Gaotu Techedu Inc. (GOTU): Canvas de modèle commercial [Jan-2025 Mis à jour]

Dans le paysage rapide de l'éducation numérique en évolution, Gaotu Techedu Inc. (GOTU) apparaît comme une force transformatrice, révolutionnant comment des millions d'apprenants accèdent aux connaissances grâce à des plateformes en ligne innovantes. Cette toile complète du modèle commercial dévoile le plan stratégique d'une entreprise qui a magistralement tissé la technologie, l'apprentissage personnalisé et l'accessibilité dans un écosystème éducatif convaincant, ciblant divers segments d'étudiants de la maternelle à la 12e démocratiser l'éducation dans un monde de plus en plus connecté.

Gaotu Techedu Inc. (GOTU) - Modèle commercial: partenariats clés

Plateformes technologiques d'éducation en ligne

Gaotu Techedu s'associe aux plateformes de technologie d'éducation en ligne suivantes:

Plate-forme	Détails du partenariat	Année établie
Nuage d'alibaba	Support d'infrastructure cloud	2019
Tencent Education	Réseau de distribution de contenu	2020

Établissements d'enseignement locaux

Les partenariats institutionnels clés comprennent:

• Université normale de Pékin
• Division de l'éducation en ligne de l'Université Tsinghua
• Centre de formation continue de l'Université Shanghai Jiao Tong

Fournisseurs de services de paiement numérique

Fournisseur de paiement	Volume de transaction	Année de partenariat
Alipay	Valeur de transaction annuelle de 127,4 millions de dollars	2018
WeChat Pay	Valeur de transaction annuelle de 98,6 millions de dollars	2019

Partenaires d'infrastructure de cloud computing

Partenariats d'infrastructure cloud:

• Cloud Alibaba - Fournisseur d'infrastructures de cloud primaire
• Tencent Cloud - partenaire de services cloud secondaire
• Huawei Cloud - Support d'infrastructure supplémentaire

Sociétés de télécommunications mobiles

Entreprise de télécommunications	Portée du partenariat	Réalisation de l'utilisateur
Chine mobile	Intégration de la plate-forme d'apprentissage mobile	986 000 utilisateurs connectés
Chine Unicom	Distribution de contenu éducatif	742 000 utilisateurs connectés

Gaotu Techedu Inc. (GOTU) - Modèle commercial: activités clés

Développer un contenu éducatif en ligne

Depuis le quatrième trimestre 2023, Gaotu Techedu a produit environ 50 000 heures de contenu éducatif en ligne dans plusieurs disciplines.

Catégorie de contenu	Total des heures	Public cible
Tutorat K-12	22 500 heures	Étudiants primaires et secondaires
Certification professionnelle	15 000 heures	Professionnels
Préparation des tests	12 500 heures	Candidats à l'examen d'entrée au collège

Gestion des plateformes d'apprentissage numérique

Gaotu Techedu exploite plusieurs plateformes d'apprentissage numérique avec les spécifications suivantes:

• Total des utilisateurs enregistrés: 79,4 millions en septembre 2023
• Utilisateurs actifs mensuels: 26,3 millions
• Time de disponibilité de la plate-forme: 99,8%
• Utilisateurs simultanés moyens: 1,2 million

Créer des technologies d'enseignement interactives

Investissement dans la technologie pédagogique interactive R&D: 87,6 millions de dollars en 2023.

Type de technologie	Montant d'investissement	Focus de développement
Algorithmes d'apprentissage de l'IA	42,3 millions de dollars	Chemins d'apprentissage personnalisés
Outils d'interaction en temps réel	25,7 millions de dollars	Amélioration virtuelle de la classe
Technologies d'apprentissage mobile	19,6 millions de dollars	Accessibilité multiplateforme

Programmes d'éducation en ligne marketing

Dépenses de marketing en 2023: 124,5 millions de dollars

• Publicité numérique: 68,2 millions de dollars
• Marketing des médias sociaux: 32,7 millions de dollars
• Programmes de référence: 23,6 millions de dollars

Fournir des expériences d'apprentissage personnalisées

Investissement technologique de personnalisation: 53,4 millions de dollars en 2023

