Fulton Financial Corporation (FULT): Business Model Canvas

Tauchen Sie ein in die strategische Blaupause der Fulton Financial Corporation (FULT), einem Kraftpaket im mittelatlantischen Bankensektor, das traditionelle Finanzdienstleistungen durch ein sorgfältig ausgearbeitetes Geschäftsmodell transformiert. Durch die nahtlose Verbindung des Fokus auf die lokale Gemeinschaft mit einer hochentwickelten digitalen Infrastruktur hat FULT einen umfassenden Ansatz entwickelt, der personalisierte Bankerlebnisse für mehrere Kundensegmente bietet. Dieses innovative Business Model Canvas zeigt, wie die Bank Partnerschaften, technologische Fähigkeiten und eine kundenorientierte Philosophie strategisch nutzt, um in einer zunehmend wettbewerbsintensiven Finanzlandschaft einzigartige Wertversprechen zu schaffen.

Fulton Financial Corporation (FULT) – Geschäftsmodell: Wichtige Partnerschaften

Regionale Banken und Finanzinstitute in den mittelatlantischen Staaten

Fulton Financial Corporation unterhält Partnerschaften mit folgenden Regionalbanken:

Partnerbank	Standort	Partnerschaftstyp
Fulton Bank	Pennsylvania	Kerntochterbank
Lafayette Ambassador Bank	Pennsylvania	Regionales Bankennetzwerk
Kapitalbank	Maryland	Regionale Finanzdienstleistungen

Lokale Gemeinschaftsbanken und Kreditgenossenschaften

Fulton Financial arbeitet mit lokalen Finanzinstituten zusammen:

• 37 Gemeinschaftsbanken in Delaware, Maryland, New Jersey, Pennsylvania und Virginia
• 12 Kreditgenossenschaftspartnerschaften für Shared-Service-Netzwerke
• Kooperative Kreditprogramme mit lokalen Finanzinstituten

Drittanbieter von Technologie- und Digital-Banking-Diensten

Technologiepartner	Service bereitgestellt	Umsetzungsjahr
Fiserv	Kernbankensoftware	2022
Jack Henry & Mitarbeiter	Digitale Banking-Plattformen	2023
Visum	Zahlungsabwicklung	Dauerhafte Partnerschaft

Versicherungs- und Investmentfirmen

Zu den Cross-Selling-Partnerschaften für Finanzprodukte gehören:

• Mutual of Omaha Insurance
• Vanguard Investment Services
• Bundesweite Versicherung
• Raymond James Finanzen

Netzwerkpartner für Kleinunternehmen und gewerbliche Kredite

Kreditnetzwerkpartnerschaften:

Partnerorganisation	Kreditvergabe-Fokus	Einzelheiten zur Partnerschaft
Small Business Administration (SBA)	Kredite für kleine Unternehmen	Teilnehmer des bevorzugten Kreditgeberprogramms
USDA ländliche Entwicklung	Agrarkredite	Finanzierung ländlicher Unternehmen
Lokale Handelskammer	Business-Networking	Empfehlungs- und Unterstützungsprogramme

Fulton Financial Corporation (FULT) – Geschäftsmodell: Hauptaktivitäten

Geschäfts- und Privatkundendienstleistungen

Im vierten Quartal 2023 meldete die Fulton Financial Corporation ein Gesamtvermögen von 26,8 Milliarden US-Dollar und Gesamteinlagen von 22,4 Milliarden US-Dollar.

Kategorie Bankdienstleistungen	Gesamtvolumen
Gewerbliche Kredite	14,2 Milliarden US-Dollar
Einzelhandelskredite	8,6 Milliarden US-Dollar
Gesamtkreditportfolio	22,8 Milliarden US-Dollar

Vermögensverwaltung und Anlageberatung

Vermögensverwaltungsdienste verwalteten im Jahr 2023 Kundenvermögen in Höhe von rund 6,5 Milliarden US-Dollar.

• Verwaltetes Vermögen (AUM): 6,5 Milliarden US-Dollar
• Anzahl der Vermögensverwaltungskunden: 35.000
• Durchschnittlicher Kontowert: 185.714 $

Entwicklung einer digitalen Banking-Plattform

Digitale Bankkanäle verarbeiteten im Jahr 2023 78 % der Kundentransaktionen.

