Gaotu Techedu Inc. (GOTU): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el panorama de educación digital en rápida evolución, Gaotu Techedu Inc. (GOTU) surge como una fuerza transformadora, revolucionando cómo millones de estudiantes acceden al conocimiento a través de plataformas innovadoras en línea. Este lienzo de modelo de negocio integral revela el plan estratégico de una compañía que tiene tecnología magistralmente tejida, aprendizaje personalizado y accesibilidad a un ecosistema educativo convincente, dirigido a diversos segmentos de estudiantes de K-12 a buscadores de habilidades profesionales con soluciones digitales de corte que prometen Democratizar la educación en un mundo cada vez más conectado.

Gaotu Techedu Inc. (GOTU) - Modelo de negocios: asociaciones clave

Plataformas de tecnología educativa en línea

Gaotu Techedu se asocia con las siguientes plataformas de tecnología de educación en línea:

Plataforma	Detalles de la asociación	Año establecido
Nube de alibaba	Soporte de infraestructura en la nube	2019
Educación de Tencent	Red de distribución de contenido	2020

Instituciones educativas locales

Las asociaciones institucionales clave incluyen:

• Universidad Normal de Beijing
• División de Educación en línea de la Universidad de Tsinghua
• Centro de educación continua de la Universidad de Shanghai Jiao Tong

Proveedores de servicios de pago digital

Proveedor de pagos	Volumen de transacción	Año de asociación
Alipay	$ 127.4 millones de valor de transacción anual	2018
Paga de WeChat	$ 98.6 millones de valor de transacción anual	2019

Socios de infraestructura de computación en la nube

Asociaciones de infraestructura en la nube:

• Alibaba Cloud - Proveedor de infraestructura de la nube primaria
• Tencent Cloud - Socio de Servicios Secundarios en la Nube
• Huawei Cloud - Soporte de infraestructura complementaria

Compañías de telecomunicaciones móviles

Compañía de telecomunicaciones	Alcance de la asociación	Alcance del usuario
China Mobile	Integración de plataforma de aprendizaje móvil	986,000 usuarios conectados
China Unicom	Distribución de contenido educativo	742,000 usuarios conectados

Gaotu Techedu Inc. (GOTU) - Modelo de negocio: actividades clave

Desarrollo de contenido educativo en línea

A partir del cuarto trimestre de 2023, Gaotu Techedu produjo aproximadamente 50,000 horas de contenido educativo en línea en múltiples disciplinas.

Categoría de contenido	Horas totales	Público objetivo
Tutoría K-12	22,500 horas	Estudiantes primarios y secundarios
Certificación profesional	15,000 horas	Profesionales que trabajan
Preparación de la prueba	12,500 horas	Candidatos al examen de ingreso a la universidad

Gestión de plataformas de aprendizaje digital

Gaotu Techedu opera múltiples plataformas de aprendizaje digital con las siguientes especificaciones:

• Total de usuarios registrados: 79.4 millones a septiembre de 2023
• Usuarios activos mensuales: 26.3 millones
• Tiempo de actividad de la plataforma: 99.8%
• Usuarios concurrentes promedio: 1.2 millones

Creación de tecnologías de enseñanza interactiva

Inversión en I + D de tecnología de enseñanza interactiva: $ 87.6 millones en 2023.

Tipo de tecnología	Monto de la inversión	Enfoque de desarrollo
Algoritmos de aprendizaje de IA	$ 42.3 millones	Caminos de aprendizaje personalizados
Herramientas de interacción en tiempo real	$ 25.7 millones	Mejora del aula virtual
Tecnologías de aprendizaje móvil	$ 19.6 millones	Accesibilidad multiplataforma

Programas de educación en línea de marketing

Gastos de marketing en 2023: $ 124.5 millones

• Publicidad digital: $ 68.2 millones
• Marketing en redes sociales: $ 32.7 millones
• Programas de referencia: $ 23.6 millones

Proporcionar experiencias de aprendizaje personalizadas

Inversión en tecnología de personalización: $ 53.4 millones en 2023

Característica de personalización	Cobertura	Impacto de participación del usuario
Algoritmos de aprendizaje adaptativo	78% de las ofertas del curso	Aumento del 22% en las tasas de finalización del curso
Seguimiento de progreso individual	95% de los usuarios registrados	Mejora del 35% en los resultados del aprendizaje

