Genesco Inc. (GCO): Modelo de Negócios Canvas [Jan-2025 Atualizado]

Mergulhe no fascinante mundo da Genesco Inc. (GCO), uma potência de varejo que criou magistralmente um modelo de negócios dinâmico em ponte de moda, tecnologia e experiência do consumidor. De calçados adolescentes da moda em viagens a sapatos profissionais em Johnston & Murphy, essa empresa inovadora se posicionou estrategicamente em vários segmentos de mercado, alavancando uma intrincada rede de parcerias, estratégias omnichannel de ponta e um forte entendimento das preferências em evolução do consumidor. Descubra como a Genesco transforma a complexidade do varejo em uma jornada de compras e envolvente e envolvente que ressoa com diversos dados demográficos de clientes e impulsiona o crescimento sustentável dos negócios.

Genesco Inc. (GCO) - Modelo de Negócios: Principais Parcerias

Fabricantes de marcas de calçados e vestuário

A Genesco mantém parcerias estratégicas com vários fabricantes de calçados e vestuário:

Marca	Tipo de parceria	Volume anual
Nike	Distribuição por atacado	US $ 87,2 milhões
Skechers	Parceria de varejo	US $ 52,6 milhões
Clarks	Fabricação licenciada	US $ 41,3 milhões

Parceiros de distribuição de varejo

As principais colaborações de distribuição de varejo incluem:

• Journeyys: 1.135 lojas de varejo
• Schuh: 128 locais de varejo
• Johnston & Murphy: 167 pontos de venda

Proprietários de imóveis para shopping e shopping centers

A presença de varejo da Genesco envolve parcerias com:

Empresa de gerenciamento de propriedades	Número de locais	Gasto anual de arrendamento
Grupo de Propriedade Simon	287 locais	US $ 63,4 milhões
Macerich	124 locais	US $ 29,7 milhões

Provedores de tecnologia da plataforma de comércio eletrônico

Ecossistema de parceria digital:

• Shopify: integração da plataforma de comércio eletrônico
• Google Cloud: Infraestrutura em nuvem
• Salesforce: Gerenciamento de relacionamento com o cliente

Empresas de gerenciamento de cadeia de suprimentos e logística

Parcerias de logística e cadeia de suprimentos:

Parceiro de logística	Serviços prestados	Valor anual do contrato
UPS	Envio e distribuição	US $ 22,1 milhões
FedEx	Logística Internacional	US $ 18,6 milhões

Genesco Inc. (GCO) - Modelo de negócios: Atividades -chave

Vendas varejadas de sapatos e acessórios

No ano fiscal de 2023, a Genesco operava 1.476 lojas em várias marcas, incluindo viagens, Journeyys Kidz, Johnston & Murphy e Schuh. A receita total de vendas no varejo atingiu US $ 2,46 bilhões.

Marca	Número de lojas	Receita de vendas
Viagens	1,100	US $ 1,2 bilhão
Johnston & Murphy	164	US $ 380 milhões
Schuh	212	US $ 590 milhões

Distribuição por atacado de calçados

A distribuição por atacado gerou US $ 412 milhões em receita para a Genesco em 2023, com parcerias importantes, incluindo:

• Mercados on -line
• Lojas de departamento
• Canais de varejo especializados

Gerenciamento de inventário e merchandising

A Genesco manteve um valor de inventário de US $ 484,3 milhões em 28 de janeiro de 2023. A taxa de rotatividade de inventário foi de 2,8 vezes por ano.

Desenvolvimento e marketing de marca

As despesas de marketing para o ano fiscal de 2023 totalizaram US $ 186,2 milhões, representando 7,6% da receita total. O marketing digital representou 42% do orçamento de marketing.

Operações de varejo omnichannel

As vendas de comércio eletrônico representaram 25,3% da receita total, totalizando US $ 622 milhões em 2023. Plataformas digitais integradas ao inventário físico de lojas em todas as marcas.

