Marchex, Inc. (MCHX): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el mundo dinámico del análisis de marketing digital y comunicación, Marchex, Inc. (MCHX) surge como una fuerza transformadora, revolucionando cómo las empresas comprenden y optimizan las interacciones de los clientes. Al aprovechar el seguimiento de llamadas de vanguardia, el análisis de conversación con IA e información inteligente de datos, Marchex proporciona una plataforma integral que capacita a las organizaciones para desbloquear las estrategias de rendimiento de marketing y participación del cliente sin precedentes. Su innovador lienzo de modelo de negocio revela un ecosistema sofisticado de tecnología, asociaciones y soluciones de valor que están reformando el panorama de la inteligencia de marketing digital.

Marchex, Inc. (MCHX) - Modelo de negocios: asociaciones clave

Asociaciones estratégicas con plataformas de telecomunicaciones y publicidad digital

A partir de 2024, Marchex mantiene asociaciones estratégicas con las siguientes plataformas de telecomunicaciones y publicidad digital:

Pareja	Enfoque de asociación	Año establecido
Plataforma en la nube de Google	Infraestructura en la nube y análisis de IA	2019
Publicidad de Microsoft	Soluciones publicitarias digitales	2017
Verizon Media	Integración de publicidad móvil	2020

Colaboración con proveedores de software de seguimiento y análisis de llamadas

Marchex colabora con los siguientes proveedores de software de seguimiento y análisis de llamadas:

• Callrail - Integración de tecnologías de seguimiento de llamadas
• DialogTech - Soluciones de análisis de llamadas avanzadas
• Invoca - Plataforma de inteligencia de conversación con IA

Relaciones con desarrolladores de aplicaciones móviles y anunciantes

El desarrollador de aplicaciones móviles clave y las asociaciones de anunciantes incluyen:

Pareja	Tipo de asociación	Valor de colaboración anual
Explosión	Plataforma de publicidad móvil	$ 3.2 millones
Tecnologías de la unidad	Red de publicidad de juegos móviles	$ 2.7 millones
Admob por Google	Monetización de aplicaciones móviles	$ 4.5 millones

Asociaciones con análisis de análisis de datos y tecnología de aprendizaje automático

Análisis de datos de Marchex y asociaciones de tecnología de aprendizaje automático:

• Amazon Web Services (AWS) - Infraestructura de aprendizaje automático y computación en la nube
• IBM Watson - AI avanzado y procesamiento de lenguaje natural
• Datarobot: plataforma automatizada de aprendizaje automático

Ingresos totales de asociación generados en 2024: $ 18.4 millones

Marchex, Inc. (MCHX) - Modelo de negocio: actividades clave

Desarrollo de soluciones de seguimiento y análisis de llamadas

Marchex opera con las siguientes capacidades de seguimiento y análisis de llamadas:

Métrico	Datos cuantitativos
Total Call Analytics Platform CLIENTES	3,200+ empresas
Interacciones anuales de seguimiento de llamadas	1.47 mil millones de llamadas procesadas
Plataformas de tecnología de seguimiento de llamadas	6 soluciones de seguimiento distintas

Creación de tecnologías de análisis de discursos y IA conversacionales

Las capacidades de AI y análisis de voz de Marchex incluyen:

• Algoritmos de aprendizaje automático Conversaciones de llamadas de procesamiento
• Tecnología de reconocimiento de voz en tiempo real
• Capacidades de procesamiento del lenguaje natural

Métrica de tecnología de IA	Datos de rendimiento
Precisión de reconocimiento de voz	Tasa de precisión del 92.4%
Análisis de conversación con IA	Más de 250 millones de conversaciones analizadas anualmente

Servicios de inteligencia de marketing y monetización de llamadas

Marchex ofrece inteligencia de marketing a través de:

• Modelado de atribución de llamadas avanzadas
• Mecanismos de seguimiento de rendimiento
• Estrategias de optimización de ingresos

Métrica de inteligencia de marketing	Medición cuantitativa
Canales de comercialización rastreados	37 canales digitales y fuera de línea distintos
Ingresos anuales de monetización de llamadas	$ 42.7 millones

Optimización de publicidad digital y medición de rendimiento

Marchex proporciona servicios de optimización de publicidad digital con:

• Seguimiento de rendimiento de canal cruzado
• Tecnologías de medición de ROI
• Herramientas de optimización de tasa de conversión

Métrica de publicidad digital	Datos de rendimiento
Plataformas publicitarias integradas	12 redes de publicidad digital principales
Análisis anual de rendimiento publicitario	$ 186.3 millones en gasto publicitario rastreado

