Intercontinental Hotels Group Plc (IHG): Modelo de negócios Canvas [Jan-2025 Atualizado]

No mundo dinâmico da hospitalidade global, o InterContinental Hotels Group (IHG) se destaca como um testemunho notável da inovação estratégica de negócios, combinando perfeitamente diversas marcas de hotéis, tecnologia de ponta e uma abordagem centrada no cliente. Com um Portfólio abrangendo vários segmentos de mercado e uma presença em Mais de 100 países, O modelo de negócios da IHG Canvas revela uma estratégia sofisticada que transcende a gestão tradicional de hotéis, transformando a hospitalidade em uma experiência meticulosamente criada de conectividade global, serviço personalizado e parcerias estratégicas que redefinem como os viajantes percebem e se envolvem com acomodações em todo o mundo.

Intercontinental Hotels Group plc (IHG) - Modelo de negócios: Parcerias -chave

Parceiros de franquia e proprietários de hotéis em todo o mundo

A partir de 2023, o IHG opera 6.075 hotéis globalmente, com 1.822 hotéis no pipeline. O modelo de franquia representa 99% do portfólio da IHG.

Região	Número de hotéis	Porcentagem de portfólio global
Américas	3,752	61.8%
Grande China	560	9.2%
EMEAA	1,763	29%

Agências de viagens on -line

A IHG faz parceria com as principais agências de viagens on -line para aumentar a distribuição global.

• Grupo Expedia: distribui em mais de 70 marcas
• Booking.com: cobre mais de 100 países
• Agoda: fornece cobertura nos mercados da Ásia-Pacífico

Parcerias de cartão de crédito

O programa de fidelidade da IHG, IHG One Rewards, tem parcerias estratégicas com empresas de cartão de crédito.

Parceiro do cartão de crédito	Tipo de parceria	Impacto de associação
Chase Bank (EUA)	Cartões de crédito da marca de marca	Mais de 50 milhões de membros
American Express	Integração do programa de recompensas	Benefícios exclusivos do titular do cartão

Conselhos de turismo locais

O IHG colabora com organizações de turismo nos principais mercados para impulsionar o marketing de destino.

• Associação de Viagens dos Estados Unidos
• Comissão de Viagem Europeia
• Administração Nacional de Turismo da China

Provedores de tecnologia

A IHG investe em infraestrutura digital por meio de parcerias estratégicas de tecnologia.

Parceiro de tecnologia	Área de foco	Investimento
Microsoft Azure	Infraestrutura em nuvem	Investimento anual de US $ 200 milhões
Salesforce	Gerenciamento de relacionamento com o cliente	Integração abrangente da plataforma digital

Intercontinental Hotels Group plc (IHG) - Modelo de negócios: Atividades -chave

Gerenciamento de marcas de hotéis e desenvolvimento de franquias

A IHG opera 6.021 hotéis com 898.245 quartos em 100 países a partir de 2023. A empresa gerencia 16 marcas de hotéis distintas, incluindo:

Marca	Número de hotéis	Presença global
Intercontinental	211 hotéis	53 países
Holiday Inn	1.778 hotéis	72 países
Crowne Plaza	429 hotéis	62 países

Sistemas globais de reserva e distribuição

As plataformas digitais da IHG processam aproximadamente 397 milhões de noites de quartos anualmente por meio de vários canais.

• As plataformas de reserva on -line geram 54% do total de reservas
• As reservas de aplicativos móveis aumentaram 23% em 2023
• Cobertura do sistema de distribuição global (GDS) em mais de 100 países

Gerenciamento do programa de fidelidade do cliente

Ihg One Rewards Program Statistics:

Métrica	Valor
Total de membros	132 milhões
Membros ativos	62 milhões
Receita do Programa de Fidelidade	US $ 782 milhões em 2023

Marketing de marca e design de experiência do cliente

Métricas de investimento em marketing e envolvimento do cliente:

• Despesas anuais de marketing: US $ 245 milhões
• Alocação de marketing digital: 68% do orçamento total de marketing
• Pontuação de satisfação do cliente: 4,2/5

Inovação em tecnologia de hospitalidade contínua

Métricas de investimento em tecnologia e transformação digital:

Área de tecnologia	Investimento	Implementação
AI e aprendizado de máquina	US $ 87 milhões	Recomendações personalizadas de convidados
Tecnologia móvel	US $ 62 milhões	Check-in/out sem contato
Infraestrutura em nuvem	US $ 53 milhões	Gerenciamento de dados aprimorado

