The Joint Corp. (JYNT): Business Model Canvas [Jan-2025 Mise à jour]

Dans le monde dynamique du bien-être et des soins chiropratiques, le Joint Corp. (Jynt) a révolutionné la prestation de soins de santé grâce à un modèle commercial innovant qui transforme les services chiropratiques traditionnels en solutions accessibles, pratiques et abordables. En tirant parti d'une approche unique axée sur la franchise et d'une plateforme numérique de pointe, cette entreprise a perturbé le marché de la santé musculo-squelettique, créant une expérience transparente pour les patients à la recherche de stratégies de gestion rapide, transparente et holistique de la douleur à travers divers segments démographiques.

The Joint Corp. (Jynt) - Modèle d'entreprise: partenariats clés

Franchisés opérant des cliniques chiropratiques à l'échelle nationale

Depuis le quatrième trimestre 2023, le Joint Corp. exploite 750 cliniques chiropratiques à travers les États-Unis grâce à un modèle de franchise. L'entreprise comptait 216 franchisés gérant ces emplacements.

Métrique de franchise	2023 données
Cliniques totales	750
Nombre de franchisés	216
Cliniques moyennes par franchisé	3.47

Fournisseurs de soins de santé et réseaux d'assurance

Le Joint Corp. maintient des partenariats stratégiques avec certains réseaux de soins de santé et fournisseurs d'assurance.

• United Healthcare
• Cigna
• Blue Cross Blue Shield (Select Regions)

Centres de bien-être et de fitness

Type de partenariat	Nombre de partenariats
Partenariats du centre de fitness	87
Programmes de bien-être d'entreprise	42

Plateformes de technologie de santé numérique

Le Joint Corp. s'intègre aux plates-formes de santé numériques pour la gestion et la planification des patients.

• Logiciel de gestion de la pratique: Mindbody
• Intégration de la télésanté: doxy.me
• Plateforme d'engagement des patients: Kareo

Agences de marketing et de publicité

En 2023, le Joint Corp. a alloué 4,2 millions de dollars aux partenariats marketing et aux campagnes publicitaires numériques.

Catégorie de partenariat marketing	Dépenses annuelles
Agences de marketing numérique	2,1 millions de dollars
Marketing des médias sociaux	1,3 million de dollars
Partenariats médiatiques traditionnels	$800,000

The Joint Corp. (Jynt) - Modèle d'entreprise: activités clés

Prestation de services de soins chiropratiques

Le Joint Corp. exploite plus de 700 cliniques chiropratiques dans 37 États au quatrième trimestre 2023. La durée moyenne de la visite du patient est de 15 minutes. Les cliniques fournissent des ajustements chiropratiques sans rendez-vous.

Métrique	Valeur
Cliniques totales	700+
États couverts	37
Durée de visite moyenne	15 minutes

Développement et soutien de franchise

Le Joint Corp. utilise un modèle de franchise avec 97% des emplacements appartenant à des franchises. Le développement de la franchise implique:

• Recrutement de franchise complet
• Programmes de formation opérationnelle
• Assistance commerciale en cours

Métrique de franchise	Pourcentage
Emplacements appartenant à des franchises	97%

Gestion de la plate-forme numérique

Les plates-formes numériques incluent des applications mobiles et un système de réservation en ligne. En 2023, la plate-forme numérique a facilité 1,2 million de réservations de patients en ligne.

Métrique de la plate-forme numérique	Valeur
Réservations en ligne (2023)	1,2 million

Marketing et expansion de la marque

Le budget marketing de 2023 était de 12,4 millions de dollars. Concentrez-vous sur le marketing numérique et les campagnes de sensibilisation de la marque.

Métrique marketing	Montant
Budget marketing (2023)	12,4 millions de dollars

Formation et certification continue du personnel

Investissement annuel dans les programmes de formation et de certification du personnel: 2,3 millions de dollars. Le chiropraticien moyen reçoit 40 heures de formation continue chaque année.

