InterContinental Hotels Group PLC (IHG): Business Model Canvas

In der dynamischen Welt des globalen Gastgewerbes ist die InterContinental Hotels Group (IHG) ein bemerkenswerter Beweis für strategische Geschäftsinnovation, die nahtlos verschiedene Hotelmarken, modernste Technologie und einen kundenorientierten Ansatz miteinander verbindet. Mit einem Portfolio, das mehrere Marktsegmente umfasst und eine Präsenz in über 100 LänderDas Business Model Canvas von IHG offenbart eine ausgefeilte Strategie, die über das traditionelle Hotelmanagement hinausgeht und Gastfreundschaft in ein sorgfältig gestaltetes Erlebnis globaler Konnektivität, personalisierten Service und strategischer Partnerschaften verwandelt, die die Art und Weise, wie Reisende weltweit Unterkünfte wahrnehmen und mit ihnen interagieren, neu definieren.

InterContinental Hotels Group PLC (IHG) – Geschäftsmodell: Wichtige Partnerschaften

Franchisepartner und Hotelbesitzer weltweit

Im Jahr 2023 betreibt IHG weltweit 6.075 Hotels, 1.822 Hotels sind in der Pipeline. Das Franchise-Modell repräsentiert 99 % des IHG-Portfolios.

Region	Anzahl der Hotels	Prozentsatz des globalen Portfolios
Amerika	3,752	61.8%
Großchina	560	9.2%
EMEAA	1,763	29%

Online-Reisebüros

IHG arbeitet mit großen Online-Reisebüros zusammen, um den weltweiten Vertrieb zu steigern.

• Expedia Group: Vertreibt über 70 Marken
• Booking.com: Deckt über 100 Länder ab
• Agoda: Bietet Abdeckung in den Märkten im asiatisch-pazifischen Raum

Kreditkartenpartnerschaften

Das Treueprogramm von IHG, IHG One Rewards, unterhält strategische Partnerschaften mit Kreditkartenunternehmen.

Kreditkartenpartner	Art der Partnerschaft	Auswirkungen auf die Mitgliedschaft
Chase Bank (USA)	Co-Branding-Kreditkarten	Über 50 Millionen Mitglieder
American Express	Integration von Prämienprogrammen	Exklusive Vorteile für Karteninhaber

Lokale Tourismusverbände

IHG arbeitet mit Tourismusorganisationen in Schlüsselmärkten zusammen, um das Reisezielmarketing voranzutreiben.

• Reiseverband der Vereinigten Staaten
• Europäische Reisekommission
• Chinas nationale Tourismusverwaltung

Technologieanbieter

IHG investiert durch strategische Technologiepartnerschaften in die digitale Infrastruktur.

Technologiepartner	Fokusbereich	Investition
Microsoft Azure	Cloud-Infrastruktur	200 Millionen US-Dollar jährliche Investition
Salesforce	Kundenbeziehungsmanagement	Umfassende digitale Plattformintegration

InterContinental Hotels Group PLC (IHG) – Geschäftsmodell: Hauptaktivitäten

Hotelmarkenmanagement und Franchise-Entwicklung

IHG betreibt ab 2023 6.021 Hotels mit 898.245 Zimmern in 100 Ländern. Das Unternehmen verwaltet 16 verschiedene Hotelmarken, darunter:

Marke	Anzahl der Hotels	Globale Präsenz
InterContinental	211 Hotels	53 Länder
Holiday Inn	1.778 Hotels	72 Länder
Crowne Plaza	429 Hotels	62 Länder

Globale Reservierungs- und Vertriebssysteme

Die digitalen Plattformen von IHG verarbeiten jährlich rund 397 Millionen Übernachtungen über mehrere Kanäle.

• Online-Buchungsplattformen generieren 54 % aller Reservierungen
• Die Buchungen über mobile Apps stiegen im Jahr 2023 um 23 %
• Abdeckung des globalen Vertriebssystems (GDS) in über 100 Ländern

Verwaltung von Kundenbindungsprogrammen

Statistiken zum IHG One Rewards-Programm:

Metrisch	Wert
Gesamtzahl der Mitglieder	132 Millionen
Aktive Mitglieder	62 Millionen
Einnahmen aus Treueprogrammen	782 Millionen US-Dollar im Jahr 2023

Markenmarketing und Customer Experience Design

Kennzahlen zu Marketinginvestitionen und Kundenbindung:

• Jährliche Marketingausgaben: 245 Millionen US-Dollar
• Zuweisung für digitales Marketing: 68 % des gesamten Marketingbudgets
• Kundenzufriedenheitswert: 4,2/5

Kontinuierliche Innovation in der Hoteltechnologie

Kennzahlen zu Technologieinvestitionen und digitaler Transformation:

