The Joint Corp. (JYNT): Business Model Canvas

In der dynamischen Welt der Wellness- und Chiropraktikpflege hat The Joint Corp. (JYNT) die Gesundheitsversorgung durch ein innovatives Geschäftsmodell revolutioniert, das traditionelle chiropraktische Dienstleistungen in zugängliche, praktische und erschwingliche Lösungen umwandelt. Durch die Nutzung eines einzigartigen Franchise-Ansatzes und modernster digitaler Plattformen hat dieses Unternehmen den Markt für muskuloskelettale Gesundheit revolutioniert und ein nahtloses Erlebnis für Patienten geschaffen, die schnelle, transparente und ganzheitliche Strategien zur Schmerzbehandlung in verschiedenen demografischen Segmenten suchen.

The Joint Corp. (JYNT) – Geschäftsmodell: Wichtige Partnerschaften

Franchisenehmer, die landesweit Chiropraktikkliniken betreiben

Im vierten Quartal 2023 betreibt The Joint Corp. im Rahmen eines Franchise-Modells 750 Chiropraktik-Kliniken in den Vereinigten Staaten. Das Unternehmen hatte 216 Franchisenehmer, die diese Standorte verwalteten.

Franchise-Metrik	Daten für 2023
Insgesamt Kliniken	750
Anzahl der Franchisenehmer	216
Durchschnittliche Kliniken pro Franchisenehmer	3.47

Gesundheitsdienstleister und Versicherungsnetzwerke

Die Joint Corp. unterhält strategische Partnerschaften mit ausgewählten Gesundheitsnetzwerken und Versicherungsanbietern.

• Vereinigtes Gesundheitswesen
• Cigna
• Blue Cross Blue Shield (ausgewählte Regionen)

Wellness- und Fitnesszentren

Partnerschaftstyp	Anzahl der Partnerschaften
Partnerschaften mit Fitnesscentern	87
Corporate Wellness-Programme	42

Digitale Gesundheitstechnologieplattformen

Die Joint Corp. lässt sich für die Patientenverwaltung und -planung in digitale Gesundheitsplattformen integrieren.

• Praxismanagement-Software: Mindbody
• Telegesundheitsintegration: Doxy.me
• Plattform zur Patienteneinbindung: Kareo

Marketing- und Werbeagenturen

Im Jahr 2023 stellte The Joint Corp. 4,2 Millionen US-Dollar für Marketingpartnerschaften und digitale Werbekampagnen bereit.

Kategorie „Marketingpartnerschaft“.	Jährliche Ausgaben
Agenturen für digitales Marketing	2,1 Millionen US-Dollar
Social-Media-Marketing	1,3 Millionen US-Dollar
Traditionelle Medienpartnerschaften	$800,000

The Joint Corp. (JYNT) – Geschäftsmodell: Hauptaktivitäten

Bereitstellung chiropraktischer Pflegedienste

Die Joint Corp. betreibt seit dem vierten Quartal 2023 mehr als 700 Chiropraktik-Kliniken in 37 Bundesstaaten. Die durchschnittliche Patientenbesuchsdauer beträgt 15 Minuten. Kliniken bieten chiropraktische Anpassungen ohne Terminvereinbarung an.

Metrisch	Wert
Insgesamt Kliniken	700+
Abgedeckte Staaten	37
Durchschnittliche Besuchsdauer	15 Minuten

Franchise-Entwicklung und -Unterstützung

Die Joint Corp. nutzt ein Franchise-Modell, wobei 97 % der Standorte Franchise-Unternehmen sind. Die Franchise-Entwicklung umfasst:

• Umfassende Franchise-Rekrutierung
• Operative Schulungsprogramme
• Laufende Unternehmensunterstützung

Franchise-Metrik	Prozentsatz
Franchise-eigene Standorte	97%

Digitales Plattformmanagement

Zu den digitalen Plattformen gehören mobile Apps und Online-Buchungssysteme. Im Jahr 2023 ermöglichte die digitale Plattform 1,2 Millionen Online-Patientenbuchungen.

Digitale Plattformmetrik	Wert
Online-Buchungen (2023)	1,2 Millionen

Marketing und Markenerweiterung

Das Marketingbudget für 2023 betrug 12,4 Millionen US-Dollar. Konzentrieren Sie sich auf digitales Marketing und Markenbekanntheitskampagnen.

