Fulton Financial Corporation (FULT): Modelo de Negócios Canvas [Jan-2025 Atualizado]

Mergulhe no projeto estratégico da Fulton Financial Corporation (FULT), uma potência bancária do meio do Atlântico que transforma os serviços financeiros tradicionais por meio de um modelo de negócios meticulosamente criado. Ao misturar perfeitamente o foco da comunidade local com a sofisticada infraestrutura digital, a FULT projetou uma abordagem abrangente que oferece experiências bancárias personalizadas em vários segmentos de clientes. Este modelo inovador de modelo de negócios revela como o banco alavanca estrategicamente parcerias, capacidades tecnológicas e uma filosofia centrada no cliente para criar proposições únicas de valor em um cenário financeiro cada vez mais competitivo.

Fulton Financial Corporation (FULT) - Modelo de negócios: Parcerias -chave

Bancos regionais e instituições financeiras nos estados do meio do Atlântico

A Fulton Financial Corporation mantém parcerias com os seguintes bancos regionais:

Banco Parceiro	Localização	Tipo de parceria
Fulton Bank	Pensilvânia	Banco subsidiário principal
Lafayette Ambassador Bank	Pensilvânia	Rede Bancária Regional
Capital Bank	Maryland	Serviços financeiros regionais

Bancos comunitários locais e cooperativas de crédito

Fulton Financial colabora com instituições financeiras da comunidade local:

• 37 Bancos Comunitários em Delaware, Maryland, Nova Jersey, Pensilvânia e Virgínia
• 12 parcerias de cooperação de crédito para redes de serviços compartilhadas
• Programas de empréstimos cooperativos com instituições financeiras locais

Provedores de serviços de tecnologia e bancos digitais de terceiros

Parceiro de tecnologia	Serviço prestado	Ano de implementação
Fiserv	Software bancário principal	2022
Jack Henry & Associados	Plataformas bancárias digitais	2023
Visa	Processamento de pagamento	Parceria em andamento

Empresas de seguros e investimentos

As parcerias de produtos financeiros de venda cruzada incluem:

• Seguro Mútuo do Omaha
• Vanguard Investment Services
• Seguro nacional
• Raymond James Financial

Pequenas empresas e parceiros de rede de empréstimos comerciais

Empréstimo de parcerias de rede:

Organização parceira	Foco de empréstimo	Detalhes da parceria
Administração de pequenas empresas (SBA)	Empréstimos para pequenas empresas	Participante do Programa de Credor Preferido
Desenvolvimento Rural do USDA	Empréstimos agrícolas	Financiamento de negócios rurais
Câmara de Comércio local	Rede de negócios	Programas de referência e suporte

Fulton Financial Corporation (FULT) - Modelo de negócios: Atividades -chave

Serviços bancários comerciais e de varejo

No quarto trimestre 2023, a Fulton Financial Corporation registrou ativos totais de US $ 26,8 bilhões e depósitos totais de US $ 22,4 bilhões.

Categoria de serviço bancário	Volume total
Empréstimos comerciais	US $ 14,2 bilhões
Empréstimos de varejo	US $ 8,6 bilhões
Portfólio total de empréstimos	US $ 22,8 bilhões

Gerenciamento de patrimônio e consultoria de investimento

Os serviços de gerenciamento de patrimônio administraram aproximadamente US $ 6,5 bilhões em ativos de clientes a partir de 2023.

• Ativos sob gestão (AUM): US $ 6,5 bilhões
• Número de clientes de gerenciamento de patrimônio: 35.000
• Valor médio da conta: US $ 185.714

Desenvolvimento da plataforma bancária digital

Os canais bancários digitais processaram 78% das transações de clientes em 2023.

Canal digital	Usuários ativos mensais
Aplicativo bancário móvel	215,000
Plataforma bancária online	285,000

Origem de empréstimos e gerenciamento de portfólio

O volume de originação de empréstimos para 2023 totalizou US $ 3,4 bilhões em vários segmentos de empréstimos.

