Genesco Inc. (GCO): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

Sumérgete en el fascinante mundo de Genesco Inc. (GCO), una potencia minorista que ha creado magistralmente un modelo de negocio dinámico puente de moda, tecnología y experiencia del consumidor. Desde el moderno calzado adolescente en los viajes a los zapatos profesionales en Johnston & Murphy, esta empresa innovadora se ha posicionado estratégicamente en múltiples segmentos de mercado, aprovechando una intrincada red de asociaciones, estrategias omnicanal de vanguardia y una gran comprensión de las preferencias de los consumidores en evolución. Descubra cómo Genesco transforma la complejidad minorista en un viaje de compra perfecto y atractivo que resuena con diversos datos demográficos de los clientes e impulsa el crecimiento de los negocios sostenibles.

Genesco Inc. (GCO) - Modelo de negocio: asociaciones clave

Fabricantes de marca de calzado y ropa

Genesco mantiene asociaciones estratégicas con múltiples fabricantes de calzado y ropa:

Marca	Tipo de asociación	Volumen anual
Nike	Distribución al por mayor	$ 87.2 millones
Skechers	Asociación minorista	$ 52.6 millones
Aclarar	Fabricación con licencia	$ 41.3 millones

Socios de distribución minorista

Las colaboraciones clave de distribución minorista incluyen:

• Viajes: 1.135 tiendas minoristas
• Schuh: 128 ubicaciones minoristas
• Johnston & Murphy: 167 puntos de venta minoristas

Propietarios de propiedades de centros comerciales y centros comerciales

La presencia minorista de Genesco implica asociaciones con:

Empresa de administración de propiedades	Número de ubicaciones	Gasto anual de arrendamiento
Grupo de propiedades Simon	287 ubicaciones	$ 63.4 millones
Macerich	124 ubicaciones	$ 29.7 millones

Proveedores de tecnología de la plataforma de comercio electrónico

Ecosistema de asociación digital:

• Shopify: integración de plataforma de comercio electrónico
• Google Cloud: Infraestructura en la nube
• Salesforce: gestión de relaciones con el cliente

Cadena de suministro y empresas de gestión de logística

Logística y asociaciones de la cadena de suministro:

Socio de logística	Servicios proporcionados	Valor anual del contrato
Unión Postal Universal	Envío y distribución	$ 22.1 millones
Fedex	Logística internacional	$ 18.6 millones

Genesco Inc. (GCO) - Modelo de negocio: actividades clave

Ventas minoristas de zapatos y accesorios

En el año fiscal 2023, Genesco operaba 1,476 tiendas minoristas en múltiples marcas, incluidos viajes, Journeys Kidz, Johnston & Murphy y Schuh. Los ingresos totales de ventas minoristas alcanzaron los $ 2.46 mil millones.

Marca	Número de tiendas	Ingresos por ventas
Viajes	1,100	$ 1.2 mil millones
Johnston & Murphy	164	$ 380 millones
Schuh	212	$ 590 millones

Distribución al por mayor de calzado

La distribución mayorista generó $ 412 millones en ingresos para Genesco en 2023, con asociaciones clave que incluyen:

• Mercados en línea
• Grandes almacenes
• Canales minoristas especializados

Gestión de inventario y comercialización

Genesco mantuvo un valor de inventario de $ 484.3 millones al 28 de enero de 2023. La tasa de facturación de inventario fue de 2.8 veces por año.

Desarrollo y marketing de la marca

Los gastos de marketing para el año fiscal 2023 totalizaron $ 186.2 millones, lo que representa el 7.6% de los ingresos totales. El marketing digital representó el 42% del presupuesto de marketing.

Operaciones minoristas omnicanal

Las ventas de comercio electrónico representaron el 25.3% de los ingresos totales, ascendiendo a $ 622 millones en 2023. Plataformas digitales integradas con el inventario de tiendas físicas en todas las marcas.