Métrique de formation	Valeur
Investissement de formation (2023)	2,3 millions de dollars
Éducation continue annuelle	40 heures par chiropraticien

The Joint Corp. (Jynt) - Modèle d'entreprise: Ressources clés

Protocoles de traitement chiropratique propriétaires

Le Joint Corp. a développé des protocoles de traitement standardisés dans ses 700+ cliniques au T4 2023. Ces protocoles sont conçus pour fournir des soins et une méthodologie de traitement cohérents.

Métrique protocole	Données quantitatives
Approches de traitement standardisé	6 techniques de réglage de la chiropratique de base
Durée moyenne du traitement	15-20 minutes par session

Chiropraticiens formés et agréés

En 2023, le Joint Corp. emploie et franchise avec environ 1 600 chiropraticiens agréés à l'échelle nationale.

• Années moyennes d'expérience professionnelle: 8,5 ans
• Exigences minimales de licence d'État satisfaites par tous les praticiens
• Programmes de développement professionnel en cours

Planification numérique et technologie de gestion des patients

Le Joint Corp. utilise une infrastructure numérique propriétaire pour la gestion des patients.

Métrique technologique	Données quantitatives
Interactions numériques des patients	Plus de 2,5 millions de nominations numériques annuelles
Plateformes de planification en ligne	Applications mobiles et systèmes de réservation sur le Web

Reconnaissance de la marque sur le marché du bien-être

Le Joint Corp. a établi une présence importante sur le marché dans le segment du bien-être chiropratique.

• Emplacements de la clinique totale: 740+ au Q4 2023
• Présence dans 37 États à travers les États-Unis
• Visites annuelles des patients: environ 1,7 million

Franchise Systèmes de soutien opérationnel

The Joint Corp. fournit une infrastructure complète de soutien à la franchise.

Métrique de support de franchise	Données quantitatives
Emplacements franchisés totaux	620+ cliniques
Personnel de soutien à la franchise	45 Personnel de soutien opérationnel d'entreprise

The Joint Corp. (Jynt) - Modèle d'entreprise: propositions de valeur

Soins chiropratiques pratiques et abordables

Le Joint Corp. offre des services chiropratiques à un prix moyen de 29 $ à 59 $ par visite sans exigences d'assurance. Au quatrième trimestre 2023, la société exploite 750 cliniques dans 37 États aux États-Unis.

Métrique de service	Valeur
Coût de visite moyenne	$44.50
Cliniques totales	750
États couverts	37

Services sans rendez-vous et sans note

Le Joint Corp. fournit une planification flexible avec des heures de fonctionnement prolongées, généralement:

• Heures de semaine: 10 h à 19 h
• Heures de week-end: 10 h à 15 h
• Temps d'attente moyen: 15 minutes ou moins

Modèles de tarification transparente

Type d'adhésion	Coût mensuel	Les visites incluses
Abonnement de base	$59	4 visites
Abonnement premium	$79	8 visites

Approche holistique de la santé musculo-squelettique

Le Joint Corp. se concentre sur le bien-être complet par des ajustements chiropratiques, avec une durée moyenne de traitement de 15 à 20 minutes par session.

Solutions de bien-être accessibles pour diverses données démographiques

Demographies du marché cible à partir de 2023:

• Tranche d'âge primaire: 25 à 55 ans
• Distribution entre les sexes: 55% de femmes, 45% d'hommes
• Revenu moyen des ménages: 75 000 $ - 125 000 $

En 2023, le Joint Corp. a déclaré avoir servi environ 1,2 million de visites de patients par an sur son réseau.