Intercontinental Hotels Group plc (IHG) - Modelo de negócios: Recursos -chave

Portfólio diversificado de marcas de hotéis

A IHG opera 16 marcas de hotéis globalmente a partir de 2024, incluindo:

• Hotéis Intercontinentais & Resorts (6.089 quartos)
• Hotéis Crowne Plaza & Resorts (434 hotéis)
• Holiday Inn (1.593 hotéis)
• Holiday Inn Express (2.815 hotéis)
• Hotéis Kimpton (75 hotéis)

Rede de distribuição global e plataformas digitais

Métricas de plataforma digital	2024 dados
Hotéis totais em todo o mundo	6.193 hotéis
Países operavam	Mais de 100 países
Plataformas de reserva on -line	IHG.com, aplicativos móveis

Reputação e reconhecimento da marca

Avaliação da marca: US $ 6,8 bilhões em 2024

Programa de fidelidade de recompensas do IHG

Métricas do Programa de Fidelidade	2024 dados
Total de membros	129 milhões
Membros ativos	62 milhões

Conhecimento de gestão e hospitalidade

• Total de funcionários: 350.000+
• Sede corporativa: Denham, Reino Unido
• Equipe de liderança executiva: 12 executivos seniores

Intercontinental Hotels Group plc (IHG) - Modelo de negócios: proposições de valor

Ampla gama de marcas de hotéis

A IHG opera 16 marcas de hotéis a partir de 2024, com 6.295 hotéis globalmente. O portfólio de marcas inclui:

Marca	Número de hotéis	Segmento de mercado
Intercontinental	211	Luxo
Crowne Plaza	432	Negócios de luxo
Holiday Inn	1,750	Midcale
Holiday Inn Express	2,800	Negócio orçamentário

Qualidade consistente e experiência padronizada de hóspedes

IHG mantém 4.2/5 Classificação média de satisfação do cliente entre marcas.

• Protocolos de serviço padronizados
• Padrões de qualidade da sala consistentes
• Programas de treinamento global para a equipe

Presença global

A IHG opera em 100 países com 6.295 hotéis em dezembro de 2023.

Região	Número de hotéis	Porcentagem de total
Américas	3,752	59.6%
Grande China	560	8.9%
EMEA	1,283	20.4%
Aspac	700	11.1%

Opções de acomodação flexíveis

O IHG oferece diversos tipos de acomodação:

• Salas de viajantes de negócios
• Opções de estadia prolongada
• Quartos da família
• Quartos acessíveis

Programa de fidelidade abrangente

Ihg One Rewards Program Statistics:

• 38 milhões de membros ativos
• Pontos resgatáveis ​​em 16 marcas
• Níveis de nível: clube, prata, ouro, platina, diamante

Intercontinental Hotels Group plc (IHG) - Modelo de negócios: Relacionamentos do cliente

Plataformas de autoatendimento digital e aplicativos móveis

Downloads de aplicativos móveis do IHG: 55 milhões a partir de 2023. Taxa de check-in/check-out digital: 38% nas propriedades globais. Porcentagem de reserva móvel: 26% do total de reservas on -line.

Plataforma digital	Métricas de usuário	Engajamento anual
IHG App Mobile	55 milhões de downloads	38% de uso de check-in digital
Site IHG	26% de reservas on -line	12,4 milhões de visitantes mensais únicos

Experiências personalizadas do programa de fidelidade

IHG One Rewards Programs Associação: 130 milhões de membros em 2023. Redenção média de pontos anuais: US $ 425 milhões. Contribuição do programa de fidelidade para a receita: 53% do total de reservas.

• Níveis de associação baseados em camadas
• Opções de resgate de recompensa personalizadas
• Benefícios de status de elite

Canais de suporte ao cliente 24/7

Centros globais de suporte ao cliente: 12 locais. Tempo médio de resposta: 7 minutos. Interações anuais de atendimento ao cliente: 18,6 milhões.

Canal de suporte	Interações anuais	Tempo médio de resposta
Suporte telefônico	8,2 milhões	6 minutos
Bate -papo ao vivo	5,4 milhões	4 minutos
Suporte por e -mail	5 milhões	8 minutos

Marketing direcionado e comunicações personalizadas

Despesas anuais de marketing: US $ 412 milhões. Taxa de abertura de campanha por e -mail personalizada: 24,6%. Gastes de publicidade digital direcionados: US $ 86 milhões.

