The Joint Corp. (Jynt): Modelo de Negócios Canvas [Jan-2025 Atualizado]

No mundo dinâmico de bem -estar e atendimento de quiroprática, a Joint Corp. (JYNT) revolucionou a prestação de cuidados de saúde por meio de um modelo de negócios inovador que transforma os serviços de quiropraxia tradicionais em soluções acessíveis, convenientes e acessíveis. Ao alavancar uma abordagem exclusiva de franquia e plataformas digitais de ponta, esta empresa interrompeu o mercado de saúde musculoesquelética, criando uma experiência perfeita para pacientes que buscam estratégias de gerenciamento da dor rápidas, transparentes e holísticas em diversos segmentos demográficos.

The Joint Corp. (Jynt) - Modelo de Negócios: Principais Parcerias

Franqueados clínicas de quiroprática operacionais em todo o país

A partir do quarto trimestre de 2023, a Juxic Corp. opera 750 clínicas de quiropraxia nos Estados Unidos através de um modelo de franquia. A empresa tinha 216 franqueados gerenciando esses locais.

Métrica de franquia	2023 dados
Total de clínicas	750
Número de franqueados	216
Clínicas médias por franqueado	3.47

Provedores de saúde e redes de seguros

A Joint Corp. mantém parcerias estratégicas com redes de saúde selecionadas e provedores de seguros.

• United Healthcare
• Cigna
• Blue Cross Blue Shield (selecione regiões)

Centros de bem -estar e fitness

Tipo de parceria	Número de parcerias
Parcerias do Centro de Fitness	87
Programas de bem -estar corporativo	42

Plataformas de tecnologia de saúde digital

O conjunto da Corp. se integra às plataformas de saúde digital para gerenciamento e agendamento de pacientes.

• Software de gerenciamento de prática: Mindbody
• Integração de telessaúde: doxy.me
• Plataforma de engajamento do paciente: Kareo

Agências de marketing e publicidade

Em 2023, a Joint Corp. alocou US $ 4,2 milhões para parcerias de marketing e campanhas de publicidade digital.

Categoria de parceria de marketing	Gasto anual
Agências de marketing digital	US $ 2,1 milhões
Marketing de mídia social	US $ 1,3 milhão
Parcerias de mídia tradicionais	$800,000

The Joint Corp. (Jynt) - Modelo de Negócios: Atividades -chave

Prestação de serviços de atendimento quiroprático

O conjunto da Corp. opera mais de 700 clínicas de quiropraxia em 37 estados a partir do quarto trimestre de 2023. A duração média da visita ao paciente é de 15 minutos. As clínicas fornecem ajustes de quiropraxia sem compromissos.

Métrica	Valor
Total de clínicas	700+
Estados cobertos	37
Duração média da visita	15 minutos

Desenvolvimento e suporte de franquia

A Joint Corp. utiliza um modelo de franquia, com 97% dos locais sendo de propriedade da franquia. O desenvolvimento da franquia envolve:

• Recrutamento abrangente de franquia
• Programas de treinamento operacional
• Suporte comercial em andamento

Métrica de franquia	Percentagem
Locais de propriedade da franquia	97%

Gerenciamento de plataforma digital

As plataformas digitais incluem aplicativos móveis e sistema de reserva on -line. Em 2023, a plataforma digital facilitou 1,2 milhão de reservas de pacientes on -line.

Métrica da plataforma digital	Valor
Reservas on -line (2023)	1,2 milhão

Marketing e expansão da marca

O orçamento de marketing para 2023 foi de US $ 12,4 milhões. Concentre -se nas campanhas de marketing digital e reconhecimento da marca.

Métrica de marketing	Quantia
Orçamento de marketing (2023)	US $ 12,4 milhões

Treinamento e certificação contínua da equipe

Investimento anual em programas de treinamento e certificação da equipe: US $ 2,3 milhões. O quiroprático médio recebe 40 horas de educação continuada anualmente.