Gaotu Techedu Inc. (GOTU) - Modelo de negocio: recursos clave

Sistemas avanzados de gestión de aprendizaje

A partir de 2024, el sistema de gestión de aprendizaje de Gaotu Techedu es compatible con:

• 1.5 millones de usuarios en línea concurrentes
• 99.8% de confiabilidad de tiempo de actividad de la plataforma
• Módulos de aprendizaje interactivo en tiempo real

Métrico del sistema	Especificación de rendimiento
Infraestructura del servidor	Despliegue de región múltiple basada en la nube
Velocidad de procesamiento de datos	Tiempo de respuesta promedio de 250 milisegundos
Inversión del sistema anual	$ 42.3 millones

Gran grupo de instructores en línea

Composición de red de instructor:

• Total de instructores: 78,500
• Instructores de tiempo completo: 22,300
• Instructores a tiempo parcial: 56,200
• Tasa de hora promedio de instructor: $ 35- $ 75

Tecnología educativa patentada

La cartera de tecnología incluye:

• 12 patentes de aprendizaje impulsadas por la IA registradas
• 3 Algoritmos de aprendizaje automático para aprendizaje personalizado
• Inversión de I + D: $ 18.6 millones anuales

Extensa biblioteca de contenido digital

Categoría de contenido	Volumen total
Cursos de video	87,500 horas
Módulos interactivos	42,300 módulos
Practicar exámenes	15,600 pruebas únicas

Infraestructura basada en la nube escalable

Capacidades de infraestructura:

• Capacidad total del servidor en la nube: 850 petabytes
• Centros de datos globales: 7 regiones
• Inversión de ciberseguridad: $ 12.4 millones anuales

Gaotu Techedu Inc. (GOTU) - Modelo de negocio: propuestas de valor

Soluciones educativas en línea asequibles

Los precios de los cursos en línea de Gaotu Techedu varían de ¥ 19.9 a ¥ 199 por curso a partir de 2023. El precio promedio del curso de la compañía es de aproximadamente ¥ 59.8, lo que hace que la educación digital sea accesible para una audiencia más amplia.

Rango de precios del curso	Precio promedio del curso	Segmento del mercado objetivo
¥19.9 - ¥199	¥59.8	Estudiantes K-12

Horarios de aprendizaje flexibles

Gaotu Techedu ofrece acceso al curso en línea 24/7 con más de 1,200 clases interactivas en vivo diarias y más de 30,000 lecciones de video grabadas.

• Disponibilidad del curso 24/7
• 1,200+ clases interactivas en vivo por día
• Más de 30,000 lecciones de video grabadas

Ofertas de cursos digitales de alta calidad

La compañía ofrece más de 5,000 instructores profesionales en múltiples disciplinas educativas con una calificación promedio de estudiantes de 4.7/5.

Número de instructores	Calificación de instructor promedio	Categorías de cursos
5,000+	4.7/5	K-12, preparación de pruebas, idioma

Educación accesible para diversos datos demográficos

Gaotu Techedu atiende a 31.5 millones de usuarios registrados en varios grupos de edad y regiones geográficas en China.

• 31.5 millones de usuarios registrados
• Mercado primario: estudiantes K-12
• Mercados secundarios: preparación de pruebas, aprendizaje de idiomas

Experiencias de aprendizaje personalizadas

La plataforma utiliza algoritmos de recomendación impulsados ​​por la IA que personalizan las rutas de aprendizaje para el 87% de los usuarios activos, con tecnologías de aprendizaje adaptativas que coinciden con las métricas de rendimiento de los estudiantes individuales.

Cobertura de personalización de IA	Tecnología de aprendizaje adaptativo	Tasa de participación del usuario
87%	Basado en el rendimiento	72.3%

Gaotu Techedu Inc. (GOTU) - Modelo de negocios: relaciones con los clientes

Sistemas automatizados de atención al cliente

A partir del cuarto trimestre de 2023, Gaotu Techedu opera una plataforma de atención al cliente de IA 24/7 que maneja aproximadamente 78,500 consultas de estudiantes mensualmente.

