Fulton Financial Corporation (Fult): Business Model Canvas [Jan-2025 Mis à jour]

Plongez dans le plan stratégique de Fulton Financial Corporation (FULT), une puissance bancaire Mid-Atlantic qui transforme les services financiers traditionnels grâce à un modèle commercial méticuleusement conçu. En mélangeant parfaitement la concentration de la communauté locale avec une infrastructure numérique sophistiquée, Fult a conçu une approche complète qui offre des expériences bancaires personnalisées sur plusieurs segments de clients. Cette toile innovante du modèle commercial révèle comment la banque exploite stratégiquement les partenariats, les capacités technologiques et une philosophie centrée sur le client pour créer des propositions de valeur uniques dans un paysage financier de plus en plus compétitif.

Fulton Financial Corporation (Fult) - Modèle d'entreprise: partenariats clés

Banques régionales et institutions financières au sein des États du milieu de l'Atlantique

Fulton Financial Corporation maintient des partenariats avec les banques régionales suivantes:

Banque partenaire	Emplacement	Type de partenariat
Banque fulton	Pennsylvanie	Banque de base
Lafayette Ambassador Bank	Pennsylvanie	Réseau bancaire régional
Banque de capital	Maryland	Services financiers régionaux

Banques communautaires locales et coopératives de crédit

Fulton Financial collabore avec les institutions financières de la communauté locale:

• 37 banques communautaires au Delaware, Maryland, New Jersey, Pennsylvanie et Virginie
• 12 partenariats de coopératives de crédit pour les réseaux de services partagés
• Programmes de prêt coopératif avec des institutions financières locales

TECHNOLOGES DE TIRT

Partenaire technologique	Service fourni	Année de mise en œuvre
Finerv	Logiciel bancaire de base	2022
Jack Henry & Associés	Plateformes bancaires numériques	2023
Visa	Traitement des paiements	Partenariat en cours

Sociétés d'assurance et d'investissement

Les partenariats de produits financiers à vente croisée comprennent:

• Mutual of Omaha Insurance
• Vanguard Investment Services
• Assurance à l'échelle nationale
• Raymond James Financial

Small Business and Commercial Lending Network Partners

Partenariats de réseaux de prêt:

Organisation partenaire	Focus des prêts	Détails du partenariat
Administration des petites entreprises (SBA)	Prêts aux petites entreprises	Participant du programme des prêts préférés
Développement rural de l'USDA	Prêts agricoles	Financement des entreprises rurales
Chambre de commerce locale	Réseautage d'entreprise	Programmes de référence et de soutien

Fulton Financial Corporation (Fult) - Modèle d'entreprise: activités clés

Services bancaires commerciaux et de détail

Au quatrième trimestre 2023, Fulton Financial Corporation a déclaré un actif total de 26,8 milliards de dollars et des dépôts totaux de 22,4 milliards de dollars.

Catégorie de service bancaire	Volume total
Prêts commerciaux	14,2 milliards de dollars
Prêts au détail	8,6 milliards de dollars
Portefeuille de prêts totaux	22,8 milliards de dollars

Advisory de gestion de la patrimoine et d'investissement

Les services de gestion de patrimoine ont géré environ 6,5 milliards de dollars d'actifs clients à partir de 2023.

• Actifs sous gestion (AUM): 6,5 milliards de dollars
• Nombre de clients de gestion de patrimoine: 35 000
• Valeur moyenne du compte: 185 714 $

Développement de la plate-forme bancaire numérique

Les canaux bancaires numériques ont traité 78% des transactions clients en 2023.

Canal numérique	Utilisateurs actifs mensuels
Application bancaire mobile	215,000
Plateforme bancaire en ligne	285,000

Origination du prêt et gestion du portefeuille

Le volume d'origine du prêt pour 2023 a totalisé 3,4 milliards de dollars dans divers segments de prêt.

• Prêts immobiliers commerciaux: 1,9 milliard de dollars
• Prêts à la consommation: 850 millions de dollars
• Prêts aux petites entreprises: 650 millions de dollars

Service financier et assistance du client

Les opérations de support client ont géré 1,2 million d'interactions clients en 2023.