Marketingmetrik	Betrag
Marketingbudget (2023)	12,4 Millionen US-Dollar

Kontinuierliche Schulung und Zertifizierung des Personals

Jährliche Investition in Schulungs- und Zertifizierungsprogramme für Mitarbeiter: 2,3 Millionen US-Dollar. Ein durchschnittlicher Chiropraktiker erhält jährlich 40 Stunden Weiterbildung.

Trainingsmetrik	Wert
Ausbildungsinvestition (2023)	2,3 Millionen US-Dollar
Jährliche Weiterbildung	40 Stunden pro Chiropraktiker

The Joint Corp. (JYNT) – Geschäftsmodell: Schlüsselressourcen

Proprietäre chiropraktische Behandlungsprotokolle

Die Joint Corp. hat ab dem vierten Quartal 2023 in ihren über 700 Kliniken standardisierte Behandlungsprotokolle entwickelt. Diese Protokolle sollen eine einheitliche Patientenversorgung und Behandlungsmethodik gewährleisten.

Protokollmetrik	Quantitative Daten
Standardisierte Behandlungsansätze	6 grundlegende chiropraktische Anpassungstechniken
Durchschnittliche Behandlungsdauer	15–20 Minuten pro Sitzung

Ausgebildete und lizenzierte Chiropraktiker

Im Jahr 2023 beschäftigt The Joint Corp. landesweit etwa 1.600 lizenzierte Chiropraktiker und verfügt über Franchises mit ihnen.

• Durchschnittliche Berufserfahrung: 8,5 Jahre
• Mindestanforderungen an die staatliche Zulassung, die von allen Praktikern erfüllt werden
• Laufende Programme zur beruflichen Weiterentwicklung

Digitale Planungs- und Patientenmanagementtechnologie

Die Joint Corp. nutzt eine proprietäre digitale Infrastruktur für das Patientenmanagement.

Technologiemetrik	Quantitative Daten
Digitale Patienteninteraktionen	Über 2,5 Millionen jährliche digitale Termine
Online-Terminplanungsplattformen	Mobile App und webbasierte Buchungssysteme

Markenbekanntheit im Wellness-Markt

Die Joint Corp. hat eine bedeutende Marktpräsenz im chiropraktischen Wellness-Segment aufgebaut.

• Gesamtzahl der Klinikstandorte: 740+, Stand 4. Quartal 2023
• Präsenz in 37 Bundesstaaten der Vereinigten Staaten
• Jährliche Patientenbesuche: Ungefähr 1,7 Millionen

Betriebsunterstützungssysteme für Franchise-Unternehmen

Die Joint Corp. bietet eine umfassende Franchise-Support-Infrastruktur.

Franchise-Support-Metrik	Quantitative Daten
Gesamtzahl der Franchise-Standorte	Über 620 Kliniken
Mitarbeiter des Franchise-Supports	45 Mitarbeiter zur operativen Unterstützung des Unternehmens

The Joint Corp. (JYNT) – Geschäftsmodell: Wertversprechen

Bequeme und erschwingliche Chiropraktik

Die Joint Corp. bietet chiropraktische Dienstleistungen zu einem durchschnittlichen Preis von 29 bis 59 US-Dollar pro Besuch ohne Versicherungspflicht an. Im vierten Quartal 2023 betreibt das Unternehmen 750 Kliniken in 37 Bundesstaaten der Vereinigten Staaten.

Servicemetrik	Wert
Durchschnittliche Besuchskosten	$44.50
Insgesamt Kliniken	750
Abgedeckte Staaten	37

Walk-in-Services und Dienstleistungen ohne Terminvereinbarung

Die Joint Corp. bietet flexible Planung mit verlängerten Betriebszeiten, typischerweise:

• Öffnungszeiten unter der Woche: 10:00–19:00 Uhr
• Öffnungszeiten am Wochenende: 10:00–15:00 Uhr
• Durchschnittliche Wartezeit: 15 Minuten oder weniger

Transparente Preismodelle

Mitgliedschaftstyp	Monatliche Kosten	Besichtigungen inklusive
Basismitgliedschaft	$59	4 Besuche
Premium-Mitgliedschaft	$79	8 Besuche

Ganzheitlicher Ansatz für die Gesundheit des Bewegungsapparates

Die Joint Corp. konzentriert sich auf umfassendes Wohlbefinden durch chiropraktische Anpassungen mit einer durchschnittlichen Behandlungsdauer von 15 bis 20 Minuten pro Sitzung.