• Empréstimos imobiliários comerciais: US $ 1,9 bilhão
• Empréstimos ao consumidor: US $ 850 milhões
• Empréstimos para pequenas empresas: US $ 650 milhões

Serviço financeiro de clientes e suporte

As operações de suporte ao cliente lidaram com 1,2 milhão de interações com o cliente em 2023.

Canal de suporte	Volume anual de interação
Call center	680,000
Chat online	350,000
Interações de ramificação	170,000

Fulton Financial Corporation (FULT) - Modelo de negócios: Recursos -chave

Rede de filiais

Total de ramos: 221 em 31 de dezembro de 2023

Estado	Número de ramificações
Pensilvânia	128
Delaware	37
Maryland	26
Nova Jersey	30

Infraestrutura bancária digital

• Usuários bancários móveis: 487.000 a partir do quarto trimestre 2023
• Usuários ativos bancários on -line: 672.000
• Volume de transação digital: US $ 3,2 bilhões em 2023

Equipe de gestão financeira

Liderança Executiva: 7 executivos seniores

Posição	Anos de experiência
CEO	23 anos
Diretor Financeiro	18 anos
COO	15 anos

Sistemas tecnológicos

• Investimento anual de TI: US $ 47,3 milhões em 2023
• Orçamento de segurança cibernética: US $ 12,6 milhões
• Funcionários de tecnologia: 326

Portfólio de produtos financeiros

Categoria de produto	Total de ativos
Empréstimos comerciais	US $ 12,4 bilhões
Empréstimos ao consumidor	US $ 8,7 bilhões
Empréstimos hipotecários	US $ 6,2 bilhões
Produtos de investimento	US $ 3,9 bilhões

Fulton Financial Corporation (FULT) - Modelo de negócios: proposições de valor

Soluções bancárias personalizadas para indivíduos e empresas

No quarto trimestre 2023, a Fulton Financial Corporation oferece soluções bancárias personalizadas com ativos totais de US $ 26,8 bilhões e depósitos totais de US $ 22,1 bilhões. O banco atende a aproximadamente 1,3 milhão de clientes em cinco estados do meio do Atlântico.

Segmento de clientes	Número de clientes	Saldo médio da conta
Bancos pessoais	850,000	$47,500
Banking de negócios	450,000	$215,000

Serviços financeiros abrangentes sob uma plataforma

Fulton oferece uma gama abrangente de serviços financeiros com o seguinte portfólio de produtos:

• Contas de verificação e poupança
• Empréstimos comerciais
• Serviços bancários comerciais
• Gestão de patrimônio
• Empréstimos hipotecários e consumidores

Abordagem bancária focada na comunidade local

A Fulton Financial opera 221 filiais em toda a Pensilvânia, Delaware, Nova Jersey, Maryland e Virgínia, com um forte compromisso com o banco comunitário local.

Estado	Número de ramificações	Penetração de mercado
Pensilvânia	132	45%
Delaware	35	38%
Nova Jersey	24	22%

Taxas de juros competitivas e produtos financeiros

Em janeiro de 2024, a Fulton Financial oferece taxas competitivas:

• Conta de poupança pessoal: 3,75% APY
• Verificação de negócios: taxa de juros de 2,25%
• CD de 5 anos: 4,50% APY
• Empréstimos para o patrimônio líquido: a partir de 6,99% de abril

Experiências bancárias digitais e físicas integradas

Métricas bancárias digitais para Fulton Financial em 2023:

Métrica bancária digital	Número/porcentagem
Usuários bancários móveis	620,000
Penetração bancária online	72%
Volume de transação digital	47,3 milhões

Fulton Financial Corporation (FULT) - Modelo de Negócios: Relacionamentos do Cliente

Atendimento ao cliente personalizado

A Fulton Financial Corporation mantém 209 escritórios bancários em cinco estados do meio do Atlântico a partir de 2023. O banco emprega 4.385 funcionários em período integral dedicados ao gerenciamento de relacionamento com clientes.

