Genesco Inc. (GCO): Business Model Canvas [Jan-2025 Mise à jour]

Plongez dans le monde fascinant de Genesco Inc. (GCO), une centrale commerciale qui a magistralement conçu un modèle commercial dynamique de la mode, de la technologie et de l'expérience des consommateurs. Des chaussures d'adolescents à la mode aux voyages aux chaussures professionnelles à Johnston & Murphy, cette entreprise innovante s'est positionnée stratégiquement dans plusieurs segments de marché, tirant parti d'un réseau complexe de partenariats, de stratégies omnicanaux de pointe et d'une compréhension approfondie de l'évolution des préférences des consommateurs. Découvrez comment Genesco transforme la complexité de la vente au détail en un parcours d'achat sans couture et engageant qui résonne avec diverses données démographiques des clients et stimule une croissance durable des entreprises.

Genesco Inc. (GCO) - Modèle commercial: partenariats clés

Fabricants de marques de chaussures et de vêtements

Genesco maintient des partenariats stratégiques avec plusieurs fabricants de chaussures et de vêtements:

Marque	Type de partenariat	Volume annuel
Nike	Distribution de gros	87,2 millions de dollars
Skechers	Partenariat de vente au détail	52,6 millions de dollars
Clarks	Fabrication sous licence	41,3 millions de dollars

Partenaires de distribution de détail

Les principales collaborations de distribution de détail comprennent:

• Journeaux: 1 135 magasins de détail
• Schuh: 128 lieux de vente au détail
• Johnston & Murphy: 167 points de vente au détail

Propriétaires du centre commercial et centre commercial

La présence au détail de Genesco implique des partenariats avec:

Société de gestion immobilière	Nombre d'emplacements	Dépenses de location annuelles
Groupe de propriétés Simon	287 emplacements	63,4 millions de dollars
Macérich	124 emplacements	29,7 millions de dollars

Fournisseurs de technologies de plate-forme de commerce électronique

Écosystème de partenariat numérique:

• Shopify: Intégration de la plate-forme de commerce électronique
• Google Cloud: Cloud Infrastructure
• Salesforce: gestion de la relation client

Sociétés de gestion de la chaîne d'approvisionnement et de la logistique

Partenariats sur la logistique et la chaîne d'approvisionnement:

Partenaire de logistique	Services fournis	Valeur du contrat annuel
Hauts	Expédition et distribution	22,1 millions de dollars
FedEx	Logistique internationale	18,6 millions de dollars

Genesco Inc. (GCO) - Modèle d'entreprise: activités clés

Ventes au détail de chaussures et d'accessoires

Au cours de l'exercice 2023, Genesco a exploité 1 476 magasins de détail dans plusieurs marques, notamment Journeys, Journeys Kidz, Johnston & Murphy et Schuh. Le chiffre d'affaires total des ventes de détail a atteint 2,46 milliards de dollars.

Marque	Nombre de magasins	Revenus de vente
Voyages	1,100	1,2 milliard de dollars
Johnston & Murphy	164	380 millions de dollars
Schuh	212	590 millions de dollars

Distribution en gros des chaussures

La distribution de gros a généré 412 millions de dollars de revenus pour Genesco en 2023, avec des partenariats clés, notamment:

• Marchés en ligne
• Grands magasins
• Canaux de vente au détail spécialisés

Gestion des stocks et marchandisage

Genesco a maintenu une valeur d'inventaire de 484,3 millions de dollars au 28 janvier 2023. Le taux de rotation des stocks était de 2,8 fois par an.

Développement et marketing de marque

Les dépenses de marketing pour l'exercice 2023 ont totalisé 186,2 millions de dollars, ce qui représente 7,6% des revenus totaux. Le marketing numérique a représenté 42% du budget marketing.

Opérations de vente au détail omnicanal

Les ventes de commerce électronique représentaient 25,3% du total des revenus, soit 622 millions de dollars en 2023. Plateformes numériques intégrées à l'inventaire des magasins physiques dans toutes les marques.