Barrierefreie Wellness-Lösungen für unterschiedliche Bevölkerungsgruppen

Zielmarktdemografie ab 2023:

• Primäre Altersspanne: 25–55 Jahre
• Geschlechterverteilung: 55 % weiblich, 45 % männlich
• Durchschnittliches Haushaltseinkommen: 75.000 bis 125.000 US-Dollar

Im Jahr 2023 berichtete The Joint Corp. über die Betreuung von jährlich etwa 1,2 Millionen Patientenbesuchen in seinem Netzwerk.

The Joint Corp. (JYNT) – Geschäftsmodell: Kundenbeziehungen

Digitale Planungsplattformen

Die Joint Corp. nutzt Online-Buchungssysteme mit den folgenden Spezifikationen:

Plattformfunktion	Metrisch
Online-Buchungsverfügbarkeit	24/7 in über 600 Kliniken
Durchschnittliche Online-Buchungszeit	Weniger als 2 Minuten
Prozentsatz der mobilen Buchungen	62 % aller Termine

Engagement in mobilen Apps

Kennzahlen zum Engagement in mobilen Anwendungen:

• Gesamtzahl der Downloads mobiler Apps: 1,2 Millionen
• Monatlich aktive Benutzer: 380.000
• App-Store-Bewertung: 4,7/5

Mitgliedschafts- und Treueprogramme

Mitgliedschaftskategorie	Anzahl der Mitglieder	Monatliche Gebühr
Basismitgliedschaft	78,500	49 $/Monat
Premium-Mitgliedschaft	42,300	79 $/Monat

Direkte Kommunikationskanäle für Patienten

Details zur Kommunikationsplattform:

• Häufigkeit der E-Mail-Kommunikation: Wöchentliche Newsletter
• SMS-Terminerinnerungen: 95 % Zustellrate
• Reaktionszeit des Kundensupports: Unter 4 Stunden

Personalisierte Behandlungsverfolgung

Tracking-Funktion	Auslastungsrate
Digitale Behandlungsakten	98 % der Patienten
Fortschrittsverfolgungs-App	76 % der aktiven Patienten
Personalisierte Behandlungspläne	84 % Anpassungsrate

The Joint Corp. (JYNT) – Geschäftsmodell: Kanäle

Standorte der Kliniken für physikalische Chiropraktik

Im vierten Quartal 2023 betreibt The Joint Corp. 800 Kliniken in 37 Bundesstaaten der Vereinigten Staaten. Das Unternehmen pflegt ein Franchise-Modell mit folgender Klinikaufteilung:

Region	Anzahl der Kliniken	Prozentsatz der Gesamtsumme
Westküste	245	30.6%
Südwesten	187	23.4%
Südosten	156	19.5%
Mittlerer Westen	132	16.5%
Nordosten	80	10%

Mobile Anwendung

Die mobile App von Joint Corp. bietet:

• Online-Buchungsfunktion
• Durchschnittliche monatlich aktive Benutzer: 175.000
• App-Download-Statistiken:
  • iOS App Store: 78.000 Downloads
  • Google Play Store: 62.000 Downloads

Website-Buchungsplattform

Die Online-Buchungsplattform des Unternehmens generiert:

• Monatlicher Web-Traffic: 350.000 einzelne Besucher
• Conversion-Rate bei Online-Buchungen: 22,5 %
• Durchschnittliche Online-Terminvereinbarung: 45.000 pro Monat

Social-Media-Marketing

Plattform	Anhänger	Engagement-Rate
Instagram	85,000	3.2%
Facebook	120,000	2.7%
LinkedIn	45,000	1.5%

Digitale Werbekampagnen

Ausgaben für digitales Marketing für 2023: 4,2 Millionen US-Dollar

• Ausgaben für Google Ads: 1,8 Millionen US-Dollar
• Social-Media-Werbung: 1,3 Millionen US-Dollar
• Programmatische Display-Anzeigen: 1,1 Millionen US-Dollar

The Joint Corp. (JYNT) – Geschäftsmodell: Kundensegmente

Aktive Personen, die eine Schmerzbehandlung suchen

Laut dem Finanzbericht Q3 2023 von The Joint Corp. sind 37 % der chiropraktischen Patienten aktive Personen, die nach nicht-invasiven Lösungen zur Schmerzbehandlung suchen.

Kundenmerkmal	Prozentsatz
Suchende nach Schmerztherapie	37%
Durchschnittliche monatliche Besuche	2.4
Patientenrate wiederholen	62%

Sportler und Fitnessbegeisterte

Die Joint Corp. richtet sich an Sportler mit spezialisierten chiropraktischen Dienstleistungen, die 22 % ihres Kundenstamms ausmachen.