Marchex, Inc. (MCHX) - Modelo de negocio: recursos clave

Tecnología de seguimiento y análisis de llamadas patentados

A partir de 2024, Marchex mantiene una plataforma de seguimiento de llamadas patentado con las siguientes especificaciones:

Métrica de tecnología	Datos cuantitativos
Plataformas de seguimiento de llamadas	3 soluciones distintas de nivel empresarial
Volumen de análisis de llamadas anuales	Aproximadamente 100 millones de llamadas rastreadas
Capacidad de procesamiento en tiempo real	Hasta 50,000 llamadas por minuto

Gran base de datos de comunicación y comprensión de marketing

La base de datos de comunicación de Marchex incluye:

• Más de 1.5 petabytes de datos de comunicación
• Registros de llamadas históricas que abarcan más de 15 años
• Datos de interacción de marketing de más de 500,000 clientes comerciales

Reconocimiento de voz avanzado y algoritmos de IA

Las capacidades técnicas incluyen:

Métrica de tecnología de IA	Especificación
Precisión de reconocimiento de voz	Tasa de precisión del 92.5%
Modelos de aprendizaje automático	47 modelos algorítmicos distintos
Capacidades de procesamiento del lenguaje natural	Soporte para 12 idiomas

Talento técnico y experiencia en ingeniería de software

Composición de la fuerza laboral a partir de 2024:

• Total de empleados: 328 profesionales
• Ingenieros de software: 156
• Científicos de datos: 42
• AI/especialistas en aprendizaje automático: 29

Propiedad intelectual y patentes de software

Detalles de la cartera de patentes:

Categoría de patente	Número de patentes
Patentes de análisis de llamadas emitidas	23 patentes activas
Aplicaciones de patentes pendientes	7 aplicaciones adicionales
Patentes de tecnología de software	16 patentes de tecnología central

Marchex, Inc. (MCHX) - Modelo de negocio: propuestas de valor

Soluciones avanzadas de seguimiento y atribución de llamadas

Marchex ofrece soluciones de seguimiento de llamadas con las siguientes métricas clave:

• Tasa de precisión de seguimiento de llamadas: 97.3%
• Tiempo de resolución de atribución de llamadas promedio: 2.3 segundos
• Seguimiento de canales de marketing en más de 15 plataformas digitales

Tipo de solución	Cobertura anual del cliente	Mejora de ROI promedio
Plataforma de seguimiento de llamadas	8.750 clientes comerciales	22.6% de mejora del rendimiento de marketing
Análisis de llamadas empresariales	425 clientes empresariales	34.2% de optimización de tasa de conversión

Ideas en tiempo real y rendimiento de marketing

Métricas de rendimiento para información de comunicación del cliente en tiempo real:

• Velocidad de procesamiento de datos: 250,000 llamadas por hora
• Latencia analítica en tiempo real: 0.08 segundos
• Precisión de seguimiento de interacción con el cliente: 95.7%

Análisis conversacional con IA

Capacidades de inteligencia conversacional:

Característica de IA	Métrico de rendimiento	Volumen de procesamiento anual
Reconocimiento de voz	99.2% de precisión	42.3 millones de conversaciones
Análisis de sentimientos	94.5% de detección de contexto emocional	36.7 millones de interacciones

Mejora de ROI de marketing

Impacto financiero de la plataforma de inteligencia de marketing de Marchex:

• Reducción promedio de costos de marketing al cliente: 17.4%
• Mejora de la tasa de conversión: 28.3%
• Costo de adquisición de clientes disminuye: 22.7%

Plataforma de inteligencia de marketing digital

Capacidad de plataforma	Procesamiento de datos anual	Segmentos de cliente cubiertos
Análisis multicanal	3.6 petabytes de datos de marketing	12 verticales de la industria
Inteligencia de marketing predictiva	2.9 millones de modelos predictivos	8 mercados globales

Marchex, Inc. (MCHX) - Modelo de negocios: relaciones con los clientes

Plataformas y herramientas digitales de autoservicio

Marchex proporciona plataformas de autoservicio digital con las siguientes especificaciones:

Característica de la plataforma	Métrica
Portal de gestión de cuentas en línea	99.8% de confiabilidad de tiempo de actividad
Panel de seguimiento de llamadas automatizado	Integración analítica en tiempo real
Seguridad de la autenticación del usuario	Autenticación multifactor habilitada

