Lands' End, Inc. (LE): Business Model Canvas

Entdecken Sie den strategischen Plan hinter Lands' End, einer typisch amerikanischen Bekleidungsmarke, die sich durch innovative Geschäftsmodelle meisterhaft in der komplexen Einzelhandelslandschaft zurechtgefunden hat. Von strategischen Partnerschaften mit globalen Herstellern bis hin zu einem anspruchsvollen Omnichannel-Ansatz hat Lands' End den traditionellen Bekleidungseinzelhandel verändert, indem es klassischen amerikanischen Stil mit modernsten digitalen Handelsstrategien verbindet. Dieser tiefe Einblick in ihr Business Model Canvas zeigt, wie sich das Unternehmen als vielseitige, kundenorientierte Marke positioniert hat, die hochwertige, erschwingliche Kleidung liefert und gleichzeitig eine bemerkenswerte betriebliche Effizienz und Marktanpassungsfähigkeit beibehält.

Lands' End, Inc. (LE) – Geschäftsmodell: Wichtige Partnerschaften

Strategische Beschaffungspartnerschaften mit Textilherstellern in Asien

Lands' End unterhält strategische Partnerschaften mit Textilherstellern, die hauptsächlich in der Region ansässig sind China, Vietnam und Bangladesch. Ab 2023 umfasst die Beschaffungsaufschlüsselung des Unternehmens Folgendes:

Land	Prozentsatz der Fertigung	Wichtige Textilkategorien
China	42%	Baumwollbekleidung, Oberbekleidung
Vietnam	33%	Performance-Bekleidung, Bademode
Bangladesch	25%	Grundlegende Bekleidungslinien

Zusammenarbeit mit Online-Einzelhandelsplattformen

Lands' End hat bedeutende Online-Einzelhandelspartnerschaften mit wichtigen Plattformbeziehungen aufgebaut, darunter:

• Amazon Marketplace: Erzeugt ca 47 Millionen US-Dollar Jahresumsatz
• Walmart Online-Plattform: Stellt dar 12 % des digitalen Umsatzes
• Kohls integrierte Online-Kanäle: Mitwirken 35 Millionen US-Dollar jährlich

Digitale Marketingpartnerschaften

Die Strategie des Unternehmens für die Zusammenarbeit im digitalen Marketing umfasst:

Partnerschaftstyp	Jährliche Investition	Reichweite
Lifestyle-Influencer-Partnerschaften	2,3 Millionen US-Dollar	1,2 Millionen Follower
Kooperationen mit Modemarken	1,7 Millionen US-Dollar	850.000 Engagement-Rate

Logistik- und Versandpartnerschaften

Zu den Schifffahrtspartnerschaften von Lands' End gehören:

• FedEx: Hauptversandpartner, der 68 % der Inlandssendungen abwickelt
• UPS: Verwaltet 32 % der Versandlogistik
• Jährlicher Versandaufwand: 124 Millionen Dollar

Lands' End, Inc. (LE) – Geschäftsmodell: Hauptaktivitäten

Direkt an den Verbraucher gerichteter E-Commerce-Betrieb

Jährlicher Online-Umsatz: 1,21 Milliarden US-Dollar (Stand Geschäftsjahr 2023) Transaktionen über digitale Plattformen: Ungefähr 65 % des Gesamtumsatzes des Unternehmens Einzigartige Website-Besucher pro Monat: 5,2 Millionen Downloads mobiler Apps: 1,3 Millionen aktive Benutzer

E-Commerce-Kanal	Verkaufsvolumen	Prozentsatz des Gesamtumsatzes
Landsend.com	782 Millionen Dollar	42%
Internationaler Online-Verkauf	218 Millionen Dollar	12%

Produktdesign und Bekleidungsentwicklung

Jährliches Produktentwicklungsbudget: 47,3 Millionen US-Dollar Größe des Designteams: 126 professionelle Designer Einführungsrate neuer Produkte: 372 einzigartige Kleidungsstücke pro Saison

• Designzentren in Dodgeville, Wisconsin
• Durchschnittlicher Produktentwicklungszyklus: 6–8 Monate
• Investition in Stoffinnovation: 8,2 Millionen US-Dollar pro Jahr

Digitales Marketing und Kundenbindung

Jährliche Ausgaben für digitales Marketing: 62,5 Millionen US-Dollar Social-Media-Follower: 1,7 Millionen auf allen Plattformen Abonnentenbasis für E-Mail-Marketing: 4,3 Millionen aktive Abonnenten

Marketingkanal	Engagement-Kennzahlen	Conversion-Rate
E-Mail-Marketing	32 % Öffnungsrate	4.7%
Social-Media-Werbung	2,1 Millionen Impressionen	3.2%