Fonction de personnalisation	Couverture	Impact de l'engagement des utilisateurs
Algorithmes d'apprentissage adaptatif	78% bien sûr offres	Augmentation de 22% dans les taux d'achèvement des cours
Suivi des progrès individuels	95% des utilisateurs enregistrés	Amélioration de 35% des résultats d'apprentissage

Gaotu Techedu Inc. (GOTU) - Modèle d'entreprise: Ressources clés

Systèmes de gestion avancée de l'apprentissage

Depuis 2024, le système de gestion d'apprentissage de Gaotu Techedu prend en charge:

• 1,5 million d'utilisateurs en ligne simultanés
• Fiabilité de disponibilité de la plate-forme à 99,8%
• Modules d'apprentissage interactifs en temps réel

Métrique du système	Spécifications de performance
Infrastructure de serveur	Déploiement multi-région basé sur le cloud
Vitesse de traitement des données	250 millisecondes du temps de réponse moyen
Investissement annuel du système	42,3 millions de dollars

Grand pool d'instructeurs en ligne

Composition du réseau d'instructeur:

• Instructeurs totaux: 78 500
• Instructeurs à temps plein: 22 300
• Instructeurs à temps partiel: 56 200
• Instructeur moyen Taux horaire: 35 $ - 75 $

Technologie éducative propriétaire

Le portefeuille technologique comprend:

• 12 brevets d'apprentissage enregistrés sur l'IA enregistrés
• 3 algorithmes d'apprentissage automatique pour l'apprentissage personnalisé
• Investissement en R&D: 18,6 millions de dollars par an

Bibliothèque de contenu numérique étendue

Catégorie de contenu	Volume total
Cours vidéo	87 500 heures
Modules interactifs	42 300 modules
Examens de pratique	15 600 tests uniques

Infrastructure cloud évolutive

Capacités d'infrastructure:

• Capacité totale du serveur cloud: 850 pétaoctets
• Centres de données mondiales: 7 régions
• Investissement en cybersécurité: 12,4 millions de dollars par an

Gaotu Techedu Inc. (GOTU) - Modèle d'entreprise: propositions de valeur

Solutions d'éducation en ligne abordables

Le prix du cours en ligne de Gaotu Techedu varie de 19,9 ¥ à 199 ¥ par cours en 2023. Le prix moyen du cours de l'entreprise est d'environ 59,8 ¥, ce qui rend l'éducation numérique accessible à un public plus large.

Gamme de prix du cours	Prix ​​moyen du cours	Segment du marché cible
¥19.9 - ¥199	¥59.8	Étudiants K-12

Horaires d'apprentissage flexibles

Gaotu Techedu offre un accès de cours en ligne 24/7 avec plus de 1 200 cours interactifs en direct par jour et plus de 30 000 leçons vidéo enregistrées.

• Disponibilité du cours 24/7
• 1 200+ cours interactifs en direct par jour
• Plus de 30 000 leçons vidéo enregistrées

Offres de cours numériques de haute qualité

L'entreprise fournit plus de 5 000 instructeurs professionnels dans plusieurs disciplines éducatives avec une note moyenne de 4,7 / 5.

Nombre d'instructeurs	Évaluation moyenne des instructeurs	Catégories de cours
5,000+	4.7/5	K-12, Test Prep, Language

Éducation accessible pour diverses données démographiques

Gaotu Techedu dessert 31,5 millions d'utilisateurs enregistrés dans divers groupes d'âge et régions géographiques en Chine.

• 31,5 millions d'utilisateurs enregistrés
• Marché primaire: étudiants K-12
• Marchés secondaires: préparation des tests, apprentissage des langues

Expériences d'apprentissage personnalisées

La plate-forme utilise des algorithmes de recommandation dirigés par l'IA qui personnalisent les chemins d'apprentissage pour 87% des utilisateurs actifs, avec des technologies d'apprentissage adaptatives correspondant aux mesures de performance des élèves individuels.