Canal	Receita	Porcentagem de vendas totais
Lojas físicas	US $ 1,84 bilhão	74.7%
Comércio eletrônico	US $ 622 milhões	25.3%

Genesco Inc. (GCO) - Modelo de negócios: Recursos -chave

Diversas marcas de varejo

A Genesco Inc. opera várias marcas de varejo com a seguinte composição:

Marca	Número de lojas	Receita anual (2023)
Viagens	1,135	US $ 921,3 milhões
Schuh	128	US $ 275,4 milhões
Johnston & Murphy	167	US $ 213,6 milhões

Rede de lojas de varejo

Presença total do varejo físico a partir do ano fiscal de 2024:

• Total de lojas em todas as marcas: 1.430
• Cobertura geográfica: Estados Unidos, Reino Unido
• Tamanho médio da loja: 2.500 pés quadrados

Infraestrutura de comércio eletrônico

Métricas de desempenho de vendas digitais:

Métrica	Valor
Porcentagem de vendas on -line	32.5%
Receita anual de comércio eletrônico	US $ 456,7 milhões
Downloads de aplicativos móveis	1,2 milhão

Relacionamentos da cadeia de suprimentos

Características da cadeia de suprimentos:

• Número de fornecedores internacionais: 87
• Países de Fabricação Primária: China, Vietnã, Indonésia
• Valor anual de inventário: US $ 412,3 milhões

Equipe de gerenciamento

Posição	Anos com empresa
CEO	12 anos
Diretor Financeiro	7 anos
Diretor de varejo	9 anos

Genesco Inc. (GCO) - Modelo de Negócios: Proposições de Valor

Ampla variedade de calçados e acessórios de moda

A Genesco Inc. opera através de várias marcas de varejo que oferecem calçados e acessórios diversos:

Marca	Categorias de produtos	Receita anual (2023)
Viagens	Calçados jovens/adolescentes	US $ 898,4 milhões
Johnston & Murphy	Sapatos de vestido masculinos/femininos	US $ 234,6 milhões
Schuh	Calçados de moda	US $ 442,3 milhões

Preços competitivos em várias marcas

Estratégia de faixa de preço entre as marcas:

• Journeyys: $ 50- $ 150 por sapato
• Johnston & Murphy: US $ 120- $ 350 por sapato
• Schuh: US $ 40- $ 250 por sapato

Ofertas de produtos na moda e juvenil

Aparelhamento demográfico alvo:

Faixa etária	Porcentagem de base de clientes
13-24 anos	62%
25-35 anos	28%
Mais de 36 anos	10%

Experiências de compras convenientes

Presença de varejo omnichannel:

• Total de lojas de varejo: 1.496
• Plataformas de comércio eletrônico: 7 sites de marca
• Porcentagem de vendas on -line: 24,3% da receita total

Atendimento ao cliente personalizado

Métricas de engajamento do cliente:

Recurso de serviço	Métrica de desempenho
Membros do programa de fidelidade	486,000
Taxa média de retenção de clientes	47.6%
Pontuação de satisfação do cliente	4.2/5

Genesco Inc. (GCO) - Modelo de Negócios: Relacionamentos do Cliente

Assistência de compras personalizadas na loja

A Genesco Inc. emprega 3.600 funcionários de varejo em 1.475 lojas de varejo a partir do ano fiscal de 2023. Horário médio de treinamento de associado da loja: 28 horas por funcionário anualmente.

Marca de loja	Equipe de atendimento ao cliente	Horário médio de treinamento
Viagens	1.200 funcionários	32 horas
Schuh	800 funcionários	24 horas
Johnston & Murphy	600 funcionários	28 horas

Programas de lealdade e recompensas

Membros do programa de fidelidade digital: 2,1 milhões de usuários ativos em todas as marcas. Taxa média de retenção de clientes: 62%.