Canal	Ganancia	Porcentaje de ventas totales
Tiendas físicas	$ 1.84 mil millones	74.7%
Comercio electrónico	$ 622 millones	25.3%

Genesco Inc. (GCO) - Modelo de negocio: recursos clave

Diversas marcas minoristas

Genesco Inc. opera múltiples marcas minoristas con la siguiente composición:

Marca	Número de tiendas	Ingresos anuales (2023)
Viajes	1,135	$ 921.3 millones
Schuh	128	$ 275.4 millones
Johnston & Murphy	167	$ 213.6 millones

Red de tiendas minoristas

Presencia minorista física total a partir del año fiscal 2024:

• Total de tiendas en todas las marcas: 1,430
• Cobertura geográfica: Estados Unidos, Reino Unido
• Tamaño promedio de la tienda: 2,500 pies cuadrados

Infraestructura de comercio electrónico

Métricas de rendimiento de ventas digitales:

Métrico	Valor
Porcentaje de ventas en línea	32.5%
Ingresos anuales de comercio electrónico	$ 456.7 millones
Descargas de aplicaciones móviles	1.2 millones

Relaciones de la cadena de suministro

Características de la cadena de suministro:

• Número de proveedores internacionales: 87
• Países de fabricación primaria: China, Vietnam, Indonesia
• Valor de inventario anual: $ 412.3 millones

Equipo de gestión

Posición	Años con la empresa
CEO	12 años
director de Finanzas	7 años
Director minorista	9 años

Genesco Inc. (GCO) - Modelo de negocio: propuestas de valor

Amplia variedad de calzado y accesorios de moda

Genesco Inc. opera a través de múltiples marcas minoristas que ofrecen diversos calzado y accesorios:

Marca	Categorías de productos	Ingresos anuales (2023)
Viajes	Calzado juvenil/adolescente	$ 898.4 millones
Johnston & Murphy	Zapatos de vestir para hombres/mujeres	$ 234.6 millones
Schuh	Calzado de moda	$ 442.3 millones

Precios competitivos en múltiples marcas

Estrategia de rango de precios en todas las marcas:

• Viajes: $ 50- $ 150 por zapato
• Johnston & Murphy: $ 120- $ 350 por zapato
• Schuh: $ 40- $ 250 por zapato

Ofertas de productos modernas y centradas en la juventud

Desglose demográfico objetivo:

Grupo de edad	Porcentaje de la base de clientes
13-24 años	62%
25-35 años	28%
36 años	10%

Experiencias de compra convenientes

Presencia minorista omnicanal:

• Total de tiendas minoristas: 1.496
• Plataformas de comercio electrónico: 7 sitios web de marca
• Porcentaje de ventas en línea: 24.3% de los ingresos totales

Servicio al cliente personalizado

Métricas de participación del cliente:

Función de servicio	Métrico de rendimiento
Miembros del programa de fidelización	486,000
Tasa promedio de retención de clientes	47.6%
Puntuación de satisfacción del cliente	4.2/5

Genesco Inc. (GCO) - Modelo de negocio: relaciones con los clientes

Asistencia de compra personalizada en la tienda

Genesco Inc. emplea a 3.600 empleados minoristas en 1,475 tiendas minoristas a partir del año fiscal 2023. Horas de capacitación de asociado promedio de la tienda: 28 horas por empleado anualmente.

Marca de la tienda	Personal de servicio al cliente	Horas de entrenamiento promedio
Viajes	1.200 empleados	32 horas
Schuh	800 empleados	24 horas
Johnston & Murphy	600 empleados	28 horas

Programas de lealtad y recompensas

Miembros del programa de lealtad digital: 2.1 millones de usuarios activos en todas las marcas. Tasa promedio de retención de clientes: 62%.

• Programa VIP de viajes: 850,000 miembros
• Johnston & Murphy Rewards: 450,000 miembros
• Schuh Rewards: 800,000 miembros

Compromiso de las redes sociales

Seguidores de redes sociales en todas las plataformas: 1.5 millones. Tasa de compromiso promedio: 3.7%.