Couverture de personnalisation de l'IA	Technologie d'apprentissage adaptative	Taux d'engagement des utilisateurs
87%	Basé sur la performance	72.3%

Gaotu Techedu Inc. (GOTU) - Modèle d'entreprise: relations avec les clients

Systèmes de support client automatisé

Depuis le quatrième trimestre 2023, Gaotu Techedu exploite une plate-forme de support client alimentée par AI 24/7 gantant environ 78 500 demandes d'études par mois.

Canal de support	Temps de réponse	Volume de billets mensuel
AI CHATBOT	Moins de 3 minutes	52,300
Assistance par e-mail	Dans les 6 heures	19,200
Support téléphonique	En 10 minutes	7,000

Communautés d'apprentissage en ligne interactives

Gaotu Techedu maintient 237 communautés d'apprentissage en ligne actives avec 1,2 million de participants aux étudiants.

• Taux d'engagement communautaire: 64,3%
• Utilisateurs actifs mensuels moyens par communauté: 5 068
• Fil de discussion créés chaque semaine: 3 450

Algorithmes de recommandation d'apprentissage personnalisés

L'algorithme d'apprentissage automatique de la plate-forme traite 4,7 millions de points de données des étudiants pour générer des recommandations de cours personnalisées.

Précision de recommandation	Augmentation de l'engagement des étudiants	Taux d'achèvement du cours
87.6%	42.3%	68.5%

Suivi régulier des performances des élèves

Le système de suivi des performances surveille 2,3 millions de comptes étudiants avec des analyses de progrès en temps réel.

• Fréquence d'évaluation des performances: quotidien
• Interventions d'apprentissage adaptatif: 45 200 mois
• Génération de commentaires personnalisés: 98 700 chaque semaine

Engagement continu à travers les applications mobiles

La plate-forme mobile enregistre 3,6 millions d'utilisateurs actifs mensuels avec 92 minutes de temps d'engagement quotidien moyen.

Téléchargements d'applications	Utilisateurs actifs quotidiens	Taux de rétention des utilisateurs
8,4 millions	1,2 million	73.6%

Gaotu Techedu Inc. (GOTU) - Modèle commercial: canaux

Application d'apprentissage mobile

Depuis le quatrième trimestre 2023, l'application mobile de Gaotu Techedu compte 4,2 millions d'utilisateurs actifs mensuels. La demande prend en charge plus de 300 cours en ligne simultanés à travers la maternelle à la 12e année et les segments de formation professionnelle.

Métriques de la plate-forme	Données quantitatives
Total des téléchargements d'applications	12,6 millions
Utilisateurs actifs quotidiens moyens	1,8 million
Taux d'achèvement du cours	62.4%

Site Web de l'entreprise officielle

Le site officiel de Gaotu Techedu (www.gaotu.cn) génère environ 2,3 millions de visiteurs mensuels uniques avec un taux de conversion de 45% pour les enregistrements de cours.

• Sources de trafic de site Web: 68% directes, 22% de recherche organique, 10% de référence
• Durée moyenne de la session: 12,7 minutes
• Trajet du site Web mobile: 76%

Plateformes de médias sociaux

Les canaux de médias sociaux stimulent 22% du total des acquisitions d'étudiants pour Gaotu Techedu.

Plate-forme	Nombre de suiveurs	Taux d'engagement
Wechat	3,1 millions	4.7%
Weibo	1,9 million	3.2%
Douyin	2,5 millions	5.1%

Marchés éducatifs en ligne

Gaotu Techedu s'associe à 47 plateformes en ligne sur le marché éducatif, générant 124,6 millions de dollars de revenus de marché en 2023.

Campagnes de marketing numérique direct

Les campagnes de marketing numérique génèrent 35% du total des acquisitions d'étudiants avec un coût d'acquisition moyen de 42 $ par étudiant.

• Canaux de campagne: publicités de recherche, annonces d'affichage, publicités vidéo
• Budget annuel du marketing numérique: 56,3 millions de dollars
• ROI marketing: 4.7x

Gaotu Techedu Inc. (GOTU) - Modèle d'entreprise: segments de clientèle

Étudiants K-12

En 2023, Gaotu Techedu dessert environ 4,7 millions d'étudiants K-12 en Chine.