Technologiebereich	Investition	Umsetzung
KI und maschinelles Lernen	87 Millionen Dollar	Personalisierte Gästeempfehlungen
Mobile Technologie	62 Millionen Dollar	Kontaktloser Check-in/out
Cloud-Infrastruktur	53 Millionen Dollar	Verbesserte Datenverwaltung

InterContinental Hotels Group PLC (IHG) – Geschäftsmodell: Schlüsselressourcen

Vielfältiges Portfolio an Hotelmarken

IHG betreibt ab 2024 weltweit 16 Hotelmarken, darunter:

• InterContinental-Hotels & Resorts (6.089 Zimmer)
• Crowne Plaza Hotels & Resorts (434 Hotels)
• Holiday Inn (1.593 Hotels)
• Holiday Inn Express (2.815 Hotels)
• Kimpton Hotels (75 Hotels)

Globales Vertriebsnetzwerk und digitale Plattformen

Kennzahlen für digitale Plattformen	Daten für 2024
Gesamtzahl der Hotels weltweit	6.193 Hotels
Länder betrieben	Über 100 Länder
Online-Buchungsplattformen	ihg.com, mobile Apps

Markenreputation und Wiedererkennung

Markenbewertung: 6,8 Milliarden US-Dollar im Jahr 2024

IHG Rewards-Treueprogramm

Kennzahlen zum Treueprogramm	Daten für 2024
Gesamtzahl der Mitglieder	129 Millionen
Aktive Mitglieder	62 Millionen

Management- und Hospitality-Expertise

• Gesamtzahl der Mitarbeiter: 350.000+
• Firmensitz: Denham, Vereinigtes Königreich
• Führungsteam: 12 leitende Angestellte

InterContinental Hotels Group PLC (IHG) – Geschäftsmodell: Wertversprechen

Große Auswahl an Hotelmarken

IHG betreibt ab 2024 16 Hotelmarken mit 6.295 Hotels weltweit. Das Markenportfolio umfasst:

Marke	Anzahl der Hotels	Marktsegment
InterContinental	211	Luxus
Crowne Plaza	432	Gehobenes Geschäft
Holiday Inn	1,750	Mittelklasse
Holiday Inn Express	2,800	Budgetgeschäft

Gleichbleibende Qualität und standardisiertes Gästeerlebnis

IHG behauptet 4,2/5 durchschnittliche Kundenzufriedenheitsbewertung markenübergreifend.

• Standardisierte Serviceprotokolle
• Gleichbleibende Raumqualitätsstandards
• Globale Schulungsprogramme für Mitarbeiter

Globale Präsenz

IHG ist in 100 Ländern mit 6.295 Hotels tätig (Stand Dezember 2023).

Region	Anzahl der Hotels	Prozentsatz der Gesamtsumme
Amerika	3,752	59.6%
Großchina	560	8.9%
EMEA	1,283	20.4%
ASPAC	700	11.1%

Flexible Unterkunftsmöglichkeiten

IHG bietet verschiedene Unterkunftsarten an:

• Zimmer für Geschäftsreisende
• Optionen für längere Aufenthalte
• Familienzimmer
• Barrierefreie Zimmer

Umfangreiches Treueprogramm

Statistiken zum IHG One Rewards-Programm:

• 38 Millionen aktive Mitglieder
• Punkte können bei 16 Marken eingelöst werden
• Stufen: Club, Silber, Gold, Platin, Diamant

InterContinental Hotels Group PLC (IHG) – Geschäftsmodell: Kundenbeziehungen

Digitale Self-Service-Plattformen und mobile Apps

Downloads mobiler IHG-Apps: 55 Millionen im Jahr 2023. Digitale Check-in/Check-out-Rate: 38 % in allen Unterkünften weltweit. Prozentsatz mobiler Buchungen: 26 % der gesamten Online-Reservierungen.

Digitale Plattform	Benutzermetriken	Jährliches Engagement
IHG Mobile App	55 Millionen Downloads	38 % Nutzung des digitalen Check-ins
IHG-Website	26 % Online-Buchungen	12,4 Millionen einzelne monatliche Besucher

Personalisierte Treueprogramm-Erlebnisse

Mitgliedschaft im IHG One Rewards-Programm: 130 Millionen Mitglieder ab 2023. Durchschnittliche jährliche Punkteeinlösung: 425 Millionen US-Dollar. Beitrag des Treueprogramms zum Umsatz: 53 % der Gesamtbuchungen.

• Stufenbasierte Mitgliedschaftsstufen
• Personalisierte Optionen zum Einlösen von Prämien
• Vorteile des Elite-Status

Kundensupportkanäle rund um die Uhr

Globale Kundendienstzentren: 12 Standorte. Durchschnittliche Antwortzeit: 7 Minuten. Jährliche Kundendienstinteraktionen: 18,6 Millionen.

