Fulton Financial Corporation (FULT): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

Sumérgete en el plan estratégico de Fulton Financial Corporation (FULT), una potencia bancaria del Atlántico Medio que transforma los servicios financieros tradicionales a través de un modelo de negocio meticulosamente elaborado. Al combinar perfectamente el enfoque de la comunidad local con una sofisticada infraestructura digital, Fult ha diseñado un enfoque integral que ofrece experiencias bancarias personalizadas en múltiples segmentos de clientes. Este innovador lienzo de modelo de negocio revela cómo el banco aprovecha estratégicamente las asociaciones, las capacidades tecnológicas y una filosofía centrada en el cliente para crear propuestas de valor únicas en un panorama financiero cada vez más competitivo.

Fulton Financial Corporation (FULT) - Modelo de negocios: asociaciones clave

Bancos regionales e instituciones financieras dentro de los estados del Atlántico medio

Fulton Financial Corporation mantiene asociaciones con los siguientes bancos regionales:

Banco de socios	Ubicación	Tipo de asociación
Banco Fulton	Pensilvania	Banco subsidiario central
Banco de embajadores de Lafayette	Pensilvania	Red bancaria regional
Banco capital	Maryland	Servicios financieros regionales

Bancos comunitarios locales y cooperativas de crédito

Fulton Financial colabora con instituciones financieras de la comunidad local:

• 37 bancos comunitarios en Delaware, Maryland, Nueva Jersey, Pensilvania y Virginia
• 12 asociaciones de cooperativas de crédito para redes de servicios compartidos
• Programas de préstamos cooperativos con instituciones financieras locales

Tecnología de terceros y proveedores de servicios de banca digital

Socio tecnológico	Servicio proporcionado	Año de implementación
Fiserv	Software bancario central	2022
Jack Henry & Asociado	Plataformas de banca digital	2023
Visa	Procesamiento de pagos	Asociación continua

Empresas de seguros e inversiones

Las asociaciones de productos financieros de venta cruzada incluyen:

• Mutual de seguros de Omaha
• Servicios de inversión de Vanguard
• Seguro nacional
• Raymond James Financial

Socios de redes de préstamos para pequeñas empresas y comerciales

Asociaciones de redes de préstamo:

Organización asociada	Enfoque de préstamo	Detalles de la asociación
Administración de Pequeñas Empresas (SBA)	Préstamos para pequeñas empresas	Participante del programa de prestamista preferido
Desarrollo rural del USDA	Préstamo agrícola	Financiamiento de negocios rurales
Cámara de Comercio local	Redes comerciales	Programas de referencia y apoyo

Fulton Financial Corporation (FULT) - Modelo de negocio: actividades clave

Servicios de banca comercial y minorista

A partir del cuarto trimestre de 2023, Fulton Financial Corporation reportó activos totales de $ 26.8 mil millones y depósitos totales de $ 22.4 mil millones.

Categoría de servicio bancario	Volumen total
Préstamos comerciales	$ 14.2 mil millones
Préstamo minorista	$ 8.6 mil millones
Cartera de préstamos totales	$ 22.8 mil millones

Aviso de gestión de patrimonio e inversiones

Wealth Management Services gestionó aproximadamente $ 6.5 mil millones en activos del cliente a partir de 2023.

• Activos bajo administración (AUM): $ 6.5 mil millones
• Número de clientes de gestión de patrimonio: 35,000
• Valor de cuenta promedio: $ 185,714

Desarrollo de la plataforma de banca digital

Los canales de banca digital procesaron el 78% de las transacciones de los clientes en 2023.

Canal digital	Usuarios activos mensuales
Aplicación de banca móvil	215,000
Plataforma bancaria en línea	285,000

Originación de préstamo y gestión de cartera

El volumen de originación del préstamo para 2023 totalizó $ 3.4 mil millones en varios segmentos de préstamo.

• Préstamos inmobiliarios comerciales: $ 1.9 mil millones
• Préstamos al consumidor: $ 850 millones
• Préstamos para pequeñas empresas: $ 650 millones

Servicio financiero y apoyo del cliente

Las operaciones de atención al cliente manejaron 1,2 millones de interacciones con los clientes en 2023.