Canal de atendimento ao cliente	Volume anual de interação
Interações de ramificação	1,2 milhão
Interações de call center	785,000
Interações de suporte digital	642,000

Modelo bancário baseado em relacionamento

Metas financeiras de Fulton pequenas e médias empresas com soluções bancárias personalizadas. O banco atende a aproximadamente 64.000 clientes comerciais em suas regiões operacionais.

• Portfólio de empréstimos comerciais médios: US $ 8,3 bilhões
• Valor médio de relacionamento comercial do cliente: US $ 412.000
• Taxa de retenção de clientes: 87,5%

Plataformas bancárias de autoatendimento digital

As plataformas bancárias digitais gerenciadas pela Fulton Financial incluem serviços bancários móveis e on -line com 247.000 usuários de banco digital ativo.

Serviço digital	Usuários ativos mensais
Aplicativo bancário móvel	183,000
Plataforma bancária online	64,000

Consultas de consultoria financeira regulares

A Fulton Financial fornece serviços de consultoria financeira dedicados com 92 consultores financeiros certificados em toda a sua rede.

• Valor médio do portfólio de clientes: US $ 1,7 milhão
• Sessões anuais de consulta financeira: 18.500

Programas de envolvimento da comunidade e apoio local

A Corporação investiu US $ 3,2 milhões em desenvolvimento comunitário e iniciativas de apoio local em 2023.

Programa comunitário	Investimento anual
Suporte comercial local	US $ 1,4 milhão
Subsídios educacionais	$892,000
Desenvolvimento comunitário	$908,000

Fulton Financial Corporation (FULT) - Modelo de Negócios: Canais

Rede de ramificação física

Em 2024, a Fulton Financial Corporation opera 218 escritórios bancários em cinco estados: Pensilvânia, Delaware, Maryland, Nova Jersey e Virgínia.

Estado	Número de ramificações
Pensilvânia	132
Delaware	34
Maryland	22
Nova Jersey	18
Virgínia	12

Site bancário online

A plataforma bancária on -line da Fulton Financial atende aproximadamente 375.000 usuários de banco digital ativo a partir do quarto trimestre 2023.

• Os recursos do site incluem gerenciamento de contas
• Serviços de pagamento de contas
• Transferências de fundos
• Depósito de cheque móvel

Aplicativo bancário móvel

O aplicativo Banking Mobile foi baixado 285.000 vezes com uma classificação de usuário de 4,6/5 na Apple App Store e no Google Play Store.

Plataforma	Downloads de aplicativos	Classificação do usuário
Apple App Store	148,000	4.6/5
Google Play Store	137,000	4.6/5

Suporte ao cliente por telefone

O Centro de Atendimento ao Cliente lida com aproximadamente 85.000 interações do cliente mensalmente com um tempo médio de resposta de 3,2 minutos.

Rede ATM

A Fulton Financial fornece acesso a 350 caixas eletrônicos proprietários e participa de uma rede de 30.000 caixas eletrônicos sem sobretaxa em todo o país.

Tipo de atm	Número de caixas eletrônicos
Caixas eletrônicos proprietários	350
Rede sem sobretaxa	30,000

Fulton Financial Corporation (FULT) - Modelo de negócios: segmentos de clientes

Clientes bancários de varejo individuais

A partir de 2024, a Fulton Financial Corporation atende a aproximadamente 610.000 clientes bancários de varejo individuais em sua rede bancária regional.

Características do segmento de clientes	Métricas
Saldo médio da conta	$42,750
Usuários bancários digitais	378,000
Penetração bancária móvel	62%

Pequenas e médias empresas

A Fulton Financial Corporation suporta 45.300 clientes comerciais pequenos e médios em suas regiões operacionais.

• Tamanho médio de empréstimo comercial: US $ 375.000
• Contas de corrente de negócios: 28.700
• Receita Anual Banking Banking: US $ 87,4 milhões

Clientes comerciais e corporativos

O banco atende 2.350 clientes comerciais e corporativos com necessidades financeiras mais complexas.

Detalhes do segmento corporativo	Quantidade
Total de clientes corporativos	2,350
Tamanho médio de empréstimo corporativo	US $ 2,3 milhões
Receita bancária corporativa	US $ 215,6 milhões

Indivíduos de alta rede

A Fulton Financial Corporation tem como alvo 12.500 indivíduos de alta rede com serviços especializados de gerenciamento de patrimônio.

