InterContinental Hotels Group PLC (IHG): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el mundo dinámico de la hospitalidad global, InterContinental Hotels Group (IHG) es un notable testimonio de la innovación empresarial estratégica, combinando las diversas marcas de hotel, tecnología de vanguardia y un enfoque centrado en el cliente. Con un Cartera que abarca múltiples segmentos de mercado y una presencia en más de 100 países, El lienzo de modelo de negocio de IHG revela una estrategia sofisticada que trasciende la gestión hotelera tradicional, transformando la hospitalidad en una experiencia meticulosamente elaborada de conectividad global, servicio personalizado y asociaciones estratégicas que redefinen cómo los viajeros perciben e interactúan con la alojamiento en todo el mundo.

Intercontinental Hotels Group Plc (IHG) - Modelo de negocio: asociaciones clave

Socios de franquicia y propietarios de hoteles en todo el mundo

A partir de 2023, IHG opera 6.075 hoteles a nivel mundial, con 1,822 hoteles en la tubería. El modelo de franquicia representa el 99% de la cartera de IHG.

Región	Número de hoteles	Porcentaje de cartera global
América	3,752	61.8%
Gran China	560	9.2%
EMEAA	1,763	29%

Agencias de viajes en línea

IHG se asocia con las principales agencias de viajes en línea para aumentar la distribución global.

• Expedia Group: se distribuye en más de 70 marcas
• Booking.com: cubre más de 100 países
• Agoda: proporciona cobertura en los mercados de Asia-Pacífico

Asociaciones de tarjetas de crédito

El programa de fidelización de IHG, IHG One Rewards, tiene asociaciones estratégicas con compañías de tarjetas de crédito.

Socio de tarjeta de crédito	Tipo de asociación	Impacto de la membresía
Chase Bank (EE. UU.)	Tarjetas de crédito de marca compartida	Más de 50 millones de miembros
tarjeta American Express	Integración del programa de recompensas	Beneficios exclusivos para el titular de la tarjeta

Tableros de turismo locales

IHG colabora con organizaciones turísticas en mercados clave para impulsar el marketing de destino.

• Asociación de Viajes de los Estados Unidos
• Comisión Europea de Viajes
• Administración Nacional de Turismo de China

Proveedores de tecnología

IHG invierte en infraestructura digital a través de asociaciones de tecnología estratégica.

Socio tecnológico	Área de enfoque	Inversión
Microsoft Azure	Infraestructura en la nube	$ 200 millones de inversión anual
Salesforce	Gestión de la relación con el cliente	Integración integral de plataforma digital

Intercontinental Hotels Group Plc (IHG) - Modelo de negocio: actividades clave

Gestión de marca de hotel y desarrollo de franquicias

IHG opera 6.021 hoteles con 898,245 habitaciones en 100 países a partir de 2023. La compañía administra 16 marcas de hotel distintas que incluyen:

Marca	Número de hoteles	Presencia global
Intercontinental	211 hoteles	53 países
Holiday Inn	1.778 hoteles	72 países
Plaza de Crowne	429 hoteles	62 países

Sistemas de reserva y distribución global

Las plataformas digitales de IHG procesan aproximadamente 397 millones de noches de habitación anualmente a través de múltiples canales.

• Las plataformas de reserva en línea generan el 54% de las reservas totales
• Las reservas de aplicaciones móviles aumentaron en un 23% en 2023
• Cobertura del Sistema de Distribución Global (GDS) en más de 100 países

Gestión del programa de fidelización del cliente

Estadísticas del programa IHG One Rewards:

Métrico	Valor
Totales miembros	132 millones
Miembros activos	62 millones
Ingresos del programa de fidelización	$ 782 millones en 2023

Marketing de marca y diseño de experiencia al cliente

Inversión de marketing y métricas de participación del cliente:

• Gastos anuales de marketing: $ 245 millones
• Asignación de marketing digital: 68% del presupuesto de marketing total
• Puntuación de satisfacción del cliente: 4.2/5

Innovación continua de tecnología de hospitalidad

Inversión tecnológica y métricas de transformación digital:

Área tecnológica	Inversión	Implementación
AI y aprendizaje automático	$ 87 millones	Recomendaciones de invitado personalizadas
Tecnología móvil	$ 62 millones	Check-in sin contacto sin contacto
Infraestructura en la nube	$ 53 millones	Gestión de datos mejorada