Canal de soporte	Volumen de interacción anual
Centro de llamadas	680,000
Chat en línea	350,000
Interacciones de rama	170,000

Fulton Financial Corporation (FULT) - Modelo de negocio: recursos clave

Red de sucursales

Total de ramas: 221 al 31 de diciembre de 2023

Estado	Número de ramas
Pensilvania	128
Delaware	37
Maryland	26
Nueva Jersey	30

Infraestructura bancaria digital

• Usuarios de banca móvil: 487,000 a partir del cuarto trimestre 2023
• Usuarios activos de banca en línea: 672,000
• Volumen de transacción digital: $ 3.2 mil millones en 2023

Equipo de gestión financiera

Liderazgo ejecutivo: 7 altos ejecutivos

Posición	Años de experiencia
CEO	23 años
director de Finanzas	18 años
ARRULLO	15 años

Sistemas tecnológicos

• Inversión anual de TI: $ 47.3 millones en 2023
• Presupuesto de ciberseguridad: $ 12.6 millones
• Empleados de tecnología: 326

Cartera de productos financieros

Categoría de productos	Activos totales
Préstamos comerciales	$ 12.4 mil millones
Préstamos al consumo	$ 8.7 mil millones
Préstamos hipotecarios	$ 6.2 mil millones
Productos de inversión	$ 3.9 mil millones

Fulton Financial Corporation (FULT) - Modelo de negocio: propuestas de valor

Soluciones bancarias personalizadas para individuos y empresas

A partir del cuarto trimestre de 2023, Fulton Financial Corporation ofrece soluciones bancarias personalizadas con activos totales de $ 26.8 mil millones y depósitos totales de $ 22.1 mil millones. El banco atiende a aproximadamente 1.3 millones de clientes en cinco estados del Atlántico Medio.

Segmento de clientes	Número de clientes	Saldo de cuenta promedio
Banca personal	850,000	$47,500
Banca de negocios	450,000	$215,000

Servicios financieros integrales en una plataforma

Fulton ofrece una gama integral de servicios financieros con la siguiente cartera de productos:

• Cuentas de control y ahorro
• Préstamos comerciales
• Servicios de banca comercial
• Gestión de patrimonio
• Préstamos hipotecarios y de consumo

Enfoque bancario local centrado en la comunidad

Fulton Financial opera 221 sucursales en Pensilvania, Delaware, Nueva Jersey, Maryland y Virginia con un fuerte compromiso con la banca comunitaria local.

Estado	Número de ramas	Penetración del mercado
Pensilvania	132	45%
Delaware	35	38%
Nueva Jersey	24	22%

Tasas de interés competitivas y productos financieros

A partir de enero de 2024, Fulton Financial ofrece tarifas competitivas:

• Cuenta de ahorro personal: 3.75% APY
• Comprobación de negocios: tasa de interés del 2.25%
• CD a 5 años: 4.50% APY
• Préstamos de capital para el hogar: a partir del 6.99% APR

Experiencias bancarias digitales y físicas integradas

Métricas de banca digital para Fulton Financial en 2023:

Métrica de banca digital	Número/porcentaje
Usuarios de banca móvil	620,000
Penetración bancaria en línea	72%
Volumen de transacción digital	47.3 millones

Fulton Financial Corporation (FULT) - Modelo de negocios: relaciones con los clientes

Servicio al cliente personalizado

Fulton Financial Corporation mantiene 209 oficinas bancarias en cinco estados del Atlántico Medio a partir de 2023. El banco emplea a 4,385 empleados a tiempo completo dedicados a la gestión de relaciones con el cliente.

Canal de servicio al cliente	Volumen de interacción anual
Interacciones de rama	1.2 millones
Interacciones del centro de llamadas	785,000
Interacciones de soporte digital	642,000

Modelo bancario basado en relaciones

Objetivos financieros de Fulton empresas pequeñas a medianas con soluciones bancarias personalizadas. El banco atiende a aproximadamente 64,000 clientes comerciales en sus regiones operativas.

