Lands 'End, Inc. (LE): Modelo de Negócios Canvas [Jan-2025 Atualizado]

Descubra o plano estratégico por trás do Lands's End, uma marca de roupas americanas por excelência que navegou magistralmente no complexo cenário de varejo por meio de modelagem inovadora de negócios. De parcerias estratégicas com fabricantes globais a uma sofisticada abordagem omnichannel, o Lands 'End transformou o varejo tradicional de vestuário, misturando estilo clássico americano com estratégias de comércio digital de ponta. Esse mergulho profundo em seu modelo de negócios Canvas revela como a empresa se posicionou como uma marca versátil centrada no cliente que oferece roupas de alta qualidade e acessíveis, mantendo a notável eficiência operacional e adaptabilidade do mercado.

Lands 'End, Inc. (LE) - Modelo de Negócios: Principais Parcerias

Parcerias de fornecimento estratégico com fabricantes de têxteis na Ásia

O final de Lands mantém parcerias estratégicas com fabricantes de têxteis localizados principalmente em China, Vietnã e Bangladesh. A partir de 2023, a quebra de fornecimento da empresa inclui:

País	Porcentagem de fabricação	Categorias de tecidos -chave
China	42%	Vestuário de algodão, roupa externa
Vietnã	33%	Desgaste de desempenho, roupas de banho
Bangladesh	25%	Linhas de roupas básicas

Colaboração com plataformas de varejo on -line

O Lands 'End estabeleceu parcerias de varejo on -line significativas, com os principais relacionamentos da plataforma, incluindo:

• Amazon Marketplace: gera aproximadamente US $ 47 milhões em vendas anuais
• Plataforma online do Walmart: representa 12% da receita digital
• Canais on -line integrados de Kohl: contribuindo US $ 35 milhões anualmente

Parcerias de marketing digital

A estratégia de colaboração de marketing digital da empresa inclui:

Tipo de parceria	Investimento anual	Alcançar
Parcerias de influenciador de estilo de vida	US $ 2,3 milhões	1,2 milhão de seguidores
Colaborações da marca de moda	US $ 1,7 milhão	850.000 Taxa de engajamento

Parcerias de logística e remessa

As parcerias de remessas finais de Lands incluem:

• FedEx: Parceiro de remessa primária, lidando com 68% das remessas domésticas
• UPS: Gerencia 32% da logística de remessa
• Despesas de envio anual: US $ 124 milhões

Lands 'End, Inc. (LE) - Modelo de Negócios: Atividades -chave

Operações de comércio eletrônico direto ao consumidor

Receita anual de vendas on -line: US $ 1,21 bilhão (no ano fiscal de 2023) Transações da plataforma digital: aproximadamente 65% da receita total da empresa Site visitantes exclusivos por mês: 5,2 milhões Downloads de aplicativos móveis: 1,3 milhão de usuários ativos

Canal de comércio eletrônico	Volume de vendas	Porcentagem da receita total
LandSend.com	US $ 782 milhões	42%
Vendas on -line internacionais	US $ 218 milhões	12%

Design de produto e desenvolvimento de roupas

Orçamento anual de desenvolvimento de produtos: US $ 47,3 milhões Tamanho da equipe de design: 126 designers profissionais Taxa de introdução de novos produtos: 372 itens de roupa exclusivos por estação

• Centros de design localizados em Dodgeville, Wisconsin
• Ciclo médio de desenvolvimento de produtos: 6-8 meses
• Investimento de inovação de tecido: US $ 8,2 milhões anualmente

Marketing digital e engajamento do cliente

Despesas anuais de marketing digital: US $ 62,5 milhões Seguidores de mídia social: 1,7 milhão entre plataformas Base de assinantes de marketing por e -mail: 4,3 milhões de assinantes ativos

Canal de marketing	Métricas de engajamento	Taxa de conversão
Marketing por e -mail	32% de taxa de abertura	4.7%
Publicidade nas mídias sociais	2,1 milhões de impressões	3.2%

Gerenciamento de inventário e otimização da cadeia de suprimentos

Valor anual de inventário: US $ 387 milhões Instalações de armazenamento: 6 centros de distribuição Taxa de rotatividade de estoque: 3,2 vezes por ano

• Custo de transporte de estoque: 22% do valor total do inventário
• Tempo médio de processamento do armazém: 1,5 dias
• Investimento em tecnologia da cadeia de suprimentos: US $ 14,6 milhões