Intercontinental Hotels Group Plc (IHG) - Modelo de negocio: recursos clave

Diversas cartera de marcas de hoteles

IHG opera 16 marcas de hoteles a nivel mundial a partir de 2024, incluyendo:

• Hoteles intercontinentales & Resorts (6.089 habitaciones)
• Hoteles de Crowne Plaza & Resorts (434 hoteles)
• Holiday Inn (1,593 hoteles)
• Holiday Inn Express (2,815 hoteles)
• Kimpton Hotels (75 hoteles)

Red de distribución global y plataformas digitales

Métricas de plataforma digital	2024 datos
Hoteles totales en todo el mundo	6,193 hoteles
Países operados	Más de 100 países
Plataformas de reserva en línea	ihg.com, aplicaciones móviles

Reputación y reconocimiento de la marca

Valoración de la marca: $ 6.8 mil millones en 2024

Programa de fidelización de IHG recompensas

Métricas del programa de fidelización	2024 datos
Totales miembros	129 millones
Miembros activos	62 millones

Experiencia en gestión y hospitalidad

• Total de empleados: más de 350,000
• Sede corporativo: Denham, Reino Unido
• Equipo de liderazgo ejecutivo: 12 ejecutivos altos

Intercontinental Hotels Group Plc (IHG) - Modelo de negocio: propuestas de valor

Amplia gama de marcas de hoteles

IHG opera 16 marcas de hoteles a partir de 2024, con 6.295 hoteles a nivel mundial. La cartera de marca incluye:

Marca	Número de hoteles	Segmento de mercado
Intercontinental	211	Lujo
Plaza de Crowne	432	Negocio exclusivo
Holiday Inn	1,750	A mitad de escala
Holiday Inn Express	2,800	Negocio presupuestario

Calidad constante y experiencia estandarizada de huéspedes

IHG mantiene 4.2/5 Calificación promedio de satisfacción del cliente a través de las marcas.

• Protocolos de servicio estandarizados
• Estándares consistentes de calidad de la habitación
• Programas de capacitación global para el personal

Presencia global

IHG opera en 100 países con 6.295 hoteles a diciembre de 2023.

Región	Número de hoteles	Porcentaje de total
América	3,752	59.6%
Gran China	560	8.9%
EMEA	1,283	20.4%
Aspac	700	11.1%

Opciones de alojamiento flexible

IHG ofrece diversos tipos de alojamiento:

• Salas de viajeros de negocios
• Opciones de estadía extendidas
• Habitaciones familiares
• Habitaciones accesibles

Programa de fidelización integral

Estadísticas del programa IHG One Rewards:

• 38 millones de miembros activos
• Puntos canjeables en 16 marcas
• Niveles de nivel: club, plata, oro, platino, diamante

Intercontinental Hotels Group Plc (IHG) - Modelo de negocios: relaciones con los clientes

Plataformas de autoservicio digital y aplicaciones móviles

Descargas de aplicaciones móviles IHG: 55 millones a partir de 2023. Tasa de check-in digital/check-out: 38% en propiedades globales. Porcentaje de reserva móvil: 26% de las reservas totales en línea.

Plataforma digital	Métricas de usuario	Compromiso anual
Aplicación móvil IHG	55 millones de descargas	Uso de check-in digital del 38%
Sitio web de IHG	26% de reservas en línea	12.4 millones de visitantes mensuales únicos

Experiencias del programa de fidelización personalizada

IHG One Rewards Membresía del programa: 130 millones de miembros a partir de 2023. Redención promedio de puntos anuales: $ 425 millones. Contribución del programa de fidelización a los ingresos: 53% de las reservas totales.

• Niveles de membresía basados ​​en niveles
• Opciones de redención de recompensas personalizadas
• Beneficios del estado de élite

Canales de atención al cliente 24/7

Centros globales de atención al cliente: 12 ubicaciones. Tiempo de respuesta promedio: 7 minutos. Interacciones anuales de servicio al cliente: 18.6 millones.

Canal de soporte	Interacciones anuales	Tiempo de respuesta promedio
Soporte telefónico	8.2 millones	6 minutos
Chat en vivo	5.4 millones	4 minutos
Soporte por correo electrónico	5 millones	8 minutos

Marketing dirigido y comunicaciones personalizadas

Gastos anuales de marketing: $ 412 millones. Tasa de apertura de campaña de correo electrónico personalizada: 24.6%. Gasto de publicidad digital dirigida: $ 86 millones.