Support-Kanal	Jährliche Interaktionen	Durchschnittliche Reaktionszeit
Telefonsupport	8,2 Millionen	6 Minuten
Live-Chat	5,4 Millionen	4 Minuten
E-Mail-Support	5 Millionen	8 Minuten

Gezieltes Marketing und personalisierte Kommunikation

Jährliche Marketingausgaben: 412 Millionen US-Dollar. Öffnungsrate personalisierter E-Mail-Kampagnen: 24,6 %. Gezielte Ausgaben für digitale Werbung: 86 Millionen US-Dollar.

Engagement durch soziale Medien und digitale Plattformen

Social-Media-Follower: 3,2 Millionen auf allen Plattformen. Jährliche Social-Media-Engagement-Rate: 4,7 %. Reichweite digitaler Inhalte: 22 Millionen monatliche Impressionen.

Soziale Plattform	Anhänger	Engagement-Rate
Instagram	1,4 Millionen	5.2%
Facebook	1,1 Millionen	4.5%
Twitter	700,000	3.9%

InterContinental Hotels Group PLC (IHG) – Geschäftsmodell: Kanäle

Unternehmenswebsite und mobile Anwendungen

Die digitalen Plattformen von IHG verarbeiteten im Jahr 2022 55 % aller Buchungen. Die mobile App des Unternehmens verzeichnete im Dezember 2022 57 Millionen Downloads. Der Website-Verkehr erreichte jährlich 125 Millionen einzelne Besucher.

Digitaler Kanal	Leistungsmetrik	Wert 2022
IHG.com	Gesamtbuchungen	55%
Mobile App	Gesamtzahl der Downloads	57 Millionen
Website	Einzigartige jährliche Besucher	125 Millionen

Online-Reisebüroplattformen

IHG arbeitet weltweit mit über 50 Online-Reisebüros zusammen. Expedia und Booking.com repräsentieren 22 % der digitalen Buchungskanäle von IHG.

• Partnerschaft mit der Expedia Group
• Vertrieb über Booking.com
• Agoda-Zusammenarbeit
• Kajak-Integration

Direktvertriebsteams

IHG beschäftigt 3.200 Vertriebsmitarbeiter in 16 globalen Regionen. Unternehmensverkäufe erwirtschafteten im Jahr 2022 einen Umsatz von 2,1 Milliarden US-Dollar.

Globale Reservierungs-Callcenter

IHG betreibt 12 globale Reservierungszentren, die jährlich 38 Millionen Kundeninteraktionen abwickeln. Die durchschnittliche Anrufbearbeitungszeit beträgt 4,2 Minuten.

Callcenter-Metrik	Leistung 2022
Insgesamt globale Zentren	12
Jährliche Kundeninteraktionen	38 Millionen
Durchschnittliche Anrufdauer	4,2 Minuten

Unternehmens- und Reisebüropartnerschaften

IHG unterhält Beziehungen zu mehr als 5.000 Unternehmenskunden. Reisebüropartnerschaften tragen 18 % zum gesamten Buchungsumsatz bei.

• Firmenkundennetzwerk: über 5.000 Unternehmen
• Umsatzbeitrag Reisebüro: 18 %
• Globale Vertriebssystemintegrationen
• Kooperationen im Geschäftsreisemanagement

InterContinental Hotels Group PLC (IHG) – Geschäftsmodell: Kundensegmente

Geschäftsreisende

IHG bedient Geschäftsreisende mit gezielten Hotelmarken und Dienstleistungen. Ab 2023 macht das Geschäftsreisesegment etwa 40 % der gesamten Hotelauslastung von IHG aus.

Details zum Geschäftsreisesegment	Prozentsatz/Volumen
Marktanteil von Geschäftsreisenden	42.3%
Durchschnittliche Dauer einer Geschäftsreise	2,7 Nächte
Jährlicher Geschäftsreiseumsatz	3,2 Milliarden US-Dollar

Freizeit- und Urlaubsreisende

Urlaubsreisende stellen einen erheblichen Teil des Kundenstamms von IHG dar und machen im Jahr 2023 52 % aller Hotelbuchungen aus.

• Freizeitreisemarken: Holiday Inn, Crowne Plaza
• Durchschnittliche Dauer eines Freizeitaufenthalts: 4,5 Nächte
• Einnahmen aus Freizeitreisen: 4,7 Milliarden US-Dollar

Planer von Firmenevents und Meetings

IHG zielt mit spezialisierten Konferenzeinrichtungen an globalen Standorten auf Firmenveranstaltungssegmente ab.

Segment für Firmenveranstaltungen	Statistiken
Jährliche Buchungen für Firmenveranstaltungen	87,500
Durchschnittlicher Veranstaltungsumsatz	125.000 US-Dollar pro Veranstaltung
Marktanteil von Firmenveranstaltungen	36.5%

Budgetbewusste Reisende

IHG spricht den preisbewussten Markt durch spezielle Hotelmarken an, die wettbewerbsfähige Preise anbieten.