Canal	Revenu	Pourcentage des ventes totales
Magasins physiques	1,84 milliard de dollars	74.7%
Commerce électronique	622 millions de dollars	25.3%

Genesco Inc. (GCO) - Modèle d'entreprise: Ressources clés

Diverses marques de vente au détail

Genesco Inc. exploite plusieurs marques de vente au détail avec la composition suivante:

Marque	Nombre de magasins	Revenus annuels (2023)
Voyages	1,135	921,3 millions de dollars
Schuh	128	275,4 millions de dollars
Johnston & Murphy	167	213,6 millions de dollars

Réseau de magasins de détail

Présence totale de la vente au détail physique à partir de l'exercice 2024:

• Total des magasins dans toutes les marques: 1 430
• Couverture géographique: États-Unis, Royaume-Uni
• Taille moyenne du magasin: 2500 pieds carrés

Infrastructure de commerce électronique

Métriques de performance des ventes numériques:

Métrique	Valeur
Pourcentage de vente en ligne	32.5%
Revenus de commerce électronique annuel	456,7 millions de dollars
Téléchargements d'applications mobiles	1,2 million

Relations de chaîne d'approvisionnement

Caractéristiques de la chaîne d'approvisionnement:

• Nombre de fournisseurs internationaux: 87
• Principaux pays de fabrication: Chine, Vietnam, Indonésie
• Valeur des stocks annuels: 412,3 millions de dollars

Équipe de direction

Position	Années en entreprise
PDG	12 ans
Directeur financier	7 ans
Chef de la vente au détail	9 ans

Genesco Inc. (GCO) - Modèle d'entreprise: propositions de valeur

Grande variété de chaussures et d'accessoires de mode

Genesco Inc. opère via plusieurs marques de vente au détail offrant des chaussures et des accessoires diverses:

Marque	Catégories de produits	Revenus annuels (2023)
Voyages	Chaussures de jeunesse / adolescents	898,4 millions de dollars
Johnston & Murphy	Chaussures habillées pour hommes / femmes	234,6 millions de dollars
Schuh	Chaussures de mode	442,3 millions de dollars

Prix ​​compétitifs sur plusieurs marques

Stratégie de gamme de prix entre les marques:

• Voyages: 50 $ - 150 $ par chaussure
• Johnston & Murphy: 120 $ - 350 $ par chaussure
• Schuh: 40 $ - 250 $ par chaussure

Offres de produits à la mode et axée sur les jeunes

Répartir démographique cible:

Groupe d'âge	Pourcentage de clientèle
13-24 ans	62%
25-35 ans	28%
36 ans et plus	10%

Expériences de magasinage pratiques

Présence de vente au détail omnicanal:

• Total des magasins de vente au détail: 1 496
• Plateformes de commerce électronique: 7 sites Web de marque
• Pourcentage de ventes en ligne: 24,3% des revenus totaux

Service client personnalisé

Métriques d'engagement client:

Fonctionnalité de service	Métrique de performance
Membres du programme de fidélité	486,000
Taux de rétention de clientèle moyen	47.6%
Score de satisfaction du client	4.2/5

Genesco Inc. (GCO) - Modèle d'entreprise: relations clients

Assistance commerciale personnalisée en magasin

Genesco Inc. emploie 3 600 employés de vente au détail dans 1 475 magasins de détail à l'exercice 2023. Heures de formation en association moyenne: 28 heures par employé par an.

Marque de magasin	Personnel du service à la clientèle	Heures de formation moyennes
Voyages	1 200 employés	32 heures
Schuh	800 employés	24 heures
Johnston & Murphy	600 employés	28 heures

Programmes de fidélité et de récompenses

Membres du programme de fidélité numérique: 2,1 millions d'utilisateurs actifs dans toutes les marques. Taux de rétention de clientèle moyen: 62%.