• Cartera promedio de préstamos comerciales: $ 8.3 mil millones
• Valor promedio de relación comercial comercial: $ 412,000
• Tasa de retención de clientes: 87.5%

Plataformas de banca de autoservicio digital

Las plataformas de banca digital administradas por Fulton Financial incluyen servicios bancarios móviles y en línea con 247,000 usuarios de banca digital activa.

Servicio digital	Usuarios activos mensuales
Aplicación de banca móvil	183,000
Plataforma bancaria en línea	64,000

Consultas de asesoramiento financiero regular

Fulton Financial ofrece servicios de asesoramiento financiero dedicados con 92 asesores financieros certificados en su red.

• Valor de la cartera de clientes asesores promedio: $ 1.7 millones
• Sesiones anuales de consulta financiera: 18,500

Programas de participación comunitaria y apoyo local

La corporación invirtió $ 3.2 millones en iniciativas de desarrollo comunitario y apoyo local en 2023.

Programa comunitario	Inversión anual
Apoyo comercial local	$ 1.4 millones
Subvenciones educativas	$892,000
Desarrollo comunitario	$908,000

Fulton Financial Corporation (FULT) - Modelo de negocios: canales

Red de sucursales físicas

A partir de 2024, Fulton Financial Corporation opera 218 oficinas bancarias en cinco estados: Pensilvania, Delaware, Maryland, Nueva Jersey y Virginia.

Estado	Número de ramas
Pensilvania	132
Delaware	34
Maryland	22
Nueva Jersey	18
Virginia	12

Sitio web de banca en línea

La plataforma de banca en línea de Fulton Financial atiende a aproximadamente 375,000 usuarios de banca digital activa a partir del cuarto trimestre de 2023.

• Las características del sitio web incluyen administración de cuentas
• Servicios de pago de facturas
• Transferencias de fondos
• Depósito de cheque móvil

Aplicación de banca móvil

La aplicación de banca móvil se ha descargado 285,000 veces con una calificación de usuario de 4.6/5 tanto en Apple App Store como en Google Play Store.

Plataforma	Descargas de aplicaciones	Calificación de usuario
Apple App Store	148,000	4.6/5
Google Play Store	137,000	4.6/5

Atención al cliente telefónica

El centro de servicio al cliente maneja aproximadamente 85,000 interacciones de clientes mensualmente con un tiempo de respuesta promedio de 3.2 minutos.

Red de cajeros automáticos

Fulton Financial proporciona acceso a 350 cajeros automáticos patentados y participa en una red de 30,000 cajeros automáticos sin recarga en todo el país.

Tipo de cajero automático	Número de cajeros automáticos
Cajeros automáticos	350
Red sin recarga	30,000

Fulton Financial Corporation (FULT) - Modelo de negocio: segmentos de clientes

Clientes de banca minorista individual

A partir de 2024, Fulton Financial Corporation atiende a aproximadamente 610,000 clientes de banca minorista individual en su red bancaria regional.

Características del segmento de clientes	Métrica
Saldo de cuenta promedio	$42,750
Usuarios bancarios digitales	378,000
Penetración bancaria móvil	62%

Empresas pequeñas a medianas

Fulton Financial Corporation apoya a 45.300 clientes comerciales pequeños a medianos en sus regiones operativas.

• Tamaño promedio del préstamo comercial: $ 375,000
• Cuentas corrientes de negocios: 28,700
• Ingresos bancarios comerciales anuales: $ 87.4 millones

Clientes comerciales y corporativos

El banco atiende a 2,350 clientes comerciales y corporativos con necesidades financieras más complejas.

Detalles del segmento corporativo	Cantidad
Total de clientes corporativos	2,350
Tamaño promedio del préstamo corporativo	$ 2.3 millones
Ingresos bancarios corporativos	$ 215.6 millones

Individuos de alto nivel de red

Fulton Financial Corporation se dirige a 12.500 personas de alto patrimonio neto con servicios especializados de gestión de patrimonio.

