El Joint Corp. (JYNT): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el mundo dinámico del bienestar y la atención quiropráctica, el conjunto de la Corp. (Jynt) ha revolucionado la prestación de salud a través de un modelo de negocio innovador que transforma los servicios quiroprácticos tradicionales en soluciones accesibles, convenientes y asequibles. Al aprovechar un enfoque único impulsado por la franquicia y plataformas digitales de vanguardia, esta compañía ha interrumpido el mercado de la salud musculoesquelética, creando una experiencia perfecta para los pacientes que buscan estrategias de manejo del dolor rápido, transparente y holístico en diversos segmentos demográficos.

The Joint Corp. (Jynt) - Modelo de negocios: asociaciones clave

Franquiciados que operan clínicas quiroprácticas en todo el país

A partir del cuarto trimestre de 2023, el conjunto Corp. opera 750 clínicas quiroprácticas en los Estados Unidos a través de un modelo de franquicia. La compañía tenía 216 franquiciados que administraban estas ubicaciones.

Franquicia métrica	2023 datos
Total de clínicas	750
Número de franquiciados	216
Clínicas promedio por franquiciado	3.47

Proveedores de atención médica y redes de seguros

El conjunto Corp. mantiene asociaciones estratégicas con redes de atención médica seleccionadas y proveedores de seguros.

• United Healthcare
• Cigna
• Blue Cross Blue Shield (regiones seleccionadas)

Centros de bienestar y fitness

Tipo de asociación	Número de asociaciones
Asociaciones de gimnasios	87
Programas de bienestar corporativo	42

Plataformas de tecnología de salud digital

El conjunto Corp. se integra con plataformas de salud digital para la gestión y programación de pacientes.

• Software de gestión de la práctica: Mindbody
• Integración de telesalud: doxy.me
• Plataforma de compromiso del paciente: Kareo

Agencias de marketing y publicidad

En 2023, el conjunto Corp. asignó $ 4.2 millones a asociaciones de marketing y campañas de publicidad digital.

Categoría de asociación de marketing	Gasto anual
Agencias de marketing digital	$ 2.1 millones
Marketing en redes sociales	$ 1.3 millones
Asociaciones de medios tradicionales	$800,000

The Joint Corp. (Jynt) - Modelo de negocio: actividades clave

Prestación del servicio de atención quiropráctica

El conjunto de Corp. opera más de 700 clínicas quiroprácticas en 37 estados a partir del cuarto trimestre de 2023. La duración promedio de la visita al paciente es de 15 minutos. Las clínicas proporcionan ajustes quiroprácticos sin citas.

Métrico	Valor
Total de clínicas	700+
Estados cubiertos	37
Duración promedio de la visita	15 minutos

Desarrollo y apoyo de la franquicia

El conjunto Corp. utiliza un modelo de franquicia con el 97% de las ubicaciones de propiedad de franquicia. El desarrollo de la franquicia implica:

• Reclutamiento de franquicia integral
• Programas de capacitación operativa
• Soporte comercial continuo

Franquicia métrica	Porcentaje
Ubicaciones propiedad de la franquicia	97%

Administración de plataforma digital

Las plataformas digitales incluyen aplicaciones móviles y sistema de reserva en línea. En 2023, la plataforma digital facilitó 1,2 millones de reservas de pacientes en línea.

Métrica de plataforma digital	Valor
Reservas en línea (2023)	1.2 millones

Marketing y expansión de la marca

El presupuesto de marketing para 2023 fue de $ 12.4 millones. Concéntrese en el marketing digital y las campañas de concientización a la marca.

Métrico de marketing	Cantidad
Presupuesto de marketing (2023)	$ 12.4 millones

Capacitación y certificación continua del personal

Inversión anual en programas de capacitación y certificación del personal: $ 2.3 millones. El quiropráctico promedio recibe 40 horas de educación continua anualmente.

