Gaotu Techedu Inc. (GOTU): Business Model Canvas

In der sich schnell entwickelnden Landschaft der digitalen Bildung erweist sich Gaotu Techedu Inc. (GOTU) als transformative Kraft und revolutioniert die Art und Weise, wie Millionen von Lernenden über innovative Online-Plattformen auf Wissen zugreifen. Dieses umfassende Business Model Canvas enthüllt den strategischen Plan eines Unternehmens, das Technologie, personalisiertes Lernen und Zugänglichkeit meisterhaft in ein überzeugendes Bildungsökosystem integriert hat und sich mit modernsten digitalen Lösungen an verschiedene Schülersegmente von K-12 bis hin zu Berufstätigen richtet, die eine Demokratisierung der Bildung in einer zunehmend vernetzten Welt versprechen.

Gaotu Techedu Inc. (GOTU) – Geschäftsmodell: Wichtige Partnerschaften

Online-Plattformen für Bildungstechnologie

Gaotu Techedu arbeitet mit den folgenden Online-Bildungstechnologieplattformen zusammen:

Plattform	Einzelheiten zur Partnerschaft	Gründungsjahr
Alibaba Cloud	Unterstützung der Cloud-Infrastruktur	2019
Tencent-Bildung	Netzwerk zur Verbreitung von Inhalten	2020

Lokale Bildungseinrichtungen

Zu den wichtigsten institutionellen Partnerschaften gehören:

• Pädagogische Universität Peking
• Online-Bildungsabteilung der Tsinghua-Universität
• Weiterbildungszentrum der Shanghai Jiao Tong University

Anbieter digitaler Zahlungsdienste

Zahlungsanbieter	Transaktionsvolumen	Partnerschaftsjahr
Alipay	Jährlicher Transaktionswert von 127,4 Millionen US-Dollar	2018
WeChat-Bezahlung	Jährlicher Transaktionswert von 98,6 Millionen US-Dollar	2019

Cloud-Computing-Infrastrukturpartner

Cloud-Infrastrukturpartnerschaften:

• Alibaba Cloud – Primärer Cloud-Infrastrukturanbieter
• Tencent Cloud – Partner für sekundäre Cloud-Dienste
• Huawei Cloud – Zusätzliche Infrastrukturunterstützung

Mobilfunkunternehmen

Telekommunikationsunternehmen	Umfang der Partnerschaft	Benutzerreichweite
China Mobile	Integration mobiler Lernplattformen	986.000 verbundene Benutzer
China Unicom	Verbreitung von Bildungsinhalten	742.000 verbundene Benutzer

Gaotu Techedu Inc. (GOTU) – Geschäftsmodell: Hauptaktivitäten

Entwicklung von Online-Bildungsinhalten

Im vierten Quartal 2023 produzierte Gaotu Techedu etwa 50.000 Stunden Online-Bildungsinhalte in verschiedenen Disziplinen.

Inhaltskategorie	Gesamtstunden	Zielgruppe
Nachhilfe für K-12	22.500 Stunden	Grund- und Sekundarschüler
Professionelle Zertifizierung	15.000 Stunden	Berufstätige
Prüfungsvorbereitung	12.500 Stunden	Kandidaten für die Hochschulaufnahmeprüfung

Verwaltung digitaler Lernplattformen

Gaotu Techedu betreibt mehrere digitale Lernplattformen mit den folgenden Spezifikationen:

• Gesamtzahl der registrierten Benutzer: 79,4 Millionen Stand September 2023
• Monatlich aktive Benutzer: 26,3 Millionen
• Plattformverfügbarkeit: 99,8 %
• Durchschnittliche gleichzeitige Benutzer: 1,2 Millionen

Entwicklung interaktiver Lehrtechnologien

Investitionen in die Forschung und Entwicklung interaktiver Lehrtechnologie: 87,6 Millionen US-Dollar im Jahr 2023.