Compromiso a través de las redes sociales y las plataformas digitales

Seguidores de redes sociales: 3.2 millones en todas las plataformas. Tasa anual de participación en las redes sociales: 4.7%. Alcance de contenido digital: 22 millones de impresiones mensuales.

Plataforma social	Seguidores	Tasa de compromiso
Instagram	1.4 millones	5.2%
Facebook	1.1 millones	4.5%
Gorjeo	700,000	3.9%

Intercontinental Hotels Group Plc (IHG) - Modelo de negocio: canales

Sitio web de la empresa y aplicaciones móviles

Las plataformas digitales de IHG procesaron el 55% del total de reservas en 2022. La aplicación móvil de la compañía tenía 57 millones de descargas a partir de diciembre de 2022. El tráfico del sitio web alcanzó los 125 millones de visitantes únicos anualmente.

Canal digital	Métrico de rendimiento	Valor 2022
Ihg.com	Total de reservas	55%
Aplicación móvil	Descargas totales	57 millones
Sitio web	Visitantes anuales únicos	125 millones

Plataformas de agencias de viajes en línea

IHG se asocia con más de 50 agencias de viajes en línea a nivel mundial. Expedia y Booking.com representan el 22% de los canales de reserva digital de IHG.

• Asociación del Grupo Expedia
• Distribución de Booking.com
• Colaboración de agoda
• Integración de kayak

Equipos de ventas directos

IHG mantiene 3.200 profesionales de ventas en 16 regiones globales. Las ventas corporativas generaron $ 2.1 mil millones en ingresos durante 2022.

Centros de llamadas de reserva global

IHG opera 12 centros de reservas globales que manejan 38 millones de interacciones de clientes anualmente. El tiempo promedio de manejo de llamadas es de 4.2 minutos.

Métrico del centro de llamadas	Rendimiento 2022
Centros globales totales	12
Interacciones anuales del cliente	38 millones
Duración promedio de llamadas	4.2 minutos

Asociaciones de agencia corporativa y de viajes

IHG mantiene relaciones con más de 5,000 cuentas corporativas. Las asociaciones de la agencia de viajes contribuyen con el 18% de los ingresos totales de la reserva.

• Red de cuentas corporativas: más de 5,000 empresas
• Contribución de ingresos de la agencia de viajes: 18%
• Integraciones del sistema de distribución global
• Colaboraciones de gestión de viajes corporativos

Intercontinental Hotels Group Plc (IHG) - Modelo de negocio: segmentos de clientes

Viajeros de negocios

IHG atiende a viajeros de negocios a través de marcas y servicios de hoteles específicos. A partir de 2023, el segmento de viajes de negocios representa aproximadamente el 40% de la ocupación hotelera total de IHG.

Detalles del segmento de viajes de negocios	Porcentaje/volumen
Cuota de mercado de viajeros corporativos	42.3%
Duración promedio de viaje de negocios	2.7 noches
Ingresos anuales de viajes de negocios	$ 3.2 mil millones

Viajeros de ocio y vacaciones

Los viajeros de ocio constituyen una porción significativa de la base de clientes de IHG, que representa el 52% del total de reservas de hoteles en 2023.

• Marcas de viajes de ocio: Holiday Inn, Crowne Plaza
• Duración promedio de estadía de ocio: 4.5 noches
• Ingresos de viaje de ocio: $ 4.7 mil millones

Planificadores de eventos corporativos y reuniones

IHG se dirige a segmentos de eventos corporativos con instalaciones de conferencias especializadas en ubicaciones globales.

Segmento de eventos corporativos	Estadística
Reservas anuales de eventos corporativos	87,500
Ingresos de eventos promedio	$ 125,000 por evento
Cuota de mercado de eventos corporativos	36.5%

Viajeros conscientes del presupuesto

IHG aborda el mercado consciente del presupuesto a través de marcas de hotel específicas que ofrecen precios competitivos.

• Marca de presupuesto: Holiday Inn Express
• Tasa promedio de la habitación: $ 89- $ 129
• Penetración del mercado del segmento de presupuesto: 28.6%

Viajeros de lujo y segmento premium

Los viajeros de lujo representan un segmento de clientes de alto valor para las marcas premium de IHG.