• Limite mínimo de patrimônio líquido: US $ 1 milhão
• Portfólio de investimento médio: US $ 4,2 milhões
• Ativos de gestão de patrimônio sob gestão: US $ 3,8 bilhões

Organizações comunitárias locais

O banco suporta 1.750 organizações comunitárias locais por meio de serviços bancários especializados.

Segmento de organização comunitária	Estatística
Organizações comunitárias totais	1,750
Relacionamentos bancários sem fins lucrativos	1,230
Empréstimos de desenvolvimento comunitário	US $ 126,5 milhões

Fulton Financial Corporation (FULT) - Modelo de negócios: estrutura de custos

Despesas de operação de ramificação

A partir de 2023, o Relatório Anual, a Fulton Financial Corporation manteve 219 filiais em cinco estados. As despesas operacionais totais da filial foram de US $ 214,3 milhões.

Categoria de despesa	Custo anual
Aluguel e ocupação	US $ 87,6 milhões
Utilitários	US $ 22,1 milhões
Manutenção	US $ 34,5 milhões

Manutenção de tecnologia e infraestrutura digital

O investimento total em tecnologia em 2023 foi de US $ 98,7 milhões.

• Infraestrutura de TI: US $ 42,3 milhões
• Sistemas de segurança cibernética: US $ 26,5 milhões
• Plataformas bancárias digitais: US $ 29,9 milhões

Salários e benefícios dos funcionários

As despesas totais de compensação para 2023 foram de US $ 456,2 milhões.

Componente de compensação	Custo anual
Salários da base	US $ 312,4 milhões
Benefícios de saúde	US $ 68,3 milhões
Planos de aposentadoria	US $ 75,5 milhões

Custos de conformidade regulatória

As despesas regulatórias e de conformidade totalizaram US $ 76,9 milhões em 2023.

• Conformidade legal: US $ 38,6 milhões
• Auditoria e gerenciamento de riscos: US $ 24,3 milhões
• Relatórios regulatórios: US $ 14 milhões

Despesas de marketing e aquisição de clientes

As despesas de marketing para 2023 foram de US $ 42,1 milhões.

Canal de marketing	Gasto anual
Marketing digital	US $ 18,7 milhões
Mídia tradicional	US $ 14,3 milhões
Patrocínio da comunidade	US $ 9,1 milhões

Fulton Financial Corporation (FULT) - Modelo de negócios: fluxos de receita

Receita de juros de empréstimos e investimentos

Para o ano fiscal de 2023, a Fulton Financial Corporation registrou receita de juros líquidos de US $ 1,08 bilhão. A quebra dos ativos geradores de juros inclui:

Categoria de ativos	Valor total
Empréstimos comerciais	US $ 17,3 bilhões
Empréstimos ao consumidor	US $ 6,2 bilhões
Títulos de investimento	US $ 5,9 bilhões

Taxas de serviço e cobranças de transação

A receita da taxa de serviço para 2023 totalizou US $ 213,4 milhões, com os seguintes componentes -chave:

• Cobranças de serviço da conta de depósito: US $ 87,6 milhões
• Taxas bancárias eletrônicas e eletrônicas: US $ 42,3 milhões
• Serviços de Gerenciamento do Tesouro: US $ 63,5 milhões

Taxas de consultoria de gestão de patrimônio

Os serviços de gestão e confiança de patrimônio geraram US $ 98,7 milhões em taxas de consultoria durante 2023.

Serviço de gerenciamento de patrimônio	Receita
Serviços de confiança pessoal	US $ 42,3 milhões
Aviso de investimento	US $ 56,4 milhões

Receita de produtos hipotecários e empréstimos

As receitas de produtos de hipoteca e empréstimos para 2023 atingiram US $ 245,6 milhões.

• Origenas da hipoteca residencial: US $ 156,2 milhões
• Receitas de hipotecas comerciais: US $ 89,4 milhões

Comissões de produtos de investimento e seguro

As comissões de produtos de investimento e seguro totalizaram US $ 76,5 milhões em 2023.