• Budget-Marke: Holiday Inn Express
• Durchschnittlicher Zimmerpreis: 89–129 $
• Marktdurchdringung im Budgetsegment: 28,6 %

Reisende im Luxus- und Premiumsegment

Luxusreisende stellen für die Premiummarken von IHG ein hochwertiges Kundensegment dar.

Details zum Luxussegment	Metriken
Luxusmarkenportfolio	InterContinental, Kimpton, Six Senses
Durchschnittlicher Luxuszimmerpreis	$350-$750
Umsatz im Luxussegment	2,1 Milliarden US-Dollar

InterContinental Hotels Group PLC (IHG) – Geschäftsmodell: Kostenstruktur

Franchise- und Verwaltungsgebühren für Hotelimmobilien

Im Jahr 2022 beliefen sich die Franchise- und Lizenzgebühren von IHG auf insgesamt 560 Millionen US-Dollar. Das Unternehmen verwaltet weltweit 6.032 Hotels, wobei die durchschnittliche Franchisegebühr zwischen 3 und 5 % des Hotelumsatzes liegt.

Gebührenkategorie	Betrag (USD)	Prozentsatz des Umsatzes
Franchisegebühren	560 Millionen Dollar	4.2%
Gebühren für Managementverträge	412 Millionen Dollar	3.1%

Ausgaben für Marketing und Markenentwicklung

IHG gab im Jahr 2022 248 Millionen US-Dollar für Marketing und Markenentwicklung aus, was etwa 1,9 % des Gesamtumsatzes entspricht.

• Globale Marketingkampagnen
• Digitale Werbung
• Strategien zur Markenpositionierung

Investitionen in Technologie und digitale Infrastruktur

Die Technologieinvestitionen erreichten im Jahr 2022 187 Millionen US-Dollar und konzentrierten sich auf digitale Plattformen und Reservierungssysteme.

Technologie-Investitionsbereich	Ausgaben (USD)
Digitale Reservierungsplattformen	92 Millionen Dollar
Cybersicherheit	45 Millionen Dollar
Entwicklung mobiler Anwendungen	50 Millionen Dollar

Mitarbeitergehälter und Schulungsprogramme

Die gesamten mitarbeiterbezogenen Ausgaben beliefen sich im Jahr 2022 auf 1,2 Milliarden US-Dollar und deckten Gehälter, Sozialleistungen und Schulungen für 400.000 Mitarbeiter weltweit ab.

• Durchschnittliche Investition in die Mitarbeiterschulung: 3.000 USD pro Mitarbeiter
• Globale Personalverteilung auf Unternehmens- und Hotelbetriebe

Globale Betriebs- und Verwaltungskosten

Die Betriebskosten beliefen sich im Jahr 2022 auf insgesamt 2,3 Milliarden US-Dollar und umfassten Unternehmensgemeinkosten, regionales Management und Supportfunktionen.

Betriebskostenkategorie	Betrag (USD)
Unternehmensgemeinkosten	612 Millionen Dollar
Regionalmanagement	458 Millionen US-Dollar
Kosten für Supportfunktionen	1,23 Milliarden US-Dollar

InterContinental Hotels Group PLC (IHG) – Geschäftsmodell: Einnahmequellen

Franchisegebühren von Hotelbesitzern

Im Jahr 2022 erwirtschaftete IHG Franchisegebühren in Höhe von insgesamt 387 Millionen US-Dollar. Das Unternehmen verfügt über 6.082 Hotels in seinem Franchise-Portfolio mit 899.951 Zimmern verschiedener Marken.

Franchise-Gebührenkategorie	Betrag (USD)
Anfängliche Franchisegebühr	17.500 bis 75.000 US-Dollar pro Hotel
Jährliche Franchisegebühr	4-6 % des Bruttozimmerumsatzes

Lizenzeinnahmen aus Markenhotels

IHG meldete im Jahr 2022 Lizenzeinnahmen in Höhe von 516 Millionen US-Dollar, mit einem durchschnittlichen Lizenzsatz von 4,5 % für sein globales Hotelportfolio.

Einnahmen aus Managementverträgen

Die Einnahmen aus Managementverträgen für 2022 erreichten 266 Millionen US-Dollar. IHG verwaltet weltweit 1.797 Hotels mit 366.321 Zimmern.

Vertragstyp	Anzahl der Hotels	Durchschnittliche Verwaltungsgebühr
Full-Service-Hotels	1,245	2-4 % des Gesamtumsatzes
Hotels mit eingeschränktem Service	552	1-3 % des Gesamtumsatzes

Direkte Hotelbuchungen

Die Direktbuchungskanäle von IHG erwirtschafteten im Jahr 2022 einen Umsatz von 10,4 Milliarden US-Dollar, wobei digitale Kanäle 62 % der Gesamtbuchungen ausmachten.