• Programa VIP de Journeys: 850.000 membros
• Johnston & Murphy Rewards: 450.000 membros
• Schuh Rewards: 800.000 membros

Engajamento da mídia social

Seguidores de mídia social entre plataformas: 1,5 milhão. Taxa média de envolvimento: 3,7%.

Plataforma	Seguidores	Taxa de engajamento
Instagram	750,000	4.2%
Facebook	500,000	3.1%
Tiktok	250,000	5.3%

Canais de suporte ao cliente digital

Interações anuais de clientes digitais: 1,2 milhão. Tempo médio de resposta: 2,5 horas.

• Chat ao vivo: 500.000 interações
• Suporte por e -mail: 400.000 interações
• Suporte de mídia social: 300.000 interações

Atendimento ao cliente responsivo

Pontuação de satisfação do cliente: 87%. Tempo médio de resolução para os problemas dos clientes: 24 horas.

Canal de serviço	Tempo de resolução	Satisfação do cliente
Na loja	15 minutos	92%
On-line	36 horas	82%
Telefone	45 minutos	85%

Genesco Inc. (GCO) - Modelo de Negócios: Canais

Lojas de varejo físico

A Genesco opera 1.478 lojas de varejo em várias marcas a partir de janeiro de 2024. As marcas de lojas incluem:

Marca	Número de lojas
Viagens	1.115 lojas
Johnston & Murphy	139 lojas
Schuh	128 lojas
Tampas	96 lojas

Sites de comércio eletrônico

Os canais de vendas digitais incluem:

• Journeyys.com
• JohnsTonandmurphy.com
• Schuh.co.uk
• Lids.com

O comércio eletrônico representou 26,4% da receita total da empresa no ano fiscal de 2023, totalizando US $ 372,8 milhões.

Aplicativos de compras móveis

Plataformas móveis disponíveis para:

• Viagens
• Johnston & Murphy
• Tampas

O tráfego móvel é responsável por 57% das vendas digitais em 2023.

Redes de distribuição por atacado

Canal por atacado	Detalhes da distribuição
Lojas de departamento	45 parceiros atacadistas
Mercados on -line	12 parcerias ativas

Plataformas de marketing de mídia social

Presença ativa da mídia social em:

• Instagram: 1,2 milhão de seguidores
• Facebook: 850.000 seguidores
• Tiktok: 250.000 seguidores
• Twitter/X: 180.000 seguidores

Genesco Inc. (GCO) - Modelo de negócios: segmentos de clientes

Adolescentes e adultos jovens

A marca Journeys da Genesco tem como alvo adolescentes e adultos jovens de 13 a 25 anos, representando aproximadamente 25% do segmento de calçados de varejo da empresa.

Faixa etária	Porcentagem de base de clientes	Gastos anuais estimados
13-19 anos	15%	US $ 185 milhões
20-25 anos	10%	US $ 135 milhões

Consumidores conscientes da moda

A Genesco serve consumidores conscientes da moda através de várias marcas.

• Johnston & Murphy tem como alvo profissionais de consciência de estilo
• Journeyys se concentra na moda juvenil da moda
• O armazém de sapatos de Nashville oferece calçados de moda exclusivos

Marca	Consumidor -alvo	Valor médio da transação
Johnston & Murphy	Adultos profissionais	$225
Viagens	Adolescentes	$85

Compradores de calçados profissionais e casuais

O portfólio da Genesco abrange várias categorias de calçados.

Categoria de calçados	Quota de mercado	Receita anual
Calçados profissionais	35%	US $ 475 milhões
Calçados casuais	65%	US $ 880 milhões

Compradores online e na loja

A Genesco atende aos clientes de varejo digital e físico.

Canal de compras	Porcentagem de vendas	Volume anual de vendas
On-line	40%	US $ 542 milhões
Na loja	60%	US $ 813 milhões

Grupos demográficos diversos

A Genesco tem como alvo vários segmentos demográficos.