Métrica de treinamento	Valor
Investimento de treinamento (2023)	US $ 2,3 milhões
Educação continuada anual	40 horas por quiroprático

The Joint Corp. (Jynt) - Modelo de Negócios: Recursos -Principais

Protocolos de tratamento quiroprático proprietários

A Joint Corp. desenvolveu protocolos de tratamento padronizados em suas mais de 700 clínicas a partir do quarto trimestre 2023. Esses protocolos são projetados para fornecer atendimento consistente ao paciente e metodologia de tratamento.

Métrica de protocolo	Dados quantitativos
Abordagens de tratamento padronizadas	6 técnicas de ajuste de quiroprática central
Duração média do tratamento	15-20 minutos por sessão

Quiropráticos treinados e licenciados

A partir de 2023, a Joint Corp. emprega e franquias com aproximadamente 1.600 quiropráticos licenciados em todo o país.

• Anos médios de experiência profissional: 8,5 anos
• Requisitos mínimos de licenciamento estadual atendidos por todos os profissionais
• Programas de desenvolvimento profissional em andamento

Programação digital e tecnologia de gerenciamento de pacientes

A Joint Corp. utiliza infraestrutura digital proprietária para o gerenciamento de pacientes.

Métrica de tecnologia	Dados quantitativos
Interações digitais de pacientes	Mais de 2,5 milhões de compromissos digitais anuais
Plataformas de agendamento online	Aplicativos móveis e sistemas de reserva baseados na Web

Reconhecimento da marca no mercado de bem -estar

A Joint Corp. estabeleceu uma presença significativa no mercado no segmento de bem -estar quiroprático.

• Locais totais da clínica: 740+ a partir do quarto trimestre 2023
• Presença em 37 estados nos Estados Unidos
• Visitas anuais dos pacientes: aproximadamente 1,7 milhão

Sistemas de suporte operacional de franquia

A Joint Corp. fornece infraestrutura abrangente de suporte à franquia.

Métrica de suporte à franquia	Dados quantitativos
Total de locais franqueados	620+ Clínicas
Funcionários de suporte à franquia	45 pessoal de suporte operacional corporativo

The Joint Corp. (Jynt) - Modelo de Negócios: Proposições de Valor

Cuidados quiropráticos convenientes e acessíveis

A Joint Corp. oferece serviços de quiropraxia a um preço médio de US $ 29 a US $ 59 por visita sem requisitos de seguro. A partir do quarto trimestre de 2023, a empresa opera 750 clínicas em 37 estados nos Estados Unidos.

Métrica de serviço	Valor
Custo médio da visita	$44.50
Total de clínicas	750
Estados cobertos	37

Serviços de Walk-In e sem nomeação

O conjunto da Corp. fornece programação flexível com horários de operação prolongados, normalmente:

• Horário da semana: 10h às 19h
• Horário de fim de semana: 10h - 15h
• Tempo médio de espera: 15 minutos ou menos

Modelos de preços transparentes

Tipo de associação	Custo mensal	Visitas incluídas
Associação básica	$59	4 visitas
Associação premium	$79	8 visitas

Abordagem holística da saúde musculoesquelética

A Corp. Joint se concentra no bem-estar abrangente por meio de ajustes quiropráticos, com uma duração média do tratamento de 15 a 20 minutos por sessão.

Soluções de bem -estar acessíveis para diversos dados demográficos

Demografia do mercado -alvo a partir de 2023:

• Faixa de idade primária: 25-55 anos
• Distribuição de gênero: 55% do sexo feminino, 45% do sexo masculino
• Renda familiar média: US $ 75.000 - US $ 125.000

Em 2023, a Corp. Joint relatou atender a aproximadamente 1,2 milhão de visitas de pacientes anualmente em toda a sua rede.