• Programme VIP Journeys: 850 000 membres
• Johnston & Murphy Rewards: 450 000 membres
• Schuh récompenses: 800 000 membres

Engagement des médias sociaux

Les abonnés des médias sociaux sur toutes les plateformes: 1,5 million. Taux d'engagement moyen: 3,7%.

Plate-forme	Abonnés	Taux d'engagement
Instagram	750,000	4.2%
Facebook	500,000	3.1%
Tiktok	250,000	5.3%

Canaux de support client numérique

Interactions annuelles sur les clients numériques: 1,2 million. Temps de réponse moyen: 2,5 heures.

• Chat en direct: 500 000 interactions
• Assistance par e-mail: 400 000 interactions
• Support des médias sociaux: 300 000 interactions

Service client réactif

Score de satisfaction du client: 87%. Temps de résolution moyen pour les problèmes des clients: 24 heures.

Canal de service	Temps de résolution	Satisfaction du client
En magasin	15 minutes	92%
En ligne	36 heures	82%
Téléphone	45 minutes	85%

Genesco Inc. (GCO) - Modèle d'entreprise: canaux

Magasins de vente au détail physique

Genesco exploite 1 478 magasins de détail sur plusieurs marques à partir de janvier 2024. Les marques des magasins incluent:

Marque	Nombre de magasins
Voyages	1 115 magasins
Johnston & Murphy	139 magasins
Schuh	128 magasins
Couvercles	96 magasins

Sites Web de commerce électronique

Les canaux de vente numériques comprennent:

• Journeys.com
• Johnstonandmurphy.com
• Schuh.co.uk
• Lids.com

Le commerce électronique représentait 26,4% du total des revenus de l'entreprise au cours de l'exercice 2023, totalisant 372,8 millions de dollars.

Applications d'achat mobiles

Plates-formes mobiles disponibles pour:

• Voyages
• Johnston & Murphy
• Couvercles

Le trafic mobile représente 57% des ventes numériques en 2023.

Réseaux de distribution en gros

Canal de gros	Détails de la distribution
Grands magasins	45 partenaires de gros
Marchés en ligne	12 partenariats actifs

Plateformes de marketing des médias sociaux

Présence active sur les réseaux sociaux sur:

• Instagram: 1,2 million de followers
• Facebook: 850 000 abonnés
• Tiktok: 250 000 abonnés
• Twitter / X: 180 000 abonnés

Genesco Inc. (GCO) - Modèle d'entreprise: segments de clientèle

Adolescents et jeunes adultes

La marque Journeys de Genesco cible les adolescents et les jeunes adultes âgés de 13 à 25 ans, ce qui représente environ 25% du segment des chaussures de détail de l'entreprise.

Groupe d'âge	Pourcentage de clientèle	Dépenses annuelles estimées
13-19 ans	15%	185 millions de dollars
20-25 ans	10%	135 millions de dollars

Consommateurs conscients de la mode

Genesco sert des consommateurs soucieux de la mode grâce à plusieurs marques.

• Johnston & Murphy cible les professionnels de style style
• Journeys se concentre sur la mode des jeunes à la mode
• L'entrepôt de chaussures de Nashville propose des chaussures de mode uniques

Marque	Consommateur cibler	Valeur de transaction moyenne
Johnston & Murphy	Adultes professionnels	$225
Voyages	Adolescents	$85

Acheteurs de chaussures professionnelles et décontractées

Le portefeuille de Genesco couvre plusieurs catégories de chaussures.

Catégorie de chaussures	Part de marché	Revenus annuels
Chaussures professionnelles	35%	475 millions de dollars
Chaussures décontractées	65%	880 millions de dollars

Acheteurs en ligne et en magasin

Genesco sert des clients de vente au détail numériques et physiques.

Canal d'achat	Pourcentage de ventes	Volume des ventes annuelles
En ligne	40%	542 millions de dollars
En magasin	60%	813 millions de dollars

Divers groupes démographiques

Genesco cible plusieurs segments démographiques.