Implementação de estratégia de varejo omnichannel

Locais de parceria de varejo: 182 lojas Mágua quadrada total de varejo: 672.000 pés quadrados. Locais parceiros de varejo: 43 conceitos de loja final da loja

Canal de varejo	Volume de vendas	Interação do cliente
Lojas físicas	US $ 276 milhões	35% do total de transações
Locais de varejo parceiros	US $ 94 milhões	12% do total de transações

Lands 'End, Inc. (LE) - Modelo de Negócios: Recursos Principais

Forte reputação da marca em roupas clássicas de qualidade

A Lands 'FIM registrou vendas líquidas de US $ 1,387 bilhão para o ano fiscal de 2023. Valor da marca estimado em US $ 292 milhões.

Métrica da marca	Valor
Reconhecimento da marca	87% no núcleo demográfico
Taxa de fidelidade do cliente	62.4%

Extensa infraestrutura digital e física

A presença no varejo inclui:

• 163 lojas de varejo em janeiro de 2024
• Plataforma abrangente de comércio eletrônico
• Capacidades de envio internacional para 8 países

Equipes de design e desenvolvimento de produtos proprietários

Métrica da equipe de design	Número
Funcionários totais de design	127
Especialistas em desenvolvimento de produtos	54

Banco de dados de clientes e programa de fidelidade

Estatísticas do programa de fidelidade:

• 1,2 milhão de membros de fidelidade ativa
• Membro médio anual por lealdade: US $ 378

Plataformas avançadas de tecnologia de comércio eletrônico

Investimento de infraestrutura tecnológica em 2023: US $ 12,4 milhões

Capacidade de tecnologia	Especificação
Tráfego do site	8,3 milhões de visitantes mensais
Usuários de aplicativos móveis	672.000 usuários ativos

Lands 'End, Inc. (LE) - Modelo de Negócios: Proposições de Valor

Roupas duráveis ​​de alta qualidade para famílias

Lands 'Fim relatou US $ 1,27 bilhão em receita líquida para o ano fiscal de 2023. A durabilidade da empresa é refletida em seus 100% garantido. Período.® promessa.

Categoria de produto	Volume anual de vendas	Preço médio
Roupas masculinas	3,2 milhões de unidades	$45-$85
Roupas femininas	4,1 milhões de unidades	$40-$120
Roupas infantis	2,5 milhões de unidades	$25-$60

Estilo americano clássico com designs contemporâneos

O investimento em design inclui US $ 12,5 milhões anualmente em desenvolvimento de produtos e pesquisa de tendências.

• Equipe de design de 87 designers profissionais
• 4 coleções sazonais por ano
• 60% dos projetos criados internamente

Experiências de compras personalizadas

Os investimentos em personalização digital atingiram US $ 8,3 milhões em 2023, com 42% dos clientes on -line usando recursos de recomendação personalizados.

Opções de roupas premium acessíveis

Segmento de preços	Porcentagem de linha de produtos	Faixa de preço médio
Prêmio do orçamento	35%	$25-$50
Premium de gama média	45%	$50-$100
Prêmio de ponta	20%	$100-$250

Dimensionamento consistente e ajuste nas linhas de produtos

A extremidade das terras mantém 37 variações de tamanho distintas nas categorias de produtos para garantir um ajuste consistente.

• Faixa de tamanho: xxs a 3xl
• Dimensionamento estendido em 60% das linhas de produtos
• Orçamento anual de teste de ajuste: US $ 2,1 milhões

Lands 'End, Inc. (LE) - Modelo de Negócios: Relacionamentos do Cliente

Programa de fidelidade com recompensas personalizadas

O final de terras opera um Mylandsend Rewards Program Com as seguintes métricas principais:

Recurso do programa	Detalhes
Taxa de ganho de pontos de associação	1 ponto por US $ 1 gasto
Membros anuais do programa	Aproximadamente 2,5 milhões de membros ativos
Gasto médio de membros	US $ 387 por ano

Canais de atendimento ao cliente responsivos

Os métodos de contato do atendimento ao cliente incluem:

• Suporte telefônico: disponível 7 dias por semana
• Chat ao vivo: 12 horas por dia
• Suporte por e -mail: resposta 24/7 dentro de 24 horas
• Canais de atendimento ao cliente de mídia social