Technologietyp	Investitionsbetrag	Entwicklungsfokus
KI-Lernalgorithmen	42,3 Millionen US-Dollar	Personalisierte Lernpfade
Echtzeit-Interaktionstools	25,7 Millionen US-Dollar	Verbesserung des virtuellen Klassenzimmers
Mobile Lerntechnologien	19,6 Millionen US-Dollar	Plattformübergreifende Zugänglichkeit

Marketing für Online-Bildungsprogramme

Marketingausgaben im Jahr 2023: 124,5 Millionen US-Dollar

• Digitale Werbung: 68,2 Millionen US-Dollar
• Social-Media-Marketing: 32,7 Millionen US-Dollar
• Empfehlungsprogramme: 23,6 Millionen US-Dollar

Bereitstellung personalisierter Lernerfahrungen

Investition in Personalisierungstechnologie: 53,4 Millionen US-Dollar im Jahr 2023

Personalisierungsfunktion	Abdeckung	Auswirkungen des Benutzerengagements
Adaptive Lernalgorithmen	78 % der Kursangebote	22 % Steigerung der Kursabschlussquoten
Individuelle Fortschrittsverfolgung	95 % der registrierten Benutzer	35 % Verbesserung der Lernergebnisse

Gaotu Techedu Inc. (GOTU) – Geschäftsmodell: Schlüsselressourcen

Fortgeschrittene Lernmanagementsysteme

Ab 2024 unterstützt das Lernmanagementsystem von Gaotu Techedu:

• 1,5 Millionen gleichzeitige Online-Benutzer
• 99,8 % Zuverlässigkeit der Plattformverfügbarkeit
• Interaktive Echtzeit-Lernmodule

Systemmetrik	Leistungsspezifikation
Serverinfrastruktur	Cloudbasierte Bereitstellung in mehreren Regionen
Datenverarbeitungsgeschwindigkeit	250 Millisekunden durchschnittliche Reaktionszeit
Jährliche Systeminvestition	42,3 Millionen US-Dollar

Großer Pool an Online-Lehrern

Zusammensetzung des Lehrernetzwerks:

• Gesamtzahl der Ausbilder: 78.500
• Vollzeitlehrer: 22.300
• Teilzeitlehrer: 56.200
• Durchschnittlicher Lehrerstundensatz: 35–75 US-Dollar

Proprietäre Bildungstechnologie

Das Technologieportfolio umfasst:

• 12 registrierte KI-gesteuerte Lernpatente
• 3 Algorithmen für maschinelles Lernen für personalisiertes Lernen
• F&E-Investitionen: 18,6 Millionen US-Dollar pro Jahr

Umfangreiche digitale Inhaltsbibliothek

Inhaltskategorie	Gesamtvolumen
Videokurse	87.500 Stunden
Interaktive Module	42.300 Module
Übungsprüfungen	15.600 einzigartige Tests

Skalierbare Cloud-basierte Infrastruktur

Infrastrukturfunktionen:

• Gesamtkapazität des Cloud-Servers: 850 Petabyte
• Globale Rechenzentren: 7 Regionen
• Investitionen in Cybersicherheit: 12,4 Millionen US-Dollar pro Jahr

Gaotu Techedu Inc. (GOTU) – Geschäftsmodell: Wertversprechen

Erschwingliche Online-Bildungslösungen

Die Preise für Online-Kurse von Gaotu Techedu liegen ab 2023 zwischen 19,9 und 199 Yen pro Kurs. Der durchschnittliche Kurspreis des Unternehmens beträgt etwa 59,8 Yen, wodurch digitale Bildung einem breiteren Publikum zugänglich gemacht wird.

Kurspreisspanne	Durchschnittlicher Kurspreis	Zielmarktsegment
¥19.9 - ¥199	¥59.8	K-12-Schüler

Flexible Lernpläne

Gaotu Techedu bietet rund um die Uhr Zugang zu Online-Kursen mit täglich mehr als 1.200 interaktiven Live-Kursen und mehr als 30.000 aufgezeichneten Videolektionen.

• Kursverfügbarkeit rund um die Uhr
• Über 1.200 interaktive Live-Kurse pro Tag
• Über 30.000 aufgezeichnete Videolektionen

Hochwertige digitale Kursangebote

Das Unternehmen stellt über 5.000 professionelle Dozenten in verschiedenen Bildungsdisziplinen mit einer durchschnittlichen Studentenbewertung von 4,7/5 zur Verfügung.

Anzahl der Ausbilder	Durchschnittliche Lehrerbewertung	Kurskategorien
5,000+	4.7/5	K-12, Prüfungsvorbereitung, Sprache

Zugängliche Bildung für unterschiedliche Bevölkerungsgruppen

Gaotu Techedu bedient 31,5 Millionen registrierte Benutzer in verschiedenen Altersgruppen und geografischen Regionen in China.