The Joint Corp. (Jynt) - Modèle d'entreprise: relations avec les clients

Plates-formes de planification numérique

Le Joint Corp. utilise des systèmes de réservation en ligne avec les spécifications suivantes:

Fonctionnalité de plate-forme	Métrique
Disponibilité de réservation en ligne	24/7 dans plus de 600 cliniques
Temps de réservation en ligne moyen	Moins de 2 minutes
Pourcentage de réservation mobile	62% des nominations totales

Engagement des applications mobiles

Métriques d'engagement des applications mobiles:

• Téléchargements totaux d'applications mobiles: 1,2 million
• Utilisateurs actifs mensuels: 380 000
• Évaluation de l'App Store: 4.7 / 5

Programmes d'adhésion et de fidélité

Catégorie d'adhésion	Nombre de membres	Frais mensuels
Abonnement de base	78,500	49 $ / mois
Abonnement premium	42,300	79 $ / mois

Canaux de communication des patients directs

Détails de la plate-forme de communication:

• Fréquence de communication par e-mail: newsletters hebdomadaires
• Rappels de rendez-vous SMS: taux de livraison à 95%
• Temps de réponse du support client: moins de 4 heures

Suivi de traitement personnalisé

Fonction de suivi	Taux d'utilisation
Dossiers de traitement numérique	98% des patients
Application de suivi des progrès	76% des patients actifs
Plans de traitement personnalisés	Taux de personnalisation de 84%

The Joint Corp. (Jynt) - Modèle d'entreprise: canaux

Emplacements de la clinique de chiropratique physique

Au quatrième trimestre 2023, le Joint Corp. exploite 800 cliniques dans 37 États aux États-Unis. La société maintient un modèle basé sur une franchise avec la distribution de clinique suivante:

Région	Nombre de cliniques	Pourcentage du total
Côte ouest	245	30.6%
Sud-ouest	187	23.4%
Au sud-est	156	19.5%
Midwest	132	16.5%
Nord-est	80	10%

Application mobile

Les fonctionnalités de l'application mobile Joint Corp.:

• Fonctionnalité de réservation en ligne
• Utilisateurs actifs mensuels moyens: 175 000
• Statistiques de téléchargement de l'application:
  • IOS App Store: 78 000 téléchargements
  • Google Play Store: 62 000 téléchargements

Plateforme de réservation de site Web

La plateforme de réservation en ligne de l'entreprise génère:

• Trafic Web mensuel: 350 000 visiteurs uniques
• Taux de conversion de réservation en ligne: 22,5%
• Présentation moyenne des rendez-vous en ligne: 45 000 par mois

Marketing des médias sociaux

Plate-forme	Abonnés	Taux d'engagement
Instagram	85,000	3.2%
Facebook	120,000	2.7%
Liendin	45,000	1.5%

Campagnes publicitaires numériques

Dépenses de marketing numérique pour 2023: 4,2 millions de dollars

• Dépenses de publicité Google: 1,8 million de dollars
• Publicité des médias sociaux: 1,3 million de dollars
• Annonces d'affichage programmatique: 1,1 million de dollars

The Joint Corp. (Jynt) - Modèle d'entreprise: segments de clientèle

Des individus actifs à la recherche de la gestion de la douleur

Selon le rapport financier Joint Corp. T-Q3 2023, 37% des patients chiropratiques sont des individus actifs à la recherche de solutions de gestion de la douleur non invasive.

Caractéristique du client	Pourcentage
Demandeurs de gestion de la douleur	37%
Visites mensuelles moyennes	2.4
Répéter le taux du patient	62%

Athlètes et amateurs de fitness

Le Joint Corp. cible les athlètes avec des services chiropratiques spécialisés, représentant 22% de sa clientèle.

• Athlètes professionnels
• Participants sportifs récréatifs
• Professionnels de la formation en fitness

Travailleurs de bureau avec des problèmes musculo-squelettiques

Les troubles musculo-squelettiques liés au lieu de travail ont un impact sur 28% des segments de clientèle de Joint Corp.

Problème de travail	Pourcentage de clients
Douleurs au cou	42%
Problèmes de bas du dos	35%
Blessures de tension répétitive	23%

Consommateurs soucieux de la santé à revenu moyen

Le Joint Corp. dessert principalement les consommateurs à revenu moyen avec des revenus des ménages entre 50 000 $ et 125 000 $.

• Revenu médian des ménages du segment cible: 87 500 $
• Âge moyen du patient: 38 ans
• Taux de couverture d'assurance: 45%

Tranche d'âge de 25 à 55 ans

Le principal groupe démographique du client pour Joint Corp. a entre 25 et 55 ans, ce qui représente 68% de sa base de patients.