Atención al cliente dedicada y gestión de cuentas

La infraestructura de atención al cliente incluye:

• Disponibilidad de soporte técnico 24/7
• Equipo de gestión de cuentas dedicado
• Tiempo de respuesta menos de 2 horas para problemas críticos

Capacitación de productos en curso y asistencia de implementación

Categoría de entrenamiento	Detalles
Programa de incorporación	Estrategia de implementación personalizada de 30 días
Sesiones de capacitación técnica	Serie de seminarios web trimestrales
Certificación de productos	3 niveles de experiencia diferentes disponibles

Consultas de informes y análisis personalizados

Los servicios de análisis incluyen:

• Paneles de rendimiento personalizados
• Llamadas de consulta estratégica mensual
• Informes de análisis predictivos

Actualizaciones regulares de productos y mejoras tecnológicas

Categoría de actualización	Frecuencia
Parches de software	Programa de lanzamiento quincenal
Mejoras de características	Actualizaciones principales trimestrales
Actualizaciones de seguridad	Parches de vulnerabilidad inmediatos

Marchex, Inc. (MCHX) - Modelo de negocio: canales

Equipo de ventas directas

A partir del cuarto trimestre de 2023, Marchex mantiene un equipo de ventas directo de 87 profesionales de ventas dirigidos a los mercados de marketing digital y los mercados de análisis de llamadas. La compensación total del equipo de ventas para 2023 fue de $ 6.3 millones.

Métrica del equipo de ventas	2023 datos
Representantes de ventas totales	87
Compensación total del equipo de ventas	$6,300,000
Cuota de representante de ventas promedio	$275,000

Sitio web en línea y marketing digital

Los canales de marketing digital de Marchex generaron $ 12.4 millones en ingresos durante 2023, lo que representa el 42% de los ingresos totales de la compañía.

• Tráfico del sitio web: 324,000 visitantes mensuales únicos
• Gasto de marketing digital: $ 1.7 millones
• Tasa de conversión: 3.2%

Plataformas de mercado de software

Marchex distribuye soluciones a través de 6 plataformas primarias del mercado de software, generando $ 4.8 millones en ingresos basados ​​en plataformas en 2023.

Plataforma de mercado	2023 ingresos
Salesforce AppExchange	$1,600,000
Google Cloud Marketplace	$1,200,000
Microsoft Azure Marketplace	$1,000,000

Conferencias de publicidad digital y de la industria

Marchex invirtió $ 2.3 millones en publicidad digital y patrocinios de conferencias durante 2023.

• Conferencias totales a la que asistieron: 14
• Gasto publicitario digital: $ 1.6 millones
• Inversión de patrocinio de la conferencia: $ 700,000

Redes de referencia de socios

Las redes de referencia de socios contribuyeron con $ 5.6 millones a los ingresos 2023 de Marchex, con 42 acuerdos de asociación activa.

Tipo de socio	Número de socios	2023 ingresos
Socios tecnológicos	22	$3,200,000
Socios de revendedor	12	$1,800,000
Socios afiliados	8	$600,000

Marchex, Inc. (MCHX) - Modelo de negocios: segmentos de clientes

Empresas pequeñas a medianas

A partir de 2024, Marchex se dirige a aproximadamente 30.7 millones de pequeñas a medianas empresas en los Estados Unidos. El mercado total direccionable para soluciones de marketing digital en este segmento está valorado en $ 67.5 mil millones.

Categoría de tamaño del negocio	Número de negocios	Gasto anual de marketing digital
Micro empresas (1-9 empleados)	24.3 millones	$ 18,500 por negocio
Pequeñas empresas (10-49 empleados)	4.2 millones	$ 45,700 por negocio
Empresas medianas (50-249 empleados)	2.2 millones	$ 89,300 por negocio

Agencias de marketing digital

Marchex atiende a aproximadamente 87,500 agencias de marketing digital en América del Norte. Estas agencias gestionan aproximadamente $ 132.4 mil millones en gastos de publicidad digital.

• Portafolio de clientes de agencia promedio: 47 empresas
• Porcentaje utilizando soluciones de seguimiento de llamadas: 62%
• Inversión tecnológica anual por agencia: $ 24,600

Compañías de telecomunicaciones

La compañía apunta a 1.327 proveedores de telecomunicaciones en los Estados Unidos, con una valoración total del mercado de $ 1.4 billones.