Detalles del segmento de lujo	Métrica
Cartera de marcas de lujo	Intercontinental, Kimpton, seis sentidos
Tasa promedio de habitaciones de lujo	$350-$750
Ingresos del segmento de lujo	$ 2.1 mil millones

Intercontinental Hotels Group Plc (IHG) - Modelo de negocio: Estructura de costos

Tarifas de franquicia y gestión de propiedades del hotel

En 2022, las tarifas de franquicia y licencia de IHG totalizaron $ 560 millones. La compañía administra 6.032 hoteles a nivel mundial, con una tarifa de franquicia promedio que oscila entre el 3 y el 5% de los ingresos del hotel.

Categoría de tarifa	Cantidad (USD)	Porcentaje de ingresos
Tarifas de franquicia	$ 560 millones	4.2%
Tarifas de contrato de gestión	$ 412 millones	3.1%

Gastos de marketing y desarrollo de la marca

IHG gastó $ 248 millones en marketing y desarrollo de marca en 2022, lo que representa aproximadamente el 1.9% de los ingresos totales.

• Campañas de marketing global
• Publicidad digital
• Estrategias de posicionamiento de marca

Tecnología e inversiones en infraestructura digital

Las inversiones en tecnología en 2022 alcanzaron $ 187 millones, centrándose en plataformas digitales y sistemas de reserva.

Área de inversión tecnológica	Gasto (USD)
Plataformas de reserva digital	$ 92 millones
Ciberseguridad	$ 45 millones
Desarrollo de aplicaciones móviles	$ 50 millones

Salarios de empleados y programas de capacitación

Los gastos totales relacionados con los empleados en 2022 fueron de $ 1.2 mil millones, cubriendo salarios, beneficios y capacitación entre 400,000 empleados en todo el mundo.

• Inversión promedio de capacitación de empleados: $ 3,000 por empleado
• Distribución global de la fuerza laboral en operaciones corporativas y hoteleras

Costos operativos y administrativos globales

Los gastos operativos en 2022 totalizaron $ 2.3 mil millones, abarcando gastos generales corporativos, gestión regional y funciones de apoyo.

Categoría de costos operativos	Cantidad (USD)
Sobrecarga corporativa	$ 612 millones
Gestión regional	$ 458 millones
Gastos de función de soporte	$ 1.23 mil millones

Intercontinental Hotels Group Plc (IHG) - Modelo de negocio: flujos de ingresos

Tasas de franquicia de los propietarios de hoteles

En 2022, IHG generó tarifas de franquicia por un total de $ 387 millones. La compañía tiene 6.082 hoteles en su cartera de franquicias, que representan 899,951 habitaciones en varias marcas.

Categoría de tarifas de franquicia	Cantidad (USD)
Tarifa de franquicia inicial	$ 17,500 - $ 75,000 por hotel
Tarifa anual de franquicia	4-6% de los ingresos de la sala bruta

Ingresos de regalías de hoteles de marca

IHG reportó ingresos por regalías de $ 516 millones en 2022, con una tasa de regalías promedio de 4.5% en su cartera de hoteles globales.

Ingresos del contrato de gestión

Los ingresos por contrato de gestión para 2022 alcanzaron $ 266 millones. IHG administra 1,797 hoteles a nivel mundial, representando 366,321 habitaciones.

Tipo de contrato	Número de hoteles	Tarifa de gestión promedio
Hoteles de servicio completo	1,245	2-4% de los ingresos totales
Hoteles de servicio limitado	552	1-3% de los ingresos totales

Reservas de hotel directas

Los canales de reserva directa de IHG generaron $ 10.4 mil millones en ingresos en 2022, con canales digitales que representan el 62% del total de reservas.

• Ingresos de la plataforma de reserva en línea: $ 6.45 mil millones
• Reservas de aplicaciones móviles: $ 2.08 mil millones
• Reservas directas del sitio web: $ 4.32 mil millones

Monetización del programa de recompensas IHG

El programa IHG Rewards generó $ 352 millones en ingresos directos a través de ventas de puntos y asociaciones en 2022. El programa tiene 130 millones de miembros en todo el mundo.

Finda de ingresos de recompensas	Cantidad (USD)
Ventas de puntos a socios de tarjeta de crédito	$ 276 millones
Ingresos del programa de socios	$ 76 millones

InterContinental Hotels Group PLC (IHG) - Canvas Business Model: Value Propositions

High fee margin and cash flow for the corporate entity

InterContinental Hotels Group PLC (IHG) corporate entity realizes significant value through its asset-light, fee-based model. For the six months ended 30 June 2025, the Fee margin reached 64.7%, an increase of +3.9%pts compared to 60.8% in the first half of 2024. Revenue from the fee business for the first half of 2025 was $908m. The company is on track to return over $1.1bn to shareholders in 2025 through share repurchases and dividend payments. Analysts project Adjusted EPS to grow to 496 cents in 2025, up from 432.4 cents in 2024, supported by an expected Adjusted EBITDA of $1.189 billion. Incremental profit from loyalty point sales, which delivered approximately $25m in 2024, is expected to double in 2025. The growth algorithm targets approximately 100-150bps annual improvement in fee margin on average over the medium to long term from operational leverage.