• Umsatz der Online-Buchungsplattform: 6,45 Milliarden US-Dollar
• Buchungen über mobile Apps: 2,08 Milliarden US-Dollar
• Direkte Website-Buchungen: 4,32 Milliarden US-Dollar

Monetarisierung des IHG Rewards-Programms

Das IHG Rewards-Programm generierte im Jahr 2022 durch Punktverkäufe und Partnerschaften direkte Einnahmen in Höhe von 352 Millionen US-Dollar. Das Programm hat weltweit 130 Millionen Mitglieder.

Prämien-Einnahmequelle	Betrag (USD)
Punktverkäufe an Kreditkartenpartner	276 Millionen Dollar
Einnahmen aus dem Partnerprogramm	76 Millionen Dollar

InterContinental Hotels Group PLC (IHG) - Canvas Business Model: Value Propositions

High fee margin and cash flow for the corporate entity

InterContinental Hotels Group PLC (IHG) corporate entity realizes significant value through its asset-light, fee-based model. For the six months ended 30 June 2025, the Fee margin reached 64.7%, an increase of +3.9%pts compared to 60.8% in the first half of 2024. Revenue from the fee business for the first half of 2025 was $908m. The company is on track to return over $1.1bn to shareholders in 2025 through share repurchases and dividend payments. Analysts project Adjusted EPS to grow to 496 cents in 2025, up from 432.4 cents in 2024, supported by an expected Adjusted EBITDA of $1.189 billion. Incremental profit from loyalty point sales, which delivered approximately $25m in 2024, is expected to double in 2025. The growth algorithm targets approximately 100-150bps annual improvement in fee margin on average over the medium to long term from operational leverage.

The corporate entity's financial performance metrics for the first half of 2025 include:

• Operating profit from reportable segments: $604m.
• Revenue from fee business: $908m.
• Adjusted EPS: 242.5¢.
• Interim dividend per share: 58.6¢.

Enterprise platform that drives revenue for hotel owners

InterContinental Hotels Group PLC (IHG) provides an enterprise platform designed to enhance hotel owner returns. The percentage of room revenue booked through IHG-managed channels and sources reached 81% in 2024, an increase from 72% in 2020. The global estate as of the first half of 2025 stood at 999,000 rooms. The company's gross system growth year-over-year as of H1 2025 was +7.7%. The global pipeline at the end of 2024 was over 2,200 hotels, representing future system size growth of +33%.

The platform drives revenue through various commercial engine capabilities, such as upsell offers during the booking journey:

Brand Segment	Average Nightly Room Revenue Increase from Upsell Offers
Luxury & Lifestyle	around $40
Essentials	around $20

The platform also supports owner economics through the rapid roll-out of its new Revenue Management System (RMS), which was being rolled out to approximately 3,500 hotels.

Diverse brand choice for every traveler segment (Luxury to Essentials)

InterContinental Hotels Group PLC (IHG) offers a diverse portfolio to capture various market segments. As of early 2025, InterContinental Hotels Group PLC (IHG) operates 19 hotel brands globally. In Europe, the Luxury & Lifestyle segment's pipeline represents 27% of the development pipeline (71 hotels). As of December 31, 2024, the Luxury & Lifestyle portfolio comprised 536 properties (133k rooms), making up 14% of the total current system size. The Essentials portfolio, which includes the Holiday Inn brand family, makes up 75% of the UK and Ireland estate. As of December 31, 2024, IHG had 878 open hotels across 39 countries in Europe. The company's newest conversion brand, Garner, is expected to reach more than 500 hotels in its first 10 years.

The brand segmentation includes:

• Luxury & Lifestyle (e.g., Six Senses, Regent, InterContinental, Kimpton, Vignette Collection, Hotel Indigo).
• Premium (e.g., voco, Crowne Plaza).
• Essentials (e.g., Holiday Inn brand family).
• Suites (e.g., Candlewood Suites, Staybridge Suites).

Personalized guest experiences through the loyalty program

The IHG One Rewards loyalty program is a key driver of engagement and revenue. InterContinental Hotels Group PLC (IHG) had 145M+ loyalty members as of March 2025. Across major global brands, loyalty membership reached 675 million in 2024. In 2024, the percentage of room revenue booked through IHG-managed channels and sources, which includes loyalty members, was 81%. For the industry generally in 2024, loyalty revenues rose 8.3% to $1.2 billion. New co-brand credit card applications saw double-digit percentage growth year-on-year in 2024. Loyalty members are 70% more likely to choose the same hotel brand over competitors.