Métrica de entrenamiento	Valor
Inversión de capacitación (2023)	$ 2.3 millones
Educación continua anual	40 horas por quiropráctico

The Joint Corp. (Jynt) - Modelo de negocio: recursos clave

Protocolos de tratamiento quiropráctico patentado

El conjunto Corp. ha desarrollado protocolos de tratamiento estandarizados en sus más de 700 clínicas a partir del cuarto trimestre de 2023. Estos protocolos están diseñados para proporcionar una metodología constante de atención y tratamiento para el paciente.

Protocolo métrico	Datos cuantitativos
Enfoques de tratamiento estandarizados	6 técnicas de ajuste quiropráctico de núcleo
Duración promedio del tratamiento	15-20 minutos por sesión

Quiroprácticos capacitados y con licencia

A partir de 2023, el conjunto Corp. emplea y franquicias con aproximadamente 1,600 quiroprácticos con licencia en todo el país.

• Años promedio de experiencia profesional: 8.5 años
• Requisitos mínimos de licencia estatal cumplidos por todos los profesionales
• Programas de desarrollo profesional continuos

Programación digital y tecnología de gestión de pacientes

El conjunto Corp. utiliza infraestructura digital patentada para el manejo del paciente.

Métrica de tecnología	Datos cuantitativos
Interacciones digitales del paciente	Más de 2.5 millones de citas digitales anuales
Plataformas de programación en línea	Aplicación móvil y sistemas de reserva basados ​​en la web

Reconocimiento de marca en el mercado de bienestar

El conjunto Corp. ha establecido una presencia significativa del mercado en el segmento de bienestar quiropráctico.

• Total de ubicaciones clínicas: 740+ a partir del cuarto trimestre 2023
• Presencia en 37 estados en los Estados Unidos
• Visitas anuales al paciente: aproximadamente 1.7 millones

Sistemas de soporte operativo de franquicia

El conjunto Corp. proporciona una infraestructura integral de soporte de franquicias.

Métrica de soporte de franquicia	Datos cuantitativos
Total de ubicaciones franquiciadas	Más de 620 clínicas
Personal de apoyo a la franquicia	45 personal de apoyo operativo corporativo

The Joint Corp. (Jynt) - Modelo de negocio: propuestas de valor

Atención quiropráctica conveniente y asequible

El conjunto Corp. ofrece servicios quiroprácticos a un precio promedio de $ 29- $ 59 por visita sin requisitos de seguro. A partir del cuarto trimestre de 2023, la compañía opera 750 clínicas en 37 estados en los Estados Unidos.

Métrico de servicio	Valor
Costo de visita promedio	$44.50
Total de clínicas	750
Estados cubiertos	37

Servicios sin cita previa y no necesarios

El conjunto Corp. proporciona una programación flexible con horas de funcionamiento extendidas, generalmente:

• Horario de lunes a viernes: 10 am - 7 pm
• Horas de fin de semana: 10 am - 3 pm
• Tiempo de espera promedio: 15 minutos o menos

Modelos de precios transparentes

Tipo de membresía	Costo mensual	Visitas incluidas
Membresía básica	$59	4 visitas
Membresía premium	$79	8 visitas

Enfoque holístico para la salud musculoesquelética

El conjunto de Corp. se centra en el bienestar integral a través de ajustes quiroprácticos, con una duración promedio del tratamiento de 15-20 minutos por sesión.

Soluciones de bienestar accesibles para diversos datos demográficos

Demografía del mercado objetivo a partir de 2023:

• Rango de edad primaria: 25-55 años
• Distribución de género: 55% mujeres, 45% hombres
• Ingresos familiares promedio: $ 75,000 - $ 125,000

En 2023, el conjunto Corp. informó que atendía aproximadamente 1,2 millones de visitas al paciente anualmente en su red.