The Joint Corp. (Jynt) - Modelo de Negócios: Relacionamentos do Cliente

Plataformas de agendamento digital

A Junta Corp. utiliza sistemas de reservas on -line com as seguintes especificações:

Recurso da plataforma	Métrica
Disponibilidade de reserva on -line	24/7 em mais de 600 clínicas
Tempo médio de reserva online	Menos de 2 minutos
Porcentagem de reserva móvel	62% do total de compromissos

Engajamento de aplicativos móveis

Métricas de engajamento de aplicativos móveis:

• Downloads de aplicativos móveis totais: 1,2 milhão
• Usuários ativos mensais: 380.000
• App Store Classificação: 4.7/5

Programas de associação e fidelidade

Categoria de associação	Número de membros	Taxa mensal
Associação básica	78,500	US $ 49/mês
Associação premium	42,300	US $ 79/mês

Canais de comunicação direta do paciente

Detalhes da plataforma de comunicação:

• Frequência de comunicação por e -mail: boletins semanais
• Lembretes de nomeação de SMS: taxa de entrega de 95%
• Tempo de resposta de suporte ao cliente: menos de 4 horas

Rastreamento de tratamento personalizado

Recurso de rastreamento	Taxa de utilização
Registros de tratamento digital	98% dos pacientes
App de rastreamento de progresso	76% dos pacientes ativos
Planos de tratamento personalizados	Taxa de personalização de 84%

The Joint Corp. (Jynt) - Modelo de Negócios: Canais

Locais de clínica quiroprática física

A partir do quarto trimestre de 2023, a Joint Corp. opera 800 clínicas em 37 estados nos Estados Unidos. A empresa mantém um modelo baseado em franquia com a seguinte distribuição clínica:

Região	Número de clínicas	Porcentagem de total
Costa Oeste	245	30.6%
Sudoeste	187	23.4%
Sudeste	156	19.5%
Centro -Oeste	132	16.5%
Nordeste	80	10%

Aplicativo móvel

Os recursos do aplicativo móvel da Corp. Corp.:

• Funcionalidade de reserva on -line
• Usuários ativos mensais médios: 175.000
• Estatísticas de download de aplicativos:
  • IOS App Store: 78.000 Downloads
  • Google Play Store: 62.000 Downloads

Plataforma de reserva de sites

A plataforma de reserva on -line da empresa gera:

• Tráfego da Web mensal: 350.000 visitantes únicos
• Taxa de conversão de reservas on -line: 22,5%
• Programação média de compromisso on -line: 45.000 por mês

Marketing de mídia social

Plataforma	Seguidores	Taxa de engajamento
Instagram	85,000	3.2%
Facebook	120,000	2.7%
LinkedIn	45,000	1.5%

Campanhas de publicidade digital

Despesas de marketing digital para 2023: US $ 4,2 milhões

• Gastos do Google Ads: US $ 1,8 milhão
• Publicidade de mídia social: US $ 1,3 milhão
• Anúncios de exibição programática: US $ 1,1 milhão

The Joint Corp. (Jynt) - Modelo de Negócios: Segmentos de Clientes

Indivíduos ativos que buscam manejo da dor

De acordo com o Relatório Financeiro do Ponte Corp. Q3 2023, 37% dos pacientes de quiropraxia são indivíduos ativos que buscam soluções de gerenciamento de dor não invasivas.

Característica do cliente	Percentagem
Buscadores de gerenciamento da dor	37%
Visitas mensais médias	2.4
Repetir a taxa de paciente	62%

Atletas e entusiastas de fitness

A Joint Corp. visa atletas com serviços de quiropraxia especializados, representando 22% de sua base de clientes.

• Atletas profissionais
• Participantes de esportes recreativos
• Profissionais de treinamento de fitness

Trabalhadores de escritório com questões musculoesqueléticas

Os distúrbios musculoesqueléticos relacionados ao local de trabalho afetam 28% dos segmentos de clientes da Junção Joint Corp..

Problema no local de trabalho	Porcentagem de clientes
Dor no pescoço	42%
Problemas na região lombar	35%
Lesões repetitivas de deformação	23%

Consumidores conscientes da saúde da renda média

A Joint Corp. atende principalmente aos consumidores de renda média com renda familiar entre US $ 50.000 e US $ 125.000.

• Renda familiar mediana do segmento -alvo: US $ 87.500
• Idade média do paciente: 38 anos
• Taxa de cobertura de seguro: 45%

Faixa etária de 25 a 55 anos

A demografia do cliente principal para a Corp. Joint tem entre 25 e 55 anos, representando 68% de sua base de pacientes.