Canal de support	Volume d'interaction annuel
Centre d'appel	680,000
Chat en ligne	350,000
Interactions de branche	170,000

Fulton Financial Corporation (Fult) - Modèle d'entreprise: Ressources clés

Réseau de succursale

Branches totales: 221 au 31 décembre 2023

État	Nombre de branches
Pennsylvanie	128
Delaware	37
Maryland	26
New Jersey	30

Infrastructure bancaire numérique

• Utilisateurs de la banque mobile: 487 000 au quatrième trimestre 2023
• Banque en ligne utilisateurs actifs: 672 000
• Volume de transaction numérique: 3,2 milliards de dollars en 2023

Équipe de gestion financière

Leadership exécutif: 7 cadres supérieurs

Position	Années d'expérience
PDG	23 ans
Directeur financier	18 ans
ROUCOULER	15 ans

Systèmes technologiques

• Investissement informatique annuel: 47,3 millions de dollars en 2023
• Budget de cybersécurité: 12,6 millions de dollars
• Employés de la technologie: 326

Portefeuille de produits financiers

Catégorie de produits	Actif total
Prêts commerciaux	12,4 milliards de dollars
Prêts à la consommation	8,7 milliards de dollars
Prêts hypothécaires	6,2 milliards de dollars
Produits d'investissement	3,9 milliards de dollars

Fulton Financial Corporation (Fult) - Modèle d'entreprise: propositions de valeur

Solutions bancaires personnalisées pour les particuliers et les entreprises

Au quatrième trimestre 2023, Fulton Financial Corporation propose des solutions bancaires personnalisées avec un actif total de 26,8 milliards de dollars et des dépôts totaux de 22,1 milliards de dollars. La banque dessert environ 1,3 million de clients dans cinq États du milieu de l'Atlantique.

Segment de clientèle	Nombre de clients	Solde moyen du compte
Banque personnelle	850,000	$47,500
Banque d'affaires	450,000	$215,000

Services financiers complets sous une seule plateforme

Fulton propose une gamme complète de services financiers avec le portefeuille de produits suivant:

• Comptes de chèques et d'épargne
• Prêts commerciaux
• Services bancaires commerciaux
• Gestion de la richesse
• Prêt hypothécaire et prêt à la consommation

Approche bancaire axée sur la communauté locale

Fulton Financial exploite 221 succursales à travers la Pennsylvanie, le Delaware, le New Jersey, le Maryland et la Virginie avec un fort engagement envers la banque communautaire locale.

État	Nombre de branches	Pénétration du marché
Pennsylvanie	132	45%
Delaware	35	38%
New Jersey	24	22%

Taux d'intérêt concurrentiels et produits financiers

En janvier 2024, Fulton Financial offre des tarifs compétitifs:

• Compte d'épargne personnelle: 3,75% apy
• Vérification des entreprises: taux d'intérêt de 2,25%
• CD à 5 ans: 4,50% apy
• Prêts à domicile: à partir de 6,99% APR

Expériences bancaires numériques et physiques intégrées

Métriques bancaires numériques pour Fulton Financial en 2023:

Métrique bancaire numérique	Nombre / pourcentage
Utilisateurs de la banque mobile	620,000
Pénétration des services bancaires en ligne	72%
Volume de transaction numérique	47,3 millions

Fulton Financial Corporation (Fult) - Modèle d'entreprise: relations avec les clients

Service client personnalisé

Fulton Financial Corporation maintient 209 bureaux bancaires dans cinq États du milieu de l'Atlantique en 2023. La banque emploie 4 385 employés à temps plein dédiés à la gestion de la relation client.

Canal de service client	Volume d'interaction annuel
Interactions de branche	1,2 million
Interactions du centre d'appel	785,000
Interactions de support numérique	642,000

Modèle bancaire basé sur les relations

Cibles financières de Fulton petites et moyennes entreprises avec des solutions bancaires personnalisées. La banque dessert environ 64 000 clients commerciaux dans ses régions d'exploitation.

