MarchEx, Inc. (MCHX): Modelo de Negócios Canvas [Jan-2025 Atualizado]

No mundo dinâmico da análise de marketing e comunicação digital, a MarchEx, Inc. (MCHX) surge como uma força transformadora, revolucionando como as empresas entendem e otimizam as interações com os clientes. Ao alavancar o rastreamento de chamadas de ponta, a análise de conversação alimentada pela IA e a Intelligent Data Insights, a MarchEx fornece uma plataforma abrangente que capacita as organizações a desbloquear o desempenho de marketing sem precedentes e as estratégias de envolvimento do cliente. Seu inovador modelo de negócios Canvas revela um sofisticado ecossistema de tecnologia, parcerias e soluções orientadas por valores que estão reformulando o cenário da inteligência de marketing digital.

MarchEx, Inc. (MCHX) - Modelo de Negócios: Principais Parcerias

Parcerias estratégicas com plataformas de telecomunicações e publicidade digital

A partir de 2024, a Marchex mantém parcerias estratégicas com as seguintes plataformas de telecomunicações e publicidade digital:

Parceiro	Foco em parceria	Ano estabelecido
Plataforma do Google Cloud	Infraestrutura em nuvem e análise de IA	2019
Publicidade da Microsoft	Soluções de publicidade digital	2017
Verizon Media	Integração de publicidade móvel	2020

Colaboração com provedores de software de rastreamento e análise de chamadas

A MarchEx colabora com os seguintes provedores de software de rastreamento e análise de chamadas:

• Callrail - Integração das tecnologias de rastreamento de chamadas
• DialogTech - Soluções de análise de chamadas avançadas
• Invoca - plataforma de inteligência de conversação movida a IA

Relacionamentos com desenvolvedores de aplicativos móveis e anunciantes

As principais parcerias de desenvolvedor de aplicativos móveis e anunciantes incluem:

Parceiro	Tipo de parceria	Valor anual de colaboração
APLOVIN	Plataforma de publicidade móvel	US $ 3,2 milhões
Tecnologias de unidade	Rede de publicidade para jogos para celular	US $ 2,7 milhões
Admob pelo Google	Monetização do aplicativo móvel	US $ 4,5 milhões

Parcerias com análises de dados e empresas de tecnologia de aprendizado de máquina

A análise de dados da MarchEx e as parcerias de tecnologia de aprendizado de máquina:

• Amazon Web Services (AWS) - Computação em nuvem e infraestrutura de aprendizado de máquina
• IBM Watson - IA avançada e processamento de linguagem natural
• DataRobot - plataforma automatizada de aprendizado de máquina

Receita total de parceria gerada em 2024: US $ 18,4 milhões

MarchEx, Inc. (MCHX) - Modelo de Negócios: Atividades -chave

Desenvolvendo soluções de rastreamento de chamadas e análise

A MarchEx opera com os seguintes recursos de rastreamento e análise de chamadas:

Métrica	Dados quantitativos
Total Call Analytics Platform Clients	3.200 mais de negócios
Interações anuais de rastreamento de chamadas	1,47 bilhão de chamadas processadas
Plataformas de tecnologia de rastreamento de chamadas	6 soluções de rastreamento distintas

Criação de IA conversacional e tecnologias de análise de fala

Os recursos de análise de IA e fala da MarchEx incluem:

• Algoritmos de aprendizado de máquina, processamento de chamadas conversas
• Tecnologia de reconhecimento de fala em tempo real
• Recursos de processamento de linguagem natural

Métrica de tecnologia da IA	Dados de desempenho
Precisão do reconhecimento de fala	92,4% de taxa de precisão
Análise de conversação movida a IA	Mais de 250 milhões de conversas analisadas anualmente

Serviços de inteligência de marketing e monetização

MarchEx oferece inteligência de marketing através de:

• Modelagem de atribuição de chamadas avançada
• Mecanismos de rastreamento de desempenho
• Estratégias de otimização de receita

Métrica de Inteligência de Marketing	Medição quantitativa
Os canais de marketing rastrearam	37 canais digitais e offline distintos
Receita anual de monetização de chamadas	US $ 42,7 milhões

Otimização de publicidade digital e medição de desempenho

MarchEx fornece serviços de otimização de publicidade digital com:

• Rastreamento de desempenho entre canais
• Tecnologias de medição de ROI
• Ferramentas de otimização da taxa de conversão