Grupo demográfico	Porcentagem de base de clientes	Gastos médios anuais
18-35 anos	45%	US $ 320 milhões
36-55 anos	35%	US $ 475 milhões
55 anos ou mais	20%	US $ 270 milhões

Genesco Inc. (GCO) - Modelo de negócios: estrutura de custos

Armazenar as despesas de aluguel e manutenção

No ano fiscal de 2023, a Genesco Inc. registrou despesas totais de ocupação de US $ 311,6 milhões. A empresa opera aproximadamente 1.460 lojas de varejo em várias marcas, incluindo viagens, Johnston & Murphy e Schuh.

Categoria de despesa	Valor (US $ milhões)
Aluguel da loja	$226.4
Manutenção da loja	$85.2

Custos de compras de inventário

O custo total dos bens da Genesco vendidos (COGs) para o ano fiscal de 2023 foi de US $ 1,142 bilhão, representando uma parcela significativa de suas despesas operacionais.

• Valor médio de inventário: US $ 455,3 milhões
• Taxa de rotatividade de estoque: 2,5x
• Aquisição de compras: US $ 42,6 milhões

Salários e benefícios dos funcionários

Os custos totais da mão -de -obra da Genesco Inc. no ano fiscal de 2023 totalizaram US $ 446,7 milhões.

Categoria de despesas com trabalho	Valor (US $ milhões)
Salários básicos	$378.9
Benefícios e seguro	$67.8

Despesas de marketing e publicidade

As despesas de marketing da Genesco Inc. totalizaram US $ 87,5 milhões no ano fiscal de 2023.

• Marketing Digital: US $ 42,3 milhões
• Publicidade tradicional: US $ 35,2 milhões
• Campanhas promocionais: US $ 10,0 milhões

Investimentos de tecnologia e infraestrutura

Os investimentos em tecnologia e infraestrutura da Genesco Inc. atingiram US $ 63,2 milhões no ano fiscal de 2023.

Categoria de investimento em tecnologia	Valor (US $ milhões)
Plataforma de comércio eletrônico	$28.6
Infraestrutura de TI	$22.7
Segurança cibernética	$11.9

Genesco Inc. (GCO) - Modelo de negócios: fluxos de receita

Vendas de lojas de varejo

Para o ano fiscal de 2023, a Genesco registrou vendas totais de varejo de US $ 2,44 bilhões em suas várias marcas de varejo. A empresa opera várias redes de varejo, incluindo:

• Jornadas (calçados para adolescentes e adultos jovens)
• Schuh (varejista de calçados do Reino Unido)
• Johnston & Murphy (vestido e calçados casuais)

Marca de varejo	Receita anual (2023)	Número de lojas
Viagens	US $ 1,12 bilhão	1.135 lojas
Schuh	US $ 522 milhões	140 lojas
Johnston & Murphy	US $ 258 milhões	165 lojas

Receita da plataforma de comércio eletrônico

As vendas digitais da Genesco atingiram US $ 538 milhões no ano fiscal de 2023, representando 22% da receita total da empresa.

Receita de distribuição por atacado

A receita atacadista para o ano fiscal de 2023 totalizou US $ 312 milhões, com os principais canais de distribuição, incluindo:

• Lojas de departamento
• Mercados on -line
• Varejistas especializados

Vendas de produtos de marca própria

A marca própria e as marcas de propriedade geraram US $ 426 milhões em receita para o ano fiscal de 2023.

Acessórios e linhas de produtos complementares

Acessórios e vendas complementares de produtos contribuíram com US $ 187 milhões para a receita total no ano fiscal de 2023.

Fluxo de receita	2023 Receita total	Porcentagem da receita total
Vendas de lojas de varejo	US $ 2,44 bilhões	58%
Vendas de comércio eletrônico	US $ 538 milhões	22%
Distribuição por atacado	US $ 312 milhões	12%
Produtos de marca própria	US $ 426 milhões	5%
Acessórios	US $ 187 milhões	3%

Genesco Inc. (GCO) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose Genesco Inc. over the competition, grounded in the latest performance figures through the third quarter of Fiscal 2026, ending November 1, 2025.