Canal de soporte	Tiempo de respuesta	Volumen mensual de boletos
Ai chatbot	Menos de 3 minutos	52,300
Soporte por correo electrónico	Dentro de las 6 horas	19,200
Soporte telefónico	Dentro de 10 minutos	7,000

Comunidades interactivas de aprendizaje en línea

Gaotu Techedu mantiene 237 comunidades activas de aprendizaje en línea con 1.2 millones de estudiantes participantes.

• Tasa de participación de la comunidad: 64.3%
• Usuarios activos mensuales promedio por comunidad: 5.068
• Hilos de discusión creados semanalmente: 3,450

Algoritmos de recomendación de aprendizaje personalizado

El algoritmo de aprendizaje automático de la plataforma procesa 4.7 millones de puntos de datos de los estudiantes para generar recomendaciones de cursos personalizados.

Precisión de recomendación	Aumento del compromiso de los estudiantes	Tasa de finalización del curso
87.6%	42.3%	68.5%

Seguimiento regular de rendimiento del estudiante

El sistema de seguimiento de rendimiento monitorea 2.3 millones de cuentas de estudiantes con análisis de progreso en tiempo real.

• Frecuencia de evaluación del desempeño: diariamente
• Intervenciones de aprendizaje adaptativo: 45,200 mensuales
• Generación de comentarios personalizados: 98,700 semanales

Compromiso continuo a través de aplicaciones móviles

La plataforma móvil registra 3.6 millones de usuarios activos mensuales con 92 minutos de tiempo de participación diaria promedio.

Descargas de aplicaciones	Usuarios activos diarios	Tasa de retención de usuarios
8.4 millones	1.2 millones	73.6%

Gaotu Techedu Inc. (GOTU) - Modelo de negocios: canales

Aplicación de aprendizaje móvil

A partir del cuarto trimestre de 2023, la aplicación móvil de Gaotu Techedu tiene 4.2 millones de usuarios activos mensuales. La aplicación admite más de 300 cursos en línea concurrentes en K-12 y segmentos de capacitación profesional.

Métricas de plataforma	Datos cuantitativos
Descargas totales de aplicaciones	12.6 millones
Usuarios activos diarios promedio	1.8 millones
Tasa de finalización del curso	62.4%

Sitio web oficial de la empresa

El sitio web oficial de Gaotu Techedu (www.gaotu.cn) genera aproximadamente 2.3 millones de visitantes mensuales únicos con una tasa de conversión del 45% para los registros del curso.

• Fuentes de tráfico del sitio web: 68% directo, 22% de búsqueda orgánica, 10% de referencia
• Duración promedio de la sesión: 12.7 minutos
• Tráfico del sitio web móvil: 76%

Plataformas de redes sociales

Los canales de redes sociales impulsan el 22% de las adquisiciones de estudiantes totales para Gaotu Techedu.

Plataforma	Recuento de seguidores	Tasa de compromiso
Veloz	3.1 millones	4.7%
Weibo	1.9 millones	3.2%
Douyin	2.5 millones	5.1%

Mercados educativos en línea

Gaotu Techedu se asocia con 47 plataformas de mercado educativo en línea, que generan $ 124.6 millones en ingresos del mercado en 2023.

Campañas directas de marketing digital

Las campañas de marketing digital generan el 35% de las adquisiciones totales de los estudiantes con un costo promedio de adquisición de clientes de $ 42 por estudiante.

• Canales de campaña: anuncios de búsqueda, anuncios de visualización, anuncios de video
• Presupuesto anual de marketing digital: $ 56.3 millones
• ROI de marketing: 4.7x

Gaotu Techedu Inc. (GOTU) - Modelo de negocio: segmentos de clientes

Estudiantes K-12

A partir de 2023, Gaotu Techedu atiende a aproximadamente 4.7 millones de estudiantes K-12 en China.