Groupe d'âge	Pourcentage de patients
25-35 ans	28%
36-45 ans	24%
46-55 ans	16%

The Joint Corp. (Jynt) - Modèle d'entreprise: Structure des coûts

Franchise Frais de soutien opérationnel

En 2023 rapports financiers, le Joint Corp. a engagé des frais de soutien opérationnel de franchise de 14,7 millions de dollars, ce qui représente une augmentation de 12,4% par rapport à l'année précédente.

Catégorie de dépenses	Coût annuel	Pourcentage des dépenses opérationnelles totales
Personnel de soutien à la franchise	6,2 millions de dollars	42.2%
Programmes de formation	3,5 millions de dollars	23.8%
Développement de franchise	5 millions de dollars	34%

Compensation des chiropraticiens

La structure de compensation des chiropraticiens comprend:

• Plage de salaire de base: 60 000 $ - 120 000 $ par an
• Bonus basés sur les performances: jusqu'à 15% du salaire de base
• Total des frais de rémunération annuels des chiropraticiens: 22,3 millions de dollars

Coûts de marketing et de publicité

Les frais de marketing pour 2023 ont totalisé 8,6 millions de dollars, avec la ventilation suivante:

Canal de marketing	Dépenses annuelles	Pourcentage du budget marketing
Marketing numérique	4,2 millions de dollars	48.8%
Publicité traditionnelle	2,7 millions de dollars	31.4%
Campagnes de médias sociaux	1,7 million de dollars	19.8%

Maintenance des infrastructures technologiques

Coûts d'infrastructure technologique annuelle: 5,4 millions de dollars

• Licence logicielle: 1,8 million de dollars
• Services de cloud computing: 1,2 million de dollars
• Soutien et maintenance informatique: 2,4 millions de dollars

Abands immobiliers et au-dessus de la clinique

Total des frais généraux annuels immobiliers et de la clinique: 37,5 millions de dollars

Catégorie de dépenses	Coût annuel	Pourcentage de frais généraux
Loyer de la clinique	22,5 millions de dollars	60%
Services publics	6,3 millions de dollars	16.8%
Entretien et réparations	8,7 millions de dollars	23.2%

The Joint Corp. (Jynt) - Modèle d'entreprise: Strots de revenus

Frais de service chiropratique

Au quatrième trimestre 2023, le Joint Corp. a déclaré des frais de visite moyens de patients allant de 30 $ à 50 $ par session. La société exploite plus de 700 cliniques chiropratiques à travers les États-Unis.

Catégorie de service	Frais moyens	Contribution annuelle des revenus
Visites chiropratiques individuelles	$39.95	47,2 millions de dollars
Nouvelles consultations de patients	$49.95	8,5 millions de dollars

Revenus de licence de franchise

En 2023, le Joint Corp. a généré un revenu substantiel à partir des licences de franchise.

Licensing Revenue Composants	Montant
Frais de franchise initiaux	$39,500
Revenu total de licence de franchise	14,3 millions de dollars

Modèles d'abonnement à l'adhésion

La société propose plusieurs niveaux d'adhésion avec des sources de revenus récurrentes.

• Adhésion mensuelle illimitée: 59,95 $
• Adhésion annuelle illimitée: 599,40 $
• Programmes d'adhésion aux entreprises

Type d'adhésion	Abonnés totaux	Revenus annuels
Individuel mensuel	52,000	37,6 millions de dollars
Abonnement annuel	18,500	11,1 millions de dollars

Frais de transaction de plate-forme numérique

Les plateformes de réservation en ligne et de service numérique génèrent des revenus supplémentaires.

Service numérique	Frais de transaction	Revenus numériques annuels
Réservation en ligne	1,50 $ par transaction	3,2 millions de dollars
Consultations de télésanté	25 $ par session	1,8 million de dollars

Ventes de forfaits de bien-être

Les forfaits de bien-être complets contribuent à des sources de revenus diversifiées.