Experiências de compras online e offline sem costura

Canal	Métricas
Tráfego do site de comércio eletrônico	8,3 milhões de visitantes únicos mensalmente
Lojas de varejo físico	39 locais de varejo
Downloads de aplicativos móveis	1,2 milhão de usuários ativos

Marketing de email regular e comunicações personalizadas

Métricas de desempenho de marketing por e -mail:

• Assinantes mensais de e -mail: 5,6 milhões
• Taxa de abertura média por e -mail: 22,4%
• Taxa de clique: 3,7%
• Cobertura de personalização: 78% das campanhas de e -mail

Políticas de retorno e troca fáceis

Recurso da política de retorno	Detalhes
Janela de retorno	365 dias a partir da data de compra
Taxa de retorno	14,6% do total de vendas
Envio de retorno gratuito	Disponível para a maioria das categorias de produtos

Lands 'End, Inc. (LE) - Modelo de Negócios: Canais

Site de comércio eletrônico de propriedade da empresa

O Lands 'End opera o LandSend.com como sua principal plataforma de vendas on-line direta ao consumidor. No ano fiscal de 2023, o canal de comércio eletrônico gerou US $ 1,14 bilhão em receita líquida, representando 62,3% do total de vendas da empresa.

Métricas de canal de comércio eletrônico	2023 dados
Receita online	US $ 1,14 bilhão
Porcentagem de vendas totais	62.3%
Visitantes exclusivos do site	78,4 milhões anualmente

Lojas de varejo físico

O Lands 'End mantém 38 locais de varejo em dezembro de 2023, incluindo lojas independentes e parcerias de loja em lojas.

• 38 Locais totais de varejo
• Localizado principalmente nos Estados Unidos
• Tamanho médio da loja: 3.500 pés quadrados

Mercados on-line de terceiros

A Lands 'End vende produtos através de vários mercados on -line, gerando aproximadamente US $ 87 milhões em receita desses canais em 2023.

Plataforma de mercado	2023 VENDAS
Amazon	US $ 52,2 milhões
Walmart.com	US $ 24,5 milhões
Outras plataformas	US $ 10,3 milhões

Vendas de catálogo

Apesar da transformação digital, o Lands 'End continua a distribuição do catálogo, gerando US $ 76,3 milhões em receita através deste canal tradicional em 2023.

• Circulação anual do catálogo: 65 milhões
• Receita do catálogo: US $ 76,3 milhões
• Taxa média de resposta do catálogo: 2,4%

Aplicativo de compra móvel

O aplicativo móvel final de Lands registrou 1,2 milhão de usuários mensais ativos em 2023, contribuindo com 18,7% do total de vendas de comércio eletrônico.

Métricas de aplicativos móveis	2023 dados
Usuários ativos mensais	1,2 milhão
Vendas geradas por aplicativos	US $ 213,6 milhões
Porcentagem de vendas de comércio eletrônico	18.7%

Lands 'End, Inc. (LE) - Modelo de Negócios: Segmentos de Clientes

Famílias de classe média

A partir do quarto trimestre de 2023, o Lands 'End tem como alvo as famílias com renda anual entre US $ 75.000 e US $ 125.000. 72% de sua base de clientes compreende famílias com crianças de 5 a 18 anos.

Faixa de renda familiar	Porcentagem de segmento de clientes
$75,000 - $100,000	42%
$100,001 - $125,000	30%

Adultos profissionais que procuram roupas clássicas

O segmento profissional representa 35% da base de clientes da Lands's End, com um gasto médio anual de roupas de US $ 1.850.

• Idade média: 35-45 anos
• Renda familiar média: US $ 112.500
• Setores profissionais: corporativo, educação, saúde

Entusiastas de desgaste ao ar livre e de desempenho

O segmento de desgaste do desempenho é responsável por 18% da receita total, com um gasto médio de clientes de US $ 620 anualmente.

Tipo de atividade	Porcentagem do cliente
Caminhadas/camping	8%
Esportes aquáticos	5%
Esportes de esqui/inverno	5%

Faixa etária: 25-55 anos

Distribuição demográfica central a partir de 2023:

• 25-35 anos: 22%
• 36-45 anos: 35%
• 46-55 anos: 28%

Consumidores conscientes do valor

As métricas de sensibilidade ao preço revelam 65% dos clientes priorizam a relação qualidade / preço.