• 31,5 Millionen registrierte Benutzer
• Primärmarkt: K-12-Schüler
• Sekundärmärkte: Prüfungsvorbereitung, Sprachenlernen

Personalisierte Lernerfahrungen

Die Plattform nutzt KI-gesteuerte Empfehlungsalgorithmen, die Lernpfade für 87 % der aktiven Benutzer personalisieren, wobei adaptive Lerntechnologien an die Leistungskennzahlen der einzelnen Schüler angepasst werden.

KI-Personalisierungsabdeckung	Adaptive Lerntechnologie	Benutzer-Engagement-Rate
87%	Leistungsbasiert	72.3%

Gaotu Techedu Inc. (GOTU) – Geschäftsmodell: Kundenbeziehungen

Automatisierte Kundensupportsysteme

Seit dem vierten Quartal 2023 betreibt Gaotu Techedu rund um die Uhr eine KI-gestützte Kundensupportplattform, die monatlich etwa 78.500 Studentenanfragen bearbeitet.

Support-Kanal	Reaktionszeit	Monatliches Ticketvolumen
KI-Chatbot	Unter 3 Minuten	52,300
E-Mail-Support	Innerhalb von 6 Stunden	19,200
Telefonsupport	Innerhalb von 10 Minuten	7,000

Interaktive Online-Lerngemeinschaften

Gaotu Techedu unterhält 237 aktive Online-Lerngemeinschaften mit insgesamt 1,2 Millionen Studierenden.

• Community-Engagement-Rate: 64,3 %
• Durchschnittliche monatlich aktive Benutzer pro Community: 5.068
• Wöchentlich erstellte Diskussionsthreads: 3.450

Personalisierte Lernempfehlungsalgorithmen

Der maschinelle Lernalgorithmus der Plattform verarbeitet 4,7 Millionen Studentendatenpunkte, um personalisierte Kursempfehlungen zu generieren.

Empfehlungsgenauigkeit	Steigerung des studentischen Engagements	Kursabschlussquote
87.6%	42.3%	68.5%

Regelmäßige Leistungsverfolgung der Schüler

Das Leistungsverfolgungssystem überwacht 2,3 Millionen Studentenkonten mit Echtzeit-Fortschrittsanalysen.

• Häufigkeit der Leistungsbeurteilung: Täglich
• Adaptive Lerninterventionen: 45.200 monatlich
• Personalisierte Feedback-Generierung: 98.700 wöchentlich

Kontinuierliches Engagement durch mobile Anwendungen

Die mobile Plattform verzeichnet monatlich 3,6 Millionen aktive Nutzer mit einer durchschnittlichen täglichen Interaktionszeit von 92 Minuten.

App-Downloads	Täglich aktive Benutzer	Benutzerbindungsrate
8,4 Millionen	1,2 Millionen	73.6%

Gaotu Techedu Inc. (GOTU) – Geschäftsmodell: Kanäle

Mobile-Learning-Anwendung

Im vierten Quartal 2023 hatte die mobile Anwendung von Gaotu Techedu 4,2 Millionen aktive Benutzer pro Monat. Die Anwendung unterstützt über 300 gleichzeitige Online-Kurse in den Segmenten K-12 und Berufsausbildung.

Plattformmetriken	Quantitative Daten
Gesamtzahl der App-Downloads	12,6 Millionen
Durchschnittliche täglich aktive Benutzer	1,8 Millionen
Kursabschlussquote	62.4%

Offizielle Unternehmenswebsite

Die offizielle Website von Gaotu Techedu (www.gaotu.cn) generiert etwa 2,3 Millionen einzelne monatliche Besucher mit einer Konversionsrate von 45 % für Kursanmeldungen.

• Website-Traffic-Quellen: 68 % direkt, 22 % organische Suche, 10 % Empfehlung
• Durchschnittliche Sitzungsdauer: 12,7 Minuten
• Mobiler Website-Traffic: 76 %

Social-Media-Plattformen

Social-Media-Kanäle machen 22 % der gesamten Studentenakquise für Gaotu Techedu aus.

Plattform	Anzahl der Follower	Engagement-Rate
WeChat	3,1 Millionen	4.7%
Weibo	1,9 Millionen	3.2%
Douyin	2,5 Millionen	5.1%

Online-Bildungsmarktplätze

Gaotu Techedu arbeitet mit 47 Online-Bildungsmarktplattformen zusammen und generiert im Jahr 2023 einen Marktplatzumsatz von 124,6 Millionen US-Dollar.

Direkte digitale Marketingkampagnen

Digitale Marketingkampagnen generieren 35 % der gesamten Studentenakquise mit durchschnittlichen Kundenakquisekosten von 42 US-Dollar pro Student.