Faixa etária	Porcentagem de pacientes
25-35 anos	28%
36-45 anos	24%
46-55 anos	16%

The Joint Corp. (Jynt) - Modelo de Negócios: Estrutura de Custo

Despesas de suporte operacional de franquia

A partir de 2023 Relatórios Financeiros, a Joint Corp. incorria despesas de suporte operacional de franquia de US $ 14,7 milhões, representando um aumento de 12,4% em relação ao ano anterior.

Categoria de despesa	Custo anual	Porcentagem do total de despesas operacionais
Funcionários de suporte à franquia	US $ 6,2 milhões	42.2%
Programas de treinamento	US $ 3,5 milhões	23.8%
Desenvolvimento de franquia	US $ 5 milhões	34%

Compensação do quiroprático

A estrutura de compensação de quiroprático inclui:

• Salário -base Faixa: US $ 60.000 - US $ 120.000 anualmente
• Bônus baseados em desempenho: até 15% do salário-base
• Despesas anuais de compensação anual de quiroprático: US $ 22,3 milhões

Custos de marketing e publicidade

As despesas de marketing de 2023 totalizaram US $ 8,6 milhões, com a seguinte quebra:

Canal de marketing	Gasto anual	Porcentagem de orçamento de marketing
Marketing digital	US $ 4,2 milhões	48.8%
Publicidade tradicional	US $ 2,7 milhões	31.4%
Campanhas de mídia social	US $ 1,7 milhão	19.8%

Manutenção de infraestrutura de tecnologia

Custos anuais de infraestrutura de tecnologia: US $ 5,4 milhões

• Licenciamento de software: US $ 1,8 milhão
• Serviços de computação em nuvem: US $ 1,2 milhão
• Suporte e manutenção de TI: US $ 2,4 milhões

Imóveis e sobrecarga clínica

Despesas gerais e de sobrecarga de imóveis e clínicas anuais totais: US $ 37,5 milhões

Categoria de despesa	Custo anual	Porcentagem de sobrecarga
Aluguel da clínica	US $ 22,5 milhões	60%
Utilitários	US $ 6,3 milhões	16.8%
Manutenção e reparos	US $ 8,7 milhões	23.2%

The Joint Corp. (Jynt) - Modelo de Negócios: Fluxos de Receita

Taxas de serviço quiroprático

A partir do quarto trimestre 2023, a Corp. Joint Relatou taxas médias de visita ao paciente que variam de US $ 30 a US $ 50 por sessão. A empresa opera mais de 700 clínicas de quiropraxia nos Estados Unidos.

Categoria de serviço	Taxa média	Contribuição anual da receita
Visitas de quiropraxia individuais	$39.95	US $ 47,2 milhões
Novas consultas de pacientes	$49.95	US $ 8,5 milhões

Receitas de licenciamento de franquia

Em 2023, a Joint Corp. gerou renda substancial do licenciamento de franquias.

Componentes de receita de licenciamento	Quantia
Taxa inicial de franquia	$39,500
Receita total de licenciamento de franquia	US $ 14,3 milhões

Modelos de assinatura de associação

A empresa oferece vários níveis de associação com fluxos de receita recorrentes.

• Associação mensal ilimitada: US $ 59,95
• Associação Anual Ilimitada: US $ 599,40
• Programas de associação corporativa

Tipo de associação	Total de assinantes	Receita anual
Individual mensal	52,000	US $ 37,6 milhões
Assinatura anual	18,500	US $ 11,1 milhões

Taxas de transação da plataforma digital

As plataformas on -line de reservas e serviços digitais geram receita adicional.

Serviço digital	Taxa de transação	Receita digital anual
Reserva on -line	US $ 1,50 por transação	US $ 3,2 milhões
Consultas de telessaúde	US $ 25 por sessão	US $ 1,8 milhão

Vendas de pacotes de bem -estar

Pacotes abrangentes de bem -estar contribuem para fluxos de receita diversificados.