The Joint Corp. (Jynt) - Modelo de negocio: relaciones con los clientes

Plataformas de programación digital

El conjunto Corp. utiliza sistemas de reserva en línea con las siguientes especificaciones:

Característica de la plataforma	Métrico
Disponibilidad de reserva en línea	24/7 en más de 600 clínicas
Tiempo promedio de reserva en línea	Menos de 2 minutos
Porcentaje de reserva móvil	62% de las citas totales

Compromiso de aplicaciones móviles

Métricas de compromiso de aplicaciones móviles:

• Descargas totales de aplicaciones móviles: 1.2 millones
• Usuarios activos mensuales: 380,000
• Calificación de la tienda de aplicaciones: 4.7/5

Programas de membresía y fidelización

Categoría de membresía	Número de miembros	Tarifa mensual
Membresía básica	78,500	$ 49/mes
Membresía premium	42,300	$ 79/mes

Canales directos de comunicación del paciente

Detalles de la plataforma de comunicación:

• Frecuencia de comunicación por correo electrónico: boletines semanales
• Recordatorios de citas de SMS: tasa de entrega del 95%
• Tiempo de respuesta de atención al cliente: menos de 4 horas

Seguimiento de tratamiento personalizado

Función de seguimiento	Tasa de utilización
Registros de tratamiento digital	98% de los pacientes
Aplicación de seguimiento de progreso	76% de los pacientes activos
Planes de tratamiento personalizados	Tasa de personalización del 84%

The Joint Corp. (Jynt) - Modelo de negocio: canales

Ubicaciones clínicas quiroprácticas físicas

A partir del cuarto trimestre de 2023, el conjunto Corp. opera 800 clínicas en 37 estados en los Estados Unidos. La compañía mantiene un modelo basado en franquicias con la siguiente distribución clínica:

Región	Número de clínicas	Porcentaje de total
Costa oeste	245	30.6%
Suroeste	187	23.4%
Sudeste	156	19.5%
Medio oeste	132	16.5%
Nordeste	80	10%

Aplicación móvil

Las características de la aplicación móvil de la Corp. Corp.:

• Funcionalidad de reserva en línea
• Usuarios activos mensuales promedio: 175,000
• Estadísticas de descarga de la aplicación:
  • Tienda de aplicaciones de iOS: 78,000 descargas
  • Google Play Store: 62,000 descargas

Plataforma de reserva de sitios web

La plataforma de reserva en línea de la compañía genera:

• Tráfico web mensual: 350,000 visitantes únicos
• Tasa de conversión de reserva en línea: 22.5%
• Programación promedio de citas en línea: 45,000 por mes

Marketing en redes sociales

Plataforma	Seguidores	Tasa de compromiso
Instagram	85,000	3.2%
Facebook	120,000	2.7%
LinkedIn	45,000	1.5%

Campañas de publicidad digital

Gastos de marketing digital para 2023: $ 4.2 millones

• Gasto en anuncios de Google: $ 1.8 millones
• Publicidad en las redes sociales: $ 1.3 millones
• Anuncios programáticos de visualización: $ 1.1 millones

The Joint Corp. (Jynt) - Modelo de negocio: segmentos de clientes

Individuos activos que buscan el manejo del dolor

Según el informe financiero de la Corp. Corp. Q3 2023, el 37% de los pacientes quiroprácticos son individuos activos que buscan soluciones de manejo del dolor no invasivo.

Característica del cliente	Porcentaje
Buscadores de manejo del dolor	37%
Visitas mensuales promedio	2.4
Repita la tasa de pacientes	62%

Atletas y entusiastas del fitness

El conjunto Corp. se dirige a atletas con servicios quiroprácticos especializados, que representan el 22% de su base de clientes.

• Atletas profesionales
• Participantes de deportes recreativos
• Profesionales de capacitación en fitness

Trabajadores de oficina con problemas musculoesqueléticos

Los trastornos musculoesqueléticos relacionados con el lugar de trabajo impactan el 28% de los segmentos de clientes de la Corp.

Problema del lugar de trabajo	Porcentaje de clientes
Dolor de cuello	42%
Problemas de la espalda baja	35%
Lesiones de tensión repetitiva	23%

Consumidores conscientes de la salud de ingresos medios

El conjunto Corp. atiende principalmente a los consumidores de ingresos medios con ingresos domésticos entre $ 50,000 y $ 125,000.