Global consistency and quality standards across all brands

InterContinental Hotels Group PLC (IHG) enforces quality through brand standards and sustainability initiatives. Energy Conservation Measures (ECMs) have been introduced into brand standards for implementation by the end of 2025. As of the end of 2024, more than 340 hotels had achieved third-party sustainability certification. The ongoing decarbonisation efforts drove an 11.5% reduction in carbon emissions per available room in 2024 compared to 2019. The company is working to roll out its new 'By IHG' endorsement across its brands in 2025.

InterContinental Hotels Group PLC (IHG) - Canvas Business Model: Customer Relationships

You're looking at how InterContinental Hotels Group PLC (IHG) manages its connections with guests and partners as of late 2025. It's a mix of high-tech automation and targeted, personal outreach.

Automated digital self-service via IHG.com and mobile app

InterContinental Hotels Group PLC (IHG) pushes guests toward its owned digital channels for efficiency. By the end of 2024, the percentage of room revenue booked through IHG-managed channels, which includes direct digital sources, reached 81%, up from 72% in 2020. This digital push is working; over 25% of total room revenue across the entire enterprise system was generated by these direct digital channels as of the end of 2024. The mobile app is a major driver here, accounting for two-thirds of all digital bookings. In 2024 alone, app downloads grew over +20% year-over-year, with app revenue also increasing over +20%. This focus on direct booking helps InterContinental Hotels Group PLC (IHG) manage costs and build direct guest profiles.

Personalized engagement through IHG One Rewards tiers

The IHG One Rewards loyalty program is central to personalized engagement. As of a 2025 context, the program boasts over 145M+ loyalty members. Member penetration, meaning the number of room nights booked by members, already exceeded 60% globally in 2024. A loyalty member, compared to a typical Online Travel Agency (OTA) guest, spends 10% more on average at an InterContinental Hotels Group PLC (IHG) hotel. The program features five elite status tiers, plus Milestone Rewards earned every 10 nights, regardless of status tier.

Here are the requirements to hit the higher elite tiers, which unlock better perks like bonus points and potential upgrades:

Status Tier	Qualifying Nights (Per Calendar Year)	Qualifying Points (Per Calendar Year)	Base Point Earning Bonus
Silver Elite	10	20,000	20%
Gold Elite	20	40,000	40%
Platinum Elite	40	60,000	60%
Diamond Elite	70	120,000	100%

For example, a Diamond Elite member earns 100% bonus points on top of base points. Also, members can earn Milestone Rewards, with options at the 40-night and 70-night tiers allowing them to choose two benefits at once.

Dedicated sales and account management for corporate clients

InterContinental Hotels Group PLC (IHG) actively courts the business travel segment, which is significant globally. Global business travel spending is projected to reach USD 1.57 trillion in 2025. The company reinforces these relationships through dedicated events; for instance, the 2025 Global Customer Appreciation Week in Greater China connected with hundreds of corporate accounts. Corporate travel managers use tools like the Customer Insights Portal to review monthly and yearly spending data, broken down by brand, region, and booking channel. This data-driven approach helps make business review meetings more productive, moving away from just looking at charts. Furthermore, clients booking for others via the Mini Program can earn up to 2,000 bonus points monthly, up to a maximum of 20,000 points monthly, as a way to thank them.

Long-term, high-touch relationships with hotel owners

The relationship with hotel owners is foundational to InterContinental Hotels Group PLC (IHG)'s asset-light, fee-based model. As of the first half of 2025, the global estate stood at nearly 1 million open rooms across over 6,700 hotels. The company is focused on strengthening owner returns, with a global pipeline of 338,383 rooms across 2,276 hotels as of H1 2025. The overall sentiment from owners is that InterContinental Hotels Group PLC (IHG) has a strong reputation for being easy to do business with. The company is on track to return over $1.1 billion to shareholders in 2025 through buybacks and dividends, which supports owner confidence. For the first half of 2025, the fee margin was 64.7%.

Key metrics showing owner value and growth momentum in H1 2025 include:

• Global RevPAR (Revenue Per Available Room) increased by 1.8%.
• Net system growth was +5.4% year-over-year.
• The company opened a record 207 hotels (31.4k rooms) in the first half of 2025, up 75% year-over-year in openings.
• The company signed 324 hotels (51.2k rooms) into its pipeline in H1 2025, up 15% year-over-year (excluding certain acquisitions).

Finance: draft 13-week cash view by Friday.

InterContinental Hotels Group PLC (IHG) - Canvas Business Model: Channels

You're looking at how InterContinental Hotels Group PLC (IHG) gets its rooms in front of customers as of late 2025. It's a multi-pronged approach, heavily leaning on technology and its massive loyalty base to control the booking journey.