Tranche d'âge	Taille du segment	Dépenses de cours moyennes
6-12 ans	2,3 millions d'étudiants	1 200 ¥ par an
13-18 ans	2,4 millions d'étudiants	2 500 ¥ par an

Étudiants de préparation au collège

Gaotu Techedu cible 1,2 million d'étudiants de préparation aux examens d'entrée universitaire.

• Cours de préparation de Gaokao
• Tutorat spécifique au sujet
• Formation à l'examen simulé

Demandeurs professionnels de développement des compétences

Le segment de développement professionnel comprend 850 000 utilisateurs en 2023.

Catégorie de compétences	Nombre d'utilisateurs	Coût moyen du cours
Compétences informatiques	320,000	¥1,800
Compétences commerciales	280,000	¥2,200
Apprentissage des langues	250,000	¥1,500

Professionnels

Le segment des professionnels du travail atteint 650 000 utilisateurs en 2023.

• Tranche d'âge moyenne: 25 à 40 ans
• Investissement médian du cours annuel: 3 500 ¥
• Principaux domaines d'intervention: progrès de carrière, mise à niveau des compétences

Apprenants de classe moyenne urbaine

Le segment de la classe moyenne urbaine représente 1,1 million d'utilisateurs en 2023.

Niveau de la ville	Nombre d'utilisateurs	Revenu jetable moyen
Villes de niveau 1	480,000	¥180,000
Villes de niveau 2	420,000	¥120,000
Villes de niveau 3	200,000	¥80,000

Gaotu Techedu Inc. (GOTU) - Modèle d'entreprise: Structure des coûts

Maintenance des infrastructures technologiques

En 2022, les rapports financiers, les coûts de maintenance des infrastructures technologiques de Gaotu Techedu étaient d'environ 54,3 millions de dollars par an.

Catégorie de coûts	Dépenses annuelles ($)
Services d'hébergement cloud	22,100,000
Infrastructure réseau	16,750,000
Licence de logiciel	15,450,000

Frais de développement de contenu

Les coûts de développement de contenu pour 2022 ont totalisé environ 41,6 millions de dollars.

• Conception du curriculum: 18,2 millions de dollars
• Production de contenu multimédia: 14,5 millions de dollars
• Développement des ressources éducatives: 8,9 millions de dollars

Compensation de l'instructeur

La compensation totale de l'instructeur pour 2022 était de 67,3 millions de dollars.

Type d'instructeur	Compensation annuelle moyenne ($)
Instructeurs à temps plein	45,000
Instructeurs à temps partiel	25,000
Experts en matière principale	85,000

Coûts de marketing et d'acquisition des clients

Les frais de marketing pour 2022 ont atteint 93,7 millions de dollars.

• Publicité numérique: 42,5 millions de dollars
• Marketing de performance: 31,2 millions de dollars
• Campagnes de sensibilisation de la marque: 20 millions de dollars

Investissements de recherche et développement

Les investissements en R&D en 2022 étaient de 36,8 millions de dollars.

Zone de focus R&D	Investissement ($)
Technologies d'apprentissage de l'IA	15,600,000
Amélioration de la plate-forme	12,400,000
Développement de nouveaux cours	8,800,000

Gaotu Techedu Inc. (GOTU) - Modèle d'entreprise: Strots de revenus

Frais d'abonnement de cours

Au cours de l'exercice 2022, Gaotu Techedu a rapporté des revenus totaux de 256,5 millions de dollars, les cours d'apprentissage en ligne en ligne K-12 et pour adultes contribuant de manière significative à ce chiffre.

Catégorie de revenus	Montant (USD)	Pourcentage du total des revenus
Abonnements de cours K-12	142,3 millions de dollars	55.5%
Abonnements à l'apprentissage pour adultes	87,6 millions de dollars	34.2%

Achats de cours individuels

Les ventes de cours individuelles ont représenté environ 26,7 millions de dollars de revenus pour 2022.

• Prix ​​moyen du cours individuel: 45 $ - 150 $
• Catégories de cours individuels les plus populaires: préparation des tests, compétences professionnelles

Programmes de formation d'entreprise

Les programmes de formation d'entreprise ont généré 15,4 millions de dollars en 2022.