Pacote de bem -estar	Preço	Volume anual de vendas
Pacote básico de bem -estar	$199	22.000 unidades
Pacote de bem -estar premium	$399	8.500 unidades

The Joint Corp. (JYNT) - Canvas Business Model: Value Propositions

You're looking at the core reasons why The Joint Corp. (JYNT) has scaled to become the nation's largest franchisor of chiropractic clinics. The value propositions are built around removing the traditional barriers to routine care: time, complexity, and cost.

Convenient, no-appointment, walk-in chiropractic care.

The Joint Corp. (JYNT) emphasizes accessibility, which is reflected in its sheer scale and operational model. As of September 30, 2025, the network comprised 962 total clinics, with 884 being franchised locations. This vast footprint supports a high-volume model, having handled 14.7 million patient visits in 2024 alone. The model is explicitly designed around convenience:

• No appointments are required for service.
• Hours accommodate evenings and weekends.
• The environment is standardized and approachable, like a retail setting.

Affordable, cash-based model eliminating the need for insurance.

This is perhaps the most disruptive element of the value proposition. By focusing on cash and membership, The Joint Corp. (JYNT) bypasses the administrative friction of insurance, which is a major pain point for patients seeking routine care. The financial structure makes regular visits highly competitive against typical insurance co-pays.

Here's a quick look at the pricing structure as of 2025 data:

Service Type	Price Point / Range	Notes
Initial Visit Offer	Valued at $55	Includes consultation, exam, and adjustment.
Single Visit (Post-Initial)	$55	For those preferring to pay as they go.
Wellness Plan (Up to 4 visits/month)	Per Visit Cost: $18 to $23	Best for patients visiting two or more times per month.
Package Visits (e.g., 20 Visits)	Cost per visit: As low as $22	Flexible options for 1-2 visits per month.

The reliance on this model is clear: in 2024, 85% of system-wide gross sales came from memberships. Also, 36% of new patients in 2024 had never visited a chiropractor before The Joint, suggesting the affordability proposition is attracting a new customer segment.

Focused pain relief message, shifting from general wellness.

While the model supports routine wellness, the primary draw is targeted relief. The company is making quality care accessible for millions of patients seeking pain relief and ongoing wellness. The CEO noted a strategic focus on driving new patient acquisition, which is critical for a model reliant on recurring visits. The goal is to make routine care accessible to more people.

Standardized, non-clinical, and approachable retail clinic environment.

The physical layout and service delivery are designed to feel less like a traditional medical office and more like a convenient retail service. This is supported by the low initial buildout cost for franchisees compared to other health and wellness concepts like gyms or saunas. The company is the clear category leader, being larger than its next 10 competitors combined at the end of 2024. The focus on a simplified experience-no insurance hassles, no waiting for approvals-is central to this retail approach.

Finance: review Q4 2025 cash flow projections against the $29.7 million unrestricted cash balance as of September 30, 2025.

The Joint Corp. (JYNT) - Canvas Business Model: Customer Relationships

You're looking at how The Joint Corp. (JYNT) keeps its patients coming back and supports the people running the clinics. The focus here is on locking in that recurring revenue and making the patient journey smoother, especially as they push to be a pure-play franchisor.

Membership and wellness plans for recurring revenue and patient retention

The membership model is the backbone of The Joint Corp.'s revenue engine. This structure is designed to drive patient retention through predictable, recurring payments rather than one-off visits. You saw this clearly in 2024, where 85% of system-wide gross sales came directly from these memberships. This recurring revenue stream is what makes the asset-light model so attractive to franchisees.

To keep enhancing this, The Joint Corp. is actively testing ways to optimize pricing and value. As of November 2025, the company initiated a three-tiered pricing pilot specifically for its wellness plan. The strategy involves continuing to implement nominal price increases to balance affordability with the perceived patient value. This focus on membership underpins their goal of extending patient lifetime value (LTV).