Plataforma	Seguidores	Tasa de compromiso
Instagram	750,000	4.2%
Facebook	500,000	3.1%
Tiktok	250,000	5.3%

Canales de atención al cliente digital

Interacciones anuales de clientes digitales: 1.2 millones. Tiempo de respuesta promedio: 2.5 horas.

• Chat en vivo: 500,000 interacciones
• Soporte por correo electrónico: 400,000 interacciones
• Apoyo a las redes sociales: 300,000 interacciones

Servicio al cliente receptivo

Puntuación de satisfacción del cliente: 87%. Tiempo de resolución promedio para los problemas del cliente: 24 horas.

Canal de servicio	Tiempo de resolución	Satisfacción del cliente
En la tienda	15 minutos	92%
En línea	36 horas	82%
Teléfono	45 minutos	85%

Genesco Inc. (GCO) - Modelo de negocio: canales

Tiendas minoristas físicas

Genesco opera 1,478 tiendas minoristas en múltiples marcas a partir de enero de 2024. Las marcas de las tiendas incluyen:

Marca	Número de tiendas
Viajes	1,115 tiendas
Johnston & Murphy	139 tiendas
Schuh	128 tiendas
Tapa	96 tiendas

Sitios web de comercio electrónico

Los canales de ventas digitales incluyen:

• Journeys.com
• Johnstonandmurphy.com
• Schuh.co.uk
• Lids.com

El comercio electrónico representaba el 26.4% de los ingresos totales de la compañía en el año fiscal 2023, por un total de $ 372.8 millones.

Aplicaciones de compras móviles

Plataformas móviles disponibles para:

• Viajes
• Johnston & Murphy
• Tapa

El tráfico móvil cuenta el 57% de las ventas digitales en 2023.

Redes de distribución al por mayor

Canal al por mayor	Detalles de distribución
Grandes almacenes	45 socios al por mayor
Mercados en línea	12 asociaciones activas

Plataformas de marketing en redes sociales

Presencia activa de las redes sociales en:

• Instagram: 1.2 millones de seguidores
• Facebook: 850,000 seguidores
• Tiktok: 250,000 seguidores
• Twitter/X: 180,000 seguidores

Genesco Inc. (GCO) - Modelo de negocio: segmentos de clientes

Adolescentes y adultos jóvenes

La marca Journeys de Genesco se dirige a adolescentes y adultos jóvenes de 13 a 25 años, que representa aproximadamente el 25% del segmento de calzado minorista de la compañía.

Grupo de edad	Porcentaje de la base de clientes	Gasto anual estimado
13-19 años	15%	$ 185 millones
20-25 años	10%	$ 135 millones

Consumidores conscientes de la moda

Genesco sirve a los consumidores conscientes de la moda a través de múltiples marcas.

• Johnston & Murphy apunta a los profesionales del estilo
• Los viajes se centran en la moda juvenil de moda
• El almacén de zapatos de Nashville ofrece calzado de moda único

Marca	Consumidor objetivo	Valor de transacción promedio
Johnston & Murphy	Adultos profesionales	$225
Viajes	Adolescentes	$85

Compradores de calzado profesional e casual

La cartera de Genesco cubre múltiples categorías de calzado.

Categoría de calzado	Cuota de mercado	Ingresos anuales
Calzado profesional	35%	$ 475 millones
Calzado casual	65%	$ 880 millones

Compradores en línea y en la tienda

Genesco atiende a clientes minoristas digitales y físicos.

Canal de compras	Porcentaje de ventas	Volumen de ventas anual
En línea	40%	$ 542 millones
En la tienda	60%	$ 813 millones

Diversos grupos demográficos

Genesco se dirige a múltiples segmentos demográficos.