• Ingreso familiar mediano del segmento objetivo: $ 87,500
• Edad promedio del paciente: 38 años
• Tasa de cobertura de seguro: 45%

Rango de edad de 25 a 55 años

El grupo demográfico principal del cliente para el conjunto Corp. tiene entre 25 y 55 años, lo que representa el 68% de su base de pacientes.

Grupo de edad	Porcentaje de pacientes
25-35 años	28%
36-45 años	24%
46-55 años	16%

The Joint Corp. (Jynt) - Modelo de negocio: Estructura de costos

Gastos de soporte operativo de franquicia

A partir de los informes financieros de 2023, el conjunto Corp. incurrió en los gastos de soporte operativo de la franquicia de $ 14.7 millones, lo que representa un aumento del 12.4% respecto al año anterior.

Categoría de gastos	Costo anual	Porcentaje de gastos operativos totales
Personal de apoyo a la franquicia	$ 6.2 millones	42.2%
Programas de capacitación	$ 3.5 millones	23.8%
Desarrollo de franquicias	$ 5 millones	34%

Compensación quiropráctica

La estructura de compensación de quiropráctico incluye:

• Rango de salario base: $ 60,000 - $ 120,000 anualmente
• Bonos basados ​​en el rendimiento: hasta el 15% del salario base
• Gastos anuales de compensación anual de quiropráctico: $ 22.3 millones

Costos de marketing y publicidad

Los gastos de marketing para 2023 totalizaron $ 8.6 millones, con el siguiente desglose:

Canal de marketing	Gasto anual	Porcentaje del presupuesto de marketing
Marketing digital	$ 4.2 millones	48.8%
Publicidad tradicional	$ 2.7 millones	31.4%
Campañas de redes sociales	$ 1.7 millones	19.8%

Mantenimiento de la infraestructura tecnológica

Costos de infraestructura tecnológica anual: $ 5.4 millones

• Licencias de software: $ 1.8 millones
• Servicios de computación en la nube: $ 1.2 millones
• Soporte y mantenimiento de TI: $ 2.4 millones

Overhead de bienes raíces y clínica

Gastos generales anuales de bienes raíces y clínicas Total: $ 37.5 millones

Categoría de gastos	Costo anual	Porcentaje de gastos generales
Alquiler de la clínica	$ 22.5 millones	60%
Utilidades	$ 6.3 millones	16.8%
Mantenimiento y reparaciones	$ 8.7 millones	23.2%

The Joint Corp. (Jynt) - Modelo de negocio: flujos de ingresos

Tarifas de servicio quiropráctico

A partir del cuarto trimestre de 2023, el conjunto Corp. reportó tarifas promedio de visita al paciente que oscilaban entre $ 30 y $ 50 por sesión. La compañía opera más de 700 clínicas quiroprácticas en los Estados Unidos.

Categoría de servicio	Tarifa promedio	Contribución anual de ingresos
Visitas quiroprácticas individuales	$39.95	$ 47.2 millones
Nuevas consultas de pacientes	$49.95	$ 8.5 millones

Ingresos de licencias de franquicias

En 2023, el conjunto Corp. generó un ingreso sustancial a partir de la licencia de franquicias.

Componentes de ingresos de licencia	Cantidad
Tarifa de franquicia inicial	$39,500
Ingresos totales de licencia de franquicia	$ 14.3 millones

Modelos de suscripción de membresía

La compañía ofrece múltiples niveles de membresía con flujos de ingresos recurrentes.

• Membresía ilimitada mensual: $ 59.95
• Membresía ilimitada anual: $ 599.40
• Programas de membresía corporativa

Tipo de membresía	Suscriptores totales	Ingresos anuales
Individual	52,000	$ 37.6 millones
Suscripción anual	18,500	$ 11.1 millones

Tarifas de transacción de plataforma digital

La reserva en línea y las plataformas de servicio digital generan ingresos adicionales.

Servicio digital	Tarifa de transacción	Ingresos digitales anuales
Reserva en línea	$ 1.50 por transacción	$ 3.2 millones
Consultas de telesalud	$ 25 por sesión	$ 1.8 millones

Venta de paquetes de bienestar

Los paquetes de bienestar integrales contribuyen a las fuentes de ingresos diversificados.