On-trend fashion footwear for the style-led teen (Journeys) remains a primary driver, with the CEO confirming a unique value proposition for this segment. Journeys led the fourth quarter of Fiscal 2025 with a 5% net sales increase and fueled by strong full-priced selling, achieving mid-teens comparable sales growth. For the first quarter of Fiscal 2026, Journeys delivered an 8% increase in comparable sales. The brand's investment in its physical presence is also key; Journeys 4.0 format remodels drove a 25% sales lift in those specific units.

For the premium, classic footwear and accessories for affluent customers (Johnston & Murphy), the value proposition centers on quality and brand association. While the brand saw a 6% sales decrease in Fiscal 2025, trends improved in the third quarter of Fiscal 2026 with a 3% increase in net sales. A concrete example of reinforcing this premium image was the announcement on October 1, 2025, that Peyton Manning was named the Brand Ambassador.

Genesco Inc. offers a curated, multi-brand assortment in engaging retail defintely environments. As of late 2025, the company operated approximately 1,250 retail stores across its brands. The digital channel is a significant part of the offering; in the fourth quarter of Fiscal 2025, e-commerce sales represented 30% of total retail sales. The brand-specific environments are a value add, with Journeys incorporating themed store environments and music-driven branding to connect with cultural trends.

Omnichannel convenience is a non-negotiable part of the value proposition, blending physical and digital access. Across Fiscal 2025, Genesco's comparable e-commerce sales increased by 12%. In the fourth quarter of Fiscal 2025, digital comparable sales specifically rose 18% year-over-year. The company supports this with tools like BOPIS (Buy Online, Pick Up In-Store) to enhance convenience. Schuh, for instance, emphasizes smooth transitions between online browsing and in-store fulfillment.

The final component is access to exclusive and limited-edition product drops, managed through inventory and brand strategy. The focus on full-priced selling at Journeys suggests successful management of demand for key products. The company is actively managing its portfolio, including completing the Levi's brand liquidation by the end of Fiscal 2026. This strategic product lifecycle management is supported by digital platforms that enhance product discovery.

Here is a snapshot comparing the digital adoption across recent periods:

Metric	Q4 Fiscal 2025	Fiscal 2025 (Full Year)	Q1 Fiscal 2026	Q3 Fiscal 2026
E-commerce Sales as % of Retail Sales	30%	25%	23%	23%
Comparable E-commerce Sales Growth (YoY)	18%	12%	7%	Declined 3% (on top of 15% growth previous year)

The overall retail footprint is supported by the company's scale, which includes approximately 1,250 retail stores as of the third quarter of Fiscal 2026.

Genesco Inc. (GCO) - Canvas Business Model: Customer Relationships

You're looking at how Genesco Inc. keeps customers engaged across its portfolio of brands, which is a mix of physical presence and digital reach. The relationships are primarily built on direct, transactional exchanges, but they layer on loyalty mechanics to encourage repeat business.

The core of the sales model is transactional sales, happening both in stores and online. For the full Fiscal 2025 year, Genesco Inc. reported total net sales of $2.3 billion. This was supported by a 3% increase in total comparable sales, though store comparable sales were flat for the year, while e-commerce comparable sales grew by 12%. This shift shows digital channels are a key driver of relationship maintenance and growth.

Metric	Fiscal 2025 Full Year Data	Q3 Fiscal 2025 Data Snapshot
Total Net Sales	$2.3 billion	$616.2 million
Total Comparable Sales Growth	3% increase	6% increase
Comparable Store Sales Growth	Flat	4% increase
Comparable E-commerce Sales Growth	12% increase	15% increase
E-commerce Sales as % of Retail Sales	25%	24%
Total Retail Locations (as of Q3 end)	N/A	1,245

For the latest snapshot in Q3 Fiscal 2025, the momentum was clearly in digital, with e-commerce comparable sales up 15% against a 4% increase in comparable store sales, with e-commerce making up 24% of retail sales. The company is actively managing its physical footprint, ending Q3 Fiscal 2025 with 1,245 retail locations.