• Kampagnenkanäle: Suchanzeigen, Display-Anzeigen, Videoanzeigen
• Jährliches Budget für digitales Marketing: 56,3 Millionen US-Dollar
• Marketing-ROI: 4,7x

Gaotu Techedu Inc. (GOTU) – Geschäftsmodell: Kundensegmente

K-12-Schüler

Im Jahr 2023 betreut Gaotu Techedu etwa 4,7 Millionen K-12-Schüler in China.

Altersspanne	Segmentgröße	Durchschnittliche Kursausgaben
6-12 Jahre	2,3 Millionen Studierende	1.200 Yen pro Jahr
13-18 Jahre	2,4 Millionen Studierende	2.500 Yen pro Jahr

Studenten der College-Vorbereitung

Gaotu Techedu richtet sich an 1,2 Millionen Studenten, die sich auf die Aufnahmeprüfung vorbereiten.

• Gaokao-Vorbereitungskurse
• Fachspezifische Nachhilfe
• Probeprüfungstraining

Suchende nach beruflicher Kompetenzentwicklung

Das Segment der beruflichen Weiterentwicklung umfasst im Jahr 2023 850.000 Benutzer.

Fähigkeitskategorie	Anzahl der Benutzer	Durchschnittliche Kurskosten
IT-Kenntnisse	320,000	¥1,800
Geschäftsfähigkeiten	280,000	¥2,200
Sprachenlernen	250,000	¥1,500

Berufstätige

Das Segment der Berufstätigen erreicht im Jahr 2023 650.000 Nutzer.

• Durchschnittsalter: 25–40 Jahre
• Durchschnittliche jährliche Kursinvestition: ¥ 3.500
• Hauptschwerpunkte: beruflicher Aufstieg, Kompetenzerweiterung

Lernende der städtischen Mittelschicht

Das Segment der städtischen Mittelschicht umfasst im Jahr 2023 1,1 Millionen Nutzer.

Stadtebene	Benutzeranzahl	Durchschnittliches verfügbares Einkommen
Städte der Stufe 1	480,000	¥180,000
Städte der Stufe 2	420,000	¥120,000
Städte der Stufe 3	200,000	¥80,000

Gaotu Techedu Inc. (GOTU) – Geschäftsmodell: Kostenstruktur

Wartung der Technologieinfrastruktur

Laut Finanzbericht 2022 beliefen sich die Wartungskosten für die Technologieinfrastruktur von Gaotu Techedu auf etwa 54,3 Millionen US-Dollar pro Jahr.

Kostenkategorie	Jährliche Ausgaben ($)
Cloud-Hosting-Dienste	22,100,000
Netzwerkinfrastruktur	16,750,000
Softwarelizenzierung	15,450,000

Ausgaben für die Inhaltsentwicklung

Die Kosten für die Inhaltsentwicklung beliefen sich im Jahr 2022 auf rund 41,6 Millionen US-Dollar.

• Lehrplangestaltung: 18,2 Millionen US-Dollar
• Produktion von Multimedia-Inhalten: 14,5 Millionen US-Dollar
• Entwicklung von Bildungsressourcen: 8,9 Millionen US-Dollar

Vergütung des Ausbilders

Die Gesamtvergütung der Ausbilder für 2022 betrug 67,3 Millionen US-Dollar.

Ausbildertyp	Durchschnittliche jährliche Vergütung ($)
Vollzeitlehrer	45,000
Teilzeitlehrer	25,000
Leitende Fachexperten	85,000

Kosten für Marketing und Kundenakquise

Die Marketingausgaben für 2022 beliefen sich auf 93,7 Millionen US-Dollar.

• Digitale Werbung: 42,5 Millionen US-Dollar
• Performance-Marketing: 31,2 Millionen US-Dollar
• Kampagnen zur Markenbekanntheit: 20 Millionen US-Dollar

Forschungs- und Entwicklungsinvestitionen

Die F&E-Investitionen beliefen sich im Jahr 2022 auf 36,8 Millionen US-Dollar.

F&E-Schwerpunktbereich	Investition ($)
KI-Lerntechnologien	15,600,000
Plattformverbesserung	12,400,000
Neue Kursentwicklung	8,800,000

Gaotu Techedu Inc. (GOTU) – Geschäftsmodell: Einnahmequellen

Gebühren für Kursabonnements

Im Geschäftsjahr 2022 meldete Gaotu Techedu einen Gesamtumsatz von 256,5 Millionen US-Dollar, wobei Online-K-12- und Erwachsenenbildungskurse erheblich zu dieser Zahl beitrugen.