Métrica de publicidade digital	Dados de desempenho
Plataformas de publicidade integradas	12 principais redes de publicidade digital
Análise anual de desempenho da publicidade	US $ 186,3 milhões em gastos com anúncios rastreados

MarchEx, Inc. (MCHX) - Modelo de negócios: Recursos -chave

Tecnologia de rastreamento e análise de chamadas proprietárias

A partir de 2024, a Marchex mantém uma plataforma proprietária de rastreamento de chamadas com as seguintes especificações:

Métrica de tecnologia	Dados quantitativos
Plataformas de rastreamento de chamadas	3 soluções distintas em nível corporativo
Volume anual de análise de chamadas	Aproximadamente 100 milhões de chamadas rastreadas
Capacidade de processamento em tempo real	Até 50.000 ligações por minuto

Grande banco de dados de informações de comunicação e marketing

O banco de dados de comunicação da MarchEx inclui:

• Mais de 1,5 petabytes de dados de comunicação
• Registros de chamadas históricas que abrangem mais de 15 anos
• Dados de interação de marketing de mais de 500.000 clientes comerciais

Reconhecimento avançado de fala e algoritmos AI

Os recursos técnicos incluem:

Métrica de tecnologia da IA	Especificação
Precisão do reconhecimento de fala	92,5% de taxa de precisão
Modelos de aprendizado de máquina	47 modelos algorítmicos distintos
Recursos de processamento de linguagem natural	Suporte para 12 idiomas

Talento técnico e experiência em engenharia de software

Composição da força de trabalho a partir de 2024:

• Total de funcionários: 328 profissionais
• Engenheiros de software: 156
• Cientistas de dados: 42
• Especialistas em AI/Aprendizado de Máquina: 29

Propriedade intelectual e patentes de software

Detalhes do portfólio de patentes:

Categoria de patentes	Número de patentes
Patentes de análise de chamadas emitidas	23 patentes ativas
Aplicações de patentes pendentes	7 Aplicações adicionais
Patentes de tecnologia de software	16 patentes tecnológicas principais

MarchEx, Inc. (MCHX) - Modelo de Negócios: Proposições de Valor

Soluções avançadas de rastreamento de chamadas e atribuição

A MarchEx oferece soluções de rastreamento de chamadas com as seguintes métricas principais:

• Taxa de precisão de rastreamento de chamadas: 97,3%
• Time médio de resolução de atribuição de chamada: 2,3 segundos
• Rastreamento de canais de marketing em mais de 15 plataformas digitais

Tipo de solução	Cobertura anual do cliente	Melhoria média de ROI
Plataforma de rastreamento de chamadas	8.750 clientes comerciais	22,6% de melhoria de desempenho de marketing
Análise de chamadas da empresa	425 clientes corporativos	34,2% de otimização da taxa de conversão

Insights em tempo real e desempenho de marketing

Métricas de desempenho para insights de comunicação em tempo real do cliente:

• Velocidade de processamento de dados: 250.000 chamadas por hora
• Latência da análise em tempo real: 0,08 segundos
• Precisão de rastreamento de interação do cliente: 95,7%

Análise de conversação movida a IA

Recursos de inteligência de conversação:

Recurso da IA	Métrica de desempenho	Volume anual de processamento
Reconhecimento de fala	99,2% de precisão	42,3 milhões de conversas
Análise de sentimentos	94,5% de detecção de contexto emocional	36,7 milhões de interações

Melhoria de ROI de marketing

Impacto financeiro da plataforma de inteligência de marketing da Marchex:

• Redução média de custo de marketing do cliente: 17,4%
• Melhoria da taxa de conversão: 28,3%
• Custo de aquisição do cliente Diminuir: 22,7%

Plataforma de inteligência de marketing digital

Capacidade da plataforma	Processamento anual de dados	Segmentos de clientes cobertos
Análise multicanal	3.6 Petabytes de dados de marketing	12 verticais da indústria
Inteligência de marketing preditiva	2,9 milhões de modelos preditivos	8 mercados globais

MarchEx, Inc. (MCHX) - Modelo de Negócios: Relacionamentos do Cliente

Auto-serviço plataformas e ferramentas digitais

A MarchEx fornece plataformas de autoatendimento digital com as seguintes especificações:

Recurso da plataforma	Métricas
Portal de gerenciamento de contas on -line	99,8% de confiabilidade no tempo de atividade
Painel de rastreamento de chamadas automatizado	Integração de análise em tempo real
Segurança de autenticação do usuário	Autenticação multi-fator ativada

Suporte ao cliente dedicado e gerenciamento de contas

A infraestrutura de suporte ao cliente inclui:

• Disponibilidade de suporte técnico 24/7
• Equipe de gerenciamento de contas dedicada
• Tempo de resposta abaixo de 2 horas para questões críticas

Treinamento contínuo de produto e assistência de implementação

Categoria de treinamento	Detalhes
Programa de integração	Estratégia de implementação personalizada de 30 dias
Sessões de treinamento técnico	Série de webinar trimestral
Certificação de produto	3 níveis de experiência diferentes disponíveis

Consultas de relatórios e análises personalizados

Os serviços de análise incluem:

• Painéis de desempenho personalizados
• Chamadas mensais de consulta estratégica
• Relatórios de análise preditiva

Atualizações regulares de produtos e melhorias de tecnologia

Categoria de atualização	Freqüência
Patches de software	Cronograma de lançamento quinzenal
Aprimoramentos de recursos	Grandes atualizações trimestrais
Atualizações de segurança	Patches de vulnerabilidade imediata

MarchEx, Inc. (MCHX) - Modelo de Negócios: Canais

Equipe de vendas diretas

A partir do quarto trimestre de 2023, a Marchex mantém uma equipe de vendas direta de 87 profissionais de vendas direcionados aos mercados de análise de marketing digital e chamadas. A compensação total da equipe de vendas para 2023 foi de US $ 6,3 milhões.

Métrica da equipe de vendas	2023 dados
Total de representantes de vendas	87
Compensação total da equipe de vendas	$6,300,000
Cota de representante de vendas médias	$275,000

Site online e marketing digital

Os canais de marketing digital da MarchEx geraram US $ 12,4 milhões em receita durante 2023, representando 42% da receita total da empresa.

• Tráfego do site: 324.000 visitantes mensais únicos
• Gastes de marketing digital: US $ 1,7 milhão
• Taxa de conversão: 3,2%

Plataformas de mercado de software

A MarchEx distribui soluções através de 6 plataformas de mercado de software primário, gerando US $ 4,8 milhões em receita baseada em plataforma em 2023.

Plataforma de mercado	2023 Receita
Salesforce AppExchange	$1,600,000
Google Cloud Marketplace	$1,200,000
Microsoft Azure Marketplace	$1,000,000

Publicidade digital e conferências do setor

A MarchEx investiu US $ 2,3 milhões em patrocínios de publicidade e conferência digital durante 2023.

• Total de conferências participadas: 14
• Gastes de publicidade digital: US $ 1,6 milhão
• Investimento de patrocínio da conferência: US $ 700.000

Redes de referência de parceiros

As redes de referência de parceiros contribuíram com US $ 5,6 milhões para a receita da Marchex 2023, com 42 acordos de parceria ativa.

Tipo de parceiro	Número de parceiros	2023 Receita
Parceiros de tecnologia	22	$3,200,000
REVELORESTROS PARCEIOS	12	$1,800,000
Parceiros afiliados	8	$600,000

MarchEx, Inc. (MCHX) - Modelo de negócios: segmentos de clientes

Pequenas e médias empresas

Em 2024, a MarchEx tem como alvo aproximadamente 30,7 milhões de pequenas e médias empresas nos Estados Unidos. O mercado endereçável total de soluções de marketing digital nesse segmento é avaliado em US $ 67,5 bilhões.

Categoria de tamanho de negócios	Número de negócios	Gastos anuais de marketing digital
Micro negócios (1-9 funcionários)	24,3 milhões	US $ 18.500 por empresa
Pequenas empresas (10-49 funcionários)	4,2 milhões	US $ 45.700 por empresa
Empresas médias (50-249 funcionários)	2,2 milhões	US $ 89.300 por empresa

Agências de marketing digital

A MarchEx atende a aproximadamente 87.500 agências de marketing digital na América do Norte. Essas agências gerenciam cerca de US $ 132,4 bilhões em gastos com publicidade digital.

• Portfólio de clientes da agência média: 47 empresas
• Porcentagem usando soluções de rastreamento de chamadas: 62%
• Investimento de tecnologia anual por agência: US $ 24.600

Empresas de telecomunicações

A empresa tem como alvo 1.327 provedores de telecomunicações nos Estados Unidos, com uma avaliação total do mercado de US $ 1,4 trilhão.

Tipo de provedor de telecomunicações	Número de provedores	Receita anual potencial por provedor
Principais operadoras	4	US $ 1,2 milhão
Provedores regionais	237	$350,000
Fornecedores locais/municipais	1,086	$85,000

Comércio eletrônico e varejistas on-line

A MarchEx aborda 1,8 milhão de empresas de comércio eletrônico com um tamanho total do mercado de varejo on-line de US $ 905 bilhões nos Estados Unidos.