• Portefeuille de prêts commerciaux moyens: 8,3 milliards de dollars
• Valeur de la relation client commerciale moyenne: 412 000 $
• Taux de rétention de la clientèle: 87,5%

Plates-formes bancaires numériques en libre-service

Les plateformes bancaires numériques gérées par Fulton Financial comprennent des services bancaires mobiles et en ligne avec 247 000 utilisateurs de banque numérique actifs.

Service numérique	Utilisateurs actifs mensuels
Application bancaire mobile	183,000
Plateforme bancaire en ligne	64,000

Consultations de conseil financier régulières

Fulton Financial fournit des services de conseil financier dédiés avec 92 conseillers financiers certifiés dans tout son réseau.

• Valeur du portefeuille du client consultatif moyen: 1,7 million de dollars
• Sessions de consultation financière annuelles: 18 500

Engagement communautaire et programmes de soutien local

La société a investi 3,2 millions de dollars dans le développement communautaire et les initiatives de soutien local en 2023.

Programme communautaire	Investissement annuel
Assistance commerciale locale	1,4 million de dollars
Subventions éducatives	$892,000
Développement communautaire	$908,000

Fulton Financial Corporation (Fult) - Modèle d'entreprise: canaux

Réseau de succursale physique

En 2024, Fulton Financial Corporation exploite 218 bureaux bancaires dans cinq États: Pennsylvanie, Delaware, Maryland, New Jersey et Virginie.

État	Nombre de branches
Pennsylvanie	132
Delaware	34
Maryland	22
New Jersey	18
Virginie	12

Site Web de banque en ligne

La plate-forme bancaire en ligne de Fulton Financial dessert environ 375 000 utilisateurs de banque numérique actifs au quatrième trimestre 2023.

• Les fonctionnalités du site Web incluent la gestion des comptes
• Services de paiement
• Transferts de fonds
• Dépôt de chèques mobiles

Application bancaire mobile

L'application bancaire mobile a été téléchargée 285 000 fois avec une note d'utilisateurs de 4,6 / 5 sur Apple App Store et Google Play Store.

Plate-forme	Téléchargements d'applications	Note utilisateur
Apple App Store	148,000	4.6/5
Google Play Store	137,000	4.6/5

Téléphone Assistance à la clientèle

Le centre de service à la clientèle gère environ 85 000 interactions client tous les mois avec un temps de réponse moyen de 3,2 minutes.

Réseau ATM

Fulton Financial donne accès à 350 distributeurs automatiques de billets propriétaires et participe à un réseau de 30 000 distributeurs automatiques de billets sans supplément à l'échelle nationale.

Type de guichet automatique	Nombre de distributeurs automatiques de billets
MAT propriétaires	350
Réseau sans surcharge	30,000

Fulton Financial Corporation (Fult) - Modèle d'entreprise: segments de clientèle

Clients bancaires de détail individuels

En 2024, Fulton Financial Corporation dessert environ 610 000 clients bancaires de détail individuels à travers son réseau bancaire régional.

Caractéristiques du segment de la clientèle	Métrique
Solde moyen du compte	$42,750
Utilisateurs de la banque numérique	378,000
Pénétration des services bancaires mobiles	62%

Petites et moyennes entreprises

Fulton Financial Corporation soutient 45 300 clients commerciaux de petite à moyenne taille dans ses régions opérationnelles.

• Taille moyenne des prêts commerciaux: 375 000 $
• Comptes de chèques commerciaux: 28 700
• Revenus annuels des banques commerciales: 87,4 millions de dollars

Clients commerciaux et d'entreprise

La banque dessert 2 350 clients commerciaux et d'entreprises ayant des besoins financiers plus complexes.

Détails du segment d'entreprise	Quantité
Total des clients d'entreprise	2,350
Taille moyenne des prêts d'entreprise	2,3 millions de dollars
Revenus de la banque d'entreprise	215,6 millions de dollars

Individus à haute nette

Fulton Financial Corporation cible 12 500 personnes à haute teneur en noue avec des services de gestion de patrimoine spécialisés.

