Lands' End, Inc. (LE): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

Descubra el plan estratégico detrás de Lands 'End, una marca de ropa estadounidense por excelencia que ha navegado magistralmente el complejo panorama minorista a través del innovador modelado de negocios. Desde asociaciones estratégicas con fabricantes globales hasta un enfoque omnicanal sofisticado, Lands 'End ha transformado la venta minorista tradicional de ropa al combinar el estilo clásico estadounidense con estrategias de comercio digital de vanguardia. Esta profunda inmersión en el lienzo de su modelo de negocio revela cómo la compañía se ha posicionado como una marca versátil y centrada en el cliente que ofrece ropa de alta calidad y asequible mientras mantiene una notable eficiencia operativa y adaptabilidad al mercado.

Lands 'End, Inc. (LE) - Modelo de negocios: asociaciones clave

Asociaciones de abastecimiento estratégico con fabricantes de textiles en Asia

Lands 'End mantiene asociaciones estratégicas con fabricantes textiles ubicados principalmente en China, Vietnam y Bangladesh. A partir de 2023, el desglose de abastecimiento de la compañía incluye:

País	Porcentaje de fabricación	Categorías de textiles clave
Porcelana	42%	Ropa de algodón, ropa exterior
Vietnam	33%	Ropa de rendimiento, trajes de baño
Bangladesh	25%	Líneas de ropa básica

Colaboración con plataformas minoristas en línea

Lands 'End ha establecido importantes asociaciones minoristas en línea, con relaciones clave de la plataforma que incluyen:

• Amazon Marketplace: genera aproximadamente $ 47 millones en ventas anuales
• Plataforma en línea de Walmart: representa 12% de los ingresos digitales
• Los canales en línea integrados de Kohl: contribuyendo $ 35 millones anuales

Asociaciones de marketing digital

La estrategia de colaboración de marketing digital de la compañía incluye:

Tipo de asociación	Inversión anual	Alcanzar
Asociaciones de influencia de estilo de vida	$ 2.3 millones	1.2 millones de seguidores
Colaboraciones de la marca de moda	$ 1.7 millones	850,000 tasa de compromiso

Logística y asociaciones de envío

Las asociaciones de envío final de Lands incluyen:

• FedEx: Socio de envío primario, manejo del 68% de los envíos nacionales
• UNIÓN POSTAL UNIVERSAL: Administra el 32% de la logística de envío
• Gasto de envío anual: $ 124 millones

Lands 'End, Inc. (LE) - Modelo de negocio: actividades clave

Operaciones de comercio electrónico directo al consumidor

Ingresos anuales de ventas en línea: $ 1.21 mil millones (a partir del año fiscal 2023) Transacciones de plataforma digital: aproximadamente el 65% de los ingresos totales de la compañía Sitio web Visitantes únicos por mes: 5.2 millones Descargas de aplicaciones móviles: 1.3 millones de usuarios activos

Canal de comercio electrónico	Volumen de ventas	Porcentaje de ingresos totales
Landsend.com	$ 782 millones	42%
Ventas en línea internacionales	$ 218 millones	12%

Diseño de productos y desarrollo de ropa

Presupuesto anual de desarrollo de productos: $ 47.3 millones Tamaño del equipo de diseño: 126 diseñadores profesionales Tasa de introducción de nuevos productos: 372 artículos de ropa únicos por temporada

• Centros de diseño ubicados en Dodgeville, Wisconsin
• Ciclo promedio de desarrollo de productos: 6-8 meses
• Inversión de innovación de tela: $ 8.2 millones anuales

Marketing digital y compromiso del cliente

Gastos anuales de marketing digital: $ 62.5 millones Seguidores de redes sociales: 1.7 millones en todas las plataformas Base de suscriptores de marketing por correo electrónico: 4.3 millones de suscriptores activos

Canal de marketing	Métricas de compromiso	Tasa de conversión
Marketing por correo electrónico	Tasa de apertura del 32%	4.7%
Publicidad en las redes sociales	2.1 millones de impresiones	3.2%

Gestión de inventario y optimización de la cadena de suministro

Valor de inventario anual: $ 387 millones Instalaciones de almacenamiento: 6 centros de distribución Relación de rotación de inventario: 3.2 veces al año

• Costo de transporte de inventario: 22% del valor total de inventario
• Tiempo promedio de procesamiento del almacén: 1.5 días
• Inversión en tecnología de la cadena de suministro: $ 14.6 millones