Categoria de produto	Receita da Comissão
Comissões de fundos mútuos	US $ 38,2 milhões
Comissões de produtos de seguro	US $ 38,3 milhões

Fulton Financial Corporation (FULT) - Canvas Business Model: Value Propositions

Relationship-driven community banking model

• Community Reinvestment Act (CRA) rating: OUTSTANDING (as of last exam in 2024).
• Community development investments totaled $303 million in 2024.
• Employee volunteer hours reached 11,000+ during 2024.

Full-service financial solutions for all customer segments

Fulton Financial Corporation supports its full-service offering with a substantial balance sheet and strong operational efficiency, allowing it to serve diverse needs across its footprint.

Metric	Amount/Ratio (As of Q3 2025)
Total Assets	Approximately $32 billion
Total Net Loans	$24.0 billion
Total Deposits	$26.3 billion
Net Interest Income (Q3 2025)	$264.2 million
Net Interest Margin (NIM)	3.57%
Efficiency Ratio	56.5%

Expanded digital tools complementing personalized service

• Fulton Bank works to provide customers with expanded digital capabilities to complement the bank's personalized service.
• The company reported a loan-to-deposit ratio of 91% as of the end of Q3 2025, indicating balance sheet flexibility to support technology investments.
• Mortgage loans to low- to moderate-income buyers totaled $220 million from 2023-2024.

Regional scale with local decision-making and community support

The regional scale is evidenced by the physical footprint and the focus on localized lending, such as in Philadelphia.

Geographic/Scale Metric	Data Point
Financial Centers	200+
Employees	Over 3,300
Operating States	PA, NJ, MD, DE, and VA
Philadelphia Home Mortgages (2024 HMDA)	48
Small Business/Small Farm Loans (Philadelphia 2025 Goal)	100% of peer performance

Trusted advisor role for complex financial needs

• The Chairman and CEO noted success is a result of the focus on serving as trusted advisors to customers.
• Small Business Administration loan originations reached $135 million from 2023-2024.
• The Common Equity Tier 1 capital ratio was approximately 11.5% as of September 30, 2025, showing a strong capital base to support complex advisory roles.
• Non-performing assets were $201.0 million, or 0.63% of total assets, as of September 30, 2025, indicating sound credit quality management.

Fulton Financial Corporation (FULT) - Canvas Business Model: Customer Relationships

Fulton Financial Corporation serves more than 750,000 customers across its footprint in Pennsylvania, Maryland, Delaware, New Jersey, and Virginia as of year-end 2024. The company maintains over 235 financial centers and specialty offices to support its community-oriented banking style.

Dedicated relationship managers for commercial and wealth clients

The commercial banking segment, which focuses on small- and medium-sized businesses generally with annual gross revenue of less than $150 million, is supported by relationship banking guidelines. The wealth management arm, which includes Fulton Financial Advisors and Fulton Private Bank, is a key relationship driver. Wealth management revenues showed an increase of $0.4 million in the third quarter of 2025 compared to the prior quarter. This suggests active client engagement in advisory services.

High-touch, personalized service at physical branches

While digital adoption is high, the physical presence remains central to the high-touch model. Fulton Financial Corporation operates 235 financial centers and specialty offices. To be fair, only 18% of consumers prefer visiting a branch in person for their go-to banking method in 2025. The community-oriented style aims to enable each bank employee to be a better listener to maintain long-term relationships.

Here's a quick look at the scale of the physical footprint relative to the customer base:

Metric	Value as of Late 2025 Data Points
Total Assets	Over $30 billion
Total Customers Served	More than 750,000 (as of YE 2024)
Financial Centers/Offices	235
Total Net Loans	$24.0 billion (as of Q3 2025)

Self-service options via mobile and online banking platforms

The reliance on digital channels is significant, mirroring broader industry trends. As of 2025, 72% of U.S. adults use mobile banking apps. A significant majority of consumers, 77%, prefer to manage their bank accounts through a mobile app or a computer. Specifically, 42% of consumers prefer using a mobile app, while 36% prefer online banking via a website. Consumers are generally satisfied with digital offerings, with 96% rating their mobile and online banking experience as "excellent," "very good" or "good."