Paquete de bienestar	Precio	Volumen de ventas anual
Paquete de bienestar básico	$199	22,000 unidades
Paquete de bienestar premium	$399	8.500 unidades

The Joint Corp. (JYNT) - Canvas Business Model: Value Propositions

You're looking at the core reasons why The Joint Corp. (JYNT) has scaled to become the nation's largest franchisor of chiropractic clinics. The value propositions are built around removing the traditional barriers to routine care: time, complexity, and cost.

Convenient, no-appointment, walk-in chiropractic care.

The Joint Corp. (JYNT) emphasizes accessibility, which is reflected in its sheer scale and operational model. As of September 30, 2025, the network comprised 962 total clinics, with 884 being franchised locations. This vast footprint supports a high-volume model, having handled 14.7 million patient visits in 2024 alone. The model is explicitly designed around convenience:

• No appointments are required for service.
• Hours accommodate evenings and weekends.
• The environment is standardized and approachable, like a retail setting.

Affordable, cash-based model eliminating the need for insurance.

This is perhaps the most disruptive element of the value proposition. By focusing on cash and membership, The Joint Corp. (JYNT) bypasses the administrative friction of insurance, which is a major pain point for patients seeking routine care. The financial structure makes regular visits highly competitive against typical insurance co-pays.

Here's a quick look at the pricing structure as of 2025 data:

Service Type	Price Point / Range	Notes
Initial Visit Offer	Valued at $55	Includes consultation, exam, and adjustment.
Single Visit (Post-Initial)	$55	For those preferring to pay as they go.
Wellness Plan (Up to 4 visits/month)	Per Visit Cost: $18 to $23	Best for patients visiting two or more times per month.
Package Visits (e.g., 20 Visits)	Cost per visit: As low as $22	Flexible options for 1-2 visits per month.

The reliance on this model is clear: in 2024, 85% of system-wide gross sales came from memberships. Also, 36% of new patients in 2024 had never visited a chiropractor before The Joint, suggesting the affordability proposition is attracting a new customer segment.

Focused pain relief message, shifting from general wellness.

While the model supports routine wellness, the primary draw is targeted relief. The company is making quality care accessible for millions of patients seeking pain relief and ongoing wellness. The CEO noted a strategic focus on driving new patient acquisition, which is critical for a model reliant on recurring visits. The goal is to make routine care accessible to more people.

Standardized, non-clinical, and approachable retail clinic environment.

The physical layout and service delivery are designed to feel less like a traditional medical office and more like a convenient retail service. This is supported by the low initial buildout cost for franchisees compared to other health and wellness concepts like gyms or saunas. The company is the clear category leader, being larger than its next 10 competitors combined at the end of 2024. The focus on a simplified experience-no insurance hassles, no waiting for approvals-is central to this retail approach.

Finance: review Q4 2025 cash flow projections against the $29.7 million unrestricted cash balance as of September 30, 2025.

The Joint Corp. (JYNT) - Canvas Business Model: Customer Relationships

You're looking at how The Joint Corp. (JYNT) keeps its patients coming back and supports the people running the clinics. The focus here is on locking in that recurring revenue and making the patient journey smoother, especially as they push to be a pure-play franchisor.

Membership and wellness plans for recurring revenue and patient retention

The membership model is the backbone of The Joint Corp.'s revenue engine. This structure is designed to drive patient retention through predictable, recurring payments rather than one-off visits. You saw this clearly in 2024, where 85% of system-wide gross sales came directly from these memberships. This recurring revenue stream is what makes the asset-light model so attractive to franchisees.

To keep enhancing this, The Joint Corp. is actively testing ways to optimize pricing and value. As of November 2025, the company initiated a three-tiered pricing pilot specifically for its wellness plan. The strategy involves continuing to implement nominal price increases to balance affordability with the perceived patient value. This focus on membership underpins their goal of extending patient lifetime value (LTV).