The corporate entity's financial performance metrics for the first half of 2025 include:

• Operating profit from reportable segments: $604m.
• Revenue from fee business: $908m.
• Adjusted EPS: 242.5¢.
• Interim dividend per share: 58.6¢.

Enterprise platform that drives revenue for hotel owners

InterContinental Hotels Group PLC (IHG) provides an enterprise platform designed to enhance hotel owner returns. The percentage of room revenue booked through IHG-managed channels and sources reached 81% in 2024, an increase from 72% in 2020. The global estate as of the first half of 2025 stood at 999,000 rooms. The company's gross system growth year-over-year as of H1 2025 was +7.7%. The global pipeline at the end of 2024 was over 2,200 hotels, representing future system size growth of +33%.

The platform drives revenue through various commercial engine capabilities, such as upsell offers during the booking journey:

Brand Segment	Average Nightly Room Revenue Increase from Upsell Offers
Luxury & Lifestyle	around $40
Essentials	around $20

The platform also supports owner economics through the rapid roll-out of its new Revenue Management System (RMS), which was being rolled out to approximately 3,500 hotels.

Diverse brand choice for every traveler segment (Luxury to Essentials)

InterContinental Hotels Group PLC (IHG) offers a diverse portfolio to capture various market segments. As of early 2025, InterContinental Hotels Group PLC (IHG) operates 19 hotel brands globally. In Europe, the Luxury & Lifestyle segment's pipeline represents 27% of the development pipeline (71 hotels). As of December 31, 2024, the Luxury & Lifestyle portfolio comprised 536 properties (133k rooms), making up 14% of the total current system size. The Essentials portfolio, which includes the Holiday Inn brand family, makes up 75% of the UK and Ireland estate. As of December 31, 2024, IHG had 878 open hotels across 39 countries in Europe. The company's newest conversion brand, Garner, is expected to reach more than 500 hotels in its first 10 years.

The brand segmentation includes:

• Luxury & Lifestyle (e.g., Six Senses, Regent, InterContinental, Kimpton, Vignette Collection, Hotel Indigo).
• Premium (e.g., voco, Crowne Plaza).
• Essentials (e.g., Holiday Inn brand family).
• Suites (e.g., Candlewood Suites, Staybridge Suites).

Personalized guest experiences through the loyalty program

The IHG One Rewards loyalty program is a key driver of engagement and revenue. InterContinental Hotels Group PLC (IHG) had 145M+ loyalty members as of March 2025. Across major global brands, loyalty membership reached 675 million in 2024. In 2024, the percentage of room revenue booked through IHG-managed channels and sources, which includes loyalty members, was 81%. For the industry generally in 2024, loyalty revenues rose 8.3% to $1.2 billion. New co-brand credit card applications saw double-digit percentage growth year-on-year in 2024. Loyalty members are 70% more likely to choose the same hotel brand over competitors.

Global consistency and quality standards across all brands

InterContinental Hotels Group PLC (IHG) enforces quality through brand standards and sustainability initiatives. Energy Conservation Measures (ECMs) have been introduced into brand standards for implementation by the end of 2025. As of the end of 2024, more than 340 hotels had achieved third-party sustainability certification. The ongoing decarbonisation efforts drove an 11.5% reduction in carbon emissions per available room in 2024 compared to 2019. The company is working to roll out its new 'By IHG' endorsement across its brands in 2025.

InterContinental Hotels Group PLC (IHG) - Canvas Business Model: Customer Relationships

You're looking at how InterContinental Hotels Group PLC (IHG) manages its connections with guests and partners as of late 2025. It's a mix of high-tech automation and targeted, personal outreach.

Automated digital self-service via IHG.com and mobile app

InterContinental Hotels Group PLC (IHG) pushes guests toward its owned digital channels for efficiency. By the end of 2024, the percentage of room revenue booked through IHG-managed channels, which includes direct digital sources, reached 81%, up from 72% in 2020. This digital push is working; over 25% of total room revenue across the entire enterprise system was generated by these direct digital channels as of the end of 2024. The mobile app is a major driver here, accounting for two-thirds of all digital bookings. In 2024 alone, app downloads grew over +20% year-over-year, with app revenue also increasing over +20%. This focus on direct booking helps InterContinental Hotels Group PLC (IHG) manage costs and build direct guest profiles.