Implementación de la estrategia minorista omnicanal

Ubicaciones de asociación minorista: 182 tiendas Total de pies cuadrados minoristas: 672,000 pies cuadrados. Ubicaciones minoristas de socios: 43 conceptos de taller en la tienda en la tienda

Canal minorista	Volumen de ventas	Interacción del cliente
Tiendas físicas	$ 276 millones	35% de las transacciones totales
Ubicaciones minoristas de socios	$ 94 millones	12% de las transacciones totales

Lands 'End, Inc. (LE) - Modelo de negocio: recursos clave

Fuerte reputación de marca en ropa clásica y de calidad

Lands 'End informó ventas netas de $ 1.387 mil millones para el año fiscal 2023. Valor de marca estimado en $ 292 millones.

Métrico de marca	Valor
Reconocimiento de marca	87% en núcleo demográfico
Tasa de lealtad del cliente	62.4%

Infraestructura minorista digital y física extensa

La presencia minorista incluye:

• 163 tiendas minoristas a partir de enero de 2024
• Plataforma integral de comercio electrónico
• Capacidades de envío internacional a 8 países

Equipos de diseño y desarrollo de productos patentados

Métrica del equipo de diseño	Número
Empleados de diseño total	127
Especialistas en desarrollo de productos	54

Base de datos de clientes y programa de fidelización

Estadísticas del programa de fidelización:

• 1.2 millones de miembros de lealtad activo
• Gasto anual promedio por miembro de lealtad: $ 378

Plataformas avanzadas de tecnología de comercio electrónico

Inversión en infraestructura tecnológica en 2023: $ 12.4 millones

Capacidad tecnológica	Especificación
Tráfico del sitio web	8.3 millones de visitantes mensuales
Usuarios de aplicaciones móviles	672,000 usuarios activos

Lands 'End, Inc. (LE) - Modelo de negocio: propuestas de valor

Ropa de alta calidad y duradera para familias

Lands 'End reportó $ 1.27 mil millones en ingresos netos para el año fiscal 2023. La durabilidad de la ropa de la compañía se refleja en su 100% garantizado. Período ® promesa.

Categoría de productos	Volumen de ventas anual	Precio promedio
Ropa para hombres	3.2 millones de unidades	$45-$85
Ropa de mujer	4.1 millones de unidades	$40-$120
Ropa para niños	2.5 millones de unidades	$25-$60

Estilo americano clásico con diseños contemporáneos

La inversión de diseño incluye $ 12.5 millones anuales en desarrollo de productos e investigación de tendencias.

• Equipo de diseño de 87 diseñadores profesionales
• 4 colecciones estacionales por año
• 60% de los diseños creados internamente

Experiencias de compra personalizadas

Las inversiones de personalización digital alcanzaron $ 8.3 millones en 2023, con el 42% de los clientes en línea que utilizan funciones de recomendación personalizadas.

Opciones de ropa premium asequibles

Segmento de precios	Porcentaje de línea de productos	Rango de precios promedio
Prima presupuestaria	35%	$25-$50
Prima de rango medio	45%	$50-$100
Prima de gama alta	20%	$100-$250

Dimensionamiento constante y ajuste en las líneas de productos

El final de Lands mantiene 37 variaciones de tamaño distintos En todas las categorías de productos para garantizar un ajuste constante.

• Rango de tamaño: xxs a 3xl
• Tamaño extendido en el 60% de las líneas de productos
• Presupuesto anual de prueba de ajuste: $ 2.1 millones

Lands 'End, Inc. (LE) - Modelo de negocios: relaciones con los clientes

Programa de fidelización con recompensas personalizadas

Lands 'End opera un Programa de recompensas de Mylandsend Con las siguientes métricas clave:

Característica del programa	Detalles
Tasa de ganancia de puntos de membresía	1 punto por $ 1 gastado
Miembros del programa anual	Aproximadamente 2.5 millones de miembros activos
Gasto promedio de miembros	$ 387 por año

Canales de servicio al cliente receptivos

Los métodos de contacto con el servicio al cliente incluyen:

• Soporte telefónico: disponible los 7 días de la semana
• Chat en vivo: 12 horas al día
• Soporte por correo electrónico: respuesta 24/7 dentro de las 24 horas
• Canales de servicio al cliente de las redes sociales