Engajamento através de mídias sociais e plataformas digitais

Seguidores de mídia social: 3,2 milhões entre plataformas. Taxa anual de envolvimento da mídia social: 4,7%. Alcance de conteúdo digital: 22 milhões de impressões mensais.

Plataforma social	Seguidores	Taxa de engajamento
Instagram	1,4 milhão	5.2%
Facebook	1,1 milhão	4.5%
Twitter	700,000	3.9%

Intercontinental Hotels Group plc (IHG) - Modelo de negócios: canais

Site da empresa e aplicativos móveis

As plataformas digitais da IHG processaram 55% do total de reservas em 2022. O aplicativo móvel da empresa teve 57 milhões de downloads em dezembro de 2022. O tráfego do site atingiu 125 milhões de visitantes únicos anualmente.

Canal digital	Métrica de desempenho	2022 Valor
Ihg.com	Total de reservas	55%
Aplicativo móvel	Downloads totais	57 milhões
Site	Visitantes anuais exclusivos	125 milhões

Plataformas de agências de viagens on -line

A IHG faz parceria com mais de 50 agências de viagens on -line em todo o mundo. A Expedia e a Booking.com representam 22% dos canais de reserva digital da IHG.

• Parceria do Grupo Expedia
• Distribuição de Booking.com
• Colaboração Agoda
• Integração de caiaque

Equipes de vendas diretas

O IHG mantém 3.200 profissionais de vendas em 16 regiões globais. As vendas corporativas geraram US $ 2,1 bilhões em receita durante 2022.

Call centers de reserva global

A IHG opera 12 centros de reserva globais que lidam com 38 milhões de interações com os clientes anualmente. O tempo médio de manuseio de chamadas é de 4,2 minutos.

Métrica de call center	2022 Performance
Total de centros globais	12
Interações anuais do cliente	38 milhões
Duração média de chamada	4,2 minutos

Parcerias da agência corporativa e de viagens

O IHG mantém o relacionamento com mais de 5.000 contas corporativas. As parcerias da agência de viagens contribuem com 18% da receita total de reservas.

• Rede de contas corporativas: mais de 5.000 empresas
• Contribuição da receita da agência de viagens: 18%
• Integrações do sistema de distribuição global
• Colaborações de gerenciamento de viagens corporativas

Intercontinental Hotels Group plc (IHG) - Modelo de negócios: segmentos de clientes

Viajantes de negócios

A IHG serve viajantes de negócios através de marcas e serviços de hotéis direcionados. A partir de 2023, o segmento de viagens de negócios representa aproximadamente 40% da ocupação total de hotéis da IHG.

Detalhes do segmento de viagens de negócios	Porcentagem/volume
Participação de mercado de viajantes corporativos	42.3%
Duração média da viagem de negócios	2,7 noites
Receita anual de viagens de negócios	US $ 3,2 bilhões

Lazer e viajantes de férias

Os viajantes de lazer constituem uma parcela significativa da base de clientes da IHG, representando 52% do total de reservas de hotéis em 2023.

• Marcas de viagem de lazer: Holiday Inn, Crowne Plaza
• Duração média de lazer: 4,5 noites
• Receita de viagem de lazer: US $ 4,7 bilhões

Eventos corporativos e planejadores de reuniões

A IHG tem como alvo segmentos de eventos corporativos com instalações de conferências especializadas em locais globais.

Segmento de eventos corporativos	Estatística
Reservas anuais de eventos corporativos	87,500
Receita média de eventos	US $ 125.000 por evento
Participação de mercado de eventos corporativos	36.5%

Viajantes conscientes do orçamento

A IHG aborda o mercado consciente do orçamento por meio de marcas de hotéis específicas que oferecem preços competitivos.

• Marca de orçamento: Holiday Inn Express
• Taxa de quarto médio: US $ 89- $ 129
• Penetração de mercado do segmento orçamentário: 28,6%

Viajantes de segmento de luxo e premium

Os viajantes de luxo representam um segmento de clientes de alto valor para as marcas premium da IHG.

Detalhes do segmento de luxo	Métricas
Portfólio de marcas de luxo	Intercontinental, Kimpton, seis sentidos
Taxa média de quarto de luxo	$350-$750
Receita do segmento de luxo	US $ 2,1 bilhões

Intercontinental Hotels Group plc (IHG) - Modelo de negócios: estrutura de custos

Franquia de propriedades de hotel e taxas de gerenciamento

Em 2022, as taxas de franquia e licenciamento da IHG totalizaram US $ 560 milhões. A empresa gerencia 6.032 hotéis globalmente, com uma taxa de franquia média que varia entre 3-5% da receita do hotel.