• Seuil minimum de valeur nette: 1 million de dollars
• Portefeuille d'investissement moyen: 4,2 millions de dollars
• Actifs de gestion de patrimoine sous gestion: 3,8 milliards de dollars

Organisations communautaires locales

La banque soutient 1 750 organisations communautaires locales grâce à des services bancaires spécialisés.

Segment de l'organisation communautaire	Statistiques
Total des organisations communautaires	1,750
Relations bancaires à but non lucratif	1,230
Prêts de développement communautaire	126,5 millions de dollars

Fulton Financial Corporation (Fult) - Modèle d'entreprise: Structure des coûts

Dépenses de fonctionnement de la succursale

À partir du rapport annuel de 2023, Fulton Financial Corporation a maintenu 219 succursales dans cinq États. Les dépenses d'exploitation totales étaient de 214,3 millions de dollars.

Catégorie de dépenses	Coût annuel
Loyer et occupation	87,6 millions de dollars
Services publics	22,1 millions de dollars
Entretien	34,5 millions de dollars

Maintenance de la technologie et des infrastructures numériques

L'investissement technologique total en 2023 était de 98,7 millions de dollars.

• Infrastructure informatique: 42,3 millions de dollars
• Systèmes de cybersécurité: 26,5 millions de dollars
• Plateformes bancaires numériques: 29,9 millions de dollars

Salaires et avantages sociaux des employés

Les dépenses totales d'indemnisation pour 2023 étaient de 456,2 millions de dollars.

Composant de compensation	Coût annuel
Salaires de base	312,4 millions de dollars
Avantages sociaux	68,3 millions de dollars
Plans de retraite	75,5 millions de dollars

Coûts de conformité réglementaire

Les frais de réglementation et de conformité ont totalisé 76,9 millions de dollars en 2023.

• Conformité juridique: 38,6 millions de dollars
• Audit et gestion des risques: 24,3 millions de dollars
• Représentation réglementaire: 14 millions de dollars

Frais de marketing et d'acquisition des clients

Les dépenses de marketing pour 2023 étaient de 42,1 millions de dollars.

Canal de marketing	Dépenses annuelles
Marketing numérique	18,7 millions de dollars
Médias traditionnels	14,3 millions de dollars
Parrainages communautaires	9,1 millions de dollars

Fulton Financial Corporation (Fult) - Modèle d'entreprise: Strots de revenus

Revenu des intérêts des prêts et des investissements

Pour l'exercice 2023, Fulton Financial Corporation a déclaré un revenu net d'intérêts de 1,08 milliard de dollars. La ventilation des actifs générateurs d'intérêts comprend:

Catégorie d'actifs	Valeur totale
Prêts commerciaux	17,3 milliards de dollars
Prêts à la consommation	6,2 milliards de dollars
Titres d'investissement	5,9 milliards de dollars

Frais de service et frais de transaction

Les revenus des frais de service pour 2023 ont totalisé 213,4 millions de dollars, avec les composantes clés suivantes:

• Frais de service de compte de dépôt: 87,6 millions de dollars
• ATM et frais bancaires électroniques: 42,3 millions de dollars
• Services de gestion du Trésor: 63,5 millions de dollars

Frais de conseil en gestion de la patrimoine

Les services de gestion de patrimoine et de fiducie ont généré 98,7 millions de dollars de frais de conseil en 2023.

Service de gestion de patrimoine	Revenu
Services de confiance personnelle	42,3 millions de dollars
Avis d'investissement	56,4 millions de dollars

Revenus de produits hypothécaire et de prêt

Les revenus de produits hypothécaires et de prêts pour 2023 ont atteint 245,6 millions de dollars.

• Originations hypothécaires résidentielles: 156,2 millions de dollars
• Revenus hypothécaires commerciaux: 89,4 millions de dollars

Commissions de produits d'investissement et d'assurance

Les commissions de produits d'investissement et d'assurance ont totalisé 76,5 millions de dollars en 2023.