Bestandsverwaltung und Supply-Chain-Optimierung

Jährlicher Lagerwert: 387 Millionen US-Dollar Lagereinrichtungen: 6 Vertriebszentren Lagerumschlagsquote: 3,2 Mal pro Jahr

• Lagerhaltungskosten: 22 % des gesamten Lagerwerts
• Durchschnittliche Lagerbearbeitungszeit: 1,5 Tage
• Investition in Supply-Chain-Technologie: 14,6 Millionen US-Dollar

Umsetzung der Omnichannel-Einzelhandelsstrategie

Standorte der Einzelhandelspartnerschaften: 182 Filialen Gesamtverkaufsfläche: 672.000 Quadratfuß. Partner-Einzelhandelsstandorte: 43 Lands' End Shop-in-Shop-Konzepte

Einzelhandelskanal	Verkaufsvolumen	Kundeninteraktion
Physische Geschäfte	276 Millionen Dollar	35 % aller Transaktionen
Partner-Einzelhandelsstandorte	94 Millionen Dollar	12 % der gesamten Transaktionen

Lands' End, Inc. (LE) – Geschäftsmodell: Schlüsselressourcen

Starker Markenruf für klassische, hochwertige Bekleidung

Lands‘ End meldete für das Geschäftsjahr 2023 einen Nettoumsatz von 1,387 Milliarden US-Dollar. Der Markenwert wird auf 292 Millionen US-Dollar geschätzt.

Markenmetrik	Wert
Markenbekanntheit	87 % in der Kerndemografie
Kundentreuerate	62.4%

Umfangreiche digitale und physische Einzelhandelsinfrastruktur

Die Einzelhandelspräsenz umfasst:

• 163 Einzelhandelsgeschäfte (Stand Januar 2024).
• Umfassende E-Commerce-Plattform
• Internationale Versandmöglichkeiten in 8 Länder

Eigene Design- und Produktentwicklungsteams

Metrik des Designteams	Nummer
Total Design-Mitarbeiter	127
Produktentwicklungsspezialisten	54

Kundendatenbank und Treueprogramm

Statistiken zum Treueprogramm:

• 1,2 Millionen aktive Treuemitglieder
• Durchschnittliche jährliche Ausgaben pro Treuemitglied: 378 $

Fortschrittliche E-Commerce-Technologieplattformen

Investitionen in die Technologieinfrastruktur im Jahr 2023: 12,4 Millionen US-Dollar

Technologiefähigkeit	Spezifikation
Website-Traffic	8,3 Millionen monatliche Besucher
Benutzer mobiler Apps	672.000 aktive Benutzer

Lands' End, Inc. (LE) – Geschäftsmodell: Wertversprechen

Hochwertige, langlebige Kleidung für Familien

Lands‘ End meldete für das Geschäftsjahr 2023 einen Nettoumsatz von 1,27 Milliarden US-Dollar. Die Haltbarkeit der Kleidung des Unternehmens spiegelt sich in ihrer wider 100 % garantiert. Punkt.® Versprechen.

Produktkategorie	Jährliches Verkaufsvolumen	Durchschnittlicher Preispunkt
Herrenbekleidung	3,2 Millionen Einheiten	$45-$85
Damenbekleidung	4,1 Millionen Einheiten	$40-$120
Kinderbekleidung	2,5 Millionen Einheiten	$25-$60

Klassischer amerikanischer Stil mit zeitgenössischen Designs

Die Designinvestitionen umfassen jährlich 12,5 Millionen US-Dollar für Produktentwicklung und Trendforschung.

• Designteam aus 87 professionellen Designern
• 4 saisonale Kollektionen pro Jahr
• 60 % der Designs werden im eigenen Haus erstellt

Personalisierte Einkaufserlebnisse

Die Investitionen in die digitale Personalisierung erreichten im Jahr 2023 8,3 Millionen US-Dollar, wobei 42 % der Online-Kunden personalisierte Empfehlungsfunktionen nutzten.

Erschwingliche Premium-Kleidungsoptionen

Preissegment	Prozentsatz der Produktlinie	Durchschnittliche Preisspanne
Budgetprämie	35%	$25-$50
Mittelklasse-Premium	45%	$50-$100
High-End-Premium	20%	$100-$250

Konsistente Größe und Passform über alle Produktlinien hinweg

Lands' End behauptet 37 verschiedene Größenvarianten über alle Produktkategorien hinweg, um eine einheitliche Passform zu gewährleisten.