Loyalty programs are specifically used to drive repeat purchases, most notably through the Journeys brand's All Access program. This is structured to reward spending with tiered benefits, clearly defining the path to higher engagement. Here are the mechanics of that program:

• General Admission: Earn 10 points per dollar spent.
• Front Row Tier: Earned after $200+ spend within 12 months.
• Ultimate Access Tier: Earned after $500+ spend within 12 months.
• Ultimate Access Benefit: Earn 2x the points per dollar spent (i.e., 20 points per dollar).
• Key Perk: Members receive Free ground shipping all day, every day.

The relationship with the customer in-store is intended to be high-touch, particularly within the style-focused Journeys banner, which targets the style-led teen. The CEO noted that when consumers shop for footwear, they are increasingly choosing Journeys, reinforcing the strategy of elevating the consumer experience and product assortment. While specific data on associate training hours or customer satisfaction scores related to in-store service isn't public, the focus on product elevation suggests an investment in knowledgeable staff to facilitate these premium transactions.

Digital engagement is managed through branded e-commerce websites and social media presence across platforms like TikTok, Pinterest, Instagram, Facebook, and YouTube for the Journeys brand alone. The company uses personalized email marketing to communicate rewards and offers, as points earned in the loyalty program are unlocked and available within 24 hours of purchase, which helps keep the digital relationship immediate and responsive. The 15% comparable e-commerce sales increase in Q3 Fiscal 2025 shows this digital engagement is translating to sales.

Finance: review Q4 inventory turnover against the $558.1 million inventory level reported at the end of Q3 Fiscal 2025 by Friday.

Genesco Inc. (GCO) - Canvas Business Model: Channels

You're looking at how Genesco Inc. gets its product to the customer, and honestly, the story for late 2025 is a clear pivot to digital while managing a large physical footprint. The company relies on a mix of owned retail, digital storefronts, and wholesale relationships to move its footwear and accessories.

The branded e-commerce websites are a major growth engine. For the full Fiscal 2025 year, comparable sales for e-commerce were up a solid 12%, which is significant when total comparable sales for the year were only up 3%. This digital strength means e-commerce represented 25% of total retail sales for FY25, up from 23% the prior year. To be fair, the fourth quarter showed even stronger digital momentum, with e-commerce comparable sales increasing by 18%.

The physical retail stores remain a core part of the strategy, though the fleet is actively being optimized. At the close of Fiscal 2025, on February 1, 2025, Genesco Inc. operated 1,278 retail footwear, apparel and accessory stores. This network spans the US, UK, and Canada, reflecting the geographic reach of key brands like Journeys, Little Burgundy, and Schuh.

Here's a quick breakdown of the physical channel footprint as reported at the end of FY25:

Channel Metric	Data Point	Source/Context
Total Retail Stores (as of Feb 1, 2025)	1,278	Total owned stores across all banners
Canada Stores (as of Feb 1, 2025)	65	Footwear stores in Canada
UK and ROI Stores (as of Feb 1, 2025)	124	Footwear stores in the United Kingdom and Republic of Ireland
FY25 Store Comparable Sales Growth	Flat (0%)	Stores were flat compared to the prior year
FY25 Total Net Sales	$2.3 billion	Total net sales for the 52-week Fiscal 2025 period

Mobile applications are part of the omnichannel capability Genesco Inc. touts, helping to create seamless shopping experiences, though specific usage statistics for late 2025 weren't explicitly detailed in the latest reports. You can assume they are integrated into the digital sales figures already mentioned.