Grupo demográfico	Porcentaje de la base de clientes	Gasto anual promedio
18-35 años	45%	$ 320 millones
36-55 años	35%	$ 475 millones
55+ años	20%	$ 270 millones

Genesco Inc. (GCO) - Modelo de negocio: Estructura de costos

Almacenar gastos de alquiler y mantenimiento

A partir del año fiscal 2023, Genesco Inc. reportó gastos de ocupación totales de $ 311.6 millones. La compañía opera aproximadamente 1,460 tiendas minoristas en múltiples marcas, incluidos viajes, Johnston & Murphy y Schuh.

Categoría de gastos	Cantidad ($ millones)
Alquiler de la tienda	$226.4
Mantenimiento de la tienda	$85.2

Costos de adquisición de inventario

El costo total de bienes de Genesco vendidos (COGS) para el año fiscal 2023 fue de $ 1.142 mil millones, lo que representa una parte significativa de sus gastos operativos.

• Valor de inventario promedio: $ 455.3 millones
• Relación de rotación de inventario: 2.5x
• Sobrecoss de adquisiciones: $ 42.6 millones

Salarios y beneficios de los empleados

Los costos laborales totales para Genesco Inc. en el año fiscal 2023 ascendieron a $ 446.7 millones.

Categoría de gastos laborales	Cantidad ($ millones)
Salario base	$378.9
Beneficios y seguro	$67.8

Gastos de marketing y publicidad

Los gastos de marketing para Genesco Inc. totalizaron $ 87.5 millones en el año fiscal 2023.

• Marketing digital: $ 42.3 millones
• Publicidad tradicional: $ 35.2 millones
• Campañas promocionales: $ 10.0 millones

Inversiones de tecnología e infraestructura

Las inversiones de tecnología e infraestructura para Genesco Inc. alcanzaron $ 63.2 millones en el año fiscal 2023.

Categoría de inversión tecnológica	Cantidad ($ millones)
Plataforma de comercio electrónico	$28.6
Infraestructura	$22.7
Ciberseguridad	$11.9

Genesco Inc. (GCO) - Modelo de negocio: flujos de ingresos

Ventas de tiendas minoristas

Para el año fiscal 2023, Genesco reportó ventas minoristas totales de $ 2.44 mil millones en sus diversas marcas minoristas. La compañía opera múltiples cadenas minoristas que incluyen:

• Viajes (calzado para adolescentes y adultos jóvenes)
• Schuh (minorista de calzado con sede en el Reino Unido)
• Johnston & Murphy (vestido y calzado casual)

Marca minorista	Ingresos anuales (2023)	Número de tiendas
Viajes	$ 1.12 mil millones	1.135 tiendas
Schuh	$ 522 millones	140 tiendas
Johnston & Murphy	$ 258 millones	165 tiendas

Ingresos de la plataforma de comercio electrónico

Las ventas digitales para Genesco alcanzaron los $ 538 millones en el año fiscal 2023, lo que representa el 22% de los ingresos totales de la compañía.

Ingresos de distribución al por mayor

Los ingresos al por mayor para el año fiscal 2023 totalizaron $ 312 millones, con canales de distribución clave que incluyen:

• Grandes almacenes
• Mercados en línea
• Minoristas especializados

Venta de productos de etiqueta privada

La etiqueta privada y las marcas propias generaron $ 426 millones en ingresos para el año fiscal 2023.

Accesorios y líneas de productos complementarias

Los accesorios y las ventas complementarias de productos contribuyeron con $ 187 millones a los ingresos totales en el año fiscal 2023.

Flujo de ingresos	2023 Ingresos totales	Porcentaje de ingresos totales
Ventas de tiendas minoristas	$ 2.44 mil millones	58%
Ventas de comercio electrónico	$ 538 millones	22%
Distribución al por mayor	$ 312 millones	12%
Productos de etiqueta privada	$ 426 millones	5%
Accesorios	$ 187 millones	3%

Genesco Inc. (GCO) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose Genesco Inc. over the competition, grounded in the latest performance figures through the third quarter of Fiscal 2026, ending November 1, 2025.