• Umbral mínimo de patrimonio neto: $ 1 millón
• Portafolio de inversión promedio: $ 4.2 millones
• Activos de gestión de patrimonio bajo administración: $ 3.8 mil millones

Organizaciones comunitarias locales

El banco apoya a 1.750 organizaciones comunitarias locales a través de servicios bancarios especializados.

Segmento de organización comunitaria	Estadística
Organizaciones comunitarias totales	1,750
Relaciones bancarias sin fines de lucro	1,230
Préstamos de desarrollo comunitario	$ 126.5 millones

Fulton Financial Corporation (FULT) - Modelo de negocio: Estructura de costos

Gastos de operación de rama

A partir del informe anual de 2023, Fulton Financial Corporation mantuvo 219 sucursales en cinco estados. Los gastos operativos totales de la sucursal fueron de $ 214.3 millones.

Categoría de gastos	Costo anual
Alquiler y ocupación	$ 87.6 millones
Utilidades	$ 22.1 millones
Mantenimiento	$ 34.5 millones

Tecnología y mantenimiento de infraestructura digital

La inversión tecnológica total en 2023 fue de $ 98.7 millones.

• Infraestructura: $ 42.3 millones
• Sistemas de ciberseguridad: $ 26.5 millones
• Plataformas de banca digital: $ 29.9 millones

Salarios y beneficios de los empleados

Los gastos de compensación total para 2023 fueron de $ 456.2 millones.

Componente de compensación	Costo anual
Salarios base	$ 312.4 millones
Beneficios de atención médica	$ 68.3 millones
Planes de jubilación	$ 75.5 millones

Costos de cumplimiento regulatorio

Los gastos regulatorios y de cumplimiento totalizaron $ 76.9 millones en 2023.

• Cumplimiento legal: $ 38.6 millones
• Auditoría y gestión de riesgos: $ 24.3 millones
• Informes regulatorios: $ 14 millones

Gastos de marketing y adquisición de clientes

El gasto de marketing para 2023 fue de $ 42.1 millones.

Canal de marketing	Gasto anual
Marketing digital	$ 18.7 millones
Medios tradicionales	$ 14.3 millones
Patrocinios comunitarios	$ 9.1 millones

Fulton Financial Corporation (FULT) - Modelo de negocios: flujos de ingresos

Ingresos por intereses de préstamos e inversiones

Para el año fiscal 2023, Fulton Financial Corporation informó ingresos por intereses netos de $ 1.08 mil millones. El desglose de los activos generadores de intereses incluye:

Categoría de activos	Valor total
Préstamos comerciales	$ 17.3 mil millones
Préstamos al consumo	$ 6.2 mil millones
Valores de inversión	$ 5.9 mil millones

Tarifas de servicio y cargos de transacción

Los ingresos por tarifas de servicio para 2023 totalizaron $ 213.4 millones, con los siguientes componentes clave:

• CARGOS DE SERVICIO DE CUENTA DE DISPOSTO: $ 87.6 millones
• Cajeros automáticos y tarifas bancarias electrónicas: $ 42.3 millones
• Servicios de gestión del tesoro: $ 63.5 millones

Tarifas de asesoramiento de gestión de patrimonio

Los servicios de gestión de patrimonio y fideicomiso generaron $ 98.7 millones en tarifas de asesoramiento durante 2023.

Servicio de gestión de patrimonio	Ganancia
Servicios de confianza personal	$ 42.3 millones
Aviso de inversión	$ 56.4 millones

Ingresos de productos hipotecarios y de préstamos

Los ingresos por hipotecas y productos de préstamo para 2023 alcanzaron $ 245.6 millones.

• Originaciones de hipotecas residenciales: $ 156.2 millones
• Ingresos de hipotecas comerciales: $ 89.4 millones

Comisiones de productos de inversión y seguros

Las comisiones de productos de inversión y seguros totalizaron $ 76.5 millones en 2023.