Experiencias de compras en línea y fuera de línea sin problemas

Canal	Métrica
Tráfico del sitio web de comercio electrónico	8.3 millones de visitantes únicos mensualmente
Tiendas minoristas físicas	39 ubicaciones minoristas
Descargas de aplicaciones móviles	1.2 millones de usuarios activos

Marketing por correo electrónico regular y comunicaciones personalizadas

Métricas de rendimiento de marketing por correo electrónico:

• Suscriptores mensuales de correo electrónico: 5.6 millones
• Tasa de apertura de correo electrónico promedio: 22.4%
• Tasa de clics: 3.7%
• Cobertura de personalización: 78% de las campañas de correo electrónico

Políticas de devolución e intercambio fáciles

Característica de la política de retorno	Detalles
Ventana de retorno	365 días desde la fecha de compra
Tasa de devolución	14.6% de las ventas totales
Envío de devolución gratis	Disponible para la mayoría de las categorías de productos

Lands 'End, Inc. (LE) - Modelo de negocio: canales

Sitio web de comercio electrónico propiedad de la empresa

Lands 'End opera Landsend.com como su principal plataforma de ventas en línea directa al consumidor. En el año fiscal 2023, el canal de comercio electrónico generó $ 1.14 mil millones en ingresos netos, lo que representa el 62.3% de las ventas totales de la compañía.

Métricas de canales de comercio electrónico	2023 datos
Ingresos en línea	$ 1.14 mil millones
Porcentaje de ventas totales	62.3%
Visitantes únicos del sitio web	78.4 millones anuales

Tiendas minoristas físicas

Lands 'End mantiene 38 ubicaciones minoristas a partir de diciembre de 2023, incluidas tiendas independientes y asociaciones de tiendas en la tienda.

• 38 ubicaciones minoristas totales
• Principalmente ubicado en Estados Unidos
• Tamaño promedio de la tienda: 3,500 pies cuadrados

Mercados de terceros en línea

Lands 'End vende productos a través de múltiples mercados en línea, generando aproximadamente $ 87 millones en ingresos de estos canales en 2023.

Plataforma de mercado	2023 ventas
Amazonas	$ 52.2 millones
Walmart.com	$ 24.5 millones
Otras plataformas	$ 10.3 millones

Ventas de catálogo

A pesar de la transformación digital, Lands 'End continúa la distribución del catálogo, generando $ 76.3 millones en ingresos a través de este canal tradicional en 2023.

• Circulación anual del catálogo: 65 millones
• Ingresos del catálogo: $ 76.3 millones
• Tasa promedio de respuesta del catálogo: 2.4%

Aplicación de compras móviles

Lands 'End Mobile Application registró 1.2 millones de usuarios mensuales activos en 2023, contribuyendo con el 18.7% de las ventas totales de comercio electrónico.

Métricas de aplicaciones móviles	2023 datos
Usuarios activos mensuales	1.2 millones
Ventas generadas por aplicaciones	$ 213.6 millones
Porcentaje de ventas de comercio electrónico	18.7%

Lands 'End, Inc. (LE) - Modelo de negocio: segmentos de clientes

Familias de clase media

A partir del cuarto trimestre de 2023, el final de Lands se dirige a los hogares con ingresos anuales entre $ 75,000 y $ 125,000. El 72% de su base de clientes comprende familias con niños de 5 a 18 años.

Rango de ingresos familiares	Porcentaje del segmento de clientes
$75,000 - $100,000	42%
$100,001 - $125,000	30%

Adultos profesionales que buscan ropa clásica

El segmento profesional representa el 35% de la base de clientes de Lands 'End, con un gasto promedio de ropa anual de $ 1,850.

• Edad promedio: 35-45 años
• Ingresos familiares promedio: $ 112,500
• Sectores profesionales: corporativa, educación, atención médica

Entusiastas de la ropa al aire libre y de rendimiento

El segmento de desgaste de rendimiento representa el 18% de los ingresos totales, con un gasto promedio del cliente de $ 620 anualmente.

Tipo de actividad	Porcentaje del cliente
Senderismo/acampar	8%
Deportes acuáticos	5%
Esquí/deportes de invierno	5%

Rango de edad: 25-55 años

Distribución demográfica central a partir de 2023:

• 25-35 años: 22%
• 36-45 años: 35%
• 46-55 años: 28%

Consumidores conscientes del valor

Las métricas de sensibilidad de precios revelan que el 65% de los clientes priorizan la relación calidad-precio.