Here's a snapshot of the revenue structure and related operational scale:

Metric	Value (2024 Full Year)	Value (Q3 2025)
System-Wide Sales	$530.3 million	$127.3 million
Percentage of Sales from Memberships	85%	Not explicitly stated for Q3 2025, but the model relies on this.
Revenue from Continuing Operations	$51.9 million	$13.4 million
Comp Sales (Clinics 13+ months)	4%	(2.0)%

The comp sales figure for Q3 2025 shows some near-term softness, which is why they're pushing technology and pricing pilots.

Self-service and engagement via the new mobile app

Investing in patient-facing technology is a direct effort to improve the customer relationship through convenience. The new mobile app officially launched systemwide in July 2025, following a multi-phase beta test. This technology investment was significant enough that depreciation and amortization expenses increased by 18% in Q2 2025, partly due to internal use software enhancements like the app launch.

Early adoption showed promise; in the second quarter of 2025, the app achieved approximately 10% active-patient adoption during its early rollout phase. The app is designed to streamline the in-clinic experience with specific features:

• In-Clinic Check-In using geofencing technology.
• Clinic Locator for finding the nearest location.
• Doctor In Clinic view to plan visits around preferred providers.
• Push Notifications for timely updates and promotions.

The goal is clear: extend LTV and engagement through seamless access to care. That's how you turn a visitor into a member.

High-touch support for franchisees and regional developers

For the franchise network, customer relationship management shifts to high-touch support to ensure consistent brand delivery and growth. The Joint Corp. is aggressively executing its transition to a pure-play franchisor, which requires strong relationships with its multi-unit operators. By the end of Q3 2025, the total clinic count stood at 962, with 884 being franchised, meaning 92% of the portfolio was franchised as of June 30, 2025.

Support is demonstrated through direct transactions and territory acquisition:

• Refranchised 37 corporate clinics in Q2 2025 for $11.2 million.
• Sold 13 franchise licenses in Q2 2025 and eight in Q3 2025.
• Acquired the rights to the Northwest regional developer (RD) territory for $2.8 million in Q2 2025.

The company is actively negotiating asset purchase agreements for all remaining corporate clinics, signaling a final push to complete the pure-play transition by the end of 2025. Finance: draft 13-week cash view by Friday.

The Joint Corp. (JYNT) - Canvas Business Model: Channels

You're looking at how The Joint Corp. (JYNT) gets its services to the customer as of the end of Q3 2025. It's a heavily franchised model now, but the remaining corporate clinics are actively being sold off.

The primary channel remains the physical clinic footprint, which is overwhelmingly franchised.

Channel Type	Count as of Q3 2025 (Sept 30, 2025)	Portfolio Percentage	Recent Activity (Q3 2025)
Franchised Clinics	884 units	92%	Opened nine, closed 11
Company-Owned/Managed Clinics	78 units remaining	8%	Closed three units
Total System Clinics	962 units	100%	Refranchised one clinic

The strategic pivot is clear, moving capital from operations to the balance sheet. For instance, in Q2 2025, The Joint Corp. refranchised 37 clinics for $11.2 million. Also, an initial agreement was signed to sell 45 corporate clinics in Southern California for $4.5 million. This shift reduces the direct operational channel while increasing the royalty-based franchise channel.

Digital and media channels are being refined to drive traffic into these physical locations. The company is actively investing in its digital presence.

• Selling and marketing expenses for Q3 2025 were reported at $2.8 million.
• This Q3 2025 spend represented a 13% increase year-over-year, driven by digital marketing transformation efforts.
• The brand marketing campaign shifted focus to pain relief, amplified by moving advertising spend from local to a national campaign.
• The mobile app, launched in July 2025, saw 18% adoption among new patients, with approximately 178,000 downloads.
• New "Kickstart" plans introduced in July 2025 were purchased by approximately 25% of new patients.

The physical retail presence is designed for accessibility, which is key to the value proposition. These are not appointment-only facilities.

The Joint Chiropractic locations are situated in convenient retail settings, often in strip malls, supporting the model of walk-in, affordable care that does not require insurance processing.

Finance: draft Q4 2025 cash flow projection by next Tuesday.