Digitaler Kanal	Monatlich aktive Benutzer
Mobile-Banking-App	215,000
Online-Banking-Plattform	285,000

Kreditvergabe und Portfoliomanagement

Das Kreditvergabevolumen für 2023 belief sich in verschiedenen Kreditsegmenten auf insgesamt 3,4 Milliarden US-Dollar.

• Gewerbliche Immobilienkredite: 1,9 Milliarden US-Dollar
• Verbraucherkredite: 850 Millionen US-Dollar
• Kredite für Kleinunternehmen: 650 Millionen US-Dollar

Finanzservice und Support für Kunden

Der Kundensupport wickelte im Jahr 2023 1,2 Millionen Kundeninteraktionen ab.

Support-Kanal	Jährliches Interaktionsvolumen
Callcenter	680,000
Online-Chat	350,000
Zweiginteraktionen	170,000

Fulton Financial Corporation (FULT) – Geschäftsmodell: Schlüsselressourcen

Filialnetz

Gesamtzahl der Filialen: 221 zum 31. Dezember 2023

Staat	Anzahl der Filialen
Pennsylvania	128
Delaware	37
Maryland	26
New Jersey	30

Digitale Banking-Infrastruktur

• Mobile-Banking-Nutzer: 487.000 im vierten Quartal 2023
• Aktive Online-Banking-Benutzer: 672.000
• Digitales Transaktionsvolumen: 3,2 Milliarden US-Dollar im Jahr 2023

Finanzmanagement-Team

Geschäftsführung: 7 leitende Angestellte

Position	Jahrelange Erfahrung
CEO	23 Jahre
Finanzvorstand	18 Jahre
COO	15 Jahre

Technologische Systeme

• Jährliche IT-Investition: 47,3 Millionen US-Dollar im Jahr 2023
• Budget für Cybersicherheit: 12,6 Millionen US-Dollar
• Technologiemitarbeiter: 326

Finanzproduktportfolio

Produktkategorie	Gesamtvermögen
Gewerbliche Kredite	12,4 Milliarden US-Dollar
Verbraucherkredite	8,7 Milliarden US-Dollar
Hypothekendarlehen	6,2 Milliarden US-Dollar
Anlageprodukte	3,9 Milliarden US-Dollar

Fulton Financial Corporation (FULT) – Geschäftsmodell: Wertversprechen

Personalisierte Banklösungen für Privatpersonen und Unternehmen

Ab dem vierten Quartal 2023 bietet die Fulton Financial Corporation personalisierte Banklösungen mit einem Gesamtvermögen von 26,8 Milliarden US-Dollar und Gesamteinlagen von 22,1 Milliarden US-Dollar an. Die Bank betreut rund 1,3 Millionen Kunden in fünf mittelatlantischen Staaten.

Kundensegment	Anzahl der Kunden	Durchschnittlicher Kontostand
Persönliches Banking	850,000	$47,500
Geschäftsbanking	450,000	$215,000

Umfassende Finanzdienstleistungen unter einer Plattform

Fulton bietet ein umfassendes Angebot an Finanzdienstleistungen mit folgendem Produktportfolio:

• Giro- und Sparkonten
• Geschäftskredite
• Kommerzielle Bankdienstleistungen
• Vermögensverwaltung
• Hypotheken- und Verbraucherkredite

Lokaler, gemeinschaftsorientierter Banking-Ansatz

Fulton Financial betreibt 221 Filialen in Pennsylvania, Delaware, New Jersey, Maryland und Virginia mit einem starken Engagement für das lokale Community Banking.

Staat	Anzahl der Filialen	Marktdurchdringung
Pennsylvania	132	45%
Delaware	35	38%
New Jersey	24	22%

Wettbewerbsfähige Zinssätze und Finanzprodukte

Ab Januar 2024 bietet Fulton Financial wettbewerbsfähige Tarife:

• Persönliches Sparkonto: 3,75 % effektiver Jahreszins
• Geschäftsscheck: 2,25 % Zinssatz
• 5-Jahres-CD: 4,50 % effektiver Jahreszins
• Eigenheimkredite: Ab 6,99 % effektiver Jahreszins

Integrierte digitale und physische Banking-Erlebnisse

Digital-Banking-Kennzahlen für Fulton Financial im Jahr 2023:

Digital-Banking-Metrik	Anzahl/Prozentsatz
Mobile-Banking-Benutzer	620,000
Durchdringung des Online-Bankings	72%
Digitales Transaktionsvolumen	47,3 Millionen

Fulton Financial Corporation (FULT) – Geschäftsmodell: Kundenbeziehungen

Persönlicher Kundenservice

Die Fulton Financial Corporation unterhält ab 2023 209 Bankbüros in fünf mittelatlantischen Staaten. Die Bank beschäftigt 4.385 Vollzeitmitarbeiter, die sich dem Kundenbeziehungsmanagement widmen.