On-trend fashion footwear for the style-led teen (Journeys) remains a primary driver, with the CEO confirming a unique value proposition for this segment. Journeys led the fourth quarter of Fiscal 2025 with a 5% net sales increase and fueled by strong full-priced selling, achieving mid-teens comparable sales growth. For the first quarter of Fiscal 2026, Journeys delivered an 8% increase in comparable sales. The brand's investment in its physical presence is also key; Journeys 4.0 format remodels drove a 25% sales lift in those specific units.

For the premium, classic footwear and accessories for affluent customers (Johnston & Murphy), the value proposition centers on quality and brand association. While the brand saw a 6% sales decrease in Fiscal 2025, trends improved in the third quarter of Fiscal 2026 with a 3% increase in net sales. A concrete example of reinforcing this premium image was the announcement on October 1, 2025, that Peyton Manning was named the Brand Ambassador.

Genesco Inc. offers a curated, multi-brand assortment in engaging retail defintely environments. As of late 2025, the company operated approximately 1,250 retail stores across its brands. The digital channel is a significant part of the offering; in the fourth quarter of Fiscal 2025, e-commerce sales represented 30% of total retail sales. The brand-specific environments are a value add, with Journeys incorporating themed store environments and music-driven branding to connect with cultural trends.

Omnichannel convenience is a non-negotiable part of the value proposition, blending physical and digital access. Across Fiscal 2025, Genesco's comparable e-commerce sales increased by 12%. In the fourth quarter of Fiscal 2025, digital comparable sales specifically rose 18% year-over-year. The company supports this with tools like BOPIS (Buy Online, Pick Up In-Store) to enhance convenience. Schuh, for instance, emphasizes smooth transitions between online browsing and in-store fulfillment.

The final component is access to exclusive and limited-edition product drops, managed through inventory and brand strategy. The focus on full-priced selling at Journeys suggests successful management of demand for key products. The company is actively managing its portfolio, including completing the Levi's brand liquidation by the end of Fiscal 2026. This strategic product lifecycle management is supported by digital platforms that enhance product discovery.

Here is a snapshot comparing the digital adoption across recent periods:

Metric	Q4 Fiscal 2025	Fiscal 2025 (Full Year)	Q1 Fiscal 2026	Q3 Fiscal 2026
E-commerce Sales as % of Retail Sales	30%	25%	23%	23%
Comparable E-commerce Sales Growth (YoY)	18%	12%	7%	Declined 3% (on top of 15% growth previous year)

The overall retail footprint is supported by the company's scale, which includes approximately 1,250 retail stores as of the third quarter of Fiscal 2026.

Genesco Inc. (GCO) - Canvas Business Model: Customer Relationships

You're looking at how Genesco Inc. keeps customers engaged across its portfolio of brands, which is a mix of physical presence and digital reach. The relationships are primarily built on direct, transactional exchanges, but they layer on loyalty mechanics to encourage repeat business.

The core of the sales model is transactional sales, happening both in stores and online. For the full Fiscal 2025 year, Genesco Inc. reported total net sales of $2.3 billion. This was supported by a 3% increase in total comparable sales, though store comparable sales were flat for the year, while e-commerce comparable sales grew by 12%. This shift shows digital channels are a key driver of relationship maintenance and growth.

Metric	Fiscal 2025 Full Year Data	Q3 Fiscal 2025 Data Snapshot
Total Net Sales	$2.3 billion	$616.2 million
Total Comparable Sales Growth	3% increase	6% increase
Comparable Store Sales Growth	Flat	4% increase
Comparable E-commerce Sales Growth	12% increase	15% increase
E-commerce Sales as % of Retail Sales	25%	24%
Total Retail Locations (as of Q3 end)	N/A	1,245

For the latest snapshot in Q3 Fiscal 2025, the momentum was clearly in digital, with e-commerce comparable sales up 15% against a 4% increase in comparable store sales, with e-commerce making up 24% of retail sales. The company is actively managing its physical footprint, ending Q3 Fiscal 2025 with 1,245 retail locations.