• Größenbereich: XXS bis 3XL
• Erweiterte Größen in 60 % der Produktlinien
• Jährliches Budget für Dichtsitzprüfungen: 2,1 Millionen US-Dollar

Lands' End, Inc. (LE) – Geschäftsmodell: Kundenbeziehungen

Treueprogramm mit personalisierten Prämien

Lands' End betreibt a MyLandsEnd-Prämienprogramm mit den folgenden Schlüsselkennzahlen:

Programmfunktion	Details
Mitgliedschaftspunkte-Sammelrate	1 Punkt pro ausgegebenem Dollar
Jährliche Programmmitglieder	Ungefähr 2,5 Millionen aktive Mitglieder
Durchschnittliche Mitgliederausgaben	387 $ pro Jahr

Reaktionsschnelle Kundendienstkanäle

Zu den Kontaktmethoden für den Kundendienst gehören:

• Telefonsupport: 7 Tage die Woche verfügbar
• Live-Chat: 12 Stunden täglich
• E-Mail-Support: Antwort rund um die Uhr innerhalb von 24 Stunden
• Social-Media-Kundenservicekanäle

Nahtlose Online- und Offline-Einkaufserlebnisse

Kanal	Metriken
E-Commerce-Website-Traffic	8,3 Millionen einzelne Besucher monatlich
Physische Einzelhandelsgeschäfte	39 Einzelhandelsstandorte
Mobile App-Downloads	1,2 Millionen aktive Benutzer

Regelmäßiges E-Mail-Marketing und personalisierte Kommunikation

Leistungskennzahlen für E-Mail-Marketing:

• Monatliche E-Mail-Abonnenten: 5,6 Millionen
• Durchschnittliche E-Mail-Öffnungsrate: 22,4 %
• Klickrate: 3,7 %
• Personalisierungsabdeckung: 78 % der E-Mail-Kampagnen

Einfache Rückgabe- und Umtauschbedingungen

Rückgaberichtlinienfunktion	Details
Rückkehrfenster	365 Tage ab Kaufdatum
Rücklaufquote	14,6 % des Gesamtumsatzes
Kostenloser Rückversand	Verfügbar für die meisten Produktkategorien

Lands' End, Inc. (LE) – Geschäftsmodell: Kanäle

Firmeneigene E-Commerce-Website

Lands' End betreibt landsend.com als seine primäre Online-Direktverkaufsplattform für Verbraucher. Im Geschäftsjahr 2023 erwirtschaftete der E-Commerce-Kanal einen Nettoumsatz von 1,14 Milliarden US-Dollar, was 62,3 % des Gesamtumsatzes des Unternehmens entspricht.

E-Commerce-Kanalmetriken	Daten für 2023
Online-Einnahmen	1,14 Milliarden US-Dollar
Prozentsatz des Gesamtumsatzes	62.3%
Einzigartige Website-Besucher	78,4 Millionen jährlich

Physische Einzelhandelsgeschäfte

Lands‘ End unterhält mit Stand Dezember 2023 38 Einzelhandelsstandorte, darunter eigenständige Geschäfte und Shop-in-Shop-Partnerschaften.

• Insgesamt 38 Einzelhandelsstandorte
• Hauptsächlich in den Vereinigten Staaten ansässig
• Durchschnittliche Ladengröße: 3.500 Quadratmeter

Online-Marktplätze von Drittanbietern

Lands‘ End verkauft Produkte über mehrere Online-Marktplätze und erwirtschaftet über diese Kanäle im Jahr 2023 einen Umsatz von etwa 87 Millionen US-Dollar.

Marktplatzplattform	Verkäufe 2023
Amazon	52,2 Millionen US-Dollar
Walmart.com	24,5 Millionen US-Dollar
Andere Plattformen	10,3 Millionen US-Dollar

Katalogverkauf

Trotz der digitalen Transformation setzt Lands' End den Katalogvertrieb fort und erwirtschaftet über diesen traditionellen Kanal im Jahr 2023 einen Umsatz von 76,3 Millionen US-Dollar.

• Jährliche Auflage des Katalogs: 65 Millionen
• Katalogumsatz: 76,3 Millionen US-Dollar
• Durchschnittliche Antwortquote im Katalog: 2,4 %

Mobile Shopping-Anwendung

Die mobile Anwendung von Lands‘ End verzeichnete im Jahr 2023 1,2 Millionen aktive monatliche Nutzer und trug 18,7 % zum gesamten E-Commerce-Umsatz bei.

Metriken für mobile Apps	Daten für 2023
Monatlich aktive Benutzer	1,2 Millionen
App-generierte Verkäufe	213,6 Millionen US-Dollar
Prozentsatz des E-Commerce-Umsatzes	18.7%

Lands' End, Inc. (LE) – Geschäftsmodell: Kundensegmente

Familien der Mittelklasse

Ab dem vierten Quartal 2023 richtet sich Lands‘ End an Haushalte mit einem Jahreseinkommen zwischen 75.000 und 125.000 US-Dollar. 72 % ihres Kundenstamms sind Familien mit Kindern im Alter von 5 bis 18 Jahren.