Umsatzkategorie	Betrag (USD)	Prozentsatz des Gesamtumsatzes
K-12-Kursabonnements	142,3 Millionen US-Dollar	55.5%
Abonnements für Erwachsenenbildung	87,6 Millionen US-Dollar	34.2%

Individuelle Kurskäufe

Der Verkauf einzelner Kurse stellte im Jahr 2022 einen Umsatz von etwa 26,7 Millionen US-Dollar dar.

• Durchschnittlicher Einzelkurspreis: 45–150 $
• Die beliebtesten einzelnen Kurskategorien: Prüfungsvorbereitung, Berufskompetenzen

Unternehmensschulungsprogramme

Unternehmensschulungsprogramme erwirtschafteten im Jahr 2022 15,4 Millionen US-Dollar.

Trainingstyp	Einnahmen	Anzahl Firmenkunden
Professionelles Kompetenztraining	9,2 Millionen US-Dollar	487
Schulung technischer Fähigkeiten	6,2 Millionen US-Dollar	312

Einnahmen aus dem Zertifizierungsprogramm

Zertifizierungsprogramme trugen im Jahr 2022 12,5 Millionen US-Dollar zum Gesamtumsatz bei.

• Durchschnittlicher Preis für einen Zertifizierungskurs: 180–350 $
• Meistgesuchte Zertifizierungen: IT, Projektmanagement, Digitales Marketing

Einnahmen aus Werbung und Partnerschaften

Werbung und Partnerschaften generierten im Jahr 2022 5,1 Millionen US-Dollar.

Partnerschaftstyp	Einnahmen	Anzahl der Partner
Partnerschaften für Bildungsinhalte	3,2 Millionen US-Dollar	68
Werbung für Technologieplattformen	1,9 Millionen US-Dollar	42

Gaotu Techedu Inc. (GOTU) - Canvas Business Model: Value Propositions

You're looking at the core promises Gaotu Techedu Inc. is making to its customers as of late 2025, the things that should make them choose GOTU over the competition. It's all about delivering measurable learning outcomes across a wide spectrum, backed by technology.

Lifelong learning solutions from pre-school to adulthood

Gaotu Techedu Inc. positions itself as an enabler of learning across the entire lifecycle. This broad scope supports the company's overall financial momentum; for instance, in the third quarter of 2025, net revenues grew by 30.7% year-over-year, reaching nearly RMB 1.6 billion. This growth suggests successful engagement across their diverse product mix, which includes academic subjects, foreign language, and professional courses. The company's commitment to this breadth is foundational to capturing a larger share of the total addressable market.

• Covers courses from primary/secondary grades through professional training.
• Supports overall revenue growth of 30.7% in Q3 2025.
• Deferred revenue balance of nearly RMB 1.8 billion in Q3 2025 shows strong future commitment from customers.

AI-powered personalization for differentiated and effective learning experiences

The integration of Artificial Intelligence is a central value driver, promising learning that is tailored to the individual. The CEO highlighted accelerating full-stack AI integration across teaching, services, and operations to provide increasingly personalized services. This focus translates into operational efficiency; for example, in the second quarter of 2025, operating expenses as a share of revenue decreased by 31.6 percentage points year-over-year, reflecting the impact of AI integration. Furthermore, Research and Development expenses as a percentage of revenue dropped to 10.7% in Q2 2025. This suggests the AI investment is creating operating leverage, which helps narrow the net loss, which stood at RMB 147.1 million in Q3 2025.

High-quality teaching resources delivered via online large-class format

The core delivery mechanism remains the online large-class format, which must be perceived as high-quality to drive customer commitment. The financial health of this segment is reflected in the strong deferred revenue balance, which reached nearly RMB 1.8 billion as of Q3 2025, providing solid visibility for future revenue recognition. The gross profit margin for Q3 2025 stood at 66.1%. Selling expenses, which are heavily tied to customer acquisition for these classes, accounted for 55.3% of net revenues in Q3 2025.

Integrated online-offline model for enhanced user interactivity

Gaotu Techedu Inc. is successfully blending its digital core with physical presence to boost interactivity. This diversification is showing tangible financial results. In the third quarter of 2025, revenue from offline learning services surpassed 10% of total revenues for the first time. This segment showed strong growth earlier, with offline learning center revenue growing by more than 20% year-over-year and contributing over 5% of gross billings in the second quarter of 2025.