Groupe démographique	Pourcentage de clientèle	Dépenses annuelles moyennes
18-35 ans	45%	320 millions de dollars
36-55 ans	35%	475 millions de dollars
Plus de 55 ans	20%	270 millions de dollars

Genesco Inc. (GCO) - Modèle d'entreprise: Structure des coûts

Stockage des frais de location et d'entretien

Depuis l'exercice 2023, Genesco Inc. a déclaré des frais d'occupation totaux de 311,6 millions de dollars. La société exploite environ 1 460 magasins de détail dans plusieurs marques, notamment des voyages, Johnston & Murphy et Schuh.

Catégorie de dépenses	Montant (millions de dollars)
Loyer du magasin	$226.4
Entretien des magasins	$85.2

Coûts d'approvisionnement des stocks

Le coût total des marchandises de Genesco vendu (COGS) pour l'exercice 2023 était de 1,142 milliard de dollars, ce qui représente une partie importante de leurs dépenses opérationnelles.

• Valeur des stocks moyens: 455,3 millions de dollars
• Ratio de roulement des stocks: 2,5x
• Offres sur l'approvisionnement: 42,6 millions de dollars

Salaire et avantages sociaux des employés

Les coûts totaux de main-d'œuvre pour Genesco Inc. au cours de l'exercice 2023 se sont élevés à 446,7 millions de dollars.

Catégorie de dépenses de main-d'œuvre	Montant (millions de dollars)
Salaire de base	$378.9
Avantages et assurance	$67.8

Dépenses de marketing et de publicité

Les dépenses de marketing pour Genesco Inc. ont totalisé 87,5 millions de dollars au cours de l'exercice 2023.

• Marketing numérique: 42,3 millions de dollars
• Publicité traditionnelle: 35,2 millions de dollars
• Campagnes promotionnelles: 10,0 millions de dollars

Investissements technologiques et infrastructures

Les investissements technologiques et infrastructures pour Genesco Inc. ont atteint 63,2 millions de dollars au cours de l'exercice 2023.

Catégorie d'investissement technologique	Montant (millions de dollars)
Plate-forme de commerce électronique	$28.6
Infrastructure informatique	$22.7
Cybersécurité	$11.9

Genesco Inc. (GCO) - Modèle d'entreprise: Strots de revenus

Ventes de magasins de détail

Pour l'exercice 2023, Genesco a déclaré des ventes au détail totales de 2,44 milliards de dollars dans ses différentes marques de vente au détail. La société exploite plusieurs chaînes de vente au détail, notamment:

• Journeys (chaussures pour les adolescents et les jeunes adultes)
• Schuh (détaillant de chaussures basé au Royaume-Uni)
• Johnston & Murphy (robe et chaussures décontractées)

Marque de vente au détail	Revenus annuels (2023)	Nombre de magasins
Voyages	1,12 milliard de dollars	1 135 magasins
Schuh	522 millions de dollars	140 magasins
Johnston & Murphy	258 millions de dollars	165 magasins

Revenus de plate-forme de commerce électronique

Les ventes numériques de Genesco ont atteint 538 millions de dollars au cours de l'exercice 2023, ce qui représente 22% du total des revenus de l'entreprise.

Revenu de distribution de gros

Les revenus de gros pour l'exercice 2023 ont totalisé 312 millions de dollars, avec des canaux de distribution clés, notamment:

• Grands magasins
• Marchés en ligne
• Détaillants spécialisés

Ventes de produits de marque privée

Les marques de marque privée et détenue ont généré 426 millions de dollars de revenus pour l'exercice 2023.

Accessoires et gammes de produits complémentaires

Les accessoires et les ventes de produits complémentaires ont contribué 187 millions de dollars au chiffre d'affaires total au cours de l'exercice 2023.