Familieneinkommensspanne	Prozentsatz des Kundensegments
$75,000 - $100,000	42%
$100,001 - $125,000	30%

Berufstätige Erwachsene, die klassische Kleidung suchen

Das professionelle Segment macht 35 % des Kundenstamms von Lands' End aus, mit durchschnittlichen jährlichen Ausgaben für Kleidung von 1.850 US-Dollar.

• Durchschnittsalter: 35-45 Jahre
• Mittleres Haushaltseinkommen: 112.500 $
• Berufsbereiche: Unternehmen, Bildung, Gesundheitswesen

Liebhaber von Outdoor- und Performance-Bekleidung

Das Segment Performance Wear macht 18 % des Gesamtumsatzes aus, mit durchschnittlichen Kundenausgaben von 620 US-Dollar pro Jahr.

Aktivitätstyp	Kundenprozentsatz
Wandern/Camping	8%
Wassersport	5%
Skifahren/Wintersport	5%

Altersspanne: 25–55 Jahre

Kerndemografische Verteilung ab 2023:

• 25-35 Jahre: 22 %
• 36-45 Jahre: 35 %
• 46-55 Jahre: 28 %

Wertbewusste Verbraucher

Preissensibilitätskennzahlen zeigen, dass 65 % der Kunden das Preis-Leistungs-Verhältnis priorisieren.

Bevorzugte Preisspanne	Kundenprozentsatz
50–100 $ pro Artikel	45%
100–200 $ pro Artikel	20%

Lands' End, Inc. (LE) – Geschäftsmodell: Kostenstruktur

Produktherstellung und -beschaffung

Im Geschäftsjahr 2023 meldete Lands' End Gesamtkosten der verkauften Waren (COGS) von 697,4 Millionen US-Dollar. Aufschlüsselung der Herstellungskosten:

Produktionsstandort	Prozentsatz der Produktion
China	45%
Indien	25%
Vietnam	20%
Andere Länder	10%

Ausgaben für digitales und traditionelles Marketing

Die Marketingausgaben für das Geschäftsjahr 2023 beliefen sich auf insgesamt 146,3 Millionen US-Dollar mit folgender Aufteilung:

• Digitales Marketing: 87,8 Millionen US-Dollar
• Traditionelle Werbung: 58,5 Millionen US-Dollar

Wartung der Technologieinfrastruktur

Technologie- und Infrastrukturinvestitionen im Jahr 2023:

Kategorie der Technologieausgaben	Jährliche Kosten
IT-Infrastruktur	42,1 Millionen US-Dollar
E-Commerce-Plattform	22,6 Millionen US-Dollar
Cybersicherheit	15,3 Millionen US-Dollar

Betrieb von Einzelhandelsgeschäften

Einzelhandelsbezogene Aufwendungen für das Geschäftsjahr 2023:

• Gesamtzahl der Einzelhandelsgeschäfte: 42
• Jährliche Filialbetriebskosten: 63,7 Millionen US-Dollar
• Durchschnittliche Kosten pro Geschäft: 1,52 Millionen US-Dollar

Supply Chain und Logistikmanagement

Logistik- und Lieferkettenkosten im Geschäftsjahr 2023:

Logistikkostenkategorie	Jährliche Kosten
Lagerhaltung	38,4 Millionen US-Dollar
Transport	52,6 Millionen US-Dollar
Bestandsverwaltung	27,3 Millionen US-Dollar

Lands' End, Inc. (LE) – Geschäftsmodell: Einnahmequellen

Direkter Online-Verkauf

Im Geschäftsjahr 2023 meldete Lands‘ End einen direkten Online-Umsatz von 632,8 Millionen US-Dollar. Die E-Commerce-Plattform landsend.com des Unternehmens macht einen erheblichen Teil des Gesamtumsatzes aus.

Online-Vertriebskanal	Umsatz (2023)	Prozentsatz des Gesamtumsatzes
Direkter E-Commerce	632,8 Millionen US-Dollar	46.3%

Verkäufe im physischen Einzelhandel

Lands' End betreibt physische Einzelhandelsstandorte mit einem Gesamtumsatz von 167,2 Millionen US-Dollar im Geschäftsjahr 2023.

Einzelhandelsgeschäftstyp	Anzahl der Geschäfte	Umsatzerlöse (2023)
Firmeneigene Einzelhandelsgeschäfte	52	167,2 Millionen US-Dollar

Großhandelsvertrieb

Der Großhandelsumsatz von Lands' End belief sich im Geschäftsjahr 2023 auf insgesamt 285,6 Millionen US-Dollar, was Verkäufen über Drittanbieter entspricht.

• Zu den Großhandelspartnern zählen Kohl's und andere Kaufhäuser
• Das Großhandelssegment trug 20,9 % zum Gesamtumsatz des Unternehmens bei

Katalogverkauf

Trotz rückläufiger Trends generierten die Katalogverkäufe für Lands' End im Geschäftsjahr 2023 immer noch einen Umsatz von 78,4 Millionen US-Dollar.