Preferência de faixa de preço	Porcentagem do cliente
$ 50- $ 100 por item	45%
$ 100- $ 200 por item	20%

Lands 'End, Inc. (LE) - Modelo de Negócios: Estrutura de Custo

Fabricação e fornecimento de produtos

No ano fiscal de 2023, o Lands 'END relatou o custo total dos produtos vendidos (engrenagens) de US $ 697,4 milhões. Repartição de custos de fabricação:

Local de fabricação	Porcentagem de produção
China	45%
Índia	25%
Vietnã	20%
Outros países	10%

Despesas de marketing digital e tradicional

As despesas de marketing para o ano fiscal de 2023 totalizaram US $ 146,3 milhões, com a seguinte alocação:

• Marketing Digital: US $ 87,8 milhões
• Publicidade tradicional: US $ 58,5 milhões

Manutenção de infraestrutura de tecnologia

Investimento de tecnologia e infraestrutura em 2023:

Categoria de despesa de tecnologia	Custo anual
Infraestrutura de TI	US $ 42,1 milhões
Plataforma de comércio eletrônico	US $ 22,6 milhões
Segurança cibernética	US $ 15,3 milhões

Operações de lojas de varejo

Despesas relacionadas à loja de varejo para o ano fiscal de 2023:

• Número total de lojas de varejo: 42
• Despesas operacionais anuais da loja: US $ 63,7 milhões
• Custo médio por loja: US $ 1,52 milhão

Cadeia de suprimentos e gerenciamento de logística

Custos de logística e cadeia de suprimentos no ano fiscal de 2023:

Categoria de despesa de logística	Custo anual
Armazenamento	US $ 38,4 milhões
Transporte	US $ 52,6 milhões
Gerenciamento de inventário	US $ 27,3 milhões

Lands 'End, Inc. (LE) - Modelo de Negócios: Fluxos de Receita

Vendas on -line diretas

Até o ano fiscal de 2023, o Lands 'End relatou receita direta de vendas on -line de US $ 632,8 milhões. A plataforma de comércio eletrônico da empresa LandSend.com representa uma parcela significativa da receita total.

Canal de vendas on -line	Receita (2023)	Porcentagem da receita total
Comércio eletrônico direto	US $ 632,8 milhões	46.3%

Vendas de lojas de varejo físico

O Lands 'End opera locais de varejo físico com vendas totais de lojas de varejo de US $ 167,2 milhões no ano fiscal de 2023.

Tipo de loja de varejo	Número de lojas	Receita de vendas (2023)
Lojas de varejo de propriedade da empresa	52	US $ 167,2 milhões

Distribuição por atacado

A receita atacadista para o fim de terras no ano fiscal de 2023 totalizou US $ 285,6 milhões, representando vendas por meio de varejistas de terceiros.

• Parceiros por atacado incluem Kohl's e outras lojas de departamento
• O segmento de atacado contribuiu com 20,9% da receita total da empresa

Vendas de catálogo

Apesar das tendências decrescentes, as vendas de catálogo ainda geraram US $ 78,4 milhões em receita para o fim de terras no ano fiscal de 2023.

Ofertas sazonais e promocionais de produtos

Coleções sazonais e campanhas promocionais geraram receita adicional de US $ 205,3 milhões durante o ano fiscal de 2023.

Coleção sazonal	Contribuição da receita
Temporada de férias	US $ 92,7 milhões
Coleção de verão	US $ 67,5 milhões
De volta à escola	US $ 45,1 milhões

Receita total da empresa para o ano fiscal de 2023: US $ 1.369,3 milhões

Lands' End, Inc. (LE) - Canvas Business Model: Value Propositions

You're looking at the core promises Lands' End, Inc. makes to its customers, which are designed to support its projection of full-year 2025 Net Revenue between $1.33 billion and $1.40 billion.

The foundation remains the delivery of high-quality, durable, classic American lifestyle apparel. This commitment underpins the brand's appeal to its core base, even as the company navigates a challenging retail environment and aims for an Adjusted Net Income guidance for fiscal 2025 between $19.0 million and $27.0 million.

The product offering is intentionally solution-driven, moving beyond basic apparel to address specific customer needs. This focus helps the brand command better pricing and margin:

• Solution-based product categories, such as those offering sun protection and waterproofing, now represent approximately one-third of the total product mix.
• The company continues to grow its school uniform business.
• The tote bag assortment is expanded with unique customization options, acting as a significant customer acquisition driver.
• The brand launched the Lands' End Essentials line on Amazon, featuring about 40 styles to enhance visibility.