Paquet de bien-être	Prix	Volume des ventes annuelles
Package de bien-être de base	$199	22 000 unités
Forfait de bien-être premium	$399	8 500 unités

The Joint Corp. (JYNT) - Canvas Business Model: Value Propositions

You're looking at the core reasons why The Joint Corp. (JYNT) has scaled to become the nation's largest franchisor of chiropractic clinics. The value propositions are built around removing the traditional barriers to routine care: time, complexity, and cost.

Convenient, no-appointment, walk-in chiropractic care.

The Joint Corp. (JYNT) emphasizes accessibility, which is reflected in its sheer scale and operational model. As of September 30, 2025, the network comprised 962 total clinics, with 884 being franchised locations. This vast footprint supports a high-volume model, having handled 14.7 million patient visits in 2024 alone. The model is explicitly designed around convenience:

• No appointments are required for service.
• Hours accommodate evenings and weekends.
• The environment is standardized and approachable, like a retail setting.

Affordable, cash-based model eliminating the need for insurance.

This is perhaps the most disruptive element of the value proposition. By focusing on cash and membership, The Joint Corp. (JYNT) bypasses the administrative friction of insurance, which is a major pain point for patients seeking routine care. The financial structure makes regular visits highly competitive against typical insurance co-pays.

Here's a quick look at the pricing structure as of 2025 data:

Service Type	Price Point / Range	Notes
Initial Visit Offer	Valued at $55	Includes consultation, exam, and adjustment.
Single Visit (Post-Initial)	$55	For those preferring to pay as they go.
Wellness Plan (Up to 4 visits/month)	Per Visit Cost: $18 to $23	Best for patients visiting two or more times per month.
Package Visits (e.g., 20 Visits)	Cost per visit: As low as $22	Flexible options for 1-2 visits per month.

The reliance on this model is clear: in 2024, 85% of system-wide gross sales came from memberships. Also, 36% of new patients in 2024 had never visited a chiropractor before The Joint, suggesting the affordability proposition is attracting a new customer segment.

Focused pain relief message, shifting from general wellness.

While the model supports routine wellness, the primary draw is targeted relief. The company is making quality care accessible for millions of patients seeking pain relief and ongoing wellness. The CEO noted a strategic focus on driving new patient acquisition, which is critical for a model reliant on recurring visits. The goal is to make routine care accessible to more people.

Standardized, non-clinical, and approachable retail clinic environment.

The physical layout and service delivery are designed to feel less like a traditional medical office and more like a convenient retail service. This is supported by the low initial buildout cost for franchisees compared to other health and wellness concepts like gyms or saunas. The company is the clear category leader, being larger than its next 10 competitors combined at the end of 2024. The focus on a simplified experience-no insurance hassles, no waiting for approvals-is central to this retail approach.

Finance: review Q4 2025 cash flow projections against the $29.7 million unrestricted cash balance as of September 30, 2025.

The Joint Corp. (JYNT) - Canvas Business Model: Customer Relationships

You're looking at how The Joint Corp. (JYNT) keeps its patients coming back and supports the people running the clinics. The focus here is on locking in that recurring revenue and making the patient journey smoother, especially as they push to be a pure-play franchisor.

Membership and wellness plans for recurring revenue and patient retention

The membership model is the backbone of The Joint Corp.'s revenue engine. This structure is designed to drive patient retention through predictable, recurring payments rather than one-off visits. You saw this clearly in 2024, where 85% of system-wide gross sales came directly from these memberships. This recurring revenue stream is what makes the asset-light model so attractive to franchisees.

To keep enhancing this, The Joint Corp. is actively testing ways to optimize pricing and value. As of November 2025, the company initiated a three-tiered pricing pilot specifically for its wellness plan. The strategy involves continuing to implement nominal price increases to balance affordability with the perceived patient value. This focus on membership underpins their goal of extending patient lifetime value (LTV).