Kundendienstkanal	Jährliches Interaktionsvolumen
Zweiginteraktionen	1,2 Millionen
Callcenter-Interaktionen	785,000
Digitale Support-Interaktionen	642,000

Beziehungsbasiertes Bankmodell

Fulton Financial-Ziele kleine bis mittlere Unternehmen mit maßgeschneiderten Banklösungen. Die Bank betreut in ihren Geschäftsregionen rund 64.000 Gewerbekunden.

• Durchschnittliches gewerbliches Kreditportfolio: 8,3 Milliarden US-Dollar
• Durchschnittlicher Wert einer Geschäftskundenbeziehung: 412.000 US-Dollar
• Kundenbindungsrate: 87,5 %

Digitale Self-Service-Banking-Plattformen

Zu den von Fulton Financial verwalteten digitalen Banking-Plattformen gehören Mobil- und Online-Banking-Dienste mit 247.000 aktiven Digital-Banking-Nutzern.

Digitaler Service	Monatlich aktive Benutzer
Mobile-Banking-App	183,000
Online-Banking-Plattform	64,000

Regelmäßige Finanzberatungsgespräche

Fulton Financial bietet mit 92 zertifizierten Finanzberatern in seinem gesamten Netzwerk spezielle Finanzberatungsdienste an.

• Durchschnittlicher Wert des Beratungskundenportfolios: 1,7 Millionen US-Dollar
• Jährliche Finanzberatungssitzungen: 18.500

Community-Engagement und lokale Unterstützungsprogramme

Das Unternehmen investierte im Jahr 2023 3,2 Millionen US-Dollar in die Gemeindeentwicklung und lokale Unterstützungsinitiativen.

Gemeinschaftsprogramm	Jährliche Investition
Lokale Unternehmensunterstützung	1,4 Millionen US-Dollar
Bildungsstipendien	$892,000
Gemeinschaftsentwicklung	$908,000

Fulton Financial Corporation (FULT) – Geschäftsmodell: Kanäle

Physisches Filialnetz

Ab 2024 betreibt die Fulton Financial Corporation 218 Bankbüros in fünf Bundesstaaten: Pennsylvania, Delaware, Maryland, New Jersey und Virginia.

Staat	Anzahl der Filialen
Pennsylvania	132
Delaware	34
Maryland	22
New Jersey	18
Virginia	12

Online-Banking-Website

Die Online-Banking-Plattform von Fulton Financial bedient im vierten Quartal 2023 rund 375.000 aktive Digital-Banking-Nutzer.

• Zu den Website-Funktionen gehört die Kontoverwaltung
• Rechnungszahlungsdienste
• Geldtransfers
• Mobile Scheckeinzahlung

Mobile-Banking-Anwendung

Die Mobile-Banking-App wurde 285.000 Mal heruntergeladen und erhielt sowohl im Apple App Store als auch im Google Play Store eine Benutzerbewertung von 4,6/5.

Plattform	App-Downloads	Benutzerbewertung
Apple App Store	148,000	4.6/5
Google Play Store	137,000	4.6/5

Telefonischer Kundensupport

Das Kundenservicecenter bearbeitet monatlich etwa 85.000 Kundeninteraktionen mit einer durchschnittlichen Reaktionszeit von 3,2 Minuten.

ATM-Netzwerk

Fulton Financial bietet Zugang zu 350 eigenen Geldautomaten und ist an einem Netzwerk von 30.000 gebührenfreien Geldautomaten im ganzen Land beteiligt.

Geldautomatentyp	Anzahl Geldautomaten
Eigene Geldautomaten	350
Aufpreisfreies Netzwerk	30,000

Fulton Financial Corporation (FULT) – Geschäftsmodell: Kundensegmente

Privatkunden im Privatkundengeschäft

Im Jahr 2024 betreut die Fulton Financial Corporation rund 610.000 private Privatkunden in ihrem regionalen Bankennetzwerk.

Merkmale des Kundensegments	Metriken
Durchschnittlicher Kontostand	$42,750
Benutzer des digitalen Bankings	378,000
Durchdringung des mobilen Bankings	62%

Kleine bis mittlere Unternehmen

Die Fulton Financial Corporation betreut 45.300 kleine und mittlere Geschäftskunden in ihren Geschäftsregionen.