Saisonale und Werbeproduktangebote

Saisonale Kollektionen und Werbekampagnen generierten im Geschäftsjahr 2023 einen zusätzlichen Umsatz von 205,3 Millionen US-Dollar.

Saisonale Kollektion	Umsatzbeitrag
Ferienzeit	92,7 Millionen US-Dollar
Sommerkollektion	67,5 Millionen US-Dollar
Zurück zur Schule	45,1 Millionen US-Dollar

Gesamtumsatz des Unternehmens für das Geschäftsjahr 2023: 1.369,3 Millionen US-Dollar

Lands' End, Inc. (LE) - Canvas Business Model: Value Propositions

You're looking at the core promises Lands' End, Inc. makes to its customers, which are designed to support its projection of full-year 2025 Net Revenue between $1.33 billion and $1.40 billion.

The foundation remains the delivery of high-quality, durable, classic American lifestyle apparel. This commitment underpins the brand's appeal to its core base, even as the company navigates a challenging retail environment and aims for an Adjusted Net Income guidance for fiscal 2025 between $19.0 million and $27.0 million.

The product offering is intentionally solution-driven, moving beyond basic apparel to address specific customer needs. This focus helps the brand command better pricing and margin:

• Solution-based product categories, such as those offering sun protection and waterproofing, now represent approximately one-third of the total product mix.
• The company continues to grow its school uniform business.
• The tote bag assortment is expanded with unique customization options, acting as a significant customer acquisition driver.
• The brand launched the Lands' End Essentials line on Amazon, featuring about 40 styles to enhance visibility.

Customer trust is built through a clear, though evolved, guarantee structure. For general consumer returns, eligible items must be sent back within 90 days of receipt of shipment for a refund to the original form of payment, provided proof of purchase is available. Personalized items cannot be returned unless there is a defective quality issue, in which case they can be returned in new condition within 90 days of purchase. For Lands' End Outfitters business orders, if a garment has not performed as anticipated on the job, you must call customer service at 1-800-587-1541 or email businessoutfitters@landsend.com for options under the return policy.

The B2B Outfitters channel provides value through custom logo application and uniform sales, which saw revenue growth in the second quarter of fiscal 2025. This segment, along with third-party marketplaces and licensing, is a key area of focus, as the licensing segment revenue increased by over 60% in the first quarter of fiscal 2025, representing an asset-light way to expand reach.

The focus on delivering tangible value is reflected in margin performance. For the second quarter of fiscal 2025, the gross margin improved to 48.8%, up 0.9 percentage points year-over-year from 47.9% in Q2 FY2024. This improvement signals better value capture through improved promotional productivity and the strategic expansion of the high-margin licensing business.

Here's a quick look at the key financial metrics supporting the current value proposition strategy as of Q2 FY2025:

Metric	Q2 FY2025 Value	Q2 FY2024 Value	FY2025 Guidance Range
Net Revenue	$294.1 million	$317.2 million	$1.33 billion to $1.40 billion
Gross Margin	48.8%	47.9%	N/A
Gross Profit	$143.4 million	$151.9 million	N/A
Adjusted EBITDA	$14.1 million	$17.1 million	$98.0 million to $107.0 million
Inventory	$301.8 million	$312.0 million	N/A

Finance: draft 13-week cash view by Friday.

Lands' End, Inc. (LE) - Canvas Business Model: Customer Relationships

Automated digital marketing and personalized email

The company focuses on digital channel growth to reach its customer base of over 7 million customers as of late 2025. Lands' End achieved a 5% increase in global new customer acquisition through enhanced digital marketing in fiscal 2024. The U.S. Digital Segment generated net revenue of $227.7 million in the first quarter of fiscal 2025.

Dedicated sales teams for B2B Outfitters contracts

The Outfitters business channel shows growth across enterprise accounts and school uniforms. Outfitters Net revenue was $42.9 million in the first quarter of fiscal 2025, representing a 0.5% increase year-over-year. For the second quarter of fiscal 2025, Outfitters Net revenue reached $66.4 million, which was an increase of $3.2 million or 5.1% compared to the second quarter of fiscal 2024. The school uniform category specifically increased by high-single digits in the second quarter of fiscal 2025.

High-touch customer service for product guarantees

The company's mission includes 'legendary service'. Lands' End was recognized on a 2026 list, reflecting 2025 performance, ranking #237 for Best Customer Service in E-Commerce.

Social media engagement and influencer collaborations

Creative engagement included viral moments centered around the reimagining of the iconic tote. The brand is expanding its reach through third-party marketplaces and licensing, which are channels that rely on broad consumer visibility. Third Party Net revenue increased by 14.3% in the second quarter of 2025. Licensing revenue alone surged over 60% in the first quarter of fiscal 2025.