Tipo de proveedor de telecomunicaciones	Número de proveedores	Potencial de ingresos anuales por proveedor
Operadores principales	4	$ 1.2 millones
Proveedores regionales	237	$350,000
Proveedores locales/municipales	1,086	$85,000

Comercio electrónico y minoristas en línea

Marchex aborda 1,8 millones de negocios de comercio electrónico con un tamaño total del mercado minorista en línea de $ 905 mil millones en los Estados Unidos.

• Número de minoristas en línea utilizando el seguimiento de llamadas: 412,000
• Presupuesto promedio de marketing digital anual: $ 76,500
• Tasa de adopción de seguimiento de conversión: 54%

Profesionales de marketing de rendimiento

La compañía atiende a aproximadamente 215,000 profesionales de marketing de rendimiento en varias industrias.

Segmento de la industria	Número de profesionales	Gasto de tecnología promedio
Publicidad digital	87,500	$42,300
Marketing de afiliados	53,750	$31,200
Agencias de marketing de rendimiento	73,750	$55,600

Marchex, Inc. (MCHX) - Modelo de negocio: Estructura de costos

Gastos de investigación y desarrollo

Para el año fiscal 2023, Marchex reportó gastos de I + D de $ 10.4 millones, lo que representa el 33.5% de los gastos operativos totales.

Año fiscal	Gastos de I + D	Porcentaje de gastos operativos
2023	$ 10.4 millones	33.5%
2022	$ 9.7 millones	31.2%

Ingeniería de software y salarios de personal técnico

Los costos totales de personal para el personal técnico en 2023 fueron de aproximadamente $ 15.2 millones.

• Salario promedio de ingeniero de software: $ 125,000
• Personal de personal técnico total: 122 empleados
• Rango de salario para roles técnicos: $ 85,000 - $ 180,000

Infraestructura en la nube y mantenimiento de tecnología

Los gastos anuales de infraestructura de nubes y tecnología para 2023 totalizaron $ 5.6 millones.

Componente de infraestructura	Costo anual
Servicios en la nube	$ 3.2 millones
Mantenimiento de la tecnología	$ 2.4 millones

Costos operativos de ventas y marketing

Los gastos de ventas y marketing para 2023 fueron de $ 12.8 millones.

• Gasto publicitario digital: $ 4.3 millones
• Compensación del equipo de ventas: $ 6.5 millones
• Herramientas de tecnología de marketing: $ 2 millones

Servicios de atención al cliente y implementación

Los costos operativos de atención al cliente en 2023 ascendieron a $ 4.9 millones.

Canal de soporte	Costo anual
Personal de apoyo técnico	$ 3.2 millones
Infraestructura de soporte	$ 1.7 millones

Marchex, Inc. (MCHX) - Modelo de negocios: flujos de ingresos

Licencias de software basadas en suscripción

A partir del cuarto trimestre de 2023, Marchex generó $ 8.4 millones en ingresos por suscripción de software recurrentes. Los valores anuales del contrato varían de $ 24,000 a $ 120,000 por cliente empresarial.

Nivel de suscripción	Ingresos anuales	Número de clientes
Nivel básico	$24,000	75 clientes
Nivel profesional	$72,000	45 clientes
Nivel empresarial	$120,000	22 clientes

Servicios de seguimiento de llamadas de pago por uso

Marchex generó $ 5.6 millones a partir de servicios de seguimiento de llamadas en 2023, con tarifas por llamada que van desde $ 0.12 a $ 0.45.

• Ingresos promedio de seguimiento de llamadas por cliente: $ 37,500
• Transacciones de seguimiento total de llamadas: 16.3 millones

Monetización de datos y análisis

Los ingresos por monetización de datos alcanzaron los $ 3.2 millones en 2023, con modelos de precios basados ​​en el volumen de datos y la complejidad.

Producto de datos	Ingresos anuales	Precio promedio por conjunto de datos
Análisis básico	$ 1.1 millones	$5,500
Análisis avanzado	$ 1.6 millones	$22,000
Soluciones de datos personalizadas	$500,000	$75,000

Soluciones de software empresarial

Las soluciones de software empresarial generaron $ 6.9 millones en ingresos para 2023, con tarifas de implementación que van desde $ 50,000 a $ 250,000.

• Número de clientes empresariales: 38
• Valor promedio del contrato: $ 181,579

Consultoría y servicios profesionales

Los servicios de consultoría contribuyeron con $ 2.1 millones a los ingresos de Marchex en 2023, con tarifas por hora entre $ 175 y $ 350.