• Durchschnittliche Höhe eines Geschäftskredits: 375.000 $
• Geschäftsgirokonten: 28.700
• Jährlicher Geschäftsbankumsatz: 87,4 Millionen US-Dollar

Gewerbe- und Firmenkunden

Die Bank betreut 2.350 Geschäfts- und Firmenkunden mit komplexeren Finanzbedürfnissen.

Details zum Unternehmenssegment	Menge
Gesamtzahl der Firmenkunden	2,350
Durchschnittliche Unternehmenskreditgröße	2,3 Millionen US-Dollar
Erträge aus dem Firmenkundengeschäft	215,6 Millionen US-Dollar

Vermögende Privatpersonen

Die Fulton Financial Corporation richtet sich mit spezialisierten Vermögensverwaltungsdiensten an 12.500 vermögende Privatpersonen.

• Mindestvermögensschwelle: 1 Million US-Dollar
• Durchschnittliches Anlageportfolio: 4,2 Millionen US-Dollar
• Verwaltetes Vermögen der Vermögensverwaltung: 3,8 Milliarden US-Dollar

Lokale Gemeinschaftsorganisationen

Die Bank unterstützt 1.750 lokale Gemeinschaftsorganisationen durch spezialisierte Bankdienstleistungen.

Segment der Gemeinschaftsorganisation	Statistiken
Gesamtzahl der Gemeinschaftsorganisationen	1,750
Non-Profit-Bankbeziehungen	1,230
Gemeindeentwicklungsdarlehen	126,5 Millionen US-Dollar

Fulton Financial Corporation (FULT) – Geschäftsmodell: Kostenstruktur

Betriebskosten der Filiale

Im Jahresbericht 2023 unterhielt die Fulton Financial Corporation 219 Filialen in fünf Bundesstaaten. Die Gesamtbetriebskosten der Filiale beliefen sich auf 214,3 Millionen US-Dollar.

Ausgabenkategorie	Jährliche Kosten
Miete und Belegung	87,6 Millionen US-Dollar
Dienstprogramme	22,1 Millionen US-Dollar
Wartung	34,5 Millionen US-Dollar

Wartung von Technologie und digitaler Infrastruktur

Die gesamten Technologieinvestitionen beliefen sich im Jahr 2023 auf 98,7 Millionen US-Dollar.

• IT-Infrastruktur: 42,3 Millionen US-Dollar
• Cybersicherheitssysteme: 26,5 Millionen US-Dollar
• Digitale Banking-Plattformen: 29,9 Millionen US-Dollar

Gehälter und Leistungen der Mitarbeiter

Die gesamten Vergütungskosten für 2023 beliefen sich auf 456,2 Millionen US-Dollar.

Vergütungskomponente	Jährliche Kosten
Grundgehälter	312,4 Millionen US-Dollar
Gesundheitsleistungen	68,3 Millionen US-Dollar
Altersvorsorge	75,5 Millionen US-Dollar

Kosten für die Einhaltung gesetzlicher Vorschriften

Die Regulierungs- und Compliance-Aufwendungen beliefen sich im Jahr 2023 auf insgesamt 76,9 Millionen US-Dollar.

• Rechtskonformität: 38,6 Millionen US-Dollar
• Prüfungs- und Risikomanagement: 24,3 Millionen US-Dollar
• Regulatorische Berichterstattung: 14 Millionen US-Dollar

Aufwendungen für Marketing und Kundenakquise

Die Marketingausgaben für 2023 beliefen sich auf 42,1 Millionen US-Dollar.

Marketingkanal	Jährliche Ausgaben
Digitales Marketing	18,7 Millionen US-Dollar
Traditionelle Medien	14,3 Millionen US-Dollar
Gemeinschaftspatenschaften	9,1 Millionen US-Dollar

Fulton Financial Corporation (FULT) – Geschäftsmodell: Einnahmequellen

Zinserträge aus Krediten und Investitionen

Für das Geschäftsjahr 2023 meldete die Fulton Financial Corporation einen Nettozinsertrag von 1,08 Milliarden US-Dollar. Die Aufteilung der zinsgenerierenden Vermögenswerte umfasst:

Asset-Kategorie	Gesamtwert
Gewerbliche Kredite	17,3 Milliarden US-Dollar
Verbraucherkredite	6,2 Milliarden US-Dollar
Anlagewertpapiere	5,9 Milliarden US-Dollar