The digital relationship is supported by these platform capabilities:

• Mobile app as primary access point for over 55% of U.S. consumers.
• 83% of customers say digital innovations make services more accessible.
• The company is integrating technology, highlighted by the recent announcement of an intention to acquire Blue Foundry Bancorp, which will expand its presence in Northern New Jersey.

Proactive financial guidance and advisory services

Fulton Financial Corporation emphasizes serving as trusted advisors to deepen customer relationships. This guidance is delivered through its Investment Advisors segment. The focus on advisory services is evident in the financial results, where wealth management revenues saw a quarter-over-quarter increase of $0.4 million in Q3 2025. Furthermore, industry data suggests that 59% of consumers want digital banking services to include financial literacy tools and resources. The bank's allowance for credit losses stood at $376.3 million as of September 30, 2025, or 1.57% of total net loans, indicating active portfolio management that informs client advice.

Fulton Financial Corporation (FULT) - Canvas Business Model: Channels

You're looking at how Fulton Financial Corporation gets its services into the hands of its customers as of late 2025. It's a blend of the traditional brick-and-mortar presence and the necessary digital infrastructure, especially after integrating the Republic Bank assets.

Physical branch network in PA, DE, MD, NJ, and VA

Fulton Financial Corporation maintains a significant physical footprint, which is central to its community banking strategy in the Mid-Atlantic region. As of May 30, 2025, there were a total of 222 Fulton Bank locations across the United States. This network is heavily concentrated in the core states you're tracking.

This physical presence is the primary touchpoint for many long-standing customers, even as digital adoption accelerates. You should note the consolidation efforts that followed the Republic Bank acquisition; Fulton closed 13 branches by November 2024, which was projected to save the company roughly $8 million annually in pre-tax operating expenses starting in 2025. That's the cost of streamlining the physical channel.

Here's the quick math on where those 222 locations stood near the middle of 2025:

State	Number of Locations (as of May 30, 2025)	Percentage of Total Locations
Pennsylvania (PA)	118	53%
New Jersey (NJ)	58	26%
Maryland (MD)	24	11%
Delaware (DE) & Virginia (VA)	Remaining Locations (Approx. 22)	Remaining Percentage (Approx. 10%)

What this estimate hides is the density; in Pennsylvania, for example, there is about one location for every 108,492 people.

Digital banking (mobile app and online portals)

The digital channel is where the industry is moving, and Fulton Financial Corporation is keeping pace with the broader market trends. Nationally, by 2025, a significant majority-77 percent of consumers-prefer managing their bank accounts via a mobile app or a computer. Furthermore, in the U.S., about 76% of adults use mobile banking apps, and 73% actively use online banking services.

Fulton Financial Corporation provides its customers with online portals and mobile applications to handle everyday transactions. This digital layer is crucial for managing the bank's balance sheet, which held total deposits of $26.3 billion as of September 30, 2025, and net loans totaling $24.0 billion at that same date. The digital channel helps drive efficiency and supports the customer base that values convenience.

Key digital capabilities you'd expect Fulton Financial Corporation to offer include:

• Mobile check deposit functionality.
• Account balance viewing and transaction history.
• Electronic funds transfers between accounts.
• Secure messaging with customer service representatives.

Specialized subsidiaries like Fulton Mortgage Company

Fulton Financial Corporation uses specialized subsidiaries to deliver focused services, which is a key part of its multi-faceted channel strategy. These entities act as dedicated distribution points for specific products.

The residential mortgage services are channeled through Fulton Mortgage Company. This allows the bank to compete effectively in the mortgage space, which, in the broader market, saw loan originations increase by 8% in 2024 compared to 2023.

Other specialized channels include:

• Fulton Financial Advisors, N.A., for investment management and planning.
• Fulton Private Bank, for wealth management services.

These subsidiaries ensure that specialized, high-value services aren't lost in the general branch traffic.