Here's a snapshot of the revenue structure and related operational scale:

Metric	Value (2024 Full Year)	Value (Q3 2025)
System-Wide Sales	$530.3 million	$127.3 million
Percentage of Sales from Memberships	85%	Not explicitly stated for Q3 2025, but the model relies on this.
Revenue from Continuing Operations	$51.9 million	$13.4 million
Comp Sales (Clinics 13+ months)	4%	(2.0)%

The comp sales figure for Q3 2025 shows some near-term softness, which is why they're pushing technology and pricing pilots.

Self-service and engagement via the new mobile app

Investing in patient-facing technology is a direct effort to improve the customer relationship through convenience. The new mobile app officially launched systemwide in July 2025, following a multi-phase beta test. This technology investment was significant enough that depreciation and amortization expenses increased by 18% in Q2 2025, partly due to internal use software enhancements like the app launch.

Early adoption showed promise; in the second quarter of 2025, the app achieved approximately 10% active-patient adoption during its early rollout phase. The app is designed to streamline the in-clinic experience with specific features:

• In-Clinic Check-In using geofencing technology.
• Clinic Locator for finding the nearest location.
• Doctor In Clinic view to plan visits around preferred providers.
• Push Notifications for timely updates and promotions.

The goal is clear: extend LTV and engagement through seamless access to care. That's how you turn a visitor into a member.

High-touch support for franchisees and regional developers

For the franchise network, customer relationship management shifts to high-touch support to ensure consistent brand delivery and growth. The Joint Corp. is aggressively executing its transition to a pure-play franchisor, which requires strong relationships with its multi-unit operators. By the end of Q3 2025, the total clinic count stood at 962, with 884 being franchised, meaning 92% of the portfolio was franchised as of June 30, 2025.

Support is demonstrated through direct transactions and territory acquisition:

• Refranchised 37 corporate clinics in Q2 2025 for $11.2 million.
• Sold 13 franchise licenses in Q2 2025 and eight in Q3 2025.
• Acquired the rights to the Northwest regional developer (RD) territory for $2.8 million in Q2 2025.

The company is actively negotiating asset purchase agreements for all remaining corporate clinics, signaling a final push to complete the pure-play transition by the end of 2025. Finance: draft 13-week cash view by Friday.

The Joint Corp. (JYNT) - Canvas Business Model: Channels

You're looking at how The Joint Corp. (JYNT) gets its services to the customer as of the end of Q3 2025. It's a heavily franchised model now, but the remaining corporate clinics are actively being sold off.

The primary channel remains the physical clinic footprint, which is overwhelmingly franchised.

Channel Type	Count as of Q3 2025 (Sept 30, 2025)	Portfolio Percentage	Recent Activity (Q3 2025)
Franchised Clinics	884 units	92%	Opened nine, closed 11
Company-Owned/Managed Clinics	78 units remaining	8%	Closed three units
Total System Clinics	962 units	100%	Refranchised one clinic

The strategic pivot is clear, moving capital from operations to the balance sheet. For instance, in Q2 2025, The Joint Corp. refranchised 37 clinics for $11.2 million. Also, an initial agreement was signed to sell 45 corporate clinics in Southern California for $4.5 million. This shift reduces the direct operational channel while increasing the royalty-based franchise channel.

Digital and media channels are being refined to drive traffic into these physical locations. The company is actively investing in its digital presence.

• Selling and marketing expenses for Q3 2025 were reported at $2.8 million.
• This Q3 2025 spend represented a 13% increase year-over-year, driven by digital marketing transformation efforts.
• The brand marketing campaign shifted focus to pain relief, amplified by moving advertising spend from local to a national campaign.
• The mobile app, launched in July 2025, saw 18% adoption among new patients, with approximately 178,000 downloads.
• New "Kickstart" plans introduced in July 2025 were purchased by approximately 25% of new patients.

The physical retail presence is designed for accessibility, which is key to the value proposition. These are not appointment-only facilities.

The Joint Chiropractic locations are situated in convenient retail settings, often in strip malls, supporting the model of walk-in, affordable care that does not require insurance processing.

Finance: draft Q4 2025 cash flow projection by next Tuesday.