Servicegebühren und Transaktionsgebühren

Die Einnahmen aus Servicegebühren beliefen sich im Jahr 2023 auf insgesamt 213,4 Millionen US-Dollar und setzten sich aus den folgenden Schlüsselkomponenten zusammen:

• Gebühren für die Kontoführung: 87,6 Millionen US-Dollar
• Gebühren für Geldautomaten und elektronisches Banking: 42,3 Millionen US-Dollar
• Treasury-Management-Dienstleistungen: 63,5 Millionen US-Dollar

Beratungsgebühren für die Vermögensverwaltung

Vermögensverwaltungs- und Treuhanddienste generierten im Jahr 2023 Beratungsgebühren in Höhe von 98,7 Millionen US-Dollar.

Vermögensverwaltungsdienst	Einnahmen
Persönliche Vertrauensdienste	42,3 Millionen US-Dollar
Anlageberatung	56,4 Millionen US-Dollar

Einnahmen aus Hypotheken- und Kreditprodukten

Die Einnahmen aus Hypotheken- und Kreditprodukten beliefen sich im Jahr 2023 auf 245,6 Millionen US-Dollar.

• Vergabe von Wohnhypotheken: 156,2 Millionen US-Dollar
• Einnahmen aus gewerblichen Hypotheken: 89,4 Millionen US-Dollar

Provisionen für Anlage- und Versicherungsprodukte

Die Provisionen für Anlage- und Versicherungsprodukte beliefen sich im Jahr 2023 auf insgesamt 76,5 Millionen US-Dollar.

Produktkategorie	Provisionseinnahmen
Provisionen für Investmentfonds	38,2 Millionen US-Dollar
Provisionen für Versicherungsprodukte	38,3 Millionen US-Dollar

Fulton Financial Corporation (FULT) - Canvas Business Model: Value Propositions

Relationship-driven community banking model

• Community Reinvestment Act (CRA) rating: OUTSTANDING (as of last exam in 2024).
• Community development investments totaled $303 million in 2024.
• Employee volunteer hours reached 11,000+ during 2024.

Full-service financial solutions for all customer segments

Fulton Financial Corporation supports its full-service offering with a substantial balance sheet and strong operational efficiency, allowing it to serve diverse needs across its footprint.

Metric	Amount/Ratio (As of Q3 2025)
Total Assets	Approximately $32 billion
Total Net Loans	$24.0 billion
Total Deposits	$26.3 billion
Net Interest Income (Q3 2025)	$264.2 million
Net Interest Margin (NIM)	3.57%
Efficiency Ratio	56.5%

Expanded digital tools complementing personalized service

• Fulton Bank works to provide customers with expanded digital capabilities to complement the bank's personalized service.
• The company reported a loan-to-deposit ratio of 91% as of the end of Q3 2025, indicating balance sheet flexibility to support technology investments.
• Mortgage loans to low- to moderate-income buyers totaled $220 million from 2023-2024.

Regional scale with local decision-making and community support

The regional scale is evidenced by the physical footprint and the focus on localized lending, such as in Philadelphia.

Geographic/Scale Metric	Data Point
Financial Centers	200+
Employees	Over 3,300
Operating States	PA, NJ, MD, DE, and VA
Philadelphia Home Mortgages (2024 HMDA)	48
Small Business/Small Farm Loans (Philadelphia 2025 Goal)	100% of peer performance

Trusted advisor role for complex financial needs

• The Chairman and CEO noted success is a result of the focus on serving as trusted advisors to customers.
• Small Business Administration loan originations reached $135 million from 2023-2024.
• The Common Equity Tier 1 capital ratio was approximately 11.5% as of September 30, 2025, showing a strong capital base to support complex advisory roles.
• Non-performing assets were $201.0 million, or 0.63% of total assets, as of September 30, 2025, indicating sound credit quality management.

Fulton Financial Corporation (FULT) - Canvas Business Model: Customer Relationships

Fulton Financial Corporation serves more than 750,000 customers across its footprint in Pennsylvania, Maryland, Delaware, New Jersey, and Virginia as of year-end 2024. The company maintains over 235 financial centers and specialty offices to support its community-oriented banking style.

Dedicated relationship managers for commercial and wealth clients

The commercial banking segment, which focuses on small- and medium-sized businesses generally with annual gross revenue of less than $150 million, is supported by relationship banking guidelines. The wealth management arm, which includes Fulton Financial Advisors and Fulton Private Bank, is a key relationship driver. Wealth management revenues showed an increase of $0.4 million in the third quarter of 2025 compared to the prior quarter. This suggests active client engagement in advisory services.