Vocational and professional training for career advancement

This segment is a key part of the lifelong learning value proposition, aimed at direct career impact. While specific revenue breakdowns aren't detailed, the success of the overall product portfolio, which includes these non-academic services, is evident in the 30.7% YoY revenue growth reported in Q3 2025. The company is focused on high-quality growth, which implies these career-focused offerings are resonating with the market.

Here's a quick look at the financial scale supporting these value propositions as of late 2025:

Metric	Value (Q3 2025 or Latest)	Context/Comparison
Net Revenue (Q3 2025)	Nearly RMB 1.6 billion	Up 30.7% year-over-year
Net Loss (Q3 2025)	RMB 147.1 million	Narrowed by 69.9% non-GAAP basis
Gross Profit Margin (Q3 2025)	66.1%	Up from 64.4% last year
Offline Revenue Contribution (Q3 2025)	Exceeded 10% of total revenues	Indicates successful model integration
Selling Expenses (Q3 2025)	55.3% of net revenues	High cost associated with customer acquisition
Cash Position Strength	Initiated new $100 million share repurchase program	Demonstrates disciplined financial management

If onboarding takes 14+ days, churn risk rises, so the efficiency from AI integration is defintely critical for maintaining the value proposition of effective learning.

Gaotu Techedu Inc. (GOTU) - Canvas Business Model: Customer Relationships

You're looking at how Gaotu Techedu Inc. manages the bond with its users as of late 2025. It's a mix of high-tech personalization and physical presence.

AI and data analytics for personalized learning adaptation

Gaotu Techedu Inc. embeds big data analytics across its entire operation. This facilitates using the latest technology to refine teaching delivery and the overall student learning experience. AI integration is accelerating across teaching, services, and operations to deliver increasingly differentiated and personalized services to users. This focus on technology has translated into tangible efficiency gains; for instance, customer acquisition efficiency improved by 12.8% in Q3 2025. This data-driven approach is central to their strategy, which saw Q3 2025 revenue reach RMB1,579.0 million, up 30.7% year-over-year. The company's commitment to this technological backbone is supported by a strong balance sheet, with cash, cash equivalents, and investments totaling over RMB 3.8 billion as of June 30, 2025.

Dedicated online and offline tutor support for large-class format

The core delivery model remains the online live large-class format, designed to scale scarce, high-quality teaching resources. This is now complemented by physical touchpoints. The company deeply integrates its online and offline formats to meet diverse learning needs. This hybrid approach supports the large-class structure by offering in-person reinforcement and community engagement.

Focus on referral rate improvement, which surged by 75% in Q2 2025

Word-of-mouth remains a critical driver of new customer acquisition. The emphasis on user satisfaction and service quality paid off significantly in the second quarter. The referral rate for Q2 2025 surged by an impressive 75% compared to the same period last year. This metric highlights strong organic growth potential driven by positive customer experiences.

Continuous feedback loops to enhance user satisfaction and course quality

The company actively works to refine its offerings based on user interaction data. This continuous refinement process aims to enhance both user satisfaction and the quality of educational products. The success of this approach is reflected in the narrowing of losses; for Q3 2025, the non-GAAP net loss narrowed by 69.9% year-over-year, showing that operational improvements are aligning with customer value delivery.

Community building around offline learning centers

The expansion of physical locations is a key strategy for building local community trust and loyalty. The offline business is showing strong traction. In Q2 2025, the offline business contributed over 5% of gross billings, with revenue growing by more than 20% year-over-year. By the third quarter of 2025, this strategic expansion meant offline learning services were contributing over 10% of total revenues. This physical presence helps solidify customer relationships beyond the digital interface.

Here's a quick look at some key customer-related metrics and financial context from the recent reporting periods:

Metric	Period/Date	Value
Referral Rate Surge	Q2 2025 (YoY)	75%
Customer Acquisition Efficiency Improvement	Q3 2025	12.8%
Offline Business Revenue Growth	Q2 2025 (YoY)	More than 20%
Offline Contribution to Total Revenue	Q3 2025	Over 10%
Deferred Revenue (Balance Sheet)	September 30, 2025	Nearly RMB 1.8 billion
Deferred Revenue Growth	Q3 2025 (YoY)	23.2%

The company is using its substantial deferred revenue balance, which stood at nearly RMB 1.8 billion as of September 30, 2025, up 23.2% year-over-year, as a foundation for future service delivery and relationship continuity.