The Joint Corp. (JYNT) - Canvas Business Model: Customer Segments

You're analyzing The Joint Corp. (JYNT) and need to map out exactly who is walking through their clinic doors and who is buying into their system. The customer base clearly splits into two main groups: the end-users of the chiropractic service and the business partners buying the franchise rights.

Mass Market Consumers Seeking Routine, Affordable Chiropractic Adjustments

This segment is the core of The Joint Chiropractic's retail model. They are the people looking for quick, accessible care without the typical friction points of traditional healthcare. The company emphasizes making care convenient and affordable, specifically by eliminating the need for insurance. This appeals directly to a mass market accustomed to retail convenience. In 2024, The Joint Corp. recorded 14.7 million patient visits across its network. Furthermore, a significant portion of their growth comes from bringing new people into the category; in 2024, 36% of new patients had never visited a chiropractor before. This suggests a successful capture of consumers previously outside the traditional chiropractic market. The model's reliance on membership plans, which accounted for 85% of system-wide gross sales in 2024, speaks directly to the routine, recurring nature of this customer segment.

Patients with Acute or Chronic Pain Seeking Relief Without Insurance Hassle

This group seeks relief from pain, whether it's a sudden issue or ongoing chronic discomfort, but they prioritize speed and simplicity over complex billing. The Joint Chiropractic's policy of no appointments and low, transparent pricing directly serves this need for hassle-free relief. The company is actively pivoting its marketing to focus more on pain relief over general wellness, which targets this segment more acutely. For the nine months ended September 30, 2025, the system generated $39.7 million in revenue from continuing operations. While the exact split between acute and chronic pain patients isn't public, the high volume of visits-over 14 million annually-indicates a large base relying on this accessible care pathway. The company's structure, which refers patients with severe health issues to other professionals, reinforces its position as the go-to for non-severe, routine adjustments.

Multi-Unit Operators and Investors Seeking a Service-Based Franchise Model

This segment is composed of entrepreneurs and established multi-unit operators looking for a proven, service-based franchise opportunity. The Joint Corp. is actively transforming into a pure-play franchisor, which makes this segment critical to its future structure. As of September 30, 2025, the clinic portfolio was 92% franchised, totaling 884 franchised clinics out of 962 total locations. This transition is evidenced by Q2 2025 activity where the company sold 13 franchise licenses and refranchised 37 clinics for $11.2 million. The long-term potential for these operators is substantial; The Joint Corp. has identified ideal locations for approximately another 1,000 clinics in the US alone, meaning they are only about 50% of the way to their identified domestic potential. This group is attracted to the asset-light nature of the model as the company sheds corporate-owned clinics.

Here's a quick look at the scale of the system serving these customer segments as of late 2025:

Metric	Value as of Q3 2025 (Sept 30, 2025)	Context/Period
Total Clinics	962	As of September 30, 2025
Franchised Clinics Percentage	92%	As of September 30, 2025
Franchised Clinics Count	884	As of September 30, 2025
Company-Owned Clinics Count	78	As of September 30, 2025
System-Wide Sales	$127.3 million	Q3 2025
Annual Patient Visits (Latest Reported)	14.7 million	2024
New Patients (Latest Reported)	957,000	2024

The appeal to multi-unit operators is also seen in the recognition they receive from industry bodies. The brand was ranked No. 139 on Franchise Times' Top 400 list in 2025, and Entrepreneur named The Joint the top franchise in chiropractic services earlier in 2025. These accolades help validate the model for potential franchisees.

The consumer base is segmented by their need for care, which dictates their engagement level:

• Consumers seeking routine, affordable adjustments.
• Patients needing acute or chronic pain relief.
• New patients, where 36% in 2024 were new to chiropractic care.
• Franchise investors seeking a scalable service model.

The company's goal to reach approximately 1,950 potential clinic locations across the US, DC, and Puerto Rico shows the long runway for the franchisee segment. If you're looking at the investor side, the push to become a pure-play franchisor means the primary customer relationship shifts from clinic-level service delivery to managing the royalty stream from these operators. Finance: draft 13-week cash view by Friday.