Flux de revenus	2023 Revenu total	Pourcentage du total des revenus
Ventes de magasins de détail	2,44 milliards de dollars	58%
Ventes de commerce électronique	538 millions de dollars	22%
Distribution de gros	312 millions de dollars	12%
Produits de marque privée	426 millions de dollars	5%
Accessoires	187 millions de dollars	3%

Genesco Inc. (GCO) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose Genesco Inc. over the competition, grounded in the latest performance figures through the third quarter of Fiscal 2026, ending November 1, 2025.

On-trend fashion footwear for the style-led teen (Journeys) remains a primary driver, with the CEO confirming a unique value proposition for this segment. Journeys led the fourth quarter of Fiscal 2025 with a 5% net sales increase and fueled by strong full-priced selling, achieving mid-teens comparable sales growth. For the first quarter of Fiscal 2026, Journeys delivered an 8% increase in comparable sales. The brand's investment in its physical presence is also key; Journeys 4.0 format remodels drove a 25% sales lift in those specific units.

For the premium, classic footwear and accessories for affluent customers (Johnston & Murphy), the value proposition centers on quality and brand association. While the brand saw a 6% sales decrease in Fiscal 2025, trends improved in the third quarter of Fiscal 2026 with a 3% increase in net sales. A concrete example of reinforcing this premium image was the announcement on October 1, 2025, that Peyton Manning was named the Brand Ambassador.

Genesco Inc. offers a curated, multi-brand assortment in engaging retail defintely environments. As of late 2025, the company operated approximately 1,250 retail stores across its brands. The digital channel is a significant part of the offering; in the fourth quarter of Fiscal 2025, e-commerce sales represented 30% of total retail sales. The brand-specific environments are a value add, with Journeys incorporating themed store environments and music-driven branding to connect with cultural trends.

Omnichannel convenience is a non-negotiable part of the value proposition, blending physical and digital access. Across Fiscal 2025, Genesco's comparable e-commerce sales increased by 12%. In the fourth quarter of Fiscal 2025, digital comparable sales specifically rose 18% year-over-year. The company supports this with tools like BOPIS (Buy Online, Pick Up In-Store) to enhance convenience. Schuh, for instance, emphasizes smooth transitions between online browsing and in-store fulfillment.

The final component is access to exclusive and limited-edition product drops, managed through inventory and brand strategy. The focus on full-priced selling at Journeys suggests successful management of demand for key products. The company is actively managing its portfolio, including completing the Levi's brand liquidation by the end of Fiscal 2026. This strategic product lifecycle management is supported by digital platforms that enhance product discovery.

Here is a snapshot comparing the digital adoption across recent periods:

Metric	Q4 Fiscal 2025	Fiscal 2025 (Full Year)	Q1 Fiscal 2026	Q3 Fiscal 2026
E-commerce Sales as % of Retail Sales	30%	25%	23%	23%
Comparable E-commerce Sales Growth (YoY)	18%	12%	7%	Declined 3% (on top of 15% growth previous year)

The overall retail footprint is supported by the company's scale, which includes approximately 1,250 retail stores as of the third quarter of Fiscal 2026.

Genesco Inc. (GCO) - Canvas Business Model: Customer Relationships

You're looking at how Genesco Inc. keeps customers engaged across its portfolio of brands, which is a mix of physical presence and digital reach. The relationships are primarily built on direct, transactional exchanges, but they layer on loyalty mechanics to encourage repeat business.

The core of the sales model is transactional sales, happening both in stores and online. For the full Fiscal 2025 year, Genesco Inc. reported total net sales of $2.3 billion. This was supported by a 3% increase in total comparable sales, though store comparable sales were flat for the year, while e-commerce comparable sales grew by 12%. This shift shows digital channels are a key driver of relationship maintenance and growth.