• Número de varejistas on -line usando rastreamento de chamadas: 412.000
• Orçamento médio de marketing digital anual: US $ 76.500
• Taxa de adoção de rastreamento de conversão: 54%

Profissionais de marketing de desempenho

A empresa atende a aproximadamente 215.000 profissionais de marketing de desempenho em vários setores.

Segmento da indústria	Número de profissionais	Gastos com tecnologia média
Publicidade digital	87,500	$42,300
Marketing de afiliados	53,750	$31,200
Agências de marketing de desempenho	73,750	$55,600

MarchEx, Inc. (MCHX) - Modelo de negócios: estrutura de custos

Despesas de pesquisa e desenvolvimento

Para o ano fiscal de 2023, a MarchEx registrou despesas de P&D de US $ 10,4 milhões, representando 33,5% do total de despesas operacionais.

Ano fiscal	Despesas de P&D	Porcentagem de despesas operacionais
2023	US $ 10,4 milhões	33.5%
2022	US $ 9,7 milhões	31.2%

Engenharia de software e salários de pessoal técnico

Os custos totais de pessoal para a equipe técnica em 2023 foram de aproximadamente US $ 15,2 milhões.

• Salário médio de engenheiro de software: US $ 125.000
• Pessoal Toal Técnico Pessoal: 122 funcionários
• Gama salarial para funções técnicas: US $ 85.000 - US $ 180.000

Infraestrutura em nuvem e manutenção de tecnologia

As despesas anuais de infraestrutura em nuvem e tecnologia para 2023 totalizaram US $ 5,6 milhões.

Componente de infraestrutura	Custo anual
Serviços em nuvem	US $ 3,2 milhões
Manutenção de tecnologia	US $ 2,4 milhões

Custos operacionais de vendas e marketing

As despesas de vendas e marketing para 2023 foram de US $ 12,8 milhões.

• Gastes de publicidade digital: US $ 4,3 milhões
• Compensação da equipe de vendas: US $ 6,5 milhões
• Ferramentas de tecnologia de marketing: US $ 2 milhões

Serviços de suporte e implementação do cliente

Os custos operacionais de suporte ao cliente em 2023 totalizaram US $ 4,9 milhões.

Canal de suporte	Custo anual
Equipe de suporte técnico	US $ 3,2 milhões
Infraestrutura de suporte	US $ 1,7 milhão

MarchEx, Inc. (MCHX) - Modelo de negócios: fluxos de receita

Licenciamento de software baseado em assinatura

No quarto trimestre 2023, a MarchEx gerou US $ 8,4 milhões em receita recorrente de assinatura de software. Os valores anuais do contrato variam de US $ 24.000 a US $ 120.000 por cliente corporativo.

Camada de assinatura	Receita anual	Número de clientes
Camada básica	$24,000	75 clientes
Nível Profissional	$72,000	45 clientes
Enterprise Nível	$120,000	22 clientes

Serviços de rastreamento de chamadas pagos por uso

A MarchEx gerou US $ 5,6 milhões dos serviços de rastreamento de chamadas em 2023, com taxas por chamada variando de US $ 0,12 a US $ 0,45.

• Receita média de rastreamento de chamadas por cliente: $ 37.500
• Transações totais de rastreamento de chamadas: 16,3 milhões

Monetização de dados e análises

A receita de monetização de dados atingiu US $ 3,2 milhões em 2023, com modelos de preços com base no volume e complexidade dos dados.

Produto de dados	Receita anual	Preço médio por conjunto de dados
Análise básica	US $ 1,1 milhão	$5,500
Análise avançada	US $ 1,6 milhão	$22,000
Soluções de dados personalizadas	$500,000	$75,000

Enterprise Software Solutions

A Enterprise Software Solutions gerou US $ 6,9 milhões em receita para 2023, com taxas de implementação que variam de US $ 50.000 a US $ 250.000.

• Número de clientes corporativos: 38
• Valor médio do contrato: US $ 181.579

Consultoria e Serviços Profissionais

Os serviços de consultoria contribuíram com US $ 2,1 milhões para a receita da Marchex em 2023, com taxas horárias entre US $ 175 e US $ 350.