Categoria de taxa	Quantidade (USD)	Porcentagem de receita
Taxas de franquia	US $ 560 milhões	4.2%
Taxas de contrato de gerenciamento	US $ 412 milhões	3.1%

Despesas de marketing e desenvolvimento de marca

A IHG gastou US $ 248 milhões em marketing e desenvolvimento de marcas em 2022, representando aproximadamente 1,9% da receita total.

• Campanhas de marketing globais
• Publicidade digital
• Estratégias de posicionamento da marca

Investimentos de tecnologia e infraestrutura digital

Os investimentos em tecnologia em 2022 atingiram US $ 187 milhões, com foco em plataformas digitais e sistemas de reserva.

Área de investimento em tecnologia	Gastos (USD)
Plataformas de reserva digital	US $ 92 milhões
Segurança cibernética	US $ 45 milhões
Desenvolvimento de aplicativos móveis	US $ 50 milhões

Salários de funcionários e programas de treinamento

As despesas totais relacionadas aos funcionários em 2022 foram de US $ 1,2 bilhão, cobrindo salários, benefícios e treinamento em 400.000 funcionários em todo o mundo.

• Investimento médio de treinamento de funcionários: US $ 3.000 por funcionário
• Distribuição global da força de trabalho nas operações corporativas e de hotéis

Custos operacionais e administrativos globais

As despesas operacionais em 2022 totalizaram US $ 2,3 bilhões, abrangendo a sobrecarga corporativa, a gestão regional e as funções de suporte.

Categoria de custo operacional	Quantidade (USD)
Sobrecarga corporativa	US $ 612 milhões
Gestão regional	US $ 458 milhões
Despesas de função de suporte	US $ 1,23 bilhão

Intercontinental Hotels Group plc (IHG) - Modelo de negócios: fluxos de receita

Taxas de franquia de proprietários de hotéis

Em 2022, a IHG gerou taxas de franquia, totalizando US $ 387 milhões. A empresa possui 6.082 hotéis em seu portfólio de franquias, representando 899.951 quartos em várias marcas.

Categoria de taxa de franquia	Quantidade (USD)
Taxa inicial de franquia	US $ 17.500 - US $ 75.000 por hotel
Taxa anual de franquia	4-6% da receita da sala bruta

Renda de royalties de hotéis de marca

A IHG relatou renda de royalties de US $ 516 milhões em 2022, com uma taxa média de royalties de 4,5% em seu portfólio de hotéis globais.

Receitas do contrato de gerenciamento

As receitas do contrato de gerenciamento para 2022 atingiram US $ 266 milhões. O IHG gerencia 1.797 hotéis globalmente, representando 366.321 quartos.

Tipo de contrato	Número de hotéis	Taxa de gestão média
Hotéis de serviço completo	1,245	2-4% da receita total
Hotéis de serviço limitado	552	1-3% da receita total

Reservas diretas de hotéis

Os canais de reserva direta da IHG geraram US $ 10,4 bilhões em receita em 2022, com canais digitais representando 62% do total de reservas.

• Receita da plataforma de reserva on -line: US $ 6,45 bilhões
• Reservas de aplicativos móveis: US $ 2,08 bilhões
• Reserva de site direto: US $ 4,32 bilhões

IHG Rewards Program Monetização

O programa de recompensas da IHG gerou US $ 352 milhões em receita direta por meio de vendas e parcerias de pontos em 2022. O programa possui 130 milhões de membros em todo o mundo.

Recompensa o fluxo de receita	Quantidade (USD)
Vendas apontadas para parceiros de cartão de crédito	US $ 276 milhões
Receita do programa de parceiros	US $ 76 milhões

InterContinental Hotels Group PLC (IHG) - Canvas Business Model: Value Propositions

High fee margin and cash flow for the corporate entity

InterContinental Hotels Group PLC (IHG) corporate entity realizes significant value through its asset-light, fee-based model. For the six months ended 30 June 2025, the Fee margin reached 64.7%, an increase of +3.9%pts compared to 60.8% in the first half of 2024. Revenue from the fee business for the first half of 2025 was $908m. The company is on track to return over $1.1bn to shareholders in 2025 through share repurchases and dividend payments. Analysts project Adjusted EPS to grow to 496 cents in 2025, up from 432.4 cents in 2024, supported by an expected Adjusted EBITDA of $1.189 billion. Incremental profit from loyalty point sales, which delivered approximately $25m in 2024, is expected to double in 2025. The growth algorithm targets approximately 100-150bps annual improvement in fee margin on average over the medium to long term from operational leverage.