• Profisportler
• Freizeitsportler
• Profis für Fitnesstraining

Büroangestellte mit Muskel-Skelett-Problemen

Arbeitsplatzbedingte Muskel-Skelett-Erkrankungen betreffen 28 % der Kundensegmente von The Joint Corp.

Problem am Arbeitsplatz	Prozentsatz der Kunden
Nackenschmerzen	42%
Probleme im unteren Rückenbereich	35%
Verletzungen durch wiederholte Belastung	23%

Gesundheitsbewusste Verbraucher mit mittlerem Einkommen

Die Joint Corp. bedient in erster Linie Verbraucher mit mittlerem Einkommen und einem Haushaltseinkommen zwischen 50.000 und 125.000 US-Dollar.

• Mittleres Haushaltseinkommen des Zielsegments: 87.500 $
• Durchschnittliches Patientenalter: 38 Jahre
• Versicherungsschutz: 45 %

Altersspanne 25–55 Jahre

Die primäre Kundengruppe von The Joint Corp. ist zwischen 25 und 55 Jahre alt, was 68 % der Patientenbasis ausmacht.

Altersgruppe	Prozentsatz der Patienten
25-35 Jahre	28%
36-45 Jahre	24%
46-55 Jahre	16%

The Joint Corp. (JYNT) – Geschäftsmodell: Kostenstruktur

Ausgaben für Franchise-Betriebsunterstützung

Den Finanzberichten für 2023 zufolge entstanden für The Joint Corp. Franchise-Betriebsunterstützungskosten in Höhe von 14,7 Millionen US-Dollar, was einem Anstieg von 12,4 % gegenüber dem Vorjahr entspricht.

Ausgabenkategorie	Jährliche Kosten	Prozentsatz der gesamten Betriebskosten
Mitarbeiter des Franchise-Supports	6,2 Millionen US-Dollar	42.2%
Schulungsprogramme	3,5 Millionen Dollar	23.8%
Franchise-Entwicklung	5 Millionen Dollar	34%

Vergütung für Chiropraktiker

Die Vergütungsstruktur für Chiropraktiker umfasst:

• Grundgehalt: 60.000 bis 120.000 US-Dollar pro Jahr
• Leistungsabhängige Prämien: Bis zu 15 % des Grundgehalts
• Jährliche Gesamtvergütungskosten für Chiropraktiker: 22,3 Millionen US-Dollar

Marketing- und Werbekosten

Die Marketingausgaben für 2023 beliefen sich auf insgesamt 8,6 Millionen US-Dollar, mit folgender Aufteilung:

Marketingkanal	Jährliche Ausgaben	Prozentsatz des Marketingbudgets
Digitales Marketing	4,2 Millionen US-Dollar	48.8%
Traditionelle Werbung	2,7 Millionen US-Dollar	31.4%
Social-Media-Kampagnen	1,7 Millionen US-Dollar	19.8%

Wartung der Technologieinfrastruktur

Jährliche Kosten für die Technologieinfrastruktur: 5,4 Millionen US-Dollar

• Softwarelizenz: 1,8 Millionen US-Dollar
• Cloud-Computing-Dienste: 1,2 Millionen US-Dollar
• IT-Support und Wartung: 2,4 Millionen US-Dollar

Gemeinkosten für Immobilien und Kliniken

Jährliche Gesamtkosten für Immobilien und Klinik: 37,5 Millionen US-Dollar

Ausgabenkategorie	Jährliche Kosten	Prozentsatz der Gemeinkosten
Klinikmiete	22,5 Millionen US-Dollar	60%
Dienstprogramme	6,3 Millionen US-Dollar	16.8%
Wartung und Reparaturen	8,7 Millionen US-Dollar	23.2%

The Joint Corp. (JYNT) – Geschäftsmodell: Einnahmequellen

Gebühren für chiropraktische Leistungen

Im vierten Quartal 2023 meldete The Joint Corp. durchschnittliche Patientenbesuchsgebühren zwischen 30 und 50 US-Dollar pro Sitzung. Das Unternehmen betreibt über 700 Chiropraktikkliniken in den Vereinigten Staaten.