Type de formation	Revenu	Nombre de clients d'entreprise
Formation professionnelle	9,2 millions de dollars	487
Formation des compétences techniques	6,2 millions de dollars	312

Revenus du programme de certification

Les programmes de certification ont contribué 12,5 millions de dollars au total des revenus en 2022.

• Prix ​​moyen du cours de certification: 180 $ - 350 $
• Certifications les plus recherchées: TI, gestion de projet, marketing numérique

Revenus de publicité et de partenariat

La publicité et les partenariats ont généré 5,1 millions de dollars en 2022.

Type de partenariat	Revenu	Nombre de partenaires
Partenariats de contenu éducatif	3,2 millions de dollars	68
Administration de la plate-forme technologique	1,9 million de dollars	42

Gaotu Techedu Inc. (GOTU) - Canvas Business Model: Value Propositions

You're looking at the core promises Gaotu Techedu Inc. is making to its customers as of late 2025, the things that should make them choose GOTU over the competition. It's all about delivering measurable learning outcomes across a wide spectrum, backed by technology.

Lifelong learning solutions from pre-school to adulthood

Gaotu Techedu Inc. positions itself as an enabler of learning across the entire lifecycle. This broad scope supports the company's overall financial momentum; for instance, in the third quarter of 2025, net revenues grew by 30.7% year-over-year, reaching nearly RMB 1.6 billion. This growth suggests successful engagement across their diverse product mix, which includes academic subjects, foreign language, and professional courses. The company's commitment to this breadth is foundational to capturing a larger share of the total addressable market.

• Covers courses from primary/secondary grades through professional training.
• Supports overall revenue growth of 30.7% in Q3 2025.
• Deferred revenue balance of nearly RMB 1.8 billion in Q3 2025 shows strong future commitment from customers.

AI-powered personalization for differentiated and effective learning experiences

The integration of Artificial Intelligence is a central value driver, promising learning that is tailored to the individual. The CEO highlighted accelerating full-stack AI integration across teaching, services, and operations to provide increasingly personalized services. This focus translates into operational efficiency; for example, in the second quarter of 2025, operating expenses as a share of revenue decreased by 31.6 percentage points year-over-year, reflecting the impact of AI integration. Furthermore, Research and Development expenses as a percentage of revenue dropped to 10.7% in Q2 2025. This suggests the AI investment is creating operating leverage, which helps narrow the net loss, which stood at RMB 147.1 million in Q3 2025.

High-quality teaching resources delivered via online large-class format

The core delivery mechanism remains the online large-class format, which must be perceived as high-quality to drive customer commitment. The financial health of this segment is reflected in the strong deferred revenue balance, which reached nearly RMB 1.8 billion as of Q3 2025, providing solid visibility for future revenue recognition. The gross profit margin for Q3 2025 stood at 66.1%. Selling expenses, which are heavily tied to customer acquisition for these classes, accounted for 55.3% of net revenues in Q3 2025.

Integrated online-offline model for enhanced user interactivity

Gaotu Techedu Inc. is successfully blending its digital core with physical presence to boost interactivity. This diversification is showing tangible financial results. In the third quarter of 2025, revenue from offline learning services surpassed 10% of total revenues for the first time. This segment showed strong growth earlier, with offline learning center revenue growing by more than 20% year-over-year and contributing over 5% of gross billings in the second quarter of 2025.

Vocational and professional training for career advancement

This segment is a key part of the lifelong learning value proposition, aimed at direct career impact. While specific revenue breakdowns aren't detailed, the success of the overall product portfolio, which includes these non-academic services, is evident in the 30.7% YoY revenue growth reported in Q3 2025. The company is focused on high-quality growth, which implies these career-focused offerings are resonating with the market.

Here's a quick look at the financial scale supporting these value propositions as of late 2025:

Metric	Value (Q3 2025 or Latest)	Context/Comparison
Net Revenue (Q3 2025)	Nearly RMB 1.6 billion	Up 30.7% year-over-year
Net Loss (Q3 2025)	RMB 147.1 million	Narrowed by 69.9% non-GAAP basis
Gross Profit Margin (Q3 2025)	66.1%	Up from 64.4% last year
Offline Revenue Contribution (Q3 2025)	Exceeded 10% of total revenues	Indicates successful model integration
Selling Expenses (Q3 2025)	55.3% of net revenues	High cost associated with customer acquisition
Cash Position Strength	Initiated new $100 million share repurchase program	Demonstrates disciplined financial management

If onboarding takes 14+ days, churn risk rises, so the efficiency from AI integration is defintely critical for maintaining the value proposition of effective learning.