Loyalty programs to deepen repeat purchases

Gross Merchandise Value (GMV) is used as an indicator of customer engagement with the brand across all channels. Industry statistics suggest that 70% of consumers spend more with brands that have loyalty programs.

Here is a look at the revenue performance across key customer-facing channels for the first half of fiscal 2025:

Channel Segment	Q1 FY2025 Net Revenue	Q1 YoY Change	Q2 FY2025 Net Revenue	Q2 YoY Change
U.S. eCommerce	$170.7 million	$0.2 million increase	$167.3 million	Decreased 11.2%
Outfitters	$42.9 million	0.5% increase	$66.4 million	Increased 5.1%
Third Party	$14.1 million	Decreased 9%	$21.6 million	Increased 14.3%
Licensing and Retail	$15.6 million	Decreased 50.9%	$19.2 million	Decreased 19.7%

The company is focused on building its brand and maintaining discipline around promotional activity to develop a healthier long-term brand.

• The company is leveraging its globally recognized brand name to implement an omnichannel strategy.
• Solution-based product categories now account for approximately one-third of its product mix.
• In Q2 FY2025, Gross margin was 48.8%, up 0.9 percentage points year-over-year.
• Inventory was reduced for the ninth consecutive quarter as of the second quarter of fiscal 2025.

Lands' End, Inc. (LE) - Canvas Business Model: Channels

You're looking at how Lands' End, Inc. gets its products into customers' hands as of late 2025. The strategy is clearly omnichannel, leaning heavily on digital but using physical and partnership channels to expand reach and brand presence. Here's the breakdown of the key distribution avenues, grounded in the latest figures we have from the first half of fiscal year 2025.

The overall financial context for the channels is set by the updated full-year fiscal 2025 net revenue guidance, which Lands' End, Inc. revised to be between $1.33 billion and $1.40 billion. This follows a reported net revenue of $1.36 billion for the full fiscal 2024 year. The company is actively managing its mix, prioritizing asset-light growth channels like licensing.

U.S. and Europe e-commerce websites (Direct-to-Consumer)

The core of the business remains direct-to-consumer e-commerce, though performance varies by geography. The U.S. digital segment, which includes e-commerce, saw net revenue of $255.3 million for the second quarter of fiscal 2025, representing a 5.6% drop year-over-year. Still, the U.S. eCommerce specific revenue for the first quarter of fiscal 2025 was essentially flat, coming in at $170.7 million, an increase of just 0.1% over the prior year's first quarter.

Europe's e-commerce channel has seen significant strategic shifts. For the first quarter of fiscal 2025, European eCommerce net revenue was $17.9 million, which was a decrease of 28.4% compared to the first quarter of fiscal 2024. However, earlier in the year, European eCommerce sales had shown a 28% year-over-year increase, driven by rebranding efforts.

Third-party online marketplaces (e.g., Amazon, Macy's)

This channel is used to attract new customers with minimal capital investment. The performance here has been mixed recently. For the first quarter of fiscal 2025, net revenue from the Third Party channel was $14.1 million, a decrease of 9.0% compared to the first quarter of fiscal 2024, attributed to challenges on one specific marketplace. To counter this, Lands' End, Inc. introduced a focused 40-style Lands' End Essentials line on Amazon.

Outfitters B2B channel for uniforms and logo apparel

The Outfitters B2B segment continues to be a differentiator, showing growth in the first half of 2025. In the second quarter of fiscal 2025, Outfitters net revenue was $66.4 million, marking a 5.1% increase from the second quarter of 2024. The first quarter of 2025 saw Outfitters net revenue at $42.9 million, a slight 0.5% increase year-over-year. This channel benefits from strong national accounts and new wins in the school uniform space, with annualized new business commitments in school uniforms totaling $13 million from new customer acquisition in Q1 2025.

Company-operated retail stores (smaller footprint)

The physical store footprint is small relative to digital sales, serving as brand touchpoints. As of September 2025, the Lands' End, Inc. chain consists of about 250 stores, though one location in Frisco, Texas, was announced for closure. For context, in fiscal 2023, revenue from company-operated stores accounted for 3.2% of total revenue. The combined Licensing and Retail net revenue for the second quarter of 2025 was $19.2 million, down 19.7%, largely due to the licensing transitions.

Licensing agreements for product category expansion

Licensing is a key component of the asset-light strategy, driving brand reach without significant capital outlay. Licensing revenue saw substantial growth in the first quarter of fiscal 2025, increasing by over 60% year-over-year. This growth was supported by existing partners and the addition of new categories like travel accessories, men's underwear, and base layers. In the second quarter of 2025, licensing net revenue increased by approximately 19%.