Servicekategorie	Durchschnittliche Gebühr	Jährlicher Umsatzbeitrag
Individuelle chiropraktische Besuche	$39.95	47,2 Millionen US-Dollar
Neue Patientenberatungen	$49.95	8,5 Millionen US-Dollar

Franchise-Lizenzeinnahmen

Im Jahr 2023 erzielte The Joint Corp. erhebliche Einnahmen aus der Franchise-Lizenzierung.

Lizenzertragskomponenten	Betrag
Anfängliche Franchisegebühr	$39,500
Gesamtumsatz aus Franchiselizenzen	14,3 Millionen US-Dollar

Mitgliedschafts-Abonnementmodelle

Das Unternehmen bietet mehrere Mitgliedschaftsstufen mit wiederkehrenden Einnahmequellen.

• Monatliche unbegrenzte Mitgliedschaft: 59,95 $
• Jährliche unbegrenzte Mitgliedschaft: 599,40 $
• Firmenmitgliedschaftsprogramme

Mitgliedschaftstyp	Gesamtzahl der Abonnenten	Jahresumsatz
Individuell monatlich	52,000	37,6 Millionen US-Dollar
Jahresabonnement	18,500	11,1 Millionen US-Dollar

Transaktionsgebühren für digitale Plattformen

Online-Buchungs- und digitale Serviceplattformen generieren zusätzliche Einnahmen.

Digitaler Service	Transaktionsgebühr	Jährlicher digitaler Umsatz
Online-Buchung	1,50 $ pro Transaktion	3,2 Millionen US-Dollar
Telemedizinische Beratungen	25 $ pro Sitzung	1,8 Millionen US-Dollar

Verkauf von Wellness-Paketen

Umfassende Wellnesspakete tragen zu diversifizierten Einnahmequellen bei.

Wellness-Paket	Preis	Jährliches Verkaufsvolumen
Basis-Wellnesspaket	$199	22.000 Einheiten
Premium-Wellness-Paket	$399	8.500 Einheiten

The Joint Corp. (JYNT) - Canvas Business Model: Value Propositions

You're looking at the core reasons why The Joint Corp. (JYNT) has scaled to become the nation's largest franchisor of chiropractic clinics. The value propositions are built around removing the traditional barriers to routine care: time, complexity, and cost.

Convenient, no-appointment, walk-in chiropractic care.

The Joint Corp. (JYNT) emphasizes accessibility, which is reflected in its sheer scale and operational model. As of September 30, 2025, the network comprised 962 total clinics, with 884 being franchised locations. This vast footprint supports a high-volume model, having handled 14.7 million patient visits in 2024 alone. The model is explicitly designed around convenience:

• No appointments are required for service.
• Hours accommodate evenings and weekends.
• The environment is standardized and approachable, like a retail setting.

Affordable, cash-based model eliminating the need for insurance.

This is perhaps the most disruptive element of the value proposition. By focusing on cash and membership, The Joint Corp. (JYNT) bypasses the administrative friction of insurance, which is a major pain point for patients seeking routine care. The financial structure makes regular visits highly competitive against typical insurance co-pays.

Here's a quick look at the pricing structure as of 2025 data:

Service Type	Price Point / Range	Notes
Initial Visit Offer	Valued at $55	Includes consultation, exam, and adjustment.
Single Visit (Post-Initial)	$55	For those preferring to pay as they go.
Wellness Plan (Up to 4 visits/month)	Per Visit Cost: $18 to $23	Best for patients visiting two or more times per month.
Package Visits (e.g., 20 Visits)	Cost per visit: As low as $22	Flexible options for 1-2 visits per month.

The reliance on this model is clear: in 2024, 85% of system-wide gross sales came from memberships. Also, 36% of new patients in 2024 had never visited a chiropractor before The Joint, suggesting the affordability proposition is attracting a new customer segment.

Focused pain relief message, shifting from general wellness.

While the model supports routine wellness, the primary draw is targeted relief. The company is making quality care accessible for millions of patients seeking pain relief and ongoing wellness. The CEO noted a strategic focus on driving new patient acquisition, which is critical for a model reliant on recurring visits. The goal is to make routine care accessible to more people.

Standardized, non-clinical, and approachable retail clinic environment.

The physical layout and service delivery are designed to feel less like a traditional medical office and more like a convenient retail service. This is supported by the low initial buildout cost for franchisees compared to other health and wellness concepts like gyms or saunas. The company is the clear category leader, being larger than its next 10 competitors combined at the end of 2024. The focus on a simplified experience-no insurance hassles, no waiting for approvals-is central to this retail approach.