Rango de edad	Tamaño de segmento	Gasto promedio de curso
6-12 años	2.3 millones de estudiantes	¥ 1,200 por año
13-18 años	2.4 millones de estudiantes	¥ 2,500 por año

Estudiantes de preparación de la universidad

Gaotu Techedu se dirige a 1,2 millones de estudiantes de preparación de exámenes de ingreso a la universidad.

• Cursos de preparación de Gaokao
• Tutoría específica del sujeto
• Formación de exámenes simulados

Buscadores de desarrollo de habilidades profesionales

El segmento de desarrollo profesional comprende 850,000 usuarios en 2023.

Categoría de habilidad	Número de usuarios	Costo promedio del curso
Habilidades de TI	320,000	¥1,800
Habilidades comerciales	280,000	¥2,200
Aprendizaje de idiomas	250,000	¥1,500

Profesionales que trabajan

El segmento de profesionales de trabajo llega a 650,000 usuarios en 2023.

• Rango de edad promedio: 25-40 años
• Inversión anual media del curso: ¥ 3,500
• Áreas de enfoque principal: avance profesional, actualización de habilidades

Estudiantes de clase media urbana

El segmento de clase media urbana representa 1.1 millones de usuarios en 2023.

Nivel de la ciudad	Recuento de usuarios	Ingresos disponibles promedio
Ciudades de nivel 1	480,000	¥180,000
Ciudades de nivel 2	420,000	¥120,000
Nivel 3 ciudades	200,000	¥80,000

Gaotu Techedu Inc. (GOTU) - Modelo de negocio: Estructura de costos

Mantenimiento de la infraestructura tecnológica

A partir de la información financiera de 2022, los costos de mantenimiento de la infraestructura tecnológica de Gaotu Techedu fueron de aproximadamente $ 54.3 millones anuales.

Categoría de costos	Gasto anual ($)
Servicios de alojamiento en la nube	22,100,000
Infraestructura de red	16,750,000
Licencia de software	15,450,000

Gastos de desarrollo de contenido

Los costos de desarrollo de contenido para 2022 totalizaron aproximadamente $ 41.6 millones.

• Diseño del plan de estudios: $ 18.2 millones
• Producción de contenido multimedia: $ 14.5 millones
• Desarrollo de recursos educativos: $ 8.9 millones

Compensación del instructor

La compensación total del instructor para 2022 fue de $ 67.3 millones.

Tipo de instructor	Compensación anual promedio ($)
Instructores de tiempo completo	45,000
Instructores a tiempo parcial	25,000
Expertos en sujetos senior	85,000

Costos de marketing y adquisición de clientes

Los gastos de marketing para 2022 alcanzaron $ 93.7 millones.

• Publicidad digital: $ 42.5 millones
• Marketing de rendimiento: $ 31.2 millones
• Campañas de concientización de marca: $ 20 millones

Inversiones de investigación y desarrollo

Las inversiones en I + D en 2022 fueron de $ 36.8 millones.

Área de enfoque de I + D	Inversión ($)
Tecnologías de aprendizaje de IA	15,600,000
Mejora de la plataforma	12,400,000
Nuevo desarrollo del curso	8,800,000

Gaotu Techedu Inc. (GOTU) - Modelo de negocios: flujos de ingresos

Tarifas de suscripción al curso

En el año fiscal 2022, Gaotu Techedu reportó ingresos totales de $ 256.5 millones, con cursos de aprendizaje K-12 en línea y de adultos que contribuyen significativamente a esta cifra.

Categoría de ingresos	Cantidad (USD)	Porcentaje de ingresos totales
Suscripciones de cursos K-12	$ 142.3 millones	55.5%
Suscripciones de aprendizaje de adultos	$ 87.6 millones	34.2%

Compras de cursos individuales

Las ventas de cursos individuales representaron aproximadamente $ 26.7 millones en ingresos para 2022.

• Precio promedio del curso individual: $ 45- $ 150
• Categorías de cursos individuales más populares: preparación de pruebas, habilidades profesionales

Programas de capacitación corporativa

Los programas de capacitación corporativa generaron $ 15.4 millones en 2022.