Tipo de serviço	Taxa horária	Receita total
Consultoria estratégica	$350	US $ 1,2 milhão
Implementação técnica	$175	$900,000

Marchex, Inc. (MCHX) - Canvas Business Model: Value Propositions

You're looking at how Marchex, Inc. (MCHX) translates its technology into tangible benefits for its customers, especially as the company works toward its stated 2025 goals. The value proposition centers on turning messy customer conversations into clear revenue drivers. For context, the company reported GAAP revenue of $11.7 million for Q2 2025, up sequentially from $11.4 million in Q1 2025, and achieved a positive GAAP net income of $0.1 million in that same quarter.

Prescriptive analytics: Actionable insights for revenue acceleration.

This is about giving your teams clear, step-by-step instructions based on conversation data, not just reports. Marchex harnesses AI and conversational intelligence to deliver these actionable insights, which are aligned with vertical market data analytics. The goal is to drive operational excellence and accelerate revenue. Management sees this as a key driver for achieving their 2025 exit run-rate target of $\ge$$12.5 million in quarterly revenue. The platform helps sales, marketing, service, and operations teams align their enterprise strategy for better execution.

AI Benchmarking: Industry-specific performance comparison for customers.

Honestly, knowing how you stack up against the competition is crucial, and Marchex launched its Industry Benchmarking capability in October 2025 to address this directly. This feature lives in the Key Insights Dashboard and uses data from millions of consumer interactions to show you where you win and where you need to focus. Troy Hartless, President and CRO, noted that this reveals strengths and areas for competitive improvement. This capability is available to eligible customers via an annual license, helping them move beyond just internal trend analysis.

Here's a look at the specific industry metrics you can now compare against peers:

Key Performance Indicator (KPI)	Focus Area
Conversation rate	Lead Generation/Sales
Lead rate	Marketing Effectiveness
Appointment rate	Conversion Efficiency
Customer satisfaction (CSAT)	Service Quality
Customer view of the business (VOB)	Brand Perception

Omnichannel optimization: Improving customer journey across calls and messaging.

Marchex helps you smooth out the entire customer experience, whether it starts with a call or a text message. The platform is designed to optimize customer journey experiences across these omnichannel communication channels. This focus on end-to-end visibility is part of the reason Adjusted EBITDA doubled to $0.6 million in Q2 2025 compared to Q2 2024. The migration to the new Engage platform, which is now mostly complete for over 1,000 customers, is intended to unify and streamline this experience.

Industry-specific intelligence: Tailored solutions for verticals like Auto and Healthcare.

The platform isn't one-size-fits-all; it's tailored for specific, high-volume B2C markets. The core focus includes automotive, auto services, home services, health care, and advertising and media. This tailoring is paying off, as the Engage for Auto Sales and Service product won the '2025 AI Agent Product of the Year Award'. Furthermore, Marchex introduced new AI-powered solutions specifically for the healthcare industry, showing a deliberate move into verticals with complex privacy needs. Management is counting on these vertical solutions to help drive sequential growth, with an anticipation that Adjusted EBITDA could increase by more than 50% in Q3 2025 over Q2 levels.

The key elements driving this vertical value include:

• AI-driven solutions tailored for each sector.
• Award-winning product for Auto Sales and Service.
• New AI solutions for the healthcare industry.
• Agentic AI and prescriptive analytics as key outcomes drivers.

Finance: draft 13-week cash view by Friday.

Marchex, Inc. (MCHX) - Canvas Business Model: Customer Relationships

You're looking at how Marchex, Inc. manages its connections with customers as they push through their platform migration and AI expansion. It's a mix of high-touch service for big players and scaling efficiency for the rest.

Software-as-a-Service (SaaS) subscription model

Marchex, Inc. has firmly positioned itself as a software as a service (SaaS) based prescriptive analytics provider powered by AI. This model is key to their financial outlook. For instance, GAAP revenue in the third quarter of 2025 was reported at $11.5 million, a slight dip from the prior year period, partly due to revenue migration dilution during the platform transition. The company anticipates gross profit margin expansion as they realize additional SaaS software revenue and increased sales from new products. Management is focused on achieving a $50.0 million annual revenue run rate or better for the full year 2025. Also, the goal for 2026 is to see revenue growth on a run rate basis in the 10% range from year-end levels, supported by this subscription base.

Dedicated direct enterprise sales and account management

The direct sales effort targets market-leading companies across specific B2B2C vertical markets, namely Auto, Auto Services, Home Services, and Healthcare. The company is actively increasing resource allocation and investment in go-to-market initiatives, including sales force growth, to expand relationships within this existing enterprise customer base. To be fair, customer concentration remains a factor; the five largest customers accounted for approximately 33% of total revenues for the year ended December 31, 2024. This necessitates a dedicated, direct approach to maintain and grow those key accounts. The plan for 2025 included utilizing product progress to expand these relationships.