Preferencia de rango de precios	Porcentaje del cliente
$ 50- $ 100 por artículo	45%
$ 100- $ 200 por artículo	20%

Lands 'End, Inc. (LE) - Modelo de negocio: Estructura de costos

Fabricación y abastecimiento de productos

En el año fiscal 2023, Lands 'End informó el costo total de los bienes vendidos (COGS) de $ 697.4 millones. Desglose de costos de fabricación:

Ubicación de fabricación	Porcentaje de producción
Porcelana	45%
India	25%
Vietnam	20%
Otros países	10%

Gastos de marketing digitales y tradicionales

El gasto de marketing para el año fiscal 2023 totalizaron $ 146.3 millones, con la siguiente asignación:

• Marketing digital: $ 87.8 millones
• Publicidad tradicional: $ 58.5 millones

Mantenimiento de la infraestructura tecnológica

Inversión en tecnología e infraestructura en 2023:

Categoría de gastos tecnológicos	Costo anual
Infraestructura	$ 42.1 millones
Plataforma de comercio electrónico	$ 22.6 millones
Ciberseguridad	$ 15.3 millones

Operaciones de tiendas minoristas

Gastos relacionados con la tienda minorista para el año fiscal 2023:

• Número total de tiendas minoristas: 42
• Gastos operativos de la tienda anual: $ 63.7 millones
• Costo promedio por tienda: $ 1.52 millones

Gestión de la cadena de suministro y logística

Logística y costos de la cadena de suministro en el año fiscal 2023:

Categoría de gastos logísticos	Costo anual
Almacenamiento	$ 38.4 millones
Transporte	$ 52.6 millones
Gestión de inventario	$ 27.3 millones

Lands 'End, Inc. (LE) - Modelo de negocio: flujos de ingresos

Ventas directas en línea

A partir del año fiscal 2023, Lands 'End reportó ingresos directos de ventas en línea de $ 632.8 millones. La plataforma de comercio electrónico de la compañía Landsend.com representa una porción significativa de los ingresos totales.

Canal de ventas en línea	Ingresos (2023)	Porcentaje de ingresos totales
Comercio electrónico directo	$ 632.8 millones	46.3%

Venta de tiendas minoristas físicas

Lands 'End opera ubicaciones minoristas físicas con ventas totales de tiendas minoristas de $ 167.2 millones en el año fiscal 2023.

Tipo de tienda minorista	Número de tiendas	Ingresos de ventas (2023)
Tiendas minoristas propiedad de la empresa	52	$ 167.2 millones

Distribución al por mayor

Los ingresos al por mayor para el final de las tierras en el año fiscal 2023 totalizaron $ 285.6 millones, representando las ventas a través de minoristas externos.

• Los socios mayoristas incluyen Kohl's y otros grandes almacenes
• El segmento mayorista contribuyó con el 20.9% de los ingresos totales de la compañía

Ventas de catálogo

A pesar de la disminución de las tendencias, las ventas de catálogo aún generaron $ 78.4 millones en ingresos para el final de las tierras en el año fiscal 2023.

Ofertas de productos estacionales y promocionales

Las colecciones estacionales y las campañas promocionales generaron $ 205.3 millones adicionales en ingresos durante el año fiscal 2023.

Colección estacional	Contribución de ingresos
Temporada de vacaciones	$ 92.7 millones
Colección de verano	$ 67.5 millones
De regreso a la escuela	$ 45.1 millones

Ingresos totales de la compañía para el año fiscal 2023: $ 1,369.3 millones

Lands' End, Inc. (LE) - Canvas Business Model: Value Propositions

You're looking at the core promises Lands' End, Inc. makes to its customers, which are designed to support its projection of full-year 2025 Net Revenue between $1.33 billion and $1.40 billion.

The foundation remains the delivery of high-quality, durable, classic American lifestyle apparel. This commitment underpins the brand's appeal to its core base, even as the company navigates a challenging retail environment and aims for an Adjusted Net Income guidance for fiscal 2025 between $19.0 million and $27.0 million.

The product offering is intentionally solution-driven, moving beyond basic apparel to address specific customer needs. This focus helps the brand command better pricing and margin:

• Solution-based product categories, such as those offering sun protection and waterproofing, now represent approximately one-third of the total product mix.
• The company continues to grow its school uniform business.
• The tote bag assortment is expanded with unique customization options, acting as a significant customer acquisition driver.
• The brand launched the Lands' End Essentials line on Amazon, featuring about 40 styles to enhance visibility.