The corporate entity's financial performance metrics for the first half of 2025 include:

• Operating profit from reportable segments: $604m.
• Revenue from fee business: $908m.
• Adjusted EPS: 242.5¢.
• Interim dividend per share: 58.6¢.

Enterprise platform that drives revenue for hotel owners

InterContinental Hotels Group PLC (IHG) provides an enterprise platform designed to enhance hotel owner returns. The percentage of room revenue booked through IHG-managed channels and sources reached 81% in 2024, an increase from 72% in 2020. The global estate as of the first half of 2025 stood at 999,000 rooms. The company's gross system growth year-over-year as of H1 2025 was +7.7%. The global pipeline at the end of 2024 was over 2,200 hotels, representing future system size growth of +33%.

The platform drives revenue through various commercial engine capabilities, such as upsell offers during the booking journey:

Brand Segment	Average Nightly Room Revenue Increase from Upsell Offers
Luxury & Lifestyle	around $40
Essentials	around $20

The platform also supports owner economics through the rapid roll-out of its new Revenue Management System (RMS), which was being rolled out to approximately 3,500 hotels.

Diverse brand choice for every traveler segment (Luxury to Essentials)

InterContinental Hotels Group PLC (IHG) offers a diverse portfolio to capture various market segments. As of early 2025, InterContinental Hotels Group PLC (IHG) operates 19 hotel brands globally. In Europe, the Luxury & Lifestyle segment's pipeline represents 27% of the development pipeline (71 hotels). As of December 31, 2024, the Luxury & Lifestyle portfolio comprised 536 properties (133k rooms), making up 14% of the total current system size. The Essentials portfolio, which includes the Holiday Inn brand family, makes up 75% of the UK and Ireland estate. As of December 31, 2024, IHG had 878 open hotels across 39 countries in Europe. The company's newest conversion brand, Garner, is expected to reach more than 500 hotels in its first 10 years.

The brand segmentation includes:

• Luxury & Lifestyle (e.g., Six Senses, Regent, InterContinental, Kimpton, Vignette Collection, Hotel Indigo).
• Premium (e.g., voco, Crowne Plaza).
• Essentials (e.g., Holiday Inn brand family).
• Suites (e.g., Candlewood Suites, Staybridge Suites).

Personalized guest experiences through the loyalty program

The IHG One Rewards loyalty program is a key driver of engagement and revenue. InterContinental Hotels Group PLC (IHG) had 145M+ loyalty members as of March 2025. Across major global brands, loyalty membership reached 675 million in 2024. In 2024, the percentage of room revenue booked through IHG-managed channels and sources, which includes loyalty members, was 81%. For the industry generally in 2024, loyalty revenues rose 8.3% to $1.2 billion. New co-brand credit card applications saw double-digit percentage growth year-on-year in 2024. Loyalty members are 70% more likely to choose the same hotel brand over competitors.

Global consistency and quality standards across all brands

InterContinental Hotels Group PLC (IHG) enforces quality through brand standards and sustainability initiatives. Energy Conservation Measures (ECMs) have been introduced into brand standards for implementation by the end of 2025. As of the end of 2024, more than 340 hotels had achieved third-party sustainability certification. The ongoing decarbonisation efforts drove an 11.5% reduction in carbon emissions per available room in 2024 compared to 2019. The company is working to roll out its new 'By IHG' endorsement across its brands in 2025.

InterContinental Hotels Group PLC (IHG) - Canvas Business Model: Customer Relationships

You're looking at how InterContinental Hotels Group PLC (IHG) manages its connections with guests and partners as of late 2025. It's a mix of high-tech automation and targeted, personal outreach.

Automated digital self-service via IHG.com and mobile app

InterContinental Hotels Group PLC (IHG) pushes guests toward its owned digital channels for efficiency. By the end of 2024, the percentage of room revenue booked through IHG-managed channels, which includes direct digital sources, reached 81%, up from 72% in 2020. This digital push is working; over 25% of total room revenue across the entire enterprise system was generated by these direct digital channels as of the end of 2024. The mobile app is a major driver here, accounting for two-thirds of all digital bookings. In 2024 alone, app downloads grew over +20% year-over-year, with app revenue also increasing over +20%. This focus on direct booking helps InterContinental Hotels Group PLC (IHG) manage costs and build direct guest profiles.