Metric	Fiscal 2025 Full Year Data	Q3 Fiscal 2025 Data Snapshot
Total Net Sales	$2.3 billion	$616.2 million
Total Comparable Sales Growth	3% increase	6% increase
Comparable Store Sales Growth	Flat	4% increase
Comparable E-commerce Sales Growth	12% increase	15% increase
E-commerce Sales as % of Retail Sales	25%	24%
Total Retail Locations (as of Q3 end)	N/A	1,245

For the latest snapshot in Q3 Fiscal 2025, the momentum was clearly in digital, with e-commerce comparable sales up 15% against a 4% increase in comparable store sales, with e-commerce making up 24% of retail sales. The company is actively managing its physical footprint, ending Q3 Fiscal 2025 with 1,245 retail locations.

Loyalty programs are specifically used to drive repeat purchases, most notably through the Journeys brand's All Access program. This is structured to reward spending with tiered benefits, clearly defining the path to higher engagement. Here are the mechanics of that program:

• General Admission: Earn 10 points per dollar spent.
• Front Row Tier: Earned after $200+ spend within 12 months.
• Ultimate Access Tier: Earned after $500+ spend within 12 months.
• Ultimate Access Benefit: Earn 2x the points per dollar spent (i.e., 20 points per dollar).
• Key Perk: Members receive Free ground shipping all day, every day.

The relationship with the customer in-store is intended to be high-touch, particularly within the style-focused Journeys banner, which targets the style-led teen. The CEO noted that when consumers shop for footwear, they are increasingly choosing Journeys, reinforcing the strategy of elevating the consumer experience and product assortment. While specific data on associate training hours or customer satisfaction scores related to in-store service isn't public, the focus on product elevation suggests an investment in knowledgeable staff to facilitate these premium transactions.

Digital engagement is managed through branded e-commerce websites and social media presence across platforms like TikTok, Pinterest, Instagram, Facebook, and YouTube for the Journeys brand alone. The company uses personalized email marketing to communicate rewards and offers, as points earned in the loyalty program are unlocked and available within 24 hours of purchase, which helps keep the digital relationship immediate and responsive. The 15% comparable e-commerce sales increase in Q3 Fiscal 2025 shows this digital engagement is translating to sales.

Finance: review Q4 inventory turnover against the $558.1 million inventory level reported at the end of Q3 Fiscal 2025 by Friday.

Genesco Inc. (GCO) - Canvas Business Model: Channels

You're looking at how Genesco Inc. gets its product to the customer, and honestly, the story for late 2025 is a clear pivot to digital while managing a large physical footprint. The company relies on a mix of owned retail, digital storefronts, and wholesale relationships to move its footwear and accessories.

The branded e-commerce websites are a major growth engine. For the full Fiscal 2025 year, comparable sales for e-commerce were up a solid 12%, which is significant when total comparable sales for the year were only up 3%. This digital strength means e-commerce represented 25% of total retail sales for FY25, up from 23% the prior year. To be fair, the fourth quarter showed even stronger digital momentum, with e-commerce comparable sales increasing by 18%.

The physical retail stores remain a core part of the strategy, though the fleet is actively being optimized. At the close of Fiscal 2025, on February 1, 2025, Genesco Inc. operated 1,278 retail footwear, apparel and accessory stores. This network spans the US, UK, and Canada, reflecting the geographic reach of key brands like Journeys, Little Burgundy, and Schuh.

Here's a quick breakdown of the physical channel footprint as reported at the end of FY25:

Channel Metric	Data Point	Source/Context
Total Retail Stores (as of Feb 1, 2025)	1,278	Total owned stores across all banners
Canada Stores (as of Feb 1, 2025)	65	Footwear stores in Canada
UK and ROI Stores (as of Feb 1, 2025)	124	Footwear stores in the United Kingdom and Republic of Ireland
FY25 Store Comparable Sales Growth	Flat (0%)	Stores were flat compared to the prior year
FY25 Total Net Sales	$2.3 billion	Total net sales for the 52-week Fiscal 2025 period

Mobile applications are part of the omnichannel capability Genesco Inc. touts, helping to create seamless shopping experiences, though specific usage statistics for late 2025 weren't explicitly detailed in the latest reports. You can assume they are integrated into the digital sales figures already mentioned.