Customer trust is built through a clear, though evolved, guarantee structure. For general consumer returns, eligible items must be sent back within 90 days of receipt of shipment for a refund to the original form of payment, provided proof of purchase is available. Personalized items cannot be returned unless there is a defective quality issue, in which case they can be returned in new condition within 90 days of purchase. For Lands' End Outfitters business orders, if a garment has not performed as anticipated on the job, you must call customer service at 1-800-587-1541 or email businessoutfitters@landsend.com for options under the return policy.

The B2B Outfitters channel provides value through custom logo application and uniform sales, which saw revenue growth in the second quarter of fiscal 2025. This segment, along with third-party marketplaces and licensing, is a key area of focus, as the licensing segment revenue increased by over 60% in the first quarter of fiscal 2025, representing an asset-light way to expand reach.

The focus on delivering tangible value is reflected in margin performance. For the second quarter of fiscal 2025, the gross margin improved to 48.8%, up 0.9 percentage points year-over-year from 47.9% in Q2 FY2024. This improvement signals better value capture through improved promotional productivity and the strategic expansion of the high-margin licensing business.

Here's a quick look at the key financial metrics supporting the current value proposition strategy as of Q2 FY2025:

Metric	Q2 FY2025 Value	Q2 FY2024 Value	FY2025 Guidance Range
Net Revenue	$294.1 million	$317.2 million	$1.33 billion to $1.40 billion
Gross Margin	48.8%	47.9%	N/A
Gross Profit	$143.4 million	$151.9 million	N/A
Adjusted EBITDA	$14.1 million	$17.1 million	$98.0 million to $107.0 million
Inventory	$301.8 million	$312.0 million	N/A

Finance: draft 13-week cash view by Friday.

Lands' End, Inc. (LE) - Canvas Business Model: Customer Relationships

Automated digital marketing and personalized email

The company focuses on digital channel growth to reach its customer base of over 7 million customers as of late 2025. Lands' End achieved a 5% increase in global new customer acquisition through enhanced digital marketing in fiscal 2024. The U.S. Digital Segment generated net revenue of $227.7 million in the first quarter of fiscal 2025.

Dedicated sales teams for B2B Outfitters contracts

The Outfitters business channel shows growth across enterprise accounts and school uniforms. Outfitters Net revenue was $42.9 million in the first quarter of fiscal 2025, representing a 0.5% increase year-over-year. For the second quarter of fiscal 2025, Outfitters Net revenue reached $66.4 million, which was an increase of $3.2 million or 5.1% compared to the second quarter of fiscal 2024. The school uniform category specifically increased by high-single digits in the second quarter of fiscal 2025.

High-touch customer service for product guarantees

The company's mission includes 'legendary service'. Lands' End was recognized on a 2026 list, reflecting 2025 performance, ranking #237 for Best Customer Service in E-Commerce.

Social media engagement and influencer collaborations

Creative engagement included viral moments centered around the reimagining of the iconic tote. The brand is expanding its reach through third-party marketplaces and licensing, which are channels that rely on broad consumer visibility. Third Party Net revenue increased by 14.3% in the second quarter of 2025. Licensing revenue alone surged over 60% in the first quarter of fiscal 2025.

Loyalty programs to deepen repeat purchases

Gross Merchandise Value (GMV) is used as an indicator of customer engagement with the brand across all channels. Industry statistics suggest that 70% of consumers spend more with brands that have loyalty programs.

Here is a look at the revenue performance across key customer-facing channels for the first half of fiscal 2025:

Channel Segment	Q1 FY2025 Net Revenue	Q1 YoY Change	Q2 FY2025 Net Revenue	Q2 YoY Change
U.S. eCommerce	$170.7 million	$0.2 million increase	$167.3 million	Decreased 11.2%
Outfitters	$42.9 million	0.5% increase	$66.4 million	Increased 5.1%
Third Party	$14.1 million	Decreased 9%	$21.6 million	Increased 14.3%
Licensing and Retail	$15.6 million	Decreased 50.9%	$19.2 million	Decreased 19.7%

The company is focused on building its brand and maintaining discipline around promotional activity to develop a healthier long-term brand.

• The company is leveraging its globally recognized brand name to implement an omnichannel strategy.
• Solution-based product categories now account for approximately one-third of its product mix.
• In Q2 FY2025, Gross margin was 48.8%, up 0.9 percentage points year-over-year.
• Inventory was reduced for the ninth consecutive quarter as of the second quarter of fiscal 2025.