Categoría de productos	Ingresos por comisión
Comisiones de fondos mutuos	$ 38.2 millones
Comisiones de productos de seguro	$ 38.3 millones

Fulton Financial Corporation (FULT) - Canvas Business Model: Value Propositions

Relationship-driven community banking model

• Community Reinvestment Act (CRA) rating: OUTSTANDING (as of last exam in 2024).
• Community development investments totaled $303 million in 2024.
• Employee volunteer hours reached 11,000+ during 2024.

Full-service financial solutions for all customer segments

Fulton Financial Corporation supports its full-service offering with a substantial balance sheet and strong operational efficiency, allowing it to serve diverse needs across its footprint.

Metric	Amount/Ratio (As of Q3 2025)
Total Assets	Approximately $32 billion
Total Net Loans	$24.0 billion
Total Deposits	$26.3 billion
Net Interest Income (Q3 2025)	$264.2 million
Net Interest Margin (NIM)	3.57%
Efficiency Ratio	56.5%

Expanded digital tools complementing personalized service

• Fulton Bank works to provide customers with expanded digital capabilities to complement the bank's personalized service.
• The company reported a loan-to-deposit ratio of 91% as of the end of Q3 2025, indicating balance sheet flexibility to support technology investments.
• Mortgage loans to low- to moderate-income buyers totaled $220 million from 2023-2024.

Regional scale with local decision-making and community support

The regional scale is evidenced by the physical footprint and the focus on localized lending, such as in Philadelphia.

Geographic/Scale Metric	Data Point
Financial Centers	200+
Employees	Over 3,300
Operating States	PA, NJ, MD, DE, and VA
Philadelphia Home Mortgages (2024 HMDA)	48
Small Business/Small Farm Loans (Philadelphia 2025 Goal)	100% of peer performance

Trusted advisor role for complex financial needs

• The Chairman and CEO noted success is a result of the focus on serving as trusted advisors to customers.
• Small Business Administration loan originations reached $135 million from 2023-2024.
• The Common Equity Tier 1 capital ratio was approximately 11.5% as of September 30, 2025, showing a strong capital base to support complex advisory roles.
• Non-performing assets were $201.0 million, or 0.63% of total assets, as of September 30, 2025, indicating sound credit quality management.

Fulton Financial Corporation (FULT) - Canvas Business Model: Customer Relationships

Fulton Financial Corporation serves more than 750,000 customers across its footprint in Pennsylvania, Maryland, Delaware, New Jersey, and Virginia as of year-end 2024. The company maintains over 235 financial centers and specialty offices to support its community-oriented banking style.

Dedicated relationship managers for commercial and wealth clients

The commercial banking segment, which focuses on small- and medium-sized businesses generally with annual gross revenue of less than $150 million, is supported by relationship banking guidelines. The wealth management arm, which includes Fulton Financial Advisors and Fulton Private Bank, is a key relationship driver. Wealth management revenues showed an increase of $0.4 million in the third quarter of 2025 compared to the prior quarter. This suggests active client engagement in advisory services.

High-touch, personalized service at physical branches

While digital adoption is high, the physical presence remains central to the high-touch model. Fulton Financial Corporation operates 235 financial centers and specialty offices. To be fair, only 18% of consumers prefer visiting a branch in person for their go-to banking method in 2025. The community-oriented style aims to enable each bank employee to be a better listener to maintain long-term relationships.

Here's a quick look at the scale of the physical footprint relative to the customer base:

Metric	Value as of Late 2025 Data Points
Total Assets	Over $30 billion
Total Customers Served	More than 750,000 (as of YE 2024)
Financial Centers/Offices	235
Total Net Loans	$24.0 billion (as of Q3 2025)

Self-service options via mobile and online banking platforms

The reliance on digital channels is significant, mirroring broader industry trends. As of 2025, 72% of U.S. adults use mobile banking apps. A significant majority of consumers, 77%, prefer to manage their bank accounts through a mobile app or a computer. Specifically, 42% of consumers prefer using a mobile app, while 36% prefer online banking via a website. Consumers are generally satisfied with digital offerings, with 96% rating their mobile and online banking experience as "excellent," "very good" or "good."