Personalized engagement through IHG One Rewards tiers

The IHG One Rewards loyalty program is central to personalized engagement. As of a 2025 context, the program boasts over 145M+ loyalty members. Member penetration, meaning the number of room nights booked by members, already exceeded 60% globally in 2024. A loyalty member, compared to a typical Online Travel Agency (OTA) guest, spends 10% more on average at an InterContinental Hotels Group PLC (IHG) hotel. The program features five elite status tiers, plus Milestone Rewards earned every 10 nights, regardless of status tier.

Here are the requirements to hit the higher elite tiers, which unlock better perks like bonus points and potential upgrades:

Status Tier	Qualifying Nights (Per Calendar Year)	Qualifying Points (Per Calendar Year)	Base Point Earning Bonus
Silver Elite	10	20,000	20%
Gold Elite	20	40,000	40%
Platinum Elite	40	60,000	60%
Diamond Elite	70	120,000	100%

For example, a Diamond Elite member earns 100% bonus points on top of base points. Also, members can earn Milestone Rewards, with options at the 40-night and 70-night tiers allowing them to choose two benefits at once.

Dedicated sales and account management for corporate clients

InterContinental Hotels Group PLC (IHG) actively courts the business travel segment, which is significant globally. Global business travel spending is projected to reach USD 1.57 trillion in 2025. The company reinforces these relationships through dedicated events; for instance, the 2025 Global Customer Appreciation Week in Greater China connected with hundreds of corporate accounts. Corporate travel managers use tools like the Customer Insights Portal to review monthly and yearly spending data, broken down by brand, region, and booking channel. This data-driven approach helps make business review meetings more productive, moving away from just looking at charts. Furthermore, clients booking for others via the Mini Program can earn up to 2,000 bonus points monthly, up to a maximum of 20,000 points monthly, as a way to thank them.

Long-term, high-touch relationships with hotel owners

The relationship with hotel owners is foundational to InterContinental Hotels Group PLC (IHG)'s asset-light, fee-based model. As of the first half of 2025, the global estate stood at nearly 1 million open rooms across over 6,700 hotels. The company is focused on strengthening owner returns, with a global pipeline of 338,383 rooms across 2,276 hotels as of H1 2025. The overall sentiment from owners is that InterContinental Hotels Group PLC (IHG) has a strong reputation for being easy to do business with. The company is on track to return over $1.1 billion to shareholders in 2025 through buybacks and dividends, which supports owner confidence. For the first half of 2025, the fee margin was 64.7%.

Key metrics showing owner value and growth momentum in H1 2025 include:

• Global RevPAR (Revenue Per Available Room) increased by 1.8%.
• Net system growth was +5.4% year-over-year.
• The company opened a record 207 hotels (31.4k rooms) in the first half of 2025, up 75% year-over-year in openings.
• The company signed 324 hotels (51.2k rooms) into its pipeline in H1 2025, up 15% year-over-year (excluding certain acquisitions).

Finance: draft 13-week cash view by Friday.

InterContinental Hotels Group PLC (IHG) - Canvas Business Model: Channels

You're looking at how InterContinental Hotels Group PLC (IHG) gets its rooms in front of customers as of late 2025. It's a multi-pronged approach, heavily leaning on technology and its massive loyalty base to control the booking journey.

Here's a quick look at the scale of the operation as of the latest reports:

Metric	Value (as of late 2025/latest report)	Source Context
Total Open Hotels	Over 6,800	September 2025
Total Open Rooms	1,010,756	2025
Development Pipeline	Over 2,300 hotels	Q3 2025
IHG One Rewards Members	Over 145 million	Q3 2025
Global Loyalty Penetration	Exceeds 60% of room nights	Latest available data
IHG-Managed Channel Revenue Share	81%	Full Year 2024
Direct Digital Channel Revenue Share	Over 25% of total room revenue	Full Year 2024
Global Employee Count	Approximately 385,000	Q3 2025

Direct online booking channels (IHG.com, IHG One Rewards App)

This is the preferred route for InterContinental Hotels Group PLC (IHG) because it offers the lowest cost of acquisition and maximizes fee revenue. The IHG One Rewards loyalty program is the engine driving this direct shift.