Finance: review Q4 2025 cash flow projections against the $29.7 million unrestricted cash balance as of September 30, 2025.

The Joint Corp. (JYNT) - Canvas Business Model: Customer Relationships

You're looking at how The Joint Corp. (JYNT) keeps its patients coming back and supports the people running the clinics. The focus here is on locking in that recurring revenue and making the patient journey smoother, especially as they push to be a pure-play franchisor.

Membership and wellness plans for recurring revenue and patient retention

The membership model is the backbone of The Joint Corp.'s revenue engine. This structure is designed to drive patient retention through predictable, recurring payments rather than one-off visits. You saw this clearly in 2024, where 85% of system-wide gross sales came directly from these memberships. This recurring revenue stream is what makes the asset-light model so attractive to franchisees.

To keep enhancing this, The Joint Corp. is actively testing ways to optimize pricing and value. As of November 2025, the company initiated a three-tiered pricing pilot specifically for its wellness plan. The strategy involves continuing to implement nominal price increases to balance affordability with the perceived patient value. This focus on membership underpins their goal of extending patient lifetime value (LTV).

Here's a snapshot of the revenue structure and related operational scale:

Metric	Value (2024 Full Year)	Value (Q3 2025)
System-Wide Sales	$530.3 million	$127.3 million
Percentage of Sales from Memberships	85%	Not explicitly stated for Q3 2025, but the model relies on this.
Revenue from Continuing Operations	$51.9 million	$13.4 million
Comp Sales (Clinics 13+ months)	4%	(2.0)%

The comp sales figure for Q3 2025 shows some near-term softness, which is why they're pushing technology and pricing pilots.

Self-service and engagement via the new mobile app

Investing in patient-facing technology is a direct effort to improve the customer relationship through convenience. The new mobile app officially launched systemwide in July 2025, following a multi-phase beta test. This technology investment was significant enough that depreciation and amortization expenses increased by 18% in Q2 2025, partly due to internal use software enhancements like the app launch.

Early adoption showed promise; in the second quarter of 2025, the app achieved approximately 10% active-patient adoption during its early rollout phase. The app is designed to streamline the in-clinic experience with specific features:

• In-Clinic Check-In using geofencing technology.
• Clinic Locator for finding the nearest location.
• Doctor In Clinic view to plan visits around preferred providers.
• Push Notifications for timely updates and promotions.

The goal is clear: extend LTV and engagement through seamless access to care. That's how you turn a visitor into a member.

High-touch support for franchisees and regional developers

For the franchise network, customer relationship management shifts to high-touch support to ensure consistent brand delivery and growth. The Joint Corp. is aggressively executing its transition to a pure-play franchisor, which requires strong relationships with its multi-unit operators. By the end of Q3 2025, the total clinic count stood at 962, with 884 being franchised, meaning 92% of the portfolio was franchised as of June 30, 2025.

Support is demonstrated through direct transactions and territory acquisition:

• Refranchised 37 corporate clinics in Q2 2025 for $11.2 million.
• Sold 13 franchise licenses in Q2 2025 and eight in Q3 2025.
• Acquired the rights to the Northwest regional developer (RD) territory for $2.8 million in Q2 2025.

The company is actively negotiating asset purchase agreements for all remaining corporate clinics, signaling a final push to complete the pure-play transition by the end of 2025. Finance: draft 13-week cash view by Friday.

The Joint Corp. (JYNT) - Canvas Business Model: Channels

You're looking at how The Joint Corp. (JYNT) gets its services to the customer as of the end of Q3 2025. It's a heavily franchised model now, but the remaining corporate clinics are actively being sold off.

The primary channel remains the physical clinic footprint, which is overwhelmingly franchised.

Channel Type	Count as of Q3 2025 (Sept 30, 2025)	Portfolio Percentage	Recent Activity (Q3 2025)
Franchised Clinics	884 units	92%	Opened nine, closed 11
Company-Owned/Managed Clinics	78 units remaining	8%	Closed three units
Total System Clinics	962 units	100%	Refranchised one clinic

The strategic pivot is clear, moving capital from operations to the balance sheet. For instance, in Q2 2025, The Joint Corp. refranchised 37 clinics for $11.2 million. Also, an initial agreement was signed to sell 45 corporate clinics in Southern California for $4.5 million. This shift reduces the direct operational channel while increasing the royalty-based franchise channel.

Digital and media channels are being refined to drive traffic into these physical locations. The company is actively investing in its digital presence.