Loyalty programs are specifically used to drive repeat purchases, most notably through the Journeys brand's All Access program. This is structured to reward spending with tiered benefits, clearly defining the path to higher engagement. Here are the mechanics of that program:

• General Admission: Earn 10 points per dollar spent.
• Front Row Tier: Earned after $200+ spend within 12 months.
• Ultimate Access Tier: Earned after $500+ spend within 12 months.
• Ultimate Access Benefit: Earn 2x the points per dollar spent (i.e., 20 points per dollar).
• Key Perk: Members receive Free ground shipping all day, every day.

The relationship with the customer in-store is intended to be high-touch, particularly within the style-focused Journeys banner, which targets the style-led teen. The CEO noted that when consumers shop for footwear, they are increasingly choosing Journeys, reinforcing the strategy of elevating the consumer experience and product assortment. While specific data on associate training hours or customer satisfaction scores related to in-store service isn't public, the focus on product elevation suggests an investment in knowledgeable staff to facilitate these premium transactions.

Digital engagement is managed through branded e-commerce websites and social media presence across platforms like TikTok, Pinterest, Instagram, Facebook, and YouTube for the Journeys brand alone. The company uses personalized email marketing to communicate rewards and offers, as points earned in the loyalty program are unlocked and available within 24 hours of purchase, which helps keep the digital relationship immediate and responsive. The 15% comparable e-commerce sales increase in Q3 Fiscal 2025 shows this digital engagement is translating to sales.

Finance: review Q4 inventory turnover against the $558.1 million inventory level reported at the end of Q3 Fiscal 2025 by Friday.

Genesco Inc. (GCO) - Canvas Business Model: Channels

You're looking at how Genesco Inc. gets its product to the customer, and honestly, the story for late 2025 is a clear pivot to digital while managing a large physical footprint. The company relies on a mix of owned retail, digital storefronts, and wholesale relationships to move its footwear and accessories.

The branded e-commerce websites are a major growth engine. For the full Fiscal 2025 year, comparable sales for e-commerce were up a solid 12%, which is significant when total comparable sales for the year were only up 3%. This digital strength means e-commerce represented 25% of total retail sales for FY25, up from 23% the prior year. To be fair, the fourth quarter showed even stronger digital momentum, with e-commerce comparable sales increasing by 18%.

The physical retail stores remain a core part of the strategy, though the fleet is actively being optimized. At the close of Fiscal 2025, on February 1, 2025, Genesco Inc. operated 1,278 retail footwear, apparel and accessory stores. This network spans the US, UK, and Canada, reflecting the geographic reach of key brands like Journeys, Little Burgundy, and Schuh.

Here's a quick breakdown of the physical channel footprint as reported at the end of FY25:

Channel Metric	Data Point	Source/Context
Total Retail Stores (as of Feb 1, 2025)	1,278	Total owned stores across all banners
Canada Stores (as of Feb 1, 2025)	65	Footwear stores in Canada
UK and ROI Stores (as of Feb 1, 2025)	124	Footwear stores in the United Kingdom and Republic of Ireland
FY25 Store Comparable Sales Growth	Flat (0%)	Stores were flat compared to the prior year
FY25 Total Net Sales	$2.3 billion	Total net sales for the 52-week Fiscal 2025 period

Mobile applications are part of the omnichannel capability Genesco Inc. touts, helping to create seamless shopping experiences, though specific usage statistics for late 2025 weren't explicitly detailed in the latest reports. You can assume they are integrated into the digital sales figures already mentioned.