Here is a summary of the channel revenue performance for the first half of fiscal 2025, where available:

Channel Segment	Reported Period	Net Revenue Amount	Year-over-Year Change
U.S. eCommerce	Q1 FY2025	$170.7 million	+0.1%
U.S. Digital Segment (Total)	Q2 FY2025	$255.3 million	-5.6%
European eCommerce	Q1 FY2025	$17.9 million	-28.4%
Outfitters (B2B)	Q2 FY2025	$66.4 million	+5.1%
Third Party	Q1 FY2025	$14.1 million	-9.0%
Licensing Revenue (Standalone)	Q2 FY2025	N/A	+19%

The company is clearly prioritizing growth in Outfitters and Licensing, which are showing positive revenue momentum, while the core U.S. e-commerce is relatively flat and Europe is undergoing a repositioning that is currently showing revenue contraction.

• The company expects Gross Merchandise Value (GMV) for the full fiscal 2025 to grow in the low to mid-single digit percentage range.
• Capital expenditures for the full fiscal 2025 are expected to total approximately $25 million.
• The company had $35.0 million of borrowings outstanding under its ABL Facility as of August 1, 2025.

Finance: draft 13-week cash view by Friday.

Lands' End, Inc. (LE) - Canvas Business Model: Customer Segments

You're looking at how Lands' End, Inc. segments its buyers to drive revenue across its diversified model. The company serves both direct consumers and business clients, with clear distinctions in what drives each group to purchase.

The core B2C customer base is largely defined by two groups: the Resolvers and the Evolvers. The Resolvers represent the vast majority of the direct consumer base. These are loyal customers who shop for the same classic, solution-oriented items and replenish them when needed. Historically, the core demographic was often characterized as being at least 55 years old and 80 percent female, but Lands' End, Inc. is actively using data to see beyond this mean. The Evolvers are a younger, slightly more affluent demographic interested in the brand's story and ethos, seeking a little more fashion and trend-forward product offerings.

The B2B side, known as the Outfitters segment, targets enterprises and schools needing customized apparel. This segment showed growth in the second quarter of fiscal 2025. For the second quarter ended August 1, 2025, Outfitters Net revenue was $66.4 million, which was an increase of 5.1% from the second quarter of 2024. The school uniform channel specifically saw growth in the high-single digits in Q2 2025, partly due to acquiring new customers from a competitor exiting the business. The business uniform channel also saw year-over-year increases driven by enterprise accounts.

Younger, solution-driven customers are targeted through the Evolvers segment, but also through product categories that resonate with a broader, modern consumer seeking utility. The success in the licensing business, which grew over 60% in the first quarter of fiscal 2025, suggests a successful reach into new, solution-driven product areas like travel accessories and cold weather gear through partners.

International consumers are a distinct segment, primarily focused in Europe, though the strategy there involves a repositioning. Europe eCommerce Net revenue for the second quarter of fiscal 2025 was $19.6 million, a decrease of 14.8% from the second quarter of 2024, as the business underwent a strategic relaunch as a more premium brand, eliminating lower-value inventory. This follows a 28.4% decrease in Europe eCommerce Net revenue in the first quarter of fiscal 2025 compared to the first quarter of fiscal 2024.

Loyal, repeat customers who value brand heritage are the bedrock of the Resolvers segment. Their continued purchasing behavior supports the overall Gross Merchandise Value (GMV) goal for fiscal 2025, which Lands' End, Inc. expects to deliver mid to high-single digit percentage growth. The company's overall fiscal 2025 Net revenue guidance remains between $1.33 billion and $1.45 billion.

Here is a breakdown of the key segment financial performance from the second quarter of fiscal 2025:

Segment/Metric	Q2 2025 Amount	Year-over-Year Change
Total Net Revenue	$294.1 million	Decrease of 7.3%
Outfitters Net Revenue	$66.4 million	Increase of 5.1%
Europe eCommerce Net Revenue	$19.6 million	Decrease of 14.8%
U.S. eCommerce Net Revenue	$167.3 million	Decrease of 11.2%
Gross Margin	48.8%	Increase of 90 basis points

Lands' End, Inc. is actively managing its customer base through strategic channel focus, as seen in the following:

• The U.S. Digital Segment Net revenue for Q2 2025 was $255.3 million.
• Third Party Net revenue for Q2 2025 was $21.6 million, an increase of 14.3% year-over-year.
• Licensing and Retail Net revenue for Q2 2025 was $19.2 million, a decrease of 19.7%.
• The company reduced inventory for the ninth consecutive quarter as of August 1, 2025.

Finance: draft 13-week cash view by Friday.

Lands' End, Inc. (LE) - Canvas Business Model: Cost Structure

The Cost Structure for Lands' End, Inc. centers on product acquisition, selling efforts, and operational overhead. You see this reflected in the key financial line items that drive the expense side of the business model.

Cost of Goods Sold (COGS) for apparel and home goods is inversely related to the Gross Margin achieved. For the second quarter of fiscal 2025, Lands' End reported a Gross Margin of 49%. This implies that the cost to acquire or produce the merchandise sold, which includes direct material, labor, and manufacturing overhead, represented approximately 51% of the net revenue for that period.