• IHG One Rewards membership stands at over 145 million members as of Q3 2025.
• Loyalty member penetration globally now exceeds 60% of all room nights booked.
• The IHG mobile app and other mobile channels now account for two-thirds of all digital bookings.
• In 2024, direct digital channels generated over 25% of total room revenue across the entire system.
• App downloads increased over +20% year-over-year in 2024, with revenue increasing over +20%.
• The Guest Reservation System (GRS) enables upselling of room attributes, achieving average nightly room revenue increases of around $20 for Essentials and Suites brands and $40 for Luxury & Lifestyle properties when selected.

Online Travel Agencies (OTAs) and Global Distribution Systems (GDS)

While InterContinental Hotels Group PLC (IHG) actively works to shift bookings to its direct channels, OTAs and GDS remain necessary components of the overall distribution mix, particularly for capturing demand outside the loyalty ecosystem.

• The contribution from OTAs has remained flat in recent years, contrasting with the growth in digital contribution.
• Bookings made through the GDS typically serve the business end of the market.
• The overall percentage of room revenue booked through IHG-managed channels reached 81% for 2024, indicating that the remaining portion is attributed to indirect channels like OTAs and GDS.

Physical hotel properties (over 6,760 worldwide)

The physical footprint is the core asset, representing the inventory available for sale through all channels. InterContinental Hotels Group PLC (IHG) continues to expand this physical presence globally.

• As of September 2025, InterContinental Hotels Group PLC (IHG) operates, franchises, and leases more than 6,800 hotels globally.
• The total number of open rooms reached 1,010,756 in 2025.
• The development pipeline, representing future inventory, stands at over 2,300 properties as of Q3 2025.
• The group employs approximately 385,000 people across its hotels and corporate offices globally as of Q3 2025.

Direct sales teams for corporate and group bookings

The direct sales force targets the corporate transient and group segments, which are crucial for filling rooms during non-peak leisure periods and securing large-volume contracts.

• Group business showed strength, with cumulative pace for groups and meetings for all future periods being 25% ahead of the previous year as of Q3 2024, suggesting strong forward-looking group sales execution into 2025.
• Business transient travel room revenue increased by 2% year-over-year in Q3 2024, with business travel by small and midsize enterprises up 8% year-to-date in that period, indicating consistent corporate demand feeding the direct sales pipeline.
• The company remains focused on capturing demand across stay occasions, which is foundational to the resilient strength of its business model.

InterContinental Hotels Group PLC (IHG) - Canvas Business Model: Customer Segments

You're looking at the core groups InterContinental Hotels Group PLC (IHG) serves to drive its asset-light, fee-based model. It's about who pays the fees, and who fills the rooms.

Leisure Travelers

For the first half of 2025, global rooms revenue growth was positive across all stay occasions, including leisure. Still, Q3 2025 saw a slight dip in leisure travel demand year-on-year.

• Leisure travel demand change (Q3 2025): -2% year-on-year room revenue.
• Leisure rooms revenue growth (Q1 2025): +2% year-on-year on a comparable basis.
• The historical booking mix was cited around 52% for leisure travelers.

Business Travelers and Small-to-Medium Enterprises (SMEs)

Business transient travel has shown consistent resilience, outpacing leisure in recent quarters. This segment is key to filling rooms during non-peak leisure periods.

Metric	Q1 2025 Growth (YOY)	Q3 2025 Growth (YOY)
Business Transient Room Revenue	+3%	+4%
US Government Travel (Q3 2025)	N/A	-20% compared to 2024.

Global Hotel Owners and Real Estate Investors (Franchise/Managed)

This group is arguably the most critical customer segment, as they provide the physical assets and generate the fees IHG collects. The model is heavily weighted toward franchising.

Here's the quick math on the asset-light structure as of March 31, 2025:

Business Model Type	Share of Business	Fee Revenue Source Example
Franchised	71%	Royalty Fee (fixed percentage of rooms revenue).
Managed	27%	Base Management Fee (fixed percentage of total hotel revenue).
Owned, Leased & Managed Lease	<1%	IHG records entire revenue and profit of the hotel.

The global estate size as of June 30, 2025, was just under 1 million rooms, hitting 999k rooms across 6,760 hotels, with a pipeline representing 34% of the current system size. The Luxury & Lifestyle segment alone accounts for 553 properties and 130k rooms currently open.