Gaotu Techedu Inc. (GOTU) - Canvas Business Model: Customer Relationships

You're looking at how Gaotu Techedu Inc. manages the bond with its users as of late 2025. It's a mix of high-tech personalization and physical presence.

AI and data analytics for personalized learning adaptation

Gaotu Techedu Inc. embeds big data analytics across its entire operation. This facilitates using the latest technology to refine teaching delivery and the overall student learning experience. AI integration is accelerating across teaching, services, and operations to deliver increasingly differentiated and personalized services to users. This focus on technology has translated into tangible efficiency gains; for instance, customer acquisition efficiency improved by 12.8% in Q3 2025. This data-driven approach is central to their strategy, which saw Q3 2025 revenue reach RMB1,579.0 million, up 30.7% year-over-year. The company's commitment to this technological backbone is supported by a strong balance sheet, with cash, cash equivalents, and investments totaling over RMB 3.8 billion as of June 30, 2025.

Dedicated online and offline tutor support for large-class format

The core delivery model remains the online live large-class format, designed to scale scarce, high-quality teaching resources. This is now complemented by physical touchpoints. The company deeply integrates its online and offline formats to meet diverse learning needs. This hybrid approach supports the large-class structure by offering in-person reinforcement and community engagement.

Focus on referral rate improvement, which surged by 75% in Q2 2025

Word-of-mouth remains a critical driver of new customer acquisition. The emphasis on user satisfaction and service quality paid off significantly in the second quarter. The referral rate for Q2 2025 surged by an impressive 75% compared to the same period last year. This metric highlights strong organic growth potential driven by positive customer experiences.

Continuous feedback loops to enhance user satisfaction and course quality

The company actively works to refine its offerings based on user interaction data. This continuous refinement process aims to enhance both user satisfaction and the quality of educational products. The success of this approach is reflected in the narrowing of losses; for Q3 2025, the non-GAAP net loss narrowed by 69.9% year-over-year, showing that operational improvements are aligning with customer value delivery.

Community building around offline learning centers

The expansion of physical locations is a key strategy for building local community trust and loyalty. The offline business is showing strong traction. In Q2 2025, the offline business contributed over 5% of gross billings, with revenue growing by more than 20% year-over-year. By the third quarter of 2025, this strategic expansion meant offline learning services were contributing over 10% of total revenues. This physical presence helps solidify customer relationships beyond the digital interface.

Here's a quick look at some key customer-related metrics and financial context from the recent reporting periods:

Metric	Period/Date	Value
Referral Rate Surge	Q2 2025 (YoY)	75%
Customer Acquisition Efficiency Improvement	Q3 2025	12.8%
Offline Business Revenue Growth	Q2 2025 (YoY)	More than 20%
Offline Contribution to Total Revenue	Q3 2025	Over 10%
Deferred Revenue (Balance Sheet)	September 30, 2025	Nearly RMB 1.8 billion
Deferred Revenue Growth	Q3 2025 (YoY)	23.2%

The company is using its substantial deferred revenue balance, which stood at nearly RMB 1.8 billion as of September 30, 2025, up 23.2% year-over-year, as a foundation for future service delivery and relationship continuity.

Gaotu Techedu Inc. (GOTU) - Canvas Business Model: Channels

You're looking at how Gaotu Techedu Inc. gets its products and services to the customer base as of late 2025. It's a mix of digital delivery and physical presence, which is a key part of their strategy now.

The primary channel remains the proprietary online learning platform and mobile applications. This digital backbone supports their large-class format, which lets them scale quickly. While specific active user counts for the platform aren't in the latest filings, the overall company revenue growth suggests this channel is performing well.

The physical footprint is now a more significant piece of the puzzle than it was previously. The integrated network of offline learning centers is contributing over 10% of Q3 2025 revenue. This physical presence is clearly being leveraged as a growth engine alongside the digital side.