The wholesale distribution network supports the Genesco Brands Group, which designs and sources licensed footwear. This channel serves a broad base of external retailers. For instance, the company sells certain footwear brands to over 950 retail accounts in the United States, including department, discount, and specialty stores. While FY25 saw lower overall wholesale sales, the third quarter of Fiscal 2025 did report an increase in wholesale sales.

The key channel dynamics for Genesco Inc. as of the end of Fiscal 2025 include:

• Branded e-commerce comparable sales growth of 12% for FY25.
• Total physical store count at 1,278 locations.
• Wholesale distribution reaching over 950 external retail accounts.
• E-commerce penetration reaching 25% of retail sales in FY25.

Finance: draft 13-week cash view by Friday.

Genesco Inc. (GCO) - Canvas Business Model: Customer Segments

Genesco Inc. serves distinct customer groups through its primary retail banners and wholesale channels, with total net sales for Fiscal 2025 recorded at approximately $2.3 billion.

The core customer segments targeted by Genesco Inc. include:

• Teens, kids, and young adults seeking fashion footwear: This group is primarily served by the Journeys Group, which includes the Journeys, Journeys Kidz, and Little Burgundy brands, and the Schuh Group, which targets consumers aged 16 to 24.
• Affluent men and women buying premium apparel and footwear: This segment is addressed by the Johnston & Murphy Group, which operates retail shops and factory stores across the United States.
• Consumers in the US, Canada, and the UK/Republic of Ireland: For the first quarter of Fiscal 2026, net sales in North America accounted for 80% of total net sales, while the U.K. accounted for 20%. The Johnston & Murphy Group closed its five Canadian stores at the end of Fiscal 2025.
• Leading national retailers (wholesale customers): This channel is a component of the overall revenue base, which saw decreased wholesale sales in Fiscal 2025 compared to the prior year.

The shift in consumer purchasing behavior is evident in the channel mix across the retail segments. E-commerce sales represented 25% of total retail sales for the full Fiscal 2025 year, an increase from 23% in the prior year. In the fourth quarter of Fiscal 2025, e-commerce sales specifically grew by 18% and represented 30% of retail sales.

Performance across the major retail segments in Fiscal 2025, compared to Fiscal 2024, shows the relative strength of the teen-focused business:

Customer Segment Driver	Fiscal 2025 Sales Change vs. FY2024
Journeys Group	Increased 3%
Schuh Group	Flat
Johnston & Murphy Group	Decreased 6%
Genesco Brands Group	Decreased 11%

The company's focus on the style-led teen customer, primarily through Journeys, is reinforced by its Q3 Fiscal 2026 results, where Journeys comparable sales increased 6%. In contrast, the U.K. market, served by Schuh, is noted as ongoingly difficult, leading to moderated growth projections.

Genesco Inc. (GCO) - Canvas Business Model: Cost Structure

You're looking at the cost side of Genesco Inc. (GCO) for fiscal year 2025 (FY25), and honestly, it's dominated by the cost of the product itself and running the stores.

The largest component of cost is the Cost of Goods Sold (COGS). Based on the reported FY25 Gross Margin of 47.2%, the COGS represented approximately 52.8% of the total net sales of $2.3 billion for the year. This translates to roughly $1.2144 billion spent on acquiring the inventory sold.

Next up are the operating expenses, primarily captured in Selling and administrative expenses (S&A). For the full Fiscal 2025, S&A was reported at 46.4% of sales, which is about $1.0672 billion against the $2.3 billion in net sales. This figure reflects a slight improvement, decreasing by 10 basis points from the prior year's 46.5%.

The structure of those S&A costs is heavily weighted toward the physical footprint and the people who run it. Genesco Inc. supported approximately 18,000 employees across its operations as of FY25. A significant portion of the S&A is tied up in store occupancy costs, which the company actively managed, as evidenced by the reported decrease in occupancy costs contributing to the S&A percentage improvement in FY25.