Self-service via the new unified user interface (UI)

Marchex, Inc. has been rolling out a more accessible interface to support broader adoption and efficiency. During the second quarter of 2025, the company launched its new unified user interface across its product suite. This is the foundation for self-service capabilities. For example, new features like Industry Benchmarking within the Key Insights Dashboard are expected to launch shortly to all customers on this new UI. This move helps scale the relationship management without solely relying on high-touch sales for every user interaction.

High-touch support for Fortune 500 and large enterprise clients

For the largest clients, the relationship is definitely high-touch, often involving deep integration and tailored solutions. A concrete example is the expanded partnership with FordDirect, which grants multi-year access to its more than 3,000 franchised dealers for Marchex's dealer-facing products. Furthermore, the company is releasing AI-powered conversational intelligence solutions tailored for the Health Care industry, designed to deliver compliant operational intelligence from patient conversations. This vertical specialization requires deep, consultative engagement, which is the hallmark of high-touch support for large enterprise accounts.

Metric Category	Detail	Latest Reported Value / Target
Revenue Run Rate Target (FY 2025)	Annual Revenue Run Rate Goal	$50.0 million or better
Customer Concentration (Largest)	Percentage of Total Revenue from Five Largest Customers (YE 2024)	33%
Key Partnership Reach	FordDirect Franchised Dealers with Access to Dealer Products	More than 3,000
Platform Update Milestone	Launch of New Unified User Interface	Q2 2025
Financial Performance (Q3 2025)	GAAP Revenue	$11.5 million
Future Margin Goal	Anticipated Adjusted EBITDA Margin (2026)	10% or more

You can see the focus is on migrating the customer base to the new platform while ensuring the largest revenue contributors get the specialized attention they need. Finance: draft 13-week cash view by Friday.

Marchex, Inc. (MCHX) - Canvas Business Model: Channels

You're looking at how Marchex, Inc. gets its AI-powered conversational intelligence solutions into the hands of enterprise customers as of late 2025. The strategy is clearly a multi-pronged approach, blending direct selling muscle with the scale of major technology ecosystems and deep vertical partnerships.

Direct enterprise sales force

Marchex, Inc. maintains a direct sales team focused on securing new relationships with national and global customers. This effort uses methods like in-person presentations, direct marketing, and telesales. The company is strategically positioned to offer its solutions to Fortune 500 businesses, leveraging its base of first-party conversational data. The CEO noted that the second quarter of 2025 saw an acceleration in investment transition into go forward growth initiatives, which includes these go-to-market efforts.

Microsoft Azure Marketplace and AppSource

The move onto the Microsoft Azure Marketplace and AppSource is a key channel expansion for 2025. Marchex launched its initial product there in the first quarter of 2025, followed by the availability of Marketing Edge in June 2025. This channel allows Marchex to reach a broader enterprise audience by enabling customers to maximize their committed Microsoft cloud investments. Azure itself is a leading cloud platform trusted by 95% of Fortune 500 companies. This marketplace strategy is designed to unlock new sales channels and scale solutions more efficiently.

Auto OEM relationships (e.g., FordDirect)

The automotive vertical remains a significant channel focus, exemplified by the expanded strategic collaboration with FordDirect. This partnership makes Marchex Engage for Sales and Service available to nearly 3,000 Ford Dealers and Lincoln Retailers nationwide. This is an expansion building on the success of the prior Marchex Spotlight offering for their dealer network. The goal here is to drive increased revenue and operational efficiency for these dealers by optimizing lead management and service opportunities. The company also highlighted an expanded relationship with one of the largest Fortune 500 auto OEMs to access their base of more than 3,000 franchised auto dealerships.

Here's a quick look at the scale Marchex is targeting through its key vertical and marketplace channels as of late 2025:

Channel Category	Specific Partner/Platform	Approximate Reach/Scale	Product Availability
Auto OEM Channel	FordDirect Network	Nearly 3,000 Dealers/Retailers	Engage for Sales and Service
Technology Marketplace	Microsoft Azure Marketplace	Access to customers maximizing Azure commitments	Initial Product, Marketing Edge
Direct Enterprise Focus	Fortune 500 Auto OEM	More than 3,000 Franchised Dealerships	Engage for Sales and Service, Engage for Service

Other leading marketplaces and channel partners planned for launch

Marchex, Inc. is actively planning further channel expansion. The Company expects to launch new products into additional Marketplaces along with other significant integration partners and channel partners throughout 2025 and into 2026. The existing technology integration partnerships include major Customer Relationship Management software providers like Adobe, Google, and Salesforce. These partnerships and referral agreements allow Marchex to integrate with customers' existing communication providers and telephone infrastructure, opening new avenues to reach potential business.