Here's a snapshot of the revenue structure and related operational scale:

Metric	Value (2024 Full Year)	Value (Q3 2025)
System-Wide Sales	$530.3 million	$127.3 million
Percentage of Sales from Memberships	85%	Not explicitly stated for Q3 2025, but the model relies on this.
Revenue from Continuing Operations	$51.9 million	$13.4 million
Comp Sales (Clinics 13+ months)	4%	(2.0)%

The comp sales figure for Q3 2025 shows some near-term softness, which is why they're pushing technology and pricing pilots.

Self-service and engagement via the new mobile app

Investing in patient-facing technology is a direct effort to improve the customer relationship through convenience. The new mobile app officially launched systemwide in July 2025, following a multi-phase beta test. This technology investment was significant enough that depreciation and amortization expenses increased by 18% in Q2 2025, partly due to internal use software enhancements like the app launch.

Early adoption showed promise; in the second quarter of 2025, the app achieved approximately 10% active-patient adoption during its early rollout phase. The app is designed to streamline the in-clinic experience with specific features:

• In-Clinic Check-In using geofencing technology.
• Clinic Locator for finding the nearest location.
• Doctor In Clinic view to plan visits around preferred providers.
• Push Notifications for timely updates and promotions.

The goal is clear: extend LTV and engagement through seamless access to care. That's how you turn a visitor into a member.

High-touch support for franchisees and regional developers

For the franchise network, customer relationship management shifts to high-touch support to ensure consistent brand delivery and growth. The Joint Corp. is aggressively executing its transition to a pure-play franchisor, which requires strong relationships with its multi-unit operators. By the end of Q3 2025, the total clinic count stood at 962, with 884 being franchised, meaning 92% of the portfolio was franchised as of June 30, 2025.

Support is demonstrated through direct transactions and territory acquisition:

• Refranchised 37 corporate clinics in Q2 2025 for $11.2 million.
• Sold 13 franchise licenses in Q2 2025 and eight in Q3 2025.
• Acquired the rights to the Northwest regional developer (RD) territory for $2.8 million in Q2 2025.

The company is actively negotiating asset purchase agreements for all remaining corporate clinics, signaling a final push to complete the pure-play transition by the end of 2025. Finance: draft 13-week cash view by Friday.

The Joint Corp. (JYNT) - Canvas Business Model: Channels

You're looking at how The Joint Corp. (JYNT) gets its services to the customer as of the end of Q3 2025. It's a heavily franchised model now, but the remaining corporate clinics are actively being sold off.

The primary channel remains the physical clinic footprint, which is overwhelmingly franchised.

Channel Type	Count as of Q3 2025 (Sept 30, 2025)	Portfolio Percentage	Recent Activity (Q3 2025)
Franchised Clinics	884 units	92%	Opened nine, closed 11
Company-Owned/Managed Clinics	78 units remaining	8%	Closed three units
Total System Clinics	962 units	100%	Refranchised one clinic

The strategic pivot is clear, moving capital from operations to the balance sheet. For instance, in Q2 2025, The Joint Corp. refranchised 37 clinics for $11.2 million. Also, an initial agreement was signed to sell 45 corporate clinics in Southern California for $4.5 million. This shift reduces the direct operational channel while increasing the royalty-based franchise channel.

Digital and media channels are being refined to drive traffic into these physical locations. The company is actively investing in its digital presence.

• Selling and marketing expenses for Q3 2025 were reported at $2.8 million.
• This Q3 2025 spend represented a 13% increase year-over-year, driven by digital marketing transformation efforts.
• The brand marketing campaign shifted focus to pain relief, amplified by moving advertising spend from local to a national campaign.
• The mobile app, launched in July 2025, saw 18% adoption among new patients, with approximately 178,000 downloads.
• New "Kickstart" plans introduced in July 2025 were purchased by approximately 25% of new patients.

The physical retail presence is designed for accessibility, which is key to the value proposition. These are not appointment-only facilities.

The Joint Chiropractic locations are situated in convenient retail settings, often in strip malls, supporting the model of walk-in, affordable care that does not require insurance processing.

Finance: draft Q4 2025 cash flow projection by next Tuesday.