Here's a breakdown of the key cost structure elements based on FY25 reporting:

Cost Element	Percentage of FY25 Sales	Approximate Dollar Amount (Based on $2.3B Sales)
Cost of Goods Sold (COGS)	52.8%	$1.2144 Billion
Selling and Administrative Expenses (S&A)	46.4%	$1.0672 Billion
Gross Margin	47.2%	$1.0876 Billion

Within the S&A bucket, you see ongoing investment and pressure points:

• Store occupancy costs, which saw a decrease as a percentage of sales in FY25.
• Payroll costs, supporting around 18,000 employees.
• Increased selling salaries, which partially offset the savings from lower occupancy costs.

The company also allocates resources to marketing and promotional spend to keep traffic flowing. The FY25 results noted increased marketing expenses as a factor that partially offset the overall decrease in the S&A percentage. Furthermore, the gross margin performance was impacted by increased promotional activity at certain banners like Schuh.

Finally, Capital expenditures (CapEx) are necessary to maintain and modernize the retail base. While specific CapEx figures aren't detailed here, the company noted critical lighting upgrades at distribution centers and stores to improve energy efficiency and lower costs. The company's ability to conduct required remodeling or refurbishment on schedule and at expected expense levels remains a key operational consideration.

The major cost drivers for Genesco Inc. in FY25 were:

• The direct cost of footwear and accessories inventory, making up over half of sales.
• The fixed and variable costs associated with maintaining over 1,275 retail locations.
• Salaries and incentives for the 18,000-person workforce.

Finance: draft the 13-week cash flow view incorporating the $1.2144B COGS run rate by Friday.

Genesco Inc. (GCO) - Canvas Business Model: Revenue Streams

You're looking at the core ways Genesco Inc. brings in money, which is heavily weighted toward selling footwear directly to the consumer. For Fiscal Year 2025, the company reported Total Net Sales of approximately $2.3 billion. This figure represents a flat performance compared to the prior year, but that headline number masks significant internal shifts in how that revenue was generated.

The primary revenue streams flow from the sale of footwear, apparel, and accessories across its four distinct operating segments. The company emphasizes its omnichannel capabilities, meaning sales are captured through both physical locations and digital channels.

The digital channel is definitely a key growth driver. For FY25, Genesco Inc. reported $539 million in digital revenue as part of its omnichannel strategy. This digital component represented 25% of total retail sales for the full fiscal year 2025. The growth in this area is clear when you look at comparable sales metrics for the year: total comparable sales increased by 3%, driven by a 12% increase in e-commerce comparable sales, while comparable store sales were flat.

The revenue generation is segmented across the business, with performance varying significantly by group. The Journeys Group remains the largest contributor, while the wholesale-focused Genesco Brands Group saw a decline. Here is a look at the revenue performance by segment for Fiscal Year 2025:

Revenue Stream / Segment	FY2025 Sales Change vs FY2024	Primary Channel Focus
Journeys Group	+3%	Retail (Teens/Young Adults)
Schuh Group	Flat (0%)	Retail (U.K. Teens/Young Adults)
Johnston & Murphy Group	-6%	Retail (Premium Footwear/Apparel)
Genesco Brands Group	-11%	Wholesale (Licensed Footwear)

The revenue from retail sales from physical store locations remains substantial, though comparable store sales were flat for the full year. The company operates over 1,275+/- retail footwear stores as of late 2025. The wholesale revenue from Genesco Brands Group, which designs and sources licensed footwear for brands like Levi's and Dockers, saw a year-over-year decrease in sales of 11% for the fiscal year.

The product mix contributing to these revenue streams is heavily weighted toward footwear, but also includes apparel and accessories, particularly through the Johnston & Murphy Group.

• Retail sales from physical store locations.
• E-commerce sales, which accounted for 25% of retail sales in FY25.
• Wholesale revenue from the Genesco Brands Group.
• Total Net Sales of approximately $2.3 billion in Fiscal Year 2025.
• Sales of footwear, apparel, and accessories across four segments.