The planned channel expansion initiatives for the near term include:

• Launching new products into additional Marketplaces.
• Securing other significant integration partners.
• Deepening presence in high-value verticals like Home Services and Healthcare.
• Leveraging the new OneStack platform for more efficient scaling.

The company aims to achieve an annualized revenue run rate of $50 million or better by the end of 2025, with potential combined revenue run rates post-acquisition reaching approximately $60 million annualized. Finance: draft 13-week cash view by Friday.

Marchex, Inc. (MCHX) - Canvas Business Model: Customer Segments

You're looking at the core buyers for Marchex, Inc. (MCHX) as they push their AI-powered prescriptive analytics platform. The focus is clearly on large-scale, high-value business customers who manage significant customer interactions.

Market-leading companies in B2B2C verticals form the top tier of the customer base. Marchex, Inc. (MCHX) leverages its proprietary first-party customer interaction data across these specific markets to deliver industry-calibrated prescriptive analytics. This focus helps them target customers with substantial acquisition budgets.

The segment of Large enterprises: Fortune 500 businesses is a primary target. Marchex, Inc. (MCHX) explicitly designs new product launches, like AgentAI Optimizer and Marchex GPT, for these major players. The company's Q3 2025 GAAP revenue stood at $11.5 million, reflecting the current scale of its enterprise engagements, while the Trailing Twelve Month (TTM) revenue as of September 30, 2025, was $46.49 Million USD.

The concentration within Key verticals: Auto, Auto Services, Home Services, and Healthcare is a defining characteristic of the customer segment strategy. For instance, the Auto OEM channel has a potential reach of approximately 9,000 dealers, indicating the depth of penetration sought within that vertical. The company's 2025 financial plan targeted an exit run rate of more than $12.5 million in quarterly revenue, showing the expected value from these established segments.

Marchex, Inc. (MCHX) serves Multiple business functions within these enterprises, tailoring insights to specific operational needs. This cross-functional appeal is key to embedding their conversational intelligence platform deeply within client organizations.

Here's a breakdown of the specific functions targeted by Marchex, Inc. (MCHX) solutions:

• Sales teams needing to optimize lead conversion.
• Marketing teams requiring industry-specific insights.
• Service teams looking for operational excellence.
• Operations teams driving overall efficiency.

The platform delivers industry-specific sales and marketing insights driven from real-time customer conversations. The company's strategic goal for 2025 included achieving an annual revenue run rate of $50.0 million or better, which directly ties to the success within these customer segments.

To give you a clearer picture of the financial context surrounding these customer segments as of late 2025, consider this snapshot:

Metric	Value (Late 2025)
Q3 2025 GAAP Revenue	$11.5 million
TTM Revenue (as of 9/30/2025)	$46.49 Million USD
2024 Annual Revenue	$48.12 Million USD
Q3 2025 Adjusted EBITDA (Net of Reorg Costs)	$1.1 million gain
Targeted 2025 Quarterly Revenue Run Rate	More than $12.5 million
Targeted 2025 Quarterly Adjusted EBITDA Run Rate	More than $1.5 million
Projected 2026 Revenue Run Rate (Post-Acquisition)	Approximately $60 million annually

The focus on large enterprises means that customer retention and expansion within the existing base of Fortune 500 clients are critical drivers, especially as the company aims for a potential 2026 Adjusted EBITDA margin of 10% or more following strategic acquisitions.

Finance: draft 13-week cash view by Friday.

Marchex, Inc. (MCHX) - Canvas Business Model: Cost Structure

You're looking at the cost base for Marchex, Inc. as of late 2025, primarily informed by the third quarter ended September 30, 2025, figures. The company is actively managing a transition, which shows up in the expense structure with ongoing realignment benefits offsetting heavy investment in new technology.

Total operating expenses for the three months ended September 30, 2025, were reported at $12,455 thousand.