Catégorie de produits	Revenus de commission
Commissions de fonds communs de placement	38,2 millions de dollars
Commissions de produits d'assurance	38,3 millions de dollars

Fulton Financial Corporation (FULT) - Canvas Business Model: Value Propositions

Relationship-driven community banking model

• Community Reinvestment Act (CRA) rating: OUTSTANDING (as of last exam in 2024).
• Community development investments totaled $303 million in 2024.
• Employee volunteer hours reached 11,000+ during 2024.

Full-service financial solutions for all customer segments

Fulton Financial Corporation supports its full-service offering with a substantial balance sheet and strong operational efficiency, allowing it to serve diverse needs across its footprint.

Metric	Amount/Ratio (As of Q3 2025)
Total Assets	Approximately $32 billion
Total Net Loans	$24.0 billion
Total Deposits	$26.3 billion
Net Interest Income (Q3 2025)	$264.2 million
Net Interest Margin (NIM)	3.57%
Efficiency Ratio	56.5%

Expanded digital tools complementing personalized service

• Fulton Bank works to provide customers with expanded digital capabilities to complement the bank's personalized service.
• The company reported a loan-to-deposit ratio of 91% as of the end of Q3 2025, indicating balance sheet flexibility to support technology investments.
• Mortgage loans to low- to moderate-income buyers totaled $220 million from 2023-2024.

Regional scale with local decision-making and community support

The regional scale is evidenced by the physical footprint and the focus on localized lending, such as in Philadelphia.

Geographic/Scale Metric	Data Point
Financial Centers	200+
Employees	Over 3,300
Operating States	PA, NJ, MD, DE, and VA
Philadelphia Home Mortgages (2024 HMDA)	48
Small Business/Small Farm Loans (Philadelphia 2025 Goal)	100% of peer performance

Trusted advisor role for complex financial needs

• The Chairman and CEO noted success is a result of the focus on serving as trusted advisors to customers.
• Small Business Administration loan originations reached $135 million from 2023-2024.
• The Common Equity Tier 1 capital ratio was approximately 11.5% as of September 30, 2025, showing a strong capital base to support complex advisory roles.
• Non-performing assets were $201.0 million, or 0.63% of total assets, as of September 30, 2025, indicating sound credit quality management.

Fulton Financial Corporation (FULT) - Canvas Business Model: Customer Relationships

Fulton Financial Corporation serves more than 750,000 customers across its footprint in Pennsylvania, Maryland, Delaware, New Jersey, and Virginia as of year-end 2024. The company maintains over 235 financial centers and specialty offices to support its community-oriented banking style.

Dedicated relationship managers for commercial and wealth clients

The commercial banking segment, which focuses on small- and medium-sized businesses generally with annual gross revenue of less than $150 million, is supported by relationship banking guidelines. The wealth management arm, which includes Fulton Financial Advisors and Fulton Private Bank, is a key relationship driver. Wealth management revenues showed an increase of $0.4 million in the third quarter of 2025 compared to the prior quarter. This suggests active client engagement in advisory services.

High-touch, personalized service at physical branches

While digital adoption is high, the physical presence remains central to the high-touch model. Fulton Financial Corporation operates 235 financial centers and specialty offices. To be fair, only 18% of consumers prefer visiting a branch in person for their go-to banking method in 2025. The community-oriented style aims to enable each bank employee to be a better listener to maintain long-term relationships.

Here's a quick look at the scale of the physical footprint relative to the customer base:

Metric	Value as of Late 2025 Data Points
Total Assets	Over $30 billion
Total Customers Served	More than 750,000 (as of YE 2024)
Financial Centers/Offices	235
Total Net Loans	$24.0 billion (as of Q3 2025)

Self-service options via mobile and online banking platforms

The reliance on digital channels is significant, mirroring broader industry trends. As of 2025, 72% of U.S. adults use mobile banking apps. A significant majority of consumers, 77%, prefer to manage their bank accounts through a mobile app or a computer. Specifically, 42% of consumers prefer using a mobile app, while 36% prefer online banking via a website. Consumers are generally satisfied with digital offerings, with 96% rating their mobile and online banking experience as "excellent," "very good" or "good."