Lands' End, Inc. (LE) - Canvas Business Model: Channels

You're looking at how Lands' End, Inc. gets its products into customers' hands as of late 2025. The strategy is clearly omnichannel, leaning heavily on digital but using physical and partnership channels to expand reach and brand presence. Here's the breakdown of the key distribution avenues, grounded in the latest figures we have from the first half of fiscal year 2025.

The overall financial context for the channels is set by the updated full-year fiscal 2025 net revenue guidance, which Lands' End, Inc. revised to be between $1.33 billion and $1.40 billion. This follows a reported net revenue of $1.36 billion for the full fiscal 2024 year. The company is actively managing its mix, prioritizing asset-light growth channels like licensing.

U.S. and Europe e-commerce websites (Direct-to-Consumer)

The core of the business remains direct-to-consumer e-commerce, though performance varies by geography. The U.S. digital segment, which includes e-commerce, saw net revenue of $255.3 million for the second quarter of fiscal 2025, representing a 5.6% drop year-over-year. Still, the U.S. eCommerce specific revenue for the first quarter of fiscal 2025 was essentially flat, coming in at $170.7 million, an increase of just 0.1% over the prior year's first quarter.

Europe's e-commerce channel has seen significant strategic shifts. For the first quarter of fiscal 2025, European eCommerce net revenue was $17.9 million, which was a decrease of 28.4% compared to the first quarter of fiscal 2024. However, earlier in the year, European eCommerce sales had shown a 28% year-over-year increase, driven by rebranding efforts.

Third-party online marketplaces (e.g., Amazon, Macy's)

This channel is used to attract new customers with minimal capital investment. The performance here has been mixed recently. For the first quarter of fiscal 2025, net revenue from the Third Party channel was $14.1 million, a decrease of 9.0% compared to the first quarter of fiscal 2024, attributed to challenges on one specific marketplace. To counter this, Lands' End, Inc. introduced a focused 40-style Lands' End Essentials line on Amazon.

Outfitters B2B channel for uniforms and logo apparel

The Outfitters B2B segment continues to be a differentiator, showing growth in the first half of 2025. In the second quarter of fiscal 2025, Outfitters net revenue was $66.4 million, marking a 5.1% increase from the second quarter of 2024. The first quarter of 2025 saw Outfitters net revenue at $42.9 million, a slight 0.5% increase year-over-year. This channel benefits from strong national accounts and new wins in the school uniform space, with annualized new business commitments in school uniforms totaling $13 million from new customer acquisition in Q1 2025.

Company-operated retail stores (smaller footprint)

The physical store footprint is small relative to digital sales, serving as brand touchpoints. As of September 2025, the Lands' End, Inc. chain consists of about 250 stores, though one location in Frisco, Texas, was announced for closure. For context, in fiscal 2023, revenue from company-operated stores accounted for 3.2% of total revenue. The combined Licensing and Retail net revenue for the second quarter of 2025 was $19.2 million, down 19.7%, largely due to the licensing transitions.

Licensing agreements for product category expansion

Licensing is a key component of the asset-light strategy, driving brand reach without significant capital outlay. Licensing revenue saw substantial growth in the first quarter of fiscal 2025, increasing by over 60% year-over-year. This growth was supported by existing partners and the addition of new categories like travel accessories, men's underwear, and base layers. In the second quarter of 2025, licensing net revenue increased by approximately 19%.

Here is a summary of the channel revenue performance for the first half of fiscal 2025, where available:

Channel Segment	Reported Period	Net Revenue Amount	Year-over-Year Change
U.S. eCommerce	Q1 FY2025	$170.7 million	+0.1%
U.S. Digital Segment (Total)	Q2 FY2025	$255.3 million	-5.6%
European eCommerce	Q1 FY2025	$17.9 million	-28.4%
Outfitters (B2B)	Q2 FY2025	$66.4 million	+5.1%
Third Party	Q1 FY2025	$14.1 million	-9.0%
Licensing Revenue (Standalone)	Q2 FY2025	N/A	+19%

The company is clearly prioritizing growth in Outfitters and Licensing, which are showing positive revenue momentum, while the core U.S. e-commerce is relatively flat and Europe is undergoing a repositioning that is currently showing revenue contraction.

• The company expects Gross Merchandise Value (GMV) for the full fiscal 2025 to grow in the low to mid-single digit percentage range.
• Capital expenditures for the full fiscal 2025 are expected to total approximately $25 million.
• The company had $35.0 million of borrowings outstanding under its ABL Facility as of August 1, 2025.