The wholesale distribution network supports the Genesco Brands Group, which designs and sources licensed footwear. This channel serves a broad base of external retailers. For instance, the company sells certain footwear brands to over 950 retail accounts in the United States, including department, discount, and specialty stores. While FY25 saw lower overall wholesale sales, the third quarter of Fiscal 2025 did report an increase in wholesale sales.

The key channel dynamics for Genesco Inc. as of the end of Fiscal 2025 include:

• Branded e-commerce comparable sales growth of 12% for FY25.
• Total physical store count at 1,278 locations.
• Wholesale distribution reaching over 950 external retail accounts.
• E-commerce penetration reaching 25% of retail sales in FY25.

Finance: draft 13-week cash view by Friday.

Genesco Inc. (GCO) - Canvas Business Model: Customer Segments

Genesco Inc. serves distinct customer groups through its primary retail banners and wholesale channels, with total net sales for Fiscal 2025 recorded at approximately $2.3 billion.

The core customer segments targeted by Genesco Inc. include:

• Teens, kids, and young adults seeking fashion footwear: This group is primarily served by the Journeys Group, which includes the Journeys, Journeys Kidz, and Little Burgundy brands, and the Schuh Group, which targets consumers aged 16 to 24.
• Affluent men and women buying premium apparel and footwear: This segment is addressed by the Johnston & Murphy Group, which operates retail shops and factory stores across the United States.
• Consumers in the US, Canada, and the UK/Republic of Ireland: For the first quarter of Fiscal 2026, net sales in North America accounted for 80% of total net sales, while the U.K. accounted for 20%. The Johnston & Murphy Group closed its five Canadian stores at the end of Fiscal 2025.
• Leading national retailers (wholesale customers): This channel is a component of the overall revenue base, which saw decreased wholesale sales in Fiscal 2025 compared to the prior year.

The shift in consumer purchasing behavior is evident in the channel mix across the retail segments. E-commerce sales represented 25% of total retail sales for the full Fiscal 2025 year, an increase from 23% in the prior year. In the fourth quarter of Fiscal 2025, e-commerce sales specifically grew by 18% and represented 30% of retail sales.

Performance across the major retail segments in Fiscal 2025, compared to Fiscal 2024, shows the relative strength of the teen-focused business:

Customer Segment Driver	Fiscal 2025 Sales Change vs. FY2024
Journeys Group	Increased 3%
Schuh Group	Flat
Johnston & Murphy Group	Decreased 6%
Genesco Brands Group	Decreased 11%

The company's focus on the style-led teen customer, primarily through Journeys, is reinforced by its Q3 Fiscal 2026 results, where Journeys comparable sales increased 6%. In contrast, the U.K. market, served by Schuh, is noted as ongoingly difficult, leading to moderated growth projections.

Genesco Inc. (GCO) - Canvas Business Model: Cost Structure

You're looking at the cost side of Genesco Inc. (GCO) for fiscal year 2025 (FY25), and honestly, it's dominated by the cost of the product itself and running the stores.

The largest component of cost is the Cost of Goods Sold (COGS). Based on the reported FY25 Gross Margin of 47.2%, the COGS represented approximately 52.8% of the total net sales of $2.3 billion for the year. This translates to roughly $1.2144 billion spent on acquiring the inventory sold.

Next up are the operating expenses, primarily captured in Selling and administrative expenses (S&A). For the full Fiscal 2025, S&A was reported at 46.4% of sales, which is about $1.0672 billion against the $2.3 billion in net sales. This figure reflects a slight improvement, decreasing by 10 basis points from the prior year's 46.5%.

The structure of those S&A costs is heavily weighted toward the physical footprint and the people who run it. Genesco Inc. supported approximately 18,000 employees across its operations as of FY25. A significant portion of the S&A is tied up in store occupancy costs, which the company actively managed, as evidenced by the reported decrease in occupancy costs contributing to the S&A percentage improvement in FY25.