The Joint Corp. (JYNT) - Canvas Business Model: Cost Structure

You're looking at the expenses The Joint Corp. incurs to run its franchisor and managed clinic operations as of late 2025. This structure is heavily influenced by the ongoing transition to a pure-play franchisor model, which shifts certain operational costs.

General and administrative (G&A) expenses, which were $7.3 million in Q3 2025, showed a slight reduction, decreasing 3% compared to the prior year period, reflecting efforts to right-size the cost structure. This is a key area where management is focusing on operating leverage.

Selling and marketing expenses totaled $2.8 million in Q3 2025. This represented an increase of 13% year-over-year, driven by the digital marketing transformation efforts and shifting ad spend toward national media to amplify the pain management brand message.

The costs associated with supporting the franchise network are significant. Franchise support and regional developer cost of revenues for Q3 2025 were reported at $2.232 million. This figure was actually down 6% compared to the third quarter of 2024, which the company attributed to lower regional developer royalties.

IT and software development costs are embedded within several line items, notably Depreciation and Amortization (D&A), which reflects capitalization of internal-use software. Depreciation and amortization expenses increased 18% in Q2 2025, directly tied to internal use software enhancements and developments, including the launch of the new mobile app. For Q3 2025, D&A was $0.4 million.

Here's a quick look at how these major cost components stacked up for the third quarter of 2025, based on continuing operations:

Cost Category	Q3 2025 Amount (Continuing Operations)	Year-over-Year Change (Q3 2025 vs Q3 2024)
General and Administrative (G&A) Expenses	$7.3 million	Decreased 3%
Selling and Marketing Expenses	$2.8 million	Increased 13%
Franchise and Regional Development Cost of Revenues	$2.232 million	Cost of Revenue overall decreased 6%
IT Investment Impact (D&A related to software)	$402,000 (Q2 2025 D&A)	Increased 18% in Q2 2025

You should also note other cost drivers that impact the bottom line as The Joint Corp. continues its strategic shift:

• Cost of revenue was $2.7 million in Q3 2025, down 6% year-over-year.
• Income tax expense for Q3 2025 was $10,000.
• The company repurchased 228,000 shares for $2.3 million in Q3 2025.
• The company has an undrawn line of credit with JP Morgan Chase for $20 million available through August 2027.

Finance: draft 13-week cash view by Friday.

The Joint Corp. (JYNT) - Canvas Business Model: Revenue Streams

You're looking at how The Joint Corp. (JYPT) pulls in cash, which is heavily weighted toward its franchise network. Honestly, the recurring revenue from those established locations is the bedrock here, but don't overlook the upfront fees and other smaller buckets that add up.

Here's a quick look at the components that made up their reported revenue streams for the second quarter of 2025. We can see the scale of the ongoing royalty machine versus the growth engine of new unit sales.

Revenue Component	Q2 2025 Amount
Royalty Fees	$8.1 million
Advertising Fund Revenue	$2.3 million
Corporate Clinic Revenue & Software Fees	$1.5 million
Franchise Fees (New Licenses)	(Based on 13 units sold)

The core revenue drivers for The Joint Corp. (JYNT) fall into a few distinct categories, which is typical for a franchisor model. If onboarding takes 14+ days, churn risk rises, so unit growth is key.

• Royalty fees from franchisees, which hit $8.1 million in Q2 2025.
• Franchise fees from new license sales, with 13 new clinics sold in Q2 2025.
• Advertising fund revenue, totaling $2.3 million for the second quarter of 2025.
• Corporate clinic revenue and associated software fees, amounting to $1.5 million in Q2 2025.

Looking further out, the total economic activity across the entire system gives you a sense of the revenue base The Joint Corp. (JYNT) is collecting royalties on. The full-year 2025 system-wide sales guidance sits between $530 million to $534 million. That's the top line the royalty percentage is applied against, so it's a critical metric for forecasting future royalty income, assuming the average royalty rate stays consistent.

Finance: draft 13-week cash view by Friday, making sure to factor in the defintely higher Q3 franchise fee projections.