For specific segments, the channels are tailored. The flagship offline service platform Gaotu Jing Center for college students is part of the diversification effort. Revenue from new initiatives, which includes nonacademic tutoring services, increased by around 60% year-over-year in Q3 2025. Also, educational services for college students and adults saw revenue growth of 15% in the same quarter.

Marketing and customer acquisition rely heavily on digital outreach. Direct sales and marketing campaigns on major Chinese social media platforms are managed with an eye on efficiency. Selling expenses, which cover these efforts, were RMB 873.4 million in Q3 2025, representing 55.3% of net revenues for the quarter. The company noted that these efforts, combined with digital tools, improved customer acquisition efficiency by 12.8%.

Finally, for stakeholders, the Investor Relations website at https://ir.gaotu.cn/home serves as the channel for transparent financial disclosures, including the webcast of the Q3 2025 earnings call held on November 26, 2025.

Here's a quick look at the channel-relevant financial metrics from the Q3 2025 period:

Metric	Value (Q3 2025)	Context
Net Revenues	RMB 1,579.0 million	Total revenue for the quarter.
YoY Revenue Growth	30.7%	Increase compared to Q3 2024.
Offline Revenue Contribution	Over 10%	Percentage of total revenue from offline learning centers.
Selling Expenses	RMB 873.4 million	Total selling expenses for the quarter.
Selling Expenses as % of Net Revenue	55.3%	Selling expenses as a percentage of net revenues.
Customer Acquisition Efficiency Improvement	12.8%	Improvement in efficiency from marketing/sales efforts.

The company is clearly pushing growth through multiple avenues, which you can see reflected in the segment performance:

• Online platform drives the core revenue base.
• Offline centers are a growing segment, contributing over 10% of revenue.
• Nonacademic tutoring revenue grew by 60% year-over-year.
• College and adult education revenue grew by 15% year-over-year.
• Marketing spend efficiency improved by 12.8%.

The shift is toward integrated delivery. Finance: draft 13-week cash view by Friday.

Gaotu Techedu Inc. (GOTU) - Canvas Business Model: Customer Segments

Gaotu Techedu Inc. serves a spectrum of learners across the full learning lifecycle, integrating online and offline models to address distinct educational needs.

The primary categories of learning services offered, which correspond to the customer segments, include:

• Traditional Learning Services
• Non-Academic Tutoring Services
• College Student and Adult Education Services

The company's focus on a broad market is evidenced by its product portfolio expansion covering primary through adult education. A key indicator of customer satisfaction within the academic segment is the cumulative success of its students; as of the class of 2025, the number of students accepted to China's top two universities reached a cumulative total of 1,118.

The emphasis on quality, which attracts users prioritizing high-quality teaching resources, is supported by strong organic growth metrics:

• Customer referrals surged by 75% year over year in the second quarter of 2025.
• Selling expenses accounted for 55.3% of net revenues in the third quarter of 2025, totaling RMB 873.4 million for that quarter.

The physical expansion also segments the customer base, indicating a segment willing to engage in in-person learning:

Segment Indicator	Financial/Statistical Metric (Q3 2025)	Financial/Statistical Metric (Q2 2025)
Offline Learning Services Contribution	Exceeded 10% of total revenues	Contributed over 5% of gross billings
Offline Learning Services Growth	Not explicitly stated for Q3	Over 20% year-over-year growth

The overall revenue performance reflects the aggregated demand across these segments. For the third quarter of 2025, net revenues reached nearly RMB 1.6 billion, marking a 30.7% increase year-over-year. Gross billings for the same period rose by 11.2% year-over-year to RMB 1,188.9 million.

Gaotu Techedu Inc. (GOTU) - Canvas Business Model: Cost Structure

You're looking at the core expenses Gaotu Techedu Inc. is managing to drive its growth as of late 2025. Honestly, the cost structure is heavily weighted toward customer acquisition, which is typical when scaling, but the efficiency gains from AI integration are starting to show in the ratios.