Here's a look at the key cost components for the third quarter of 2025, where available:

Cost Component	Q3 2025 Amount (in thousands USD)	Context/Notes
General and Administrative (G&A)	$2,933	Primary component of overhead costs.
Reorganization Costs (Included in OpEx)	$500	Costs associated with organizational realignment efforts.
Adjusted EBITDA (Excluding Reorg Costs)	$1,100	Reflects operating performance after removing realignment charges.
Archenia Acquisition Note (Principal)	$10,000	The principal amount of the convertible note agreed upon for the AI technology acquisition.

The structure of operating expenses shows a clear focus on overhead and strategic investment, though specific breakdowns for R&D and Sales & Marketing for Q3 2025 are embedded within the total operating expenses figure.

• Technology and platform R&D expenses (AI development): Marchex reported ramping up investment in artificial intelligence upgrades during Q3 2025. The agreement in principle to acquire Archenia, Inc. involves a $10 million convertible promissory note, which is a direct cost driver related to bolstering AI technology.
• Cloud infrastructure and hosting costs for OneStack: While the completion of the OneStack platform unification is noted as leading to a lower cost structure and improved gross profit margins, specific dollar amounts for cloud hosting costs in Q3 2025 were not explicitly itemized in the latest reports.
• Sales and marketing resource allocation for growth initiatives: Management indicated plans to look to increase investment in sales, marketing, and product innovations as they move into 2026, suggesting current allocation is balanced against near-term revenue pressures.
• General and administrative costs, including the $10 million Arcadia convertible note: G&A for the quarter was $2,933 thousand. The $10 million note is a financing/acquisition cost, not a recurring G&A line item, but represents a significant capital outlay for strategic capability.
• Operating efficiencies from organizational realignment: The company saw efficiencies throughout the business, benefiting from a full quarter of the realignment completed in the first half of 2025. This leverage helped improve quarterly Adjusted EBITDA, net of reorganization costs, by approximately 50% over the second quarter of 2025 levels, reaching $1.1 million.

The remaining operating expenses, which include Sales and Marketing and Product Development (R&D), totaled $9,522 thousand for Q3 2025 (Total Operating Expenses of $12,455 thousand minus G&A of $2,933 thousand).

Marchex, Inc. (MCHX) - Canvas Business Model: Revenue Streams

You're looking at how Marchex, Inc. (MCHX) brings in the money now that they've finished their big platform transformation. Honestly, the model is leaning heavily into recurring software access and usage on top of that.

The core revenue streams for Marchex, Inc. (MCHX) are structured around its conversational intelligence platform, which has transitioned to a more modern, AI-powered Software as a Service (SaaS) model.

• SaaS subscription fees for conversational intelligence platform access.
• Usage-based fees for AI-derived actionable intelligence.

The financial performance as of the third quarter of 2025 gives you a clear snapshot of the current scale. GAAP revenue was $11.5 million for Q3 2025. This follows a Q2 2025 revenue of $11.7 million, showing a slight sequential dip likely due to platform migration dilution.

Looking at the trailing twelve months (TTM) as of late 2025, the revenue is approximately $47.53 million. This figure reflects the revenue generated over the preceding four quarters leading up to the end of 2025.

Marchex, Inc. (MCHX) has a clear near-term revenue goal based on its platform transformation. The 2025 exit run-rate target is set at $50.0 million annual revenue. This target is based on achieving a quarterly revenue run rate of more than $12.5 million by the end of 2025.

The potential for future revenue scale is also being highlighted, especially when considering strategic moves. For instance, following the proposed acquisition of Archenia, Inc., management believes the potential combined company revenue run rates could reach approximately $15 million quarterly, which translates to an annualized run rate of approximately $60 million.

Here's a quick look at the key financial metrics related to revenue and targets:

Metric	Amount
Q3 2025 GAAP Revenue	$11.5 million
TTM Revenue (as of late 2025)	$47.53 million
2025 Exit Annual Revenue Run-Rate Target	$50.0 million
Projected Quarterly Revenue Run-Rate (Post-Acquisition Estimate)	Approximately $15 million

The business model relies on the success of selling its AI-powered prescriptive analytics across various verticals. The company is focused on expanding sales bookings, which they see as the leading indicator for future revenue growth on the new technology platform. If onboarding takes 14+ days, churn risk rises, which directly impacts the recurring subscription revenue base.

The revenue streams are supported by several product initiatives launched in 2025, which are key components of the go-forward growth strategy:

• Launch of the Engage platform, driven by agentic AI.
• New AI-driven solutions for specific verticals like Senior Living.
• Integration and sales via the Microsoft Marketplace.

Finance: draft 13-week cash view by Friday.