High-touch, personalized service at physical branches

While digital adoption is high, the physical presence remains central to the high-touch model. Fulton Financial Corporation operates 235 financial centers and specialty offices. To be fair, only 18% of consumers prefer visiting a branch in person for their go-to banking method in 2025. The community-oriented style aims to enable each bank employee to be a better listener to maintain long-term relationships.

Here's a quick look at the scale of the physical footprint relative to the customer base:

Metric	Value as of Late 2025 Data Points
Total Assets	Over $30 billion
Total Customers Served	More than 750,000 (as of YE 2024)
Financial Centers/Offices	235
Total Net Loans	$24.0 billion (as of Q3 2025)

Self-service options via mobile and online banking platforms

The reliance on digital channels is significant, mirroring broader industry trends. As of 2025, 72% of U.S. adults use mobile banking apps. A significant majority of consumers, 77%, prefer to manage their bank accounts through a mobile app or a computer. Specifically, 42% of consumers prefer using a mobile app, while 36% prefer online banking via a website. Consumers are generally satisfied with digital offerings, with 96% rating their mobile and online banking experience as "excellent," "very good" or "good."

The digital relationship is supported by these platform capabilities:

• Mobile app as primary access point for over 55% of U.S. consumers.
• 83% of customers say digital innovations make services more accessible.
• The company is integrating technology, highlighted by the recent announcement of an intention to acquire Blue Foundry Bancorp, which will expand its presence in Northern New Jersey.

Proactive financial guidance and advisory services

Fulton Financial Corporation emphasizes serving as trusted advisors to deepen customer relationships. This guidance is delivered through its Investment Advisors segment. The focus on advisory services is evident in the financial results, where wealth management revenues saw a quarter-over-quarter increase of $0.4 million in Q3 2025. Furthermore, industry data suggests that 59% of consumers want digital banking services to include financial literacy tools and resources. The bank's allowance for credit losses stood at $376.3 million as of September 30, 2025, or 1.57% of total net loans, indicating active portfolio management that informs client advice.

Fulton Financial Corporation (FULT) - Canvas Business Model: Channels

You're looking at how Fulton Financial Corporation gets its services into the hands of its customers as of late 2025. It's a blend of the traditional brick-and-mortar presence and the necessary digital infrastructure, especially after integrating the Republic Bank assets.

Physical branch network in PA, DE, MD, NJ, and VA

Fulton Financial Corporation maintains a significant physical footprint, which is central to its community banking strategy in the Mid-Atlantic region. As of May 30, 2025, there were a total of 222 Fulton Bank locations across the United States. This network is heavily concentrated in the core states you're tracking.

This physical presence is the primary touchpoint for many long-standing customers, even as digital adoption accelerates. You should note the consolidation efforts that followed the Republic Bank acquisition; Fulton closed 13 branches by November 2024, which was projected to save the company roughly $8 million annually in pre-tax operating expenses starting in 2025. That's the cost of streamlining the physical channel.

Here's the quick math on where those 222 locations stood near the middle of 2025:

State	Number of Locations (as of May 30, 2025)	Percentage of Total Locations
Pennsylvania (PA)	118	53%
New Jersey (NJ)	58	26%
Maryland (MD)	24	11%
Delaware (DE) & Virginia (VA)	Remaining Locations (Approx. 22)	Remaining Percentage (Approx. 10%)

What this estimate hides is the density; in Pennsylvania, for example, there is about one location for every 108,492 people.

Digital banking (mobile app and online portals)

The digital channel is where the industry is moving, and Fulton Financial Corporation is keeping pace with the broader market trends. Nationally, by 2025, a significant majority-77 percent of consumers-prefer managing their bank accounts via a mobile app or a computer. Furthermore, in the U.S., about 76% of adults use mobile banking apps, and 73% actively use online banking services.

Fulton Financial Corporation provides its customers with online portals and mobile applications to handle everyday transactions. This digital layer is crucial for managing the bank's balance sheet, which held total deposits of $26.3 billion as of September 30, 2025, and net loans totaling $24.0 billion at that same date. The digital channel helps drive efficiency and supports the customer base that values convenience.

Key digital capabilities you'd expect Fulton Financial Corporation to offer include:

• Mobile check deposit functionality.
• Account balance viewing and transaction history.
• Electronic funds transfers between accounts.
• Secure messaging with customer service representatives.