ATM network and customer contact centers

For immediate cash access and basic transactions outside of branch hours, the ATM network is a vital channel. Fulton Financial Corporation advertises a network of over 230 ATMs across its operating footprint. This network supports essential functions like cash withdrawal and check deposits, helping to reduce the need for in-person teller visits.

When digital or physical channels aren't enough, the customer contact center serves as the final escalation point. You can reach their general contact line at 1-800-385-8664. This center is the human interface for resolving complex issues or assisting customers who are not comfortable with the digital tools.

The contact center supports the entire service area, which includes customers whose accounts are now consolidated following the April 26, 2024, acquisition of Republic Bank assets.

Fulton Financial Corporation (FULT) - Canvas Business Model: Customer Segments

Fulton Financial Corporation serves a diverse customer base across its Mid-Atlantic footprint, which includes Pennsylvania, New Jersey, Maryland, Delaware, and Virginia. As of the third quarter of 2025, Fulton Financial Corporation reported total deposits of $26.3 billion.

Retail consumers and families in the Mid-Atlantic footprint

The consumer segment is strategically divided, focusing on Mass Affluent clients aged 55 and older, and Emerging Affluent clients aged 30 to 50. The Mass Affluent group is noted as representing the largest share of deposit and wealth management revenue for the bank's financial products. As of September 30, 2025, non-interest-bearing deposit balances were 19.5% of total deposits. Consumer loans saw an increase of $115.4 million during the third quarter of 2025.

Deposit Component (as of Q3 2025)	Percentage of Total Deposits
Non-interest-bearing deposits	19.5%
Interest-bearing deposits (Implied)	80.5%

Small to mid-sized businesses (SMBs)

The core business-to-business customer base is defined as small to medium-sized enterprises with annual revenues ranging between $2 million and $100 million. These clients are often business owners aged 45 to 65 who prioritize relationship-based banking and local decision-making. Commercial banking revenue increased from $40.2 million to $44.8 million for the first half of 2025.

Commercial and industrial (C&I) companies

The business segment contributed a dominant portion of the total loan portfolio. As of the second quarter of 2025, Fulton Financial Corporation's total net loan portfolio stood at $24 billion. Commercial and industrial loans represented 38% of this total loan portfolio in Q2 2025. By the end of Q3 2025, total net loans were $24.0 billion. Commercial and other loans decreased by $86.4 million in the third quarter of 2025.

Loan Category (as of Q2 2025)	Balance or Percentage of Total Loans
Commercial and Industrial (C&I) Loans	38%
Residential Mortgage Loans	27%
Commercial Real Estate (CRE) Loans Outstanding	$9.68 billion
Office Loans (Subset of CRE)	5% of total portfolio

High-Net-Worth individuals and institutional clients

This segment is served through specialized advisory services. Wealth management revenue for Fulton Financial Corporation grew from $41.1 million to $44.1 million for the first half of 2025. The company repurchased 1,650,000 shares of common stock in the third quarter of 2025 at a cost of $30.8 million.

• The Common Equity Tier 1 capital ratio was approximately 11.5% as of September 30, 2025.
• Tangible book value per share increased by 18% on an annualized basis as of Q3 2025.

Fulton Financial Corporation (FULT) - Canvas Business Model: Cost Structure

You're looking at the cost side of Fulton Financial Corporation's business as of late 2025, which is heavily influenced by interest rates and ongoing technology modernization. The cost structure is dominated by funding costs and operating expenses related to its branch network and employee base.

Interest expense on customer deposits and borrowed funds remains a primary variable cost. For the third quarter of 2025, Fulton Financial Corporation saw a $1.0 million increase in interest expense on deposits compared to the second quarter of 2025. Conversely, interest expense on borrowings and other interest-bearing liabilities actually decreased by $2.1 million quarter-over-quarter. The average cost of total deposits settled at 1.96% for Q3 2025, while the total cost of funds declined by four basis points compared to the prior quarter.