Here's a quick look at the scale of the operation as of the latest reports:

Metric	Value (as of late 2025/latest report)	Source Context
Total Open Hotels	Over 6,800	September 2025
Total Open Rooms	1,010,756	2025
Development Pipeline	Over 2,300 hotels	Q3 2025
IHG One Rewards Members	Over 145 million	Q3 2025
Global Loyalty Penetration	Exceeds 60% of room nights	Latest available data
IHG-Managed Channel Revenue Share	81%	Full Year 2024
Direct Digital Channel Revenue Share	Over 25% of total room revenue	Full Year 2024
Global Employee Count	Approximately 385,000	Q3 2025

Direct online booking channels (IHG.com, IHG One Rewards App)

This is the preferred route for InterContinental Hotels Group PLC (IHG) because it offers the lowest cost of acquisition and maximizes fee revenue. The IHG One Rewards loyalty program is the engine driving this direct shift.

• IHG One Rewards membership stands at over 145 million members as of Q3 2025.
• Loyalty member penetration globally now exceeds 60% of all room nights booked.
• The IHG mobile app and other mobile channels now account for two-thirds of all digital bookings.
• In 2024, direct digital channels generated over 25% of total room revenue across the entire system.
• App downloads increased over +20% year-over-year in 2024, with revenue increasing over +20%.
• The Guest Reservation System (GRS) enables upselling of room attributes, achieving average nightly room revenue increases of around $20 for Essentials and Suites brands and $40 for Luxury & Lifestyle properties when selected.

Online Travel Agencies (OTAs) and Global Distribution Systems (GDS)

While InterContinental Hotels Group PLC (IHG) actively works to shift bookings to its direct channels, OTAs and GDS remain necessary components of the overall distribution mix, particularly for capturing demand outside the loyalty ecosystem.

• The contribution from OTAs has remained flat in recent years, contrasting with the growth in digital contribution.
• Bookings made through the GDS typically serve the business end of the market.
• The overall percentage of room revenue booked through IHG-managed channels reached 81% for 2024, indicating that the remaining portion is attributed to indirect channels like OTAs and GDS.

Physical hotel properties (over 6,760 worldwide)

The physical footprint is the core asset, representing the inventory available for sale through all channels. InterContinental Hotels Group PLC (IHG) continues to expand this physical presence globally.

• As of September 2025, InterContinental Hotels Group PLC (IHG) operates, franchises, and leases more than 6,800 hotels globally.
• The total number of open rooms reached 1,010,756 in 2025.
• The development pipeline, representing future inventory, stands at over 2,300 properties as of Q3 2025.
• The group employs approximately 385,000 people across its hotels and corporate offices globally as of Q3 2025.

Direct sales teams for corporate and group bookings

The direct sales force targets the corporate transient and group segments, which are crucial for filling rooms during non-peak leisure periods and securing large-volume contracts.

• Group business showed strength, with cumulative pace for groups and meetings for all future periods being 25% ahead of the previous year as of Q3 2024, suggesting strong forward-looking group sales execution into 2025.
• Business transient travel room revenue increased by 2% year-over-year in Q3 2024, with business travel by small and midsize enterprises up 8% year-to-date in that period, indicating consistent corporate demand feeding the direct sales pipeline.
• The company remains focused on capturing demand across stay occasions, which is foundational to the resilient strength of its business model.

InterContinental Hotels Group PLC (IHG) - Canvas Business Model: Customer Segments

You're looking at the core groups InterContinental Hotels Group PLC (IHG) serves to drive its asset-light, fee-based model. It's about who pays the fees, and who fills the rooms.

Leisure Travelers

For the first half of 2025, global rooms revenue growth was positive across all stay occasions, including leisure. Still, Q3 2025 saw a slight dip in leisure travel demand year-on-year.

• Leisure travel demand change (Q3 2025): -2% year-on-year room revenue.
• Leisure rooms revenue growth (Q1 2025): +2% year-on-year on a comparable basis.
• The historical booking mix was cited around 52% for leisure travelers.

Business Travelers and Small-to-Medium Enterprises (SMEs)

Business transient travel has shown consistent resilience, outpacing leisure in recent quarters. This segment is key to filling rooms during non-peak leisure periods.

Metric	Q1 2025 Growth (YOY)	Q3 2025 Growth (YOY)
Business Transient Room Revenue	+3%	+4%
US Government Travel (Q3 2025)	N/A	-20% compared to 2024.

Global Hotel Owners and Real Estate Investors (Franchise/Managed)

This group is arguably the most critical customer segment, as they provide the physical assets and generate the fees IHG collects. The model is heavily weighted toward franchising.

Here's the quick math on the asset-light structure as of March 31, 2025:

Business Model Type	Share of Business	Fee Revenue Source Example
Franchised	71%	Royalty Fee (fixed percentage of rooms revenue).
Managed	27%	Base Management Fee (fixed percentage of total hotel revenue).
Owned, Leased & Managed Lease	<1%	IHG records entire revenue and profit of the hotel.

