC.

The Interest expense on deposits and borrowings (cost of funds) is managed closely against asset yields. The improvement in the Net Interest Margin (NIM) to 2.91% in the second quarter of 2025, up from 2.71% in the second quarter of 2024, shows success in managing this cost, partly due to lower funding costs on interest-bearing liabilities. To give you a historical look at funding costs, the yield on interest-bearing liabilities had already declined to 2.72% by the end of the fourth quarter of 2024. Net interest income for Q2 2025 was $34.9 million.

Operating expenses managed for efficiency ratio shows where the focus on cost control is yielding results. Farmers National Banc Corp. achieved an efficiency ratio of 56.7% in the second quarter of 2025. This is a notable improvement from the 60.8% seen in the second quarter of 2024, indicating better operating leverage. Noninterest expense for the first quarter of 2025 totaled $28.5 million.

Here's a quick look at how those key expense-related metrics stacked up recently:

Metric	Period	Value
Salaries and Employee Benefits	Q1 2025	$16.2 million
Noninterest Expense	Q1 2025	$28.5 million
Efficiency Ratio	Q2 2025	56.7%
Net Interest Margin (NIM)	Q2 2025	2.91%
Yield on Interest Bearing Liabilities	Q4 2024	2.72%

Finally, Technology and data processing costs are an ever-present line item. While specific dollar amounts related to core platform transition or general IT spend weren't detailed in the latest earnings summaries, these investments are necessary to support the growing fee-based businesses, like insurance agency commissions which rose to $1.8 million in Q2 2025. Maintaining a competitive digital presence and secure data infrastructure is a non-negotiable cost of doing business today.

Finance: draft the full noninterest expense breakdown for Q2 2025 by next Tuesday.

Farmers National Banc Corp. (FMNB) - Canvas Business Model: Revenue Streams

You're looking at how Farmers National Banc Corp. actually brings in the money, which is the core of its Revenue Streams block in the Business Model Canvas. For a bank like Farmers National Banc Corp., this is primarily interest earned and fees charged.

The primary engine remains Net Interest Income (NII). For the second quarter of 2025, this figure stood at $34.9 million. This income is the difference between the interest Farmers National Banc Corp. earns on its assets, like loans, and the interest it pays out on its liabilities, like deposits. The net interest margin (NIM) for Q2 2025 was 2.91%, an improvement from 2.71% in Q2 2024.

Next up is Noninterest Income, which is the fee-based side of the business. This was $12.1 million in Q2 2025. That's a solid jump, showing 26.2% growth year-over-year. This growth shows the strategy to diversify away from pure lending income is working.

We can break down those fee-based streams to see where the noninterest income is coming from. You've got a couple of key areas contributing:

• Trust and wealth management fees brought in $2.6 million in Q2 2025.
• Insurance commissions saw a massive jump, growing 45.8% year-over-year in Q2 2025.

The wealth management side is also growing its base; assets under care reached $4.4 billion as of Q2 2025. That's the raw material for future fee generation.

Here's a quick snapshot of the main revenue components for the second quarter of 2025:

Revenue Stream Component	Q2 2025 Amount	Year-over-Year Change Context
Net Interest Income (NII)	$34.9 million	NIM improved to 2.91% from 2.71% YoY.
Total Noninterest Income	$12.1 million	Up 26.2% YoY.
Trust and Wealth Management Fees	$2.6 million	Assets under care at $4.4 billion.
Insurance Commissions	Data Not Specified	Grew 45.8% YoY.

To be defintely clear, the growth in insurance commissions at 45.8% is a standout metric, suggesting successful integration or strong market penetration in that specific service line. The total revenue for Q3 2025 was reported at $47.74 million, which gives you a sense of the run rate moving into the latter half of the year, though your focus here is Q2.

Finance: draft Q3 2025 revenue breakdown by segment for the next review by Friday.