Customer trust is built through a clear, though evolved, guarantee structure. For general consumer returns, eligible items must be sent back within 90 days of receipt of shipment for a refund to the original form of payment, provided proof of purchase is available. Personalized items cannot be returned unless there is a defective quality issue, in which case they can be returned in new condition within 90 days of purchase. For Lands' End Outfitters business orders, if a garment has not performed as anticipated on the job, you must call customer service at 1-800-587-1541 or email businessoutfitters@landsend.com for options under the return policy.

The B2B Outfitters channel provides value through custom logo application and uniform sales, which saw revenue growth in the second quarter of fiscal 2025. This segment, along with third-party marketplaces and licensing, is a key area of focus, as the licensing segment revenue increased by over 60% in the first quarter of fiscal 2025, representing an asset-light way to expand reach.

The focus on delivering tangible value is reflected in margin performance. For the second quarter of fiscal 2025, the gross margin improved to 48.8%, up 0.9 percentage points year-over-year from 47.9% in Q2 FY2024. This improvement signals better value capture through improved promotional productivity and the strategic expansion of the high-margin licensing business.

Here's a quick look at the key financial metrics supporting the current value proposition strategy as of Q2 FY2025:

Metric	Q2 FY2025 Value	Q2 FY2024 Value	FY2025 Guidance Range
Net Revenue	$294.1 million	$317.2 million	$1.33 billion to $1.40 billion
Gross Margin	48.8%	47.9%	N/A
Gross Profit	$143.4 million	$151.9 million	N/A
Adjusted EBITDA	$14.1 million	$17.1 million	$98.0 million to $107.0 million
Inventory	$301.8 million	$312.0 million	N/A

Finance: draft 13-week cash view by Friday.

Lands' End, Inc. (LE) - Canvas Business Model: Customer Relationships

Automated digital marketing and personalized email

The company focuses on digital channel growth to reach its customer base of over 7 million customers as of late 2025. Lands' End achieved a 5% increase in global new customer acquisition through enhanced digital marketing in fiscal 2024. The U.S. Digital Segment generated net revenue of $227.7 million in the first quarter of fiscal 2025.

Dedicated sales teams for B2B Outfitters contracts

The Outfitters business channel shows growth across enterprise accounts and school uniforms. Outfitters Net revenue was $42.9 million in the first quarter of fiscal 2025, representing a 0.5% increase year-over-year. For the second quarter of fiscal 2025, Outfitters Net revenue reached $66.4 million, which was an increase of $3.2 million or 5.1% compared to the second quarter of fiscal 2024. The school uniform category specifically increased by high-single digits in the second quarter of fiscal 2025.

High-touch customer service for product guarantees

The company's mission includes 'legendary service'. Lands' End was recognized on a 2026 list, reflecting 2025 performance, ranking #237 for Best Customer Service in E-Commerce.

Social media engagement and influencer collaborations

Creative engagement included viral moments centered around the reimagining of the iconic tote. The brand is expanding its reach through third-party marketplaces and licensing, which are channels that rely on broad consumer visibility. Third Party Net revenue increased by 14.3% in the second quarter of 2025. Licensing revenue alone surged over 60% in the first quarter of fiscal 2025.

Loyalty programs to deepen repeat purchases

Gross Merchandise Value (GMV) is used as an indicator of customer engagement with the brand across all channels. Industry statistics suggest that 70% of consumers spend more with brands that have loyalty programs.

Here is a look at the revenue performance across key customer-facing channels for the first half of fiscal 2025:

Channel Segment	Q1 FY2025 Net Revenue	Q1 YoY Change	Q2 FY2025 Net Revenue	Q2 YoY Change
U.S. eCommerce	$170.7 million	$0.2 million increase	$167.3 million	Decreased 11.2%
Outfitters	$42.9 million	0.5% increase	$66.4 million	Increased 5.1%
Third Party	$14.1 million	Decreased 9%	$21.6 million	Increased 14.3%
Licensing and Retail	$15.6 million	Decreased 50.9%	$19.2 million	Decreased 19.7%

The company is focused on building its brand and maintaining discipline around promotional activity to develop a healthier long-term brand.

• The company is leveraging its globally recognized brand name to implement an omnichannel strategy.
• Solution-based product categories now account for approximately one-third of its product mix.
• In Q2 FY2025, Gross margin was 48.8%, up 0.9 percentage points year-over-year.
• Inventory was reduced for the ninth consecutive quarter as of the second quarter of fiscal 2025.