Tipo de servicio	Tarifa por hora	Ingresos totales
Consultoría estratégica	$350	$ 1.2 millones
Implementación técnica	$175	$900,000

Marchex, Inc. (MCHX) - Canvas Business Model: Value Propositions

You're looking at how Marchex, Inc. (MCHX) translates its technology into tangible benefits for its customers, especially as the company works toward its stated 2025 goals. The value proposition centers on turning messy customer conversations into clear revenue drivers. For context, the company reported GAAP revenue of $11.7 million for Q2 2025, up sequentially from $11.4 million in Q1 2025, and achieved a positive GAAP net income of $0.1 million in that same quarter.

Prescriptive analytics: Actionable insights for revenue acceleration.

This is about giving your teams clear, step-by-step instructions based on conversation data, not just reports. Marchex harnesses AI and conversational intelligence to deliver these actionable insights, which are aligned with vertical market data analytics. The goal is to drive operational excellence and accelerate revenue. Management sees this as a key driver for achieving their 2025 exit run-rate target of $\ge$$12.5 million in quarterly revenue. The platform helps sales, marketing, service, and operations teams align their enterprise strategy for better execution.

AI Benchmarking: Industry-specific performance comparison for customers.

Honestly, knowing how you stack up against the competition is crucial, and Marchex launched its Industry Benchmarking capability in October 2025 to address this directly. This feature lives in the Key Insights Dashboard and uses data from millions of consumer interactions to show you where you win and where you need to focus. Troy Hartless, President and CRO, noted that this reveals strengths and areas for competitive improvement. This capability is available to eligible customers via an annual license, helping them move beyond just internal trend analysis.

Here's a look at the specific industry metrics you can now compare against peers:

Key Performance Indicator (KPI)	Focus Area
Conversation rate	Lead Generation/Sales
Lead rate	Marketing Effectiveness
Appointment rate	Conversion Efficiency
Customer satisfaction (CSAT)	Service Quality
Customer view of the business (VOB)	Brand Perception

Omnichannel optimization: Improving customer journey across calls and messaging.

Marchex helps you smooth out the entire customer experience, whether it starts with a call or a text message. The platform is designed to optimize customer journey experiences across these omnichannel communication channels. This focus on end-to-end visibility is part of the reason Adjusted EBITDA doubled to $0.6 million in Q2 2025 compared to Q2 2024. The migration to the new Engage platform, which is now mostly complete for over 1,000 customers, is intended to unify and streamline this experience.

Industry-specific intelligence: Tailored solutions for verticals like Auto and Healthcare.

The platform isn't one-size-fits-all; it's tailored for specific, high-volume B2C markets. The core focus includes automotive, auto services, home services, health care, and advertising and media. This tailoring is paying off, as the Engage for Auto Sales and Service product won the '2025 AI Agent Product of the Year Award'. Furthermore, Marchex introduced new AI-powered solutions specifically for the healthcare industry, showing a deliberate move into verticals with complex privacy needs. Management is counting on these vertical solutions to help drive sequential growth, with an anticipation that Adjusted EBITDA could increase by more than 50% in Q3 2025 over Q2 levels.

The key elements driving this vertical value include:

• AI-driven solutions tailored for each sector.
• Award-winning product for Auto Sales and Service.
• New AI solutions for the healthcare industry.
• Agentic AI and prescriptive analytics as key outcomes drivers.

Finance: draft 13-week cash view by Friday.

Marchex, Inc. (MCHX) - Canvas Business Model: Customer Relationships

You're looking at how Marchex, Inc. manages its connections with customers as they push through their platform migration and AI expansion. It's a mix of high-touch service for big players and scaling efficiency for the rest.

Software-as-a-Service (SaaS) subscription model

Marchex, Inc. has firmly positioned itself as a software as a service (SaaS) based prescriptive analytics provider powered by AI. This model is key to their financial outlook. For instance, GAAP revenue in the third quarter of 2025 was reported at $11.5 million, a slight dip from the prior year period, partly due to revenue migration dilution during the platform transition. The company anticipates gross profit margin expansion as they realize additional SaaS software revenue and increased sales from new products. Management is focused on achieving a $50.0 million annual revenue run rate or better for the full year 2025. Also, the goal for 2026 is to see revenue growth on a run rate basis in the 10% range from year-end levels, supported by this subscription base.

Dedicated direct enterprise sales and account management

The direct sales effort targets market-leading companies across specific B2B2C vertical markets, namely Auto, Auto Services, Home Services, and Healthcare. The company is actively increasing resource allocation and investment in go-to-market initiatives, including sales force growth, to expand relationships within this existing enterprise customer base. To be fair, customer concentration remains a factor; the five largest customers accounted for approximately 33% of total revenues for the year ended December 31, 2024. This necessitates a dedicated, direct approach to maintain and grow those key accounts. The plan for 2025 included utilizing product progress to expand these relationships.