Specialized subsidiaries like Fulton Mortgage Company

Fulton Financial Corporation uses specialized subsidiaries to deliver focused services, which is a key part of its multi-faceted channel strategy. These entities act as dedicated distribution points for specific products.

The residential mortgage services are channeled through Fulton Mortgage Company. This allows the bank to compete effectively in the mortgage space, which, in the broader market, saw loan originations increase by 8% in 2024 compared to 2023.

Other specialized channels include:

• Fulton Financial Advisors, N.A., for investment management and planning.
• Fulton Private Bank, for wealth management services.

These subsidiaries ensure that specialized, high-value services aren't lost in the general branch traffic.

ATM network and customer contact centers

For immediate cash access and basic transactions outside of branch hours, the ATM network is a vital channel. Fulton Financial Corporation advertises a network of over 230 ATMs across its operating footprint. This network supports essential functions like cash withdrawal and check deposits, helping to reduce the need for in-person teller visits.

When digital or physical channels aren't enough, the customer contact center serves as the final escalation point. You can reach their general contact line at 1-800-385-8664. This center is the human interface for resolving complex issues or assisting customers who are not comfortable with the digital tools.

The contact center supports the entire service area, which includes customers whose accounts are now consolidated following the April 26, 2024, acquisition of Republic Bank assets.

Fulton Financial Corporation (FULT) - Canvas Business Model: Customer Segments

Fulton Financial Corporation serves a diverse customer base across its Mid-Atlantic footprint, which includes Pennsylvania, New Jersey, Maryland, Delaware, and Virginia. As of the third quarter of 2025, Fulton Financial Corporation reported total deposits of $26.3 billion.

Retail consumers and families in the Mid-Atlantic footprint

The consumer segment is strategically divided, focusing on Mass Affluent clients aged 55 and older, and Emerging Affluent clients aged 30 to 50. The Mass Affluent group is noted as representing the largest share of deposit and wealth management revenue for the bank's financial products. As of September 30, 2025, non-interest-bearing deposit balances were 19.5% of total deposits. Consumer loans saw an increase of $115.4 million during the third quarter of 2025.

Deposit Component (as of Q3 2025)	Percentage of Total Deposits
Non-interest-bearing deposits	19.5%
Interest-bearing deposits (Implied)	80.5%

Small to mid-sized businesses (SMBs)

The core business-to-business customer base is defined as small to medium-sized enterprises with annual revenues ranging between $2 million and $100 million. These clients are often business owners aged 45 to 65 who prioritize relationship-based banking and local decision-making. Commercial banking revenue increased from $40.2 million to $44.8 million for the first half of 2025.

Commercial and industrial (C&I) companies

The business segment contributed a dominant portion of the total loan portfolio. As of the second quarter of 2025, Fulton Financial Corporation's total net loan portfolio stood at $24 billion. Commercial and industrial loans represented 38% of this total loan portfolio in Q2 2025. By the end of Q3 2025, total net loans were $24.0 billion. Commercial and other loans decreased by $86.4 million in the third quarter of 2025.

Loan Category (as of Q2 2025)	Balance or Percentage of Total Loans
Commercial and Industrial (C&I) Loans	38%
Residential Mortgage Loans	27%
Commercial Real Estate (CRE) Loans Outstanding	$9.68 billion
Office Loans (Subset of CRE)	5% of total portfolio

High-Net-Worth individuals and institutional clients

This segment is served through specialized advisory services. Wealth management revenue for Fulton Financial Corporation grew from $41.1 million to $44.1 million for the first half of 2025. The company repurchased 1,650,000 shares of common stock in the third quarter of 2025 at a cost of $30.8 million.

• The Common Equity Tier 1 capital ratio was approximately 11.5% as of September 30, 2025.
• Tangible book value per share increased by 18% on an annualized basis as of Q3 2025.

Fulton Financial Corporation (FULT) - Canvas Business Model: Cost Structure

You're looking at the cost side of Fulton Financial Corporation's business as of late 2025, which is heavily influenced by interest rates and ongoing technology modernization. The cost structure is dominated by funding costs and operating expenses related to its branch network and employee base.

Interest expense on customer deposits and borrowed funds remains a primary variable cost. For the third quarter of 2025, Fulton Financial Corporation saw a $1.0 million increase in interest expense on deposits compared to the second quarter of 2025. Conversely, interest expense on borrowings and other interest-bearing liabilities actually decreased by $2.1 million quarter-over-quarter. The average cost of total deposits settled at 1.96% for Q3 2025, while the total cost of funds declined by four basis points compared to the prior quarter.