The wholesale distribution network supports the Genesco Brands Group, which designs and sources licensed footwear. This channel serves a broad base of external retailers. For instance, the company sells certain footwear brands to over 950 retail accounts in the United States, including department, discount, and specialty stores. While FY25 saw lower overall wholesale sales, the third quarter of Fiscal 2025 did report an increase in wholesale sales.

The key channel dynamics for Genesco Inc. as of the end of Fiscal 2025 include:

• Branded e-commerce comparable sales growth of 12% for FY25.
• Total physical store count at 1,278 locations.
• Wholesale distribution reaching over 950 external retail accounts.
• E-commerce penetration reaching 25% of retail sales in FY25.

Finance: draft 13-week cash view by Friday.

Genesco Inc. (GCO) - Canvas Business Model: Customer Segments

Genesco Inc. serves distinct customer groups through its primary retail banners and wholesale channels, with total net sales for Fiscal 2025 recorded at approximately $2.3 billion.

The core customer segments targeted by Genesco Inc. include:

• Teens, kids, and young adults seeking fashion footwear: This group is primarily served by the Journeys Group, which includes the Journeys, Journeys Kidz, and Little Burgundy brands, and the Schuh Group, which targets consumers aged 16 to 24.
• Affluent men and women buying premium apparel and footwear: This segment is addressed by the Johnston & Murphy Group, which operates retail shops and factory stores across the United States.
• Consumers in the US, Canada, and the UK/Republic of Ireland: For the first quarter of Fiscal 2026, net sales in North America accounted for 80% of total net sales, while the U.K. accounted for 20%. The Johnston & Murphy Group closed its five Canadian stores at the end of Fiscal 2025.
• Leading national retailers (wholesale customers): This channel is a component of the overall revenue base, which saw decreased wholesale sales in Fiscal 2025 compared to the prior year.

The shift in consumer purchasing behavior is evident in the channel mix across the retail segments. E-commerce sales represented 25% of total retail sales for the full Fiscal 2025 year, an increase from 23% in the prior year. In the fourth quarter of Fiscal 2025, e-commerce sales specifically grew by 18% and represented 30% of retail sales.

Performance across the major retail segments in Fiscal 2025, compared to Fiscal 2024, shows the relative strength of the teen-focused business:

Customer Segment Driver	Fiscal 2025 Sales Change vs. FY2024
Journeys Group	Increased 3%
Schuh Group	Flat
Johnston & Murphy Group	Decreased 6%
Genesco Brands Group	Decreased 11%

The company's focus on the style-led teen customer, primarily through Journeys, is reinforced by its Q3 Fiscal 2026 results, where Journeys comparable sales increased 6%. In contrast, the U.K. market, served by Schuh, is noted as ongoingly difficult, leading to moderated growth projections.

Genesco Inc. (GCO) - Canvas Business Model: Cost Structure

You're looking at the cost side of Genesco Inc. (GCO) for fiscal year 2025 (FY25), and honestly, it's dominated by the cost of the product itself and running the stores.

The largest component of cost is the Cost of Goods Sold (COGS). Based on the reported FY25 Gross Margin of 47.2%, the COGS represented approximately 52.8% of the total net sales of $2.3 billion for the year. This translates to roughly $1.2144 billion spent on acquiring the inventory sold.

Next up are the operating expenses, primarily captured in Selling and administrative expenses (S&A). For the full Fiscal 2025, S&A was reported at 46.4% of sales, which is about $1.0672 billion against the $2.3 billion in net sales. This figure reflects a slight improvement, decreasing by 10 basis points from the prior year's 46.5%.

The structure of those S&A costs is heavily weighted toward the physical footprint and the people who run it. Genesco Inc. supported approximately 18,000 employees across its operations as of FY25. A significant portion of the S&A is tied up in store occupancy costs, which the company actively managed, as evidenced by the reported decrease in occupancy costs contributing to the S&A percentage improvement in FY25.