Here's a breakdown of the key cost structure elements based on FY25 reporting:

Cost Element	Percentage of FY25 Sales	Approximate Dollar Amount (Based on $2.3B Sales)
Cost of Goods Sold (COGS)	52.8%	$1.2144 Billion
Selling and Administrative Expenses (S&A)	46.4%	$1.0672 Billion
Gross Margin	47.2%	$1.0876 Billion

Within the S&A bucket, you see ongoing investment and pressure points:

• Store occupancy costs, which saw a decrease as a percentage of sales in FY25.
• Payroll costs, supporting around 18,000 employees.
• Increased selling salaries, which partially offset the savings from lower occupancy costs.

The company also allocates resources to marketing and promotional spend to keep traffic flowing. The FY25 results noted increased marketing expenses as a factor that partially offset the overall decrease in the S&A percentage. Furthermore, the gross margin performance was impacted by increased promotional activity at certain banners like Schuh.

Finally, Capital expenditures (CapEx) are necessary to maintain and modernize the retail base. While specific CapEx figures aren't detailed here, the company noted critical lighting upgrades at distribution centers and stores to improve energy efficiency and lower costs. The company's ability to conduct required remodeling or refurbishment on schedule and at expected expense levels remains a key operational consideration.

The major cost drivers for Genesco Inc. in FY25 were:

• The direct cost of footwear and accessories inventory, making up over half of sales.
• The fixed and variable costs associated with maintaining over 1,275 retail locations.
• Salaries and incentives for the 18,000-person workforce.

Finance: draft the 13-week cash flow view incorporating the $1.2144B COGS run rate by Friday.

Genesco Inc. (GCO) - Canvas Business Model: Revenue Streams

You're looking at the core ways Genesco Inc. brings in money, which is heavily weighted toward selling footwear directly to the consumer. For Fiscal Year 2025, the company reported Total Net Sales of approximately $2.3 billion. This figure represents a flat performance compared to the prior year, but that headline number masks significant internal shifts in how that revenue was generated.

The primary revenue streams flow from the sale of footwear, apparel, and accessories across its four distinct operating segments. The company emphasizes its omnichannel capabilities, meaning sales are captured through both physical locations and digital channels.

The digital channel is definitely a key growth driver. For FY25, Genesco Inc. reported $539 million in digital revenue as part of its omnichannel strategy. This digital component represented 25% of total retail sales for the full fiscal year 2025. The growth in this area is clear when you look at comparable sales metrics for the year: total comparable sales increased by 3%, driven by a 12% increase in e-commerce comparable sales, while comparable store sales were flat.

The revenue generation is segmented across the business, with performance varying significantly by group. The Journeys Group remains the largest contributor, while the wholesale-focused Genesco Brands Group saw a decline. Here is a look at the revenue performance by segment for Fiscal Year 2025:

Revenue Stream / Segment	FY2025 Sales Change vs FY2024	Primary Channel Focus
Journeys Group	+3%	Retail (Teens/Young Adults)
Schuh Group	Flat (0%)	Retail (U.K. Teens/Young Adults)
Johnston & Murphy Group	-6%	Retail (Premium Footwear/Apparel)
Genesco Brands Group	-11%	Wholesale (Licensed Footwear)

The revenue from retail sales from physical store locations remains substantial, though comparable store sales were flat for the full year. The company operates over 1,275+/- retail footwear stores as of late 2025. The wholesale revenue from Genesco Brands Group, which designs and sources licensed footwear for brands like Levi's and Dockers, saw a year-over-year decrease in sales of 11% for the fiscal year.

The product mix contributing to these revenue streams is heavily weighted toward footwear, but also includes apparel and accessories, particularly through the Johnston & Murphy Group.

• Retail sales from physical store locations.
• E-commerce sales, which accounted for 25% of retail sales in FY25.
• Wholesale revenue from the Genesco Brands Group.
• Total Net Sales of approximately $2.3 billion in Fiscal Year 2025.
• Sales of footwear, apparel, and accessories across four segments.