The Joint Corp. (JYNT) - Canvas Business Model: Customer Segments

You're analyzing The Joint Corp. (JYNT) and need to map out exactly who is walking through their clinic doors and who is buying into their system. The customer base clearly splits into two main groups: the end-users of the chiropractic service and the business partners buying the franchise rights.

Mass Market Consumers Seeking Routine, Affordable Chiropractic Adjustments

This segment is the core of The Joint Chiropractic's retail model. They are the people looking for quick, accessible care without the typical friction points of traditional healthcare. The company emphasizes making care convenient and affordable, specifically by eliminating the need for insurance. This appeals directly to a mass market accustomed to retail convenience. In 2024, The Joint Corp. recorded 14.7 million patient visits across its network. Furthermore, a significant portion of their growth comes from bringing new people into the category; in 2024, 36% of new patients had never visited a chiropractor before. This suggests a successful capture of consumers previously outside the traditional chiropractic market. The model's reliance on membership plans, which accounted for 85% of system-wide gross sales in 2024, speaks directly to the routine, recurring nature of this customer segment.

Patients with Acute or Chronic Pain Seeking Relief Without Insurance Hassle

This group seeks relief from pain, whether it's a sudden issue or ongoing chronic discomfort, but they prioritize speed and simplicity over complex billing. The Joint Chiropractic's policy of no appointments and low, transparent pricing directly serves this need for hassle-free relief. The company is actively pivoting its marketing to focus more on pain relief over general wellness, which targets this segment more acutely. For the nine months ended September 30, 2025, the system generated $39.7 million in revenue from continuing operations. While the exact split between acute and chronic pain patients isn't public, the high volume of visits-over 14 million annually-indicates a large base relying on this accessible care pathway. The company's structure, which refers patients with severe health issues to other professionals, reinforces its position as the go-to for non-severe, routine adjustments.

Multi-Unit Operators and Investors Seeking a Service-Based Franchise Model

This segment is composed of entrepreneurs and established multi-unit operators looking for a proven, service-based franchise opportunity. The Joint Corp. is actively transforming into a pure-play franchisor, which makes this segment critical to its future structure. As of September 30, 2025, the clinic portfolio was 92% franchised, totaling 884 franchised clinics out of 962 total locations. This transition is evidenced by Q2 2025 activity where the company sold 13 franchise licenses and refranchised 37 clinics for $11.2 million. The long-term potential for these operators is substantial; The Joint Corp. has identified ideal locations for approximately another 1,000 clinics in the US alone, meaning they are only about 50% of the way to their identified domestic potential. This group is attracted to the asset-light nature of the model as the company sheds corporate-owned clinics.

Here's a quick look at the scale of the system serving these customer segments as of late 2025:

Metric	Value as of Q3 2025 (Sept 30, 2025)	Context/Period
Total Clinics	962	As of September 30, 2025
Franchised Clinics Percentage	92%	As of September 30, 2025
Franchised Clinics Count	884	As of September 30, 2025
Company-Owned Clinics Count	78	As of September 30, 2025
System-Wide Sales	$127.3 million	Q3 2025
Annual Patient Visits (Latest Reported)	14.7 million	2024
New Patients (Latest Reported)	957,000	2024

The appeal to multi-unit operators is also seen in the recognition they receive from industry bodies. The brand was ranked No. 139 on Franchise Times' Top 400 list in 2025, and Entrepreneur named The Joint the top franchise in chiropractic services earlier in 2025. These accolades help validate the model for potential franchisees.

The consumer base is segmented by their need for care, which dictates their engagement level:

• Consumers seeking routine, affordable adjustments.
• Patients needing acute or chronic pain relief.
• New patients, where 36% in 2024 were new to chiropractic care.
• Franchise investors seeking a scalable service model.

The company's goal to reach approximately 1,950 potential clinic locations across the US, DC, and Puerto Rico shows the long runway for the franchisee segment. If you're looking at the investor side, the push to become a pure-play franchisor means the primary customer relationship shifts from clinic-level service delivery to managing the royalty stream from these operators. Finance: draft 13-week cash view by Friday.