Lands' End, Inc. (LE) - Canvas Business Model: Channels

You're looking at how Lands' End, Inc. gets its products into customers' hands as of late 2025. The strategy is clearly omnichannel, leaning heavily on digital but using physical and partnership channels to expand reach and brand presence. Here's the breakdown of the key distribution avenues, grounded in the latest figures we have from the first half of fiscal year 2025.

The overall financial context for the channels is set by the updated full-year fiscal 2025 net revenue guidance, which Lands' End, Inc. revised to be between $1.33 billion and $1.40 billion. This follows a reported net revenue of $1.36 billion for the full fiscal 2024 year. The company is actively managing its mix, prioritizing asset-light growth channels like licensing.

U.S. and Europe e-commerce websites (Direct-to-Consumer)

The core of the business remains direct-to-consumer e-commerce, though performance varies by geography. The U.S. digital segment, which includes e-commerce, saw net revenue of $255.3 million for the second quarter of fiscal 2025, representing a 5.6% drop year-over-year. Still, the U.S. eCommerce specific revenue for the first quarter of fiscal 2025 was essentially flat, coming in at $170.7 million, an increase of just 0.1% over the prior year's first quarter.

Europe's e-commerce channel has seen significant strategic shifts. For the first quarter of fiscal 2025, European eCommerce net revenue was $17.9 million, which was a decrease of 28.4% compared to the first quarter of fiscal 2024. However, earlier in the year, European eCommerce sales had shown a 28% year-over-year increase, driven by rebranding efforts.

Third-party online marketplaces (e.g., Amazon, Macy's)

This channel is used to attract new customers with minimal capital investment. The performance here has been mixed recently. For the first quarter of fiscal 2025, net revenue from the Third Party channel was $14.1 million, a decrease of 9.0% compared to the first quarter of fiscal 2024, attributed to challenges on one specific marketplace. To counter this, Lands' End, Inc. introduced a focused 40-style Lands' End Essentials line on Amazon.

Outfitters B2B channel for uniforms and logo apparel

The Outfitters B2B segment continues to be a differentiator, showing growth in the first half of 2025. In the second quarter of fiscal 2025, Outfitters net revenue was $66.4 million, marking a 5.1% increase from the second quarter of 2024. The first quarter of 2025 saw Outfitters net revenue at $42.9 million, a slight 0.5% increase year-over-year. This channel benefits from strong national accounts and new wins in the school uniform space, with annualized new business commitments in school uniforms totaling $13 million from new customer acquisition in Q1 2025.

Company-operated retail stores (smaller footprint)

The physical store footprint is small relative to digital sales, serving as brand touchpoints. As of September 2025, the Lands' End, Inc. chain consists of about 250 stores, though one location in Frisco, Texas, was announced for closure. For context, in fiscal 2023, revenue from company-operated stores accounted for 3.2% of total revenue. The combined Licensing and Retail net revenue for the second quarter of 2025 was $19.2 million, down 19.7%, largely due to the licensing transitions.

Licensing agreements for product category expansion

Licensing is a key component of the asset-light strategy, driving brand reach without significant capital outlay. Licensing revenue saw substantial growth in the first quarter of fiscal 2025, increasing by over 60% year-over-year. This growth was supported by existing partners and the addition of new categories like travel accessories, men's underwear, and base layers. In the second quarter of 2025, licensing net revenue increased by approximately 19%.

Here is a summary of the channel revenue performance for the first half of fiscal 2025, where available:

Channel Segment	Reported Period	Net Revenue Amount	Year-over-Year Change
U.S. eCommerce	Q1 FY2025	$170.7 million	+0.1%
U.S. Digital Segment (Total)	Q2 FY2025	$255.3 million	-5.6%
European eCommerce	Q1 FY2025	$17.9 million	-28.4%
Outfitters (B2B)	Q2 FY2025	$66.4 million	+5.1%
Third Party	Q1 FY2025	$14.1 million	-9.0%
Licensing Revenue (Standalone)	Q2 FY2025	N/A	+19%

The company is clearly prioritizing growth in Outfitters and Licensing, which are showing positive revenue momentum, while the core U.S. e-commerce is relatively flat and Europe is undergoing a repositioning that is currently showing revenue contraction.

• The company expects Gross Merchandise Value (GMV) for the full fiscal 2025 to grow in the low to mid-single digit percentage range.
• Capital expenditures for the full fiscal 2025 are expected to total approximately $25 million.
• The company had $35.0 million of borrowings outstanding under its ABL Facility as of August 1, 2025.