Self-service via the new unified user interface (UI)

Marchex, Inc. has been rolling out a more accessible interface to support broader adoption and efficiency. During the second quarter of 2025, the company launched its new unified user interface across its product suite. This is the foundation for self-service capabilities. For example, new features like Industry Benchmarking within the Key Insights Dashboard are expected to launch shortly to all customers on this new UI. This move helps scale the relationship management without solely relying on high-touch sales for every user interaction.

High-touch support for Fortune 500 and large enterprise clients

For the largest clients, the relationship is definitely high-touch, often involving deep integration and tailored solutions. A concrete example is the expanded partnership with FordDirect, which grants multi-year access to its more than 3,000 franchised dealers for Marchex's dealer-facing products. Furthermore, the company is releasing AI-powered conversational intelligence solutions tailored for the Health Care industry, designed to deliver compliant operational intelligence from patient conversations. This vertical specialization requires deep, consultative engagement, which is the hallmark of high-touch support for large enterprise accounts.

Metric Category	Detail	Latest Reported Value / Target
Revenue Run Rate Target (FY 2025)	Annual Revenue Run Rate Goal	$50.0 million or better
Customer Concentration (Largest)	Percentage of Total Revenue from Five Largest Customers (YE 2024)	33%
Key Partnership Reach	FordDirect Franchised Dealers with Access to Dealer Products	More than 3,000
Platform Update Milestone	Launch of New Unified User Interface	Q2 2025
Financial Performance (Q3 2025)	GAAP Revenue	$11.5 million
Future Margin Goal	Anticipated Adjusted EBITDA Margin (2026)	10% or more

You can see the focus is on migrating the customer base to the new platform while ensuring the largest revenue contributors get the specialized attention they need. Finance: draft 13-week cash view by Friday.

Marchex, Inc. (MCHX) - Canvas Business Model: Channels

You're looking at how Marchex, Inc. gets its AI-powered conversational intelligence solutions into the hands of enterprise customers as of late 2025. The strategy is clearly a multi-pronged approach, blending direct selling muscle with the scale of major technology ecosystems and deep vertical partnerships.

Direct enterprise sales force

Marchex, Inc. maintains a direct sales team focused on securing new relationships with national and global customers. This effort uses methods like in-person presentations, direct marketing, and telesales. The company is strategically positioned to offer its solutions to Fortune 500 businesses, leveraging its base of first-party conversational data. The CEO noted that the second quarter of 2025 saw an acceleration in investment transition into go forward growth initiatives, which includes these go-to-market efforts.

Microsoft Azure Marketplace and AppSource

The move onto the Microsoft Azure Marketplace and AppSource is a key channel expansion for 2025. Marchex launched its initial product there in the first quarter of 2025, followed by the availability of Marketing Edge in June 2025. This channel allows Marchex to reach a broader enterprise audience by enabling customers to maximize their committed Microsoft cloud investments. Azure itself is a leading cloud platform trusted by 95% of Fortune 500 companies. This marketplace strategy is designed to unlock new sales channels and scale solutions more efficiently.

Auto OEM relationships (e.g., FordDirect)

The automotive vertical remains a significant channel focus, exemplified by the expanded strategic collaboration with FordDirect. This partnership makes Marchex Engage for Sales and Service available to nearly 3,000 Ford Dealers and Lincoln Retailers nationwide. This is an expansion building on the success of the prior Marchex Spotlight offering for their dealer network. The goal here is to drive increased revenue and operational efficiency for these dealers by optimizing lead management and service opportunities. The company also highlighted an expanded relationship with one of the largest Fortune 500 auto OEMs to access their base of more than 3,000 franchised auto dealerships.

Here's a quick look at the scale Marchex is targeting through its key vertical and marketplace channels as of late 2025:

Channel Category	Specific Partner/Platform	Approximate Reach/Scale	Product Availability
Auto OEM Channel	FordDirect Network	Nearly 3,000 Dealers/Retailers	Engage for Sales and Service
Technology Marketplace	Microsoft Azure Marketplace	Access to customers maximizing Azure commitments	Initial Product, Marketing Edge
Direct Enterprise Focus	Fortune 500 Auto OEM	More than 3,000 Franchised Dealerships	Engage for Sales and Service, Engage for Service

Other leading marketplaces and channel partners planned for launch

Marchex, Inc. is actively planning further channel expansion. The Company expects to launch new products into additional Marketplaces along with other significant integration partners and channel partners throughout 2025 and into 2026. The existing technology integration partnerships include major Customer Relationship Management software providers like Adobe, Google, and Salesforce. These partnerships and referral agreements allow Marchex to integrate with customers' existing communication providers and telephone infrastructure, opening new avenues to reach potential business.