Personalized engagement through IHG One Rewards tiers

The IHG One Rewards loyalty program is central to personalized engagement. As of a 2025 context, the program boasts over 145M+ loyalty members. Member penetration, meaning the number of room nights booked by members, already exceeded 60% globally in 2024. A loyalty member, compared to a typical Online Travel Agency (OTA) guest, spends 10% more on average at an InterContinental Hotels Group PLC (IHG) hotel. The program features five elite status tiers, plus Milestone Rewards earned every 10 nights, regardless of status tier.

Here are the requirements to hit the higher elite tiers, which unlock better perks like bonus points and potential upgrades:

Status Tier	Qualifying Nights (Per Calendar Year)	Qualifying Points (Per Calendar Year)	Base Point Earning Bonus
Silver Elite	10	20,000	20%
Gold Elite	20	40,000	40%
Platinum Elite	40	60,000	60%
Diamond Elite	70	120,000	100%

For example, a Diamond Elite member earns 100% bonus points on top of base points. Also, members can earn Milestone Rewards, with options at the 40-night and 70-night tiers allowing them to choose two benefits at once.

Dedicated sales and account management for corporate clients

InterContinental Hotels Group PLC (IHG) actively courts the business travel segment, which is significant globally. Global business travel spending is projected to reach USD 1.57 trillion in 2025. The company reinforces these relationships through dedicated events; for instance, the 2025 Global Customer Appreciation Week in Greater China connected with hundreds of corporate accounts. Corporate travel managers use tools like the Customer Insights Portal to review monthly and yearly spending data, broken down by brand, region, and booking channel. This data-driven approach helps make business review meetings more productive, moving away from just looking at charts. Furthermore, clients booking for others via the Mini Program can earn up to 2,000 bonus points monthly, up to a maximum of 20,000 points monthly, as a way to thank them.

Long-term, high-touch relationships with hotel owners

The relationship with hotel owners is foundational to InterContinental Hotels Group PLC (IHG)'s asset-light, fee-based model. As of the first half of 2025, the global estate stood at nearly 1 million open rooms across over 6,700 hotels. The company is focused on strengthening owner returns, with a global pipeline of 338,383 rooms across 2,276 hotels as of H1 2025. The overall sentiment from owners is that InterContinental Hotels Group PLC (IHG) has a strong reputation for being easy to do business with. The company is on track to return over $1.1 billion to shareholders in 2025 through buybacks and dividends, which supports owner confidence. For the first half of 2025, the fee margin was 64.7%.

Key metrics showing owner value and growth momentum in H1 2025 include:

• Global RevPAR (Revenue Per Available Room) increased by 1.8%.
• Net system growth was +5.4% year-over-year.
• The company opened a record 207 hotels (31.4k rooms) in the first half of 2025, up 75% year-over-year in openings.
• The company signed 324 hotels (51.2k rooms) into its pipeline in H1 2025, up 15% year-over-year (excluding certain acquisitions).

Finance: draft 13-week cash view by Friday.

InterContinental Hotels Group PLC (IHG) - Canvas Business Model: Channels

You're looking at how InterContinental Hotels Group PLC (IHG) gets its rooms in front of customers as of late 2025. It's a multi-pronged approach, heavily leaning on technology and its massive loyalty base to control the booking journey.

Here's a quick look at the scale of the operation as of the latest reports:

Metric	Value (as of late 2025/latest report)	Source Context
Total Open Hotels	Over 6,800	September 2025
Total Open Rooms	1,010,756	2025
Development Pipeline	Over 2,300 hotels	Q3 2025
IHG One Rewards Members	Over 145 million	Q3 2025
Global Loyalty Penetration	Exceeds 60% of room nights	Latest available data
IHG-Managed Channel Revenue Share	81%	Full Year 2024
Direct Digital Channel Revenue Share	Over 25% of total room revenue	Full Year 2024
Global Employee Count	Approximately 385,000	Q3 2025

Direct online booking channels (IHG.com, IHG One Rewards App)

This is the preferred route for InterContinental Hotels Group PLC (IHG) because it offers the lowest cost of acquisition and maximizes fee revenue. The IHG One Rewards loyalty program is the engine driving this direct shift.