Finance: draft 13-week cash view by Friday.

Lands' End, Inc. (LE) - Canvas Business Model: Customer Segments

You're looking at how Lands' End, Inc. segments its buyers to drive revenue across its diversified model. The company serves both direct consumers and business clients, with clear distinctions in what drives each group to purchase.

The core B2C customer base is largely defined by two groups: the Resolvers and the Evolvers. The Resolvers represent the vast majority of the direct consumer base. These are loyal customers who shop for the same classic, solution-oriented items and replenish them when needed. Historically, the core demographic was often characterized as being at least 55 years old and 80 percent female, but Lands' End, Inc. is actively using data to see beyond this mean. The Evolvers are a younger, slightly more affluent demographic interested in the brand's story and ethos, seeking a little more fashion and trend-forward product offerings.

The B2B side, known as the Outfitters segment, targets enterprises and schools needing customized apparel. This segment showed growth in the second quarter of fiscal 2025. For the second quarter ended August 1, 2025, Outfitters Net revenue was $66.4 million, which was an increase of 5.1% from the second quarter of 2024. The school uniform channel specifically saw growth in the high-single digits in Q2 2025, partly due to acquiring new customers from a competitor exiting the business. The business uniform channel also saw year-over-year increases driven by enterprise accounts.

Younger, solution-driven customers are targeted through the Evolvers segment, but also through product categories that resonate with a broader, modern consumer seeking utility. The success in the licensing business, which grew over 60% in the first quarter of fiscal 2025, suggests a successful reach into new, solution-driven product areas like travel accessories and cold weather gear through partners.

International consumers are a distinct segment, primarily focused in Europe, though the strategy there involves a repositioning. Europe eCommerce Net revenue for the second quarter of fiscal 2025 was $19.6 million, a decrease of 14.8% from the second quarter of 2024, as the business underwent a strategic relaunch as a more premium brand, eliminating lower-value inventory. This follows a 28.4% decrease in Europe eCommerce Net revenue in the first quarter of fiscal 2025 compared to the first quarter of fiscal 2024.

Loyal, repeat customers who value brand heritage are the bedrock of the Resolvers segment. Their continued purchasing behavior supports the overall Gross Merchandise Value (GMV) goal for fiscal 2025, which Lands' End, Inc. expects to deliver mid to high-single digit percentage growth. The company's overall fiscal 2025 Net revenue guidance remains between $1.33 billion and $1.45 billion.

Here is a breakdown of the key segment financial performance from the second quarter of fiscal 2025:

Segment/Metric	Q2 2025 Amount	Year-over-Year Change
Total Net Revenue	$294.1 million	Decrease of 7.3%
Outfitters Net Revenue	$66.4 million	Increase of 5.1%
Europe eCommerce Net Revenue	$19.6 million	Decrease of 14.8%
U.S. eCommerce Net Revenue	$167.3 million	Decrease of 11.2%
Gross Margin	48.8%	Increase of 90 basis points

Lands' End, Inc. is actively managing its customer base through strategic channel focus, as seen in the following:

• The U.S. Digital Segment Net revenue for Q2 2025 was $255.3 million.
• Third Party Net revenue for Q2 2025 was $21.6 million, an increase of 14.3% year-over-year.
• Licensing and Retail Net revenue for Q2 2025 was $19.2 million, a decrease of 19.7%.
• The company reduced inventory for the ninth consecutive quarter as of August 1, 2025.

Finance: draft 13-week cash view by Friday.

Lands' End, Inc. (LE) - Canvas Business Model: Cost Structure

The Cost Structure for Lands' End, Inc. centers on product acquisition, selling efforts, and operational overhead. You see this reflected in the key financial line items that drive the expense side of the business model.

Cost of Goods Sold (COGS) for apparel and home goods is inversely related to the Gross Margin achieved. For the second quarter of fiscal 2025, Lands' End reported a Gross Margin of 49%. This implies that the cost to acquire or produce the merchandise sold, which includes direct material, labor, and manufacturing overhead, represented approximately 51% of the net revenue for that period.

Selling and Administrative (SG&A) expenses are a major component of the operating cost base. For the second quarter of fiscal 2025, SG&A expenses were reported at 44.0% of Net Revenue. This figure was higher than the 42.7% seen in the second quarter of fiscal 2024, primarily due to deleverage from lower revenues.