Finance: draft 13-week cash view by Friday.

Lands' End, Inc. (LE) - Canvas Business Model: Customer Segments

You're looking at how Lands' End, Inc. segments its buyers to drive revenue across its diversified model. The company serves both direct consumers and business clients, with clear distinctions in what drives each group to purchase.

The core B2C customer base is largely defined by two groups: the Resolvers and the Evolvers. The Resolvers represent the vast majority of the direct consumer base. These are loyal customers who shop for the same classic, solution-oriented items and replenish them when needed. Historically, the core demographic was often characterized as being at least 55 years old and 80 percent female, but Lands' End, Inc. is actively using data to see beyond this mean. The Evolvers are a younger, slightly more affluent demographic interested in the brand's story and ethos, seeking a little more fashion and trend-forward product offerings.

The B2B side, known as the Outfitters segment, targets enterprises and schools needing customized apparel. This segment showed growth in the second quarter of fiscal 2025. For the second quarter ended August 1, 2025, Outfitters Net revenue was $66.4 million, which was an increase of 5.1% from the second quarter of 2024. The school uniform channel specifically saw growth in the high-single digits in Q2 2025, partly due to acquiring new customers from a competitor exiting the business. The business uniform channel also saw year-over-year increases driven by enterprise accounts.

Younger, solution-driven customers are targeted through the Evolvers segment, but also through product categories that resonate with a broader, modern consumer seeking utility. The success in the licensing business, which grew over 60% in the first quarter of fiscal 2025, suggests a successful reach into new, solution-driven product areas like travel accessories and cold weather gear through partners.

International consumers are a distinct segment, primarily focused in Europe, though the strategy there involves a repositioning. Europe eCommerce Net revenue for the second quarter of fiscal 2025 was $19.6 million, a decrease of 14.8% from the second quarter of 2024, as the business underwent a strategic relaunch as a more premium brand, eliminating lower-value inventory. This follows a 28.4% decrease in Europe eCommerce Net revenue in the first quarter of fiscal 2025 compared to the first quarter of fiscal 2024.

Loyal, repeat customers who value brand heritage are the bedrock of the Resolvers segment. Their continued purchasing behavior supports the overall Gross Merchandise Value (GMV) goal for fiscal 2025, which Lands' End, Inc. expects to deliver mid to high-single digit percentage growth. The company's overall fiscal 2025 Net revenue guidance remains between $1.33 billion and $1.45 billion.

Here is a breakdown of the key segment financial performance from the second quarter of fiscal 2025:

Segment/Metric	Q2 2025 Amount	Year-over-Year Change
Total Net Revenue	$294.1 million	Decrease of 7.3%
Outfitters Net Revenue	$66.4 million	Increase of 5.1%
Europe eCommerce Net Revenue	$19.6 million	Decrease of 14.8%
U.S. eCommerce Net Revenue	$167.3 million	Decrease of 11.2%
Gross Margin	48.8%	Increase of 90 basis points

Lands' End, Inc. is actively managing its customer base through strategic channel focus, as seen in the following:

• The U.S. Digital Segment Net revenue for Q2 2025 was $255.3 million.
• Third Party Net revenue for Q2 2025 was $21.6 million, an increase of 14.3% year-over-year.
• Licensing and Retail Net revenue for Q2 2025 was $19.2 million, a decrease of 19.7%.
• The company reduced inventory for the ninth consecutive quarter as of August 1, 2025.

Finance: draft 13-week cash view by Friday.

Lands' End, Inc. (LE) - Canvas Business Model: Cost Structure

The Cost Structure for Lands' End, Inc. centers on product acquisition, selling efforts, and operational overhead. You see this reflected in the key financial line items that drive the expense side of the business model.

Cost of Goods Sold (COGS) for apparel and home goods is inversely related to the Gross Margin achieved. For the second quarter of fiscal 2025, Lands' End reported a Gross Margin of 49%. This implies that the cost to acquire or produce the merchandise sold, which includes direct material, labor, and manufacturing overhead, represented approximately 51% of the net revenue for that period.

Selling and Administrative (SG&A) expenses are a major component of the operating cost base. For the second quarter of fiscal 2025, SG&A expenses were reported at 44.0% of Net Revenue. This figure was higher than the 42.7% seen in the second quarter of fiscal 2024, primarily due to deleverage from lower revenues.