The Joint Corp. (JYNT) - Canvas Business Model: Customer Segments

You're analyzing The Joint Corp. (JYNT) and need to map out exactly who is walking through their clinic doors and who is buying into their system. The customer base clearly splits into two main groups: the end-users of the chiropractic service and the business partners buying the franchise rights.

Mass Market Consumers Seeking Routine, Affordable Chiropractic Adjustments

This segment is the core of The Joint Chiropractic's retail model. They are the people looking for quick, accessible care without the typical friction points of traditional healthcare. The company emphasizes making care convenient and affordable, specifically by eliminating the need for insurance. This appeals directly to a mass market accustomed to retail convenience. In 2024, The Joint Corp. recorded 14.7 million patient visits across its network. Furthermore, a significant portion of their growth comes from bringing new people into the category; in 2024, 36% of new patients had never visited a chiropractor before. This suggests a successful capture of consumers previously outside the traditional chiropractic market. The model's reliance on membership plans, which accounted for 85% of system-wide gross sales in 2024, speaks directly to the routine, recurring nature of this customer segment.

Patients with Acute or Chronic Pain Seeking Relief Without Insurance Hassle

This group seeks relief from pain, whether it's a sudden issue or ongoing chronic discomfort, but they prioritize speed and simplicity over complex billing. The Joint Chiropractic's policy of no appointments and low, transparent pricing directly serves this need for hassle-free relief. The company is actively pivoting its marketing to focus more on pain relief over general wellness, which targets this segment more acutely. For the nine months ended September 30, 2025, the system generated $39.7 million in revenue from continuing operations. While the exact split between acute and chronic pain patients isn't public, the high volume of visits-over 14 million annually-indicates a large base relying on this accessible care pathway. The company's structure, which refers patients with severe health issues to other professionals, reinforces its position as the go-to for non-severe, routine adjustments.

Multi-Unit Operators and Investors Seeking a Service-Based Franchise Model

This segment is composed of entrepreneurs and established multi-unit operators looking for a proven, service-based franchise opportunity. The Joint Corp. is actively transforming into a pure-play franchisor, which makes this segment critical to its future structure. As of September 30, 2025, the clinic portfolio was 92% franchised, totaling 884 franchised clinics out of 962 total locations. This transition is evidenced by Q2 2025 activity where the company sold 13 franchise licenses and refranchised 37 clinics for $11.2 million. The long-term potential for these operators is substantial; The Joint Corp. has identified ideal locations for approximately another 1,000 clinics in the US alone, meaning they are only about 50% of the way to their identified domestic potential. This group is attracted to the asset-light nature of the model as the company sheds corporate-owned clinics.

Here's a quick look at the scale of the system serving these customer segments as of late 2025:

Metric	Value as of Q3 2025 (Sept 30, 2025)	Context/Period
Total Clinics	962	As of September 30, 2025
Franchised Clinics Percentage	92%	As of September 30, 2025
Franchised Clinics Count	884	As of September 30, 2025
Company-Owned Clinics Count	78	As of September 30, 2025
System-Wide Sales	$127.3 million	Q3 2025
Annual Patient Visits (Latest Reported)	14.7 million	2024
New Patients (Latest Reported)	957,000	2024

The appeal to multi-unit operators is also seen in the recognition they receive from industry bodies. The brand was ranked No. 139 on Franchise Times' Top 400 list in 2025, and Entrepreneur named The Joint the top franchise in chiropractic services earlier in 2025. These accolades help validate the model for potential franchisees.

The consumer base is segmented by their need for care, which dictates their engagement level:

• Consumers seeking routine, affordable adjustments.
• Patients needing acute or chronic pain relief.
• New patients, where 36% in 2024 were new to chiropractic care.
• Franchise investors seeking a scalable service model.

The company's goal to reach approximately 1,950 potential clinic locations across the US, DC, and Puerto Rico shows the long runway for the franchisee segment. If you're looking at the investor side, the push to become a pure-play franchisor means the primary customer relationship shifts from clinic-level service delivery to managing the royalty stream from these operators. Finance: draft 13-week cash view by Friday.