Tipo de entrenamiento	Ganancia	Número de clientes corporativos
Capacitación de habilidades profesionales	$ 9.2 millones	487
Capacitación de habilidades técnicas	$ 6.2 millones	312

Ingresos del programa de certificación

Los programas de certificación contribuyeron con $ 12.5 millones a los ingresos totales en 2022.

• Precio promedio del curso de certificación: $ 180- $ 350
• Certificaciones más buscadas: TI, gestión de proyectos, marketing digital

Ingresos de publicidad y asociación

La publicidad y las asociaciones generaron $ 5.1 millones en 2022.

Tipo de asociación	Ganancia	Número de socios
Asociaciones de contenido educativo	$ 3.2 millones	68
Publicidad en la plataforma de tecnología	$ 1.9 millones	42

Gaotu Techedu Inc. (GOTU) - Canvas Business Model: Value Propositions

You're looking at the core promises Gaotu Techedu Inc. is making to its customers as of late 2025, the things that should make them choose GOTU over the competition. It's all about delivering measurable learning outcomes across a wide spectrum, backed by technology.

Lifelong learning solutions from pre-school to adulthood

Gaotu Techedu Inc. positions itself as an enabler of learning across the entire lifecycle. This broad scope supports the company's overall financial momentum; for instance, in the third quarter of 2025, net revenues grew by 30.7% year-over-year, reaching nearly RMB 1.6 billion. This growth suggests successful engagement across their diverse product mix, which includes academic subjects, foreign language, and professional courses. The company's commitment to this breadth is foundational to capturing a larger share of the total addressable market.

• Covers courses from primary/secondary grades through professional training.
• Supports overall revenue growth of 30.7% in Q3 2025.
• Deferred revenue balance of nearly RMB 1.8 billion in Q3 2025 shows strong future commitment from customers.

AI-powered personalization for differentiated and effective learning experiences

The integration of Artificial Intelligence is a central value driver, promising learning that is tailored to the individual. The CEO highlighted accelerating full-stack AI integration across teaching, services, and operations to provide increasingly personalized services. This focus translates into operational efficiency; for example, in the second quarter of 2025, operating expenses as a share of revenue decreased by 31.6 percentage points year-over-year, reflecting the impact of AI integration. Furthermore, Research and Development expenses as a percentage of revenue dropped to 10.7% in Q2 2025. This suggests the AI investment is creating operating leverage, which helps narrow the net loss, which stood at RMB 147.1 million in Q3 2025.

High-quality teaching resources delivered via online large-class format

The core delivery mechanism remains the online large-class format, which must be perceived as high-quality to drive customer commitment. The financial health of this segment is reflected in the strong deferred revenue balance, which reached nearly RMB 1.8 billion as of Q3 2025, providing solid visibility for future revenue recognition. The gross profit margin for Q3 2025 stood at 66.1%. Selling expenses, which are heavily tied to customer acquisition for these classes, accounted for 55.3% of net revenues in Q3 2025.

Integrated online-offline model for enhanced user interactivity

Gaotu Techedu Inc. is successfully blending its digital core with physical presence to boost interactivity. This diversification is showing tangible financial results. In the third quarter of 2025, revenue from offline learning services surpassed 10% of total revenues for the first time. This segment showed strong growth earlier, with offline learning center revenue growing by more than 20% year-over-year and contributing over 5% of gross billings in the second quarter of 2025.

Vocational and professional training for career advancement

This segment is a key part of the lifelong learning value proposition, aimed at direct career impact. While specific revenue breakdowns aren't detailed, the success of the overall product portfolio, which includes these non-academic services, is evident in the 30.7% YoY revenue growth reported in Q3 2025. The company is focused on high-quality growth, which implies these career-focused offerings are resonating with the market.

Here's a quick look at the financial scale supporting these value propositions as of late 2025:

Metric	Value (Q3 2025 or Latest)	Context/Comparison
Net Revenue (Q3 2025)	Nearly RMB 1.6 billion	Up 30.7% year-over-year
Net Loss (Q3 2025)	RMB 147.1 million	Narrowed by 69.9% non-GAAP basis
Gross Profit Margin (Q3 2025)	66.1%	Up from 64.4% last year
Offline Revenue Contribution (Q3 2025)	Exceeded 10% of total revenues	Indicates successful model integration
Selling Expenses (Q3 2025)	55.3% of net revenues	High cost associated with customer acquisition
Cash Position Strength	Initiated new $100 million share repurchase program	Demonstrates disciplined financial management

If onboarding takes 14+ days, churn risk rises, so the efficiency from AI integration is defintely critical for maintaining the value proposition of effective learning.