The digital relationship is supported by these platform capabilities:

• Mobile app as primary access point for over 55% of U.S. consumers.
• 83% of customers say digital innovations make services more accessible.
• The company is integrating technology, highlighted by the recent announcement of an intention to acquire Blue Foundry Bancorp, which will expand its presence in Northern New Jersey.

Proactive financial guidance and advisory services

Fulton Financial Corporation emphasizes serving as trusted advisors to deepen customer relationships. This guidance is delivered through its Investment Advisors segment. The focus on advisory services is evident in the financial results, where wealth management revenues saw a quarter-over-quarter increase of $0.4 million in Q3 2025. Furthermore, industry data suggests that 59% of consumers want digital banking services to include financial literacy tools and resources. The bank's allowance for credit losses stood at $376.3 million as of September 30, 2025, or 1.57% of total net loans, indicating active portfolio management that informs client advice.

Fulton Financial Corporation (FULT) - Canvas Business Model: Channels

You're looking at how Fulton Financial Corporation gets its services into the hands of its customers as of late 2025. It's a blend of the traditional brick-and-mortar presence and the necessary digital infrastructure, especially after integrating the Republic Bank assets.

Physical branch network in PA, DE, MD, NJ, and VA

Fulton Financial Corporation maintains a significant physical footprint, which is central to its community banking strategy in the Mid-Atlantic region. As of May 30, 2025, there were a total of 222 Fulton Bank locations across the United States. This network is heavily concentrated in the core states you're tracking.

This physical presence is the primary touchpoint for many long-standing customers, even as digital adoption accelerates. You should note the consolidation efforts that followed the Republic Bank acquisition; Fulton closed 13 branches by November 2024, which was projected to save the company roughly $8 million annually in pre-tax operating expenses starting in 2025. That's the cost of streamlining the physical channel.

Here's the quick math on where those 222 locations stood near the middle of 2025:

State	Number of Locations (as of May 30, 2025)	Percentage of Total Locations
Pennsylvania (PA)	118	53%
New Jersey (NJ)	58	26%
Maryland (MD)	24	11%
Delaware (DE) & Virginia (VA)	Remaining Locations (Approx. 22)	Remaining Percentage (Approx. 10%)

What this estimate hides is the density; in Pennsylvania, for example, there is about one location for every 108,492 people.

Digital banking (mobile app and online portals)

The digital channel is where the industry is moving, and Fulton Financial Corporation is keeping pace with the broader market trends. Nationally, by 2025, a significant majority-77 percent of consumers-prefer managing their bank accounts via a mobile app or a computer. Furthermore, in the U.S., about 76% of adults use mobile banking apps, and 73% actively use online banking services.

Fulton Financial Corporation provides its customers with online portals and mobile applications to handle everyday transactions. This digital layer is crucial for managing the bank's balance sheet, which held total deposits of $26.3 billion as of September 30, 2025, and net loans totaling $24.0 billion at that same date. The digital channel helps drive efficiency and supports the customer base that values convenience.

Key digital capabilities you'd expect Fulton Financial Corporation to offer include:

• Mobile check deposit functionality.
• Account balance viewing and transaction history.
• Electronic funds transfers between accounts.
• Secure messaging with customer service representatives.

Specialized subsidiaries like Fulton Mortgage Company

Fulton Financial Corporation uses specialized subsidiaries to deliver focused services, which is a key part of its multi-faceted channel strategy. These entities act as dedicated distribution points for specific products.

The residential mortgage services are channeled through Fulton Mortgage Company. This allows the bank to compete effectively in the mortgage space, which, in the broader market, saw loan originations increase by 8% in 2024 compared to 2023.

Other specialized channels include:

• Fulton Financial Advisors, N.A., for investment management and planning.
• Fulton Private Bank, for wealth management services.

These subsidiaries ensure that specialized, high-value services aren't lost in the general branch traffic.