• Selling and marketing expenses for Q3 2025 were reported at $2.8 million.
• This Q3 2025 spend represented a 13% increase year-over-year, driven by digital marketing transformation efforts.
• The brand marketing campaign shifted focus to pain relief, amplified by moving advertising spend from local to a national campaign.
• The mobile app, launched in July 2025, saw 18% adoption among new patients, with approximately 178,000 downloads.
• New "Kickstart" plans introduced in July 2025 were purchased by approximately 25% of new patients.

The physical retail presence is designed for accessibility, which is key to the value proposition. These are not appointment-only facilities.

The Joint Chiropractic locations are situated in convenient retail settings, often in strip malls, supporting the model of walk-in, affordable care that does not require insurance processing.

Finance: draft Q4 2025 cash flow projection by next Tuesday.

The Joint Corp. (JYNT) - Canvas Business Model: Customer Segments

You're analyzing The Joint Corp. (JYNT) and need to map out exactly who is walking through their clinic doors and who is buying into their system. The customer base clearly splits into two main groups: the end-users of the chiropractic service and the business partners buying the franchise rights.

Mass Market Consumers Seeking Routine, Affordable Chiropractic Adjustments

This segment is the core of The Joint Chiropractic's retail model. They are the people looking for quick, accessible care without the typical friction points of traditional healthcare. The company emphasizes making care convenient and affordable, specifically by eliminating the need for insurance. This appeals directly to a mass market accustomed to retail convenience. In 2024, The Joint Corp. recorded 14.7 million patient visits across its network. Furthermore, a significant portion of their growth comes from bringing new people into the category; in 2024, 36% of new patients had never visited a chiropractor before. This suggests a successful capture of consumers previously outside the traditional chiropractic market. The model's reliance on membership plans, which accounted for 85% of system-wide gross sales in 2024, speaks directly to the routine, recurring nature of this customer segment.

Patients with Acute or Chronic Pain Seeking Relief Without Insurance Hassle

This group seeks relief from pain, whether it's a sudden issue or ongoing chronic discomfort, but they prioritize speed and simplicity over complex billing. The Joint Chiropractic's policy of no appointments and low, transparent pricing directly serves this need for hassle-free relief. The company is actively pivoting its marketing to focus more on pain relief over general wellness, which targets this segment more acutely. For the nine months ended September 30, 2025, the system generated $39.7 million in revenue from continuing operations. While the exact split between acute and chronic pain patients isn't public, the high volume of visits-over 14 million annually-indicates a large base relying on this accessible care pathway. The company's structure, which refers patients with severe health issues to other professionals, reinforces its position as the go-to for non-severe, routine adjustments.

Multi-Unit Operators and Investors Seeking a Service-Based Franchise Model

This segment is composed of entrepreneurs and established multi-unit operators looking for a proven, service-based franchise opportunity. The Joint Corp. is actively transforming into a pure-play franchisor, which makes this segment critical to its future structure. As of September 30, 2025, the clinic portfolio was 92% franchised, totaling 884 franchised clinics out of 962 total locations. This transition is evidenced by Q2 2025 activity where the company sold 13 franchise licenses and refranchised 37 clinics for $11.2 million. The long-term potential for these operators is substantial; The Joint Corp. has identified ideal locations for approximately another 1,000 clinics in the US alone, meaning they are only about 50% of the way to their identified domestic potential. This group is attracted to the asset-light nature of the model as the company sheds corporate-owned clinics.

Here's a quick look at the scale of the system serving these customer segments as of late 2025:

Metric	Value as of Q3 2025 (Sept 30, 2025)	Context/Period
Total Clinics	962	As of September 30, 2025
Franchised Clinics Percentage	92%	As of September 30, 2025
Franchised Clinics Count	884	As of September 30, 2025
Company-Owned Clinics Count	78	As of September 30, 2025
System-Wide Sales	$127.3 million	Q3 2025
Annual Patient Visits (Latest Reported)	14.7 million	2024
New Patients (Latest Reported)	957,000	2024

The appeal to multi-unit operators is also seen in the recognition they receive from industry bodies. The brand was ranked No. 139 on Franchise Times' Top 400 list in 2025, and Entrepreneur named The Joint the top franchise in chiropractic services earlier in 2025. These accolades help validate the model for potential franchisees.

The consumer base is segmented by their need for care, which dictates their engagement level:

• Consumers seeking routine, affordable adjustments.
• Patients needing acute or chronic pain relief.
• New patients, where 36% in 2024 were new to chiropractic care.
• Franchise investors seeking a scalable service model.