Personnel and occupancy costs form a significant portion of the fixed operating non-interest expense. The increase in non-interest expense in Q3 2025 was largely attributable to higher salaries and benefits. Specifically, salaries and employee benefits expense rose by $4.1 million linked quarter, driven by incentive compensation and one additional calendar day in the period. To give you a sense of the scale, the operating non-interest expense for the third quarter of 2025 was reported at $191.4 million.

You can see a breakdown of the expense drivers and related metrics here:

Cost Component Category	Metric/Value	Period/Context
Operating Non-Interest Expense	$191.4 million	Q3 2025
Salaries and Employee Benefits Expense Change	Increase of $4.1 million	Linked Quarter (Q3 2025 vs Q2 2025)
Average Cost of Total Deposits	1.96%	Q3 2025
Total Cost of Funds Change	Decrease of 4 basis points	Compared to Q2 2025
Net Occupancy Costs Change	Decrease of $1.8 million	Q2 2025 (due to lower snow removal)

Fulton Financial Corporation is actively managing its technology overhead as a strategic investment. The firm has made a significant technology spend over the past five years to support digital growth. This investment covered several key systems:

• New commercial origination system
• New mortgage origination system
• New mortgage loan servicing system
• New consumer origination system
• New customer relationship management system

Finally, the cost associated with managing credit risk, the provision for credit losses, was $10.2 million in the third quarter of 2025. This expense resulted in an allowance for credit losses attributable to net loans of $376.3 million, or 1.57% of total net loans as of September 30, 2025. The annualized net charge-offs for Q3 2025 were 0.18% of total average loans, an improvement from 0.20% in the prior quarter. Honestly, keeping charge-offs that low shows good underwriting discipline.

Finance: draft 13-week cash view by Friday.

Fulton Financial Corporation (FULT) - Canvas Business Model: Revenue Streams

You're looking at how Fulton Financial Corporation brings in the money, which, as a bank, boils down to two main buckets: interest earned and fees charged. For the third quarter of 2025, the core engine was clearly Net Interest Income.

Net Interest Income (NII) from loans and securities was a strong $264.2 million in Q3 2025. This figure represents the difference between the interest Fulton Financial earned on its assets, like loans, and the interest it paid out on its liabilities, like deposits. The net interest margin (NIM) for that quarter was reported at a solid 3.57%. This NII stream is the bedrock of the bank's earnings.

The second major component is Non-interest income from fees, which totaled $70.4 million in Q3 2025. This shows the bank is effectively monetizing its services beyond just lending. To give you a clearer picture of where that $70.4 million came from, here's a look at the composition of non-interest income, based on the relative contributions of key fee-generating areas:

Revenue Source Category	Approximate % of Non-Interest Income (Q3 2025 Context)	Quarter-over-Quarter Change (Q2 2025 to Q3 2025)
Commercial Banking Fees	33%	N/A
Wealth Management and Trust Fees	32%	Increased by $0.5 million
Other Fee Income (Including Card/Mortgage)	35%	Varies by sub-component

We can see the specific fee-based activities that contributed to the quarter-over-quarter increase in non-interest income from $69.1 million in Q2 2025 to $70.4 million in Q3 2025. Honestly, these smaller streams add up and show good service penetration.

Here are the specific fee-based revenue streams and their reported quarter-over-quarter growth:

• Mortgage banking income increased by $0.9 million.
• Merchant and card fee income increased by $0.8 million.
• Cash management fee income increased by $0.6 million.
• Overdraft fee income increased by $0.5 million.
• Wealth management revenues increased by $0.5 million.
• Other consumer deposit banking fees increased by $0.5 million.
• Debit card fee income increased by $0.4 million.
• Commercial customer interest rate derivative fee income increased by $0.4 million.

The wealth management and trust fees are a significant part of the non-interest income mix, representing about 32% of that total. Also, keep an eye on the commercial customer interest rate derivative fee income, which is part of the capital markets income; it saw an increase of $0.4 million from the prior quarter, showing activity in hedging services for commercial clients.

For the full year 2025 outlook, Fulton Financial Corporation projected non-interest income to be in the range of $270 million to $280 million. That gives you a sense of the expected run rate for these fee-based services over the entire year, which is definitely important for valuation.