The digital relationship is supported by these platform capabilities:

• Mobile app as primary access point for over 55% of U.S. consumers.
• 83% of customers say digital innovations make services more accessible.
• The company is integrating technology, highlighted by the recent announcement of an intention to acquire Blue Foundry Bancorp, which will expand its presence in Northern New Jersey.

Proactive financial guidance and advisory services

Fulton Financial Corporation emphasizes serving as trusted advisors to deepen customer relationships. This guidance is delivered through its Investment Advisors segment. The focus on advisory services is evident in the financial results, where wealth management revenues saw a quarter-over-quarter increase of $0.4 million in Q3 2025. Furthermore, industry data suggests that 59% of consumers want digital banking services to include financial literacy tools and resources. The bank's allowance for credit losses stood at $376.3 million as of September 30, 2025, or 1.57% of total net loans, indicating active portfolio management that informs client advice.

Fulton Financial Corporation (FULT) - Canvas Business Model: Channels

You're looking at how Fulton Financial Corporation gets its services into the hands of its customers as of late 2025. It's a blend of the traditional brick-and-mortar presence and the necessary digital infrastructure, especially after integrating the Republic Bank assets.

Physical branch network in PA, DE, MD, NJ, and VA

Fulton Financial Corporation maintains a significant physical footprint, which is central to its community banking strategy in the Mid-Atlantic region. As of May 30, 2025, there were a total of 222 Fulton Bank locations across the United States. This network is heavily concentrated in the core states you're tracking.

This physical presence is the primary touchpoint for many long-standing customers, even as digital adoption accelerates. You should note the consolidation efforts that followed the Republic Bank acquisition; Fulton closed 13 branches by November 2024, which was projected to save the company roughly $8 million annually in pre-tax operating expenses starting in 2025. That's the cost of streamlining the physical channel.

Here's the quick math on where those 222 locations stood near the middle of 2025:

State	Number of Locations (as of May 30, 2025)	Percentage of Total Locations
Pennsylvania (PA)	118	53%
New Jersey (NJ)	58	26%
Maryland (MD)	24	11%
Delaware (DE) & Virginia (VA)	Remaining Locations (Approx. 22)	Remaining Percentage (Approx. 10%)

What this estimate hides is the density; in Pennsylvania, for example, there is about one location for every 108,492 people.

Digital banking (mobile app and online portals)

The digital channel is where the industry is moving, and Fulton Financial Corporation is keeping pace with the broader market trends. Nationally, by 2025, a significant majority-77 percent of consumers-prefer managing their bank accounts via a mobile app or a computer. Furthermore, in the U.S., about 76% of adults use mobile banking apps, and 73% actively use online banking services.

Fulton Financial Corporation provides its customers with online portals and mobile applications to handle everyday transactions. This digital layer is crucial for managing the bank's balance sheet, which held total deposits of $26.3 billion as of September 30, 2025, and net loans totaling $24.0 billion at that same date. The digital channel helps drive efficiency and supports the customer base that values convenience.

Key digital capabilities you'd expect Fulton Financial Corporation to offer include:

• Mobile check deposit functionality.
• Account balance viewing and transaction history.
• Electronic funds transfers between accounts.
• Secure messaging with customer service representatives.

Specialized subsidiaries like Fulton Mortgage Company

Fulton Financial Corporation uses specialized subsidiaries to deliver focused services, which is a key part of its multi-faceted channel strategy. These entities act as dedicated distribution points for specific products.

The residential mortgage services are channeled through Fulton Mortgage Company. This allows the bank to compete effectively in the mortgage space, which, in the broader market, saw loan originations increase by 8% in 2024 compared to 2023.

Other specialized channels include:

• Fulton Financial Advisors, N.A., for investment management and planning.
• Fulton Private Bank, for wealth management services.

These subsidiaries ensure that specialized, high-value services aren't lost in the general branch traffic.