Personnel and occupancy costs form a significant portion of the fixed operating non-interest expense. The increase in non-interest expense in Q3 2025 was largely attributable to higher salaries and benefits. Specifically, salaries and employee benefits expense rose by $4.1 million linked quarter, driven by incentive compensation and one additional calendar day in the period. To give you a sense of the scale, the operating non-interest expense for the third quarter of 2025 was reported at $191.4 million.

You can see a breakdown of the expense drivers and related metrics here:

Cost Component Category	Metric/Value	Period/Context
Operating Non-Interest Expense	$191.4 million	Q3 2025
Salaries and Employee Benefits Expense Change	Increase of $4.1 million	Linked Quarter (Q3 2025 vs Q2 2025)
Average Cost of Total Deposits	1.96%	Q3 2025
Total Cost of Funds Change	Decrease of 4 basis points	Compared to Q2 2025
Net Occupancy Costs Change	Decrease of $1.8 million	Q2 2025 (due to lower snow removal)

Fulton Financial Corporation is actively managing its technology overhead as a strategic investment. The firm has made a significant technology spend over the past five years to support digital growth. This investment covered several key systems:

• New commercial origination system
• New mortgage origination system
• New mortgage loan servicing system
• New consumer origination system
• New customer relationship management system

Finally, the cost associated with managing credit risk, the provision for credit losses, was $10.2 million in the third quarter of 2025. This expense resulted in an allowance for credit losses attributable to net loans of $376.3 million, or 1.57% of total net loans as of September 30, 2025. The annualized net charge-offs for Q3 2025 were 0.18% of total average loans, an improvement from 0.20% in the prior quarter. Honestly, keeping charge-offs that low shows good underwriting discipline.

Finance: draft 13-week cash view by Friday.

Fulton Financial Corporation (FULT) - Canvas Business Model: Revenue Streams

You're looking at how Fulton Financial Corporation brings in the money, which, as a bank, boils down to two main buckets: interest earned and fees charged. For the third quarter of 2025, the core engine was clearly Net Interest Income.

Net Interest Income (NII) from loans and securities was a strong $264.2 million in Q3 2025. This figure represents the difference between the interest Fulton Financial earned on its assets, like loans, and the interest it paid out on its liabilities, like deposits. The net interest margin (NIM) for that quarter was reported at a solid 3.57%. This NII stream is the bedrock of the bank's earnings.

The second major component is Non-interest income from fees, which totaled $70.4 million in Q3 2025. This shows the bank is effectively monetizing its services beyond just lending. To give you a clearer picture of where that $70.4 million came from, here's a look at the composition of non-interest income, based on the relative contributions of key fee-generating areas:

Revenue Source Category	Approximate % of Non-Interest Income (Q3 2025 Context)	Quarter-over-Quarter Change (Q2 2025 to Q3 2025)
Commercial Banking Fees	33%	N/A
Wealth Management and Trust Fees	32%	Increased by $0.5 million
Other Fee Income (Including Card/Mortgage)	35%	Varies by sub-component

We can see the specific fee-based activities that contributed to the quarter-over-quarter increase in non-interest income from $69.1 million in Q2 2025 to $70.4 million in Q3 2025. Honestly, these smaller streams add up and show good service penetration.

Here are the specific fee-based revenue streams and their reported quarter-over-quarter growth:

• Mortgage banking income increased by $0.9 million.
• Merchant and card fee income increased by $0.8 million.
• Cash management fee income increased by $0.6 million.
• Overdraft fee income increased by $0.5 million.
• Wealth management revenues increased by $0.5 million.
• Other consumer deposit banking fees increased by $0.5 million.
• Debit card fee income increased by $0.4 million.
• Commercial customer interest rate derivative fee income increased by $0.4 million.

The wealth management and trust fees are a significant part of the non-interest income mix, representing about 32% of that total. Also, keep an eye on the commercial customer interest rate derivative fee income, which is part of the capital markets income; it saw an increase of $0.4 million from the prior quarter, showing activity in hedging services for commercial clients.

For the full year 2025 outlook, Fulton Financial Corporation projected non-interest income to be in the range of $270 million to $280 million. That gives you a sense of the expected run rate for these fee-based services over the entire year, which is definitely important for valuation.