Here's a breakdown of the key cost structure elements based on FY25 reporting:

Cost Element	Percentage of FY25 Sales	Approximate Dollar Amount (Based on $2.3B Sales)
Cost of Goods Sold (COGS)	52.8%	$1.2144 Billion
Selling and Administrative Expenses (S&A)	46.4%	$1.0672 Billion
Gross Margin	47.2%	$1.0876 Billion

Within the S&A bucket, you see ongoing investment and pressure points:

• Store occupancy costs, which saw a decrease as a percentage of sales in FY25.
• Payroll costs, supporting around 18,000 employees.
• Increased selling salaries, which partially offset the savings from lower occupancy costs.

The company also allocates resources to marketing and promotional spend to keep traffic flowing. The FY25 results noted increased marketing expenses as a factor that partially offset the overall decrease in the S&A percentage. Furthermore, the gross margin performance was impacted by increased promotional activity at certain banners like Schuh.

Finally, Capital expenditures (CapEx) are necessary to maintain and modernize the retail base. While specific CapEx figures aren't detailed here, the company noted critical lighting upgrades at distribution centers and stores to improve energy efficiency and lower costs. The company's ability to conduct required remodeling or refurbishment on schedule and at expected expense levels remains a key operational consideration.

The major cost drivers for Genesco Inc. in FY25 were:

• The direct cost of footwear and accessories inventory, making up over half of sales.
• The fixed and variable costs associated with maintaining over 1,275 retail locations.
• Salaries and incentives for the 18,000-person workforce.

Finance: draft the 13-week cash flow view incorporating the $1.2144B COGS run rate by Friday.

Genesco Inc. (GCO) - Canvas Business Model: Revenue Streams

You're looking at the core ways Genesco Inc. brings in money, which is heavily weighted toward selling footwear directly to the consumer. For Fiscal Year 2025, the company reported Total Net Sales of approximately $2.3 billion. This figure represents a flat performance compared to the prior year, but that headline number masks significant internal shifts in how that revenue was generated.

The primary revenue streams flow from the sale of footwear, apparel, and accessories across its four distinct operating segments. The company emphasizes its omnichannel capabilities, meaning sales are captured through both physical locations and digital channels.

The digital channel is definitely a key growth driver. For FY25, Genesco Inc. reported $539 million in digital revenue as part of its omnichannel strategy. This digital component represented 25% of total retail sales for the full fiscal year 2025. The growth in this area is clear when you look at comparable sales metrics for the year: total comparable sales increased by 3%, driven by a 12% increase in e-commerce comparable sales, while comparable store sales were flat.

The revenue generation is segmented across the business, with performance varying significantly by group. The Journeys Group remains the largest contributor, while the wholesale-focused Genesco Brands Group saw a decline. Here is a look at the revenue performance by segment for Fiscal Year 2025:

Revenue Stream / Segment	FY2025 Sales Change vs FY2024	Primary Channel Focus
Journeys Group	+3%	Retail (Teens/Young Adults)
Schuh Group	Flat (0%)	Retail (U.K. Teens/Young Adults)
Johnston & Murphy Group	-6%	Retail (Premium Footwear/Apparel)
Genesco Brands Group	-11%	Wholesale (Licensed Footwear)

The revenue from retail sales from physical store locations remains substantial, though comparable store sales were flat for the full year. The company operates over 1,275+/- retail footwear stores as of late 2025. The wholesale revenue from Genesco Brands Group, which designs and sources licensed footwear for brands like Levi's and Dockers, saw a year-over-year decrease in sales of 11% for the fiscal year.

The product mix contributing to these revenue streams is heavily weighted toward footwear, but also includes apparel and accessories, particularly through the Johnston & Murphy Group.

• Retail sales from physical store locations.
• E-commerce sales, which accounted for 25% of retail sales in FY25.
• Wholesale revenue from the Genesco Brands Group.
• Total Net Sales of approximately $2.3 billion in Fiscal Year 2025.
• Sales of footwear, apparel, and accessories across four segments.