ATM network and customer contact centers

For immediate cash access and basic transactions outside of branch hours, the ATM network is a vital channel. Fulton Financial Corporation advertises a network of over 230 ATMs across its operating footprint. This network supports essential functions like cash withdrawal and check deposits, helping to reduce the need for in-person teller visits.

When digital or physical channels aren't enough, the customer contact center serves as the final escalation point. You can reach their general contact line at 1-800-385-8664. This center is the human interface for resolving complex issues or assisting customers who are not comfortable with the digital tools.

The contact center supports the entire service area, which includes customers whose accounts are now consolidated following the April 26, 2024, acquisition of Republic Bank assets.

Fulton Financial Corporation (FULT) - Canvas Business Model: Customer Segments

Fulton Financial Corporation serves a diverse customer base across its Mid-Atlantic footprint, which includes Pennsylvania, New Jersey, Maryland, Delaware, and Virginia. As of the third quarter of 2025, Fulton Financial Corporation reported total deposits of $26.3 billion.

Retail consumers and families in the Mid-Atlantic footprint

The consumer segment is strategically divided, focusing on Mass Affluent clients aged 55 and older, and Emerging Affluent clients aged 30 to 50. The Mass Affluent group is noted as representing the largest share of deposit and wealth management revenue for the bank's financial products. As of September 30, 2025, non-interest-bearing deposit balances were 19.5% of total deposits. Consumer loans saw an increase of $115.4 million during the third quarter of 2025.

Deposit Component (as of Q3 2025)	Percentage of Total Deposits
Non-interest-bearing deposits	19.5%
Interest-bearing deposits (Implied)	80.5%

Small to mid-sized businesses (SMBs)

The core business-to-business customer base is defined as small to medium-sized enterprises with annual revenues ranging between $2 million and $100 million. These clients are often business owners aged 45 to 65 who prioritize relationship-based banking and local decision-making. Commercial banking revenue increased from $40.2 million to $44.8 million for the first half of 2025.

Commercial and industrial (C&I) companies

The business segment contributed a dominant portion of the total loan portfolio. As of the second quarter of 2025, Fulton Financial Corporation's total net loan portfolio stood at $24 billion. Commercial and industrial loans represented 38% of this total loan portfolio in Q2 2025. By the end of Q3 2025, total net loans were $24.0 billion. Commercial and other loans decreased by $86.4 million in the third quarter of 2025.

Loan Category (as of Q2 2025)	Balance or Percentage of Total Loans
Commercial and Industrial (C&I) Loans	38%
Residential Mortgage Loans	27%
Commercial Real Estate (CRE) Loans Outstanding	$9.68 billion
Office Loans (Subset of CRE)	5% of total portfolio

High-Net-Worth individuals and institutional clients

This segment is served through specialized advisory services. Wealth management revenue for Fulton Financial Corporation grew from $41.1 million to $44.1 million for the first half of 2025. The company repurchased 1,650,000 shares of common stock in the third quarter of 2025 at a cost of $30.8 million.

• The Common Equity Tier 1 capital ratio was approximately 11.5% as of September 30, 2025.
• Tangible book value per share increased by 18% on an annualized basis as of Q3 2025.

Fulton Financial Corporation (FULT) - Canvas Business Model: Cost Structure

You're looking at the cost side of Fulton Financial Corporation's business as of late 2025, which is heavily influenced by interest rates and ongoing technology modernization. The cost structure is dominated by funding costs and operating expenses related to its branch network and employee base.

Interest expense on customer deposits and borrowed funds remains a primary variable cost. For the third quarter of 2025, Fulton Financial Corporation saw a $1.0 million increase in interest expense on deposits compared to the second quarter of 2025. Conversely, interest expense on borrowings and other interest-bearing liabilities actually decreased by $2.1 million quarter-over-quarter. The average cost of total deposits settled at 1.96% for Q3 2025, while the total cost of funds declined by four basis points compared to the prior quarter.