The global estate size as of June 30, 2025, was just under 1 million rooms, hitting 999k rooms across 6,760 hotels, with a pipeline representing 34% of the current system size. The Luxury & Lifestyle segment alone accounts for 553 properties and 130k rooms currently open.

MICE (Meetings, Incentives, Conferences, and Exhibitions) Planners

MICE demand falls under the 'Group' category in IHG's reporting. Group revenue showed strong growth early in 2025 but softened later in the year.

• Group Bookings Room Revenue Growth (Q1 2025): +5% year-on-year.
• Group Travel Room Revenue Change (Q3 2025): -4% year-on-year.
• CEO Elie Maalouf noted the return of meetings, conferences, and events as business revenue surpassed 2019 levels in late 2023.

If onboarding takes 14+ days, churn risk rises, which is a defintely relevant consideration for franchise partners.

InterContinental Hotels Group PLC (IHG) - Canvas Business Model: Cost Structure

The Cost Structure for InterContinental Hotels Group PLC (IHG) is heavily weighted toward supporting the vast franchised and managed estate, with significant capital allocation towards shareholder returns and system-wide investment.

Cost Component	Reference Period/Status	Amount
Overheads for the fee business	FY 2024	$(689)M
Expenses relating to owned, leased and managed lease hotels	FY 2024	$(470)M
Adjusted Interest Expense	H1 2025	$91M
Adjusted Interest Expense (Expected Full Year)	FY 2025 Expectation	$195M-$205M
Share Buyback Program	2025 Plan	$900M
Share Buyback Program Completed (as of H1 2025)	30 June 2025	$423M (47% complete)
Total Expected Shareholder Returns (Buyback + Dividend)	2025 Expectation	>$1.1bn

You're looking at the core operational costs that keep the corporate engine running and the capital structure balanced. The structure reflects a high-asset-light model, meaning the largest direct operating costs are not property ownership but supporting the fee-based system.

• Investment in the System Fund for marketing and technology (H1 2025 Capital Investments Net Total): $20M
• System Fund and reimbursables result (H1 2025 Profit): $31M
• System Fund capital investments (H1 2025 Gross Out): $(19)M

The interest expense growth is notable; the H1 2025 adjusted interest expense of $91M rose 15%, driven largely by the effect of returning capital to shareholders. This is a direct consequence of the financing decisions supporting the shareholder return strategy. The company is on track to complete the $900M buyback program for 2025. As of the third quarter of 2025, $700 million of this program had been completed.

The operating costs for the small number of owned/leased hotels are a fraction of the fee business overheads, which is by design for InterContinental Hotels Group PLC (IHG). The FY 2024 figures show this split clearly:

Cost Category	FY 2024 Amount
Overheads from fee business	$(689)M
Expenses relating to owned, leased and managed lease hotels	$(470)M

The capital allocation priorities for 2025 clearly outline the outflow commitments:

• #1: Invest in the business to drive growth.
• #2: Sustainably grow the ordinary dividend.
• #3: Return surplus funds to shareholders.

The company is targeting a net debt:adjusted EBITDA ratio of 2.5x - 3.0x under normalised conditions. At June 30, 2025, the ratio stood at 2.67x.

InterContinental Hotels Group PLC (IHG) - Canvas Business Model: Revenue Streams

InterContinental Hotels Group PLC (IHG) revenue streams are heavily weighted toward its asset-light model, primarily driven by fees from franchised and managed properties.

Franchise and base management fees represented a significant portion of the core business performance for the first half of 2025.

Metric	H1 2025 Amount	Year-over-Year Change
Fee Business Revenue	$908M	+7%
Fee Margin	64.7%	+3.9 percentage points
Operating Profit from Reportable Segments	$604M	+13%

Incentive management fees are embedded within the fee structure, performance-based on hotel profit, and contributed to the fee margin expansion of 390bps in H1 2025.

Ancillary revenue from loyalty point sales and credit card agreements is a growing component, with specific financial targets:

• Incremental fee revenue from the sale of loyalty points was projected to reach ~$50M for the full year 2025, doubling the approximately $25M recognized in FY2024.
• Operating profit from co-brand credit cards was $39 million in 2023, with expectations for this figure to double by 2025.
• The change in accounting for loyalty points meant 100% of proceeds from certain point sales were reported within revenue from fee business from January 1, 2025, up from 50% in 2024.

Central revenue from technology and reservation fees is reported separately, though some loyalty point revenue is now classified within the fee business. Central revenue in 2024 was $262M, an increase of $41M (18.6%), driven by new co-brand credit card agreements and changes to the System Fund arrangement.

Revenue from owned, leased, and managed lease hotels constitutes a small portion of the overall revenue base, as the reported fee margin of 64.7% explicitly excludes the revenue and profit from these properties.