Selling and Administrative (SG&A) expenses are a major component of the operating cost base. For the second quarter of fiscal 2025, SG&A expenses were reported at 44.0% of Net Revenue. This figure was higher than the 42.7% seen in the second quarter of fiscal 2024, primarily due to deleverage from lower revenues.

Marketing and digital advertising spend is a critical driver within SG&A. While specific Q2 2025 marketing spend isn't explicitly isolated, the prior year's trend showed that higher digital marketing spend was a factor in SG&A increases; for instance, in the third quarter of fiscal 2024, SG&A increased due to higher digital marketing spend focused on new customer acquisition.

Capital expenditures projected for fiscal 2025 are set at approximately $25 million. This figure is part of the company's focus on enhancing digital business and operations.

Logistics and inbound transportation costs, including tariffs, are actively managed cost factors. Management cited tariff headwinds as a continuing challenge for the remainder of fiscal 2025, though mitigation measures are being implemented. The financial outlook incorporates specific tariff assumptions:

• Baseline tariff assumed at approximately 10% in all countries except China.
• Tariff assumed at 30% for China, which accounted for less than 8% of product cost in fiscal 2024.

Here's a quick look at some key cost-related metrics from recent periods:

Metric	Period	Value
SG&A as % of Net Revenue	Q2 FY2025	44.0%
Gross Margin	Q2 FY2025	49%
Projected Capital Expenditures	FY2025	$25 million
FY2025 Net Revenue Guidance (Low End)	FY2025	$1.33 billion

The company is focused on inventory efficiency, which directly impacts COGS. Inventory levels have been reduced for nine consecutive quarters on a year-over-year basis as of August 1, 2025.

The cost structure is also influenced by the growth in the asset-light licensing business, which contributes to gross margin expansion.

• Gross Margin in Q3 FY2024 was 50.6%.
• Gross Margin in FY2024 was 47.9%.
• Inventory turnover reached 2.5-times to 2.4-times in the two years preceding FY2024.

Finance: draft 13-week cash view by Friday.

Lands' End, Inc. (LE) - Canvas Business Model: Revenue Streams

You're looking at how Lands' End, Inc. pulls in its money right now, focusing on the numbers from the latest reports as of late 2025. It's a mix of direct sales, business partnerships, and brand monetization.

The full-year fiscal 2025 Net Revenue guidance has been set by Lands' End, Inc. to be between $1.33 billion and $1.40 billion. This guidance reflects the expected impact of tariffs at current levels.

The revenue streams are diverse, with some channels showing growth while others face headwinds. Here's a breakdown based on the second quarter of fiscal 2025 performance:

• Licensing revenue from brand and product use increased approximately 19% in Q2 FY2025.
• The Outfitters segment saw growth in both revenue and profitability for the quarter.
• Third-party marketplace sales contributed positively to the overall revenue mix.

Here's the quick math on the key revenue segments from Q2 FY2025:

Revenue Stream Segment	Q2 FY2025 Net Revenue Amount	Year-over-Year Change
U.S. eCommerce Sales (B2C)	$167.3 million	Decreased 11.2%
Europe eCommerce Sales (B2C)	$19.6 million	Decreased 14.8%
Outfitters Segment Sales (B2B)	$66.4 million	Increased 5.1%
Third-Party Marketplace Sales	$21.6 million	Increased 14.3%
Licensing and Retail (Total Category)	$19.2 million	Decreased 19.7%

You can see the direct-to-consumer (B2C) e-commerce channels faced declines. U.S. eCommerce Net revenue was $167.3 million, down 11.2%, partly due to a slower start for seasonal swim product. Europe eCommerce Net revenue was $19.6 million, falling 14.8%, which management attributed to inventory timing from supply chain challenges and macroeconomic conditions. Still, the overall U.S. Digital Segment revenue was $255.3 million, a decrease of only 5.6%.

The business-to-business side, Lands' End Outfitters, showed strength. Outfitters Net revenue reached $66.4 million, up 5.1%. This growth was driven by the school uniform channel increasing high-single digits, largely because of new customers acquired after a competitor exited the business, and the business uniform channel was up year-over-year from enterprise accounts. Also, third-party marketplace sales, which include Amazon and Macy's, hit $21.6 million, growing 14.3%.

Licensing revenue is a key part of the asset-light strategy. While the combined Licensing and Retail category revenue was down to $19.2 million (a 19.7% drop from $23.9 million in Q2 2024), this was because of the performance of U.S. Company Operated Stores. The licensing revenue component itself increased by approximately 19% year-over-year, helping to improve the overall gross margin by about 90 basis points to 48.8% in the quarter. Finance: draft 13-week cash view by Friday.