The largest single bucket of operating costs is definitely Selling Expenses. For the third quarter of 2025, these hit RMB 873.4 million. What this estimate hides is that this figure still represents 55.3% of the quarter's net revenues, which is high, though management noted an improvement in customer acquisition efficiency by 12.8% year-over-year.

Next up, the direct costs of running the educational service-the Cost of Revenue-came in at RMB 535.5 million for Q3 2025. This line item primarily covers teacher salaries and content creation costs, which are variable based on the volume of courses delivered.

To keep the product competitive and future-proofed, Gaotu Techedu Inc. maintained a significant investment in Research and Development. This amounted to RMB 162.9 million in the third quarter of 2025, making up 10.3% of that period's net revenues.

Here's a quick look at the main operating expense components for the three months ended September 30, 2025:

Cost Component	Amount (RMB in millions)	Percentage of Q3 2025 Net Revenues
Selling Expenses	873.4	55.3%
Cost of Revenue	535.5	N/A
Research and Development Expenses	162.9	10.3%
General and Administrative Expenses	185.2	11.7%

The total operating expenses for the quarter were approximately RMB 1.2 billion. You can see the breakdown above; the G&A costs were RMB 185.2 million in Q3 2025. The company is also managing fixed costs tied to its physical footprint. Specifically, there are ongoing fixed costs related to lease commitments for expanding offline centers, which is a key part of their diversification strategy.

The overall cash impact of these activities is reflected in the operating cash flow. For the third quarter of 2025, the net operating cash outflow was RMB 660.2 million, which, to be fair, narrowed by 7.6% year-over-year.

Key cost drivers and related metrics include:

• Cost of Revenue increase was mainly due to expansion of instructors and tutors workforce.
• Selling Expenses decreased 1.4% year-over-year despite revenue growth.
• R&D and G&A expenses as a percentage of net revenues declined 9.6 percentage points year-over-year.
• Marketing expenses saw a 1.4% year-over-year decrease.
• Offline services now contribute over 10% of total revenues.

Finance: draft 13-week cash view by Friday.

Gaotu Techedu Inc. (GOTU) - Canvas Business Model: Revenue Streams

You're looking at the top-line drivers for Gaotu Techedu Inc. (GOTU) as of late 2025. The revenue streams are clearly segmented, showing a pivot toward diversification while the core business remains the engine.

The primary source of revenue for Gaotu Techedu Inc. is still derived from its Learning Services offerings. Also contributing significantly are revenues generated from Educational content & digitalized learning products. This dual focus on service delivery and product monetization is key to their model.

We saw strong top-line performance in the third quarter of 2025. Net revenues for Q3 2025 reached RMB 1,579.0 million, which was a 30.7% increase year-over-year from the RMB 1,208.3 million reported in Q3 2024. This growth reflects sufficient and effective response to market demand for their high-quality educational products and learning services.

A critical indicator of future recognized revenue is the balance sheet item for cash collected upfront. Tuition fees collected in advance are reflected in the deferred revenue balance, which stood at nearly RMB 1.8 billion as of the end of Q3 2025, marking a robust 23.2% year-over-year growth.

The company is successfully executing on its omni-channel strategy. For the first time, revenue from offline learning services exceeded 10% of total revenues in Q3 2025. This milestone validates the integrated online-offline model.

Beyond the core academic offerings, diversification is showing concrete financial results:

• Revenue from new initiatives focused on nonacademic tutoring services increased by around 60% year-over-year in Q3 2025.
• Educational services for college students and adults contributed more than 15% of total revenue in Q3 2025.

Here's a quick look at the key Q3 2025 revenue-related figures:

Metric	Amount (RMB)	Context/Comparison
Net Revenues (Q3 2025)	1,579.0 million	Up 30.7% Year-over-Year
Deferred Revenue (End of Q3 2025)	Nearly 1.8 billion	Up 23.2% Year-over-Year
Offline Learning Services Revenue Share (Q3 2025)	Exceeded 10%	First time exceeding this threshold
Nonacademic Tutoring Revenue Growth (Q3 2025)	Around 60% Year-over-Year	Part of revenue diversification

The gross profit margin also improved to 66.1% in the quarter, up from 64.4% in the same period of 2024, showing that the revenue growth is coming with better unit economics.