Gaotu Techedu Inc. (GOTU) - Canvas Business Model: Customer Relationships

You're looking at how Gaotu Techedu Inc. manages the bond with its users as of late 2025. It's a mix of high-tech personalization and physical presence.

AI and data analytics for personalized learning adaptation

Gaotu Techedu Inc. embeds big data analytics across its entire operation. This facilitates using the latest technology to refine teaching delivery and the overall student learning experience. AI integration is accelerating across teaching, services, and operations to deliver increasingly differentiated and personalized services to users. This focus on technology has translated into tangible efficiency gains; for instance, customer acquisition efficiency improved by 12.8% in Q3 2025. This data-driven approach is central to their strategy, which saw Q3 2025 revenue reach RMB1,579.0 million, up 30.7% year-over-year. The company's commitment to this technological backbone is supported by a strong balance sheet, with cash, cash equivalents, and investments totaling over RMB 3.8 billion as of June 30, 2025.

Dedicated online and offline tutor support for large-class format

The core delivery model remains the online live large-class format, designed to scale scarce, high-quality teaching resources. This is now complemented by physical touchpoints. The company deeply integrates its online and offline formats to meet diverse learning needs. This hybrid approach supports the large-class structure by offering in-person reinforcement and community engagement.

Focus on referral rate improvement, which surged by 75% in Q2 2025

Word-of-mouth remains a critical driver of new customer acquisition. The emphasis on user satisfaction and service quality paid off significantly in the second quarter. The referral rate for Q2 2025 surged by an impressive 75% compared to the same period last year. This metric highlights strong organic growth potential driven by positive customer experiences.

Continuous feedback loops to enhance user satisfaction and course quality

The company actively works to refine its offerings based on user interaction data. This continuous refinement process aims to enhance both user satisfaction and the quality of educational products. The success of this approach is reflected in the narrowing of losses; for Q3 2025, the non-GAAP net loss narrowed by 69.9% year-over-year, showing that operational improvements are aligning with customer value delivery.

Community building around offline learning centers

The expansion of physical locations is a key strategy for building local community trust and loyalty. The offline business is showing strong traction. In Q2 2025, the offline business contributed over 5% of gross billings, with revenue growing by more than 20% year-over-year. By the third quarter of 2025, this strategic expansion meant offline learning services were contributing over 10% of total revenues. This physical presence helps solidify customer relationships beyond the digital interface.

Here's a quick look at some key customer-related metrics and financial context from the recent reporting periods:

Metric	Period/Date	Value
Referral Rate Surge	Q2 2025 (YoY)	75%
Customer Acquisition Efficiency Improvement	Q3 2025	12.8%
Offline Business Revenue Growth	Q2 2025 (YoY)	More than 20%
Offline Contribution to Total Revenue	Q3 2025	Over 10%
Deferred Revenue (Balance Sheet)	September 30, 2025	Nearly RMB 1.8 billion
Deferred Revenue Growth	Q3 2025 (YoY)	23.2%

The company is using its substantial deferred revenue balance, which stood at nearly RMB 1.8 billion as of September 30, 2025, up 23.2% year-over-year, as a foundation for future service delivery and relationship continuity.

Gaotu Techedu Inc. (GOTU) - Canvas Business Model: Channels

You're looking at how Gaotu Techedu Inc. gets its products and services to the customer base as of late 2025. It's a mix of digital delivery and physical presence, which is a key part of their strategy now.

The primary channel remains the proprietary online learning platform and mobile applications. This digital backbone supports their large-class format, which lets them scale quickly. While specific active user counts for the platform aren't in the latest filings, the overall company revenue growth suggests this channel is performing well.

The physical footprint is now a more significant piece of the puzzle than it was previously. The integrated network of offline learning centers is contributing over 10% of Q3 2025 revenue. This physical presence is clearly being leveraged as a growth engine alongside the digital side.