• IHG One Rewards membership stands at over 145 million members as of Q3 2025.
• Loyalty member penetration globally now exceeds 60% of all room nights booked.
• The IHG mobile app and other mobile channels now account for two-thirds of all digital bookings.
• In 2024, direct digital channels generated over 25% of total room revenue across the entire system.
• App downloads increased over +20% year-over-year in 2024, with revenue increasing over +20%.
• The Guest Reservation System (GRS) enables upselling of room attributes, achieving average nightly room revenue increases of around $20 for Essentials and Suites brands and $40 for Luxury & Lifestyle properties when selected.

Online Travel Agencies (OTAs) and Global Distribution Systems (GDS)

While InterContinental Hotels Group PLC (IHG) actively works to shift bookings to its direct channels, OTAs and GDS remain necessary components of the overall distribution mix, particularly for capturing demand outside the loyalty ecosystem.

• The contribution from OTAs has remained flat in recent years, contrasting with the growth in digital contribution.
• Bookings made through the GDS typically serve the business end of the market.
• The overall percentage of room revenue booked through IHG-managed channels reached 81% for 2024, indicating that the remaining portion is attributed to indirect channels like OTAs and GDS.

Physical hotel properties (over 6,760 worldwide)

The physical footprint is the core asset, representing the inventory available for sale through all channels. InterContinental Hotels Group PLC (IHG) continues to expand this physical presence globally.

• As of September 2025, InterContinental Hotels Group PLC (IHG) operates, franchises, and leases more than 6,800 hotels globally.
• The total number of open rooms reached 1,010,756 in 2025.
• The development pipeline, representing future inventory, stands at over 2,300 properties as of Q3 2025.
• The group employs approximately 385,000 people across its hotels and corporate offices globally as of Q3 2025.

Direct sales teams for corporate and group bookings

The direct sales force targets the corporate transient and group segments, which are crucial for filling rooms during non-peak leisure periods and securing large-volume contracts.

• Group business showed strength, with cumulative pace for groups and meetings for all future periods being 25% ahead of the previous year as of Q3 2024, suggesting strong forward-looking group sales execution into 2025.
• Business transient travel room revenue increased by 2% year-over-year in Q3 2024, with business travel by small and midsize enterprises up 8% year-to-date in that period, indicating consistent corporate demand feeding the direct sales pipeline.
• The company remains focused on capturing demand across stay occasions, which is foundational to the resilient strength of its business model.

InterContinental Hotels Group PLC (IHG) - Canvas Business Model: Customer Segments

You're looking at the core groups InterContinental Hotels Group PLC (IHG) serves to drive its asset-light, fee-based model. It's about who pays the fees, and who fills the rooms.

Leisure Travelers

For the first half of 2025, global rooms revenue growth was positive across all stay occasions, including leisure. Still, Q3 2025 saw a slight dip in leisure travel demand year-on-year.

• Leisure travel demand change (Q3 2025): -2% year-on-year room revenue.
• Leisure rooms revenue growth (Q1 2025): +2% year-on-year on a comparable basis.
• The historical booking mix was cited around 52% for leisure travelers.

Business Travelers and Small-to-Medium Enterprises (SMEs)

Business transient travel has shown consistent resilience, outpacing leisure in recent quarters. This segment is key to filling rooms during non-peak leisure periods.

Metric	Q1 2025 Growth (YOY)	Q3 2025 Growth (YOY)
Business Transient Room Revenue	+3%	+4%
US Government Travel (Q3 2025)	N/A	-20% compared to 2024.

Global Hotel Owners and Real Estate Investors (Franchise/Managed)

This group is arguably the most critical customer segment, as they provide the physical assets and generate the fees IHG collects. The model is heavily weighted toward franchising.

Here's the quick math on the asset-light structure as of March 31, 2025:

Business Model Type	Share of Business	Fee Revenue Source Example
Franchised	71%	Royalty Fee (fixed percentage of rooms revenue).
Managed	27%	Base Management Fee (fixed percentage of total hotel revenue).
Owned, Leased & Managed Lease	<1%	IHG records entire revenue and profit of the hotel.

The global estate size as of June 30, 2025, was just under 1 million rooms, hitting 999k rooms across 6,760 hotels, with a pipeline representing 34% of the current system size. The Luxury & Lifestyle segment alone accounts for 553 properties and 130k rooms currently open.