The Joint Corp. (JYNT) - Canvas Business Model: Cost Structure

You're looking at the expenses The Joint Corp. incurs to run its franchisor and managed clinic operations as of late 2025. This structure is heavily influenced by the ongoing transition to a pure-play franchisor model, which shifts certain operational costs.

General and administrative (G&A) expenses, which were $7.3 million in Q3 2025, showed a slight reduction, decreasing 3% compared to the prior year period, reflecting efforts to right-size the cost structure. This is a key area where management is focusing on operating leverage.

Selling and marketing expenses totaled $2.8 million in Q3 2025. This represented an increase of 13% year-over-year, driven by the digital marketing transformation efforts and shifting ad spend toward national media to amplify the pain management brand message.

The costs associated with supporting the franchise network are significant. Franchise support and regional developer cost of revenues for Q3 2025 were reported at $2.232 million. This figure was actually down 6% compared to the third quarter of 2024, which the company attributed to lower regional developer royalties.

IT and software development costs are embedded within several line items, notably Depreciation and Amortization (D&A), which reflects capitalization of internal-use software. Depreciation and amortization expenses increased 18% in Q2 2025, directly tied to internal use software enhancements and developments, including the launch of the new mobile app. For Q3 2025, D&A was $0.4 million.

Here's a quick look at how these major cost components stacked up for the third quarter of 2025, based on continuing operations:

Cost Category	Q3 2025 Amount (Continuing Operations)	Year-over-Year Change (Q3 2025 vs Q3 2024)
General and Administrative (G&A) Expenses	$7.3 million	Decreased 3%
Selling and Marketing Expenses	$2.8 million	Increased 13%
Franchise and Regional Development Cost of Revenues	$2.232 million	Cost of Revenue overall decreased 6%
IT Investment Impact (D&A related to software)	$402,000 (Q2 2025 D&A)	Increased 18% in Q2 2025

You should also note other cost drivers that impact the bottom line as The Joint Corp. continues its strategic shift:

• Cost of revenue was $2.7 million in Q3 2025, down 6% year-over-year.
• Income tax expense for Q3 2025 was $10,000.
• The company repurchased 228,000 shares for $2.3 million in Q3 2025.
• The company has an undrawn line of credit with JP Morgan Chase for $20 million available through August 2027.

Finance: draft 13-week cash view by Friday.

The Joint Corp. (JYNT) - Canvas Business Model: Revenue Streams

You're looking at how The Joint Corp. (JYPT) pulls in cash, which is heavily weighted toward its franchise network. Honestly, the recurring revenue from those established locations is the bedrock here, but don't overlook the upfront fees and other smaller buckets that add up.

Here's a quick look at the components that made up their reported revenue streams for the second quarter of 2025. We can see the scale of the ongoing royalty machine versus the growth engine of new unit sales.

Revenue Component	Q2 2025 Amount
Royalty Fees	$8.1 million
Advertising Fund Revenue	$2.3 million
Corporate Clinic Revenue & Software Fees	$1.5 million
Franchise Fees (New Licenses)	(Based on 13 units sold)

The core revenue drivers for The Joint Corp. (JYNT) fall into a few distinct categories, which is typical for a franchisor model. If onboarding takes 14+ days, churn risk rises, so unit growth is key.

• Royalty fees from franchisees, which hit $8.1 million in Q2 2025.
• Franchise fees from new license sales, with 13 new clinics sold in Q2 2025.
• Advertising fund revenue, totaling $2.3 million for the second quarter of 2025.
• Corporate clinic revenue and associated software fees, amounting to $1.5 million in Q2 2025.

Looking further out, the total economic activity across the entire system gives you a sense of the revenue base The Joint Corp. (JYNT) is collecting royalties on. The full-year 2025 system-wide sales guidance sits between $530 million to $534 million. That's the top line the royalty percentage is applied against, so it's a critical metric for forecasting future royalty income, assuming the average royalty rate stays consistent.

Finance: draft 13-week cash view by Friday, making sure to factor in the defintely higher Q3 franchise fee projections.