For specific segments, the channels are tailored. The flagship offline service platform Gaotu Jing Center for college students is part of the diversification effort. Revenue from new initiatives, which includes nonacademic tutoring services, increased by around 60% year-over-year in Q3 2025. Also, educational services for college students and adults saw revenue growth of 15% in the same quarter.

Marketing and customer acquisition rely heavily on digital outreach. Direct sales and marketing campaigns on major Chinese social media platforms are managed with an eye on efficiency. Selling expenses, which cover these efforts, were RMB 873.4 million in Q3 2025, representing 55.3% of net revenues for the quarter. The company noted that these efforts, combined with digital tools, improved customer acquisition efficiency by 12.8%.

Finally, for stakeholders, the Investor Relations website at https://ir.gaotu.cn/home serves as the channel for transparent financial disclosures, including the webcast of the Q3 2025 earnings call held on November 26, 2025.

Here's a quick look at the channel-relevant financial metrics from the Q3 2025 period:

Metric	Value (Q3 2025)	Context
Net Revenues	RMB 1,579.0 million	Total revenue for the quarter.
YoY Revenue Growth	30.7%	Increase compared to Q3 2024.
Offline Revenue Contribution	Over 10%	Percentage of total revenue from offline learning centers.
Selling Expenses	RMB 873.4 million	Total selling expenses for the quarter.
Selling Expenses as % of Net Revenue	55.3%	Selling expenses as a percentage of net revenues.
Customer Acquisition Efficiency Improvement	12.8%	Improvement in efficiency from marketing/sales efforts.

The company is clearly pushing growth through multiple avenues, which you can see reflected in the segment performance:

• Online platform drives the core revenue base.
• Offline centers are a growing segment, contributing over 10% of revenue.
• Nonacademic tutoring revenue grew by 60% year-over-year.
• College and adult education revenue grew by 15% year-over-year.
• Marketing spend efficiency improved by 12.8%.

The shift is toward integrated delivery. Finance: draft 13-week cash view by Friday.

Gaotu Techedu Inc. (GOTU) - Canvas Business Model: Customer Segments

Gaotu Techedu Inc. serves a spectrum of learners across the full learning lifecycle, integrating online and offline models to address distinct educational needs.

The primary categories of learning services offered, which correspond to the customer segments, include:

• Traditional Learning Services
• Non-Academic Tutoring Services
• College Student and Adult Education Services

The company's focus on a broad market is evidenced by its product portfolio expansion covering primary through adult education. A key indicator of customer satisfaction within the academic segment is the cumulative success of its students; as of the class of 2025, the number of students accepted to China's top two universities reached a cumulative total of 1,118.

The emphasis on quality, which attracts users prioritizing high-quality teaching resources, is supported by strong organic growth metrics:

• Customer referrals surged by 75% year over year in the second quarter of 2025.
• Selling expenses accounted for 55.3% of net revenues in the third quarter of 2025, totaling RMB 873.4 million for that quarter.

The physical expansion also segments the customer base, indicating a segment willing to engage in in-person learning:

Segment Indicator	Financial/Statistical Metric (Q3 2025)	Financial/Statistical Metric (Q2 2025)
Offline Learning Services Contribution	Exceeded 10% of total revenues	Contributed over 5% of gross billings
Offline Learning Services Growth	Not explicitly stated for Q3	Over 20% year-over-year growth

The overall revenue performance reflects the aggregated demand across these segments. For the third quarter of 2025, net revenues reached nearly RMB 1.6 billion, marking a 30.7% increase year-over-year. Gross billings for the same period rose by 11.2% year-over-year to RMB 1,188.9 million.

Gaotu Techedu Inc. (GOTU) - Canvas Business Model: Cost Structure

You're looking at the core expenses Gaotu Techedu Inc. is managing to drive its growth as of late 2025. Honestly, the cost structure is heavily weighted toward customer acquisition, which is typical when scaling, but the efficiency gains from AI integration are starting to show in the ratios.