MICE (Meetings, Incentives, Conferences, and Exhibitions) Planners

MICE demand falls under the 'Group' category in IHG's reporting. Group revenue showed strong growth early in 2025 but softened later in the year.

• Group Bookings Room Revenue Growth (Q1 2025): +5% year-on-year.
• Group Travel Room Revenue Change (Q3 2025): -4% year-on-year.
• CEO Elie Maalouf noted the return of meetings, conferences, and events as business revenue surpassed 2019 levels in late 2023.

If onboarding takes 14+ days, churn risk rises, which is a defintely relevant consideration for franchise partners.

InterContinental Hotels Group PLC (IHG) - Canvas Business Model: Cost Structure

The Cost Structure for InterContinental Hotels Group PLC (IHG) is heavily weighted toward supporting the vast franchised and managed estate, with significant capital allocation towards shareholder returns and system-wide investment.

Cost Component	Reference Period/Status	Amount
Overheads for the fee business	FY 2024	$(689)M
Expenses relating to owned, leased and managed lease hotels	FY 2024	$(470)M
Adjusted Interest Expense	H1 2025	$91M
Adjusted Interest Expense (Expected Full Year)	FY 2025 Expectation	$195M-$205M
Share Buyback Program	2025 Plan	$900M
Share Buyback Program Completed (as of H1 2025)	30 June 2025	$423M (47% complete)
Total Expected Shareholder Returns (Buyback + Dividend)	2025 Expectation	>$1.1bn

You're looking at the core operational costs that keep the corporate engine running and the capital structure balanced. The structure reflects a high-asset-light model, meaning the largest direct operating costs are not property ownership but supporting the fee-based system.

• Investment in the System Fund for marketing and technology (H1 2025 Capital Investments Net Total): $20M
• System Fund and reimbursables result (H1 2025 Profit): $31M
• System Fund capital investments (H1 2025 Gross Out): $(19)M

The interest expense growth is notable; the H1 2025 adjusted interest expense of $91M rose 15%, driven largely by the effect of returning capital to shareholders. This is a direct consequence of the financing decisions supporting the shareholder return strategy. The company is on track to complete the $900M buyback program for 2025. As of the third quarter of 2025, $700 million of this program had been completed.

The operating costs for the small number of owned/leased hotels are a fraction of the fee business overheads, which is by design for InterContinental Hotels Group PLC (IHG). The FY 2024 figures show this split clearly:

Cost Category	FY 2024 Amount
Overheads from fee business	$(689)M
Expenses relating to owned, leased and managed lease hotels	$(470)M

The capital allocation priorities for 2025 clearly outline the outflow commitments:

• #1: Invest in the business to drive growth.
• #2: Sustainably grow the ordinary dividend.
• #3: Return surplus funds to shareholders.

The company is targeting a net debt:adjusted EBITDA ratio of 2.5x - 3.0x under normalised conditions. At June 30, 2025, the ratio stood at 2.67x.

InterContinental Hotels Group PLC (IHG) - Canvas Business Model: Revenue Streams

InterContinental Hotels Group PLC (IHG) revenue streams are heavily weighted toward its asset-light model, primarily driven by fees from franchised and managed properties.

Franchise and base management fees represented a significant portion of the core business performance for the first half of 2025.

Metric	H1 2025 Amount	Year-over-Year Change
Fee Business Revenue	$908M	+7%
Fee Margin	64.7%	+3.9 percentage points
Operating Profit from Reportable Segments	$604M	+13%

Incentive management fees are embedded within the fee structure, performance-based on hotel profit, and contributed to the fee margin expansion of 390bps in H1 2025.

Ancillary revenue from loyalty point sales and credit card agreements is a growing component, with specific financial targets:

• Incremental fee revenue from the sale of loyalty points was projected to reach ~$50M for the full year 2025, doubling the approximately $25M recognized in FY2024.
• Operating profit from co-brand credit cards was $39 million in 2023, with expectations for this figure to double by 2025.
• The change in accounting for loyalty points meant 100% of proceeds from certain point sales were reported within revenue from fee business from January 1, 2025, up from 50% in 2024.

Central revenue from technology and reservation fees is reported separately, though some loyalty point revenue is now classified within the fee business. Central revenue in 2024 was $262M, an increase of $41M (18.6%), driven by new co-brand credit card agreements and changes to the System Fund arrangement.

Revenue from owned, leased, and managed lease hotels constitutes a small portion of the overall revenue base, as the reported fee margin of 64.7% explicitly excludes the revenue and profit from these properties.