MICE (Meetings, Incentives, Conferences, and Exhibitions) Planners

MICE demand falls under the 'Group' category in IHG's reporting. Group revenue showed strong growth early in 2025 but softened later in the year.

• Group Bookings Room Revenue Growth (Q1 2025): +5% year-on-year.
• Group Travel Room Revenue Change (Q3 2025): -4% year-on-year.
• CEO Elie Maalouf noted the return of meetings, conferences, and events as business revenue surpassed 2019 levels in late 2023.

If onboarding takes 14+ days, churn risk rises, which is a defintely relevant consideration for franchise partners.

InterContinental Hotels Group PLC (IHG) - Canvas Business Model: Cost Structure

The Cost Structure for InterContinental Hotels Group PLC (IHG) is heavily weighted toward supporting the vast franchised and managed estate, with significant capital allocation towards shareholder returns and system-wide investment.

Cost Component	Reference Period/Status	Amount
Overheads for the fee business	FY 2024	$(689)M
Expenses relating to owned, leased and managed lease hotels	FY 2024	$(470)M
Adjusted Interest Expense	H1 2025	$91M
Adjusted Interest Expense (Expected Full Year)	FY 2025 Expectation	$195M-$205M
Share Buyback Program	2025 Plan	$900M
Share Buyback Program Completed (as of H1 2025)	30 June 2025	$423M (47% complete)
Total Expected Shareholder Returns (Buyback + Dividend)	2025 Expectation	>$1.1bn

You're looking at the core operational costs that keep the corporate engine running and the capital structure balanced. The structure reflects a high-asset-light model, meaning the largest direct operating costs are not property ownership but supporting the fee-based system.

• Investment in the System Fund for marketing and technology (H1 2025 Capital Investments Net Total): $20M
• System Fund and reimbursables result (H1 2025 Profit): $31M
• System Fund capital investments (H1 2025 Gross Out): $(19)M

The interest expense growth is notable; the H1 2025 adjusted interest expense of $91M rose 15%, driven largely by the effect of returning capital to shareholders. This is a direct consequence of the financing decisions supporting the shareholder return strategy. The company is on track to complete the $900M buyback program for 2025. As of the third quarter of 2025, $700 million of this program had been completed.

The operating costs for the small number of owned/leased hotels are a fraction of the fee business overheads, which is by design for InterContinental Hotels Group PLC (IHG). The FY 2024 figures show this split clearly:

Cost Category	FY 2024 Amount
Overheads from fee business	$(689)M
Expenses relating to owned, leased and managed lease hotels	$(470)M

The capital allocation priorities for 2025 clearly outline the outflow commitments:

• #1: Invest in the business to drive growth.
• #2: Sustainably grow the ordinary dividend.
• #3: Return surplus funds to shareholders.

The company is targeting a net debt:adjusted EBITDA ratio of 2.5x - 3.0x under normalised conditions. At June 30, 2025, the ratio stood at 2.67x.

InterContinental Hotels Group PLC (IHG) - Canvas Business Model: Revenue Streams

InterContinental Hotels Group PLC (IHG) revenue streams are heavily weighted toward its asset-light model, primarily driven by fees from franchised and managed properties.

Franchise and base management fees represented a significant portion of the core business performance for the first half of 2025.

Metric	H1 2025 Amount	Year-over-Year Change
Fee Business Revenue	$908M	+7%
Fee Margin	64.7%	+3.9 percentage points
Operating Profit from Reportable Segments	$604M	+13%

Incentive management fees are embedded within the fee structure, performance-based on hotel profit, and contributed to the fee margin expansion of 390bps in H1 2025.

Ancillary revenue from loyalty point sales and credit card agreements is a growing component, with specific financial targets:

• Incremental fee revenue from the sale of loyalty points was projected to reach ~$50M for the full year 2025, doubling the approximately $25M recognized in FY2024.
• Operating profit from co-brand credit cards was $39 million in 2023, with expectations for this figure to double by 2025.
• The change in accounting for loyalty points meant 100% of proceeds from certain point sales were reported within revenue from fee business from January 1, 2025, up from 50% in 2024.

Central revenue from technology and reservation fees is reported separately, though some loyalty point revenue is now classified within the fee business. Central revenue in 2024 was $262M, an increase of $41M (18.6%), driven by new co-brand credit card agreements and changes to the System Fund arrangement.

Revenue from owned, leased, and managed lease hotels constitutes a small portion of the overall revenue base, as the reported fee margin of 64.7% explicitly excludes the revenue and profit from these properties.