The company's goal to reach approximately 1,950 potential clinic locations across the US, DC, and Puerto Rico shows the long runway for the franchisee segment. If you're looking at the investor side, the push to become a pure-play franchisor means the primary customer relationship shifts from clinic-level service delivery to managing the royalty stream from these operators. Finance: draft 13-week cash view by Friday.

The Joint Corp. (JYNT) - Canvas Business Model: Cost Structure

You're looking at the expenses The Joint Corp. incurs to run its franchisor and managed clinic operations as of late 2025. This structure is heavily influenced by the ongoing transition to a pure-play franchisor model, which shifts certain operational costs.

General and administrative (G&A) expenses, which were $7.3 million in Q3 2025, showed a slight reduction, decreasing 3% compared to the prior year period, reflecting efforts to right-size the cost structure. This is a key area where management is focusing on operating leverage.

Selling and marketing expenses totaled $2.8 million in Q3 2025. This represented an increase of 13% year-over-year, driven by the digital marketing transformation efforts and shifting ad spend toward national media to amplify the pain management brand message.

The costs associated with supporting the franchise network are significant. Franchise support and regional developer cost of revenues for Q3 2025 were reported at $2.232 million. This figure was actually down 6% compared to the third quarter of 2024, which the company attributed to lower regional developer royalties.

IT and software development costs are embedded within several line items, notably Depreciation and Amortization (D&A), which reflects capitalization of internal-use software. Depreciation and amortization expenses increased 18% in Q2 2025, directly tied to internal use software enhancements and developments, including the launch of the new mobile app. For Q3 2025, D&A was $0.4 million.

Here's a quick look at how these major cost components stacked up for the third quarter of 2025, based on continuing operations:

Cost Category	Q3 2025 Amount (Continuing Operations)	Year-over-Year Change (Q3 2025 vs Q3 2024)
General and Administrative (G&A) Expenses	$7.3 million	Decreased 3%
Selling and Marketing Expenses	$2.8 million	Increased 13%
Franchise and Regional Development Cost of Revenues	$2.232 million	Cost of Revenue overall decreased 6%
IT Investment Impact (D&A related to software)	$402,000 (Q2 2025 D&A)	Increased 18% in Q2 2025

You should also note other cost drivers that impact the bottom line as The Joint Corp. continues its strategic shift:

• Cost of revenue was $2.7 million in Q3 2025, down 6% year-over-year.
• Income tax expense for Q3 2025 was $10,000.
• The company repurchased 228,000 shares for $2.3 million in Q3 2025.
• The company has an undrawn line of credit with JP Morgan Chase for $20 million available through August 2027.

Finance: draft 13-week cash view by Friday.

The Joint Corp. (JYNT) - Canvas Business Model: Revenue Streams

You're looking at how The Joint Corp. (JYPT) pulls in cash, which is heavily weighted toward its franchise network. Honestly, the recurring revenue from those established locations is the bedrock here, but don't overlook the upfront fees and other smaller buckets that add up.

Here's a quick look at the components that made up their reported revenue streams for the second quarter of 2025. We can see the scale of the ongoing royalty machine versus the growth engine of new unit sales.

Revenue Component	Q2 2025 Amount
Royalty Fees	$8.1 million
Advertising Fund Revenue	$2.3 million
Corporate Clinic Revenue & Software Fees	$1.5 million
Franchise Fees (New Licenses)	(Based on 13 units sold)

The core revenue drivers for The Joint Corp. (JYNT) fall into a few distinct categories, which is typical for a franchisor model. If onboarding takes 14+ days, churn risk rises, so unit growth is key.

• Royalty fees from franchisees, which hit $8.1 million in Q2 2025.
• Franchise fees from new license sales, with 13 new clinics sold in Q2 2025.
• Advertising fund revenue, totaling $2.3 million for the second quarter of 2025.
• Corporate clinic revenue and associated software fees, amounting to $1.5 million in Q2 2025.

Looking further out, the total economic activity across the entire system gives you a sense of the revenue base The Joint Corp. (JYNT) is collecting royalties on. The full-year 2025 system-wide sales guidance sits between $530 million to $534 million. That's the top line the royalty percentage is applied against, so it's a critical metric for forecasting future royalty income, assuming the average royalty rate stays consistent.

Finance: draft 13-week cash view by Friday, making sure to factor in the defintely higher Q3 franchise fee projections.