Personnel and occupancy costs form a significant portion of the fixed operating non-interest expense. The increase in non-interest expense in Q3 2025 was largely attributable to higher salaries and benefits. Specifically, salaries and employee benefits expense rose by $4.1 million linked quarter, driven by incentive compensation and one additional calendar day in the period. To give you a sense of the scale, the operating non-interest expense for the third quarter of 2025 was reported at $191.4 million.

You can see a breakdown of the expense drivers and related metrics here:

Cost Component Category	Metric/Value	Period/Context
Operating Non-Interest Expense	$191.4 million	Q3 2025
Salaries and Employee Benefits Expense Change	Increase of $4.1 million	Linked Quarter (Q3 2025 vs Q2 2025)
Average Cost of Total Deposits	1.96%	Q3 2025
Total Cost of Funds Change	Decrease of 4 basis points	Compared to Q2 2025
Net Occupancy Costs Change	Decrease of $1.8 million	Q2 2025 (due to lower snow removal)

Fulton Financial Corporation is actively managing its technology overhead as a strategic investment. The firm has made a significant technology spend over the past five years to support digital growth. This investment covered several key systems:

• New commercial origination system
• New mortgage origination system
• New mortgage loan servicing system
• New consumer origination system
• New customer relationship management system

Finally, the cost associated with managing credit risk, the provision for credit losses, was $10.2 million in the third quarter of 2025. This expense resulted in an allowance for credit losses attributable to net loans of $376.3 million, or 1.57% of total net loans as of September 30, 2025. The annualized net charge-offs for Q3 2025 were 0.18% of total average loans, an improvement from 0.20% in the prior quarter. Honestly, keeping charge-offs that low shows good underwriting discipline.

Finance: draft 13-week cash view by Friday.

Fulton Financial Corporation (FULT) - Canvas Business Model: Revenue Streams

You're looking at how Fulton Financial Corporation brings in the money, which, as a bank, boils down to two main buckets: interest earned and fees charged. For the third quarter of 2025, the core engine was clearly Net Interest Income.

Net Interest Income (NII) from loans and securities was a strong $264.2 million in Q3 2025. This figure represents the difference between the interest Fulton Financial earned on its assets, like loans, and the interest it paid out on its liabilities, like deposits. The net interest margin (NIM) for that quarter was reported at a solid 3.57%. This NII stream is the bedrock of the bank's earnings.

The second major component is Non-interest income from fees, which totaled $70.4 million in Q3 2025. This shows the bank is effectively monetizing its services beyond just lending. To give you a clearer picture of where that $70.4 million came from, here's a look at the composition of non-interest income, based on the relative contributions of key fee-generating areas:

Revenue Source Category	Approximate % of Non-Interest Income (Q3 2025 Context)	Quarter-over-Quarter Change (Q2 2025 to Q3 2025)
Commercial Banking Fees	33%	N/A
Wealth Management and Trust Fees	32%	Increased by $0.5 million
Other Fee Income (Including Card/Mortgage)	35%	Varies by sub-component

We can see the specific fee-based activities that contributed to the quarter-over-quarter increase in non-interest income from $69.1 million in Q2 2025 to $70.4 million in Q3 2025. Honestly, these smaller streams add up and show good service penetration.

Here are the specific fee-based revenue streams and their reported quarter-over-quarter growth:

• Mortgage banking income increased by $0.9 million.
• Merchant and card fee income increased by $0.8 million.
• Cash management fee income increased by $0.6 million.
• Overdraft fee income increased by $0.5 million.
• Wealth management revenues increased by $0.5 million.
• Other consumer deposit banking fees increased by $0.5 million.
• Debit card fee income increased by $0.4 million.
• Commercial customer interest rate derivative fee income increased by $0.4 million.

The wealth management and trust fees are a significant part of the non-interest income mix, representing about 32% of that total. Also, keep an eye on the commercial customer interest rate derivative fee income, which is part of the capital markets income; it saw an increase of $0.4 million from the prior quarter, showing activity in hedging services for commercial clients.

For the full year 2025 outlook, Fulton Financial Corporation projected non-interest income to be in the range of $270 million to $280 million. That gives you a sense of the expected run rate for these fee-based services over the entire year, which is definitely important for valuation.