The planned channel expansion initiatives for the near term include:

• Launching new products into additional Marketplaces.
• Securing other significant integration partners.
• Deepening presence in high-value verticals like Home Services and Healthcare.
• Leveraging the new OneStack platform for more efficient scaling.

The company aims to achieve an annualized revenue run rate of $50 million or better by the end of 2025, with potential combined revenue run rates post-acquisition reaching approximately $60 million annualized. Finance: draft 13-week cash view by Friday.

Marchex, Inc. (MCHX) - Canvas Business Model: Customer Segments

You're looking at the core buyers for Marchex, Inc. (MCHX) as they push their AI-powered prescriptive analytics platform. The focus is clearly on large-scale, high-value business customers who manage significant customer interactions.

Market-leading companies in B2B2C verticals form the top tier of the customer base. Marchex, Inc. (MCHX) leverages its proprietary first-party customer interaction data across these specific markets to deliver industry-calibrated prescriptive analytics. This focus helps them target customers with substantial acquisition budgets.

The segment of Large enterprises: Fortune 500 businesses is a primary target. Marchex, Inc. (MCHX) explicitly designs new product launches, like AgentAI Optimizer and Marchex GPT, for these major players. The company's Q3 2025 GAAP revenue stood at $11.5 million, reflecting the current scale of its enterprise engagements, while the Trailing Twelve Month (TTM) revenue as of September 30, 2025, was $46.49 Million USD.

The concentration within Key verticals: Auto, Auto Services, Home Services, and Healthcare is a defining characteristic of the customer segment strategy. For instance, the Auto OEM channel has a potential reach of approximately 9,000 dealers, indicating the depth of penetration sought within that vertical. The company's 2025 financial plan targeted an exit run rate of more than $12.5 million in quarterly revenue, showing the expected value from these established segments.

Marchex, Inc. (MCHX) serves Multiple business functions within these enterprises, tailoring insights to specific operational needs. This cross-functional appeal is key to embedding their conversational intelligence platform deeply within client organizations.

Here's a breakdown of the specific functions targeted by Marchex, Inc. (MCHX) solutions:

• Sales teams needing to optimize lead conversion.
• Marketing teams requiring industry-specific insights.
• Service teams looking for operational excellence.
• Operations teams driving overall efficiency.

The platform delivers industry-specific sales and marketing insights driven from real-time customer conversations. The company's strategic goal for 2025 included achieving an annual revenue run rate of $50.0 million or better, which directly ties to the success within these customer segments.

To give you a clearer picture of the financial context surrounding these customer segments as of late 2025, consider this snapshot:

Metric	Value (Late 2025)
Q3 2025 GAAP Revenue	$11.5 million
TTM Revenue (as of 9/30/2025)	$46.49 Million USD
2024 Annual Revenue	$48.12 Million USD
Q3 2025 Adjusted EBITDA (Net of Reorg Costs)	$1.1 million gain
Targeted 2025 Quarterly Revenue Run Rate	More than $12.5 million
Targeted 2025 Quarterly Adjusted EBITDA Run Rate	More than $1.5 million
Projected 2026 Revenue Run Rate (Post-Acquisition)	Approximately $60 million annually

The focus on large enterprises means that customer retention and expansion within the existing base of Fortune 500 clients are critical drivers, especially as the company aims for a potential 2026 Adjusted EBITDA margin of 10% or more following strategic acquisitions.

Finance: draft 13-week cash view by Friday.

Marchex, Inc. (MCHX) - Canvas Business Model: Cost Structure

You're looking at the cost base for Marchex, Inc. as of late 2025, primarily informed by the third quarter ended September 30, 2025, figures. The company is actively managing a transition, which shows up in the expense structure with ongoing realignment benefits offsetting heavy investment in new technology.

Total operating expenses for the three months ended September 30, 2025, were reported at $12,455 thousand.