ATM network and customer contact centers

For immediate cash access and basic transactions outside of branch hours, the ATM network is a vital channel. Fulton Financial Corporation advertises a network of over 230 ATMs across its operating footprint. This network supports essential functions like cash withdrawal and check deposits, helping to reduce the need for in-person teller visits.

When digital or physical channels aren't enough, the customer contact center serves as the final escalation point. You can reach their general contact line at 1-800-385-8664. This center is the human interface for resolving complex issues or assisting customers who are not comfortable with the digital tools.

The contact center supports the entire service area, which includes customers whose accounts are now consolidated following the April 26, 2024, acquisition of Republic Bank assets.

Fulton Financial Corporation (FULT) - Canvas Business Model: Customer Segments

Fulton Financial Corporation serves a diverse customer base across its Mid-Atlantic footprint, which includes Pennsylvania, New Jersey, Maryland, Delaware, and Virginia. As of the third quarter of 2025, Fulton Financial Corporation reported total deposits of $26.3 billion.

Retail consumers and families in the Mid-Atlantic footprint

The consumer segment is strategically divided, focusing on Mass Affluent clients aged 55 and older, and Emerging Affluent clients aged 30 to 50. The Mass Affluent group is noted as representing the largest share of deposit and wealth management revenue for the bank's financial products. As of September 30, 2025, non-interest-bearing deposit balances were 19.5% of total deposits. Consumer loans saw an increase of $115.4 million during the third quarter of 2025.

Deposit Component (as of Q3 2025)	Percentage of Total Deposits
Non-interest-bearing deposits	19.5%
Interest-bearing deposits (Implied)	80.5%

Small to mid-sized businesses (SMBs)

The core business-to-business customer base is defined as small to medium-sized enterprises with annual revenues ranging between $2 million and $100 million. These clients are often business owners aged 45 to 65 who prioritize relationship-based banking and local decision-making. Commercial banking revenue increased from $40.2 million to $44.8 million for the first half of 2025.

Commercial and industrial (C&I) companies

The business segment contributed a dominant portion of the total loan portfolio. As of the second quarter of 2025, Fulton Financial Corporation's total net loan portfolio stood at $24 billion. Commercial and industrial loans represented 38% of this total loan portfolio in Q2 2025. By the end of Q3 2025, total net loans were $24.0 billion. Commercial and other loans decreased by $86.4 million in the third quarter of 2025.

Loan Category (as of Q2 2025)	Balance or Percentage of Total Loans
Commercial and Industrial (C&I) Loans	38%
Residential Mortgage Loans	27%
Commercial Real Estate (CRE) Loans Outstanding	$9.68 billion
Office Loans (Subset of CRE)	5% of total portfolio

High-Net-Worth individuals and institutional clients

This segment is served through specialized advisory services. Wealth management revenue for Fulton Financial Corporation grew from $41.1 million to $44.1 million for the first half of 2025. The company repurchased 1,650,000 shares of common stock in the third quarter of 2025 at a cost of $30.8 million.

• The Common Equity Tier 1 capital ratio was approximately 11.5% as of September 30, 2025.
• Tangible book value per share increased by 18% on an annualized basis as of Q3 2025.

Fulton Financial Corporation (FULT) - Canvas Business Model: Cost Structure

You're looking at the cost side of Fulton Financial Corporation's business as of late 2025, which is heavily influenced by interest rates and ongoing technology modernization. The cost structure is dominated by funding costs and operating expenses related to its branch network and employee base.

Interest expense on customer deposits and borrowed funds remains a primary variable cost. For the third quarter of 2025, Fulton Financial Corporation saw a $1.0 million increase in interest expense on deposits compared to the second quarter of 2025. Conversely, interest expense on borrowings and other interest-bearing liabilities actually decreased by $2.1 million quarter-over-quarter. The average cost of total deposits settled at 1.96% for Q3 2025, while the total cost of funds declined by four basis points compared to the prior quarter.