Gaotu Techedu Inc. (GOTU) - Canvas Business Model: Channels

You're looking at how Gaotu Techedu Inc. gets its products and services to the customer base as of late 2025. It's a mix of digital delivery and physical presence, which is a key part of their strategy now.

The primary channel remains the proprietary online learning platform and mobile applications. This digital backbone supports their large-class format, which lets them scale quickly. While specific active user counts for the platform aren't in the latest filings, the overall company revenue growth suggests this channel is performing well.

The physical footprint is now a more significant piece of the puzzle than it was previously. The integrated network of offline learning centers is contributing over 10% of Q3 2025 revenue. This physical presence is clearly being leveraged as a growth engine alongside the digital side.

For specific segments, the channels are tailored. The flagship offline service platform Gaotu Jing Center for college students is part of the diversification effort. Revenue from new initiatives, which includes nonacademic tutoring services, increased by around 60% year-over-year in Q3 2025. Also, educational services for college students and adults saw revenue growth of 15% in the same quarter.

Marketing and customer acquisition rely heavily on digital outreach. Direct sales and marketing campaigns on major Chinese social media platforms are managed with an eye on efficiency. Selling expenses, which cover these efforts, were RMB 873.4 million in Q3 2025, representing 55.3% of net revenues for the quarter. The company noted that these efforts, combined with digital tools, improved customer acquisition efficiency by 12.8%.

Finally, for stakeholders, the Investor Relations website at https://ir.gaotu.cn/home serves as the channel for transparent financial disclosures, including the webcast of the Q3 2025 earnings call held on November 26, 2025.

Here's a quick look at the channel-relevant financial metrics from the Q3 2025 period:

Metric	Value (Q3 2025)	Context
Net Revenues	RMB 1,579.0 million	Total revenue for the quarter.
YoY Revenue Growth	30.7%	Increase compared to Q3 2024.
Offline Revenue Contribution	Over 10%	Percentage of total revenue from offline learning centers.
Selling Expenses	RMB 873.4 million	Total selling expenses for the quarter.
Selling Expenses as % of Net Revenue	55.3%	Selling expenses as a percentage of net revenues.
Customer Acquisition Efficiency Improvement	12.8%	Improvement in efficiency from marketing/sales efforts.

The company is clearly pushing growth through multiple avenues, which you can see reflected in the segment performance:

• Online platform drives the core revenue base.
• Offline centers are a growing segment, contributing over 10% of revenue.
• Nonacademic tutoring revenue grew by 60% year-over-year.
• College and adult education revenue grew by 15% year-over-year.
• Marketing spend efficiency improved by 12.8%.

The shift is toward integrated delivery. Finance: draft 13-week cash view by Friday.

Gaotu Techedu Inc. (GOTU) - Canvas Business Model: Customer Segments

Gaotu Techedu Inc. serves a spectrum of learners across the full learning lifecycle, integrating online and offline models to address distinct educational needs.

The primary categories of learning services offered, which correspond to the customer segments, include:

• Traditional Learning Services
• Non-Academic Tutoring Services
• College Student and Adult Education Services

The company's focus on a broad market is evidenced by its product portfolio expansion covering primary through adult education. A key indicator of customer satisfaction within the academic segment is the cumulative success of its students; as of the class of 2025, the number of students accepted to China's top two universities reached a cumulative total of 1,118.

The emphasis on quality, which attracts users prioritizing high-quality teaching resources, is supported by strong organic growth metrics:

• Customer referrals surged by 75% year over year in the second quarter of 2025.
• Selling expenses accounted for 55.3% of net revenues in the third quarter of 2025, totaling RMB 873.4 million for that quarter.

The physical expansion also segments the customer base, indicating a segment willing to engage in in-person learning:

Segment Indicator	Financial/Statistical Metric (Q3 2025)	Financial/Statistical Metric (Q2 2025)
Offline Learning Services Contribution	Exceeded 10% of total revenues	Contributed over 5% of gross billings
Offline Learning Services Growth	Not explicitly stated for Q3	Over 20% year-over-year growth

The overall revenue performance reflects the aggregated demand across these segments. For the third quarter of 2025, net revenues reached nearly RMB 1.6 billion, marking a 30.7% increase year-over-year. Gross billings for the same period rose by 11.2% year-over-year to RMB 1,188.9 million.