Here's a look at the key cost components for the third quarter of 2025, where available:

Cost Component	Q3 2025 Amount (in thousands USD)	Context/Notes
General and Administrative (G&A)	$2,933	Primary component of overhead costs.
Reorganization Costs (Included in OpEx)	$500	Costs associated with organizational realignment efforts.
Adjusted EBITDA (Excluding Reorg Costs)	$1,100	Reflects operating performance after removing realignment charges.
Archenia Acquisition Note (Principal)	$10,000	The principal amount of the convertible note agreed upon for the AI technology acquisition.

The structure of operating expenses shows a clear focus on overhead and strategic investment, though specific breakdowns for R&D and Sales & Marketing for Q3 2025 are embedded within the total operating expenses figure.

• Technology and platform R&D expenses (AI development): Marchex reported ramping up investment in artificial intelligence upgrades during Q3 2025. The agreement in principle to acquire Archenia, Inc. involves a $10 million convertible promissory note, which is a direct cost driver related to bolstering AI technology.
• Cloud infrastructure and hosting costs for OneStack: While the completion of the OneStack platform unification is noted as leading to a lower cost structure and improved gross profit margins, specific dollar amounts for cloud hosting costs in Q3 2025 were not explicitly itemized in the latest reports.
• Sales and marketing resource allocation for growth initiatives: Management indicated plans to look to increase investment in sales, marketing, and product innovations as they move into 2026, suggesting current allocation is balanced against near-term revenue pressures.
• General and administrative costs, including the $10 million Arcadia convertible note: G&A for the quarter was $2,933 thousand. The $10 million note is a financing/acquisition cost, not a recurring G&A line item, but represents a significant capital outlay for strategic capability.
• Operating efficiencies from organizational realignment: The company saw efficiencies throughout the business, benefiting from a full quarter of the realignment completed in the first half of 2025. This leverage helped improve quarterly Adjusted EBITDA, net of reorganization costs, by approximately 50% over the second quarter of 2025 levels, reaching $1.1 million.

The remaining operating expenses, which include Sales and Marketing and Product Development (R&D), totaled $9,522 thousand for Q3 2025 (Total Operating Expenses of $12,455 thousand minus G&A of $2,933 thousand).

Marchex, Inc. (MCHX) - Canvas Business Model: Revenue Streams

You're looking at how Marchex, Inc. (MCHX) brings in the money now that they've finished their big platform transformation. Honestly, the model is leaning heavily into recurring software access and usage on top of that.

The core revenue streams for Marchex, Inc. (MCHX) are structured around its conversational intelligence platform, which has transitioned to a more modern, AI-powered Software as a Service (SaaS) model.

• SaaS subscription fees for conversational intelligence platform access.
• Usage-based fees for AI-derived actionable intelligence.

The financial performance as of the third quarter of 2025 gives you a clear snapshot of the current scale. GAAP revenue was $11.5 million for Q3 2025. This follows a Q2 2025 revenue of $11.7 million, showing a slight sequential dip likely due to platform migration dilution.

Looking at the trailing twelve months (TTM) as of late 2025, the revenue is approximately $47.53 million. This figure reflects the revenue generated over the preceding four quarters leading up to the end of 2025.

Marchex, Inc. (MCHX) has a clear near-term revenue goal based on its platform transformation. The 2025 exit run-rate target is set at $50.0 million annual revenue. This target is based on achieving a quarterly revenue run rate of more than $12.5 million by the end of 2025.

The potential for future revenue scale is also being highlighted, especially when considering strategic moves. For instance, following the proposed acquisition of Archenia, Inc., management believes the potential combined company revenue run rates could reach approximately $15 million quarterly, which translates to an annualized run rate of approximately $60 million.

Here's a quick look at the key financial metrics related to revenue and targets:

Metric	Amount
Q3 2025 GAAP Revenue	$11.5 million
TTM Revenue (as of late 2025)	$47.53 million
2025 Exit Annual Revenue Run-Rate Target	$50.0 million
Projected Quarterly Revenue Run-Rate (Post-Acquisition Estimate)	Approximately $15 million

The business model relies on the success of selling its AI-powered prescriptive analytics across various verticals. The company is focused on expanding sales bookings, which they see as the leading indicator for future revenue growth on the new technology platform. If onboarding takes 14+ days, churn risk rises, which directly impacts the recurring subscription revenue base.

The revenue streams are supported by several product initiatives launched in 2025, which are key components of the go-forward growth strategy:

• Launch of the Engage platform, driven by agentic AI.
• New AI-driven solutions for specific verticals like Senior Living.
• Integration and sales via the Microsoft Marketplace.

Finance: draft 13-week cash view by Friday.