The largest single bucket of operating costs is definitely Selling Expenses. For the third quarter of 2025, these hit RMB 873.4 million. What this estimate hides is that this figure still represents 55.3% of the quarter's net revenues, which is high, though management noted an improvement in customer acquisition efficiency by 12.8% year-over-year.

Next up, the direct costs of running the educational service-the Cost of Revenue-came in at RMB 535.5 million for Q3 2025. This line item primarily covers teacher salaries and content creation costs, which are variable based on the volume of courses delivered.

To keep the product competitive and future-proofed, Gaotu Techedu Inc. maintained a significant investment in Research and Development. This amounted to RMB 162.9 million in the third quarter of 2025, making up 10.3% of that period's net revenues.

Here's a quick look at the main operating expense components for the three months ended September 30, 2025:

Cost Component	Amount (RMB in millions)	Percentage of Q3 2025 Net Revenues
Selling Expenses	873.4	55.3%
Cost of Revenue	535.5	N/A
Research and Development Expenses	162.9	10.3%
General and Administrative Expenses	185.2	11.7%

The total operating expenses for the quarter were approximately RMB 1.2 billion. You can see the breakdown above; the G&A costs were RMB 185.2 million in Q3 2025. The company is also managing fixed costs tied to its physical footprint. Specifically, there are ongoing fixed costs related to lease commitments for expanding offline centers, which is a key part of their diversification strategy.

The overall cash impact of these activities is reflected in the operating cash flow. For the third quarter of 2025, the net operating cash outflow was RMB 660.2 million, which, to be fair, narrowed by 7.6% year-over-year.

Key cost drivers and related metrics include:

• Cost of Revenue increase was mainly due to expansion of instructors and tutors workforce.
• Selling Expenses decreased 1.4% year-over-year despite revenue growth.
• R&D and G&A expenses as a percentage of net revenues declined 9.6 percentage points year-over-year.
• Marketing expenses saw a 1.4% year-over-year decrease.
• Offline services now contribute over 10% of total revenues.

Finance: draft 13-week cash view by Friday.

Gaotu Techedu Inc. (GOTU) - Canvas Business Model: Revenue Streams

You're looking at the top-line drivers for Gaotu Techedu Inc. (GOTU) as of late 2025. The revenue streams are clearly segmented, showing a pivot toward diversification while the core business remains the engine.

The primary source of revenue for Gaotu Techedu Inc. is still derived from its Learning Services offerings. Also contributing significantly are revenues generated from Educational content & digitalized learning products. This dual focus on service delivery and product monetization is key to their model.

We saw strong top-line performance in the third quarter of 2025. Net revenues for Q3 2025 reached RMB 1,579.0 million, which was a 30.7% increase year-over-year from the RMB 1,208.3 million reported in Q3 2024. This growth reflects sufficient and effective response to market demand for their high-quality educational products and learning services.

A critical indicator of future recognized revenue is the balance sheet item for cash collected upfront. Tuition fees collected in advance are reflected in the deferred revenue balance, which stood at nearly RMB 1.8 billion as of the end of Q3 2025, marking a robust 23.2% year-over-year growth.

The company is successfully executing on its omni-channel strategy. For the first time, revenue from offline learning services exceeded 10% of total revenues in Q3 2025. This milestone validates the integrated online-offline model.

Beyond the core academic offerings, diversification is showing concrete financial results:

• Revenue from new initiatives focused on nonacademic tutoring services increased by around 60% year-over-year in Q3 2025.
• Educational services for college students and adults contributed more than 15% of total revenue in Q3 2025.

Here's a quick look at the key Q3 2025 revenue-related figures:

Metric	Amount (RMB)	Context/Comparison
Net Revenues (Q3 2025)	1,579.0 million	Up 30.7% Year-over-Year
Deferred Revenue (End of Q3 2025)	Nearly 1.8 billion	Up 23.2% Year-over-Year
Offline Learning Services Revenue Share (Q3 2025)	Exceeded 10%	First time exceeding this threshold
Nonacademic Tutoring Revenue Growth (Q3 2025)	Around 60% Year-over-Year	Part of revenue diversification

The gross profit margin also improved to 66.1% in the quarter, up from 64.4% in the same period of 2024, showing that the revenue growth is coming with better unit economics.