Gaotu Techedu Inc. (GOTU) - Canvas Business Model: Cost Structure

You're looking at the core expenses Gaotu Techedu Inc. is managing to drive its growth as of late 2025. Honestly, the cost structure is heavily weighted toward customer acquisition, which is typical when scaling, but the efficiency gains from AI integration are starting to show in the ratios.

The largest single bucket of operating costs is definitely Selling Expenses. For the third quarter of 2025, these hit RMB 873.4 million. What this estimate hides is that this figure still represents 55.3% of the quarter's net revenues, which is high, though management noted an improvement in customer acquisition efficiency by 12.8% year-over-year.

Next up, the direct costs of running the educational service-the Cost of Revenue-came in at RMB 535.5 million for Q3 2025. This line item primarily covers teacher salaries and content creation costs, which are variable based on the volume of courses delivered.

To keep the product competitive and future-proofed, Gaotu Techedu Inc. maintained a significant investment in Research and Development. This amounted to RMB 162.9 million in the third quarter of 2025, making up 10.3% of that period's net revenues.

Here's a quick look at the main operating expense components for the three months ended September 30, 2025:

Cost Component	Amount (RMB in millions)	Percentage of Q3 2025 Net Revenues
Selling Expenses	873.4	55.3%
Cost of Revenue	535.5	N/A
Research and Development Expenses	162.9	10.3%
General and Administrative Expenses	185.2	11.7%

The total operating expenses for the quarter were approximately RMB 1.2 billion. You can see the breakdown above; the G&A costs were RMB 185.2 million in Q3 2025. The company is also managing fixed costs tied to its physical footprint. Specifically, there are ongoing fixed costs related to lease commitments for expanding offline centers, which is a key part of their diversification strategy.

The overall cash impact of these activities is reflected in the operating cash flow. For the third quarter of 2025, the net operating cash outflow was RMB 660.2 million, which, to be fair, narrowed by 7.6% year-over-year.

Key cost drivers and related metrics include:

• Cost of Revenue increase was mainly due to expansion of instructors and tutors workforce.
• Selling Expenses decreased 1.4% year-over-year despite revenue growth.
• R&D and G&A expenses as a percentage of net revenues declined 9.6 percentage points year-over-year.
• Marketing expenses saw a 1.4% year-over-year decrease.
• Offline services now contribute over 10% of total revenues.

Finance: draft 13-week cash view by Friday.

Gaotu Techedu Inc. (GOTU) - Canvas Business Model: Revenue Streams

You're looking at the top-line drivers for Gaotu Techedu Inc. (GOTU) as of late 2025. The revenue streams are clearly segmented, showing a pivot toward diversification while the core business remains the engine.

The primary source of revenue for Gaotu Techedu Inc. is still derived from its Learning Services offerings. Also contributing significantly are revenues generated from Educational content & digitalized learning products. This dual focus on service delivery and product monetization is key to their model.

We saw strong top-line performance in the third quarter of 2025. Net revenues for Q3 2025 reached RMB 1,579.0 million, which was a 30.7% increase year-over-year from the RMB 1,208.3 million reported in Q3 2024. This growth reflects sufficient and effective response to market demand for their high-quality educational products and learning services.

A critical indicator of future recognized revenue is the balance sheet item for cash collected upfront. Tuition fees collected in advance are reflected in the deferred revenue balance, which stood at nearly RMB 1.8 billion as of the end of Q3 2025, marking a robust 23.2% year-over-year growth.

The company is successfully executing on its omni-channel strategy. For the first time, revenue from offline learning services exceeded 10% of total revenues in Q3 2025. This milestone validates the integrated online-offline model.

Beyond the core academic offerings, diversification is showing concrete financial results:

• Revenue from new initiatives focused on nonacademic tutoring services increased by around 60% year-over-year in Q3 2025.
• Educational services for college students and adults contributed more than 15% of total revenue in Q3 2025.

Here's a quick look at the key Q3 2025 revenue-related figures:

Metric	Amount (RMB)	Context/Comparison
Net Revenues (Q3 2025)	1,579.0 million	Up 30.7% Year-over-Year
Deferred Revenue (End of Q3 2025)	Nearly 1.8 billion	Up 23.2% Year-over-Year
Offline Learning Services Revenue Share (Q3 2025)	Exceeded 10%	First time exceeding this threshold
Nonacademic Tutoring Revenue Growth (Q3 2025)	Around 60% Year-over-Year	Part of revenue diversification

The gross profit margin also improved to 66.1% in the quarter, up from 64.4% in the same period of 2024, showing that the revenue growth is coming with better unit economics.