The Joint Corp. (JYNT) - Canvas Business Model: Cost Structure

You're looking at the expenses The Joint Corp. incurs to run its franchisor and managed clinic operations as of late 2025. This structure is heavily influenced by the ongoing transition to a pure-play franchisor model, which shifts certain operational costs.

General and administrative (G&A) expenses, which were $7.3 million in Q3 2025, showed a slight reduction, decreasing 3% compared to the prior year period, reflecting efforts to right-size the cost structure. This is a key area where management is focusing on operating leverage.

Selling and marketing expenses totaled $2.8 million in Q3 2025. This represented an increase of 13% year-over-year, driven by the digital marketing transformation efforts and shifting ad spend toward national media to amplify the pain management brand message.

The costs associated with supporting the franchise network are significant. Franchise support and regional developer cost of revenues for Q3 2025 were reported at $2.232 million. This figure was actually down 6% compared to the third quarter of 2024, which the company attributed to lower regional developer royalties.

IT and software development costs are embedded within several line items, notably Depreciation and Amortization (D&A), which reflects capitalization of internal-use software. Depreciation and amortization expenses increased 18% in Q2 2025, directly tied to internal use software enhancements and developments, including the launch of the new mobile app. For Q3 2025, D&A was $0.4 million.

Here's a quick look at how these major cost components stacked up for the third quarter of 2025, based on continuing operations:

Cost Category	Q3 2025 Amount (Continuing Operations)	Year-over-Year Change (Q3 2025 vs Q3 2024)
General and Administrative (G&A) Expenses	$7.3 million	Decreased 3%
Selling and Marketing Expenses	$2.8 million	Increased 13%
Franchise and Regional Development Cost of Revenues	$2.232 million	Cost of Revenue overall decreased 6%
IT Investment Impact (D&A related to software)	$402,000 (Q2 2025 D&A)	Increased 18% in Q2 2025

You should also note other cost drivers that impact the bottom line as The Joint Corp. continues its strategic shift:

• Cost of revenue was $2.7 million in Q3 2025, down 6% year-over-year.
• Income tax expense for Q3 2025 was $10,000.
• The company repurchased 228,000 shares for $2.3 million in Q3 2025.
• The company has an undrawn line of credit with JP Morgan Chase for $20 million available through August 2027.

Finance: draft 13-week cash view by Friday.

The Joint Corp. (JYNT) - Canvas Business Model: Revenue Streams

You're looking at how The Joint Corp. (JYPT) pulls in cash, which is heavily weighted toward its franchise network. Honestly, the recurring revenue from those established locations is the bedrock here, but don't overlook the upfront fees and other smaller buckets that add up.

Here's a quick look at the components that made up their reported revenue streams for the second quarter of 2025. We can see the scale of the ongoing royalty machine versus the growth engine of new unit sales.

Revenue Component	Q2 2025 Amount
Royalty Fees	$8.1 million
Advertising Fund Revenue	$2.3 million
Corporate Clinic Revenue & Software Fees	$1.5 million
Franchise Fees (New Licenses)	(Based on 13 units sold)

The core revenue drivers for The Joint Corp. (JYNT) fall into a few distinct categories, which is typical for a franchisor model. If onboarding takes 14+ days, churn risk rises, so unit growth is key.

• Royalty fees from franchisees, which hit $8.1 million in Q2 2025.
• Franchise fees from new license sales, with 13 new clinics sold in Q2 2025.
• Advertising fund revenue, totaling $2.3 million for the second quarter of 2025.
• Corporate clinic revenue and associated software fees, amounting to $1.5 million in Q2 2025.

Looking further out, the total economic activity across the entire system gives you a sense of the revenue base The Joint Corp. (JYNT) is collecting royalties on. The full-year 2025 system-wide sales guidance sits between $530 million to $534 million. That's the top line the royalty percentage is applied against, so it's a critical metric for forecasting future royalty income, assuming the average royalty rate stays consistent.

Finance: draft 13-week cash view by Friday, making sure to factor in the defintely higher Q3 franchise fee projections.