Marketing and digital advertising spend is a critical driver within SG&A. While specific Q2 2025 marketing spend isn't explicitly isolated, the prior year's trend showed that higher digital marketing spend was a factor in SG&A increases; for instance, in the third quarter of fiscal 2024, SG&A increased due to higher digital marketing spend focused on new customer acquisition.

Capital expenditures projected for fiscal 2025 are set at approximately $25 million. This figure is part of the company's focus on enhancing digital business and operations.

Logistics and inbound transportation costs, including tariffs, are actively managed cost factors. Management cited tariff headwinds as a continuing challenge for the remainder of fiscal 2025, though mitigation measures are being implemented. The financial outlook incorporates specific tariff assumptions:

• Baseline tariff assumed at approximately 10% in all countries except China.
• Tariff assumed at 30% for China, which accounted for less than 8% of product cost in fiscal 2024.

Here's a quick look at some key cost-related metrics from recent periods:

Metric	Period	Value
SG&A as % of Net Revenue	Q2 FY2025	44.0%
Gross Margin	Q2 FY2025	49%
Projected Capital Expenditures	FY2025	$25 million
FY2025 Net Revenue Guidance (Low End)	FY2025	$1.33 billion

The company is focused on inventory efficiency, which directly impacts COGS. Inventory levels have been reduced for nine consecutive quarters on a year-over-year basis as of August 1, 2025.

The cost structure is also influenced by the growth in the asset-light licensing business, which contributes to gross margin expansion.

• Gross Margin in Q3 FY2024 was 50.6%.
• Gross Margin in FY2024 was 47.9%.
• Inventory turnover reached 2.5-times to 2.4-times in the two years preceding FY2024.

Finance: draft 13-week cash view by Friday.

Lands' End, Inc. (LE) - Canvas Business Model: Revenue Streams

You're looking at how Lands' End, Inc. pulls in its money right now, focusing on the numbers from the latest reports as of late 2025. It's a mix of direct sales, business partnerships, and brand monetization.

The full-year fiscal 2025 Net Revenue guidance has been set by Lands' End, Inc. to be between $1.33 billion and $1.40 billion. This guidance reflects the expected impact of tariffs at current levels.

The revenue streams are diverse, with some channels showing growth while others face headwinds. Here's a breakdown based on the second quarter of fiscal 2025 performance:

• Licensing revenue from brand and product use increased approximately 19% in Q2 FY2025.
• The Outfitters segment saw growth in both revenue and profitability for the quarter.
• Third-party marketplace sales contributed positively to the overall revenue mix.

Here's the quick math on the key revenue segments from Q2 FY2025:

Revenue Stream Segment	Q2 FY2025 Net Revenue Amount	Year-over-Year Change
U.S. eCommerce Sales (B2C)	$167.3 million	Decreased 11.2%
Europe eCommerce Sales (B2C)	$19.6 million	Decreased 14.8%
Outfitters Segment Sales (B2B)	$66.4 million	Increased 5.1%
Third-Party Marketplace Sales	$21.6 million	Increased 14.3%
Licensing and Retail (Total Category)	$19.2 million	Decreased 19.7%

You can see the direct-to-consumer (B2C) e-commerce channels faced declines. U.S. eCommerce Net revenue was $167.3 million, down 11.2%, partly due to a slower start for seasonal swim product. Europe eCommerce Net revenue was $19.6 million, falling 14.8%, which management attributed to inventory timing from supply chain challenges and macroeconomic conditions. Still, the overall U.S. Digital Segment revenue was $255.3 million, a decrease of only 5.6%.

The business-to-business side, Lands' End Outfitters, showed strength. Outfitters Net revenue reached $66.4 million, up 5.1%. This growth was driven by the school uniform channel increasing high-single digits, largely because of new customers acquired after a competitor exited the business, and the business uniform channel was up year-over-year from enterprise accounts. Also, third-party marketplace sales, which include Amazon and Macy's, hit $21.6 million, growing 14.3%.

Licensing revenue is a key part of the asset-light strategy. While the combined Licensing and Retail category revenue was down to $19.2 million (a 19.7% drop from $23.9 million in Q2 2024), this was because of the performance of U.S. Company Operated Stores. The licensing revenue component itself increased by approximately 19% year-over-year, helping to improve the overall gross margin by about 90 basis points to 48.8% in the quarter. Finance: draft 13-week cash view by Friday.