Personnel and occupancy costs form a significant portion of the fixed operating non-interest expense. The increase in non-interest expense in Q3 2025 was largely attributable to higher salaries and benefits. Specifically, salaries and employee benefits expense rose by $4.1 million linked quarter, driven by incentive compensation and one additional calendar day in the period. To give you a sense of the scale, the operating non-interest expense for the third quarter of 2025 was reported at $191.4 million.

You can see a breakdown of the expense drivers and related metrics here:

Cost Component Category	Metric/Value	Period/Context
Operating Non-Interest Expense	$191.4 million	Q3 2025
Salaries and Employee Benefits Expense Change	Increase of $4.1 million	Linked Quarter (Q3 2025 vs Q2 2025)
Average Cost of Total Deposits	1.96%	Q3 2025
Total Cost of Funds Change	Decrease of 4 basis points	Compared to Q2 2025
Net Occupancy Costs Change	Decrease of $1.8 million	Q2 2025 (due to lower snow removal)

Fulton Financial Corporation is actively managing its technology overhead as a strategic investment. The firm has made a significant technology spend over the past five years to support digital growth. This investment covered several key systems:

• New commercial origination system
• New mortgage origination system
• New mortgage loan servicing system
• New consumer origination system
• New customer relationship management system

Finally, the cost associated with managing credit risk, the provision for credit losses, was $10.2 million in the third quarter of 2025. This expense resulted in an allowance for credit losses attributable to net loans of $376.3 million, or 1.57% of total net loans as of September 30, 2025. The annualized net charge-offs for Q3 2025 were 0.18% of total average loans, an improvement from 0.20% in the prior quarter. Honestly, keeping charge-offs that low shows good underwriting discipline.

Finance: draft 13-week cash view by Friday.

Fulton Financial Corporation (FULT) - Canvas Business Model: Revenue Streams

You're looking at how Fulton Financial Corporation brings in the money, which, as a bank, boils down to two main buckets: interest earned and fees charged. For the third quarter of 2025, the core engine was clearly Net Interest Income.

Net Interest Income (NII) from loans and securities was a strong $264.2 million in Q3 2025. This figure represents the difference between the interest Fulton Financial earned on its assets, like loans, and the interest it paid out on its liabilities, like deposits. The net interest margin (NIM) for that quarter was reported at a solid 3.57%. This NII stream is the bedrock of the bank's earnings.

The second major component is Non-interest income from fees, which totaled $70.4 million in Q3 2025. This shows the bank is effectively monetizing its services beyond just lending. To give you a clearer picture of where that $70.4 million came from, here's a look at the composition of non-interest income, based on the relative contributions of key fee-generating areas:

Revenue Source Category	Approximate % of Non-Interest Income (Q3 2025 Context)	Quarter-over-Quarter Change (Q2 2025 to Q3 2025)
Commercial Banking Fees	33%	N/A
Wealth Management and Trust Fees	32%	Increased by $0.5 million
Other Fee Income (Including Card/Mortgage)	35%	Varies by sub-component

We can see the specific fee-based activities that contributed to the quarter-over-quarter increase in non-interest income from $69.1 million in Q2 2025 to $70.4 million in Q3 2025. Honestly, these smaller streams add up and show good service penetration.

Here are the specific fee-based revenue streams and their reported quarter-over-quarter growth:

• Mortgage banking income increased by $0.9 million.
• Merchant and card fee income increased by $0.8 million.
• Cash management fee income increased by $0.6 million.
• Overdraft fee income increased by $0.5 million.
• Wealth management revenues increased by $0.5 million.
• Other consumer deposit banking fees increased by $0.5 million.
• Debit card fee income increased by $0.4 million.
• Commercial customer interest rate derivative fee income increased by $0.4 million.

The wealth management and trust fees are a significant part of the non-interest income mix, representing about 32% of that total. Also, keep an eye on the commercial customer interest rate derivative fee income, which is part of the capital markets income; it saw an increase of $0.4 million from the prior quarter, showing activity in hedging services for commercial clients.

For the full year 2025 outlook, Fulton Financial Corporation projected non-interest income to be in the range of $270 million to $280 million. That gives you a sense of the expected run rate for these fee-based services over the entire year, which is definitely important for valuation.