Marketing and digital advertising spend is a critical driver within SG&A. While specific Q2 2025 marketing spend isn't explicitly isolated, the prior year's trend showed that higher digital marketing spend was a factor in SG&A increases; for instance, in the third quarter of fiscal 2024, SG&A increased due to higher digital marketing spend focused on new customer acquisition.

Capital expenditures projected for fiscal 2025 are set at approximately $25 million. This figure is part of the company's focus on enhancing digital business and operations.

Logistics and inbound transportation costs, including tariffs, are actively managed cost factors. Management cited tariff headwinds as a continuing challenge for the remainder of fiscal 2025, though mitigation measures are being implemented. The financial outlook incorporates specific tariff assumptions:

• Baseline tariff assumed at approximately 10% in all countries except China.
• Tariff assumed at 30% for China, which accounted for less than 8% of product cost in fiscal 2024.

Here's a quick look at some key cost-related metrics from recent periods:

Metric	Period	Value
SG&A as % of Net Revenue	Q2 FY2025	44.0%
Gross Margin	Q2 FY2025	49%
Projected Capital Expenditures	FY2025	$25 million
FY2025 Net Revenue Guidance (Low End)	FY2025	$1.33 billion

The company is focused on inventory efficiency, which directly impacts COGS. Inventory levels have been reduced for nine consecutive quarters on a year-over-year basis as of August 1, 2025.

The cost structure is also influenced by the growth in the asset-light licensing business, which contributes to gross margin expansion.

• Gross Margin in Q3 FY2024 was 50.6%.
• Gross Margin in FY2024 was 47.9%.
• Inventory turnover reached 2.5-times to 2.4-times in the two years preceding FY2024.

Finance: draft 13-week cash view by Friday.

Lands' End, Inc. (LE) - Canvas Business Model: Revenue Streams

You're looking at how Lands' End, Inc. pulls in its money right now, focusing on the numbers from the latest reports as of late 2025. It's a mix of direct sales, business partnerships, and brand monetization.

The full-year fiscal 2025 Net Revenue guidance has been set by Lands' End, Inc. to be between $1.33 billion and $1.40 billion. This guidance reflects the expected impact of tariffs at current levels.

The revenue streams are diverse, with some channels showing growth while others face headwinds. Here's a breakdown based on the second quarter of fiscal 2025 performance:

• Licensing revenue from brand and product use increased approximately 19% in Q2 FY2025.
• The Outfitters segment saw growth in both revenue and profitability for the quarter.
• Third-party marketplace sales contributed positively to the overall revenue mix.

Here's the quick math on the key revenue segments from Q2 FY2025:

Revenue Stream Segment	Q2 FY2025 Net Revenue Amount	Year-over-Year Change
U.S. eCommerce Sales (B2C)	$167.3 million	Decreased 11.2%
Europe eCommerce Sales (B2C)	$19.6 million	Decreased 14.8%
Outfitters Segment Sales (B2B)	$66.4 million	Increased 5.1%
Third-Party Marketplace Sales	$21.6 million	Increased 14.3%
Licensing and Retail (Total Category)	$19.2 million	Decreased 19.7%

You can see the direct-to-consumer (B2C) e-commerce channels faced declines. U.S. eCommerce Net revenue was $167.3 million, down 11.2%, partly due to a slower start for seasonal swim product. Europe eCommerce Net revenue was $19.6 million, falling 14.8%, which management attributed to inventory timing from supply chain challenges and macroeconomic conditions. Still, the overall U.S. Digital Segment revenue was $255.3 million, a decrease of only 5.6%.

The business-to-business side, Lands' End Outfitters, showed strength. Outfitters Net revenue reached $66.4 million, up 5.1%. This growth was driven by the school uniform channel increasing high-single digits, largely because of new customers acquired after a competitor exited the business, and the business uniform channel was up year-over-year from enterprise accounts. Also, third-party marketplace sales, which include Amazon and Macy's, hit $21.6 million, growing 14.3%.

Licensing revenue is a key part of the asset-light strategy. While the combined Licensing and Retail category revenue was down to $19.2 million (a 19.7% drop from $23.9 million in Q2 2024), this was because of the performance of U.S. Company Operated Stores. The licensing revenue component itself increased by approximately 19% year-over-year, helping to improve the overall gross margin by about 90 basis points to 48.8% in the quarter. Finance: draft 13-week cash view by Friday.